Relevant bibliographies by topics / Enterprise’s marketing communication complex

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Enterprise’s marketing communication complex'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Enterprise’s marketing communication complex"

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Sorokotiaha, Maria. "Principles of effective implementation of marketing in enterprises in the conditions of economy transformation." Scientific notes, no. 33 (December 25, 2023): 171–80. http://dx.doi.org/10.33111/vz_kneu.33.23.04.14.096.102.

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The article examines the trends and identifies the problems that hinder the effective operation of the enterprise, substantiates the need to develop new organizational-economic marketing-oriented forms of increasing the efficiency of their functioning, taking into account the conditions of market relations. The periodization of the development of marketing relations of domestic enterprises has been carried out, due to which the necessity of introducing a marketing mechanism for managing their activities, based on its sequential development as an integral system with a discrete state, represent
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YAKUBENKO, Yuliia, and Serhii KOBERNIUK. "TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS." Herald of Khmelnytskyi National University. Economic sciences 316, no. 2 (2023): 274–80. http://dx.doi.org/10.31891/2307-5740-2023-316-2-44.

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The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1)
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YAKUBENKO, Yuliia, and Nataliya POLYOVA. "TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS." Herald of Khmelnytskyi National University. Economic sciences 314, no. 1 (2023): 266–72. http://dx.doi.org/10.31891/2307-5740-2023-314-1-40.

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The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1)
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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po
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Shpak, N. O., and I. V. Hrabovych. "Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization." Business Inform 9, no. 524 (2021): 259–65. http://dx.doi.org/10.32983/2222-4459-2021-9-259-265.

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Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pandemic, strengthening of digitalization and intellectualization processes, development of artificial intelligence, etc. In the context of the formation of Industry 4.0, in order to maintain or strengthen competitive advantages, any enterprise must function taking into account the modern achievements
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Mazorenko, Oksana, and Svitlana Popkova. "The role of socially responsible marketing in ensuring the strategic development of the enterprise." Ukrainian Journal of Applied Economics and Technology 2024, no. 3 (2024): 186–89. http://dx.doi.org/10.36887/2415-8453-2024-3-32.

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In the contemporary business landscape, integrating socially responsible marketing into enterprise strategies is increasingly recognized as a critical factor for sustainable development. This article delves into the essential role that socially responsible marketing plays in ensuring the strategic development of an enterprise, highlighting its impact on long-term viability and competitiveness. Socially responsible marketing involves incorporating ethical, social, and environmental considerations into marketing practices, fostering a more holistic approach to business development. As consumers
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Bogdan, Nataliia M., Illia M. Pysarevskyi, Olga M. Ivanova, and Mariia M. Pokolodna. "Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business." Business Inform 6, no. 533 (2022): 137–42. http://dx.doi.org/10.32983/2222-4459-2022-6-137-142.

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The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy that meets the specifics and goals of the enterprise in order to achieve a high level of competitiveness and desired result of activity is substantiated. The features and structure of the complex of marketing communications of tourism industry enterpri
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Остапчук and Aleksey Ostapchuk. "Internet marketing complex to promote tourism business." Economics 4, no. 5 (2016): 63–68. http://dx.doi.org/10.12737/20838.

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The article considers Internet marketing complex for promotion of travel business.
 The article gives a review of instruments of marketing communication in Internet
 network for touristic enterprises. The author describes the most common ways
 for users to interact with the network. The main devices through which users log
 on to the Internet are considered. The data on the percentage of use mobile
 devices and personal computers in Russia and European countries are given.
 The article summarizes the complex of instruments marketing communication
 on the Inte
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TerentevA, Nataliya, and Ye PAVELCHUK. "INTEGRATED MARKETING COMMUNICATIONS AS A FACTOR OF EFFECTIVE ENTERPRISE DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 249–53. http://dx.doi.org/10.31891/2307-5740-2021-300-6-39.

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In today’s competitive environment, companies must constantly interact with existing and potential customers. At the same time, the basic tools of marketing communications are no longer effective enough. An integrated approach to the formation of a complex of marketing communications is thus able to help companies strategically build communication with consumers. Multilateral study of the concept of integrated marketing communications and its differences from the complex of marketing communications is the basis for determining its role in the formation of communications between businesses and
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Lapchuk, Yaroslav, and Mykola Dub. "Theoretical and methodological aspects of the formation of the marketing communications management mechanism for enterprises in the conditions of digitalization." Marketing and Digital Technologies 8, no. 1 (2024): 109–22. https://doi.org/10.15276/mdt.8.1.2024.7.

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The aim of the article. The article is devoted to the consideration of the theoretical and methodological aspects of the formation of the marketing communications management mechanism for enterprises in the conditions of digitalization, as well as the provision of practical recommendations on the optimal use of digital tools in the formation of the marketing communications complex to achieve strategic marketing goals. Analysis results. Effective marketing communications management in the digital environment requires constant improvement and adaptation to changes, as well as the use of innovati
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Dissertations / Theses on the topic "Enterprise’s marketing communication complex"

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Тютюкіна, Ю. В. "Удосконалення управління транспортно-експедиторською діяльністю підприємства ТОВ «ZLATA TRADE»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Tiutiukina.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретико-методичні аспекти формування транспортно-експедиторської діяльності. В ході дослідження були охоплені сутність транспортно-експедиторської діяльності, правове регулювання і документальне оформлення доставки вантажів. Проаналізовано діяльність ТОВ «ЗЛАТА ТРЕЙД»: фінансовий аналіз підприємства, оцінка конкурентоспроможності, SWOT-аналіз та STEP- аналіз. Проведено діагностування виконання транспортно-експедиторської діяльності підприємства. В результаті прове
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Шульга, С. В. "Удосконалення маркетингової комунікативної політики підприємства на прикладі «ШКОЛИ КЕВІН»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Shulha.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти маркетингової діяльності підприємства, комплекс маркетингової політики комунікацій зокрема. В ході дослідження були охоплені основні напрями маркетингових комунікацій, що можуть застосовуватися на сучасних підприємствах, розглянуті методичні підходи до оцінки ефективності різних заходів комунікативної політики, а також проаналізовано специфіку організації маркетингових комунікацій у сфері освіти. Проаналізовано маркетингову діяльність «Школи Кевін»: комп
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Ядчишин, Павло Андрійович, та Pavlo Yadchyshyn. "Формування маркетингової конкурентної стратегії (на прикладі підприємства пивоварної галузі)". Master's thesis, ТНТУ ім. І Пулюя, 2020. http://elartu.tntu.edu.ua/handle/lib/33429.

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Метою кваліфікаційної роботи є здійснення економічної оцінки рівня конкурентоспроможності ТОВ «Микулинецький Бровар» та розробка комплексної системи управління конкурентоздатністю пивзаводу з використанням маркетингових інструментів. Виходячи із мети, у роботі вирішено такі завдання: – розглянуто теоретичні основи формування конкурентних переваг; – зроблено класифікацію конкурентних переваг виробничого підприємства; – розглянуто особливості проведення маркетингових досліджень конкурентоспроможності підприємства; – дано оцінку рівня конкурентоспроможності досліджуваного підприємства – зді
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O’Sullivan, Alan. "Commercializing complex products : conflict, cooperation, and communication across multiple boundaries." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=121007.

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This study examines the impact of technological complexity on the commercialization objectives of cost, time to market, and rate of new product introductions in the jet aircraft industry. It shows how technological complexity interacts with other dimensions of the technology, namely maturity and a high need for reliability, to generate distinctive product-development challenges. The study also shows how one firm - the lead firm - has overcome the challenges posed by these three technological characteristics through managing a decentralized design-build network composed of suppliers who have si
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Хохлова, Є. Д. "Аналіз та удосконалення ефективності рекламної діяльності страхової компанії «Уніка»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Khokhlova.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти аналізу та удосконалення ефективності рекламної діяльності підприємств, надано послідовність рекомендацій для оптимізації роботи компанії Проаналізовано Фінансово-економічну діяльність страхової компанії «Уніка», досліджено маркетингову середу підприємства, його товарну, цінову та збутову політику. Запропоновано наступні поради, щодо удосконалення рекламної діяльності СК «Уніка»: залучення іноземного капіталу, підвищення кваліфікації кадрів шляхом відкр
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Юдіна, Д. О. "Удосконалення маркетингової комунікативної політики туристичної фірми «Ганеж»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12672.

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У роботі розглядаються теоретичні аспекти: сутність, принципи та інструменти маркетингової комунікативної політики підприємства, способи організації та управління маркетинговою комунікативною політикою підприємства, значення комунікацій для підприємства в ринкових умовах, особливості комунікаційної політики в туристичному бізнесі. Проаналізовано основні показники діяльності туристичної фірми «Ганеж» за останні роки, основних складових комплексу маркетингу підприємства «Ганеж», досліджено особливості маркетингової комунікативної політики підприємства. Запропоновано рекомендації щодо удосконал
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Бубняк, Тетяна Володимирівна, та Tetiana Bybnyak. "Планування маркетингу в організації, на прикладі ТОВ “АВЕРС”". Bachelor's thesis, ТНТУ імені Івана Пулюя, 2021. http://elartu.tntu.edu.ua/handle/lib/35505.

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Розроблені пропозиції по реалізації планування маркетингу ТОВ “АВЕРС”, обґрунтовано заходи щодо покращення рекламної кампанії товариства та застосування проєктних рішень в контексті параметрів медіа-планування фірми.<br>Предмет дослідження - теоретико-прикладні контексти розроблення плану маркетингу ТОВ “АВЕРС”. Об'єкт дослідження – ТОВ “АВЕРС”. Метою роботи є обґрунтування теоретико-прикладних досліджень формування плану маркетингу на фірмі.<br>The subject of investigation is theoretical and applied contexts of development of the marketing plan of Open Joint-Stock Company “AVERS”. The obj
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Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Управління комплексом маркетингових комунікацій промислового підприємства". Thesis, СумДУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/41863.

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Дисертація присвячена вдосконаленню управління маркетинговими комунікаціями промислового підприємства. У дисертаційній роботі запропоновано та обґрунтовано науково-методичний підхід до формування комплексу просування промислового підприємства. Запропоновано визначення поняття «синтезовані маркетингові комунікації» та класифікацію інструментів маркетингових комунікацій. Розвинено методичний підхід до планування маркетингової комунікаційної діяльності промислових підприємств за рівнями управління з використанням синтезованого інструментарію просування. Сформовано та обґрунтовано теоретико-методи
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Гайдукович, Д. С., Д. С. Гайдукович та D. Gaidukovich. "Формування комплексу маркетингу банку в умовах конкуренції". Diss., Одеський національний економічний університет, 2012. http://dspace.oneu.edu.ua/jspui/handle/123456789/3842.

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Дисертацію присвячено дослідженню процесів формування комплексу маркетингу сучасного банку в умовах конкуренції. У роботі розширено теоретико-методологічні та організаційні основи розуміння сутності й ефективності використання складових комплексу маркетингу банку. Визначено етапи розвитку банківського маркетингу в Україні за ознакою використання вітчизняними банками елементів комплексу маркетингу. Проаналізовано процеси конкуренції та концентрації на банківському ринку України. Проведено маркетинговий аналіз особливостей ринку банківських продуктів та послуг Одеського регіону. За результатами
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Тараканова, Л. В. "Маркетингова комунікаційна політика ТОВ Торгова мережа «Arber» на ринку швейної продукції в сучасних умовах". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/11012.

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Проаналізовано профіль маркетингового середовища ТОВ «Торгова мережа «Arber», оцінено ефективність маркетингової комунікаційної політики. Запропоновано наступні напрями щодо удосконалення маркетингової комунікаційної політики ТОВ «Торгова мережа «Arber»: впровадження нового каналу прямих комунікацій в форматі Pop-up магазину; розробка системи індивідуальних пропозицій на базі сегментації клієнтів (за параметрами: давність покупки та сума накопичень); проект «Arber Comfort»: Поліпшення клієнтського сервісу методом інтеграції роздрібних та інтернет-продажів; просування жіночої колекції.<br>The
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Books on the topic "Enterprise’s marketing communication complex"

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Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.
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Conversations That Win The Complex Sale Using Power Messaging To Create More Opportunities Differentiate Your Solutions And Close More Deals. McGraw-Hill, 2011.

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Dalelio, Corinne M. Interactive Media and Society. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9781666995183.

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A 2023 Choice Reviews Outstanding Academic Title In this book, Corinne M. Dalelio analyzes how the rise of interactive media over the last few decades has had enormous impacts on every aspect of American society—the ways in which we organize, produce, consume, engage, entertain, and inform. Yet the vestiges of the one-way, broadcast model of the media industries continue to be primary, prominent, and persuasive in our culture, Dalelio argues. This book offers clarity and insight into the current media landscape by first outlining what it is that makes interactive media distinct from that which
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Book chapters on the topic "Enterprise’s marketing communication complex"

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Bøilerehauge, Dorrit. "Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of Age." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_25.

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AbstractWhile agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the di
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Sinyaeva, Inga M., and Olga N. Zhiltsova. "Intellectual Product Promotion: Marketing Evaluation and Communication Efficiency." In Complex Systems: Innovation and Sustainability in the Digital Age. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-44703-8_29.

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Bengtson, Erik, and Oskar Mossberg. "Exploring the Virtue Framework: Environmental Labels, Clean Clothes, and Green Energy Capitalism." In The Virtues of Green Marketing. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-32979-1_9.

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AbstractThis chapter is the most extensive chapter in the book. It uses the presented framework of virtue critique to examine the role of environmental labels in green marketing and explore how green rhetoric is used in the marketing of clothes, as well as within the Energy Sector. Themes developed include standardized forms for sustainability communication, communicative efficacy, moral legitimacy, temporality, transparency, and the value of rhetorical spaces for prudent corporate communication on complex matters.
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Chan, Chung-Hao, King Yin Wong, and Tsz-Wai Lui. "Marketing Tourism Products in Virtual Reality: Moderating Effect of Product Complexity." In Information and Communication Technologies in Tourism 2023. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_34.

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AbstractAs the tourism industry faces growing competition and digital transformation in the post-pandemic era, virtual reality has emerged as a creative marketing strategy. However, investing in virtual reality may be costly. Evaluating what type of products can generate higher returns through virtual reality is critical. Our study explored the moderating effect of product complexity on the relationship between virtual reality characteristics and behavioral intention. Our results indicated that the relationship between telepresence and consumer trust is stronger for a complex tourism product t
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Wang, Rui, Yongsheng Jin, and Feng Li. "A Review of Microblogging Marketing Based on the Complex Network Theory." In 2011 International Conference in Electrics, Communication and Automatic Control Proceedings. Springer New York, 2011. http://dx.doi.org/10.1007/978-1-4419-8849-2_134.

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Förster, Annabella, and Sandra Gronover. "Sales Enablement through Marketing Communication in the Buying Environment of Complex and Investment-Intensive B2B Services." In Sales Enablement als Fundament des Vertriebserfolgs. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-37614-7_16.

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Hariharanath, K. "BIG Data." In Global Virtual Enterprises in Cloud Computing Environments. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-3182-1.ch007.

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The basic functions such as production, marketing, and finance continue to be the same from an agricultural economy to an industrial economy. Business processes, procedures, methods, strategy, management thinking, and approach related to basic functions have been changed due to global market competition. Consequent to global competition, business activities have become more complex. Due to this complexity, the type and quantum of information required by the business enterprises are increasing. It is interesting to note that information and communication technology is providing many new concept
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Silvana de Rosa, Annamaria, and Elena Bocci. "Between Physical and Virtual Reality." In Branding and Sustainable Competitive Advantage. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-171-9.ch006.

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This chapter presents a perspective theory, not yet fully developed, that seeks to analyze the connections between “Social Representations and Corporate Communication” (Penz, 2006; Usunier &amp; Lee, 2009). It is divided into two sections. In the first, descriptive section we identified the organizational dynamics of the Benetton Company utilizing structural elements found in the enterprise’s literature and documents. The objective was to understand Benetton galaxy’s role in globalization and its complex market strategies. Since this was an internal view of the company, data was obtained from
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Eastin, Matthew S., and Terry Daugherty. "Past, Current, and Future Trends in Mass Communication Research." In Marketing Communication. Oxford University PressOxford, 2005. http://dx.doi.org/10.1093/oso/9780199276943.003.0003.

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Abstract The construct of mass communication bridges many different disciplines. For example, advertising, journalism, broadcasting, and communication all function as components to mass communication. The current chapter outlines three key research frameworks that have influenced the dominant approaches being used today, discusses current trends and key research, and speculates about research directions yet to come. In doing so, this chapter focuses on how audience perception of media consumption has changed and the changes that marketing professionals have faced over the past fifty years. For
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Rosário, Albérico Travassos, Paula Rosa Lopes, and Filipe Sales Rosário. "Digital Political Marketing." In Persuasive Marketing and Communication Strategies in Contemporary Politics. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-6140-5.ch001.

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In the fast-evolving landscape of political campaigning, the advent of digital technology has revolutionized the way candidates engage with voters. Digital political marketing encompasses a myriad of strategies, from social media engagement to targeted advertising, aiming to sway public opinion and mobilize support. This article delves into the key strategies for effective digital political marketing, examines its impact on voter engagement and turnout, discusses ethical considerations inherent in its practice, and explores the challenges and opportunities presented by the era of social media.
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Conference papers on the topic "Enterprise’s marketing communication complex"

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Ergenç, İsmail Erkut. "Customer Requirement Factors in Selection of E-Commerce Infrastructure Service Provider in Post-Covid-19: An AHP Application." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.006.

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In today’s complex world, businesses actively use various methods to deliver goods and services to customers. Due to the active entry of the internet into people’s lives and the increase in the number of purchases made on the internet recently, businesses must actively use the internet in their marketing activities to achieve a competitive advantage. Especially after COVID-19, many businesses have had to perform their activities over the internet due to public health measures. In addition to supporting the promotion activities of the internet, direct marketing, customers purchasing products th
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Minculete, Gheorghe, and Sorin Minculete. "APPROACHES TO COMPANIES’ PERSONNEL EDUCATIONAND TRAINING IN THE FIELD OF DIGITAL MARKETING." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-166.

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new world of marketing is constantly evolving and under these conditions, managers of modern companies are acting through training to adapt and manage the changes that take place in the digital world. Under the new conditions of the digital economy, company trainers are working to train managers and marketers in order to adapt to the demands of modern, highly complex businesses that evolve at a faster rate. Consequently, they act in line with the revolutions in both manufacturing and software industries when new digital marketing strategies are introduced. Therefore, the instrumentation of Agi
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Sergeyeva, N. V., A. A. Nevin, and T. J. Tukaya. "Development of communication systems and technologies in logistics of marketplaces." In IV All-Russian (National) Scientific Conference "Achievements of Science and Technology". Krasoyarsk Science & Technology City Hall, 2025. https://doi.org/10.47813/dnit.4.2025.3001.

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The rapid development of information technology and communication systems has affected all areas of business, especially in marketing and logistics. Modern marketplaces have become an integral part of a person's daily life. Several main types of marketplace logistics communication systems are considered: tracking systems, data exchange, warehouse management, routing, operational communication systems with customers, integration platforms, cloud technologies with mobile applications, artificial intelligence technologies, and blockchain technologies. Their brief characteristics are given, trends
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Ли, C. "Implementation of information and communication technologies in the implementation of a complex of interactive marketing communications of the organization." In X МЕЖДУНАРОДНАЯ НАУЧНО-ПРАКТИЧЕСКАЯ КОНФЕРЕНЦИЯ "МИРОВАЯ ГЛОБАЛИЗАЦИЯ: ФУНДАМЕНТАЛЬНЫЕ И ПРИКЛАДНЫЕ АСПЕКТЫ". Crossref, 2025. https://doi.org/10.26118/5325.2024.61.49.012.

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Stefanescu, Valeriu, Stoican Oana, and Stefanescu Cornelia. "PROMOTING THE SCHOOL ORGANIZATION THROUGH VIRTUAL ENVIRONMENTS." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-050.

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As part of the social environment, the educational institutions interact openly and dynamically with its other components, influencing and being influenced by the economic climate, the evolutions in the field of technology, the demographic changes, the changes in the field of culture, educational policies and legislation. The interaction between the school and the external environment requires constant attention from management. In the school organization plan, the manager must identify and anticipate the needs of the direct and indirect beneficiaries of education in a certain way, outlining a
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Estima, Ana, and Alexandra Das Neves. "Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students." In Eleventh International Conference on Higher Education Advances. Editorial Universitat Politècnica de València (edUPV), 2025. https://doi.org/10.4995/head25.2025.19930.

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This paper presents an innovative pedagogical initiative integrating interdisciplinarity and interdepartmental collaboration in higher education. The project "From Marketing to Languages: The Art of Creative Writing" brought together marketing and language students to engage in creative writing and storytelling. Designed to respond to the growing demand for transversal skills such as creativity, critical thinking, and communication, the project employed active learning methodologies and a tailored workshop led by a renowned author. Students collaborated in interdisciplinary groups, addressing
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Belenko, O. F., and V. G. Mironchuk. "THE FEATURES OF THE COMPANY'S PROMOTION IN THE BUSINESS MARKET IN THE NEW INDUSTRIAL ENVIRONMENT CONDITIONS." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-145-150.

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The article presents features of companies ‘ promotion on business the regional market, selections and channels of marketing communications complex, traditionally used for business and consumer markets, justifies the efficacy of atypical for the business market channels of communication in the B2B sphere, the dependence of the effective channels of promotion from the regional specifics of the business market.
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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool soluti
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T. F. Poon, Stephen. "Preliminary report on doodling’s cultural role as intentional art: A study of youth perceptions of aesthetic self-expression and idea helper in branding." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p78.

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The concept of doodles as a self-expression art-form is discussed through a quantitative study on the perceptions of youths towards doodling activity to produce ideas, to develop self-confidence, and in decision making for brands. The intentionality and purposes for doodling have been much critiqued by contemporary visual researchers. This paper considers the function of doodles in visual communication, and how contextual utilisation of doodles as a communication medium impacts individualistic expression as well as influencing consumer decision-making in brand preferences. Research also highli
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Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

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The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating
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