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Relevant bibliographies by topics / English-language advertising texts

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Academic literature on the topic 'English-language advertising texts'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "English-language advertising texts"

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Galikhanova, Farzaniya Ul’masovna, Diana Nyailevna Davletbaeva, and Rustem Mürseloğlu. "LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS." EurasianUnionScientists 2, no. 8(77) (2020): 38–42. http://dx.doi.org/10.31618/esu.2413-9335.2020.2.77.970.

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The article examines features of advertising language in the comparative aspect on the material of Russian and English advertising texts. Modern business sphere is focused on the system of market relationships and advertising in this case takes a key position in our life. Language of advertising presents a special field of study in modern linguistic studies. Linguists deal with the analysis of functional-stylistic features of advertising language. It is widely known that such texts are stylistically colored and vivid. This article is devoted to the problem of linguopragmatic aspect of syntacti

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Anikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.

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Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, id

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OCHEREDKO, YU V., and UKHANOVA A.M. "COMPARATIVE ANALYSIS OF RUSSIAN AND ENGLISH ADVERTISING TEXTS." HUMANITARIAN RESEARCHES 4, no. 80 (2021): 91–96. http://dx.doi.org/10.21672/1818-4936-2021-80-4-091-096.

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The purpose of the study is to reveal the essence of the advertising text in English-speaking countries and in Russia. The article focuses not only on the differences, but also on the similarities in the construction of slogans. The influence of parts of speech on motivation when buying a certain product or service is determined. The scientific novelty consists in the consideration of English-language and Russian-language advertising texts on the same basis, the identification of distortion of advertising slogans in the translation process. As a result of the study, the distinctive features of

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Malyuga, E. N., and E. A. Alenicheva. "THE LANGUAGE GAME: SPECIFICS OF FUNCTIONING IN ENGLISH ADVERTISING TEXTS." Modern Linguistic and Methodical-and-Didactic Researches, no. 2(37) (December 31, 2022): 17–24. http://dx.doi.org/10.36622/mlmdr.2022.35.53.002.

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Statement of the problem. The article aims to analyze the language game techniques commonly found in English-language advertising messages from the point of view of their functional potential, aimed primarily at attracting the attention of the consumer and achieving a comic, softening and/or persuasive effect. Study material features free-access English-language advertising texts posted online, analyzed using the methods of linguistic, contextual and functional analysis, which involves studying the impact of language game means in terms of their functions in the context of advertising messages

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Monakhova, Elena, Elena Yurieva, and Jemma Amanzholova. "Linguistic means of reflecting gender-related changes in modern society (exemplified by English-language newspapers advertisements)." E3S Web of Conferences 389 (2023): 08004. http://dx.doi.org/10.1051/e3sconf/202338908004.

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Language means play a crucial role in the shaping stereotypes within cultural groups. The present study addresses the issues of gender neutralization in English-language advertising and newspaper texts. The paper investigates linguistic means involved in the creation of genderneutral advertising texts. The analysis of gender-unmarked advertising texts was conducted on the material of English-language newspaper texts from the rubrics "Lifestyle", "Health", "Sports", "Culture" of The Guardian edition. As a result of the study, the authors conclude that the main features of gender-neutral adverti

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Buranshina, L. "The phenomenon of precedence in English-language advertising." ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 103, no. 2 (2023): 199–201. http://dx.doi.org/10.18411/trnio-11-2023-113.

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This article delves into the topic of precedence in English advertising and into referencing elements from existing texts to create a new message. This study aims to identify and analyse the language and methods used in the precedent texts in order to capture the attention of the Englishspeaking audience and increase the effectiveness of such advertising campaigns. This work utilizes general scientific research methods, which include abstraction and study of the advertising literature as well as the method of analysing and processing information.

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Tikan, Yana, and Valeriia Yushchuk. "Linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering." Advanced Linguistics, no. 7 (July 9, 2021): 72–79. http://dx.doi.org/10.20535/2617-5339.2021.7.215600.

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The article studies linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering. Advertising text is one of the relevant topics for linguistic research, as advertising is a dynamic phenomenon. Its development predetermines the systematization of linguo-stylistic peculiarities within English advertising texts. The aim of the article is to analyse the use of expressive linguo-stylistic devices in English-language advertising texts in the field of mechanical engineering considering their structural composition. The subject of research is English-language adv

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Vashchylo, Olha, and Yurii Andrusiv. "MULTIMODALITY OF MODERN ENGLISH-LANGUAGE ADVERTISING TEXT." Advanced Linguistics, no. 14 (December 25, 2024): 48–55. https://doi.org/10.20535/.2024.14.315521.

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The multimodality of a modern English-language advertising text is a complex combination of verbal, visual, spatial and auditory elements that provides a holistic impact on the audience by integrating various sensory modes to maximize communication effectiveness. This synergistic interaction of modes gives advertising messages the ability to enhance both cognitive and emotional perception, stimulating positive associations that contribute to brand memorability and loyalty. This article discusses the theoretical foundations of multimodality, in particular the concepts of “modus” and “multimodal

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Diyorovich, Suvonov Ilyos. "Linguistic Analysis of Tourism Advertising Texts in English And Uzbek." European International Journal of Philological Sciences 05, no. 04 (2025): 35–38. https://doi.org/10.55640/eijps-05-04-08.

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This article presents a comparative linguistic analysis of tourism advertising texts in English and Uzbek. It focuses on the structural, lexical, and pragmatic features that characterize these texts within their respective cultural and communicative contexts. The study draws on a corpus of 50 tourism advertisements (25 in each language) and applies discourse analysis methods to identify persuasive strategies, lexical choices, and cultural references. The findings reveal that English texts prioritize emotional appeal, direct imperatives, and global accessibility, while Uzbek texts emphasize cul

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Shakhzoda EGAMBERDIEVA. "THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS." UzMU xabarlari 1, no. 1.4 (2024): 373–76. http://dx.doi.org/10.69617/uzmu.v1i1.4.2109.

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With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities

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Dissertations / Theses on the topic "English-language advertising texts"

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Abdul-Ghani, Aniswal. "The language of advertising : a contrastive study of advertising texts in British English, Malaysian English and Malay." Thesis, University of Surrey, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322546.

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Smith, Karen Louise. "The translation of advertising texts : a study of English-language printed advertisments and their translations in Russian." Thesis, University of Sheffield, 2002. http://etheses.whiterose.ac.uk/3044/.

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Since the end of Communism, adverts for Western products have been flooding onto the Russian market. These have undergone translation, with strategies ranging from complete transference of the source text into the target culture, to the creation of new texts based on advertisers' briefs. The choice of strategy, it appears, is dependent on the power balance between the agents of translation, including not only translators, but advertisers, designers, governments, text receivers and on the cultural, historical and economic situation in which the translation takes place. This thesis suggests adve

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Matviyenko, Olena. "The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1187.

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The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the

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Овсянко, Олена Леонідівна, Елена Леонидовна Овсянко, Olena Leonidivna Ovsianko та К. Ю. Полторак. "Особливості перекладу англомовних рекламних текстів". Thesis, Південноукраїнська організація "Центр філологічних досліджень", 2019. https://essuir.sumdu.edu.ua/handle/123456789/81602.

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Наукова розвідка присвячена вивченню структурно-семантичних, стилістичних та перекладацьких особливостей англомовних рекламних текстів.<br>Научное исследование посвящено изучению структурно-семантических, стилистических и переводческих особенностей англоязычных рекламных текстов.<br>Scientific research is devoted to the study of structural, semantic, stylistic, and translation features of English-language advertising texts.

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Полторак, К. Ю. "Особливості перекладу англомовних рекламних текстів". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75301.

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Дипломна робота присвячена встановленню основних особливостей сучасних англомовних рекламних текстів. Фокусується увага на стратегіях перекладу рекламних текстів та еквівалентності тексту оригіналу і тексту перекладу реклами. Запропоновані розробки фрагментів занять для використання у начальному процесі.<br>Дипломная работа посвящена установлению основных особенностей современных англоязычных рекламных текстов. Фокусируется внимание на стратегиях перевода рекламных текстов и эквивалентности текста оригинала и текста перевода рекламы. Предложены разработки фрагментов занятий для использования в

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Полежай, А., Галина Валеріївна Чуланова, Галина Валериевна Чуланова та Halyna Valeriivna Chulanova. "Мовні засоби увиразнення рекламних текстів". Thesis, Сумський державний університет, 2019. https://essuir.sumdu.edu.ua/handle/123456789/76944.

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Об’єктом дослідження є англомовні друковані рекламні тексти. Предметом дослідження виступають їх лексико-семантичні особливості. Матеріалом дослідження є англомовні рекламні тексти провідних зарубіжних компаній. Мета роботи полягає у вивченні лексико-семантичних особливостей друкованих рекламних текстів.

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Al, Agha Basem Abbas. "The translation of fast-food advertising texts from English to Arabic." Diss., 2006. http://hdl.handle.net/10500/2325.

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On the assumption that the translation strategies used to translate American fast-food advertisements into Arabic cause the Arabic translations to be culturally bound to their originals, the aim of the present study is to identify such translation strategies. The study was conducted with the aid of questionnaires as a primary research method to obtain data which are then complemented by means of textual analyses of the corpus. The findings reveal that the main translation strategies used to translate phrases in fast-food advertisements from English into Arabic are borrowing and transliteration

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Dube, Shumirai. "The form and communicative impact of Shona advertisements: a discourse analytical approach." Diss., 2008. http://hdl.handle.net/10500/1897.

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This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnai

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Books on the topic "English-language advertising texts"

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Language of Advertising: Written Texts. Routledge, 1998.

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Language of Advertising: Written Texts. Routledge, 2002.

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Book chapters on the topic "English-language advertising texts"

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Lobanova, Svitlana, Valentyna Tryndiuk, and Alla Martyniuk. "LEXICO-GRAMMATICAL AND STYLISTIC FEATURES OF ENGLISH ADVERTISING SLOGANS." In European vector of development of the modern scientific researches. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-077-3-16.

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The aim of the article is to generalize and present the lexico-grammatical and stylistic features of English-language advertising slogans. The study allows us to determine the need of society to understand and conceptualize advertising, the mechanisms of verbal influence of advertising texts, analysis of language tools on which are based logical and emotional argumentation in advertising to persuade and motivate the audience to action, ensuring the ability of advertising text to remember . Methodology. The survey is conducted on the basis of a comparison of the data of the respondents (using t

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Gubailovsky, Vladimir A. "The New Book of Humankind: Commentary in the Age of Wikipedia." In Commentary: Theory and Practice. A.M. Gorky Institute of World Literature of the Russian Academy of Sciences, 2024. http://dx.doi.org/10.22455/978-5-9208-0618-5-169-193.

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The article examines the use of the online information gathered in the free open encyclopedia Wikipedia when commenting literary works. As an example of online research, the article analyzes the paradox connected with Pushkin’s date of birth: Pushkin said he was born on May 26th (in the Julian calendar) but the parish register of the Church in Elokhovo records another date — May 27th. The author considers Russian calendars of the 18th c. and rules of record maintenance together with other possible sources that allow to clarify Pushkin’s date of birth. Commenting is considered as the solution t

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Conference papers on the topic "English-language advertising texts"

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Egamberdieva, Shakhzoda, and Farida Egamberdieva. "Analysing the Language of Advertising Discourse in English and American Texts." In The Second Pamir Transboundary Conference for Sustainable Societies- | PAMIR. SCITEPRESS - Science and Technology Publications, 2023. https://doi.org/10.5220/0012935600003882.

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Mandzhieva, S. V., and B. V. Ol'zeeva. "Linguo-stylistic markers of implication in English-language advertising texts." In SCIENCE OF RUSSIA: GOALS AND OBJECTIVES. "Science of Russia", 2020. http://dx.doi.org/10.18411/sr-10-06-2020-80.

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Buriyeva, Nilufar. "STUDY OF LINGUISTICS AS A SCIENCE ABROAD AND IN UZBEKISTAN." In MODERN APPROACHES AND NEW DIRECTIONS IN TEACHING FOREIGN LANGUAGES. BOOKMANY PRINT, 2025. https://doi.org/10.52773/tsuull.conf.2025./xyyh7304.

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This master's thesis analyzes the specific features of economic advertising texts in English and Uzbek. Issues related to the study of the essence of economic advertising and its application in modern texts, as well as the scientific foundations of its working mechanism, are analyzed. Although the simplest forms of advertising date back to the distant past, they have now become a huge public need. In this work, several terms widely used in the field of economics are presented, some of which are Uzbek words, while others have entered our language directly from other languages.It is also explain

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Furman, O. M. "Symbiosis of verbal and non-verbal means in English-language mass media texts of small form on the topic of COVID-19." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-10.

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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements.

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Constantin, Andreea raluca. "TEACHING AND LEARNING ENGLISH BY MEANS OF ONLINE SOURCES." In eLSE 2015. Carol I National Defence University Publishing House, 2015. http://dx.doi.org/10.12753/2066-026x-15-244.

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Learning foreign languages in the 21st century is a human necessity, a prerequisite for personal and professional success, an activity impossible to avoid. In addition, learning English, considered a lingua franca, a language so widely spread in the virtual world, mass media, advertising, music, TV shows, etc. can be easy, entertaining and accessible. Starting from the topic of this workshop, based on my own experience as a Foreign Language Teacher and backed up by specialised courses for teachers of English, this paper aims to review, in a development focused manner, several authentic materia

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Zykova, Irina. "PARAMETERIZATION AS A METHOD OF ANALYZING CREATIVITY IN DISCOURSE AND LANGUAGE." In VII Readings in Memory of V. N. Yartseva. Institute of Linguistics of the Russian Academy of Sciences, 2024. http://dx.doi.org/10.37892/978-5-6049527-5-7-11.

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This article explores creative processes in discourse and language. As a starting point, the notion of linguistic creativity is regarded in relation to that of the linguistic norm. The main focus is on the description of the method of parametrization of linguistic creativity and the results of its application. This method is based on a three-level system of parameters. The macro-, micro-, and interdiscourse parameters composing this system facilitate the identification of creative use of language units in different types of discourse (such as media discourse, artistic discourse, advertising di

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Gromova, Tatyana Vladimirovna. "FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-403/406.

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Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.

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Noskov, R. D., and I. V. Gerasimenko. "Punctuation as a means of enhancing the expressiveness of English-language advertising text on the example of targeted Internet advertising." In XXV REGIONAL SCIENTIFIC CONFERENCE STUDENTS, APPLICANTS AND YOUNG RESEARCHERS. Знание-М, 2020. http://dx.doi.org/10.38006/907345-63-8.2020.111.118.

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The article identifies the characteristic features of expressive punctuation of English-language advertising, analyzes the syntactic structures in advertisements used for targeted Internet advertising. We examined punctuation syntactic stylistic means, their role in the construction of an effective advertising text in the conditions of its application in the Internet.

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