Log in

Relevant bibliographies by topics / Environment and situation analysis strategy / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Environment and situation analysis strategy.

Dissertations / Theses on the topic 'Environment and situation analysis strategy'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Environment and situation analysis strategy.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

В, Hassan Rukayat. "Management of business promotion for small company." Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81776.

Full text

Abstract:

Метою дипломної роботи є розробка плану управління просуванням бізнесу компанії, що спеціалізується. Ми досліджували, як забезпечити вигідну роботу компанії протягом багатьох років. Відповідно до мети завдання дослідження: - Отримати знання про поведінку клієнтів та їх цінності краще, ніж інші компанії. - Просувати свої послуги та товари, а також відрізнятися від конкурентів. - Це охоплення цільових сегментів споживачів, надання їм унікальних послуг та продуктів та формування довготривалих відносин з лояльними клієнтами. - Забезпечити прибуткову діяльність компанії протягом багатьох років

APA, Harvard, Vancouver, ISO, and other styles

2

Růžičková, Žaneta. "Marketingová strategie hotelu Bítov." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222743.

Full text

Abstract:

My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.

APA, Harvard, Vancouver, ISO, and other styles

3

Lazzaro, Gloria. "First Response to Emergency Situation in a Smart Environment using a Mobile Robot." Thesis, Högskolan i Halmstad, Akademin för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29367.

Full text

Abstract:

In recent years, the increase in the amount of elderly people has gained importance and significance and has become one of the major social challenges for most developed countries. More than one third of elderly fall at least once a year and often are not able to get up again unsupported, especially if they live alone. Smart homes can provide efficient and cost effective solutions, using technologies in order to sense the environment and helping to understand the occurrence of a possible dangerous situation. Robotic assistance is one of the most promising technologies for recognizing a fallen

APA, Harvard, Vancouver, ISO, and other styles

4

Merta, Jonáš. "Analysis of the marketing communications and strategy of Contours fitness." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149807.

Full text

Abstract:

The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.

APA, Harvard, Vancouver, ISO, and other styles

5

Han, Tianlai, Yipeng Luo, and Yue Qi. "Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10883.

Full text

Abstract:

Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. Through discussion and research we will analyze the connection between the influencing factors for travel agencies. The data has been collected through questionnaires. The analysis includes a description of the samples and statistical tests in form of

APA, Harvard, Vancouver, ISO, and other styles

6

Vojtěchová, Lenka. "Specifika marketingu pro děti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15548.

Full text

Abstract:

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

APA, Harvard, Vancouver, ISO, and other styles

7

Šušnyák, Viktor. "Zavedenie značky Vinea na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15737.

Full text

Abstract:

Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of the largest producers of soft beverages in Central Europe - Kofola Group. Kofola is expected to launch the brand in the Czech market in the near future. This thesis deals with identification of Kofola's current position on the market and with formulation of an advisable launch strategy for Vinea. An online survey was used in order to acquire information necessary to formulate the strategy. The survey results can be found in the thesis. The theoretical part of the thesis contains a description o

APA, Harvard, Vancouver, ISO, and other styles

8

Hallros, Jessica. "Marketingplan for Vätternrundan." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-783.

Full text

Abstract:

<p>Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. The purpose of this study is to formulate a strategic marketing plan for the business unit Vätternrunda answering the following questions for effectiv marketing management.</p><p>- How can competitive advantage be achieved?</p><p>- What is the holistic current situation of the business?</p><p>- What marketing strategy can and should be used?</p><p>Method: The wo

APA, Harvard, Vancouver, ISO, and other styles

9

Vágó, Gábor. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223619.

Full text

Abstract:

The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, as

APA, Harvard, Vancouver, ISO, and other styles

10

Arsenovic, Jasenko. "Big Data: A Toll for all Strategic Decisions : A Study of Three Large Food and Beverage Processing Organizations." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28645.

Full text

Abstract:

I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. This literature explicitly proposes four distinctly different types of strategies that management need to consider in the organizational context. Namely, long-term strategy, internal business strategy, external corporate strategy, and co

APA, Harvard, Vancouver, ISO, and other styles

11

Hull, R. S. "An investigation into the structure of a manufacturing strategy analysis / maufacturing systems design interface within an integrated CAMSD environment." Thesis, Cranfield University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.389826.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Holaková, Martina. "Strategická analýza Jihočeského letiště České Budějovice, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165074.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Hlavsová, Kateřina. "Marketingová strategie pro značku VOIVO." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11246.

Full text

Abstract:

The brand VOIVO is introduced after theoretical introduction to the problem. There are introduced its characteristics, mission and vision. In third chapter, there is composed situation analysis, which summarizes makro-surround, mikro-surround and internal environment. All these factors are integrated in SWOT analysis. Next chapter arises from the situation analysis. This chapter deals with prescription of marketing targets for brand VOIVO, from which is proposed marketing strategy arises. This strategy is divided according to tools of marketing mix. Whole essay is concluded by summary and reco

APA, Harvard, Vancouver, ISO, and other styles

14

Kanócová, Lucia. "Marketingová orientace vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16614.

Full text

Abstract:

The aim of the graduation thesis is to assess possibilities of marketing orientation of concern e-invent. Concern e-invent effects on information and communication technologies sector. Actual situation of ICT sector is analyzed before targeting marketing settings and strategy. Analysis is focused on finding opportunities and threats. The thesis tries to evaluate status of concern and explore pros and cons of concern compared with competitors. PEST analysis and Porter analysis is used for assessing actual situation on the market. VRIO method, financial analysis and value-forming chain help to r

APA, Harvard, Vancouver, ISO, and other styles

15

Šedivý, Jan. "Analýza marketingové strategie sportovního klubu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17202.

Full text

Abstract:

Diploma thesis analyses marketing strategy of the hockey club and suggests possible recommendations for improving the current situation. Analysis of marketing strategy uses information from the marketing research and the situation analysis.

APA, Harvard, Vancouver, ISO, and other styles

16

Doan, Ngoc Han. "Vstup značky MIssha na český trh a její marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201088.

Full text

Abstract:

The aim of this work is to describe the entry of the brand Missha to the Czech market and to analyze its marketing strategy. Then to propose recommendations for possible changes in the use of marketing communication tools to enhance observed indicators of the company's strategy. For the creation of the theoretical part the methods of literature search and compilation are used. Available secondary data are used to obtain data for analysis, also analysis of MML-TGI data are used for this thesis and qualitative research such as personal interviews with Missha customers.

APA, Harvard, Vancouver, ISO, and other styles

17

Šeberka, Jiří. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359069.

Full text

Abstract:

This diploma thesis deals with the strategic analysis of L'Oréal, the company active on the market of fast moving consumer goods in the field of cosmetics. Based on strategic analysis, the main aim of thesis is to create a revenue growth strategy, identify competitive benefits, and identify threats. The theoretical part explains the basic concepts of strategic analysis. External environment of company is described by using PEST analysis and explaining new trends in the field of fast moving market. Internal environment of company is described by using analysis of competition, evaluation of the

APA, Harvard, Vancouver, ISO, and other styles

18

Chathoth, Prakash K. "Co-alignment between Environment Risk, Corporate Strategy, Capital Structure, and Firm Performance: An Empirical Investigation of Restaurant Firms." Diss., Virginia Tech, 2002. http://hdl.handle.net/10919/27741.

Full text

Abstract:

The importance of testing the co-alignment model has been emphasized by several researchers in the past. The present study is an attempt to test the model using theories in corporate finance and strategic management, which will also prove the commonalties that exist between these domains of business research. This will help support the arguments of some researchers in the hospitality industry who have stressed the importance of assessing the firm's strategies using concepts in finance. The overall objective of this study is to test the viability of the co-alignment model using strategic man

APA, Harvard, Vancouver, ISO, and other styles

19

Bielický, Andrej. "Strategická situačná analýza online start-up firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163992.

Full text

Abstract:

The diploma thesis deals with a strategic situation analysis of online start-up called Instant Feedback s.r.o. and brings information to strategy planning process of online start-ups in general. The thesis examines the specifics of this process and applies them accordingly in the strategic situation analysis. The outcome of the thesis is an overview of strategy development process by online start-ups mainly useful for young entrepreneurs in online environment.

APA, Harvard, Vancouver, ISO, and other styles

20

Sears, R. W. "Business jet safety and accident study." Thesis, Cranfield University, 2013. http://dspace.lib.cranfield.ac.uk/handle/1826/8567.

Full text

Abstract:

As world transport has grown in complexity, so has public pressure for safe flight. The scheduled airline industry has a consistently good safety record. Unfortunately, the business jet industry has not kept pace with the airline safety statistics and lags far behind. During safety surveys and reports over the past 5 years there has been increasing comment and concern over the perceived safety standards of business jets operations compared with normal scheduled airline services. The UK Civil Aviation Authority (CAA) has reported that based on flight hours flown, the fatal accident rate for sma

APA, Harvard, Vancouver, ISO, and other styles

21

Grämerová, Andrea. "Marketingová strategie společnosti Unicorn, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264525.

Full text

Abstract:

The goal of the master thesis is to suggest a marketing strategy for company Uni-corn a.s. based on marketing situation analysis. The thesis consists of theoretical and practical parts. In the theoretical part, the concept of marketing and marke-ting management are discussed and the perception of marketing mix is described. It presents further methodology for the practical part. The practical part contains situation analysis in which the study of outer and inner enterprise environment is presented. The result is a basis for SWOT analysis a furthermore composition of EFE and IFE matrix. Next, t

APA, Harvard, Vancouver, ISO, and other styles

22

Adamjaková, Monika. "Rozvoj obchodních aktivit společnosti CDV, v. v. i." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225264.

Full text

Abstract:

Content of this master´s thesis is to develop a business activities in Centrum dopravního výzkumu v.v.i.. The work is divided into 4 parts. The first part deals with the definition of the problem and main and side target. The second part shows theory under which it is based on the practical part. The third chapter focuses on the introduction a company and analysis of the problem and the performance of the company and its current situation. And the last chapter is based on the introduction own proposals to develop a business activities in CDV v.v.i..

APA, Harvard, Vancouver, ISO, and other styles

23

Kasperová, Andrea. "Strategická analýza společnosti Stakoplast, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76455.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Andrade, Eduardo Vaz Pinto Rebelo de. "Business Hostel: a new opportunity for the hostel industry." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11749.

Full text

Abstract:

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This Work Project aims to understand through strategic analyses the potential of creating a new type of accommodation in Portugal – the “Business Hostel” – a hostel targeting business travelers. Through three relevant strategic analyses, this study shows that this concept has high chances of succeeding. In Strategic Intent Based Planning, three (out of four) plausible future scenarios are favorable for the entry of this concept in the market

APA, Harvard, Vancouver, ISO, and other styles

25

Harant, Vladimír. "Marketingová strategie pre podnik Ing. Augustín Dobiš AD SPECTRUM." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222443.

Full text

Abstract:

Diploma theses represents project of marketing a communication strategy of manufacturing company. This work includes situation analysis of present situation including evaluation of weaknesses and streghts of the company, opportunities and threaths and on the basis of this analysis particular marketing and communication strategy, budget and timing has been designed.

APA, Harvard, Vancouver, ISO, and other styles

26

Köhnke, Johanna, Ewa Chmiel, and Pawel Kuska. "The dilemma of Polish subcontractors : A study of sustaining competitiveness in a changing environment." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-376.

Full text

Abstract:

<p>Our interest in this thesis is based on the discussion we had in previous courses about the development of emerging countries. Since two of the writers of this thesis are from Poland we tried to found a common interest, hence the relationship between the Polish subcontractors and Swedish customer is analyzed.</p><p>Poland is also known as a low cost country and that make it favorable when it comes about hiring subcontractors. The subcontractors in Poland are also known for the skills and expertise to produce quality. Something that is important for many foreign companies. IKEA has more than

APA, Harvard, Vancouver, ISO, and other styles

27

Van, Vuuren Hermanus Jacobus. "A strategy to manage diversity in secondary schools / .J. van Vuuren." Thesis, North-West University, 2008. http://hdl.handle.net/10394/1706.

Full text

Abstract:

The purpose of the research focuses on the development of a strategy for the management of diversity in secondary schools of the North West Province. The nature of diversity is explained from an ontological point of departure as the multiplicity of things with distinctive characteristics and qualities. A structure analysis of diversity emphasises a balanced perspective in which the interdependence and mutual coherence of all aspects of diversity are acknowledged in all spheres of life. An analysis of the different perspectives concerning multicultural education as an approach to deal with dive

APA, Harvard, Vancouver, ISO, and other styles

28

Temer, David. "Strategická analýza společnosti ELTSEN, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75574.

Full text

Abstract:

The objective of this thesis is to make the strategic analysis of the company ELTSEN. Based on results of internal and external analyses specify the current position and for this position find the appropriate strategy for development of the company.

APA, Harvard, Vancouver, ISO, and other styles

29

Smejkalová, Kateřina. "Využití marketingu v řízení malé a střední firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113347.

Full text

Abstract:

diploma thesis at hand is titled "The Use of Marketing in Strategic Management and Planning in Small and Medium-sized Companies". The objective of the thesis is to create a meaningful, causal, systematic, and practically usable analysis of the given topic; and, subsequently, apply such academic knowledge in drafting a marketing strategy for the purposes of the company named SkiServis Kunžak (SPORT2000 Smejkal). The company in question is a retail outlet selling ski, snowboard, and cross-country ski equipment. Alongside with this, it provides servicing and rentals of the goods mentioned above.

APA, Harvard, Vancouver, ISO, and other styles

30

Lima, Daniel Carneiro de. "Analysis of market forces and state in the formation of reverse chains of steel containers for beverages and lubricating oil in the textile industry." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3647.

Full text

Abstract:

nÃo hÃ<br>This study analyzes the market and governmental forces informing the recycling policies of companies in the beverage can industry and the textile lubricant industry in CearÃ. The two industries were chosen for a comparative study of environmental strategies due to differences in the specific environmental regulation to which they are subjected. Companies in these sectors are adopting more responsible environmental protection policies as part of their national and international competitive strategies, since consumers and investors are increasingly recognizing the relation between indu

APA, Harvard, Vancouver, ISO, and other styles

31

Höög, Jonas. "Arbetstillfredsställelse och frånvaro." Doctoral thesis, Umeå universitet, Sociologiska institutionen, 1985. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-65882.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Wachalová, Veronika. "Marketingová strategie značky Ceresit." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203838.

Full text

Abstract:

The aim of the dissertation is to evaluate marketing strategy of the brand Ceresit and its product line STOP Humidity (STOP Vlhkosti). The theoretical part defines fundamental concepts such as marketing and strategy, furthermore, it describes the steps of strategic marketing process. Also, the dissertation introduces Henkel, the brand Ceresit STOP Humidity and its product portfolio. The practical part involves internal and external analysis, however, it primarily focuses on the elements of marketing mix of the brand Ceresit STOP Humidity. As for methodology, particularly field research and con

APA, Harvard, Vancouver, ISO, and other styles

33

Volková, Natálie. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377386.

Full text

Abstract:

Diploma thesis deals with the proposal of creating a marketing strategy for the newly emerging company. First, the emphasis is on the analysis of the internal and external environment of the emerging company along with the conduct of marketing research. The proposal includes a marketing strategy, determination of the time perspective, identification of possible risks and measures for their reduction and cost calculation.

APA, Harvard, Vancouver, ISO, and other styles

34

Antovska, Stojna. "Analysis of the Spirits Market and Potencial Implications for Marketing Strategy in Macedonia." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71819.

Full text

Abstract:

Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel compar

APA, Harvard, Vancouver, ISO, and other styles

35

Odehnal, Jan. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222192.

Full text

Abstract:

The diploma thesis deals with analysis of makteting strategy of Allrisk, s.r.o. company. On the basis of this analysis and the appropriate theoretical knowledges, actions leading to the increased competitive strength of the company in the market are suggested.

APA, Harvard, Vancouver, ISO, and other styles

36

Traore, Oumar Issiaka. "Méthodologie de traitement et d'analyse de signaux expérimentaux d'émission acoustique : application au comportement d'un élément combustible en situation accidentelle." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0011/document.

Full text

Abstract:

L’objectif de cette thèse est de contribuer à l’amélioration du processus de dépouillement d’essais de sûreté visant étudier le comportement d'un combustible nucléaire en contexte d’accident d’injection de réactivité (RIA), via la technique de contrôle par émission acoustique. Il s’agit notamment d’identifier clairement les mécanismes physiques pouvant intervenir au cours des essais à travers leur signature acoustique. Dans un premier temps, au travers de calculs analytiques et des simulation numériques conduites au moyen d’une méthode d’éléments finis spectraux, l’impact du dispositif d’essai

APA, Harvard, Vancouver, ISO, and other styles

37

Havlíková, Žaneta. "Marketingová strategie vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-81321.

Full text

Abstract:

This thesis is based on the basic informations of the company,the marketing situational analysis is broken down in the internal and external analysis using PEST analysis, analysis of product portfolio - the Boston Matrix, Porter's five forces model and SWOT analysis. There is a description of the current business developments and current status. This thesis describes the opportunities, skills and resources of the company. Further I have specified the basic mission and objectives, market segmentation,targeting and positioning. The conclusion contains the marketing strategies according to the pr

APA, Harvard, Vancouver, ISO, and other styles

38

Mrázová, Miroslava. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15760.

Full text

Abstract:

The aim of this diploma with the topic "Strategic analysis" is to elaborate the global analysis of the agricultural company ZEMPO-VOS, a.s. Strunkovice nad Blanicí and on the grounds of this analysis, i. e. analysis of influences of outer company environment, to elaborate the synthesis and the outline of strategic recommendations for the future development of the company. The stategic analysis is elaborate in conditions of branches of agriculture that have unequivocal specific characteristics. The diploma is divided into two parts, the theoretical part and the application part, where methods o

APA, Harvard, Vancouver, ISO, and other styles

39

Píša, Ondřej. "Analýza firmy, jejího okolí a návrh byznys strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76099.

Full text

Abstract:

This diploma thesis is focused on a strategic management activity in companies. In the theoretical part of the thesis there are strategic management process analysis, settings of strategic management principles and description of phases forming the whole process as well. Moreover analysis methods are specified that are used to obtain relevant information supporting each step of strategy design process. The selected strategy design concept is compared with other alternative management methodology. The main contribution of the thesis is in methodology area of elaboration of strategy and applicat

APA, Harvard, Vancouver, ISO, and other styles

40

Bondra, Ivan. "Návrh tlačového prostredia strednej firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223518.

Full text

Abstract:

The thesis deals with the design of the printing environment in REGADA company. Based on the analysis of the current print operation in company, the work points to the usual challenges of midsize companies in this field. Solution of these problemsis introduced in the design part of the thesis. This part describes the optimization of the main areas of the printing environment resulting in technical, operational and financial benefits of the proposed solutions.

APA, Harvard, Vancouver, ISO, and other styles

41

Rysová, Markéta. "Návrh marketingového plánu pro vybranou společnost." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193820.

Full text

Abstract:

The diploma thesis focuses on creation of marketing plan for specific project, which offers the services of extreme yachting. The main idea of the project called Evelyna Expeditions is to offer the possibility to participate on the expedition of yacht Evelyna on her journey around the world. Yachting is getting more popular among Czech tourists, but some of them desire even bigger adventure and want to exploit the potential of boat to explore places on the earth which are accessible only from the sea. The project is designed especially for these people. Theoretical part of the thesis explains

APA, Harvard, Vancouver, ISO, and other styles

42

Weisshäutel, Jan. "Tvorba marketingové strategie ve firmě Sprint, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85149.

Full text

Abstract:

The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, dist

APA, Harvard, Vancouver, ISO, and other styles

43

Menšík, Jakub. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221620.

Full text

Abstract:

On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.

APA, Harvard, Vancouver, ISO, and other styles

44

Pevný, Robert. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162524.

Full text

Abstract:

This diploma thesis deals with the strategic analysis of Skoda Auto a. s. and its current strategy. Also, it deals with verifying of given hypotheses to effectively determine the future operational strategy. The first part is the theoretical and methodological, which explains the key concepts of strategic analysis of a company. It's followed by the practical part, which translates the theory of strategic analysis into the practice, analyzes modern trends and via the synthesis method it achieves the objective of this thesis: to specify strategic recommendations for Skoda Auto and to verify the

APA, Harvard, Vancouver, ISO, and other styles

45

Kysučanová, Veronika. "Marketingová strategie vybraného podniku cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192996.

Full text

Abstract:

The diploma thesis analyses Sportovní a rekreační zařízení města Ostravy, s.r.o. from a marketing perspective. The main goal is to report on the status and trends of marketing activities of the company and suggest possible improvements. The theoretical part defines a general marketing and specifics of marketing in services. In the practical part, the situation analysis evaluated the macro environment and microenvironment and costumer focused marketing research was conducted. Then the status of existing marketing toolkit is analysed. The core of the thesis is to assemble marketing strategy rega

APA, Harvard, Vancouver, ISO, and other styles

46

Vítková, Renata. "Strategická analýza vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359399.

Full text

Abstract:

The diploma thesis deals with a strategic analysis of the agricultural company AGRO Dolní Kralovice, s.r.o. The aim of the thesis is to process the strategic analysis of the company, evaluate its results and suggest some recommendations or possible changes. Strengths, weaknesses, opportunities and threats are identified in order to fulfil the aim. The thesis uses analytical methods, namely the analysis of external, competitive and internal environment. The methodology of the thesis builds on a qualitative research. The first part includes theoretical knowledge of the strategic management and s

APA, Harvard, Vancouver, ISO, and other styles

47

Strand, Ida. "What does the Increased Fossil Fuel Scarcity mean for the Arctic Region? A Quantitative and Qualitative Content Analysis of Canada, Denmark, Norway, the United States and Russia's Arctic Strategy." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21199.

Full text

Abstract:

This bachelor thesis asks the question, what does the increased fossil fuel scarcity mean for the Arctic region? It further investigates the aim and motives by the five main Arctic states. With the use of structural realism, existing research on the parallels between resource scarcity and conflict and, the combination of two methodological approaches: quantitative and qualitative content analysis, I argue in this study that the five states will act in accordance with the structural realist way and exploit the Arctic due to the protection of their national interests and security. This thesis hi

APA, Harvard, Vancouver, ISO, and other styles

48

Poláček, Jiří. "Marketingová a komunikační strategie divadla Viola." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162312.

Full text

Abstract:

The main goal of the following diploma thesis is to analyse the marketing and communication strategy of Viola theatre and to suggest its future improvements. The thesis itself contains eight chapters, divided into theoretical and practical parts. First four theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Viola theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and inte

APA, Harvard, Vancouver, ISO, and other styles

49

Kroutil, Václav. "Marketingová strategie obchodu SLUSNY." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193503.

Full text

Abstract:

This Master's Thesis follows up creation of marketing strategy of SLUSNY shop. The author, is actively participating in the leading of the company. The Thesis is based on data received from situation analysis of SLUSNY's microenvironment, macroenvironment and from marketing research. The situation analysis contains several marketing analysis means used in business practice. According to founded data, the author is generating suitable marketing strategy for SLUSNY shop. The goal of the Thesis is to create marketing strategy, which is logically connected to obtained data, is based on competition

APA, Harvard, Vancouver, ISO, and other styles

50

Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

Full text

Abstract:

The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusion

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!