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Dissertations / Theses on the topic 'Electronic Product'

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Published: 4 June 2021

Last updated: 18 June 2025

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Kuhn, Kerri-Ann. "The impact of brand and product placements in electronic games." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/36375/1/Kerri-Ann_Kuhn_Thesis.pdf.

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In an environment where it has become increasingly difficult to attract consumer attention, marketers have begun to explore alternative forms of marketing communication. One such form that has emerged is product placement, which has more recently appeared in electronic games. Given changes in media consumption and the growth of the games industry, it is not surprising that games are being exploited as a medium for promotional content. Other market developments are also facilitating and encouraging their use, in terms of both the insertion of brand messages into video games and the creation of brand-centred environments, labelled ‘advergames’. However, while there is much speculation concerning the beneficial outcomes for marketers, there remains a lack of academic work in this area and little empirical evidence of the actual effects of this form of promotion on game players. Only a handful of studies are evident in the literature, which have explored the influence of game placements on consumers. The majority have studied their effect on brand awareness, largely demonstrating that players can recall placed brands. Further, most research conducted to date has focused on computer and online games, but consoles represent the dominant platform for play (Taub, 2004). Finally, advergames have largely been neglected, particularly those in a console format. Widening the gap in the literature is the fact that insufficient academic attention has been given to product placement as a marketing communication strategy overall, and to games in general. The unique nature of the strategy also makes it difficult to apply existing literature to this context. To address a significant need for information in both the academic and business domains, the current research investigates the effects of brand and product placements in video games and advergames on consumer attitude to the brand and corporate image. It was conducted in two stages. Stage one represents a pilot study. It explored the effects of use simulated and peripheral placements in video games on players’ and observers’ attitudinal responses, and whether these are influenced by involvement with a product category or skill level in the game. The ability of gamers to recall placed brands was also examined. A laboratory experiment was employed with a small sample of sixty adult subjects drawn from an Australian east-coast university, some of who were exposed to a console video game on a television set. The major finding of study one is that placements in a video game have no effect on gamers’ attitudes, but they are recalled. For stage two of the research, a field experiment was conducted with a large, random sample of 350 student respondents to investigate the effects on players of brand and product placements in handheld video games and advergames. The constructs of brand attitude and corporate image were again tested, along with several potential confounds. Consistent with the pilot, the results demonstrate that product placement in electronic games has no effect on players’ brand attitudes or corporate image, even when allowing for their involvement with the product category, skill level in the game, or skill level in relation to the medium. Age and gender also have no impact. However, the more interactive a player perceives the game to be, the higher their attitude to the placed brand and corporate image of the brand manufacturer. In other words, when controlling for perceived interactivity, players experienced more favourable attitudes, but the effect was so weak it probably lacks practical significance. It is suggested that this result can be explained by the existence of excitation transfer, rather than any processing of placed brands. The current research provides strong, empirical evidence that brand and product placements in games do not produce strong attitudinal responses. It appears that the nature of the game medium, game playing experience and product placement impose constraints on gamer motivation, opportunity and ability to process these messages, thereby precluding their impact on attitude to the brand and corporate image. Since this is the first study to investigate the ability of video game and advergame placements to facilitate these deeper consumer responses, further research across different contexts is warranted. Nevertheless, the findings have important theoretical and managerial implications. This investigation makes a number of valuable contributions. First, it is relevant to current marketing practice and presents findings that can help guide promotional strategy decisions. It also presents a comprehensive review of the games industry and associated activities in the marketplace, relevant for marketing practitioners. Theoretically, it contributes new knowledge concerning product placement, including how it should be defined, its classification within the existing communications framework, its dimensions and effects. This is extended to include brand-centred entertainment. The thesis also presents the most comprehensive analysis available in the literature of how placements appear in games. In the consumer behaviour discipline, the research builds on theory concerning attitude formation, through application of MacInnis and Jaworski’s (1989) Integrative Attitude Formation Model. With regards to the games literature, the thesis provides a structured framework for the comparison of games with different media types; it advances understanding of the game medium, its characteristics and the game playing experience; and provides insight into console and handheld games specifically, as well as interactive environments generally. This study is the first to test the effects of interactivity in a game environment, and presents a modified scale that can be used as part of future research. Methodologically, it addresses the limitations of prior research through execution of a field experiment and observation with a large sample, making this the largest study of product placement in games available in the literature. Finally, the current thesis offers comprehensive recommendations that will provide structure and direction for future study in this important field.

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Wang, Dan, and Liuzi Yang. "Customer Buying Behavior : - Online shopping towards electronic product." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.

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ABSTRACTOnline shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate. Key words: online shopping, electronic product, customer buying behavior, factors

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Lau, Alfred Shuk Yin. "Analysis and improvement of the product life cycle in an electronic product manufacturing company." access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?msc-meem-b21417581a.pdf.

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Thesis (M.Sc.)--City University of Hong Kong, 2006. Title from title screen (viewed on Oct. 5, 2006) "Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the degree of Master of Science in enterprise technology and management." Includes bibliographical references.

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Manakitsirisuthi, Thitiya. "A knowledge management system for product End-Of-Life : Application to electronic product recycling." Thesis, Lyon 2, 2012. http://www.theses.fr/2012LYO22006/document.

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Aujourd’hui, la compétition croissante, l'expansion des marchés et les progrès de la technologie engendrent un raccourcissement du cycle de vie des processus de développement des produits afin d’en améliorer les performances en termes de délai, coût et qualité. Ce raccourcissement du cycle de vie a engendré un accroissement des volumes de déchet généré et des conséquences que cela peut avoir sur l’environnement. Au niveau de l’Union européenne, des directives ont été introduites, tels que la gestion des déchets d'équipements électriques et électroniques (WEEE), la restriction de l'utilisation de certaines substances dangereuses dans les équipements électriques et électroniques (RoHS) et les directives pour le traitement des batteries usagées (Battery); ces directives permettent de limiter l'utilisation et le recyclage des substances dangereuses nocives pour la santé et pour l'environnement.Ces nouvelles réglementations et normes, permettant de gérer de manière efficace les retours et la fin de vie des produits (recovery process), ont été mises en place afin d'obliger les entreprises à assumer leurs responsabilités en termes de gestion des produits en fin de vie. Certaines entreprises ont montré que les produits recyclés ou réutilisés peuvent être une source supplémentaire de revenu (recyclage des matériaux, ou réutilisation des composants après démontage) dans le processus de fabrication.Ces connaissances liées à la performance environnementale (au niveau des processus de conception, de production, de transport, d’entreposage, de récupération…) devraient êtres saisies, évaluées et capitalisées dans des bases de connaissances afin d’être prisent en compte durant les différents phases du cycle de vie des produits.Nos travaux de recherche proposent donc de développer une architecture de gestion des connaissances (Knowledge Management Architecture) basée sur un Système Multi-Agents. L’objectif est de proposer un système qui met l'accent sur les concepts de « durabilité des produits et des cycles de vie », en établissant des liens entre des Agents Logiciels détenteurs de connaissances liées à la réglementation environnementale et les Systèmes d’Information de type PLM. Ces interconnexions permettront aux décideurs de prendre en compte les impacts environnementaux dans leurs décisions et ceci à chaque phase du cycle de vie des produits The increasing of competition, expanding markets and advanced technology create shorten lifecycle and the development process to improve product performance in terms of time, cost and quality. These shorten products lifecycle have led to increase volumes of waste generation and consequence impact to environment. EU directives have been introduced, such as Waste Electrical and Electronic Equipment (WEEE), Restriction of the use of certain Hazardous Substances in electrical and electronic equipment (RoHS) and guidelines for the treatment of waste batteries (Battery), these directives are used to handle the hazardous substances which are harmful to human health and the environment.These regulations and standards have been put in place to force companies take their responsibilities on managing their products when reach to the end of life. Some companies have found that the returned product can be recycled or reused as an additional source of income (material recycling, or reuse of components after disassembly) in the manufacturing process.Knowledge related to the environmental performance (in terms of process design, production, transportation, storage, etc.) should be captured, evaluated and stored in knowledge base in order to share between users in different phases of the product lifecycle.Therefore, this research proposes a Knowledge Management Architecture based on a Multi-Agent System approach. The objective of this work is to propose a system that focuses on the concept of "sustainability” of products lifecycle by establishing the link between agents, who hold knowledge related to the environmental performances, and PLM system. The connection encourages companies considering the environmental impacts in their decision making at every stage of product lifecycle

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Huang, Tsu-Te. "Managing Electronic Product Development and Supplier Integration Activities in Taiwan: The Moderating Role of Knowledge Sharing." Thesis, Griffith University, 2010. http://hdl.handle.net/10072/366999.

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The advent of rapidly advancing information technologies and fierce global competition has forced manufacturing companies to rethink traditional business models and practices. Information systems are widely used for supporting real-time decision making throughout the entire geographically diverse operations of the modern manufacturing company. Additionally, the importance of employee empowerment has been recognised and supported by organisational learning and sharing programs. Undoubtedly, past literature supports the view that the integration of supply chains and innovative product development practices not only involve the more visible flow of tangible resources and assets, but also the integration and reproduction of intangible assets such as expertise and knowledge. Given that integrated supplier management (ISM) and new product development (NPD) are two of the most essential business activities in manufacturing companies and intangible assets have come to the forefront in the knowledge economy, an important issue that has been raised within this context is how the knowledge sharing (KS) process can leverage ISM and NPD activities to gain sustained competitive advantage. Asia has become the manufacturing centre of the modern world and Taiwanese electronic manufacturing companies have gained a dominant market share in the international information technology (IT) hardware market within a relatively short period of 15 years. It has long been understood how innovative ISM and NPD practices have helped position the Taiwanese electronic manufacturing sector to be a prominent global player, however there is still limited understanding as to how effective KS practices have directly or indirectly contributed to their success. Thus, the primary aims of this study was to provide evidence which supports the concept that KS is an essential enabler for leveraging heightened outcomes from ISM and NPD processes, ultimately generating higher levels of business performance (BP). More importantly, the study also seeks to reveal some of the actual higher order KS practices implemented, which have been pivotal to its leveraging power to these processes, within Taiwanese electronic manufacturing companies. Such deeper insights could serve as invaluable references for their counterparts in the other economies, which are also striving to upgrade the technical and managerial competence of their manufacturing practices. To a large extent, previous research studies have provided a great deal of knowledge about the essential roles of NPD and ISM in improving the BP of manufacturing companies. However, there is still a demand for shifting research focus toward empirical studies that investigate the actual implementation of KS in manufacturing companies; especially to uncover how KS actions interact with other key manufacturing business activities. Thesis (PhD Doctorate) Doctor of Philosophy (PhD) Griffith School of Engineering Science, Environment, Engineering and Technology Full Text

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Sharp, Jonathan Anthony. "Interaction design for electronic product design using virtual simulations." Thesis, Brunel University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387487.

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Boran, Canice P. (Canice Patrick) 1967. "Implementing lean methodologies in automotive electronic product development processes." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/88337.

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Cheung, Sarah Wai Ying. "Product specification management practices in new product development an exploratory study of the Hong Kong electronic industry /." access full-text access abstract and table of contents, 2005. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?msc-meem-b19912948a.pdf.

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Thesis (M.Sc.)--City University of Hong Kong, 2005. Title from title screen (viewed on Jan. 10, 2006) "A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Science in Engineering Management." Includes bibliographical references.

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Al-Soufi, Ali M. A. "Multimedia product selector using X.500 directory service." Thesis, University of Nottingham, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.259861.

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Phillips, William Weller 1957. "Jidoka for product development of electronic modules for automotive applications." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/91789.

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Rigoni, Jennifer A. (Jennifer Anne) 1974. "Assessing materials risk in purchased electronic components during product design." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/84329.

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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2002. Includes bibliographical references. by Jennifer A. Rigoni. S.M.

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Knotzer, Nicolas. "Product recommendations in e-commerce retailing applications." Frankfurt, M. Berlin Bern Bruxelles New York, NY Oxford Wien Lang, 2006. http://d-nb.info/986779628/04.

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Johansen, Kerstin. "Collaborative Product Introduction within Extended Enterprises." Doctoral thesis, Linköping : Dept. of Mechanical Engineering, Univ, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-7668.

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Schneider, Christoph. "Positioning products in business-to-consumer electronic commerce : differential effects of product positioning on affect and cognition." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/c_schneider_070907.pdf.

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Hinkle, Veronica Del Carmen. "Microsoft product reaction cards: identifying cultural differences from Hispanic consumers’ feedback." Diss., Wichita State University, 2012. http://hdl.handle.net/10057/5583.

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Current research on Hispanic consumers focuses on Hispanics as a market segment, not their user experience, usability preferences, or cultural differences. Two studies evaluated the effectiveness of three versions of the Microsoft Product Reaction Cards (MPRC) tool in Spanish when capturing user experience feedback from Hispanic consumers. The MPRC tool (Benedek and Miner, 2002) is typically used by usability and user experience researchers and practitioners to gauge perceived desirability of products or services. Study 1 examined whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation of the MPRC tool they were provided (direct translation, translator-validated, and user-validated). Study 2 examined whether experts in the field of user experience, usability, and design (typical users of the MPRC tool for research purposes) perceived any differences in the results obtained from the three Spanish translations in terms of the usefulness and richness of the user feedback. Results from study 1 indicate that the participants in the direct-translation list and translator-validated list were not significantly more satisfied than the participants using the user-validated list. Furthermore, translation quality ratings were not significantly different per translation condition. Participants seemed resilient to translation quality perhaps due to their bilingualism. Results from study 2 indicated that experts did not rate the usefulness and richness of the results higher for the user-validated condition than for the other two conditions. Nonetheless, experts felt they could generate themes based on the results provided. These results suggest that a translator-validated translation is adequate and comparable to a user-validated translation in terms of translation quality and ability to yield useful results. Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology

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Abell, Thomas Edward. "Evaluation and improvement of the prototyping process in electronic product development." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/32165.

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Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Materials Science and Engineering, 1995, and Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1995. Includes bibliographical references (p. 81-82). by Thomas E. Abell. M.S.

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Lin, Wen. "Collect to resell a profitable strategy for green electronic product manufacturers /." [Ames, Iowa : Iowa State University], 2008.

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Belcher, Kimberlee Neil. "Interactivity and personalization in product presentation on e-commerce websites." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/4262.

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Thesis (M.A.)--University of Missouri-Columbia, 2005. The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (November 27, 2006) Includes bibliographical references.

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Yu, Da. "Dynamic responses of PCB under product level free drop impact." Diss., Online access via UMI:, 2008.

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Thesis (M.S.)--State University of New York at Binghamton, Thomas J. Watson School of Engineering and Applied Science, Department of Mechanical Engineering, 2008. Includes bibliographical references.

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Casey, Susan C. "Product development and marketing of cull cows /." abstract and full text PDF (UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1461531.

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Thesis (M.S.)--University of Nevada, Reno, 2008. "December, 2008." Includes bibliographical references (leaves 27-31). Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2009]. 1 microfilm reel ; 35 mm. Online version available on the World Wide Web.

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Pearce, William S. "Management of microcircuit obsolescence in a pre-production ACAT-ID missile program." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Dec%5FPearce.pdf.

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Thesis (M.S. in Program Management)--Naval Postgraduate School, December 2002. Thesis advisor(s): David F. Matthews, Amy J. Grover. Includes bibliographical references (p. 81-86). Also available online.

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Jingzhi, Guo, and n/a. "Integrating Ad Hoc Electronic Product Catalogues Through Collaborative Maintenance of Semantic Consistency." Griffith University. School of Computing and Information Technology, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050824.125257.

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Existing electronic markets are fragmented in the sense that each is an information island. The interoperation of product information between them is difficult especially in semantics communication. This prevents the formation of global electronic markets and the lowering distribution cost through market globalisation. The traditional and contemporary ap-proaches of product standardisation and ontology mediation could solve the problem only if all markets could adopt the same product standards, or mediation systems could mediate all heterogeneous standards and markets without semantic conflicts. However, problems generally exist in adopting a universal standard or mediating all markets through existing mediation systems. A reflection of the issue is that there are millions of ad hoc electronic product catalogues (EPCs) situated in small and medium sized enterprises (SMEs), where each EPC is a semantic community, often not aware of standards and mediation systems due to its ad hoc nature. This thesis focuses on the semantic integration of autonomous ad hoc EPCs, which are semantically inconsistent with each other. Firstly, a novel Collaborative Concept Exchange (CONEX) approach is developed for the se-mantic integration of ad hoc EPCs. Using this approach, a PRODUCT MAP is first built based on the theories of semiotic analysis and market segmentation. It functions as an analytical framework to articulate ad hoc EPCs, and answers the questions: what are the general char-acteristics of ad hoc EPCs, what are their heterogeneous relations, and how they are unevenly distributed in fragmented electronic markets. Within this framework, an abstract representa-tion of ad hoc EPCs is proposed using the articulated elements that are simple and manipu-lable. Major contributions of this framework include: the models of the abstract representa-tion of ad hoc EPCs on their structures, concepts and contexts; the semantic integration conditions of heterogeneous ad hoc EPCs; and a ConexNet of market network topology that captures the characteristics of ad hoc EPCs that are unevenly distributed in fragmented elec-tronic markets. Secondly, a three-layer CONEX information model is proposed to integrate ad hoc EPCs based on the PRODUCT MAP, which provides a trichotomy of systems, designers and users. The strategy behind the model is the separation of structure from concept and context, and hence they can be independently managed to resolve semantic conflicts between ad hoc EPCs. The major contributions of this model include the CONEX framework, collaboration mechanism and context transformation. The CONEX framework presents a formal characteri-sation and reconstruction of the structures of ad hoc EPCs based on a CONEX structure model and a CONEX grammar. It provides a formal specification for representing ad hoc EPCs including concept structure, classifier structure and mapping structure. The semantic conflicts in designing the concepts of ad hoc EPCs are resolved by a collaboration mecha-nism based on a semantic consistency model. The collaboration mechanism includes three key procedures: replicating unique concept identifiers and translating concept definitions be-tween common concepts of common EPCs; localising common concepts to local EPCs; and globalising local concepts to common EPCs. Users in the CONEX information model are not involved in any integration activities. They are provided with automatic and accurate concept exchange services through a mechanism of context transformation, which is designed based on an algorithm called Heterogeneous Concept Transformation. The separate integration of structures, concepts and contexts of ad hoc EPCs guarantees that the requirements of flexi-bility, evolvability and exactness of semantic integration have been met. Thirdly, the feasibility and features of the Collaborative Concept Exchange approach have been demonstrated in a prototype implementation that provides the services of collaborative concept design for semantic conflict resolution, and heterogeneous concept transformation for accurate and automatic concept exchange between ad hoc EPCs. A key contribution in the implementation level is the independent representation of the CONEX framework called XML PRODUCT MAP (XPM). XPM provides a feature of platform independence by con-forming to the standards of W3C XML, Simple Object Access Protocol and Web Services Description Language in both document specification and document transport. It is also a demonstration that the generic CONEX structure model and CONEX grammar can be imple-mented in any specific language such as XML for the particular scenarios of semantic integra-tion. With the aid of a collection of XPM document templates, two components called Con-cept Collaborator and Concept Transformer of the CONEX prototype are implemented to demonstrate how concepts are collaboratively designed to resolve semantic conflicts and how concepts are automatically and accurately exchanged between autonomous, heterogeneous and distributed ad hoc EPCs.

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Guo, Jingzhi. "Integrating Ad Hoc Electronic Product Catalogues Through Collaborative Maintenance of Semantic Consistency." Thesis, Griffith University, 2005. http://hdl.handle.net/10072/365489.

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Jonsson, Fredrik. "Product Related Environmental Work in Small and Medium Sized Enterprises in Thailand, Developing and Manufacturing Electrical and Electronic Products." Thesis, Linköping University, Department of Management and Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-8828.

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Small and Medium Sized Enterprises (SMEs) in Thailand that develop and manufacture electrical and electronic products are among other SMEs in the world meeting increasingly stringent legal and customer requirements related to environmental issues. Obstacles for the SMEs around the world to meet these requirements are almost the same in form of lack of knowledge, budget and resources. The differences between SMEs in Thailand and SMEs in the EU, Japan or even Korea are that these countries have been developed the eco-design concept and SMEs have been involved in eco-design activities for many years. This process and activities are new both for the SMEs and for the supporting institutes and organisations in Thailand. Thailand has just started to build up the infrastructure to support the SMEs to implement the eco-design concept and to work more with product related environmental issues. The focus right now for the SMEs in this research is to comply with the EU Directives, RoHS and WEEE, and this is where the main investments are made, e.g. in order to be able to export to the demanding EU market.This research is investigating what kind of environment demands that SMEs in Thailand that develop and manufacture electrical and electronic products have on their products, how they handle these requirements and also what obstacles there are for implementing a more product related environmental concept, also known as eco-design, Design for the Environment (DfE), Green Design or Environmentally Oriented Design. A research in form of interviews and factory visits has been done with five different SMEs in Thailand. These five SMEs have also participated in the first official eco-design projects in Thailand with funding from the government in Thailand and also some from the EU. Interviews have been conducted with involved parties in these project such as institutes and experts provided by Universities. These interviews were made in order to get their opinion and experience about the present situation for SMEs in Thailand that develop and manufacture electrical and electronic products to work with product related green issues.The research shows that these companies have the possibilities and conditions to work further on with the eco-design concept in the future. Their participation in the eco-design projects has been a good experience and there is evidence of strong support from the management and owners, environmental awareness, pro-active work and motivation among the companies. The obstacles are as mentioned above concerning lack of resources, knowledge and experience of how these environmental demands and requirements will affect the product development process. This lack of experience depends mostly on the fact that these eco-design projects are the first projects in this field for the companies. These five companies have now built up a fundamental knowledge but are still in need of further support. The communication between the SMEs and supporting parties are important and also one factor these five companies think is functioning well.

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Chen, Li. "User Decision Improvement and Trust Building in Product Recommender Systems." Lausanne : École polytechnique fédérale de Lausanne, 2008. http://library.epfl.ch/theses/?nr=4140.

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Jaillet, Hélène France. "Consumer search behavior in online shopping : the effects of novice versus expert product knowledge /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstract International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3035955.

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Lin, Mei-Hui, and 林美惠. "Product Design of Electronic Parking Brake." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/18291919027847457187.

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碩士 國立交通大學 機械工程系所 94 This study focuses on the product design of an electronic parking brake (EPB) system. A complete product design procedure from market survey, quality function development (QFD) method, mechanical design, control design, system integration, and system test is provided. Market survey includes commercial products review and patent analyses. The EPB patent population increases year by year after 1996. In addition, there are many brands of commercial vehicles, such as Jaguar, Audi, Renault, BMW, and Volkswagen, installing the system as an essential requirement. As a result, the EPB system is expected to be bright in the vehicle industrial. However, there are many disadvantages needed to be improved, such as complexity, noise, high cost, and low efficiency. After the introduction and survey of EPB, design specifications of the system can be identified. The QFD method is used for the product development. QFD is used to transform the customers’ requirements to the measurable engineering requirements, compare the available products, and determine the design target. Then, three mechanism concepts are created and evaluated. The best one, including a operator, a reducer, a self-locker, a manual releaser, and a balancer, is selected to be embodied. FEA is used to help select materials and ensure the enough strength after the CAD model is developed Finally, PC-based method is used to integrate the mechanism and electronics. The LabVIEW program controls the EPB in the virtual environment with considerations of various driving conditions. In addition, the sensor switch signals are fed back to PC to ensure the parking success. Then, testing instrumentation is built to verify the pulling force and practicability. Furthermore, the relation between the input motor torque and the output brake force is found for the application to other vehicles. Finally, the system specifications are compared with the QFD targets to be the criterion for future designs.

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Lin, Chien-Chuan, and 林建全. "An Attractiveness Study of Consumer Electronic Product." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/95133896190110995011.

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碩士 國立成功大學 工業設計學系碩博士班 94 The looks of consumer electronic product include 6 features that are shape, color, material, image, function, and decoration. This study is based on “Evaluation Grid Method” of Miryoku Engineering to find out what attractiveness of consumer electronic product attracts consumers. The result of this study concludes 8 attractiveness which are convenient design, fashion design, simple design, friendly design, imaginary design, quality design, special design, and curiosity arising. We define these 8 attractiveness as 37 attractiveness descriptions, and use them to analyze the influence of attraction and preference by “Quantification theory type I”. Therefore, the Multiple Correlation Coefficient of attraction is 0.9014 and preference is 0.8743. That means attraction and preference highly influence attractiveness, and curiosity arising this characteristic is the most highly one. Hence, the looks of consumer electronic product arising consumer’s curiosity can attract their attention, not only increase attraction but also preference. In accordance with the relation between attraction and preference, we conclude 4 attractiveness’s influence of consumers. The first one is “positive influence” (the influence of attraction and preference are all positive). The second one is “latent influence” (attraction is negative influence but preference is positive). The third one is “negative influence” (both attraction and preference influence are negative). The last one is “anti-effect influence” (attraction is positive influence but preference is negative). Herewith this study conclude “the relation between attraction and preference of attractiveness to provide reference resources for the purpose of designing looks and features, and then enhance the attraction of a new product to consumers.

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Kuo, Jun Yi, and 郭君怡. "Knowledge Management in projects environment of Product team communication—Taiwanese Electronic Brand Products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/zhh2tx.

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碩士 國立政治大學 科技管理研究所 97 As the business environment goes more challenging, all the organization functional projects in different stages need to start its work earlier than the product process. All the functional projects in different stages of the product process seem need to work almost at the same time to deal with the shorter product lifecycle. Managing through projects has become a standard way of doing business and now can be seen from an integral part of many organization’s business strategies. As Taiwanese electronic product companies transformed the critical RD and manufacturing knowledge which is from the project-based OEM/ODM business experience for decades to OBM business managing, the OBM Product Project covers all the product lifecycle and has wider working process than an OEM/ODM Project. The OBM Product Project creates product by several independent projects of different RD functional areas, which led by different team leaders, processing through all the stages of the product cycle. Without well interactions among the independent projects during an OBM Product Project’s lifecycle, once the knowledge assets lost between the projects working process connection, final product of the OBM Product Project can be fail or totally not match up the original product design. So how do the best Taiwanese electronic brand products make it? In this research you will find out what the real OBM Product Project working process is of the famous brand products as Acer, ASUS, MIO and HTC. How the independent projects communicate with upstream and downstream team to make the OBM Product Project successful. Also reveal the real working detail of all kinds of project leader in project team organization under different company organization. The structure of this research for cases writing and analyzing structure is following the New Product Project process and the Sequence of Knowledge Management process as the working process sequence to discuss the communication between project leaders and the interactions between the independent projects of the Product Project steps by Four Mode of Upstream-Downstream Interaction . The case materials is interviewed from 11 Product/Project Managers, also analyzed numerous second materials from magazines, reports, conferences and so on, working on revealing the real working process form all the independent projects of the OBM Product Project.

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Chen, Yi-chen, and 陳宜禎. "The process management of collaborative product development –a case of automobile electronic products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69327781685616209734.

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碩士 國立中央大學 工業管理研究所碩士在職專班 98 In competition environment, the pioneer, who has the leading position, often has the shortest time in the new product development process. However, there are some unexpected accident events happened during the new product development, which makes the schedule not been kept as we wish. Using DCOR and APQP, it enables to link all of the processes during the new product development. It makes each stage have suitable planning and to promote the key value of technology and intangible assets ability of enterprises effectively. Through the process management of new product development, we use APQP, FMEA, PPAP, MSA, SPC and CP (Control plan) to standardize procedure. This study applied APQP in automobile industry by using cross-function to promote the ability to shorten the time for producing new products.

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Yu, Hsin-Chao, and 余信超. "DFSS in ODM Electronic Product Development—A Case Study of Wireless Communication Product." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/gsbe35.

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碩士 國立交通大學 管理學院碩士在職專班工業工程與管理組 94 It was very popular to find the applications of various kinds of quality tools apply on the products development or the production improvement in the industry. If we just use quality tool alone, that only has limited improvement. How to improve the design quality of product through a good procedure and simple method, it will be the most attention and major care for enterprises. This research is tried with the systematic view of “Design for Six Sigma (DFSS )” process, combine with the quality tools of Kano model, reliability prediction of electronic equipment (failure rate analysis) and environmental / reliability testing to improve the design quality of ODM electronic products. We use an index YRR(One-Year Return Rate) from TL 9000 Quality Management System Requirements of the worldwide telecommunication industry to evaluate the measurable effect of product design quality. This DFSS procedure was practiced in M company actually. We find the average YRR result of ODM product family (with DFSS process) is better than OEM product family (without DFSS process). Its relative value can be up to 25 times of disparity and 1.12 sigma. On the application of DFSS, if we can fulfill the demand from customer and market, and use the resources of company effectively. That will contribute to develop out the method of product design to suit specified company, and then improve enterprise's competitiveness.

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林鴻儒. "The Research of Product Placements in Electronic Games." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/85202660688623570013.

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HSU, YU-FU, and 許宇富. "Waterproof design for electronic product integrated shell components." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/93t47w.

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碩士 東南科技大學 機械工程研究所 105 Consumer electronic product is the electronic equipments applied on daily lives，and the development for consumer electronic products has been increasingly diversified due to technology improvements. Actually， consumer electronic products belong to specific home appliance category with electronic components inside applied for entertaining，communication or other purposes，for example，home theater、LCD TV， LCD monitor、car devices、Global Positioning System (GPS)、electronic entertainin products、personal computer、satellite communication technology、transmission facilities like communication cables and fiber optic cables，computer components and mobile phone components are all included in this category. 　　This paper focus on integrated waterproof design for electronic device shells. From the content we will observe the unique waterproof design been applied with cutting edge injection technology built in. We have accomplished 1m underwater waterproof results assembling LCD monitor、light pipe、 upper case、I/O shielding and lower case，furthermore，related reliability test has been preformed to guarantee above results. Better than that， assembly convenience has been considered，thus，optimization has been implanted on structure and fixture design to lower assembly hours and then increase efficiency. 　　As for the research steps，we tend to understand product positioning and related specifications to then focus on design and material optimization， finally to implement related experiments for guarantee. The hardest part of this design is how to achieve waterproof results on every shell holes; also， all the design gating items and essential points has been listed in this paper with patent applied for upper/lower cover structure design.

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Nillbai and 白光華. "Constructing Product Configuration Management Models Under Electronic Environment." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/96037608853342173483.

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碩士 國立臺灣科技大學 工業管理系 91 The objective of thesis is to develop product data configuration management Models. Three management models are constructed for product documents (including image files, forms, and reports etc.), items, and projects, respectively, and each model consists of three dimensions, which are life cycle, structure, and authority. These three dimensions form the core of the configuration management models and each dimension contains several elements as follows. 1.Life cycle dimension includes six elements, which are New, Approve, Release, Frozen, Delete and Scrap. 2.Structure dimension has seven main elements such as Organization, Attribute, Document Link, Item Link, Content Category, and Version. Some other elements for enterprise’s special requirement may be included in this dimension. 3.Authority dimension contains three elements. They are Function Authority, Organization Authority, and Life Cycle Authority. A product development process of a monitor ODM (Original Design Manufacturing) is given to illustrate how the executing users, data transferring users, and query users can apply theses practical operations under the requirements of electronic product data applications. It includes Product Life Cycle, Data Structure, and Authority three elements. The three elements mentioned above are integrated and closely connected to bring out the benefits of product data configuration management. The thesis replenishes the research of product data configuration management only focus on one element in Data Structure in the past.

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Wang, Tung-Te, and 王同德. "Methodology for Environmental Impact and Performance Assessment of Product Life Cycle of Derivative Electronic Products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/5u5aca.

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碩士 國立臺北科技大學 工業工程與管理研究所 98 With increasingly serious ecological degradation and rapidly exhausted natural resources, environmental consciousness has been spreading worldwide instantly in recent years. For this reason, enterprises have to reduce impacts of the entire product life cycle on the ecological environment. To help enterprises address the foregoing challenges, this study therefore uses a back-propagation neural network (BPNN) to establish a model for analysis of hazardous chemicals and energy consumption of the product life cycle of derivative electronics, helping enterprises, at the product design stage, estimate hazards of derivative electronic products on the environment across major phases of the product life cycle. In addition, to clarify the performance of a newly developed product’s ecological design, this paper applies TOPSIS to develop a performance assessment model for product design for environment (DfE). With the analysis provided above, we may help enterprises better understand DfE performance of its new product as well as similar products of competitors as a reference for modification of product design.

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Hung, Yu-Chun, and 洪育鈞. "The Key Success Factors Of New Product Development- Case Study Of A Company's Electronic Products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/56963190103200435737.

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碩士 國立暨南國際大學 國際企業學系 96 In most industrial, a successful new product development means a company’s competitiveness in the market. The more new marketable product a company able to provide, the more market share and higher return of investment the company can get; therefore, new product development becomes the principle for a company’s growth and survival. However, there will be only one commercially successful product in every four newly developed ones and one in three new product development will fail; therefore, it is not easy to develop a potential new product. This study focus on the key elements of a success new product development studied by most famous executives and continue to discuss the main elements of success: support of the project from high management levels, team work, well planning & execution, accurate market analysis, quality control, research and development capability and last but not least, process & schedule control. Based on the success elements study, by using open survey and open discussion interview method to gather data from a consumer electronic manufacturer Company A and its co-development company for a new product Digital Photo Frame Printer to affirm the theory. This paper describes the process of an actual product development case and compares to theory to confirm the reason behind the product’s success.

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Liang-Wei, Chen, and 陳亮維. "Trend of Electronic Product Development Under Networking Life Style." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/79503173433300644883.

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碩士 大葉大學 設計研究所 89 ABSTRACT Recently, with the development of technology and economy, the whole world has entered a new networking era. Because of the rapid advancement of digital electronic and information technology, all kinds of instruments including Person Computer (PC), Multimedia, Internet and World Web development, even though the applications of network technology and Information Appliance (IA) and the other related products, are quickly and widely spreading into every aspects of the society. As a result, the demands of network electronic products are increased. Therefore, due to the networking life-type movement, the more attention has been paid to the relationship between products and user''s life styles. The product identity of new style is a serious concern for a new scenario of a product under different style settings. The main purpose of this research is to look for the trend of development for networking electronic products under the influence of networking lifestyles. Through the discussion of literature and the analysis of survey and case study, the research seeks the new meaning of networking products on design. Finally, the elements for the trend of networking electronic product development are established. As a result of study, it provides direction of networking electronic products for designer on product design and development. Through the analysis of research, it appears that there is a different between networking electronic products and traditional electronic product style on the methods of operation, formality of constitutes, purport of exist and state of take shape. On the conclusion of study, the elements of the trend become the key guidelines for industries to develop networking electronic product. As a result, the study successfully promotes the functions by joining the theory of research and practice on industry.

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HSIEH, CHAO PING, and 謝兆平. "QFD Apply to the Product Development of Electronic Pipette." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/55723612679223119976.

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碩士 國立臺灣科技大學 工業管理系 96 Abstract As demand for the accuracy to the pipette of the laboratory being higher and higher, how to effectively develop the products to satisfy customer’s requirements is the most important subject now. Because of market demand and product characteristic of the pipette , the relevant research to the pipette in our country are very limited. The research apply the QFD (quality function deployment) method to the development of the electronic pipette. Via collecting the customer's requirements and using KJ method, it generalizes the customer’s requirements at the same time. Then analyze those data by QFD matrix and build up the house of quality of electronic pipette. In the product design stage, it would be the direction of product design and basis of resource allocation. The result of this research indicates, the key item of several customer’s requirements for the electronic pipette is the high accuracy and precision. Its importance obviously exceeds others. As to how reach and satisfy the customer’s requirements by technological implement, Micro-Electro-Mechanical system and firmware control technique are the two key technical items. With understanding the direction designed and key technology, the research and development on the electronic pipette will be more effectiveness in the future.

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Xiao, Bin. "PCFinfer : an intelligent product recommendation agent for electronic commerce." Thèse, 2003. http://hdl.handle.net/1866/14519.

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Chen, Yao-Wen, and 陳耀文. "Constructing Product Demand Forecast Model for Electronic OEM Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/80733757181493773538.

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碩士 元智大學 資訊管理學系 96 During the violent industry competition with IT technology rapidly expanded, precisely dominating the raw material purchase amount, monitoring WIP(Work In Process), quickly manufacturing and delivering, inventory control and demand forecast impacts enterprise’s competitive advantage. Demand forecast, composited by inventory, sales, demand etc, impacts enterprise’s purchase and manufacture most. Nowdays the method adopted to forecast the demand such as MRP, demand forecast, all forecast with internal information from departments like inventory, purchase, manufacture and sales. With seeking for external information such as environment attributes (eg. Composite Leading Index, Composite Coincident Index, Monitoring Indicator) and industrial attributes (eg. Index of Export Orders, Index of Producer’s Inventory, Industrial Production Index, Manufacturing capacity Utilization Rate, Manufacturing Inventory-to-Sales Ratio, Manufacturing New Order Index and Manufacturing Sales), this research hope to construct a different demand forecast model for enterprises by Back-Propagation Neural Network, which evaluated by MAE, RMSE, Mean and Std Dev to verify its forecast precision.

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Chen, Hsing-hsien, and 陳星憲. "A Survey for the Hand-held touch Electronic product." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/06588125188495809219.

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碩士 大同大學 工業設計學系(所) 100 Abstract In the past, smart electronic products had relied on the keyboard and mouse for inputting text and graphics. Due to the advancement of touch screen technology in recent years, electronic products such as touch input devices came into existence. There is no need for users to familiarize themselves with a large number of symbols, locations, or text dismantling methods in advance, but to operate by inputting data with a finger or electronic pen. According to purpose and targeting the 56 subjects, the questionnaire was adopted to gain an insight into the factors that differentiated the electronic pen from the finger when operating handheld electronic products, which served as a reference in the analysis. The questionnaire was divided into five parts: user experience, user distress while operating, user distress while operating with a stylus, user operation satisfaction, and basic information. Based on the descriptions of the chi-square test analysis results, as well as the handheld electronic product use experience, 3.2 and 3.8-inch smart phones were used. The product was held by the left hand and operated using the right index finger. Distress from operating by hand comes from six items, including: accidentally triggering other functional keys, text is covered by the finger, text reading errors, the screen is too small, the finger is dirty, and gloves need to be removed. Thus, the description of the significant differences indicates that the stress that arose from operating had an impact. The stress from operating with a stylus consists of two items: the location of the electronic product and the length of the stylus. Thus, the description of the significant differences indicates that the stress that arose from operating had an impact. In terms of operation satisfaction, the four items of finger slide operation, finger touch operation, the smoothness of electronic pen operation, and electronic pen slide operation, as verified through the t-test, significantly indicated operation satisfaction. Keywords; stylus, projected capacitive touch, touch interface, interface configuration.

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Hsu, Hong-Ta, and 許弘達. "The Empirical Analysis of Electronic Product Export in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09715254702934714528.

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碩士 國立臺灣大學 經濟學研究所 101 Export plays the most important role of the total output in Taiwan. Technology companies and electronic manufacturers are weighted significantly for Taiwan’s GDP. There are several factors affecting our export; including but not limited to the foreign demand, international business cycles, exchange rate, production cost. Due to the lack of natural resources in Taiwan, basically most of them were imported from overseas. Hence, we are able to observe the relationship between the import and export electronics by setting the import as the factor cost. The following variables used in this thesis were to calculate the status of electronic products export from January 2001 to January 2013: the import and export of electronic products, exchange rate, the price index of export, the wholesale price index, and the composite leading indicators of foreign countries. First, we have to make sure all variables are stationary after the first order difference, then construct the VAR model to observe the correlation between export and the lag terms of other variables, using the impulse response function to realize the affect to export, from an unpredictable change in exogenous factors, and finally test the causality between two variables by the Granger causality test. At the end, we use the variables which have significant coefficient in VAR model as the explanatory variables, constructing the multiple regression model to analysis what is going to have an influence on electronic products export in Taiwan, and how powerful that particular influence is. The conclusion of this research shows that the exchange rate will result the longest impact period on export, and the short-run depreciation in New Taiwan Dollar will be the most important benefit for export. The lag term of import, which is also affected by exchange rate, has a positive correlation with export. Last but not least, because of the triangular trading between Taiwan, China and the area of Europe and America, the business cycle of America or European doesn’t have significant effect on export in Taiwan, but the impulse which is caused by any one of them will give the structural changes to electronic products export in Taiwan.

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Chiu, Chun-Lung, and 邱俊龍. "Study on Architecture-Oriented Vehicle Electronic Product Requirement Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/75510828151476928874.

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碩士 國立中山大學 資訊管理學系研究所 101 The electronic system in automobiles has become more important in providing safety, comfort and entertainment, at the same time less harmful to the environment. Due to the fact that there are varieties in automobile electronic devises, product development has become more complex. For example, shortening product development period while maintaining quality and fulfilling requirements of each company are all important issues. The development of automobile electronic products cannot only emphasize on functionality but also need to be more customer-oriented to fulfill the needs and expectations of the users. The initial phase of product development should focus on confirming the types of products with clients in order to develop and manufacture into what have been expected. The goal of product development expected by the market has obvious differences with the actual products that have been manufactured. The reason for the differences is the emphasis on functionality during the initial phase of product development. Also, the development process has focused mainly on technological development instead of customer expectations and the changes that occur during the product life cycle, which brings in the need for “Requirements Management.” Problems such as large amount of development cost, compensation, loss of order and reliability can be resolved through the application of “Requirements Management.” Through observation and interviews with management team and project managing engineers, what is lacking is the method of demand analysis for system engineer of suppliers during the demand analysis stage to better analyze customer needs and to combine with existing system; thus managers can utilize the requirement analysis method to familiarize with the product. In addition, system engineers can better distribute resources and confirm demands. Based on the architecture-oriented model for auto electrical products, demand analysis method can clearly integrated different aspects, including structural and behavioral. These statistics can be utilized in the following phases during project development, such as system design, production, testing, and proofing stages, especially where integration with software, electrical and structural system is important and complex for the development of auto electrical products. The architecture-oriented model can maintain consistency and can be traceable along with the requirements model.

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Chou, Jung-Cheng, and 周容丞. "Portability of Electronic Product and Applicability Verification of Dimensions." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/947547.

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碩士 國立臺北科技大學 創新設計研究所 93 The purpose of this dissertation is to probe how mobile phone users adapted themselves to ways of carrying the varied dimensions of smart phones. Initially, 290 mobile phone users were surveyed and asked about their feelings and consideration regarding the dimensions of the mobile phones they carry. In the second phase, three different dimensions of smart phone were used as samples to test 80 users’ viewpoints. After gathering the participants’ opinions towards the dimensions of mobile phones and most comfortable ways of carrying mobile phones, the conclusion of this research are: (1) Males require smaller dimension of mobiles. (2) The future ways of carrying mobile phones should be innovative and purposely designed. (3) Among ways of carrying mobile phones; people who put mobile phones in their back trouser pockets can accept longer dimensions. People who put mobile phones in the front of their top or shirt pocket or hanging around their waist can accept a wide dimension. People who hang mobile phones in front of their chest, in the front of their top or shirt pocket and in the front of their trouser pocket can accept wide dimensions. (4) The first consideration regarding ways of carrying mobile phones should be convenience.The second consideration is how comfortable the mobile phone is to carry and assurance to the user that they do not miss a call.

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Yen-Wei-Yu and 顏維昱. "The Impact of Product Knowledge and Partitioned Pricing on Consumer Behavior－Taking Electronic Products for Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/74180839528485165834.

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碩士 國立臺灣大學 資訊管理學研究所 97 Due to the rapid development of information technology and Internet, people can’t live without computers. For the products like computers composed of many items, the large number of partitioned pricing is good way of presenting price. The consumer product knowledge to computer has gradually become a general distribution. Many studies have shown that consumer product knowledge would influence consumers the way they collect information and their purchase decision. Hence, in the context of partitioned pricing, how consumer product knowledge affect their decision is an important issue. When a seller presents multiple prices for a single product or service instead of one all-inclusive price, this is referred to as partitioned pricing. According to the past research, a partitioned price containing small number of price component will make consumers underestimate total price and increase sales. However, a partitioned price containing large number of price component will have negative effect on sales. This research will show that the consumer product knowledge will affect consumer behavior in the context of partitioned pricing. Without providing total price, consumers with lower product knowledge will have lower perceived price fairness and they may not be able to accurately estimate total price. With providing total price, consumers with higher product knowledge will have higher perceived price fairness and they may be able to correctly estimate total price.

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LIU, SZ-YU, and 劉思妤. "The Effect of Electronic Word-of-Mouth on Product Sales- High Technology Products As a Moderator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7x5a72.

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碩士 東吳大學 企業管理學系 107 With the high-tech progress and the fast development of internet, electronic word-of-mouth is the essential reference for customer when they shopping on the online store. A online review is a review of a product or service made by a customer who has purchased and used the product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. The research shows that more than 90 percent of people trust products information by electronic word-of-mouth, and more than 70 percent of people trust online reviews by facebook or others social media. The purpose of this study is to explore how the electronic word-of-mouth affects the growth rate of product sales. In this study, production titers and online review data are from Amazon website, using text mining with python to access sentiment analysis, taking high technical products as moderator. Using SPSS to understand research and data analysis of statistics analysis, reliability analysis and correlation analysis to test the hypotheses. Research results presented electronic word-of-mouth and online review would positively affect product sales volume, taking high technical products as moderator would also interfere product sales volume. In the results of study, we discusses the limitation of research and future of research.

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Meyer, Andrew. "Management of component obsolescence in the military electronic support environment." Thesis, 2012. http://hdl.handle.net/10210/7312.

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M.Phil. This dissertation provides an overview on the problem of electronic component obsolescence from a military product support perspective. By assessing applicable literature as well as feedback and lessons learned from relevant support projects, a strategy for the management of component obsolescence is proposed. The aim of the research is to provide a definition of component obsolescence drivers and to formulate a strategy for the management of component obsolescence within a military electronic support environment. The strategy will give guidelines on how management activities can be optimised to reduce applicable obsolescence risks and thereby reducing related life cycle costs. In order to implement a successful obsolescence management process (OMP), the following approach is proposed: Ensure that the drivers of component obsolescence and the possible impact there of will be made visible to applicable levels of management. Promote an environment where obsolescence management is an integral part of the system engineering process so as to optimise the rapid electronic development process whilst also keeping support expenditure within acceptable limits. Encourage projects to support a process that is directed at addressing obsolescence risks applicable to that project. Introduce OMP as an important part of the Through Life Support (TLS) planning of projects. Materials management should be encouraged to implement a process where interfacing with suppliers will address obsolescence risks. This typically includes a feedback loop regarding component usage patterns, component end of production notifications, component substitutions and other related component supplier information. Adequate funding must be allocated to ensure that obsolescence risks and activities can be addressed cost effectively over the complete life cycle of the product or system from initial design to end of support.

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Hsieh, Cheng-Chih, and 謝承志. "A Study on the Electronic Product Interface for the Elderly." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/51771236523213425739.

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碩士 國立雲林科技大學 工業設計系碩士班 92 The purpose of this study was to find out the difficulties and user requirements of the elderly when using information product. Moreover, the Focus Groups and Individual In-depth Interview were adopted in this study. Through the deeply and widely investigation, the researcher could know the difficulties of the elderly when using the products. The result of interviews shows that pressing buttons is the primary action when the elderly operated the electronic products. In order to develop the product interface with unobstructed control, it is necessary to take the following three factors into account properly. These are the button styles (graphic buttons and solid buttons), product function and the way of feedback. Besides, the elderly with higher user requirements could respond better when encountering operational difficulties. Finally, the elderly seldom used advanced functions of products and the majority mainly used the basic function of products. Consequently, the interface designer should focus on the use of basic function of products.

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Chien, Yi-Ju, and 簡怡如. "The Content of Electronic Word-of-Mouth: Product Level Perspectives." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/34853169811232697655.

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碩士 國立臺灣科技大學 企業管理系 97 Over the years, much research has been done in the area of word of mouth (WOM), however, little is known about the contents of WOM. The purpose of this study is to gain a better understanding of the nature of WOM by using content analysis method. The concept of five product levels, namely core benefit, basic product, expected product, augmented product and potential product, are applied to demonstrate the dispersion of WOM content posted in the on-line forums. The research firstly identified 40 product attributes that were mentioned in the discussion articles from a popular mobile phone web. By adopting Delphi method, 11 marketing experts were invited to classify those attributes into five product levels. Secondly, this research calculated the number of all attributes in the articles through content analysis. The study then selected 521 articles (2008/8~12) out from the Mobile01 forum. Combined with the conclusion got from Delphi method; the frequency distribution of the WOM by product levels was shown. The results indicated that there was dispersion of product levels in the content of word-of-mouth. The outcome centered on basic product and expected product levels. The top three attributes were appearance, camera and quality of sound. This paper provides a diverse research on the contents of WOM. Enterprises can use this method to understand product attributes that consumers are really focused on, and refer the concept to develop new products and marketing strategies.

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Ferreira, Francisco Teixeira. "Retail Product Matching." Master's thesis, 2021. https://hdl.handle.net/10216/135746.

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