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1

Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8166-0.

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2

Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Wiesbaden: Gabler Verlag, 2014. http://dx.doi.org/10.1007/978-3-8349-4631-7.

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3

Baran, Engin. Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19341-6.

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4

Böttger, Eva. Employer Branding. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7067-1.

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5

Jędrzejczyk, Anna. Internationales Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29079-5.

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6

Künzel, Hansjörg, ed. Erfolgsfaktor Employer Branding. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40535-8.

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7

von der Oelsnitz, Dietrich, Marlen Behring, and Johannes Schmidt. Krisengerechtes Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40000-2.

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8

Sünderhauf, Vincent. Employer Branding für KMUs. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38853-9.

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9

Hesse, Gero, and Roland Mattmüller, eds. Perspektivwechsel im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26208-2.

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10

Hesse, Gero, and Roland Mattmüller, eds. Perspektivwechsel im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-06384-9.

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11

Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01204-5.

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12

Immerschitt, Wolfgang, and Marcus Stumpf. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23133-0.

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13

Pätzmann, Jens Uwe, and Robert Genrich. Employer Branding mit Archetypen. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31290-9.

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14

Weinrich, Kai. Nachhaltigkeit im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04280-6.

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15

Hanußek, David Vinzenz. Employer Branding für KMU. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11835-8.

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16

Wilbers, Martin. Employer-Branding-Projekte erfolgreich gestalten. Berlin, Heidelberg: Springer Berlin Heidelberg, 2022. http://dx.doi.org/10.1007/978-3-662-64021-0.

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17

Heider-Winter, Cornelia. Employer Branding in der Sozialwirtschaft. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01196-3.

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18

Stritzke, Christoph. Marktorientiertes Personalmanagement durch Employer Branding. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6040-5.

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19

Runkel, Christian. Employer Branding für die Logistik. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22642-8.

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20

Wilbers, Martin. Employer Branding-Projekte erfolgreich gestalten. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-57443-0.

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21

Kanning, Uwe Peter. Personalmarketing, Employer Branding und Mitarbeiterbindung. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-50375-1.

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22

Rana, Geeta, Shivani Agarwal, and Ravindra Sharma, eds. Employer Branding for Competitive Advantage. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.4324/9781003127826.

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23

Rana, Geeta, Shivani Agarwal, and Ravindra Sharma, eds. Employer Branding for Competitive Advantage. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.1201/9781003127826.

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24

Immerschitt, Wolfgang, and Marcus Stumpf. Neue Herausforderungen im Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-39464-6.

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25

Petrov, Sebastian. Quick Guide Employer Branding für Konzerne. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-37413-6.

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26

Biernoth, Miriam. Employer- und Behavioral Branding im Gesundheitswesen. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12866-1.

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27

Sponheuer, Birgit. Employer Branding als Bestandteil einer ganzheitlichen Markenführung. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8483-8.

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28

Sponheuer, Birgit. Employer Branding als Bestandteil einer ganzheitlichen Markenführung. Wiesbaden: Gabler, 2009.

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29

Gołaszewska-Kaczan, Urszula. Czas na EB*: Employer branding & corporate social responsibility. Białystok: Uniwersytet w Białymstoku, 2009.

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30

Roj, Manuel. Die Relevanz der Markenarchitektur für das Employer Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02041-5.

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31

Nielsen, Martin, Magdalène Lévy-Tödter, and Karin Luttermann, eds. Stellenanzeigen als Instrument des Employer Branding in Europa. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-12719-0.

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32

Stritzke, Christoph. Marktorientiertes Personalmanagement durch Employer Branding: Theoretisch-konzeptioneller Zugang und empirische Evidenz. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler, 2009.

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33

Chlupsa, Christian, and Jürgen Rohrmeier, eds. Employer Branding. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110712056.

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34

Crawford, Tom. Employer Branding. Gower Publishing Limited, 2006.

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35

author, Schmidt Lars, ed. Employer branding. John Wiley & Sons, Inc., 2017.

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36

Ternès, Anabel, and Christopher Runge. Reputationsmanagement: Employer Branding. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2015.

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37

Reputationsmanagement: Employer Branding. Springer Gabler, 2015.

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38

Mosley, Richard, and Lars Schmidt. Employer Branding for Dummies. Wiley & Sons, Incorporated, John, 2017.

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39

Mosley, Richard, and Lars Schmidt. Employer Branding for Dummies. Wiley & Sons, Incorporated, John, 2017.

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40

Camphausen, Martin. Employer Branding Im Gesundheitswesen. Kohlhammer, W., GmbH, 2020.

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41

Edwards, Martin R. Employer Branding and Talent Management. Edited by David G. Collings, Kamel Mellahi, and Wayne F. Cascio. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780198758273.013.7.

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This chapter explores the intersection between employer branding and talent management. In considering this intersection, it reflects upon the phenomenon of human resources (HR) practice differentiation in the context of both employer branding and talent management. In particular, it considers some similarities between brand management programs that are likely to differentiate HR practices based on perceived talent versus employer-brand segmentation that is more likely to differentiate HR practices on the basis of employee needs and wants. The chapter also reflects upon the potential implications for an organization’s employer brand and perceived employment offering when organizations take an object- versus subject-oriented approach to differentiating the workforce based on talent identification.
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42

Agarwal, Shivani, and Geeta Rana. Employer Branding for Competitive Advantage. Taylor & Francis Group, 2021.

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43

Chlupsa, Christian, and Jürgen Rohrmeier. Employer Branding: Chancen eines interdisziplinären Ansatzes. De Gruyter Oldenbourg, 2021.

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44

Chlupsa, Christian, and Jürgen Rohrmeier. Employer Branding: Chancen Eines Interdisziplinären Ansatzes. de Gruyter GmbH, Walter, 2021.

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45

Chlupsa, Christian, and Jürgen Rohrmeier. Employer Branding: Chancen Eines Interdisziplinären Ansatzes. de Gruyter GmbH, Walter, 2021.

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46

Nachhaltigkeit Im Employer Branding Innovatives Markenmanagement. Springer Gabler, 2013.

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47

Employer Branding Oder Bildung Einer Arbeitgebermarke: Kann Employer Branding Zur Sicherung des Fachkräftebedarfs Eines Unternehmens Beitragen? GRIN Verlag GmbH, 2009.

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48

Stotz, Waldemar, and Anne Wedel-Klein. Employer Branding: Mit Strategie Zum Bevorzugten Arbeitgeber. de Gruyter GmbH, Walter, 2013.

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49

Stotz, Waldemar, and Anne Wedel-Klein. Employer Branding: Mit Strategie Zum Bevorzugten Arbeitgeber. de Gruyter GmbH, Walter, 2014.

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50

Friers, Marion, and Doris Rubsam-Brodkorb. Employer Branding Im Krankenhaus: Ein Praxisorientierter Wegweiser. Kohlhammer, W., GmbH, 2019.

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