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Gustafsson, Linda, and Emma Wernersson. "Attraktiva fördelar : - en undersökning om en privat organisations arbete med employer branding, arbetsgivarvarumärke och EVP." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25777.
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Ökande konkurrens mellan företag har gjort att det blir allt viktigare att profilera organisationen som en attraktiv arbetsgivare för att på så sätt kunna attrahera kompetent personal så att företaget kan bibehålla positionen på marknaden.Studiens syfte har varit att få kunskap om hur processerna kring arbetsgivarvarumärket bedrivs, vilka fördelar som anställda uppfattar att en anställning i företaget innebär samt vad företaget behöver arbeta med för att attrahera framtida personal. 43 webbaserade enkäter med personalen, 12 enkäter med högskoleklass tillhörande målgruppen, 2 kvalitativa intervjuer med HR-personal samt 44 miniintervjuer med potentiell framtida personal har genomförts för att besvara följande frågor: hur arbetar organisationen med employer branding? hur upplever de anställda organisationens EVP? och vad efterfrågar potentiella medarbetare hos en framtida arbetsgivare?Resultaten visar brister i det strategiska arbetet kring employer branding processerna. En lyckad intern strategi har medfört stark organisationskultur och organisationsidentitet som skapat lojalitet gentemot arbetsgivarvarumärket hos de anställda. Den externa strategin särskiljer dock inte arbetsgivarvarumärket från varumärket, och ett starkt EVP saknas då identitet, profil och image inte överensstämmer.Nyckelord: Arbetsgivarvarumärket, Employer branding, Employee value proposition, attrahera personal, privat organisation
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Vergara, Rogério Guede. "Um estudo exploratório sobre a Employee Value Proposition (EVP) no mercado de seguros brasileiro." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16555.
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Human resource management practices follow the evolution in the management of the human capital of organizations. Marketing activities focused on corporate brand providing essential and strategic service to identify, formatting and dissemination of the employer's brand. Together the two areas begin to play supportive role in attracting qualified professionals enhancing and propagating the corporate identity to potential candidates through EVP. The EVP, the Employer Brand and Employer Reputation relate through the practices of recruitment and selection, which is HR area to first keep in touch with potential candidates and start the construction of the psychological contract with the new employee. The employer brand, as the image of the organization, is used to attract, retain and engage people and has the EVP as its central core. This study identifies the practice of recruitment and selection as the main theoretical connection between EVP, the employer brand and employer reputation and identifies that Opportunity as the most relevant dimension of the EVP for the studied public.
As práticas da gestão de recursos humanos acompanham a evolução na gestão do capital humano das organizações. As atividades de marketing voltadas à marca corporativa prestam serviço essencial e estratégico na identificação, formatação e divulgação da marca do empregador. Juntas as duas áreas passam a desempenhar papel solidário na atração de profissionais qualificados, reforçando e propagando a identidade corporativa aos potenciais candidatos através da EVP. A EVP, a Marca do Empregador e a Reputação do Empregador se relacionam através das práticas de recrutamento e seleção, que é área de RH que primeiro mantem contato com os potenciais candidatos e inicia a construção do contrato psicológico com o novo empregado. A marca do empregador, como a imagem da organização, é utilizada para atrair, reter e engajar as pessoas e tem a EVP como seu núcleo central. Neste estudo se identifica a prática de recrutamento e seleção como a principal conexão teórica entre a EVP, a marca do empregador e a reputação do empregador e se identifica que oportunidade como a dimensão da EVP mais relevantes para o público estudado.
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Nilsson, Isabella, and Mikaela Löjdqvist. "Recruiting Through the Grapevine : The relevance of employee referral programs within the field of employer branding." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32061.
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Abstract Title: Recruiting Through the Grapevine - The relevance of employee referral programs within the field of employer branding Date: 2016-06-03 Authors: Mikaela Löjdqvist & Isabella Nilsson Course: Bachelor Thesis in Business Administration (FOA214), 15 HP University: Mälardalen University Academia: School of Business, Society and Engineering Supervisor: Magnus Hoppe Examiner: Eva Maaninen-Olsson Co-assessor: Konstantin Lampou ____________________________________________________________________________ Research question: How do employee referral programs, as a part of the recruitment process, connect to the employer brand of a company? Purpose: Understanding the correlation and connection between the two concepts, employer branding and employee referral programs, may help companies recognize the importance of using such programs as a stable foundation of their recruitment process. Thus concurrently, identifying the consequences that the employer brand presents, has on the employees and their willingness to recommend. This leads to the purpose of this thesis, which is to examine the connection between employee referral programs and a company's employer brand. Methodology: Answering the purpose and research question was approached by using a mixed method, based on the qualitative and quantitative approaches. The qualitative method was used in the two semi-structured in-depth interviews, while the quantitative approach was used in construction and analysis of the survey. Both methods provide a foundation to strengthen the arguments not only for the results of the survey, but also for drawing conclusions when trying to answer the research question. By using a case company, a real-life understanding of how the connection between employer branding and the employee referral program correlates. Conclusion: A connection between employee referral programs and the employer brand can be denoted from the conducted research within the chosen case company. However, if this connection is true for all companies, needs to be further investigated. Keywords: employer branding, employee referral programs (ERP), employee value proposition (EVP), recruitment, staff-word-of-mouth (SWOM), word-of-mouth (WOM)
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Van, der Merwe Stephan Johannes Marthinus. "Remuneration’s role in the EVP decision-making process." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23062.
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The key objective of this study was to determine the importance of remuneration in the organisational employer value proposition (EVP) decision-making process, who the EVP decision makers in organisations are, and whether EVP strategy is aligned with the organisational strategy.A quantitative study, using a survey as data-collection method, was conducted. The survey was developed to explore the importance of remuneration in the EVP process and to gather data regarding EVP decision makers and the alignment of EVP to organisational strategy. A total of 101 respondents participated in this study, and content analysis was used to interpret the data. The data were collected via SurveyMonkey and statistically analysed using SPSS.The findings indicate that remuneration and all of its components are crucial to the process of EVP decision making. The findings also indicate the importance of aligning EVP strategy to organisational strategy. The main EVP decision makers in organisations are the CEO and the Human Resources Manager. Organisations need to find the correct mix of decision makers in this process to optimise value. Organisations should also ensure alignment of the EVP with organisational strategy, and implement an optimal remuneration strategy to ensure the best possible EVP. A relationship framework was developed to graphically represent the findings of the study.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
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Knox, Heather Joy. "Attracting and retaining talent: identifying employee value proposition (EVP) drivers of attraction and retention in the South African labour market." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020065.
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Rapid changes in the business environment as a result of globalisation, mergers and acquisitions, skills shortages and demographic changes in the workplace have led to a greater realisation of the importance of talent management and its role in ensuring a sustainable and successful organisation. Attracting and retaining talent has become one of the most important activities for organisations in order to ensure their competitive advantage. Companies must now differentiate themselves from competitors by offering current and potential employees an employment offering that they value. The employee value proposition (EVP) communicates to the internal and external workforce why they should work for and remain with a particular organisation. Identifying the attributes that employees' value is important in attracting and retaining the best talent. The aim of the study was therefore to identify the EVP drivers that a) attract and b) retain employees as well as those attributes that drive both attraction and retention. The influence of demographic variables, such as age and gender, on attracting and retaining employees was also explored. A structured questionnaire, based on the Corporate Leadership Council‟s EVP model, was developed and respondents were asked to indicate the importance they attach to each EVP attribute. A total of 204 respondents from 13 medium-sized to large-sized organisations in South Africa, participated in the study. The results showed that the quality of senior leadership, quality of managers and the organisation's reputation for managing people were the most important EVP drivers of both attraction and retention. The size of the organisation's workforce was the least important attribute for both attraction and retention. In addition, the results revealed there were no significant differences between EVP attributes that attract and retain males and those that attract and retain females. Furthermore, age plays a significant role in attracting and retaining talent. These results have significant implications for companies as they should design their EVP‟s based on what employees' value and deem to be the most important to them. Organisations need to start focusing on the generational differences that are present in today's business and adapt their EVP‟s accordingly.
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Johansson, Lisa, and Hanna Eriksson. "Attrahera och behålla personal : En studie om attraktivitet på Högskolan Dalarna." Thesis, Högskolan Dalarna, Personal och arbetsliv, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27758.
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Flera forskare skriver om vikten av att vara en attraktiv arbetsgivare, som idag är viktigare än någonsin, speciellt när konkurrensen om personal ökar. Genom att skapa ett attraktivt arbetsgivarvarumärke ökar chanserna att attrahera och behålla kompetent personal (Ehrenborg & Höglund, 2016). Tidigare forskning visar att flera olika faktorer är viktiga att ta hänsyn till i arbetet mot att skapa ett starkt arbetsgivarvarumärke, faktorer som bland annat motivation och intern marknadsföring (Grönroos, 1996; Lievens, 2007). I följande studie undersöks Högskolan Dalarnas attraktivitet som arbetsgivare utifrån ett medarbetarperspektiv, med syfte att finna attraktiva erbjudanden för att behålla och attrahera medarbetare. Studien är en metodkombination som i huvudsak bygger på en kvalitativ metod med kvantitativa inslag och har genomförts i form av intervjuer och en enkätundersökning med adjunkter på Högskolan Dalarna. I studien framkommer attraktiva attribut som flexibel arbetstid, möjlighet till utveckling och trygga relationer samt mindre attraktiva attribut som lön och förtroligt ledarskap. Vidare i studien diskuteras utvald teori och framtagen empiri som slutligen mynnar ut i ett antal förslag till hur Högskolan Dalarna kan fortsätta sitt arbete med arbetsgivarvarumärket i bemärkelsen att vara en attraktiv arbetsgivare.Several researchers write about the importance of being an attractive employer, which today is more important than ever, especially when the competition for staff increases. By creating an attractive employer brand, the chances of attracting and retaining competent staff increase (Ehrenborg & Höglund, 2016). Previous research shows that several factors are important to consider in the work towards creating a strong employer brand, factors such as motivation and internal marketing (Grönroos, 1996; Lievens, 2007). In the following study, the University of Dalarna's attractiveness as an employer is examined from an employee perspective, with the aim of finding attractive offers for retaining and attracting employees. The study is a method combination based mainly on a qualitative method with quantitative elements and has been conducted in the form of interviews and a questionnaire survey with adjuncts at Dalarna University. The study reveals attractive attributes such as flexible working hours, opportunity for development and safe relationships, as well as less attractive attributes such as payroll and trustworthy leadership. In addition, the study discusses selected theory and empirical evidence that ultimately emerges in several proposals for how the Dalarna University can continue their work with the employer brand in the sense of being an attractive employer.
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Nymann, Angelica. "”Varför lärare?” : En kvalitativ studie om att attrahera och behålla lärare i en kommun med lärarbrist." Thesis, Högskolan Dalarna, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30299.
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Lärarbristen är ett utbrett problem i Sverige. Vikten av att kunna attrahera samt behålla lärarnas kompetens är därför stor. Syftet med denna studie är att få en förståelse för hinder som påverkar möjligheten att attrahera samt behålla lärare. Studien bygger på lärare vid grund- samt gymnasieskolor i Borlänge och deras uppfattningar kring vad som är attraktiv respektive oattraktivt i yrket. Detta genom mer djupgående intervjuer för att komma åt bakomliggande motiv och tankemönster. Resultatet visar att det lärarna främst uppfattar som attraktivt i sitt arbete är att yrket upplevs som viktigt och meningsfullt, är varierat och ombytligt, innehåller mycket social kontakt samt goda relationer och ger dem en erkänsla genom att vara eftertraktad. De faktorer som lärarna främst lyfter fram som oattraktiva är att lönerna i kommunen är för låga, arbetsbördan och stressen är stor, ledarskapet och kommunikationen brister samt konflikter med elevernas föräldrar som ställer orimliga krav och lägger sig i undervisningen.The lack of teachers is a widespread problem in Sweden. The importance of being able to attract and retain their expertise is therefore great. The purpose of this study is to gain an understanding of obstacles that affect the ability to attract and retain teachers. The study is based on teachers at elementary- and upper secondary schools in Borlänge and their views on what is attractive and unattractive in the profession. This through more in-depth interviews to access underlying motives and thought patterns. The result shows that what the teachers perceive as attractive in their work is that the profession is deemed as important and meaningful, is varied and changeable, contains a lot of social contact and good relations and gives them a recognition by being sought after. The factors that teachers mainly emphasize as unattractive are low salaries, heavy workload and great stress in combination with lacking leadership and poor communication, as well as conflicts with the students’ parents who place unreasonable demands and interferes in the teaching in a disturbing way.
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Bergström, Emma, and Erica Jansson. "Unga vuxnas syn på attraktiva arbetsgivare : En kvantitativ undersökning om hur man som arbetsgivare ska arbeta för att attrahera och behålla Unga vuxna." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85477.
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Syftet med undersökningen är att öka kunskapen kring hur organisationer kan använda sig av Employer branding för att bli en attraktiv arbetsgivare i syfte att attrahera och behålla Unga vuxna samt att undersöka om det finns några skillnader mellan Unga vuxna män och kvinnor i vad de värderar hos en attraktiv arbetsgivare. Begreppet Unga vuxna har i den här uppsatsen avgränsats till individer mellan 18-29 år. Vi vill undersöka hur Unga vuxnas värderingar på arbetsplatser ser ut och vad de värderar högt hos en attraktiv arbetsgivare. Slutligen vill vi också undersöka om det finns någon skillnad mellan Unga vuxna män och kvinnors värderingar hos en attraktiv arbetsgivare. I den teoretiska referensramen redogörs det för begreppen Employer branding, Employer Value Proposition (EVP) och Unga vuxna. Det redogörs också för om det finns några skillnader mellan Unga vuxna män och kvinnor, och vilka skillnaderna i så fall är. Undersökningsmetoden är en kvantitativ enkätundersökning och genomfördes genom att skicka ut en enkät till våra nätverk på Facebook med uppmuntrande till individer inom undersökningens population att svara. Totalt besvarades 154 enkäter och 153 av enkäterna kunde användas som underlag för undersökningen. Av resultatet framkommer det att Unga vuxna värderar samtliga EVP-värden som ligger till grund för undersökningen, men de värderas olika mycket. De faktorer som värderas högst av Unga vuxna för att de ska finna en arbetsgivare attraktiv är möjligheten till utveckling, att trivas med sina kollegor och att ha en bra balans mellan arbetsliv och privatliv. Det framkommer också att det inte finns några stora skillnader mellan könen i de värderingarna, men att Unga vuxna kvinnor generellt värderar EVP-värdena något högre.
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Lejdeby, Nicole, and Carolin Östman. "How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75139.
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Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. The short supply of engineers, the high employment rate and low unemployment rate among engineers in Sweden makes it difficult for companies to attract them. This issue is often described as ‘The War for Talent’. The War for Talent is a greater issue for organisations within the public sector because of negative prejudices, reputations and stereotypes. This and the fact that there are limited resources for marketing within the public sector when they are funded by the government, make it difficult to compete with organisations within the private sector. The public sector in Sweden is relatively large, and The Swedish Transport Administration is a large company within the public sector that need to prepare for the war for talents among companies within the private sector. The purpose of this research is to investigate work value preferences of professional engineers and important recruitment aspects to consider, when choosing an employer. To deal with the war of talents effectively, the concept of employer branding has been developed as an effective organisational strategy for employment. In the report, we will study the concept of employer branding and the employer branding process, work value preferences and important recruitment aspects to enhance understanding of how companies can attract professional engineers in Sweden, to initiate a career within the public sector. Our data collection was through qualitative interviews with eight professional engineers, both from the private and the public sector. Our study developed an adapted framework with work values preferred by Swedish professional engineers that can be used as a guide to help and enable to attract and recruit engineers towards the public sector. We found differences between the public sector and the private, and six core values preferred by Swedish professional engineers, where organisations in the public sector should put a certain emphasis on two of them. There were some certain preferences among recruitment channels, and we found that recruitment strategies could enhance, improve or damage the brand and that the corporate reputation affects the opinion of the company. We also have some specific recommendations towards the case company.
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Parreira, Jaco. "An analysis of an employee value proposition / Jaco Parreira." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1839.
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Vosloo, Petro. "An investigation into the relationship between employee value proposition and work engagement." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/4277.
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The intention of this study was to measure the work engagement and EVP of employees and further to investigate the relationship between work engagement and EVP. A secondary objective was to determine to determine to what extend intrinsic rewards of EVP affects work engagement more than extrinsic rewards. The study was quantitative in nature and data was obtained by means of an electronic survey. The EVP questionnaire and UWES were used to measure EVP and work engagement respectively. Results showed that there is no practical relationship between work engagement and EVP; however, evidence suggested a statistically significant relationship between work engagement and EVP. There was no evidence to suggest that in the relationship between work engagement and EVP, intrinsic components of EVP affect work engagement more than extrinsic rewards. It was however suggested that although the extrinsic rewards component of EVP are important in attracting and retaining employees, rewards had no correlation with work engagement. Implications of the findings suggest that rewards might be important when attracting and retaining employees to a company. However, in order to develop levels of work engagement rewards play no significant role. Companies should invest in enhancing the intrinsic components of their EVP to such an extent that it contributes to levels of work engagement.
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Mthiyane, Sandile. "The impact of strategic Facilities Management on the Employee Value Proposition." Master's thesis, University of Cape Town, 2018. http://hdl.handle.net/11427/29779.
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Facilities Management (FM) has and continues to evolve strongly as a strategic function in many organisation. Many organisations have also recognised the importance of human capital for the success of their operations. This is why the concept of Employee Value Proposition (EVP) is growing in popularity and is becoming one of the main focuses especially in human capital management spheres. Whilst there are many factors that contribute to the EVP, strategic FM has not been one of the focus areas. Although strategic FM has had a focus on user satisfaction as well as the usability of facilities, the focus of research to date has not necessarily been directed to EVP. Hence, this study explores the impact of strategic FM on employee value proposition. It explores this through quantitative and qualitative research means in a chosen case study of an organisation where strategic FM has been and still in the process of being implemented. The research establishes employee’s opinions on the importance of their work environment; whether their workspace support their effectiveness; whether their workspace provides flexibility for collaborations and teamwork; and other factors related to employee satisfaction. The findings of the study indicate that strategic FM does have an impact on employee value proposition. There are also indications that employees believe that FM services play a role in employee satisfaction which may lead to employee retention as well as employee recruitment which are two of the identified factors of employee value proposition.
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Nyman, Arvid, and Martin Stamer. "How to attract talented software developers : Developing a culturally differentiated employee value proposition." Thesis, Linköpings universitet, Industriell ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-102061.
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In today‟s society, where knowledge workers within computer science and software development are becoming increasingly demanded by all types of companies, the competition for this kind of labour also becomes tougher. This report investigates the concept of extracting an employee value proposition that can help a company in need ofthis type of labour to become more attractive. To understand if culture has an impact onthe candidate‟s attraction, it is also investigated whether or not an employee value proposition can be adapted to fit different nationalities. Furthermore, it is explored ifdiscoveries from a company‟s organisational culture can help build a more accurateemployee value proposition.To extract an employee value proposition, the theories within the two fields of employer branding and culture are investigated and applied upon a case company. The case company is a fast-growing, multinational software company in the music business continuously in need of high qualitative knowledge workers. The attributes of a potential employee value proposition were obtained through 15 in-depth interviews with various employees within the case company. These attributes were then verified through asurvey, which also were to distinguish any cultural differences.The conclusions present an employee value proposition fitted for the case company andother companies within the same context, although without any cultural adoption. Some of the main attributes of the extracted employee value proposition were: great colleagues, challenging work tasks and good development possibilities. The two cultures identified within the case company were supposed to be different in many ways according to the theories found. Although in this case study, the two cultures did not seem to show any significant differences at an employee value proposition level. On theother hand, discrepancies were found between the internal and external employer brand and were one of the major recommendations for the case company.
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Thomas, Johan. "The Employee Value Proposition Impact : Developing an Application for Companies to Measure its Effectiveness." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-264861.
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This project has been carried out by request of Universum Communications AB, a global market research company, specialised in the field of employer branding. Many of Universum’s clients are global companies with operations in several countries. From an employer branding standpoint, having people hired in different countries, comes with its challenges. On the one hand, most organisations want to communicate a consistent employer brand globally and on the other hand an employer brand that is perceived as attractive in one country, might not be attractive in another. Hence, it would be valuable for many global HR directors to have a tool that enables them to assess and compare how well their EVP resonates in different countries. The aim of this project is to build a demo version of such a tool, in order for Universum to evaluate: 1. Its usefulness for Universum’s clients. 2. If it could be incorporated into Universum’s product offering. The result was a web-based application that provides a global overview of a company’s EVP. The result is visualised on a world map and each country is colour coded according how well the company’s EVP resonates in the respective countries. The application gives a strong indication of how relevant and important it is to communicate different company attributes in different countries and provides the user with a holistic view of the result. Hence, the application proved useful in evaluating if Universum’s clients would benefit from such a tool and if such a tool should be incorporated in Universum’s product offering.
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Chen, Shih-hwa James. "Building employee value proposition for attracting and retaining talent in large organisations in South Africa." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1016056.
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Globalisation of businesses and the advancement of information technology have changed the way employees think, live and behave. As a result, some of the traditional theories and models on talent management have been tested, and to some extent, challenged. Companies large and small must be creative, responsive and ready to let go outdated management practices when challenged by new paradigms to improve competitiveness and alignment to market needs. In the current climate of widespread skill shortages and declining workforce numbers, large organisations continue to wrestle with appropriate management practices that could truly protect their most valuable asset – its people. This research was aimed at providing an insight into what makes a good attraction and retention strategy for large organisations in South Africa. It further examined the principles which underpin an effective employee value proposition that would capture comprehensively the expectations, personal needs and career goals of the new generation employees especially in a developing economy. Quantitative data focusing on students‘ expectations on their future employer of choice was collected via a national survey distributed at 23 tertiary institutions in South Africa during career fairs. Qualitative data was collected through focus group discussions with a sample of SARS graduate employees. Triangulation of results was possible and the analysis of data provided scientific evidence for meaningful conclusions and recommendations. The findings of this research enabled the development of a structured argument in terms of what organisations need to start, stop and continue doing to improve the talent management practices for attracting, developing and retaining highly talented people. The research further enabled the identification of key components that are essential for building an attractive and practical EVP for large organizations that focus on enhancing the value of their talent in the 21st century.
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Macpherson, Wayne Elvison. "The relationship between employee value proposition, organisational commitment and intention-to-serve among provincial traffic officers." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/18036.
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Traffic officers are employed to protect and serve the community, but various sources including annual reports and newspaper articles cast doubt on whether these goals are attained in the Eastern Cape. These sources further allege that the failure to serve can be attributed to dissatisfaction and poor employee commitment. Therefore, the main objective of this study was to explore the relationship between the Employee Value Proposition, organisational commitment and intention-to-serve among provincial traffic officers. A literature study was conducted on the three above-mentioned variables to achieve this objective. The empirical study consisted of a survey with a self-administered questionnaire. Five components of the Employee Value Proposition, as established by the Corporate Leadership Council (CLC) (2006), were measured. These included career opportunities, organisation itself, relationships, remuneration/reward and work itself. The Three Component Model (TCM) developed by Meyer and Allen (1991) was used to measure affective, continuance and normative commitment. The Intention-to-Serve Scale was adapted from the Employee Work Passion Appraisal (EWPA) Model (Zigarmi, Nimon, Houson, Witt and Diehl, 2011) and was used to measure intent-to-perform and intent-to-use discretion. The questionnaire was completed by 357 provincial traffic officers across the six districts of the Eastern Cape, which represented a 95 percent response rate. The results from the empirical study indicated that the majority of respondents had less positive perceptions of the Employee Value Proposition offered to them. Affective commitment, regarded as the desired type of organisational commitment, was scored the lowest. However, positive scores were obtained for intention-to-serve. A statistical and practical significant relationship was found between the Employee Value Proposition and organisational commitment, and between the Employee Value Proposition and intention-to-serve as well as between organizational commitment and intention-to-serve. The results suggest that a more appealing Employee Value Proposition could result in improved organisational commitment as well as improved intention-to-serve. It is therefore recommended that the Eastern Cape Department of Transport reconsider the Employee Value Proposition offered to traffic officers and use it as a tool to improve commitment and service delivery.
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Ditiro, Salalenna. "The relationship between employment value proposition, work engagement and retention among employees of a selected bank in Botswana." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14994.
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The management concept of Employee Value Proposition (EVP), which details the value and benefits employees derive from being members of the organisation, has been widely touted in literature as a determinant of work engagement and retention. The growing body of Positive Organisational Behaviour (POB) acknowledges the importance of these concepts, particularly in the service industry where engagement and retention are critical for good customer relationships. The research followed a quantitative and non-experimental approach by using primary data as the unit of analysis. Using a self-report electronic questionnaire, relationships between EVP, WE and Turnover Intentions were determined from a sample of (N=259) consisting of supervisor to management level employees in commercial banks across Botswana. The adopted composite questionnaire has been validated for the South African sample and proved to have high reliability. The individual instruments have been used in different industries as well as professions and showed no inherent bias. The results showed some important relationships between EVP, WE and Turnover Intentions. Specifically, EVP fulfilment revealed a substantive positive relationship with Work Engagement whereas another substantial relationship exists between engagement and Turnover Intention. While a definitive but small relationship exists between EVP and Turnover Intention, it was recommended that the organisation that participated can buffer turnover intention through leveraging engagement levels, especially the dedication dimension of engagement as it has found to be the prerequisite for vigor and absorption dimensions of engagement.
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Essén, Jennifer, and Hanna Gustavsson. "Relevanta attraktiva karaktärsdrag hos en arbetsgivare i en svensk kontext utifrån ett medarbetarperspektiv : En kvantitativ och delvis kvalitativ tvärsnittsstudie." Thesis, Jönköping University, Högskolan för lärande och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48581.
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Ett företagsekonomiskt problem är att kompetenta medarbetare är en begränsad tillgång som organisationer måste konkurrera om. Employer Brandings trestegsprocess och framförallt det första steget i processen, så kallat “Employee Value Proposition”, kan hjälpa organisationer att skapa ett arbetsgivarvarumärke med attraktiva karaktärsdrag som medarbetare attraheras av. Studiens fenomendrivna forskningsgap är att beskriva vilka attraktiva karaktärsdrag som är relevanta i en svensk kontext utifrån ett medarbetarperspektiv. Studien grundade den empiriska insamlingen på teoretiska beskrivningar av tre karaktärsdrag: ansvarstagande, inkluderande samt anpassningsbar och lyhörd. En till största del kvantitativ enkät med tre kvalitativa inslag i form av fritextfrågor användes. Empirin tolkades med en tematisk analys och de på förhand bestämda teman var studiens teoretiska karaktärsdrag. Resultatet blev att karaktärsdragen hade en relevans men att det fanns skillnader mellan den teoretiska och empiriska beskrivningen. Tre nya empiriska beskrivningar utvecklades som är överensstämmande med de nuvarande och potentiella medarbetarnas bild av en attraktiv arbetsgivare i en svensk kontext.A business administration problem is that qualified employees is a limited asset that organizations must compete for. Employer Branding's three-step process and, above all, the first step in the process "Employee Value Proposition" can help organizations to create an employer brand with attractive characteristics that employees are attracted to. The study's phenomenal driven research gap is to describe which attractive characteristics are relevant in a Swedish context from an employee perspective. The study based the empirical collection on theoretical descriptions of three characteristics: 1) accountability, 2) inclusion and 3) adaptability and responsive. A largely quantitative survey with three qualitative elements in the form of free text questions was used. The data was interpreted with a thematic analysis and the themes where the theoretical characteristics of the study. The result was that the characteristics had a relevance but that there were differences between the theoretical and the empirical descriptions. Three new empirical descriptions were developed that are consistent with the current and potential employees' image of an attractive employer in a Swedish context.
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Danielsson, Martina, and Mathilda Larsson. "Vart är vi på väg? : En kvalitativ studie om att stärka järnvägsbranschens attraktivitet." Thesis, Högskolan Dalarna, Personal och arbetsliv, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-25291.
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Studien grundar sig i ett uppdrag från Trafikverket där syftet var att undersöka hur en bransch kan arbeta strategiskt med att skapa attraktivitet och hur employer brand-arbete kan bedrivas. Fokus låg på järnvägsbranschen med anledning av att det är en bransch som upplever kompetensförsörjningssvårigheter och kan därför anses ha tappat i attraktivitet. Resultatet visar att det finns svårigheter avseende attraktivitetsarbete därför att en generell definition är komplex till följd av att individer efterfrågar olika saker. Det som är viktigt är dock att ett employee value proposition upprättas och att det som förmedlas även är det som levereras till medarbetarna. Attraktivitetsarbetet är därför kopplat till employer branding. Vid employer brand-arbete är det även viktigt att definiera målgrupp och att använda sig av kreativ marknadsföring där sociala medier med fördel kan användas. Resultatet visar även att järnvägsbranschen upplevs som en anonym bransch som inte når ut med tillräckligt mycket information om vad de kan erbjuda. Medverkande intervjupersoner menar att järnvägsbranschen behöver bli bättre på att synliggöra sig bland annat genom att visa upp sig på skolor och sända material till studie- och yrkesvägledarna med information om vilka utbildningar som finns. Employer brand-specialister från fyra olika företag samt fem studie- och yrkesvägledare har deltagit i studien via semistrukturerade intervjuer. Den kvalitativa metoden har bidragit till att ge ett djup och förståelse för studiens frågeställningar. En analys gjordes utifrån teorier kring "det förändrade arbetslivet", employer branding, attraktivt arbete och marknadsföringsstrategier. Analysen visar att det föränderliga samhället ställer andra krav på arbete, men samtidigt belyses att kraven skiljer sig åt beroende på vem som tillfrågas. Att använda sig av väl uttänkta marknadsföringsstrategier kopplat till vad det är en organisation vill nå ut med är därför en viktig del i bedrivandet av ett employer brand-arbete, och särskilt viktigt för järnvägsbranschen.The study is based on an assignment from Trafikverket, where the purpose was to investigate how an industry can work strategically to create attractiveness and how employer brand work can be done. The focus was on the rail industry due to the fact that it is an industry experiencing skills supply difficulties and can therefore be regarded as having lost in attractiveness. The result shows that there is difficulty in attractiveness work because a general definition is complex due to individuals asking for different things. What is important, however, is that a employee value proposition is established and that what is conveyed is also what is delivered to the employees. Work attractiveness is therefore linked to employer branding. In the case of employer branding, it is also important to define target groups and to use creative marketing where social media can be used to advantage. The result also shows that the rail industry is perceived as an anonymous industry that does not reach out with enough information about what they can offer. Contributing interviewees mean that the rail industry needs to be better at visibility, for example by showing up at schools and sending materials to the study and career counsellors with information about which courses are available. Employer brand specialists from four different companies and five study and career counsellors have participated in the study through semi-structured interviews. The qualitative method has contributed to deepening and understanding the study's questions. An analysis was made based on theories about "the changed work life", employer branding, attractive work and marketing strategies. The analysis shows that changing society places other demands on work, but at the same time it is emphasized that the requirements differ depending on who is asked. Using well-thought-out marketing strategies linked to what an organization wants to accomplish is therefore an important part of the pursuit of an employer's brand work, and especially important for the rail industry.
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Borgqvist, Jens, and Ida Axelsson. "Employer Branding : ett modernt begrepp i offentlig verksamhet." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36659.
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Bakgrund Sedan efterkrigstiden har det skett en ökning av moderna organisationsidéer. En av dessa idéer är employer branding som utgör varumärket för företaget som arbetsgivare och som syftar till att locka till sig och behålla rätt personal. Offentlig verksamhet har börjat arbeta med detta begrepp som en följd av new public management men studier på detta område saknas. Syfte Syftet med studien är att skapa förståelse för de svårigheter som finns i att utforma ett employer brand i en offentlig verksamhet som karaktäriseras av new public management-idéer. Vi vill bidra till den företagsekonomiska diskussionen om employer branding genom att bidra med ett kritiskt förhållningssätt till begreppet inom offentlig verksamhet. Metod Studien är hermeneutisk med en abduktiv ansats. Fallstudier har använts för att samla in det empiriska materialet. 18 semistrukturerade intervjuer har utförts med personer på Växjö kommun. En observation har även genomförts. Slutsats I studien framkom det tre delar som skapar svårigheter för den offentlig verksamhet i employer branding-arbetet. Dessa är de vitt skilda yrkeskategorierna i verksamheten, den decentraliserade organisationen samt kompetensbristen kring employer branding i offentlig verksamhet.Introduction Since post war era there has been an increase of modern organisational ideas. One of them is employer branding which is the characteristics of the company as an employer which purpose is to attract and retain the right employees. The public sector has now embarked the concept as a consequence of the new public management era. Field studies in this are absent. Purpose The purpose of this thesis is to increase the understanding about the difficulties of design an employer brand in the public sector which is characterized by new public management. The aim is to give a contribution to the discussion of employer branding, in the field of business administration, with a critical perspective towards the concept in the public sector. Method The study is hermeneutic with an abductive approach. We used a case study to collect the empirical material. 18 semi-structured interviews have been conducted within the municipality of Växjö. One observation did also take place. Conclusion In our study, we found, three parts in the public sector that makes it complicated to formulate an employer brand. They are: the large organisation with many different professions, the decentralization and the lack of knowledge about employer branding in the public sector.
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Back, Emma, and Tova Pettersson. "På väg mot ett starkare Employer brand : En kvalitativ studie om tjänstemän och företagslednings upplevelse av Norrmejeriers arbetsgivarvarumärke." Thesis, Umeå universitet, Pedagogiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-128539.
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Idag när det har blivit minst lika viktigt att konkurrera om anställda som att konkurrera om kunder, måste arbetsgivare skilja sig från mängden för att ses som en attraktiv arbetsgivare hos sökande och nuvarande anställda. Syftet med denna studie har varit att höra hur tjänstemän, på två olika arbetsplatser i Umeå, samt företagsledningen upplever företagets arbetsgivarvarumärke. En kvalitativ metod har använts för att kunna svara på syftet. Fokus lades på att undersöka deltagarnas upplevelse kring organisationskulturen och arbetsgivaren i stort, eftersom det är faktorer som går under begreppet arbetsgivarvarumärke. Tillvägagångssättet har varit att samla in material genom semistrukturerade intervjuer med 14 anställda inom företaget, som sedan har analyserats med en Hermeneutisk analysmetod i syfte att förklara, tolka och förstå informanternas upplevelser. Det resultat som framkommit har visat på att det kan skilja sig mellan grupperna vi undersökt men överlag uppfattas arbetsgivarens varumärke vara positivt, dels för att de är verksamma lokalt samt har bra värderingar. Det har däremot framkommit att man kan ha olika förutsättningar till karriärmöjligheter, ledarskap och god kommunikation, beroende på vilken roll man har och vilken utav arbetsplatserna man arbetar på. Det framgår även att det finns en gemensam värdegrund inom företaget som många utav informanterna relaterar till men att det däremot finns utrymme för utveckling inom vissa områden i företaget. Företaget är i början av sitt arbete med Employer branding och därför blir denna studie en god start i deras arbete med att spegla en, enligt tjänstemännen, sanningsenlig bild av företaget. På detta sätt får arbetsgivaren en bild av deras upplevelser och kan på så sätt attrahera, utveckla och behålla anställda.
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Starkhammar, Victoria, and Anna Neglén. "Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137279.
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The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. This forces retailers to consider the customer experience and differentiate themselves by how they offer what they offer. This have led to that many retail companies try to shape the behaviours and emotional displays of their frontline employees in encounters with customers. Many firms define customer service concepts as an attempt to create high quality customer experiences. However, a successful realisation of these concepts can be challenging. Service-Dominant Logic researchers argue that firms cannot single headedly create value but that it is co-created in the interaction with customers. Therefore, they can only create value propositions, which is a proposal for value co-creation based on an integration of products and services. Services marketing researchers emphasise the importance of internal marketing for enabling frontline employees to represent the firm in the interactive value-creating process with the customer. Prior research focuses on the customer-driven development of value propositions, and techniques to conduct internal marketing, but does not provide relevant theories about the realisation of value propositions or the implementation of these internal marketing techniques. This thesis conceptualise the human factor of the realisation of the value proposition with the concept of intended and enacted value propositions. The purpose was to develop a deeper understanding of how internal marketing can be used to manage the gaps between intended and enacted retail value propositions. This was addressed by investigating one of Sweden’s largest retail companies on commission. Since the company has requested to remain confidential, it will be called Anonymous Commission Company (ACC) in this thesis. The current study has answered the following research question: “How can the gaps between intended and enacted retail value propositions be managed through internal marketing?” The research question was answered through a qualitative study and in-depth interviews with both CS concept managers and frontline employees. The intended value proposition was investigated by a combination of ACC documents related to the CS concept, and interviews with the CS concept managers. By interviewing the frontline employees, their perceptions and enactment of the value proposition was investigated, as well as how they experience the current internal operations at ACC. The findings confirmed the proposed concept of intended and enacted value propositions, and four main barriers causing the gaps between them were identified through a thematic network analysis. Internal marketing theories were used to analyse how retail companies can overcome these barriers by engaging, enabling, empowering and ensuring their frontline employees. The thesis offer implications for retail managers on how they can manage the gaps between intended and the enacted value propositions. The study contributes to prior research by combining value proposition theories and internal marketing theories, and by offering detailed recommendations for retail firms. Furthermore, the study enriches the practical implications regarding retail value propositions and retail value proposition realisation.
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Tieu, Anna, and Christine Deppe. "Public Administration on the edge of the recruitment war : – A study about Swedish munucipalities' fight for top-management recruits." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12407.
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“The War for talent” – the fight for talented people, that can improve an organisation’s performance – is getting tougher every day. This study focuses on the topic of employer branding, which is becoming a popular “weapon” in this battle. Private organisations, being used to applying marketing principles, have already discovered this tool. However, the public sector, with a lack of marketing experience, is perceived to have a weaker employer brand. This is why this study has been conducted with regards to public administrations. The aim of this paper has been to uncover potentials within a public organisation, that could be used to highlight the advantages of a public employer.In order to build a framework for the problem, a literature review, considering theoretical concepts about the “War for talent”, the employee value proposition and employer branding has been carried out. To gain a deeper understanding of the matter, qualitative research in the form of semi-structural interviews has been executed using the case of a Swedish municipality. Further empirical ascertainment has been achieved by reviewing recently used job advertisements.The analysis of the data has shown that the municipality’s employer brand image is perceived as rather weak, however, there are strong indicators for potential within the organisation. It is possible to say that the conveyed employer brand image is not congruent with the brand identity.Moreover the analysis of the employee value proposition has shown factors that can help to narrow the target group of applicants. One significant result considering this issue is the highlighting of social responsibility as one of the more prominent potentials.Keywords: The war for talent, employer branding, employee value proposition, public administration, recruitment
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Eriksson, Jennifer, and Sara Karlsson. "EMPLOYER BRANDING: ETT SÄTT ATT ATTRAHERA, REKRYTERA OCH BEHÅLLA KOMPETENTA MEDARBETARE? : - En fältstudie om viktiga värdefaktorer för medarbetare inom IT-branschen." Thesis, Umeå universitet, Pedagogiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-153964.
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Bristen på kvalificerad arbetskraft är idag utbredd över många branscher. IT-sektorn är en av de branscher som är hårdast drabbad och de närmaste åren förväntas bristen öka. Denna studie syftar till att hjälpa företag inom IT-branschen att se vad som får potentiella medarbetare att söka sig till en specifik arbetsgivare. Denna kunskap ska sedan kunna användas som ett verktyg för att utveckla sitt arbete med employer branding och genom det kunna attrahera, rekrytera och behålla kvalificerade medarbetare. Studien genomfördes på ett företag från Umeå som valt att vara anonyma, hädanefter kallat företag X. Datainsamlingen grundade sig i en värdefaktorsmodell och två olika metoder användes för att samla in datan. För det första genom en enkät som besvarades av 35 potentiella medarbetare, alltså personer som sökt arbete hos företag X. För det andra genom fem semistrukturerade intervjuer som genomfördes med medarbetare på företag X. Resultatet visade att det finns en diskrepans mellan vad potentiella medarbetare söker och vad företag X i nuläget erbjuder. Det potentiella medarbetare värderar högst hos en arbetsgivare är att kunna lita på sina chefer och ledare samt att få möjlighet att utveckla sina kompetenser, vilka av medarbetarna på företag X upplevs som utvecklingsområden hos företaget. Denna diskrepans utmynnade i ett förslag i hur företag X kan utveckla sitt arbete med employer branding och genom detta möta de förväntningar potentiella medarbetare har.
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Hassan, Fadomo, and Simon Gelin. "The role of employer branding onemployee retention. : A study regarding bank organisations abilities to keep current employees." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86220.
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The Swedish banking industry is constantly exposed to changes, mainly due to the revolutionof digitalisation. Mobilisation is another factor which affects the industry mainly by challengingemployers. The supply in the labour market has increased markedly and the needs of employeesare ever changing. With a wider range of employers to choose from, the efforts to meet theneeds of employees are more important than ever before. It is, therefore, important thatorganisations find ways to distinguish themselves from its competitors. Handelsbanken is oneof Sweden's largest organisations in the bank industry, they are well known for theirdecentralised organisational and have large markets shares mainly nationally but can be foundinternationally as well. The purpose of this research project is to gain a broader understandingregarding which strategies, within Employer Branding, organisations in the banking industryuse to motivate and keep current employees. To answer this research purpose a theoreticalframework has been conducted based on the following theories: employer branding, employeevalue proposition and employer retention. Primary data has been collected through semistructuredinterviews with ten respondents from Handelsbanken, including both managementand current employees. Results have shown that the studied bank have considered and appliedstrategies to meet the needs of their employees. Handelsbanken’s employees value the giventrust, development opportunities and the local decision making the organisation has. Theanalysis of these results leads to the conclusion that the employee retention efforts made by theemployer are successful. Internal options regarding career changes contribute to motivatingfurther engagements. An employee often strives for security and by offering internalmobilisation the organisation has established conditions to achieve a long-term career withinthe company. Since the study only includes the perspectives of one organisation within theindustry the results cannot be generalised for the whole industry.
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Körnegård, Gabriella, and Elin Ödmark. "Internt arbetsgivarvarumärke : Behålla personal i en kommunal verksamhet." Thesis, Umeå universitet, Sociologiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173157.
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Arbetet med det interna arbetsgivarvarumärket har kommit att bli en viktig del för både privat och offentlig verksamhet för att lyckas med att behålla kompetent personal. Idag syns skillnader mellan privat och offentlig verksamhet i arbetet med det interna arbetsgivarvarumärket eftersomförutsättningarna ser olika ut i de olika verksamheterna. Syftet med denna studie var därför att undersöka vilka utmaningar och möjligheter som fanns för arbetet med det interna arbetsgivarvarumärket i en kommunal verksamhet. Följande tre frågeställningar undersöktes; Hur upplever befintlig personal att organisationen arbetar med det interna arbetsgivarvarumärket? Vilka aktiviteter ingår i arbetet med det interna arbetsgivarvarumärket? Hur kan arbetet med det interna arbetsgivarvarumärket förbättras i en kommunal verksamhet? För att kunna besvara studiens frågeställningar intervjuades sex enhetschefer, en verksamhetsutvecklare samt en personalspecialist påÖrnsköldsviks kommun. Alla intervjuer var semistrukturerade och genomfördes via telefon. För att analysera datamaterialet användes tematisk analys. Studiens resultat visar hur en kommunal verksamhet arbetar med sitt interna arbetsgivarvarumärke där både utmaningar och möjligheterpresenteras. Utmaningar som identifierades var kommunens ekonomiska utmaningar, personalbrist, tung arbetsbörda samt bristande intern kommunikation. Förbättringar och rekommendationer baseras på kommunens utmaningar och de möjligheter som finns utifrån dessa. Rekommendationernainnehåller bland annat satsningar på medarbetares arbetstillfredsställelse, aktiviteter som stärker arbetsgruppen samt förbättringar av den interna kommunikationen. Avslutningsvis kan denna studie bidra till ökad kunskap inom området internt arbetsgivarvarumärke inom kommunal verksamhet.
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Norrmyr, Paula, and Melanie Björk. "Employer Branding - "Kriget om talangerna" : En studie om ett IT-konsultföretags Employer Brand gentemot dess rekryteringsmålgrupp." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31987.
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The internal marketing concept speciefies that an organization's employees is its first market. The demands on companies to meet employee needs increases with the skills and knowledge employees possess, which acts as a competitive advantage. The internal marketing terms "Employer Branding" and "Employer Attractiveness" are still considered to be underdeveloped. Employer Branding refers to the process of marketing that companies use to target desired employees and retain current employees. To find and attract the right work force effectively, companies are required to have a strong Employer Brand. The IT consulting industry shows that job seekers have more power than employers, which creates a intense competition for labor. The aim of this study is to examine how employees at an IT consulting firm perceive the organization's Employer Brand along with what the company's recruitment target market is seeking in a potential employer. Based on a theoretical model; Employer Brand Predictive Model and with the help of two empirical studies, research can demonstrate whether or not the IT consulting firm’s existing Employer Brand is considered to be compatible against recruitment target market’s conditions. The study shows empirical indications that the IT consulting firm’s lacks external brand awareness and absence of a clear strategic aim for selecting the appropriate recruitment target market.Det interna marknadsföringskonceptet anger att en organisations anställda är deras första marknad. Kraven på företag att uppfylla anställdas behov ökar i och med den kompetens och kunskap de besitter vilket utgör en konkurrensfördel. Inom intern marknadsföring är begreppen ”Employer Branding" och "arbetsgivarens attraktionskraft" fortfarande underutvecklade. Employer Branding hänvisar till den process av marknadsföring som företag använder sig av för att attrahera en önskad målgrupp och behålla personal. För att hitta och attrahera rätt personal krävs det att företagen har ett starkt Employer Brand. IT-konsultbranschen visar på att arbetssökande har mer makt än arbetsgivare, vilket skapar en tydlig konkurrens om arbetskraft. Denna studie undersöker hur medarbetarna på ett IT-konsultföretag uppfattar organisationens Employer Brand samt vad företagets rekryteringsmålgrupp söker hos en potentiell arbetsgivare. Utifrån en teoretisk modell; Employer Brand Predictive Model och med hjälp av två empiriska undersökningar kan studien påvisa om IT-konsultföretagets existerande Employer Brand anses vara homogen gentemot rekryteringsmålgruppens villkor. Studien visar empiriska bevis på IT-konsultföretagets brist av extern varumärkeskännedom samt avsaknad av en tydlig strategisk avgränsning för val av rekryteringsmålgrupp.
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Eneroth, Madeleine, and Maria Grüner. "Så blir organisationer attraktiva arbetsgivare för nyutexaminerade studenter : En kvalitativ studie om employer branding." Thesis, Högskolan i Jönköping, Högskolan för lärande och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43657.
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Syftet med studien var att undersöka hur anställda som arbetar med employer branding i Jönköpings Län upplever arbetet, samt hur de arbetar med att attrahera och rekrytera högskolestudenter efter examen. Studien var av en kvalitativ ansats och underlaget utgjordes av semistrukturerade intervjuer. Ett kriteriebaserat urval applicerades och totalt deltog femton respondenter fördelade på tio organisationer. Det insamlade materialet analyserades genom tematisk analys och resulterade i tre huvudteman: Avsaknad av övergripande employer branding-strategi, frustration och individanpassat jobberbjudande. Resultatet visade att det fanns stora skillnader gällande hur employer branding arbetet prioriterades inom organisationerna samt en polarisering av hur strukturerat och strategiskt arbetet var. Avsaknaden av en enhetlig och övergripande employer branding-strategi skapade frustration hos deltagande respondenter. Det fanns en medvetenhet i organisationerna om att studenter och nyexaminerade främst tenderar att efterfråga symboliska attribut när de söker arbete, vilket överensstämmer med tidigare forskning.
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Ahmic, Vahida, Arisa Nilsson, and Antonio Petrovski. "War of talent : Unga i IT-branschen: så attraherar och behåller du dem." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74684.
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Employees with the right skills give competitive advantages. It is therefore important to retain existing staff with the right skills but also to attract new talent. In the IT industry, there is currently lack of competence and the need will increase in the future. Companies that create a strong employer brand will perform better when it comes to the war of the talents. With the lack of competence in the labor market, the younger, more technologically skilled generation has developed an unfair attitude towards employers who desperately try to persuade competent people to choose their company through generous job offers. The employers must work on their employer brand to seem more attractive to employees and potential employees in order to attract, retain, develop and motivate them to choose or stay at the company. The purpose of this paper is to create an understanding of motivation, talent acquisition and employee retention in markets where there is a lack of specialized personnel. Motivation is achieved through internal and external attributes, where internal motivation is created by work satisfaction while external motivation is fulfilled by monetary and material motivational factors. Talent acquisition involves a clear recruitment strategy where the company's brand is used as an attraction channel of a certain skill and personality. It also applies to retaining talent within the company through employee retention where a stimulating and evolving employment experience is maintained by the company. The essay shows that young people in the IT industry are well aware of the lack of competence and make their demands accordingly. They want a high level of workplace flexibility to balance jobs and private life, as well as independence in the way they solve tasks. Furthermore, they want the freedom to choose work equipment as this is central to their daily work. Development opportunities such as attending conferences are valued as one of the crucial factors in choosing employers. If the younger generation's personal values as well as sustainability and ethical views do not match the company's actions, it will most likely lead them to leave the company in the long term.Anställda med rätt kompetens ger konkurrensfördelar. Det är därför viktigt att behålla befintlig personal med hög kompetens men också att attrahera nya talanger. Inom IT-branschen råder det i dagsläget brist på kompetens och behovet kommer öka i framtiden. Företag som skapar starka arbetsgivarvarumärken kommer klara sig bättre än företag med ett svagt när det kommer till kriget om talangerna. Den yngre mer teknologiskt skickliga generationen har i och med kompetensbristen utvecklat en mer illojal attityd mot arbetsgivare som desperat försöker övertala kompetenta personer att välja deras företag genom generösa anställningserbjudanden. Arbetsgivaren måste marknadsföra sig till medarbetare och potentiella anställda för att attrahera, behålla, utveckla och motivera dem att välja eller stanna kvar på företaget. Syftet med uppsatsen är att skapa förståelse för motivation, talent acquisition och employee retention på marknader där det råder brist på specialiserad personal. Motivation uppnås genom inre och yttre attribut, där inre attribut är det som skapas av en personlig arbetsglädje medan yttre attribut innebär monetära och materiella motivationsfaktorer. Talent acquisition innebär en tydlig rekryteringsstrategi där företagets varumärke utnyttjas som attraktionskanal av en viss kompetens och personlighet. Det gäller även att behålla talang inom företaget genom employee retention där en stimulerande och utvecklande anställningsupplevelse ska upprätthållas av företaget. Uppsatsen visar att unga inom IT-branschen är väl medvetna om kompetensbristen och ställer sina krav utefter detta. De vill ha en hög flexibilitet i sitt arbetsschema för att kunna balansera jobb och privatliv, samt självständighet i sättet de löser arbetsuppgifter. Vidare vill de ha friheten att välja arbetsutrustning då detta är centralt för deras dagliga arbete. Utvecklingsmöjligheter som exempelvis att få delta vid konferenser värderas som en av de avgörande faktorerna vid val av arbetsgivare. Om den yngre generationens personliga värderingar samt hållbarhets- och etiska synpunkter inte stämmer överens med företagets agerande kommer det med stor sannolikhet leda till att de lämnar företaget på sikt.
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Šimkevičienė, Daina. "DIDMENINĖS PREKYBOS ĮMONĖS IR JOS ATSTOVAUJAMŲ PREKIŲ ŽENKLŲ ŽINOMUMO VAIDMUO FORMUOJANT VERTYBINĮ PASIŪLYMĄ DARBUOTOJAMS." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080529_143602-99027.
Full textAbstract:
Šimkevičienė, D. (2008) Didmeninės prekybos įmonės ir jos atstovaujamų prekių ženklų žinomumo vaidmuo formuojant vertybinį pasiūlymą darbuotojams. Magistratūros baigiamasis darbas. Vilnius: ISM Vadybos ir ekonomikos universitetas.
Darbo tikslas – Nustatyti didmeninės prekybos įmonės ir jos atstovaujamų prekės ženklų žinomumo reikšmę renkantis didmeninės prekybos įmonę, kaip darbdavį.
Darbo dalys. Pirmajame darbo etape atlikta mokslinės literatūros analizė ir apibendrinimas. Joje išnagrinėta darbdavio, kaip prekės ženklo žinomumo vertė esamiems ir potencialiems darbuotojams. Taip pat darbuotojų įsitraukimo į darbdavio prekės ženklo kūrimą svarba ir prekių ženklų architektūros tipai. Šio etapo rezultatas – nustatyti patrauklaus darbdavio prekės ženklo kūrimo atributai ir įvardintas prekių ženklų architektūros tipas atitinkantis didmeninės prekybos įmones.
Antrajame šio darbo etape empiriniu tyrimu nustatyta kokį svorį didmeninės prekybos įmonės darbdavio pasiūlymo krepšelyje sudaro kompanijos ir jos atstovaujamų prekės ženklų žinomumas.
Rezultatai. Tyrimas leido nustatyti ir įvertinti didmeninės prekybos įmonės ir jos atstovaujamų prekės ženklų žinomumo santykinį suvokiamą naudingumą renkantis didmeninės prekybos įmonę, kaip darbdavį, bei per matuotus atributus įvertinti kompanijos ir jos atstovaujamų prekių ženklų žinomumo lygius, kurie buvo išreikšti per atlyginimo dydį procentais.
Darbo mokslinė reikšmė. Išnagrinėti iki šiol mažai tirti ryšiai tarp didmeninės prekybos įmonės... [toliau žr. visą tekstą]Šimkevičienė, D. (2008) The role of brand recognition and brands representing a distribution company in modelling employee value propositions. Final Master‘s Thesis. Vilnius: ISM University of Management and Economics. Objective of the Thesis: to identify the significance of brand recognition and brands representing a distribution company in selecting a distribution company as an employer. Parts of the Thesis. The first phase of the Thesis included the analysis of scientific literature and summary. During this phase, the analysis of an employer’s value as brand recognition for current and potential employees was executed. The importance of involvement of employees into the employer’s branding, and types of brand architecture were highlighted. The outcome of this phase of the Thesis is: identification of attributes an engaging employer branding; specification of the type of brand architecture complying with the distribution companies. During the second phase of the Thesis the empiric survey provided for specification of standing of a company’s brand recognition and representing brands in the employer’s package offer of a distribution company. Outcomes. The survey provided for the identification and evaluation of relative perceptible utility of brand recognition and brands representing a distribution company in selecting a distribution company as an employer; and evaluation, through the measured attributes, the levels of brand recognition and brands representing a company... [to full text]
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Jabiel, Cordova Kelly Melina. "La estrategia de marca empleadora para atraer talento en Big Data de un banco." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654758.
Full textAbstract:
Este estudio tiene como propósito dar a conocer el vínculo entre los intereses y demandas del talento en Big Data con las estrategias de marca empleadora de las empresas del sector financiero. Por ello, a lo largo del trabajo se hará énfasis en la estrategia de marca empleadora del Banco de Crédito del Perú para atraer a los estudiantes de la Facultad de Ingeniería de la Universidad Peruana de Ciencias Aplicadas que aborden los 20 a 24 años, público que en un futuro podrá estar interesado y apto para cubrir el puesto de especialista en Big Data. En consecuencia, se trabajará bajo un enfoque cualitativo y a través de entrevistas a profundidad para analizar los intereses y demanda de este talento.This study aims to publicize the link between the interests and demands of talent in Big Data with the strategies of the employer brand of companies in the financial sector. Therefore, throughout the work, emphasis will be placed on the employer brand strategy of the Credit Bank of Peru to attract students from the Engineering Faculty of the Peruvian University of Applied Sciences that address ages 20 to 24, a public that in the future may be interested and suitable to fill the position of specialist in Big Data. As a result, work will be done under a qualitative approach and through in-depth interviews to analyze the interests and demand of this talent.
Trabajo de investigación
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Doria, José Maria Themudo Santos Acciaiuoli. "O desenvolvimento de um modelo de medição de employer value proposition alicerçado na análise das percepções dos clientes internos: estudo de caso do grupo X." Master's thesis, 2020. http://hdl.handle.net/10400.26/33379.
Full textAbstract:
Numa altura em que as empresas pretendem ter os melhores colaboradores a trabalhar dentro das organizações muitas se definem como sendo o melhor empregador oferecendo diversas propostas de valor. É neste contexto que surge a Employer Value Proposition (EVP), isto é, o conceito que agrupa as propostas de valor que as empresas oferecem aos seus colaboradores. Este estudo pretende desenvolver um modelo de medição da Employer Value Proposition alicerçado na análise das perceções dos clientes internos, os colaboradores do Grupo X (nome fictício).
De forma a dar resposta ao objetivo da investigação, foi inicialmente realizada uma revisão da literatura centrada no conceito de Employer Branding (EB) e na Employer Value Proposition (EVP). Com a adoção do estudo de caso enquanto metodologia de investigação foi analisado um inquérito por questionário que havia sido previamente disseminado pela empresa aos seus colaboradores (146 respostas), de forma a perceber se existiriam diferenças na forma como os colaboradores percepcionam a proposta de valor que a empresa lhes oferece e se essas diferenças estão relacionadas com a sua antiguidade, idade ou tipo de função, assim como também, foi analisada a concepção de um modelo de medição da EVP.
Por último, com base na aplicação de diversas técnicas de análise de dados, foi possível verificar que existem diferenças significativas na perceção da proposta de valor por parte dos colaboradores em função das três variáveis objetos de estudo. Foi ainda proposto um Modelo de Medição da EVP (2,83 de 1 a 4) que está relacionado com seis fatores: valor das motivações económicas e não económicas e reconhecimento no trabalho; valor da qualidade da chefia; valor do sentimento de identificação com a empresa; valor de justiça; valor da orientação ao cliente interno e externo e valor do processo de integração dos colaboradores.
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CHANG, SSU-YEN, and 張思雁. "The Effects of Employee Equity, Employees' Attitude, and Performance on Employee Value Proposition—The Moderating Effect of Commitment Climate." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/94664265251756644798.
Full textAbstract:
碩士國立聯合大學
經營管理學系碩士班
104
The issue in past studies seldom focuses on Employee Value Proposition. However, this study discusses Customer Value Proposition and extends to Employee Value Proposition.On the premise that enterprise focus on employees, enterprise implements Employee Value Proposition to promote Employee Equity. If Employees Equity be promoted, employees will improve their working attitude and performance. It also makes Organizational Commitment to cause positive effect on the employees’ individual attitude and behavior. Therefore, promotion of Employees Equity shows uncertainty for employees’ working attitude and behavior in this study. We starts from Employee Value Proposition, and it investigates whether Employee Equity would have influence on employees’ attitude and behavior and whether Organizational Commitment would cause the relationship between Employee Equity and employees’ attitude and behavior. The main sample in this study is small and medium enterprise in Taiwan. The valid questionnaire filled out by 35 groups, including 35 employers’ questionnaires and 317 employees’ questionnaires. These questionnaires are analyzed through HLM and Mplus. The results bring enterprise practical advices. Human Resource Management advocating Employee Value can efficiently improve employees’ value in an organization and make employee relationship closer. As a result, employees would behave as what enterprise expect.
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Chen, Teng-Hui, and 陳登惠. "A Study of the Relationship between Employee Value Proposition and Affective Commitment of Organization Employee：The Mediating Effect of Organizational Identification." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/832f9t.
Full textAbstract:
碩士國立中央大學
人力資源管理研究所在職專班
107
Facing the environmental uncertainties, enterprises realized that only human capital could improve their competitive advantage. In order to maintain high retention rate of potential employee in the organization, a variety of human resource activities that focus on “Employee” which aim to create deep organizational commitment, identity, endeavor, and eventually reached the company goal. Many researches from the past measured the employee value by their effort to the company, only a few by their intrinsic motivation. The employer made the employee feel like a production tool which ended up with low degree of commitment and unwilling to promise. Therefore, this study aims to analyze the correlation of Employment Value Proposition and Affective Commitment. While adding the Organizational Identification as a mediator to examine the influence of employee Affective Commitment. This study was conducted by employees who work at the northern Taiwan. 500 questionnaires were conducted, 341 valid samples were collected exclude 17 invalid. The research conclusions are as follows : (1)Employee Value Proposition on the job characteristics, family and work balance have significant contribution to the Affective Commitment of organization employee. (2)Employee Value Proposition on the company organizational characteristics, compensation and benefit, job security and growth have no significant contribution to the Affective Commitment of organization employee. (3)Organizational Identification on the job characteristics and affective commitment have full mediator effect. While, Organizational Identification on the family work balance and Affective Commitment have only partial mediator effect.
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Santos, Ricardo Alves da Silva Ferreira. "Desenvolvimento de uma estratégia de marketing interno para o centro Porsche Porto." Master's thesis, 2020. http://hdl.handle.net/10400.26/33381.
Full textAbstract:
Nos dias de hoje, a fim de conseguir lidar com um mercado externo competitivo, o Marketing Interno (MI) surge , de entre diversas razões, com o importante papel de desenvolver, motivar e reter a força de trabalho (Papasolomou, 2006). Nesse sentido, as organizações deverão procurar investir tempo e os recursos necessários, de modo a conseguir proporcionar um ambiente laboral favorável, permitindo com que os seus colaboradores se sintam únicos e valorizados, bem como felizes e produtivos (Ozuem, Limb, & Lancaster, 2018; Park & Tran, 2018).
O presente relatório, apresenta um estudo de caso no âmbito de um estágio curricular no Centro Porsche Porto e procura desenvolver uma estratégia de MI para a organização, contemplando um Plano de Marketing Interno, um Programa de Onboarding e a estruturação de uma Employee Value Proposition (EVP).
Assim, foi utilizada uma metodologia qualitativa e efetuada recolha de dados através de entrevistas semiestruturadas, observação, entrevistas informais não estruturadas, análise documental e bibliográfica.
Fez-se um diagnóstico e traçou-se um plano de ação com especial destaque para o processo de acolhimento e integração de novos colaboradores (onboarding), que se mostrou, de certa forma, pouco estruturado.
Posto isso, a relevância desta investigação prende-se não só com a otimização da vertente de marketing interno da organização, como também irá permitir colmatar uma necessidade no contexto real da organização. Nesse sentido, a estratégia de Marketing Interno desenvolvida, contempla essencialmente duas etapas: (i) fase de Diagnóstico; e (ii) Plano de Ação.
Os principais contributos do presente estudo de caso é a criação de uma proposta de valor única para a organização e respetivos colaboradores, permitindo que a gestão de talento no futuro, seja ainda mais fácil. Visa-se também melhorar o desempenho organizacional através de clientes internos ainda mais motivados.
Por fim, esta investigação visa também contribuir para o corpo teórico e para a gestão de MI em Portugal.