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Books on the topic 'Emotions in marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

1954-, O'Shaughnessy Nicholas J., ed. The marketing power of emotion. Oxford: Oxford University Press, 2003.

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2

Yoon, Carolyn. Tears, cheers, and fears: The role of emotions in advertising. Cambridge, Mass: Marketing Science Institute, 1991.

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3

International Services Marketing Conference (2002 Brisbane). Proceedings of the International Services Marketing Conference 2002: Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002. Edited by McColl-Kennedy Janet R. 1958- and Rundle-Thiele Sharyn. St. Lucia, Qld: Graduate School of Management, University of Queensland, 2002.

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4

Go logo!: 12 keys to creating successful global brands. Beverly: Rockport, 2009.

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5

The brain sell: When science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop. London: Nicholas Brealey Publishing, 2013.

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6

Bosch, Christian. Emotionen im Marketing: Verstehen, Messen, Nutzen. Wiesbaden: Dt. Univ.-Verl., 2007.

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7

Yoon, Carolyn. Tears, cheers and fears: The role of emotion in advertising. Cambridge, Mass: Marketing Science Institute, 1991.

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8

Geursen, Goos. Emoties & reclame: De rol van emoties bij reclameplanning. Leiden: H.E. Stenfert Kroese, 1985.

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9

Gobé, Marc. Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.

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10

Gobé, Marc. Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.

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11

Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.

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12

Design Management Institute (Boston, Mass.), ed. Brandjam: Humanizing brands through emotional design. New York: Allworth Press, 2007.

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13

Fukuda, Shuichi. Emotional Engineering vol. 2. London: Springer London, 2013.

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14

Sauers, Amy Carson. Effective customer relationship management: How emotion drives sustainable success. Amherst, NY: Cambria Press, 2008.

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15

Michelle, Helin, ed. Why customers really buy: Uncovering the emotional triggers that drive sales. Franklin Lakes, NJ: Career Press, 2009.

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16

Seminars, the emotional dynamic: Advanced presentation skills for financial professionals. McMinnville, TN: Creative Image, 1996.

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17

Zingale, Alfredo. New Economy Excellence Series, New Economy Emotion. New York: John Wiley & Sons, Ltd., 2002.

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18

Branding your business: Promote your business, attract customers, build your brand through the power of emotion. London: Kogan Page, 2011.

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19

Loveworks: How the world's top marketers make emotional connections to win in the marketplace. Brooklyn, N.Y: powerHouse Books, 2013.

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20

Merkle, Wolfgang, and Ralf Kreutzer. Die neue Macht des Marketing: Wie Sie Ihr Unternehmen mit Emotion, Innovation und Pra zision profilieren. Wiesbaden: Gabler, 2008.

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21

Matthias, Arndt, ed. New economy emotion: Engaging customer passion with E-CRM. Chichester: John Wiley & Sons, 2001.

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22

Bosworth, Michael T. What great salespeople do: The science of selling through emotional connection and the power of story. New York: McGraw-Hill, 2012.

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23

Empathetic marketing: How to satisfy the 6 core emotional needs of your customers. New York: Palgrave Macmillan, 2012.

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24

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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25

Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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26

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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27

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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28

Hammond, James. Branding your business: [promote your business, attract customers, build your brand through the power of emotion]. London: Kogan Page, 2011.

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29

1961-, Shope Janet Hinson, ed. Paid to party: Working time and emotion in direct home sales. New Brunswick, N.J: Rutgers University Press, 2012.

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30

F, Forschungsprojekt Balance, ed. Medialisierung der Nachhaltigkeit: Das Forschungsprojekt Balance F : Emotionen und Ecotainment in den Massenmedien. Marburg: Metropolis, 2008.

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31

Raether, Edie. Forget Selling! Palm Coast: Electronic & Database Publishing, Inc., 2008.

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32

Raab, Gerhard. Marktpsychologie: Grundlagen und Anwendung. 3rd ed. Wiesbaden: Gabler, 2010.

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33

Emoticoms A Marketing Guide To Communicating Through Emotions From Shouting To Singing Your Message. Harriman House, 2011.

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34

Emotion Marketing. New York: McGraw-Hill, 2001.

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35

Emotionen im Marketing. Wiesbaden: Gabler, 2006. http://dx.doi.org/10.1007/978-3-8350-9086-6.

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36

Emotional Intelligence and Marketing. World Scientific Publishing Co Pte Ltd, 2019.

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37

Emotion Marketing: The Hallmark Way of Winning Customers for Life. McGraw-Hill, 2000.

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38

Pogorzelski, Jacek. Managing Brands In 4D: Understanding Perceptual, Emotional, Social and Cultural Branding. Emerald Publishing Limited, 2018.

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39

Pogorzelski, Jacek. Managing Brands In 4D: Understanding Perceptual, Emotional, Social and Cultural Branding. Emerald Publishing Limited, 2018.

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40

Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding. Emerald Publishing Ltd, 2018.

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41

Lenz, Vicki, Scott Robinette, Jr Hall Don, Claire Brand, and Don Hall Jr. Emotion Marketing: The Hallmark Way of Winning Customers for Life. McGraw-Hill, 2000.

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42

Zyman, Sergio, Marc Gobe, and Marc Gob. Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Press, 2001.

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43

Duffy, Neill, and Jo Hooper. Passion Branding: Harnessing the Power of Emotion to Build Strong Brands. Wiley & Sons, Incorporated, John, 2004.

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44

Duffy, Neill, and Jo Hooper. Passion Branding: Harnessing the Power of Emotion to Build Strong Brands. Wiley & Sons, Incorporated, John, 2010.

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45

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands. Wiley, 2003.

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46

Oxytobrands: Human brands for an emotional market. Lima, Perú: Oxitobrands, 2013.

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47

Emotional Engineering vol. 2. Springer, 2013.

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48

Fukuda, Shuichi. Emotional Engineering vol. 2. Springer, 2013.

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49

Advertising as a branding tool: Industry leaders on catching the consumer's attention, creating economic and emotional value, and developing resonating messages. [Boston, Mass.]: Aspatore Books, 2008.

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50

Wickelgren, Mikael. Engineering Emotion: Values as Means in Product Development. Bas Pub. School of Business Economics and Law, 2005.

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