Relevant bibliographies by topics / Energy sector branding

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  1. Journal articles
  2. Book chapters
  3. Conference papers

Academic literature on the topic 'Energy sector branding'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Energy sector branding"

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Alzaid, Deemah, and Suad Dukhaykh. "Employer Branding and Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts." Sustainability 15, no. 7 (2023): 6115. http://dx.doi.org/10.3390/su15076115.

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The main purpose of this study is to examine the impact of employer branding on employee retention and the mediating effect of the relational psychological contract between employer branding and employee retention among employees of the banking sector in Saudi Arabia. A cross-sectional survey is used to gather data from 459 employees working in the banking sector. The study findings reveal that employer branding is positively and significantly related to relational psychological contracts and employee retention. Furthermore, a relational psychological contract significantly mediates the relati
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Rai, Alka, and Benjamin Nandy. "Employer brand to leverage employees’ intention to stay through sequential mediation model: evidence from Indian power sector." International Journal of Energy Sector Management 15, no. 3 (2021): 551–65. http://dx.doi.org/10.1108/ijesm-10-2019-0024.

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Purpose This study aims to explain the linkage between employer branding and employee retention; a sequential mediation is hypothesized, where it is proposed that the relationship between employer branding and employee retention is sequentially mediated by person–organization fit (P-O fit) and organizational identification. Design/methodology/approach The sample belongs to 224 executive-level employees of the Indian power sector organization. The sequential mediation model is tested by using SPSS macro command of Preacher and Hayes. Findings The findings established that the relationship betwe
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Bondarenko, V. A., T. S. Popova, and A. A. Popov. "Study of causes and possible solutions to the problem of specialist shortage in the Russian energy industry with the involvement of HR-branding." Global Nuclear Safety 48, no. 3 (2023): 96–106. http://dx.doi.org/10.26583/gns-2023-03-09.

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This paper aims to identify the problems that mediate the shortage of specialists in the energy sector in Russia. The article analyzes the situation related to the insufficient popularity of engineering education among applicants, which leads to the risk of under-enrollment of students by universities within the budget enrollment control figures, which mediates difficulties in providing the quantitative parameter of the required specialists. Reduction of points for admission to technical profiles by universities leads to the attraction of applicants who do not demonstrate a conscious choice of
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Cipollaro, Maria, Sara Fabbrizzi, Veronica Alampi Sottini, Bruno Fabbri, and Silvio Menghini. "Linking Sustainability, Embeddedness and Marketing Strategies: A Study on the Craft Beer Sector in Italy." Sustainability 13, no. 19 (2021): 10903. http://dx.doi.org/10.3390/su131910903.

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This paper proposes an in-depth analysis of the branding strategies implemented by agricultural craft breweries in Italy. For small-scale companies operating in the emerging craft beer sector, effective branding strategies play a key role in differentiating themselves from their competitors and gaining competitive advantages. The paper focuses on the concept of sustainability and its relation to Neolocalism. In addition, the paper analyses to what extent the craft brewing companies leverage the status of agricultural craft breweries. A mixed-method approach is adopted in the analysis. A Web Co
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Naef, Patrick. "Resilience as a City Brand: The Cases of the Comuna 13 and Moravia in Medellin, Colombia." Sustainability 12, no. 20 (2020): 8469. http://dx.doi.org/10.3390/su12208469.

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In Medellin, during this last decade, the municipality and the private sector have been very active in the reconstruction of the city’s war-torn image. With the acknowledged objective of attracting foreign investments and tourists, the second city of Colombia has been consecutively branded as “innovative”, “smart”, “sustainable” and lately as a “resilient city”. Since 2016 and the integration of the city as one of the first members of the “100 Resilient Cities” network pioneered by the Rockefeller Foundation, Medellin’s authorities have emphasised “urban resilience” as a core value of the city
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Han, Meiling, Martin de Jong, and Minghui Jiang. "City Branding and Industrial Transformation from Manufacturing to Services: Which Pathways do Cities in Central China Follow?" Sustainability 11, no. 21 (2019): 5992. http://dx.doi.org/10.3390/su11215992.

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A potentially attractive way for cities to maintain economic growth while reducing environmental harm is to let their production structures undergo industrial transformation, a process otherwise known as ecological modernization. This attraction lies mainly in the fact that residents, visitors and corporations prefer clean air, water and soil as a milieu to invest their resources in. Municipal governments can use city branding as an important instrument to force off such a transformation, if it is taken as a point of departure for the adoption of a strategy to which they are deeply committed a
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Hakam, Dzikri Firmansyah, Fajar Nurrohman Haryadi, Harry Indrawan, et al. "Analyzing Current Trends in Career Choices and Employer Branding from the Perspective of Millennials within the Indonesian Energy Sector." Energies 17, no. 11 (2024): 2570. http://dx.doi.org/10.3390/en17112570.

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This study aims to investigate the factors that influence millennials’ perceptions and preferences in regard to career choices within the state-owned energy sector in Indonesia. The research objective is to understand how to remain competitive in the current disruptive job market by examining a company’s recruitment and retention strategies, and analyzing data collected through econometric surveys. Factors significantly affecting the willingness to work at PLN include its past and present reputation, product societal impact, CSR efforts, and the individual’s gender, age, and job-seeking status
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Cristófol, F. J., Elena Cruz-Ruiz, and Gorka Zamarreño-Aramendia. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study." Sustainability 13, no. 6 (2021): 3002. http://dx.doi.org/10.3390/su13063002.

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Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural heritage, environmental sustainability, and the valorization of the territory are nowadays unavoidable elements to sustain brands. This research analyzes the transmission of place branding values through experiential events, as a formula for business improvement according to the principles of sustainable development. The research is focused on the case of wine in British C
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Heinl, Laura Therese, Anna Baatz, Markus Beckmann, and Peter Wehnert. "Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products." Sustainability 13, no. 22 (2021): 12761. http://dx.doi.org/10.3390/su132212761.

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With crises like climate change and degradation of the earth’s natural habitats, human consumption needs to become more sustainable to decrease humanity’s environmental footprint. Fostering sustainable consumer behavior by enabling consumers to make an informed choice for sustainable products is vital in changing human consumption for the better. To optimize consumers’ perception of sustainable products, companies can establish partnerships with environmental non-governmental organizations (NGOs). In practice, retailers and NGOs can engage in NGO–firm co-branding of sustainable products. Yet,
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Takata, Shinya, Young Won Park, and Takahiro Ohno. "Research on the Effects and Factors of CSV Activities by Sector in Japanese Firms: Analysis Considering the Relationships with Management and Communication Strategies." Sustainability 14, no. 17 (2022): 10534. http://dx.doi.org/10.3390/su141710534.

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In this study, we examine whether social and corporate values are improved in firms conducting CSV (Creating Shared Value) activities in Japan, as well as determining the factors affecting such improvement. A total of 218 firms were selected from those conducting CSV activities in the manufacturing industry from 2019 to 2021, according to Toyo Keizai data. The following key results were obtained: first, CSV activities increase social value, but do not improve short-term financial performance. Second, the effects on financial performance and factors affecting the improvement of social values va
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Book chapters on the topic "Energy sector branding"

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Dimitriou, Dimitrios, and Maria Sartzetaki. "National Branding Shifting to City Branding." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7533-8.ch009.

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In asset management, the impact of national branding is linked with the capital leverage and the development of resilient and sustain business. Therefore, national branding impacts essential project financing, mainly acting as a driver of interest premium for private market invested capitals. The key objective of this chapter is to present the linkage of national branding with the assets development in critical infrastructures, distribution systems, and large assets such those in transport and energy sector. Adopting a system of system approach, the key areas of the added value to critical inf
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Conference papers on the topic "Energy sector branding"

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Intykbayeva, Madina. "Sustainable Path for the Oil and Gas Industry." In SNAME 26th Offshore Symposium. SNAME, 2021. http://dx.doi.org/10.5957/tos-2021-23.

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This paper focuses in the discussion of three main transformations the Oil and Gas Industry will need to continue developing post-pandemic scenarios. Sustainability, Digitalization, Cultural Innovation and Branding need to continue its parallel development for the industry to keep the leadership positions in the energy sector. The goal of this paper to show the interdependence between these three transformations and how EPCI companies need to continue adapting them to succeed.
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Almadi, Yasmine, and Min Kang. "Systems Design Approach to Waste-to-Energy Transformation: A Circular Economy in the Coffee Industry and Community." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006438.

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This study explores how systems design can establish circular economies by transforming organic waste into renewable energy, addressing the dual challenges of waste management and energy resilience through Bean to Green initiative, a real-world case study implemented in Houston, TX. The research demonstrates how spent coffee grounds (SCG) can be leveraged to generate renewable energy, foster community engagement, and reduce landfill dependency with a systems design approach.The system integrates three interconnected components: SCG collection kiosks strategically placed in coffee shops and pub
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