Academic literature on the topic 'Entrepreneur chinois'

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Journal articles on the topic "Entrepreneur chinois"

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Guerassimoff, Éric. "Concessionnaires et sous-traitants : Les intermédiaires chinois dans l’organisation du travail immigré en Malaisie, du début du XVIIIe au début du XXe siècle." Revue de Synthèse 140, no. 1-2 (2019): 85–134. http://dx.doi.org/10.1163/19552343-14000005.

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Résumé Les formes de rémunération du travail immigré chinois dans le monde colonial sont très diversifiées. Elles ne peuvent être réduites à celles de l’indentured labor. Cette contribution se propose de mettre en lumière quelques-unes de ces formes, en étudiant une organisation qui combine travail à forfait et salariat, rémunération à la pièce et au rendement. Elle émerge au Sud de la Malaysia actuelle, dans l’archipel de Riau, au début du XVIIIe s., puis se déplace vers le Nord et connait une forme d’institutionnalisation lorsqu’elle atteint le Johor, au milieu du siècle suivant, avant de disparaître en 1919. Un entrepreneur, appelé le kangchu, presque toujours chinois, intermédiaire entre le travail et ses financiers chinois à Singapour ainsi qu’entre les cultivateurs et la tutelle administrative malaise, est la cheville ouvrière d’une organisation de la production agricole dont il garantit une forme de fluidité, idéale aux yeux de ses compatriotes immigrés, venus dans la région dans le but de repartir au pays le plus vite possible.
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Wang, Qing, and Michael Keane. "Struggling to be more visible: Female digital creative entrepreneurs in China." Global Media and China 5, no. 4 (2020): 407–22. http://dx.doi.org/10.1177/2059436420969624.

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Entrepreneurs have become the driving force of China’s economy over the past few decades. With a rapid surge in the growth of digital platforms, and the success of China’s platforms outside China, the aspiration to be entrepreneurial is recognized and celebrated. Increasingly, women are benefitting from this entrepreneurial fever. However, behind the increasing number of emerging women digital entrepreneurs, is the struggle to gain recognition. Drawing on cases studies of female digital startups, the article investigates some of the dilemmas faced when women strive to develop entrepreneurial identities. The article problematizes distinctions between the entrepreneur in a general sense, the creative entrepreneur, and female creative entrepreneurs. Whereas an entrepreneur in China is often conflated with a business owner, the identity of the creative entrepreneur is more precarious and unstable. The article finds that besides the difficulty to sustain a creative-based entrepreneurial identity, the hyper-competitive and masculinist fields of digital entrepreneurship and technical fields, combined with traditional gender roles and family responsibility, results in a devaluation of female entrepreneurship.
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Zhao, Wenhong, and Lingling Wang. "How knowledge affects resource acquisition." Journal of Entrepreneurship in Emerging Economies 7, no. 2 (2015): 115–28. http://dx.doi.org/10.1108/jeee-11-2014-0040.

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Purpose – This study aims to examine how the interactions between the entrepreneur’s technical and market knowledge and the intra- and extra-industry ties affect resources acquisition. Design/methodology/approach – The authors made a questionnaire from a sample of 300 high-technology companies located in the incubator in Xi’an, of which 165 were usable, and the final response rate was 55 per cent, the authors used optimal scaling regression analyses to analyze the data and test the hypotheses. Findings – There is a positive relationship between the entrepreneurs’ knowledge and the resources acquisition. The effects of the technical knowledge and the market knowledge are contingent on the intra-industry ties and the extra-industry ties in different ways. In particular, an entrepreneur with technical knowledge has an easier access to required resources from the intra-industry ties than extra-industry ties. In contrast, an entrepreneur with market knowledge can obtain more easily the needed resources from the extra-industry ties than the intra-industry ties. Originality/value – The paper conducted an empirical test of how the interactions between the entrepreneurs’ knowledge and industry ties affect the resources acquisition in the context of China’s emerging economy, which has not been studied in the current literature. This paper provides implications for entrepreneurs with technical and market knowledge in finding the right way to obtain needed resources through their industry ties.
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Xiaohong, Li. "Woman Entrepreneur in China." Journal of Digitainability, Realism & Mastery (DREAM) 1, no. 02 (2022): 10–15. http://dx.doi.org/10.56982/journalo.v1i02.16.

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The number of women entrepreneurs in China has increased rapidly with the development of China‘s new economy. These entrepreneurs. This study seeks to identify the key patterns in the entrepreneurial development of woman entrepreneur in China that influence their career paths and success. We study the entrepreneurial development of women entrepreneurs in China through historical review. Future research using a larger and perhaps more representative sample is encouraged to increase generalizability of the outcome. This study contributes to a better understanding of the role of woman entrepreneur in the economic in China, and advances the growing literature on this subject.
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Wang, Junmin. "Taking the “Red Hat” off Chinese Private Entrepreneurs." Sociology of Development 2, no. 3 (2016): 293–321. http://dx.doi.org/10.1525/sod.2016.2.3.293.

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China's new capitalists, who have arisen from the booming private sector in the postcommunist era, are widely regarded as supporters of China's authoritarian political regime—the oft-cited “red capitalists.” Challenging the common view on the close connections between private entrepreneurs and political elites, this study applies an agency-centered perspective to examine how private entrepreneurs' organizational strategies in coping with formidable institutional environments created by the government have shaped their political values. From statistical analysis of a firm-level nationally representative data set, I find little evidence in the existing literature for the often depicted “redness” of Chinese private entrepreneurs. Although political connections that entrepreneurs seek to build with the government help mitigate the effects of institutional obstacles on their political opinions, such entrepreneur-state connections alone lead to entrepreneurs' unfavorable views on the polity. Private entrepreneurs' organizational innovations and particularly collaborative innovations beyond the firm level are found to significantly shape their political values, contributing to their potential role as political opponents in the future.
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Onomake-McShane, U. Ejiro O. "Emerging Ties-Nigerian Entrepreneurs and Chinese Business Associates." Journal of Business Anthropology 8, no. 2 (2019): 167–84. http://dx.doi.org/10.22439/jba.v8i2.5847.

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 Africa-China relationships consists of various interactions between government officials, to large corporations, and individuals. This article examines the emerging relationship between Africa and China through the ethnography of a Nigerian entrepreneur who seeks to expand his business by selling to Chinese clients. Entrepreneurship is lauded in Nigerian society. China's increasing presence in the country is often presented as a positive economic opportunity for Nigerians, including entrepreneurs. This research highlights the complex nature of business relationships between Nigerian entrepreneurs and Chinese counterparts. To build trust and business ties, the entrepreneur highlighted manages his brand via social media, utilizes social capital, and taps into relatedness and kinship within Chinese business circles.
 
 
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Zhang, Shuwen. "The Function Mechanism of the Current Situation of Chinese Cultural Integration and Environment on the Development of Chinese Enterprises." Journal of Environmental and Public Health 2022 (June 17, 2022): 1–9. http://dx.doi.org/10.1155/2022/4393337.

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China’s economy is booming and many Chinese enterprises are growing rapidly. The report card handed over by Chinese enterprises through practical actions proves that Chinese outstanding entrepreneurs have successful modern management experience. These Chinese entrepreneurs have experienced the test of practice, and the experience gained has Chinese characteristics and is worth promoting. Entrepreneurs carry out more business management practices, which also provides valuable reference resources for the study of Chinese management thought. At the same time, The Times is also calling for more Chinese entrepreneurs to form their own management ideas. The influence of the current situation of the Chinese cultural integration environment on the development of Chinese enterprises is mainly that a good cultural integration environment will promote the development of enterprises and provide preconditions for the development of Chinese enterprises. This paper studies the current situation of Chinese culture integration environment of Chinese entrepreneur management thought formation process; the main purpose is, through the analysis of Chinese outstanding entrepreneur management thought formation process, to reveal the Chinese culture integration management environment formation law and essential characteristics, in order to enrich the management cognitive research and Chinese entrepreneurs management thought research, publicity, and promotion of Chinese outstanding entrepreneurs form management thought and also to provide a reference for more practitioners.
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Yueh, Linda. "China’s Entrepreneurs." World Development 37, no. 4 (2009): 778–86. http://dx.doi.org/10.1016/j.worlddev.2008.07.010.

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Luqiu, Luwei Rose, and Chuyu Liu. "A “NEW SOCIAL CLASS” OR OLD FRIENDS? A STUDY OF PRIVATE ENTREPRENEURS IN THE NATIONAL PEOPLE'S CONGRESS OF CHINA." Journal of East Asian Studies 18, no. 3 (2018): 389–400. http://dx.doi.org/10.1017/jea.2018.18.

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AbstractIn this research note, we introduce a new dataset on China's national legislators. It provides descriptive information on one key parameter: the nature of the business owned by private entrepreneur deputies in China's National People's Congress (NPC) from 2003 to 2017. The dataset contains information on whether the deputy once worked as a government official, whether the deputy was a former top manager of a state-owned/collective enterprise, and whether his/her current company was a state-owned/collective enterprise before being privatized. We categorize deputies as “insiders” as long as they stratify one of the aforementioned backgrounds, whereas others as the “grassroots.” This dataset thus reveals two types of private entrepreneur deputies who are significantly different with regard to how they started their own businesses. These findings shed new light on the relationship between private entrepreneurs and the party-state in China.
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Jia, Mark. "China’s Constitutional Entrepreneurs." American Journal of Comparative Law 64, no. 3 (2016): 619–76. http://dx.doi.org/10.1093/ajcl/avw008.

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Dissertations / Theses on the topic "Entrepreneur chinois"

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Xu, Yang. "Les migrants chinois en Afrique : Etudes des relations et interactions avec le Nigéria." Thesis, Bordeaux, 2015. http://www.theses.fr/2015BORD0463.

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L’influence montante de la Chine en Afrique est souvent analysée comme la simple exprsssion d’unevolonté étatique chinoise. Le rôle des migrants et diasporas contribue pourtant de manière primordialeau dynamisme des échanges. C’est notamment le cas des Chinois au Nigér ia. Entre la Chine et leNigéria, les relations inter-étatiques sont peu significatives, contrairement aux échanges initiés par laprésence de migrants et entrepreneurs chinois. Implantées solidement dans les tissus économiques duNigéria, les communautés chinoises créent une dynamique forte qui associe affaires et politique. Lathèse met en lumière et analyse à partir d’observations participantes et d’entretiens (formels etinformels) , le rôle d’impulsion joué par une « diaspora économique » largement autonome par rapportaux relations officielles. Elle décrypte les stratégies du quotidien et l'importance de ces individusordinaires et leurs actions, entretenus essentiellement par les réseaux de toute nature, dans l’animationdes relations sino-nigérianes<br>The rising influence of China in Africa is often considered as the mere expression of the will theChinese state. The role of migrants and Diasporas contributes decisively to the dynamism of theseinteractions. This is notably the case of the Chinese in Nigeria. Between China and Nigeria, inter-staterelations carry little significance, unlike the interactions associated with the presence of Chinesemigrants and entrepreneurs. The Chinese communities are solidly anchored in the Nigerian economicissue, and they create a momentum that combines business with politics. The thesis highlights anddiscusses, through observer-participant observations and interviews (both formally and informallyconducted) the impulse given by an 'economic Diaspora' that remains largely autonomous vis a visofficial relations. We analyze daily strategies and contrast these with official relations. In doing so, thethesis decrypts the daily strategies and the importance of ordinary individuals and their networks in thedevelopment of a diversity of networks that contribute, in their own way, to deepen Sino-Nigerianinteractions
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Atterby, Johanna. "Online retailing in China : Sellers on the C2C market - Chinas new generation of entrepreneurs?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-134205.

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Möllerström, Katarina. "Guanxi, Networking and Ownership Registrations. : a case study of entrepreneurs networking activities in the service sector in Shanghai, China’s most Western Market." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20652.

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China has blossomed from going from one of the poorest economies to a financial leader. The private consumption in China has grown 8,3% annually the last two decades. The dining out expenditures have grown 10,2%, and is an exciting market for foreign entrepreneurs to establish themselves in. Previous research has suggested that foreign Micro, Small and Medium Enterprises should join forces with a Chinese counterpart in order to get access to market experience and network contacts, in order to succeed in the Chinese market (Wilson and Brennan, 2003). Deng (2001) claims that the most popular investment vehicle Wholly Foreign Owned Enterprise increases in popularity among all company sizes.   This dissertation aims to investigate to which extent MSME foreign entrepreneurs use networking and guanxi, depending on ownership registration. A qualitative research method was used with an abductive approach and an interpretivist research philosophy to explore this phenomenon. The results of this thesis show that foreign entrepreneurs can start up successfully both as WFOEs and JVs. WFOEs and JVs share many of the same contacts, but networking activities and usage of guanxi has some influencing factors. The Registration Status of company influence strategic networking decisions, the perception and expectation of the nature and benefits of guanxi and perceived necessity of gift giving also affected the networking activities.  JV owners perceive guanxi contacts to be necessary to succeed in China and finds cultivation and utilization of it to be beneficial.  Entrepreneurs who establish Wholly Foreign Owned Enterprises both use and have a more “Western” approach to social networking, and almost exclusively don’t have guanxi contacts. The Investment Vehicle Network Scheme shows that JVs have more complex networks than WFOE, since they receive Chinese guanxi and networking contacts through their partners. The Guanxi Network Ownership Model shows the network intensity during the startup phases of the companies. The research also indicates that guanxi smoothens out the start-up process for the entrepreneurs who enter JVs.
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Debéthune, Gwendoline. "L'accès des Chinoises au microcrédit en zone rurale et périurbaine : un outil de lutte contre la subordination des femmes ?" Paris, EHESS, 2015. http://www.theses.fr/2015EHES0133.

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Contracter un microcrédit permet aux femmes de démarrer ou développer une micro-entreprise et, de cette manière, de gagner en autonomie. C'est ainsi, à l'échelle globale, que le microcrédit est présenté et diffusé aux quatre coins du globe par de nombreux patriciens et experts d'organisations internationales. Qu'en est-il en République Populaire de Chine, dans les discours comme dans les faits ? Cette question apparaît d'autant plus pertinente que, jusqu'à présent, les effets de la modernisation économique sur le statut des femmes chinoises se sont révélés paradoxaux. Une étude ethnographique multi-située auprès de promoteurs de microcrédits et d'emprunteuses au sein de sept organismes de microcrédit a permis de mettre en perspective les discours globalisé et chinois sur l'autonomisation des femmes par le microcrédit avec les réalités locales. Il en ressort de nombreux décalages caractérisant la microfinance chinoise en général et l'accès des Chinoises au microcrédit en zone rurale et périurbaine en particulier qui incombent à un contexte social, politique et économique chinois et à un environnement global défavorables à l'amélioration du statut socioéconomique des femmes par le microcrédit. Loin de lutter contre la subordination des femmes, leur accès au microcrédit, pris dans les rets des rapports sociaux de sexe, se révèle détourné voire instrumentalisé au service du développement de l'économie locale et ainsi du maintien de la stabilité sociale. Cette thèse montre comment le discours chinois et globalisé sur l'autonomisation des femmes par le microcrédit s'inscrit dans une vision néolibérale (et patriarcale) des sociétés qu'il reproduit et alimente<br>Taking out a microcredit offers to women the opportunity to start or develop micro-enterprise and, this way, to empower themselves. At the global level, this is how microcredit is presented and spread throughout the world by many practitioners and international organisations' experts. What about People's Republic of China, in discourses as well as in practice? This question is all the more relevant that until now the impacts of economic modernization on Chinese women status have been paradoxical. A multi-sited ethnographic study conducted with promoters and female borrowers in seven microcredit institutions led to putting into perspective globalized and Chinese discourses on women empowerment through microcredit with local realities. Due to a Chinese social, political and economical context and a global environment unfavourable to improving women socioeconomic status, many discrepancies, characterizing Chinese microfinance in general and Chinese women's access to microcredit in rural suburban areas in particular, have been found. Far from fighting women subordination, women's access to microcredit, caught up in gender relationships, appears to be distorted, even instrumentalized, to in the service of local economic development and therefore to social stability. This thesis shows how Chinese and globalized discourse on women empowerment through microcredit fits into a neoliberal (and patriarchal) views of societies that it reproduces and feeds
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Zhang, Fang. "Stratégies d'éducation des élites économiques chinoises sous les dynasties Ming et Qing et depuis la politique de réforme et d'ouverture." Paris, EHESS, 2016. http://www.theses.fr/2016EHES0053.

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Cette étude porte sur les élites économiques chinoises, étudiées sous l'angle de leurs stratégies d'éducation. Nous avons retenu les deux époques les plus représentatives de l'histoire économique de la Chine : la fin de la période du système impérial avec les dynasties Ming (1368-1644) et Qing (1644-1911) ; et la période qui suit la réforme et l'ouverture de la Chine aujourd'hui (1978. . . ). La Chine est devenue en 2011 la deuxième puissance économique mondiale. Le statut social des entrepreneurs demeure cependant inférieur à celui des fonctionnaires auxquels ils sont encore souvent inféodés. Nous avons montré que ces élites économiques ne veulent plus, comme sous les dynasties Ming et Qing, que leurs enfants deviennent fonctionnaires, mais plutôt des hommes d'affaires. Cependant ils demeurent très marqués par la culture traditionnelle et son sens des hiérarchies. Cela entraîne un manque de perspectives à long terme et explique que la stratégie d'éducation des élites économiques soit fluctuante, indécise et toujours très prudente dans ses rapports avec le pouvoir. Cette étude montre aussi que la plupart des enfants dont les parents appartiennent à l'élite économique et à l'élite des fonctionnaires reçoivent aujourd'hui une éducation occidentale. Ces jeunes qui vont hériter de la richesse de leurs parents, et qui sont déjà héritiers de leur idéologie, et d'une longue histoire, doivent à leur tour penser l'avenir et redéfinir leur rôle au sein d'une société chinoise en pleine mutation. Un défi considérable<br>To better understand the various phenomenon and questions around the Chinese economy, we need to further understand the Chinese entrepreneur. In this study, we place this issue in the context of Chinese history and social environment. We have chosen two groups of economic elites as research subjects: from the Ming (1368-1644) and Qing(l 644-1911) dynasties of the Chinese empire era, and today, following the policy of reform and opening up (1978. . . ). First, we need to make clear what the educations strategies are for both of these groups' successors. Then, we must examine their education strategies, as the main thread of this paper, by comparing them and analyzing the legal, political, and traditional context. By looking at what could impact their educational strategies, we can find the principle reasons for the differences between them. Both the content and the results of these educational strategies for their children give us a better understanding of the Chinese entrepreneur
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Smith, Callum Michael Bowden. "China's Shanzhai entrepreneurs: hooligans or heroes? 中國山寨企業家:流氓抑或是英雄". Thesis, 2015. http://hdl.handle.net/1885/112879.

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In the final months of 2008, a certain kind of imitation mobile phone became popularly known as the ‘shanzhai handset’ ⼭寨⼿机. Originating from the Cantonese word saanjaaih chong ⼭寨廠, the modern Chinese term shanzhai ⼭寨 is often used to refer to activities that are unorthodox, involve imitation, and often mock the mainstream. Despite its widespread use, the actual meaning of the term shanzhai remains debateable. Through an analysis of academic and popular discourse, and with reference to research interviews conducted in China, in this study I attempt to understand the different nuances and significance of the term shanzhai. I assess the extent to which the shanzhai approach is a historical one for China. In comparing ‘shanzhai culture’ to similar practices observable over the past two centuries of Chinese history, I demonstrate that shanzhai is distinctively related to ‘grassroots’ civilian culture. I conceptualise shanzhai production as a form of ‘disruptive innovation’ — a revolutionised mode of production which is enabled by disruptive technologies. Shanzhai products provide what I call the ‘non-consumers’ of the orthodox economy with access to technologies that would be otherwise unaffordable. I speculate that for the Chinese government, a tolerance of the sometimes law-infringing shanzhai consumption culture might serve to dampen the impact of income inequality and maintain social stability. For some policymakers, the unregulated shanzhai economy represents a safety risk. For aspirational up-and-coming local brands, however, it presents an opportunity.
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Books on the topic "Entrepreneur chinois"

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Guobing, Xun, ed. Zhongguo 50 fu hao: Forbes China's richest entrepreneurs. Hei ge wen hua chu ban tu shu you xian gong si, 2002.

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Chen, Jie. Allies of the state: China's private entrepreneurs and democratic change. Harvard University Press, 2010.

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J, Dickson Bruce, ed. Allies of the state: China's private entrepreneurs and democratic change. Harvard University Press, 2010.

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Heirs of the dragon: China's new entrepreneurs in the aftermath of Tiananmen Square. Cadence Books, 1995.

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Mandate of heaven: A new generation of entrepreneurs, dissidents, bohemians, and technocrats lays claim to China's future. Simon & Schuster, 1994.

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Schell, Orville. Mandate of heaven: A new generation of entrepreneurs, dissidents, Bohemians and technocrats lays claim to China's future. Warner, 1995.

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Shui yu zheng feng: Shen shi dang dai Zhongguo fu hao de chuang fu ao mi = China's richest entrepreneurs. Jin cheng chu ban she, 2003.

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Krug, Barbara. China's Rational Entrepreneurs. Taylor & Francis Group, 2004.

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Back-Alley Banking: Private Entrepreneurs in China. Cornell University Press, 2004.

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Back-Alley Banking: Private Entrepreneurs in China. Cornell University Press, 2002.

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Book chapters on the topic "Entrepreneur chinois"

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Zhang, Weiying. "China Needs Institutional Entrepreneurs." In Ideas for China’s Future. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-4304-3_21.

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Atherton, Andrew, and Alex Newman. "China’s entrepreneurs and private enterprises." In Entrepreneurship in China. Routledge, 2017. http://dx.doi.org/10.4324/9781315625126-2.

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Bird, Joshua. "Xining City: Xining’s Tibetan entrepreneurs." In Economic Development in China's Northwest. Routledge, 2017. http://dx.doi.org/10.4324/9781315174433-4.

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Zhang, Weiying. "Entrepreneurs and Capitalists in the Market." In Ideas for China’s Future. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-4304-3_8.

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Zhang, Weiying. "Future Economic Growth Depends on Innovation Entrepreneurs." In Ideas for China’s Future. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-4304-3_9.

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Brown, William N. "Dawa Wangdui: A Tibetan Serf-Turned Entrepreneur." In The Evolution of China’s Anti-Poverty Strategies. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-7281-2_13.

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Brown, William N. "Liu Yunguang: An Entrepreneur with a Passion for Youth." In The Evolution of China’s Anti-Poverty Strategies. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-7281-2_2.

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Nie, Lixia, Jingjing Huang, and Meimei Yao. "Innovation „von unten“ – studentische Entrepreneure an chinesischen Hochschulen." In Chinas Innovationsstrategie in der globalen Wissensökonomie. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17651-8_11.

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Ziegler, Lara Sophie, and Doris Gutting. "Start-ups, Entrepreneure und Einhörner im „Silicon Dragon“." In Innovation und Kreativität in Chinas Wirtschaft. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34039-1_18.

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Wank, David L. "The Making of China’s Rentier Entrepreneur Élite: State, Clientelism, and Power Conversion, 1978–1995." In Politics in China. Palgrave Macmillan US, 2002. http://dx.doi.org/10.1007/978-1-137-11768-7_5.

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Conference papers on the topic "Entrepreneur chinois"

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Zhao, Erdong, and Liwei Liu. "Ethics of entrepreneurs in “China's Silicon Valley”—Zhongguancun." In 2010 IEEE International Conference on Management of Innovation & Technology. IEEE, 2010. http://dx.doi.org/10.1109/icmit.2010.5492759.

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Bakar, Suzaida. "Promoting Orang Asli Entrepreneur Development At Tasik Chini Ecosystem: A Review." In 9th International Economics and Business Management Conference. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.05.49.

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Tianli, Feng, and Jing Runtian. "An Empirical Study of China's Private Entrepreneurs' Innovation Behavior in Transition Economy." In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280272.

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Ding, Wei, and Xinyue Yang. "Field Research of Environment Identity System Based on Corporate Identity System." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002253.

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Since the 1980s, CIS has been a methodology for many enterprises to improve their brand image. The full English name of CIS is Corporate Identity System. CIS originated from the United States, then developed and perfected in Japan, and began to rise in China in 1980s. Because CIS developed earlier in Taiwan, it has reference value for the correct introduction of CIS in the mainland.On this basis, through continuous practice, MOMA design team put forward a new analysis of CIS. As one of China's top ten design companies and design innovation demonstration enterprises, MOMA design is committed to providing customers with comprehensive solutions from product prototype definition, concept design, structure design, supply chain integration and brand building. MOMA design in the field of nearly 20 years of groping, has been highly recognized by the industry, and the composition of CIS enterprise identification system has a new interpretation, thinks that CIS should include five subsystems: MIS(Mind Identity System), BIS(Behavior Identity System), VIS(Visual Identity System), PIS (Products Identity) System and Environment Identity System (EIS). CIS has been developing for more than 40 years in China, and countless entrepreneurs, practitioners and scholars have gradually perfected their ideas and continuously incorporated some new ideas. However, relatively few literatures can be retrieved in the research of EI. With the advent of sustainable design and digital economy, MOMA design in the long-term project practice that "environment" for the development of corporate image is a state of crisis and opportunity, to a certain extent, has played a key role, and the enterprise's demand for external environment is also growing. In this paper, EI of CIS five elements is taken as the research object and the concept of "field" is adopted. "Field" is derived from Bourdieu's field theory. Field refers to "network or configuration of objective relations between positions". Field, capital and habitus constitute the core of Bourdieu's sociological theory, which embodies the characteristics of relational thinking. Capital is the quantity and type controlled by actors, including economic capital, cultural capital, social capital and symbolic capital. Habitus is an actor's temperament of perception, judgment and action according to different fields. Bourdieu believed that each field should explore the special practical experience of the local nature, and be used as a general field theoretical analysis method, as the construction principle and reproduction mechanism of field practical space. Therefore, relevant scholars extend "CIS field" and "CIS field effect", considering the transverse field mutual relations among the five elements of CIS. This paper takes EI as the sub-field of CIS, considers the mining of EI vertical field to improve the overall integrity of CIS, uses field theory to analyze the macro field, meso field and micro field in environmental identification, subdivides the environment contained in each field, and sort out the overall logical framework of EIS. Then through the case of MOMA design, using capital and habitus as media to verify the cross relations between the three dimensions of the segmentation of environmental identity system. This paper aims to further improve CIS and put forward the importance of EI, hoping to promote the collaborative evolution of enterprises themselves, enterprises with enterprises and enterprises with the outside world in this field, and also hope to bring certain reference value to some practitioners and academic staff.
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