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Journal articles on the topic 'Effectiveness of online advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

G., Anusha. "EFFECTIVENESS OF ONLINE ADVERTISING." International Journal of Research – Granthaalayah 4, no. 3 (Special Edition) (2017): 14–21. https://doi.org/10.5281/zenodo.848016.

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Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. This study reveals that the effectiveness of

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Anusha. "EFFECTIVENESS OF ONLINE ADVERTISING." International Journal of Research -GRANTHAALAYAH 4, no. 3SE (2016): 14–21. http://dx.doi.org/10.29121/granthaalayah.v4.i3se.2016.2772.

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Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. This study reveals that the effectiveness of

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Srivatchan, Karthik, and Dr V. Dhayalan. "Effectiveness of online advertising." International Journal of Research in Management 6, no. 1 (2024): 533–36. http://dx.doi.org/10.33545/26648792.2024.v6.i1f.188.

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BARBU, Cristina Mihaela, Ștefan PONEA, and Cristiana Luminiţa BOGDĂNOIU. "OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING." Theoretical and Practical Research in the Economic Fields 10, no. 2 (2019): 118. http://dx.doi.org/10.14505/tpref.v10.2(20).05.

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The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising? What new does this "new media" bring? The present paper aims to define online advertising in the light of the environment in which it is developed but also of the promotion tools and to present the stages of designing an advertising campaign conducted exclusively in the online environment.

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Berlian, Christian Wahyu. "Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page”." REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 2, no. 2 (2021): 91–103. http://dx.doi.org/10.38043/revenue.v2i2.4164.

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Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target. There are many factors that affect the effectiveness of advertising such as the stimulus of advertising, advertising messages, and advertising media. The purpose of this study is to examine the effect of Advertising Stimulus, Advertising Messages, and Advertising Media on Advertising Effectiveness. The object of this research is the TribunBali website and the number of responden

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Djafarova, Elmira, and Kristina Kramer. "YouTube advertising: Exploring its effectiveness." Marketing Review 19, no. 1 (2019): 127–45. http://dx.doi.org/10.1362/146934719x15633618140855.

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Advertising on YouTube is becoming increasingly popular due to its large potential in engaging existing and new target audiences via highly interactive video advertisements. However, YouTube is criticised for providing mostly lower value user-generated content. This leads to major concerns among marketers regarding how resources can be allocated most efficiently across channels and how effective YouTube is as an advertising channel. The purpose of this study is to evaluate existing literature exploring the effectiveness of YouTube advertising. This research contributes to academic literature b

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Wibowo, Bambang Setia. "PENGARUH WEBSITE INTERFACE FEATURES, BRAND AMBASSADOR DAN CREATIVE ADVERTISING TERHADAP ADVERTISING EFFECTIVENESS SERTA DAMPAKNYA TERHADAP ONLINE SHOPPING INTENTION." MODUS 28, no. 2 (2016): 169. http://dx.doi.org/10.24002/modus.v28i2.849.

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This study examined the influence of brand ambassador reputation, websiteinterface features and creative advertising to advertising effectiveness and its impact toonline shopping intention. This study is the integration of previous studies to determinethe effect of simultaneous between variables and the variable advertising effectiveness asa mediating variable in the influence of brand ambassador reputation, website interfacefeatures and creative advertising to online shopping intention. Respondents of this studywere 115 university students who have ever seen e-commerce advertisements on elect

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Broussard, Gerard. "How Advertising Frequency Can Work to Build Online Advertising Effectiveness." International Journal of Market Research 42, no. 4 (2000): 1–13. http://dx.doi.org/10.1177/147078530004200406.

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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Gumilevskaya, Sofia, Joseph Devlin, Daniel Richardson, Habiba Diab, Zutao Liu, and Phoebe Casey-Miller. "Addressable TV Advertising Enhances Advertising Effectiveness." Organizations and Markets in Emerging Economies 14, no. 2(28) (2023): 386–411. http://dx.doi.org/10.15388/omee.2023.14.98.

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As TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing, seeking to tailor content to best match the interests of viewers. Addressable advertising is an interactive form of advertising that combines online data personalization with on-demand TV content with the aim of addressing individual viewers and improving advertising outcomes. This study investigated whether audience engagement with advertising (indexed by self-report liking, attention, and memory for an advertisement) was affected by addressability and the screen size on whic

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Tavor, Tchai. "ONLINE ADVERTISING DEVELOPMENT AND THEIR ECONOMIC EFFECTIVENESS." Australian Journal of Business and Management Research 01, no. 06 (2012): 121–33. http://dx.doi.org/10.52283/nswrca.ajbmr.20110106a13.

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Recent years are a testimony to the astonishing development of the Internet, an increasingly important factor in current lifestyle. Internet advertising, as well, has seen a similar development, since marketers' online advertising budgets are growing as the years go by. In this study, I passed questionnaires to Israeli businesses and checked whether there is a difference in efficiency between two of the following types of online advertisement: banner advertisement and pop-up advertisement. I also characterized the respondents with respect to their preferred type of advertisement. The results o

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Goldfarb, Avi, and Catherine E. Tucker. "Standardization and the Effectiveness of Online Advertising." Management Science 61, no. 11 (2015): 2707–19. http://dx.doi.org/10.1287/mnsc.2014.2016.

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Kim, Gwang, and Ilkyeong Moon. "Online banner advertisement scheduling for advertising effectiveness." Computers & Industrial Engineering 140 (February 2020): 106226. http://dx.doi.org/10.1016/j.cie.2019.106226.

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Brettel, Malte, and Andrea Spilker‐Attig. "Online advertising effectiveness: a cross‐cultural comparison." Journal of Research in Interactive Marketing 4, no. 3 (2010): 176–96. http://dx.doi.org/10.1108/17505931011070569.

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Pelet, Jean-Éric, and Saïd Aboubaker Ettis. "Social Media Advertising Effectiveness." International Journal of Technology and Human Interaction 18, no. 1 (2022): 1–20. http://dx.doi.org/10.4018/ijthi.2022010106.

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Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding user reactions to advertisements on Facebook. An online survey of Facebook users was conducted to test the hypotheses. Originality, liking, credibility, and irritation have significant effects on consumers’ attitude toward the advertising, which in turn positively influences their purchase intention and recommendation of the brand. Moreover, Advertisements driving visitors to the brand’s Facebook page are less irritati

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Amruta, S. S., and S. Charulatha. "Influence of Online Advertising in Formation of Attitudes – A Study with Reference to Indian Consumers." Recent Trends in Androids and IOS Applications 5, no. 2 (2023): 1–8. https://doi.org/10.5281/zenodo.7845327.

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<em>For a long time, scholars have been exploring the efficacy of different advertising mediums. Studies have found that consumer attitude towards advertisements has a direct correlation to its effectiveness. These attitudes are shaped by the individual's beliefs about online advertising and can be estimated using various dimensions of those beliefs. This leads to the concept of advertising value, which functions as a go-between for predicting attitudes. The advertising value model proposed by Ducoffe [11] has been tested in this paper for Indian online advertising. A structured questionna

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Hatzithomas, Leonidas, Aikaterini Manolopoulou, Kostoula Margariti, Christina Boutsouki, and Dimitrios Koumpis. "Metaphors and Body Copy in Online Advertising Effectiveness." Journal of Promotion Management 27, no. 5 (2021): 642–72. http://dx.doi.org/10.1080/10496491.2021.1880520.

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Pfeuffer, Alexander. "The Effectiveness of Radical Openness in Online Advertising." Communication Research Reports 32, no. 1 (2015): 45–53. http://dx.doi.org/10.1080/08824096.2014.989974.

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He, Junhui. "Analyzing the Effectiveness of Interaction Between Brand Awareness and Social Network Advertising." International Journal of Technology and Human Interaction 18, no. 1 (2022): 1–18. http://dx.doi.org/10.4018/ijthi.299356.

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Although social network advertising has become part of the online marketing strategy, there is still a lack of research related to the interaction between brand awareness and advertising contents in social network advertising. Using the semiotic theory to explain the interaction in social network advertising, this study introduced sign-interpretation-object triangle to analyze the interactions of advertising content and brand awareness as signs, users’ experience as interpretation, and social networks advertising effectiveness as object moderated by social facilitation. This study was made in

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Auschaitrakul, Sumitra, and Ashesh Mukherjee. "Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness." Psychology & Marketing 34, no. 4 (2017): 463–80. http://dx.doi.org/10.1002/mar.21000.

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Kim, Cookhwan, Kwiseok Kwon, and Woojin Chang. "How to measure the effectiveness of online advertising in online marketplaces." Expert Systems with Applications 38, no. 4 (2011): 4234–43. http://dx.doi.org/10.1016/j.eswa.2010.09.090.

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Seliukh, Yevhen. "BANNER ADVERTISING OF A PHARMACEUTICAL PRODUCT IN UKRAINIAN ONLINE MEDIA." Integrated communications 19, no. 1 (2025): 226–37. https://doi.org/10.28925/2524-2652.2025.129.

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Banner ads have historically been used to drive traffic to the advertiser's website and enhance brand recognition. However, the effectiveness of banner advertising is often questioned due to the phenomenon of "banner blindness" and low audience engagement rates. This raises the need to find approaches for evaluating the effectiveness of banner ads, considering indirect effects, and exploring factors that can improve their performance. The effectiveness of banner advertising on the Internet has been studied by M. M. Malchyk and I. P. Adasyuk, X. Drèze & F. X. Hussherr, C.-H. Cho & H. J.

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Chou, Tsung-Yu. "Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms." Mathematics 8, no. 4 (2020): 650. http://dx.doi.org/10.3390/math8040650.

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The thriving development of cross-regional e-commerce has gradually increased online marketing activities and consumers’ intention to shop online. The objective of this paper to find solutions for improving the advertising effectiveness has therefore become very important. In this article, an integrating method of fuzzy quality function deployment (FQFD) and fuzzy grey relational analysis (FGRA) was proposed to identify solutions for improving the advertising effectiveness. Based on this method, the house of quality (HoQ) to facilitate investigation of the 17 advertising effectiveness needs an

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Librianty, Nany, Aryadi Aryadi, Rizqon Jamil Farhas, Fahmi Iqbal Firmananda, and Rozaini Rozaini. "Digital Marketing Management: Optimizing Social Media and Online Advertising for Business." Jurnal Ilmiah Manajemen Kesatuan 13, no. 4 (2025): 2511–20. https://doi.org/10.37641/jimkes.v13i4.3512.

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Digital marketing management is becoming an essential component of modern business strategies, especially for small businesses looking to expand their reach and increase customer engagement. Social media and online advertising offer businesses a great opportunity to strengthen their digital presence, but there are still many challenges to optimizing the effectiveness of their digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies through social media and online advertising and to identify factors that contribute to increased customer transfor

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Khalifa, Ali Haj. "Measuring the Effectiveness of Online Advertising: The Tunisian Context." International Journal of Management Excellence 3, no. 1 (2014): 354–61. http://dx.doi.org/10.17722/ijme.v3i1.124.

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The development of the Internet tool was accompanied by a business turnaround which has deep effects on the rules of marketing and particularly company-customers relationships. The graphical interface that the Web can create between the company and its customers promotes its use as a medium of marketing communication. The advantages of e-communication are endless for companies, including timeliness, cost and interactivity. However, users are daily confronted with large masses of information which may affect the issue of effectiveness of this communication form. Therefore, it is necessary to kn

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Zatsepilina, N. P., E. N. Kovaleva, A. S. Evsyukova, М. Е. Sekhniev, and A. B. Sandberg. "Semantic analysis of online advertising in tourism." Lizing (Leasing), no. 3 (June 10, 2024): 4–8. http://dx.doi.org/10.33920/vne-03-2403-01.

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The article examines the effectiveness of promoting a tourism product, which directly depends on the advertising tools used, including SEO optimization. This is a set of measures aimed at improving the site’s position in search engines to attract targeted traffic. On-page and off-page optimization plays a key role, including semantic core selection, link building, and reputation management. A successful strategy also includes contextual and display advertising, social media marketing, and offline advertising.

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KUNDANA, DEDI, Taridi Taridi, and Mega Julianti. "ONLINE PURCHASE DECISIONS AND BRAND IMAGE BASED ON SHOPEE AD EFFECTIVENESS WITH EPIC MODEL." KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan 5, no. 1 (2025): 42–50. https://doi.org/10.51878/knowledge.v5i1.4598.

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This study investigates the impact of advertising effectiveness on online purchase decisions on e-commerce platforms, focusing on Shopee, using the EPIC Model (Empathy, Persuasion, Impact, and Communication). It also examines the moderating role of brand image in this relationship. Employing a quantitative approach with descriptive and causal methods, data were collected through questionnaires distributed to active Shopee users. The data were analyzed using the Partial Least Squares (PLS) model to assess the relationships between advertising effectiveness, brand image, and purchase decisions.

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Adzra, Rifda Shabrina, and Endang Iryanti. "Effectiveness of TikTok Social Media Advertising as an Online Promotion Strategy for CV Avero Indonesia." Formosa Journal of Multidisciplinary Research 3, no. 1 (2024): 13–22. http://dx.doi.org/10.55927/fjmr.v3i1.7574.

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Advertising is one way to market products in the digital era by utilizing social media as a marketing tool to expand its market reach without limits. Implementing the right online promotional strategy is very necessary to attract consumer attraction through TikTok social media. This research aims to analyze the effectiveness of TikTok social media advertising as an online promotion strategy for CV Avero Indonesia and analyze the content characteristics of TikTok @averoofficial advertising as an online promotion strategy for CV Avero Indonesia. This research is qualitative research using the li

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Santirianingrum Soebandhi and Bayu Fadian Putra. "Online newspapers and banner Ads." International Journal of Business Ecosystem & Strategy (2687-2293) 5, no. 2 (2023): 94–101. http://dx.doi.org/10.36096/ijbes.v5i2.407.

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Rapid growth in online advertising revenues indicates that World Wide Web advertising is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility and providing informative information in commercials. The current study analyzes the effectiveness of banner advertising and examines the impacts of (1) advertiser credibility and (2) informative advertisement on consumer attitudes toward advertisements and brands advertised on the online newspaper website detik.com. A survey of 104 respondents aged 16-3

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Wulandari, Luh Putu Ayu, and Gede Sri Darma. "Advertising Effectiveness in Purchasing Decision on Instagram." Journal of Business on Hospitality and Tourism 6, no. 2 (2020): 381. http://dx.doi.org/10.22334/jbhost.v6i2.220.

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The aim of this research is to observe the impact of advertising creativity, advertising appeal and endorser credibility to the advertising effectiveness and purchase decision on Instagram. This research was conducted in Ilsproject Store. It is an online and offline store in Denpasar which sells fashion product. The design of this research is a quantitative research which shows a causality relationship between variables. The technique of collecting data was done using questionnaire to 168 consumers. The technique of analyzing data was done using structural equation modeling (SEM) with the AMOS

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Malei, A., T. Serada, and A. Malei. "ONLINE VIDEO ADVERTISING: MEANING, TYPOLOGY AND EFFICIENCY ASSESSMENT." Vestnik of Polotsk State University. Part D. Economic and legal sciences, no. 13 (December 1, 2021): 74–80. http://dx.doi.org/10.52928/2070-1632-2021-58-13-74-80.

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The purpose of the study, is to formulate the concept of "online video advertising " as an object of online marketing, to generalize its types and build a system of performance evaluation indicators. Based on the study of interpretation and content of the definition of "advertising" and its types, presented by different scientific domestic and foreign schools and scientists, the authors derived the definition of "online video advertising" by highlighting the features of advertising, and also presented the typology of video advertising on the Internet based on the proposed classification attrib

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Kim, Yeuseung, and Sun-Jae Doh. "The Effect of Advertising and Online Video Content Thematic Congruency on Advertising Effectiveness." Korean Journal of Advertising 30, no. 4 (2019): 137–58. http://dx.doi.org/10.14377/kja.2019.5.31.137.

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L, Ivan Kenny Raj,, Ramesh Babu S, and Nandhini T. "EFFECT OF ONLINE ADVERTISING ON CONSUMER PREFERENCES FOR STEEL BARS." ICTACT Journal on Management Studies 10, no. 4 (2024): 2021–25. https://doi.org/10.21917/ijms.2024.0312.

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This study investigates the impact of advertising on customer preferences for steel bars,. The research objectives include examining how advertising influences purchase decisions, determining the necessary frequency of advertisements to maintain customer awareness, and assessing the effectiveness of different advertising mediums (digital, print, and outdoor). A sample of 411 responses was collected through physical forms. Various analytical tools, including Chi-Square tests, Cross-tabulations, regression, and frequency to analyze the data. Key findings reveal that advertisements significantly

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Vaidya, Rashesh. "Effectiveness of Nepalese Online Advertisement in Recalling a Product." Journal of Nepalese Business Studies 15, no. 1 (2022): 72–82. http://dx.doi.org/10.3126/jnbs.v15i1.50385.

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Online advertising is becoming more popular because it is easier to access and less expensive. Similar to this, the regulatory limitations on the use of conventional advertising instruments for advertisements in Nepal boosted the popularity of online advertisements. Therefore, a marketer also wants their advertisement to be very efficient at getting customers to remember their products. The goal of the paper is to determine how well Nepalese online advertisements help consumers recall products. The article polled 270 Nepalese customers who have gone through online advertisements. The study dis

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Mohamed, Abdelazim Abo El-Naga, Tarek Abd El Azeem Marwa, and Wagdi Abdel-moneam Rana. "Investigating the Impact of Ad Characteristics on Social Media Ad Effectiveness in Egypt: Online Customer Engagement as a Mediator." International Journal of Social Science and Human Research 05, no. 05 (2022): 1844–70. https://doi.org/10.5281/zenodo.6579983.

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<strong>Purpose –</strong> This paper aims to investigate advertising effectiveness in various social media platforms. The present study uses a proposed framework to explore online advertising in Egypt. From a theoretical point of view, this study examines the relationship among three groups of factors including ad characteristics (perceived ad informativeness/ perceived ad entertainment, vividness, interactivity), online customer engagement and social media ad effectiveness among Egyptian consumers. <strong>Design/methodology –</strong> The study examines advertising effectiveness

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Lutfie, Harrie, and Dandy Marcelino. "CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL." MIX JURNAL ILMIAH MANAJEMEN 10, no. 3 (2020): 346. http://dx.doi.org/10.22441/mix.2020.v10i3.003.

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Nowadays the internet has brought drastic and significant changes in all aspects, especially in the dynamics of business development. With online ads carried out by Tiket.com, it is expected that brand image of its services will also increase. Along with increasing brand image after seeing promotions from online advertisements conducted by Tiket.com with the promos that have been provided, it makes tourists want to make purchase decision on Tiket.com. The effectiveness of online advertising is an important factor to support the image of a brand which can lead to purchasing decisions on a produ

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Khalifa, Ali Haj. "Measuring the Effectiveness of Online Advertising: The Tunisian Context." International Journal of Management Excellence 3, no. 1 (2014): 354. http://dx.doi.org/10.17722/ijme.v3i1.139.

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Song, Peijian, Heng Xu, Angsana Techatassanasoontorn, and Cheng Zhang. "The influence of product integration on online advertising effectiveness." Electronic Commerce Research and Applications 10, no. 3 (2011): 288–303. http://dx.doi.org/10.1016/j.elerap.2010.09.003.

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Mrs., Jyoti Bharat Kadam, and Jalindar Pawar Rutuja. "Significance of AI on E-Commerce Advertisement." International Journal of Advance and Applied Research S6, no. 16 (2025): 402–7. https://doi.org/10.5281/zenodo.15147315.

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<em>In the rapidly evolving landscape of digital marketing, online advertising has emerged as a pivotal tool for businesses to connect with their target audiences. This research paper aims to investigate the effectiveness of online advertising in reaching specific target audiences. The study employs a combination of quantitative and qualitative research methods to analyze the impact, reach, and engagement of online advertising campaigns across various platforms.</em>

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jain, Sameeksha. "EVALUATING THE EFFECTIVENESS OF TALENT ACQUISITION THROUGH E-RECRUITMENT IN NIIT." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32662.

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Online or E-Recruitment has become nearly ubiquitous in medium and large businesses and is growing in popularity for small business owners, too. According to industry experts, from 1998 to 2001, the number of Fortune 500 companies that had job recruitment websites increased from 29% to 88%. By 2008, over 98% of them were using some sort of online recruitment process. As may be expected, this sharp increase means that traditional avenues for recruitment, such as newspaper advertisements, no longer command the share of use they once enjoyed. In 2000, employment newspaper classified advertising i

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SINGH, PRIYA. "CONSUMER BUYING BEHAVIOUR REGARDING ONLINE ADVERTISMENT." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32722.

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In the era of digitization, the landscape of marketing has undergone a profound transformation. Traditional methods of advertising are gradually being overshadowed by the pervasive influence of online platforms. Among the myriad forms of online marketing, online advertising stands out as a powerful tool for reaching consumers in an increasingly interconnected world. In the context of India, a country witnessing rapid digitalization and a burgeoning online population, understanding consumer buying behavior regarding online advertisements assumes paramount importance. This introduction serves to

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Zu, Ruizhi. "The Validity of Visual Communication Design of Online Advertisement Based on Interactivity." Computational Intelligence and Neuroscience 2022 (July 8, 2022): 1–9. http://dx.doi.org/10.1155/2022/2485809.

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Today’s society is a society of Internet information, especially the rapid development of new media that is the most distinctive project today. New media has changed the way traditional media are disseminated, and the advertising industry has made new developments with the rapid development of new media, especially with the rise of online advertising, making the dissemination of advertising more influential. In modern advertising information, online advertising has become very influential. This study aims at how to achieve user-matching push and set the right price is the two major problems of

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Todri, Vilma, Anindya Ghose, and Param Vir Singh. "Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel." Information Systems Research 31, no. 1 (2020): 102–25. http://dx.doi.org/10.1287/isre.2019.0877.

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Eryc, Eryc. "Systematic Literature Review of Critical Success Factors in Online Advertising." JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING 5, no. 2 (2022): 551–61. http://dx.doi.org/10.31289/jite.v5i2.6204.

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Online Digital advertising is one method that is increasingly popular in the era of digital transformation that is currently underway. This causes companies to compete in developing digital business strategies, especially in terms of marketing. Online advertising aims to be effective in a cost-effective manner to effectively reach the intended target market segments. Previously, there had been a lot of research on online advertising that could help research or companies in developing their marketing strategies. It is necessary to review the literature on online advertising from these previous

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LOZOVSKA, Hanna, Aliona LAZUTKINA, and Lesia DONETS. "TARGET ADVERTISING AS A TOOL OF ADVERTISING MANAGEMENT AND EVALUATION OF ITS EFFECTIVENESS INDICATORS." Ukrainian Journal of Applied Economics 5, no. 4 (2020): 184–91. http://dx.doi.org/10.36887/2415-8453-2020-4-21.

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Introduction. Studies have shown that despite the fact that advertising management tools, including tools for promoting goods on the Internet have a high degree of development in the scientific works, many problems caused by the new economic conditions have not yet been reflected in them. Assessing the effectiveness of the use of various online advertising tools and the feasibility of their use for specific types of consumer goods has become extremely relevant for many businesses affected by the 2020 crisis. The purpose of this article is research of target advertising as a tool of advertising

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Rashid Farooqi, Md, and Md Faiz Ahmad. "The Effectiveness of Online Advertising on Consumers’ Mind – An Empirical Study." International Journal of Engineering & Technology 7, no. 2.11 (2018): 48. http://dx.doi.org/10.14419/ijet.v7i2.11.11006.

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This paper helps to investigate the effectiveness of online advertisement on consumers' mind. The data, which has been obtained from the respondents of Hyderabad, showed an impact on the consumers’ perception about the online advertising. A survey was conducted through structured questionnaire to obtain the data from the respondents of University of Hyderabad (UoH) and Maulana Azad National Urdu University (MANUU) situated in Hyderabad. A sample of 200 respondents were gathered with in a time frame of one month and their responses were analyzed with the help of Statistical Package for Social S

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Murashova, E. P. "Online Political Advertising in the Modern Political Competition (A Comparative Analysis of the 2008 And 2016 U. S. Presidential Campaigns)." Journal of International Analytics, no. 3 (September 28, 2017): 26–35. http://dx.doi.org/10.46272/2587-8476-2017-0-3-26-35.

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The article suggests an empirical analysis of online political advertising in the modern political struggle. Nowadays, due to the ongoing informatization of political processes, online technologies are used alongside with traditional media (TV, radio, etc.) for disseminating political advertisements. The development of online political advertising is tracked through time since the mid-1990s, when webtechnologies began to be applied in politics, up to today. The author conducts a comparative analysis of the 2008 and 2016 U.S. presidential campaigns to reveal the effectiveness and feasibility of

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Spilker-Attig, Andrea, and Malte Brettel. "Effectiveness of online advertising channels: a price-level-dependent analysis." Journal of Marketing Management 26, no. 3-4 (2010): 343–60. http://dx.doi.org/10.1080/02672571003594663.

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Rosenkrans, Ginger. "The Creativeness and Effectiveness of Online Interactive Rich Media Advertising." Journal of Interactive Advertising 9, no. 2 (2009): 18–31. http://dx.doi.org/10.1080/15252019.2009.10722152.

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Lipianina-Honcharenko, Khrystyna, Carsten Wolff, Anatoliy Sachenko, Oksana Desyatnyuk, Svitlana Sachenko, and Ivan Kit. "Intelligent Information System for Product Promotion in Internet Market." Applied Sciences 13, no. 17 (2023): 9585. http://dx.doi.org/10.3390/app13179585.

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The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply to meet user expectations. Thus, the development of an intelligent information system for product promotion online is quite relevant. It may lead to automatized selection of competing products and advertising content, a subsequent increase in the effectiveness of advertisements, and a decrease in costs for Internet ad placements. The paper presents the approach for creating an intelligent information system for product promotion in online s

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