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Dissertations / Theses on the topic 'Energy drink'

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1

Luneke, Aaron. "Energy Drink Expectancies Among College Students." University of Toledo / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=toledo154115206300839.

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Ohanessian, Natalie. "Developing a green tea based natural energy drink /." Click here to view, 2009. http://digitalcommons.calpoly.edu/fsnsp/1.

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Thesis (B.S.)--California Polytechnic State University, 2009.<br>Project advisor: Hany Khalil. Title from PDF title page; viewed on Jan. 14, 2010. Includes bibliographical references. Also available on microfiche.
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Chen, May. "Effects of Chronic Energy Drink Consumption on Cardiometabolic Endpoints." Scholarly Commons, 2020. https://scholarlycommons.pacific.edu/uop_etds/3674.

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Background: Since its introduction in the early 2000s, energy drinks have become increasingly popular among an extensive range of consumers, including adolescents and young adults. Currently, the United States Food and Drug Administration (FDA) does not regulate the formulation of energy drinks, which may vary widely in the amounts of caffeine and sugar, as well as various types of supplements. Recent reports of severe and fatal adverse effects related to energy drinks have led to growing concerns on the safety of energy drink consumption. Objective: This study aimed to investigate the effects
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Downing, Jason J. "Effects of a commercially available energy drink on anaerobic performance." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003083.

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Koen, Gerhardus Ignatius. "An analysis of Red Bull energy drink and the strategic marketing process during the first 10 years and the energy drink market in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/5538.

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Thesis (MBA (Business Management))--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: Red Bull is probably one of the most interesting brands ever created. Since its launch in Austria in 1986 and the launch in South Africa in November 1997, Red Bull has caused a stir. Dietrich Mateschitz created Red Bull after visiting Thailand and seeing the taxi drivers drinking syrup called Kraling Daeng. He took this mixture to his home country and started to develop something more acceptable to the Western taste. The Red Bull brand was developed and built by firstly developing the taste, then designing
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Ward, Alyson C. "The Impact of Knowledge, Attitude, and Peer Influence on Adolescent Energy Drink Consumption." DigitalCommons@USU, 2009. https://digitalcommons.usu.edu/etd/465.

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Adolescents are labeled as sensitive to caffeine, though despite this predisposition, consumption is high among this population. Energy drinks are a current trend in soft-drink-like beverages and are marketed to 11-35 year olds. However, unlike soft drinks, energy drinks are not regulated by the Food and Drug Administration, and therefore do not have to limit their caffeine content. This cross-sectional, correlational study sought to identify the role that knowledge, attitudes, and peers play in adolescent energy drink consumption. Adolescents (n = 199), ages 18 to 21, at a university in the
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Hirschfelder, Benedikt. "Effects of content marketing on attitude formation in the South African energy drink market." Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/20259.

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The rapid technological innovation of the last decade has altered the way people understand and communicate information. The internet specifically has made possible unprecedented access to information which has added another dimension to consumer and marketing practitioner behaviour. The most salient consequence of these developments in the marketing communication arena has been the transition from domination by the marketing practitioner to that of the consumer. More precisely, the huge product variety and the access to non-commercial information in terms of user-generated content gives the c
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Monk, David. "Superpowers in a Can: A Visual Journey through Energy Drink Posts on Social Media." Thesis, Curtin University, 2019. http://hdl.handle.net/20.500.11937/81768.

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This research addresses the problem of how energy drink brands such as Red Bull, Monster Energy and V Energy communicate to their target audience of young people aged 18-30 on Instagram and Pinterest. To address this a qualitative netnography was conducted asking 8 participants to choose the images that they find engaging. The results was 138 individual images gathered which was further reconstructed in visual storylines and into brand archetypes to demonstrate the psychological drivers in play when they interpret them.
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Jay, Sarah. "The impact of a caffeinated energy drink on sleep following a period of extended wakefulness /." Title page and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09SB/09sbj421.pdf.

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10

Richards, Gareth. "Caffeinated energy drink use in adolescents and young adults : associations with mental health, academic performance, and problem behaviour." Thesis, Cardiff University, 2016. http://orca.cf.ac.uk/96262/.

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Caffeinated energy drinks have become a cause for concern, with numerous mainstream media accounts relating their usage to undesirable outcomes. This thesis aimed to investigate the accuracy of such claims, and more specifically, to determine whether the consumption of these products is associated with stress and mental health problems, disruptive behaviour, and low academic attainment. The research carried out here also took a novel approach by investigating energy drink use both in isolation and in combination with a number of other dietary variables (e.g. cola and chewing gum consumption, b
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GREEN, BROOKE A. "THE CONSEQUENCES OF ALCOHOL MIXED WITH ENERGY DRINK (AMED) USE IN COLLEGE STUDENTS WITH ATTENTION-DEFICIT/HYPERACTIVITY DISORDER (ADHD)." VCU Scholars Compass, 2016. http://scholarscompass.vcu.edu/etd/4435.

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College students with ADHD, but especially those who consume alcohol, may be at jeopardy for experiencing negative educational and occupational outcomes, problematic substance use, criminal offending, and sexual victimization. Alcohol mixed with energy drink (AmED) use is widespread across college campuses and associated with many of these same problematic outcomes. The risk of experiencing these consequences for college students with ADHD may be exacerbated by AmED use given its unique relationship, above and beyond alcohol use, with these variables. This study sought to examine relationships
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Rodriguez-Sanchez, Nidia. "Hydration and fluid balance : studies on body composition, drink formulation and ageing." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/25390.

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The thesis reports on 6 studies (2 of which were part of a multi-centre trial) examining hydration and fluid balance. The first study described in this thesis investigated the impact of hydration status on Dual energy x-ray absorptiometry (DXA) and other methods that are popular tools to determine body composition in athletes. We observed that it is important to ensure a euhydration when assessing body composition, particularly when considering changes associated with nutritional or exercise interventions. The second and third studies reported identified beverages that promote longer term flui
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Buchanan, Julia K. "ENERGY DRINK CONSUMPTION (WITH AND WITHOUT ALCOHOL) AND ITS RELATIONSHIP TO RISKY BEHAVIOR, RISK AWARENESS, AND BEHAVIORAL INTENTION IN COLLEGE STUDENTS." UKnowledge, 2012. http://uknowledge.uky.edu/khp_etds/5.

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The purpose of this study was to assess the relationships between energy drink consumption (with and without alcohol) and other risky behaviors; students’ overall awareness level of the risks for consuming energy drinks; and overall behavioral intention to consume energy drinks among college students at the University of Kentucky. A total of 277 students enrolled during the Spring 2012 semester responded to the online survey, 46.5% (n=129) of which were considered energy drink users. Students classified as energy drink users participated in other risky behaviors more often than non-users (p=0.
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Gwacham, Nnamdi I. "Acute Effects of AdvoCare Spark® Energy Drink on Repeated Sprint Performance and Anaerobic Power in NCAA Division I Football Players." DigitalCommons@USU, 2011. https://digitalcommons.usu.edu/etd/1055.

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Consumption of supplements and energy drinks is common among athletes; however, there is a lack of research on the efficacy of energy drink consumption before and during short-duration, intense exercise. The purpose of this research was to investigate the acute effects of a low-calorie, caffeine-taurine, energy drink (AdvoCare Spark®) on repeated sprint performance and anaerobic power in National Collegiate Athletic Association Division I football players. Twenty well-trained Division I football players (age: 19.7 ± 1.8 years, height: 184.9 ± 5.3 cm, weight: 100.3 ± 21.7 kg) participated in a
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Juršytė, Daina. "Gaiviųjų energinių gėrimų vartojimo paplitimas Vilniaus miesto 5-10 klasių mokinių tarpe ir jų žinios apie šiuos gėrimus." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20140627_170439-25508.

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SANTRAUKA Raktažodžiai: energinis gėrimas, kofeinas, taurinas, vaikai, perdozavimas, alkoholis. Darbo tikslas. Nustatyti gaiviųjų energinių gėrimų vartojimo paplitimą Vilniaus miesto 5-10 klasių mokinių tarpe ir įvertinti jų žinias apie šiuos gėrimus. Metodai. Tyrimas atliktas anoniminės anketinės apklausos būdu. Anketą sudarė 35 klausimai. Apklausti 1837 trylikos Vilniaus miesto ugdymo įstaigų 5 – 10 klasių mokiniai. Surinktų anketų duomenys buvo apdoroti naudojantis statistinio paketo SPSS 17.0 versija. Kokybiniams dydžiams tirti, požymių homogeniškumui grupėse tikrinti, ryšiui tarp kintamųj
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Alt, Rainer. "Electronic market research and the impact of consumerization." Universität Leipzig, 2014. https://ul.qucosa.de/id/qucosa%3A35784.

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Syrovátková, Anežka. "Analýza komunikační strategie společnosti Red Bull ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262000.

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In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull.
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Blomstrand, Hanna, Pernilla Sofia Lejdström, and Mattias Johansson. "Köpbeteende av energi- och funktionsdryck : Hur attityd och hälsorisker påverkar konsumtionen." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26616.

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Vår uppsats undersöker och behandlar digital marknadsföring, attityd och medvetenheten om de hälsorisker som är förenade med energi- och funktionsdrycksbranschen. Idag är konsumtionen av energi- och funktionsdryck omdiskuterad, i Sverige har flera företag aktivt valt att marknadsföra sina produkter som en funktionsdryck riktad till träning istället för den ”vanliga” energidrycken. Olika marknadsföringsstrategier används aktivt för att skapa relationer med sina konsumenter och kunder, allt vanligare blir det att företag använder sig specifikt av sociala medier. Syftet med vår undersökning är at
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Skeen, Michael P., and L. Lee Glenn. "Imaginary Link Between Alcoholism and Energy Drinks." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/7505.

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Kuptanon, Suratssawadee, and Thanathorn Pichittachakul. "“Changing consumer’s attitude of energy drinks in Thailandmarket”-A case study of Thai consumer behavior toward energy drinks-Master Thesis in Business Studies." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12526.

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Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. Acase study of Thai consumer behavior toward energy drinks. Authors: Suratssawadee Kuptanon (870113)Thanathorn Pichittachakul (831226) Supervisor: Peter SelegårdProblem: How to change the attitude of Thai young adult consumer regarding toenergy drink? Purpose: To describe and analyze the attitude of Thai young adult consumer thateffect to the energy drink market in order to develop and change theirattitude in the positive way. Furth
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Emtfors, Sandra, Lisbeth Holgersson, and Robert Friedrich. "Smaksatt proteinberikad havredryck : en vegetabilisk dryck fri från allergener." Thesis, Högskolan Kristianstad, Sektionen för lärande och miljö, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10753.

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Det kommer ständigt nya studier med olika hälsoråd angående kosten och fysiskaktivitet om hur vi ska undvika fetma, högt blodtryck samt hjärt- och kärlsjukdomar.Intresset av proteinets effekt på uppbyggnad av muskelmassa vid fysisk aktivitet harökat. Detta har medfört ett stort urval av olika drycker med proteintillskott påmarknaden, främst ur animaliskt ursprung.Syftet med detta examensarbete var att ta fram en vegetabilisk proteinberikadhavredryck som förväntas hjälpa kroppen vid återhämtning. Arbetet innebar att utvecklaett recept baserat på de Nordiska Näringsrekommendationer 2004 (NNR) me
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Faris, Nameer Nassir. "ENERGY DRINKS: FACTORS THAT INFLUNCE COLLEGE STUDENTS' CONSUMPTION." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/theses/1399.

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The purposes of this study were: To assess factors that influence energy drink consumptions among college students. To analyze the reasons behind consuming energy drinks as well as the reasons for not consuming them. And to evaluate the participants' knowledge regarding energy drinks' ingredients, safety, and side effects. A total of 417 undergraduate students who registered in 101 general education classes during the Fall 2013 semester at the departments of Health Education, Kinesiology, and Nutrition at Southern Illinois University at Carbondale participated in the study. Energy drink use wa
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Waleetorncheepsawat, Wararat, and Viroj Asiraphot. "A study of attitudes towards energy drinks in Thailand." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6484.

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Wood, Melissa A. "The effects of caffeine on ratings of perceived exertion and completion times in a 1.5-mile run test in college-aged males /." Read thesis online, 2007. http://library.uco.edu/UCOthesis/WoodMA2007.pdf.

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Chesnut, Lauren. "Raising a monster army : energy drinks, masculinity, and militarized consumption." Bowling Green, Ohio : Bowling Green State University, 2010. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1268945838.

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Chesnut, Lauren J. "Raising a Monster Army: Energy Drinks, Masculinity, and Militarized Consumption." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1268945838.

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Kobzová, Lucie. "Návrh na zlepšení marketingového řízení firmy Red bull." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376774.

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My master’s thesis from marketing area is focused on marketing management of Red Bull Company, which is world leading energy drink producer. My work should improve marketing management of the firm and suggest new ways of marketing communication, the way of addressing consumers and non-consumers of Red Bull energy drink. The results of this master’s thesis will be suggested to the management of Red Bull Company for implementation into praxis.
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Mason, C. "Impact of the sensory and postprandial properties of energy drinks on cognition." Thesis, University of Nottingham, 2012. http://eprints.nottingham.ac.uk/14459/.

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The impact of energy drinks and their ingredients on cognitive functioning has been of considerable scientific interest in recent years; however studies investigating cognitive effects of energy drink consumption have centred on the postprandial impact, that is the influence of their ingredients once absorbed into the blood. It is possible however, that sensory perception of these drinks, or their ingredients can influence cognition. The four studies outlined in this thesis aim to examine the influences of sensory perception of energy drinks in human volunteers and compare these with the effec
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Lee, Cynthia. "The Effect of Energy Drinks on Cardiovascular Variables: A Randomized Controlled Trial." Scholarly Commons, 2019. https://scholarlycommons.pacific.edu/uop_etds/3635.

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Many studies have investigated the effects of energy drinks on cardiovascular parameters. These studies were typically conducted with high volume (32 ounces) energy drinks and have demonstrated association with QT prolongation and blood pressure elevation after consumption. Currently, there is inconclusive evidence with lower volume energy drinks. This study intends to evaluate the effects of the largest commercially available energy drink can (24 ounces) in the United States on cardiovascular parameters compared with placebo arm. A randomized, double-blinded, placebo-controlled, crossover tr
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Kinnear, Marise. "Sensory perception of different acidulants in flavoured sports drinks." Diss., Pretoria ; [s.n.], 2008. http://upetd.up.ac.za/thesis/available/etd-01292009-171015.

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Fridh, Mikael, and Simon Krüger. "Kaffe och energidryck : Den sociala utvecklingen och konsumtionen av koffein." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-33319.

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Kaffet började ursprungligen konsumeras för koffeinets effekter, vidare utvecklades kaffet och blev en social dryck. Kaffe spreds runt hela världen och koffeinet användes som tillsatts i energidryck och andra livsmedel. Syftet är att undersöka utvecklingen av koffeinets konsumtionsmönster och sociala roll i kaffe och energidryck. Arbetet är en litteraturstudie baserad på fyra vetenskapliga artiklar som samlats in genom två olika databaser. Urvalet av artiklar skedde med hjälp av förbestämda kriterier. Resultatet visar att koffein i dryck ger njutningsfyllda effekter men även bieffekter finns.
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Curtiss, Chase Camden. "The effects of sugar and sugar-free energy drinks on simple and choice reaction time." Thesis, Wichita State University, 2008. http://hdl.handle.net/10057/2025.

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The aim of the present study was to determine differences in reaction time resulting from the ingestion of three caffeine containing beverages. Six low-caffeine consuming college students (25.2 + 7.0 years) were recruited to participate in this study. The participants were tested for simple and choice reaction time prior to consuming Red Bull Energy Drink, Sugar-free Energy Drink, Mountain Dew soft drink or no drink and 60 minutes following the consumption of the product. Participants participated in all four conditions and were tested over a two week period with at least 48 hours between sess
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Curtiss, Chase Camden Patterson Jeremy A. "The effects of sugar and sugar-free energy drinks on simple and choice reaction time." A link to full text of this thesis in SOAR, 2008. http://hdl.handle.net/10057/2025.

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Woolsey, Conrad L. "A study of NCAA division I athletes on the use and the effects of combining alcohol & energy drinks." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4869.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 18, 2007) Vita. Includes bibliographical references.
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Matumoto, Marise Sano Suga. "Avaliação in vitro das alterações superficiais do esmalte dentário de dentes permanentes submetidos à ação de bebidas energéticas." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/23/23132/tde-13042009-102845/.

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O consumo crescente de refrigerantes e sucos de frutas e seu possível efeito danoso sobre as estruturas dentais têm despertado grande interesse na Odontologia contemporânea. Dentre os principais efeitos ocasionados pela ação freqüente destas bebidas carbonatadas sobre o esmalte dentário pode-se citar as erosões. O objetivo deste estudo foi verificar o potencial erosivo dos energéticos comercializados no mercado nacional quanto ao seu pH e capacidade tampão e analisar quantitativamente as alterações promovidas na superfície do esmalte dentário de dentes permanentes. Para avaliação do pH e capac
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Hidalgo, Acuña Nataly Celia. "Comparación in vitro de la microdureza y rugosidad del cerómero antes y después de su exposición a una bebida energizante." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/651633.

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Objetivo: Comparar in vitro la microdureza y rugosidad superficial del cerómero antes y después de su exposición a una bebida energizante. Materiales y métodos: Este estudio fue de tipo experimental in vitro. Se evaluaron 20 discos tipo cilíndricos (6 mm de altura y 4 mm de ancho) del cerómero SR Adoro® divididos en dos grupos para evaluar la microdureza superficial y rugosidad superficial. El desafío erosivo se realizó por 30 minutos/1 vez/ 5 días con la bebida Red Bull®. El análisis estadístico que se utilizó para evaluar la microdureza superficial fue la prueba de Wilcoxon. Sin embargo,
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Petrilli, Renèe Marcia. "Alertness, sustained attention, and perception during 24 hours of wakefulness : the effects of fatigue and functional energy drinks on human decision-making /." Title page, table of contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09HS/09hsp495.pdf.

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Naude, Rall. "Positioning of the Red Bull brand in the future markets of South Africa." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/80493.

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Thesis (MBA)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: The Red Bull brand has been in the international market since 1992 and entered the South African market in 1997. The company has seen phenomenal growth in the South African market, selling in excess of 39 million cans in South Africa during 2010. The brand created the energy drink category for the Western world. Red Bull grew the energy drink category in South Africa (SA) and with growth in profits and turnover, competitors entered the energy drink category. According to the brand strategy, the positioning of the Red Bull brand
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Patočková, Klára. "Charakterizace nápojů a doplňků stravy obsahujících kofein." Master's thesis, Vysoké učení technické v Brně. Fakulta chemická, 2014. http://www.nusl.cz/ntk/nusl-217065.

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This master thesis is focused on characterization of some energy drinks and formulation of their modified composition. The theoretical part was focused on summary of energy drinks and some of their natural components - guarana, goji as well as on techniques of encapsulation. In the experimental part concentrations of caffeine, vitamin C, polyphenols and carbohydrates in commercially purchased drinks was evaluated. Subsequently, three kinds of particles (particles with caffeine, particles with guarana and particles with guarana and goji) by 6 different techniques were prepared. The efficiency o
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Besperát, Tomáš. "Marketingová strategie značky BIG SHOCK!" Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149847.

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Diploma thesis analyses current marketing strategy of Big Shock! brand, active on the energetic products market. It includes competition monitoring, consumer behaviour study and the latest trends on the energy drinks market in the Czech Republic. Part of the thesis is based on my own quantitative on-line research among energy drinks consumers. The conclusion contains current strategy analysis and some recommendations ensuing either of the market development and research made.
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Vysoká, Marie. "Vývoj energetických nápojů nového typu s obsahem přírodních aktivních složek." Master's thesis, Vysoké učení technické v Brně. Fakulta chemická, 2017. http://www.nusl.cz/ntk/nusl-316171.

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The aim of this thesis is the development and preparation of a new energy drink. The theoretical part of the thesis focuses on the comparison of the drinks available in market, the presentation of the main active ingredients and the proposal of enriching the new energy drink. It also describes the possibility of using an encapsulation and the method used to determine specific compound in energy drink or encapsulated particles. In the experimental part of the work, at the beginning, the main content of energy drinks were characterized, for instance caffeine, sugar, polyphenol and vitamin C. Sub
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Rabello, Renata da Silva Quaresma. "Qual é o risco do consumo combinado de bebidas energéticas e etanol? Efeitos comportamentais em camundongos adolescentes." Universidade do Estado do Rio de Janeiro, 2015. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=9442.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>O uso combinado de etanol e bebidas energéticas tem aumentado entre adolescentes. Além disso, estudos epidemiológicos indicam que o co-uso aumenta a probabilidade de consumo abusivo e dependência de etanol. Apesar disso, pouco se sabe sobre as consequências neurocomportamentais da co-exposição no cérebro adolescente. Este estudo tem como objetivo avaliar o curso temporal dos efeitos agudos da exposição à bebida energética e/ou etanol na atividade motora e ansiedade no teste de campo aberto, como também, os efeitos agudos ou prolon
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Arbulú-Zumaeta, Piero, and Claudia-Cecilia García-Román. "Estudio de pre-factibilidad para la implementación de una planta de producción de bebidas energizantes a base de caña de azúcar." Bachelor's thesis, Universidad de Lima, 2016. http://repositorio.ulima.edu.pe/handle/ulima/3490.

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El presente estudio de prefactibilidad tiene como objetivo principal el establecer la viabilidad técnica, económica, social y de mercado para la implementación de una planta destinada a la elaboración de bebidas energizantes a base de caña de azúcar y manzana; para lo cual se realizó el análisis de los aspectos determinantes,<br>Trabajo de investigación
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Janek, Alicja. "Analysis of Red Bull's Strategy and its Association with Extreme Sports." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162609.

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Sports marketing is divided into three sectors: marketing of a sport, marketing products and services through sports and promotion of a sport to the public. This thesis is mostly referring to marketing through sport, and its analysis of a very unique and innovative organization. Red Bull GmbH is a leader within the dynamic area of energy drinks, a fast-growing area of the beverage sector. The objectives of this thesis are to show how Red Bull develops its marketing strategy and identify the principles and processes involved, to describe the tools and techniques used in their marketing and show
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Tallis, J. "Effects of physiological caffeine concentration on isolated skeletal muscle force, power and fatigue resistance." Thesis, Coventry University, 2013. http://curve.coventry.ac.uk/open/items/456841df-8168-4338-9877-61b3ec64de52/1.

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Caffeine is the most widely consumed socially acceptable drug in the world and is commonly used for its ergogenic properties with demonstrated performance enhancing effects in endurance, power and strength based activities. Despite a wealth of evidence concluding a caffeine induced performance benefit, the direct effects of the drug on peripheral physiological processes have not been fully examined. Early works showed high dose caffeine has direct force potentiating effect on skeletal muscle, a notion that has only recently been confirmed by James et al. (2005) to also occur at a maximal human
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Maticorena-Balvín, Fiorella, and Karol-Patricia Larrauri-Rojas. "Estudio de prefactibilidad para la instalación de una planta productora de bebidas nutritivas a base de quinua, kiwicha y naranja." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/4264.

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El tema a desarrollar en la presente investigación, se refiere a la elaboración de una bebida a base de quinua, kiwicha y naranja con gran contenido de nutrientes. Este producto está desarrollado para las personas que cuidan su salud y disfrutan de aquellos productos nutritivos que contribuyan a una dieta equilibrada.<br>The subject to be developed in the present investigation, refers to the elaboration of a drink with quinoa, kiwicha and orange with great content of nutrients. This product is developed for people who take care of their health and enjoy those nutritious products that contribut
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Eckschmidt, Frederico. "Efeitos do consumo de álcool combinado a bebidas energéticas (AmED) entre motoristas de caminhão no Estado de São Paulo: uma combinação de risco." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/5/5137/tde-04022016-102843/.

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INTRODUÇÃO O consumo de álcool combinado com bebidas energéticas (AmED) tem se mostrado associado tanto a um padrão pesado de ingestão de bebidas alcoólicas, quanto a comportamentos de risco no trânsito (CRTs) entre jovens adultos. Devido ao grave impacto causado pelas incapacidades e mortes no trânsito serem decorrentes de comportamentos previsíveis e em grande parte evitáveis, o presente estudo procura investigar a influência do consumo de AmED sobre os comportamentos de risco no trânsito entre os motoristas de caminhão. MÉTODOS Dados de uma amostra de profissionais que trafegavam pelas rodo
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García, Raggio Luis Felipe, and Romero Llushve Honshely Vásquez. "El impacto del valor del contenido hedónico en el compromiso de la marca del consumidor de bebidas energizantes." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655897.

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El presente trabajo de investigación pretende poder analizar las relaciones que existen entre las variables Valor de contenido hedónico, boca a boca electrónico (eWOM), Interactividad de la marca (BI) y el Compromiso de la marca del consumidor (CBE) dentro de la categoría de bebidas energizantes, en donde el uso y promoción del contenido de valor se trabaja y difunde principalmente por redes sociales afines a consumidores jóvenes dado los estilos de vida activos y ocupados que suelen llevar. Asimismo, la metodología que se va a utilizar en la cuantificación para las hipótesis serán con técnica
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Zídková, Anežka. "Stanovení sladidel a konzervantů v energetických nápojích metodou HPLC." Master's thesis, Vysoké učení technické v Brně. Fakulta chemická, 2019. http://www.nusl.cz/ntk/nusl-401842.

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This master´s thesis is focused on simultaneous determination of sweeteners and preservatives in energy drinks by liquid chromatography coupled with DAD and ELSD detection. The method was optimized for determination of aspartame, acesulfame K, saccharin, sucralose, steviol glycosides, benzoic acid and sorbic acid. Analyses were carried out on the Poroshell 120 EC-C18 column (4.6 x 150 mm, 2.7 m, Agilent) using mixture of methanol, acetone and water with formic acid and trimethylamine as a gradient mobile phase at a flow rate 0,5 mL•min-1. Validation parameters were determined (limit of detecti
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WU, PEI-LING, and 吳珮綾. "Evaluation of Anti-fatigue Properties of Energy Drink." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2zpg3f.

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