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Academic literature on the topic 'Employee-management relations in government – Nigeria'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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Journal articles on the topic "Employee-management relations in government – Nigeria"

Shimawua, Dominic. "IMPACT OF INDUSTRIAL UNIONS STRIKE ON THE PERFORMANCE OF PUBLIC UNIVERSITIES IN NIGERIA." International Journal of Innovative Research in Social Sciences and Strategic Management Techniques 7, no. 1 (September 3, 2020): 247–56. http://dx.doi.org/10.48028/iiprds/ijirsssmt.v7.i1.19.

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The Nigerian University system, which is designed and packaged to be a fulcrum for national development has witnessed so much industrial unrest. Strikes of various and reasons have become a normal phenomenon in growing inconsiderate policy making relationship between the government and academia. Though it is stipulated in the constitution that strikes can be used as avenues to express public opinion which can bring positive changes, and the frequency of industrial crisis/disputes has affects the standard and products of public Universities in Nigeria despite highly improved inputs and this situation is mirrored effectively in the Nigerian economy. This paper reviews the impact of industrial unions strike on the performance of public universities in Nigeria. The study revealed that the problem of industrial relations in the Nigerian University system were found to be lack of education of some labour leaders, the rigid structure of relationships, lack of flow of communication, management and government meddling with union affairs, frequent trade disputes, under funding and inadequate teaching facilities. Political factors were also discovered as some of the causes of industrial disputes within the university system. These affect student academic performance and generally loss of productivity in economic sector of Nigeria. The study recommended that both union leaders and management representatives should from time to time embark on training to understand the workings of industrial relations.

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Adisa, Toyin Ajibade, Ellis L. C. Osabutey, and Gbolahan Gbadamosi. "Understanding the causes and consequences of work-family conflict." Employee Relations 38, no. 5 (August 1, 2016): 770–88. http://dx.doi.org/10.1108/er-11-2015-0211.

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Purpose – An important theme for a twenty-first century employee is a desire for work and family balance which is devoid of conflict. Drawing on detailed empirical research, the purpose of this paper is to examine the multi-faceted causes and consequences of work-family conflict (WFC) in a non-Western context (Nigeria). Design/methodology/approach – The paper uses qualitative data gleaned from the semi-structured interviews of 88 employees (44 university lecturers and 44 medical doctors) in cities in the six geo-political zones of Nigeria. Findings – The findings showed that work pressure, heavy familial duties, poor infrastructural facilities, and a lack of suitable and practicable work-family balance policies are the main causes of WFC in Nigeria. Juvenile delinquencies, broken marriages/families, and an unhappy workforce are among the grave consequences of WFC among Nigerian employees. Originality/value – This paper suggests that the availability of basic infrastructural facilities, more governmental support, practicable work-family policies, inter alia, will reduce the level of WFC for Nigerian employees and will also results in positive spill-over from the work domain to the family domain and vice-versa.

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Ngara, Christopher Ochanja, and Albert T. Sam-Tsokwa. "Executive-Legislative Relations in Nigeria’s Management of the Border Crisis between Nigeria and Cameroon: The Case of the ICJ Ruling on the Bakassi Peninsula." Journal of Politics and Law 11, no. 2 (May 31, 2018): 61. http://dx.doi.org/10.5539/jpl.v11n2p61.

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This paper examines Executive-Legislative relations in Nigeria’s management of the border crisis between Nigeria and Cameroon with special focus on the ICJ ruling on the Bakassi Peninsula. Using both primary and secondary data, the paper traced the root cause of the border dispute between Nigeria and Cameroon on the Bakassi Pennisula to colonial legacy of arbitrary boundary demarcation by erstwhile colonial powers, namely; Britain, Germany and France. The border crisis resulted in a protracted litigation and eventually culminated in the ICJ ruling which awarded the Bakassi Peninsula to Cameroon in 2002. The executive and the National Assembly which share constitutional responsibilities in external relations could not forge a common policy agenda on the matter. In many instance, both arms of government appeared confused and bereft of ideas to handle situation. The lack of consistent and coherent policy framework on the matter stemmed from inexperience and lack of political will on the part of the National Assembly as well as frequent conflict and mistrust between the two arms of government. Consequently, the Executive arm of government handed over the disputed territory to Cameroon without the approval of the National Assembly. The paper concludes that the Executive and the Legislature in Nigeria should see their roles in government as complimentary and always put national interest above other considerations.

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Adisa, Toyin Ajibade, and Gbolahan Gbadamosi. "Regional crises and corruption: the eclipse of the quality of working life in Nigeria." Employee Relations: The International Journal 41, no. 3 (April 1, 2019): 571–91. http://dx.doi.org/10.1108/er-02-2018-0043.

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Purpose In recent years, there has been a rapid decline in the quality of working life (QWL) of Nigerian workers at all levels. This phenomenon is cryptic and knowledge thereof is inadequate due to a dearth of compelling research on QWL in Nigeria. The purpose of this paper is to a deeper understanding of QWL among Nigerian workers by investigating the impact of corruption and regional crises on QWL in this non-western context. The study also examines what QWL means to Nigerian employees. Design/methodology/approach The study employs qualitative data gleaned from semi-structured interviews. Findings The research reveals that corruption has a strongly negative effect on employees’ QWL, which in turn affects their motivation, attitude towards their job and the psychological contract between them and their employers. Furthermore, the findings revealed that regional crises (such as the heinous activities of the Boko Haram sect in the north–east, the continuing agitation of the secessionists (e.g. the Indigenous People of Biafra), in the south–east, and the tumultuous activities of the Niger Delta Avengers in the south–south) have combined to reduce employees’ QWL. Research limitations/implications The extent to which the findings of this research can be generalised is constrained by the selected sample of the research (public sector employees). Originality/value These results and the practical implications thereof will be useful to the Nigerian Government, policymakers and organisations for creating and enhancing good QWL in Nigeria.

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Kifordu, Anthony Anyibuofu, Florence Konye Igweh, and Judith Ifeanyi Aloamaka. "The Impact of Taxation and the Quest for Good Governance: Evidence from Nigeria." Webology 17, no. 2 (December 21, 2020): 416–29. http://dx.doi.org/10.14704/web/v17i2/web17042.

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Taxation affords governments everywhere an avenue for the strategic generation of revenue required for the development of societies. This is particularly true for developing societies that have historically relied on natural resources and foreign aid for state resources. This paper explores avenues through which emerging economies and the Nigerian state in particular can utilize taxation both as a channel for revenue generation and as a medium for the enhancement of state-society relations with a view to promoting good governance. Deploying secondary evidence, the paper argues that there is a palpable disconnect between the government and society in Nigeria owing to the historical fact that revenue generation from the natural resources domain and its utilization has been without accountability and transparency. It insists that governance in Africa’s most populous enclave is conducted without the requisite tactical taxation nous. On the basis of this evidence the paper suggests that Nigeria embrace a transparent and accountable tax regime which can aid economic development, strengthen economic institutions and policies, move beyond natural resources exploitation, and redistribute resources in favour of investments that require little skills and less capital with a view to bridging the gap between the rich and poor while simultaneously bringing a lot of people out of poverty.

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Hopkins, David. "Local Government Finance and Training in Benue State, Nigeria." International Journal of Public Sector Management 1, no. 3 (March 1988): 26–35. http://dx.doi.org/10.1108/eb002935.

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Fadipe, Israel Ayinla, and Nuraen Adesola Bakenne. "BBC Sex-for-Grades-Report: Nigeria Tertiary Institutions ‘Crisis Management Strategies and Stakeholders’ Reactions." Journal of Society and Media 4, no. 1 (April 20, 2020): 156. http://dx.doi.org/10.26740/jsm.v4n1.p156-179.

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Studies have already acknowledged sexual scandals as public relations nightmares of higher institutions of learning. Therefore, we examined the crisis management strategies of Nigerian tertiary institutions and stakeholders’ reactions after the British Broadcasting Corporation’s sex-for-grades report. Adopting qualitative research, we analysed 13 available press releases of institutions retrieved from some institutions’ websites and sampled opinions of 20 stakeholders comprising parents, students and lecturers through a depth interview. We used Coombs’ theory of crisis response strategies: denial, diminish, rebuild and bolstering as thematic categories. We discovered that the institutions mostly used denial with diminish response strategy to blame societal decadence, scapegoat female students for and downplayed the severity of sexual harassment incidence by the institutions. More so, all the stakeholders distrust the credibility of local media in the reportage of sexual harassment cases. However, female students feel aggrieved that school administrations and national government neglected them for failing to outlaw sexual harassment and severely punish offenders. Therefore, we recommend that considering stakeholders’ perception of sexual harassment incidence in Nigerian ivory tower, Nigerian higher educational institutions should not adopt denial response strategy for sex scandal cases.

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Higazi, Adam, and Jimam Lar. "ARTICULATIONS OF BELONGING: THE POLITICS OF ETHNIC AND RELIGIOUS PLURALISM IN BAUCHI AND GOMBE STATES, NORTH-EAST NIGERIA." Africa 85, no. 1 (January 23, 2015): 103–30. http://dx.doi.org/10.1017/s0001972014000795.

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ABSTRACTNorth-east Nigeria is an area of great ethno-linguistic diversity and religious pluralism, with Islam and Christianity both having a strong presence. The majority of the population is Muslim but there is also a substantial indigenous Christian minority, who form a majority in some local government areas. This paper draws on fieldwork by the authors in two north-eastern states, Bauchi and Gombe, to explore why, despite comparable religious demographics, there are marked differences in the levels of collective violence experienced in the two states. Although ethno-religious violence has increased across northern Nigeria since the 1980s, some areas have been more affected than others. To understand why this is, it is necessary to place ethnic and religious differences in their local historical and political contexts. This paper compares Gombe and Bauchi and argues that, although there are complaints of marginalization among different groups in both cases, Gombe State has developed a more inclusive system of government and local conflict management than Bauchi State. We explore what accounts for this difference in the articulation and management of belonging and whether the contrast is significant enough to explain differential levels of violence. In doing so, we consider how inter-ethnic and inter-religious relations have been shaped historically in the two cases and compare current forms of collective mobilization, considering different social and political spaces within each state. The paper also briefly outlines the impacts of the radical insurgent group Jama'at ahl al-sunna li'l-da'wa wa'l-jihad, nicknamed Boko Haram, in Bauchi and Gombe states.

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Ishaya, Daniel. "COMMUNITY POLICING RELATIONS AND PARTNERSHIP AMONG LAW ENFORCEMENT IN 21ST CENTURY CRIME REGULATION, PREVENTION AND MANAGEMENT, NASARAWA STATE." International Journal of Innovative Research in Social Sciences and Strategic Management Techniques 7, no. 1 (September 3, 2020): 112–35. http://dx.doi.org/10.48028/iiprds/ijirsssmt.v7.i1.08.

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Community policing relations and partnership among law enforcement aim at crime regulation and management in Nigeria with reference to Nasarawa state, Obi Local Government Area. The study sought to identify community policing and law enforcement in crime prevention; combatting and the problems solving associates with community policing in crime prevention and partnership among law enforcement. Survey design was adopted and Questionnaire were administered. Frequency and percentages were used to describe the responses from respondents which shows that 3.56% was targeted sample from the population, out of 46 of the respondents, representing 29.5% described community policing as very effective mechanism of crime prevention in the study area. As well out of 45 respondents, 28 of the respondents representing 62.22% agreed quality information determined law enforcement and community policing responses on crime prevention. This implies that community policing is an appropriate tool for crime regulation and management. Chi-square based measure was used to examine the relationship between and among the variables and test of hypotheses. Analysis of the study revealed that community policing and police law enforcement in crime prevention has strengthen relationships of the community and the police amongst others. Furthermore, community policing and law enforcement in crime prevention faces inadequate funding, lack of enough physical structures, poor management and logistics to be some of the major problems affecting community policing and police crime prevention. The study concludes and recommends that community policing and law enforcement should be strengthening to curb crime in society. There should also be motivated to enhance effective management of crime and collaboration between the police and community.

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Muraina, Saheed Adekunle, and Kabiru Isa Dandago. "Effects of implementation of International Public Sector Accounting Standards on Nigeria’s financial reporting quality." International Journal of Public Sector Management 33, no. 2/3 (January 20, 2020): 323–38. http://dx.doi.org/10.1108/ijpsm-12-2018-0277.

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Purpose The purpose of this paper is to examine the effects of the implementation of the International Public Sector Accounting Standards (IPSAS) on Nigeria’s financial reporting quality. Design/methodology/approach The study employed a survey research design to determine the effects of the implementation of the IPSAS on Nigeria’s financial reporting quality. Partial Least Square 3(SmartPLS 3) technique of analysis was applied to achieve the research objective. Findings The study found that accountability positively and significantly affects the quality of financial reporting in Nigeria. Specifically, IPSAS has improved the level of accountability, which in turn improved Nigeria’s financial reporting quality. Research limitations The study only explored two explanatory variables whereas other variables such as transparency, corruption minimization, comparability and faithful representation were not considered in this study. It is, therefore, recommended that further studies could expand the scope to cover some other variables not included in this paper. Practical implications IPSAS-Accrual has engendered the Nigerian Government to launch the Asset Tracking and Management Project (ATMProject) in order to easily track its assets for the purpose of accountability. Thus, accountability was discovered in this study to be the most essential factor to enhance the quality of financial reporting using accrual-based IPSAS in Nigeria. Social implications Accountability will impact positively on the lives of Nigerians in relation to the application of public funds to impact on the lives of the masses. Originality/value The statistical significance of accountability found in this study, using partial least square technique of data analysis, will further enhance financial integrity in the country.

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Dissertations / Theses on the topic "Employee-management relations in government – Nigeria"

Pang, Bing-hung Patrick. "An evaluation of the staff consultative machinery in the Hong Kong civil service." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13236386.

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Mak, Suk-kuen Florence. "Staff relations in the Regional Services Department : a case study of workers' participation in experience-sharing workshops /." [Hong Kong : University of Hong Kong], 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13552995.

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Pang, Bing-hung Patrick, and 彭炳鴻. "An evaluation of the staff consultative machinery in the Hong Kong civil service." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B3196414X.

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Mak, Suk-kuen Florence, and 麥淑娟. "Staff relations in the Regional Services Department: a case study of workers' participation in experience-sharing workshops." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31964345.

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Lee, Chun-tung. "A study on staff relations of selected disciplined services in Hong Kong." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B41015745.

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Li, Kwai-yin. "A study of employee relations in a trading fund department : the case of electrical and mechanical services trading fund /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18596290.

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Li, Kwai-yin, and 利葵燕. "A study of employee relations in a trading fund department: the case of electrical and mechanicalservices trading fund." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31965325.

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Chan, Tin-chu. "A study of the staff relations in the Hong Kong Police Force /." View the Table of Contents & Abstract, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31365395.

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Chan, Tin-chu, and 陳天柱. "A study of the staff relations in the Hong Kong Police Force." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45012350.

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李振東 and Chun-tung Lee. "A study on staff relations of selected disciplined services in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B41015745.

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Books on the topic "Employee-management relations in government – Nigeria"

Protracted communal conflict and conflict management: The Bassa-Egbura conflict in Toto Local Government Area, Nasarawa State, Nigeria. Ibadan, Nigeria: John Archers, 2004.

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Seminar on Conflict Management Mechanism (1993 Ota, Nigeria). Summary report & papers presented at the Seminar on Conflict Management Mechanism, for selected students of Nigerian universities, 29th January-2nd February, 1993, Ota, Nigeria. [Lagos?]: Africa Leadership Forum & Academic Associates, 1993.

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Movement for the Survival of Ogoni People. Ogoni-Shell reconciliation: The journey so far. Port Harcourt: Movement for the Survival of the Ogoni People (MOSOP), 2006.

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Garson, G. David. Computers in public employee relations. Alexandria, VA (1617 Duke St., Alexandria 22314): International Personnel Management Association-United States, 1987.

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Employee Relations in the Public Services. London: Taylor & Francis Inc, 2002.

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Corby, Susan. Employee Relations in the Public Services. London: Taylor & Francis Group Plc, 2004.

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Reischl, Dennis K. The supervisor's guide to federal labor relations. 2nd ed. [Huntsville, AL: Federal Personnel Management Institute Communications, 1993.

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1947-, Smith Ralph R., ed. The supervisor's guide to federal labor relations. 3rd ed. [Huntsville, AL: FPMI Communications, 1994.

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1947-, Smith Ralph R., ed. The supervisor's guide to federal labor relations. Huntsville, AL: Federal Personnel Management Institute, Pub. Division, 1988.

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San Francisco (Calif.). Dept. of Human Resources. Employee Relations Division. Employee relations information: Index by job class and employee organization, detail by class number. San Francisco, CA: Employee Relations Division, 1995.

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Book chapters on the topic "Employee-management relations in government – Nigeria"

Nwagbara, Uzoechi, Emeka Smart Oruh, and Carlton Brown. "State Fragility and Stakeholder Engagement." In Advances in Marketing, Customer Relationship Management, and E-Services, 136–54. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9776-8.ch007.

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In situations where government functions are in short supply as with most developing countries particularly Nigeria, issues concerning stakeholder engagement and stakeholder voice are usually on the back burner as a consequence. In this chapter, the authors argues that such landscape is midwifed and sustained by state fragility, which is a situation where government is incapacitated to provide basic social goods as well as infrastructures and enabling institutions that can facilitate corporate-stakeholder engagement and stakeholders' voice amplification. In the Nigerian petroleum industry, this contentious issue are redoubled, given the controversial dynamics of the sector. As this chapter contends, new media (as opposed to old media) has the potentials to facilitate better engagement in corporate-stakeholder dialectics, which can be a harbinger of amplification of stakeholders' voice for sustainable relations and engagement in the industry. In a fragile state, traditional media has a monopoly of information dissemination and sharing, which traditionally limits stakeholder engagement/voice thereby frustrating efforts towards ensuring corporate-stakeholder engagement, corporate responsibility and accountability. Thus, this dilemma can be surmounted with the aid of new media as it is a communication/engagement tool that democratises the discursive space for deliberative corporate-stakeholder relations. It is hoped that this contention will help to illuminate perspectives on how the lingering corporate-stakeholder Catch-22 in Nigeria's petroleum sector can be better managed. Methodologically, literature on main issues in this chapter will be explored and a conceptual framework – stakeholder voice amplification method (SVAM) – will be developed that has the potential to advance knowledge on better corporate-stakeholder engagement in a fragile state such as Nigeria.

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Marmo, Michael. "Public Employee Unions – The Political Imperative." In Labor/Management Relations Among Government Employees, 57–67. Routledge, 2020. http://dx.doi.org/10.1201/9781315224275-7.

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Lieberman, Myron. "Impact of Proposed Federal Public Employee Bargaining on State Legislation." In Labor/Management Relations Among Government Employees, 195–217. Routledge, 2020. http://dx.doi.org/10.1201/9781315224275-22.

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Swimmer, Gene. "The Impact of Proposition 13 on Public Employee Relations: The Case of Los Angeles*." In Labor/Management Relations Among Government Employees, 122–31. Routledge, 2020. http://dx.doi.org/10.1201/9781315224275-15.

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Iguisi, Osarumwense. "Cultural Values and Motivation in Nigeria Work Settings." In Advances in Electronic Government, Digital Divide, and Regional Development, 231–49. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4639-1.ch018.

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There has been general upsurge in cultures and management research in the last decades. Despite this fact, empirical studies on culture dimensions to management practices in Sub-Saharan Africa have been limited in numbers and scope. In Africa, there is very limited knowledge about cultural values and the consequences they pose for employee motivation. A major research question this study tries to address is whether the results could help to explain the disappointing economic development of Nigeria. The findings do confirm profound employee motivational values with the family collective interests playing a very important role in Nigeria. The study challenges the validity of the dominant Western universal perspectives in employee motivation in traditional African organizations. The study suggests that elements of traditional values pose serious challenges to African managers’ abilities to adopt local cultural and traditional values practices that can improve the effectiveness of employee motivation in their organizations.

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Sparks, Edith. "Labor-Management Relations." In Boss Lady. University of North Carolina Press, 2017. http://dx.doi.org/10.5149/northcarolina/9781469633022.003.0004.

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The experiences of Lewis, Beech and Rudkin reveal that these female business leaders did not behave as champions of employees or women as feminists then and now might have hoped. Instead, they acted in commonplace ways as architects of a “new welfare capitalism” characteristic of American companies starting in the 1930s and made labor-management decisions designed to blunt the impact of unions within their companies like so many business leaders in the middle of the twentieth century. Leveraging the language of family, they built companies that asserted overtly employee-oriented policies that rewarded loyalty and efficiency with strong wages, benefits and noblesse oblige for the workers they wished to retain long term. All of them relied on this approach as a way to maintain control of labor-management relations, as an expedient business strategy and as one ideologically resonant with their beliefs. Lewis, Beech and Rudkin were business leaders of their time, evangelists for the free enterprise system, in favour of less government regulation, and in support of company cultures that treated their employees as resources with a responsibility to increase the company’s profit margin.

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Ololube, Nwachukwu Prince, Comfort N. Agbor, and Chinyere Onyemaechi Agabi. "Effective Leadership and Management in Universities through Quality Management Models." In Research Anthology on Preparing School Administrators to Lead Quality Education Programs, 1437–58. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3438-0.ch063.

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Governments around the world have displayed lack of urgency to compel universities leaders and managers to improve the way they prepare the human resources bases of their national economies. The purpose of this research is to specifically evaluate the existing leadership styles and management practices in universities in Nigeria using Quality Management models to identify some excellence-related factors associated with success in the models. This investigation adopted a survey research design. The population of the study consists of university lecturers. A questionnaire was used to gather data through purposeful sampling procedure. The data were analyzed using quantitative research procedures. The findings are that higher education institutions in Nigeria need to adopt a holistic approach to the management of transformation that addresses variety of concerns relating to effective leadership and management, staff development structure and systems reform, effective financial management and research and development.

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Ololube, Nwachukwu Prince, Comfort N. Agbor, and Chinyere Onyemaechi Agabi. "Effective Leadership and Management in Universities through Quality Management Models." In Innovation and Shifting Perspectives in Management Education, 224–45. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1019-2.ch010.

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Obayelu, Abiodun Elijah. "Sustainable Consumption and Green Marketing in Developing Countries." In Advances in Marketing, Customer Relationship Management, and E-Services, 429–51. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch019.

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This chapter provides an insight into why Green Marketing (GM) and Sustainable Consumption (SC) of green products are subject of research and discussion in contemporary society. It analyzed the extent of GM in developing countries using cases of Nigeria and Kenya, factors influencing GM, the benefits of GM on the environment and firms, and the challenges. The study is both exploratory with the use of structured literature review of publications in peer reviewed academic journals on GM and SC, and empirical in nature. The findings on respondents rating of factors influencing green purchase behavior showed that concern for health and environment was considered as the most important in Nigeria, while in Kenya it was social awareness and value. For an effective GM and SC, government at all levels has a role of creating awareness to boost green knowledge through educative campaign programs and enforcing green agenda. Government can make regulations relating to GM and ensure SC by lowering the cost when compared to the conventional marketing

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Asakitikpi, Aretha Oluwakemi, and Samuel Oluwafemi Adeyeye. "Discourse and Multimodal Analysis of Netizens' Reactions to the Nigerian 2015 Presidential Elections." In Advances in Electronic Government, Digital Divide, and Regional Development, 90–105. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1859-4.ch006.

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Words and images are channels through which identities and realities are created. In the traditional mass media the power to do this is controlled by management in accordance to prescribed rules and stakeholder desires. This concept shifts with newer media forms like Facebook which transforms the power into the hands of the netizens. This is considered in relation to postings on the Facebook pages of the Osun Political Parrot with regards the Nigerian Presidential Election. The chapter builds its analysis on the liberty netizens have through the internet and the limited monopoly the encoder has over their uploaded comments. It examines the quality of comments netizens make based on their application of intertextually derived knowledge from other media texts. Using Discourse Analysis and Multimodal Methods, examinations of word and image associations in uploaded posts and comments made on March 22-28, a week to the Nigerian 2015 Presidential Elections is done.

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