Academic literature on the topic 'Endorsement'

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Journal articles on the topic "Endorsement"

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Agrawal, Jagdish, and Wagner A. Kamakura. "The Economic Worth of Celebrity Endorsers: An Event Study Analysis." Journal of Marketing 59, no. 3 (1995): 56–62. http://dx.doi.org/10.1177/002224299505900305.

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Celebrity endorsement has become a prevalent form of advertising in the United States. Despite extensive literature on the effects of celebrity endorsements on consumers’ brand attitudes and purchase intentions, little is known about the economic value of these endorsements. Research on this topic has typically focused on theories explaining how celebrity endorsements influence consumers’ attitudes and intentions. The authors assess the impact of celebrity endorsement contracts on the expected profitability of a firm by using event study methodology. Their approach assumes that the announcemen
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Cocker, Hayley, Rebecca Mardon, and Kate L. Daunt. "Social media influencers and transgressive celebrity endorsement in consumption community contexts." European Journal of Marketing 55, no. 7 (2021): 1841–72. http://dx.doi.org/10.1108/ejm-07-2019-0567.

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Purpose This paper aims to elucidate instances whereby celebrity endorsements by social media influencers (SMIs) embedded within online consumption communities are perceived as transgressive by their fellow community members. In doing so, this study provides insights into the new challenges and considerations that such community contexts present for celebrity endorsement. Design/methodology/approach The research team conducted a longitudinal, netnographic study of the YouTube beauty community, involving an initial phase of netnographic immersion followed by an investigative netnography that ex
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Arismunandhar Sunarwia, Atdriansyah, Abdul Rahman Kadir, Djumidah Maming, Nuraeni Kadir, Dian A.S. Parawansa, and Fahrina Mustafa. "The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc." Economics and Business Journal (ECBIS) 1, no. 5 (2023): 773–84. https://doi.org/10.47353/ecbis.v1i5.90.

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By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis
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Md, Mozammel Hossain. "EFFECT OF CELEBRITY-ENDORSED CAMPAIGNS ON CONSUMER ENGAGEMENT AND SALES." International Journal of Marketing & Financial Management 13, no. 1 (2025): 15–26. https://doi.org/10.5281/zenodo.15034540.

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Abstract <em>Celebrity endorsements have become a prominent marketing strategy in Bangladesh, influencing consumer engagement and sales across various industries. This study aimed to assess the impact of celebrity-endorsed campaigns on consumer behavior, focusing on engagement, trust, and purchasing decisions. A quantitative research approach was adopted, with data collected from 400 respondents through structured surveys. Findings revealed that 72% of consumers actively engage with celebrity-endorsed advertisements, particularly on social media platforms like Facebook and YouTube. Additionall
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Erlita Khrisinta Dewi and Citra Ayu Nur Kholifah. "FENOMENA ENDORSEMENT SEBAGAI TREN MEDIA PEMASARAN DIGITAL DI INDONESIA." Nusantara Hasana Journal 1, no. 10 (2022): 152–62. http://dx.doi.org/10.59003/nhj.v1i10.834.

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This study discusses the endorsement phenomenon as a digital marketing media trend. The theory used to discuss research problems is the Transcendental Phenomenological Theory of Edmund Husserl and marketing communication theory as the basis of the research. This research is a qualitative research with a descriptive design. The data used in this study are secondary data obtained from literature in the form of books, scientific papers, journals, articles, and other information related to the research title. The results of the study show that endorsements have been widely used by business people
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Zahrah, Ina Nafilla. "Vlogger and Brand Credibility Perception: A Systematic Literature Review of Endorsement Effectiveness in Youtube Vlogs." Jurnal Indonesia Sosial Teknologi 5, no. 2 (2024): 445–59. http://dx.doi.org/10.59141/jist.v5i2.905.

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The presence of online celebrities, such as YouTube vloggers, has made online marketing efforts through endorsements even easier. This study analyses the effectiveness of endorsements on YouTube vlogs (video blogs) by assessing the perceived credibility of vloggers and brands. The research was carried out through the systematic literature review method by following various stages in the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) model. Of the 16 available articles, 4 journal articles were produced, which discussed in detail the effectiveness of endorsements on Y
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Rochman, Taufik Nur, Samian Samian, and Corina D. Riantoputra. "LEADER ENDORSEMENT: THE ROLE OF LEADER PROTOTYPICALITY, LEADER EFFECTIVENESS AND EMPLOYEE’S ORGANIZATIONAL IDENTIFICATION." Jurnal Psikologi 19, no. 2 (2020): 108–21. http://dx.doi.org/10.14710/jp.19.2.108-121.

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Leadership occurs when the individuals claimed capable of leading, received endorsements from their subordinates. Without endorsements (i.e., subordinates’ willingness to support and be directed by the leader), no leader will be able to direct and influence their subordinates. Using the Social Identity Theory of leadership, this research aimed to investigate the factors influencing leader endorsement. Through an online survey with good internal consistency (i.e., coefficient reliability ranging from .7 to .9), this study was able to collect data from 186 private employees across Indonesia. The
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Silalahi, Restina, and Marlina Setia Sinaga. "Analisis Pengaruh Endorsement dan Paid Promote terhadap Penjualan Online Shop dengan Teori Permainan." Journal of Mathematics Computations and Statistics 6, no. 1 (2023): 53. http://dx.doi.org/10.35580/jmathcos.v6i1.33154.

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Abstrak. Peningkatan jumlah pengguna internet memberikan inovasi terbaru dalam berbelanja yaitu online shop. Penjual dapat merepresentasikan insight penjualan dengan menggunakan strategi paid promote dan endorsement. Penelitian ini mengkaji pengaruh paid promote dan endorsement terhadap penjualan menggunakan teori permainan. Teori permainan adalah sebuah pendekatan matematis untuk merumuskan konflik dan persaingan yang melibatkan berbagai kepentingan serta memiliki keinginan untuk menang. Selanjutnya, digunakan analisis varians untuk menguji signifikansi pengaruh beberapa variabel independen t
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Mubarokah, Lailatul, Komarun Zaman, and Nur Aini Anisa. "Implementasi Layanan Endorsement pada Laksmi Muslimah Bridal Gown." Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) 2, no. 02 (2023): 220–25. http://dx.doi.org/10.34152/emba.v2i02.828.

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This study aims to determine the implementation of endorsement services on Laksmi Muslimah Bridal Gown. The data studied is the marketing process carried out by Laksmi before the endorsement (2007-2017) and after the endorsement (2018-2023). As well as observing the endorsement process carried out by Laksmi and the implementation carried out by Laksmi's endorsers on social media. The results of this study show some similarities between theory and practice that have been applied by Laksmi. Both in terms of endorser selection, as well as consistency in making endorsements, not only for new endor
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Veda, Varsha Reddy Bogollu, and Sathish Arumbi Sathish. "Celebrity endorsement theories: Review perspective." Multidisciplinary Reviews 7, no. 3 (2023): 2024043. http://dx.doi.org/10.31893/multirev.2024043.

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The goal of this study is to examine existing theories in the field of celebrity endorsement and show how these theories can be used as a foundation for future research in this area. This article's theoretical framework takes a broad approach, aiming to bridge the gap between the efficacy of celebrity-endorsed advertisements and endorsement theory. A holistic theoretical framework is necessary to encompass the diverse landscape of celebrity endorsements seen in actual advertising campaigns. In terms of methodology, this article employs a qualitative approach to data collection and analysis, wh
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Dissertations / Theses on the topic "Endorsement"

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Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.

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This master thesis will discuss elements of using celebrity in marketing communication. Theory will cover basic communication process, Elaboration Likelihood Model, and meaning transfer model but main focus will be in discussing various celebrity selection theories, identifying different risks involved in using celebrities in marketing communication and investigating ways how to utilize celebrities to enhance the communication. Several examples are included to provide connection to real life use of celebrities.
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Saouma, Joulyana, and Dimed Chabo. "Celebrity Endorsement : Hidden factors to success." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-241.

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<p>Abstract</p><p>The use of celebrity endorsement strategy is nowadays more frequently used by marketers in order to increase their sales and thereby extend their market shares. Many celebrities are used in various marketing campaigns and in most cases; the use of celebrities as endorsers is seen from mainly positive aspects. This made the authors curious whether the negative aspects, that also exists when using celebrities as endorsers, affects consumers in their purchasing decisions when a celebrity gets associated with negative publicity. Another cause of interest is which factors of a cer
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Oney, Bianca. "Ethnic Minority Endorsement of Rape Myths." NSUWorks, 2014. http://nsuworks.nova.edu/cps_stuetd/94.

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While multiple studies have been conducted assessing rape myth acceptance among Whites, few studies have examined rape myth acceptance among a broad range of ethnic minorities. Therefore, the purpose of this study was to assess and examine rape myth acceptance among a diverse set of ethnic minorities. This study had 150 participants divided into four categories: Black, Hispanic, White, and Multi-Racial. Six scales were examined rape myth acceptance, own sex role satisfaction, sex role stereotypes, sexual conservatism, adversarial sexual beliefs, and acceptance of interpersonal violence. Partic
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Noyer, Camille, and Majo Stéphane Di. "Exploring brands celebrity endorsement on Facebook." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37164.

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Eltom, Hadia. "Celebrity Endorsement Branding : Linking Fragrances to Celebrities." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1337.

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Sipe, Mina T. "Follower personality, schema structure, and leadership endorsement." College Park, Md. : University of Maryland, 2003. http://hdl.handle.net/1903/254.

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Thesis (M.A.) -- University of Maryland, College Park, 2003.<br>Thesis research directed by: Dept. of Psychology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Akers, Laura, and Laura Akers. "Patterns in Individual Endorsement of Societal Metanarratives." Thesis, University of Oregon, 2012. http://hdl.handle.net/1794/12522.

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Culturally shared beliefs about societies and humanity play a prominent part in world events, from beliefs about the histories and destinies of nations to beliefs about the appropriate relationship between humanity and the natural world. Many of these beliefs are "metanarratives," simplified representations of past and future societal trends, which often have narrative elements, such as goals, dramatic features, a sense of suspense for group members, and affective judgments about the passage of events over time. In this exploratory study, lifelong residents of the United States (N = 299 un
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Andersson, Carl-Henrik, Johan Bengtsson, and Robin Jonsson. "Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?" Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661.

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<p>Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?</p><p>Problemformuleringen leder fram till syftet med uppsatsen. Vi kommer nedan att dela upp syftet i tre punkter och dessa är följande, analysera hur användningen av Celebrity Endorsement fungerar i verkligheten, jämföra denna med den tidigare teori som finns inom ämnet, dra slutsatser om teorin skiljer sig från hur användandet går till i praktiken..</p><p>Genom kvalitativa intervjuer har vi samlat in primärdata om hur företag använder sig av kändisar i marknadsföringen. Sekundärdata är hämtad främst ifrån
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Broman, Hedda. "Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596.

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Uppsatsen syfte är att analysera vad det är för skillnader med att marknadsföra en produkt eller tjänst med eller utan Celebrity Endorsement. Jag har även analyserat hur varumärket framställs genom att använda Celebrity Endorsement metoden. För att förtydliga min analys har jag granskat två reklamfilmer av Viktväktarna. För denna uppsats har jag valt hermeneutik som vetenskapsteoretisk utgångspunkt.  Mina frågeställningar är: På vilket sätt använder sig Viktväktarna av Celebrity Endorsement? Hur framställs Viktväktarna som varumärke i reklamfilmerna? På vilket sätt skiljer sig de två reklamfil
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Eyob, Helen. "How does expert endorsement affect consumer’s perceived credibility?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71128.

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Endorsement is avery common marketing strategy and has been traced back to the 19th century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility. This research aims to examine expert endorsement and how it relates to perceived credibility. This research had a qualitative approach and explored credibility of expert endorsement from the consumer’s point of view by using the source model theories. The main findings were that expert endo
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Books on the topic "Endorsement"

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Baker, Stuart. Endorsement and disqualification. Butterworths, 1989.

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Gomm, Roger. Direct care: Level 2 endorsement. National Extension College, 1994.

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Abhishek. Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. Indian Institute of Management, 2013.

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Lewis, Kathy. FHA underwriter's: Direct endorsement survival handbook. Capstone Institute of Mortgage Finance, 1999.

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United States. Congress. House. Committee on Foreign Affairs. Congressional endorsement for the Jewish commonwealth. Garland Pub., 1990.

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Gomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.

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Gomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.

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Gomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.

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Gomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.

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Gomm, Roger. Direct care: N/SVQ Level 2 endorsement. National Extension College, 1994.

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Book chapters on the topic "Endorsement"

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Caluwaerts, Didier, and Min Reuchamps. "Public endorsement." In The Legitimacy of Citizen-led Deliberative Democracy. Routledge, 2018. http://dx.doi.org/10.4324/9781315270890-7.

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Yu, Sik Chuen, and Ravi Pappu. "Multiple Celebrity Endorsement." In Making a Difference Through Marketing. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0464-3_12.

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Burden, Amanda. "Leadership and Endorsement." In Comprehensive Healthcare Simulation: Anesthesiology. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-26849-7_9.

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Greco, Lorenzo. "Humean Reflective Endorsement." In The Proud Self. Routledge, 2025. https://doi.org/10.4324/9781003612353-6.

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Strähle, Jochen, and Gabriele Strobl. "Co-design and Endorsement." In Fashion & Music. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-5637-6_7.

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KhudaBukhsh, Ashiqur R., and Jaime G. Carbonell. "Endorsement in Referral Networks." In Multi-Agent Systems. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-14174-5_12.

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Rad, Reza. "Content Certification and Endorsement." In Pro Power BI Architecture. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9538-0_41.

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Strähle, Jochen, and Gabriele Strobl. "Co-Design und Endorsement." In Mode & Musik. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-8736-6_7.

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Rahman, Shahid, Muhammad Iqbal, and Youcef Soufi. "Dialogues, Reasons and Endorsement." In Inferences by Parallel Reasoning in Islamic Jurisprudence. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22382-3_4.

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Rahman, Shahid. "Dialogues, Reasons and Endorsement." In Constructive Semantics. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-21313-8_2.

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Conference papers on the topic "Endorsement"

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Pamula, Narendra Babu, Shaik Suhana Begum, Upendra Kanakapudi, Vamsi Krishna Koparaju, and Rajesh Repudi. "Credit Endorsement Forecast Utilizing Troupe Learning and XGBoost." In 2024 IEEE International Conference on Signal Processing, Informatics, Communication and Energy Systems (SPICES). IEEE, 2024. https://doi.org/10.1109/spices62143.2024.10779617.

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Wang, Ante, Linfeng Song, Baolin Peng, et al. "Improving LLM Generations via Fine-Grained Self-Endorsement." In Findings of the Association for Computational Linguistics ACL 2024. Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.findings-acl.499.

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Abbas, Shahroz, Ajmery Sultana, and Wenjun Lin. "Enhancing Throughput in Hyperledger Fabric Through Endorsement Policy Strategy." In 2024 IEEE/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD). IEEE, 2024. http://dx.doi.org/10.1109/snpd61259.2024.10673946.

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Alhabib, Reem, and Poonam Yadav. "Impact of Custom Endorsement Policies on Hyperledger Fabric Performance in Autonomous Vehicle Data Sharing Platforms." In 2024 6th International Conference on Blockchain Computing and Applications (BCCA). IEEE, 2024. https://doi.org/10.1109/bcca62388.2024.10844497.

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Androulaki, Elli, Angelo De Caro, Matthias Neugschwandtner, and Alessandro Sorniotti. "Endorsement in Hyperledger Fabric." In 2019 IEEE International Conference on Blockchain (Blockchain). IEEE, 2019. http://dx.doi.org/10.1109/blockchain.2019.00077.

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Thevathayan, Charles, James Harland, and Peter Bertok. "An Endorsement Trust Model." In 2013 12th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom). IEEE, 2013. http://dx.doi.org/10.1109/trustcom.2013.101.

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Chattopadhyay, Debaleena, Jon D. Duke, and Davide Bolchini. "Endorsement, Prior Action, and Language." In CHI'16: CHI Conference on Human Factors in Computing Systems. ACM, 2016. http://dx.doi.org/10.1145/2851581.2892315.

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Yang, Jingyue. "Celebrity Endorsement and Co-branding." In 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220502.059.

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Khattab, Sahar Abdul-Karim, and Marwa Sami Alsheebani. "Tanks Assurance and Endorsement Extension Strategy." In Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207694-ms.

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Abstract The objective of this paper is to study various methods that can be implemented on existing or new tanks to achieve an extended endorsement period (e.g. 20 years plus) for Crude Oil Floating Roof Storage Tanks. This extended period is necessary in order to overcome anticipated future challenges in tank availability due to (i) increased production and loading, (ii) stretched major overhaul (MOH) duration due to unforeseen delays in MOH works, (iii) corrosion in bottom plates, etc. An extensive research based on international API Standard 653 "Tank Inspection, Repair, Alteration, and Re
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Yu Yufan. "Is it effective for enterpriser endorsement?" In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010575.

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Reports on the topic "Endorsement"

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Arifianto, Alexander. Prabowo owes his landslide victory to Jokowi’s endorsement. East Asia Forum, 2024. http://dx.doi.org/10.59425/eabc.1708182000.

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Lippman, Julia, and L. Monique Ward. Associations Between Stalking Myth Endorsement and Unwanted Pursuit Behaviors Among College Students. Institute for Social Research, University of Michigan, 2013. http://dx.doi.org/10.7826/isr-um.05.3020.0001.

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Keaton, Holly, Elizabeth Villegas, Zipi Diamond, Diane Early, and Diana Gal-Szabo. Child Care Success Stories From Georgia’s Nutrition and Physical Activity Endorsement Pilot. Child Trends, Inc., 2025. https://doi.org/10.56417/8814k1053d.

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Anderson, Daniel. Analytic Thinking Predicts Vaccine Endorsement: Linking Cognitive Style and Affective Orientation Toward Childhood Vaccination. Portland State University Library, 2016. http://dx.doi.org/10.15760/honors.220.

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Glace, Alyssa. Affirmative Consent Endorsement and Peer Norms Supporting Sexual Violence Among Vulnerable Students on College Campuses. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.6357.

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Larsen, Bradley, Marc Hetherington, Steven Greene, Timothy Ryan, Rahsaan Maxwell, and Steven Tadelis. Using Donald Trump’s COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm: A Large-Scale Ad Experiment. National Bureau of Economic Research, 2022. http://dx.doi.org/10.3386/w29896.

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Robledo, Ariel. Echoes of Colonization: Western Sahara’s Historical Struggle for Self-Determination. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.13.

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For over five decades, the region of Western Sahara has been entangled in a web of speculation and conflict since Spain relinquished control of the region. The totality of which has caused years of bloodshed and infighting between the government of Morocco and the partially recognized state in the region known as the Sahrawi Arab Democratic Republic who have both claimed ownership of the region. This staunch stance from the two parties has historically mired the regional and international community and has caused tensions to continuously escalate. The recent announcement by countries at the tu
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Gough, Andrew. Transmittal of the ABCWUA Endorsement Self-Monitoring (SM-GOV) Results for Permit 2069A 2069F 2069G 2069I 2069K and 2238A for the First Quarter 2019 Sampling Period. Office of Scientific and Technical Information (OSTI), 2020. http://dx.doi.org/10.2172/1601324.

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Bright, Damien, and Stefan Schäfer. A comparative study of the sociotechnical imaginaries of marine geoengineering. OceanNets, 2024. http://dx.doi.org/10.3289/oceannets_d2.1.

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In this report, we claim that although there is no national deployment or consultation program for OceanNETs in the US, Germany, or Australia, the very idea is sufficiently open-ended to accommodate and even federate different development pathways for industrial-scale emissions reduction. We use the “sociotechnical imaginaries” concept to show how existing moral and political outlooks can, concretely, support the more abstract “need” for OceanNETs within overshoot scenarios. Thus, even without an endorsement of the feasibility or desirability of OceanNETs—as a matter of transnational climate n
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Gough, Andrew. Transmittal of the Albuquerque Bernalillo County Water Utility Authority (ABCWUA) Endorsement Self-Monitoring (SM-GOV) Results for Permit 2069A 2069F 2069G 2069I 2069K and 2238A for the October 16 2017 through October 18 2017 Samplin. Office of Scientific and Technical Information (OSTI), 2017. http://dx.doi.org/10.2172/1733257.

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