Academic literature on the topic 'Energy sector branding'
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Journal articles on the topic "Energy sector branding"
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Alzaid, Deemah, and Suad Dukhaykh. "Employer Branding and Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts." Sustainability 15, no. 7 (2023): 6115. http://dx.doi.org/10.3390/su15076115.
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The main purpose of this study is to examine the impact of employer branding on employee retention and the mediating effect of the relational psychological contract between employer branding and employee retention among employees of the banking sector in Saudi Arabia. A cross-sectional survey is used to gather data from 459 employees working in the banking sector. The study findings reveal that employer branding is positively and significantly related to relational psychological contracts and employee retention. Furthermore, a relational psychological contract significantly mediates the relationship between employer branding and employee retention. The current study is considered the first to provide empirical evidence of the role of the relational psychological contract as a mediator between employer branding and employee retention. As a result, the current study will extend the employer branding literature by recognizing a new way through which employer branding impacts employee retention. Theoretical and practical implications are discussed.
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Rai, Alka, and Benjamin Nandy. "Employer brand to leverage employees’ intention to stay through sequential mediation model: evidence from Indian power sector." International Journal of Energy Sector Management 15, no. 3 (2021): 551–65. http://dx.doi.org/10.1108/ijesm-10-2019-0024.
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Purpose This study aims to explain the linkage between employer branding and employee retention; a sequential mediation is hypothesized, where it is proposed that the relationship between employer branding and employee retention is sequentially mediated by person–organization fit (P-O fit) and organizational identification. Design/methodology/approach The sample belongs to 224 executive-level employees of the Indian power sector organization. The sequential mediation model is tested by using SPSS macro command of Preacher and Hayes. Findings The findings established that the relationship between employer brand and employees’ intention to stay is sequentially mediated by P-O fit and organizational identification. Practical implications The findings emphasize the role of employer brand on constructs such as P-O fit, organizational identification and intention to stay. In addition, the established mechanism emphasizes the role of P-O fit to realize the benefits such as organizational identification and employee retention. Originality/value Internal branding efforts may have a major impact on workforce attitude and behavior including engagement, job performance and retention. “Yet studies of the positive impact of employer brand on employee attitudes and behaviors, or of the factors that shape employer brand, are rare” (Charbonnier-Voirin et al., 2017, p. 2). Along the line of such gap, this study has taken up to test the unexplored sequential mediation mechanism between employer brand and employees’ intention to stay through P-O fit and organizational identification.
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Bondarenko, V. A., T. S. Popova, and A. A. Popov. "Study of causes and possible solutions to the problem of specialist shortage in the Russian energy industry with the involvement of HR-branding." Global Nuclear Safety 48, no. 3 (2023): 96–106. http://dx.doi.org/10.26583/gns-2023-03-09.
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This paper aims to identify the problems that mediate the shortage of specialists in the energy sector in Russia. The article analyzes the situation related to the insufficient popularity of engineering education among applicants, which leads to the risk of under-enrollment of students by universities within the budget enrollment control figures, which mediates difficulties in providing the quantitative parameter of the required specialists. Reduction of points for admission to technical profiles by universities leads to the attraction of applicants who do not demonstrate a conscious choice of future profession and, with a high probability, may refuse to work in their specialty, which is demonstrated by the presence in the energy sector of only 23% of specialists under 35 years of age, which is below the national average. As a result of the study it was determined that in the course of joint efforts of the state, universities and energy companies themselves to attract young people to engineering profession and work in the energy sector, the most active role should belong to employers. In this regard, the authors consider the expediency of using HR-branding in the format of expanding the target audience of potential employees of energy companies with the inclusion of preschoolers, schoolchildren and students to whom material and moral value proposition is made. Expanding the audience of the HR-brand of the company to preschoolers, schoolchildren and students, applying real moral and material motivators for them will contribute to the growth of popularity of this area of training and conscious choice of profession, which, in the long term, will solve the issue of the shortage of qualified personnel in the energy sector of Russia.
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Cipollaro, Maria, Sara Fabbrizzi, Veronica Alampi Sottini, Bruno Fabbri, and Silvio Menghini. "Linking Sustainability, Embeddedness and Marketing Strategies: A Study on the Craft Beer Sector in Italy." Sustainability 13, no. 19 (2021): 10903. http://dx.doi.org/10.3390/su131910903.
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This paper proposes an in-depth analysis of the branding strategies implemented by agricultural craft breweries in Italy. For small-scale companies operating in the emerging craft beer sector, effective branding strategies play a key role in differentiating themselves from their competitors and gaining competitive advantages. The paper focuses on the concept of sustainability and its relation to Neolocalism. In addition, the paper analyses to what extent the craft brewing companies leverage the status of agricultural craft breweries. A mixed-method approach is adopted in the analysis. A Web Content Analysis (WebCa) led to the extrapolation of relevant information from the company websites. The data were coded according to a 1/0 binary scheme (presence/absence) and subjected to cluster analysis. The results highlight the presence of six different typologies of strategies implemented by the agricultural craft breweries, thus identifying six clusters. The six clusters differ in their emphasis on both agricultural brewery status and the components characterising the corporate brand and the attributes defining the concept of sustainability.
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Naef, Patrick. "Resilience as a City Brand: The Cases of the Comuna 13 and Moravia in Medellin, Colombia." Sustainability 12, no. 20 (2020): 8469. http://dx.doi.org/10.3390/su12208469.
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In Medellin, during this last decade, the municipality and the private sector have been very active in the reconstruction of the city’s war-torn image. With the acknowledged objective of attracting foreign investments and tourists, the second city of Colombia has been consecutively branded as “innovative”, “smart”, “sustainable” and lately as a “resilient city”. Since 2016 and the integration of the city as one of the first members of the “100 Resilient Cities” network pioneered by the Rockefeller Foundation, Medellin’s authorities have emphasised “urban resilience” as a core value of the city and its residents. Until now, few studies have put into perspective the notion of “branding” with that of “resilience”. By looking closely at discourses on the promotion of the city, as well as its burgeoning tourism sector, this article aims to fill this gap by providing a thorough analysis of the way urban resilience is used as a city-brand in a city still struggling to overcome high levels of violence. This study aims to show that antagonists’ visions of resilience are at stake when comparing the branding discourses of public authorities and the representations of self-settled communities who are at the centre of these narratives. While branding discourses praise the resilience of Medellin communities, many in these same communities tend to reject this vision of resilience as self-reliance (adaptation) and instead call for structural changes (transformation).
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Han, Meiling, Martin de Jong, and Minghui Jiang. "City Branding and Industrial Transformation from Manufacturing to Services: Which Pathways do Cities in Central China Follow?" Sustainability 11, no. 21 (2019): 5992. http://dx.doi.org/10.3390/su11215992.
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A potentially attractive way for cities to maintain economic growth while reducing environmental harm is to let their production structures undergo industrial transformation, a process otherwise known as ecological modernization. This attraction lies mainly in the fact that residents, visitors and corporations prefer clean air, water and soil as a milieu to invest their resources in. Municipal governments can use city branding as an important instrument to force off such a transformation, if it is taken as a point of departure for the adoption of a strategy to which they are deeply committed and for the benefit of which they are willing to deploy their various policy instruments. In the literature on ecological modernization, five different pathways for industrial transformation in cities have been identified and these have been matched with city branding practices. In this contribution, the abovementioned conceptual framework is further detailed and specified to account for a variety in types of secondary and tertiary sector industries. In the empirical sections, all cities in the Chinese provinces Hubei and Hunan, where the transition from manufacturing to services is typically most pressing, are examined in terms of their industrial structures, pathways to industrial transformation and city branding choices. The results indicate, inter alia, that further subdivision of the secondary and tertiary economic sectors is useful in understanding key features of the transformation, and that different sub-pathways affect tradeoffs between economic expansion and ecological preservation differently. Branding practices among Hubei and Hunan cities also indicate that some industries are more easily embraced and utilized than others in establishing brand identities and adopting popular city labels.
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Hakam, Dzikri Firmansyah, Fajar Nurrohman Haryadi, Harry Indrawan, et al. "Analyzing Current Trends in Career Choices and Employer Branding from the Perspective of Millennials within the Indonesian Energy Sector." Energies 17, no. 11 (2024): 2570. http://dx.doi.org/10.3390/en17112570.
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This study aims to investigate the factors that influence millennials’ perceptions and preferences in regard to career choices within the state-owned energy sector in Indonesia. The research objective is to understand how to remain competitive in the current disruptive job market by examining a company’s recruitment and retention strategies, and analyzing data collected through econometric surveys. Factors significantly affecting the willingness to work at PLN include its past and present reputation, product societal impact, CSR efforts, and the individual’s gender, age, and job-seeking status, with positive views on PLN and its CSR activities encouraging the inclination to work there. Income expectations are influenced by similar aspects—PLN’s reputation, its product’s societal role, and CSR initiatives—alongside gender and education level, particularly for those with undergraduate or Master’s degrees. Notably, favorable perceptions of PLN and higher educational attainment are linked to increased salary expectations. The results from the survey indicate that a significant proportion of respondents, over 80%, expressed a desire to work at one of Indonesia’s state-owned energy companies (PLN), with a desired monthly salary of IDR 7,466,905. Furthermore, when compared to other state-owned energy companies in Indonesia, PLN holds a strong position, ranking second among this type of companies. This study provides valuable insights for energy companies in Indonesia, by understanding the career preferences of millennials and aligning their employer branding strategies accordingly, in order to remain competitive in the current job market.
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Cristófol, F. J., Elena Cruz-Ruiz, and Gorka Zamarreño-Aramendia. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study." Sustainability 13, no. 6 (2021): 3002. http://dx.doi.org/10.3390/su13063002.
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Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural heritage, environmental sustainability, and the valorization of the territory are nowadays unavoidable elements to sustain brands. This research analyzes the transmission of place branding values through experiential events, as a formula for business improvement according to the principles of sustainable development. The research is focused on the case of wine in British Columbia (Canada). The methodology applied was based on a theoretical framework as a starting point for the study. From there, on the one hand, an analysis of the contents of the events carried out by the winegrowers of British Columbia during the harvest months in 2019 and 2020 has been carried out. On the other hand, interviews were conducted with relevant professionals and academics in the sector in order to determine the extent to which they meet the needs of promotion of the site, taking into account the impact on the sustainability of the territory. The results show the link between the events and the territory brand, which is a means to generate growth through wine tourism promoted by the wineries, thus revaluing the winegrowing landscape and, in general, the traditions of the place, among others. There is also a need to look for strategies that seek collaboration between the public and private sectors to improve the creation of integrated events that transmit the branding values of the place. Events are a tool to generate territory branding and can, if well-conceived, contribute to the sustainable development goals (SDGs). In the case study, the results show that the vast majority of events organized by BC wineries aim to promote place branding within the framework of sustainability. A methodology that could be applicable to other territories and countries.
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Heinl, Laura Therese, Anna Baatz, Markus Beckmann, and Peter Wehnert. "Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products." Sustainability 13, no. 22 (2021): 12761. http://dx.doi.org/10.3390/su132212761.
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With crises like climate change and degradation of the earth’s natural habitats, human consumption needs to become more sustainable to decrease humanity’s environmental footprint. Fostering sustainable consumer behavior by enabling consumers to make an informed choice for sustainable products is vital in changing human consumption for the better. To optimize consumers’ perception of sustainable products, companies can establish partnerships with environmental non-governmental organizations (NGOs). In practice, retailers and NGOs can engage in NGO–firm co-branding of sustainable products. Yet, little is known about the impact of this NGO–firm co-branding on consumer perception. We fill this gap based on a 2 × 2 × 2 experimental study. We test consumers’ trust, product and brand perception of co-branded sustainable products. Our study finds that NGO–firm co-branding has a significant positive effect on all the above. The effect is moderated by familiarity with the co-branding partnership and consumer attitudes. We discuss how those NGO–firm partnerships can be a useful tool to guide customers to more sustainable consumption choices. The results are discussed in light of sustainability communication and cross-sector partnership theory. We offer important insights for consumer perspectives on sustainability communication, business engagement of NGO–firm partnerships and develop future research ideas for consumer behaviour.
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Takata, Shinya, Young Won Park, and Takahiro Ohno. "Research on the Effects and Factors of CSV Activities by Sector in Japanese Firms: Analysis Considering the Relationships with Management and Communication Strategies." Sustainability 14, no. 17 (2022): 10534. http://dx.doi.org/10.3390/su141710534.
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In this study, we examine whether social and corporate values are improved in firms conducting CSV (Creating Shared Value) activities in Japan, as well as determining the factors affecting such improvement. A total of 218 firms were selected from those conducting CSV activities in the manufacturing industry from 2019 to 2021, according to Toyo Keizai data. The following key results were obtained: first, CSV activities increase social value, but do not improve short-term financial performance. Second, the effects on financial performance and factors affecting the improvement of social values vary from sector to sector. Third, changes in sales is a common factor affecting performance. Fourth, communication strategies for the implementation of CSV activities differ between material and assembly industries; for example, materiality plays an important role for human resource utilization in material sectors, while in-house branding plays an important role in assembly sectors. Our research findings contribute to the understanding of the need to take different measures to improve social value among different sectors of the manufacturing industry.
Book chapters on the topic "Energy sector branding"
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Dimitriou, Dimitrios, and Maria Sartzetaki. "National Branding Shifting to City Branding." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7533-8.ch009.
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In asset management, the impact of national branding is linked with the capital leverage and the development of resilient and sustain business. Therefore, national branding impacts essential project financing, mainly acting as a driver of interest premium for private market invested capitals. The key objective of this chapter is to present the linkage of national branding with the assets development in critical infrastructures, distribution systems, and large assets such those in transport and energy sector. Adopting a system of system approach, the key areas of the added value to critical infrastructure and assets are presented, and the methodology framework to assess the impact of national branding on assets is depicted. By examples and references to case studies, the need is illustrated to consciously develop world-class brands as part of the overall economic growth and development on a regional scale.
Conference papers on the topic "Energy sector branding"
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Intykbayeva, Madina. "Sustainable Path for the Oil and Gas Industry." In SNAME 26th Offshore Symposium. SNAME, 2021. http://dx.doi.org/10.5957/tos-2021-23.
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This paper focuses in the discussion of three main transformations the Oil and Gas Industry will need to continue developing post-pandemic scenarios. Sustainability, Digitalization, Cultural Innovation and Branding need to continue its parallel development for the industry to keep the leadership positions in the energy sector. The goal of this paper to show the interdependence between these three transformations and how EPCI companies need to continue adapting them to succeed.