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Books on the topic 'Employer Brand –Employer Branding'

Author: Grafiati
Published: 24 April 2022

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1

Baran, Engin. Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19341-6.

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2

Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler Verlag, 2014. http://dx.doi.org/10.1007/978-3-8349-4631-7.

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3

Böttger, Eva. Employer Branding. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7067-1.

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4

Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8166-0.

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5

Künzel, Hansjörg, ed. Erfolgsfaktor Employer Branding. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40535-8.

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6

Jędrzejczyk, Anna. Internationales Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29079-5.

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7

Mosley, Richard, ed. Employer Brand Management. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119208051.

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8

von Walter, Benjamin, and Dietmar Kremmel, eds. Employer Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4.

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9

Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23133-0.

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10

Weinrich, Kai. Nachhaltigkeit im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04280-6.

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11

Pätzmann, Jens Uwe, and Robert Genrich. Employer Branding mit Archetypen. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31290-9.

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12

Hanußek, David Vinzenz. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11835-8.

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13

Hesse, Gero, and Roland Mattmüller, eds. Perspektivwechsel im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26208-2.

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14

Hesse, Gero, and Roland Mattmüller, eds. Perspektivwechsel im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-06384-9.

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15

Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01204-5.

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16

Christiaans, Lena. International Employer Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00456-9.

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17

Runkel, Christian. Employer Branding für die Logistik. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22642-8.

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18

Wilbers, Martin. Employer Branding-Projekte erfolgreich gestalten. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-57443-0.

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19

Stritzke, Christoph. Marktorientiertes Personalmanagement durch Employer Branding. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6040-5.

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20

Kanning, Uwe Peter. Personalmarketing, Employer Branding und Mitarbeiterbindung. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-50375-1.

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21

Heider-Winter, Cornelia. Employer Branding in der Sozialwirtschaft. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01196-3.

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22

Rana, Geeta, Shivani Agarwal, and Ravindra Sharma, eds. Employer Branding for Competitive Advantage. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.4324/9781003127826.

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23

Rana, Geeta, Shivani Agarwal, and Ravindra Sharma, eds. Employer Branding for Competitive Advantage. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.1201/9781003127826.

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24

Wilbers, Martin. Employer-Branding-Projekte erfolgreich gestalten. Berlin, Heidelberg: Springer Berlin Heidelberg, 2022. http://dx.doi.org/10.1007/978-3-662-64021-0.

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25

Biernoth, Miriam. Employer- und Behavioral Branding im Gesundheitswesen. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12866-1.

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26

Sponheuer, Birgit. Employer Branding als Bestandteil einer ganzheitlichen Markenführung. Wiesbaden: Gabler, 2009.

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27

Sponheuer, Birgit. Employer Branding als Bestandteil einer ganzheitlichen Markenführung. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8483-8.

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28

Gołaszewska-Kaczan, Urszula. Czas na EB*: Employer branding & corporate social responsibility. Białystok: Uniwersytet w Białymstoku, 2009.

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29

Roj, Manuel. Die Relevanz der Markenarchitektur für das Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02041-5.

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30

Nielsen, Martin, Magdalène Lévy-Tödter, and Karin Luttermann, eds. Stellenanzeigen als Instrument des Employer Branding in Europa. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-12719-0.

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31

Group, Bernard Hodes, ed. The employer brand: Keeping faith with the deal. Surrey: Gower, 2009.

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32

Pellet, Lizz. The cultural fit factor: Creating an employment brand that attracts, retains, and repels the right employees. Alexandria, Va: Society for Human Resource Management, 2009.

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33

Stritzke, Christoph. Marktorientiertes Personalmanagement durch Employer Branding: Theoretisch-konzeptioneller Zugang und empirische Evidenz. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler, 2009.

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34

Designing brand identity: An essential guide for the whole branding team. Hoboken, New Jersey: John Wiley & Sons, Inc., 2012.

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35

Edwards, Martin R. Employer Branding and Talent Management. Edited by David G. Collings, Kamel Mellahi, and Wayne F. Cascio. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780198758273.013.7.

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Abstract:
This chapter explores the intersection between employer branding and talent management. In considering this intersection, it reflects upon the phenomenon of human resources (HR) practice differentiation in the context of both employer branding and talent management. In particular, it considers some similarities between brand management programs that are likely to differentiate HR practices based on perceived talent versus employer-brand segmentation that is more likely to differentiate HR practices on the basis of employee needs and wants. The chapter also reflects upon the potential implications for an organization’s employer brand and perceived employment offering when organizations take an object- versus subject-oriented approach to differentiating the workforce based on talent identification.
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36

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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37

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Limited, John, 2014.

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38

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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39

Ellis, James. Employer Branding: Use Your Brand to Attract the Employees You Need for Your Business to Succeed. Kogan Page, Limited, 2020.

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40

Ellis, James. Employer Branding: Use Your Brand to Attract the Employees You Need for Your Business to Succeed. Kogan Page, Limited, 2020.

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41

Mosley, Richard. Employer Brand Management: A Thought-Provoking Guide to the Practices Transforming HR, Talent Management and Marketing. Wiley & Sons, Incorporated, John, 2014.

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42

Crawford, Tom. Employer Branding. Gower Publishing Limited, 2006.

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43

author, Schmidt Lars, ed. Employer branding. John Wiley & Sons, Inc., 2017.

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44

Chlupsa, Christian, and Jürgen Rohrmeier, eds. Employer Branding. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110712056.

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45

Reputationsmanagement: Employer Branding. Springer Gabler, 2015.

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46

The Employer Brand. New York: John Wiley & Sons, Ltd., 2005.

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47

Rosethorn, Helen. The Employer Brand. Routledge, 2016. http://dx.doi.org/10.4324/9781315616032.

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48

Mosley, Richard, and Lars Schmidt. Employer Branding for Dummies. Wiley & Sons, Incorporated, John, 2017.

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49

Mosley, Richard, and Lars Schmidt. Employer Branding for Dummies. Wiley & Sons, Incorporated, John, 2017.

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50

Nachhaltigkeit Im Employer Branding Innovatives Markenmanagement. Springer Gabler, 2013.

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