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Dissertations / Theses on the topic 'Entertainment programs'
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Magee, Sara C. "That's Television Entertainment: The History, Development, and Impact of the First Five Seasons of "Entertainment Tonight," 1981-86." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1217427973.
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McClure, Kendra M. "Hidden in plain sight : an examination of entertainment-education /." View online, 2010. http://repository.eiu.edu/theses/docs/32211131575802.pdf.
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Chen, Yi-Chun. "The role of media literacy and pro-health entertainment programs in changing adolescents' perceptions of alcohol and alcohol advertising." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Summer2008/y_chen_072208.pdf.
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Snyder, Marcus E. ""Playing to the cameras" the presence of an entertainment perspective in political panel programming and the implications of making politics palatable and appealing /." Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=2097.
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Thesis (M.S.)--West Virginia University, 2001.Title from document title page. Document formatted into pages; contains vi, 357 p. Includes abstract. Includes bibliographical references (p. 134-137).
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Vilches, Mendoza Emma Paola. "Tratamiento de la información sobre hechos policiales, homicidio e intento de feminicidio, en programas de entretenimiento de la televisión peruana de señal abierta. Análisis de los casos Camilita en el programa Válgame emitido en marzo de 2020 por Latina, Angie Jibaja en Magaly Tv La Firme en ATV en marzo de 2020 y Thomas Restobar en La Banda del Chino en América TV en agosto de 2020." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653931.
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Este trabajo de investigación muestra cómo afectan los distintos criterios aplicados en los programas de carácter híbrido, que son una mezcla de los programas periodísticos y de entretenimiento, en la televisión peruana de señal abierta para incluir dentro de sus temas aquellos de carácter policial. Los elementos estudiados para el análisis son la estructura de estos, el rol de los conductores y panelistas, los recursos periodísticos, el lenguaje utilizado y los recursos televisivos. Los casos a estudiar fueron “Camilita” en el programa Válgame emitido en Latina en marzo de 2020, “Angie Jibaja” en Magaly Tv La Firme en ATV en marzo de 2020 y “Thomas Restobar” en La Banda del Chino en América TV en agosto de 2020. A través de la observación y la aplicación de los conceptos se logró concluir que aquellos elementos, en algunos casos, sí afectan al desarrollo de los programas al tocar temas de carácter policial.This research work shows how the different criteria applied in hybrid programs, which are a mixture of journalistic and entertainment programs, affect Peruvian open signal television to include those of a police nature within its topics. The elements studied for the analysis are their structure, the role of the hosts and panelists, the journalistic resources, the language used and the television resources. The cases to be studied were “Camilita” on the Válgame program broadcast in Latin America in March 2020, “Angie Jibaja” on Magaly Tv La Firme on ATV in March 2020 and “Thomas Restobar” on La Banda del Chino on América TV in August 2020. Through the observation and application of the concepts, it was possible to conclude that those elements, in some cases, do affect the development of programs by touching on police issues.
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German, Tom. "Contributions of negative affect and empathy to the enjoyment of television drama a eudaimonic approach /." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1218542710.
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Kim, Zhanna. "Využití animačních programů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4133.
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This thesis is devoted to animation programs in tourism. It describes various types of animation activities within hotel entertainment programs and the process of their realization (sport activities, culture and fun activities, activities for children and teenagers etc). The thesis contains theoretical description of animation programs and reveals some problematic areas in practice of hotel animation.
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Ingham, Dale. "Producing a low-budget, feature-length entertainment program on video." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1991. http://www.kutztown.edu/library/services/remote_access.asp.
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Thesis (M.S.)--Kutztown University of Pennsylvania, 1991.Source: Masters Abstracts International, Volume: 45-06, page: 2807. Abstract precedes thesis as [4] preliminary leaves. Typescript. Includes bibliographical references (leaf 51).
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Sharma, Shantnu. "Systems analysis of emerging IPTV entertainment platform : stakeholders, threats and opportunities." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/43110.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2008.Includes bibliographical references (p. 140-144).
Why do certain types of companies, goods, services survive and others do not. Why does one set continuously reinvent themselves and others wither away and die? Why does Cisco continue to provide exciting and innovative networking products, while companies like Cabletron die? Several academics believe that a dominant factor is that winners are able to create robust and effective product platforms. These platforms are able to cater to changing customer needs. On the winning side, the platform leader is effectively able to manage the various conflicts that are present in the platform ecosystem. On the loosing team, often there is no platform leader!I believe that effective platform leadership, platform architecture play a key role in product success.In this thesis, I plan to compare two large platforms. These are the IPTV platform and the conventional cable based TV platform. Both are competing with each other to provide similar services to the same customer set. I have coined the term 'Mega Platform" to describe such large platforms. . As part of this comparison I will develop a set of metrics or comparison points which will help compare the two competing platforms. Please note that the purpose of this thesis is not to prove that there is a strong correlation between platform success and market success.
by Shantnu Sharma.
S.M.
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Kvasbø, Audun. "MOOSES Game Concepts : Game Concepts for the Multiplayer on One Screen Entertainment System." Thesis, Norwegian University of Science and Technology, Department of Computer and Information Science, 2007. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-9574.
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Today, video games are mostly played at home while alone or together with friends. Multiplayer games are played by sharing a single screen or meeting up online to play against others. Within the MOOSES (Multiplayer On One Screen Entertainment System) project we seek to create a set of games for the new gaming paradigm that allows large numbers of players to share the fun of playing together on a single, large screen. To create games that are playable within the MOOSES context, one has to consider a series of special factors. These include elements of both user interface design, hardware and software architecture. In this study we describe these factors and how they can be handled with respect to making fun games for a large number of players on a single screen. Then, in the final and most important part of the study we describe five games that are suited for the special demands of the MOOSES framework - a war game, a football game, a music game, a survival based game and a quiz game.
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Silva, Lúcia Soares da. "Política e modulações do entretenimento televisivo: mulheres e denúncias." Pontifícia Universidade Católica de São Paulo, 2011. http://tede2.pucsp.br/handle/handle/2233.
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Previous issue date: 2011-06-06Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Television as a producer of truths operates in the speed of the flows in the society of control. As the main media after the post-war period, television connected to the internet convokes the spectator citizen consumer to adhere and participate by the means of probing, public opinion and shared collaboration from the media democracy. As an audio-visual instrument, the television invests in collective apparatuses such as the family, while producing its programs it allies entertainment and information 24 hours per day. As a connection amplified to other technological apparatuses, it fosters the interactions and participation exercising a continuous control, modeling and adapting social relationships and promoting other realities. The modulations of the female entertainment television programs and the journalists police program produce subjectivities and re subjectivities in the spectator citizen consumer, leading it to the self government and entrepreneurship, to the conformity, balance and conservative moderation. Politics and modulations of the television entertainment: women and denunciation doesn t intend to tell, construct and re construct the origin of the programs addressed to women, but it departs from the foucaultian genealogical analysis and from deleuzian and guattarian analytical to analyze the political history of the present and its effects on women and families
A televisão como produtora de verdades opera na velocidade dos fluxos da sociedade de controle. Como a principal mídia do pós-guerra, a televisão acoplada à Internet convoca o telespectador-cidadão-consumidor a aderir e participar por meio das sondagens, opinião pública e colaborações compartilhadas da democracia midiática. Como aparelho audiovisual, a televisão investe nos equipamentos coletivos como a família e ao produzir seus programas alia entretenimento e informação, 24 horas por dia. Com uma conexão amplificada a outros aparelhos tecnológicos, fomenta a interação e participação, exercitando um controle contínuo, modelando e adaptando as relações sociais promovendo outras realidades. As modulações dos programas televisivos femininos de entretenimento e os programas jornalísticos policialescos produzem subjetividades e ressubjetivações no telespectador-cidadão-consumidor, levando-o ao empreendedorismo de si, à conformidade, equilíbrio e moderação conservadora. Política e modulações do entretenimento televisivo: mulheres e denúncias , não pretende contar, construir e reconstruir a origem dos programas destinados às mulheres, mas parte das sugestões da análise genealógica foucaultiana, da analítica deleuziana e guattariana, para revolver uma história-política do presente e seus efeitos sobre as mulheres e à família
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Strickon, Joshua Andrew 1976. "Smoke and mirrors to modern computers : rethinking the design and implementation of interactive, location-based entertainment experiences." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/88355.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, February 2003.P. 244 blank.
Includes bibliographical references (p. 237-243).
We have yet to create the ultimate interactive experience. Why is that so, and how can that change? How can we increase our chances of getting it right? Interactive, location-based experiences are a new genre and need a new way of thinking about designing them. We also need a better way of dealing with the sophistication of modem technology, enabling us to get to the heart of designing these new interactions. This thesis makes progress in this area by creating a classification system for the space of interactive location-based entertainment experiences. It begins to develop a theory of interactivity as it can be applied to this genre. The theory also guides the birth of a library of interactive design techniques and the development of a design approach as a series of steps and questions that must be answered to complete an experience. It is proposed that across a variety of experience types (games, rides, theater shows and museum installations), the design approach will be similar. It is also hypothesized that given one distinct hardware system, a range of different interactions can be explored. Furthermore, this thesis looks at how technology can be used to aid in the development process by designing a rapid development environment for prototyping new interactions. By establishing a new way of looking at the problem I hope to be able to reach the goal of creating compelling experiences. Through the construction of a new set of tools, this thesis details the fundamental elements of a location-based, interactive attraction and exposes all of the technical, practical and artistic issues that must be resolved to successfully complete and deploy them.
by Joshua Andrew Strickon.
Ph.D.
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Yetkin, Sultan. "Urban Culture And Space Relations: Sakarya Caddesi As An Entertainment Space In Ankara." Master's thesis, METU, 2004. http://etd.lib.metu.edu.tr/upload/12605344/index.pdf.
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The purpose of this thesis is to research the relation between spatial
structures and social relations including the cultural ones. This study
specifically researches the relation between the construction and the
representation of urban space and urban culture in Sakarya Caddesi as an
instance of society-space interaction. This research focuses on Sakarya
Caddesi where various urban cultural practices such as entertainment, has
intensified. It deals with the constitution and representation of this
entertainment space and researches how a particular place is constructed
materially and imaginarily, how different social actors perceive, interpret and
constitute a particular place in different ways. Accordingly, the contestation
over the representation and use of place is discussed in this study. In order
to comprehend a local place and culture, the issues should be thought in a
wider context. Therefore, Sakarya Caddesi which is a part of urban space
and the urban practices which occur in this area, are evaluated in global
context. This study, discusses the influences of global changes on urban
space, urban cultural practices and lifestyles. Discussing Sakarya Caddesi
and its culture through discourses, this thesis relates spatial categories with
some concepts of cultural politics such as identity.
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Bailey, Erica. "Effects of Television Clips with Hedonic and Eudaimonic Tone on Viewers\' Affective States and Subsequent Program Selection." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23226.
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Motivations for entertainment consumption are complex, involving moods, wants, anticipations, and several other factors. Typically, attempts at a theoretical understanding of motivations for media selection have centered on enjoyment, or hedonic, pleasure-seeking motivations. Recently eudaimonic, or truth-seeking, motivations have also been given much attention. Most investigations into hedonic and eudaimonic motivations for media consumption have conceptualized these motivations as traits, rather than as states. Recent research has used survey methods to determine that those with hedonic motivations tend to seek out entertainment that is hedonic in nature and feel more fun affect while watching, while those with eudaimonic motivations for consuming entertainment tend to seek out media that is eudaimonic and nature and experience more meaningful affect during viewing. This experiment successfully manipulated hedonic and eudaimonic states using clips with either hedonic or eudemonic tone from three different television shows, with hedonic or eudaimonic tone in clips significantly affecting participants\' reports of hedonic and eudaimonic states as well as meaningful and fun affect. The effects of clips with hedonic or eudaimonic tone on these responses were not moderated by typical hedonic and eudaimonic trait preferences. The experiment also examined the effect that clips with hedonic or eudaimonic tone might have on subsequent program selection by allowing participants to rank hedonic or eudaimonic clips for subsequent viewing. The hedonic or eudaimonic tone of the clips only predicted participants\' subsequent preference for eudaimonic or hedonic clips in the case of one of the three shows in the study; this effect on subsequent clip preference was found with the show that generally elicted the strongest responses from viewers in other study measures. Implications for our understanding of television consumption motivations are discussed.Master of Arts
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Silva, Laianny Martins. "Programa encontro com Fátima Bernardes: um espaço para a cidadania?" Universidade Federal de Goiás, 2017. http://repositorio.bc.ufg.br/tede/handle/tede/7523.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This research seeks to identify in the discussions presented by the program Encuentro con Fátima Bernardes points that promote questions related to citizenship, starting from the perspective worked by the English sociologist Marshall (1967), which unfolds in Civil, Political and Social Rights. For the development of the work was presented a synthesis history of communication and citizenship; The history of television in Brazil, tracing the history and the profile of the programs of the auditorium and the history of the development of TV Globo, besides the contextualization of the concepts and classification of the Journalistic Genres and their Formats, broadening the discussion with the Television Genres and the insertion in the Programming grid our object of study, the program Meeting with Fátima Bernardes. The corpus of the research was composed of ten editions of the Encuentro program, published in the months of October, November and December of 2016 and analyzed according to the bardiana perspective - Content Analysis - how many to the Thematic and Lexical criteria. Subsequently, we analyze the hybridism between journalism, entertainment, and the relationship with the auditorium that characterizes the program. To understand this relationship we analyzed aspects about (Tele) Journalism, seeking to identify in the themes presented in the program the news-values. We identify the Genders within the Meeting program, besides observing who has voice within the Program is how aspects related to citizenship are treated.
Esta pesquisa, busca identificar nas discussões apresentadas pelo programa Encontro com Fátima Bernardes pontos que promovam questionamentos ligados à cidadania, partindo da perspectiva trabalhada pelo sociólogo inglês Marshall (1967), que se desdobra em: Direitos Civis, Políticos e Sociais. Para o desenvolvimento do trabalho foi apresentado uma síntese história da comunicação e da cidadania; a história da televisão no Brasil, traçando o histórico e o perfil dos programas de auditório e a história do desenvolvimento da TV Globo, além da contextualização dos conceitos e classificação dos Gêneros Jornalísticos e seus Formatos, ampliando a discussão com os Gêneros Televisivos e a inserção na grade de programação o nosso objeto de estudo, o programa Encontro com Fátima Bernardes. O corpus da pesquisa foi composto por dez edições do programa Encontro, veiculadas nos meses de outubro, novembro e dezembro de 2016 e analisados conforme a perspectiva bardiana - Análise de Conteúdo - quantos aos critérios Temáticos e Léxicos. Posteriormente, analisamos o Hibridismo entre o jornalismo, o entretenimento, e a relação com o auditório que caracteriza o programa. Para compreender está relação foram analisados aspectos sobre o (Tele) Jornalismo, buscando identificar nos temas apresentados no programa os valores-notícia. Identificamos os Gêneros dentro do programa Encontro, além de observarmos quem tem voz dentro do Programa é como aspectos relacionados com a cidadania são tratados.
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Jie, Xiaowei. "Television entertainment as propaganda : a case study of the evolution of the political management of the Chinese Spring Festival Eve Variety Show." Thesis, University of Edinburgh, 2014. http://hdl.handle.net/1842/17622.
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This thesis presents a series of three case studies of the Chinese Spring Festival Eve Variety Show selected between 1983 and 2010. The case studies were chosen to exemplify the overall trend in how China’s television has developed against the broader socio-political context of major economic reforms taking place since the late 1970s.
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Vaz, Fernando Manuel Barreiro. "Caracterização global das piscinas cobertas da Região de Trás-os-Montes-funções/competências dos gestores - dinamização dos programas aquáticos." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29449.
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Saavedra, Vásquez Lilian Yohany. "Análisis del discurso televisivo contra la violencia de la mujer en programas de espectáculos Válgame Dios (2018-2019)." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653338.
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En el presente proyecto se hace un análisis sobre las opiniones reproducidas acerca de la violencia contra la mujer en los programas de espectáculos y nos muestra su visibilidad de ejecución en base a la observación de programas de espectáculos como es el caso de Válgame Dios permitiéndonos detectar los diferentes discursos que se manejan en este medio de comunicación. Actualmente los programas de espectáculos cuentan con altos índices de rating. Sin embargo, su contenido está lleno de morbo y críticas irónicas que connotan claramente violencia hacia la mujer y al mismo tiempo la naturaliza. El proyecto contempla, primero, el desarrollo de conceptos necesarios para contextualizar el problema de la violencia contra la mujer y segundo, el análisis de capítulos escogidos para un desglose de guion e interpretación de discurso.In the present project, an analysis is made of the opinions reproduced about violence against women in show programs and shows us its visibility of execution based on the observation of show programs such as Válgame Dios, allowing us to detect the different discourses that are handled in this media. Currently, show programs have high rating indices. However, its content is full of morbid and ironic criticism that clearly connotes violence against women and at the same time naturalizes her. The project contemplates, first, the development of concepts necessary to contextualize the problem of violence against women and second, the analysis of selected chapters for a breakdown of the script and speech interpretation.
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Kelly, Erin Katherine. ""My dere chylde take hede how Trystram doo you tell": Hunting in English Literature, 1486-1603." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366055200.
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Ränkeskog, Gustaf, and Lukas Jacobson. "Vart fan är vi på väg? : En kvalitativ studie om den unga vuxna publikens uppfattning av frågesportprogrammen På spåret och Alla mot alla." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-78478.
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The intent of this bachelor thesis is to specify the reasons why the young adult audience consumes the Swedish television quiz programs Alla mot alla and På spåret, which needs the programs might fulfill and the difference between the two programs. The study also reflects on the difference between similar quiz programs on commercial vs. public service television. To accomplish any results this study has completed six qualitative and semi-structured interviews. The respondents are in the age of 20 to 30 years and they all have consumed each show on a regular basis before the interviews have taken place. The young adult audience strives to obtain information, knowledge and entertainment from both of the two programs, but notices distinct differences in the use of language, humor and facts. The study also shows that the quiz programs fulfills the cognitive and emotional needs, but in different ways. The study relates to the uses and gratification theory and the genre theory.Denna studie har analyserat hur den unga vuxna publiken ser på de svenska frågesportprogrammen På spåret och Alla mot alla, som verkar under Sveriges Television respektive Kanal 5. För att ta reda på det har sex kvalitativa forskningsintervjuer genomförts, där respondenterna i fråga är i 20 till 30 års ålder. Respondenterna har tittat på respektive frågesportprogram på regelbunden basis innan intervjuerna ägt rum. Syftet med studien har varit att reda ut varför den unga vuxna publiken tar del av frågesportprogrammen, vilka behov programmen uppfyller, vilka skillnader den unga vuxna publiken upplever samt hur de ser på public service kontra kommersiell tv. Det med dessa program som utgångspunkt. Studien har förhållit sig till uses and gratifications-teorin samt genreteorin. Det som studien kan visa är att den unga vuxna publiken kollar på frågesportprogrammen för att ta del av information, underhållning och kunskap. Studien visar också att frågesportprogrammen uppfyller de emotionella och kognitiva behoven, men på varierande sätt. Den unga vuxna publiken observerar ett flertal skillnader programmen emellan. Den största skillnaden är programmens genredefinition, då svaren tyder på att Alla mot alla anses vara en game show, medan På spåret anses vara en quiz show. Studien kan också konstatera att den unga vuxna publiken upplever tydliga skillnader, exempelvis språkbruk och jargong, mellan program som verkar under public service och kommersiella bolag.
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Liu, Yi-hua Joyce, and 劉懿驊. "College Students and Entertainment News Programs: An Extension of Uses and Gratifications Research." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/06545024941584994362.
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Chang, Chih-wei, and 張至緯. "Educating through Entertainment or Entertaining through Education?A Study on the Audiences’ Perception and Learning from Professional Competitive Reality Programs." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/z2htrq.
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碩士玄奘大學
資訊傳播研究所
97
Reality programs have become a shining star among various television genres in the past decade, and appeal to millions of audiences with on-trained actors; unscripted developments, and realistic settings. Derived from reality program genre, professional competitive reality shows further incorporate competitiveness of game-playing to create a new crowd of audiences and sweeping the global television market. As the professional competitive reality programs draws more purposive audience, the educational function of these entertainment programs to audiences has become an important issue worth exploring. This study attempts to examine whether professional competitive reality programs Project Runway play a role in students’ academic learning and professional perceptions of fashion design. Adopting Albert Bandura’s theories, social learning and social perception, the study investigates student audience’ motivations of program viewing, creative works inspired by the program, and perceptions of fashion design and fashion Industry. The findings indicate that students of fashion design regard professional competitive reality shows as a means of absorbing new information and creative stimuli. The programs provide useful demonstrations and sampling as solutions for their inquiries on practices. Also, the programs manifest the essential criteria for professionals in fashion design, and a learning aide to enhance their academic performance. The study further suggests that television entertainment programs may provide effective learning aids for educational realm, and future research may evaluate the potential of entertainment media, and incorporate into educational uses.
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Cvancingerová, Jana. "Postavení a význam humoristických relací v letech normalizace. Fenomén humoristické dvojice Lasica a Satinský." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298360.
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The Master's thesis "The Role and Importance of Humorous Television Programs in Czechoslovakia in The Years of Normalization. The Phenomenon of a Comic Pair Lasica and Satinský,"discusses the importance of humorous shows within the program structure of the Czechoslovak Television in 1969-1989. The work deals with the issues of television entertainment and the developments that affect a number of criteria. The work points to the former television entertainment context, the possibility of posting humorous programs, and their position in the television program. The work will identify the type and frequency of various entertainment programs and their presenters as well as discuss their contribution to television entertainment. The paper seeks to deepen its analysis of television entertainment, namely in the humorous sessions of Milan Lasica and Julius Satinský. Their artistic activity compared to television based on criteria such as: frequency, form of humor, specific pairs etc., with other comics CST sessions will be analysed. An important part of the analysis will be means of expression used by comedians in broadcasts.
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許瀞文. "Reception analysis of music-entertainment program audience." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/09924417814477649594.
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碩士國立交通大學
傳播研究所
96
The purpose of this research is to explore how the audiences interpret the context of music-entertainments program under the influence of context. In this research, reception analysis is used to assist within this research, special research interests are placed on the relationship between context and interpretation. An in-depth interview is used, 20 teenagers were interviewed and data gathered from these interviews were analyzed. The result shows that the performers who participate in the music-entertainments program and the audience both have the same social position. And the influenced by the audiences’ experience and schema, thus bring the meaning of inspire, identification, and resonance for audiences. Besides, the audiences also have different interpretation type under the context. This result could provide a new point of view for communication academic to respect the program which has the feature of interaction and participation.
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Galvão, Joana Ramalho Pereira. "O impacto do product placement em telenovelas no comportamento dos consumidores : estudo de caso : sumo Compal Amor Maior." Master's thesis, 2018. http://hdl.handle.net/10400.14/27050.
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Atualmente, existe uma grande variedade de marcas no mercado, criando-se assim um clima mais competitivo entre elas e é neste âmbito que a aposta na publicidade, por parte das mesmas, é cada vez maior.
No entanto, embora ainda se invista muito na publicidade tradicional, cada vez mais surgem alternativas aliciantes para as marcas se promoverem. O product placement, é um exemplo disso e tem-se tornado num grande aliado das marcas, aumentando a sua notoriedade.
A inserção desta técnica de comunicação é bastante visível na ficção televisiva, nomeadamente nas telenovelas e nesse sentido, o objetivo desta investigação é perceber o impacto que o product placement, inserido nas telenovelas, exerce nos consumidores, na forma como estes reagem a esta inserção e como percecionam as marcas que apostam nesta forma de comunicação.
Para perceber este impacto no comportamento dos consumidores, foi selecionado um estudo de caso: Sumo Compal Amor Maior, conseguindo aferir de forma mais aprofundada em que dimensões ou aspetos é que a técnica de product placement, na telenovela Amor Maior, foi benéfica para a marca Compal.
As conclusões obtidas demonstram que cada vez mais as marcas apostam nesta técnica de comunicação, sendo no geral do agrado da maioria dos telespectadores, embora algumas vezes seja considerada pouco natural e demasiado intrusiva. Neste caso específico, da marca Compal, o facto de ter sido inserida numa telenovela em prime-time permitiu chegar a uma grande quantidade de telespectadores, ajudando a marca em termos de notoriedade.Currently, there is a wide variety of brands in the market, creating a more competitive atmosphere among them and this is why investments on advertising are increasing. However, while much is still being invested in traditional advertising, more and more appealing alternatives are emerging in brand communication. Product placement, is an example of this and has become a great ally of the brands, increasing their notoriety. The use of this technique of communication is frequent in television fiction, namely in soap operas. It is the purpose and, in this sense, the objective of this investigation to assess the impact that product placement, inserted in soap operas, exerts on consumers, the way in which they react to this insertion and how they perceive brands that invest on this form of communication. To understand this impact on consumer behavior, a case study was selected: Compal Amor Maior juice. The specific question to address was in which dimensions or aspects the product placement technique in the soap opera Amor Maior was beneficial to Compal brand. The conclusions reached show that an increasing number of brands are investing on this technique of communication, being generally appreciated by most viewers, although sometimes it is considered unnatural and too intrusive. In this specific case, Compal brand, the fact that it was inserted in a soap opera in prime time allowed the brand to reach a large number of viewers, helping the brand to increase of notoriety.
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Kingara, George Ngugi. "Ethnography of production practices in Kenyan television entertainment programmes: imagining audiences." Thesis, 2010. http://hdl.handle.net/10413/3559.
Full textAbstract:
How television entertainment programmes producers in Kenya conceptualise audiences is the primary objective of this study. It begins with a brief examination of how the operations of broadcast media institutions in Kenya have been historically linked to government and commerce. Throughout the history of television in Kenya, producers have conceptualised audiences in line with the political, economic and socio-cultural factors that were paramount in the instituting of broadcasting in this society. This historical background continues to shape the character of television entertainment programmes, and therefore how producers conceptualise audiences for these programmes. During their production practices, producers are also influenced by particular communication dynamics within which television programmes are produced and viewed. The dynamics of 'being the audience of television' include that the 'active audience' is autonomous in its various relationships with programmes content, yet the subjectivity of viewers to the institutional systems within which broadcasting happens constrains the audience‘s freedom in how it relates to entertainment programmes. Programme content hails and guides the audience into 'attending' to given shows in specific ways. This study reveals that the audience multi-facetedly relates with entertainment programmes, but the degree to which the audience can exercise its 'will' over the television text is limited. This is because television programmes are constructed meanings, framed and constricted by the elements that constitute them. Also, structures of culture constrain the plurality of the resources audiences have at their disposal as tools for 'reading‘ the programmes. The research-participant producers conceptualised the audience from a 'value-based‘ socio-cultural perspective. Therefore, they attached a kind of magnanimity to television as an institution for influencing in specific ways the segments of society they imagined watched it. Hence, producers of the particular entertainment programmes considered in this case study intended them to represent quality socio-cultural values for the social development of Kenyan society. In agreement with the producers, the audience respondents cited in this study appeared to consider entertainment programmes as important narratives capable of helping them better understand the social world they live in. They saw entertainment programmes as stories that authenticate their world by reflecting that world back to them.
Overall, the findings of this case study established that Kenyan producers of television entertainment programmes technically operated within the political economic conventions of television production. However, a strong philosophical, moral-value code appeared to guide the producers‘ sense of purpose and duty to their audience. Apparently, the producers‘ resolve to embed in programmes meanings that propagated particular socio-cultural ideals was as prominent as the institutional political economic objectives for which they were hired to fulfil. This 'extra‘ sense of purpose catalysed the producers‘ unique regard for entertainment programmes as functional narratives, whose primary objective it should be to elevate society‘s moral fabric. Conclusively, the research-participant producers employed an old-fashioned approach to conceptualizing the audience. They saw the audience as congregated in masses of social categories cemented together by a tangible cultural-national identity.Thesis (Ph.D.)-University of KwaZulu-Natal, 2010.
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Fonseca, Cristiana Ribeiro da. "Mecanismos desencadeadores do riso. O caso do programa matinal “Você na TV”." Master's thesis, 2015. http://hdl.handle.net/10362/16100.
Full textAbstract:
Este Relatório procura conjugar a experiência de 3 meses a estagiar num programa matinal da TVI denominado “Você na TV” com o estudo sobre os mecanismos que desencadeiam o riso na interação entre apresentadores, convidados e público presente em estúdio. A análise dos mecanismos é feita a partir dos vídeos disponíveis do programa, onde decorreu o estágio a que este relatório se refere, no período entre 22 de Setembro e 24 de Dezembro de 2014.
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Lourenço, Florbela Franco. "A produção de conteúdos informativos em programas de entretenimento : o caso de um programa de daytime da televisão portuguesa." Master's thesis, 2017. http://hdl.handle.net/10400.14/22789.
Full textAbstract:
O conceito de infotainment é sobretudo utilizado na literatura para se referir ao que se crê ser a contaminação dos espaços noticiosos por conteúdos de entretenimento. No caso da televisão podemos, contudo, observar também o inverso, ou seja, que programas de entretenimento, como os talk shows, se têm focado em conteúdos informativos. Saúde, justiça, desemprego e outros temas sociais, preenchem, atualmente, grande parte da grelha dos programas daytime da televisão portuguesa, sobretudo quando são assuntos que se encontram na ordem do dia e que afetam diretamente o cidadão comum. Informar não acontece apenas nos noticiários ou em programas de debate, sendo algo visível em formatos televisivos classicamente associados ao entretenimento.
Perante tal realidade, torna-se importante compreender a deslocação da informação para o entretenimento, apurando como se constroem os conteúdos de carácter informativo emitidos em programas cujo principal objectivo é entreter. Tal implica apurar a existência ou inexistência de regras orientadoras para a produção deste tipo de conteúdos, bem como a presença ou ausência de valores jornalísticos.
Tendo então por base uma análise da produção de conteúdos de índole informativa emitidos no programa televisivo Você na TV!, o presente relatório verificou, de facto, a existência de método de trabalho. Este baseado em práticas classicamente associadas ao jornalismo e às quais são aglomeradas ferramentas próprias do entretenimento, falamos do recurso ao grafismo e do apelo à emoção, por exemplo. Todos estes componentes acabam por contribuir para a produção de conteúdos que informam a entreter e que entretêm a informar.The concept of infotainment is mainly used in literature to refer to what is believed to be the contamination of news spaces by entertainment content. In the case of television, however, we can also observe the reverse, that is, entertainment programs, such as talk shows, have focused on informational content. Health, justice, unemployment and other social issues currently fill a large part of the daytime schedule of Portuguese television programs, especially when they are matters that are relevant nowadays and have a direct impact on citizens. Informing does not just happen in the news or in debate programs, it happens in television formats classically associated with entertainment as well. Faced with such reality, it is important to understand the presence of news content on entertainment shows, ascertaining how to construct informative content issued in programs whose main purpose is to entertain. This implies determining the existence or nonexistence of guidelines for the production of this type of content, as well as the presence or absence of journalistic values. Based on an analysis of the production of informative content broadcast on the TV show Você na TV!, this report verified the existence of a method of work which integrates news information in an entertainment based show. It was, therefore, concluded that several elements associated with news departments, as well as values and journalistic techniques, are used together with tools typical of entertainment, programmes such as the use of graphics and the appeal to emotion, for example. All these components end up contributing to the production of content that inform to entertain and entertain to inform.
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Lee, Chin-ling, and 李金玲. "A study of television program production process and knowledge management- a case study of "100% entertainment program on Channel GTV"." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/57552962763062874533.
Full textAbstract:
碩士世新大學
廣播電視電影學研究所(含碩專班)
97
Since the beginning of the development of satellite and cable television, the domestic cable television and wireless broadcasting system has long been countless programs, with the era of knowledge economy, future clinical, knowledge management precipitous peak gradually disclose Emerge, the wealth of knowledge, integration, storage and the ability to re-use for the production of television programs have a considerable benefit, but the media itself is a knowledge capital, if the effective use of knowledge management, will be the production of television programs flow, the resulting filter to be useful knowledge, integration, storage down, and a systematic approach to the transfer and sharing of knowledge will be able to play in synergy to enhance the competitiveness program. However, the production of television programs on knowledge management is a very small number of studies, the majority of personnel engaged in the television media industry in how to create programs tend to experience, Mentorship , learning by doing approach, such as oral tradition, and the absence of a more comprehensive television production processes and knowledge management processes. Therefore, this study aims to GALA TV by "100% entertainment " of the production of programming processes and knowledge management, an attempt to construct a complete set of TV program production processes and knowledge management, television production team for the future of knowledge management reference. The purpose of this study to take qualitative research to case studies, in-depth interviews and participant observation methods to conduct an investigation. Study found that the Department of the GALA TV programs staff, from management to the actual implementation of the workers, are that the best course of production or storage of knowledge transmission is the exchange between people, direct face-to-face, learning by doing, Mentorship, it is generally felt that the TV media work, how to make programs can be manual, but what happened in the implementation of the process of how to resolve the situation, there is no standard operating procedures, can only rely on experience to solve , because if put on the creative industries, the formula may be a mere formality, which is the media industry has been difficult to implement knowledge management problems.
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Ferraz, Sara Raquel Mesquita. "Agora Nós: a audiência e os programas televisivos do canal público." Master's thesis, 2015. http://hdl.handle.net/10362/15848.
Full textAbstract:
A televisão do século xx e da primeira década do século XXI não foi uma televisão do espectador. A neotelevisão veio acabar com a ligação unidireccional que a paleotelevisão mantinha com o telespectador, criando uma maior proximidade devido às semelhanças com o quotidiano do individuo. O talk-show, o género televisivo mais popular na América nos anos 90, é frequentemente a principal companhia e fonte de informação para milhares de espectadores. O talk-show alia informação ao entretenimento através do talk, com entrevistas entre convidado e apresentador intercaladas por momentos de humor e música, o show. O sucesso de um talk-show é observável pela audiência registada, uma vez que as emissões são feitas de acordo com o perfil do público que assiste televisão nesse determinado período. Em Portugal, o entretenimento representado pela ficção e pelos programas recreativos, ocupa uma grande parte da grelha de programação da televisão generalista. Na RTP, vários foram os talk-shows que serviram de modelo para outros programas pela forma peculiar e inovadora com que se apresentaram, como é o caso do Praça da Alegria. Em 2014, a renovação das manhãs da RTP foi assinalada pela estreia do Agora Nós, um talk-show com incidência nas histórias de vida do cidadão comum. Estas histórias tornam-se exemplos de vida para os espectadores, aproximando-os e identificando-os com o programa. O Agora Nós está inserido num canal de serviço público e, portanto, deve assegurar conteúdos variados, de referência e qualidade, com valorização cultural, económica e educacional que corresponda às necessidades e interesses do público.
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Liu, Han Yin, and 劉翰穎. "The Legal Protection of the Original Program Format in the Entertainment Industry: Focused on the Copyright Law." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7xy8gg.
Full textAbstract:
碩士國立臺灣大學
事業經營法務碩士在職學位學程
107
Watching online or Television shows, listening to radio, participating in various concerts and music festivals are activities that everyone will definitely experience during their lifetime. As a matter of fact, these activities are divided into different kinds of works - drama, music, dance, etc. Behind the scenes, there are various groups of people devoting their time, financial resources and creativities into all the productions and programs with content, process, artistic design, casting, lines and dialogue, lighting and sound design, and more detailed planning, to form a sufficient content that enables the audience and participants to recognize. In recent years, as the entertainment industry continues to prosper, the value of internationally cooperative programs or events continue to increase. The well-developed “Program Format”, known in the market in Europe and the United States, has become a popular target for authorization trade. From “The Voice of Holland” by Talpa from the Netherlands versus “Sing! China” by Zhejiang Satellite TV in China; “TAKE ME OUT" by Fremantle Media from the United Kingdom to “The Prince''s Date” by Taiwan Television Enterprise, Ltd.; “Ultra Music Festival" by Ultra Enterprises. Inc. from the United States to "Ultra Taiwan" by Taiwan Spunite Productions; "Foam Party" by Taiwan Odin Integrated Marketing Communication Co., Ltd. to "Xiamen Foam Party" by Xiamen Broadcasting Group and Tianshi Culture Media Co., Ltd. in Xiamen, China. All of these are the successful demonstrations of the trading of Program Format. However, given the fact that the expression of ideas and concepts can be easily transmitted through different means in this era of rapid information flow, can the “Program Format” be regarded as the so-called “creation" in the copyright law, according to the legal principle of intellectual property rights? Or would it be identified as a creation or concept? If the pioneer productions are copied and imitated by the latecomers, can they constitute a violation of copyright? Or can it be considered an unfair competition? After the pioneers have invested a lot of money, creativity, time and resources and partners, how will it be possible to prevent malicious competition and plagiarism within the industry? Is it also a means of protection to identify Program Format as trade secrets? This study is focusing on copyright law, business secret law and fair trade law to investigate the relationship between Program Format and law. Then, whether program format can be protected by copyright law is discussed. Due to the wide scope of the Program Format, there is currently no clear definition, and it is difficult to be certain in the current law, thus the application in intellectual property law is vague. On the basis of various studies of thesis and judgments, despite the emerging cases for imitation of programs domestically and internationally in recent years, this study is focusing on the judgements of Program Format among key countries across the world in various studies both domestically and internationally. Under the concept of idea-expression dichotomy, we have investigated further wether it can be recognized as idea or expression. Practically, Program Format has become the developmental focus of entertainment industry. It is increasingly hot not just in international trading market but also growing its scale annually. This study believes that after Program Format has experienced many creative ideas and implementation on planning content, core concept, programs, game rules, lines and slogans, art designs, atmosphere creation, visual image, etc., with a compact series of careful arrangements, to form a recognizable and repeatable production. Therefore, this study showed "Program Format" has sufficient external expression and originality. It should not be viewed as merely an idea but should be considered an expression, a "creation" supposedly protected by copyright law. However, due to, the lack of insufficient legal protection, it is suggested that we shall be able to add additional "Format rights" as the basis for legal protection of future program.
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Cheng, Shuwen, and 鄭淑文. "The Analysis of Glocalization Process on Nonfiction Entertainment Television Program: take Discovery Channel in Taiwan for example." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/55615158577326984796.
Full textAbstract:
碩士國立政治大學
傳播學院碩士在職專班
95
This research is for the purpose of discussing Nonfiction Entertainment channel –Discovery, its management achievements, the history of localization of programming, the characteristic of arrangement of program telecast, and how the channel cooperate with locally produce productation teams. This research adopts the globalize vision, to analyze and inspect the characteristic of the 12 years on the foreign own channel –Discovery. This study shows that the Discovery channel’s Taiwan's management achievements are related to the channel’s strategy on global localization. The strategy not only affects the channel’s penetration rate and steady growth of advertisement income, this strategy also affect in programming and business practice. The whole says, Discovery’s localization is under the pattern development of "global management, international vision, and local viewpoint.” Its program characteristic is mostly base on traveling program taking from the headquarters supply. Program of subjects about Americas region and Asian region are equal. There are three types of Taiwanese subject programs; they are provided by cooperate, joint venture or outside production. Joint venture productions are growing rapidly, almost match the number of cooperate provide programs. The research also discovered that, the Discovery channel’s evolution of localize program productions are achieved gradually. In the produces system, manufacture management, the program quality, the narrative way, and the image style must conform to its program formula. Although the local responses are intense, it also has its gain after adjustment.
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Molokomme, Letieka Aubrey. "The educational role of the South African Broadcasting Corporation (Television) in postapartheid South Africa : a case study of shift." Diss., 2021. http://hdl.handle.net/10500/27706.
Full textAbstract:
The study investigates the educational role of the public service broadcaster in post-apartheid South Africa. The aim was to investigate the educational role of the programme Shift as part of the content offering of the public broadcaster and the extent to which it satisfies the educational needs of its audiences. The main objective of the study is to investigate factors that influence the educational role of the SABC. The study focused on three different forms of educational television which are the formal, informal and no-formal education. The theoretical point of departure is the critical political economy theory, and the public interest theory which focuses on the interests of the public. A content analysis of Shift was conducted to determine the educational role of this programme. The study also investigates how political and economic factors influence the educational role of the SABC in the post-apartheid South Africa. The study also examines the impact that media funding can have on the educational role of the public broadcaster.
The episodes of Shift are analysed in order to understand if political and economic factors can influence the educational role of the SABC. The study critically analysed whether the relevant media policies are driven by profit making motives.Communication Science
M.A. (Communication)
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Dias, Cristiana Isabel Ferreira. "Programa Você na TV, espaço Crónica Criminal: entretenimento ou informação?" Master's thesis, 2017. http://hdl.handle.net/10362/25008.
Full textAbstract:
Esta tese contém 2 CD´s com anexos videos que só podem ser consultados na Biblioteca Mário Sottomayor CardiaO presente relatório de estágio curricular tem por base três meses de estágio, que decorreu de 10 de Outubro de 2016 a 10 de Janeiro de 2017, no Programa de entretenimento Você na TV, da estação Televisão Independente – TVI. Este relatório descreve as atividades realizadas ao longo dos três meses de estágio e reflete sobre o papel da Crónica Criminal, uma rubrica integrada no programa referido. Dirigida por jornalistas, a Crónica Criminal tem como objetivo informar os telespectadores sobre acontecimentos relacionados com o crime do dia-a-dia nacional. Sendo uma rubrica inserida num programa de entretenimento, pretendemos explorar a forma como os jornalistas deste espaço transmitem os acontecimentos, de modo a perceber se podemos olhar para a Crónica Criminal como um espaço de informação ou de entretenimento. Outros aspetos da Crónica Criminal serão igualmente analisados
This internship report is based on a three-month internship, which took place from October 10, 2016 to January 10, 2017,in a talk show named "Você na tv", broadcasted by Televisão Independente-TVI,a television network. This report consists in describing the activities carried out during the three-month internship, as well as reflecting on the role of the Criminal Chronicle, a chronicle segment integrated on the described talk show. Directed by journalists,this Criminal Chronicle aims to inform viewers about national crime events,on a daily basis.But as an entry in an entertainment show, we intend to explore how the journalists of this space transmit the events, in order to see if we can look at the Criminal Chronicle as an information or entertainment segment. Other aspects within the Criminal Chronicle will also be analyzed.
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Veríssimo, Diogo Rodrigues Pintassilgo Moreira. "O poder do Online nos programas de entretenimento: Um estudo da SIC Online." Master's thesis, 2020. http://hdl.handle.net/10362/112045.
Full textAbstract:
A SIC – Sociedade Independente de Comunicação foi a primeira estação de televisão privada a ser criada em Portugal, no ano 1992. Após três anos, em 1995, a estação televisiva alcançou a confiança dos espectadores, tornando-se líder no meio televisivo, durante os dez anos seguintes. Contudo, apostando numa nova programação televisiva, conseguiu em 2019, recuperar a liderança. Este Relatório surge no âmbito do estágio curricular, de seis meses, realizado na SIC, mais concretamente no Departamento de Conteúdos Digitais de Entretenimento e tem como principal objetivo realizar um estudo de forma a perceber como funciona a
estação televisiva no meio digital, ao alcançar a liderança na televisão. Desta forma, foi realizado um estudo sobre a SIC Online, como forma de dar resposta à questão anteriormente levantada. Para isso, foram utilizadas duas metodologias, neste caso, o método quantitativo, na medida em que foram estudados gráficos e dados para compreender a evolução da SIC, desde o último trimestre de 2018 ao primeiro trimestre de 2019 e o método qualitativo, através de entrevistas feitas a colaboradores da SIC Online, mais precisamente, do Departamento de Conteúdos Digitais de Entretenimento. Uma vez que o estágio foi realizado numa altura em que a SIC atravessava um período de liderança nas audiências televisivas, o estudo prendeu-se em compreender se a liderança também ocorreu no meio online e de que maneira se posicionava a SIC Online,
numa altura importante para a estação televisiva.The SIC – Sociedade Independente de Comunicação was the first private television station in Portugal and was created in 1992. Three years later, in 1995, the TV station conquered the viewers’ trust, becoming the leader in television for the next ten years. However, in 2019, betting on a new television programming, SIC managed to regain the leadership lost in 2005. This report was developed in the scope of the curricular stage of six months at SIC, specifically in the department of digital content for entertainment, and its main goal is to research how the TV station works in the digital media by achieving the leadership in television. As such, a study on SIC Online was carried out, to answer the previously posed question. Two methodologies were employed, the quantitative method, as charts and data were analysed to understand the evolution of SIC from the last trimester of 2018 to the first trimester of 2019, and the qualitative method, through SIC Online employee interviews, particularly of the department of digital content for entertainment. Since the internship took place when SIC was in a position of leadership in television audiences, the study focused on researching and understanding if the leadership status was also true for the online media, and where SIC Online was positioned during a distinguished period for the TV station.
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Ogenga, Fredrick Oduor. "Production of HIV/AIDS lessons in the entertainment-education television programme Tsha Tsha and their reception by HIV-positive men in Soweto-Johannesburg." Thesis, 2008. http://hdl.handle.net/10539/5788.
Full textAbstract:
This study aims to examine the production of HIV/AIDS lessons on Tsha Tsha
Entertainment-Education and their reception by HIV-positive men in Soweto, and to find
out whether this response impacts on their perception of their roles and responsibilities in
HIV/AIDS. The rationale behind this study is that gender and HIV/AIDS has been critical
in interventions aimed at combating the disease. Studies in South Africa on gender have
revealed that versions of masculinity can be implicated in the increasing infection rates of
HIV/AIDS making efforts to combat the disease problematic. A qualitative methodology
is used. This method included interviews and focus group discussions. Five interviews
were done with programme producers and researchers of Tsha Tsha to find out the major
considerations in production. An average of seven HIV-positive men were exposed to 12
episodes of Tsha Tsha to find out their responses in six focus group discussions, and
whether these indicated a changed perceptions in their roles and responsibilities in
HIV/AIDS. Their responses were then examined under Bandura’s (1971) social learning
theory and Hall’s (1977) encoding-decoding theory .This theories explain the
considerations in the production of lessons in Tsha Tsha and how audiences respond to
those lessons respectively. The findings reveal that audiences (HIV-positive) men
identify with lessons around HIV-testing, disclosure, support and those that challenge
stigma and masculinity in HIV/AIDS. Disclosure emerges as a major theme and is
compared with sub themes of testing, stigma, masculinity and social support to form
categories that are presented as the findings. While HIV-disclosure is seen as challenging
HIV/AIDS stigma and masculinity, where men accept their condition, and take
responsibility to continue occupying their space as men, E-E production can reinforce
lessons around disclosure and other coping strategies to combat HIV/AIDS.
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Esteves, Mariana da Silva Perdigão. "O marketing digital na escolha de programas televisivos de entretenimento : o caso de Casados à Primeira Vista." Master's thesis, 2020. http://hdl.handle.net/10400.14/34632.
Full textAbstract:
A era da digitalização contribuiu para que as audiências se fragmentassem por vários meios de comunicação. Tal situação reflete-se numa concorrência entre os diversos media, que lutam para conseguir captar e impactar a audiência. Dado que nos dias de hoje, o digital está presente em todas as ações dos consumidores, os meios tradicionais como é o caso da televisão aliaram-se às tecnologias digitais e às redes sociais para dar resposta a esta procura. Desta forma o entretenimento televisivo viu-se obrigado a adaptar-se ao digital. A procura pela diversão foi sempre um desejo corrente da sociedade e por isso as grandes indústrias do entretenimento evoluíram. Hoje os canais de media são os fornecedores de produção e distribuição de entretenimento, ocupando o entretenimento nos media um lugar de destaque na vida contemporânea. A Reality TV é uma categoria que inclui um conjunto amplo de programas de entretenimento sobre pessoas reais. Há quem critique os reality shows por considerarem este género de programas de baixo nível, que fazem generalizar uma cultura do exibicionismo, enquanto outros acham que a reality TV produz conteúdo mais realista no horário nobre e menos dispendioso. Os reality shows sofreram alterações desde o seu início e de certa forma também se adaptaram às transformações e produções digitais.
Esta dissertação procura compreender de que forma as iniciativas do marketing digital se refletem na escolha de programas televisivos de entretenimento por parte do consumidor, a partir do caso do programa da SIC Casados à Primeira Vista. Para tal, foi utilizada a estratégia de investigação de métodos mistos, com inquérito por questionário a consumidores e entrevista a gestora de marcas de entretenimento do canal televisivo. O estudo concluiu que há uma grande preferência pela televisão tradicional anúncios televisivos em detrimento da televisão e publicidade online. No entanto, foram encontradas algumas discrepâncias em relação ao ponto de vista dos diferentes agentes no fenómeno. Os consumidores apresentam uma clara preferência pela televisão tradicional como o principal meio de ver e ter conhecimento sobre programas de entretenimento, como o Casados à Primeira Vista, o que não está de acordo com o parecer da gestão de marca do programa, que apresenta as redes sociais e o digital como sendo parte crucial e geradora de engagement. Tal situação não se verificou por parte do consumidor.Digitalization has contributed to the fragmentation of audiences among various media. This situation results in competition among the various media, which struggle to capture and impact the audience. Given that today, digital is present in all consumer actions, traditional media such as television have allied themselves with digital technologies and social networking sites to meet this demand. In this way TV entertainment was forced to adapt to digital. The search for entertainment has always been a common desire of society and that is why the big entertainment industries have evolved. Today the media channels are the suppliers of production and distribution of entertainment, occupying the entertainment in the media a prominent place in contemporary life. Reality TV is a category that includes a wide range of entertainment programs about real people. Some people criticize reality shows for considering them low brow programs, which generalize a culture of exhibitionism, while others think that reality TV produces more realistic content in prime time and less expensive. Reality shows have changed since their beginning and have also adapted to digital transformations and productions in a certain way. This dissertation seeks to understand how digital marketing initiatives are reflected in the consumers’ choice of entertainment television programs. The program chosen for the analysis is Married at the first sight. For this, the research strategy of mixed methods was used. The study concluded that there is a great preference for traditional television and television commercials, to the detriment of online television and online advertising. However, some discrepancies were found regarding the point of view of the different agents in the phenomenon. Consumers have a clear preference for traditional television as the main means of watching and having knowledge about entertainment programs, such as Married at the first sight, which is not in accordance with the opinion of the program's brand management, which presents social networks and digital as being a crucial and engaging part. This has not been the case for the consumer.
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Ferreira, Isabel de Fátima Velho. "Os dois diretos : contributos da Comunicação nas aptidões dos assistentes de programas, entre o direto televisivo e o direto das redes sociais." Master's thesis, 2012. http://hdl.handle.net/1822/23395.
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Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Audiovisual e Multimédia)Sendo a televisão um meio integrado no quotidiano social, os programas exibidos tendem a aproximar-se da população com o intuito de cativar a maior audiência possível. Neste sentido, os programas em direto - e nestes incluem-se os magazines e os talk-shows -, por serem capazes de abranger uma grande variedade temática durante a emissão ao vivo, são os que mais se aproximam do grande público. A pertinência da questão, abordada ao longo deste relatório, advém do facto de o Facebook ter assumido uma grande importância no quotidiano de uma boa parte da população. Este serviço da Web 2.0 tem servido para uma plêiade alargada de atividades, desde as de comunicação interpessoal às de divulgação cultural, passando mesmo pela propaganda publicitária e pela reivindicação de direitos civis e políticos. Serve, ainda, como expressão de ideias do indivíduo ou do coletivo. Este contexto não é de ignorar por parte das assistentes de programas (neste caso concreto), quando lidam com informação e atividades que se desenvolvem, em modo crescente, no Facebook, enquanto auxiliares da dinâmica interativa dos programas televisivos em direto. Assim, o sentido é o de contextualizar o processo de comunicação através das redes sociais, no caso concreto do exemplo de referência que constitui o Facebook, quando associado à dinâmica do direto televisivo. Por uma questão de coerência, o magazine que servirá de exemplo ao longo do relatório será o “Praça da Alegria”, visto que foi este o contexto em que o estágio foi realizado. Como referido, a rede social a estudar será a do Facebook, por ser esta a que é utilizada no referido magazine.
Being the television integrated into everyday life, programs tend to appear closer to the population in order to attract the largest audience possible. According to that, direct programs - including the magazines and talk shows – are able to cover a great variety of topics during the live broadcast, those are closer to the general public. The relevance of this issue described in this report stems from the fact that Facebook has assumed a great importance in daily life in a part of the population. This Web Service has been used for multiple activities, from interpersonal communication to the dissemination of culture, passing through advertising and the claim of civil and political rights. That serves also as an expression of ideas of the individual or collective person. The assistants of programs (in this case) cannot ignore this context when dealing with information and activities that are develop in Facebook, while auxiliaries of the dynamics of interactive television. So, the main goal is to contextualize the process of communication through social networks, in this case the reference example is Facebook, when associated with the dynamics of direct television. For the sake of consistency, the magazine that will serve as an example throughout the report will be "Praça da Alegria" because this was the context of training developed. As mentioned, the social network Facebook will be studying, since this is the only one used in that magazine.
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Hroncová, Alexandra. "Vladimír Dvořák a Hlavní redakce zábavních pořadů Československé televize v letech 1968 - 1976." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-340355.
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(in English): Vladimír Dvořák (14 May, 1925 - 28 December, 1999) is mainly known to the public as the presenter of Televarieté, a TV entertainment programme, and older generations may also remember him as a music programme presenter and an author of lyrics to pop-music songs of the 1960s. However, this limited perception calls for a correction, as Vladimír Dvořáka was, without exaggeration, a universally talented man. As this text aims to show, Dvořák was strong in fine art and literary disciplines (wrote a number of librettos), as well as on the script-editing, programme presenting and acting sides, and all these artistic talents were sheltered with and maybe even shadowed by his organisational skills (completely unknown to the public) combined with enormous proactivity and high ambitions. During his presence at ČST Vladimír Dvořák created a TV entertainment development strategy that he worked on until his death. He was diplomatic and creative at the same time, and he introduced a number of very successful TV formats to feature many big names, at least those tolerated by the totalitarian regime. Vladimír Dvořák knew how to manoeuvre his way through the clearly demarcated world of communist TV broadcasting without having to make dirty compromises with the regime's officials. Moreover, although he...
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Abelha, Maria Adelaide Pinheiro. "Animação e promoção da leitura : em busca de formas de cont'arte." Master's thesis, 2013. http://hdl.handle.net/10400.2/3185.
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Dissertação de Mestrado em Arte e Educação apresentada à Universidade AbertaO estudo exploratório em arte e educação apresentado, assenta num trabalho de investigação no âmbito mais específico da animação e promoção da leitura, que advém da busca do aprofundamento de uma experiência holística na função de mediadora da leitura com crianças. A questão central desta pesquisa é assim formulada: Como é que a autora deste estudo desenvolve as atividades de animação e promoção da leitura, em contextos diversificados, tanto a nível profissional como pessoal? São três os contextos de atuação: a Biblioteca Municipal de Vila Franca de Xira; a Fundação CEBI – Fundação para o Desenvolvimento Comunitário de Alverca / Departamento de Emergência Social (CEBI-DES) que acolhe crianças em risco; e a Ajudaris-Instituição Particular de Solidariedade Social, no Porto. O objetivo principal deste estudo consiste na descrição de um corpus de atividades de animação e promoção da leitura, devidamente fundamentadas, concebidas, implementadas e avaliadas, segundo os conceitos propostos no binómio arte e educação por A. Martins (2002). Nesta investigação-ação realizada no período de março de 2012 a março de 2013, aplica-se uma metodologia qualitativa, baseada numa estratégia concertada de informação: diário de bordo; observação participante; auscultação das crianças através de diálogos e conversas centradas na retroação no final de cada atividade; registos fotográficos e videográficos; e trabalhos realizados pelas crianças. O cruzamento destes dados permitiu fazer a descrição das atividades desenvolvidas e a análise e interpretação sobre a experiência de mediação da leitura. Os principais resultados obtidos foram os seguintes: a constatação de um grau de manifesta adesão e envolvência das crianças nas atividades; a verificação da elevada satisfação das crianças nesses momentos; a criação de intensos diálogos e reflexões sobre as histórias contadas, estreitando assim a ligação entre mediadora-contos-crianças.
The following exploratory study of art and education is based on a research project within the framework of reading animation and entertainment, which emerges from the pursuit of the deepening of a holistic experience in my role as a reading mediator working with children. The key question of this research is thus posed: How does the reading mediator and author of this study carry out reading promotion and entertainment activities, in different contexts, at both a professional and personal level? The performance contexts are: the Vila Franca de Xira Municipal Library, the CEBIDES Foundation – Shelter for at-risk children in Alverca and Ajudaris – Social Welfare Association, in Porto. The main aim of this study consists of the description of a corpus of reading promotion and entertainment activities, which have been duly substantiated, conceived, implemented and assessed, according to the concepts proposed in the binomial art and education by A. Martins (2002). In this study, conducted between March 2012 to March 2013, I have applied a qualitative methodology, based on a concerted information strategy, which includes a log book; participant observation; consultation with children through feedback-oriented dialogues and conversations at the end of each activity; photographic and vide registers, and projects carried out by the children themselves. By cross-checking these data I was able to describe the activities and to analyze and interpret the experience of Reading mediation. The main results have been the following: observation of full-fledged child participation and engagement in activities, as well as a high degree of child atisfaction when thus engaged; the creation of intense dialogues and reflections on the narrated stories, thereby strengthening the bonds between mediator, story and children.
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Wernicke, Rose. "The Farmland Opera House : culture, identity, and the corn contest." Thesis, 2013. http://hdl.handle.net/1805/4663.
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