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Dissertations / Theses on the topic 'Egg marketing'

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1

Fiaschetti, Marco Antonio. "Opiniões e atitudes dos médicos frente às ações promocionais da indústria farmacêutica /." Araraquara : [s.n.], 2009. http://hdl.handle.net/11449/96231.

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Resumo: No contexto do uso racional de medicamentos é preciso atentar para as repercussões sociais e econômicas da prescrição médica, visto que esta é influenciada por múltiplos fatores individuais e condicionantes, dentre os quais as ações de marketing farmacêutico. Sabendo-se que a indústria farmacêutica investe maciçamente na promoção de seus produtos e que estudos sugerem que estas ações influenciam a prescrição médica, este trabalho teve por objetivo analisar a vulnerabilidade dos médicos frente aos propagandistas e oferta de cortesias e amostras grátis pelos laboratórios. Para tanto, que
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Fonseca, Marcos Conforti da. "Senso crítico em estudantes de administração de empresas com habilitação em marketing /." Marília : [s.n.], 2004. http://hdl.handle.net/11449/89582.

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Orientador: Claude Lépine<br>Banca: Ethel Volfszon Kosminsky<br>Banca: Geraldo Romanelli<br>Resumo: Esta pesquisa tem como objetivo estudar o senso crítico em estudantes de graduação da 2ª série do curso de Marketing. Partindo de respostas comportamentais mensuráveis, elaborou-se e foi aplicado um questionário na amostra contemplada. A fundamentação teórica que serviu como linha de base ao desenvolvimento das idéias aqui contidas, levou em conta as referências ao tema nas obras de alguns autores de várias áreas do conhecimento, especialmente as Ciências Sociais, Psicologia, Direito Contratual
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Treu, Lukas. "The Effects of Source Credibility Perceptions and Ego-Involvement on Green Marketing Appeals: The Case of Multinational Petroleum Corporations with Unstable Environmental Legitimacy." Wittenberg University Honors Theses / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1246302970.

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4

Paixão, Tatiane Oliveira. "A comunicação das campanhas sociais na televisão : a leitura do jovem sobre o referendo da comercialização de armas de fogo e munição do Brasil /." Bauru : [s.n.], 2007. http://hdl.handle.net/11449/89491.

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Orientador: Maximiliano Martin Vicente<br>Banca: Tânia Márcia Cezar Hoff<br>Banca: Maria Inez Mateus Dota<br>Resumo: Este trabalho visa analisar o papel da comunicação nas campanhas sociais veiculadas na televisão e as leituras das mesmas realizadas pelos jovens expostos a essas mensagens. Tomando como objeto de estudo o referendo sobre a proibição da comercialização de armas de fogo e munição no Brasil, buscou-se compreender o impacto da campanha em cidadãos em idade de voto facultativo da cidade de Bauru - SP. Para tanto, construiu-se um diálogo entre a comunicação realizada na televisão, pa
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Ribeiro, Rodrigo Piemonte. "Terceiro setor : interesses públicos ou privados? Um estudo de caso comparativo entre duas instituições com atuação na área social /." Assis : [s.n.], 2003. http://hdl.handle.net/11449/97699.

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Orientador: José Luiz Guimarães<br>Banca: Francisco Hashimoto<br>Banca: Lucilene dos Santos Gonzales<br>Resumo: O presente trabalho teve como objetivo situar e discutir, a partir de certos conceitos, a atuação do Terceiro Setor, como um novo empreendedor social, frente ao Estado (Primeiro Setor) e o Mercado (Segundo Setor). Entendido por muitos como possibilidade de desenvolvimento para a democracia e do futuro das relações políticas e econômicas internacionais, por meio da uma sociedade civil mais participativa, tem se tornado centro da atenção da mídia e alvo de interesse pela comunidade cie
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Chuová, Trang. "Analýza výrobního sortimentu firmy KEB-EGE spol.s r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113608.

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My diploma thesis is dedicated to the analysis of the product assortment of the KEB-EGE ltd. company that concentrates on producing autodiagnostics and steel constructions. The theoretical part involves basic marketing terms and the practical part introduces the company itself, its customers, competition and suppliers, the analysis of the company macro environment and the analysis of the marketing mix as for its four tools, which is product, price, distribution and marketing communication.
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Ferreira, Júnior Luiz Marcos. "A campanha presidencial e o Vota Brasil em 2006 : marketing e contexto político /." Bauru : [s.n.], 2009. http://hdl.handle.net/11449/89442.

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Orientador: Maria Teresa Miceli Kerbauy<br>Banca: Fernando Antonio Farias de Azevedo<br>Banca: Maximiliano Martin Vicente<br>Resumo: O presente trabalho analisará o contexto da campanha eleitoral de Lula em 2006 e o material da campanha publicitária institucional Vota Brasil veiculado em televisão no período de propaganda eleitoral . Com o cruzamento de referenciais dos estudos do comportamento eleitoral da Ciência Política associados à abordagem teórica da Comunicação Política é que se pretende investigar, o objetivo do trabalho será o de identificar a partir da análise da campanha de Lula em
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Norberg, Lars, and Torbjörn Svahn. "Servicescape i lunchrestauranger : En studie av omgivningens påverkan på upplevelsen." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1837.

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<p>Tjänsteföretag är, i större mån än företag som endast ägnar sig åt försäljning av produkter, beroende av att kundens upplevelse i tjänstemötet blir så bra som möjligt. En tjänst kännetecknas av olika karakteristika som inte gäller för produkter. Exempel på sådana är att en tjänst till högre grad är immateriell, en tjänst går inte att lagra, den är mer heterogen och är ofta svårare för kunden att utvärdera.</p><p>Det är därför viktigt för ett företag med inriktning mot tjänster att ta hänsyn till dessa aspekter av en tjänst när de utformar den fysiska miljön, inom vilken tjänsten produceras
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Silveira, Christopher. "User information and the bus stop: designs and applications in the United States and Canada." Thesis, Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/47530.

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Bus stops are interwoven into the urban landscape, providing direct access to the transit system and offering upfront information to users. This contact creates an ever-present opportunity for transit agencies to market their services to the public and attract ridership. The purpose of this thesis is to help transit agencies exploit this opportunity through the development and deployment of user information. The thesis examines how agencies are leveraging bus stop infrastructure in the United States and Canada. Site visits were conducted at twenty-nine transit agencies across the continen
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Monteiro, Arakin Queiroz. "Trabalho, ciberespaço e acumulação de capital : estudo sobre produção e consumo na interatividade da internet comercial /." Marília : [s.n.], 2008. http://hdl.handle.net/11449/88818.

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Orientador: Giovanni Aparecido Pinto Alves<br>Banca: Francisco Luiz Corsi<br>Banca: Simone Wolff<br>Resumo: Esta pesquisa tem por objetivo investigar as novas formas de acumulação de capital que foram constituídas paralelas ao surgimento, desenvolvimento e popularização da Internet. Com a sua expansão a diversos setores da sociedade, surgiram empresas, serviços e produtos especificamente voltados aos segmentos ligados às tecnologias da informação, resultando no desenvolvimento de novos processos de trabalho e um mercado consumidor tanto de bens materiais como de bens simbólicos (ditos imateria
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Guerrero, Amaralina Celoto 1980. "Aplicação de cloreto e silicato de potássio em gérbera (Gerbera jamesonii L.) de vaso /." Botucatu : [s.n.], 2009. http://hdl.handle.net/11449/93466.

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Orientador: Dirceu Maximino Fernandes<br>Banca: Hélio Grassi Filho<br>Banca: Regina Maria Monteiro de Castilho<br>Resumo: A produção comercial de flores e plantas ornamentais no Brasil vem aumentando, e, no entanto, a pesquisa não tem acompanhado esse ritmo de crescimento, sendo ainda escassas as informações sobre o cultivo de flores, principalmente no que diz respeito à nutrição e a adubação. Portanto, o presente trabalho foi desenvolvido com o objetivo de avaliar diferentes concentrações de potássio utilizando-se de duas fontes, cloreto e silicato, no desenvolvimento e qualidade da gérbera d
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12

Penrod, Joshua Morgan. "Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/83364.

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This dissertation examines the emerging practice of consumer neuroscience and neuromarketing, combined called CNNM. CNNM utilizes tools and technologies to measure brain activity and human behavior coupled with scientific theories for explaining behavior and cognition. Consumer neuroscience is one of the newest areas of application of neuroscience and related techniques, and is of significant social consequence for its possible deployment in the market place to both study and shape consumer behavior. Concerns arise in terms of consumer influence and manipulation, but there are also concerns
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13

Matusienė, Rasa. "Socialinės sąveikos kliūčių (konflikto, streso, Aš būsenų raiškos) ypatumai dirbant sporto vadovu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060511_000057-83685.

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SUMMARY of Rasa Matusienė Master‘s thesis ‘The Particularities of Social Interaction Obstacles (Conflict, Stress, Expression of Ego States) When Working as a Sport Manager‘ Keywords: social interaction, conflict, stress, Ego states, sport manager. Object of research: particularities of social interaction obstacles (conflict, stress, expression of Ego states) when working as a sport manager. Problem (research) question: How age, professional experience of the sport managers and number of subordinates influence the expression of social interaction obstacles? Hypotheses: 1. The choice of con
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Chevalier, Dominique. "Musées et musées-mémoriaux urbains consacrés à la Shoah : mémoires douloureuses et ancrages géographiques. Les cas de Berlin, Budapest, Jérusalem, Los Angeles, Montréal, New York, Paris, Washington." Habilitation à diriger des recherches, Université Panthéon-Sorbonne - Paris I, 2012. http://tel.archives-ouvertes.fr/tel-00811670.

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Ce travail, correspondant à l'un des trois volumes de mon Habilitation à Diriger des recherches soutenue le 20 novembre 2012 à l'Université Paris1-Sorbonne, expose les différentes étapes de mon itinéraire scientifique. Il permet de porter un regard réflexif sur les travaux antérieurs et de proposer de nouvelles thématiques pour les années à venir.
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15

Wang, Ling Wan, and 王伶婉. "A study on marketing strategies employed by the chicken-egg marketing cooperatives in Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/08515905305181887410.

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LIN, SU-FEN, and 林素芬. "A Study of Production and Marketing Collaborative Model for Egg Industry-The Case of S Egg Ranch." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s962h8.

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碩士<br>國立高雄大學<br>高階經營管理碩士在職專班(EMBA)<br>105<br>The egg industry has been thriving for over six decades in Taiwan. In recent years, egg farmers have introduced high-priced eggs featuring various nutritional values to meet consumer demands, and to increase revenues, which can also be achieved with the optimization of the value chain system by reducing production costs. However, the egg industry is currently confronted with the dominance of the distributors, whose bargaining power overwhelms that of the suppliers so that the risks embedded in the supply chain is usually imposed upon the latter, who
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Gwo-Jian, Liu, and 劉國鑑. "An Econometric Analysis of Pricing Efficiency for Chicken-Egg Marketing in Taiwan." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/42053414768335255510.

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18

Duncan, Jessica. "An inquiry into the pecking order : the British Columbia egg scheme and the yoking of sustainable egg producers." Thesis, 2007. http://hdl.handle.net/1828/2469.

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In the spring of 2005, a Vancouver Island Health Authority Inspector tried to stop the sale of ungraded eggs at the Saltspring Island Farmers' Market. This event, and the actions that followed, came to be known as the "Saltspring Island egg wars." Using the egg wars as a starting point, I explore the inner workings and contradictions of the egg sector in British Columbia by asking the question "how is it that food grown locally in sustainable ways is seen to be less safe by regulatory food regimes than food produced in the industrial food system?" To do this I take up the standpoint of egg far
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Lo, Chi-Yuan, and 羅啟源. "Evaluating the performance of chicken-egg remote auction and improving it''s operations with the case of Tainan Chicken-egg Marketing Cooperation." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/21269058556528499921.

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碩士<br>東海大學<br>食品科學系<br>87<br>Recent developments and researches of the formation in egg price have recognized that the best way are return to complete competitive egg market by establishing an auction market. Tainan chicken-egg marketing cooperation setup an egg auction center in March 1998 with the assistance of the Provincial department of Agriculture and Forestry, Institute for Information industry and Council of Agriculture. At the same time this center started the egg auction trade. This study evaluates this auction center’s performance through the comparison of different auction method,
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縱, a., and 王志綱. "An Evaluation Study on the Performance of Chicken-egg Marketing Cooperatives in Taiwan." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/13311803483528282783.

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Chen, Yan-Ru, and 陳彥儒. "Studies on production cost, marketing and price decision way on Taiwan chicken egg." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/51479468135148232622.

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碩士<br>國立中興大學<br>動物科學系所<br>103<br>Taiwan egg production is a self-industry, and raising techniques and automatic equipment have developed for more than fifty years. However, the marketing system still remains earlier “wholesalers purchase all production system”. This kind of situation causes layer farmers have difficulty to understand market information, and wholesalers still control egg price decision. Based on this situation, the purposes of this study were to develop an online cost evaluation system, and to investigate production cost, marketing and price decision way on Taiwan chicken egg.
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SHY, SHWU SHYA, and 施淑霞. "An Econometric Analysis of Operational Efficiency for Chicken- Egg Marketing Firms in Taiwan." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/90731442677173343464.

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HSU, HSIU-TZU, and 許秀慈. "The Marketing Strategy of Egg Industry in Taiwan-A Case Study of Farm." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/468v3u.

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碩士<br>明道大學<br>企業管理學系碩士班<br>106<br>Having undergone the storm of food safety crisis, consumers are acting inan evolutionary way in the post era of food safety. It is worthy of investigationunder the rapidly changing consuming style how consumers can be convinced that all the eggs produced by egg industry in Taiwan are good for health, and what kind of marketing strategies can be used to respond to this severe market. This thesis is based on a case study of a company called “One day delivery Farmer and shepherd” to investigate how this company survives with its innovative marketing strategy in
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wan, Wang Ling, and 王伶婉. "A Study on Marketing Strategies Employed by the Chicken-Egg ing Cooperatives in Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/63519218610589613105.

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LIN, SHU-HUI, and 林淑惠. "Marketing Strategy of Egg Industry in Taiwan-A Case of the Hung-Sheng Farm." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/85zsnh.

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HSU, SHANG-KO, and 許商格. "Analysis of Key Success Factors in Taiwan\'s Egg Industry Marketing-Taking a Agriculture and Animal Husbandry Technology Company as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/n9vmaa.

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碩士<br>美和科技大學<br>企業管理系經營管理碩士班<br>107<br>Having undergone the storm of food safety crisis, consumers are acting in an evolutionary way in the post era of food safety. It is worthy of investigation under the rapidly changing consuming style how consumers can be convinced that all the eggs produced by egg industry in Taiwan are good for health, and what kind of marketing strategies can be used to respond to this severe market. This thesis is based on a case study of a company to investigate the success key factors in related to its markeing and management strategies. This thesis employs semi-struc
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Feng, Chao-chun, and 馮超俊. "A Feasibility Study of eggs home delivery in Taiwan---in marketing perspective." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/14642378062835133602.

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碩士<br>國立中山大學<br>高階經營碩士班<br>93<br>Most of the patterns of distribution channel of eggs traditional industry are through the middlemen. Therefore the distribution channel classifies multiple-steps distribution channel system. The price relationship between producers and sales works out by the middlemen for a long time and consequently cause many different viewpoints and conflicts about the price decision. In spite of the middlemen realize and tacitly agree the system of price establishment is not reasonable. They still can not change the actuality because it goes all the year round. Up to now, t
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Chen, Jiunn-ming, and 陳俊明. "The Application of Electronic Commerce for Production and Marketing of Domestic Eggs." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/05998242702975096169.

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碩士<br>國立中興大學<br>生物產業機電工作學系<br>91<br>ABSTRACT The Egg-based industry should establish a new selling way via internet to operate in coordination with the new e-commerce selling style. The B2C e-commerce system of National ChungHsing University is been applied to establish the probable e-store after inquiring the related problems about bid price system of egg-based industry and the transaction system of each sort of eggs. Furthermore, most of the e-stores transact with sticker prices. The Gray Theory is introduced in this research to establish a model forecasting the average farm price
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Duarte, Rui Miguel Neves. "Gestão e marketing digital no Ginásio Eng. Américo Duarte em tempo de pandemia." Master's thesis, 2020. http://hdl.handle.net/10400.26/34722.

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O presente trabalho tem como objetivo descrever a experiência de trabalho do autor no Ginásio Engenheiro Américo Duarte em regime de estágio curricular para obtenção do grau de mestre no Mestrado em Marketing e Negócios Internacionais, no Instituto Superior de Contabilidade e Administração de Coimbra. O estágio permitiu aplicar os conhecimentos teóricos e práticos adquiridos no mestrado de Marketing e Negócios Internacionais num contexto profissional. As atividades desenvolvidas no estágio tiveram como foco a área administrativa e a área do marketing digital, onde foi elaborado um plan
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Chen, Tien Wan, and 陳添旺. "a Trail Research on the Marketing Guide to Promote School Competition,e.g. Private Senior Vocational Schools." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/03188169543165245693.

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LEŠTINOVÁ, Iva. "Regionální trh vybranými bio komoditami: bio maso." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173565.

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This thesis deals with the organic livestock production in South Bohemian region. The aim of the thesis was to analyze the South Bohemian organic meat production, production of eggs and honey and distribution of the biocommodities. Through the processing of data from the database IAEI and questionnaire survey, conducted at the level of organic farmers farming in the South Bohemian region with a valid certificate for meat production, development and the current market situation of organic meat production were assessed in the South Bohemian region.
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Neves, Isa Mara Mendes. "Turismo Cinematográfico Remoto: aplicação prática no contexto português." Master's thesis, 2021. http://hdl.handle.net/10400.8/6334.

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O presente trabalho de projeto foi dividido em duas partes. A primeira parte apresenta um estudo sobre turismo cinematográfico pretendendo avaliar o impacto dos filmes na atratividade dos destinos turísticos, nomeadamente na intenção de visita dos espectadores, dando origem à pergunta de partida: Qual o filme/país que desperta maior interesse nos visitantes e poderá posteriormente ser apresentado como exemplo a usar na conceção do projeto? Para a realização deste estudo foram selecionados dois destinos representados em três sagas do género fantasia com grande êxito e legião de fãs: Reino Unid
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Alghamdi, Elham. "The Influence of Social Media on E-Commerce Sties." 2013. http://hdl.handle.net/10222/42704.

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This thesis addresses the influence that social media sites have on the behavior of online customers (e.g., Facebook, Twitter, etc.). The thesis combines information from three different approaches that study how social media sites are used by online stores to help increase their sales: 1) Google Analytics; 2) Crazy Egg; and 3) an online Survey. Firstly, Google Analytics was used to collect data from three online sources. The data was used to determine the path that customers took to arrive at the online stores. Using data only from those customers who completed a transaction. The researcher f
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