Academic literature on the topic 'Endorsement'
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Journal articles on the topic "Endorsement"
Agrawal, Jagdish, and Wagner A. Kamakura. "The Economic Worth of Celebrity Endorsers: An Event Study Analysis." Journal of Marketing 59, no. 3 (1995): 56–62. http://dx.doi.org/10.1177/002224299505900305.
Full textCocker, Hayley, Rebecca Mardon, and Kate L. Daunt. "Social media influencers and transgressive celebrity endorsement in consumption community contexts." European Journal of Marketing 55, no. 7 (2021): 1841–72. http://dx.doi.org/10.1108/ejm-07-2019-0567.
Full textArismunandhar Sunarwia, Atdriansyah, Abdul Rahman Kadir, Djumidah Maming, Nuraeni Kadir, Dian A.S. Parawansa, and Fahrina Mustafa. "The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc." Economics and Business Journal (ECBIS) 1, no. 5 (2023): 773–84. https://doi.org/10.47353/ecbis.v1i5.90.
Full textMd, Mozammel Hossain. "EFFECT OF CELEBRITY-ENDORSED CAMPAIGNS ON CONSUMER ENGAGEMENT AND SALES." International Journal of Marketing & Financial Management 13, no. 1 (2025): 15–26. https://doi.org/10.5281/zenodo.15034540.
Full textErlita Khrisinta Dewi and Citra Ayu Nur Kholifah. "FENOMENA ENDORSEMENT SEBAGAI TREN MEDIA PEMASARAN DIGITAL DI INDONESIA." Nusantara Hasana Journal 1, no. 10 (2022): 152–62. http://dx.doi.org/10.59003/nhj.v1i10.834.
Full textZahrah, Ina Nafilla. "Vlogger and Brand Credibility Perception: A Systematic Literature Review of Endorsement Effectiveness in Youtube Vlogs." Jurnal Indonesia Sosial Teknologi 5, no. 2 (2024): 445–59. http://dx.doi.org/10.59141/jist.v5i2.905.
Full textRochman, Taufik Nur, Samian Samian, and Corina D. Riantoputra. "LEADER ENDORSEMENT: THE ROLE OF LEADER PROTOTYPICALITY, LEADER EFFECTIVENESS AND EMPLOYEE’S ORGANIZATIONAL IDENTIFICATION." Jurnal Psikologi 19, no. 2 (2020): 108–21. http://dx.doi.org/10.14710/jp.19.2.108-121.
Full textSilalahi, Restina, and Marlina Setia Sinaga. "Analisis Pengaruh Endorsement dan Paid Promote terhadap Penjualan Online Shop dengan Teori Permainan." Journal of Mathematics Computations and Statistics 6, no. 1 (2023): 53. http://dx.doi.org/10.35580/jmathcos.v6i1.33154.
Full textMubarokah, Lailatul, Komarun Zaman, and Nur Aini Anisa. "Implementasi Layanan Endorsement pada Laksmi Muslimah Bridal Gown." Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) 2, no. 02 (2023): 220–25. http://dx.doi.org/10.34152/emba.v2i02.828.
Full textVeda, Varsha Reddy Bogollu, and Sathish Arumbi Sathish. "Celebrity endorsement theories: Review perspective." Multidisciplinary Reviews 7, no. 3 (2023): 2024043. http://dx.doi.org/10.31893/multirev.2024043.
Full textDissertations / Theses on the topic "Endorsement"
Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.
Full textSaouma, Joulyana, and Dimed Chabo. "Celebrity Endorsement : Hidden factors to success." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-241.
Full textOney, Bianca. "Ethnic Minority Endorsement of Rape Myths." NSUWorks, 2014. http://nsuworks.nova.edu/cps_stuetd/94.
Full textNoyer, Camille, and Majo Stéphane Di. "Exploring brands celebrity endorsement on Facebook." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37164.
Full textEltom, Hadia. "Celebrity Endorsement Branding : Linking Fragrances to Celebrities." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1337.
Full textSipe, Mina T. "Follower personality, schema structure, and leadership endorsement." College Park, Md. : University of Maryland, 2003. http://hdl.handle.net/1903/254.
Full textAkers, Laura, and Laura Akers. "Patterns in Individual Endorsement of Societal Metanarratives." Thesis, University of Oregon, 2012. http://hdl.handle.net/1794/12522.
Full textAndersson, Carl-Henrik, Johan Bengtsson, and Robin Jonsson. "Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?" Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661.
Full textBroman, Hedda. "Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596.
Full textEyob, Helen. "How does expert endorsement affect consumer’s perceived credibility?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71128.
Full textBooks on the topic "Endorsement"
Abhishek. Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. Indian Institute of Management, 2013.
Find full textLewis, Kathy. FHA underwriter's: Direct endorsement survival handbook. Capstone Institute of Mortgage Finance, 1999.
Find full textUnited States. Congress. House. Committee on Foreign Affairs. Congressional endorsement for the Jewish commonwealth. Garland Pub., 1990.
Find full textGomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.
Find full textGomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.
Find full textGomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.
Find full textGomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.
Find full textGomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.
Find full textBook chapters on the topic "Endorsement"
Caluwaerts, Didier, and Min Reuchamps. "Public endorsement." In The Legitimacy of Citizen-led Deliberative Democracy. Routledge, 2018. http://dx.doi.org/10.4324/9781315270890-7.
Full textYu, Sik Chuen, and Ravi Pappu. "Multiple Celebrity Endorsement." In Making a Difference Through Marketing. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0464-3_12.
Full textBurden, Amanda. "Leadership and Endorsement." In Comprehensive Healthcare Simulation: Anesthesiology. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-26849-7_9.
Full textGreco, Lorenzo. "Humean Reflective Endorsement." In The Proud Self. Routledge, 2025. https://doi.org/10.4324/9781003612353-6.
Full textSträhle, Jochen, and Gabriele Strobl. "Co-design and Endorsement." In Fashion & Music. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-5637-6_7.
Full textKhudaBukhsh, Ashiqur R., and Jaime G. Carbonell. "Endorsement in Referral Networks." In Multi-Agent Systems. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-14174-5_12.
Full textRad, Reza. "Content Certification and Endorsement." In Pro Power BI Architecture. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9538-0_41.
Full textSträhle, Jochen, and Gabriele Strobl. "Co-Design und Endorsement." In Mode & Musik. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-8736-6_7.
Full textRahman, Shahid, Muhammad Iqbal, and Youcef Soufi. "Dialogues, Reasons and Endorsement." In Inferences by Parallel Reasoning in Islamic Jurisprudence. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22382-3_4.
Full textRahman, Shahid. "Dialogues, Reasons and Endorsement." In Constructive Semantics. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-21313-8_2.
Full textConference papers on the topic "Endorsement"
Pamula, Narendra Babu, Shaik Suhana Begum, Upendra Kanakapudi, Vamsi Krishna Koparaju, and Rajesh Repudi. "Credit Endorsement Forecast Utilizing Troupe Learning and XGBoost." In 2024 IEEE International Conference on Signal Processing, Informatics, Communication and Energy Systems (SPICES). IEEE, 2024. https://doi.org/10.1109/spices62143.2024.10779617.
Full textWang, Ante, Linfeng Song, Baolin Peng, et al. "Improving LLM Generations via Fine-Grained Self-Endorsement." In Findings of the Association for Computational Linguistics ACL 2024. Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.findings-acl.499.
Full textAbbas, Shahroz, Ajmery Sultana, and Wenjun Lin. "Enhancing Throughput in Hyperledger Fabric Through Endorsement Policy Strategy." In 2024 IEEE/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD). IEEE, 2024. http://dx.doi.org/10.1109/snpd61259.2024.10673946.
Full textAlhabib, Reem, and Poonam Yadav. "Impact of Custom Endorsement Policies on Hyperledger Fabric Performance in Autonomous Vehicle Data Sharing Platforms." In 2024 6th International Conference on Blockchain Computing and Applications (BCCA). IEEE, 2024. https://doi.org/10.1109/bcca62388.2024.10844497.
Full textAndroulaki, Elli, Angelo De Caro, Matthias Neugschwandtner, and Alessandro Sorniotti. "Endorsement in Hyperledger Fabric." In 2019 IEEE International Conference on Blockchain (Blockchain). IEEE, 2019. http://dx.doi.org/10.1109/blockchain.2019.00077.
Full textThevathayan, Charles, James Harland, and Peter Bertok. "An Endorsement Trust Model." In 2013 12th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom). IEEE, 2013. http://dx.doi.org/10.1109/trustcom.2013.101.
Full textChattopadhyay, Debaleena, Jon D. Duke, and Davide Bolchini. "Endorsement, Prior Action, and Language." In CHI'16: CHI Conference on Human Factors in Computing Systems. ACM, 2016. http://dx.doi.org/10.1145/2851581.2892315.
Full textYang, Jingyue. "Celebrity Endorsement and Co-branding." In 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220502.059.
Full textKhattab, Sahar Abdul-Karim, and Marwa Sami Alsheebani. "Tanks Assurance and Endorsement Extension Strategy." In Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207694-ms.
Full textYu Yufan. "Is it effective for enterpriser endorsement?" In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010575.
Full textReports on the topic "Endorsement"
Arifianto, Alexander. Prabowo owes his landslide victory to Jokowi’s endorsement. East Asia Forum, 2024. http://dx.doi.org/10.59425/eabc.1708182000.
Full textLippman, Julia, and L. Monique Ward. Associations Between Stalking Myth Endorsement and Unwanted Pursuit Behaviors Among College Students. Institute for Social Research, University of Michigan, 2013. http://dx.doi.org/10.7826/isr-um.05.3020.0001.
Full textKeaton, Holly, Elizabeth Villegas, Zipi Diamond, Diane Early, and Diana Gal-Szabo. Child Care Success Stories From Georgia’s Nutrition and Physical Activity Endorsement Pilot. Child Trends, Inc., 2025. https://doi.org/10.56417/8814k1053d.
Full textAnderson, Daniel. Analytic Thinking Predicts Vaccine Endorsement: Linking Cognitive Style and Affective Orientation Toward Childhood Vaccination. Portland State University Library, 2016. http://dx.doi.org/10.15760/honors.220.
Full textGlace, Alyssa. Affirmative Consent Endorsement and Peer Norms Supporting Sexual Violence Among Vulnerable Students on College Campuses. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.6357.
Full textLarsen, Bradley, Marc Hetherington, Steven Greene, Timothy Ryan, Rahsaan Maxwell, and Steven Tadelis. Using Donald Trump’s COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm: A Large-Scale Ad Experiment. National Bureau of Economic Research, 2022. http://dx.doi.org/10.3386/w29896.
Full textRobledo, Ariel. Echoes of Colonization: Western Sahara’s Historical Struggle for Self-Determination. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.13.
Full textGough, Andrew. Transmittal of the ABCWUA Endorsement Self-Monitoring (SM-GOV) Results for Permit 2069A 2069F 2069G 2069I 2069K and 2238A for the First Quarter 2019 Sampling Period. Office of Scientific and Technical Information (OSTI), 2020. http://dx.doi.org/10.2172/1601324.
Full textBright, Damien, and Stefan Schäfer. A comparative study of the sociotechnical imaginaries of marine geoengineering. OceanNets, 2024. http://dx.doi.org/10.3289/oceannets_d2.1.
Full textGough, Andrew. Transmittal of the Albuquerque Bernalillo County Water Utility Authority (ABCWUA) Endorsement Self-Monitoring (SM-GOV) Results for Permit 2069A 2069F 2069G 2069I 2069K and 2238A for the October 16 2017 through October 18 2017 Samplin. Office of Scientific and Technical Information (OSTI), 2017. http://dx.doi.org/10.2172/1733257.
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