Log in

Relevant bibliographies by topics / Elaboration likelihood model (ELM)

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Elaboration likelihood model (ELM)'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Elaboration likelihood model (ELM).'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Elaboration likelihood model (ELM)"

1

J. Kitchen, Philip, Gayle Kerr, Don E. Schultz, Rod McColl, and Heather Pals. "The elaboration likelihood model: review, critique and research agenda." European Journal of Marketing 48, no. 11/12 (November 4, 2014): 2033–50. http://dx.doi.org/10.1108/ejm-12-2011-0776.

Full text

Abstract:

Purpose – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended. Given modern communication contexts, it is appropriate to question the model’s validity and relevance. Design/methodology/approach – The authors develop a conceptual approach, based on a fully comprehensive and extensive review and critique of ELM and its development since its inception. Findings – This paper focuses on major issues concerning the ELM. These include model assumptions and its descriptive nature; continuum questions, multi-channel processing and mediating variables before turning to the need to replicate the ELM and to offer recommendations for its future development. Research limitations/implications – This paper offers a series of questions in terms of research implications. These include whether ELM could or should be replicated, its extension, a greater conceptualization of argument quality, an explanation of movement along the continuum and between central and peripheral routes to persuasion, or to use new methodologies and technologies to help better understanding consume thinking and behaviour? All these relate to the current need to explore the relevance of ELM in a more modern context. Practical implications – It is time to question the validity and relevance of the ELM. The diversity of on- and off-line media options and the variants of consumer choice raise significant issues. Originality/value – While the ELM model continues to be widely cited and taught as one of the major cornerstones of persuasion, questions are raised concerning its relevance and validity in 21st century communication contexts.

APA, Harvard, Vancouver, ISO, and other styles

2

McAlister, Anna R., and Danielle Bargh. "Dissuasion: the Elaboration Likelihood Model and young children." Young Consumers 17, no. 3 (August 15, 2016): 210–25. http://dx.doi.org/10.1108/yc-02-2016-00580.

Full text

Abstract:

Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for high-involvement decisions and the peripheral route is used in low involvement situations. The ELM has received extensive support when tested with adults; however, its ability to explain young children’s responses to persuasive communications has not been fully tested. Hence, the purpose of this research is to assess whether the standard tenets of the ELM apply to children’s processing of persuasive messages. Design/methodology/approach This study involved 84 preschool children, ages three to six. It used a 2 (involvement) × 2 (argument strength) × 2 (source attractiveness) design to test children’s responsiveness to advertisements for a novel breakfast cereal. Findings The findings suggest that children are naturally inclined to be persuaded by advertising messages, regardless of their level of involvement. It is the weak arguments and weak peripheral cues that dissuade children who are highly involved with a message. Originality/value This research makes an original contribution to the existing literature by testing the extent to which the ELM applies to children’s processing of persuasive advertisements. The finding that weak peripherals dissuade children from believing an ad’s message has strong implications for advertising practitioners.

APA, Harvard, Vancouver, ISO, and other styles

3

Sher, Peter J., and Sheng-Hsien Lee. "Consumer skepticism and online reviews: An Elaboration Likelihood Model perspective." Social Behavior and Personality: an international journal 37, no. 1 (February 1, 2009): 137–43. http://dx.doi.org/10.2224/sbp.2009.37.1.137.

Full text

Abstract:

Online consumers vary in their tendency to believe or disbelieve online reviews. Based on an Elaboration Likelihood Model (ELM; Petty & Cacioppo, 1981, 1986), the present study tested the effects of consumer skepticism on online consumers. A total of 278 undergraduates expressed their attitudes about a product in an online experiment. Two findings emerged from the results. First, highly skeptical consumers tend to base their attitudes on intrinsic beliefs instead of situational factors; that is, they are biased against certain types of information and indifferent to the message quality. Second, consumers with low skepticism tend to adopt the peripheral route in forming attitude; that is, they are more persuaded by review quantity. These findings contribute to the ELM research literature by considering a potentially important personality factor in the ELM framework. Managerial implications are suggested.

APA, Harvard, Vancouver, ISO, and other styles

4

Yang, Kai, and Mahammad Malikov. "EVALUATION OF DYNAMIC CHANGES OF CONSUMERS' ONLINE REVIEWS FROM THE ELABORATION LIKELIHOOD MODEL METHOD." SCIENTIFIC WORK 65, no. 04 (April 21, 2021): 17–23. http://dx.doi.org/10.36719/2663-4619/65/17-23.

Full text

Abstract:

One of the essential models that explain the concept of persuasion is the Elaboration Probability Model, which argues that there are two processes in the persuasion process, namely central and environmental persuasion. İt is thought that the article, including a detailed explanation of the model and information about the model, filled a gap in this regard. The research findings show that the model is mainly used in marketing and advertising studies. In terms of the level of affecting the probability of elaboration, the feature subject to the most significant number of studies is interesting. It was revealed that the factors involved in the elaboration process and whose effect has been handled the most in the number of studies are the power of assertion and the source credibility. The review provides valuable information in terms of allowing the model's use and the variables in the model to be seen as a holistic example in Amazon. Key words: ELM method, Amazon, main factors, reviews

APA, Harvard, Vancouver, ISO, and other styles

5

Griffith, Emily E., Christine J. Nolder, and Richard E. Petty. "The Elaboration Likelihood Model: A Meta-Theory for Synthesizing Auditor Judgment and Decision-Making Research." AUDITING: A Journal of Practice & Theory 37, no. 4 (January 1, 2018): 169–86. http://dx.doi.org/10.2308/ajpt-52018.

Full text

Abstract:

SUMMARY Critics argue that audit research rarely impacts practice, in part due to challenges associated with synthesizing and interpreting research. We propose that using the Elaboration Likelihood Model (ELM) as a meta-theoretical framework can help in understanding the collective findings within auditor judgment and decision-making (JDM) research. Our goal is to demonstrate the utility of the ELM by interpreting the results of two samples of studies on client cooperation and auditors' moods. Our synthesis of client cooperation studies suggests cooperation on a current issue affects auditors' judgments only when auditors lack motivation to think carefully about the task. In contrast, a history of client cooperation tends to bias even highly motivated auditors' judgments. Our synthesis of mood studies suggests motivational interventions are necessary, but not sufficient, to mitigate mood's effects on judgments. Our ELM interpretations offer theoretical explanations for seemingly unrelated predictions and findings that can inform future research and practice.

APA, Harvard, Vancouver, ISO, and other styles

6

Mosler, Hans-Joachim, Karsten Schwarz, Florin Ammann, and Heinz Gutscher. "Computer Simulation as a Method of Further Developing a Theory: Simulating the Elaboration Likelihood Model." Personality and Social Psychology Review 5, no. 3 (August 2001): 201–15. http://dx.doi.org/10.1207/s15327957pspr0503_2.

Full text

Abstract:

Implemented specifically as a method of theory development, computer simulation allows clarification of a theory and investigation of its implications. Using Petty and Cacioppo's (1986a, 1986b) Elaboration Likelihood Model (ELM), the use of simulation in formalizing a theory, testing the simulation model, and conducting simulation experiments is demonstrated. With formalization of the theory in the form of a block diagram, the entire pattern of causal effects in the ELM core statements becomes visible at a glance. The simulation model was tested through comparing simulated individuals' reactions to stimuli with the experimental and statistical observed reactions of real participants in experiments. The simulation experiments revealed a dynamic attitude shift in dependency on the development of processing intensity.

APA, Harvard, Vancouver, ISO, and other styles

7

Guo, Xitong, Shuqing Chen, Xiaofei Zhang, Xiaofeng Ju, and Xifu Wang. "Exploring Patients' Intentions for Continuous Usage of mHealth Services: Elaboration-Likelihood Perspective Study." JMIR mHealth and uHealth 8, no. 4 (April 6, 2020): e17258. http://dx.doi.org/10.2196/17258.

Full text

Abstract:

Background With the increasingly rapid development of Web 2.0 technologies, the application of mobile health (mHealth) care in the field of health management has become popular. Accordingly, patients are able to access consulting services and effective health information online without temporal and geographical constraints. The elaboration-likelihood model (ELM) is a dual-process persuasion theory that describes the change of attitudes and behavior. Objective In this study, we drew on the ELM to investigate patients’ continuous usage intentions regarding mHealth services. In addition, we further examined which route—central or peripheral—has a stronger impact on a patient’s usage of health care management. Methods To meet these objectives, five hypotheses were developed and empirically validated using a field survey to test the direct and indirect effects, via attitude, of the two routes on continuous usage intention. Results We found that patients’ perceived mHealth information quality and perceived mHealth system quality had a positive effect on their personal attitudes. The results revealed that social media influence had a positive effect on a patient’s attitude toward mHealth services. In particular, our findings suggest that a patient’s health consciousness has a positive effect on the relationship between social media influence and attitude. Conclusions This study contributes to the mHealth services literature by introducing the ELM as a referent theory for research, as well as by specifying the moderating role of health consciousness. For practitioners, this study introduces influence processes as policy tools that managers can employ to motivate the uptake of mHealth services within their organizations.

APA, Harvard, Vancouver, ISO, and other styles

8

Rahimi, Nur Syuhada, Dr Bahtiar Mohamad, Talhat Alhaiou, and Syed Hassan Raza. "Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia." Jurnal The Messenger 11, no. 1A (June 2, 2019): 81. http://dx.doi.org/10.26623/themessenger.v11i1a.818.

Full text

Abstract:

<p><em>The purpose of this study is to examine the factors which influence of the consumer’s Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informativeness, entertainment, credibility, economic value, interactivity, and materialism. The data has been obtained from 384 Honda users by using online questionnaires. Results of multiple regression analysis have revealed that all six factors influenced the attitude towards Honda web advertising. However, it has been revealed that the informativeness is a most important predictor of the ATWA. This study has shown that Elaboration Likelihood Model is interrelated with the determinants of consumer's attitudes towards Honda web advertisement and offered managerial implication.</em></p>

APA, Harvard, Vancouver, ISO, and other styles

9

Manca, Sara, Gianmarco Altoè, P. Wesley Schultz, and Ferdinando Fornara. "The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes." Environment and Behavior 52, no. 8 (January 2, 2019): 830–60. http://dx.doi.org/10.1177/0013916518820898.

Full text

Abstract:

Persuasive communication campaigns are often used to promote proenvironmental actions, even though their effectiveness has been mixed. Previous research has tested cognitive-based models in explaining proenvironmental choice, but few studies have examined the potential impact of emotional dimensions. This experimental study tests the persuasive effect of argument quality, source expertise, and emotions on the implicit attitudes toward sustainable travel choices. This was a 2 × 2 × 2 between-subjects research design with an additional measured variable of involvement with the topic of sustainable transport. A video including the experimental manipulations was presented, followed by the Implicit Association Test (IAT). Consistent with the Elaboration Likelihood Model (ELM), in the case of high involvement, implicit attitudes were more positive in the condition of high-quality arguments, while in case of low involvement, implicit attitudes were more positive in the condition of high source expertise. In addition, the main effect of anticipated negative emotions was significant.

APA, Harvard, Vancouver, ISO, and other styles

10

Sukmaningsih, Dyah Wahyu. "A Model for Lender-Borrower Trust in Peer-To-Peer Lending." ComTech: Computer, Mathematics and Engineering Applications 9, no. 1 (July 1, 2018): 15. http://dx.doi.org/10.21512/comtech.v9i1.4287.

Full text

Abstract:

This research examined factors that influenced lender’s trust towards the borrower. The peerto-peer lending platform facilitated lending mechanism between lender and borrower. However, the loan was often considered as an unsecured loan, since there was a lack of traditional financial data. Using literature review, this research analyzed the determinant factor to establish trust between borrower and lender. Based on Elaboration Likelihood Model (ELM), the result of this research proposes a model for trust building between lender and borrower. The model categorizes information to establish trust into hard information, soft information, and social capital.

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Elaboration likelihood model (ELM)"

1

LaMarre, Heather L. "Political Entertainment Media and the Elaboration Likelihood Model: A Focus on the Roles of Motivation and Ability." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1247862649.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Arora, Renuka. "Evaluating User’s Perceived Credibility of Health Information on Facebook (A Social Networking Website) – based on Elaboration Likelihood Model." University of Cincinnati / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin153563542047758.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Kaplan, Jillian. "The Use of the Elaboration Likelihood Model and Attitude Change in Personality Disorder Patients." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1131.

Full text

Abstract:

Previous research has studied the relationship between the use of the Elaboration Likelihood Model (ELM) and various personality traits when individuals are presented with persuasive information. This study aims to examine attitude change toward treatment in personality disorder (PD) patients using the ELM. It is predicted that patients of BPD, SPD, and OCPD will be more likely to use the central route of processing, while patients of NPD will be more likely to use the peripheral route of processing when evaluating persuasive information due the personality traits characteristic of the respective disorders. Selected patients of the four PDs of interest will be randomly assigned to read a positive persuasive appeal containing information more likely to be persuasive to an individual using the central route of processing or, conversely, the peripheral route of persuasion. Differences in treatment attitudes before and after reading each appeal will be compared in a 2x4 Factorial ANOVA design. Understanding individual differences in information processing and attitude change toward treatment depending on personality disorder could potentially allow for mental health professionals to consider these tendencies when encouraging treatment for individual personality disorder patients.

APA, Harvard, Vancouver, ISO, and other styles

4

Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.

Full text

Abstract:

This master thesis will discuss elements of using celebrity in marketing communication. Theory will cover basic communication process, Elaboration Likelihood Model, and meaning transfer model but main focus will be in discussing various celebrity selection theories, identifying different risks involved in using celebrities in marketing communication and investigating ways how to utilize celebrities to enhance the communication. Several examples are included to provide connection to real life use of celebrities.

APA, Harvard, Vancouver, ISO, and other styles

5

Campourcy, Jean-François. "Engagement et traitement de l’information dans le paradigme de la communication engageante : Apports du modèle ELM." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM8000/document.

Full text

Abstract:

La communication engageante effectue un pont conceptuel entre la persuasion et l’engagement. Dans le cadre de cette thèse, nous avons cherché à déterminer les processus sous jacents à l’efficacité de la communication engageante par le biais du modèle de la probabilité d’élaboration. D’après nous, l’engagement, l’implication personnelle ainsi que la confiance en ses pensées jouent un rôle crucial dans ce paradigme. Nous nous attendions à ce que 1/ l’engagement en condition d’implication forte produise un traitement périphérique de l’information 2/ l’engagement en condition d’implication faible produise un traitement central de l’information. Nos résultats montrent que le traitement de l’information peut être influencé par l’engagement et le niveau d’implication. En condition d’implication forte l’engagement inhibe le traitement de l’information là où il le favorise lorsque l’implication est faible. Ces résultats, reproduits lors de quatre expériences, sont obtenus sur l’attitude, l’intention comportementale, ainsi que sur la valence des réponses cognitives. Notre dernière expérience reproduit le même pattern de résultats sur l’attitude implicite. L’engagement produit une hausse de l’implication et de la confiance en ses pensées lorsque l’implication est faible
Binding communication makes a conceptual bridge between persuasion and commitment. As part of this thesis, we sought to determine the processes underlying the effectiveness of binding communication through the elaboration likelihood model of persuasion. In our opinion, commitment, personal involvement and thoughts confidence play a critical role in this paradigm. We expected that 1 / commitment in high involvment condition would produce peripheral information processing 2 / commitment in low involvment condition produces a central processing of information. Our results show that information processing can be influenced by commitment and level of involvement. In strong involvment condition, commitment inhibits information processing wherever it favors it when implication is low. These results, reproduced in four experiments, are obtained on attitude, behavioral intention, as well as on the valence of cognitive responses. Our last experiment reproduces the same pattern of results on implicit attitude. Commitment produces increased involvement and improve confidence in one's thoughts when involvement is weak

APA, Harvard, Vancouver, ISO, and other styles

6

Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.

Full text

Abstract:

Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Findings: High-low product involvement and high-low consumer expertise have an impact on the factor of online review (quality, quantity, and credibility) significantly and it affects the purchase intention of the consumer. The study created a conceptual model, which is adapted from the ELM model that considers expertise, involvement, perceived quality, quantity credibility of online consumer review and intent to purchase. This study found that the effect of review type (quality) on the intention of purchase was stronger for both experts and novice and both high-low involvement products. Depending on the level of involvement, the quantity of review on purchase intention increases but the quantity of review on the intention to purchase did not differ under both low involvement & high expertise. Again, individuals rely on source credibility when product involvement is low. But the credibility of the review did not differ on the purchase of intention under low involvement and low expertise situation. Research implications: This study applies the ELM model to measure the cognitive factor (review factor) and motivation factor (involvement and expertise) together. This study shows consumers with different levels of involvement and expertise prefer different levels of online review factors. The marketer could classify online review information into different category lines like the attribute-based review, benefit-based review, etc. and based on the analysis, the marketer can make a different plan for a different level of consumer (expert and involved consumer). Keywords: Quality, quantity, and credibility of review, Product involvement, consumer expertise, elaboration likelihood model (ELM Model).

APA, Harvard, Vancouver, ISO, and other styles

7

Shawkat, Jana, and Nathalie Friskytt. "Crowdfunding som investeringsalternativ : En investeringsanalys om potentiella investerares beslutsfattande inom equity- och debt baserad crowdfunding." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35518.

Full text

Abstract:

Studien syftar till att analysera equity- och debt baserad crowdfunding i förhållande till studiens primära teori om elaboration likelihood model (ELM) och hur dess variabler påverkar potentiella investerares investeringsbedömningar. Informationsasymmetri och behavioral finance har inkluderats i studien som två kompletterande delteorier. För att undersöka detta har studien avgränsats till potentiella investerare som geografiskt är bosatta i Stockholms län. Undersökningen har genomförts med hjälp av semistrukturerade intervjuer där totalt elva potentiella investerare har intervjuats. Respondenterna har baserats på ett snöbollsurval. Intervjuerna har skett genom att respondenterna tagit del av fyra scenarion som innehåller variabler kopplade till teorin om ELM. Studiens resultat påvisar att potentiella investerare bedömer samt väljer investeringsprojekt utifrån den centrala vägen i ELM teorin, som karaktäriseras av projektets kvalitet vilken är motsatsen till den perifera vägen som istället belyser elektronisk word of mouth (WoM).
The study aims to investigate how equity- and debt based crowdfunding in relation to the study’s primary theory of elaboration likelihood model (ELM) and its variables effect on potential investors’ investment decision. Information asymmetry and behavioral finance has also been included in the study as two complementary theories. To investigate this, the study has been delimited to potential investors who are geographically resident in Stockholm County. The survey has been conducted using semi-structured interviews, where a total of eleven potential investors have been interviewed based on a chain sampling. The potential investors have been presented four scenarios that contain variables linked to the theory of ELM. The study's findings show that potential investors assess and choose investment projects based on the central path of ELM theory, characterized by the quality of the project and opposite to the peripheral road that instead illuminates the electronic word of mouth (WoM).

APA, Harvard, Vancouver, ISO, and other styles

8

Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

Full text

Abstract:

As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive social networking sites, where they can communicate with friends and exchange information with people all over the world, as essential parts of their lives. This makes social networks great promotional tools, as digital natives share experiences and opinions about products and services online, creating a kind of electronic word-of-mouth, which is characterized as the future of social media marketing communications. To investigate in what ways digital natives’ absorb online marketing, the purpose of this research is to provide a better understanding of how technical high schools can address digital marketing activities to attract more students. The thesis was compiled after inquiries from the Swedish nationwide senior high school Teknikcollege, and it is conducted as a quantitative explanatory study, where primary data was collected through an online questionnaire distributed among junior high school students in Luleå and Överkalix. A total of 239 answers were collected and 182 answers were analyzed using statistical techniques. The results suggested that senior high schools should focus their online marketing efforts on visual social media channels, and that people based trust is the most important factor when using the peripheral route to persuade digital natives.

APA, Harvard, Vancouver, ISO, and other styles

9

Paula, Arbouw. "Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes." Thesis, University of Canterbury. Marketing, management and entrepreneurship, 2014. http://hdl.handle.net/10092/9697.

Full text

Abstract:

The overall aim of this thesis is to investigate the effects of coherence in the corporate branding process. Specifically, this thesis defines and develops the concept of corporate brand coherency (CBC) using four antecedents and four dimensions, and investigates the effects of incongruence based on the advertising antecedent by manipulating ad-brand congruence. Using the Elaboration Likelihood Model (ELM), the research tests whether two-sided messages aid the resolution of incongruence following central route processing and whether greater number of arguments could act as a peripheral cue. Accordingly, a conceptual model was developed to test the effects of ad-brand congruence, message sidedness and argument quantity on corporate credibility, attention and elaboration, attitude towards the ad and attitude towards the corporate brand. To empirically test this model an online experiment (using a 3x2x2 between-subjects factorial design) was conducted, where subjects were exposed to a modified print advertisement for a grocery store. A total of 528 responses were collected from New Zealand Internet users. Two- and three-way ANCOVAs as well as path analysis was used to analyse the hypothesised relationships. The results indicate support for CBC, as it was found that congruence led to positive evaluations and higher corporate credibility. Two-sided messages were not found to be effective in reducing the negative effect of incongruence. Instead, two-sided messages led to less favourable evaluations of incongruence. Regardless of the incongruence, the results show that two-sided messages did not lead to positive evaluations, while an increased number of arguments did lead to more favourable attitudes. Overall, the findings show the ELM is not applicable to explain consumers’ responses to incongruence, as incongruence was not found to affect message processing. Additionally, there was no support that message sidedness and argument quantity, respectively, acted as central and peripheral cues. Furthermore, findings indicate that incongruity in advertising can lead to positive evaluations when consumers have a negative prior brand attitude. The theoretical and managerial implications as well as directions for future research based on these findings are discussed.

APA, Harvard, Vancouver, ISO, and other styles

10

Urbonaitė, Indrė. "Šalutinių priemonių stiprinimo modelis VDU įtikinimo komunikacijoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110506_152334-42373.

Full text

Abstract:

Baigiamojo darbo tikslas – sukurti šalutinių priemonių stiprinimo modelį VDU įtikinimo komunikacijos procese. Darbą sudaro trys pagrindinės dalys: teorinės literatūros analizė, tyrimo rezultatų analizė ir projektinio modelio sukūrimas. Teorinėje darbo dalyje analizuojama įtikinimo komunikacija, įsigilinimo tikimybės modelis, šalutinės priemonės komunikacijoje. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami tyrimo rezultatai, gauti atlikus apklausą, siekiant nustatyti šalutinių priemonių – aukštųjų mokyklų logotipų ir šaltinių patikimumo (informacijos apie aukštąsias mokyklas pateikimo atžvilgiu) – lygį. Projektinėje darbo dalyje sukurti šalutinių priemonių stiprinimo modeliai VDU įtikinėjimo komunikacijoje.
The aim of this final work is to create a model of peripheral cues strengthen in VMU persuasive communication process. The paper consists of three main parts: theoretical analysis, analysis of survey and developing a model. The theoretical part analyzes the persuasive communication, Elaboration Likelihood Model (ELM), peripheral cues in communication. The analytical part of work provides an analysis of results of the study carried out of survey. The main aim of survey was to rate the level of peripheral cues (logos of high schools and source credibility). Design work develops models of peripheral cues strengthen in VMU persuasive communication process.

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Elaboration likelihood model (ELM)"

1

Bless, Herbert. Stimmung und Persuasion: experimentelle Untersuchungen im Rahmen des 'elaboration likelihood model'. Heidelberg: [s.n.], 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Miller, Mary Lynn. Argument quality and the elaboration likelihood model: Traditional and alternative views. 1994.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Smith, Mark Landon. Testing an involvement moderated dual process model of group polarization based upon the elaboration likelihood model. 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Elaboration likelihood model (ELM)"

1

Halff, Gregor. "Ergebnis aus der Strukturierung der Involvement-Forschung: das ‘Elaboration Likelihood Model’ (‘ELM’)." In Die Malaise der Medienwirkungsforschung: Transklassische Wirkungen und klassische Forschung, 175–95. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-663-07803-6_7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Petty, Richard E., and John T. Cacioppo. "The Elaboration Likelihood Model of Persuasion." In Communication and Persuasion, 1–24. New York, NY: Springer New York, 1986. http://dx.doi.org/10.1007/978-1-4612-4964-1_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Petty, Richard E., and John T. Cacioppo. "Intricacies of the Elaboration Likelihood Model." In Communication and Persuasion, 197–216. New York, NY: Springer New York, 1986. http://dx.doi.org/10.1007/978-1-4612-4964-1_8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Stoltenberg, Cal D., and Brian W. McNeill. "Counseling and Persuasion: Extrapolating the Elaboration Likelihood Model." In Social Processes in Clinical and Counseling Psychology, 56–67. New York, NY: Springer New York, 1987. http://dx.doi.org/10.1007/978-1-4613-8728-2_5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Halff, Gregor. "Das ‘Elaboration Likelihood Model’ — ein Beitrag zum dynamisch-transaktionalen Ansatz?" In Die Malaise der Medienwirkungsforschung: Transklassische Wirkungen und klassische Forschung, 196–234. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-663-07803-6_8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Palla, Polyxeni, Rodoula H. Tsiotsou, and Yorgos C. Zotos. "Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach." In EAA Series, 131–45. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02365-2_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Van Enschot-Van Dijk, Renske, Lettica Hustinx, and Hans Hoeken. "The Concept of Argument Quality in the Elaboration Likelihood Model." In Anyone Who Has a View, 319–35. Dordrecht: Springer Netherlands, 2003. http://dx.doi.org/10.1007/978-94-007-1078-8_25.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Pokrywczynski, James. "Explaining Sports Fans’ Recognition of Sponsors Using the Elaboration Likelihood Model." In Case Studies in Sport Communication, 32–40. New York : Routledge, Taylor & Francis Group, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781315189833-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Ismagilova, Elvira, Yogesh K. Dwivedi, and Nripendra Rana. "The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis." In Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, 495–505. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85447-8_41.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Wu, Shuang. "Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 237. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_47.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Elaboration likelihood model (ELM)"

1

Fadel, Kelly J., Alexandra Durcikova, and Hoon S. Cha. "Elaboration Likelihood in Knowledge Management: A Model and Experimental Test." In 2008 41st Annual Hawaii International Conference on System Sciences. IEEE, 2008. http://dx.doi.org/10.1109/hicss.2008.138.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Arp, Allison. "Using Values to Communicate Agricultural Science: An Elaboration Likelihood Model Approach." In 6th Iowa State University Summer Symposium on Science Communication. Iowa State University, Digital Repository, 2018. http://dx.doi.org/10.31274/sciencecommunication-181114-17.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Osatuyi, Babajide, and Jerald Hughes. "A Tale of Two Internet News Platforms-Real vs. Fake: An Elaboration Likelihood Model Perspective." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2018. http://dx.doi.org/10.24251/hicss.2018.500.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Ren, Zhuoyi, Ling Jiang, and Chuan Pang. "How online reviews affect consumers in mobile APP store: A conceptual framework based on elaboration likelihood model." In 2017 3rd International Conference on Information Management (ICIM). IEEE, 2017. http://dx.doi.org/10.1109/infoman.2017.7950387.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Shin, Soo Il, Dianne J. Hall, Jiahe Song, Kang Bok Lee, and Teresa Lang. "Examining the Factors Affecting Corporate Image from Social Networking Fan Page Usage Using the Elaboration Likelihood Model." In 2016 49th Hawaii International Conference on System Sciences (HICSS). IEEE, 2016. http://dx.doi.org/10.1109/hicss.2016.657.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Lee, Yang-Im, Peter R. J. Trim, and Birkbeck. "HOW RELATIONSHIP MARKETING AND INTELLIGENCE CAN BE REINFORCED BY THE ELABORATION LIKELIHOOD MODEL TO PROTECT A LUXURY BRAND." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.04.05.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Bergier, Jean-Yves, and Colette Faucher. "Persuasive communication from a military force to local civilians: A PsyOps system based on the Elaboration Likelihood Model." In 2016 IEEE 15th International Conference on Cognitive Informatics & Cognitive Computing (ICCI*CC). IEEE, 2016. http://dx.doi.org/10.1109/icci-cc.2016.7862029.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Langholf, Lena, Dominik Battefeld, Kristina Henning, Robin Zatrib, André Groß, Birte Richter, Anna-Lisa Vollmer, and Sebastian Schneider. "Testing the Elaboration Likelihood Model of Persuasion on the Acceptance of Health Regulations in a Video Human-Robot Interaction Study." In HRI '21: ACM/IEEE International Conference on Human-Robot Interaction. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3434074.3447142.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

McCauley, Brian, Li Ping Thong, Mathews Nkhoma, and Nhan Nguyen. "Vietnam Run: An Alternative Approach to Mobile Learning." In InSITE 2017: Informing Science + IT Education Conferences: Vietnam. Informing Science Institute, 2017. http://dx.doi.org/10.28945/3773.

Full text

Abstract:

Aim/Purpose: How to spread an anti-littering message amongst Vietnamese youth. Background: We outline the design of a mobile game aimed at educating the target audience on the value of not littering. Methodology : We use key theory from the literature to inform the design of the game. Contribution: This paper outlines an approach to education that could provide value in re-conceptualizing mobile learning in future. A unique mobile game, Vietnam Run, was designed and developed for the Vietnamese audience, and its game design considerations outlined. There is a lack of studies conducted in the area of mobile serious games within the context of Vietnam. This paper addresses the existing gap in the present literature from that perspective. The game design considerations outlined in this paper could be adapted and applied to the future development of similar mobile serious games in Vietnam. Findings: Localization as a starting point increases value when a key problem and target audience has been identified. Social cognitive theory and elaboration likelihood model forms the overarching theory that defines game design to sustain player interest and engagement. Recommendations for Practitioners: Academic theory can provide a conceptual starting point for designing educational tools. Recommendation for Researchers: Application of theory in real world applications lends credence and delivers measurable impact in order to demonstrate value of previous work. Impact on Society: It is anticipated that Vietnam Run will have value in spreading positive anti-littering message within Vietnam and provide a starting point for future projects that can expand the aims of this project further. Future Research: The future success of the game will be analyzed through media reach, game downloads and in-game analytics in order to provide a strong conceptual basis for future work in this area.

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Elaboration likelihood model (ELM)"

1

Han, Jinhee, and Wi-Suk Kwon. Individualization and Argument Quality of location-based mobile messages: An Application of elaboration likelihood model. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-312.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!