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1
Svobodová, Dagmar. "Marketing a E-Government." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17470.
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e-Government concept is an idea of electronic government. It is not only about providing services through the Internet or other electronic media, but also about improving of the state apparatus effectivity and about simplifying of the communication between public and private sectors, as well as among public authorities themselves. This thesis should serve as a basis for understanding to the issues related to e-Government. It provides answers to questions like these: What is e-Government? What does it offer to its users? etc.. It explains the development and the current situation of e-Government in the Czech Republic and in the European Union. An important contribution of the thesis should be the inclusion of a marketing viewpoint. It focuses exclusively on the Czech Republic and on the marketing communications, which are used by the public sector to promote e-Government activities and to provide information.
2
Mounsear-Wilson, Clifford. "E-commerce as an alternative marketing channel." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1615.
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Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commerce represents an alternative channel for a brick and mortar company wishing to follow a market penetration strategy. The study was based around a company, Canoa Eastern Cape, which trades in the office automation industry in the Eastern and Southern Cape of South Africa. The study investigated the history of Canoa Eastern Cape, focusing predominantly on the growth strategies followed by the business in the past. With a view to the future, growth strategies which could potentially be followed by Canoa Eastern Cape were also investigated. The result of these investigations was a recommendation that Canoa Eastern Cape should follow a market penetration strategy, which will see the business marketing its existing products within its current market by making use of a new distribution channel, more specifically e-commerce. In order to assess the suitability of e-commerce as a tool within a market penetration strategy a literature study was conducted to get a better understanding of ecommerce and its viability as business tool. The literature study focused on eight core concepts felt to be critical in the evaluation of e-commerce, namely: • the development of e-commerce over the past years; • the future of e-commerce; • whether e-commerce is a financial success or not; • requirements for e-commerce to be successful; iv • products that customers are prepared to buy online; • industries most affected by e-commerce; and • demographics of e-commerce users; and • e-commerce in the office automation industry. Using the information gained in the literature study as a basis from which to start, an empirical study was conducted. The objective of the empirical study was to obtain data which would be used to assess the level to which e-commerce has been adopted by consumers in the specific geographic area and whether these consumers are willing and able to make use of e-commerce as an alternative to conventional purchasing for the procurement of office automation consumables and office automation equipment. A quantitative research paradigm was adopted, making use of a structured questionnaire to gather information from the sample of Canoa Eastern Cape’s customers. The data collected from the empirical study were analysed using univariate and bivariate analysis. The findings of the empirical study suggested that: • demographics are a poor indicator of adoption of e-commerce; • there is a significant adoption rate within the sample: o 79.85 percent of the respondents reported to have used e-commerce before for personal use; and o 59.13 percentreported to have used e-commerce before for business use; • there is a high rate of willingness to use e-commerce again: o 91.09 percent of the respondents indicating that they would use e-commerce again for personal use; and o 80.18 percent indicating that they would use e-commerce again for business use; • there is a high likelihood that consumers will buy office automation consumables through an e-commerce channel, with 65.82 percentof the respondents indicating that they would be likely or very likely to buy consumables through an e-commerce channel; • there is no significant difference in the adoption rates between the three main areas within the targeted sample, that is, East London, Port Elizabeth and George and Knysna. Given the findings of the empirical study it is felt that an e-commerce solution does present a viable alternative channel for a brick and mortar company trading in the Office Automation Industry in the Eastern and Southern Cape wishing to follow a market penetration strategy.
3
Müller, Ulrich. "Kundenbindung im E-Commerce : Personalisierung als Instrument des Customer-relationship-Marketing /." Wiesbaden : Dt. Univ.-Verl, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013093059&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Lunkenheimer, Gary. "Identifying e-commerce competencies for marketing education : a national delphi study /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3052196.
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Dees, Heiko. "Die Standardisierung des Marketing im internationalen E-Commerce : Einflussfaktoren und Erfolgswirkung /." Wiesbaden : Deutscher Universitäts-Verlag, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013128058&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Musilová, Veronika. "Elektronický obchod a jeho marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222011.
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I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
7
Figge, Stefan. "Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale /." Hamburg : Kovač, 2007. http://www.verlagdrkovac.de/978-3-8300-2652-5.htm.
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Kubín, Peter. "Model marketingu elektronického obchodu ve stavebninách." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264836.
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This material concerns to approaching the term marketing and to the application of knowledge about marketing and electronic commerce by the improvement of the electronic commerce in a company dealing with the building material.
9
Maneesoonthorn, Chadinee Pear. "An Empirical Examination of the Effects of Permission, Interactivity, Vividness and Personalisation on Consumer Attitudes toward E-mail Marketing." Thesis, University of Canterbury. Management, 2006. http://hdl.handle.net/10092/857.
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The major objective of this study is to explore empirically the effects of permission, interactivity, vividness and personalisation upon attitude, behavioural intention and recommendation to e-mail marketing (the latter two variables being proxies for behaviour). The proposed model is based on the integrated framework of Fishbein and Ajzen's Theory of Reasoned Action (TRA), Triadis's Theory of Planned Behaviour (TPB) and Rettie's 2002 Basic E-mail Response Process Model. For data collection, qualitative and quantitative studies were used. The qualitative results from four semi-structured interviews reveal New Zealand enterprises' strong trust in permission-based e-mail marketing and how they implement it as one of their marketing strategies. The quantitative component presents and empirically tests the proposed model in terms of a personalisation (presence/absence), interactivity (low/high) and vividness (low/medium/high) (2*2*3) between-subjects factorial design, where subjects were exposed to an e-mail advertisement for a mobile phone. From 650 responses collected by clicking on an e-mail link through an online web survey, the data was analysed with analysis of covariance (ANCOVA). Based on strong suggestions in the literature and findings in the qualitative study on the importance of permission-based marketing, attitude toward permission e-mail was examined as one of the dependent variables in the quantitative study. Results reveal similarities and differences in the effects of interactivity, vividness and personalisation respectively between the low and high attitude toward permission based e-mail marketing groups. Although significant effects of interactivity on attitude and behavioural intention were observed, the nature of those effects proved contrary to the author's expectation. In terms of vividness, results showed significant effects on attitude and behavioural intention in both groups as anticipated. Conversely, personalisation was shown to have no effect on attitude and behavioural intention in any group, however, a positive effect on response rates was indicated. Two three-way interaction effects between interactivity, vividness and personalisation on attitude toward brand and friend recommendation were found only in the high group. This study strongly encourages e-mail marketers to respect their customers' privacy and to employ a permission-based marketing concept within their business strategy. The design of the e-mail (moderate to high vividness) and personalisation (use of recipient's name) are indicated to have a positive impact on the effectiveness of an e-mail ad. Future research should examine a permission-based marketing construct as a longitudinal study, and investigate personalisation at a higher level (based on recipients' preferences).
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Ramonaitė, Agnė. "Elektroninės papuošalų parduotuvės internetinė reklama." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20100225_095611-67345.
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Magistro baigiamajame darbe nagrinėjama efektyviausia elektroninės papuošalų parduotuvės interneto reklama. Pirmame skyriuje aprašoma internetinės reklamos istorija, sąsajos su marketingu, internetinės reklamos tikslai, funkcijos, komunikacijos priemonės bei vartotojų segmentavimas. Antrame skyriuje jau plačiau nagrinėjamos internetinės reklamos formos ir jų taikymo ypatumai. Trečiame skyriuje apžvelgiami ir analizuojami internetinės reklamos tyrimai pasaulyje ir Lietuvoje, autorinių darbų pardavimų internete tyrimai bei apžvelgiamos lankomiausios svetainės internete. Ketvirtajame skyriuje aprašyta ir analizuojama atlikta anketinė apklausa apie patirtį perkant elektroninėje parduotuvėje, pomėgį pirkti ar dovanoti papuošalus bei labiausiai dėmesį atkreipiančius internetinės reklamos būdus. Išnagrinėjus internetinės reklamos būdus, jų paplitimą bei galimybes yra pateikiamos išvados bei siūlymai.<br>Most efficient internet advertisement of electronic jewellery shop is researched in the final master thesis. The first chapter describes the history of internet advertisement, links to marketing, internet advertisement objectives, functions, communications and consumer segmentation. The second section is further explored in the form of internet advertisement and application features. The third chapter provides an overview and analysis of internet advertisement research in the world and Lithuania, works of authorship sales online surveys and overview most attractive web sites. The fourth chapter describes and analyzes the completed questionnaire on the experience of buying online shop, buy or present jewelry and most attractive ways of internet advertising techniques. After exploring online advertising methods, distribution and access are presented conclusions and suggestions.
11
Takaoka, Haruyoshi. "Business-to-consumer electronic commerce in Japan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2707.
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The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.
12
Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.
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Li, Yan. "E-Marketing of Virtual Products Based onE-Commerce : A Case Study in Net Game Company." Thesis, Karlstad University, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5584.
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<p>This essay is about the E-marketing of virtual products based on ElectronicCommerce. With the development of the network technology, the improvement ofElectronic Commerce is necessary. The E-Commerce is become more and morepopular with the wide usage of Internet in our daily life. The traditional marketingstrategy is not enough. Hence, I think we should pay more attention on E-Marketingstrategy and earn profits from E-Commerce.The foundation of Electronic Commerce and the development of ChineseElectronic Commerce are introduced in the thesis as well. There is also a discussionthe some concrete methods how to do the marketing of the virtual products based onthe E-Commerce in the thesis, such as software. For the software manufacturers,through the free download and try it attracts users. After the users know about and arefamiliar with the function of software, or after tasting some useful sweet, the furtheruse of the software should be required to do payment to the manufacturerIn particular, take the famous net game Mir2, as an example. We elaborate theE-marketing tactics and some related questions of the net game that is a form ofvirtual products. The typical method is to use New Marketing Group Strategy, “4C”that Customer Want, Convenient, Cost and Communication in the marketing process.I think this case is the typical example to demonstrate the importance of NewMarketing Group Strategy compared with Traditional Marketing Group Strategy,Product, Price, Promotion and Place. When you combine 4P strategy and 4C strategytogether, it will be effective.</p>
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Zibani, Patiswa. "Marketing of electronic resources as a tool for information service delivery and access at the University of Zululand." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1723.
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A dissertation submitted to the Faculty of Arts in partial fulfillment of the requirements for the Degree of Masters in Information Science in the Department of Library and Information Studies at the University Of Zululand, 2018<br>This study investigates the marketing of electronic resources as a tool for information delivery and access at the University of Zululand (UNIZULU). A high degree of adaptable, well designed marketing ethos in the way the UNIZULU library delivers its e-resources offerings is examined. In that regard, the techniques and tools employed for marketing e-resources at the UNIZULU library are explored. The study also assesses access, usage, delivery channels and user awareness towards e- resources. The targeted sample totaled 100 Masters and Doctoral students who were on campus and who used the library services constantly, and six information librarians. Of these 100, only 71 responded, representing a 71% response rate. The study was largely a quantitative research and adopted a survey research design and used two forms of data collection techniques - structured questionnaires and interviews. The findings of the study revealed that postgraduate students were aware of e-resources provided by the library. There was a continuous and fair use of e-resources by the targeted group. The study also revealed that the respondents were aware of the strategies used by the UNIZULU library to market the e-resources. However, the study also revealed challenges. UNIZULU library did not have a well-documented, formal marketing plan. Issues of bandwidth and infrastructure that enhance ease of access and use of e-resources were also revealed. In order to enhance the role of marketing library resources, specifically e-resources, the study recommended that UNIZULU library needs to develop and adopt an e-resources marketing plan that will lay out innovative ways to promote usage and access to the resources. It was also recommended that it should establish key elements that will formalize the plan. It is also recommended that UNIZULU library must develop appropriate strategies to market e-resources to part-time students to create awareness of its support offering at the students’ point of need. It was also recommended that UNIZULU library should invest in training the librarians that are involved in the marketing of e-resources.
15
Kočár, Radek. "Návrh a vývoj elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241426.
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This thesis focuses on design and development of an e-commerce platform with a nonstandard functionality. The theoretical part describes classification of e-commerce and the tools used in electronic business. The thesis continues with customer requests analysis, solution design, e-commerce platform creation and an evaluation of the implemented project. The result of this thesis is a functional application meeting all demands appointed by a sponsoring company.
16
Liebscher, Lukáš. "Návrh podpory prodeje elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224880.
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The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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Masocha, Reginald. "Technologicalship in e-banking services: a constraint or contributor to relationship marketing in retail banking in East London, Eastern Cape, South Africa." Thesis, University of Fort Hare, 2009. http://hdl.handle.net/10353/306.
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Contemporarily, one of the major business demands is to extensively understand the impact of technology on the major business strategies and practices. Technologicalship marketing, a concept investigated in this study, emanates from a symbiosis of technology and relationship marketing. Per se, a prevalent area of debate pertains to whether technology promotes or constrains relationships. Outstandingly, this study pursued the technologicalship marketing concept, a new and vital 21st century suggestion in literature (Zineldin, 2000:16). Secondly, against the scarcity of empirical studies in mass marketing environments, the study at hand focused on retail banking client relationships. Lastly, the proposed meta-construct hypothetical model is an essential relationship marketing instrument. The proposed model consists of four major relationship marketing construct categories, namely, personal contact, customer retention, customer switching and relational exchange. At the hand of these constructs, the research primarily aimed to determine the impact of technology on client relationships in e-banking with the focus of closing the gap prevalent in literature on whether technology constraints or supports relationship marketing. The study focused on retail banking client relationships of the four major commercial banks in East London, Eastern Cape, South Africa. A survey was conducted of a sample of 200 clients selected using the convenience sampling method. The study hypothesised that technology is resulting in more transactional than relationship marketing in retail banking by constraining social constructions, customer retention and relational exchange, whilst, promoting customer switching mobility. Through the GLM regression analysis method, findings of the study established that technology was to a larger extent supporting relationship marketing. However, it is envisaged that technology is resulting in the disappearance of human contact which is a critical aspect of relationships. Conclusively, the researcher recommended that the only plausible strategy is to endeavour to integrate the human aspect at self-service podiums e.g. mounting of staff at ATM points, which most banks have been doing.
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El-Gohary, Hatem O. A. S. "The impact of E-marketing practices on market performance of small business enterprises. An empirical investigation." Thesis, University of Bradford, 2009. http://hdl.handle.net/10454/4308.
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The major aims of this research are to explore and analyse the different factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE and to investigate the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance. It aims to develop a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This work builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context.
This research develops and validates a conceptual model based on systematic and in-depth analysis of the literature in the field as well as the results of two exploratory studies conducted in Egypt and UK. It utilises a post-positivist research philosophy with a triangulation approach, in which quantitative and qualitative data is collected based on survey strategy through questionnaires, focus group and semi-structured interviews to address different levels of the study. Even though triangulation requires a commitment to greater amounts of effort, time and funds, it has the advantage of removing the bias that is often associated with the use of a single technique.
This research finds that E-Marketing adoption by SBEs is significantly affected by their perception of E-Marketing relative advantage (usefulness), ease of use, compatibility as well as the SBE internal factors such as owner skills and support, available resources, organisational culture, type of products, international orientation and SBE size. On the other hand, the SBE internal factors have a positive direct impact on Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) related factors such as perceived ease of use, perceived relative advantage and perceived compatibility. These findings indicate that Internet Marketing and E-Mail Marketing are the most commonly used E-Marketing tools and that E-Marketing adoption has a strong positive impact on current and future marketing performance of SBEs.
In terms of contribution to knowledge, this study provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. It addresses some research gaps in the field, particularly in terms of the impact of E-Marketing on marketing performance. The research model has been tested by a major survey of UK SBEs with a response rate of 32%, and has been robustly tested for reliability and validity. Moreover, the exploratory survey in Egypt indicated that there is another rich seam for investigation in terms of E-Marketing in developing countries.
Overall the theory in the field of E-Marketing is still in its infancy stage and is not yet well established. This study can be considered as a step towards theory building in the field of E-marketing and has brought to light a number of concepts for the practice of E-Marketing by SBEs.
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Thangkabutra, Thidaluk. "The emergence of online retail commerce and the influence of risk on its growth." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2252.
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Morcinek, Petr. "Elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222002.
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This paper focuses on the electronic trade in the Czech Republic and on its current state. Goal of the thesis is to formulate the strategy for employing and operation of the electronic shop which would be understandable for the wide public and create a concrete proposal of the electronic shop including the strategy for the submitter. Theoretical part of the thesis focuses on defining the electronic shop as a concept. There is also an analysis of the current state in the Czech Republic there. Empirical part then formulates the strategy for implementation and operation of the electronic shop and makes a proposal of the strategy for the submitter.
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El-Gohary, Hatem Osman Aly Salem. "The impact of e-marketing practices on market performance of small business enterprises : an empirical investigation." Thesis, University of Bradford, 2009. http://hdl.handle.net/10454/4308.
Full textAbstract:
The major aims of this research are to explore and analyse the different factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE and to investigate the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance. It aims to develop a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This work builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This research develops and validates a conceptual model based on systematic and in-depth analysis of the literature in the field as well as the results of two exploratory studies conducted in Egypt and UK. It utilises a post-positivist research philosophy with a triangulation approach, in which quantitative and qualitative data is collected based on survey strategy through questionnaires, focus group and semi-structured interviews to address different levels of the study. Even though triangulation requires a commitment to greater amounts of effort, time and funds, it has the advantage of removing the bias that is often associated with the use of a single technique. This research finds that E-Marketing adoption by SBEs is significantly affected by their perception of E-Marketing relative advantage (usefulness), ease of use, compatibility as well as the SBE internal factors such as owner skills and support, available resources, organisational culture, type of products, international orientation and SBE size. On the other hand, the SBE internal factors have a positive direct impact on Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) related factors such as perceived ease of use, perceived relative advantage and perceived compatibility. These findings indicate that Internet Marketing and E-Mail Marketing are the most commonly used E-Marketing tools and that E-Marketing adoption has a strong positive impact on current and future marketing performance of SBEs. In terms of contribution to knowledge, this study provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. It addresses some research gaps in the field, particularly in terms of the impact of E-Marketing on marketing performance. The research model has been tested by a major survey of UK SBEs with a response rate of 32%, and has been robustly tested for reliability and validity. Moreover, the exploratory survey in Egypt indicated that there is another rich seam for investigation in terms of E-Marketing in developing countries. Overall the theory in the field of E-Marketing is still in its infancy stage and is not yet well established. This study can be considered as a step towards theory building in the field of E-marketing and has brought to light a number of concepts for the practice of E-Marketing by SBEs.
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Novosadová, Petra. "Návrh Elektronického Obchodu a Marketingové Strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223802.
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This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Sheba, M. K. "Marketing Zambia as a tourism destination : e-challenges, e-strategies and opportunities for the Zambia National Tourist Board." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50394.
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Thesis (MPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: Tourism is emerging as one of the most important socio-economic sectors for developing as well as
developed countries. Tourism incorporates features of the information society such as globalisation,
mobility, and information reach and richness. A national Tourist Office or as commonly referred to
Destination Marketing Organization is the core tourism product of any nation. The new forms of ebusiness
are offering major opportunities for all tourism destinations and suppliers, whether large or small,
to improve their business and remodel such in a more cost-effective manner.
The study discusses the impact and existing relationship between ICT and tourism as an emerging ecommerce
sector in the Zambian tourism industry. It focuses on the tremendous changes in consumer
expectations for the Zambia tourism sector caused by the impact ofInternet revolution. The World Wide
Web through Information and Communication Technology (lCT) is the driving force that is changing the
tourism landscape and affecting the production, distribution and consumption of its products. This
symbiotic relationship existing between ICT and the tourism sector provides an opportunity for the
Zambian tourism industry to create a competitive advantage for the 21st century.<br>AFRIKAANSE OPSOMMING: Toerisme kom as een van die belangrikste sosio-ekonomiese sektore in beide ontwikkelende sowel as
ontwikkelde lande voor. Kenmerke van die inligtings-gemeenskap soos globalisasie, mobiliteit,
inligtings-toegang, -reikafstand en -rykheid word ook in toerisme aangetref. Die kern toerisme-produk van
enige nasie is 'n nasionale Toeriste Buro of, soos algemeen verwys word, 'n Bestemming Bemarkings
Organisasie (BBO). Toerisme bestemmings en verskaffers, klein of groot, word vele geleenthede
aangebied om ten middele van nuwe vorme van e-handel hulle besighede op koste-geskikte manier te
verbeter en te hervorm.
Die studie bespreek die impak van en die bestaande verwantskap tussen Inligtings en Kommunikasie
Teknologie (IKT) en die toerisme-bedryf in die Zambiese toerisme industrie as 'n ontwikkelende e-handel
sektor. Daar word hoofsaaklik op die geweldige impak van die Internet-revolusie op verbruikersverwagtinge
in die Zambiese toerisme bedryf gefokus. Deur middel van IKT word die Wereld-Wye Web
(WWW) die dryfkrag wat die toerisme landskap verander en die produksie, verspreiding en verbruik van
sy produkte beïnvloed. Die wedersydse verwantskap tussen IKT en die toerisme sektor verskaf 'n
geleentheid vir die Zambiese toerisme industrie om 'n mededingende grondslag vir die 21ste eeu te skep.
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Güttler, Wolfgang. "Die Adoption des Electronic Commerce im deutschen Einzelhandel /." Lohmar [u.a.] : Eul-Verl, 2003. http://www.gbv.de/dms/zbw/368050181.pdf.
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Rätz, Diana. "Erfolgspotenzial elektronischer B2B-Marktplätze : Theorie - Empirie - Fallstudien /." Lohmar [u.a.] : Eul, 2003. http://www.gbv.de/dms/zbw/367406675.pdf.
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Pentina, Iryna. "Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6065/.
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The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based retailers increasingly dominate online sales the questions of when and how an incumbent retailer should adopt an online channel to achieve and sustain a competitive advantage are of utmost interest for both marketing scholars and practitioners. This dissertation investigates the role of two strategic decisions in affecting firm performance: (a) the order of adopting an online channel by incumbent retailers and (b) the degree of coordination between store and online sales channels. The resource-based view and the dynamic capabilities approach are used as theoretical foundations for the study. Following resource-based logic and applying a contingency perspective, this research proposes that firm-specific resource endowments determine the success of the order of online entry strategy for incumbent retailers. This dissertation utilizes the dynamic capabilities approach to propose that the strategy of inter-channel channel coordination leads to higher performance when core, unique dynamic capabilities pertaining to e-commerce are developed in-house, as opposed to being outsourced. By posing and answering the research questions regarding the role of strategic decisions of order of online entry and channel coordination in enhancing long-term financial and operational performance, this dissertation contributes to the development of strategic theory in the nascent areas of electronic commerce and multi-channel retailing, provides further empirical support to resource-based theory of competitive advantage, and assists managers in formulating more informed strategic objectives for achieving multi-channel competitive advantage.
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Matsuda, Celso Toshito. "Governo eletrônico, a reforma democrática do Estado-Nação: a prefeitura da cidade de São Paulo." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/27/27148/tde-04082009-214906/.
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Esta tese tem como propósito analisar as transformações propiciadas pelas tecnologias de informação e comunicação, na relação entre o Estado e a sociedade. As últimas décadas do século XX, foram marcadas por um ciclo de evolução/revolução do conhecimento científico, baseado nas ciências da comunicação e informação, em que, não só os modos de produção foram modificados, como também a mentalidade e as práticas sociais. O novo cenário informatizado alterou a maneira como o cidadão pensa, conhece e apreende o mundo, desenhando uma nova cidadania, o que levou o governo a adaptar-se a essa realidade apresentando-se com uma outra face: o Governo Eletrônico. Na etapa atual, o governo tem utilizado, preferencialmente, essa tecnologia para disponibilizar serviços como compra e licitação eletrônica, emissão de documentos e pagamentos de tributos. No entanto, outras etapas ainda precisam ser cumpridas para permitir o aumento e a qualidade da interatividade entre governo e cidadão. A pesquisa analisou a trajetória das transformações tecnológicas e sociais do Brasil, concentrando-se nas estratégias de comunicação do Governo Eletrônico da Prefeitura de São Paulo, como referencial para o incremento da participação cidadã.<br>This paper has the focus to analyze transformations promoted by information technologies and communication, about government and society. The last decades of twentieth century, reported by an evolution/revolution cycle of scientific knowledge, based on communication and information sciences, on that, even production ways were updated, as mental and social practices as well. A new scenario computerized changed the way our citizen think, know or learn the world, showing a new citizenship, which demanded the government to upgrade itself to this reality showing with another status: The Electronic Government. On current step, the government has been using, mainly this technology to offer services as purchase and electronic licitation, documents release and tax payments. However, other steps are still need be accomplished to allow the increase and the quality of interaction between government and citizen. The survey analyzed the way of social and technological transformations in Brazil, focusing strategies of communication of Electronic Government of Sao Paulo City Hall, as reference to increase the citizenship participation.
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Jakubík, Ján. "Návrh elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225081.
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This master's thesis deals with the proposal of e-commerce BezPopelniku.cz which sells electronic cigarettes and accessories. The theoretical part explains the concepts and methods that are used in other parts of the thesis. The second part is devoted to analyzing the market of electronic cigarettes in the Czech Republic, SWOT analysis, requirements for the technical features of e-commerce platform, analysis of external and internal environment of the company and ultimately a risk analysis of the project. The third part of the thesis defines procedures for the right proposal of e-commerce, contains proposals for specific competitive advantages and describes the use of marketing tools to promote the store.
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Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.
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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."
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Olderog, Torsten Wirtz Bernd W. "Faktoren des Markterfolges im Online-Handel /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/366399217.pdf.
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Slanař, David. "Možnosti realizace moderního elektronického podnikání firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223439.
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This master’s thesis deals with the modern methods and technologies used in electronic business with the focus on expanding company’s portfolio by providing e-commerce solutions. It also demonstrates the implementation of open-source software based e-shop as a cost-effective solution for the new start-up companies.
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Sedlář, Vítězslav. "Model internetového obchodu pro multimediální oblast." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221797.
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This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Šimaitis, Šarūnas, and Dovydas Rakauskas. "Elektroninės prekybos naudojimo analizė: interneto vartotojų nuomonių tyrimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_164313-30706.
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Bakalauro baigiamajame darbe nagrinėjama Lietuvos interneto vartotojų naudojimasis elektronine prekyba (toliau – e. prekyba). Pagrindinis tyrimo tikslas, aptarus e. prekybą teoriniu požiūriu ir atlikus anketinę apklausą, ištirti naudojimosi e. prekyba mąstą, respondentų nuomonę apie e. prekybą, bei priežastis, kodėl neperkama elektroninėje erdvėje. Anketinis tyrimas atliktas internetu, kuriame dalyvavo 300 respondentų. Gauti tyrimo rezultatai parodė, kad trečdalis apklaustųjų yra išbandę e. prekybą. Beveik pusė pirkėjų perka užsienio e. parduotuvėse, kuriose respondentai teigia, didesnis prekių pasirinkimas, bei žemesnės kainos. Svariausias e. prekybos privalumas, yra galimybė nusipirkti prekių žemesnėmis kainomis. Pabaigoje pateikiamos rekomendacijos elektroninių parduotuvių paslaugas norinčioms teikti ar jau teikiančioms įmonėms, padėsiančios pritraukti daugiau klientų.<br>In this Bachelor‘s degree work Lithuanian electronic tailing situation is researched. The main objective is after researching theoretical background of the subject to conduct a survey to find out about e-tailing usage, opinion and main reason, why some users don‘t use it. Conducted survey on the internet, in which participated 300 persons. Research results showed, that three parts of persons surveys have tried buying products online. Half of them are buying products abroad, instead of domestic purchases. As of reason that there is more products and the prices are lower. The main advantage of e-tailing is that products are cheaper on the internet. In the end of the research there are recommendations for e-tailing companies, which might help to attract more customers.
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Wörpel, Christian. "Marketing unternehmensbezogener eGovernment-Dienstleistungen eine Analyse wirtschaftsbezogener Online-Dienstleistungen von kommunalen Verwaltungen am Beispiel des Landes Sachsen-Anhalt." Ostbevern Grimberg, 2009. http://d-nb.info/992750369/04.
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Urbietytė, Ligita. "Universitetas kaip elektroninių viešųjų paslaugų teikėjas: situacijos analizė ir plėtros tendencijos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_161540-57326.
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Magistro darbe nagrinėjamos Lietuvos universitetų žiniatinkliuose teikiamos elektroninės viešosios paslaugos, apžvelgiama jų teikimo situacija, plėtros tendencijos. Darbe, naudojant empirinius (analizė, palyginimas, apibendrinimas) socialinių tyrimų metodus, analizuojamos elektroninių viešųjų paslaugų atsiradimo ir vystymosi tendencijos, jų plėtra. Elektroninės viešosios paslaugos, jų teikimas šiuolaikinėje visuomenėje yra neatskiriama švietimo sistemos dalis.<br>Electronics public services, provided in the networks of Lithuanian universities are analysed in the Master’s degree work; the situation of availability of public e-services as well as the tendencies for development are reviewed. Public electronic services, their provision for the contemporary society is very important phenomenon in the educational system as well.
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Ilg, Markus. "Wissensmanagement mit elektronischen internen Wissensmärkten /." Lohmar [u.a.] : Eul, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2712300&prov=M&dok_var=1&dok_ext=htm.
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Vyšniauskas, Jonas. "Atsiskaitymai e. versle: ypatumai ir naujos tendencijos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140127_132836-89458.
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Alternatyvių atsiskaitymų e. versle sistemos pradeda kelti rimtą grėsmę tradiciniams atsiskaitymams elektronine bankininkyste, mokėjimo kortelėmis ar grynaisiais pinigais. Todėl būtina detaliau išsiaiškinti kokie yra alternatyvių atsiskaitymų ypatumai, kurie veiksniai vartotojams yra svarbiausi ir kokie yra alternatyvūs atsiskaitymo būdai. Tai siekiama padaryti išanalizuojant mokslinę literatūrą, pateikiant pagrindines alternatyvių atsiskaitymų sistemas, atliekant alternatyvių atsiskaitymų palyginamąją analizę ir vartotojų bei verslo subjektų naudojimosi alternatyviais atsiskaitymais ypatumų tyrimą.
Tyrime ir darbe naudojami įvairūs mokslinės analizės metodai. Įvairios mokslinės literatūros, leidinių, straipsnių, naujienų ir kitų tyrimų ir šaltinių teorinė analizė. Įvairi statistika paimta iš įvairių statistiką renkančių tinklalapių bei institucijų, bei atliktas nestandartinis empirinis tyrimas anketinė apklausa ir tirta tikslinė internetinė bendruomenė, kuri naudojasi alternatyviais atsiskaitymais. Šiuo tyrimu siekiama atskleisti alternatyvių atsiskaitymų ypatumus ir tendencijas.
Darbo rezultatai teigia, jog pagrindinės naudojamos sistemos yra PayPal, Mokėjimai.lt, Skrill, WebMoney, BitCoin ir kitos anonimiškumu pasižymėjusios nebeveikiančios sistemos (E-Gold, LibertyReserve ir kt.). Respondentai renkasi alternatyvius atsiskaitymo metodus atsiskaitant gyvenime ir perkant internetinėje parduotuvėje, jei tik yra tokia galimybė. Taip pat galima daryti išvadą, jog respondentai... [toliau žr. visą tekstą]<br>Alternative payments in e. business begin to pose a serious threat to the traditional payments such as electronic banking, credit and debit cards or cash. Therefore, it is necessary to find out what are the features of alternative payment methods, which factors are the most important and what are the trends. All this work is done by analyzing the scientific literature, introducing main alternative payment systems, making the alternative payment system comparative analysis and making a survey of consumer and business use of the alternative payment system features and trends.
There are various techniques used in this study. Theoretical analysis is done in the use of various scientific literatures, publications, articles, news and other sources of research papers. Various statistics are taken from various websites and other sources. The study includes a non-standard empirical survey on target group of the online community, which uses alternative payment systems. This study aims to reveal the alternative payment features and trends.
The results display that the main system used are PayPal, Mokėjimai.lt, Skrill, WebMoney, BitCoin and other distinguished defunct anonymous systems (E-gold, LibertyReserve, etc.). Respondents prefer alternative methods when buying in e. shop if there is only such a possibility. It can also be concluded that the respondents are more likely to give up banks and their payment methods rather than cash payments. Respondents also notice that the use of... [to full text]
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Holm, Pontus, and Max Banfalvi. "The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104661.
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Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. By reviewing recent research, indications that SMMA has a relationship with other items in the form of Brand Image and Purchase intention becomes clear. Therefore, the authors attempt to examine this relationship even further in order to contribute to the already established scientific body. Furthermore, previous research declared a gap in terms of context which this study aimed to fulfill. Purpose: The purpose of this study was to examine how Social Media Marketing Activities affect consumer purchase intention through brand image as the mediator. The authors aimed to contribute to already existing research and propose implications, especially of the electronic industry context which can be further examined in the future. Methodology: The study was of quantitative nature with a deductive approach which enabled the authors to deduce and create four hypotheses from the basis of existing literature. The research design of the thesis was cross-sectional where the authors created an online questionnaire in order to gather primary data. The sample was gathered through a non-probability sampling technique called convenience sampling which gathered 141 responses. Findings: Of the four hypotheses stated, all of them were accepted. Therefore, the authors of this paper could argue for the findings that SMMA was shown to have a significant impact on brand image. Secondly, brand image was evident to have a significant impact on purchase intention. Thirdly, brand image was shown to mediate the relation between SMMA and purchase intention. Lastly, SMMA also showed a significant impact on purchase intention. Another finding was that none of the control variables (gender, frequency of online purchase) was shown to have a significant impact on the results. Conclusion: The authors of this paper concludes that SMMA affects consumer purchase intention through brand image as a mediator within the context of the Swedish electronic industry.
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Krielow, Anderson. "Compra de serviços eletrônicos (E-services) no mercado B2B: fatores motivadores e inibidores para as micro e pequenas empresas (MPEs)." Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5353.
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Previous issue date: 2016-03-28<br>CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>É sabido que a Internet tem crescido vertiginosamente no contexto empresarial brasileiro. Nas empresas prestadoras de serviços eletrônicos (e-services), a compreensão do comportamento de compra on-line reforça as estratégias de venda de serviços pelo canal da Internet. Para as empresas consumidoras se habilitarem a utilizar e a comprar e-services, é fundamental que os prestadores de serviços conheçam as motivações, os receios e as resistências consideradas na compra de um serviço on-line. Para o desenvolvimento da pesquisa, foi criada uma escala e testado um modelo teórico contemplando os construtos, Iniciativa da Gestão, Fatores Externos, Conveniência, Segurança no Acesso aos Dados, Falta de Tempo, Falta de Conhecimento e Experiência, Custo, Risco Percebido, Limitações Tecnológicas, Intenção de Compra e Comportamento de Compra, considerando suas respectivas hipóteses. Para tanto, foi realizado um levantamento teórico que aborda o comércio eletrônico (e-commerce) de produtos e serviços, bem como a compreensão e a análise de construtos que afetam o comportamento de compra de serviços on-line. Posteriormente, realizou-se uma pesquisa qualitativa a partir de 28 entrevistas com Micro e Pequenas Empresas (MPEs) do Rio Grande do Sul, para estruturar os construtos e construir a escala. Considerando como pesquisa principal a quantitativa, realizou-se um levantamento (survey) com uma amostra de 537 MPEs do RS, a fim de investigar os aspectos apresentados anteriormente. A análise dos resultados foi feita com base em estatísticas multivariadas e realizou-se primeiramente, uma análise fatorial exploratória para agrupar as variáveis e confirmar o Modelo Teórico. Utilizou-se a Modelagem de Equações Estruturais para testar o modelo, investigar e analisar os elementos que compõem o fenômeno de estudo. Diante disso, foi possível propor uma escala para medir os fatores motivadores e inibidores, bem como a intenção e o comportamento de compra de e-services por MPEs no mercado B2B. Os resultados da pesquisa apontam que Modelo Teórico apresentou índices satisfatórios, considerando-se o ineditismo da escala. As contribuições que prevalecem são a comprovação de que a Iniciativa da Gestão, a Conveniência e a Segurança no Acesso aos dados dos Serviços On-line são fatores motivadores que influenciam positivamente a Intenção de Compra de e-service; a Falta de Conhecimento e Experiência, o Custo Elevado e o Risco Percebido são fatores inibidores que influenciam negativamente Intenção de Compra de e-service pelas MPEs no mercado B2B; e que a Intenção de Compra tem influência positiva sobre o Comportamento de Compra das Empresas estudadas<br>It is known that the Internet has grown dramatically in the Brazilian business environment. In companies providing electronic services (e-services), the understanding of online buying behavior reinforces the strategies of selling services by the internet channel. In order to enable consumer companies to use and to buy e-services, it is critical that service providers know the motivations, fears and resistances considered when purchasing an online service. For the development of this research, a Theoretical Model was tested contemplating the constructs, Management Initiative, External Factors, Convenience, Safety Data Access, Lack of Time, Lack of Knowledge and Experience, Cost, Perceived Risk, Technological limitations, Purchase Intent and Purchase Behavior, considering their respective cases. To this end, it was conducted a theoretical survey that covers electronic commerce (e-commerce) of products and services, as well as the understanding and analysis of constructs that affect the online services buying behavior. Subsequently, it was carried out a qualitative research from 28 interviews with Micro and Small Enterprises (MSEs) in Rio Grande do Sul (RS) to structure the constructs and to build scale. Considering primary the quantitative research, we carried out a survey with a sample of 537 MSEs in RS in order to investigate the issues presented above. The analysis was based on multivariate statistics and held first an exploratory factor analysis to group the variables and to confirm the Theoretical Model. We used the structural equation modeling to test the model, to investigate and to analyze the elements that compose the phenomenon of study. Thus, it was possible to propose a scale to measure the motivating factors and inhibitors, as well as buying behavior and buying intent of e-services for MSEs in B2B market. The research results indicate satisfactory indexes of the Theoretical Model, considering the uniqueness of the scale. Prominent contributions are the proof that Management Initiative, Convenience and Safety Data Access of Online Services are motivating factors that positively influence the Purchase Intent of e-service; Lack of Knowledge and Experience, High Cost and Perceived Risk are inhibiting factors that influence negatively Purchase Intent of e-service for MSEs in B2B market; and Purchase Intent has a positive influence on the Purchase Behavior of studied companies.
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Elias, Troy R. C. "E-Fluence at the Point of Contact: Impact of Word-Of-Mouth and Personal Relevance of Services on Consumer Attitudes in Online Environments." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1243885230.
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Wei, Chen. "Multi-collaborative filtering trust network for online recommendation systems." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2550571.
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Silva, João Pedro Tavares da. "O perfil do consumidor de livros eletrónicos em Portugal." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/16765.
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Mestrado em Marketing<br>Hoje, 40% da população mundial está na internet, e este número
continua aumentar a cada segundo. Resultado da integração da internet
na vida das pessoas e das organizações, surgiu o comércio eletrónico,
que já soma milhões de adeptos em Portugal. Produtos virtuais e
intangíveis viram no comércio eletrónico a solução ótima para o seu
escoamento, tal é o caso do e-book, que registou nos últimos anos
números de vendas superiores às dos livros impressos. Com um
mercado de alto crescimento que já deu provas do seu potencial de
expansão no meio internacional, é curiosa a falta de informação sobre o
seu funcionamento em território nacional. O presente estudo estabelece
os parâmetros que caracterizam o consumidor de e-books português,
pretendendo assim colmatar a falta de informação existente e
estabelecer-se como base de apoio para as decisões de gestão dos
retalhistas e editoras. A partir dos resultados recolhidos através de um
questionário online, descobrimos que é nos homens e nas gerações mais
velhas que se encontra a maior proporção de leitores e compradores de
e-books; contudo, a natureza da sua utilização está fortemente
relacionada com o meio profissional. Em contrapartida, é nas gerações
mais jovens, onde o número de leitores é menor, que se verifica maior
abertura e-book, mas a falta de disponibilidade e informação impõem-se
como constrangimentos à adoção.<br>Today, about 40% of the world’s population is online, and this number
keeps increasing every second. As consequence of internet’s integration
amongst both individual people and organizations, electronic commerce
was born and already won over millions of customers in Portugal. Virtual
and intangible products saw in this type of commerce an optimal way of
selling, and such was the case of the electronic book, whose registered
sales were higher than the regular print books in the latest years. With a
high-growing market whose potential was already proven internationally,
it’s only curious to observe the lack of information about its development
inside national borders. The current paper aims to build the profile for the
Portuguese e-book reader, thus counteracting the existing lack of
information and establishing itself as a basis for future managerial
decisions yet to be taken by national retailers and publishers. From the
results collected through an online questionnaire, we identified larger
proportions of e-book users and buyers amongst men and older
generations; however, professional reasons play an important part in this
behavior. Younger generations are the less significant users, but also the
most willing to adopt the e-book, a behavior that seems to be restrained
by the lack of availability and information.
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Rajagopal, A. "IMAGINE : An Intelligent Electonic Marketplace." Thesis, Indian Institute of Science, 2001. http://hdl.handle.net/2005/254.
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In recent times, the Internet revolution has spawned numerous innovative enterprises-virtual companies, and electronic markets. Electronic markets (or digital markets) are scalable web-based platforms for buyers, sellers, marketmakers, and brokers to carry out business transactions. Over the last two years, there has been a proliferation of such E-Markets on the web.
In this thesis, we develop an E-marketplace, which we call IMAGINE (Intelligent Market with AGents and Integrative NEgotiations) that improves upon the existing state-of-the-art in several non-trivial ways. IMAGINE combines the best features of existing E-marketplaces with several innovations. The thesis describes the conceptualization, analysis, and design of IMAGINE and provides details of implementation of a prototype of IMAGINE at the Electronic Enterprises Laboratory, Department of Computer Science and Automation, Indian Institute of Science.
IMAGINE is a collaborative, co-operative, intelligent E-Market that maximizes the combined utility value of the all traders involved. IMAGINE has several distinctive features:
• It uses an innovative business model, which is intelligent in the sense of perceiving
the nature of the market and market forces and using this market intelligence in
matching buyers with sellers and in determining the prices.
• It uses integrative negotiations, which make it attractive for buyers and sellers to
reveal their true business interests and valuations.
• A sound and robust software architecture for a web-based implementation using
best practices in object technology.
• Implementation of a prototype of IMAGINE has been carried out using leading edge
Internet technologies such as multi-agent technology, Jini, and Javaspaces.
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Quiñones, Cesar. "Implementation business-to-consumer electronic commerce website using asp.net web programming framework." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.
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The purpose of this project is to demonstrate an integration of real world, real time e-commerce with the knowledge and experience gained in participating in the Masters of Business Administration -- Information Management program at California State University, San Bernardino. It is this knowledge and experience that is used to create a Business-To-Consumer (B2C) electronic commerce application (ECA) using available Internet and information management technology. This project presents all aspects of the simulation beginning with the background research of the canine services and supplies industry and ending with an e-commerce simulation and post implementation audit.
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Mynařík, Jan. "Aktuální trendy spotřebitelského chování." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72696.
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This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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Butler, Patrick Denis. "By popular demand : marketing change in the arts." Thesis, University of Ulster, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342307.
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Offensend, Elizabeth Gillette. "Crafting a Space: A Feminist Analysis of the Relationship Between Women, Craft, Business and Technology on Etsy.com." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/892.
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In recent years, craft fairs, shows and markets where crafters sell their handmade goods such as pottery, jewelry, handmade clothes and needlework have grown in popularity across the United States. A common intent among individuals in this community echo political statements made by the turn of the century Arts and Crafts movement, while there are political aspects of the community that can also be seen as an extension of the third wave feminist do-it-yourself (DIY) ethic of the late 1990s. This newly enlarged community of crafters that congregates in person also has a strong online presence. Etsy.com plays a large role in this community. The introduction of websites such as Etsy.com to the communities they serve has widespread impacts. The aim of this study is to analyze how Etsy.com impacts the lives of women who use the website to earn income. Following ethnographic traditions, the researcher interviewed five community members. The focus was on thick description of the DIY community and thematization of interview narratives. To meet participant observation criteria, the researcher also volunteered at the Independent Publishing Resource Center (IPRC) in Portland, Oregon for 4 months. Additionally, the researcher conducted a textual analysis of blogs, websites, artwork, and other sources of data collected from the online hand crafting community. The study presents and discusses the themes that emerged from the data, including women's work, feminism and technology, the crafters' political statements, the crafters as owners of legitimate businesses, and Etsy.com's impact on local economy. The results paint a picture of the community (both on and offline) and how Etsy.com helps to shape this. The researcher then discusses how to assess the impacts tools such as community websites will have on the communities they serve.
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Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.
Full textAbstract:
E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.
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Nwoffiah, Lucy Chineze. "E-commerce: the impact of internet technology on retailing." Thesis, Cape Peninsula University of Technology, 2005. http://hdl.handle.net/20.500.11838/1771.
Full textAbstract:
Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2005<br>Where customers have freedom of choice, their level of satisfaction will
determine if they are loyal, long-term and profitable customers. If customers
are not satisfied they will take their business elsewhere.
The increase in the level of satisfaction in key element areas would increase
overall customer satisfaction and increase customers' future behaviours such
as purchasing on the Internet and recommending the e-retail websites to
others.
This thesis also explains in the previous chapters that early adopters of eretailing
exhibited more of the elements of service transactions than goods
transactions and that these elements best explain the e-retailer-consumer
relationship. Creating the trust between a customer and its service provider
{e-retailer} is one of the key factors in ensuring customer loyalty and
retention. Other challenges that were discussed include controlling customer
data, integrating on-offline orders, delivering goods cost effectively and
handling of returns. Strategies e-retail businesses implement and use in
improving product and service quality, gain market share and maintain
greater customer loyalty were discussed in this research.
If the e-retail businesses can continue to improve consumers' satisfaction
they will be rewarded with continued improvement in overall customer
satisfaction, customer loyalty and retention and increase profitability. While
the Internet certainly poses new challenges for e-retailers, and offers them
invaluable new tools, a spate of new research suggests that there is no
reason for traditional retailers to consider themselves doomed. The big
question is: how does Internet technology assist e-retail businesses to create
loyal e-customers?
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Grigaravičienė, Regina. "Elektroninės valdžios įtaka visuomenei." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20060317_140521-34733.
Full textAbstract:
Theses deal with opportunities of e-government, possible changes in the society after implementation of e-government projects, provision of high level electronic public services (EPS) which are recommended by the EU program documents. They also analyse supply and demand of e-government services in the society, level of society satisfaction by e-government services, influence of e-government to the sphere of rapidly developing and improving technologies. Theses present and analyse samples of e-government services of foreign countries which enable to assess shortcomings of services, future perspectives of other countries. Theses analyse e-government situation in Lithuania.