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Journal articles on the topic 'Emotional color'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Ekta, Sharma Stayasai School Indore. "EMOTIONAL EFECTS OF COLOURS ON LIFE." International Journal of Research - GRANTHAALAYAH Composition of Colours, December,2014 (2017): 1–2. https://doi.org/10.5281/zenodo.888067.

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Color psychology is the study of colors as a determinant of human behavior. Color play a vital role in our in our mood swings. Every color has a unique effects on individuals and stimulates various responses. Take a minute & imagine the world around you without colors, how boring and unexciting life would be. We are influenced by color in every aspect of our life. Kenneth Fehrman ,co-author of the bok COLOR ; says that "Most people are unaware of the profound effect color has on the behavior.". Effects of different colors on Humans Emotions :-RED - The color red is the most vibrant of all

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Sharma, Ekta. "EMOTIONAL EFECTS OF COLOURS ON LIFE." International Journal of Research -GRANTHAALAYAH 2, no. 3SE (2014): 1–2. http://dx.doi.org/10.29121/granthaalayah.v2.i3se.2014.3544.

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Color psychology is the study of colors as a determinant of human behavior. Color play a vital role in our in our mood swings. Every color has a unique effects on individuals and stimulates various responses. Take a minute & imagine the world around you without colors, how boring and unexciting life would be. We are influenced by color in every aspect of our life. Kenneth Fehrman ,co-author of the bok COLOR ; says that "Most people are unaware of the profound effect color has on the behavior.".

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Voronkova, Olesya. "Technique for creating non-standard color solutions: influence on emotional and aesthetic perception." BIO Web of Conferences 65 (2023): 10022. http://dx.doi.org/10.1051/bioconf/20236510022.

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The color scheme in the photo plays an important role in emotional perception and esthetic assessment of images. In this scientific article the technique of creation of non-standard color schemes is presented to photos and their influence on emotional perception and esthetic assessment of the viewer. Various theories of color perception and psychology of color and also methods of the analysis of color schemes in the photo are considered. The main attention is paid to a communication research between colors and emotional reactions and also to influence of color combinations on esthetic assessme

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Kim, Min-Kyung. "Brainwave and Emotional Responses of Male and Females to Munsell’s Five Primary Colors." Asian Journal of Beauty and Cosmetology 22, no. 3 (2024): 437–45. http://dx.doi.org/10.20402/ajbc.2024.0040.

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Purpose: The goal is to use quantified EEG and emotional responses to objectively assess the effects of color using gender-specific EEG data, as well as to analyze emotional responses concerning the psychological effects of color modulation. This study intends to apply these findings in various fields. Through this, we hope to better understand how color stimuli affect cognitive responses, brain activity, and emotional regulation.Methods: In this study, we evaluated the EEG and emotional responses to five basic color stimuli in male and females in their 20s. EEG analysis was performed using th

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Wang, Xiaohui, Yi Song, Yue Chen, Chunduo Su, and Danqi Hu. "ColorEmo: Color Hunt with Affective Words." Wireless Communications and Mobile Computing 2021 (April 15, 2021): 1–9. http://dx.doi.org/10.1155/2021/5589711.

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Color is a main channel to express emotions of an image. Selecting a good color scheme with color harmony and proper emotional expression is very important in many fields, such as design. There are many color palette tools to help users search, create, edit, save, and share color themes, but few tools are from the perspective of emotional expression and explicitly address the emotional effects of colors. In this paper, a color hunt system with affective words called ColorEmo is developed. Multiple types of input, including affective words, affective categories in image-scale space, and main co

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Turubarova, Anastasiia, Ellina Pozdniakova-Kyrbiatieva, Nataliia Hordiienko, and Tetiana Zherebtsova. "THE INFLUENCE OF COLOR ON THE PSYCHO-EMOTIONAL STATE OF INDIVIDUALS ACROSS DIFFERENT AGE PERIODS." Public Administration and Law Review, no. 2(22) (June 30, 2025): 111–25. https://doi.org/10.36690/2674-5216-2025-2-111-125.

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The article explores the psycho-emotional impact of color on individuals at various stages of life, emphasizing the variability of emotional responses based on age. The primary objective of the study is to determine how individuals of different age groups perceive and emotionally respond to various color stimuli. The relevance of this topic is driven by the increasing role of visual environments in everyday life, which requires psychological understanding to optimize spaces for emotional comfort. The study is timely given the intensified sensory loads experienced by people in contemporary sett

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Vernyi, Andrii. "Psychology of Color in Photography: How Color Influences Image Perception." European Journal of Interdisciplinary Issues 2, no. 1 (2025): 16–22. https://doi.org/10.5281/zenodo.15090523.

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This article analyzes the impact of color on the perception of photographic images, focusing on its physiological, psychological, and aesthetic aspects. The goal is to explore the psychological effects of different colors in photography. The study employs general scientific methods of cognition, including analysis, synthesis, comparison, and systematization. The findings indicate that colors in photography have a complex influence on viewers. From a physiological perspective, colors can stimulate or suppress biological processes: warm tones (red, yellow) activate the sympathetic nervous system

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Xu, Jian, Muchun Li, Kaizhong Cao, et al. "A VR Experimental Study on the Influence of Chinese Hotel Interior Color Design on Customers’ Emotional Experience." Buildings 12, no. 7 (2022): 984. http://dx.doi.org/10.3390/buildings12070984.

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As an important part of a hotel’s internal environment, color design affects not only customers’ hotel stay experiences, but also their check-in experiences. However, how hotel guests’ emotional experiences are affected by interior color design is understudied in China. Drawing on the theory of color psychology, we designed a Virtual Reality (VR) experiment and a questionnaire to explore how hotel guests’ emotional experience can be influenced by the color scheme of hotel interior color design. The results show that hotel rooms decorated in yellow have a pleasurable effect, those decorated in

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Khandekar, Ayas. "Color Psychology in Branding: How Brand Colors Influence Consumer Perception and Emotions." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04327.

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ABSTRACT Color plays a pivotal role in branding and marketing strategies, influencing how consumers perceive, feel, and react to a brand. This study explores the psychological impact of brand colors on consumer emotions and purchasing behavior. Using primary data collected through a structured questionnaire and supported by secondary literature, the research identifies the emotional triggers associated with different brand colors and how they contribute to consumer trust, brand loyalty, and preference. The findings suggest that strategic color usage enhances brand recognition and emotional eng

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Gao, Fanjie. "Chromatic Resonance: Investigating the Effects of Dynamic Color Changes on Human Emotional Responses." Lecture Notes in Education Psychology and Public Media 75, no. 1 (2024): 110–14. https://doi.org/10.54254/2753-7048/2024.17844.

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This study investigates the impact of dynamic color changes on human emotional responses by exploring variations in color saturation and transition modes. Previous research has established that static colors evoke specific emotional associations; for example, red is linked with vitality and enthusiasm, blue with sadness and tranquility, and green with nature and freshness. To expand on this understanding, an experiment was designed utilizing the Berkeley Color Project 32 (BCP-32), where participants were grouped to observe three types of video stimuli: discrete high-saturation transitions betw

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BOLSHUNOVA, N. Ya, and T. I. KHROMOVA. "COLOR PREFERENCES IN ADOLESCENCE AND EARLY ADULTHOOD AND THEIR RELATIONSHIP WITH EMOTIONAL INTELLIGENCE." Bulletin of Krasnoyarsk State Pedagogical University named after V.P. Astafiev 55, no. 1 (2021): 68–79. http://dx.doi.org/10.25146/1995-0861-2021-55-1-260.

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Statement of the problem. The article examines the problem of studying an emotional sphere of a personality, in particular, emotional intelligence, in modern socio-cultural conditions, due to the change in human relations with the real and virtual world and the need for special efforts aimed at developing an emotional sphere of an individual. The importance of age-relevant emotional intelligence development is highlighted. The purpose of the article is to identify the age specificity of color preferences and their connection with some personality traits presented in the parameters of emotional

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Jiang, Xiao Feng, and Guo Lian Liu. "How Does the Saturation Influence on the Cognition of Clothing Color? A Behavioural Study." Advanced Materials Research 175-176 (January 2011): 786–91. http://dx.doi.org/10.4028/www.scientific.net/amr.175-176.786.

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In this paper, “fashionable” and “conservative” as color emotional words were used, and color piece and clothing color samples with 40 hues and 9 saturation levels were evaluated on emotional variables in behavioral trials. The purpose of the present study was to investigate how the saturation influence on the cognition of clothing color. Results showed that different saturation could be easily perceived as different emotion, and the fashionable emotion presented a weak-strong trend as the saturation increased, whereas the conservative emotion presented a reverse trend. The emotions of color p

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Pope, Debbie J., Hannah Butler, and Pamela Qualter. "Emotional Understanding and Color-Emotion Associations in Children Aged 7-8 Years." Child Development Research 2012 (December 17, 2012): 1–9. http://dx.doi.org/10.1155/2012/975670.

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An understanding of the development of emotional knowledge can help us determine how children perceive and interpret their surroundings and color-emotion associations are one measure of the expression of a child’s emotional interpretations. Emotional understanding and color-emotion associations were examined in a sample of UK school children, aged 7-8 years. Forty primary school children (mean age = 7.38; SD = 0.49) were administered color assessment and emotional understanding tasks, and an expressive vocabulary test. Results identified significant gender differences with girls providing more

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Голінська, Тетяна, та Віктор Соловей. "РОЛЬ КОЛЬОРУ У ФОРМУВАННІ ЕМОЦІЙНОГО СПРИЙНЯТТЯ У ЖИВОПИСІ". Мистецтво в культурі сучасності: теорія та практика навчання 1, № 5 (2025): 107–14. https://doi.org/10.31652/3041-1017-2025(5-1)-13.

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The article examines the role of color in a person’s everyday life, determines the influence of color on his psychophysiological state. Color and its physical and psychological nature are described. Attention is paid to the meaning of color in the culture and symbolism of different peoples of the world. Color, as a composition of color, is one of the components that directly appeals to the eye and sets the viewer up for an emotional response - this is especially connected with the human perception of various types of art (painting, architecture, sculpture, photography, cinema, decorative and a

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Jeong, Jae Ha, and Deh Won Joo. "The Effect of Color Perception of Seoul Bike Ttareungi on Color Expectation and Preference : Focusing on the Mediation Analysis of Color Change Reactions." Korea Institute of Design Research Society 10, no. 2 (2025): 588–601. https://doi.org/10.46248/kidrs.2025.2.588.

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This study analyzed the impact of the color perception of the Seoul Bike “Ttareungi” on color expectations and preferences. It empirically verified the mediating effects of emotional and psychological responses to variations in color. A survey was conducted among individuals aged 20-50 who had experience using Seoul bike in 2025, and data were analyzed using SPSS and mediation analysis procedures. The findings revealed no significant differences in color perception across age groups; however, significant differences were identified in emotional and psychological responses to variations in colo

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Djumamuratov, Kuanishbay. "ETYMOLOGICAL AND EMOTIONAL-EXPRESSIVE ANALYSIS OF ACHROMATIC COLORS." Journal of Universal Science Research "ZAMONAVIY TILSHUNOSLIK VA TARJIMASHUNOSLIKNING DOLZARB MUAMMOLARI" mavzusidagi xalqaro ilmiy-amaliy anjuman 3, no. 4 (2025): 122–26. https://doi.org/10.5281/zenodo.15290848.

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This article explores the etymological and emotional-expressive aspects of achromatic colors, focusing on their semantic evolution, cultural significance, and lexical classification in Karakalpak and English. The study highlights the challenges of categorizing color-denoting adjectives and examines how historical, cultural, and linguistic factors shape color perception.

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Liew, Tze Wei, Su-Mae Tan, Chin Lay Gan, and Wei Ming Pang. "Colors and Learner’s Gender Evoke Different Emotional and Cognitive Effects in Multimedia Learning." Human Behavior and Emerging Technologies 2022 (November 8, 2022): 1–15. http://dx.doi.org/10.1155/2022/1235732.

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The emotional design principle avers that highly saturated warm colors in multimedia learning presentations can elevate affective-motivational, cognitive, and learning outcomes. While warm and achromatic grayscale color tones have been explored extensively, relatively less research examines the effects of cold colors in multimedia learning. This study explores how color tones (warm, cold, and achromatic grayscale) and learners’ gender influence positive emotions, intrinsic motivation, cognitive load, and transfer performance. An online experiment was conducted where learners pursuing IT course

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Bankhead, Tomie Day, Amy Bench, Trisha Peterson, Risa Place, and John S. Seiter. "Intensity and Color of Language in Attitude Change and Emotion." Perceptual and Motor Skills 96, no. 2 (2003): 492–94. http://dx.doi.org/10.2466/pms.2003.96.2.492.

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This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.

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Ainur Rofiq, Asy Syifa Nur Khasanah, Amanda Qurrota A’yun, Yaqutil Ummi Rohimah, and Syamsul Ma’arif. "Mengungkap Simbolisme Warna sebagai Representasi Emosi dalam Inside Out 2." PROSIDING SEMINAR NASIONAL PENDIDIKAN, BAHASA, SASTRA, SENI, DAN BUDAYA 3, no. 2 (2024): 91–103. https://doi.org/10.55606/mateandrau.v3i2.2366.

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The animated film Inside Out 2 continues the interesting story of the dynamics of human emotions represented by emotional characters such as Joy (happy), Sadness (sad), Anger (angry), Fear (fear), Disgust (disgust), and introduces new emotions such as Anxiety (Anxious), Envy (envy), Ennui (boredom), and Embarassment (embarrassed). The film uses distinctive colors in each character to reinforce the emotional message and provide an immersive visual experience to the audience. This study aims to analyze the relationship between color and emotion in Inside Out 2 with a color psychology approach. T

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Wang, Qian, and Sharul Azim Sharudin. "The Impact of Color in Animation Scenes on Emotional Expression." International Journal of Literature and Arts Studies 1, no. 1 (2025): 64–71. https://doi.org/10.71222/91x9r945.

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This paper delves into the intricate relationship between color and emotion in animation scenes. Drawing on the interplay between "scene" and "emotion" as discussed by Fan Xiweng in his work "Night Conversations in Bed", it elucidates the inseparable and interwoven nature of animation scenes and emotions, highlighting the pivotal role of color. In the section on the current state of research, the paper reviews three categories of existing studies on the relationship between animation scene color and emotion. It points out the limitations of these studies, which include a lack of systematic exp

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Whiteford, Kelly L., Karen B. Schloss, Nathaniel E. Helwig, and Stephen E. Palmer. "Color, Music, and Emotion: Bach to the Blues." i-Perception 9, no. 6 (2018): 204166951880853. http://dx.doi.org/10.1177/2041669518808535.

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When people make cross-modal matches from classical music to colors, they choose colors whose emotional associations fit the emotional associations of the music, supporting the emotional mediation hypothesis. We further explored this result with a large, diverse sample of 34 musical excerpts from different genres, including Blues, Salsa, Heavy metal, and many others, a broad sample of 10 emotion-related rating scales, and a large range of 15 rated music–perceptual features. We found systematic music-to-color associations between perceptual features of the music and perceptual dimensions of the

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Wan, Zhuo, Xinyue Shen, Yifei Cai, Yang Su, Ziming Ren, and Yiping Xia. "How to Make Flower Borders Benefit Public Emotional Health in Urban Green Space: A Perspective of Color Characteristics." Forests 15, no. 10 (2024): 1688. http://dx.doi.org/10.3390/f15101688.

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The emotional health benefits of urban green space have been widely recognized. Flower borders, as a perennial plant landscape, have gradually become a current form of plant application in urban green spaces due to their rich color configurations. However, the related research primarily focuses on the impact of urban green spaces on public health, with relatively little attention given to how the colors of flower borders affect public emotional health. This study explored the relationship between the flower borders color characteristics and the public emotional health. In this study, 24 sample

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Jin, Xiaoyun. "Analysis of Emotional Color Representation in Oil Painting Based on Deep Learning Model Evaluation." Wireless Communications and Mobile Computing 2022 (July 14, 2022): 1–11. http://dx.doi.org/10.1155/2022/6238930.

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When an artist creates an oil painting, it is rich in emotion. Color is the main way to express emotion in oil painting. As far as the art field is concerned, color is an objective phenomenon that people can really feel its unique richness and brilliance, and different people will have different emotions when facing the same picture. Color itself is not emotional, but people have different psychological feelings by looking at different colors. This is the power of color. In the same way, color is also a carrier for painters to convey emotions in oil paintings. The study of emotional color expr

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Shuliak, S., O. Bezliudnyi, V. Koval, and K. Masliuk. "Verbalization of Main Spectral Colors in Texts of Ukrainian Charms." Journal of Educational and Social Research 9, no. 3 (2019): 62–69. http://dx.doi.org/10.2478/jesr-2019-0023.

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Abstract The purpose of this article is to study the verbalization of the main spectral colors in the texts of Ukrainian charms. In order to achieve the goal, the following tasks must be realized: 1- To determine the emotional and estimated semantics of red, blue, green, yellow colors and the function performed by the above-mentioned color titles to ensure pragmatics of charms. 2- To find out the direct and associative values of the main spectral colors in the texts of Ukrainian charms. 3- To discover the most common morphological category of color titles. It is established that the titles of

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Yu, Ling. "Study on Urban Environment Color Design." Applied Mechanics and Materials 340 (July 2013): 833–36. http://dx.doi.org/10.4028/www.scientific.net/amm.340.833.

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According to the concept of computer aided design system and color matching colors based on color solid theory, color coordination guide designers great tools its realization process, and give users more than free choice. This article through the emotional color that quantitative puts forward nine tones the concept of the emotional tone. Finally, this paper summarizes the Buddha tonal coordination than process, design optimization method in a certain extent color according to the comparison of the new and old model of configuration. This method should be widely used in new cases of urban plann

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Liu, Shiguang, and Huarong Luo. "Hierarchical emotional color theme extraction." Color Research & Application 41, no. 5 (2015): 513–22. http://dx.doi.org/10.1002/col.21988.

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Tillem, Merve, and Ahmet Gün. "The Impact of Color Blindness on Player Engagement and Emotional Experiences: A Multimodal Study in a Game-Based Environment." Multimodal Technologies and Interaction 9, no. 6 (2025): 62. https://doi.org/10.3390/mti9060062.

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Color blindness can create challenges in recognizing visual cues, potentially affecting players’ performance, emotional involvement, and overall gaming experience. This study examines the impact of color blindness on player engagement and emotional experiences in digital games. The research aims to analyze how color-blind individuals engage with and emotionally respond to games, offering insights into more inclusive and accessible game design. An experiment-based study was conducted using a between-group design with a total of 13 participants, including 5 color-blind and 8 non-color-blind part

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Ziems, David, and Stephen Christman. "Effects of Mood on Color Perception as a Function of Dimensions of Valence and Arousal." Perceptual and Motor Skills 87, no. 2 (1998): 531–35. http://dx.doi.org/10.2466/pms.1998.87.2.531.

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Effect of observers' emotional state on color discrimination was examined. Observers in happy ( n = 18) versus sad ( n = 18) emotional states, as induced by Eich and Metcalfe's 1989 procedure, were faster at discriminating high versus low arousal colors, respectively. Emotional state of observers had no effect on processing colors differing in valence.

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Pansat, Zh M., Zh I. Issaeva, and G. B. Mamayeva. "Cognitive Semantics of the Concept «kȍk» in Creating Emotional Concepts." Iasaýı ýnıversıtetіnіń habarshysy 129, no. 3 (2023): 135–46. http://dx.doi.org/10.47526/2023-3/2664-0686.10.

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The article examines the emotional nuances of the Kazakh language concept kȍk in language use. The research article reviews the works of scientists who studied the semantic meaning of the names of species and colors in domestic and foreign linguistics and linguistic units in expressing human feelings. The linguistic character of the concept of kȍk is analyzed, revealing the cognitive nature of emotional, expressive words. In addition, a cognitive and linguistic analysis was made of the words expressing inner excitement through the intuition of a person, which is often used in connection with t

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She, Juan, Renwu Wu, Bingling Pi, Jie Huang, and Zhiyi Bao. "Emotional State as a Key Driver of Public Preferences for Flower Color." Horticulturae 11, no. 1 (2025): 54. https://doi.org/10.3390/horticulturae11010054.

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Flowers, as integral elements of urban landscapes, are critical not only for aesthetic purposes but also for fostering human–nature interactions in green spaces. However, research on flower color preferences has largely been descriptive, and there is a lack of exploration of potential mechanisms influencing flower color preferences, such as economic and social factors. This study created visual samples through precise color adjustment techniques and introduced the L*, a*, and b* parameters from the CIELAB color system to quantify the flower colors of the survey samples, conducting an online su

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Kim, Mee Sook, and Junwoo Song. "Development of a Tourist Attraction Recommendation System Using BERTopic and Color Analysis-Based Sentiment Extraction." Korea Institute of Design Research Society 9, no. 3 (2024): 37–47. http://dx.doi.org/10.46248/kidrs.2024.3.37.

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This study aims to develop a personalized tourist destination recommendation system by analyzing the color and emotional factors of destination images. It evaluated and analyzed the emotional responses and color characteristics conveyed by images of natural resorts and urban tourist sites. A survey was conducted to collect users' emotional responses to these images, and a BERTopic model based on BERT was used to analyze text data from social media. The survey results provided a clear understanding of how users react to specific colors and emotional factors. For natural resorts, Green(G) was th

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Caihong, Zhong. "Quantitative Evaluation of Vocabulary Emotional Color in Language Teaching." Occupational Therapy International 2022 (April 13, 2022): 1–12. http://dx.doi.org/10.1155/2022/5203122.

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Objective. In real communication, the context is complex and changeable and the color and meaning of some words will wander in the context. The development and changes of words are more complex and multidimensional than before. Compared with the rational meaning of words, the color meaning of words can better reflect the psychological mode and way of thinking of the Han nationality but it is difficult for foreign learners to accurately grasp and misunderstandings often occur. In order to solve this problem, it is necessary to summarize and explain the words whose color meanings are easily shif

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Зорина, М. В., and А. А. Садковкин. "Color marketing: how color affects on the emotional state of viewers." Modern scientist, no. 4 (May 27, 2024): 90–94. http://dx.doi.org/10.58224/2541-8459-2024-4-90-94.

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цвет в нашей психике имеет определенное значение и оказывает влияния на поведение человека. Как правило, это работает на бессознательном уровне. Зная это, опытные маркетологи привлекают наше внимание и побуждают к покупке товаров и услуг. Правильно подобранные цвета и мелодии могут серьезно отразиться на эффективности рекламы, причем как в положительном, так и в отрицательном ключе. Роль цвета в рекламе трудно переоценить. Он помогает вызвать определенные эмоции, которые помогут продать продукт, обозначить позиционирование компании, расставить акценты и привлечь внимание потенциальной целевой

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Burkitt, Esther, Katri Tala, and Jason Low. "Finnish and English children's color use to depict affectively characterized figures." International Journal of Behavioral Development 31, no. 1 (2007): 59–64. http://dx.doi.org/10.1177/0165025407073573.

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Recent research has shown that children use colors systematically in relation to how they feel about certain colors and the figures that they draw. This study explored cultural differences between Finnish and English children's use of color to represent figures with contrasting emotional characters. One hundred and eight children (54 Finnish, 54 English) were divided into two age groups (5–7 years and 7–9 years). All children colored three emotionally characterized drawings and rated their affect towards the 10 colors provided and the three differentially characterized figures. It was found th

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Shi, Yulong, and D.Tsetsegdelger. "A Multidimensional Exploration of the Mechanism of Color Emotion Elicitation in Oil Painting under the Perspective of Psycho-Aesthetics." International Journal of Education and Social Development 1, no. 2 (2024): 20–23. https://doi.org/10.54097/edk4s254.

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This thesis focuses on the psychological aesthetics perspective, and deeply analyzes the emotion-inducing mechanism of oil painting colors. By elaborating the theory of emotional expression of color, exploring the specific mechanisms of emotional evocation of oil painting color in the basic attributes of color, symbolic connotations, landscape oil painting techniques, synergy with other elements of painting, as well as psychological interaction between the artist and the viewer, the thesis reveals how the color of oil paintings touches the emotions in the process of creation and enjoyment, and

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Anu Devi, Dr. "‘‘The Psychology of Colors”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49849.

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Abstract: This research paper explores the psychological impact of colors on human behavior, emotion, and cognition. By examining the theoretical foundations of color psychology and reviewing empirical studies, this paper highlights how different colors influence mood, decision-making, productivity, and social perception. The study also discusses cultural variances in color interpretation and the practical applications of color psychology in marketing, design, education, and therapy. Keywords: Color psychology, human behavior, emotional response, cultural interpretation, visual perception, des

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Ye, Zehui. "Analysis of the Role of the Scene Colors in La La Land." Communications in Humanities Research 67, no. 1 (2025): 193–97. https://doi.org/10.54254/2753-7064/2025.bo23822.

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This study explores the role of scene color in La La Land, focusing on how color functions as a narrative and emotional tool in musical cinema. Set against the backdrop of increasing academic interest in film aesthetics, the research analyzes key scenes to examine how color contrast, brightness dynamics, and color-symbolic meanings are used to reflect characters emotions and psychological states. By adopting methods of text analysis and literature review, the paper dissects the use of contrasting colors, subjective color richness, and seasonal shifts, highlighting their synergy with music and

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Andrade, Isaac Lucas Soeiro, Wendel Perna de Sousa, and Hamilton Tavares dos Prazeres. "A INFLUÊNCIA DAS CORES NO COMPORTAMENTO DO CONSUMIDOR: COMO O NEUROMARKETING EXPLICA NOSSAS ESCOLHAS." Revista ft 29, no. 147 (2025): 01–02. https://doi.org/10.69849/revistaft/ar10202506121101.

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This study aims to understand how colors influence consumer behavior from a neuromarketing perspective. Considering that most purchasing decisions occur unconsciously and emotionally, the research investigates how visual stimuli particularly color function as sensory triggers in shaping perceptions, preferences, and emotional bonds with brands. Through a literature review based on authors such as Lindstrom (2012) , Heller (2000), Kotler (2012) and Solomon (2016), the study shows that colors not only capture attention but also communicate meaning, evoke sensations, and significantly contribute

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Guo, Zhuen, Li Lin, Baoqi Liu, et al. "Car Emotion Labeling Based on Color-SSL Semi-Supervised Learning Algorithm by Color Augmentation." International Journal of Intelligent Systems 2023 (February 23, 2023): 1–16. http://dx.doi.org/10.1155/2023/4331838.

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In the era of emotional consumption, it has become a hot topic that commodities meet consumers’ emotional needs. As a necessity of life, the car also needs to meet the needs of consumers. To achieve that consumers can purchase cars according to their emotional needs, we need to label cars with emotional words. The car’s appearance is the crucial medium of emotional information transmission, especially the car’s color is an essential emotional factor. As the first impression of products, color affects people’s emotional attitude. Therefore, introducing color features into the training process o

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Maytham, N. Meqdad, Abdali-Mohammadi Fardin, and Kadry Seifedine. "Recognizing emotional state of user based on learning method and conceptual memories." TELKOMNIKA Telecommunication, Computing, Electronics and Control 18, no. 6 (2020): 3033~3040. https://doi.org/10.12928/TELKOMNIKA.v18i6.16756.

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With the increased use of computers, electronic devices and human interaction with computer in the broad spectrum of human life, the role of controlling emotions and increasing positive emotional states becomes more prominent. If a user's negative emotions increase, his/her efficiency will decrease greatly as well. Research has shown that colors are to be considered as one of the most influential basic functions in sight, identification, interpretation, perception and senses. It can be said that colors have impact on individuals' emotional states and can change them. In this paper, by

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Shin, Seunh-Yoon. "Establishment of emotional database and extraction of color psychology of children from images." Indonesian Journal of Electrical Engineering and Computer Science 13, no. 1 (2019): 210. http://dx.doi.org/10.11591/ijeecs.v13.i1.pp210-216.

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<p>In the modern society, there is a rapid increase in the need for color psychotherapy for psychological stability and environmental adaption of children for whom the interests of the parents are lacking in the midst of their busy daily schedules. Accordingly, we need to assess the emotional state of children through their drawings, etc. In this thesis, identification is made on color harmony by utilizing information of single and mixed colors in the color image space. Moreover, system for extraction of color psychology from the drawings of children is developed. First, emotional databa

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Shin, Seong-Yoon. "Establishment of emotional database and extraction of color psychology of children from images." Indonesian Journal of Electrical Engineering and Computer Science 13, no. 1 (2019): 210–16. https://doi.org/10.11591/ijeecs.v13.i1.pp210-216.

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In the modern society, there is a rapid increase in the need for color psychotherapy for psychological stability and environmental adaption of children for whom the interests of the parents are lacking in the midst of their busy daily schedules. Accordingly, we need to assess the emotional state of children through their drawings, etc. In this thesis, identification is made on color harmony by utilizing information of single and mixed colors in the color image space. Moreover, system for extraction of color psychology from the drawings of children is developed. First, emotional database is est

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Palmer, Stephen E., Thomas A. Langlois, and Karen B. Schloss. "Music-to-Color Associations of Single-Line Piano Melodies in Non-synesthetes." Multisensory Research 29, no. 1-3 (2016): 157–93. http://dx.doi.org/10.1163/22134808-00002486.

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Prior research has shown that non-synesthetes’ color associations to classical orchestral music are strongly mediated by emotion. The present study examines similar cross-modal music-to-color associations for much better controlled musical stimuli: 64 single-line piano melodies that were generated from four basic melodies by Mozart, whose global musical parameters were manipulated in tempo (slow/fast), note-density (sparse/dense), mode (major/minor) and pitch-height (low/high). Participants first chose the three colors (from 37) that they judged to be most consistent with (and, later, the thre

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SUK, Hyeon-Jeong, and Hans IRTEL. "EMOTIONAL RESPONSE TO SIMPLE COLOR STIMULI." KANSEI Engineering International 7, no. 2 (2008): 181–88. http://dx.doi.org/10.5057/kei.7.181.

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Suk, Hyeon-Jeong, and Hans Irtel. "Emotional response to color across media." Color Research & Application 35, no. 1 (2010): 64–77. http://dx.doi.org/10.1002/col.20554.

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Jiang, Yifei. "Exploring Emotional Transitions Triggered by Color Changes: A Multidimensional Analysis." Lecture Notes in Education Psychology and Public Media 75, no. 1 (2024): 29–34. http://dx.doi.org/10.54254/2753-7048/75/20241054.

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This study investigates the emotional responses triggered by color changes, utilizing both discrete and continuous video stimuli to explore the theory that color influences emotional states. Nineteen participants from the IHHSJF-30201 class were exposed to color pairs derived from the Berkeley Color Project 37 (BCP-37), specifically examining transitions between saturated and medium hues of red, blue, yellow, and purple. Through Spearmans Rho correlation analysis and differential emotion intensity measurements, the study evaluates how sudden versus gradual color changes affect emotional percep

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Yan, Yuchun, and Hyeon-Jeong Suk. "Skin Balancing: Skin Color-Based Calibration for Portrait Images to Enhance the Affective Quality." Color and Imaging Conference 2019, no. 1 (2019): 91–94. http://dx.doi.org/10.2352/issn.2169-2629.2019.27.17.

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Because our sensitivity to human skin color leads to a precise chromatic adjustment, skin color has been considered a calibration target to enhance the quality of images that contain human faces. In this paper, we investigated the perceived quality of portrait images depending on how the target skin color is defined: measured, memory, digital, or CCT skin color variations. A user study was conducted; 24 participants assessed the quality of white-balanced portraits on five criteria: reality, naturalness, appropriateness, preference, and emotional enhancement. The results showed that the calibra

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Ruxin Liang, Feifan FNU, Yan Liang, and Zi Ye. "Emotion-Aware Interface Adaptation in Mobile Applications Based on Color Psychology and Multimodal User State Recognition." Frontiers in Artificial Intelligence Research 2, no. 1 (2025): 51–57. https://doi.org/10.71465/fair241.

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Mobile applications that center on content discovery and lifestyle sharing increasingly involve emotionally influenced user behavior. This study examines how interface visuals can be adjusted in response to users’ emotional states, with a focus on visual tone adaptation guided by color psychology. A prototype system was developed that classifies emotional states using facial cues, voice characteristics, and interaction behavior, and then modifies the interface’s background colors, content framing and accent elements to reflect the detected affect. The system was evaluated through a controlled

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Nugroho, Dony Ari. "The Role of Color and Packaging Shape on Consumer Emotional Responses: A Neuromarketing Study With Eeg." Eduvest - Journal of Universal Studies 5, no. 3 (2025): 3319–25. https://doi.org/10.59188/eduvest.v5i3.50961.

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Packaging design, particularly color and shape, plays a crucial role in shaping consumer perceptions and emotional responses toward a product, ultimately influencing purchasing decisions. With advances in neuromarketing technology, the use of electroencephalography (EEG) enables researchers to objectively analyze how the brain responds to various visual elements in packaging, including levels of engagement and emotions evoked. This study aims to examine the impact of packaging color and shape on consumers' emotional responses using EEG, providing insights for companies in designing more effect

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Wang, Jingtong, and Qifeng Zhang. "A Brief Analysis of The Application of Beijing Regional Color in Landscape Theme Illustration Design." Highlights in Art and Design 6, no. 3 (2024): 14–17. http://dx.doi.org/10.54097/2d1pa838.

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Color is an indispensable element in illustration design. As a visual art, illustration expresses specific themes and artistic conception through images and colors. Regional color refers to the unique use of color in a specific regional cultural background. In illustration design, regional color, as a symbol of regional culture, can evoke people’s memory, association and emotional identification of a specific region. Based on the relevant theories of color geography and the guidance of color planning and design methods, this paper analyzes and studies the regional color culture and characteris

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