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Journal articles on the topic 'Electronic WOM'
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Manuel, Bram, and Dodie Tricahyono. "Classifying Electronic Word of Mouth and Competitive Position in Online Game Industry." Journal of Data Science and Its Applications 1, no. 1 (July 30, 2018): 20–27. http://dx.doi.org/10.21108/jdsa.2018.1.9.
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The number of online review in online game industry growing significantly along with growing rateof internet adoption. With abundant number of data, one can acquire limitless insight, for example,information regarding of electronic word-of-mouth (e-WOM) whom greatly affecting consumerbehavior and business performance. Knowledge of e-WOM can be used as competitive intelligenceto deal with industrial competition. Therefore, this research answers how to classify e-WOM, whatare e-WOM aspects emerge in MMOFPS game, and how does comparison of e-WOM positivitybetween the three MMOFPS Game used as research objects. Dataset are constructed from Reviewpage of Steam website for respective games with total 499 reviews used as sample data. Then theanalysis conducted using Orange and Indico API as tools. Therefore, we found several noun wordsfrequently used as opinion target and we also found out that in aspect-level comparison, Game 2gain the highest e-WOM positivity value in community aspect and Game 1 gain the highest e-WOMpositivity value in general aspect. Thus, each respective game developer can manage to furtherdevelop their strategies from the information of their competitive position in the industry
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Bitouze, Nicolas, Alexandre Graell i Amat, and Eirik Rosnes. "Using Short Synchronous WOM Codes to Make WOM Codes Decodable." IEEE Transactions on Communications 62, no. 7 (July 2014): 2156–69. http://dx.doi.org/10.1109/tcomm.2014.2323308.
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Rita, Rita, Karyana Hutomo, and Natalia Natalia. "Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media." Binus Business Review 4, no. 2 (November 29, 2013): 711–24. http://dx.doi.org/10.21512/bbr.v4i2.1385.
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The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
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Damayanti, Yosinta. "Kajian Literatur Efektivitas Electronic Word Of Mouth (E-Wom) Dalam Meningkatkan Minat Beli Konsumen Di Sosial Media." Jurnal Manajemen dan Inovasi (MANOVA) 2, no. 1 (October 20, 2020): 31–45. http://dx.doi.org/10.15642/manova.v2i1.354.
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Today the development of technology is very fast, especially in the field of marketing. One of the proof is the emergence of Electronic Word of Mouth or e-WOM which is the next development of Word of Mouth or WOM. E-WOM is a support facility of businessmen in providing perceptions of good value for customers on social media. E-WOM used as communication in the marketing field on social media is offered to increase consumer buying interest in the products offered. E-WOM contains shared messages by consumers that related to purchases products, and can be used as a medium for delivering information related to products, both in terms of quality, or in terms of service provided by the seller. A lot of the companies have successfully understood the power of electronic word of mouth (e-WOM) on social media, this can be seen from the proliferation of companies offering their products on social media by using e-WOM to provide good advice from the sale of products. The purpose of this research is to provide scientific development and insight related to the effectiveness of Electronic Word of Mouth (e-WOM) in increasing the purchase interest of consumers. The type of research used is descriptive qualitative with the study literature method. Overall, the results of this literature review can conclude that Electronic Word of Mouth (e-WOM) can increase purchase interest of consumers on social media. The results are supported by several studies that show e-WOM can increase purchase interest of the consumer on social media.
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Rahmadhani, Ritma, and Apriatni Endang Prihatini. "Pengaruh Electronic Word Of Mouth Dan Perceived Risk Terhadap Keputusan Pembelian Pada Konsumen Tokopedia." Jurnal Administrasi Bisnis 8, no. 1 (March 20, 2019): 23–30. http://dx.doi.org/10.14710/jab.v8i1.23766.
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The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research. Sampling technique using nonprobability with purposive technique. The number of samples taken as many as 100 respondents, which are the consumer of Tokopedia. In this study assisted by IBM SPSS 21.0 system. The results showed that electronic word of mouth (e-WOM) influences the purchasing decision by contributing 24.4% while the rest is influenced by factors other than e-WOM. Perceived risk influences the purchasing decision by contributing 26.8% while the rest is influenced by factors other than perceived risk. Meanwhile, simultaneously electronic word of mouth (e-WOM) and perceived risk influence to purchasing decision by donating 33.3% while the rest influenced by factors other than electronic word of mouth (e-WOM) and perceived risk. Based on the calculation of Test F shows that there is a significant influence between electronic word of mouth (e-WOM) and perceived risk to the purchasing decision. This means the better electronic word of mouth (e-WOM) and perceived risk, the higher the purchasing decision at Tokopedi. Suggestions in this research is Tokopedia must encourage its consumers to write a more complete and clear review by providing reward points and also for Tokopedia to improve its services and provide education about the transaction mechanism so that consumers have a good risk perception towards Tokopedia.
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Putri, Dian Febriany, and Sumaryono Sumaryono. "Peran persepsi terhadap electronic service quality dan electronic word-of mouth (e-wom) terhadap intensi pembelian ulang melalui e-commerce." Jurnal Ilmiah Psikologi Terapan 9, no. 2 (August 17, 2021): 164–71. http://dx.doi.org/10.22219/jipt.v9i2.12933.
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Expanding the process of buying and selling goods or business transactions from offline to online becomes a challenge for its users. The intensity of purchasing goods by consumers through e-commerce is influenced by various factors, one of which is the perception of electronic service quality and electronic word-of-mouth (e-wom). The purpose of this study is to find out the role of perceptions of electronic service quality and electronic word-of-mouth (e-WOM) toward re-purchase intention through e-commerce. Respondents in this research were individuals with an age range of 18-35 years and the total of respondents were 232 people. The sampling technique used purposive sampling. Data was collected using the re purchase intention, perception of electronic service quality, and e-WOM scales. Methods of data analysis using Structural Equation Modeling (SEM). The results of the study explain that one’s perception of electronic service quality and information circulating through e-WOM each have a role in influencing or strengthening consumer intentions to repurchase products through e-commerce.
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Yulianton, Heribertus, Felix Andreas Sutanto, and Kristophorus Hadiono. "ANALISA ELECTRONIC WORD OF MOUTH (E-WOM) PADA MEDIA SOSIAL TWITTER." Dinamik 22, no. 1 (January 30, 2017): 11–22. http://dx.doi.org/10.35315/dinamik.v22i1.7102.
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E-WOM adalah pernyataan positif atau negatif yang dibuat oleh konsumen potensial, konsumen aktual, dan konsumen terdahulu tentang produk atau perusahaan melalui internet. Salah satu media yang dapat digunakan untuk mendapatkan pernyataan tersebut adalah media sosial twitter. Media sosial dapat digunakan untuk mendapatkan respon secara jujur karena biasanya orang tidak akan merasa sungkan untuk mengungkapkan perasaannya secara tidak langsung.
Penelitian ini akan menganalisa ada atau tidaknya pernyataan e-WOM terhadap penyedia jasa layanan internet. Metode yang dilakukan terdiri dari tiga kegiatan, yang pertama adalah mengambil cuitan pengguna twitter yang mengandung kata yang berhubungan dengan penyedia jasa layanan internet. Kegiatan kedua adalah persiapan data untuk training. Yang ketiga adalah menganalisa e-wom dengan metode knn dan bahasa pemrograman R.
Hasil penelitian ini berupa data motif e-wom Venting Negative Feelings dan Extraversion / Positive Self-Enhancement. Data tersebut dapat digunakan sebagai pendukung keputusan pengguna internet dalam memilih penyedia jasa layanan internet yang baik.
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Agarwal, Ridhi, and Ramendra Singh. "e-WOM: Review and a New Conceptualisation." Marketing Review 18, no. 3 (December 31, 2018): 307–21. http://dx.doi.org/10.1362/146934718x15434305916862.
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Electronic word of mouth or e-WOM has gained a lot of salience in marketing literature. However, the conceptualisation of e-WOM in the literature has often relied on past practices in e-WOM generation and use. For example, in the previous few decades, several studies that have used e-WOM to predict future sales/revenue of products and services have conceptualised e-WOM with similar factors such as volume, valence and dispersion of e-WOM, while only adapting it to their research context. In this article, we critique extant conceptualisations of e-WOM, and make a case of moving beyond a uni-dimensional perspective of conceptualising e-WOM and argue for the inclusion of the quality of individual posts/comments in measuring e-WOM. We argue that new conceptualisation of e-WOM must also consider the language, emotions and content of the e-WOM messages. Keeping this in mind, an alternative conceptualisation of e-WOM is offered.
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Ho, Vi Truc, Nhan Trong Phan, and Phuong Viet Le-Hoang. "Impact of electronic word of mouth to the purchase intention - the case of Instagram." Independent Journal of Management & Production 12, no. 4 (June 1, 2021): 1019–33. http://dx.doi.org/10.14807/ijmp.v12i4.1336.
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This research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income.
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Ahmad Tajuddin, Uwais Nor Rifhan, Lailatul Faizah Abu Hassan, Abdul Kadir Othman, and Norfadzilah Abdul Razak. "Electronic Word-of-Mouth (E-WOM), Brand Image and Consumer Purchase Intention on Healthcare Products." Journal of Accounting Research, Organization and Economics 3, no. 1 (April 30, 2020): 73–83. http://dx.doi.org/10.24815/jaroe.v3i1.16823.
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Objective – Malaysia is ranked sixth in the Asia Pacific region for obesity and diabetes and it is ranked the first among the Southeast Asian countries. Obesity and diabetes can cause serious non-communicable diseases such as heart disease and hypertension. Buying habit and eating habit are strongly correlated and these habits are very much influenced by the e-word-of-mouth (e-WOM). However, lack of studies in this aspect creates difficulties in making a consensus on the relationships between the variables concerned. The purpose of this study was to examine the relationship between e-WOM and consumer purchase intention among Malaysian dietary supplement products’ consumers. Design/methodology – The brand image was introduced as a moderating variable between the e-WOM (quality, quantity and sender expertise) and customer purchase intention. The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to analyse 213 usable sets of questionnaire. Results – The results indicate that e-WOM quality, e-WOM quantity and sender’s expertise have significant relationship with consumer purchase intention. However, brand image had no moderating effect in the association between e-WOM quality, e-WOM quantity as well sender’s expertise and consumer purchase intention. This study provides new insights into the e-WOM field of study, which in turn affects consumer purchase intention.
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Pirdaus, Ackbar, R. Deni Muhammad Danial, and Asep M. Ramdan. "Analisis Efek Komunitas dan Electronic Word Of Mouth terhadap Brand Switching Produk Xiaomi Pocophone ke Oppo F9 di RNY Communication Kota Sukabumi." Journal of Management and Bussines (JOMB) 2, no. 1 (June 27, 2020): 1–8. http://dx.doi.org/10.31539/jomb.v2i1.1220.
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The purpose of this study was to determine the effect of community and electronic word of mouth (e-WOM) on brand switching. The method used in this study is the method of sampling type included in the sample random sampling by distributing questionnaires as many as 150 to consumers. This research analysis technique uses multiple linear analysis techniques, and in testing the hypothesis using partial statistical tests (t test) and simultaneous tests (f test). T test results showed that the community effect (X1) had a significant effect on brand switching, electronic word of mouth (e-WOM) (X2) had a significant effect on brand switching. Based on the F test in this study the probability value sig 0,000 <0.05 while the coefficient of determination test of 0.818. Conclusions, community effects and electronic word of mouth (e-WOM) have a significant effect on brand switching. The effect of community effects and electronic word of mouth (e-WOM) on brand switching is 81.7%. The remaining 18.3% is influenced by other factors not explained in this study.
Keywords: Brand switching, Community effects, Electronic word of mouth (e-WOM)
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Breazeale, Michael. "FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research." International Journal of Market Research 51, no. 3 (January 2009): 1–19. http://dx.doi.org/10.1177/147078530905100307.
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Word-of-mouth (WOM) communication has received a great deal of attention from marketing academics and practitioners alike. Widespread use of the internet for shopping, information gathering and entertainment purposes has changed not only the ways that WOM can be studied and manipulated but also the very nature of the phenomenon. Published research into electronic WOM (eWOM) first appeared in the top-level marketing journals only about ten years ago. Since that time, there has been a great deal of research but no synthesis of the knowledge that would allow one to draw conclusions regarding the evolving nature of WOM and to extend the theory applied to this topic. This paper will address that gap, applying the paradigm funnel technique and will suggest some future research directions.
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Gurbuz, Ahmet. "The effects of intentions of consumers’ electronic word-of-mouth communication on their decisions of buying." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 10 (January 13, 2018): 337–44. http://dx.doi.org/10.18844/prosoc.v4i10.3099.
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Word-of-mouth (WOM) communication, seen as an important subject by researchers and practitioners for a long time, is a process of consumers who provide other customers some information about a product, a service, a brand or a company. If this process takes place on the Internet (e.g. reviews, tweets, blog entries, ‘likes’, images and videos), it is called e-WOM, and it is seen as an important development in contemporary behaviours of consumers. Opinions disappear after a while in offline WOM, but online WOM causes a permanent public opinion. For this reason, e-WOM draws considerable attention from both academics and practitioners. With the rapid development in e-trade, while a growing number of products are sold, these selling are accompanied by a vast variety of customer review and feedbacks. Online customer reviews provide important information about a product, a service, a brand or a company. Analysing and evaluating the WOM are very crucial for helping companies and customers decide. In this research, the effects of e-WOM on buying decisions of consumers are studied. In the research, young consumers, using the online platforms very often, are targeted, the effects of online information sharing on buying, rebuying and replacing behaviours are focused and a questionnaire, implemented on 360 consumers, is interpreted by presenting data obtained from the questionnaire. Keywords: E-wom, word-of-mouth marketing, purchasing decisions, Internet Communication
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B, Mesra, Arlina Nurbaity Lubis, Endang Sulistya Rini, and Amlys Syahputra Silalahi. "Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan." Journal of International Conference Proceedings 3, no. 4 (January 26, 2021): 54–66. http://dx.doi.org/10.32535/jicp.v3i4.1010.
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Electronic word of mouth (e-WOM) is a word-of-mouth promotion using internet-connected electronic devices. However, e-WOM among students has not been effective as it has not created any impacts on universities concerned. The purpose of this research is to evaluate e-WOM among students and direct the occurrence of positive e-WOM which will ultimately impact universities, especially private universities in Medan. This study used the confirmatory factor analysis (CFA) method to test how well measured variables represent constructs or the preformed factors. This research is quantitative involving 210 students of the fourth semester above. The data collected were processed with AMOS Program. The confirmatory factor analysis tests showed as many as 21 indicators remained in the model. The goodness-of-fit value of all models for each variable is received after the modification process.
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Nyoko, Antonio E. L., and Anthonia Debora Dila Semuel. "PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 1 (March 29, 2021): 63–76. http://dx.doi.org/10.35508/jom.v14i1.3857.
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The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers.
Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion
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Kemény, Ildikó, Judit Simon, Ákos Nagy, and Krisztián Szucs. "Measuring quality perception in electronic commerce." Industrial Management & Data Systems 116, no. 9 (October 17, 2016): 1946–66. http://dx.doi.org/10.1108/imds-09-2015-0398.
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Purpose The perceived electronic-service quality (e-SQ) has become a relevant research area, not only in developed but also in smaller, less-developed countries. The purpose of this paper is to provide a description of an analysis into the relationship of the dimensions of perceived e-SQ and satisfaction as well as WOM intention in case of an online bookstore in Hungary where technical development and internet penetration is emerging; however, it is developing from an economic perspective. Beyond this a potential segmentation is introduced in the Hungarian market. Design/methodology/approach The direct effect of perceived e-SQ’s dimensions on satisfaction and on traditional WOM were analysed using the PLS-SEM method, which was followed by the segmentation approach. The paper also demonstrates differences of the identified consumer segments, using multivariate analysis of variance. Findings According to the research only the dimension of efficiency and responsiveness have a significant positive effect on satisfaction, and beside these the quality perception of fulfilment has a significant influence on WOM intention. Using the relevant latent variable scores segmentation was conducted and four clusters were identified. Originality/value Due to peculiarities of e-services, quality measurement needs a constant revision and adoption. Extent amount of research has been dedicated to analyse the relationship of quality and satisfaction, but the direct effect of relevant quality dimensions on word-of-mouth intention is a new research field. Segmenting customers based on latent variable scores of the proposed model has not been conducted before in case of an online bookstore in Hungary. According to the results the evaluation of the technology-based components has the greatest effect on satisfaction and WOM intention. However, web-shops managers should focus not only on online characteristics but also on offline, human-based interactions and the service quality of their delivery partners.
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Pihlaja, Jaakko, Hannu Saarijärvi, Mark T. Spence, and Mika Yrjölä. "From Electronic WOM to Social eWOM: Bridging the Trust Deficit." Journal of Marketing Theory and Practice 25, no. 4 (October 2, 2017): 340–56. http://dx.doi.org/10.1080/10696679.2017.1345593.
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Nanggong, Ardiwansyah, and Ali Mohammad. "The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image." Diponegoro International Journal of Business 3, no. 2 (December 31, 2020): 68–79. http://dx.doi.org/10.14710/dijb.3.2.2020.68-79.
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Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image. Empirical analysis based on data collected through online questionnaires from 134 tourists have been visited the religious-cultural tourism village Bongo in Gorontalo. PLS-SEM conducted to data analysis which showed that cultural tourism experience positively impacts on destination image and electronic word of mouth, also electronic word of mouth influence destination image. This research contributes to the body of knowledge on the role of tourism experience and its impact on future tourist behavior in the cultural tourism context. The theoretical and managerial implications of these findings are beneficial in designing strategies to leverage destination attractiveness
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Nuraini, Dewi, and Evianah Evianah. "PENCARIAN INFORMASI UTILITARIAN MELALUI ELECTRONIC WORTH OF MOUTH SERTA DAMPAKNYA TERHADAP PEMBELIAN ONLINE DI LAZADA." MANAJERIAL 6, no. 01 (April 30, 2019): 59. http://dx.doi.org/10.30587/manajerial.v6i01.863.
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This study was conducted to determine the effect of utilitarian information search on online purchases through E-WOM. This research is a quantitative study, with a population of respondents who are LAZADA consumers in Surabaya and the sample technique uses purposive sampling. The number of respondents taken was 70 people. The hypothesis in this study was analyzed using the smart PLS method with the results of H1: Utilitarian information search has a significant effect on accepted online purchases. H2: Utilitarian information search has a significant effect on Electronic Word of Mouth (E- WOM) received. H3: electronic word of mouth (E-WOM) has an effect on accepted online purchases.
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Kumar, Sushant, and Shankar Purbey. "Benchmarking model for factors influencing creation of negative electronic word of mouth." Benchmarking: An International Journal 25, no. 9 (November 29, 2018): 3592–606. http://dx.doi.org/10.1108/bij-08-2017-0222.
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Purpose The purpose of this paper is to develop a structural framework for factors influencing the creation of negative electronic word of mouth (WOM) at online forums, review portals, social networking sites or any other internet-based platform. Consumers frequently talk about consumption through WOM. With the unprecedented progress in digitalization of world, consumers usually tell stories about a product or service experience online. The study aims to identify the antecedents for negative electronic WOM (EWOM) and develop a structural model with different levels of factors. Design/methodology/approach Literature review and group judgment techniques are used to identify the factors responsible for negative WOM. The study uses interpretive structural modeling approach to develop a structural model representing interrelationships among factors. The model also represents the factors at different levels along with most and least dominant factors responsible for EWOM. Findings Seven factors responsible for negative electronic WOM are identified which are spread over three levels. First level of factors includes anxiety reduction, advice seeking, exertion of power (over companies) and social benefits (received), whereas the second level of factors includes altruism (negative WOM) and economic rewards. The most dominant factor identified is vengeance, which is at level three. Practical implications The study identified three levels of factors responsible for negative EWOM. Companies can strategies their resources to ensure that no consumer reaches beyond level one. Beyond level one, the involved factors may jeopardize the brand value and brand image of the company. Originality/value The study contributes to the literature by providing a structural model for negative EWOM. This model identifies the most and least dominant factors and guides managers to take necessary action to prevent negative EWOM.
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Choi, Youngkeun. "A Study of the Role of e-WOM on Social Commerce." International Journal of e-Collaboration 14, no. 3 (July 2018): 1–18. http://dx.doi.org/10.4018/ijec.2018070101.
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The purpose of this study is to discover how electronic word of mouth engages users and encourages them to purchase. By proposing the concepts of electronic word of mouth as different ways to provide reciprocal experience, this study develops a model that explores the antecedents of electronic word of mouth and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, information quality, information credibility, needs of information, and attitude towards information increase consumer electronic word of mouth. Second, the consumer's electronic word of mouth increases their purchase intention. Finally, information quality and attitude towards information among the antecedents of consumer electronic word of mouth increase his or her purchase intention through his or her electronic word of mouth. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by electronic word of mouth.
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Meuthia, Meuthia. "Efektifitas Electronic Word of Mouth (e-wom) melalui Media Sosial pada Ekowisata Bahari di Sumatera Barat." Jurnal Nasional Teknologi dan Sistem Informasi 3, no. 1 (April 23, 2017): 101–8. http://dx.doi.org/10.25077/teknosi.v3i1.2017.101-108.
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Penelitian ini bertujuan untuk menginvestigasi efektifitas electronic word of mouth (e-wom) melalui media sosial dan kepuasan pengunjung pada destinasi wisata terhadap keinginan untuk peduli terhadap lingkungan (pro-environmental behavioral intention). Pro-environmental behavioral intention wisatawan yang dipengaruhi oleh e-wom dan kepuasan destinasi diidentifikasi dalam penelitian ini melalui teknik analisa kuantitatif dengan pengujian hipotesis. Teknik pengambilan sampel dalam penelitian ini yaitu purposive sampling dengan menetapkan kriteria responden yaitu wisatawan lokal dan nasional yang pernah mengunjungi destinasi wisata bahari di Sumatera Barat. 146 orang responden terkumpul sebagai sampel dalam penelitian ini. Kuisioner online melalui googledocs digunakan sebagai media untuk mengumpulkan data. Penelitian ini menggunakan software smartPLS 2.0 M3 untuk menguji pengaruh antar variabel yang dianalisa pada level first-order construct. Hasil penelitian menunjukkan bahwa kepuasan pengunjung terhadap destinasi dan electronic word of mouth (e-wom) menjadi variabel determinan konstruk pro-environmental behavioral intention. Kepusan pengunjung telah menjadi anteseden munculnya perilaku berbagi informasi dari mulut ke mulut di media sosial melalui minat kesediaan pengunjung untuk menampilkan keindahan objek ekowisata bahari melalui gambar maupun teks.Kata kunci: Electronic Word of Mouth (e-wom), kepuasan destinasi, Pro-environmental behavioral intention, smartPLS 2.0 M3, first-order construct.
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El-Baz, Basma El-Sayed, Reham Ibrahim Elseidi, and Aisha Moustafa El-Maniaway. "Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions." International Journal of Online Marketing 8, no. 4 (October 2018): 1–14. http://dx.doi.org/10.4018/ijom.2018100101.
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Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed. This research investigates how the credibility of the brand as a source of information might be influenced by consumers' engagement in e-WOM and whether this influence subsequently reflects on their purchase intentions. The research findings indicate that indeed there is a relationship between e-WOM and brand credibility that reflects both directly and indirectly on the consumer's purchase intentions. Based on this, several recommendations are developed to help managers navigate their online presence in a way that specifically suits their consumers' internet usage patterns, in order to effectively manage available e-WOM on their brands.
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Marić, Dražen, Ksenija Leković, and Slavica Tomić. "E-WOM through the prism of socio-demographic analysis of users of tourist services." Ekonomika 66, no. 4 (2020): 1–12. http://dx.doi.org/10.5937/ekonomika2004001m.
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Objectives:Interpersonal influence and word-of-mouth communication represent the most important sources of information used in the purchase decision process. This form of communication has a special role and importance in tourism due to the intangible nature of products offered in this market. With the advancement in information technologies an increasing number of consumers - users of tourist services use the Internet to obtain information about a tourist destination and, at the same time, share their experiences with other consumers. In this way online interpersonal influence and electronic word-of-mouth communication are realized. The aim of this paper is to examine whether there are any significant differences in the electronic word-of-mouth effects and generation by consumers - users of tourist services in relation to their socio-demographic characteristics (gender, age, and education). Methodology: The sample included 228 respondents from the province of Vojvodina. The method of cross-tabulation was applied in order to test the hypotheses. Implications/results: Survey results provide tourism marketers with a more detailed insight into the behavior of users of tourist services with respect to their socio-demographic characteristics. Contribution: This paper contributes to further theoretical elaboration of the current phenomenon of electronic word-ofmouth in terms of explaining it through the prism of causes and effects.
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Jalilvand, Mohammad Reza, and Ali Heidari. "Comparing face-to-face and electronic word-of-mouth in destination image formation." Information Technology & People 30, no. 4 (November 6, 2017): 710–35. http://dx.doi.org/10.1108/itp-09-2016-0204.
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Purpose The purpose of this paper is to address the following question: which type of word-of-mouth (WOM) communication, face-to-face vs electronic, has the stronger influence on destination image and attitude? Design/methodology/approach A multidimensional model is developed with eight constructs. After the validation of measurement scales, hypotheses are contrasted through structural modeling to test the model fit and estimate the model coefficients. The model was tested empirically using a sample of 678 tourists who had experience within the online tourist community, tripadvisor.com. Tourists were required to complete a survey regarding their information search from the virtual sharing platform and face-to-face communications. Findings The results of this study suggest that electronic WOM (eWOM) has a more powerful effect on destination image, attitude, and travel intention rather than face-to-face WOM. Originality/value This paper is one of the first to develop and empirically test a comparative model for information search behavior, namely, face-to-face WOM vs eWOM, and destination image/attitude in the context of tourism industry.
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Wijaya, Brendi, and Henilia Yulita. "Effect of Emotional Experience, Electronic Word of Mouth, Reputation, Customer Satisfaction on Loyalty." Ilomata International Journal of Management 1, no. 4 (October 26, 2020): 215–27. http://dx.doi.org/10.52728/ijjm.v1i4.164.
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Lion Air was chosen by the public as an airline because of its lower fares compared to other airlines. However, Lion Air also often creates problems in terms of service, namely passenger displacement due to delay. With a negative emotional experience will have an effect on reputation decline, due to electronic word of mouth by consumers who are dissatisfied with the service. This type of research uses quantitative methods. The population of this research is all consumers who have used Lion Air transportation services with a sample of 100 respondents. The data collection method uses purposive sampling method. Technical analysis using SMART PLS 3.0 consists of three types, namely instrument testing, prerequisite tests, and hypothesis testing. The results showed that consumer satisfaction is influenced by emotional experience, E-Wom is influenced by emotional experience, reputation is not influenced by emotional experience, loyalty is not influenced by customer satisfaction, E-Wom is influenced by customer satisfaction, reputation is influenced by consumer satisfaction, Loyalty is influenced by Reputation, Reputation is influenced by E-Wom, and Loyalty is also influenced by E-Wom.
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Doosti, Shabnam, Mohammad Reza Jalilvand, Ali Asadi, Javad Khazaei Pool, and Parisa Mehrani Adl. "Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image." International Journal of Tourism Cities 2, no. 2 (May 3, 2016): 137–48. http://dx.doi.org/10.1108/ijtc-12-2015-0031.
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Purpose – The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city. Design/methodology/approach – Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables. Findings – The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions. Originality/value – The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.
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Manvi, Kurnia Illahi, and Retno Maudyana. "Analisis Electronic Word Of Mouth (E-Wom) Di Daya Tarik Wisata Linggai Park Duo Koto Tanjung Raya Kabupaten Agam." Jurnal Hospitaliti dan Pariwisata 4, no. 2 (July 31, 2021): 145–55. http://dx.doi.org/10.35729/jhp.v4i2.75.
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ABSTRAK
Penelitian ini pada dasarnya dilatarbelakangi oleh temuan beberapa permasalahan terkait Electronic Word of Mouth (E-Wom). Adapun penelitian ini merupakan jenis penelitian dengan menggunakan metode deskriptif kuantitatif. Adapun tujuan dari penelitian yang berjudul Analisis Electronic Word of Mouth (E-Wom) di Daya Tarik Wisata Linggai Park Duo Koto Tanjung Raya Kabupaten Agam ialah bertujuan untuk mengidentifikasi sekaligus mendeskripsikan Electronic Word of Mouth (E-Wom) di Daya Tarik Wisata Linggai Park Duo Koto Tanjung Raya Kabupaten Agam. Non probability sampling merupakan teknik pengambilan sampel yang digunakan dalam penelitian yang berjumlah 98 orang responden sebagai sampel. Instrumen penelitian yang digunakan berupa kuesioner yang disusun menurut skala likert. Berdasarkan hasil penelitian yang telah dilakukan, maka diperoleh hasil keseluruhan secara umum bahwa Electronic Word of Mouth (E-Wom) di Daya Tarik Wisata Linggai Park Duo Koto Tanjung Raya Kabupaten Agam berada pada kategori sangat baik dengan nilai persentase sebesar 52,04%. Selanjutnya juga diperoleh hasil berdasarkan indikator sebagai berikut : (1) Indikator Intensity (intensitas), hasil tertinggi berada pada kategori sangat baik dengan nilai persentase sebesar 56,12%. (2) Indikatori Valence of Opinion, hasil tertinggi berada pada kategori sangat baik dengan nilai persentase sebesar 59,18%. (3) Indikator Content (Isi), hasil tertinggi berada pada kategori sangat baik dengan nilai persentase sebesar 66,33%.
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Powell, Ashleigh Ellen, Adrian R. Camilleri, Angela R. Dobele, and Constantino Stavros. "Developing a scale for the perceived social benefits of sharing." Journal of Consumer Marketing 34, no. 6 (September 11, 2017): 496–504. http://dx.doi.org/10.1108/jcm-03-2017-2124.
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Purpose The purpose of this research was to create a brief scale to measure perceived social benefit that would be appropriate for use in future research aiming to explore the role of this variable in determining word-of-mouth (WOM) behaviour. There is evidence that perceived social risk negatively impacts the willingness to share, but the role of perceived social benefit has not yet been explored. Understanding how perceived social risk and benefit interact to determine WOM will inform social marketing campaign design. Design/methodology/approach This paper outlines two studies: Study 1 was concerned with the development of the perceived social benefit of sharing scale (PSBSS), including the construction of preliminary items and the reliability and discriminant validity of the final scale. Study 2 involved an investigation of the concurrent validity of the PSBSS in relation to the likelihood to share. Findings Study 1 demonstrated that the perceived social benefit associated with WOM was related to social approval, impression management and social bonding. The results of Study 2 established that scores on the PSBSS predicted self-reported likelihood to engage in both face-to-face WOM and electronic WOM. Originality/value The PSBSS can be used to examine the role of perceived social benefit, including how the interaction between perceived social risk and benefit determines where, when and with whom people will share WOM.
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Handyastuti, Indriyani, Armie Hayu Harmoni, Erni Nuraeni, and Febby Indriani Lating. "The Influence of Electronic Word of Mouth (e-WOM) on Travel Decision in Bandung City." Digital Press Social Sciences and Humanities 4 (2020): 00010. http://dx.doi.org/10.29037/digitalpress.44357.
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<p class="Abstract">This research is motivated by data from We Are Social, a social marketing agency in the world, stating that Indonesian people who use social media amount to 130 million people, and the most frequently used social media in Indonesia are YouTube, Facebook, and Instagram. This study aims to determine does e-WOM influences the decision on travel in Bandung and on which social media e-WOM most influence the travel decision in Bandung. The data collection method of this study was a questionnaire that distributed to 120 respondents, who had traveled in Bandung and actively used social media (YouTube, Facebook, and Instagram) and then processed and analyzed using multiple linear regression. The results of this research state that intensity and WOM content influences travel decisions in Bandung, while positive valence and negative valence are not approved, as well as simultaneously electronic word of mouth influences the decision to travel in Bandung, and the most popular social media is Instagram. The result of this research may emphasize about creating an innovative product and technology development through e-WOM, but this could also be the big idea to be implemented in the heritage site because the word heritage is not necessarily opposite of innovative and technology but how to embrace innovation and technology to preserve heritage, therefore further study regarding how e-WOM could contribute to Heritage Site will be very much needed.<o:p></o:p></p>
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Bae, Giwoong, and Hye-Jin Kim. "Relation between early e-WOM and average TV ratings." Asia Pacific Journal of Marketing and Logistics 32, no. 1 (June 24, 2019): 135–48. http://dx.doi.org/10.1108/apjml-10-2018-0402.
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Purpose The purpose of this paper is to investigate the relation between average ratings (viewership) and the volume and valence of electronic word of mouth (e-WOM) for early episodes of TV shows. Design/methodology/approach Linear regression was performed in which the dependent variable is average TV ratings and main independent variables are volume and valence of e-WOM. The study used a Breusch–Pagan test to detect heteroscedasticity. Accordingly, the model is analyzed using heteroscedasticity-consistent standard error estimators. Findings The results show that the volume of the early e-WOM does not significantly contribute to explaining average ratings, but the valence does. Originality/value Because the advertising revenue of television broadcasters is determined according to expected TV ratings, the average ratings should be predicted as early as possible. This study shows that analyzing early e-WOM helps predict average ratings.
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Heo, Yeong-Uk. "The Influences of Restaurant Consumers' Electronic Word-ofMouth(E-WOM) Information Communication on Product Perception Risk, Benefit and WOM Effect." International Convergence Management Association 6, no. 4 (December 30, 2018): 51–64. http://dx.doi.org/10.20482/jemm.2018.6.4.51.
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Choi, Youngkeun. "A Study of the Antecedents of e-WOM in Social Commerce Platform." International Journal of Service Science, Management, Engineering, and Technology 12, no. 1 (January 2021): 62–76. http://dx.doi.org/10.4018/ijssmet.2021010104.
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The purpose of this study is to show how electronic word of mouth attracts users and drives purchases. By presenting the concept of electronic word of mouth in a variety of ways that provide different experiences, the author develops a model that explores the effects that explain the antecedents of electronic word of mouth and consumers' intention to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, argument quality, source credibility, source attractiveness, and source perception increase the electronic word of the consumer. Second, consumer electronic word of mouth increases his or her purchase intention. Finally, argument quality and source perception origin among the pioneers of the electronic word-of-mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to investigate the reciprocal engagement characterized by electronic word of mouth.
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Liu, Fei, Bo Xiao, Eric T. K. Lim, and Chee-Wee Tan. "Investigating the impact of gender differences on alleviating distrust via electronic word-of-mouth." Industrial Management & Data Systems 117, no. 3 (April 10, 2017): 620–42. http://dx.doi.org/10.1108/imds-04-2016-0150.
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Purpose By delineating electronic word-of-mouth (e-WOM) into numerical rating and opinionated review, the purpose of this paper is to advance a research model that articulates how the provision of e-WOM can aid in alleviating consumers’ distrust of online service providers, a key determinant in the former’s adoption of the latter. The authors also endeavor to uncover the role gender plays in moderating the aforementioned relationship between e-WOM and distrust. Design/methodology/approach The research model was validated via a field survey administered on 115 college students and faculty members, who had been exposed to a custom-developed online restaurant review website. SmartPLS 2.0.M3 was employed to verify both the measurement and structural properties of the research model. Findings Distrust reduces male consumers’ perceptions of usefulness and ease of use toward an online service provider while increasing their adoption intention. For their female counterparts, distrust reduces both perceived ease of use and adoption intention for an online service provider. Additionally, for male consumers, only opinionated review aids in alleviating distrust. Conversely, both numerical rating and opinionated review aid in alleviating the distrust of female consumers. Moreover, in contrast to their female counterparts, male consumers are less susceptible to the influence of cognitive dissonance between numerical rating and opinionated review. Research limitations/implications This study integrates distrust with the technology acceptance model (TAM) in an attempt to gain a deeper appreciation of technology acceptance behavior. Furthermore, this study builds on the confirmation bias theory to delineate e-WOM into numerical rating and opinionated review in order to better explicate variations in how males and females react to these two distinct forms of e-WOM. Consistent with the cognitive dissonance theory, the distinction between numerical rating and opinionated review enables further exploration of the impact of cognitive dissonance between these two forms of e-WOM on male and female consumers’ distrust of online service providers. Finally, this study unveils contrasting conflict resolution strategies adopted by male and female consumers to cope with cognitive dissonance in e-WOM. Practical implications Findings from this study yield prescriptions for practitioners in terms of how e-WOM can be harnessed to alleviate consumers’ distrust of online service provider. Whereas it is crucial for online service providers to draw on opinionated review to reduce distrust for male consumers, numerical rating should be emphasized for female consumers. This study also sensitizes practitioners to the drawback of providing both numerical rating and opinionated review at the same time due to the potential for cognitive dissonance. Originality/value This study is the first to: position distrust within the well-accepted TAM in order to enrich the understanding of technology acceptance behavior; testify to the importance of delineating between numerical rating and opinionated review due to the possibility of cognitive dissonance between these two distinct forms of e-WOM, as well as; uncover contrasting conflict resolution strategies adopted by male and female consumers to cope with cognitive dissonance in accordance with the confirmation bias theory.
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Al-Masoud, Nora Abdullah. "The Impact of Placing Electronic Word of Mouth on Instagram on Consumers’ Purchase Intention: Case Study of Food Products in the Kingdom of Saudi Arabia." Journal of Entrepreneurship and Business Innovation 7, no. 2 (November 27, 2020): 51. http://dx.doi.org/10.5296/jebi.v7i2.17639.
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Social media networks like Instagram, Facebook, Twitter, and LinkedIn, present promising opportunities for facilitating usability of e-WOM as a rising purchase decision-making tool. In tandem, this study aimed at looking into the impact of placing the e-WOM on Instagram on consumers’ purchase intention to food products in the KSA with a focus on purchase intention and decision. A quantitative research strategy was adopted through the survey method, where questionnaires were distributed through online survey-monkey to Instagram subscribers and dwellers of the KSA. Descriptive and inferential statistical data analyses were applied to generate useful information, and a documentary review was performed to supplement the primary findings. This study established that characteristics of e-WOM, attributes of the e-WOM reviewer, characteristics of social media site for e-WOM, demographic aspects of consumer, and reputation of the brand, influence effectiveness of e-WOM and customer purchase intention and decision on products. Significantly, it was established that quality, quantity, recency, and consistency, of e-WOM impact customer purchase intention and purchase decision towards food products. Nevertheless, it was ascertained that most respondents trust e-WOM as an objective and effective purchase decision-making tool. However, this study was conducted in the KSA and majorly employed quantitative rather than mixed-methods methodology, thus limiting its generalizability.This study originates from the need to improve marketing strategies given the growth of social media marketing against traditional marketing. Likewise, it adds value to existing knowledge about marketing practice and recommends further research in comparing the impact of e-WOM on customer purchase intention, decision, experience, and loyalty, across various social media sites and different nations for the generalized understanding of e-WOM as a marketing tool.
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Eriza, Zahra Noor. "Peran Mediasi Citra Merek dan Persepsi Risiko pada Hubungan antara Electronic Word of Mouth (E-WOM) dan Minat Beli (Studi pada Konsumen Kosmetik E-Commerce di Solo Raya)." Komuniti: Jurnal Komunikasi dan Teknologi Informasi 9, no. 1 (June 21, 2017): 14. http://dx.doi.org/10.23917/komuniti.v9i1.3501.
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AbstrakElectronic word of mouth (E-WOM) banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong minat beli konsumen. Penelitian ini menganalisis peran mediasi citra merek dan persepsi risiko pada hubungan E-WOM dan minat beli. Sampel penelitian ini terdiri dari 149 konsumen di Solo Raya yang telah melakukan pembelian kosmetik melalui e-commerce. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh positif terhadap minat beli dan citra merek. Pengujian regresi mediasi menyimpulkan bahwa citra merek memediasi secara parsial hubungan E-WOM dan minat beli. Hasil tersebut mengartikan bahwa aktivitas membaca ulasan produk di internet akan memberikan informasi mengenai manfaat dan keunggulan produk sehingga konsumen akan merasa yakin bahwa mereka memilih produk yang tepat dan mendorong minat beli konsumen. Sedangkan E-WOM berpengaruh negatif terhadap persepsi risiko namun tidak memediasi hubungan E-WOM dan minat beli. Kata kunci : E-WOM, Minat Beli, Citra Merek, Persepsi Risiko.
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Jesslyn, Brigitta Novilia, and Riris Loisa. "Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa." Prologia 3, no. 2 (December 21, 2019): 440. http://dx.doi.org/10.24912/pr.v3i2.6385.
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This research was conducted to determine the effect of electronic word of mouth (e-WOM) activities on the customer loyalty of Kopi Janji Jiwa. This research uses marketing communication theory, electronic word of mouth (e-WOM), and customer loyalty. Kopi Janji Jiwa is a domestic business that presents a menu of processed coffee on the rise. With the target of millennial generation, Kopi Janji Jiwa continues to innovate to create new menus and breakthroughs to get customers. What is unique from this research is that this study will look at how consumers from Kopi Janji Jiwa become marketing agents. The approach used for this research is a quantitative approach with survey methods. The population in this study is the consumer of Kopi Janji Jiwa and the number of samples taken as many as 130 people and using nonprobability sampling techniques with a purposive sampling approach. Data collected in this study using a questionnaire. Penelitian ini dilakukan untuk mengetahui pengaruh kegiatan electronic word of mouth (e-WOM) terhadap loyalitas pelanggan Kopi Janji Jiwa. Penelitian ini menggunakan teori komunikasi pemasaran, electronic word of mouth (e-WOM), dan loyalitas pelanggan. Kopi Janji Jiwa merupakan sebuah usaha dalam negeri yang menyajikan menu olahan kopi yang sedang naik daun. Dengan target generasi milenial, Kopi Janji Jiwa terus berinovasi menciptakan menu dan gebrakan baru untuk memperoleh pelanggan. Yang unik dari penelitian ini adalah penelitian ini akan melihat bagaimana konsumen dari Kopi Janji Jiwa menjadi agen pemasaran. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Kopi Janji Jiwa dan jumlah sampel yang diambil sebanyak 130 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner.
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Yulianton, Heribertus, Felix Andreas Sutanto, and Kristophorus Hadiono. "IMPLEMENTASI NAÏVE BAYES UNTUK KLASIFIKASI VENTING NEGATIF FEELINGS TERHADAP PENYEDIA JASA KOMUNIKASI PADA MEDIA SOSIAL TWITTER." Dinamik 22, no. 2 (July 31, 2017): 73–78. http://dx.doi.org/10.35315/dinamik.v22i2.7109.
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Kesan masyarakat terhadap suatu penyedia jasa layanan komunikasi dapat dianalisa melalui respon mereka. Salah satu media yang dapat digunakan untuk mendapatkan kesan tersebut adalah media sosial twitter. Seiring dengan perkembangan Internet, saat ini WoM telah berkembang menjadi electronic word-of-mouth. Electronic Word of Mouth (e-WoM) communication merujuk pada pernyataan positif atau negatif dari pelanggan potensial, pelanggan aktual atau mantan pelanggan mengenai suatu produk atau perusahaan via internet. Salah satu motif dalam e-Wom adalah Venting Negative Feelings, yaitu keinginan mengungkapkan ketidakpuasan konsumen terhadap produk atau perusahaan.
Penelitian ini akan menganalisa percakapan tentang venting negative feelings pada media sosial twitter. Untuk mendapatkan data dari twitter akan mengunakan bahasa R yang telah menyediakan library untuk mengaksesnya. Hasil penelitian ini berupa data motif e-wom Venting Negative Feelings yang dapat digunakan sebagai pendukung keputusan pengguna internet dalam memilih penyedia jasa layanan internet yang baik.
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Pang, Hua, Jingying Wang, and Xiang Hu. "Understanding the Potential Influence of WeChat Engagement on Bonding Capital, Bridging Capital, and Electronic Word-of-Mouth Intention." Sustainability 13, no. 15 (July 29, 2021): 8489. http://dx.doi.org/10.3390/su13158489.
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As the most prevalent social media platform in mainland China, WeChat enables interpersonal communication among users and serves as an innovative marketing platform for enterprises to interact with consumers. Although numerous studies have investigated the antecedents of electronic word-of-mouth (e-WOM), WeChat users’ specific behaviors still receive limited academic attention. Drawing from social capital theory and social exchange theory, this article develops a model to systematically explore three differentiated types of WeChat behaviors and their association with users’ social capital and e-WOM intention. The conceptual model is explicitly evaluated by utilizing web-based data gathered from 271 young people. Obtained results demonstrate the path effects indicating that: (1) WeChat use behaviors such as seeking, sharing, and liking can positively influence bonding social capital, while only the impacts of sharing and liking on bridging social capital are significant; (2) bonding and bridging social capital are both significant predictors of e-WOM intention, and bonding social capital is the more influential of the two; (3) bonding social capital partially mediates the effect of seeking on e-WOM intention. These findings are eloquent for researchers and operators to further grasp the increasing importance of WeChat adoption and social capital on young generations’ e-WOM intention in the evolving digital age.
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Ariyanto, Hepy Hefri, and Yuliana Yuliana. "Studi Ekplorasi Peranan Kualitas Layanan, Pengalaman, dan Kapuasan terhadap Electronic Word-of-Mouth (e-WOM) pada Industri Perhotelan." Jurnal Pemasaran Kompetitif 4, no. 2 (February 1, 2021): 183. http://dx.doi.org/10.32493/jpkpk.v4i2.9468.
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Penelitian ini bertujuan untuk membandingkan kepentingan relatif kualitas layanan, pengalaman, dan kepuasan pelanggan untuk menentukan mana yang lebih berpengaruh terhadap niat pelanggan untuk menyebarkan e-WOM positif.Kuesioner yang telah diterjemahkan sebelumnya ke dalam Bahasa Indonesia merupakan instrumen dari studi sebelumnya dan didistribusikan melalui survei online kepada semua pelanggan yang pernah menginap di hotel bintang 2, 3, dan 4. Sebanyak 400 kuesioner yang valid diperoleh, dan model penelitian diuji dengan menggunakan regresi berganda.Hasil penelitian mengungkapkan bahwa, dalam konteks hotel bintang 2, 3, dan 4, kualitas layanan sangat penting dalam mempengaruhi niat tamu hotel dalam melakukan e-WOM. Pangalaman dan kepuasan juga menunjukkan sebagai determinan penting dalam mempengaruhui tamu hotel melakukan e-WOM.
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van Tonder, Estelle, Daniël J. Petzer, Naomi van Vuuren, and Leon T. De Beer. "Perceived value, relationship quality and positive WOM intention in banking." International Journal of Bank Marketing 36, no. 7 (October 1, 2018): 1347–66. http://dx.doi.org/10.1108/ijbm-08-2017-0171.
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Purpose The purpose of this paper is to explore the proposed relationships between perceived usefulness (a dimension of perceived value), the relationship quality factors (competence trust and continuous commitment) and positive word-of-mouth intentions in an electronic banking setting. Design/methodology/approach A survey was conducted among 511 electronic banking customers. Findings Continuous commitment was found to mediate the relationships between perceived usefulness and competence trust with positive word-of-mouth intention, respectively. Research limitations/implications The results indicate the role of perceived value and relationship quality in contributing to positive word-of-mouth intention. Practical implications The findings could also guide banking institutions in managing their existing electronic banking customers more appropriately and to encourage them to engage in word-of-mouth behaviour that will convince other potential users of the benefits of the service. Originality/value Little is known on a mediated model noting the connection between perceived value, the relationship quality factors competence trust and continuous commitment and positive word-of-mouth intention. The findings provide more insight into the matter and accordingly contribute to the developing body of knowledge on perceived value, relationship quality and behavioural intention and their importance to the stream of research on positive word of mouth.
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Nurhaipah, Titih. "KOMUNIKASI ELECTRONIC WORD OF MOUTH (E-WOM) PARIWISATA KABUPATEN MAJALENGKA DI MEDIA SOSIAL INSTAGRAM MELALUI #MAJALENGKAHITS." Jurnal Ilmu Politik dan Komunikasi 9, no. 2 (December 31, 2019): 44–55. http://dx.doi.org/10.34010/jipsi.v9i2.2469.
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The desire updated tourist destinations is a search for self-existence, both in the real social world and in cyberspace through Instagram. After fulfilling their wishes, the desire arises to spread information to others. This diffusion of tourist information is known as word of mouth communication. In addition, Instagram becomes an opportunity or a potential for e-WOM communication that can be maximized as a step in the promotion of tourism. Instagram as a social network that has visual advantages will be more advantageous for tourism e-WOM communication activities through #majalengkahits. The objectives of this study include: exploring the potential of e-WOM on Instagram;the role of followers; and the meaning of the hashtag #majalengkahits. The method used in this research is virtual ethnography. According to the results of the research, the potential of long-term e-WOM communication on Instagram will increase tourists' loyalty. This type of communication rotation will greatly affect the increasing number of tourists in the Majalengka district. In addition, the role of follower #majalengkahist includes providers of information, complementary information and tourist invitations. There are several meanings in the use of #majalengkahits that include republishing, becoming a trend / viral, adding information, showing off, inviting sympathies / love, references, facilitating research, increasing promotion and adding followers.
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Alfiani, Leli, Ambar Lukitaningsih, and Bernadetta Diansepti Maharani. "Pengaruh Electronic Word of Mouth dan Security Terhadap Buying Decision Melalui Electronic Trust Sebagai Variabel Media." Jurnal Ilmiah Manajemen Kesatuan 9, no. 2 (August 2, 2021): 203–10. http://dx.doi.org/10.37641/jimkes.v9i2.434.
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The rapid development of technology has made business competition in the e-commerce sector even tighter. Consumer purchasing decision making is influenced by several factors such as Trust Online. Tokopedia is an Indonesian company that is engaged in e-commerce. The problems of this research are worry, uncertainty and fear of the risks received when faced withshopping online. For this reason, in this study, the researcher wanted to know what factors influence generation Y. Researchers narrowed down three variables, E-Wom, Security, E-Trust
This study used a quantitative research type and selected 150 people (male & female, 18-28 years old, and using e-commerce Tokopedia) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influencing factor in influencing purchasing decisions when doingshopping online application-basedwas Electronic Trust, followed by Electronic Word Of Mouth, and the last which had the least effect was Security.
Keywords: E-commerce, E-Wom, Security, E-Trust, Buying Decision
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Purwaningdyah, Sri Wiludjeng Sunu. "Pengaruh electronic word of mouth dan food quality terhadap keputusan pembelian." Jurnal Manajemen Maranatha 19, no. 1 (November 14, 2019): 73–80. http://dx.doi.org/10.28932/jmm.v19i1.1849.
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The development of information technology nowadays impact on rapid economic growth. It makes entrepreneurs have to upgrade their businesses thus they can compete both nationally and internationally. This condition also encourages entrepreneurs both in the manufacturing sector and especially culinary services to be able to capture a wider market share. One marketing strategy that can be used to reach consumers more broadly is through electronic word of mouth (e-WOM), to convey or inform, offer, and remind about its products. No less important is the attention of culinary entrepreneurs to pay attention to the quality of their products (food quality). The aim of this study is to find out how e-WOM and food quality capabilities influence consumer purchasing decisions at Mie Merapi in Bandung. The research method used is descriptive and quantitative methods. While the sampling method with accidental random sampling technique. The analytical tool used is multiple regression. The results showed thate-WOM was able to positively influence consumer purchasing decisions but was not significant, because e-WOM conducted by Mie Merapi was less attractive, because culinary noodles were an ordinary culinary.Food quality able to provide a positive significant influence on consumer purchasing decisions at Mie Merapi in Bandung, because consumers are more convinced about the product needed is quality. This research suggests Mie Merapi to inform and offer products through consumers testimonials that have made direct purchases, because user reference is a valuable experience and as a consideration in purchasing products. In order for this user reference to be disseminated more widely, it can be used to invite meals directly to the place by giving gifts. For example, free noodle for first five customers.
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Göker, Gönül, and İlknur Ayar. "Intermediary Role Of Nostalgia Tendency In The Effect Of Electronic Word Of Mouth Communication On Tourists' Destination Visit Intentions." Journal of Tourism and Services 11, no. 20 (June 30, 2020): 44–59. http://dx.doi.org/10.29036/jots.v11i20.140.
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This study was aimed to reveal the mediating role of nostalgia tendencies in the effect of E-Wom (Electronic Word of Mouth Communication) on Tourists' intention to visit UNESCO World Heritage City Safranbolu. The authors aimed to reveal the effect of word of mouth communication on the destination preference, as well as to determine whether the nostalgia tendency has an intermediary role during this communication. Survey method was used in the research as the data collection tool. The survey was administered to all travel lovers. A total of 402 people participated in the survey. In this research, the structural equation model was used to determine the mediating role of the nostalgia trend in the impact of E-wom on travel intent. Responses were analyzed with SPSS statistical software. According to the results of the research, E-wom has an impact on travel intention. The partial mediating role of the "nostalgia tendency" in "the effect of e-wom on travel intention" was determined. Comments and suggestions were developed depending on the analysis results obtained at the end of the study.
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Ahlunnazak, Ahmad Istiqlal, and Abror Abror. "THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA)." Jurnal Ecogen 2, no. 2 (July 1, 2019): 92. http://dx.doi.org/10.24036/jmpe.v2i2.6144.
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The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention
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Hardjono, Budiono, Sugeng A. Riyadi, and Diba Aris. "The Implication of e-WoM Communication on Customer Preference and Purchase Decision of Electronic Gadgets." Jurnal Dinamika Manajemen 11, no. 1 (March 19, 2020): 1–11. http://dx.doi.org/10.15294/jdm.v11i1.21113.
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This study aims to analyze the implications of e-WoM components (intra-personal ties, homophile, credibility) on consumer purchasing decisions both directly and through mediating consumer preferences. Previous experience of consumer purchases conveyed by word of mouth can be a preference for other consumers in buying products or services. The development of digital communication makes electronic Word of Mouth (e-WoM) play an important role in influencing consumer preferences, especially for those who have to make purchasing decisions for products with many features such as gadgets. A total of 300 questionnaires were distributed around Jakarta using simple random sampling and obtained 102 complete responses from respondents. Data analysis was performed using descriptive statistical methods, correlational and multiple regression with the help of SPSS software. The results showed that the gadget purchase decision was partially influenced by consumer purchasing preferences and credibility sources, but this purchase preference was not as dominant as the credibility source. Gadgets are designed unusual and have many advanced technological features compared to conventional products, therefore the results of this study may not be valid for products outside of the gadget. Further research is needed whether e-WoM has the same influence on consumer purchasing decisions of conventional products.
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Choudhury, Deepjyoti, and Dibyojyoti Bhattacharjee. "Satisfaction an Antecedent of Word-of-mouth among Electronic Banking Users: A Study on Salaried Employees." Jindal Journal of Business Research 7, no. 2 (July 29, 2018): 135–54. http://dx.doi.org/10.1177/2278682118785800.
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The study attempts to investigate whether the satisfaction pertaining to the use of electronic banking (e-banking) channels has any impact on word-of-mouth (WOM) among specific group of population, that is, the salaried employees. A sample of 400 respondents was collected from the districts of southern Assam, India, based on post-stratified random sampling. After achieving good fit of the measurement model by confirmatory factor analysis, hypothesis testing was done using structural modeling to find the causal relationship between the constructs of the model. The results revealed that there is a direct positive relationship between satisfaction and WOM in e-banking among salaried employees. Evidences show that the salaried employees are maximum users of e-banking. Finding out the relationship between satisfaction and WOM among target population shall enable the banks to develop a niche-based strategy and attain feedback for increasing satisfaction.
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Hafizah, Nurul, and Maya Ariyanti. "PENGARUH THE PUBLIC GOOD DAN KNOWLEDGE SELF-EFFICACY TERHADAP NIAT KONSUMEN MELAKUKAN ELECTRONIC WORD OF MOUTH (E-WOM) (Studi pada Pengguna Kaskus di Indonesia)." Jurnal Mitra Manajemen 3, no. 1 (January 31, 2019): 16–28. http://dx.doi.org/10.52160/ejmm.v3i1.175.
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Kemajuan jaringan internet WWW mampu memberikan pilihan informasi mengenai suatu produk, memungkinkan adanya sebuah komunikasi word-of-mouth yang tidak hanya menjadi sebuah bentuk komunikasi person-to-person namun juga memberikan kesempatan untuk merambat secara mendunia melalui media online yang biasa dikenal dengan Electronic Word of Mouth (e-WOM). Komunikasi e-WOM dapat dilakukan melalui online opinion platforms atau discussion forums, salah satunya adalah Kaskus.
Dalam tulisan ini, penulis fokus pada faktor-faktor yang mempengaruhi niat konsumen melakukan e-WOM di Kaskus. Penulis mengidentifikasi motif utama dari niat eWOM konsumen yaitu Egoisme (reputasi dan timbal balik), Collectivism (rasa memiliki), Altruism (kenikmatan membantu), Prinsiplism (prinsip moral) dan Knowledge Self-Efficacy.
Penulis menguji model penelitian dengan sampel 100 pengguna/member Kaskus di Indonesia. Dalam penelitian ini analisis data menggunakan pendekatan Partial Least Square (PLS) dengan menggunakan software Smart PLS 3 for windows. Hasil dari penelitian ini menunjukkan 27.9% varians dengan kenikmatan membantu, rasa memiliki dan reputasi berhubungan positif dengan niat konsumen melakukan e-WOM.
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Boley, B. Bynum, and Kyle M. Woosnam. "Going Global or Going Local? Why Travelers Choose Franchise and Independent Accommodations." Journal of Travel Research 60, no. 2 (March 19, 2020): 354–69. http://dx.doi.org/10.1177/0047287520904786.
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While there is agreement over the pivotal role accommodations have in the tourist experience, little is known about why tourists gravitate toward franchise or independent accommodations. This article compares US tourists’ perceptions of the performance of franchise and independent accommodations on a range of functional, experiential, and symbolic attributes, and subsequently tests to see if there are separate reasons for why tourists choose the two lodging options and share word of mouth (WOM) and electronic WOM (e-WOM). Results reveal that franchise accommodations consistently outperform independent accommodations on “Service Quality” and “Utilitarian Quality.” However, independent accommodations were found to outperform franchise accommodations in “Experiential Quality” and “Symbolic Quality.” Modeling results reveal tourists choose the two accommodation options for separate reasons with Service Quality being important to both, but with Symbolic Quality also being important to choosing independent accommodations. Likelihood to share WOM and e-WOM were more a function of Experiential Quality and Symbolic Quality than Service Quality for both lodging types.