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Journal articles on the topic 'Entrepreneurship for stay-at-home mums'

Author: Grafiati

Published: 26 July 2024

Last updated: 31 July 2025

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1

VINOGRADOV, EVGUENI, and MARIA GABELKO. "ENTREPRENEURSHIP AMONG RUSSIAN IMMIGRANTS IN NORWAY AND THEIR STAY-AT-HOME PEERS." Journal of Developmental Entrepreneurship 15, no. 04 (2010): 461–79. http://dx.doi.org/10.1142/s108494671000166x.

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The level of self-employment among immigrants is often higher than among natives. The purpose of this paper was to test empirically whether selective migration with respect to entrepreneurial characteristics may explain this difference. The relevant hypotheses were tested comparing representative samples of Russian immigrants in Norway and their stay-at-home counterparts. Data from the Russian population came from the 2008 GEM study, while data on Russian immigrants in Norway were collected through a specially designed postal survey. The analysis revealed some demographic dissimilarity between

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Suprajang, Sandi Eka, Hardining Estu Murdinar, and Nunuk Latifah. "FACEBOOK: REVOLUSI KOMUNIKASI PEMASARAN ONLINE IBU-IBU UNTUK MENINGKATKAN PENDAPATAN KELUARGA." Jurnal Bisnis Terapan 8, no. 2 (2024): 172–79. https://doi.org/10.24123/jbt.v8i2.6772.

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This research examines how the social media platform Facebook has revolutionised online marketing communications, particularly for stay-at-home mothers. Facebook offers various features such as Facebook Page, Facebook Group, and Facebook Marketplace that help mums start and grow businesses from home. Through qualitative methods with in-depth interviews and case studies, this research explores the impact of using Facebook on increasing family income. The findings show that Facebook Page helps in building brand awareness, Facebook Group provides a community of support and collaboration opportuni

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Mehtap, Salime, Leyla Ozmenekse, and Andrea Caputo. "“I’m a stay at home businesswoman”: an insight into informal entrepreneurship in Jordan." Journal of Entrepreneurship in Emerging Economies 11, no. 1 (2019): 44–65. http://dx.doi.org/10.1108/jeee-10-2017-0080.

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PurposeWomen and disadvantaged minorities within emerging and developing economies often resort to business activity within the informal economy as a way to overcome various barriers and challenges to formal workforce participation. This paper aims to explore the characteristics, motives, barriers and challenges of female engagement in informal business activities in Jordan.Design/methodology/approachThe qualitative analysis used in this paper is based upon empirical findings from semi-structured, in-depth interviews with 14 female informal entrepreneurs in Amman, Jordan.FindingsThe study reve

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Roshal Chinnu Vinu. "HealthyBites: Empowering Home-Based Women Entrepreneurs in the Post-Pandemic Gig Economy." Journal of Information Systems Engineering and Management 10, no. 38s (2025): 640–42. https://doi.org/10.52783/jisem.v10i38s.6935.

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The proliferation of home-based food entrepreneurship in post-pandemic economies has significantly reshaped the food service sector, particularly with a surge in demand for health-conscious, home-cooked meal delivery services. This case study investigates HealthyBites, a digital food delivery startup launched in 2023 that connects home chefs—primarily women—with customers seeking nutritious, affordable, and hygienic meals. Founded by three professionals—Rina, Arjun, and Meera—the platform leverages technology to create scalable income opportunities for marginalized groups, including stay-at-ho

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Peev-Otiman, Paula-Diana, and Adina Palea. ""CHARTING SUSTAINABLE TOURISM IN ROMANIA. AN OPPORTUNITY RELEVANT AUTHORITIES MIGHT BE MISSING "." Professional Communication and Translation Studies 14 (January 12, 2023): 42–53. http://dx.doi.org/10.59168/urzy6497.

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The unprecedented crisis humanity has been facing for almost two years now has had tremendous impact on the entire tourism ecosystem. The dramatic decline in the international tourism economy must be addressed both at an international and national level, with recovery strategies that can provide solutions for structural transformation. Particularly convenient for the Romanian landscape is the development of sustainable domestic tourism, which could quickly prove profitable for the entire HoReCa sector. The current paper focuses on The Ministry of Economy, Entrepreneurship and Tourism, the meas

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Pradana, Dian Arief, Herdiana Dyah Susanti, Rifka Arinda Noviasari, et al. "Entrepreneurship development program: Branding and marketing innovation during the pandemic." Community Empowerment 6, no. 11 (2021): 2140–46. http://dx.doi.org/10.31603/ce.5477.

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The Covid-19 pandemic has resulted in many businesses experiencing a slump. The decline occurred because businesses were not ready to adapt to changing consumer preferences. Shops and supermarkets, which are usually crowded with consumers, are now suddenly deserted because consumers prefer to stay at home. Business owners must innovate, especially in terms of marketing to maintain their existence during the pandemic. This activity aims to improve the entrepreneurial skills of students and alumni to survive during the pandemic. The method of implementing this entrepreneurship development progra

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Ragazou, Konstantina, Ioannis Passas, Alexandros Garefalakis, Markos Kourgiantakis, and George Xanthos. "Youth’s Entrepreneurial Intention: A Multinomial Logistic Regression Analysis of the Factors Influencing Greek HEI Students in Time of Crisis." Sustainability 14, no. 20 (2022): 13164. http://dx.doi.org/10.3390/su142013164.

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Governments’ coronavirus disease (COVID-19) measures have forced the community to stay at home. During this period, youths have had time to think about their career paths. For some, a conventional eight-hour job in a private company is undesirable; meanwhile, entrepreneurship can mitigate the adverse effects of the crisis, such as unemployment. Accordingly, this study investigates the intention of Greek youths that study in a higher education institution (HEI) to engage in entrepreneurship in times of crisis, and highlights the factors that drive them to enter the business arena. This study de

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Shefiu, Raheem. "Women Entrepreneurship and Its Practice within Nigeria's Microcosm." Continental J. Sustainable Development 12, no. 1 (2022): 16–36. https://doi.org/10.5281/zenodo.6892775.

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<em>The paper examines the status of the Women Entrepreneurs and their importance in birthing economic prosperity that is vitally needed to break vicious cycle of poverty. It also identifies the challenges faced by these women entrepreneurs, by reviewing various literatures and provides some suggestion or overcoming these obstacles. Women today have emerged as a key player in economic development of the nations. However this transformation of society is far from over and the women entrepreneurs not only face difficulties while starting up an enterprise but also during the running phase. Global

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Indrayani, I. Gusti Ayu Putu Wita. "Surviving the COVID-19 Pandemic: Hoteliers’ Resilience." International Journal of Social Science and Business 5, no. 4 (2021): 481. http://dx.doi.org/10.23887/ijssb.v5i4.38459.

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The COVID-19 pandemic has impacted the entire world. The industry experienced a significant downturn. Unprecedented global travel restrictions and government instructions to stay at home are causing the most significant disruption to the global economy. Many hotel employees have been laid off both formally and informally in the current pandemic situation. It results in people losing their income. This study aims to analyze the strategies used by human resources in the tourism sector, especially hospitality, which has been affected by the COVID-19 pandemic to survive in the middle. This study u

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Wang, Zhangyu. "Technological Innovations in the Silver Economy: AI-Driven Financial Management, Smart Products, and Entrepreneurial Support for Aging Populations." Applied and Computational Engineering 118, no. 1 (2025): 101–6. https://doi.org/10.54254/2755-2721/2025.20844.

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The silver economy is a new discipline, whose purpose is to solve the particular challenges and opportunities of a retiring society. The subject of this piece is how tech will impact the silver economy, and in particular Artificial Intelligence (AI)-based financial management systems, smart products, and entrepreneurs aids for the elderly. A systematic review of recent developments concludes the paper on how AI can enhance financial decisions for the elderly through personalized guidance, fraud prevention and retirement planning. Moreover, the combination of wearables, automation at home, and

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Din, Norrina, Mohd Subri Tahir, Leylawati Joremi, and Norashida Othman. "Bumiputera Women Entrepreneurs' Psychological Characteristics: A Case Study from Penang, Malaysia." 13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 13, no. 1 (2022): 1. http://dx.doi.org/10.35609/gcbssproceeding.2022.1(8).

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It is not wrong to say that entrepreneurship is one of the toughest jobs on the planet. This is because, this job required a person to be creative, proactive and resilient in order to expand and sustain their business, especially during uncertain situations like the Covid 19 pandemic. Additionally, up till now, the world has been shocked by the virus name Covid-19. It is not only severely impacted human health but also has far-reaching economic impacts around the world. The paralysis of productive operations is one of the collateral consequences of the virus's war, with major economic and soci

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Ssetaala, Ali, Joan Nabawanuka, Gideon Matovu, et al. "Antenatal Care Practices Among Hard-to-Reach Fishing Communities on Lake Victoria: A Community-Based Cross-Sectional Survey." Journal of Primary Care & Community Health 11 (January 2020): 215013272092310. http://dx.doi.org/10.1177/2150132720923101.

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Background: Uganda has one of the highest maternal deaths in sub-Saharan Africa, with a mortality ratio of 336 per 100 000 live births. Early regular antenatal care (ANC) helps prevent adverse outcomes, including deaths, through prevention, identification, treatment, and/or referral of at-risk women. We explored ANC practices and associated factors among women from hard-to-reach Lake Victoria islands fishing communities in Kalangala district, Uganda. Methods: A cross-sectional survey among 486 consenting women aged 15 to 49 years, who were pregnant or had a birth or abortion in the past 6 mont

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Hollnagel, Heloisa Candia, Luiz Jurandir Simões De Araújo, and Ricardo Luiz Pereira Bueno. "Analysis of the Contribution of Small Residential Care Centers for the Elderly to reduce the Socio Environmental Impact and Foster Entrepreneurship in Brazilian Megacities (São Paulo)." Journal on Innovation and Sustainability. RISUS ISSN 2179-3565 7, no. 3 (2016): 103. http://dx.doi.org/10.24212/2179-3565.2016v7i3p103-119.

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On 2016 the 17 United Nations Sustainable Development Goals (SDGs) of the 2030 Agenda officially came into force proposing that Governments can work to promote inclusive and sustainable economic growth, employment and decent work for all. This study aims to analyze the contribution of Residential Elderly Care Center – RECC to promote SD along with social support in urban centers of megacities. Considering that the current scenario presents: longer life expectancy and increasing numbers of older people; the growing presence of women in the market and the hierarchy of companies making more and m

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Khoiri Abdi, Moh, and Novi Febriyanti. "Penyusunan Strategi Pemasaran Islam dalam Berwirausaha di Sektor Ekonomi Kreatif Pada Masa Pandemi Covid-19." El-Qist : Journal of Islamic Economics and Business (JIEB) 10, no. 2 (2020): 160–78. http://dx.doi.org/10.15642/elqist.2020.10.2.160-178.

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Abstract: In the middle of the development of UMKMs that were not too good in early 2020, UMKMs in Indonesia were again tested with the Covid-19 outbreak in the middle of the Indonesian people. The spread of the Covid-19 virus has a direct impact on the drastic decline in the economy of UMKMs, because every citizen, even school students, has a day off to stay at home, as a result, UMKM companies are hampered in sales and production. This article intends to analyze how the preparation of a Islamic marketing strategy that can be done during the Covid-19 pandemic and supporting factors in entrepr

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Arief, Muzawir, Sari Rissanen, and Kaija Saranto. "Influence of previous work experience and education on Internet use of people in their 60s and 70s." BMJ Health & Care Informatics 25, no. 3 (2018): 132–33. http://dx.doi.org/10.14236/jhi.v25i3.868.

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BackgroundInternet use among the elderly is influenced by various demographic backgrounds, social life and health factors.ObjectiveThis study aims to identify the impact of several demographic features on 60- to 79-year-old individuals’ intention to use the Internet.MethodFinland population data (N = 2508) from the 2012 IKIPOSA project was used with two cohorts: 60s group (n = 1515) and 70s group (n = 990). Descriptive statistic and two binomial logistic regressions have been used with the unadjusted effect and Forward LR method to measure each predictor’s contribution to the model. In additio

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Yulaikah, Yulaikah, Enji Azizi, Mira Nurhikmat, Ketty Soraya, and Lia Nurliana. "DEVELOPING THE TECHNOPREUNARY SOUL FOR POSYANDU MEKARSARI KRAMATBARU WOMEN THROUGH THE DIGITALIZATION BUSINESS DEVELOPMENT PROGRAM TO ADD FAMILY INCOME." Abdi Dosen : Jurnal Pengabdian Pada Masyarakat 7, no. 2 (2023): 724. http://dx.doi.org/10.32832/abdidos.v7i2.1833.

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The economy in Indonesia is currently declining, due to a worldwide pandemic causing the Indonesian economy to experience a recession, as well as the global economy which is also experiencing a recession. Indonesia's economic growth was minus 5.32 percent in the second quarter of 2020. The figure had improved, although it was still in the minus category, namely 3.49 percent. The impact of this minus economic growth. The Industrial Revolution 4.0 has a positive impact that can help human activities, which were originally carried out traditionally, can be carried out by utilizing technology. Dur

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17

Atlaskirov, Albert. "Labour Attitudes of Student Youth in the North Caucasus." Vestnik instituta sotziologii 16, no. 2 (2025): 71–85. https://doi.org/10.19181/vis.2025.16.2.5.

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In the conditions of transformations in the labour market in modern Russia due to the technological revolution, as well as geopolitical tensions and demographic problems, there increases the importance of improving programmes for training personnel for the regional economy. This circumstance determines the need to monitor the value orientations of students in the North Caucasus in the labour sphere. The presented work is based on the sociological study conducted by the Center for Political Science of the Institute of Political Studies of the Federal Research Center of the Russian Academy of Sc

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18

Mohammad, Nazim Ud Dowla Khan. "Obstacles for Women Entrepreneurs in Bangladesh." North American Academic Research 2, no. 7 (2019): 122–32. https://doi.org/10.5281/zenodo.3333733.

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<strong><em>Abstract</em></strong><em>:Studies on women entrepreneurship have witnessed a rapid growth over the past 30 years. The field is in an adolescence stage with a considerable number of journal articles, literature reviews and books being published on women entrepreneurs. The objective of this study is two fold. First is to examine the number of papers published on women entrepreneurship in 12 established entrepreneurship journals from 1900 to 2016. Second is to assess the growth of the field by specifically reviewing literature reviews published from 1980s till 2016 and put forward fu

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Vinhas, Valéria Quiroga, and Ana Luiza Szuchmacher V. Lopes. "Stay at Home, Casa Porto Delivers: Humanized Entrepreneurship during Pandemic." Revista de Administração Contemporânea 25, spe (2021). http://dx.doi.org/10.1590/1982-7849rac2021200253.en.

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ABSTRACT This teaching case describes the trajectory of the entrepreneur Raphael Vidal. The information presented makes it possible to link the history and beliefs of the subject-entrepreneur Raphael to the decisions regarding Casa Porto project in the context of the COVID-19 pandemic. Aspects of his entrepreneurial attitude as a basis for the way he has been conducting Casa Porto are exposed. In addition, elements related to the decision to open, conduct, and maintain a business in situations of crisis are displayed. And more importantly, nuances related to other spheres involved in the under

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Annisa, Firly, and Kate Grealy. "Indonesian mum-influencers: motherhood, creative work and the challenges of a precarious workforce." Media International Australia, March 28, 2025. https://doi.org/10.1177/1329878x251328586.

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This study explores how Indonesian ‘Mumpreneur’ Influencers (influencers) navigate neoliberal precarity and patriarchal gender norms through their work as stay-at-home mum influencers on Instagram. This research combines a qualitative analysis of the Instagram accounts of Indonesian mumpreneurs with in-depth interviews with 32 mothers, who identify as mumpreneurs and mumfluencers. The interviews shed light on their motivations, content strategies and the challenges of self-entrepreneurship in an increasingly saturated market. The study argues that influencer Mumpreneurship is a complex and con

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Wright, Richard Keith, Cindy Wiersma, and Richard Opara Ajiee. "“A Labour of Love”: Active Lifestyle Entrepreneurship (Occupational Devotion) During a Time of COVID-19." Frontiers in Sports and Active Living 3 (April 22, 2021). http://dx.doi.org/10.3389/fspor.2021.624457.

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The Novel Coronavirus (COVID-19) crisis management strategies adopted by world leaders across the globe in 2020 impacted the work-life balance of billions of people. Entire populations were forced to stay at home and maintain a safe distance from family members, friends, colleagues, and customers. Occupational devotion is defined as a feeling of strong, positive attachment to a form of self-enhancing employment, where achievement and fulfillment are high, and the core activity has such intense appeal that the line between this work and leisure is virtually erased. Although it is not a new conc

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Torrès, Olivier, Alexandre Benzari, Christian Fisch, Jinia Mukerjee, Abdelaziz Swalhi, and Roy Thurik. "Risk of burnout in French entrepreneurs during the COVID-19 crisis." Small Business Economics, June 11, 2021. http://dx.doi.org/10.1007/s11187-021-00516-2.

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Abstract The COVID-19 crisis presents manifest threats for entrepreneurs since their business survival is often directly at stake given the alarming economic downturn. This existential threat, together with their crucial role in the economy, is the reason for the plethora of public financial support schemes being implemented throughout the entire world. However, support schemes for mental health are lacking. We aim to investigate, first, whether burnout levels have increased during the crisis and, second, whether burnout levels during the COVID-19 crisis depend on the threat of becoming ill, h

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23

Vinhas, Valéria Quiroga, and Ana Luiza Szuchmacher V. Lopes. "Fique em Casa, a Casa Porto Entrega: Empreendedorismo Humanizado na Pandemia." Revista de Administração Contemporânea 25, spe (2021). http://dx.doi.org/10.1590/1982-7849rac2021200253.por.

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ABSTRACT This teaching case describes the trajectory of the entrepreneur Raphael Vidal. The information presented makes it possible to link the history and beliefs of the subject-entrepreneur Raphael to the decisions regarding Casa Porto project in the context of the COVID-19 pandemic. Aspects of his entrepreneurial attitude as a basis for the way he has been conducting Casa Porto are exposed. In addition, elements related to the decision to open, conduct, and maintain a business in situations of crisis are displayed. And more importantly, nuances related to other spheres involved in the under

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Arora, Soma. "PRISM philosophy: empowering women in COVID times!" Case For Women, June 23, 2021, 1–23. http://dx.doi.org/10.1108/cfw.2020.000014.

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Study level/applicability The case is suitable for all post-graduate students and executives doing a course in human resource management (HRM). The case will enable these students to apply concepts such as inclusion, empowerment, glass ceiling, in business situations involving women. It will help them to trace the evolution path for women employees who have the traits to lead a department or organisation and assume entrepreneurial roles. Subject Area The case study is particularly beneficial for MBA students specialising in HRM focussed on leadership and training. It can be used in courses suc

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Chrysostomou, Giannis. "Mental health in smart cities: the role of technology during COVID-19 pandemic." Scientific Studios on Social and Political Psychology, no. 49(52) (June 20, 2022). http://dx.doi.org/10.33120/sssppj.vi49(52).259.

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Introduction. Covid-19 outbreak has changed human life and activity [1], Especially In urban areas forcing citizens to stay for large periods of time in lockdowns. Protective measures (social distancing and isolation) that have been globally implemented has caused the isolation of millions. Preliminary findings (Moreno et al, 2021) suggest adverse mental health effects in previously healthy people and especially in people with pre-existing mental health disorders. Extended lockdowns come at the expense of mental health, psycho-physical conditions, wellbeing, and social relations within societi

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Barnes, Duncan, Danielle Fusco, and Lelia Green. "Developing a Taste for Coffee: Bangladesh, Nescafé, and Australian Student Photographers." M/C Journal 15, no. 2 (2012). http://dx.doi.org/10.5204/mcj.471.

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IntroductionThis article is about the transformation of coffee, from having no place in the everyday lives of the people of Bangladesh, to a new position as a harbinger of liberal values and Western culture. The context is a group of Australian photojournalism students who embarked on a month-long residency in Bangladesh; the content is a Nescafé advertisement encouraging the young, middle-class Bangladesh audience to consume coffee, in a marketing campaign that promotes “my first cup.” For the Australian students, the marketing positioning of this advertising campaign transformed instant coff

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Bartlett, Alison. "Business Suit, Briefcase, and Handkerchief: The Material Culture of Retro Masculinity in The Intern." M/C Journal 19, no. 1 (2016). http://dx.doi.org/10.5204/mcj.1057.

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IntroductionIn Nancy Meyers’s 2015 film The Intern a particular kind of masculinity is celebrated through the material accoutrements of Ben Whittaker (Robert De Niro). A retired 70-year-old manager, Ben takes up a position as a “senior” Intern in an online clothing distribution company run by Jules Ostin (Anne Hathaway). Jules’s company, All About Fit, is the embodiment of the Gen Y creative workplace operating in an old Brooklyn warehouse. Ben’s presence in this environment is anachronistic and yet also stylishly retro in an industry where “vintage” is a mode of dress but also offers alternat

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Kennedy, Ümit. "Stitchers of Instagram." M/C Journal 26, no. 6 (2023). http://dx.doi.org/10.5204/mcj.2994.

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Embroidery: A Subversive History Embroidery has a long history as a woman’s craft. Traditionally, the gendered history of embroidery as domestic, practical (utilitarian), and relational has placed it firmly in the category of craft, resulting in its exclusion from the male-dominated arena of art in public space (Emery; Durham; Jefferies). This traditional view of embroidery, and textile work in general, has been thoroughly challenged over the last 60 years. The second-wave feminist movement of the 1960s and 1970s brought women’s textile work, and its private, domestic, relational subjects and

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Abidin, Crystal. "Micromicrocelebrity: Branding Babies on the Internet." M/C Journal 18, no. 5 (2015). http://dx.doi.org/10.5204/mcj.1022.

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Babies and toddlers are amassing huge followings on social media, achieving microcelebrity status, and raking in five figure sums. In East Asia, many of these lucrative “micro-microcelebrities” rise to fame by inheriting exposure and proximate microcelebrification from their social media Influencer mothers. Through self-branding techniques, Influencer mothers’ portrayals of their young’ children’s lives “as lived” are the canvas on which (baby) products and services are marketed to readers as “advertorials”. In turning to investigate this budding phenomenon, I draw on ethnographic case studie

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