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1

Baran, Engin. Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19341-6.

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Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler Verlag, 2014. http://dx.doi.org/10.1007/978-3-8349-4631-7.

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Böttger, Eva. Employer Branding. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7067-1.

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Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8166-0.

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5

Pellet, Lizz. The cultural fit factor: Creating an employment brand that attracts, retains, and repels the right employees. Alexandria, Va: Society for Human Resource Management, 2009.

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6

Künzel, Hansjörg, ed. Erfolgsfaktor Employer Branding. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40535-8.

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7

Jędrzejczyk, Anna. Internationales Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29079-5.

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8

Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23133-0.

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9

Weinrich, Kai. Nachhaltigkeit im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04280-6.

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10

Pätzmann, Jens Uwe, and Robert Genrich. Employer Branding mit Archetypen. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31290-9.

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11

Hanußek, David Vinzenz. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11835-8.

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12

Hesse, Gero, and Roland Mattmüller, eds. Perspektivwechsel im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26208-2.

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13

Hesse, Gero, and Roland Mattmüller, eds. Perspektivwechsel im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-06384-9.

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14

Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01204-5.

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15

Runkel, Christian. Employer Branding für die Logistik. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22642-8.

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16

Wilbers, Martin. Employer Branding-Projekte erfolgreich gestalten. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-57443-0.

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17

Stritzke, Christoph. Marktorientiertes Personalmanagement durch Employer Branding. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6040-5.

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18

Kanning, Uwe Peter. Personalmarketing, Employer Branding und Mitarbeiterbindung. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-50375-1.

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19

Heider-Winter, Cornelia. Employer Branding in der Sozialwirtschaft. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01196-3.

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20

Rana, Geeta, Shivani Agarwal, and Ravindra Sharma, eds. Employer Branding for Competitive Advantage. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.4324/9781003127826.

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21

Rana, Geeta, Shivani Agarwal, and Ravindra Sharma, eds. Employer Branding for Competitive Advantage. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.1201/9781003127826.

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22

Biernoth, Miriam. Employer- und Behavioral Branding im Gesundheitswesen. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12866-1.

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23

Sponheuer, Birgit. Employer Branding als Bestandteil einer ganzheitlichen Markenführung. Wiesbaden: Gabler, 2009.

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24

Sponheuer, Birgit. Employer Branding als Bestandteil einer ganzheitlichen Markenführung. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8483-8.

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25

Torelli, Carlos J. Globalization, Culture, and Branding. New York: Palgrave Macmillan US, 2013. http://dx.doi.org/10.1057/9781137331953.

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26

Gołaszewska-Kaczan, Urszula. Czas na EB*: Employer branding & corporate social responsibility. Białystok: Uniwersytet w Białymstoku, 2009.

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27

Roj, Manuel. Die Relevanz der Markenarchitektur für das Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02041-5.

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28

Nielsen, Martin, Magdalène Lévy-Tödter, and Karin Luttermann, eds. Stellenanzeigen als Instrument des Employer Branding in Europa. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-12719-0.

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29

Stritzke, Christoph. Marktorientiertes Personalmanagement durch Employer Branding: Theoretisch-konzeptioneller Zugang und empirische Evidenz. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler, 2009.

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30

Miriam, Salzer-Mörling, ed. Brand culture. New York, NY: Routledge, 2005.

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31

Cultures of commodity branding. Walnut Creek, CA: Left Coast Press, 2010.

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32

Clemons, Leigh. Branding Texas: Performing culture in the Lone Star State. Austin: University of Texas Press, 2008.

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33

Cooke, Phil. Branding faith: Why some ministries impact culture and others don't. Ventura, Calif: Regal Books, 2008.

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34

author, Dubourdeau Pierre-Louis, and Leclère Maxime author, eds. La marque France. Paris: Transvalor--Presses des mines, 2011.

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35

Dennehy, Faye. How to sell a tickle: The Mr Men, branding and popular culture. London: LCP, 2002.

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36

Brands: Meaning and value in media culture. New York: Routledge, 2005.

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37

author, Schmidt Lars, ed. Employer branding. John Wiley & Sons, Inc., 2017.

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38

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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39

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Limited, John, 2014.

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40

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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41

Mosley, Richard. Employer Brand Management: A Thought-Provoking Guide to the Practices Transforming HR, Talent Management and Marketing. Wiley & Sons, Incorporated, John, 2014.

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42

Crawford, Tom. Employer Branding. Gower Publishing Limited, 2006.

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43

Chlupsa, Christian, and Jürgen Rohrmeier, eds. Employer Branding. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110712056.

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44

Reputationsmanagement: Employer Branding. Springer Gabler, 2015.

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45

Mosley, Richard, and Lars Schmidt. Employer Branding for Dummies. Wiley & Sons, Incorporated, John, 2017.

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46

Mosley, Richard, and Lars Schmidt. Employer Branding for Dummies. Wiley & Sons, Incorporated, John, 2017.

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47

Edwards, Martin R. Employer Branding and Talent Management. Edited by David G. Collings, Kamel Mellahi, and Wayne F. Cascio. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780198758273.013.7.

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Abstract:
This chapter explores the intersection between employer branding and talent management. In considering this intersection, it reflects upon the phenomenon of human resources (HR) practice differentiation in the context of both employer branding and talent management. In particular, it considers some similarities between brand management programs that are likely to differentiate HR practices based on perceived talent versus employer-brand segmentation that is more likely to differentiate HR practices on the basis of employee needs and wants. The chapter also reflects upon the potential implications for an organization’s employer brand and perceived employment offering when organizations take an object- versus subject-oriented approach to differentiating the workforce based on talent identification.
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48

Nachhaltigkeit Im Employer Branding Innovatives Markenmanagement. Springer Gabler, 2013.

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49

Geschwill, Roland, and Florian Schuhmacher. Employer Branding: Human Resources Management für die Unternehmensführung. Gabler Verlag, 2013.

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50

Hr Marketing From Job Advertising To Employer Branding. Grin Verlag, 2009.

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