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Journal articles on the topic 'Emerging social media'

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Published: 2 June 2025

Last updated: 19 July 2025

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Olotewo, John. "SOCIAL MEDIA MARKETING IN EMERGING MARKETS." International Journal of Online Marketing Research 2, no. 2 (2016): 10. http://dx.doi.org/10.5455/ijomr.2016254411.

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Faris, Michael J., and Kristen R. Moore. "Emerging scholars and social media use." Communication Design Quarterly 4, no. 2 (2017): 52–63. http://dx.doi.org/10.1145/3068698.3068703.

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Meshi, Dar, Diana I. Tamir, and Hauke R. Heekeren. "The Emerging Neuroscience of Social Media." Trends in Cognitive Sciences 19, no. 12 (2015): 771–82. http://dx.doi.org/10.1016/j.tics.2015.09.004.

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Cohen, Adam. "Social Media and eDiscovery: Emerging Issues." Pace Law Review 32, no. 2 (2012): 289. http://dx.doi.org/10.58948/2331-3528.1801.

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Muhammad, Anwar, and Tang Zhiwei. "Social media and library marketing." Library Hi Tech News 38, no. 10 (2021): 10–13. http://dx.doi.org/10.1108/lhtn-09-2021-0056.

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Purpose The basic purpose of this paper is to find out library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive. Design/methodology/approach This paper reviews various options for libraries to use different forms of social media to market their resources and services. Findings The reviewed literature has identified the importance and use of emerging technologies and social media in libraries. This paper can help library professionals to engage themselves to use social media and emerging technologies to bring innovation into the library sources and services. Originality/value This paper provides a review of social media and emerging technologies used for marketing in the libraries environment.

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Oh, Onook, H. R. Rao, Mary Still, and Emmanuelle Vaast. ""Social Media, Social Networks, and Social Movements: Emerging Research Challenges"." Academy of Management Proceedings 2015, no. 1 (2015): 19069. http://dx.doi.org/10.5465/ambpp.2015.19069symposium.

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Brandtzaeg, Petter Bae, Marika Lüders, Jochen Spangenberg, Linda Rath-Wiggins, and Asbjørn Følstad. "Emerging Journalistic Verification Practices Concerning Social Media." Journalism Practice 10, no. 3 (2015): 323–42. http://dx.doi.org/10.1080/17512786.2015.1020331.

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Singh, Alok. "Social Media as an Emerging Management Tool." FIIB Business Review 5, no. 4 (2016): 16–19. http://dx.doi.org/10.1177/2455265820160403.

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Okur, Muhammet Recep, Sinan Aydin, and Salih Gumus. "Emerging student support trends on social media platforms in open education system." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 3 (2016): 27–33. http://dx.doi.org/10.18844/gjhss.v2i3.1051.

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Larson, Lauren. "Social Media Use in Emerging Adults: Investigating the Relationship With Social Media Addiction and Social Behavior." Psi Chi Journal of Psychological Research 26, no. 2 (2021): 228–37. http://dx.doi.org/10.24839/2325-7342.jn26.2.228.

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In the 21st century, use of online communication has skyrocketed, and this is particularly true for young people who have grown up in the age of the smartphone. In the world of online communication, adolescents and young adults especially seem to gravitate toward social media. The present study examined a mediational model wherein social media use in emerging adults predicts social media addiction through altered social behaviors, including face-to-face interactions, communication apprehension, and social skill deficits. More than 100 undergraduate students reported on their social media use and social behaviors via an online questionnaire. Contrary to expectations, social media use was only significantly correlated with social skills deficits, r(108) = .204, p = .017, and social media addiction, r(108) = .495, p < .001. Face-to-face interactions, communication apprehension, and social skills deficits did not function as mediators of the relationship between social media use and addiction and had no significant correlations with social media addiction. A modified mediation model is proposed, wherein impoverished face-to-face behavior and communication apprehension predict social skills deficits and those deficits predict social media addiction only when social media use is high.

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Kampf, Constance E. "Connecting Corporate and Consumer Social Responsibility Through Social Media Activism." Social Media + Society 4, no. 1 (2018): 205630511774635. http://dx.doi.org/10.1177/2056305117746357.

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To highlight aspects of activism obscured by a focus on legitimacy and ideology, this article argues that shifting focus from legitimacy and ideology to identity, problem-solving and dialogue is needed to understand emerging forms of social media native activism that connects consumer social responsibility (CnSR) and corporate social responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism toward business. Two cases of social media native activist organizations working to create movements are examined from this problem-solving and dialogue-based perspective—Carrotmob and the GoodGuide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism.

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Aryandari, Diandra, and Fuad Nashori. "The Role of Mindfulness and Patience on Social Anxiety in Using Social Media in Emerging Adulthood." Journal An-Nafs: Kajian Penelitian Psikologi 9, no. 1 (2024): 1–20. http://dx.doi.org/10.33367/psi.v9i1.4530.

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Individuals in emerging adulthood are prone to experience social anxiety, especially in social media, as they are prone to receive responses, criticism, or judgment from others or themselves when sharing content related to themselves. This study aims to determine the relationship between mindfulness and patience with social anxiety in social media in emerging adulthood. This study used a quantitative approach, namely multivariable correlation with the relationship model of three variables analyzed using regression analysis. 542 participants in emerging adulthood who are active social media users were involved in this study. Data were collected using the Social Anxiety Scales for Social Media Users (SAS-SMU), Mindful Attention Awareness Scale (MAAS), and the Patience Scale. The results of the study showed that mindfulness and patience had a significant effect on social anxiety in social media. Besides, each independent variable significantly reduces social anxiety in social media. Then, mindfulness plays a stronger role in overcoming social anxiety in social media. The implications of this research show that mindfulness and patience can reduce social anxiety on social media. It is necessary to apply mindfulness in daily life to reduce social anxiety in social media in emerging adulthood.

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Aganbi, Victor. "WHAT IS SOCIAL ABOUT SOCIAL MEDIA? The Rejuvenation of Television as social media." IJRDO - Journal of Business Management 7, no. 6 (2021): 84–93. http://dx.doi.org/10.53555/bm.v7i6.4425.

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WHAT IS SOCIAL ABOUT SOCIAL MEDIA: The Rejuvenation of Television as Social Media highlights television as the dominant social medium of all time. Communication of any sort is already social interaction involving the sending of a message to a receiver, and the feelings and thoughts of the receiver upon interpreting the message within the viewpoint of a single linear model or two linear models stacked on top of each other to cater for feedback loop in the S-M-M-R (Sender-Message-Medium-Receiver) communication framework. "Truth" and "ideas" are constructed or invented through the social process wherein the sender channels a message to the receiver and the receiver then becomes the sender and channels a message to the original sender. This feedback model includes cultural background, ethnicity, geographic location, extent of travel, and general personal experiences accumulated over the course of interactant’s lifetime. Thus, the question “what is social about social media” is rhetorical and points to the obvious – the human elements (sender and receiver) define any communication process as SOCIAL and any communication media as SOCIAL MEDIA. Though instantaneity of message delivery and simultaneousness of feedback are contingent to mass communication, they remain elusive and constitute the problem inherent in nearly all forms of media, including the so-called social media platforms. However, social media and television broadcasting have a number of connections and interrelationships that have led to the phenomenon of Social Television. Social Television is an emerging communication digital technology centered around real-time interactivity involving media displayed on television. Through in-depth review, analyses and synthesis of scanty literature, this research questions the description of television as “traditional” or “old.” And, more so, the worn phrase “social media” or “emergent media” in exclusion of television is misnomer. Television – the underrated, overlooked but potentially the most powerful social medium from its humble beginnings, can be more appropriately celebrated as rejuvenated social media. In conclusion, this researcher proposes an updated definition and categorisation of television as social media. The author further makes the case that as television has always been social, never ceased to evolve and is still evolving as social media, it qualifies as emergent media consistent with its dramatically expanding capacity and capabilities beyond sound, picture and text.

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Alaska, Putri Meilani, Fuad Nashori, and Muhamad Uyun. "Husnuzan, Social Comparison, and Social Anxiety in Emerging Adults Social Media Users." Journal of Educational, Health and Community Psychology 13, no. 2 (2024): 622. http://dx.doi.org/10.12928/jehcp.v13i2.28210.

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Gould, Daniel J., Hyuma A. Leland, Adelyn L. Ho, and Ketan M. Patel. "Emerging trends in social media and plastic surgery." Annals of Translational Medicine 4, no. 23 (2016): 455. http://dx.doi.org/10.21037/atm.2016.12.17.

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Jiang, Jiani, Bruce A. Huhmann, and Michael R. Hyman. "Emerging masculinities in Chinese luxury social media marketing." Asia Pacific Journal of Marketing and Logistics 32, no. 3 (2019): 721–45. http://dx.doi.org/10.1108/apjml-07-2018-0256.

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Purpose The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies. Design/methodology/approach Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts. Findings Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses. Practical implications Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets. Originality/value Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.

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Vannucci, Anna, Kaitlin M. Flannery, and Christine McCauley Ohannessian. "Social media use and anxiety in emerging adults." Journal of Affective Disorders 207 (January 2017): 163–66. http://dx.doi.org/10.1016/j.jad.2016.08.040.

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Teoh, Jeremy Y. C., and Philippe E. Spiess. "The Emerging Role of Social Media in Urology." Société Internationale d’Urologie Journal 4, no. 2 (2023): 81–83. http://dx.doi.org/10.48083/natn6247.

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Lubinna, Shahal. "Social Media as a Tool to Achieve Social Justice." International Journal of Humanities and Social Sciences Review 2, no. 1 (2021): 1–7. https://doi.org/10.5281/zenodo.6588968.

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Ardelia, Vania, and Siti Jaro'ah. "Exploring Social Media Use Integration Based on Educational Level Among Emerging Adults." International Journal of Current Educational Research 2, no. 2 (2023): 106–14. http://dx.doi.org/10.53621/ijocer.v2i2.249.

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Objective: Social media has become integral to everyday life, including among emerging adults. Surveys showed that Instagram has become one of emerging adults' most popular social media. Social media could facilitate emerging adult developmental tasks, such as identity exploration. Further, social media uses integration concepts to explore how individuals build emotional connections and involve social media in their daily social routines. Additionally, it is essential to view social media use integration based on educational background. This study explored differences in social media use integration among emerging adults based on education level. Method: A cross-sectional study design was conducted among 305 men and women emerging adults. Participants completed a self-administered questionnaire comprising demographic characteristics and a Social Media Use Integration scale. Data were analyzed using descriptive analysis and one-way ANOVA statistic technique. Results: Descriptive analysis results showed that individuals with a high school education level had the highest social media use integration scores compared to groups from other education levels. Further, education level notably contributed to the score difference in social media use integration among emerging adults. Novelty: This study contributed to exploring further the social media use integration among emerging adults, specifically in the context of educational background.

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Talukder, Majharul, Ali Quazi, and Dede Djatikusumol. "Social Media and SMEs." Journal of Electronic Commerce in Organizations 16, no. 2 (2018): 1–28. http://dx.doi.org/10.4018/jeco.2018040101.

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This article addresses a research lacuna in the literature with regard to determinants of attitudes and adoption of an innovation (Facebook) in the SMEs sector in emerging economies with particular reference to Indonesia. To this end, five support dimensions: government support, management support, motivational support, technological support and training support were developed basing on existing literature and the established theories in the relevant field. The impact of these support dimensions on managerial attitudes and adoption of innovation were then examined in an organizational setting. Data was collected from a sample of senior managers representing Indonesian SMEs through a structured questionnaire and analyzed using multivariate statistical tools, such as multiple regression analysis. The research revealed significant effects of government support, management support, technological support and training support dimensions on the managerial perception of innovation and direct effects of management and training support on the adoption of innovation. Interestingly, government support dimensions have significant impacted the commitment of SMEs to innovation but not on the adoption behavior of innovation, suggesting that governments' main role would be to ensure commitment of SMEs. This is because commitment is a crucial precondition of adoption behavior. Furthermore, managers' physical maturity (age) was found to moderate the relationship between government support and the perception of innovation. The implications of these interesting findings for SMEs and for the governments in emerging economies to designing an appropriate strategy for effective implementation of social media as an innovation are highlighted in this article.

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Tamilmani, Kuttimani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A. A. Al-Khowaiter, and Yogesh K. Dwivedi. "Social media research in the context of emerging markets." Journal of Advances in Management Research 15, no. 2 (2018): 115–29. http://dx.doi.org/10.1108/jamr-05-2017-0061.

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Purpose Despite the potential of social media in emerging markets (EMs), only a few studies published in high-quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. The purpose of this paper is to analyse existing research related to social media published in high-quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of EMs. Design/methodology/approach This study conducted a systematic review of 22 articles on social media, which were published in the “Senior Scholars Basket of IS Journals and Information Systems Frontiers” from 1997 to 2017. Manual literature search approach (i.e. screening through the table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the EMs context. Findings The study identified four major themes from existing research on the social media in the context of EMs, namely: social media frameworks; social media and consumers; social media and organisations; and social media and society with the majority of the studies focussing on consumers. A single subject was found as the major limitation with studies analysed focussing on single platform/country/domain hindering the generalisability whereas including a new exogenous variable to improve the validity of existing studies emerged as main future research direction. Originality/value This study conducted literature review on social media in EMs, which have not been undertaken yet. Moreover, it employed manual search (an effort and time-intensive approach) to overcome the shortcomings of keyword search to identify, locate, select and analyse the social media literature in the context of EMs.

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Fan, Xiruo. "Social Media Marketing Strategies." Advances in Economics, Management and Political Sciences 23, no. 1 (2023): 59–64. http://dx.doi.org/10.54254/2754-1169/23/20230353.

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Social media marketing strategies contribute to increasing the brand awareness of businesses. However, they have not always fully exploited the creativity and innovative capacities of the strategy due to unawareness of the best tools to utilize in modern technology. Notably, some organizations also fail to recognize the benefits of social networks. The internet has exposed numerous opportunities, such as online marketing that utilizes advertisement mechanisms like the podcast, blogs, and social media to reach their target audiences. However, the internet allows users to interact and create communities, facilitating the exchange and discussion of knowledge. Famous social media networks include youtube, Facebook, and Twitter. However, the advancing social media development has contributed to the emergence of new platforms such as Tiktok. Analysts measure their popularity based on the level of activities the platform offers its users. As a result, modern social networks facilitate more effective than traditional networks since they promote global interactions by overcoming geographical barriers. Currently, only a few organizations use social networking in various sectors, but this literature identifies numerous strategies that every organization should utilize to promote its brand. This article intends to discuss the best social media marketing strategies, their benefits, and challenges and provide insights about the emerging trends and application of modern technology such as Artificial Intelligence (AI) and chatbots in marketing. The first part of the review introduces the topic, while the subsequent sections address the marketing strategies such as image appeal and content. The challenges section addresses the problems that accompany the strategies. The emerging technology and trends cover the modern aspects that dominate online marketing, such as chatbots, artificial intelligence, and short videos. The discussion relies on numerous relevant literature articles exploring the aforementioned social media marketing issues.

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Vrinda K, Sahira U, Amitha VL, and Divya S Nair. "Social Media Engagement and Psychological Wellbeing Among Emerging Adults." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 12 (2024): 3506–10. https://doi.org/10.47392/irjaem.2024.0518.

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Social media engagement has become an integral aspect of modern life, with individuals increasingly using these platforms for various purposes, including social interaction, information sharing, gaming and other entertainment purposes. Psychological well-being is a state of positive mental health in which a person experiences a sense of happiness, contentment and fulfillment. A previous study showed that there is a link between social media engagement and increased mental health symptoms. This study aimed to explore the relationship between social media engagement and psychological well-being among emerging adults. A total of 145 participants were recruited using a convenience sampling method. Social media engagement was evaluated using the social media engagement questionnaire (SMEQ) and psychological well-being was evaluated using the psychological well-being scale. The data collected through online surveys, were analyzed using a correlational research design. It was found that social media engagement strongly correlates with the three aspects of psychological well-being among emerging adults. Results indicated that social media engagement was negatively correlated with autonomy, environmental mastery and positive relation with others. These findings suggest that the nature of social media engagement plays a significant role in influencing psychological well-being. Further studies should investigate these changes in greater depth, particularly with larger and more diverse samples, to gain a better understanding of how specific aspects of social media use affect mental health and psychological well-being.

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Ohannessian, Christine McCauley, Anna Vannucci, Kaitlin M. Flannery, and Sarosh Khan. "Social Media Use and Substance Use During Emerging Adulthood." Emerging Adulthood 5, no. 5 (2017): 364–70. http://dx.doi.org/10.1177/2167696816685232.

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This study examined the relationship between daily time spent using social media and substance use in a national sample of 563 emerging adults from the United States (18- to 22-year-olds, 50% female, 63% non-Hispanic White). Results revealed that males reported more social media use and more substance use in comparison to females. In addition, greater daily social media use was related to more alcohol consumption, more problematic alcohol use, and more frequent drug use. A significant gender × social media use interaction was also observed for drug use, revealing that greater daily social media use was significantly related to more frequent drug use for females but not for males. Results from this study emphasize the importance of considering different types of social media in relation to substance use and abuse during emerging adulthood and the need to examine these relations by gender.

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P., Mary Jeyanthi. "A Survey of Emerging Countries Economy: Sustainable Development in Social Media and Information Systems." Journal of Advanced Research in Dynamical and Control Systems 12, no. 01-Special Issue (2020): 311–16. http://dx.doi.org/10.5373/jardcs/v12sp1/20201077.

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Cunningham, Stuart, and David Craig. "Creator Governance in Social Media Entertainment." Social Media + Society 5, no. 4 (2019): 205630511988342. http://dx.doi.org/10.1177/2056305119883428.

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This article addresses the platformization of cultural production by offering a creator-centric account of industrial and governance issues in social media entertainment (SME). SME is our term for the emerging industry of native online cultural producers together with the platforms, intermediaries, and fan communities operating interdependently, and disruptively, alongside legacy media industries and across global media cultures. The central concern of the article is that these creators are not recognized as stakeholders in current debates both academic and policy on platform governance. The relationship between the platform behemoths and individual creators may seem grossly disproportionate, but insights from network economics suggest a more supple account of power. The interests of creators are examined in the “top-down” context of the exercise of platform governance and efforts, by platforms and the state, to improve it. Those interests are also canvassed from the “bottom up”—how creators and creator advocacy are organizing and acting collectively to improve prospects for creators in this emerging industry.

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Olaniran, Bolanle A. "Social media as communication channel in emerging economies: a closer look at cultural implications." Journal of Advances in Management Research 15, no. 2 (2018): 130–45. http://dx.doi.org/10.1108/jamr-04-2017-0050.

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Purpose The purpose of this paper is twofold. First, to explore the intricacies of culture along with the complex contextual factors that affect the selection, implementation and use of social media as an organizational communication channel in emerging markets. Second, by using Hofstede’s dimension of cultural variability as a framework, the paper identifies different variables that impact usage and adoption of social media in emerging markets. Design/methodology/approach A review of literature was employed for this study to glean different factors that influence social media use in less economically developed countries and emerging markets. The selected literature consisted of the following keyword phrases “social media” and “emerging markets.” The term “culture” was used to narrow the scope of the analysis. Findings The analysis provides insights about how elements such as context, culture, communication preference, trust, gender and literacy affect social media use of individuals within organizations and merchants operating in emerging markets. The paper, in particular suggests that all social media campaigns contain important cultural considerations for potential users who will interact with the social networks in emerging markets. Research limitations/implications The review of literature may not have been all inclusive. Hence, certain relevant studies may have been excluded based their lack of selected keywords. Furthermore, currently there are not enough published studies in social media usage and emerging markets to fully explore the topic. Therefore, a call for more empirical research utilizing mixed method approach will provide a more comprehensive analysis. Practical implications The paper includes implications for the development of technological and cultural fit in the diffusion of social media technologies in an attempt to achieve desired results in emerging markets. Originality/value This paper identifies the need for clarity or understanding of culture when crossing cultural boundaries in particular West vs East through the use of new and social media within emerging markets.

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Arjun, Swati, and Shikha Rai. "Crime by the Commons, Emerging Trend in Social Media." Journal of Content, Community and Communication 4, no. 8 (2018): 35–41. http://dx.doi.org/10.31620/jccc.12.18/07.

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Barrios, Laurel, Evan Walgama, Yufei Chen, Wendy L. Sacks, and Allen S. Ho. "Emerging social media trends in thyroid and parathyroid surgery." Annals of Thyroid 5 (June 2020): 5. http://dx.doi.org/10.21037/aot.2020.03.02.

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Nikitenko, Lilia, Olha Sharmar, Oleksandr Marusiak, Vladyslav Honcharuk, and Volodymyr Yanivskyi. "Social media as an emerging threat to national security." Revista Amazonia Investiga 13, no. 82 (2024): 100–111. https://doi.org/10.34069/ai/2024.82.10.8.

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This paper explores in depth the growing impact of social media on national security across the globe while highlighting the risks posed by the rapid dissemination of information, the organization of unauthorized protests, and the spread of disinformation. It has been demonstrated that social media platforms such as Facebook, Twitter, Telegram and TikTok have been utilized by various actors, including activists, radical groups, and foreign states, in order to influence public opinion, incite violence, and destabilize governments. A comparative analysis of global events like the Arab Spring, the 2016 U.S. elections, Hamas attack against Israel, and protests in Hong Kong demonstrates how such platforms can serve dual purposes: fostering democratic values while simultaneously being exploited to undermine national stability. The research also addresses the specific issue of separatism, where social media is used to disseminate ideologies that threaten territorial integrity and constitutional order. The proposed study also examines the potential of cyberattacks coordinated via social media, thus highlighting the vulnerability of state institutions and critical infrastructure. The research concludes by stressing the urgent need for a balanced regulation of social media, offering insights into international legal frameworks, enhanced cybersecurity measures, and also various challenges in maintaining both freedom of expression and national security. An elaborated set of research methods (comparative, historical, method of systemic analyses) has been actively used in the course of this research, thus enabling the authors to combine theoretical observations with comprehensive data analyses. Existing legislative approaches to regulating social media in the context of protecting national security interests in various jurisdictions, including Israel, China, Pakistan, the United States, and Ukraine, have been covered in the paper.

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Yamini, P., and Lata Pujar. "Predictor variables of social media addiction among emerging adults." International Journal of Agriculture Extension and Social Development 7, no. 8S (2024): 17–19. http://dx.doi.org/10.33545/26180723.2024.v7.i8sa.893.

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Chen, Yiyong, Xiaoping Liu, Wenxiu Gao, Raymond Yu Wang, Yun Li, and Wei Tu. "Emerging social media data on measuring urban park use." Urban Forestry & Urban Greening 31 (April 2018): 130–41. http://dx.doi.org/10.1016/j.ufug.2018.02.005.

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Galica, Victoria L., Anna Vannucci, Kaitlin M. Flannery, and Christine McCauley Ohannessian. "Social Media Use and Conduct Problems in Emerging Adults." Cyberpsychology, Behavior, and Social Networking 20, no. 7 (2017): 448–52. http://dx.doi.org/10.1089/cyber.2017.0068.

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P. Shewale, Yogita, and Harshal Kumar R. Khairnar. "Anomaly Topic and Emerging Topics Discovery Using Social Media." HELIX 9, no. 3 (2019): 4947–55. http://dx.doi.org/10.29042/2019-4947-4955.

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Haahr, Lars. "Wrestling with Contradictions in Government Social Media Practices." International Journal of Electronic Government Research 10, no. 1 (2014): 35–45. http://dx.doi.org/10.4018/ijegr.2014010103.

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Research in government social media practices highlights expectations of co-creation and progression mirrored in maturity models, but research also documents low deployment degree and thereby points to a discrepancy. The paper suggests that the authors instead of co-creation and progression draw on a dialectical approach and understand the development of government social media practices as a wrestling with contradictions. The case of emerging social media practices in a Danish municipality used to illustrate this framework suggests three main categories of contradictions in emerging social media practices: Contradictions between service administration and community feeling as forms of practice, contradictions in organizing between local engagement and central control, and contradictions in the digital infrastructure between proprietary municipal websites and public social media platforms. The paper discusses if a paradox lens will enhance our understanding of inherent contradictions or the dialectical notion of contradiction serve the purpose. The paper contributes to a dialectical theory of contradictions through an analysis of emerging government social media practices.

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KARAYİGİT, Cebrail, Aubrey GROTER, and Michael THOMPSON. "Addictive Use of Social Media and Motivations for Social Media Use Among Emerging Adult University Students." Bağımlılık Dergisi 22, no. 3 (2021): 266–74. http://dx.doi.org/10.51982/bagimli.897708.

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Leighton, Dana C., Mark J. Brandt, and Lindsay A. Kennedy. "Political Extremity, Social Media Use, Social Support, and Well-Being for Emerging Adults During the 2016 Presidential Election Campaign." Emerging Adulthood 8, no. 4 (2019): 285–96. http://dx.doi.org/10.1177/2167696818810618.

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The 2016 U.S. presidential election was marked by hostile political discourse, often on social media, where users were exposed to divergent, and potentially distressing, political discourse. This research explores the effects of this election on the well-being of emerging adults who receive the majority of their news via social media. Using data from the Emerging Adulthood Measured at Multiple Institutions 2 Study, we expected greater social media use to be associated with greater perceived stress, and lower well-being, among emerging adults who are more politically extreme, and expected these relationships would be moderated by social support and social media use. Our preregistered analysis did not support our hypotheses. Although there were some effects of extremity on stress and well-being, overall the direction of the effects were inconsistent and neither social media use nor social support was found to moderate the effects of extremity on stress and well-being.

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Hensley, Matt, and Stewart Waters. "Using Social Media in Schools." Research in Social Sciences and Technology 8, no. 2 (2023): i—iii. http://dx.doi.org/10.46303/ressat.2023.15.

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Social media is becoming more eminently woven into the sociocultural fabric of global societies in the 21st century. From emerging platforms and ever-evolving multimodal features, to algorithmic changes and privacy concerns, social media is indubitably shaping the frontier of how people communicate, interact, and perceive the world around them. Using social media in schools is, of course, not a new phenomenon. However, given unabating advances in digital technology coupled with shifting user demands, social media is constantly in flux. Thus, staying abreast of social media trends and uses in the field of education is a critical endeavor and merits on-going conversations.

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Hara, Noriko, Pnina Fichman, Seung Woo Chae, et al. "Social Informatics Perspectives on Emerging Technologies: The Way Forward." Proceedings of the Association for Information Science and Technology 60, no. 1 (2023): 785–88. http://dx.doi.org/10.1002/pra2.861.

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ABSTRACTEarly social informatics research focused primarily on ethnographic, site‐specific observations within organizations and was based on smaller case studies. The rising of social media and big data availability have made large‐scale data analysis accessible and easier. This has informed social informatics perspectives by examining the roles and impacts of social media in our work and social lives. The panel aims to utilize principles of social informatics approach to understand emerging issues related to social media, which are pervasive in almost every aspect of our daily lives, and to Information and Communication Technologies (ICTs) more broadly. To push social informatics research forward, the panelists will address the questions regarding the future of social informatics.

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Tóth, Dávid Zoltán, and Zsuzsanna Gősi. "Casuality. Educational issues of social media." Gradus 8, no. 3 (2021): 19–23. http://dx.doi.org/10.47833/2021.3.art.003.

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The emerging generation is undergoing several changes in their cultural habits, values, and attitudes, and are very different from their peers. The trend shows that young people, young adults, and even parents are spending more and more time online and at the same time are using social media platforms more and more. In addition to its many benefits, media socialization has also brought with it many dangers and problems.

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Cervone, H. Frank. "Evaluating social media presence." Digital Library Perspectives 33, no. 1 (2017): 2–7. http://dx.doi.org/10.1108/dlp-10-2016-0040.

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Purpose The purpose of this paper is to provide a practical example of how big data and analytics can help answer questions related to a relevant problem many libraries and information organizations have: How to evaluate the effectiveness of social media efforts? Design/methodology/approach Drawing upon a number of disciplines, including marketing, consumer decision theory and evidence-based practice, the utility of big data and analytics is applied to a practical application in libraries and information organizations: the evaluation of social media presence. Findings There are a multitude of techniques (social network analysis, statistical analysis, geographic coding) that can be used as part of a project to evaluate the effectiveness of social media presence. Each technique provides its own “lens” on the data. By combining techniques, powerful analyses can be performed. Originality/value Practical applications of big data and analytics to problems in libraries and information organizations are still being developed. This paper provides one perspective on how this emerging area of study can help in understanding and improving the perception of products and services in information organizations.

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Ekayati, Rini, Berlin Sibarani, Siti Aisah Ginting, Rahmad Husein, and Teguh Satria Amin. "Digital Dialects: The Impact of Social Media on Language Evolution And Emerging Forms of Communication." International Journal of Educational Research Excellence (IJERE) 3, no. 2 (2024): 605–9. http://dx.doi.org/10.55299/ijere.v3i2.986.

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The advent of social media has profoundly influenced language evolution, introducing novel linguistic trends and emergent forms of communication. This literature review, titled "Digital Dialects: The Impact of Social Media on Language Evolution and Emerging Forms of Communication," explores three primary research problems. First, it investigates how social media contributes to language change. Second, it examines the emergent of new forms of communication. Third, it assesses the positive and negative impacts of social media on language proficiency and literacy. The research aims to analyze the contribution of social media in language change, identifying new forms of communication, and evaluating their impact on language learning and literacy development. Utilizing a documentary design, this study systematically reviews existing literature on the subject, drawing from previous publications to provide a comprehensive overview of the ways in which social media shapes language use. The findings reveal that social media acts as a catalyst for linguistic innovation, while also presenting challenges and opportunities for language proficiency and literacy. This review contributes to a deeper understanding of the dynamic relationship between social media and language, offering insights into the ongoing evolution of communication in the digital age.

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Ahmed, Wasim, and Sergej Lugovic. "Social media analytics: analysis and visualisation of news diffusion using NodeXL." Online Information Review 43, no. 1 (2019): 149–60. http://dx.doi.org/10.1108/oir-03-2018-0093.

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Purpose The purpose of this paper is to provide an overview of NodeXL in the context of news diffusion. Journalists often include a social media dimension in their stories but lack the tools to get digital photos of the virtual crowds about which they write. NodeXL is an easy to use tool for collecting, analysing, visualising and reporting on the patterns found in collections of connections in streams of social media. With a network map patterns emerge that highlight key people, groups, divisions and bridges, themes and related resources. Design/methodology/approach This study conducts a literature review of previous empirical work which has utilised NodeXL and highlights the potential of NodeXL to provide network insights of virtual crowds during emerging news events. It then develops a number of guidelines which can be utilised by news media teams to measure and map information diffusion during emerging news events. Findings One emergent software application known as NodeXL has allowed journalists to take “group photos” of the connections among a group of users on social media. It was found that a diverse range of disciplines utilise NodeXL in academic research. Furthermore, based on the features of NodeXL, a number of guidelines were developed which provide insight into how to measure and map emerging news events on Twitter. Social implications With a set of social media network images a journalist can cover a set of social media content streams and quickly grasp “situational awareness” of the shape of the crowd. Since social media popular support is often cited but not documented, NodeXL social media network maps can help journalists quickly document the social landscape utilising an innovative approach. Originality/value This is the first empirical study to review literature on NodeXL, and to provide insight into the value of network visualisations and analytics for the news media domain. Moreover, it is the first empirical study to develop guidelines that will act as a valuable resource for newsrooms looking to acquire insight into emerging news events from the stream of social media posts. In the era of fake news and automated accounts, i.e., bots the ability to highlight opinion leaders and ascertain their allegiances will be of importance in today’s news climate.

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Offong, Godwin Oscar, and Joyce Costello. "Enterprise social media impact on human resource practices." Evidence-based HRM: a Global Forum for Empirical Scholarship 5, no. 3 (2017): 328–43. http://dx.doi.org/10.1108/ebhrm-06-2017-0031.

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Purpose The purpose of this paper is to investigate how individual attitudes toward using enterprise social media (ESM) impact trust, explicit and tacit knowledge sharing as well as work performance in emerging economies. Design/methodology/approach The authors use data from a survey of 293 employed individuals in Lagos, Nigeria, who work at organizations that have ESM systems. Findings The authors find that ESM usage is significantly associated with trust. However, ESM usage does not impact explicit or tacit knowledge transfer. Practical implications This paper provides empirical evidence that individuals who perceive high levels of performance expectancy will engage in ESM usage which in turn increases trust amongst colleagues. Human resource managers can argue that by adopting ESM, they can facilitate improved trust and collaboration through online engagement amongst employees. This is important for multi-national organizations wanting to expand into emerging economies where the organization and local workforce need to foster trust in knowledge sharing. Originality/value There has been little evidence regarding HRM use of ESM in emerging economies. By understanding individual attitudes toward ESM and how the use impacts knowledge sharing, the academic discussions concerning use of technology to enhance knowledge sharing can continue to evolve.

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SHARMA, GARGI. "Digital Marketing Strategies for Emerging Markets: A Comparative Study of Social Media and Influencer Marketing." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–7. https://doi.org/10.55041/isjem03692.

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Abstract: This study explores the effectiveness of digital marketing strategies in emerging markets, focusing on social media and influencer marketing. A comparative analysis of five emerging markets (India, Brazil, South Africa, China, and Indonesia) reveals significant differences in consumer behavior, digital infrastructure, and marketing preferences. The findings suggest that social media marketing is more effective in emerging markets with high digital penetration, while influencer marketing is more suitable for markets with lower digital infrastructure. The study provides valuable insights for businesses seeking to expand their digital marketing efforts in emerging markets.This study undertakes a comparative analysis of social media and influencer marketing effectiveness in emerging markets. Surveying 1,000 consumers and interviewing 50 marketing professionals across five emerging markets (India, Brazil, South Africa, China, and Indonesia), this research examines the impact of digital infrastructure, consumer behavior, and cultural factors on marketing outcomes. The findings reveal that social media marketing outperforms influencer marketing in emerging markets with high digital penetration, whereas influencer marketing is more effective in markets with lower digital infrastructure. The study provides novel insights into the optimal allocation of marketing resources in emerging markets and informs businesses on how to tailor their digital marketing strategies to distinct emerging market contexts. Keywords: Social media marketing, Influencer marketing, Emerging markets, Digital marketing, Consumer behaviour. Cultural factors, Digital infrastructure

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Turan, Mehmet, and Ali Kara. "Online social media usage behavior of entrepreneurs in an emerging market." Journal of Research in Marketing and Entrepreneurship 20, no. 2 (2018): 273–91. http://dx.doi.org/10.1108/jrme-09-2016-0034.

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Purpose Online social media has become an important marketing communication tool for entrepreneurs and their customers because of its ability to simplify various constraints in the communication process. Online social media allows entrepreneurs to access customers, suppliers, partners and other necessary resources that were not easily reachable before at significantly lower costs. Therefore, the current study aims to examine entrepreneurs’ motivations, expected benefits and intentions to use online social media in an emerging market. Design/methodology/approach This study used a quantitative approach to investigate the entrepreneurs’ online social media use behaviors. Data are collected from n = 368 entrepreneurial organizations using structured questionnaires and personal interviews. Confirmatory factor analysis (CFA) along with structural equation modeling (SEM) was used to test the hypothesized relationships in the conceptual model. Findings Results from the data analyses show that entrepreneurs’ perceptions about efforts needed, performance expectations and various social influences helped explain a significant proportion of the variation in entrepreneurs’ intentions to use online social media. All hypotheses tested in the study were confirmed. Research limitations/implications Efforts need to be spent on developing positive entrepreneurial attitudes toward online social media usage. As social media becomes more integrated with personal and business life, entrepreneurs need to use social networking sites to build relationships with existing customers or to reach new customers. A larger and more representative sample would have improved generalizability of the findings about entrepreneurial use of online social media. Future research studies should consider using additional independent measures to validate the study results. Practical implications This study contributes to the entrepreneurial literature by providing empirical evidence for the link between entrepreneurs’ perceptions and attitudes about social media and their intentions to use it in an emerging market. Additionally, entrepreneurs need to expend more effort in understanding and effectively using social media and should develop positive attitudes toward online social media. Entrepreneurs’ feelings, perceptions and efforts need to be nurtured through support from online social media providers, educational institutions and local chapters of business organizations (i.e. SBA, Chamber of Commerce) alike. Originality/value This research is one of the few studies that has attempted to examine the effects of various antecedent factors in the context of entrepreneurs’ intentions to use online social media for business purposes in an emerging market. This study contributes to the entrepreneurial literature by providing empirical evidence for the link between entrepreneurs’ perceptions and attitudes about social media and their intentions to use it in an emerging market. Additionally, this study contributes to our understanding about the role of social influences, effort and performance expectancies on the formation of entrepreneurial intentions to use social media.

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Liu, Jintong. "An Analysis on the Formation of Feminism in Emerging Adulthood in the Context of Social Media." Lecture Notes in Education Psychology and Public Media 41, no. 1 (2024): 198–204. http://dx.doi.org/10.54254/2753-7048/41/20240781.

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As an emerging hot topic in China's social media, "Feminism" has been widely disseminated and paid attention to, including the attention of emerging adulthood individuals. Emerging adulthood individuals are in a fluid period, and their values are easily influenced by the extensive content push of social media. Among them, feminism is a topic with strong ideological and cultural significance, which has a certain impact on the conceptual construction of the emerging adulthood group. Therefore, this paper analyzes the formation of feminism in emerging adulthood by combining the definition and development process of feminism, and combining the characteristics of emerging adulthood and social media. This paper argues that the exploratory desire of the adult fledgling group leads them to pay attention to feminism-related content. Then, the participatory and free nature of social media will affect the formation of feminist concepts in this group. Based on this, this paper suggests that relevant departments and schools should pay attention to students' mental health education. Social media platforms should focus on strengthening supervision. Individual users should focus on cultivating critical thinking.

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Sodiq Odetunde Babatunde, Patrick Azuka Okeleke, and Tochukwu Ignatius Ijomah. "The economic impact of social media marketing: A study of consumer goods in emerging markets." International Journal of Advanced Economics 5, no. 9 (2023): 357–73. http://dx.doi.org/10.51594/ijae.v5i9.1439.

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The economic impact of social media marketing on consumer goods in emerging markets has become increasingly significant, driven by rapid digital adoption and the growing influence of online platforms. This study explores how social media marketing strategies employed by consumer goods companies contribute to economic growth in these regions. By leveraging data from various emerging markets, the research examines the role of social media in enhancing brand visibility, consumer engagement, and market penetration. The study highlights the ability of social media to reach vast audiences at relatively low costs, enabling companies to build brand awareness and foster consumer loyalty in markets where traditional advertising channels may be less effective or accessible. Through targeted advertising, influencer partnerships, and interactive campaigns, social media marketing has proven instrumental in driving sales and expanding market share for consumer goods companies. This, in turn, has stimulated local economies by increasing consumer spending, creating jobs, and encouraging competition. Furthermore, the study discusses the multiplier effect of social media marketing on economic development, particularly in how it helps local businesses integrate into the global economy. By providing a platform for smaller companies to compete with established brands, social media has democratized access to markets and facilitated the growth of entrepreneurial ventures in emerging economies. However, the study also acknowledges the challenges and limitations of social media marketing in these contexts, such as digital divides, varying levels of internet penetration, and the need for culturally sensitive content. The findings underscore the importance of adapting social media strategies to the specific characteristics of emerging markets to maximize their economic impact. In conclusion, social media marketing has become a powerful tool for driving economic growth in emerging markets by enhancing brand presence, increasing consumer demand, and fostering competitive business environments. As digital ecosystems continue to evolve, the role of social media in shaping economic landscapes in these regions is expected to expand further, offering significant opportunities for consumer goods companies and local economies alike. Keywords: Economic Impact, Social Media Marketing, Consumer Goods, Emerging Markets, Study.

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Praise, Fowowe, and Blessing Ebunlomo Fawole. "Examining the Impact of Social Media Consumption on Mental Health Issues among Emerging Adults: Help-Seeking Behavior." Sarcouncil Journal of Humanities and Cultural Studies 3, no. 2 (2024): 1–10. https://doi.org/10.5281/zenodo.10732812.

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This study examined the impact of social media consumption on mental health issues among emerging adults, with implications for health-seeking behavior. The study examined the extent of social media consumption, prevalent mental health problems experienced by emerging adults who heavily use social media, and the significant association between social media consumption and specific mental health issues such as depression, anxiety, and loneliness among emerging adults. The study was carried out among emerging adults between the ages of 18 and 24 who were voluntary participants. Research consent was given before being asked to participate in the study. The instrument for data collection was a modified and adapted Likert scale instrument with a Cronbach-Alfa result of.81, indicating the consistency of the instrument. Findings from the study established the regression model, which shows that "social media consumption" and "the effect of social media" have statistically significant effects on mental health issues. Higher social media consumption is associated with lower levels of mental health issues, while a greater effect of social media is associated with increased mental health issues (emotional problems and suicidal thoughts). Based on the findings, it was recommended that encouraging individuals to be mindful of their emotional responses to social media interactions could be beneficial, and additionally, mental health professionals could consider discussing social media usage patterns and their potential emotional effects during therapy sessions

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