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Khotimah, Aliya, and Farid Rusdi. "Membangun Personal Branding 'Positif Energy' Melalui Media Sosial Shasa Zhania." Prologia 8, no. 2 (2024): 328–37. http://dx.doi.org/10.24912/pr.v8i2.27605.
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TikTok's popularity rising. Number of women 16-24 years old considering it their "favorite" has jumped more than a third. The power of personal branding creates new opportunities in TikTok content creator accounts (Shasa Zhania). Shasa Zhania's personal branding to increase followers on TikTok social media and see social responses about the value of feminine energy. The research uses a qualitative-descriptive method, through the semantic approach of the Semiotic code according to Charles Sanders Peirce which relates to the 8 concepts of personal branding from Peter Montoya. The author collects information through the tiktok @_shaz, based on library sources and the results of data reduction through journals related to "Utilization of Social Media, TikTok for Personal Branding". The results of data presentation become informative, and conclusions are clearly verified. The results of the semiotic model analysis successfully identified the appropriate trichotomy component, it is known that the sign in the selected video uses Qualisign. The index object: the shape of each video. The interpretant uses rheme, argument based on text The results of the theory of 8 personal branding concepts in relation to Shana Zania, in these findings, have fulfilled 8 personal branding concepts to survive as a content creator. Popularitas TikTok meningkat dengan jumlah perempuan antara 16-24 tahun menganggapnya sebagai platform sosial “favorit” telah melonjak lebih dari sepertiga selama setahun terakhir. Kekuatan personal branding menciptakan peluang baru di akun TikTok content creator, seperti Shasa Zhania. Menariknya, personal branding Shasa Zhania untuk meningkatkan followers di media sosial TikTok dan melihat tanggapan sosial tentang nilai feminine energy dari dirinya. Penelitian menggunakan metode kualitatif-deskriptif, melalui pendekatan semantik kode Semiotika menurut Charles Sanders Peirce yang berhubungan dengan 8 konsep personal branding menurut Peter Montoya secara terperinci dalam bentuk pemaknaan tanda. Penulis mengumpulkan informasi melalu objek penelitian pada akun media sosial tiktok @_shaz, berdasarkan sumber pustaka dan hasil reduksi data melalui jurnal-jurnal yang berkaitan dengan “Pemanfaatan Media Sosial, TikTok untuk Personal Branding”. Hasil penyajian data menjadi lebih informatif dan simpulan terverifikasi dengan jelas. Hasil analisa model semiotika, berhasil didentifikasi komponen trikotomi yang sesuai, maka diketahui bahwa tanda pada video yang dipilih menggunakan Qualisign. Objek indeksnya: bentuk dari setiap frame video, sedangkan interpretant menggunakan rheme dan argumen berdasarkan teks yang sedikit rancu sehingga memungkinkan adanya penafsiran multitafsir. Hasil teori 8 konsep personal branding hubungannya dengan Shana Zania, pada temuan ini, telah memenuhi 8 konsep personal branding untuk dirinya dapat bertahan menjadi seorang content creator.
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Sawrov, Md Maksodul Haque. "Branding Handicrafts Products: a Study on Bangladesh." Economic Insights – Trends and Challenges 2022, no. 3 (2023): 21–29. http://dx.doi.org/10.51865/eitc.2022.03.03.
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"The aim of the study is to examine the branding of handicraft products in Bangladesh. This study has considered twelve districts in Bangladesh as the study area. Researcher has interviewed session with 6 branding and marketing experts first. Based on their opinions on how to brand handicrafts, structured questionnaires have been prepared to collect data from 40 respondents who are entrepreneurs, traders, marketers, suppliers, and other relevant people. Researcher extracts data on the perceptions towards various branding factors in categorical form. This study has used both qualitative and quantitative analysis to identify the impact of branding strategies on the demand for handicrafts. Exploratory factor analysis is used to sort out the statistically significant branding factors followed by multiple regression models to justify the relationship between different branding factors and the demand for handicrafts. This study reveals that the main four variables are handicraft studies, handicraft branding, handicraft promotion and handicraft branding patron associations. Multiple regression result shows that handicraft studies and handicraft branding have a large effect on increasing the demand for handicraft products. This is because handicrafts branding draw the attention to the potential customer about handicrafts products and the high possibility to increase the sales volume. This study recommends cumulative efforts from both public and private sectors to enlarge handicrafts market by incorporating handicraft as a course in each syllabus, advertising properly to encourage people to buy them and reminding the people that handicrafts was part of their ancestor’s lifestyle. Entrepreneurs, government and related organizations can take these steps of branding to increase demand for handicraft products."
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Andrianawati, Aida, and Arnanti Primiana Yuniati. "Integrasi Branding Dalam Interior Warunk Upnormal." Waca Cipta Ruang 8, no. 2 (2022): 97–102. http://dx.doi.org/10.34010/wcr.v8i2.6735.
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Pesatnya pertumbuhan wisata kuliner di Bandung mengakibatkan persaingan yang ketat bagi pemilik kafe untuk bertahan di industri ini. Apalagi dengan munculnya kafe-kafe konseptual, Para pebisnis perlu mengatasi situasi ini dengan melakukan branding interior kafe. Salah satunya adalah Warunk Upnormal. Konsep kafe ini awalnya diadopsi dari kedai kopi tradisional Indonesia (warkop). Tujuan penelitian adalah untuk mengetahui penerapan interior branding pada Warunk Upnormal apakah sudah sesuai dengan teori Kim Kuhteubl; yang terdiri dari aspek clear vision; aspek unique story; aspek energy. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode deskriptif analisis untuk melihat keterpaduan antara desain interior dan branding di Warunk Upnormal. Metode pengumpulan data meliputi wawancara, observasi, dokumentasi foto, dan studi literatur tentang interior branding café. Penelitian menemukan bahwa Warunk Upnormal telah menggunakan teori branding interior Kuhteubl. Hal ini dilihat dari elemen signage, organisasi ruang, layout furniture, jenis musik (clear vision); elemen logo dan konsep interior (unique story); elemen warna, material, pencahayaan, penghawaan (energi). Dari implementasi tiga aspek tersebut memberi kesan yang menarik untuk pengunjung.
 
 Kata kunci: Interior, Interior Branding, Interior Kafe, Warunk Upnormal
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Amri, Muhammad Aqil, and Priyo Subekti. "Proses branding Pertamina New & Renewable Energy pada media sosial Instagram dan Tiktok." Comdent: Communication Student Journal 2, no. 2 (2025): 341–58. https://doi.org/10.24198/comdent.v2i2.61277.
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Latar Belakang: Pertamina New & Renewable Energy (NRE) merupakan salah satu sub holding dari PT Pertamina (Persero) yang memiliki peran dalam pelaksanaan kegiatan eksplorasi dan produksi sumber energi baru dan terbarukan secara terintegrasi. Dalam upaya membangun citra perusahaan sebagai pemimpin di sektor energi baru terbarukan, Pertamina NRE melakukan strategi branding melalui pemanfaatan media sosial khususnya Instagram dan Tiktok sebagai sarana berinteraksi dengan publik, menyampaikan informasi terkait inovasi energi, serta meningkatkan keterlibatan audiens. Tujuan: Dalam laporan ini penulis bermaksud untuk melaporkan bagaimana Pertamina NRE melakukan proses branding melalui pengelolaan media sosial Instagram dan Tiktok untuk memperkuat citra dan reputasi perusahaan. Metode: Pada penelitian ini, peneliti menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data observasi terhadap konten media sosial Pertamina NRE, wawancara dengan pihak terkait dan juga studi pustaka yang diperoleh dari buku dan jurnal terkait Hasil: Hasil dalam laporan ini mencatat bahwa proses branding yang dilakukan oleh Pertamina NRE melalui pengelolaan media sosial mengadopsi konsep branding yang terdiri dari tiga indikator utama yaitu, pemberian informasi yang akurat, membedakan perusahaan dan produk dari pesaing, serta selalu meningkatkan pelayanan terhadap konsumen melalui interaksi digital yang aktif. Dalam memberikan edukasi, pilar edukasi mendominasi dengan proporsi 29,7% dari keseluruhan konten. Diferensiasi dilakukan melalui promosi inovasi seperti PLTGU Jawa-1 serta penggunaan format konten yang variatif. Selain itu, untuk meningkatkan interaksi, Pertamina NRE mengadopsi fitur Instagram Stories Q&A guna memperkuat hubungan dengan audiens.
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Sari, Sriti Mayang, Poppy Firtatwentyna Nilasari, and Purnama Esa Dora Tedjokoesoemo. "Space as a Medium for Interior Branding in Commercial and Retail Spaces Case Study: Tiara Handicraft Shop in Surabaya, Indonesia." 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, no. 1 (2021): 108. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(108).
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Commercial and retail spaces are a place where business or commercial activities are carried out. Space, in the context of commercial and promotional activities, can also be a branding medium for products and services that become commercial commodities. As a branding medium, it is very important that space is designed with the additional objective to strengthen the brand image, in addition to the main objective of optimizing commercial activities in it. Tiara handicraft is one shop that wants to embody interior branding through design and create a unique shopping environment as part of their marketing strategy. This study aims to determine how the interior space design of the Tiara Handicraft shop works as a medium for interior branding. Keywords: Clear Vision, Energy, Interior Branding, Retail, Commercial Space
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Schwartzkopf-Genswein, K. S., J. M. Stookey, A. M. de Passillé, and J. Rushen. "Comparison of hot-iron and freeze branding on cortisol levels and pain sensitivity in beef cattle." Canadian Journal of Animal Science 77, no. 3 (1997): 369–74. http://dx.doi.org/10.4141/a96-127.
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Thirty yearling (450–500 kg) heifers of mixed breeds (Hereford, Charolais, Angus and Shorthorn) were habituated to handling over a 14 ± 2 d period before branding and were fitted non-surgically with jugular catheters 1 before branding. On the day of branding, heifers were assigned to hot-iron brand (H), freeze brand (F), or control (C) treatments according to a predetermined randomized branding order (n = 10 per treatment). Blood samples were obtained at 20 and 0 min before and 20, 40, 60, 80, 100, 120, 140, 160 and 180 min after application of branding treatments. To detect stress-induced analgesia, each animal's sensitivity to pain was assessed by measuring the time it took them to respond to a thermal energy source (laser) applied to their hind legs. Foot-lift latencies were obtained 0, 10, 20, 60 and 120 min after the treatments were imposed. Sensitivity to touch also was assessed 1 and 7 d after branding by placing pressure on the brand site and measuring the amount of movement by the animals. Both H and F heifers had higher mean plasma cortisol concentrations than C animals 20 and 40 min after branding (P < 0.05). However, hot branding was found to cause a more pronounced cortisol response than freeze branding at 40 min (P < 0.05). No treatment differences in foot-lift latencies or sensitivity to touch were observed. Both branding methods cause discomfort in cattle; however, hot branding appears to cause a greater acute response than freeze branding. Key words: Branding, cattle, cortisol, stress-induced analgesia
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Sepvirgo, Evan, Maria Yohana Susan, and Freddy Handoko Istanto. "PERANCANGAN ARSITEKTUR INTERIOR KANTOR PT. BALI ALPES DENGAN PENDEKATAN BRANDING INTERIOR DESIGN." KREASI 5, no. 1 (2019): 95–104. http://dx.doi.org/10.37715/kreasi.v5i1.1230.
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Problem dari klien adalah dibutuhkannya jasa desain interior yang dapat membentuk dan menggambarkan brand dari perusahaan. Desain interior yang baik dan mencerminkan branding perusahaan juga dapat meningkatkan kinerja dari perusahaan sendiri. Tujuan Virgo Studio adalah agar dapat meningkatkan kualitas dari suatu perusahaan dengan brand yang sudah mereka bangun serta meningkatkan kualitas arsitektur interior di Indonesia agar bisa bersaing dengan negara lainnya. Terdapat permasalahan berupa kantor yang masih belum memiliki branding perusahaan yang dimana sangat dibutuhkan untuk membuat atau menjalankan suatu usaha. Terdapat juga keinginan akan suatu kantor yang memiliki gagasan - gagasan sharing, office yang menyediakan lingkungan yang mendukung orang untuk menjadi kolaboratif. Hal ini diatasi dengan sebuah gagasan pendekatan branding interior design dimana untuk menciptakan branding perusahaan yang baik diperlukannya tiga aspek branding interior yaitu aspek clear vision, aspek unique story, dan energy. Ketiga aspek tersebut perlu dipenuhi agar dapat menciptakan sebuah arsitektur interior dengan pendekatan interior branding yang baik. Selain itu, desain tata letak open office yang diaplikasikan dengan mengadopsi pembagian area yang dirancang agar dapat bekerja dari mana saja juga menyediakan suasana bekerja yang nyaman dalam bangunan.Kata Kunci: Aspek Branding Interior, Branding, Kantor, Konsultan, Ruko
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Ramadhina, R. Mekar Liza, and Susy Budi Astuti. "Branding Through Interior Design: Exploring Theory, and Interpretation." Review of Urbanism and Architectural Studies 22, no. 2 (2024): 44–51. https://doi.org/10.21776/ub.ruas.2024.022.02.5.
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The theory of interior branding is a concept proposed by Kim Kuhteubl (2016) in her book "Branding + Interior Design: Visibility and Business Strategy for Interior Designers". The theory of interior branding explores the role of interior design in reinforcing brand identity and customer loyalty. Discussion regarding this theory can be found in journals/articles that examine the implementation of interior branding in various commercial spaces. Among these discussions are explanations concerning the aspects that contribute to interior branding, such as vision, story, and energy. However, in-depth explanations regarding the meaning of these aspects in forming interior branding are still limited. This limitation poses a risk of generating multiple interpretations of the theory of interior branding. Nevertheless, these aspects can be further elucidated by referencing fundamental theories of interior design. This journal aims to complement the explanations of each aspect that shapes interior branding. A more comprehensive explanation can provide a deeper understanding. The research method employed is a literature review method related to each relevant keyword. The literature review sources are limited to the fields of interior design and architecture to ensure relevance and alignment with the context of the research.
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Andreini, Daniela, Mara Bergamaschi, Giuseppe Pedeliento, and Jari Salo. "Industrial Ingredient Co-branding: A Brand Relationship Approach." International Journal of Business and Management 11, no. 7 (2016): 23. http://dx.doi.org/10.5539/ijbm.v11n7p23.
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<p>Existing research on industrial ingredient co-branding alliances has largely focused on the functional and<br />transactional value that ingredient brands provide to ingredient buyers and sellers. The current research draws on the brand relationship perspective to investigate how the relational assets of ingredient brands generate value for both ingredient buyers and for the ingredient supplier itself. For the former, such value manifests in ingredient co-branding value, and for the latter, the value lies in brand equity. The results are derived from a survey of 107 ingredient buyers from a multinational ingredient manufacturer aiming to initiate ingredient co-branding agreements in the energy component industry. The results of the structural equation model reveal that ingredient brand trust directly affects both ingredient brand loyalty and ingredient co-branding value, but indicate no significant effect between brand loyalty and ingredient co-branding value. Moreover, ingredient co-branding value proved to be a driver of ingredient supplier brand equity.</p>
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Aisha, Sarah, and Dalhar Susanto. "Green Estate in Jakarta: Branding or Reality." E3S Web of Conferences 67 (2018): 04025. http://dx.doi.org/10.1051/e3sconf/20186704025.
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Along with the growth of awareness in the society about 'Green Living' nowadays, more and more business development of housing projects in Jakarta which brings the topic of 'Green Estate' as their brand and branding strategy. Green Estate is a sustainably developed housing with the attention to aspects of energy saving, the provision of environmentally friendly infrastructure, the provision of green open spaces, waste management, environmentally friendly building design, the provision of alternative energy and citizen participation. Branding is a strategy, method, way or effort to convey a product brand to consumers so that the product is known and then widely consumed by the community. It is important to explore the extent to which the brand and branding strategy on the topic of 'Green Estate' is involved in the practice of developing a housing project in Jakarta, and how its implementation into the real product. This paper discusses the results of research on the brand and branding of 'Green Estate' in the housing project in Jakarta, covering three things: (1) mapping the type and coverage of the brand 'Green Estate', (2) exploring the branding strategy by the developer in communicating the product 'Green Estate 'to consumers, and (3) the implementation of brand and branding strategy 'Green Estate' into the product. This research uses a mixed method, that is the quantitative method by utilizing housing data in REI directory book; and qualitative methods through direct observation of selected housing samples.
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Natasha, Cindy, Dyah Kusuma Wardhani, and Gervasius Herry Purwoko. "PERANCANGAN PROYEK KANTOR FIRST WAP OLEH KONSULTAN C&I INTERIOR ARCHITECTURE." KREASI 5, no. 1 (2019): 5–15. http://dx.doi.org/10.37715/kreasi.v5i1.1218.
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C&I Interior Architecture adalah konsultan arsitektur interior yang terletak di Surabaya. C&I Interior Architecture melayani proyek komersial dan perkantoran corporate dengan keunggulan analisa bisnis dalam interior architecture branding. Kantor First Wap merupakan tempat bekerja sebuah perusahaan IT yang didesain dengan interior branding dengan pertimbangan fengshui dan kenyamanan pengguna. Konsep zoning, organisasi ruang, dan pola sirkulasi yang diterapkan berdasarkan fengshui yang dipercaya dapat memberikan keberuntungan bagi bisnis mereka. Konsep desain utama adalah flip flop yaitu adanya pembagian dua area general antara area formal dan area staff seperti dua sisi koin yang berbeda. C&I interior Architecture menggunakan teori dari Kim Kuhteubl sebagai landasan dimana beliau mengatakan bahwa interior branding memiliki 3 aspek utama yaitu aspek clear vision, unique story, dan energy yang di terapkan pada setiap aspek desain kantor First Wap. Aspek clear vision di aplikasikan pada peletakkan logo, warna furnitur yang sesuai logo First Wap yaitu warna khas dari mereka, motivasi pekerja dan memberikan visi dan tujuan pendirian perusahaan. Aspek unique story yaitu bentukan dan ambiance kuning yang berada di beberapa spot sehingga pengunjung lebih mengarah pada area tersebut. Yang terakhir adalah energy, dimana energy terbesar dari First Wap adalah dari pemandangan dan cahaya alami dari luar.Kata Kunci: Interior, Branding, Kantor, Formal, Motivasi
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Heilmann, Pia, Sami Saarenketo, and Katja Liikkanen. "Employer branding in power industry." International Journal of Energy Sector Management 7, no. 2 (2013): 283–302. http://dx.doi.org/10.1108/ijesm-03-2012-0003.
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Najmy Hanifah and Istikomah Istikomah. "BRANDING SEKOLAH SWASTA DALAM MENGHADAPI KEBIJAKAN ZONASI." Idaarah: Jurnal Manajemen Pendidikan 6, no. 2 (2022): 274–86. http://dx.doi.org/10.24252/idaarah.v6i2.32759.
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Penelitian ini bertujuan untuk mendeskripsikan tentang konsep branding sekolah swasta dalam menghadapi sistem zonasi yang telah ditetapkan oleh Kementerian Pendidikan Kebudayaan Riset dan Teknologi (Kemendikbudristek). Sebab setelah ditetapkan sistem zonasi, sekolah swasta yang berada di tengah kota harus bersaing secara eksplisit dengan sekolah negeri untuk mendapatkan peserta didik baru. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan fenomenologi. Peneliti akan terlibat secara langsung dan melakukan pengumpulan data dengan cara observasi, wawancara, maupun dokumentasi di SMA Muhammadiyah 2 Sidoarjo. Setelahnya dilakukan analisis dengan tiga tahapan yaitu data reduction, data display, dan conclusion drawing/verification. Hasil penelitian menunjukkan bahwa sekolah swasta yang berada di tengah kota harus berjuang untuk mendapatkan peserta didik baru dengan cara menyusun strategi untuk bisa menarik perhatian peserta didik, adapun strategi Brandingnya meliputi brand identity, brand personality, brand positioning, dan brand communication. Setelah adanya strategi ini, terutama memaksimalkan adanya promosi media sosial sekolah swasta tersebut dapat bersaing dengan sekolah swasta lainnya.
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Hartmann, Patrick, and Vanessa Apaolaza Ibáñez. "Managing customer loyalty in liberalized residential energy markets: The impact of energy branding." Energy Policy 35, no. 4 (2007): 2661–72. http://dx.doi.org/10.1016/j.enpol.2006.09.016.
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Sari, Sriti Mayang, Poppy Firtatwentyna Nilasari, and Purnama Esa Dora Tedjokoesoemo. "Implementation of Interior Branding in Retail Interior Design." GATR Journal of Management and Marketing Review 7, no. 1 (2022): 13–22. http://dx.doi.org/10.35609/jmmr.2022.7.1(2).
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Objective - The purpose of this research is to discover the ways to implement aspects of interior branding in the interior of commercial and retail spaces. It seeks to articulate how space as an interior branding medium can convey the message of retail owners to visitors through retail interior design. Methodology/Technique - This study uses the descriptive qualitative method with the Tiara Handycraft Store as a case study. Data collection was achieved by conducting interviews with retail managers and visitors, and field observations. The data were analyzed descriptively to elaborate on how to apply every aspect of interior branding in the interior design of the Tiara Handicraft Store. Data analysis in this study was performed based on Kim Kuthteubl's aspects of interior branding, namely: clear vision, unique story, and energy. Findings - The results of this study indicate that the interior design of the Tiara Handicraft Store has implemented the interior branding aspects of clear vision, unique story, and energy. The combination of these three aspects in the interior design of this store has supported the construction of the identity or brand of the store through the media of its interior space. This application can be seen in the selection of shapes, colors, materials for interior elements, organization of space, and arrangement of furniture and displays. An ambiance of cheerfulness, fun, and comfort has been formed with the play of bright color compositions, patterns, and materials of the interior spatial elements. In this design, space as an interior branding medium conveyed stories, messages from shop owners to visitors through the ambiance, logos, signage, and other interior elements such as the decorative Tiara Handicraft's wall of fame. Through this wall, visitors were entertained with the idea that every item created has its own story, that there is a creative process behind every artwork, and that there are job opportunities for people with disabilities, encouraging a call for social awareness. It is this story or message that uniquely distinguishes Tiara Handicraft Store from other stores in general. Novelty - This study provides insight and is expected to bring awareness to interior designers about the importance of implementing holistic interior branding in retail interior design to increase the value of their designs. Type of Paper - Review Keywords: Commercial interiors; Interior Branding; Retail space; Commercial Space, Clear Vision, Unique Story, Energy JEL Classification: D02, M31, M39.
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Dahlia Smith, Ariesta. "Place Branding: Lombok." Advanced Science Letters 21, no. 4 (2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.
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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study. The data was collected from Lombok visitors in May 2013 via a survey questionnaire. Respondents, both domestic and international visitors, were chosen using the convenience sampling method. Descriptive analysis and a one-sample t-test were used to analyze the data. This study found that there are statistical differences of brand awareness, brand image, perceived quality of, and loyalty to, Lombok as a tourism destination, thus the respondents’ visit to Lombok influenced their awareness, image perception, perceived quality of, and loyalty to, Lombok. Meanwhile, mean value differences among variables addressed different insights from each dimension of Lombok brand equity. Despite of its small number of respondents, this study provides the insight of a preliminary project for branding Lombok.
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Lipiäinen, Heini Sisko Maarit, and Heikki Karjaluoto. "Industrial branding in the digital age." Journal of Business & Industrial Marketing 30, no. 6 (2015): 733–41. http://dx.doi.org/10.1108/jbim-04-2013-0089.
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Purpose – The purpose of this paper is to describe the overall branding logic of an international industrial company operating in the renewable energy industry and to respond to calls for empirical research on how to build a business-to-business (B2B) brand in the digital age and how digital media can be used for branding. A digital branding model is also developed. Design/methodology/approach – A single case study of a company at the forefront of digital media usage is used to develop the model. The main data come from semi-structured theme interviews and from content analysis of the channels used to create a brand on the Internet. Findings – In the digital age, firms seem to benefit from having a strong market orientation and a holistic branding approach with robust integration of their different functions. Branding in the digital age not only requires strong internal communication and consistent external communication, but also positioning of the brand in topical conversations. For an industrial organization, becoming an opinion leader is a strategy well-suited to branding and can be supported by creating relevant content subsequently delivered through various social media channels. Research limitations/implications – The results of this study are based on a single case study and hence are not generalizable. Originality/value – This study is among the first to respond to the calls for empirical research on industrial brand management in the digital age and contributes to the emerging B2B branding and branding on digital age literature.
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Sim, Li-Chen. "Re-branding Abu Dhabi: From oil giant to energy titan." Place Branding and Public Diplomacy 8, no. 1 (2012): 83–98. http://dx.doi.org/10.1057/pb.2011.31.
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Sudha Sucandrawati, Ni Luh Ketut Ayu Ayu sudha, Dewa Nyoman Usadha, and I. Ketut Merta. "PERAN BRANDING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI WORD OF MOUTH MARKETING DI PERUSAHAAN LULUR SEKAR JAGAT." Jurnal Ilmiah Satyagraha 5, no. 2 (2022): 67–73. http://dx.doi.org/10.47532/jis.v5i2.453.
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Penelitian yang dilatar belakangi oleh pesatnya perkembangan dunia usaha yang disertakan munculnya pesaing yang sejenis, maka dari itu penting adanya strategi dalam mempertahankan perusahaan dengan menggunakan promosi penjualan yang tepat. Branding merupakan salah satu promosi yang mampu menciptakan reputasi yang baik dalam sebuah brand serta strategi komunikasi dari mulut ke mulut (Word of Mouth Marketing) yang baik juga mampu mempengaruhi daya beli atau keputusan pembelian oleh pelanggan. Tujuan penelitian ini untuk mengetahui peran Branding terhadap Keputusan Pembelian Lulur sekar jagat dan Pengaruh Branding terhadap Keputusan Pembelian lulur sekar jagat dimediasi oleh Word of Mouth Marketing. Penelitian ini berjenis penelitian kuantatif dengan metode survey dimana terdapat populasi konsumen-konsumen yang pernah membeli atau menggunakan produk lulur sekar jagat dan sampel yang digunakan adalah 65 orang yang ditentukan oleh teknik Nonprobability sampling. Teknik path analysis dengan bantuan regresi sederhana dan uji sobel untuk menjawab hipotesis dalam penelitian ini dengan hasil menyatakan (1) Branding berpengaruh positif dan signifikan terhadap keputusan pembelian lulur sekar jagat (2) Branding berpengaruh positif terhadap keputusan pembelian lulur sekar jagat yang dimediasi oleh word of mouth marketing. Terdapat saran untuk perusahaan yaitu diharapkan agar terus melakukan inovasi dan menjaga kualitas produk serta terus melakukan Branding terhadap produk agar dapat selalu menarik konsumen dan perusahaan sebaiknya meningkatkan media promosi sesuai dengan trend dan penggunaan teknologi terbaru dan tidak hanya mengandalkan mediasi promosi word of mouth guna meningkatkan volume penjualan perusahaan
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Mavhunga, Charles, Rangarirai Mavhunga, Dr Judith Mwenje Bindura, and Dr Dennis Maravanyika. "The Influence of African Cuisines in Tourism Branding in Zimbabwe." International Journal of Research and Innovation in Social Science VIII, no. II (2024): 810–23. http://dx.doi.org/10.47772/ijriss.2024.802057.
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Tourism has become a significant driver of economic growth and development in many countries, including Zimbabwe. As the country seeks to attract more tourists and enhance its global image, it is essential to explore the various factors that contribute to successful tourism branding. One such factor that has gained increasing attention is the influence of African cuisines on tourism branding (Basera, 2022). Zimbabwe, with its rich and diverse culinary traditions, offers a unique opportunity to examine the impact of African cuisines on tourism branding (Mhizha, 2013). The country’s cuisine reflects its cultural diversity and history, with influences from various ethnic groups and neighbouring countries (Darma, 2020). As such, the promotion and incorporation of African cuisines into the tourism branding efforts of Zimbabwe have the potential to attract a wider range of tourists and enhance the overall visitor experience.
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Kadiri, Dashnor, Morana Pap, and Bojan Baletić. "Smart city neighbourhood beyond branding." MATEC Web of Conferences 396 (2024): 14003. http://dx.doi.org/10.1051/matecconf/202439614003.
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The article aims to address strategies, and the innovation behind smart neighbourhoods in Europe by leveraging technology and data to make cities more efficient, livable, and sustainable as the current need of urban development. The article’s focus point is the assessment of project cases in Aspern (Vienna), Brainport (Eindhoven), Santa Gulia (Milan), Harbor City (Oslo), Hafen City (Hamburg), and Nordhavn (Copenhagen), to showcase the most driven factors for planning and designing smart neighbourhoods. The study explores various literature for designing smart neighbourhoods that serve as a starting point of smart city initiatives for the urban development of smart cities and should continue beyond city boundaries to entail decentralized energy generation systems, electric charging stations, electric vehicles, and storage facilities which contribute on the neighbourhoods’ development. Conversely, it was also apparent that all of the plans for smart neighborhoods are still being implemented, that there is a lot of experimentation going on, and that the neighborhoods are continuously being improved to better serve their communities. Overall, the included smart neighbourhoods have demonstrated several approaches to being intelligent and sustainable by continuously aiming to develop in higher smart levels such as providing a more sustainable and eco-friendly life for its citizens through a variety of projects. By combining these approaches, smart neighbourhoods can continue to progress, which will significantly improve the quality of life for those who live there.
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Nagaynay, Christian, and Jeongwoo Lee. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines." Sustainability 12, no. 1 (2020): 369. http://dx.doi.org/10.3390/su12010369.
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Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the perspectives of government officials and experts, which are critical in terms of policy support and direction. In order to ensure the sustainability of place branding initiatives as core parts of urban regeneration, it will be necessary to engage local development stakeholders. Hence, this study frames place branding and urban regeneration within a dialectic process involving these key actors in the Western Visayas region of the Philippines. Our results indicate sporadic, but pragmatic, perceptions of place branding that are highly focused on slogans and logos. Moreover, the commonality between place promotion and cultural and historical preservation suggests a connection between place branding and urban regeneration. Specifically, flagship construction is the most favored place branding strategy, due to its high-weighted value in terms of applicability, sustainability, and the promotion of local development. The results of this study can serve as the groundwork for policies that will bring place branding and urban regeneration strategies into the mainstream of local development planning, with particular foci on how place branding can strengthen a place’s identity and establish sustainable regeneration strategies.
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Alzaid, Deemah, and Suad Dukhaykh. "Employer Branding and Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts." Sustainability 15, no. 7 (2023): 6115. http://dx.doi.org/10.3390/su15076115.
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The main purpose of this study is to examine the impact of employer branding on employee retention and the mediating effect of the relational psychological contract between employer branding and employee retention among employees of the banking sector in Saudi Arabia. A cross-sectional survey is used to gather data from 459 employees working in the banking sector. The study findings reveal that employer branding is positively and significantly related to relational psychological contracts and employee retention. Furthermore, a relational psychological contract significantly mediates the relationship between employer branding and employee retention. The current study is considered the first to provide empirical evidence of the role of the relational psychological contract as a mediator between employer branding and employee retention. As a result, the current study will extend the employer branding literature by recognizing a new way through which employer branding impacts employee retention. Theoretical and practical implications are discussed.
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Anggarini, Desy Tri. "Faktor–Faktor yang Mempengaruhi Personal Branding dalam Membangun Citra dan Popularitas dalam Media Sosial." Business Innovation and Entrepreneurship Journal 3, no. 4 (2021): 259–68. http://dx.doi.org/10.35899/biej.v3i4.341.
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Abstrak- Personal brand is a collective representation of how a person is perceived by the public, in social media. Personal branding is promoting the strengths and uniqueness of individuals for a target audience. Personal branding has become an effective way of communication between a person and their respective publics, distinguishing them from their competitors based on their uniqueness and distinct values. The purpose of this research is a personal branding concept to become an attribute to be more professional, be able to create, promote, and develop themselves through social media. Personal branding a very easy and practical way through social media can help, open doors for personal branding and can easily find out, and get success and new career opportunities, partnerships and audiences for their work. The result of the research is that social media plays a very important role of creation of a personal brand. The better access online tools like Facebook, LinkedIn, Twitter and Pinterest and more. All media online profiles including your username, password and/or when you started recording. Pay attention to the types of posts you share through these profiles, for example on LinkedIn, share information about portfolio experts, who your people meet with each profile. on Facebook, friends, family and partners. Create content on your profile with the administration of the interpersonal organization you use. This research method is a qualitative research with a descriptive approach, because considering that personal branding research through social media is an application carried out by someone personally. The implications of the research are getting easier to get a better job, easy to get relevant company contacts and clients, industry recognition, also getting more opportunities and creating better growth of work.
 
 Abstrak– Personal brand adalah representasi kolektif tentang bagaimana seseorang dirasakan oleh publik, dalam media sosial. Personal brand adalah mempromosikan kekuatan dan keunikan individu untuk suatu target audiens. Personal branding telah menjadi cara komunikasi yang efektif antara seseorang dan publiknya masing-masing, membedakan mereka dari pesaing mereka berdasarkan keunikan dan nilai-nilai yang berbeda. Tujuan dari penelitian ini adalah suatu konsep personal branding menjadi atribut untuk lebih profesional, sehingga mampu membuat, mempromosikan, dan mengembangkan diri melalui media sosial. Personal branding suatu cara yang sangat mudah dan praktis melalui media sosial dapat membantu, membuka pintu untuk personal branding serta dapat dengan mudah mengetahui, dan memperoleh kesuksesan serta peluang karir baru, kemitraan dan audiens untuk pekerjaan mereka. Hasil dari penelitian adalah media sosial memainkan peran yang sangat penting dalam penciptaan merek pribadi. Akses yang baik dengan bantuan alat online seperti Facebook, LinkedIn, Twitter dan Pinterest dan lainnya. Semua profil media online termasuk nama pengguna, kata sandi, dan/atau kapan Anda memulai rekaman. Memperhatikan jenis pos yang Anda bagikan melalui ini profil, misalnya di LinkedIn, berbagi informasi tentang pakar portofolio, siapa pertemuan orang-orang Anda dengan setiap profil. di Facebook, teman, keluarga, dan mitra. Membuat konten di profil Anda dengan administrasi organisasi interpersonal yang Anda gunakan. Metode peneliti ini adalah penelitian kualitatif dengan pendekatan deskriptif, karena mengingat penelitian personal branding melalui media sosial adalah merupakan penerapan yang dilakukan oleh seseorang secara personal . Implikasi dalam penelitian adalah mendapatkan kemudahan memperoleh pekerjaan yang lebih baik, mudah memperoleh kontak dan klien perusahaan yang relevan, adanya pengakuan industri, juga memperoleh lebih banyak peluang serta terciptanya pertumbuhan yang lebih baik
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Phuong, Linh Nguyen, Khanh Cao Tuan, Nhuan Nguyen Duc, and Uyen Nguyen Thi. "The Impact of Absorption Capability, Innovation Capability, and Branding Capability on Firm Performance—An Empirical Study on Vietnamese Retail Firms." Sustainability 14, no. 11 (2022): 6422. http://dx.doi.org/10.3390/su14116422.
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This study aims to explore the impact of absorption capability, innovation capability, and branding capability on the performance of retailers. Using the resource-based view (RBV), this study proposes a research model on the direct impact of absorption capability, innovation capability, and branding capability on firm performance as well as the indirect impact of absorption capability on firm performance which is mediated by both innovation capability and branding capability. By surveying 201 middle and senior managers representing 201 Vietnamese retailers, PLS-SEM was used to test the hypotheses. The research results show the important role of developing innovation capability and branding capability in improving retailer performance. The findings also reveal the significant impact of absorption capability on retailers by an indirect mechanism through innovation capability and branding capability. Based on the findings, practical implications for Vietnamese retailer managers are suggested to improve their performance by strengthening and developing absorption capability, innovation capability, and branding capability.
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Bocca Della Verita, Poppy Febriana, and Ainur Rochmaniah. "Branding Assistance for MSME Snacks Through Social Media Management." KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT 6, no. 1 (2024): 29–35. http://dx.doi.org/10.30656/ka.v6i1.6995.
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The existence of technological developments can help all aspects of human life, includ-ing for business person. One place that can be utilized is social media. Social Media has a great opportunity to help MSMEs as a marketing tool for their products to a wider scope and create business competition in today's digital era. However, there are also many business person who still cannot balance their business with the arrival of the digi-talization era, as happened with "Tahu Fantasi Kuy" and "Chancaroon" MSMEs. Both of them carry out promotions in a conventional way and with unattractive product photos, so that point become an inhibiting factor for the progress of their business. By using lecture, simulation and question answer methods, this community service aims to provide businesses with an understanding of the importance of branding and online marketing in the digital era. After the mentoring activities for MSME snacks were carried out, the two business actors understood how to build business branding digitally by utilizing Instagram and presenting attractive product photos so as to create increased sales figures
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Lessa, Patrick Wendell Barbosa, and Marco Antonio de Moraes Ocke. "EXPLORINGTHE RELATIONSHIP BETWEEN PLACE BRANDING AND TECHNOLOGY: A SYSTEMATIC REVIEW." Revista Gestão em Análise 12, no. 3 (2023): 137. http://dx.doi.org/10.12662/2359-618xregea.v12i3.p137-152.2023.
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Zhao, Yuzong, Xiaotian Cui, and Yongrui Guo. "Residents’ Engagement Behavior in Destination Branding." Sustainability 14, no. 10 (2022): 5852. http://dx.doi.org/10.3390/su14105852.
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Residents play an important role in the destination branding process. Extant studies have not yet integrated analyses of residents’ engagement behavior and the factors that affect it. In this study, we investigated the influence of place identity, place brand identity, place brand commitment, and perceived benefits of tourism on residents’ engagement behavior (brand ambassadorship behavior, brand citizenship behavior) in destination branding. Derived from a sample of 380 residents of Zhouzhuang, one of China’s most important tourism destinations, the data for this research were analyzed using partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.3.2. The findings reveal that residents’ emotions towards destinations and brands and the perceived benefits of tourism significantly positively influence brand ambassadorship behavior and brand citizenship behavior. Residents’ engagement behavior in destination branding is influenced by mechanisms of social identity and social exchange. This study reveals the antecedents that affect residents’ engagement behavior in destination branding. The results also provide comprehensive insight into residents’ engagement behavior in destination branding based on social identity and social exchange theories.
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Daldanise, Gaia. "From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement." Sustainability 12, no. 24 (2020): 10399. http://dx.doi.org/10.3390/su122410399.
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The international debate on cultural heritage enhancement and cultural cross-overs, highlights the need to rethink the relationship between economy, society and territory by working on innovative urban planning and evaluation approaches. In recent times, the concept of “place branding” has become widespread in strategic urban plans, linking marketing approaches to the attractive features of places. The purpose of this study is to outline a holistic approach to cultural heritage enhancement for urban regeneration based on creative and collaborative place branding: “Community branding”. The methodology was tested in Pisticci—near Matera (Basilicata region, Italy)—starting from its historic center. As a multi-methodological decision-making process, Community branding combines approaches and tools derived from Place Branding, Community Planning, Community Impact Evaluation and Place Marketing. The main results achieved include: an innovative approach that combines both management and planning aspects and empowers communities and skills in network; the co-evaluation of cultural, social and economic impacts for the Pisticci Sustainable Urban Lab (PLUS); the writing and signing of an “urban contract” with local Municipality, research centers and PLUS hub association.
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Matwiejczyk, Anna. "Place Branding Approach within Functional Urban Areas—Evidence from Poland." Sustainability 15, no. 15 (2023): 11872. http://dx.doi.org/10.3390/su151511872.
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As people’s mobility increases, the places they inhabit are also changing, resulting, among other things, in the creation of commuter zones. The existence of such areas has contributed to the development of the concept of functional urban areas (FUAs). Such units quickly began to gain relevance on a global scale, triggering the issue of differentiating themselves from other such areas in pursuit of residents, tourists, and investors. This issue is intertwined with branding and, since FUAs are territorial units, the issue of place branding. The aim of this study was to identify the degree of involvement of Polish FUAs in marketing and place-branding activities. In this way, the following research problem has been formulated: what is FUAs’ approach to territorial marketing and place branding? A qualitative method was chosen to achieve the stated objective. Given that the adaptation of the concept of place branding in relation to FUAs is at an early stage, the exploratory nature of qualitative research was utilized in the form of in-depth interviews. The interviews were conducted between April and June 2021 among employees representing 15 FUAs in Poland. The results suggest that there is a diverse understanding of the issue of place branding but also a noticeable need to conduct extensive marketing activities. All areas pointed to the basic principle of introducing a place branding policy that is applicable in their areas, namely, responding and reacting efficiently to emerging social and economic challenges.
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Parks, Darcy, and Harald Rohracher. "From sustainable to smart: Re-branding or re-assembling urban energy infrastructure?" Geoforum 100 (March 2019): 51–59. http://dx.doi.org/10.1016/j.geoforum.2019.02.012.
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CHRISTIANSEN, JOHN K., CLAUS J. VARNES, BIRGITTE HOLLENSEN, and BIRGITTE C. BLOMBERG. "CO-CONSTRUCTING THE BRAND AND THE PRODUCT." International Journal of Innovation Management 13, no. 03 (2009): 319–48. http://dx.doi.org/10.1142/s1363919609002327.
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How do brand and product development processes interact? How do brands and branding strategies influence product development? Moreover, does a branding strategy facilitate or impede the development process? So far, research on product development has focused on the development of new products and services, whereas research on marketing and especially branding has emphasized what types of line extensions to create rather than on how to integrate brands and product development processes. The present models of the product development process mostly distinguish between the process of innovation and that which follows, and also distinguish between the company as a sender and the user as a receiver of the communicated values. In the present study we suggest an alternative understanding of the innovation process: A network process perspective (NPP) as derived from the actor network theory (ANT), is used to explore the co-created relationship between the new product development process and branding. The network process perspective is used to analyse and understand the innovation process and represents a constructivist theory that departs from an ontological assumption that the 'world' is the relations and networks among heterogeneous human and non-human actors and that these networks are not per se stable, but are created, negotiated and dynamic. This theory is especially suitable for comprehending 'branding' where the 'ing' underscores the dynamic nature of this concept and to explore the dynamics in innovation. The empirical analysis identified four incidents as critical to the co-construction of the product and the brand in two companies. The effects are measured using the framework provided by Kapferer. The present analysis indicates that branding and innovation processes are interrelated in more subtle and complex ways than indicated in prior research on the subject. It further shows that even with well-organized marketing departments, consistent branding strategies and skilled project managers, the product development process is not easily managed. The brand and the branding strategies are non-human actors among other actors in the process, and it requires skill, persistence and energy if the 'brand' wants to become an influential 'actor'. Sometimes, the processes may even be reversed.
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Dimas Rahmatulah, Manik Sunuantari, and Tamara Klicek. "Impression Management In Building Personal Branding Marco Randy." INJECT (Interdisciplinary Journal of Communication) 9, no. 2 (2025): 315–28. https://doi.org/10.18326/inject.v9i2.2165.
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Public figures employ various strategies to elevate their popularity and cultivate a specific public image. A key tactic is effective impression management. Through strategic impression management, individuals can optimize the results of their personal branding endeavors. Marco Randy, a prominent figure in the entertainment industry as an influencer, host, and radio personality, exemplifies this concept. He has successfully crafted a distinctive personal brand that sets him apart from his peers.This qualitative study, grounded in theories of impression management and personal branding, is based on in-depth interviews and observations. The research findings reveal a dichotomy in Marco Randy's personality. While he presents a public persona that is engaging and extroverted, his private self often exhibits introverted tendencies. This duality becomes apparent when he interacts with large crowds, as he may experience energy depletion and seek solitude afterward. Despite this, he is widely perceived as a friendly and approachable public figure, though he is selective about his interactions with unfamiliar individuals.
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Ribeiro, Vitor Miguel. "Pioneering paradigms: unraveling niche opportunities in green finance through bibliometric analysis of nation brands and brand culture." Green Finance 6, no. 2 (2024): 287–347. http://dx.doi.org/10.3934/gf.2024012.
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<abstract><p>This study reviews the literature focused on nation brands and brand culture through the innovative combination of latent Dirichlet allocation with a multinomial and unordered discrete choice analysis. Unlike a narrow perspective of bibliometric work, which confines itself to reviewing existing literature within a specific research domain, a broader viewpoint leverages bibliometric analysis to pinpoint potential research opportunities indicative of emerging trends in related fields. Adopting this comprehensive paradigm, the current study scrutinizes 60 articles spanning the timeframe from 1992 to 2021. The analysis discerns six prospective marketing strategies instrumental in propelling a country to global brand prominence: the synergistic integration of country-of-origin and city brands, consumption branding, materialistic branding, green branding, ideological branding, and scientific branding. Notably, environmental branding has assumed a pivotal global role post–2015, while ideological branding represents a more recent trend centered on diligent efforts to invigorate national identity systems. Empirical insights underscore the need of a multidisciplinary approach in the creation of nation brands, suggesting that distinct strategies need not be mutually exclusive. Quantitatively, it is found evidence that covering one additional environmental topic in a study increases (decreases) its likelihood of belonging to the consumption (ideology) cluster by 50.8 (50.6) percentage points, respectively. Strategic recommendations for future national endeavors emphasize the significance of becoming a Stackelberg leader in the race to generate added value. Collectively, these findings underscore that the bibliometric analysis employed to elucidate the evolution of nation brands and brand culture, typically associated with international marketing, unveils two promising niche areas for future research in green finance: <italic>green nation brands</italic> and <italic>green brand culture</italic>. The former pertains to asset allocations within green enterprises and environmental sectors, enhancing a country's symbolic commitment to the burgeoning green paradigm. Meanwhile, the later delves into the internalization of fintech development's growth and intermediary effects, fostering green innovation, energy efficiency, and green supply chains. This bottom-up approach is geared towards meeting community-based needs and presents valuable avenues for future exploration in the field of green finance.</p></abstract>
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MIRKUSHINA, Liya, Sergey DIANOV, Viktor CHEGODAEV, and Aleksandr BOVKUN. "Cultural centrism as a factor of sustainable development of Ural settlements in the XXI century." Sustainable Development of Mountain Territories 15, no. 2 (2023): 398–407. http://dx.doi.org/10.21177/1998-4502-2023-15-2-398-407.
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Introduction. The works devoted to the theme of the sustainable development of the Ural settlements show that the primary source of the culture-centrism of rural everyday practices is the forms of people's cultural activities that have historically developed in the Russian countryside. The cultural resources of the territory and the cultural activity of the population are recognized as important components of settlement systems. But they do not create a quick economic effect, so they play a secondary role. However, the development of territorial branding is an important factor in the sustainable development of rural areas. Materials and мethods. The method of content analysis was used in the work. The geography of the study was limited to the rural settlements of the Urals. Results. The applied use of original works of arts and crafts in territory branding is relevant for settlements where the results of people's cultural activities are in demand by actors in the hospitality industry. As an example, the paper cites the experience of the activities of creative groups of large villages in the Urals. An important role in the territorial branding of urban and rural settlements is played by cultural events (festivals, fairs, etc.). Vibrant cultural events are a necessary component of branding. Using ancient art is a possible way of branding. For the Ural-Siberian macro-region, these are the "Scythian-Siberian animal style" and "Permian animal style". Natural and cultural attractions are equally important means for implementing branding strategies. Discussion. When using the tools of the geocultural approach in the discussion of pilot scenarios for the development of the experience economy in rural settlements, it is necessary to be based on the semantic constructs of the concepts of "rural geoculture", "geocultural space of the village", "image of rural geoculture", "geocultural branding of the village". It seems logical to consider the geocultural branding of a rural settlement as a practice-oriented part of the geocultural strategy for the development of a rural district. Conclusion. The methodological "turn" of a number of researchers to the study of branding of cities and rural settlements through culture is due to their recognition of the culture-centricity of local communities. Currently, the cultural resources of urban and rural areas are used by stakeholders to develop the hospitality industry. Territory branding is in demand today, focusing on the promotion of urban and rural brands. Resume. It is shown that territory branding is the most important factor in the sustainable development of the Ural settlements. It has been established that it is possible to ensure the sustainable development of the potential of a rural area through the implementation of a geocultural branding strategy. The results of the research can be useful in the development of programs for the development of territories.
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Ahn, Young-joo. "City Branding and Sustainable Destination Management." Sustainability 14, no. 1 (2021): 9. http://dx.doi.org/10.3390/su14010009.
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Tiago, Flávio, Pedro Correia, Victor-Alexandru Briciu, and Teresa Borges-Tiago. "Geotourism Destinations Online Branding Co-Creation." Sustainability 13, no. 16 (2021): 8874. http://dx.doi.org/10.3390/su13168874.
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The application of brand theory to destinations has grown in the last few decades, with the destination brand personality being a viable metaphor for creating and positioning destination brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be a passive element of any tourism form or active nature tourism. However, its potential is relatively unexplored in terms of online branding. For this reason, the present study analyzes online brand image co-creation, using 300 websites related to three unique volcanic tourism destinations—Iceland, the Azores, and the Canary Islands. Three different types of sources (destination marketing organizations, commercial, and editorial websites) created these contents. The results demonstrate significant differences between the communication of the three destinations, with Iceland, where there is less aligned communication, most valuing geo elements in their communication, and the Azores, where all stakeholders communicate similar brand personality traits, displaying more aligned communication regarding brand personality. In the Canary Islands geotourism is less explored as a destination offer and is consequently less communicated. Acknowledging the different brand positioning and the parity and differentiation points among destinations with the same baseline offer—volcanic tourism—can be helpful for destination brand managers to reignite tourism and promote a unique tourism experience.
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Bohle, Martin, and Eduardo Marone. "Geoethics, a Branding for Sustainable Practices." Sustainability 13, no. 2 (2021): 895. http://dx.doi.org/10.3390/su13020895.
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In struggles for cultural leadership, advocating a paradigm helps to disseminate, for example, a style of life, thinking, or common practices. Promoting a practice, that is, branding it, includes the use of a simple name or symbol (semiotic sign). Within geosciences, the label “geoethics” refers to a school of thought that uses established philosophical concepts to promote responsible professional practices. The outcomes that are available aggregate to a more general paradigm that calls for geocentric human practices. The label geoethics also sounds like a brand for those practices. As analysis shows, the notion of geoethics is not univocal. At first sight, that feature hinders using it as a brand for geocentric practices. However, the successful branding of the concept of sustainability, as a scientific and public paradigm, indicates the opposite. Although the notion of sustainability aggregates various concepts and is not univocal, it illustrates what cultural leadership can be achieved when a concept, paradigm, and brand use the same semiotic sign (name). Therefore, it is suggested that the school of thought, Geoethics, with its dedicated reference to the specific societal use of geosciences, should also be used as a brand: geoethics, the general application of geoethical thinking to promote geocentric human practices.
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Andespa, Roni, Yulia Hendri Yeni, Yudi Fernando, and Dessy Kurnia Sari. "Sustainable Development of Islamic Banks by Creating Islamic Branding: Challenges, Importance, and Strategies of Islamic Branding." International Journal of Sustainable Development and Planning 19, no. 2 (2024): 637–50. http://dx.doi.org/10.18280/ijsdp.190221.
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Garanti, Zanete, Shiva Ilkhanizadeh, and Sotiroula Liasidou. "Sustainable Place Branding and Visitors’ Responses: A Systematic Literature Review." Sustainability 16, no. 8 (2024): 3312. http://dx.doi.org/10.3390/su16083312.
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Admittedly, tourism stakeholders become more aware of the negative impacts of tourism, and it has become increasingly important to brand and position destinations towards sustainability. The main concern is emphasizing economic, social, and environmental awareness and implementation at the destination level regarding planning and development. This paper identifies the importance of sustainable place branding as part of destination social responsibility in the current global context. The main focus is identifying visitors’ responses as part of sustainable destination marketing. The study conducts a systematic literature review by rigorously selecting 26 related articles from the 106 search results for further analysis. The study results highlight the emergence of sustainable place branding concepts in academic literature, especially after the post-pandemic period. The themes identified in the literature analysis revolve around sustainable place branding in creating unique tourism experiences and engagement that resonates with the visitors’ self-perceptions and expectations of a destination. Sustainable place branding positively impacts destination image, trust, value, and loyalty. Moreover, it can create positive visitor outcomes, such as an intention to revisit because of positive word of mouth. The article concludes with suggestions for future research, emphasizing the need to explore further sustainable place branding and its influence on visitors’ responses in the evolving landscape of global tourism.
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Escobar Uribe, Andrés, and Marlon Fernando Palacio Ríos. "The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s." Tendencias 25, no. 1 (2024): 166–90. http://dx.doi.org/10.22267/rtend.242501.245.
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The present article has as its main objective to evidence the incidence between promoting the Great Place to Work (GPTW) certification as an employer branding strategy, and the increment of recruitment in organizations that have obtained the certification. A theoretical framework of the concept of employer branding, including a research review on how the concept has evolved, as well as the GPTW Organization and the certification process is also provided. The research was carried out through a descriptive design using the IMRaD structure, in which the data collection methods were a semi-structured interview with staff of the GPTW Organization and a social media analysis of the certified organizations, using averages from the results obtained, and open coding for information analysis. Finally, the findings and conclusions are presented, the notable ones being that, just by the mere fact of being certified, does not guarantee recruitment increment and that, if there is an indirect effect in recruitment increase in these organizations, it cannot be evident in their social media or corporate website given the lack of promotion of the certification, or the lack of metrics to corroborate this incidence.
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konyi, Joseph Renson M., and Dr Silverius Cosmas Komba. "Factors Influencing Promotion Strategies towards Service Delivery among Independent Agencies in Tanzania: The Case of Dares Salaam Water Sanitation Authority (DAWASA)." International Journal of Research and Innovation in Social Science X, no. XI (2023): 337–51. http://dx.doi.org/10.47772/ijriss.2023.7011027.
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The study examined the factors influencing promotion strategies towards service delivery among public independent agencies in Tanzania. It was conducted using explanatory design since three predicting variables were identified and tested on service delivery as the dependent variable. The study was mainly conducted to examine the extent to which customer awareness influenced service delivery in DAWASA, but also to examine the extent to which business branding influenced service delivery in DAWASA. The predicting variables included customer awareness, customer increase and business branding. The survey was carried out at the Dar es Salaam Water and Sanitation Authority (DAWASA) as the selected inquiry case where primary data were collected through structured questionnaires as the instrument for data collection from a sample of 50 respondents. The information obtained was grouped in the Statistical Package for Social Science (SPSS) data sheet to generate relevant statistical measurements for presentation of results. Descriptive statistics were generated to provide description of the profile of the respondents; while the relationship between study variables was described by using correlation and multiple regression. The findings showed that two predicting variables out of three tested to the dependent variable; namely, customer increase and business branding are positive with significant outcome statistically with p<0.05. However, customer awareness has been found positive as well with insignificant effect towards service delivery as the dependent variable with p>0.05. The implication of the results is that service delivery through sales promotion strategies in Tanzania public independent agencies is influenced by customer increase and business branding. The study recommends the government to incorporate private actors in some sectors dominated by public independent agencies.
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Nuresa, Difa. "The psychology of color in business branding: how color influences purchasing decisions." Asian Journal of Multidisciplinary Research 2, no. 2 (2025): 66–75. https://doi.org/10.59613/p2bbr485.
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Color is a visual element that has a significant psychological impact on consumer purchase decisions. Color psychology in business branding plays a role in building brand identity, creating emotional associations, and increasing product appeal in the market. Various studies show that color has an influence on consumer perceptions, emotions, and behavior, so the choice of color in marketing strategies can determine the success of a brand. However, while many companies have adopted color-based strategies, there is still a gap in understanding how certain color combinations can affect customer loyalty and market preferences in the long run. This study aims to analyze the role of color psychology in business branding and its impact on consumer purchasing decisions. The method used in this study is a literature study with a qualitative approach, in which various academic sources, such as scientific journals and research reports in the last five years, are systematically reviewed to identify patterns and trends relevant to this topic. The results of the study show that color in branding not only affects visual appeal but also forms a deep emotional impression on consumers. The color red, for example, is often associated with energy and urgency, while the color blue reflects professionalism and trust. In addition, cultural and demographic factors also affect consumer perception of certain colors. Therefore, companies need to understand color psychology in more depth to design effective branding strategies and increase competitiveness in the market.
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Sutanto, Shienny Megawati, Agung Eko Budi Waspada, and Ganal Rudiyanto. "MERCHANDISE SEBAGAI PENDUKUNG VISUAL BRANDING UNTUK KEKAYAAN INTELEKTUAL LOKAL." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 2, no. 2 (2020): 231. http://dx.doi.org/10.25105/jsrr.v2i2.8236.
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<br /><div>Merchandise to support visual branding for local intellectual property merchandise as a support for visual branding for local intellectual property. Intellectual property are creative works that arise or born from human intellectual abilities can be in the form of technology, science, art and literature. These works were produced on the intellectual ability of humans through the outpouring of time, energy, thought, creativity, and taste. An intellectual property brand especially domestic brand needs a strategy</div><div>to increase their brand exposure in order to compete with international brands. building a brand image in the minds of the public are not instant and can be sufficiently done by creating and publishing a creative work alone, but through a long and continuous process. Designing merchandise is one small step towards building an image for intellectual property brand, to raise awareness and recoqnizion towards target audience. To know how merchandise can support the visual branding of intellectual property, research needs to be carried out by examining various literature specifically relating to branding, intellectual property, characteristics of yarget audiences and semiotic theory. <br /><br /><strong>Abstrak</strong><div><br />Merchandise sebagai pendukung visual branding untuk kekayaan intelektual lokal. Kekayaan intelektual merupakan kekayaan yang timbul atau lahir dari kemampuan intelektual manusia.</div><div>Karya-karya yang timbul atau lahir dari kemampuan intelektual manusia dan dapat berupa karya di bidang teknologi, ilmu pengetahuan, seni dan sastra. Karya-karya tersebut dilahirkan atau dihasilkan atas kemampuan intelektual manusia melalui curahan waktu, tenaga, pikiran, daya cipta, rasa dan karsanya. Sebuah brand kekayaan intelektual khususnya produksi dalam negeri membutuhkan strategi untuk meningkatkan paparan brand agar mampu bersaing dengan brand internasional. Membangun citra di benak khalayak bukanlah hal yang instan dan</div><div>cukup dikerjakan dengan menciptakan dan mempublikasikan sebuah karya saja, melainkan melalui rangkaian proses yang panjang dan kontinyu. Perancangan merchandise menjadi salah satu langkah kecil untuk membangun citra karya kekayaan intelektual agar lebih</div><div>dikenal oleh khalayak sasaran. Untuk mengetahui bagaimana merchandise dapat mendukung visual branding kekayaan intelektual, perlu dilakukan penelitian dengan mengkaji berbagai pustaka yang berkaitan khususnya yang berkaitan dengan branding, kekayaan intelektual, karaktertistik khalayak sasaran dan teori semiotika.</div></div>
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Camprubí, Raquel, and Ariadna Gassiot-Melian. "Advances in Tourism Image and Branding." Sustainability 15, no. 4 (2023): 3688. http://dx.doi.org/10.3390/su15043688.
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Rai, Alka, and Benjamin Nandy. "Employer brand to leverage employees’ intention to stay through sequential mediation model: evidence from Indian power sector." International Journal of Energy Sector Management 15, no. 3 (2021): 551–65. http://dx.doi.org/10.1108/ijesm-10-2019-0024.
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Purpose This study aims to explain the linkage between employer branding and employee retention; a sequential mediation is hypothesized, where it is proposed that the relationship between employer branding and employee retention is sequentially mediated by person–organization fit (P-O fit) and organizational identification. Design/methodology/approach The sample belongs to 224 executive-level employees of the Indian power sector organization. The sequential mediation model is tested by using SPSS macro command of Preacher and Hayes. Findings The findings established that the relationship between employer brand and employees’ intention to stay is sequentially mediated by P-O fit and organizational identification. Practical implications The findings emphasize the role of employer brand on constructs such as P-O fit, organizational identification and intention to stay. In addition, the established mechanism emphasizes the role of P-O fit to realize the benefits such as organizational identification and employee retention. Originality/value Internal branding efforts may have a major impact on workforce attitude and behavior including engagement, job performance and retention. “Yet studies of the positive impact of employer brand on employee attitudes and behaviors, or of the factors that shape employer brand, are rare” (Charbonnier-Voirin et al., 2017, p. 2). Along the line of such gap, this study has taken up to test the unexplored sequential mediation mechanism between employer brand and employees’ intention to stay through P-O fit and organizational identification.
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Huertas, Assumpció, Antonio Moreno, and Jordi Pascual. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?" Sustainability 13, no. 19 (2021): 10953. http://dx.doi.org/10.3390/su131910953.
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Smart cities and smart tourism destinations integrate technological infrastructures and end-user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart content present in the tourist and non-tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strategically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evincing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.
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Adhurjya, Subham, Sourabh Meshram, Akarsh P. Nair, and S. Premlatha. "A Study on Geo-Branding of Bishnupur Through Cultural Heritage." International Journal for Research in Applied Science and Engineering Technology 10, no. 10 (2022): 1084–88. http://dx.doi.org/10.22214/ijraset.2022.47134.
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Abstract: Geo-branding is a marketing tool, which can drive visibility and mileage with the advancement of technology. Technology integrated marketing enables connectivity across the globe creating awareness and influence. Destinations can be a strategic tool for positioning brands. This study focuses on Geo-branding as a marketing tool to position the brand Bishnupur in tourists' minds. The purpose of the study is to reinforce local identities to broaden market share. The methodology adopted for the study includes explorative research. A simple random sampling technique was adopted. Our analysis focuses on the differentiating factors about Bishnupur and the possible perception gaps. Statistical analysis includes correlation and regression techniques. The recommendations are based on the research findings.
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Dianova, Yuliya Viktorovna, and Sergei Aleksandrovich Dianov. "Funfair past and present for geocultural branding of Ural cities." Человек и культура, no. 3 (March 2020): 60–72. http://dx.doi.org/10.25136/2409-8744.2020.3.32836.
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The subject of this research is the funfair past and present for geocultural branding of Ural cities. The object is the geocultural potential of small historical Ural cities &ndash; Irbit and Krasnoufimsk. In the course of study it was established that in modern urban space there are noticeable creative initiatives that demonstrate an alternative vision of image of the city and its local communities (production, consumer, artistic). It is underlined that geocultural resources of the city is a fusion of particular natural-landscape and sociocultural resources that permanently &ldquo;provoke&rdquo; arrangement of a situation for a creative action &ndash; determination of latent capabilities of these resources and their subsequent utilization for the purpose of testing new promising suggestions, are useful for artistic self-expression, as well as mending an effective strategy for geocultural branding of the city. Solution of the indicated problems leans on the concept of geocultural branding of the city and territories in the forma that it was described in scientific writings of D. N. Zamyatin, as well as on the theory of creative city of C. Landry, namely the thesis on creative action. The scientific novelty consists in demonstration of potential application of the concept of geocultural branding to a funfair action. Shifting away from the traditional understanding of designation of funfair, its recognition as the generator of &ldquo;creative energy&rdquo; of the city, the center of cultural and artistic activity of the people, allows finding consensual solutions between the local authorities, business communities and creative groups.
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Fawahan, Lian, and Ita Marianingsih Purnasari. "Membangun Branding Produk UMKM Melalui Media Sosial Tiktok." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 2 (2021): 280–89. http://dx.doi.org/10.47467/alkharaj.v4i2.627.
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The occurrence of the Covid-19 pandemic makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very rapid for making MSMEs demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In 2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power. This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. 
 Keywords: MSMEs, Branding, TikTok