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Relevant bibliographies by topics / Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing / Dissertations / Theses

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Dissertations / Theses on the topic 'Electronic commerce Electronic commerce Internet Internet Business-to-Business-Marketing'

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Published: 4 June 2021

Last updated: 16 February 2022

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1

Heckroodt, Steyn. "A strategic marketing approach to Internet marketing implementation." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51625.

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Thesis (MBA)--Stellenbosch University, 2000.<br>Some digitised pages may appear illegible due to the condition of the original hard copy.<br>ENGLISH ABSTRACT: The Internet encompasses a wide range of applications. Since its arrival in the computer technology industry, it has covered substantial grounds in the development as an tool/medium to enhance commerce. It has also brought along with it problems and new challenges to each level of managerial competence in the business world. The researcher shows through this study project the importance of business strategy and functional level s

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2

Lihotzky, Nikolai. "Kundenbindung im Internet : Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich /." Wiesbaden : Deutscher Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/36161702X.pdf.

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3

Hartung, Aurica. "Südafrikanisches und deutsches E-Commerce-Recht im Vergleich : Ansätze zur Optimierung des Rechtsrahmens für grenzüberschreitende elektronische B2B-Transaktionen /." Baden-Baden : Nomos, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016136972&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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4

Loh, Anson Wing Hong. "Implement electronic commerce with Dreamweaver UltraDev 4.0." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2344.

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5

Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.

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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.

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6

Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.

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E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.

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7

Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.

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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."

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8

Güttler, Wolfgang. "Die Adoption des Electronic Commerce im deutschen Einzelhandel /." Lohmar [u.a.] : Eul-Verl, 2003. http://www.gbv.de/dms/zbw/368050181.pdf.

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9

Bosman, Dirk Johannes. "The perceived credibility of electronic word-of-mouth communicaton on e-commerce platforms." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/71818.

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Thesis (MComm)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: Enterprises and more specifically, marketing departments, function in a complex global market, while trying to deliver products and services to satisfy the needs of consumers. It is estimated that by 2013, enterprises will be spending $4.75 trillion and consumers $330 billion by means of commercial transactions over the Internet, and that by 2050 most transactions – if not all transactions – will be e-commerce based (Laudon and Traver, 2010:1-7). The 24-hour access to a global network of markets has brought about two major ch

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10

Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.

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11

Vosloo, Gideon John. "A conceptual framework of critical success factors for organisations to consider as they move towards full-scale B2B e-commerce." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53236.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Corporate alliances have never been stronger than in the current environment. The more people that have access to the organisation’s products and services the better. Success is achieved through alliances with partners, direct contact with customers and collaboration with competitors. Today the focus is on identifying customer demands and integrating those demands across all business processes. Based on the above statements it is clearly evident that forward thinking organisations must develop deeper relationships with strategic

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12

Quiñones, Cesar. "Implementation business-to-consumer electronic commerce website using asp.net web programming framework." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.

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The purpose of this project is to demonstrate an integration of real world, real time e-commerce with the knowledge and experience gained in participating in the Masters of Business Administration -- Information Management program at California State University, San Bernardino. It is this knowledge and experience that is used to create a Business-To-Consumer (B2C) electronic commerce application (ECA) using available Internet and information management technology. This project presents all aspects of the simulation beginning with the background research of the canine services and supplies indu

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13

Olderog, Torsten Wirtz Bernd W. "Faktoren des Markterfolges im Online-Handel /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/366399217.pdf.

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14

Naicker, Visvanathan. "The adoption of electronic data interchange among small to medium enterprise suppliers to a large distribution center in South Africa." Thesis, University of the Western Cape, 2006. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_7766_1254987098.

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<p>Electronic Data Interchange (EDI) plays an important role in improving organizational competitiveness. Information technology has been instrumental in integrating functional areas within and outside firms. This research used empirical evidence to evaluate the state of EDI in the in the willingness of SME's to connect electronically to a large distribution centre in South Africa. Furthermore, it investigated the EDI adoption rate from the viewpoint of a small business. Many such businesses feel coerced by larger trade partners to adopt EDI or lose the customer.</p>

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15

Duarte, Rafael Clever Gomes. "Cultural Issues: A Barrier to the Development of E-Business Activities in Brazil." Ohio University / OhioLINK, 2004. http://www.ohiolink.edu/etd/view.cgi?ohiou1102516550.

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16

Burgess, Stephen Keith 1958. "Business-to-consumer interactions on the Internet : a model for small businesses." Monash University, School of Information Management and Systems, 2001. http://arrow.monash.edu.au/hdl/1959.1/8027.

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17

Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.

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18

Li, Yan. "E-Marketing of Virtual Products Based onE-Commerce : A Case Study in Net Game Company." Thesis, Karlstad University, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5584.

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<p>This essay is about the E-marketing of virtual products based on ElectronicCommerce. With the development of the network technology, the improvement ofElectronic Commerce is necessary. The E-Commerce is become more and morepopular with the wide usage of Internet in our daily life. The traditional marketingstrategy is not enough. Hence, I think we should pay more attention on E-Marketingstrategy and earn profits from E-Commerce.The foundation of Electronic Commerce and the development of ChineseElectronic Commerce are introduced in the thesis as well. There is also a discussionthe some concr

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19

Krüger, Janine. "Valuation of internet-based businesses." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1008187.

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This study investigates the valuation of Internet-based businesses. In particular the influence of the implementation of an e-business strategy on the value of a business by focussing on its financial performance, will be determined. Although the valuation of businesses in general has been researched extensively, research on the valuation of Internet-based businesses produced contradictory findings. No consensus could be reached regarding the most appropriate valuation approach to be used. Some research findings indicated that the discounted cash flow approach was the most appropriate while ot

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20

Kunz, Daniel. "Verbraucherschutz beim Internethandel in der Europäischen Union Status quo und Weiterentwicklung." ́ Frankfurt, M. Berlin Bern Bruxelles New York, NY Oxford Wien Lang, 2009. http://d-nb.info/999328794/04.

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21

Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.

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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns.

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22

Park, Jihye. "The effect of product presentation on mood, perceived risk, and apparel purchase intention in Internet apparel shopping." Columbus, OH : Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1038861983.

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Thesis (Ph. D.)--Ohio State University, 2002.<br>Title from first page of PDF file. Document formatted into pages; contains xvi, 189 p.: ill. Includes abstract and vita. Advisors: Sharron J. Lennon and Leslie Stehl, Dept. of Consumer and Textile Sciences. Includes bibliographical references (p. 150-161).

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LaRosa, Richard J. "A Cross-National Comparison of Corporate Web-Site Communications: An Examination of the Services Sector." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1233079496.

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Thesis (D.B.A.)--Cleveland State University, 2008.<br>Abstract. Title from PDF t.p. (viewed on Apr. 1, 2009). Includes bibliographical references (p. 136-144) and appendices. Available online via the OhioLINK ETD Center. Also available in print.

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Júnior, Domingos Antônio Pereira Creado. "Classificação de modelos de negócio no mundo B2B: um estudo exploratório." Universidade de São Paulo, 2004. http://www.teses.usp.br/teses/disponiveis/18/18140/tde-31072017-113113/.

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O conceito de modelo de negócio pode ser utilizado para descrever e entender empresas. Ele determina que devemos entender um negócio utilizando os serviços que são prestados, as empresas (e seus papéis) envolvidas e a forma de faturamento que o empreendedor terá sobre o serviço. O conceito ganhou muita atenção com a explosão dos portais B2B que surgiram nos últimos anos na internet. Estes portais são empreendimentos que ofertam serviços que intermediam as interações entre as empresas. Com a reorganização da sociedade em redes globais de empresas, tais portais têm diante de si uma grande varied

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25

Blanken, Olaf. "Creating business value through e-marketplace participation: a South African exploratory case study – Kalahari Marketplace." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97312.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: E-commerce in South Africa is currently experiencing considerable growth, as in the rest of the world. Substantial foreign investments are being made in selected South African online retail stores and the majority of businesses have an online presence to sell or promote their products and services. Yet, as e-commerce is a dynamic and relatively new industry, there is a need for South African companies to understand business model adaptation for e-commerce, and specifically for successful e-marketplace participation. Kalahari Ma

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26

Njeje, Sicelo Given. "Implementing a robust, cost effective, e-commerce platform for a disadvantaged community of the Eastern Cape, South Africa." Thesis, University of Fort Hare, 2008. http://hdl.handle.net/10353/75.

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The development of electronic commerce (e-commerce) is the most visible business use of the World Wide Web. The primary goal of an e-commerce site is to sell goods and services online. This project deals with developing an e-commerce platform for marginalized communities of the Eastern Cape region, South Africa. An online “shopping mall” to support the marketing of art and crafts from disadvantaged communities is presented, with Linux-Apache-MySQL-PHP (LAMP) as the development environment. Free and Open Source Software has been chosen to develop the virtual shopping mall system because the use

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27

Liebscher, Lukáš. "Návrh podpory prodeje elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224880.

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The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. F

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28

Khouri, Ahmed Shams. "The feasibility of establishing an internet advertising agency in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1971.

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The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.

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29

Kang, Sungmin. "Business value model of electronic commerce success : identifying the key determinants for achieving success in electronic commerce /." Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3008363.

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30

Musilová, Veronika. "Elektronický obchod a jeho marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222011.

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I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.

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31

Onojaefe, Darlington Peter. "Business use of branding strategies for e-commerce benefits." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1034&context=td_cput.

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32

Lau, Yu-kong Lawrence. "Can international trading business gain strategic advantage through the new information technologies? /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20075467.

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33

Moon, Jon. "The influence of website quality and technology acceptance on the success of UK business-to-business electronic markets." Thesis, Henley Business School, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274876.

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34

Ilg, Markus. "Wissensmanagement mit elektronischen internen Wissensmärkten /." Lohmar [u.a.] : Eul, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2712300&prov=M&dok_var=1&dok_ext=htm.

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35

Gehrke, Nick. "Peer-to-Peer-Applikationen für elektronische Märkte : Perspektiven für eine hochgradig dezentralisierte digitale Wirtschaft /." Wiesbaden : DUV, Dt. Univ.-Verl, 2004. http://www.gbv.de/dms/zbw/386446296.pdf.

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36

Offensend, Elizabeth Gillette. "Crafting a Space: A Feminist Analysis of the Relationship Between Women, Craft, Business and Technology on Etsy.com." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/892.

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In recent years, craft fairs, shows and markets where crafters sell their handmade goods such as pottery, jewelry, handmade clothes and needlework have grown in popularity across the United States. A common intent among individuals in this community echo political statements made by the turn of the century Arts and Crafts movement, while there are political aspects of the community that can also be seen as an extension of the third wave feminist do-it-yourself (DIY) ethic of the late 1990s. This newly enlarged community of crafters that congregates in person also has a strong online presence.

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37

Ward, Shannon-Jane. "The consumer-perceived risk associated with the intention to purchase online." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/1891.

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38

Modimogale, Lloyd. "ICT and SMEs’ competitiveness in South Africa : how SMEs could use ICT to become competitive in South Africa." Diss., University of Pretoria, 2008. http://hdl.handle.net/2263/27585.

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This mini-dissertation reviews present literature to define ICT and SMEs and determine the current situation in South Africa with regard to the use of ICT by SMEs, including possible benefits to SMEs as well as stumbling blocks to adopting ICT. The research consists of collecting data from ten SMEs in Gauteng in South Africa using questionnaires and interviews, to determine how SMEs can use ICT to become more competitive. The mini-dissertation will have a number of chapters: the first chapter will give an overview of the subject. The second chapter will explain the research motivation and meth

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39

Mishra, Abhay Nath Konana Prabhudev C. Barua Anitesh. "Essays in business-to-business commerce on the internet." 2003. http://wwwlib.umi.com/cr/utexas/fullcit?p3116124.

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Mishra, Abhay Nath 1971. "Essays in business-to-business commerce on the internet." 2003. http://hdl.handle.net/2152/12353.

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Sciacca, Jeanine Rosemarie. "Corporate strategies for implementing internet technologies to facilitate business-to-consumer commerce of large companies in South Africa." Thesis, 2014. http://hdl.handle.net/10210/11457.

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M.B.A.<br>As e-commerce becomes a more accepted and important way of doing business, the strategist's stock-and-status will rise accordingly. With more of a company's communications and revenue moving through the Internet, Web work will be seen less as a separate project and more as a core business process. Web business strategy will become of such fundamental importance that it will fall under the CEO's purview (Cutler, 1996:3). The Internet is an area of high seismographic activity, increasing the danger that strategies will be built along a fault line. The technology advances so rapidly, an

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Lacoursière, Marc. "Proposed uniform rules for business-to-business payments on the Internet adaptation of documentary credit rules for North American small and medium-size enterprises /." 2001. http://wwwlib.umi.com/cr/yorku/fullcit?pNQ66353.

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Thesis (D. Jur.)--York University, 2001. Graduate Programme in Law.<br>Typescript. Includes bibliographical references (leaves 403-466). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://wwwlib.umi.com/cr/yorku/fullcit?pNQ66353.

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Assensoh-Kodua, Akwesi. "Factors that determine the continuance intention of people to use online social networks for business transactions." Thesis, 2015. http://hdl.handle.net/10321/1184.

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Submitted in fulfillment of the requirements of the Master of Technology Degree in Information Technology, Durban University of Technology, Durban, South Africa, 2014.<br>Social computing researchers are devoting efforts to understand the complex social behaviour of people using social networking platforms, such as Twitter, LinkedIn and Facebook, so as to inform the design of human-centered and socially aware systems. This research study investigates the factors of perceived trust, user satisfaction, social norm and perceived behavioural control, to develop a model for predicting the continuan

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Geel, Mildred. "Profiling the customers of the e-commerce company Kalahari.net." Diss., 2003. http://hdl.handle.net/10500/2557.

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Profiling the customers of the e-commerce company Kalahari.net. The purpose of the study was to profile the customers of the e-commerce company, Kalahari.net which sells books, music CDs, DVDs, videos, computer software and hardware amongst others. The literature study includes a discussion of marketing management and e-commerce in South Africa. Customer profiling is discussed to indicate the need and importance of knowing the customer. The quantitative research was done amongst the customers of Kalahari.net by means of an online questionnaire in 2003. The findings concluded that th

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Pollard, Bryn. "An investigation into the feasibility of using e-business to sell plant material to the South African nursery industry." Thesis, 2005. http://hdl.handle.net/10321/87.

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Thesis (M.B.A.)-Business Studies Unit, Durban Institute of Technology, 2005 vii, 108 leaves<br>The South African nursery industry has faced many challenges over the last ten years. Excess in both demand and supply occur in any given year. The cost of maintaining a plant beyond its ideal ‘sell-by-date’ erodes profit and after time, results in complete wastage. The seedling nursery industry cannot afford to throw away large quantities of surplus seedlings or those that have become root-bound. The size of the wastage problem was unknown. It was believed that a website for trading surplus s

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Wisdom, Elizabeth. "The impact of e-marketing on business performance: A case study of the Midlands Meander Association members." Thesis, 2015. http://hdl.handle.net/10321/1302.

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Submitted in fulfilment of the requirements for the degree of Master of Technology: Marketing, Durban University of Technology, Durban, South Africa, 2015.<br>The study was undertaken to establish to what extent the use of e-marketing has impacted on the Midlands Meander Association (MMA) members relationship with their customers and influenced their business performance (during the period August 2013 to January 2014). As stated in the literature review, the utilisation of technology and e-marketing are important areas of future research. The literature review incorporates various studies su

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TALAFOUSOVÁ, Jana. "Elektronická tržiště." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-71091.

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This thesis describes the principles of electronic and Internet marketplaces. For analyzing the status of the use of electronic marketplaces and online polling was done with the actual marketplace and society, which is a member of the marketplace. Proposal that trade through the market is prepared for a particular company, which previously traded through the marketplace.

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Du, Plessis Charmaine. "A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective." Thesis, 2005. http://hdl.handle.net/10500/2271.

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This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility,

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Ross, Nicole Kristine. "Doing Good While Going Public: Ramping Up the ExactTarget Foundation Amidst the IPO Process (Q1 2012)." Thesis, 2013. http://hdl.handle.net/1805/3222.

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