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1

Kim, Yune Jung, and Inhye Heo. "Efficacy of the elementary, middle, and high school students' persuasive speech: Evidence from South Korea." International Journal of Evaluation and Research in Education (IJERE) 12, no. 2 (2023): 798–808. https://doi.org/10.11591/ijere.v12i2.23786.

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This paper aims to analyze the efficacy of elementary, middle, and high school students with respect to using persuasive speech and establish a direction for the development of relevant education. It examines the case of South Korea, where the government has presented the importance of persuasive speech education and implemented considerable measures since 2015. It utilizes the survey results on the perception around persuasive speech, based on the achievement standard set within the Korean language curriculum for elementary, middle, and high school students. The research offers several recommendations. First, it is necessary to specify educational content so that it applies differentially, according to the conditions of students. Second, educational content that addresses students’ attitudes, self-awareness, and participation in community issues must be reinforced. Third, educational content related to persuasion preparation, content organization methods, strategies, and meta-cognitive aspects must be presented sequentially in terms of beginning, development, and application, as suited to each level of education. Fourth, it is necessary to review the teaching-learning methods to increase the effectiveness of persuasive speech education. Fifth, it is necessary to especially consider the disadvantages of middle school students, who have huge gaps in efficacy with respect to their knowledge of persuasive speech.
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Kim, Yune Jung, and Inhye Heo. "Efficacy of the elementary, middle, and high school students’ persuasive speech: Evidence from South Korea." International Journal of Evaluation and Research in Education (IJERE) 12, no. 2 (2023): 798. http://dx.doi.org/10.11591/ijere.v12i2.23786.

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<span lang="EN-US">This paper aims to analyze the efficacy of elementary, middle, and high school students with respect to using persuasive speech and establish a direction for the development of relevant education. It examines the case of South Korea, where the government has presented the importance of persuasive speech education and implemented considerable measures since 2015. It utilizes the survey results on the perception around persuasive speech, based on the achievement standard set within the Korean language curriculum for elementary, middle, and high school students. The research offers several recommendations. First, it is necessary to specify educational content so that it applies differentially, according to the conditions of students. Second, educational content that addresses students’ attitudes, self-awareness, and participation in community issues must be reinforced. Third, educational content related to persuasion preparation, content organization methods, strategies, and meta-cognitive aspects must be presented sequentially in terms of beginning, development, and application, as suited to each level of education. Fourth, it is necessary to review the teaching-learning methods to increase the effectiveness of persuasive speech education. Fifth, it is necessary to especially consider the disadvantages of middle school students, who have huge gaps in efficacy with respect to their knowledge of persuasive speech.</span>
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3

Habib, Raid, and Sajjad Kadhim. "Les techniques rhétoriques efficaces." Kufa Journal of Arts 1, no. 24 (2015): 27–38. http://dx.doi.org/10.36317/kaj/2015/v1.i24.6316.

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Moliere and Racine use the rhetoric techniques in a suitable way. The rhetoric style in writing these important techniques do not aim to be stylistic only, but it has an indirect persuasion effect. Those two writers try to persuade the audience through the aesthetic and artistic features of their discourses. rhetorical images and figures of speech of these two discourses have not only been artistic or decorative, rather these images and figures of speech are of privileged argumentative and persuasive nature, which is used in the argumentative discourse to persuade others, or have their consent.
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Khramchenko, Dmitry S. "The power of synergy in discourse: Exploring persuasive language in English mass media." Indonesian Journal of Applied Linguistics 13, no. 2 (2023): 368–79. http://dx.doi.org/10.17509/ijal.v13i2.63068.

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Contemporary English-language media discourse exerts a powerful influence over public opinion and attitudes, necessitating an exploration into the nuanced mechanisms of persuasive communication. This study examines the concept of synergistic pragmatic effects, focusing on how the combination of diverse language structures influences the efficacy of persuasive verbal interaction. Using a corpus of British and American newspaper articles and opinion essays, this research adopts a robust functional-linguistic approach. It applies both qualitative and quantitative analyses to dissect language techniques such as metaphor, irony, humor, emotionally charged lexemes, hyperbole, interdiscursive references, and rhetorical questions. The findings highlight the transformative power of expertly utilized synergies in achieving communicative goals and refining message interpretation. The interaction of varied language structures provokes particular cognitive and emotional reactions in audiences, shaping their perception of the presented information. This insight is crucial for discourse producers aiming to resonate with their target audience. Additionally, a heightened awareness of these synergies can make recipients less vulnerable to subtle speech manipulation. The practical implications of this research are most salient in the domain of teaching English as a foreign language for cross-cultural professional communication. By melding elements of functional-linguistic analysis, critical thinking, media literacy, and language proficiency, learners can better identify and counteract speech manipulation in media texts. This study augments the current literature on language's role in media communication, underscoring the need for continued research into the interplay between language, discourse, and persuasion in media.
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Lee, SeoYoung. "A Study on the Influence of Paralanguage and Non-verbal Messages in Persuasive Speeches - Focused on Obama's Speeches." Asia Europe Perspective Association 21, no. 1 (2024): 149–70. https://doi.org/10.31203/aepa.2024.21.1.149.

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Communication emerges as the quintessential bedrock of existence, pivotal in steering the course of our lives through the adeptness and proficiency with which we partake in this elemental activity. It encapsulates the quintessence of discourse, relationships, and the very essence of life, laying the groundwork upon which the cosmos functions. The efficacy of persuasion hinges on a meticulous evaluation of both verbal and non-verbal cues, with the latter frequently being egregiously overlooked. The profound influence of paralanguage and non-verbal elements in the conveyance of messages has been thoroughly expounded upon, accentuating the critical role these non-verbal indicators play. According to Mehrabian’s principle, non-verbal cues and paralanguage constitute 93% of the communicative process during speeches, significantly influencing audience understanding and engagement, thereby proving to be indispensable for effective communication. Within the realm of modern discourse, the rhetorical finesse of Barack Obama, especially evidenced through his seminal appearance at the Democratic National Convention (DNC) in 2004 and his triumphant speech in 2008, illustrates how his masterful employment of paralanguage and non-verbal cues profoundly connected with the audience, en-gendering a profound sense of empathy. This paper not only highlights the power of skilled communication but also articulates the paramount significance of non-verbal elements in establishing rapport with the audience.
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بن عياد, فتيحة. "المستلزم في قصيدة صرخة ثورية لمحمد العيد آل خليفة". Langues & Cultures 5, № 02 (2024): 593–604. https://doi.org/10.62339/jlc.v5i02.333.

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تسعى هذه الورقة البحثية إلى دراسة الخطاب الشعري الثوري لأحد أبرز الشعراء الجزائريين هو محمد العيد آل خليفة، دراسة تعتمد على تداولية الدرجة الثالثة وهي نظرية الأفعال الكلامية القائمة على قدرة المتكلم على الفعل ومن ثمة الإنجاز في الوقت نفسه، ثم التأثير في المستمع وحثه على القيام بعمل ما، والتي لا تتحقق إلا بقوة الخطاب التي تمنح القول طاقة إقناعية تسهم في إنجاح التفاعل الخطابي مع مراعاة السياق التواصلي، محاولين توضيح القوة الإنجازية لأفعاله وأثرها في استجلاء مقاصد المتكلم وغاياته، معتمدين في ذلك تقسيم سيرل searle، منطلقين من إشكالية مفادها: فيم يكمن دور الأفعال الكلامية في دعم مقصدية الشاعر في القصيدة؟ وما مدى إسهام القوة الإنجازية للفعل الكلامي في إنجاح العملية التواصلية بين الشاعر والشعب الجزائري؟ Abstract This research paper seeks to study the revolutionary poetic discourse of one of the prominent Algerian poets, Mohammed Al-Eid Al-Khalifi, based on the theory of speech act theory, which relies on the speaker's ability to act and achieve, thus influencing the receiver and prompting them to take action. This is only achieved through the strength of discourse, which gives speech persuasive power, contributing to the success of the communicative interaction while considering the communicative context. We attempt to clarify the efficacy of his actions and their impact in elucidating the speaker's intentions and goals, relying on Searle's classification, starting from the problem of how much the efficacy of the speech act contributes to the success of the communication process between the poet and the Algerian people.
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Altunkaya, Hatice. "The Impact of Activity-Based Oral Expression Course on Speech Self-Efficacy of Students." Journal of Education and Training Studies 6, no. 1 (2017): 137. http://dx.doi.org/10.11114/jets.v6i1.2832.

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The objective of the present study was to examine the effect of the activity-based oral expression course on the speech self-efficacy of psychological counseling and guidance students. The study group included 80 freshmen students in the Psychological Counseling and Guidance Department in the Faculty of Education of a university located in western Turkey. Quantitative data were collected with the "Speech Self-Efficacy Scale" developed by Katranci and Melanlioglu (2013). Qualitative data were obtained with the descriptive and content analysis of student views. It was found that the difference between the group averages obtained with the paired group t-test that was conducted on the measurement variable of the mean student speech self-efficacy scores was statistically significant (t (158) = -3.335; p = 0.001 <0.05). The posttest speech self-efficacy scores (x̄ = 96.025) were higher than the pretest speech self-efficacy scores (x̄ = 89.213). Based on the qualitative research the results of the present research demonstrated that students considered the activity-based oral expression course beneficial for all sources of self-efficacy beliefs, including direct experiences, indirect experiences, verbal persuasion and emotional state.
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Rohmadi, Muhammad, and Memet Sudaryanto. "Teachers' self-efficacy in dealing with students' online learning difficulties: A study of psychopragmatics in Indonesian language learning." Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya 51, no. 1 (2023): 13. http://dx.doi.org/10.17977/um015v51i12023p13.

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Efficacy is teachers’ ability to strengthen their self-motivation to help solve learning problems faced by their students. In the learning process, psychopragmatic mastery is expected to strengthen the psychological condition of teachers and students through informative, manipulative, and persuasive sentences so that each student can optimize learning tools to help them achieve learning goals. During the pandemic, it is important to examine teachers’ self-efficacy and psychopragmatics mastery to support students in addressing their online learning difficulties. A qualitative study to investigate these issues was therefore conducted. Participants of this study were teachers from all over Indonesia, consisting of 350 middle and high school teachers. Data were collected through (1) a survey of teacher efficacy during online learning, (2) observations of the forms of efficacy built by the teachers during learning activities and outside the classroom, (3) interviews with the teachers to identify forms of efficacy used to shape students' learning fundamentals. It was found that the teachers tended to increase their efficacy through strong lesson planning. In addition, they often modified learning tools so that the multimedia used could foster enthusiasm and learning motivation for both themselves and the students. The teacher's efficacy in teaching is the key to analysis in psychopragmatic studies because data in the form of snippets of teacher speech can influence student motivation. Psychopragmatics in the teaching and learning process is not only considered the psychology of language that is practiced in learning the Indonesian language, but teachers also have internalized psychological reinforcement in the learning activity that has been planned, implemented, and assessed.Keywords: efficacy, learning difficulties, psychopragmatics, online classEfikasi diri guru dalam menghadapi kesulitan pembelajaran daring siswa: Sebuah studi psikopragmatik dalam pembelajaran bahasa IndonesiaEfikasi adalah kemampuan guru untuk memperteguh motivasi diri sendiri dalam mem­bantu memecahkan masalah belajar yang dihadapi siswanya. Dalam proses pembel­ajaran, penguasaan psikopragmatik diharapkan dapat memperkuat kondisi psikologis guru dan siswa melalui kalimat-kalimat yang informatif, manipulatif, dan persuasif sehingga setiap siswa dapat mengoptimalkan perangkat pembelajaran untuk membantu mereka mencapai tujuan pembelajaran. Di masa pandemi, penting untuk mengkaji efikasi diri guru dan penguasaan psikopragmatik untuk mendukung siswa dalam mengatasi kesulitan belajar daring mereka. Oleh karena itu, sebuah studi kualitatif untuk menyeli­diki masalah ini dilakukan. Partisipan penelitian ini adalah para guru yang tersebar di seluruh Indonesia, terdiri atas 350 guru SMP dan SMA. Pengumpulan data dilakukan melalui (1) survei efikasi guru selama pembelajaran daring, (2) observasi terhadap bentuk efikasi yang dibangun oleh guru selama kegiatan pembelajaran dan di luar kelas, (3) wawancara dengan guru untuk mengetahui bentuk efikasi yang digunakan. untuk mem­bentuk dasar belajar siswa. Berdasarkan data ditemukan bahwa guru cenderung mening­katkan keefektifannya melalui perencanaan pembelajaran yang kuat. Selain itu, mereka sering memodifikasi perangkat pembelajaran agar multimedia yang digunakan dapat me­numbuhkan semangat dan motivasi belajar baik bagi diri sendiri maupun bagi siswa. Efikasi guru dalam mengajar menjadi kunci analisis dalam kajian psikopragmatik karena data berupa potongan tuturan guru dapat mempengaruhi motivasi belajar siswa. Psiko­pragmatik dalam proses belajar mengajar tidak hanya mempertimbangkan psikologi ba­hasa yang dipraktikkan dalam pembelajaran bahasa Indonesia, tetapi keterampilan guru dalam menginternalisasi penguatan psikologis pada kegiatan pembelajaran yang telah direncanakan, dilaksanakan, dan dinilai.Kata Kunci: efikasi, kesulitan pembelajar, psikopragmatik, kelas daring
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Rozin, Vadim M. "Social Dialogue as a Problem and Prerequisite for Mediation." Russian Journal of Philosophical Sciences 67, no. 2 (2024): 65–80. http://dx.doi.org/10.30727/0235-1188-2024-67-2-65-80.

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The article examines the efficacy of social dialogue as a mechanism for addressing societal issues. While social dialogue was once viewed with great optimism, its effectiveness has waned in recent years, despite participants employing various persuasive strategies. The study distinguishes between two forms of dialogue: formal and substantive (productive), emphasizing that only the latter genuinely catalyzes shifts in participants’ perspectives. By analyzing historical examples and contemporary cases, the study identifies key factors that influence the success of social communication. Employing J.L. Austin’s speech act theory, the article frames dialogue not merely as an exchange of information but as a form of social action, where the utterances of participants are performative, possessing the power to directly transform social reality. A historical case study is presented, examining the dialogue between Western-oriented Russian liberals who viewed their nation as socially and economically backward, and thinkers who challenged this assessment, perceiving Russia’s unique spiritual potential to address pan-European challenges. The statements of P.Ya. Chaadaev and F.M. Dostoevsky are analyzed as performative acts that shaped a new vision of Russia’s role in world history. Additionally, the author explores the role of identity in social dialogue, showing through examples from the lives of A.S. Pushkin and M.I. Tsvetaeva how identity structures can influence one’s openness or resistance to personal transformation in the face of internal conflict. The study hypothesizes that dialogue effectiveness correlates with participants’ ability to integrate new values into their identity without compromising its core. Furthermore, the author argues that rhetorical commitment to mediation alone is insufficient for bridging deep social divides and examines the historical social conditions required for effective mediation, such as a shared cultural foundations, formal dialogue platforms, robust legal frameworks, and flexible power structures. In conclusion, the author considers the question of whether it is inherently possible to create effective mechanisms for social dialogue under the current conditions of globalization and information society.
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Kadek Claria, Dewa Ayu, and Ni Ketut Sariani. "Metode Komunikasi Persuasif untuk Meningkatkan Motivasi Berwirausaha Masyarakat di Desa Kesiman Kertalangu pada Masa Pandemi Covid-19." Linguistic Community Services Journal 1, no. 1 (2020): 1–8. http://dx.doi.org/10.55637/licosjournal.1.1.2281.1-8.

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Persuasive communication is an approach that aims to change someone’s point of view, attitude and beliefs. At the time of the Covid-19 pandemic, almost all levels of society experienced the negative impact of the prolonged outbreak and it affected the mentality especially those who lost their jobs. This is also experienced by the community in Kesiman Kertalangu Village so the persuasive communication methods are needed to increase the motivation of the community to become entrepreneurship. This study aims to find out the appropriate persuasive communication method to use and the factor which become a problem in delivering the messages through persuasive communication methods. This study is field research with descriptive qualitative explanation using groups of people in Kesiman Kertalangu Village as purposive sampling. Data were collected through observation, interview and documentation. The theory used is the theory from Keraf, 2010 about various persuasive techniques and speech act theory proposed by Searle (1969). The findings of this study are that the persuasive techniques used consists of five techniques, namely association techniques, reward techniques, integration techniques, red-herring techniques and structuring techniques. The persuasive is expressed in the form of speech acts, namely, assertive speech acts, directive speech acts, commissive speech acts, expressive speech acts and declarative speech acts. The problems faced in delivering the messages through persuasive communication methods are inadequate preparation, differences in social status, differences in interests, and negative prejudice.
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Ari Musdolifah and Nurliani Maulida. "PENGUATAN MATERI MENULIS TEKS PIDATO PERSUASIF MATA PELAJARAN BAHASA INDONESIA KELAS IX SMP NEGERI 2 BALIKPAPAN SELATAN." J-ABDI: Jurnal Pengabdian kepada Masyarakat 1, no. 5 (2021): 917–26. http://dx.doi.org/10.53625/jabdi.v1i5.399.

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Activities "Strengthening Material Writing Persuasive Speech Texts Subjects Indonesian Class IX State Junior High School 2 South Balikpapan" is a Community Service (PKM) activity as an effort to motivate children to be skilled in writing persuasive speech texts. The activity is based on the weak understanding of learners related to the rules of language when writing persuasive speech texts. This activity is carried out with four stages, namely preparation, implementation, evaluation, and preparation of reports. This activity is carried out by carrying out learning through the Zoom Meeting application by providing persuasive speech text material, namely definitions, examples, structures, and proverbs. The implementer of this activity is a lecturer of the Faculty of Teacher Training and Education (FKIP) as a speaker and subject teacher Indonesian grades IX-1, 2, and 3 as moderators. With this activity, it is expected to motivate children to be skilled in writing persuasive speech texts.
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Faiz, Ahmad, Andi Indah Yulianti, and Dwiani Septiana. "Trump's Speech about Jerusalem: An Analysis on Persuasive Strategies." Journal of Pragmatics Research 2, no. 2 (2020): 160–76. http://dx.doi.org/10.18326/jopr.v2i2.160-176.

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ABSTRACTSpeaker delivers a speech to achieve the goal indicating the use of persuasive strategies. This research investigates the persuasive strategies used by Donald Trump on his speech about Jerusalem. The aim of this research is to analyze the types of persuasive strategies on Donald Trump’s speech about Jerusalem. Jerusalem is a holy place where many beliefs live together such Islam, Christianity, Jews, etc. Its territory surrounds Palestine and Israel, as both have a great rivalry in an old war. Donald Trump showed his sympathy toward Jerusalem through his speech. In influencing hearers, Trump’s speech reflected persuasive strategies. Persuasive strategies are expressed to influence and change hearers attitude and motives to follow what speaker wants to. This research used qualitative approach. The data analyzed in this research are two speech of Trump about Jerusalem. The result showed that Trump used ethos, logos and pathos. Trump expressed pathos by showing his perceived intelligence, virtuous character and goodwill to create peace in Jerusalem. Logos were expressed while Trump showed factual information about the role of Israel in creating peace in Jerusalem. Trump mostly expressed pathos to affect hearers emotion by creating mildness, giving admiration and confession. Therefore, in achieving the goals of his speech, Trump intended to persuade hearers by touching their emotion.Key words: persuasive strategies, speech, Donald Trump
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Fajar Nurfadillah. "Respon Siswa Terhadap Media Canva Dalam Kegiatan Menulis Teks Pidato Persuasif Pada Siswa Kelas IX MTS Al-Farisy." Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial 2, no. 5 (2024): 99–105. http://dx.doi.org/10.61132/nakula.v2i5.1011.

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This research was motivated by students' difficulties in writing persuasive speech texts, based on observation results. The aim of this research is to determine students' responses to learning to write persuasive speech texts using Canva media for class IX students at MTs Al-Farisy. The research method used is descriptive qualitative with an instrument in the form of a questionnaire. The research results show that the application of Canva media in learning to write persuasive speech texts that was carried out in this research found an average gain of 82.65% in the "Very Good" category. This means that in this case students responded well to the use of Canva media in their skills in writing persuasive speech texts
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Schmidt Goering, Greg. "Intersecting Identities and Persuasive Speech." biblical interpretation 23, no. 3 (2015): 340–68. http://dx.doi.org/10.1163/15685152-00230a03.

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The similarities between Judah’s speech before Joseph in Genesis 44 and Esther’s series of requests before Ahasuerus in the book of Esther provide an unusual opportunity for an intersectional exploration of multiple identities as reflected in persuasive discourse. The speeches of the two figures not only contain verbal similarities but also occur at decisive moments in the narratives, when hidden identities are revealed, and they even share a set of rhetorical tactics. Each speech unfolds in a setting where the speaker’s identity is shaped by a combination of intersecting factors involving class, ethnicity, gender, sexuality, and relatedness. Judah and Esther both model ways in which Jews who inhabited these intersecting categories could shape social realities in their diasporic communities despite structural constraints on their status. Subtle differences between the rhetorical strategies of the two figures provide further clues to the ways in which persuasive discourse and intersecting identities mutually influenced one another.
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Noranisa, Noranisa. "PERSUASIF PADA TUTURAN NADIEM MAKARIM (MENTERI PENDIDIKAN DAN KEBUDAYAAN) DALAM MENYAMPAIKAN KEBIJAKAN (PERSUASIVE SPEECH OF NADIEM MAKARIM (MINISTER OF EDUCATION AND CULTURE) IN DELIVERING POLICY)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 11, no. 1 (2021): 87. http://dx.doi.org/10.20527/jbsp.v11i1.10564.

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Abstract Persuasive Speech of Nadiem Makarim (Minister of Education and Culture) in Delivering Policy. This study aims to describe the persuasive speech forms and persuasive patterns in the speeches of the Minister of Education and Culture in delivering policies. This research use a qualitative approach and descriptive method. Data collected by documentation techniques. The data obtained from this study in the form of words or series of words referring to persuasive speech. Data sources are twenty videos of the Minister of Education and Culture. The results showed that the forms of persuasive speeches delivered by the Minister of Education and Culture when delivering policies, are: (a) persuasive speech when inviting; (b) persuasive speech when giving mandatory; (c) persuasive speech when persuading; (d) persuasive speech when convincing and (e) persuasive speech when suggesting to the audience. Based on these forms of speech, the forms of a persuasive speech for inviting and persuading are more frequently used by the Minister of Education and Culture. The patterns in persuasive speeches spoken by the Minister of Education and Culture include (a) patterns of problem-solving in relation to the policy of free learning; (b) the causal pattern in relation to the causes of Indonesia being unable to progress and to the plan of 100 days; (c) the pros and cons patterns in relation to the impact of technological development; and (e) the patterns of motived orders in relation to attracting and focusing the attention of youth, as well as satisfying the motivational needs of youth regarding success. Based on these persuasive speech patterns, patterns of problem-solving and those of the motived orders are widely used by the Minister of Education and Culture to convince the public when delivering their programs. Keywords: speech forms, patterns, persuasifonAbstrak Persuasif pada Tuturan Nadiem Makarim (Menteri Pendidikan dan Kebudayaan) dalam Menyampaikan Kebijakan. Penelitian ini bertujuan untuk mendeskripsikan bentuk-bentuk tuturan persuasif dan pola-pola persuasif pada tuturan menteri Pendidikan dan Kebudayaan dalam menyampaikan kebijakan.. Penelitian ini menggunakan pendekatan kualitatif dan metode deskriptif. Data yang diperoleh dari penelitian ini berupa kata atau rangkaian kata yang menjadi tuturan persuasif. Sumber data diperoleh dari dua puluh video menteri pendidikan dan kebudayaan. Hasil penelitian menunjukkan bahwa bentuk tuturan persuasif yang terdapat pada tuturan Menteri Pendidikan dan Kebudayaan dalam menyampaikan kebijakan, yakni: (a) tuturan persuasif yang bersifat mengajak; (b) tuturan persuasif yang bersifat perintah; (c) tuturan persuasif yang bersifat bujukan; (d) tuturan persuasif yang bersifat meyakinkan serta (e) tuturan persuasif yang bersifat saran. Berdasarkan bentukbentuk tuturan tersebut, bentuk tuturan yang lebih banyak digunakan Menteri Pendidikan dan Kebudayaan adalah bentuk tuturan persuasif yang bersifat mengajak dan membujuk. Pola-pola dalam pidato persuasif yang dituturkan Menteri Pendidikan dan Kebudayaan meliputi: (a) pola pemecahan masalah, berupa kebijakan merdeka belajar; (b) pola sebab-akibat berupa penyebab Indonesia tidak bisa maju dan rencana 100 hari; (c) pola pro-kontra berupa dampak perkembangan teknologi, serta (e) pola urutan bermotif berupa menarik dan memusatkan perhatian pemuda, serta pemuasan kebutuhan motivasional pemuda mengenai kesuksesan. Berdasarkan pola-pola pidato persuasif tersebut, pola persuasif yang banyak digunakan Menteri Pendidikan dan Kebudayaan untuk meyakinkan masyarakat ketika menyampaikan program-programnya adalah pola pemecahan masalah dan pola urutan bermotif. Kata-kata kunci: bentuk tuturan, pola, persuasif
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Rasheed, Awham, and Zidane Kalaf. "A Pragmatic Analysis of Antony’s Oration in Julius Caesar." Al-Adab Journal 3, no. 142 (2022): 1–16. http://dx.doi.org/10.31973/aj.v3i142.3870.

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The present study attempts a pragmatic analysis of Antony’s famous oration in Shakespeare’s Julius Caesar. It aims to identify which speech acts were employed in this oration for the end of achieving a high level of persuasion and, hence, characterizing Antony’s peculiar persuasive style. To achieve this objective, the study adopts a pragmatic analysis utilizing the speech act theory whereby all speech acts uttered by Antony were hand-picked and collated to represent the data of the study. In the analysis of the data, Searle’s (1969) model for categorizing speech acts was adopted to best reflect the speech acts that helped exhibiting the persuasive intent of the writer. Leech’s (1983) politeness principles are adopted to show how polite the characters to each other. The finding of the study shows that the role of speech acts for persuasive goals was vital. It can be concluded that speech acts such as declarations, commissives, directives, etc., were all employed to achieve this rhetorical intention, however, the speech acts of representative were the most significant to portray Antony’s peculiar persuasive style.
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Liu, Ruochen. "Translation Report on Emma Watson's "HeForShe" Persuasive Speech at the United Nations." Journal of Education and Educational Research 2, no. 1 (2023): 98–104. http://dx.doi.org/10.54097/jeer.v2i1.5547.

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Persuasive speech is a common speech-type in English to Chinese consecutive interpreting. Unlike informative speeches, the persuasive speech serves to try to convert the audience to the speaker's point of view, instead of informing the audience of a fact that they don't know or don't know much about. Persuasive speech, therefore, has a higher tone, and the speaker's emotions are more impassioned, making it more interactive with the audience. The thesis takes the interpretation of Emma Watson's "HeForShe" speech on gender equality delivered at the United Nations as an example, and analyzes the techniques and strategies used in the interpreting, taking into account the experience in conference interpreting simulation.
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Lubis, Sarah. "ANALISIS STRATEGI TUTUR PERSUASIF PADA PODCAST BERJUDUL LIFE HACK BELAJAR DAN UJIAN ALA MAUDY AYUNDA DALAM CHANNEL YOUTUBE KOKBISA?" ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya 4, no. 1 (2024): 328–38. http://dx.doi.org/10.37304/enggang.v4i1.11729.

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Speech acts are utterances made as part of social interaction. A speech act is an utterance of a sentence to state so that a speaker’s intention can be known by the listener. This study aims to analyze persuasive speech strategies in the podcast entitled Maudy Ayunda’s life hack learning and exam on the Howto? As well as finding persuasive (inviting) speech acts in the podcast. This study uses qualitative research with descriptive methods. This technique is used to observe the speech delivered by Maudy Ayunda which will be analyzed by researchers. The results of this study indicate that there are persuasive (inviting) speech acts so that the audience can take part in the lifehack conducted by Maudy Ayunda in studying and exams.Maudy Ayunda’s delivery strategy was persuasive (invitation) when she tried to convince through expressions and facial expressions that seemed to convince listeners and spectators to be able to follow the way she studied and faced exams.
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Umar Farouq, Haruna, and Mat Taib Pa. "Media Expectations; The Rhetoric of Persuasive Speech." Al-Dad Journal 5, no. 1 (2021): 98–108. http://dx.doi.org/10.22452/aldad.vol5no1.8.

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The goal of this study is to look into the concept of persuasive rhetoric from the perspective of current realism and life expectations. In the past, Arab scholars used communication and comprehension philosophy as an effective means of understanding and comprehending through accurate awareness of the eloquence of persuasive discourse; thus, they initiated, developed, and engaged with it through the concept of the terms; “the signification of the word on the meaning” or “the signification of the signifier (Ad-daal) on the eloquence of persuasive discourse.” The argument applies to awareness and understanding of some of the circumstances, relationships, events, and conditions surrounding the persuasive discourse, as well as awareness of similar emergency conditions through explicit and implicit interpretation, making the persuasive discourse a necessary outlet for reporting and persuasion between the sender and the addressee. As a result, this current study contributes to the study of Arabic rhetoric from the perspective of mental attribution or mental importance, employing persuasion and informative techniques
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Prafitri, Wilma, and Muhammad Alim Akbar Nasir. "Persuasive Strategies in Donald Trump's Political Speeches." EBONY: Journal of English Language Teaching, Linguistics, and Literature 3, no. 1 (2023): 33–44. http://dx.doi.org/10.37304/ebony.v3i1.7780.

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This study analyses persuasive strategies on Donald Trump’s political speeches. This study uses qualitative research as the design and Content Analysis as the approach. The researcher explores persuasive strategies used by Donald Trump using Aristotle’s Theory to see what persuasive strategies are used and how Trump’s political speech could affect audiences to vote for him. The researcher selected three speeches such as campaign speech (2015),victory speech (2016) and inauguration speech (2017) as the object of study. These speeches are selected based on some considerations, such as lexical density, political concepts described by Trump, academic scrutiny and also to make this research more manageable. Furthermore, the researcher found that Trump has used persuasive strategies in order to convince Americans to vote him as President. According to Aristotle , there are three types of Persuasive Strategies such as Logos, Ethos and Pathos. The researcher found thirty one statements indicated of containing pathos, thirteen statements of Logos and fifteen statements as Ethos. Pathos encompasses the emotional influence on the audience. Based on the analysis, the researcher concludes that persuasive strategies played crucial part to evoke audience’s emotions and feelings.
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Baan, Anastasia. "The Persuasive speech in business advertorial discourse." Jurnal Onoma: Pendidikan, Bahasa, dan Sastra 8, no. 2 (2022): 941–52. http://dx.doi.org/10.30605/onoma.v8i2.2592.

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The study outlined in this article aimed to describe the language used in the advertisements discourse in the online daily news. This study analyzed the persuasive language used in the business advertorial which includes the choice of language forms and persuasion techniques in advertorial discourses that have persuasive power. The study was designed using a qualitative approach. The data source was the business advertorials text contained in online news media. Data of the study is in the form of words and sentences that are considered to have persuasive power in influencing the targeted audience. By applying content analysis, this study produced findings on language characteristics and persuasive techniques found in business advertorial discourses. The persuasive language forms in the advertorial discourses were represented in the choice of words and expressions. The persuasive words illustrated profits, self-image, heart responses. The style of words was hyperbolic, metaphorical, and language prestige. The expressions in the advertorial discourses have the meaning of suggestions for prospective customers, demeaning other products, emphasizing self-confidence, emphasizing product competition, giving evidence of product trust, and expressions to invite action. The words and expressions were chosen according to the context and product advertised to emphasize the emotional meaning of the ad reader. The persuasion techniques were used to achieve a number of changes, such as changing the knowledge, attitudes, and behavior of the readers.
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Nabilah, Nurjihan, and Nur Israfyan Sofian. "Persuasive Language in Pauline Hanson's Speech." ELITE: Journal of English Language and Literature 9, no. 2 (2024): 179–97. https://doi.org/10.33772/y4595m30.

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The objective of this research is to describe and find out the kinds of linguistic tools for influence and persuasion used in Pauline Hanson's speech using McPheat’s theory. This research used a qualitative descriptive method where the data refers to the speech, and the source of data is written words and utterances in speech. The data were collected by watching the video and the transcript of the speech and selecting the related tools for persuasion. The data were analyzed by presenting, describing, interpreting, and concluding the data. The results show that her speech to the Senate was a highly persuasive speech that had a significant impact on Australian politics. Hanson used a variety of linguistic tools to persuade her audience, especially using someone's name lost performative, reframing, cause-effect relationship, tag questions, presupposition, and embedded commands. Her speech was particularly persuasive because it appealed to a sense of grievance and frustration that many Australians were feeling at the time. Many Australians were concerned about the country's high immigration rate, the loss of jobs to overseas workers, the increasing diversity of Australian society, and also the sensitive issue of Islam and its teachings. Her speech gave voice to these concerns and offered a simple solution: reduce immigration and Islamic teachings and return to a more traditional Australian identity.
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Putu, Dessy Fridayanthi, and Ngewo Melania. "KETERAMPILAN MENULIS STRUKTUR DAN ISI TEKS PIDATO PERSUASIF SISWA KELAS X TB SMK PGRI 4 DENPASAR." Widyadari 21, no. 2 (2020): 445–53. https://doi.org/10.5281/zenodo.4048934.

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<em>The purpose of this study was to determine the skills, difficulties experienced and the factors that cause students to write skills in structure and content of persuasive speech text. The population in this study were all class X TB students of SMK PGRI 4 Denpasar in the 2020/2021 academic year, totaling 165 people from 4 classes. The sample in this study were students of class X TB SMK PGRI 4 Denpasar totaling 4 classes with a total of 62 students. In collecting data using the test method is the preparation of tests, implementation of tests, and scoring tests. The data processing method used in this research is descriptive statistical method. Based on these results it can be concluded. (1) The students&#39; skills in writing the structure and content of persuasive speech text are good. (2) The difficulties faced by students in writing the structure and content of persuasive speech text, namely the title of the speech, the structure of the persuasive speech, the use of effective sentences, the choice of words, and the use of EYD. (3) The factors that cause difficulties experienced by students in writing the structure and content of a persuasive speech text can be seen from the results of interviews with 3 students each answering the use of effective sentences, good and standard word choices, and the use of EYD during the study.</em>
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Meissner, Cordula, and Franziska Wallner. "Persuasives Handeln im wissenschaftlichen Diskurs und seine lexikografische Darstellung: das Beispiel der Kollokation Bild zeichnen." Studia Linguistica 35 (March 29, 2017): 235–52. http://dx.doi.org/10.19195/0137-1169.35.13.

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Persuasive speech-acts in scientific texts and their lexicographic representation: The example of the collocation Bild zeichnenCommunication in science can be described as persuasive as far as it is characterized by the need to convince the community of recipients of the scientific value of one’s own results. Lexicography of academic language has to take this into consideration. But how can one describe the linguistic realisation of persuasive speech acts lexicographically in scientific communication? As this cannot be captured on the level of single words, but is rather expressed in the form of more complex struc­tures, the concepts of multi-word units, such as collocations, provide a useful approach. The paper pursues the question as to whether collocation is a suitable means for describing the presentation of the linguistic realisation of persuasive speech acts in science communication. The collocation Bild zeichnen that is used across disciplines serves as a basis for our analysis. We show how qualifying adjectives attributed to the noun Bild can establish reference to acquiring knowledge and thereby furnish the speech act with a persuasive character. Based on the results, we illustrate how an exten­ded concept of collocation can be applied to integrate the linguistic realisation of persuasive aspects of scientific communication in a lexicographic presentation.
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Nørreklit, Hanne, and Robert W. Scapens. "From persuasive to authoritative speech genres." Accounting, Auditing & Accountability Journal 27, no. 8 (2014): 1271–307. http://dx.doi.org/10.1108/aaaj-08-2012-01072.

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Purpose – The purpose of this paper is to contrast the speech genres in the original and the published versions of an article written by academic researchers and published in the US practitioner-oriented journal, Strategic Finance. The original version, submitted by the researchers, was rewritten by a professional editor in the USA before it was published. Design/methodology/approach – The paper analyses the “persuasive” speech genre of the original version and the “authoritative” speech genre of the published version. Findings – Although it was initially thought that the differences between the two versions were due to differences in the forms communication used by academics and practitioners, as the analysis progressed it became clear that the differences the authors were observing could be traced to more profound differences in philosophical assumptions about the “way of understanding and constructing a world”. Research limitations/implications – The choice of language and argumentation should be given careful attention when the authors craft the accounting frameworks and research papers, and especially when the authors seek to communicate the findings of the research to practitioners. However, the authors have focused on just one instance in which a text written by academics was re-written for publication in a practitioner journal. Originality/value – The paper contrasts the rationalism of the persuasive speech genre and the pragmatism of the authoritative speech genre. It cautions academic researchers against uncritically adopting specific speech genres, whether they are academic or practitioner speech genres, without carefully reflecting on their relevance and implications for understanding the nature of the phenomenon being discussed.
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Angraini, Yuli. "Rules of Three Analysis in Persuasive Public Speaking Presentation." ANGLO-SAXON: Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris 7, no. 1 (2016): 3. http://dx.doi.org/10.33373/anglo.v7i1.542.

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The objectives of this study were (1) to describe the effect of rules of three on persuasive public speaking presentation in speaking class and (2) to identify kinds of rules of three used by students in speaking class. The method of the study was descriptive study. Population of the study was all fourth semester students of Faculty of Teacher Training and Education in English Department in UNRIKA Kepulauan Riau Batam in Academic Year 2015/2016. The sample of this study was 24 students of fourth semester of Faculty of Teacher Training and Education in English Department in UNRIKA Kepulauan Riau Batam in Academic Year 2015/2016. The data was collected by using CD-RW form of presentation submitted by students. The data was analyzed and described by using Speech Evaluation Form which consisted of delivery of the speech and structure of the speech. It was identifiedthat only one group used rules of three in their group’s persuasive public speaking presentation and it made their speech more focus and understandable while other three groups ignored the rules of three in their persuasive public speaking presentation and it led to the message of the speech went nowhere as the audience caught many aspects inside it too broad. If rules of three used in persuasive public speaking, then it will bring them to success and possible for any of them who wants to be the next top-paid public speaker if they know how to use that technique during their speech ratherin the future. Keywords: rules of three, persuasive, public speaking presentation
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Costales, Romel R. "President Benigno C. Aquino’s Inaugural Address: A Critical Discourse Analysis." Randwick International of Education and Linguistics Science Journal 2, no. 2 (2021): 233–46. http://dx.doi.org/10.47175/rielsj.v2i2.267.

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This paper looked into the persuasive strategies of President Benigno Simeon “Noynoy” Aquino III’s public speaking and the hidden ideology that was present in his inaugural speech. Norman Fairclough’s (1995) assumptions in critical discourse analysis that ideologies can be found in texts, that such ideologies can be impossibly separated from texts and that “texts are open to diverse interpretations” was the basis of the study. President Aquino’s persuasive strategies were shown through the evaluation of the ideological and persuasive components of his inaugural speech.
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Su, Yingying, and Leonardo Munalim. "Persuasion in the Business Speeches of Chief Executive Officers of Selected International Companies." Journal of Interdisciplinary Perspectives 2, no. 3 (2024): 113–21. https://doi.org/10.5281/zenodo.10684286.

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<em>This study investigated the persuasive strategies employed in the business speeches of Chief Executive Officers (CEOs) of selected international companies. Anchored in Speech Act Theory within the broader aspect of pragmatics, it analyzed 12 speeches, totalling 14,938 words, from a diverse range of international CEOs. These speeches, intended for both employees and shareholders, provided a rich corpus for examining the nuances of persuasion in a business context. The analysis focused on identifying various categories of persuasion, particularly distinguishing between direct and indirect speech acts. Utilizing a qualitative approach, 1,172 clauses were coded to elucidate the persuasive mechanisms at play. Findings revealed a predominant use of indirect persuasion by CEOs. Despite their intention to persuade, these business leaders predominantly opted for subtle, indirect speech acts, making their persuasive intent both non-obvious and inherent. Contrary to expectations, the study found a marked absence of direct rhetorical devices such as rhetorical questions, suppositions, and wonderings. This aligned with the pragmatic realities of business communication, which often eschews overtly unrealistic assertions. The analysis proposed a novel model for understanding the linguistic strategies of persuasive speech in business, highlighting both utilized and potential areas of persuasive speech acts. The implications of these findings extended beyond the specific speeches analyzed, suggesting avenues for further research. Recommendations included exploring persuasion directed at varied audiences, analyzing the perlocutionary effects post-delivery, and integrating paralinguistic and extralinguistic elements with verbal aspects of business speeches. This research not only mapped the current landscape of persuasive strategies in CEO speeches but also opened new possibilities for linguistic exploration in the realm of corporate communication.</em> <em>&nbsp;</em>
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Oktiani, Yufita Ria, and Evi Jovita Putri. "Persuasive Strategies in Selected UNICEF Speaker’s Speech." Lingua Cultura 16, no. 2 (2023): 215–22. http://dx.doi.org/10.21512/lc.v16i2.8402.

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The research examined the persuasive strategies employed in selected UNICEF speakers’ speeches (BTS - RM and Jin, Millie Bobby Brown, and David Beckham). The observation aimed to determine the types of persuasive strategies used in selected UNICEF speakers’ speeches and how they were implemented. The research employed a descriptive qualitative approach in its research design. In the data analysis process, the analysis was conducted by describing and interpreting each data point in the form of words or utterances according to the context. A purposive sampling of all facts was used to collect data. In addition, the research used Aristotle’s theory of persuasion as a reference to help understand and analyze the data found from the speech. According to the data analysis, the research discovers 49 data points that utilize persuasive strategies. They employ all of Aristotle’s persuasive strategies to persuade their audience. These are the strategies of ethos, pathos, and logos. In their speeches at the children’s day event, BTS, and David mostly express pathos, while Millie mostly expresses logos. It proves that by expressing their credibility, serving realistic information, and including the hearer’s emotions in their speech, UNICEF speakers intentionally attempt to achieve their purpose.
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Nchindila, Bernard M., and Richard T. Torto. "Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press." Theory and Practice in Language Studies 10, no. 5 (2020): 492. http://dx.doi.org/10.17507/tpls.1005.03.

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Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Therefore, language plays an indispensable role in the transmission of the message. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. The study reported about in this article was underpinned by the Conventional Figurative Language Theory, utilizing the qualitative content analysis approach as the analytical framework. The findings revealed that copywriters of the Ghanaian newspapers employed English figures of speech (tropes and rhetorical figures) in advertisements for persuasive effect.
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Shallal, Azhar Fadhil, and Hutheifa Yousif Turki. "A Pragmatic Analysis of Persuasion of Receiving COVID-19 Vaccine." Journal of AlMaarif University College 33, no. 4 (2022): 454–72. http://dx.doi.org/10.51345/.v33i4.613.g320.

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The aim of this paper is to investigate the speech acts which convey persuasion of receiving COVID-19 vaccine, and to examine the utilization of the strategies of persuasion. Documents or written texts have been collected as a data source in the current qualitative study. The data of this study includes ten extracts drawn from public health reports that has been obtained through purposive sampling from the official site of the World health organization (WHO), medical journals and websites. Content qualitative analysis was employed depending on Bach and Harnish’s (1979) Model of Speech Acts, and Breuer and Napthine’s (2008) and Huggard, Leonie &amp;, Iris's (2006) strategies of persuasion The findings indicated that the argument presented in reports on COVID-19 vaccine was developed persuasively using various persuasive strategies. The findings revealed that doctors, writers, medical organizations and journals had shown extraordinary abilities in using persuasive strategies. They tended to employ speech acts as persuasive strategies in their efforts to make their arguments more convincing to their audience. Notably, the application of speech acts and persuasive strategies was connected to the social interaction and contexts, and a reflective of the situation of pandemic and the hesitation about vaccine.
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Abouelenine, Sarah. "Persuasion in President Biden’s Inauguration Speech." Traduction et Langues 20, no. 1 (2021): 186–208. http://dx.doi.org/10.52919/translang.v20i1.340.

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Persuasive strategies are very significant as they are found in all human interactions in every aspect of life, particularly in politics. They take place in a way which is recognized and understood by the audience or the addressees. Such strategies are used by speakers in order to influence others to modify and/or change their beliefs, values, attitudes, and way of thinking. They are used to convince others by a certain idea or a concept as well. They also reveal a lot about the identity of the speaker. In other words, persuasive strategies must persuade the addressee at the end. Therefore, this paper examines the persuasive strategies found in President Joe Biden’s Inauguration Speech. It aims at highlighting the persuasive strategies used to reveal the identity of the speaker. In the micro-analysis provided by this study, segments of speeches are illustrated to verify the illocutionary act in order to know the speaker’s intended meaning in terms of Searle’s Speech Act Theory based on the five categories of speech which are: assertives, commissives, expressives, directives, and declaration. Afterwards, the use of deictic pronouns such as: the first-person singular pronoun “I” and the exclusive and inclusive “WE” is analysed based on Fairclough’s assumption in Critical Discourse Analysis with the aim to either show the speaker’s integrity or to give a devoted and close impression. A brief explanation is provided to facilitate the process of understanding the meaning behind its use. Lastly, the use of Aristotle’s persuasion appeal as: Ethos, Logos, and Pathos is examined. Ethos is used to show truthfulness. Pathos is used to express emotions and feelings. Logos is used to support arguments through logical assumptions and facts. The findings indicate that multiple speech acts can occur in a single utterance with different connotations based on the context. The excessive use of a certain act can be significant. The analysis of speech acts reveals a lot about the speaker’s identity and the relationship between the speaker and the audience. It also shows that the use of deictic pronouns can be strategic and persuasive as well. This is simply because inclusive “WE” can include both the speaker and the audiences to show unity and solidarity. The exclusive “WE” can include the speaker but not all the audiences. Finally, the process of persuasion can be emphasised by significant resort to logos, which can also reinforce ethos appeal. Keywords: Aristotle’s Persuasion Appeals, Biden’s Inauguration Speech, Deictic Pronouns, Persuasive Strategies, Political Discourse, Speech Acts Theory
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Fagsao, Jonnelle D. "Rhetoric in Sen. “Sonny” Angara’s Speech During MPSPC’s Silver (25th) Charter Anniversary." International Journal of Research and Innovation in Social Science VII, no. VII (2023): 919–31. http://dx.doi.org/10.47772/ijriss.2023.70771.

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Communication between a speaker and an audience occurs through speech. The technique of convincing the audience to believe what the speaker says is crucial in a persuasive speech. However, in the absence of a powerful speech, admirable methods of persuasion fall short of satisfying the audience. A speaker should therefore employ a balanced speech delivery strategy in his or her persuasive speech. The MPSPC’s 25th Charter Anniversary guest speaker, Senator Sonny Angara, delivered a speech to mark the occasion. The most important rhetorical appeal in Angara’s speech is emotional appeal (pathos), however he uses a range of rhetorical evidence. It was found that Senator Angara tried to increase the impact of his speech by using effective speech elements to clarify some of his points. In order to deliver a great speech, he uses narrative, good posture and body language, an appropriate tone of voice, and pauses.
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Alida, Rizky, Tri Rina Budiwati, Nur Fatimah, and Wiwiek Afifah. "Investigating persuasive strategies used in Zakir Naik’s Islamic lecture at Oxford Union." EduLite: Journal of English Education, Literature and Culture 9, no. 1 (2024): 1. https://doi.org/10.30659/e.9.1.1-17.

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Islamic lectures are potent media for people to influence others, specific groups, and society. Based on this case, this research aims to identify and analyze the types of persuasive strategies used by Zakir Naik in his Islamic Lecture under the theme “Islam and the 21st Century,” which took place at the Oxford Union. This descriptive and qualitative research used the Critical Discourse Analysis (CDA) approach proposed by Teun A. Van Dijk. Furthermore, Aristotle’s Rhetorical Theory of Persuasion was employed to support the analysis of how persuasive strategies were applied in the Islamic lecture. The data of this research were the sentences of the speech text transcription, which contained persuasive strategies spoken by Zakir Naik in his “Islam and the 21st Century” Oxford Union Islamic Lecture uploaded on his YouTube Channel. The results show three categories of “socio-cognitive” CDA by Teun A. Van Dijk, namely, text, cognition, and social context, which are used to analyze the speech text and its relation to social and power. Concerning this, the persuasive strategies analysis shows that Zakir Naik uses three types of rhetorical proofs from a total of 121 data, which include ethical proof (ethos), logical proof (logos), and emotional proof (pathos). Ethos is the most common rhetorical proof in his Islamic lecture, making up 63.5% of the speech. It is followed by pathos (33.58% of the speech) and logos (27.22% of the speech).
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G. T. Kussepova, К. S. Kenzhigozhina, and B. K. Zhumabekova. ""PHONETIC PECULIARITIES OF THE DEFENCE SPEECH OF A LAWYER "." Bulletin of Toraighyrov University. Philology series, no. 4.2022 (December 30, 2022): 178–89. http://dx.doi.org/10.48081/ckja3829.

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"The article aims to uncover the phonetic peculiarities of an attorney’s defence speech in the English and Kazakh languages from the perspective of persuasive speech technique. The reason for analysing the phonetical peculiarities of an attorney’s defence speech is that the responsibilities of an attorney comprise the litigation of the client from the beginning to the end of the case; in particular, working with the client, revealing evidence and witnesses; identifying, selecting, and collecting paperwork; talking with the client to formulate the exhibits; clarifying the issue through questions and answers, and the last step is defending in court. These activities require an attorney to be well acquainted with legal literature and the language of the court, which precisely, takes place in the courtroom. Thus, we have collected the fragments of attorney defence speech that took place at the trial from the YouTube channel and analysed the phonetic features using the Praat computer program. The authors demonstrate how phonetic features are realised during cross-questioning moments using excerpts from an attorney’s persuasive speech. These findings shed light on how the persuasive speech of the attorney can create the discursive space and phonological features of the speech to effectively impact the process. "
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AbuAlhuda, Amal Samir, and Sabri Alshboul. "Persuasive Strategies in Two Speeches of King Abdullah II About the Impact of COVID-19 Pandemic." Theory and Practice in Language Studies 12, no. 12 (2022): 2658–68. http://dx.doi.org/10.17507/tpls.1212.24.

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The current study investigates the persuasive strategies and techniques used by King Abdullah II in his two speeches regarding the covid 19 pandemic. It also aims to critically analyze these persuasive strategies and techniques using critical discourse analysis. Moreover, it aims to explore the most and the least frequently persuasive strategies and techniques employed in these two speeches. The data consists of two speeches delivered virtually at the world economic forum. The first speech is delivered on the 21st of September 2020 and the second speech is delivered on 28 January 2021. The current study adapts Johnstone (2008) as a theoretical framework for data analyses. The findings reveal that King Abdullah II employed three persuasive strategies, namely quasilogical, presentational and analogical in the two speeches respectively. Findings also reveal that the presentational strategy is the most frequently used. The second most frequently used strategy is the quasilogical. The last employed persuasive strategy is analogical. Additionally, as for the persuasive techniques within the presentational strategy, deixes is the most frequently persuasive technique employed and visual metaphor is the least frequently employed persuasive technique in the two speeches. As for the quasilogical, syllogism is the most frequently used persuasive technique employed. Then, it is followed by subordinate clauses and logical connectives. As for the analogical strategy, both reminding the audience of the time-tested values and calling to mind traditional wisdom techniques are the most frequently employed persuasive techniques.
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Kim, Yune-Jung. "The Exploring Competence in Persuasive Speech Education." Korean Education Inquiry 36, no. 2 (2018): 119–42. http://dx.doi.org/10.22327/kei.2018.06.36.2.119.

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Molnár, Csilla. "The Persuasive Speech in Rhetoric and Tales." Képzés és gyakorlat 15, no. 3 (2017): 133–40. http://dx.doi.org/10.17165/tp.2017.3.12.

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Amakali, Justina Meluwa Latenda. "Persuasive speech acts in the Namibian National Assembly." JOURNAL OF ADVANCES IN LINGUISTICS 7, no. 2 (2016): 1205–17. http://dx.doi.org/10.24297/jal.v7i2.5156.

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This paper examined the speech acts used by Namibian Members of Parliament (MPs) during parliamentary proceedings. The main aim of this paper was to explain speech acts and show their intended persuasive effects in parliamentary discourse. Austin (1962) introduced three types of speech acts, locutionary, illocutionary and perlocutionary. The paper attempted to critically demonstrate how MPs use persuasion strategies in their debates. These speech acts were uttered through assertives, directives, commissives, expressives, and declaratives, as classified by Searle (1969). A qualitative approach was used in this paper whereby the Hansard were used to collect data. A purposeful sampling focusing on some MPs was used. This paper was guided by two theories, Austins Speech Act Theory and Aristotles Theory of Rhetoric. The need to apply rhetorical skills in debates is widely advocated for. Although not all members of parliament have a wide knowledge of rhetoric, acquiring and employing skills on rhetoric are prominent aspects of parliamentary debates. The findings of the paper revealed that members of parliament have the potential to use a variety of persuasive strategies in their speech acts by means of some rhetorical devices. It was concluded that most MPs deliberately make use of these speech acts as a persuasive mechanism in their discourse. Being the first study in parliamentary discourse in Namibia with regards to rhetoric, it is considered to be unique and adds value in the field of linguistics. It also serves as a pioneering research to researchers in political rhetoric.&#x0D;
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Makarim, Faisal. "Tindak Tutur Asertif Narasumber Grebek Gadget Di Pricebook Dan Pemanfaatannya Sebagai Materi Pembelajaran Teks Persuasi Di SMP." Lingua Skolastika 2, no. 1 (2023): 21. http://dx.doi.org/10.19184/linsko.v2i1.38907.

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The Grebek Gadget program is one of the program contents on the Pricebook YouTube channel which discusses the world of communication technology. The concept of this event is in the form of interviews with resource persons presented by a host (host). Information from the speech conveyed by the speaker to the host in the Grebek Gadget program on Pricebook is one of the speech act phenomena that is often encountered in informal speech events. This study aims to describe the forms of assertive speech acts, the mode, and the use of assertive speech acts by Grebek Gadget sources in Pricebook as teaching materials for persuasive texts in junior high schools. The research design used is descriptive qualitative research. The research data is in the form of speech segments and their contexts in the form of words, phrases, clauses, sentences which indicate the form of assertive speech acts and the mode in the speech of Grebek Gadget speakers in Pricebook and KI and KD syllabus for Indonesian language subjects in junior high school class VIII, curriculum 2013, revision 2017. The results of this study shows that assertive speech acts are found in the speech of information conveyed by the resource person to the presenter as many as six kinds, namely, stating, telling, complaining, showing, suggesting, boasting with various modes which include them, indicative mode, optative mode, imperative mode, obligative mode , and conditional mode. The relevance to learning Indonesian in junior high school can be used as persuasive text learning material that is directed at the ability of students to formulate steps for preparing conclusions and concluding how to present information about the content of persuasive texts that are heard and read. Utilization of this research can be used as a learning resource for teaching persuasive texts at the VIII grade semester 2 junior high school level in the form of a Learning Implementation Plan in accordance with the 2013 curriculum.
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Drożdż, Michał. "Hate Speech in Media Discourse." Acta Universitatis Lodziensis. Folia Litteraria Polonica 35, no. 5 (2017): 19–30. http://dx.doi.org/10.18778/1505-9057.35.02.

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This article is an attempt to seek answers to the question of whether so-called hate speech in the media constitutes a reporting of facts and reflects real social and cultural life or pursues other aims, for example: the persuasive and manipulative creation of a desired reality innate in the functioning of a commercial and persuasive media. The author attempts from the axiological perspective of the media, as well as from the semiological and linguistic perspectives, to answer the question of what the role of media language is in shaping and promoting real attitudes of hostility and hatred, and conversely, how cultural and media tendencies shape hate speech in the media. The author does not analyse the material aspect of language, but rather tries to look critically at certain trends shaping new forms of media language that bear negative values.
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Khairy Muhamed Said , M.A, Nadya. "Investigating 'Persuasive Strategies' in Business English." Journal of Education College Wasit University 1, no. 22 (2018): 773–90. http://dx.doi.org/10.31185/eduj.vol1.iss22.235.

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Persuasion is the process of creating , reinforcing , or changing peoples' beliefs , values or actions . It is the art of convincing an audience , listeners or readers, to believe , think , or act as the speaker or writer wants them to.&#x0D; Persuasion constitutes a 'speech act' , an act performed in , or by speaking. . It describes when the persuader induces a particular kind of mental state in the persuadee.&#x0D; Persuasive strategies are the various means of persuasion available to any speaker.&#x0D; The present paper investigates Aristotle's three different persuasive strategies (ethos , pathos , and logos) in order to see whether these strategies in business English fulfill most or all of the speech acts.&#x0D; Results of the analysis show that assertive and directive speech acts constitute the highest population in the language of business English , and as for the persuasive strategies , 'logos' ─ causal reasoning ─ is most used .&#x0D; Repetition of words and long patterns of syntactic parallelism of clauses are recognized in this study as a means of persuasion.&#x0D;
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Matoesian, Gregory, and Kristin Gilbert. "Multifunctionality of hand gestures and material conduct during closing argument." Gesture 15, no. 1 (2016): 79–114. http://dx.doi.org/10.1075/gest.15.1.04mat.

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Closing argument represents the most crucial part of the adversarial system of justice. For attorneys, it provides an opportunity to showcase their persuasive skills through the full range of semiotic resources at their disposal. While studies of legal discourse have examined speech performance, few studies, if any, have analyzed how speech integrates with gesture and material conduct in the production of persuasive oratory. This work demonstrates the role of multimodal and material action in concert with speech and how an attorney employs hand movements, material objects, and speech to reinforce significant points of evidence for the jury. More theoretically, we demonstrate how beat gestures and material objects synchronize with speech to not only accentuate rhythm and foreground points of evidential significance but, at certain moments, invoke semantic imagery as well.
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Ksatria, Aldo. "Conceptual Metaphor as a Means of Persuasion in Indonesian President Prabowo Subianto's Speech." JADEs Journal of Academia in English Education 5, no. 1 (2024): 58–73. http://dx.doi.org/10.32505/jades.v5i1.8798.

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The objectives of this research are to find conceptual metaphors and their persuasive functions employed by Indonesian President Prabowo Subianto on his speech at the Shangri-La Dialogue 2024. This research utilizes a qualitative descriptive method, grounded in the conceptual metaphor theory (CMT) by Lakoff and Johnson (1980) and the categories of persuasive purposes of metaphors as outlined by Charteris-Black (2018). The research found three types of conceptual metaphors: Important is Depth (orientational metaphor), strategies are tools (ontological metaphor), and trust is a financial asset (structural metaphor). These metaphors serve various persuasive functions, including ideological, empathetic, predicative, and heuristic purposes. The findings may be valuable for those interested in using conceptual metaphors as persuasive tools to engage and influence their audiences.
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Komulainen, Hanna, Elisa Mertaniemi, Nina Lunkka, et al. "Persuasive speech in multi-professional change facilitation meetings." Journal of Health Organization and Management 33, no. 4 (2019): 396–412. http://dx.doi.org/10.1108/jhom-12-2018-0366.

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Purpose The purpose of this paper is to describe persuasive speech and discourses in multi-professional organizational change facilitation meetings at a hospital through rhetorical discourse analysis. Previous research has often considered organizational change to be a managerial issue, with other employees given the rather passive role of implementators. This study takes an alternative approach in assuming that organizational change could benefit by involving those who are most familiar with the tasks to be changed. Design/methodology/approach The study employed a qualitative, case study approach and focused on the construction of a hospitalist model within multi-professional change facilitation meetings. Eight videos of these multi-professional change facilitation meetings – which occurred between January and September 2017 – were observed and the material was analyzed by rhetorical discourse analysis. An average of 10–20 actors from different professional groups participated in the meetings. The change actors comprised physicians, nursing staff and nursing managers, along with a secretary and hospitalist. The meetings were conducted by a change facilitator. Findings The persuasive speech in the analyzed organizational change meetings occurred within five distinct discourses: constructing the change together, positive feedback, strategic change in speech, patient perspective and driving change. The content of these discourses revealed topics that are relevant to persuading members of healthcare organizations to adopt a planned change. Originality/value The presented research provides new knowledge about how persuasive speech is used in organizational change and describes the discourses in which persuasive speech is used in a healthcare context.
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Rini, Arika, Farikah, and Mimi Mulyani. "Bentuk Tuturan Persuasif Iklan Layanan Masyarakat di Youtube sebagai Materi Ajar Teks Iklan SMP/MTs." KABASTRA: Kajian Bahasa dan Sastra 1, no. 1 (2021): 1–6. http://dx.doi.org/10.31002/kabastra.v1i1.1.

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The writing of this conceptual article is motivated by the existence of teaching materials that have not explicitly conveyed material about pragmatics. There needs to be a written submission and it is stated in the textbook that the material presented is about pragmatic studies. Studies that include persuasive speech seek to influence the reader. Searle's theory of persuasive speech act theory, which includes assertive, commissive, expressive, declarative, and directive speech acts is the subject of study in writing this conceptual article. Armed with these materials, students from the beginning have been prepared as linguists, although it is unlikely that all students are in that direction.
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Sahra, Sahra. "Peningkatan Keterampilan Menulis Pidato Persuasif Menggunakan Model Problem Based Learning Berbantuan Multimedia bagi Siswa SMP Negeri 2 Mataram." Jurnal Paedagogy 8, no. 4 (2021): 560. http://dx.doi.org/10.33394/jp.v8i4.4127.

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This study aims to improve the skills of writing persuasive speech texts by using a multimedia-assisted Problem Based learning model for grade 9J students of SMP Negeri 2 Mataram. This research method used classroom action research. Data were obtained by using field notes, observations, tests, and documentation in the form of assignments. The data analysis technique in this research is descriptive analysis. The results of this study indicate that the application of the Problem Based Learning model assisted by multimedia can increase the activeness of students in learning to write persuasive speech texts. The increase can be seen from the percentage of activeness of 65.71% in the first cycle to 94.29% in the second cycle. In addition, the multimedia-assisted Problem Based Learning model can improve the skills of writing persuasive speech texts. This can be seen from the writing results of students who achieved the KKM in the first cycle of 74.29%, increasing to 100%.
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Sahra, Sahra. "Peningkatan Keterampilan Menulis Pidato Persuasif Menggunakan Model Problem Based Learning Berbantuan Multimedia bagi Siswa SMP Negeri 2 Mataram." Jurnal Paedagogy 8, no. 4 (2021): 560. http://dx.doi.org/10.33394/jp.v8i4.4127.

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This study aims to improve the skills of writing persuasive speech texts by using a multimedia-assisted Problem Based learning model for grade 9J students of SMP Negeri 2 Mataram. This research method used classroom action research. Data were obtained by using field notes, observations, tests, and documentation in the form of assignments. The data analysis technique in this research is descriptive analysis. The results of this study indicate that the application of the Problem Based Learning model assisted by multimedia can increase the activeness of students in learning to write persuasive speech texts. The increase can be seen from the percentage of activeness of 65.71% in the first cycle to 94.29% in the second cycle. In addition, the multimedia-assisted Problem Based Learning model can improve the skills of writing persuasive speech texts. This can be seen from the writing results of students who achieved the KKM in the first cycle of 74.29%, increasing to 100%.
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49

Srianah, Ms. "KARTU PINTAR UNTUK PENINGKATAN PRESTASI BELAJAR BERPIDATO PERSUASIF KELAS IX SMP NEGERI 1 SUKAPURA KABUPATEN PROBOLINGGO." JIRA: Jurnal Inovasi dan Riset Akademik 1, no. 1 (2020): 1–9. http://dx.doi.org/10.47387/jira.v1i1.18.

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Penelitian ini bertujuan mendeskripsikan peningkatan prestasi Belajar Menulis Teks Pidato Persuasif Kelas IX dengan media Kartu Pintar pada SMP Negeri 1 Sukapura Kabupaten Probolinggo. Kartu pintar diterapkan dalam pembelajaran menulis teks pidato persuasif dan hasilnya dapat memudahkan siswa dalam menyerap materi pembelajaran menulis pidato persuasif. Subjek penelitian ini adalah Peserta didik kelas IXA berjumlah 26 orang. Metode yang digunakan adalah penelitian tindakan kelas (PTK) atau Classroom Action Research (CAR) yang dilakukan secara kolaboratif. This study aims to describe the improvement in the learning achievement of Class IX Persuasive Speech Text Writing with Smart Card media at SMP Negeri 1 Sukapura, Probolinggo Regency. Smart cards are applied in learning to write persuasive speech text and the results can make it easier for students to absorb persuasive speech writing learning material. The subjects of this study were 26 students of class IXA. The method used is classroom action research (CAR) which is carried out collaboratively.
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Reyes-Rincón, Javier Hernando, and Julia Marlén Baquero-Velásquez. "Contrast as a Persuasive Strategy in Social Advertising: A Case Study of 4 Advertisings." Matices en Lenguas Extranjeras, no. 13 (January 1, 2019): 229–49. http://dx.doi.org/10.15446/male.n13.89921.

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Social advertising, understood as a type of discourse, is characterized by the use of different persuasive strategies that are adopted on a regular basis for the construction of such discourse.The paper aims to present an analysis of some social advertisements where contrast is used as an expression strategy for the construction of persuasive discourse. The research was carried out from the analysis of 4 advertisements selected for their use of contrast as a persuasive strategy. In the advertisements analyzed, contrast appears in both verbal and nonverbal signs, that is, in the text and in the image. Based on such analysis, contrasting concepts are identified and placed in semiotic squares to perform the analysis. Results show that in this type of advertising there is an exhortative macro-act, consisting of two subparts, a request speech act and a commissive speech act, which is structured in a cause-consequence relationship. The structure of the commission act creates a threat and functions as an argument of the request speech act.
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