Relevant bibliographies by topics / Employer Brand –Employer Branding

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Employer Brand –Employer Branding'

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Published: 24 April 2022

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Journal articles on the topic "Employer Brand –Employer Branding"

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D.A.S. Udayanga, D. A. S., P. M. K. N. Jayarathna, K. S. C. Silva, M. Z. A. Rashaad, and L. D. A. D. Dissanayake. "Impact of Employer Branding on Employee Retention: A Case of Multinational Corporation that Operates in Sri Lanka." SLIIT Business Review 01, no. 01 (June 1, 2021): 1–27. http://dx.doi.org/10.54389/opsi7755.

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Employer branding is an important recruitment practice, which correspondingly delivers an important contribution to the retention of employees. Thus, the main purpose of this study is to identify the impact of employer branding on employee retention with reference to a selected multinational organization that operates in Sri Lanka, which is a leading brand in the global beverage industry. The research utilized a deductive research approach, and data were gathered from 126. Simple random sampling technique was utilized in the research where the data was gathered from 126 employees in the selected globally operating multinational organization which has large employer brand, in Sri Lanka. Inferential statistics, Pearson’s correlation coefficient and multiple linear regression analysis was employed to derive conclusions in the study. Accordingly, it is found that employer branding has a positive and highly significant impact on employee retention. Furthermore, the study concludes that the work life balance and training and development are the variables that have a critical impact on employee retention, while corporate social responsibility has no significant impact towards employee retention. The completion of the study would lead to enhance the knowledge on employer branding as well as to provide practical implications to follow in the future. Keywords: Employer Branding, Employee Retention, Dimensions of Employer Branding, Human Resource Management
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Zając-Pałdyna, Urszula. "Employer Branding Activities Targeted at Employees." Kwartalnik Ekonomistów i Menedżerów 51, no. 1 (March 15, 2019): 233–44. http://dx.doi.org/10.5604/01.3001.0013.2374.

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Employer brand management gains more and more interest of theoreticians and business practitioners. Employers, wanting to achieve a sustainable competitive advantage and to attract and maintain talents, apply activities within the scope of employer branding directed in and outside the organization. The aim of the article is to analyze the actions taken by enterprises in the field of the employer branding, the recipients of which are employees. The author, based on the available literature, analyzed the concept of the employer branding and reviewed the actions taken by employers directed to and within the organization. Based on empirical research, brand activities aimed at internal stakeholders were analyzed. Applications will be used for further research on the employer branding.
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Kashive, Neerja, Vandana Tandon Khanna, and Manish Naresh Bharthi. "Employer branding through crowdsourcing: understanding the sentiments of employees." Journal of Indian Business Research 12, no. 1 (February 19, 2020): 93–111. http://dx.doi.org/10.1108/jibr-09-2019-0276.

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Purpose The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer branding platform, where employees put their reviews which are both positive and negative. Analysis of these reviews can generate a lot of insights into employer branding. Design/methodology/approach The data was collected as 1,243 reviews from Glassdoor, an online crowdsourced employer branding platform for 40 top-rated employers across four different sectors, namely, Pharma, IT, retail and FMCG. Text and sentimental analyses were done using SAS visual analytical for these reviews. Findings Ten themes were generated from the text analytics which is nothing but the employer value propositions (EVPs), and they were social, interest, development and economic value as given by Berthon et al. (2005) and also others, such as work–life, management and brand value emerged. Social value came as a significant EVP followed by interest value and work–life values. Research limitations/implications This research is providing only ways to show that crowdsourced data can also be used to understand the mindset of employees regarding an employer’s image but is not providing any idea regarding how to generate the right employee value proposition. Originality/value The research has shown that employers can use crowdsourced employer branding insights to see where they stand in the employer's attractiveness spectrum. They can use innovative data analytics techniques, such as visualization for text and sentimental analysis to create employer branding intelligence strategies.
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Viktoria Rampl, Linn, and Peter Kenning. "Employer brand trust and affect: linking brand personality to employer brand attractiveness." European Journal of Marketing 48, no. 1/2 (February 4, 2014): 218–36. http://dx.doi.org/10.1108/ejm-02-2012-0113.

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Purpose – The importance of employer branding to attract talent in organizations is increasing rapidly. Brand personality traits, particularly, have been shown to explain considerable variance in employer brand attractiveness. Despite such awareness, little is known about the underlying processes of this effect. The purpose of the authors is to close the research gap by drawing on a consumer brand model of brand affect and trust as a means of explaining employer brand attractiveness. Design/methodology/approach – Students interested in working in the consultancy industry completed a survey designed to evaluate consultancy employer brands. Established scales for brand personality, trust, and affect, and employer brand attractiveness were used to test the conceptual model. Findings – The results indicate that employer brand trust and affect are both influenced by the brand personality trait sincerity. Further, employer brand affect was positively affected by the traits excitement and sophistication, while negatively affected by ruggedness. Together, employer brand affect and trust explain 71 per cent of the variance in employer brand attractiveness. Research limitations/implications – While the results show the importance of branding an organization as a sincere, exciting, and sophisticated employer, future research is needed to identify adequate marketing tools to achieve this goal, also in other industries besides the one investigated here. Originality/value – This study is the first to apply a model that includes brand personality, trust, and affect to employer branding. By doing so, the variance explained in employer brand attractiveness could be increased substantially.
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Rai, Alka, and Benjamin Nandy. "Employer brand to leverage employees’ intention to stay through sequential mediation model: evidence from Indian power sector." International Journal of Energy Sector Management 15, no. 3 (March 1, 2021): 551–65. http://dx.doi.org/10.1108/ijesm-10-2019-0024.

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Purpose This study aims to explain the linkage between employer branding and employee retention; a sequential mediation is hypothesized, where it is proposed that the relationship between employer branding and employee retention is sequentially mediated by person–organization fit (P-O fit) and organizational identification. Design/methodology/approach The sample belongs to 224 executive-level employees of the Indian power sector organization. The sequential mediation model is tested by using SPSS macro command of Preacher and Hayes. Findings The findings established that the relationship between employer brand and employees’ intention to stay is sequentially mediated by P-O fit and organizational identification. Practical implications The findings emphasize the role of employer brand on constructs such as P-O fit, organizational identification and intention to stay. In addition, the established mechanism emphasizes the role of P-O fit to realize the benefits such as organizational identification and employee retention. Originality/value Internal branding efforts may have a major impact on workforce attitude and behavior including engagement, job performance and retention. “Yet studies of the positive impact of employer brand on employee attitudes and behaviors, or of the factors that shape employer brand, are rare” (Charbonnier-Voirin et al., 2017, p. 2). Along the line of such gap, this study has taken up to test the unexplored sequential mediation mechanism between employer brand and employees’ intention to stay through P-O fit and organizational identification.
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Bharath, S., P. Nagesh, and . "A Study on Employer Branding Dimensions in Selected IT Firms." International Journal of Engineering & Technology 7, no. 4.10 (October 2, 2018): 137. http://dx.doi.org/10.14419/ijet.v7i4.10.20824.

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The factors associated with branding were identified beneath communication/marketing remit. There existed no difference between the employer brand and consumer brand. Companies who had strong product/ service brand would de facto be attractive to potential employees. Today, companies require blended capabilities. Ultimately, it is the personal experience of the relationship that a person develops within an organization that determines the longevity and win-win consummation of association. An extended concept of relationship marketing principle is Employer branding. An endeavor has been made through this research with an objective to identify the Employer Branding Dimensions (EBD) in selected Information technology firms located in Bangalore from existing employee perspective. Study has been executed using structured questionnaire with Information Technology (IT) employees as respondents from various companies like, Infosys, IBM, NTT DATA, Marvell technologies, JDA software solutions. Data thus collected is analysed using software package and considering the factor loadings, key dimensions (factors) that constituted the Employer branding. The findings of the study emphasize that relationship among dimensions constituting individual employer branding highlights the complexity in its significance as no individual factor has dominant influence on Employer Branding. But many factors in combination acts on branding.
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Arasanmi, Christopher N., and Aiswarya Krishna. "Employer branding: perceived organisational support and employee retention – the mediating role of organisational commitment." Industrial and Commercial Training 51, no. 3 (March 4, 2019): 174–83. http://dx.doi.org/10.1108/ict-10-2018-0086.

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PurposeThe purpose of this paper is to examine the relationship between employer branding attribute of organisational support and employee retention in a government agency in New Zealand.Design/methodology/approachThis study is cross-sectional in design, and an online survey method was used to collect data from 134 research participants. Research participants were recruited from a local council in New Zealand. The Process Macro Regression method was employed to analyse the collected data.FindingsThe main findings from this study are: first, the study shows that perceived organisational support (POS) as an employer branding technique affects employee retention. Second, POS significantly influenced employees’ organisational commitment (OC) as a predictor of employee retention. Third, the relationship between organisational support and employee retention was mediated by OC in this study.Research limitations/implicationsThis study examined POS as an employer branding strategy; the findings have a number of valuable implications for organisations. This study suggests that organisations should develop adequate organisational support mechanisms as a way of acquiring the status of a better employer among different stakeholders.Practical implicationsPrecisely, the findings imply that organisations should focus on increasing organisational support to attract, maintain and retain employees because employees desire conducive and favourable work environments.Social implicationsA well-crafted and efficiently implemented organisational supportive strategies may enhance the reputational status of the organisation as an employer brand among its future job applicants.Originality/valueThis study tested POS as an employer branding attribute in the New Zealand context; research on POS as an employer branding strategy is scarce. The results suggest that organisations that embrace organisational support mechanisms as employer branding strategy succeed in maintaining and retaining their talents for a longer time.
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Gilani, Hasan, and Shabana Jamshed. "An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation." Strategic Outsourcing: An International Journal 9, no. 3 (November 21, 2016): 303–23. http://dx.doi.org/10.1108/so-08-2015-0020.

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Purpose This paper aims to focus on “Recruitment Process Outsourcing” (RPO) as a key element of improvement in corporate brand of organisation through using the talent and capabilities of employees. This research explores the linkages and interconnection between the concepts of RPO and its contribution towards the employer branding process. The review of the literature on RPO and employer branding identifies an emergence of conceptual framework based around outsourcing effectiveness and its impact on employer branding. Design/methodology/approach Exploratory research was carried out using case study analysis to give clear and deep understanding of the RPO and its impact on employer branding. This was conducted by using the semi-structured interviews with the HR and marketing managers using the qualitative method. The findings propose a conceptual framework which is representative for the organisations engaged in RPO. Findings The key findings include talented employees’ role in improving the brand image of any organisation; the development of customers’ perceptions through their attitude and behaviours; the reduction in the HR costs through RPO Services, the responsibility of the organisation taken by RPO which provides the chance for HR professionals and top management to focus on core activities; and the organisational care in selection of the RPO service provider as per their criteria. Research limitations/implications This research has been limited to assessing the impact of RPO on the employer branding of manufacturing organisations purely due to access issues. The research clearly establishes a good link between the operationalisation of RPO and its direct influences on an organisation’s employer branding through its outsourced employees. The research clearly highlights the importance of and the vital role played by the outsourced employees and how they need to be nurtured through a strong corporate culture and make them great brand ambassadors. Practical implications At the practical level, this study has several managerial implications, as the findings provide a good understanding of the concept of RPO and how it impacts the employer brands of the organisation. The research gives confidence to the HR managers and directors on the importance of outsourced staff members and the need to address the issues concerning the employee branding of an outsourced member of staff. The outcome of the research gives a conceptual model which represents the impact of an outsourced employee on the employer branding process of the organisation. This conceptual model highlights the many different factors that need to be addressed by a HR manager to keep consistency in employee branding of the organisation. Social implications The social implications of this research relate to the wellbeing and motivated staff members of an organisation, even though they do not work directly under the brand of the company they serve in. As mentioned in the research findings, the complications of the RPO process usually has drastic and serious impacts on employee attitudes and feelings when it comes to issues like change management, job satisfaction and the sense of belonging to the organisation. By addressing the different factors explored in the conceptual model of this research, an outsourced employee can feel equally motivated and belonging to the organisation they serve in, just as any other permanent member of staff who acts like an ideal brand ambassador for the employer branding of the organisation. Originality/value This research is original and adds value to the dynamics of RPO processes by exploring the impact of the process on employer branding of the organisation through its brand ambassadors. This research paves way for further research to be carried out within service organisations where employees play a vital role in being the brand ambassadors of their employer brands.
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Thomas, Dr Bejoy John, and Ms S. Clemence Jenifer. "Branding In The Milleneum - Employer Brand Vs Corporate Brand." Think India 22, no. 3 (September 26, 2019): 942–49. http://dx.doi.org/10.26643/think-india.v22i3.8431.

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This paper discusses the concept of employer branding in detail taking into account the corporate branding, product branding and employee branding. It also figure outs the difference between the differences between employer branding and product branding. There is a growing interest on this topic by academics, as well as practitioners, translated in a recent increase in the number of academic papers on Employer Brand in HR literature. Employer brand and corporate brand are not entirely the same, but they do need to work in tandem. They both need to be strongly intertwined in purpose and meaning to emotionally and authentically connect with their critical stakeholders and capture their attention with conviction. When this happens, the stage is set for co-creation of great promises and sustained realization.
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Fijneman-Ghielen, Sanne, and Rein De Cooman. "Employer branding voor bedrijven met een negatief productimago." Tijdschrift voor HRM 24, no. 3 (September 1, 2021): 56–83. http://dx.doi.org/10.5117/thrm2021.3.fijn.

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SUMMARY The benefits of employer branding for the attraction and retention of personnel have been repeatedly confirmed in the HR literature. However, most studies focus on solely one perspective on employer branding as well as the ‘ideal’ situation: having a positive employer brand in combination with positive product image. This study aims to provide a holistic understanding of the role of employer branding within organizations that suffer from a generally negative product image. We conducted a case study within the tobacco industry that includes interviews on three perspectives on employer branding: the external (N=21), internal (N=8), and organizational perspective (N=3). The key findings are aligned with cognitive dissonance theory and the theory of reasoned action. The employer brand may help organizations that suffer from a negative product image to address cognitive dissonance of (potential) employees as well as the influence of social norms by actively promoting attractive employment attributes (e.g., high salary, job rotation, innovation). Alignment between the external and internal employer brand, boosting the organization’s credibility, could also be of help. Taking such approach, employer branding may allow to convince (potential) employees to become or remain employed at the organization – despite the generally negative image of their products.
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Dissertations / Theses on the topic "Employer Brand –Employer Branding"

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Moroko, Lara Marketing Australian School of Business UNSW. "New perspectives on employer branding: an empirical investigation of scope, nature and success drivers." Awarded by:University of New South Wales. Marketing, 2009. http://handle.unsw.edu.au/1959.4/44753.

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Employer branding is a strategic activity that has grown in popularity over the past two decades. Much progress has been made in investigating aspects of employer branding; however, many facets of the process, as it has been conceptualised in the research literature, remain empirically unexplored. The aim of this thesis is to get a deeper, more grounded understanding of employer branding based on an investigation of employer branding processes in practice. Four papers are presented, each providing a new perspective. In the first paper, industry experts??? perceptions of the characteristics of successful and unsuccessful employer brands are used to arrive at a typology of employer branding success. The typology is managerially relevant, providing a means by which firms may assess their employer branding success qualitatively and quantitatively (based on metrics commonly used in practice). Further, theoretical contributions are made by establishing employer branding as a context distinct from corporate and consumer branding, and by providing a basis for assessing variance between employer brands. In the second and third papers, the mechanisms that shape and perpetuate employer brands are explored. Individual (employee) and firm-related mechanisms drawn from the literature are empirically validated in the second paper using qualitative within-case analysis of four employer brands. The firms are from a broad range of industries and are characteristically successful (a pharmaceuticals and a financial services firm) and unsuccessful (a transport firm and a semi-government public utility). The case analysis results in the discovery of additional mechanisms relating to industry-level factors, not previously documented. These findings are built on in the third paper, where cross-case analysis of the same firms is used to establish a set of conditions that support or erode employer branding success. Importantly, theory perspectives outside the traditional domain of marketing (i.e., human resources, organisational behaviour and strategy) are shown to be critical for understanding the process in practice. A taxonomy of generic market segmentation types is used in the fourth paper to investigate the application of market segmentation to employer branding. Market segmentation is shown to provide a useful link between employer branding and broader strategic planning.
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Mohammed, Serag Hannan. "Employer branding : En studie av “The Employer Brand Mix”." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19039.

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Abstract Titel: Employer Branding: En studie av “The Employer Brand Mix” Nivå: C-uppsats i ämnet företagsekonomi Författare: Hannan Mohammed Serag Handledare: Jens Eklinder Frick & Jonas Molin Datum: 2014 Bakgrund & syfte: Allt fler företag konkurrerar med varandra för att attrahera och behålla rätt personal. Det resulterar i att företag börja rikta sitt fokus på sina nuvarande och potentiella medarbetare. Ur denna bakgrund har begreppet Employer Branding trätt fram inom marknadsföring. Konceptet Employer Branding går ut på att stärka ett företags arbetsgivarvarumärke för att attrahera och behålla de mest talangfulla medarbetarna. Barrow och Mosley (2005) har skapat modellen ” The Employer Brand Mix” för att hjälpa ett företag att bli en attraktiv arbetsgivare. Modellen är indelad i två grupper, det organisatoriska sammanhanget och det lokala sammanhanget, som innehåller två grupper sex nyckelfaktorer vardera. Syftet med examensarbetet är att analysera sambandet mellan det organisatoriska sammanhanget och det lokala sammanhanget utifrån modellen ” The Employer Brand Mix” . Metod: I den genomförda studien har både en kvantitativ och en kvalitativ metod använts för att samla och bearbeta data. Den empiriska datan har inhämtats med hjälp av enkäter och semistrukturerade intervjuer. Resultat & slutsats: I den här studien kan man se ett samband mellan arbetet i företagets organisatoriska sammanhang och arbetet i företagets lokala sammanhang. Företag som fokuserar på den externa marknadsföringen av Employer Branding har valt att prioritera arbetet med externt rykte, rekrytering och introduktion samt Team Management. De företag som fokuserar på den interna marknadsföringen av Employer Branding prioriterar att arbeta med på intern kommunikation, företagsledning, Service Support, arbetsmiljö, prestationsbedömningar och Team Management. Förslag till fortsatt forskning: En kvantitativ och en kvalitativ studie om det finns intern och extern Employer Brandings aspekter i hur organisationer sätter upp policys samt hur dessa organisationer arbetar mot att uppfylla policyn i praktiken. Nyckelord: Employer Brand, arbetsgivarvarumärke, image, organisationskultur, Value Propositions, företagsledning och intern kommunikation.
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Norrmyr, Paula, and Melanie Björk. "Employer Branding - "Kriget om talangerna" : En studie om ett IT-konsultföretags Employer Brand gentemot dess rekryteringsmålgrupp." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31987.

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The internal marketing concept speciefies that an organization's employees is its first market. The demands on companies to meet employee needs increases with the skills and knowledge employees possess, which acts as a competitive advantage. The internal marketing terms "Employer Branding" and "Employer Attractiveness" are still considered to be underdeveloped. Employer Branding refers to the process of marketing that companies use to target desired employees and retain current employees. To find and attract the right work force effectively, companies are required to have a strong Employer Brand. The IT consulting industry shows that job seekers have more power than employers, which creates a intense competition for labor. The aim of this study is to examine how employees at an IT consulting firm perceive the organization's Employer Brand along with what the company's recruitment target market is seeking in a potential employer. Based on a theoretical model; Employer Brand Predictive Model and with the help of two empirical studies, research can demonstrate whether or not the IT consulting firm’s existing Employer Brand is considered to be compatible against recruitment target market’s conditions. The study shows empirical indications that the IT consulting firm’s lacks external brand awareness and absence of a clear strategic aim for selecting the appropriate recruitment target market.
Det interna marknadsföringskonceptet anger att en organisations anställda är deras första marknad. Kraven på företag att uppfylla anställdas behov ökar i och med den kompetens och kunskap de besitter vilket utgör en konkurrensfördel. Inom intern marknadsföring är begreppen ”Employer Branding" och "arbetsgivarens attraktionskraft" fortfarande underutvecklade. Employer Branding hänvisar till den process av marknadsföring som företag använder sig av för att attrahera en önskad målgrupp och behålla personal. För att hitta och attrahera rätt personal krävs det att företagen har ett starkt Employer Brand. IT-konsultbranschen visar på att arbetssökande har mer makt än arbetsgivare, vilket skapar en tydlig konkurrens om arbetskraft. Denna studie undersöker hur medarbetarna på ett IT-konsultföretag uppfattar organisationens Employer Brand samt vad företagets rekryteringsmålgrupp söker hos en potentiell arbetsgivare. Utifrån en teoretisk modell; Employer Brand Predictive Model och med hjälp av två empiriska undersökningar kan studien påvisa om IT-konsultföretagets existerande Employer Brand anses vara homogen gentemot rekryteringsmålgruppens villkor. Studien visar empiriska bevis på IT-konsultföretagets brist av extern varumärkeskännedom samt avsaknad av en tydlig strategisk avgränsning för val av rekryteringsmålgrupp.
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Öberg, Carl, and Mikaela Carlsson. "Intern employer branding i revisionsföretag : En kvalitativ flerfallsstudie om hur Big Four företagen kan minska sin personalomsättning." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167470.

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Att lyckas behålla anställda har blivit en alltmer vanlig fråga för arbetsgivare i och med en förändrad arbetsmarknad med hög konkurrens, och en för hög omsättning av personal kan få stora konsekvenser för ett företag. En bransch som länge präglats av hög personalomsättning är revisionsbranschen, och trots att tidigare studier har gjorts för att hitta anledningar till detta är det fortfarande ett omtalat problem, och revisionsbyråerna arbetar ständigt med att få sina anställda att stanna kvar på företagen, inte minst Big Four företagen. Employer branding, och främst intern employer branding, har visat sig ha en påverkan på personalomsättning eftersom det kan leda till att anställda väljer att stanna kvar på företagen. Revisionsföretagen har fortfarande problem med hög personalomsättningen och ännu har inte intern employer branding undersökts i revisionsbranschen. Syftet med studien är att skapa förståelse för vad Big Four företagen kan förbättra i sitt arbete med intern employer branding för att minska personalomsättningen. Studien är en fenomenologisk flerfallstudie av kvalitativ karaktär där empirin har samlats in genom semistrukturerade intervjuer med nuvarande och tidigare anställda från de fyra största revisionsföretagen, Big Four. Den abduktiva ansatsen har möjliggjort en djupare förståelse av fenomenet då empirin och teorin under studiens gång har utvecklats och bearbetats för att nå fram till tydliga resultat. Studiens resultat redogör för vad som kan förbättras inom Big Four företagens interna employer branding arbete för att minska personalomsättningen. Dessa förbättringar är bland annat; skapa ett unik employer brand, ta hänsyn till individuell utveckling och att arbetsuppgifter ska vara intressanta över tid. Flera exempel på förbättringsmöjligheter är mer detaljerad feedback, att anställda ska bli mer bekanta med företagspolicys och att anställda ska få ökad förståelse för hur de bidrar till företagens organisatoriska mål.
Success in retaining employees has become an increasingly common issue for employers as a result of a changing labor market with high competition, and too high a turnover of employees can have major consequences for a company. An industry that has long been characterized by high employee turnover is the audit industry, and although previous studies have been done to find reasons for this it is still a stated problem, and the accounting firms are constantly working to get their employees to stay at the companies, not least the Big Four companies. Employer branding, and in particular internal employer branding, has been shown to have an impact on employee turnover, as it can lead to employees choosing to stay with the companies. The audit firms still have problems with high employee turnover and internal employer branding has not yet been investigated in the audit industry. The study aims to create an understanding of what the Big Four companies can improve in their work with internal employer branding to reduce employee turnover. The study is a phenomenological multi-case study of a qualitative nature where the empirical data were collected through semi-structured interviews with employees and former employees of the four largest audit firms, the Big Four. The abductive approach has allowed a deeper understanding of the phenomenon as the theory and the empirical data has been developed and processed throughout the study to achieve clear results. The result of the study describe what can be improved within the Big Four companies' work with internal employer branding to reduce employee turnover. These improvements include; create a unique employer brand, take individual development into account and make work tasks interesting over time. Further examples of opportunities for improvement are more detailed feedback, that employees should become more familiar with company policies and that employees should gain a greater understanding of how they contribute to corporate organizational goals.
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Axelsson, Åsa, and Anna Granstig. "Employer Branding : Ett gränsöverskridande varumärkesarbete." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2407.

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Bakgrund: Denna uppsats handlar om hur företag ska kunna attrahera framtida kompetens med en ny varumärkesstrategi. ”Employer Branding” är namnet på denna strategi och beskrivs av konsulter som ett medel för företag att via en genomtänkt varumärkesstrategi profilera företaget på kompetensmarknaden. Grunderna i en Employer Branding-strategi innefattar följande aspekter: att kunna attrahera och behålla den bästa kompetensen samt att ena företaget kring sin vision och kultur. Vi har i denna uppsats undersökt och definierat vad en Employer Branding-strategi innebär och hur begreppet kan ställas i relation till existerande teorier. Vidare har vi genom intervjuer på Ericsson, VolvoCars och SAS utrett vilka krav en Employer Brandingstrategi ställer på företaget och dess varumärkeshantering.

Syfte: Att definiera och teoretiskt relatera Employer Branding till varumärkesforskning, samt analysera vilka krav Employer Branding ställerpå företags varumärkeshantering.

Genomförande: Vi har valt att genomföra en empirisk studie där erhållna kunskaper grundats på information från intervjuer i och observationer av verkligheten. I vår förstudie sökte vi information i syfte att definiera vad Employer Branding är (del 1, kap 1-5). Studien har till stor del varit ur ett marknadsperspektiv och av explorativ art då "fenomenet" är relativt okänt. Vi valde att först intervjua konsulter som var kunniga inom Employer Branding, för att kunna göra en empirisk begreppsbildning. Utifrån denna nya kunskap samlade vi in befintliga teorier som vi ansåg kunna sättas i relation till Employer Branding. För att förstå vilka krav som Employer Branding ställer på varumärkeshanteringen på företag har vi valt att intervjua tre stora svenska arbetsgivare utifrån två perspektiv på företagen, utifrån Human Resource- och utifrån varumärkes/marknadsföringsperspektiv. Uppsatsen har därmed två empiriska målsättningar. Till begreppsbildningen, del 1 var huvudsyftet att definiera vad Employer Branding är och i uppsatsens andra del (kapitel 6-8) att undersöka vilka krav Employer Branding ställer på företags varumärkeshantering.

Resultat: Employer Branding är en marknadsföringsstrategi som beskriver hur företaget kan profileras som arbetsgivare mot arbetsmarknaden, för att skapa en tydlig arbetsgivarimage. Detta i syfte att skapa konkurrensfördelar som arbetsgivare. Målsättningen är att attrahera och behålla rätt kompetens samt att internt förena företaget i en vision kring varumärket, ett Employer Brand. Det nya med begreppet Employer Branding är inte dess beståndsdelar utan hur strategin frammanar en ny kombination av teorier, tankesätt och arbetssätt för att skapa ett helhetsperspektiv och intern konsensus gällande varumärket, och att skapa en trovärdig arbetsgivarimage gentemot arbetsmarknaden. Strategin syftar därmed till att skapa ett långsiktigt relationsbyggande med arbetsmarknaden och företaget får ett affärsmål och en vision kring hur det ska nå ut med sitt rekryteringsbudskap till arbetsmarknaden och sina anställda över konjunkturer.

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Kervall, Alexander, Sofie Mikkelsen, and Sanna Rosén. "Employer branding till undsättning : En fallstudie om ett apoteksföretags arbete med employer branding." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52780.

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Syfte: Syftet med studien är att ge en förståelse för hur employer branding kan användas för att göra en organisations arbetsgivarvarumärke mer attraktivt, då organisationen är präglad av arbetskraftsbrist samtidigt som ett krav på specifik kompetens finns.   Metod: En fallstudie med en abduktiv ansats som behandlar employer branding utifrån ett apoteksföretag. Datainsamlingen har gjorts genom kvalitativa intervjuer och från fallföretagets forum på sociala medier.   Slutsats: Studiens resultat har visat hur en organisation kan arbeta med employer branding för att stärka sitt arbetsgivarvarumärke. Två av de mest fundamentala målsättningarna med employer branding är att kunna behålla och attrahera personal. För att kunna uppnå dessa målsättningar har flertalet aspekter valts ut och analyserats för att kunna identifiera hur en organisation kan vara framgångsrik i sitt employer branding-arbete. Studien har visat att ett framgångsrikt employer branding-arbete kräver en process där varje aspekt fungerar i symbios, men att förändringar på arbetsmarknaden ibland kan vara överväldigande och underminera företagens möjligheter med employer branding.
Purpose: The purpose of this study is to bring understanding into how employer  branding can be used in order to make an employer brand more attractive, while the organization is characterized by labour-shortage and at the same time demand specialized skills.   Method: The study is based on a case study with an abductive reasoning and addresses employer branding from a pharmaceutical company’s perspective. The data has been collected through qualitative interviews and from the pharmaceutical company’s social media forums.   Conclusion: The results of the study have shown how an organization can work with employer branding in order to strengthen its employer brand. Two of the most fundamental objectives of employer branding is to be able to retain and attract personnel. In order to achieve these objectives, numerous aspects have been selected and analyzed to identify how an organization can be successful in its work with employer branding. The study has shown that a successful work with employer branding demands a process where every aspect functions in symbiosis. However, changes in the labour-market can sometimes be overwhelming and therefore underminine the companies employer branding abilities.
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Söderström, Isabella. "Kandidatupplevelse – en aktiv del i employer brand : Kandidatupplevelse som employer branding aktivitet." Thesis, Högskolan Dalarna, Personal och arbetsliv, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34429.

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Syftet för denna studie är att undersöka hur kandidaters upplevelse kan påverkas av interaktion med rekryterande chefer och rekryteringsprocessens olika delar. Likväl skapa en förståelse för den sammanställda kandidatupplevelsens inverkan på en organisations employer brand. Teoretiskt sett påverkas kandidatupplevelsen av faktorer som; processlängd, ansökningssätt, kommunikation, transparens samt engagemang visat gentemot kandidaten. För studien skapades ”Den kombinerade modellen” (Söderström, 2020), vilken inspirerades av Miles och McCayme (2018) samt Xie et al. (2015) tidigare forskning om ämnet kandidatupplevelse och employer brand. En kvalitativ metodologi användes, med ett hermeneutiskt perspektiv och abduktivt slutledningssätt. Sex intervjuer genomfördes, varav med tre chefsrespondenter och tre kandidatrespondenter, via video- och telefonsamtal. Organisatoriska attribut och Social identitetskongruens visade sig spela en stor roll i detta arbete. Eftersom det i studiens resultat kunde utläsas att kandidatrespondenterna utvärderade och jämförde sina karaktärsdrag med organisationens. Huruvida de kunde se en överensstämmelse eller inte påverkade sedan deras beslut om att ansöka tjänsten och accepterandet av ett potentiellt erbjudande. Som ett resultat av den analyserade empirin reviderades den tidigare modellen och den ”Nya kombinerade modellen” (Söderström, 2020) presenterades. Den nya modellen illustrerar när i rekryteringsprocessen som de tre komponenterna för social identitet initieras, vilket är ett unikt fynd för denna studie då det i tidigare forskning inte var specificerat. Slutsatsen för denna studie är att en interaktion mellan chefer och ansökande visade sig ha en positiv inverkan på deras emotionella anknytning till arbetsgivaren, samtidigt som det hjälpte dem i utvärderandet av ett potentiellt medlemskap. Detta bidrog separat till den totala kandidatupplevelsen, jämte de attityder som skapats mot arbetsgivaren. Denna upplevelse visades sedan att spridas vidare genom privata nätverk och beroende på om den var positiv eller negativ påverkar en organisations employer brand och framtida rekryteringar. Detta då resultaten påvisade att organisationsrykte påverkade deras val av arbetsgivare att interagera med samt att de delade sin upplevelse med sin närhet.
The purpose of this study is to investigate how candidates’ experiences can be affected by the interaction with recruiting managers and the different parts of the recruitment process. Also, to create an understanding of the concluded candidate experience influence the organization’s employer brand. Theoretically candidate experience is influenced by factors such as process length, application means, communication, as well as transparency and commitment shown towards the candidates. For this study ”The combined model” (Söderström, 2020) was created, inspired by the work of Miles and McCayme (2018) and Xie, Meland and Bagozzi (2015) regarding the phenomenon that is candidate experience and employer brand. A qualitative methodology was used with a hermeneutic perspective and abductive approach. Six interviews occurred whereof three manager respondents and three candidate respondents, via video- and phone calls. Organizational attributes and social identity congruence played a big role in the study, as it was shown by its result that the candidate respondents evaluated and compared an organization’s characteristics to their own. Whether they could relate to the employer or not influenced the decision to apply for the job and accepting a potential offer. As a result of analysed material, the earlier model was readjusted and the “New combined model” (Söderström, 2020) was presented. The new model illustrates where the components of social identity first are initiated during the recruitment process, which is a unique finding for this study because earlier research does not specify the matter. The conclusion of this study is that the interaction between managers and candidates was shown to have a positive influence on their emotional connection to the employer, as it simultaneously aids them in the evaluation of a potential membership of the group. This contributes separately to the total candidate experience accompanied by the attitudes towards the employer. Their experience was later shown to disperse via private networks and depending on whether it was a positive or negative experience affect the organization’s employer brand and future recruitments. Thus, because the results proved that company reputation influenced their choices of employers to interact with and that they shared their experience with their environment.
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Míchková, Lucie. "Employer branding v lokální pobočce globální společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359146.

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This master's thesis deals with the analysis of the image of the Employer brand of global company on the local market in the Czech Republic. As a theoretical basis focuses on defining brand as such, its value and its management. The basic concepts of Employer Branding: Employer Brand, EVP and some tools for building external employers' brands were also defined. The aim of the thesis is to map attitudes of university students to the employer's brand of selected local branch of chosen global company. I also investigated whether the study of selected university affect student perceptions of the brand. In the practical part, the thesis deals with the analysis of the specific employer brand and external brand building tools. Questionnaire research is carried out among students and scatter analysis is used for the evaluation. Other research tools are case studies in the form of storytelling, analysis of free associations, and semantic differential. The results are proposed recommendations for the company based on the evaluation of the perception of the employer's brand and also the model of the ideal employer.
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Enman, Linda, and Stephanie Nielsen. "Employer branding : Vilka faktorer är avgörande vid val av arbetsgivare?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19555.

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Employer branding handlar om hur företagen marknadsför sitt varumärke och på så sätt påverkar arbetstagarnas uppfattning om dem. Många företag arbetar aktivt med detta för att nå ut till potentiella arbetstagare och för att bevara de nuvarande anställda. Men hur ser egentligen de potentiella arbetstagarna på en attraktiv arbetsgivare? Vad är det som avgör val av arbetsgivare? Vi vill med denna studie undersöka vilka faktorer som anses vara viktigast vid val av arbetsgivare. Vilka rankas egentligen högst respektive lägst? Och skiljer sig dessa faktorer mellan män och kvinnor?
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Kollerová, Kristýna. "Employer Branding: marketingový přístup k HR." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73693.

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The main aim of the thesis is to explain the essence and benefits of using a marketing approach, tools and means for the area of human resources and analyze the content and interdependence of two parts of HR marketing, external and internal. Thesis has also the ambition to apply the theory of brand building on the specific case of employer brand. Part of the thesis forms research on FMCG company Nutricia, which should show what the company does for its HR marketing and how it is perceived as an employer both on the internal and external labor market. The principal methods of work includes analysis of Czech and foreign literature and papers on the theme. Materials provided by Nutricia and written questionaires were analyzed in the practical part of the research. The conclusion sums up the benefits of marketing aproach to HR, its coherence within the general framework of marketing mix and current actual state.
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Books on the topic "Employer Brand –Employer Branding"

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Baran, Engin. Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19341-6.

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Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler Verlag, 2014. http://dx.doi.org/10.1007/978-3-8349-4631-7.

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Böttger, Eva. Employer Branding. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7067-1.

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Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8166-0.

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Künzel, Hansjörg, ed. Erfolgsfaktor Employer Branding. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40535-8.

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Jędrzejczyk, Anna. Internationales Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29079-5.

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Mosley, Richard, ed. Employer Brand Management. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119208051.

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von Walter, Benjamin, and Dietmar Kremmel, eds. Employer Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4.

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Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23133-0.

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Weinrich, Kai. Nachhaltigkeit im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04280-6.

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Book chapters on the topic "Employer Brand –Employer Branding"

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Poser, Nadine, and Farren Bennett. "Hilti: Aktualisierung der Employer Branding-Strategie." In Employer Brand Management, 153–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4_7.

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Reinhard, Marcel, Nadine Marmet, and Benjamin von Walter. "Schweizerische Post: Neuentwicklung der Employer Branding-Strategie." In Employer Brand Management, 139–52. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4_6.

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Kremmel, Dietmar, and Benjamin von Walter. "Employer Branding als Teil einer integrierten Markenführung." In Employer Brand Management, 37–67. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4_2.

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von Walter, Benjamin, and Dietmar Kremmel. "Employer Branding-Strategie: Strategische Ausrichtung der Arbeitgebermarke bestimmen." In Employer Brand Management, 113–37. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4_5.

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Esch, Franz-Rudolf, and Sabrina Eichenauer. "Mit Employer Branding die Arbeitgeberattraktivität steigern." In Corporate Brand Management, 331–55. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24900-7_18.

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Esch, Franz-Rudolf, and Sabrina Eichenauer. "Mit Employer Branding die Arbeitgeberattraktivität steigern." In Corporate Brand Management, 289–312. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-8349-3862-6_16.

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Weinrich, Kai. "Bedeutung von Employer Brands für die nachhaltigkeitsorientierte Unternehmensführung." In Nachhaltigkeit im Employer Branding, 1–25. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-04280-6_1.

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Lissaneddine, Zakaria, Mostapha El Idrissi, and Younès El Manzani. "Toward an Integration of the Collaborator’s Experience in the Digital Management of the Employer Brand." In Employer Branding for Competitive Advantage, 51–68. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.4324/9781003127826-4.

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Lissaneddine, Zakaria, Mostapha El Idrissi, and Younès El Manzani. "Toward an Integration of the Collaborator’s Experience in the Digital Management of the Employer Brand." In Employer Branding for Competitive Advantage, 51–68. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.1201/9781003127826-4.

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Weinrich, Kai. "Empirische Erhebung zur Untersuchung des Einflusses einer nachhaltigen Wertorientierung auf die Beurteilung von Employer Brands." In Nachhaltigkeit im Employer Branding, 148–204. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-04280-6_4.

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Conference papers on the topic "Employer Brand –Employer Branding"

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Macalik, Joanna, and Adam Sulich. "External employer branding of sustainable organizations." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.054.

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Purpose – the purpose of the article is to examine whether and to what extent selected Polish companies implement so-called “green employer branding” in communication with their external stakeholders. Research methodology – the article consists of the theoretical part, which uses the critical analysis of the scientific literature on both green or sustainable organizations and external employer branding; and the practical part, which uses the case study method and content analysis of companies' websites, job advertisements, and social media. Findings – the main results of the conducted research concern the scope, tools, and methods of creating a green employer brand of Polish enterprises. The conducted case study and content analysis showed that Polish enterprises consciously manage their employer brand, emphasizing the ecological aspects of their business activities. The obtained results complement knowledge in the area of management sciences with detailed conclusions regarding the green employer branding. Research limitations – the conducted analysis is a preliminary examination. Its limitations are primarily related to the methods used for qualitative research, as well as a limited research sample. In the future, such limitations might be overcome by using quantitative research methods and the extension of the research sample. Practical implications – the results of the research constitute a set of good practices in the field of green employer branding. The formulated model can help formulate the strategy of external employer branding. Originality/Value – presented research is very first attempt to describe employer branding actions in the aspect of green management in Poland
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Moser, Kilian J., Andranik Tumasjan, and Isabell M. Welpe. "Is content king? Job seekers’ engagement with social media employer branding content." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.3103.

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Abstract Increasing digitization and the emergence of social media have radically changed the recruitment landscape adding interactive digital platforms to traditional means of employer communication. Removing barriers of distance and timing, social media enable firms to continue their efforts of promoting their employment brand online. However, social media employer communication and employer brand building remains woefully understudied. Our study addresses this gap by investigating how firms use social media to promote their employer brand. We analyze employer branding communication in a sample of N = 216,828 human resources (HR) related Tweets from N = 166 Fortune 500 companies. Using supervised machine learning we classify the Tweet content according to its informational and inspirational nature, identifying five categories of employer branding social media communication on Twitter.
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Bryukhova, Olga. "The Formation of an Attractive HR-Brand of a Transport Company's Target Audience of 'Young People'." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-60.

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The article is dedicated to studying the HR-brand of a vehicle company, and seeks ways to improve it further. Theoretical and methodological aspects of shaping the image of an organisation as an employer are now widely reflected in the works of domestic and foreign researchers in the field of human resource management. However, the applied aspects of branding in relation to specific employers from different sectors of the economy remain relevant for the study. The practical interest of the company in question is due to the high turnover rate (15%) and the shortage of young workers. For the purpose of studying the formed corporate HR-brand, the author uses an analysis of local regulations on staff management, employee questionnaires, the assessment of the employer’s value proposition, a reputational audit of the company regarding the Internet environment, etc. The analysis of the internal and external image of the employer concludes that the attractiveness of the HR brand of the enterprise among the target audience ‘young people’ needs to be improved. The successful achievement of this goal is possible through the introduction of career management practices, organising participation in professional competitions; for young promising employees already in the company, developing and implementing a preliminary programme and promoting the company on social media: for potential candidates. Forming an attractive HR brand for young people based on the implementation of a value proposition that takes into account the specifics of this target audience, using new channels and formats to promote the employer brand externally, including in the online environment, will optimise staff turnover, attract and retain talented young people and strengthen the company’s position in the market.
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Grzesiuk, Kalina, and Monika Wawer. "EMPLOYER BRANDING THROUGH SOCIAL MEDIA: THE CASE OF LARGEST POLISH COMPANIES." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.42.

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The main purpose of this article is to evaluate the current state of network communication channels in an organization and to propose recommendations for their development as a part of external em-ployer’s brand-building strategy by an example of selected Polish enterprises. This paper reviews the social network tools used thus far by the 100 Largest Polish Private Companies listed in 2017 Forbes Magazine report. The analysis involves not only their Internet presence and the way these enterprises are presented but also the level of interactivity of their activities in selected social media (e.g. Face-book, YouTube, LinkedIn, Twitter). The results show that most of the companies examined have not adopted a systematic approach to the employer branding practices they use. Therefore, a conclusion might be drawn that, although these enterprises are present in the social media networks, and they use various external communication channels in order to reach their stakeholders, they still fail to adopt a strategic orientation in developing their activities.
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Dabirian, Amir. "Employer Branding in the IT Industry: An Employer view." In 2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC). IEEE, 2019. http://dx.doi.org/10.1109/compsac.2019.00084.

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Xia, Huang, and Liu Yang. "The Employer Branding and Employee Performance." In 2010 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2010. http://dx.doi.org/10.1109/iciii.2010.609.

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Mamatelashvili, O. V. "Employer Branding In The Railway Industry." In II International Conference on Economic and Social Trends for Sustainability of Modern Society. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.09.02.98.

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Retamosa, Marta, Ángel Millán, Juan Antonio García, and María Millán. "Internal branding at university: Do tenure and job security matter?" In Sixth International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/head20.2020.11092.

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Universities, as educational service providers, must pay attention to their employees who are pivotal in delivering and communicating brand promise and service quality to the stakeholders. While branding initiatives most frequently focus on external stakeholders, internal branding efforts establish systems/processes and consequent employees’ behaviour that are consistent with external branding efforts. With a sample of 753 faculty members and researchers from a Spanish public University, the study aims to establish if employee tenure and job security have a significant relationship with employees’ brand commitment and employees’ brand supporting behaviour. An analysis of variance was carried out for testing the hypothesis. Differences were found according to tenure in employees’ brand commitment while job security did not impact significantly on employees’ brand commitment. In addition, a positive and significant relationship were found between employees’ brand supporting behaviour and tenure, but not for job security. For business practitioners, this research state that it is essential for service companies, such as universities, to use differing approaches to employees according to their organisational tenure as an important managerial implication.
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Widyana, Suci Fika, Tjutju Yuniarsih, Eeng Ahman, and Disman. "Employer Branding Strategy to Increase Employee Engagement." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.118.

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"Learning Organization- A Strong Employer Brand?" In International Conference on Trends in Economics, Humanities and Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed0315085.

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