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Books on the topic 'Emotional marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Design Management Institute (Boston, Mass.), ed. Brandjam: Humanizing brands through emotional design. Allworth Press, 2007.

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2

Gobé, Marc. Emotional branding: The new paradigm for connecting brands to people. Allworth Press, 2009.

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3

Gobé, Marc. Emotional branding: The new paradigm for connecting brands to people. Allworth Press, 2009.

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4

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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5

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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6

Luce, Mary Frances. Emotional decisions: Tradeoff difficulty and coping in consumer choice. MJCR, 2001.

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7

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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8

Fukuda, Shuichi. Emotional Engineering vol. 2. Springer London, 2013.

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9

Bosworth, Michael T. What great salespeople do: The science of selling through emotional connection and the power of story. McGraw-Hill, 2012.

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10

Raether, Edie. Forget Selling! Electronic & Database Publishing, Inc., 2008.

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11

1954-, O'Shaughnessy Nicholas J., ed. The marketing power of emotion. Oxford University Press, 2003.

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12

Bosch, Christian. Emotionen im Marketing: Verstehen, Messen, Nutzen. Dt. Univ.-Verl., 2007.

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13

Konert, Franz-Josef. Vermittlung emotionaler Erlebniswerte: Eine Marketingstrategie für gesättigte Märkte. Physica-Verlag, 1986.

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14

Yoon, Carolyn. Tears, cheers, and fears: The role of emotions in advertising. Marketing Science Institute, 1991.

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15

Freundt, Tjark Christian. Emotionalisierung von Marken: Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten. Deutscher Universitäts-Verlag, 2006.

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16

Yoon, Carolyn. Tears, cheers and fears: The role of emotion in advertising. Marketing Science Institute, 1991.

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17

Aradhna, Krishna, ed. Sensory marketing: Research on the sensuality of products. Routledge, 2010.

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18

Aradhna, Krishna, ed. Sensory marketing: Research on the sensuality of products. Routledge, 2010.

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19

International Services Marketing Conference (2002 Brisbane). Proceedings of the International Services Marketing Conference 2002: Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002. Edited by McColl-Kennedy Janet R. 1958- and Rundle-Thiele Sharyn. Graduate School of Management, University of Queensland, 2002.

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20

Inc, NetLibrary, ed. The eternal e-customer: How emotionally intelligent interfaces can create long-lasting customer relationships. McGraw-Hill, 2000.

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21

Sauers, Amy Carson. Effective customer relationship management: How emotion drives sustainable success. Cambria Press, 2008.

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22

Emotional Intelligence and Marketing. World Scientific Publishing Co Pte Ltd, 2019.

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23

Emotional Marketing Starbucks (Korean edition). unknown, 2003.

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24

Behring, Hai. Marketing Strategies : How to Smartly Apply Emotional Intelligence in Your Marketing Campaigns: Emotional Intelligence in Advertising. Independently Published, 2021.

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25

Stefano, Ivo. Emotional Marketing: Emotions Influence Decisions. Use It to Make More Sales! Independently Published, 2019.

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26

Love Language Marketing Guide: Harnessing Emotional Intelligence to Transform Your Marketing Strategies. Resilient Innovation, 2024.

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27

Marketing Landmines: The Next Generation of Emotional Branding. The Ethical Frames Series, 2019.

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28

Zyman, Sergio, Marc Gobe, and Marc Gob. Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Press, 2001.

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29

Gobe, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. Skyhorse Publishing Company, Incorporated, 2010.

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30

Brandjam: Humanizing Brands Through Emotional Design. Skyhorse Publishing Company, Incorporated, 2007.

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31

Emotional branding: The new paradigm for connecting brands to people. Allworth Press, 2009.

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32

Jindal, Priya, Shubhi Bansal, and Monika Gupta. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022.

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33

Jindal, Priya, Shubhi Bansal, and Monika Gupta. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022.

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34

Jindal, Priya, Shubhi Bansal, and Monika Gupta. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022.

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35

Jindal, Priya, Shubhi Bansal, and Monika Gupta. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022.

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36

Jindal, Priya, Shubhi Bansal, and Monika Gupta. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022.

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37

Oxytobrands: Human brands for an emotional market. Oxitobrands, 2013.

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38

Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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39

Anthony, Mitch. Selling with Emotional Intelligence. Kaplan Business, 2003.

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40

Selling with Emotional Intelligence. Brand: Kaplan Publishing, 2003.

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41

Luce, Mary Frances. Emotional decisions: Tradeoff difficulty and coping in consumer choice. 2001.

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42

Makepeace, Clayton. Emotional Sale: How to Create a Stampede of New, Paying Customers. Wiley & Sons, Incorporated, John, 2009.

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43

Mogaji, Emmanuel. Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited, 2018.

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44

Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited, 2018.

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45

Bettman, James R., Mary Frances Luce, and John W. Payne. Emotional Decisions: Trade off Difficulty and Coping in Consumer Choice. University of Chicago Press, 2001.

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46

Sanchez, Alejandro Sepulveda. Emotional Tourism Marketing and Technology: New Trends in the Digital Era. Business Expert Press, 2019.

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47

Sanchez, Alejandro Sepulveda. Emotional Tourism Marketing and Technology: New Trends in the Digital Era. Business Expert Press, 2019.

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48

Lubeck, Tania. Marketing Psychology : Effective Emotional Triggers to Engage Your Audience: Eq in Advertising. Independently Published, 2021.

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49

Feig, Barry. Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Adams Media Corporation, 2006.

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50

Moss, Joan-Marie, and Barry Feig. Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Independently Published, 2017.

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