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Journal articles on the topic 'English-language advertising texts'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Galikhanova, Farzaniya Ul’masovna, Diana Nyailevna Davletbaeva, and Rustem Mürseloğlu. "LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS." EurasianUnionScientists 2, no. 8(77) (2020): 38–42. http://dx.doi.org/10.31618/esu.2413-9335.2020.2.77.970.

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The article examines features of advertising language in the comparative aspect on the material of Russian and English advertising texts. Modern business sphere is focused on the system of market relationships and advertising in this case takes a key position in our life. Language of advertising presents a special field of study in modern linguistic studies. Linguists deal with the analysis of functional-stylistic features of advertising language. It is widely known that such texts are stylistically colored and vivid. This article is devoted to the problem of linguopragmatic aspect of syntacti

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Anikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.

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Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, id

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OCHEREDKO, YU V., and UKHANOVA A.M. "COMPARATIVE ANALYSIS OF RUSSIAN AND ENGLISH ADVERTISING TEXTS." HUMANITARIAN RESEARCHES 4, no. 80 (2021): 91–96. http://dx.doi.org/10.21672/1818-4936-2021-80-4-091-096.

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The purpose of the study is to reveal the essence of the advertising text in English-speaking countries and in Russia. The article focuses not only on the differences, but also on the similarities in the construction of slogans. The influence of parts of speech on motivation when buying a certain product or service is determined. The scientific novelty consists in the consideration of English-language and Russian-language advertising texts on the same basis, the identification of distortion of advertising slogans in the translation process. As a result of the study, the distinctive features of

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Malyuga, E. N., and E. A. Alenicheva. "THE LANGUAGE GAME: SPECIFICS OF FUNCTIONING IN ENGLISH ADVERTISING TEXTS." Modern Linguistic and Methodical-and-Didactic Researches, no. 2(37) (December 31, 2022): 17–24. http://dx.doi.org/10.36622/mlmdr.2022.35.53.002.

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Statement of the problem. The article aims to analyze the language game techniques commonly found in English-language advertising messages from the point of view of their functional potential, aimed primarily at attracting the attention of the consumer and achieving a comic, softening and/or persuasive effect. Study material features free-access English-language advertising texts posted online, analyzed using the methods of linguistic, contextual and functional analysis, which involves studying the impact of language game means in terms of their functions in the context of advertising messages

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Monakhova, Elena, Elena Yurieva, and Jemma Amanzholova. "Linguistic means of reflecting gender-related changes in modern society (exemplified by English-language newspapers advertisements)." E3S Web of Conferences 389 (2023): 08004. http://dx.doi.org/10.1051/e3sconf/202338908004.

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Language means play a crucial role in the shaping stereotypes within cultural groups. The present study addresses the issues of gender neutralization in English-language advertising and newspaper texts. The paper investigates linguistic means involved in the creation of genderneutral advertising texts. The analysis of gender-unmarked advertising texts was conducted on the material of English-language newspaper texts from the rubrics "Lifestyle", "Health", "Sports", "Culture" of The Guardian edition. As a result of the study, the authors conclude that the main features of gender-neutral adverti

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Buranshina, L. "The phenomenon of precedence in English-language advertising." ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 103, no. 2 (2023): 199–201. http://dx.doi.org/10.18411/trnio-11-2023-113.

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This article delves into the topic of precedence in English advertising and into referencing elements from existing texts to create a new message. This study aims to identify and analyse the language and methods used in the precedent texts in order to capture the attention of the Englishspeaking audience and increase the effectiveness of such advertising campaigns. This work utilizes general scientific research methods, which include abstraction and study of the advertising literature as well as the method of analysing and processing information.

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Tikan, Yana, and Valeriia Yushchuk. "Linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering." Advanced Linguistics, no. 7 (July 9, 2021): 72–79. http://dx.doi.org/10.20535/2617-5339.2021.7.215600.

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The article studies linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering. Advertising text is one of the relevant topics for linguistic research, as advertising is a dynamic phenomenon. Its development predetermines the systematization of linguo-stylistic peculiarities within English advertising texts. The aim of the article is to analyse the use of expressive linguo-stylistic devices in English-language advertising texts in the field of mechanical engineering considering their structural composition. The subject of research is English-language adv

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Vashchylo, Olha, and Yurii Andrusiv. "MULTIMODALITY OF MODERN ENGLISH-LANGUAGE ADVERTISING TEXT." Advanced Linguistics, no. 14 (December 25, 2024): 48–55. https://doi.org/10.20535/.2024.14.315521.

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The multimodality of a modern English-language advertising text is a complex combination of verbal, visual, spatial and auditory elements that provides a holistic impact on the audience by integrating various sensory modes to maximize communication effectiveness. This synergistic interaction of modes gives advertising messages the ability to enhance both cognitive and emotional perception, stimulating positive associations that contribute to brand memorability and loyalty. This article discusses the theoretical foundations of multimodality, in particular the concepts of “modus” and “multimodal

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9

Diyorovich, Suvonov Ilyos. "Linguistic Analysis of Tourism Advertising Texts in English And Uzbek." European International Journal of Philological Sciences 05, no. 04 (2025): 35–38. https://doi.org/10.55640/eijps-05-04-08.

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This article presents a comparative linguistic analysis of tourism advertising texts in English and Uzbek. It focuses on the structural, lexical, and pragmatic features that characterize these texts within their respective cultural and communicative contexts. The study draws on a corpus of 50 tourism advertisements (25 in each language) and applies discourse analysis methods to identify persuasive strategies, lexical choices, and cultural references. The findings reveal that English texts prioritize emotional appeal, direct imperatives, and global accessibility, while Uzbek texts emphasize cul

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Shakhzoda EGAMBERDIEVA. "THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS." UzMU xabarlari 1, no. 1.4 (2024): 373–76. http://dx.doi.org/10.69617/uzmu.v1i1.4.2109.

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With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities

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Shakhzoda EGAMBERDIEVA. "THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS." UzMU xabarlari 1, no. 1.4 (2024): 373–76. https://doi.org/10.69617/nuuz.v1i1.4.2109.

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With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities

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12

Pishcherskaia, Elena Nikolaevna. "Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising." Филология: научные исследования, no. 4 (April 2023): 73–83. http://dx.doi.org/10.7256/2454-0749.2023.4.40117.

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The analysis of advertising texts is an interdisciplinary problem studied at the junction of various fields of knowledge, the pragmalinguistic analysis of advertising, among other things, is based on its understanding in psychology, philosophy, marketing, etc. The object of research is the texts of English–language outdoor advertising. The subject of the study is the strategic features of outdoor advertising texts, the main verbal means of expressing communicative attitudes in them. The author examines in detail the main characteristics of the outdoor advertising text, which is creolized in it

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Anikina, Tatiana Vyacheslavovna. "Syntactic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 23–40. http://dx.doi.org/10.7256/2454-0749.2021.1.34886.

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Advertising is an inseparable element of modern life. It is virtually impossible to name a sphere of activity that is not covered by advertising. Currently, one of the most popular trends in linguistic research is the examination of advertising text and its components (lexis, semantics, syntax). This article is dedicated to studying the syntactic peculiarities of English-language and Russian-language online advertising. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). The scientific novelty lies in th

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Малюга, Е. Н., and Е. А. Аленичева. "THE LANGUAGE GAME: SPECIFICS OF FUNCTIONING IN ENGLISH ADVERTISING TEXTS." НАУЧНЫЙ ЖУРНАЛ СОВРЕМЕННЫЕ ЛИНГВИСТИЧЕСКИЕ И МЕТОДИКО-ДИДАКТИЧЕСКИЕ ИССЛЕДОВАНИЯ, no. 2(54) (June 16, 2022): 27–36. http://dx.doi.org/10.36622/vstu.2022.68.86.002.

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Постановка задачи. Задача статьи состоит в анализе приемов языковой игры, распространенных в англоязычных рекламных сообщениях, с точки зрения их функционального потенциала, направленного в первую очередь на привлечение внимания потребителя и достижение комического, смягчающего и/или убеждающего эффекта. Материал исследования представлен англоязычными рекламными текстами, размещенными в открытом доступе в сети Интернет, рассмотрение которых осуществлялось с использованием методов лингвистического, контекстуального и функционального анализов, подразумевающих исследование воздействия средств тра

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Byndas, O. M. "Language game modeling in printed advertising texts of English-language publications." Bulletin of Luhansk Taras Shevchenko National University, no. 3 (334) (2020): 56–64. http://dx.doi.org/10.12958/2227-2844-2019-3(334)-56-64.

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Kosenko, Anna Volodymyrivna, and Viktoriia Oleksiivna Toder. "Linguistic Features of Advertising Texts and Their Translation." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Fìlologìâ 14, no. 24 (2021): 95–100. http://dx.doi.org/10.34079/2226-3055-2021-14-24-95-100.

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The article is devoted to the study of linguistic and stylistic features of advertising texts and factors influencing their translation. Various means of translation of advertising texts and expediency of using lexical-semantic transformations are analysed. The work considered such issues as the structure of advertising texts, the peculiarities of their construction. All the above-mentioned statements are illustrated by the examples of the English-language advertising texts, isolated from the mass media, and the author's versions of their translation. Advertising is an integral part of our dai

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Kozyr, Yelyzaveta. "LANGUAGE REPRESENTATION OF GENDER AND AGE FEATURES OF THE CONCEPT “BEAUTY” IN ENGLISH COSMETICS ADVERTISING TEXTS." Scientific Journal of Polonia University 67, no. 6 (2025): 81–85. https://doi.org/10.23856/6711.

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This article concerns the representation of the concept of beauty in English-language adverts throw the English-language cosmetic adverts. The article contains the results of the research of theoretic and practical materials. On the basis of the research the author shows that the study of the linguistic aspects of advertising is attractive from the point of science, because advertisement is an integral part of modern life. Language means play a crucial role in the shaping stereotypes within cultural groups. The present study addresses the issues of gender neutralization in English-language adv

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18

Zinchenko, Natalia Sergeyevna, and Lyudmila Vladimirovna Laenko. "Structure of English polycomponent attributive phrases as a means of organizing the online advertising of women’s clothing." Philology. Issues of Theory and Practice 16, no. 10 (2023): 3491–96. http://dx.doi.org/10.30853/phil20230537.

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The aim of the study is to identify the structural organization of English polycomponent attributive phrases when describing women’s clothing items in English-language consumer online advertising. The study is based on the material selected from British and American websites advertising the sale of women’s clothing. The scientific novelty lies in identifying the features of the structural organization of English polycomponent attributive phrases describing clothing in advertising texts on the websites of leading brands. The paper provides a general characteristic of polycomponent attributive p

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Soldatov, B. G., and N. V. Soldatova. "On the issue of methodological support in teaching professionally oriented reading (based on the material of advertising texts in English)." Vektor nauki Tol'yattinskogo gosudarstvennogo universiteta. Seriya Pedagogika i psihologiya, no. 1 (2023): 39–47. http://dx.doi.org/10.18323/2221-5662-2023-1-39-47.

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Introduction of methodological techniques for teaching reading of advertising texts into the academic activities is determined by the necessity to identify effective forms of work with authentic advertising texts of a pragmatic nature at foreign language practical classes to form students’ linguistic competence, contributing to the practical use of foreign language as a means of obtaining information from foreign sources. The authors focus on the linguistic approach to teaching reading advertising texts taking into account the country-specific information contained in them. The paper describes

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Клюшина, Алёна Михайловна, and Галина Владимировна Стойкович. "A SEMIOTIC APPROACH TO THE INTERPRETATION OF ENGLISH-LANGUAGE PRINT ADVERTISING." ΠΡΑΞΗMΑ. Journal of Visual Semiotics, no. 3(25) (September 18, 2020): 59–71. http://dx.doi.org/10.23951/2312-7899-2020-3-59-71.

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Статья посвящена изучению креолизованных или семиотически осложненных текстов, состоящих из двух негомогенных частей – вербальной и невербальной, в которых взаимодействуют и формируют смысл разные по своей семиотической природе элементы. Целью статьи является выявление специфики семиотической системы англоязычных печатных рекламных текстов. Актуальность исследования заключается в том, что изучение семиотической системы (как визуальной, так и вербальной) современных англоязычных рекламных текстов дополняет данные интерпретации текста рекламы и обеспечивает дискурсивную целостность анализа иссле

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Beishenalieva, A., and A. Bekbalaev. "The Influence of Language Peculiarities on the Structure of Word-formation Models." Bulletin of Science and Practice, no. 9 (September 15, 2023): 270–76. http://dx.doi.org/10.33619/2414-2948/94/29.

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This article examines the influence of language peculiarities on the structure of word-formation models in the context of advertising discourse. The aim of the research is to identify the specific features and differences in the structure of word-formation models between English and Russian languages, as well as to evaluate their translational equivalents. Within this study, a comprehensive analysis of advertising texts in English and Russian languages was conducted, with a focus on word-formation models. The structure of word-formation models was systematically classified and analyzed, taking

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Ločmele, Gunta. "MULTICULTURAL INFLUENCES ON LATVIAN ADVERTISING." Vertimo studijos 3, no. 3 (2017): 59. http://dx.doi.org/10.15388/vertstud.2010.3.10589.

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This paper examines how multicultural influences have contributed to the formation of Latvian advertising today. It deals with the following features of the Latvian advertising: compression of information, personalization, inclusion, elements of graphic design in written texts and expressive language means. Off-grade advertising texts that often are hidden translations from English do not foster the interest of consumers. However, a positive multicultural impact benefits the development of the Latvian advertising language.

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Fakhretdinova, Gulnaz Nurkhametovna. "Specifics of using pronouns in Tatar-language and English-language advertising slogans." Philology. Issues of Theory and Practice 17, no. 2 (2024): 438–42. http://dx.doi.org/10.30853/phil20240061.

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The aim of the study is to determine the functional capabilities of pronouns that contribute to the realization of a pragmatic task in Tatar-language and English-language advertising slogans. The paper considers two categories, i.e., the first- and second-person personal and possessive pronouns, since they are used to denote a specific addressee of advertising and the manufacturer of goods or services. The study is novel in that it is the first to consider the specifics of using pronouns in advertising slogans with pragmatic potential in a comparative aspect, which will make it possible to ide

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Metlitskaya, N. A. "LINGUISTIC DATABASE FOR AUTOMATIC GENERATION SYSTEM OF ENGLISH ADVERTISING TEXTS." «System analysis and applied information science», no. 2 (August 7, 2017): 62–67. http://dx.doi.org/10.21122/2309-4923-2017-2-62-67.

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The article deals with the linguistic database for the system of automatic generation of English advertising texts on cosmetics and perfumery. The database for such a system includes two main blocks: automatic dictionary (that contains semantic and morphological information for each word), and semantic-syntactical formulas of the texts in a special formal language SEMSINT. The database is built on the result of the analysis of 30 English advertising texts on cosmetics and perfumery. First, each word was given a unique code. For example, N stands for nouns, A – for adjectives, V – for verbs, et

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RIABOVOL, Svitlana. "Specificity of reproduction of English-language advertising texts in the Ukrainian language." Humanities science current issues, no. 50 (2022): 201–7. http://dx.doi.org/10.24919/2308-4863/50-31.

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James, Allan R. "English as a visual language." English Text Construction 7, no. 1 (2014): 18–52. http://dx.doi.org/10.1075/etc.7.1.02jam.

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The present article develops a theoretical framework for the analysis of the semiotics of the English of mixed-language texts as are found worldwide in various domains of public and private communication. The social meaning of such anglography, it will be argued, must be interpreted as a result of the bi-modality (verbal and visual) of its material realisation. Drawing on a range of relevant contexts (e.g. ‘linguistic landscapes’, print advertising, print journalism and social communication via the digital media), the article proposes an integrated framework of analysis, incorporating and expa

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Selemeneva, O. A. "Language Mixing in Creolized Glossy Magazine Advertisement Texts." Nauchnyi dialog, no. 3 (March 30, 2020): 168–84. http://dx.doi.org/10.24224/2227-1295-2020-3-168-184.

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The issue of enhancing the use of language code switching technique in modern creolized advertising texts is discussed in the article. The relevance of the chosen topic is due to the expansion of the areas of language interaction and the change in tactics for contacting the addressee of advertising due to the process of globalization, the popularization of the English language in the world, the emergence of new communication channels, the mobility of visual images, and the clip’s perception of information by the recipient. The actual material of the study was creolized advertising texts from s

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Lastovka, Elena Yu. "VISUAL COMPARISON IN ENGLISH-LANGUAGE POLITICAL ADVERTISING." PHILOLOGICAL STUDIES 18, no. 2 (2020): 168–77. http://dx.doi.org/10.17072/1857-6060-2020-18-2-168-177.

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The article carries a review of research works on visual stylistic means in advertising. Researchers see them as the means of manipulation that evoke specific associations and assessments in recipients. The main aim of the article is to prove the validity of identification of visual comparison as visual stylistic means. Visual comparisonin political advertising is regarded as an ideological means of influence on a global recipient. Visual comparison is in the nature of correlation or opposition and is effectively used in political advertising compared to other visual stylistic means.The correl

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Stashko, H. "The effect of stylistic repetition in English-language advertising texts." Science and Education a New Dimension VIII(241), no. 72 (2020): 60–63. http://dx.doi.org/10.31174/send-ph2020-241viii72-13.

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Zhou, Lan, and Qiang Sun. "A Contrastive Analysis of Explicit Cohesion in English Advertising Texts and Their Chinese Consecutive Interpretation Versions." Theory and Practice in Language Studies 9, no. 4 (2019): 465. http://dx.doi.org/10.17507/tpls.0904.15.

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Although much research has been conducted on language features of advertising, little has been reported on the contrast between language use in advertisements, particularly advertisements in English and those in Chinese. Drawing on Halliday and Hasan’s theory about cohesion in text, this paper reports on the explicit cohesion devices used in advertising texts in English and Chinese. The data were derived from Singapore, a multilingual country where English and Chinese are two important languages. A total of thirty advertisements in English and their Chinese versions were analyzed for the distr

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Hordii, Oksana, and Mykhailo Humeniuk. "THE PRAGMATIC POTENTIAL OF ADVERTISING VOCABULARY IN MODERN ENGLISH AND UKRAINIAN MEDIA SPACES." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 23(91) (2024): 62–66. https://doi.org/10.25264/2519-2558-2024-23(91)-62-66.

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The article is devoted to the study of lexical means used in modern English and Ukrainian advertising. The paper identifies the characteristic features and functions of an advertising text, analyzes its communicative tasks and lexical and stylistic techniques for achieving them. English-language advertising is characterized by the use of short, clear verb constructions, repetition to enhance the effect and a combination of synonymy, antonymy and homonymy. Advertisers actively use homonyms and wordplay to make slogans easy to remember and recognize. English-language advertising texts are also c

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Massalskaya, Yuliya V., and Anastasiya V. Nikolaeva. "ANOMALIES IN AN ADVERTISING TEXT (ON THE EXAMPLE OF THE ENGLISH LANGUAGE)." Sovremennye issledovaniya sotsialnykh problem 15, no. 2 (2023): 151–67. http://dx.doi.org/10.12731/2077-1770-2023-15-2-151-167.

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This article is devoted to anomalies, i.e. non-standard ways of using vocabulary in advertising texts, by means of which the communication is carried out. The interest in the study of the mechanisms of speech impact made this study relevant. The novelty of this study lies in insufficient research on anomalies in the language of advertising. The hypothesis of this study was the assumption that speech anomalies could be used in advertising texts, since they had been previously studied in fiction and article writing. The aim of the article is to demonstrate examples of non-standard, occasio

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Nohovska, Svitlana. "Corpus-based Technologies in the Translation Study of Tonic Drink Advertisements: An Algorithm of Analysis Procedure." Studia Philologica, no. 22 (2024): 137–48. http://dx.doi.org/10.28925/2412-2491.2024.2210.

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The study is aimed at the procedure used for the analysis of English-language advertising texts for tonic drinks and the peculiarities of their reproduction in Ukrainian using a corpus-based approach. For the research material, 500 advertising texts for the same products of the specified group were selected in English and Ukrainian, since the material of any study involving corpus-based technologies should be chronological and thematically homogeneous. The proposed analysis algorithm involves a number of sequential steps. Firstly, to ensure a multi-channel method of collecting material. Second

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Anikina, Tatiana Vyacheslavovna. "Trasformation of phraseological units in English and Russian advertising texts." Филология: научные исследования, no. 4 (April 2025): 70–85. https://doi.org/10.7256/2454-0749.2025.4.74228.

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This article is dedicated to the study of transformed phraseological units in English and Russian advertising texts. Researchers pay particular attention to the role of phraseological units as language units capable of influencing consumers and their desire to purchase products. In this work the author discusses such notions as phraseological unit and advertising text. Special attention is paid to the term of transformed phraseological unit which refers to the intentional modification of a phraseological unit to enhance the expressiveness and vividness of advertising texts. During the analysis

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Amonova, Munavvar Akmal qizi. "Similar aspects of advertising texts in Uzbek and English languages." МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ: ТЕОРИЯ И ПРАКТИКА 1, no. 1 (2023): 21–24. https://doi.org/10.5281/zenodo.8394237.

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This article is analyzed considering the similar aspects of Uzbek and English texts. In addition, in this article we will consider examples of advertising texts in Uzbek and English and talk about them

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Popova, Oleksandra, and Iryna Savaliuk. "COMPOSITIONAL AND SPEECH FRAMES OF ENGLISH ADVERTISING AND INFORMATION TEXTS AND THEIR IMPLEMENTATION IN UKRAINIAN TRANSLATION." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 2021, no. 33 (2021): 455–71. http://dx.doi.org/10.24195/2616-5317-2021-33-31.

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The article is devoted to the study of the peculiarities of the reproduction of frames of English advertising and informational texts in the Ukrainian language. The relevance of the work is due to the urgent need to consider the specifics of the translation of English-language advertising texts, and the importance of reproduction in the translation of compositional and informational advertising frames. The aim of the study is a theoretical and practical study of the specifics of the implementation of compositional-speech frames of English advertising and informational texts in Ukrainian. Scien

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Celiešienė, Vilija. "Kalbiniai lietuviškos interneto reklamos požymiai ir konkurencija su anglų kalba." Vārds un tā pētīšanas aspekti: rakstu krājums = The Word: Aspects of Research: conference proceedings, no. 24 (December 2, 2020): 267–79. http://dx.doi.org/10.37384/vtpa.2020.24.267.

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With the rise in mass production, advertising is undergoing sophisticated changes and is transferred from its original form to online space. Many of the world’s major newspapers and magazines have shifted much of their advertising from print to online forms in order to increase readership. The article analyses the linguistic expression of internet advertising as this type of advertising is the least researched by both foreign and Lithuanian linguists. Internet advertising is analysed in several aspects, i.e. the means of expressing the appeal function of advertising texts are discussed, ways o

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Ziryanova, Irina, and Ekaterina Sanina. "Suggestive Potential of Syntactic Features of Environmental Advertising Texts (Based on the Russian and English Languages)." Bulletin of Baikal State University 33, no. 4 (2023): 772–81. http://dx.doi.org/10.17150/2500-2759.2023.33(4).772-781.

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The article is devoted to the study of the suggestive potential of syntactic expressive means in environmental advertising texts. Analyzing syntactic structures as a means of implementing the suggestive function in advertising contexts allows us to identify the most effective methods of suggestive influence on the audience. The study revealed that the Russian-language environmental advertising employs a limited variety of syntactic figures compared to the English-language texts. Nonetheless, rhetorical questions and parcellation are the most frequently used means of suggestion in both language

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Voloshina, Tatiana, Wang Qi, Katarina Slobodova Novakova, Jerome Baghana, and Martina Pavlikova. "Language and Cultural Peculiarities of Gender Realisation." Journal of Education Culture and Society 13, no. 2 (2022): 531–48. http://dx.doi.org/10.15503/jecs2022.2.531.548.

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Aim. The aim of the article is to reveal gender realisation peculiarities in English and German advertising texts. The concept of the research work is focused on the idea that representatives of different languages and cultures make unique world environment. The work proves the concept validity of the unique language nature in the distinctive idea of its cognitive base formed by an ethnic group. Methods. The concepts of universality and uniqueness of the linguistic and cultural features of gender perception are revealed using the methods of analysis and generalisation. Results. The result of t

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MOUNIR, A. "EXPLORING CROSS-CULTURAL COMMUNICATION TACTICS: A STUDY OF ADVERTISING TEXTS ON THE EXAMPLE OF RUSSIAN, ENGLISH, AND ARABIC LANGUAGES." Herald of Polotsk State University. Series A. Humanity sciences, no. 2 (February 28, 2024): 72–76. http://dx.doi.org/10.52928/2070-1608-2024-70-2-72-76.

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The study aims to acknowledge the communication tactics in the advertising texts used to implement strategies in the light of Russian, English, and Arabic examples. The paper considers the concept of advertising texts and the implementation of communication strategies into advertising texts, as well as highlights the main tactics, like "minus" tactics, positive presentation tactics, slander tactics, provocation tactics, warning tactics, deflecting or rejecting criticism tactics, cooperation tactics, motivation tactics and promise tactics. The study applies the methods of contextual and content

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Vasilieva, Yuliya Sergeevna, та Elizaveta Yur'evna Ostashevskaya. "Using British and American аdvertising texts in teaching English to students of a technical University". Педагогика и просвещение, № 3 (березень 2024): 27–38. http://dx.doi.org/10.7256/2454-0676.2024.3.71525.

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The article analyzes one of the modern trends in the methodology of teaching foreign languages – the use of combined and text advertising as a means of teaching English at a technical university. Advertising texts contain a wealth of material about cultural realities, reflect the value system of a foreign-speaking society, thus providing access to information about traditions, customs, historical facts and much more. Due to this, they can be used as one of the most effective resources in teaching foreign languages. Such texts can be used in a variety of educational situations for various purpo

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Khudoynazarova, Dilshoda Shuxratovna. "UNIVERSAL AND LANGUAGE-SPECIFIC STRATEGIES FOR ADVERTISEMENT TRANSLATION." RESEARCH AND EDUCATION 2, no. 4 (2023): 548–53. https://doi.org/10.5281/zenodo.7883007.

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<em>The article is devoted to the features of advertising language in terms of the English language advertising slogans translation. The subject of research is the analysis of adequate information transmission mechanisms and methods in the translation of advertising slogans. The object of the study is English-language advertising slogans and their translation. The purpose of the study is to identify the specific characteristics of advertising slogans, features and problems that arise in the process of their translation. The material for the study was the texts of scientific, educational and me

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Tsoloeva, Seda B. "Metaphorical models verbalized in English-language professional advertising discourse: Artifact metaphorical model." Theoretical and Applied Linguistics, no. 7 (2021): 183–91. http://dx.doi.org/10.22250/2410-7190_2021_7_1_183_191.

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The article presents the results of the English-language professional advertising discourse analysis regarding the use of metaphorical models. The research material consisted of 500 English-language advertising texts from The Art of Design magazine, posted on the Internet, thematically related to the field of design and architecture. In the course of the research, it was found that the metaphor structure contains a metaphorical core and a metaphorical periphery, which convey the main and additional semantic metaphorical load in the context. The author identifies the artifact metaphorical model

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Savchenko, Yevheniia, and Alona Hurkovska. "FEATURES OF TRANSLATION OF TOURIST ADVERTISING TEXTS." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 2020, no. 31 (2020): 360–73. http://dx.doi.org/10.24195/2616-5317-2020-31-23.

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The article reveals the concept of tourist discourse, provides its main parameters and characteristics, as well as, through comparative analysis, analyzes examples reflecting the features of tourist advertising texts in English and Ukrainian. It is difficult to imagine the existence of a modern person without travel related to professional activities, recreation, the search for new sensations and many other aspects of human existence. In one area, different cultures are not suppressed as much as in tourism. In the field of tourism business, advertising is spreading rather quickly and widely, t

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Barseghyan, Gevorg. "The Language of Advertising in English Sport Magazines." Armenian Folia Anglistika 15, no. 2 (20) (2019): 20–31. http://dx.doi.org/10.46991/afa/2019.15.2.020.

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Advertising plays a crucial role in our reality. It invades our lives through TV screens, radio frequencies, the pages of newspapers and journals. Being a unique phenomenon in our reality, which is designed for thousands of readers, listeners, viewers, it has given birth to different approaches and opinions. Advertising is a rapidly developing phenomenon, quick in responding to major and minor changes in the social life. Today it has penetrated into sports as well. Sport is a big business and many companies use sport as a means of publicizing their product. Thus, the present paper intends to s

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Miroshnikova, E. A. "Lexical peculiarities of advertising texts as a marker of cultural specificity." Гуманитарные и юридические исследования 10, no. 1 (2023): 159–65. http://dx.doi.org/10.37493/2409-1030.2023.1.20.

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The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertising text in English and Russian, increasing the pragmatic power of the advertising text using vocabulary with a cultural component, ways of translating lexical units unfamiliar to the reader, as well as pragmatically marked specific features of the vocabulary of tourist advertising texts in English and Russian. The article is based on the fact that

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KHARCHENKO, Oleg. "Socio-professional advertising humor at the on-line English language lessons during the war." EUROPEAN HUMANITIES STUDIES: State and Society, no. 4 (December 30, 2024): 155–68. https://doi.org/10.38014/ehs-ss.2024.4.09.

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This article addresses the question about the appropriateness of including humorous materials in the English-language courses within the educational programs of students specializing in journalism, advertising and editorial work. It presents a stylistic, cognitive and pragmatic analysis of a sample of Englishlanguage jokes about advertising and its variants. An analysis of the forms of 115 jokes sourced from four English-language websites shows that the most frequent forms of jokes about advertising are question/answer formats (60.8%), one-liner jokes (39.2%). A detailed study of 20 advertisin

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O.V., Boiko. "Advertising discourse as modelling and semiotic activity." Studia Philologica, no. 22 (2024): 11–20. http://dx.doi.org/10.28925/2412-2491.2024.221.

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The article is aimed at analysing the basic concepts of semiotics and their application in multimodal advertising texts of consumer goods. The purpose of the article is to study advertising discourse as a modelling and semiotic activity in English-language advertising discourse, as well as to outline the main semiotic strategies and linguistic means in the formation of English-language advertising messages. The main objectives are to review the works of Ukrainian and foreign researchers on the issue, to identify and describe the key semiotic strategies and linguistic means of English-language

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Talan, Natalliia I. "ENGLISH ADVERTISING: ITS SPECIFICS AND FEATURES OF TRANSLATION INTO UKRAINIAN." Alfred Nobel University Journal of Philology 2, no. 22 (2021): 259–69. http://dx.doi.org/10.32342/2523-4463-2021-2-22-25.

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In modern science, linguistic research of advertising as a text is intensified, as advertising is an integral part of modern culture. The topicality of considering the problems associated with the translation of advertising texts is stipulated by the need to determine the degree of verbal manipulation, which is encoded in modern English and Ukrainian advertising, as well as methods and features of their rendering into Ukrainian. The purpose of the work involves consideration of English advertising and the features of its translation into Ukrainian. Research methods are method of continuous sam

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Fabrykina, Viktoriia, and Halyna Kraichynska. "THE ANALYSIS OF THE LEXICAL AND STYLISTIC FEATURES OF THE ENGLISH SUBJECT GROUP WHICH DENOTES ADVERTISING OF THE AUSTRALIAN HOTEL INDUSTRY." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 17(85) (2023): 147–50. http://dx.doi.org/10.25264/2519-2558-2023-17(85)-147-150.

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The article examines the specifics of the lexical and stylistic features of the functioning of the English thematic group for the designation of advertisements in the Australian hotel industry. The influence of stylistic means and techniques to enhance the overall connotative load of the advertising text of the hotel industry is generalized. Despite the considerable number of linguistic works devoted to the study of various aspects of English texts of the advertising industry, it should be noted that the English thematic group denoting the Australian hotel industry has not yet been the subject

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