Relevant bibliographies by topics / Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing"

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Gian, Moossa, and Samuel Ikate. "Development of Electronic Business From the Historical Point of View of an E-Commerce Concept." Journal Dimensie Management and Public Sector 2, no. 2 (2021): 19–24. http://dx.doi.org/10.48173/jdmps.v2i2.91.

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This article discusses what e-commerce marketing is and how it works. E-commerce marketing is a form of internet marketing that makes use of websites to conduct business or promote online merchandise purchases. Although the presence of e-commerce has a number of benefits, it still has a number of drawbacks, namely. The terms e-company and e-commerce refer to business activities conducted across the internet. Via e-commerce, everybody on Earth has the same prospects and chances to compete and prosper in cyberspace industry. The rapid advancement in technology in the 1990s resulted in the prolif
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Trushkina, N. V., O. R. Serhieieva, and Y. O. Shkrygun. "Conceptual Approaches to Defining «E-commerce»." PROBLEMS OF ECONOMY 4, no. 46 (2020): 231–40. http://dx.doi.org/10.32983/2222-0712-2020-4-231-240.

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At the present stage of rapid formation of the digital space, the problems of e-commerce development are becoming relevant. The article aims at generalizing and systematizing the existing scientific approaches to the interpretation of the "e-commerce" concept, and substantiating the author’s approach to defining the essence and content of this term. To achieve this goal, methods of analysis and synthesis, comparison, structural and logical generalization, and classification are used. It has been found out that most researchers identify e-commerce with such concepts as e-business, Internet busi
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BICHLER, MARTIN, ARIE SEGEV, and CARRIE BEAM. "AN ELECTRONIC BROKER FOR BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE ON THE INTERNET." International Journal of Cooperative Information Systems 07, no. 04 (1998): 315–29. http://dx.doi.org/10.1142/s0218843098000155.

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Distributed object standards provide a key to building interoperable applications that can run on a range of platforms. The paper describes a CORBA-based research prototype for an electronic broker in business-to-business electronic commerce. High-level IDL specifications are used to achieve interoperability between components of the electronic marketplace. The two key functionalities of the electronic broker are the ability to dynamically gather information from remote electronic catalogs and the support for negotiations through auction mechanisms. The paper discusses the functionality and th
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Slavko, Đerić. "Electronic Commerce." ECONOMICS 4, no. 2 (2016): 133–41. http://dx.doi.org/10.1515/eoik-2017-0003.

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Summary Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible.. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it
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Shyju. "COMMERCIAL SYSTEM WITH SPECIAL REFERENCE TO E-COMMERCE, ITS PROS & CONS." International Journal of Research -GRANTHAALAYAH 4, no. 5SE (2016): 27–30. http://dx.doi.org/10.29121/granthaalayah.v4.i5se.2016.2719.

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E-commerce or Electronic commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an Electronic Medium such as the Internet. A person sitting on his chair in front of a computer can access all the facilities of the internet to buy or sell the products. Traditional commerce that is carried out physically with effort of a person to go and get products. E-commerce has made it easier for human to reduce physical work and to save a lot of time. Even though it giv
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Soliman, Khalid S. "Internet-Based Business-To-Business Electronic Commerce: A Cio's Perspective." Information Systems Management 20, no. 1 (2003): 35–41. http://dx.doi.org/10.1201/1078/43203.20.1.20031201/40082.5.

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Dorosh-Kizym, M., O. Dadak, and T. Gachek. "Internet-marketing as composition of the electronic commerce." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 86 (2018): 97–103. http://dx.doi.org/10.15421/nvlvet8619.

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At the present stage of civilization, information plays a key role in the functioning of public, state institutions and in the life of each individual. The rapid development of modern information technologies plays an important role in various spheres of life, activates civil and business turnover and promotes the movement of entrepreneurship in the direction of globalization. In connection with the continuous development of information networks, there are new social institutions, such as e-commerce. At present, the leading economies of the world and highly developed countries demonstrate the
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Drigas, Athanasios, and Panagiotis Leliopoulos. "Business to Consumer (B2C) E-Commerce Decade Evolution." International Journal of Knowledge Society Research 4, no. 4 (2013): 1–10. http://dx.doi.org/10.4018/ijksr.2013100101.

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This paper is a review on Business to Consumer (B2C) electronic commerce (e-commerce) and it studies its evolution over the last decade. The Internet characteristics that affect B2C are the Internet growth, which at first includes the number of Internet users and secondly, the infrastructure, which is basically the quality and speed of the lines. Moreover, the way the Internet growth has affected the B2C e-commerce growth over the last ten years is studied in three major countries-areas. The USA because it is an Internet developed country with vast e-commerce sales, China because it is a rapid
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Sudrajat, Ajat. "Pajak E-Commerce, Pemecahan dan Solusinya." Jurnal Pajak Vokasi (JUPASI) 2, no. 1 (2020): 22–36. http://dx.doi.org/10.31334/jupasi.v2i1.1107.

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Electronic or e-trade trading (English: Electronic Commerce, also e-commerce) is a spread, purchase, sales, marketing goods and services through an electronic system such as internet or television, www, or other computer networks. Ecommerce can involve electronic fund transfers, electronic data exchange, auto inventory management systems, and automatic data collection systems. The Information Technology industry sees this e-commerce activity as the application and application of e-business (e-business) related to commercial transactions, such as: electronic fund transfer, SCM (E-Marketing), e-
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Chen, Kuo Lane, Huei Lee, and Bradley W. Mayer. "The impact of security control on business-to-consumer electronic commerce." Human Systems Management 20, no. 2 (2001): 139–47. http://dx.doi.org/10.3233/hsm-2001-20207.

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The purpose of this paper is to study the security control techniques and its impact on Internet purchasing and electronic commerce. Various security-control techniques for e-commerce are: (1) authentication (2) encryption (3) electronic payment systems (4) internal security management, and (5) non-electronic payment options. A survey from three universities in three different states was conducted. Results suggest that students have general knowledge about security techniques used by businesses but they are not as familiar with electronic payment systems. Students, however, prefer entering cre
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Dissertations / Theses on the topic "Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing"

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Heckroodt, Steyn. "A strategic marketing approach to Internet marketing implementation." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51625.

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Thesis (MBA)--Stellenbosch University, 2000.<br>Some digitised pages may appear illegible due to the condition of the original hard copy.<br>ENGLISH ABSTRACT: The Internet encompasses a wide range of applications. Since its arrival in the computer technology industry, it has covered substantial grounds in the development as an tool/medium to enhance commerce. It has also brought along with it problems and new challenges to each level of managerial competence in the business world. The researcher shows through this study project the importance of business strategy and functional level s
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Lihotzky, Nikolai. "Kundenbindung im Internet : Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich /." Wiesbaden : Deutscher Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/36161702X.pdf.

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Hartung, Aurica. "Südafrikanisches und deutsches E-Commerce-Recht im Vergleich : Ansätze zur Optimierung des Rechtsrahmens für grenzüberschreitende elektronische B2B-Transaktionen /." Baden-Baden : Nomos, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016136972&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Loh, Anson Wing Hong. "Implement electronic commerce with Dreamweaver UltraDev 4.0." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2344.

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Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.

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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.
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Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.

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E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.
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Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.

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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."
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Güttler, Wolfgang. "Die Adoption des Electronic Commerce im deutschen Einzelhandel /." Lohmar [u.a.] : Eul-Verl, 2003. http://www.gbv.de/dms/zbw/368050181.pdf.

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Bosman, Dirk Johannes. "The perceived credibility of electronic word-of-mouth communicaton on e-commerce platforms." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/71818.

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Thesis (MComm)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: Enterprises and more specifically, marketing departments, function in a complex global market, while trying to deliver products and services to satisfy the needs of consumers. It is estimated that by 2013, enterprises will be spending $4.75 trillion and consumers $330 billion by means of commercial transactions over the Internet, and that by 2050 most transactions – if not all transactions – will be e-commerce based (Laudon and Traver, 2010:1-7). The 24-hour access to a global network of markets has brought about two major ch
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Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.

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Books on the topic "Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing"

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Schneider, Gary P. Electronic commerce. 3rd ed. Course Technology, 2002.

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Kirthi, Kalyanam, ed. Internet marketing & e-commerce. Thomson/South-Western, 2007.

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1971-, Kaura Rukesh, and Linton Peter 1941-, eds. Electronic business & commerce. Springer, 2003.

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T, Perry James, ed. Electronic commerce. Course Technology, 2000.

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Schneider, Gary P. Electronic commerce. Course Technology, 2000.

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Shauna, Schullo, ed. Electronic marketing: Integrating electronic resources into the marketing process. 2nd ed. Thomson/South-Western, 2004.

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Reedy, Joel. Electronic marketing: Integrating electronic resources into the marketing process. Dryden Press, 2000.

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Plunkett, Jack W. Plunkett's E-commerce & internet business almanac 2010: The only comprehensive guide to the E-commerce & internet business. 9th ed. Edited by Plunkett Research Ltd. Plunkett Research. Ltd., 2010.

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Paul, May. The business of ecommerce: From corporate strategy to technology. Cambridge University Press, 2000.

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The business of e-commerce: From corporate strategy to technology. Cambridge University Press, 2000.

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Book chapters on the topic "Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing"

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Chen, Deren, and Jen-Yao Chung. "Internet Based Electronic Business Framework Applications and Business to Business Standards." In Electronic Commerce Technologies. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-45415-2_13.

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Kayed, Ahmad, and Robert M. Colomb. "Business-to-Business Electronic Commerce." In Internet Commerce and Software Agents. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-930708-01-3.ch013.

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While there are many proposals to automate the buying and selling process, there has been no actual attempt to automate the tendering process (sealed auction). This chapter contributes toward the steps to move in this direction. In this chapter, the benefits of an on-line tendering system are clarified, the tendering process is analyzed, the current attempts are surveyed, the competency of EDI and on-line auctions approach is criticized, and a framework solution is proposed.
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Gwee, Seng Kwong, and Albert Wee Kwan Tan. "From EDI to Internet Commerce in Supply Chain Management." In Business to Business Electronic Commerce. IGI Global, 2002. http://dx.doi.org/10.4018/978-1-930708-09-9.ch005.

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This chapter provides an overview on the use of business-to-business (B2B) eCommerce by Singapore companies as a means of streamlining their procurement and transportation activities. Specifically, it addresses how Electronic Data Interchange (EDI) and Internet have proliferated in Singapore from 1990 to the present, and the efforts needed to sustain its growth. Challenges in implementing B2B eCommerce in procurement and transportation are also discussed, so that companies can avoid similar pitfalls when planning to implement these technologies with their business partners.
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Archer, Norm, and Judith Gebauer. "B2B Applications to Support Business Transactions." In Business to Business Electronic Commerce. IGI Global, 2002. http://dx.doi.org/10.4018/978-1-930708-09-9.ch002.

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The use of Internet and Web technologies between organizations has gained much attention in recent years. Termed business-to-business (B2B) electronic commerce, the linking and integration of inter-organizational business processes and systems promises cost and time savings, as well as new business opportunities. The many examples of B2B applications cover a broad range of sales and purchasing processes, business models, industries, and products and services. Complexity ranges from simple message switchboards to sophisticated marketplaces handling a multitude of real-time transactions, integrated closely with the backend systems of the participants. Using information technology (IT) to connect organizations is by no means a new phenomenon, but reaches back several decades to include electronic data interchange (EDI) systems and remote terminal applications. Still, systems based on Internet standards seem to be easier to set up technically and cheaper to interconnect. They might thus reach wider adoption and acceptance than many of the earlier initiatives, and as a result give smaller players a realistic opportunity to join in and reap benefits similar to their larger partners.
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Sodhi, ManMohan S. "Supply-Chain Challenges for B2B eCommerce with Examples from the Chemical Industry." In Business to Business Electronic Commerce. IGI Global, 2002. http://dx.doi.org/10.4018/978-1-930708-09-9.ch007.

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In this chapter, I examine supply-chain-related challenges that eMarketplaces and existing companies face as business-to-business eCommerce increases. Although the Internet is increasingly attractive for B2B commerce and for supply-chain management, eCommerce is more likely to reveal the inefficiencies in supply chain and to increase customer expectations relative to offline trade. Therefore, managers must understand the supply-chain management challenges associated with B2B eCommerce, especially in light of the fulfillment failures already experienced in business-to-consumer eCommerce.
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Pavlou, Paul A., and Omar A. El Sawy. "A Classification Scheme for B2B Exchanges and Implications for Interorganizational eCommerce." In Business to Business Electronic Commerce. IGI Global, 2002. http://dx.doi.org/10.4018/978-1-930708-09-9.ch001.

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The Internet is transforming and reshaping the nature of interorganizational commerce by enabling many new types of interfirm electronic exchanges. A B2B exchange is defined as a new organizational form residing in digital space that acts as an interfirm intermediary that enables firms to conduct and engage in any-to-any online relations. This chapter proposes a classification scheme for B2B exchanges that attempts to capture the chaos and complexity of today’s online B2B relations. This typology integrates several theories of interfirm relations from the information systems, marketing, and organizational economics literatures to propose a parsimonious but comprehensive taxonomy that encompasses neutral markets (many-to-many) and dyadic relations (few-to-few), and also the concept of biased relations, monopolies (few-to-many) and monopsonies (many-to-few). This chapter discusses the implications of the proposed taxonomy for interorganizational eCommerce that ensue from the alternative types of B2B exchanges. Furthermore, the influence of product, organizational, and market characteristics on B2B eCommerce is discussed, and guidelines for appropriate selection of exchange type and particular B2B exchanges are proposed.
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Jones, Susan. "From E-Commerce to V-Commerce." In Advances in Electronic Commerce. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61692-808-7.ch003.

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This introductory chapter provides an overview of e-commerce marketing focused on history, trends and future predictions for the field – leading into the development and application of virtual worlds and v-commerce. It begins with a discussion of the transition from Web 1.0 to Web 2.0 and Web 3.0. Next is a survey of developments in marketing convergence, as businesses integrate their customer-centric online/offline marketing efforts and databases. The chapter continues with an overview of business-to-business Internet marketing, including the profit strategies businesses employ in the online world. A commentary on the evolution of browsers, portals and search engines is followed by a discussion of social networking’s movement toward a money-making model. To set the stage for the chapters to come, the piece concludes with a preview of what is on the horizon for “v-commerce” – with opportunities and applications that are capturing the imagination of consumers and marketers alike.
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Papazoglou, Michael P., Jian Yang, and Aphrodite Tsalgatidou. "The Role of eServices and Transactions for Integrated Value Chains." In Business to Business Electronic Commerce. IGI Global, 2002. http://dx.doi.org/10.4018/978-1-930708-09-9.ch011.

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eCommerce has been well established for several years, particularly using Electronic Data Interchange (EDI) over private or value-added networks. The advent of the Internet and the World Wide Web has given a further push to eCommerce and has been dramatically changing the way business is conducted. Enterprises, in order to be competitive, form powerful business alliances that offer services and products by utilizing the autonomous and heterogeneous infrastructure provided by the independent partners. Such extended corporations reach out not only with business relationships. They also integrate their business processes and information systems with company value chains being transformed to integrated value chains for efficiently supporting this new model of extended enterprises. This chapter gives an overview of the technological challenges for B2B eCommerce and integrated value chains. It explains how adaptive business objects and controlled interoperability on one hand, and e-services on the other, are the key enabling technologies to the challenge of integrated value chains and then discusses how business transactions can be combined with eServices to provide flexible electronic business solutions.
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"Moving the Traditional Business to the Internet." In Strategies for Electronic Commerce and the Internet. The MIT Press, 2001. http://dx.doi.org/10.7551/mitpress/6488.003.0010.

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New, Steven. "Innovation and B2B E-Commerce." In Electronic Business. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-056-1.ch017.

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The massive wave of enthusiasm for B2B (business- to-business) e-commerce generated with the “dot-com” boom led many to believe that a fundamental transformation of how firms bought and sold products was just around the corner. The new “wired” world of commerce would lead to real-time, Internet-driven trading, with significant implications for — amongst other things — the nature of buyer-supplier relationships, pricing, and the management of industrial capacity. Despite the excitement, such a transformation has largely failed to materialise, and whilst there has been a limited uptake of B2B innovations (for example, the use of online reverse auctions), the fundamental character of B2B trade has remained mostly unchanged. Drawing on a multi-stranded empirical study, this chapter seeks to explain the divergence between the expected and realised degrees of innovation.
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Conference papers on the topic "Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing"

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Tatnall, Arthur, Chris Groom, and Stephen Burgess. "Electronic Commerce Specialisations in MBAs: An Australian University Case Study." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2578.

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This paper looks at the development of Electronic Commerce specialisations in an MBA program, and particularly at a recent specialisation developed at Victoria University, Australia for its local and overseas MBA students. These MBA specialisations are very popular in Australia, and half of the MBA programs with specialisations have one in an e-Commerce related field. An examination of some of these specialisations highlighted in the literature, or in Australian universities, shows that the two most popular topics in them are e-Marketing, the management of e-Commerce in business and e-Commerce
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Farkas, Dan, and Narayan Murthy. "Implementing an Interdisciplinary Masters Program in Internet Technology and E-Commerce." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2476.

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The explosion of the Internet has lead to a revolutionary way of doing business. Electronic commerce is currently estimated at $30 billion, but analysts predict that figure to grow to $400 billion by the year 2002. This leads to a tremendous need for skilled personnel who can handle both the technical and business aspects of e-commerce. One magazine article heading reads: "Looking for a New Job? Head for the Web." A recent announcement by U.S. Small Business Administration states that lack of technical expertise and lack of qualified IT employees are two of the major E-Commerce obstacles facin
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Paradi, J. C., and G. Yan. "Introduction to mini-track: business to consumer electronic commerce in the internet and the digital economy track." In Proceedings of HICSS 32 - 32nd Annual Hawaii International Conference on System Sciences. IEEE, 1999. http://dx.doi.org/10.1109/hicss.1999.772905.

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Iliev, Plamen. "E-COMMERCE AND CHALLENGES TO CONTROL." In 4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eman.2020.225.

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The topic of e-commerce has become more and more relevant in the last few years. With the advancement of technology and the ever-increasing power of the internet, many people choose this type of presentation instead of the classic “physical” store or office. Of course, this has its advantages: saving a lot of costs, unlimited market, saving time in endless shopping, and more. With the ever-expanding Internet market, online shopping and retailers offering similar types of services have also become more frequent. Tax authorities are increasingly paying attention to this growing industry. In the
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Frosch-Wilke, Dirk. "Are E-Privacy and E-Commerce a Contradiction in Terms? - An Economic Examination." In 2001 Informing Science Conference. Informing Science Institute, 2001. http://dx.doi.org/10.28945/2390.

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At first glance, electronic commerce seems to be inconsistent with electronic privacy. Personalization plays an important strategic role in e-commerce. Thus, a lot of information about online consumers are collected, analysed and used. By contrast, e-privacy is aimed at reducing the amount of collected information about the Internet users. On the other hand recent empirical studies show that lack of confidence in privacy protection of e-commerce environments results in lower sales in the business-to-consumer segment. The key contributions of this paper are to elaborate on general relations bet
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K. Lippert, Susan. "Technology Trust: An Inventory of Trust Infrastructures for Government and Commercial Information Systems In Support of Electronic Commerce." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2527.

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Electronic business transactions have exploded in the 21st century. End users rely on Internet security and privacy systems for safeguarding personal information and protection from unauthorized use. While these systems focus on safety, security and privacy, infrastructures supporting predictability, reliability and utilization of technology, classified as technology trust, are underdeveloped. This benchmark review will identify, catalog, and report on existing technology trust structures within commercial and government electronic networks. Increased trust in technology leads to more effectiv
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Ling, S. Ringo, Jihie Kim, Peter Will, and Ping Luo. "Active Catalog: Searching and Using Catalog Information in Internet-Based Design." In ASME 1997 Design Engineering Technical Conferences. American Society of Mechanical Engineers, 1997. http://dx.doi.org/10.1115/detc97/cie-4292.

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Abstract The exponential growth of the Internet and the increasing communication and computational power have created many opportunities for advancing engineering, manufacturing and business activities. Active Catalog brings a conceptually new idea to design and electronic commerce by providing new forms of catalog information about engineering parts and physical objects. Active Catalog is designed for finding and using information in building design applications in the context of heterogeneous, Internet-based distributed computing environments. The information provided by Active Catalog is ac
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Tian, Robert Guang, and Xuehua Lan. "E-commerce Concerns: Cross-Cultural Factors in Internet Marketing." In 2009 International Conference on Electronic Commerce and Business Intelligence, ECBI. IEEE, 2009. http://dx.doi.org/10.1109/ecbi.2009.55.

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Teng, Zeng. "The analyses of the marketing strategies of internet electronic commerce with retail trade as a sample: The thoughts based on Creative Communication Management." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5886953.

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