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Books on the topic 'Entreprises multinationales – Relations publiques'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Charvin, François. Communication et entreprises. Paris: Eyrolles, 1991.

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2

Daniel, Lamarre, ed. Les relations publiques: Une nouvelle force de l'entreprise moderne. Montréal: Éditions de l'Homme, 1986.

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3

Cloutier, Richard. Sociétés multinationales et États: Bouleversement du rapport de force. Montréal, Qué: Éditions Continentales, 1991.

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4

Barbaras, Simone. Le temps de la parole: Consommation & communication. Paris: InterÉditions, 1987.

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5

1914-, Ault Phillip H., and Agee Warren Kendall, eds. Public relations: Strategies and tactics. 4th ed. New York: HarperCollins College Publishers, 1995.

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6

1914-, Ault Phillip H., and Agee Warren Kendall, eds. Public relations: Strategies and tactics. 2nd ed. New York: Harper & Row, 1989.

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7

T, Cameron Glenn, ed. Public relations: Strategies and tactics. 8th ed. Boston: Pearson/Allyn and Bacon, 2006.

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8

Wilcox, Dennis L. Public relations: Strategies and tactics. New York: Harper & Row, 1986.

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9

1914-, Ault Phillip H., and Agee Warren Kendall, eds. Public relations: Strategies and tactics. 3rd ed. New York, NY: HarperCollins, 1992.

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10

Wilcox, Dennis L. Public relations: Strategies and tactics. 5th ed. New York: Longman, 1998.

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11

Chorin, Jacky. Le particularisme des relations du travail dans les entreprises publiques à statut. Paris: L.G.D.J., 1994.

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12

Demont, L. Communication des entreprises: Stratégies et pratiques. Paris: Nathan, 1996.

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13

Morel, Philippe. Pratique des relations presse. 3rd ed. Paris: Dunod, 2005.

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14

How to manage your global reputation: A guide to the dynamics of international public relations. Washington Square, New York: New York University Press, 2002.

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15

Michael, Morley. How to manage your global reputation: A guide to the dynamics of international public relations. Washington Square, New York: New York University Press, 1998.

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16

Pasco-Berho, Corinne. Marketing international. 2nd ed. Paris: Dunod, 1997.

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17

Jouve, Michele. Communication et publicité: Théories et pratiques. 2nd ed. Rosny, France: Bréal, 1994.

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18

Scalia, Dominique. Communication et transparence: Par delà le cost control. Paris: Presses du management, 1999.

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19

Chaboud, Jack. La bande dessinée, outil de communication des entreprises: Narration du 9e type. Paris: Eyrolles, 1991.

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20

Brault, Lionel. La COM: La communication d'entreprise au-delà du modèle publicitaire. Paris: Dunod, 1992.

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21

Manuel de droit du travail dans le secteur public: Fonction publique, fonction territoriale, entreprises publiques. 2nd ed. Paris: Libr. générale de droit et de jurisprudence, 1986.

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22

Newsom, Doug. This is PR: The realitiesof public relations. 5th ed. Belmont, Calif: Wadsworth Pub. Co, 1993.

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23

1912-, Scott Alan, and Turk Judy VanSlyke, eds. This is PR: The realities of public relations. 5th ed. Belmont, Calif: Wadsworth Pub. Co., 1993.

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24

Centre Études internationales et mondialisation, ed. Globalisation et pouvoir des entreprises. Outremont, Québec: Athéna, 2005.

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25

Bruin, Robert de. Communication financière: Image & marketing de l'entreprise. Paris: Ed. Liaisons, 1999.

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26

Nouteau, Jean-Noël. Les relations-presse: Entreprises, collectivités, associations et syndicats professionnels, comment communiquer avec les journalistes? comment vous faire mieux connaître auprès du public? [Paris]: Les Éditions Demos, 2002.

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27

Relations économiques internationales. 2nd ed. Sainte-Foy, Qué: Presses de l'Université Laval, 1992.

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28

Gauthier, François. Relations économiques internationales. Québec: Presses de l'Université Laval, 1988.

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29

Gauthier, François. Relations économiques internationales. Québec, Qué: Presses de l'Université Laval, 1988.

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30

Libaert, Thierry. La communication de proximité: Pour une meilleure intégration de l'entreprise dans son environnement. Rueil-Malmaison (France): Ed. Liaisons, 1996.

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31

Libaert, Thierry. La communication de proximité. Rueil-Malmaison: Editions Liaisons, 1996.

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32

Perreault, Jocelyn D. Comment se faire reconnaître par ses réalisations? Cap Rouge, Québec: Éditions du TAD Inc., 1996.

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33

Westphalen, M. H. Communicator: Le guide de la communication d'entreprise. 4th ed. Paris: Dunod, 2004.

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34

International regulation of transnational corporations: The new reality. New York: Praeger, 1986.

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35

1942-, Turner Louis, ed. Britain and the multinationals. Chichester: Wiley, 1985.

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36

Cavalier, Jean-Jacques. Techniques de production: Publicité et communication. Rosny: Bréal, 1994.

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37

-, Giniès Marie-Lorène 19, ed. Les métiers de la communication. 4th ed. Levallois-Perret (Hauts-de-Seine): Studyrama, 2005.

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38

Kessler, Philippe. Les médias et l'entreprise. Paris: CFPJ Éditions, 1996.

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39

The marketer's guide to public relations: How today's top companies are using the new PR to gain a competitive edge. New York: Wiley, 1991.

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40

Bonk, Kathy. The Jossey-Bass guide to strategic communications for nonprofits: A step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more. San Francisco, Calif: Jossey-Bass, 1999.

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41

Milkman, Ruth. Japan's California factories: Labor relations and economic globalization. Los Angeles: Institute of Industrial Relations, University of California, Los Angeles, 1991.

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42

Peyrard, Josette. Gestion financière internationale. 2nd ed. Paris: Centre de librairie et d'éditions techniques, 1989.

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43

Z, Brooke Michael, ed. International business studies: An overview. Oxford, UK: Blackwell, 1992.

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44

Best, Patricia. The brass ring: Power, influence, and the Brascan empire. Toronto: Ballantine Books, 1988.

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45

Best, Patricia. The brass ring: Power, influence, and the Brascan empire. Toronto: Random House, 1988.

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46

Theaker, Alison. The Public Relations Handbook. London: Taylor & Francis Inc, 2004.

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47

Le partenariat de service public: Avec usagers, élus et professionnels. Paris: L'Harmattan, 1994.

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48

Boisvert, Jacques. Administration de la communication de masse. Montréal, Qué: Morin, 1988.

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49

Libaert, Thierry. La communication de crise. 2nd ed. Paris: Dunod, 2005.

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50

Globalization of Chinese business firms. Houndmills, Basingstoke, Hampshire: Macmillan, 2000.

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