Relevant bibliographies by topics / Emotional appeals

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Emotional appeals'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Emotional appeals.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Emotional appeals"

1

Lase, Gus Theodorman, Iskandar Zulkarnain, and Mazdalifah Mazdalifah. "Strategi Message Appeals Ono Harato Sebua dalam Kampanye Stop Kekerasan Terhadap Anak." MUKASI: Jurnal Ilmu Komunikasi 2, no. 1 (2023): 63–76. http://dx.doi.org/10.54259/mukasi.v2i1.1514.

Full text
Abstract:
Wahana Visi Indonesia for the South Nias Program Area is a non-profit organization that carries out a campaign to stop violence against children by using a strategy of message appeals with the nuances of local wisdom, namely ono harato sebua. The research employs a descriptive method using a qualitative approach. Data collection techniques are interviews, observation and documentation. The result shows that the use of message appeals of ono harato sebua in the campaign to stop violence against children, using rational appeals, emotional appeals and morality appeals. The rational appeals use vi
APA, Harvard, Vancouver, ISO, and other styles
2

Mogaji, Emmanuel, Barbara Czarnecka, and Annie Danbury. "Emotional appeals in UK business-to-business financial services advertisements." International Journal of Bank Marketing 36, no. 1 (2018): 208–27. http://dx.doi.org/10.1108/ijbm-09-2016-0127.

Full text
Abstract:
Purpose The purpose of this paper is twofold: to analyse the use of emotional appeals in business-to-business (B2B) bank advertisements and to understand business owners’ perceptions of such appeals. Design/methodology/approach In Study 1,834 print advertisements collected from British newspapers were content analysed. In Study 2, semi-structured interviews with 17 business owners operating a business current account with a British bank were carried out. Findings Emotional appeals are embedded in B2B financial services advertisements, and business owners acknowledge the presence of emotional a
APA, Harvard, Vancouver, ISO, and other styles
3

Basha, Dr S. Md Karimulla, Dr Tadipigari Mahesh Babu, Dr Samuel Mores Geddam, and Soumya Vijaykumar Sirsali. "Emotional Resonance in Marketing: Analysing the Effectiveness of Emotional Appeals in Advertising among Generation Z." International Journal of Environmental Sciences 11, no. 9s (2025): 16–43. https://doi.org/10.64252/v50agp52.

Full text
Abstract:
The research explores the role of eleven emotional appeals—musical, empathy, youth, popularity, endorsement, adventure, fear, humour, romantic, personal, and social—on Generation Z, a generation recognized for their overtly digital lifestyle and diverse interests. Using a one-way repeated measures ANOVA, the results show that there are significant differences between the appeal effects. Appeals to music, empathy and youth have the greatest effect on this group whereas appeals to humour, romance and the personal direct connection play no meaningful role. There are also gender effects, as males
APA, Harvard, Vancouver, ISO, and other styles
4

Ort, Alexander, and Andreas Fahr. "The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study." Studies in Communication and Media 9, no. 3 (2020): 341–66. http://dx.doi.org/10.5771/2192-4007-2020-3-341.

Full text
Abstract:
This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to ex- plain the processing of negative appeals (fear) in these contexts. Participants (N = 160; Mage = 22.59, SD = 2.48, 57.4% female; mainly students) took part in a one-factorial experiment by viewing an advertisement promoting the use of condoms that was emotionally framed as either humorous (positive) or threatening (negative) to induce an emotion
APA, Harvard, Vancouver, ISO, and other styles
5

Taute, Harry A., Shaun McQuitty, and Elise Pookie Sautter. "Emotional Information Management and Responses to Emotional Appeals." Journal of Advertising 40, no. 3 (2011): 31–44. http://dx.doi.org/10.2753/joa0091-3367400303.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Taddicken, Monika, and Anne Reif. "Between Evidence and Emotions: Emotional Appeals in Science Communication." Media and Communication 8, no. 1 (2020): 101–6. http://dx.doi.org/10.17645/mac.v8i1.2934.

Full text
Abstract:
In the field of science communication, there is currently a great deal of discussion on how individuals can be reached, not only through fact-oriented communication, but also through emotional appeals and ‘edutainment’ approaches. This discussion has been further intensified by the changing conditions of new media environments. From an academic viewpoint, the discussion is often met with scepticism. However, categorical statements about a supposed dichotomy of emotion and rationality are misleading. What is needed are differentiated arguments and analyses. Nevertheless, emotions in science com
APA, Harvard, Vancouver, ISO, and other styles
7

Kim, Mikyoung, and Yoonhyeung Choi. "Risk communication: The roles of message appeal and coping style." Social Behavior and Personality: an international journal 45, no. 5 (2017): 773–84. http://dx.doi.org/10.2224/sbp.6327.

Full text
Abstract:
We examined the main effect of message appeal (emotional and logical) and coping style (monitors and blunters) and the interaction effect between the two on risk message processing outcomes. Participants were 74 U.S. undergraduate and graduate students who read news stories about tornadoes, then rated their risk message processing outcomes. Results showed that emotional appeals led to a higher risk perception, probability of risk occurrence, and more accurate recognition memory than did logical appeals. Further, we found significant interaction effects between message appeal and coping style o
APA, Harvard, Vancouver, ISO, and other styles
8

Carrera, Pilar, Dolores Muñoz, and Amparo Caballero. "Mixed Emotional Appeals in Emotional and Danger Control Processes." Health Communication 25, no. 8 (2010): 726–36. http://dx.doi.org/10.1080/10410236.2010.521914.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Chan, Tak Jie, Mohamad Uzair Mohamad Roshdi, Yang Tian, Nor Hazlina Hashim, and Hon Tat Huam. "Predictors of Social Media Advertisement Appeals and Consumers’ Buying Behavior of a Fast-Food Chain Company." Studies in Media and Communication 13, no. 1 (2025): 441. https://doi.org/10.11114/smc.v13i1.7172.

Full text
Abstract:
The fast-food industry has faced stiff competition due to the mushrooming of various brands. Thus, marketers have to think of various promotional activities to attract consumers, and one of the strategies will be through the use of social media advertisement appeals. However, past studies mainly focused on rational and emotional appeals, and other advertisement appeals have received little attention. Thus, this study aimed to investigate a fast-food company's social media advertisement by focusing on the two main appeals, namely rational and emotional, and extended two additional appeals which
APA, Harvard, Vancouver, ISO, and other styles
10

Fulkerson, Laurel. "Emotional Appeals in the Mytilenean Debate." Syllecta Classica 19, no. 1 (2008): 115–54. http://dx.doi.org/10.1353/syl.2008.0002.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Emotional appeals"

1

Jorgensen, Peter Francis. "Investigating the nature of emotional appeals: An expectancy violations interpretation of the persuasive efficacy of emotional appeals." Diss., The University of Arizona, 2000. http://hdl.handle.net/10150/284213.

Full text
Abstract:
The primary objective of this research was to investigate whether the principles of Expectancy Violations Theory could be applied to the study of emotional appeals so as to gain an alternative interpretation of the persuasive efficacy of affective messages in the social influence process. Central to this approach is the assumption that certain culturally-based norms guiding the expression of emotion exist at a societal level, and that the violations of these expectancy norms carry implications for the efficacy of persuasive attempts. Specifically, the tenets of EVT suggest that when these viol
APA, Harvard, Vancouver, ISO, and other styles
2

Mogaji, Emmanuel. "Emotional appeals in UK banks' print advertisement." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622103.

Full text
Abstract:
The unprecedented turbulence and uncertainty experienced in global economic and financial markets because of the 'credit crunch' has had a damaging impact on consumer confidence. Trust and credibility have been eroded as many customers feel let down by the banks suggesting the need for banks to rebuild constructive dialogue and long-term, meaningful relationships with their customers again. Though financial service, in this case, is considered a utilitarian service, based on the fact that money is needed to support people‘s daily activities, the present state of financial service has suggested
APA, Harvard, Vancouver, ISO, and other styles
3

Káčerková, Radka. "Klasifikační analýza emocionálních apelů na vzorku českých televizních reklam." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193625.

Full text
Abstract:
Abstract: The work deals with the possibilities of using emotional appeals in advertising. The main goal was classification and definition of emotions and emotional appeals with regard to marketing. The work focused on emotional appeals in Czech TV adverts and found out the way how emotional appeals are used in these adverts. Research question used in this work concerned the problem of which emmotional appeals are in adverts the most. Research sample consisting of 150 TV adverts was divided into several homogeneous groups according to industry. Research method applied to the sample was content
APA, Harvard, Vancouver, ISO, and other styles
4

Seyb, Stella Kara. "Emotional appeals: the effects of donation button design on donor behaviour." Thesis, University of Canterbury. Psychology, 2015. http://hdl.handle.net/10092/10269.

Full text
Abstract:
Webpage design is an important factor in the capturing of new donor populations and increasing charitable giving. Charities often use emotional appeals when soliciting donations but little is known about the effects of embedding different verbal triggers directly into donation buttons. The aim of this study was to investigate the effects of three emotional triggers on donor compliance, donation amount and trust in the charity. A between-groups experimental design was used to test six hypotheses regarding the impact of social approval, empowerment, and guilt on donor compliance, donation amount
APA, Harvard, Vancouver, ISO, and other styles
5

Chamberlain, Laura. "An empirical examination of emotional and cognitive responses to threat appeals." Thesis, Aston University, 2015. http://publications.aston.ac.uk/26880/.

Full text
Abstract:
Advertising and other forms of communications are often used by government bodies, non-government organisations, and other institutions to try to influence the population to either a) reduce some form of harmful behaviour (e.g. smoking, drunk- driving) or b) increase some more healthy behaviour (e.g. eating healthily). It is common for these messages to be predicated on the chances of some negative event occurring if the individual does not either a) stop the harmful behaviour, or b) start / increase the healthy behaviour. This design of communication is referred to by many names in the releva
APA, Harvard, Vancouver, ISO, and other styles
6

Birgestam, Christoffer, Jakob Koel, and Camilla Öman. "Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85359.

Full text
Abstract:
Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. Literature has found emotional appeals to be the superior alternative, but are yet to fully grasp the dynamics of the different emotional appeals as several researchers have called for further establishment and knowledge in the area. In this study, a new approach to emotional appeals has been taken in terms of including a wi
APA, Harvard, Vancouver, ISO, and other styles
7

Lewis, Ioni M. "Factors influencing the effectiveness of advertising countermeasures in road safety." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/16660/1/Ioni_Lewis_Thesis.pdf.

Full text
Abstract:
The current program of research contributes to the World Health Organisation's (WHO, 2004) recent call to pool global resources in the attempt to uncover the most effective countermeasures and polices for the prevention of road trauma. Specifically, this program of research investigates the persuasive outcomes of different emotional health messages in an important applied context, road safety. In this context the use of negative, fear-based approaches has predominated with limited use of more positive-based approaches such as humorous- or pride-based emotional appeals. The overarching aim of t
APA, Harvard, Vancouver, ISO, and other styles
8

Lewis, Ioni M. "Factors influencing the effectiveness of advertising countermeasures in road safety." Queensland University of Technology, 2008. http://eprints.qut.edu.au/16660/.

Full text
Abstract:
The current program of research contributes to the World Health Organisation's (WHO, 2004) recent call to pool global resources in the attempt to uncover the most effective countermeasures and polices for the prevention of road trauma. Specifically, this program of research investigates the persuasive outcomes of different emotional health messages in an important applied context, road safety. In this context the use of negative, fear-based approaches has predominated with limited use of more positive-based approaches such as humorous- or pride-based emotional appeals. The overarching aim of t
APA, Harvard, Vancouver, ISO, and other styles
9

Bridgman, Aengus B. "Mapping Contemporary Canadian English-Speaking Conservatism: An Examination of Axioms, Core Policies, Ideological Opponents and Intellectual/Emotional Appeals." Thèse, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31073.

Full text
Abstract:
Canadian political ideas are commonly accessed through traditional political culture or brokerage politics frames. This literature, while explaining certain political phenomenon in a robust way, fails to adequately appreciate the nuance in contemporary Canadian political ideas. A particularly fertile ground for an exploration of these ideas is in the study of contemporary Canadian conservatism. Through an examination of conservative scholars, pundits and political actors, four distinct strains of conservatism are identified and examined for axioms, core policy recommendations and affective app
APA, Harvard, Vancouver, ISO, and other styles
10

Hägg, Agnes, and Ida Jutebring. ""Därför blev jag otroligt glad när Natural Cycles kontaktade just MIG" : En kvalitativ textanalys om konstruktionen av sponsrade blogginlägg." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38776.

Full text
Abstract:
Den här studien fokuserar på influencer marketing och opinionsbildning. Den valda empirin för studien är sex blogginlägg sponsrade av företaget Natural Cycles. Studiens syfte är att få ökad kunskap om hur influencers konstruerar sponsrade blogginlägg. För att uppnå syftet har en kvalitativ textanalys utförts. Den teoretiska utgångångspunkten för studien är tvåstegshypotesen. Tvåstegshypotesen används tillsammans med influencer marketing och begreppen emotional appeals och fear appeals som är lånade från psykologiforskning.   Studiens tillvägagångsätt grundar sig i en kvalitativ textanalys. Mer
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Emotional appeals"

1

Florida. Office of Program Policy Analysis and Government Accountability. OPPAGA special review: Children's advocacy centers appear beneficial but have limited accountability. The Office, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Mogaji, Emmanuel. Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Developing Emotional Appeals in Internet Advertising. GRIN Verlag GmbH, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Mogaji, Emmanuel. Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Campaigning for hearts and minds: How emotional appeals in political ads work. University of Chicago Press, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Brader, Ted. Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion). University Of Chicago Press, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Sarah, Christiane-Marie Abu. Revolutionary Emotions in Cold War Egypt. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350399358.

Full text
Abstract:
In autumn 1951, a diverse array of Muslim, Christian, and Jewish students from clubs like the Muslim Brotherhood and the Worker’s Vanguard launched a guerrilla struggle against British occupation of the Suez Canal Zone. Revolutionary Emotions in Cold War Egypt recovers this overshadowed revolution of 1951, and the part played by the “Canal struggle” in the overthrow of the Egyptian monarchy. In a study spanning a half-dozen international archives, the book delves into the divisive court cases and rousing club newspapers, intimate memoirs and personal poetry of Egyptian activists. These documen
APA, Harvard, Vancouver, ISO, and other styles
10

Reason Not: Emotional Appeal in Shakespeare's Drama. Peter Lang, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Emotional appeals"

1

Perloff, Richard M. "Emotional Message Appeals." In The Dynamics of Persuasion, 8th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003290056-17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Perloff, Richard M. "Emotional Message Appeals." In The Dynamics of Persuasion. Routledge, 2020. http://dx.doi.org/10.4324/9780429196959-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Donovan, Sarah J. "Emotional Appeals, Trauma, and Aesthetic Pleasure." In Genocide Literature in Middle and Secondary Classrooms. Routledge, 2016. http://dx.doi.org/10.4324/9781315621470-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bocci Benucci, Sara, and Cristian Di Gesto. "Persuasive Communication and Emotional Appeals: The Contribution of Psychology." In Sustainable Digital Marketing for Fashion and Luxury Brands. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-82467-8_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Buck, Ross, and Whitney A. Davis. "Marketing Risk: Emotional Appeals Can Promote the Mindless Acceptance of Risk." In The International Library of Ethics, Law and Technology. Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-90-481-8647-1_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

D’Hooge, Serena, and Patrick Vyncke. "A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology." In Advances in Advertising Research (Vol. XI). Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32201-4_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Albinsson, Pia A., Bruce A. Huhmann, and Bidisha Burman. "The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_115.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Sledge, Sally. "An Analysis of Emotional Appeals Used by Global and Regional Cosmetic Advertisers." In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-13084-2_111.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Tsichla, Eirini, Maria C. Voutsa, Kostoula Margariti, and Leonidas Hatzithomas. "Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions." In Advances in Advertising Research (Vol. XI). Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32201-4_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Antola Swan, Alessandra. "The Emotional Appeal." In Italian and Italian American Studies. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56506-0_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Emotional appeals"

1

Prihatna, Kusumah Arif, Dotty Wimpertiwi, Isana Wikrama, and Adhi Bawono. "The Role of Social Media Marketing in Mediating Emotional Appeal and Information Usefulness from eWOM on Buying Behavior." In 2024 International Conference on Information Management and Technology (ICIMTech). IEEE, 2024. https://doi.org/10.1109/icimtech63123.2024.10780903.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rumangkit, Stefanus, Aloysius Bagas Pradipta Irianto, Siti Paramadita, and Lorio Purnomo. "The Role of AI Influencers in Shaping Consumer Behavior: Analyzing Impulsive Buying through Perceived Value and Positive Emotional Appeal." In 2025 5th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET). IEEE, 2025. https://doi.org/10.1109/iraset64571.2025.11008301.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Steinhaeusser, Sophia C., Lara Knauer, and Birgit Lugrin. "What a Laugh! – Effects of Voice and Laughter on a Social Robot’s Humorous Appeal and Recipients’ Transportation and Emotions in Humorous Robotic Storytelling." In 2024 33rd IEEE International Conference on Robot and Human Interactive Communication (ROMAN). IEEE, 2024. http://dx.doi.org/10.1109/ro-man60168.2024.10731342.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Szymanska-Stulka, Katarzyna. "IGNACY ZALEWSKI�S DIE SPINNERIN AS A CATEGORY OF �COLORFUL MINDEDNESS� IN MUSIC." In 11th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscah.2024/vs08.20.

Full text
Abstract:
Color is not only a matter of visual arts but also of music. It can influence how we feel, how we perceive the world, and even tell a lot about one�s personal artistic style based on their favorite colors choices. Color is also a powerful means of communication. It can signify action, influence mood, and even physiological reactions. Colors can stimulate creativeness and affect productivity. Some experts tells about the powerful red, restful green, emotional yellow, playful orange or intellectual blue. Colors appear in art as a kind of mix, which is why we can describe art as colourful. Colorf
APA, Harvard, Vancouver, ISO, and other styles
5

Xuan, LTTX, LTM Danh, NLH Nhat, CTH Giang, LH Thuong, and NT An. "CULTURE VALUE AND EMOTIONAL APPEALS IN VIETNAMESE ADVERTISING." In 8th World Conference on Media and Mass Communication 2023. The International Institute of Knowledge Management, 2023. http://dx.doi.org/10.17501/24246778.2023.7105.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Li, Zhu, and Ang Lay Hoon. "Advertising Appeals in Baby Formula Commercials across Cultures." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-5.

Full text
Abstract:
Advertising, as a means of social communication, is seen as a reflection of cultural values, so does baby formula commercials. Advertising appeals, including both emotional and rational appeals, are an important strategy for advertisers to create effective commercials. This cross-cultural study compared the types of advertising appeals used in baby formula commercials of China, America, and Malaysia. It further investigated whether advertising appeals were related to the cultural values of these three countries using the Hofstede model, specifically individualism-collectivism. A comparative co
APA, Harvard, Vancouver, ISO, and other styles
7

Grigaliunaite, Viktorija, Ausra Pažeraite, and Mantautas Rackauskas. "The determination of the impact of emotional advertising appeals on willingness to recycle." In 23rd International Scientific Conference. “Economic Science for Rural Development 2022”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2022. http://dx.doi.org/10.22616/esrd.2022.56.002.

Full text
Abstract:
The importance of recycling is undeniable for the circular economy and it is one of the main strategies for waste minimization. Therefore, effectively performed encouragement of recycling becomes urgent. Social advertising that promotes recycling is one of the methods to encourage society to reach higher levels of recycling. Thus, it is of interest to determine whether a negative appeal (fear) or a positive appeal (joy) makes a bigger impact on willingness to recycle. Yet, this has rarely been studied directly. Therefore, the scientific problem solved in the article is: how does joy and fear a
APA, Harvard, Vancouver, ISO, and other styles
8

Sadachar, Amrut, and Swagata Chakraborty. "Impact of User-Centric Advertisement Appeals on Consumers’ Emotional Responses and Sustainable Apparel Purchase Intentions." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11830.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Lim, Weng Marc, Pei-Lee Teh, and Pervaiz K. Ahmed. "Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes." In 2014 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2014. http://dx.doi.org/10.1109/ieem.2014.7058863.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Mo-ran, Wang, and Guo Xiu-juan. "From House Construction to Life Building—Real Estate Advertisements Planning through Emotional Appeals and Cultural Feelings." In Proceedings of the 1st International Conference on Contemporary Education and Economic Development (CEED 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/ceed-18.2018.105.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Emotional appeals"

1

Kenes, Bulent. Claiming the People’s Past: Populist Politics of History in the Twenty-First Century. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/br0015.

Full text
Abstract:
The book examines the populist use of history through a blend of case studies and thematic analyses spanning various geographical and socio-cultural contexts. It highlights how populist politics often adopt an anti-elitist stance, particularly against academic historians. Populists tend to favor simplified, decontextualized, or ambiguous historical narratives infused with strong emotional appeals—such as pride, anger, fear, or nostalgia—over the rigorous, evidence-based approach of professional historiography. Despite populism’s strong orientation toward the past, the academic exploration of i
APA, Harvard, Vancouver, ISO, and other styles
2

Verdisco, Aimee, Jennelle Thompson, and Santiago Cueto. Early Childhood Development: Wealth, the Nurturing Environment and Inequality First Results from the PRIDI Database. Inter-American Development Bank, 2016. http://dx.doi.org/10.18235/0011753.

Full text
Abstract:
This paper presents findings from the Regional Project on Child Development Indicators, PRIDI for its acronym in Spanish. PRIDI created a new tool, the Engle Scale, for evaluating development in children aged 24 to 59 months in four domains: cognition, language and communication, socio-emotional and motor skills. It also captures and identifies factors associated with child development. The Engle Scale was applied in nationally representative samples in four Latin American countries: Costa Rica, Nicaragua, Paraguay and Peru. The results presented here are descriptive, but they offer new insigh
APA, Harvard, Vancouver, ISO, and other styles
3

Yilmaz, Ihsan, and Kainat Shakil. Religious Populism and Vigilantism: The Case of the Tehreek-e-Labbaik Pakistan. European Center for Populism Studies (ECPS), 2022. http://dx.doi.org/10.55271/pp0001.

Full text
Abstract:
Religious populism and radicalism are hardly new to Pakistan. Since its birth in 1947, the country has suffered through an ongoing identity crisis. Under turbulent political conditions, religion has served as a surrogate identity for Pakistan, masking the country’s evident plurality, and over the years has come to dominate politics. Tehreek-e-Labbaik Pakistan (TLP) is the latest face of religious extremism merged with populist politics. Nevertheless, its sporadic rise from a national movement defending Pakistan’s notorious blasphemy laws to a “pious” party is little understood. This paper draw
APA, Harvard, Vancouver, ISO, and other styles
4

Nezhyva, Liudmyla L., Svitlana P. Palamar, and Oksana S. Lytvyn. Perspectives on the use of augmented reality within the linguistic and literary field of primary education. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4415.

Full text
Abstract:
The article analyzes the scientific sources on the problem of augmented reality in the educational field. There is a fragmentary rationale for new technology in primary school, to a greater extent the experience of scientists and practitioners relate to the integrated course “I am exploring the world”. The peculiarities of Ukrainian and foreign writers’ works with AR applications, which are appropriate to use during the classes of literary reading, are analyzed. The authors substantiated the prospect of augmented reality technology for mastering the artistic image of the world of literary work
APA, Harvard, Vancouver, ISO, and other styles
5

Yilmaz, Ihsan, and Kainat Shakil. Gender Populism: Civilizational Populist Construction of Gender Identities as Existential Cultural Threats. European Center for Populism Studies (ECPS), 2023. http://dx.doi.org/10.55271/pp0023.

Full text
Abstract:
In the Islamist version of civilizational populism, the emotional backlash against the rise of secularism, multiculturalism, progressive ideas, and ‘wokeness,’ has been skillfully employed. While for the populists, populist far right and civilizational populists in the West, usually the Muslims are the civilizational other, we argue in this article, in the Islamist civilizational populism, the list of civilizational enemies of the Muslim way of life also includes feminists and LGBTQ+ rights advocates.Gender populism is a relatively new concept that refers to the use of gender symbolism, langua
APA, Harvard, Vancouver, ISO, and other styles
6

Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

Full text
Abstract:
This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
APA, Harvard, Vancouver, ISO, and other styles
7

Cruces, Guillermo, Johanna Fajardo, Pablo Hernández, et al. A Better World for Migrants in Latin America and the Caribbean: Dataset. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0005082.

Full text
Abstract:
This dataset is the result of an experiment conducted in nine countries in Latin America and the Caribbean and published as the book "A Better World for Migrants in Latin America and the Caribbean". This project is joint work between the IDB and UNDP. The databases contain data collected for the impact evaluation of an intervention designed to explore which mechanisms are more effective in changing people's beliefs and attitudes toward migrants. The experiment was conducted in nine countries in Latin America and the Caribbean and consisted of two video interventions. The first video, the infor
APA, Harvard, Vancouver, ISO, and other styles
8

Lylo, Taras. Ideologemes of modern Russian propaganda in Mikhail Epstein’s essayistic interpretations. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11404.

Full text
Abstract:
The article analyzes the main anti-propaganda accents in Mikhail Epstein’s essayistic argumentation about such messages of modern Russian propaganda as “Russia is threatened by an external enemy”, “Russia is a significant, powerful country”, “The collapse of the USSR was a tragedy”, “Russia is a special spiritual civilization”, “Our cause in Donbass is sacred”, “The enemy uses, or may use of illegal weapons”... A special emphasis is placed on the fact that the basis of these concepts is primarily ontological rather than ideological. Ideology is rather a cover for problematic Russian existence
APA, Harvard, Vancouver, ISO, and other styles
9

Makhachashvili, Rusudan K., Svetlana I. Kovpik, Anna O. Bakhtina, and Ekaterina O. Shmeltser. Technology of presentation of literature on the Emoji Maker platform: pedagogical function of graphic mimesis. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3864.

Full text
Abstract:
The article deals with the technology of visualizing fictional text (poetry) with the help of emoji symbols in the Emoji Maker platform that not only activates students’ thinking, but also develops creative attention, makes it possible to reproduce the meaning of poetry in a succinct way. The application of this technology has yielded the significance of introducing a computer being emoji in the study and mastering of literature is absolutely logical: an emoji, phenomenologically, logically and eidologically installed in the digital continuum, is separated from the natural language provided by
APA, Harvard, Vancouver, ISO, and other styles
10

Herbert, George. How Can Middle-income Countries Improve Their Skills Systems Post- COVID-19? Institute of Development Studies (IDS), 2021. http://dx.doi.org/10.19088/k4d.2021.082.

Full text
Abstract:
Vocational training systems in middle-income countries are going to face multiple challenges in the post-COVID era, notably, challenges related to (1) automation; (2) the transition to a green economy, and (3) demographic pressures. Of these, automation - linked to the burgeoning ‘fourth industrial revolution’ that is set to transform the global economy - represents the most serious challenge and is the only one of the three challenges discussed in any depth in this paper. Whilst estimates of the likely scale of automation in the coming years and decades vary widely, it appears likely that wav
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Emotional appeals' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography