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Journal articles on the topic 'Environmentally oriented marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Sadchenko, O. V., Y. V. Robul, and Y. L. Hrinchenko. "ENVIRONMENTALLY-ORIENTED PRODUCTION AND DIGITAL TRANSFORMATION OF MARKETING." Market economy: modern management theory and practice 23, no. 2(57) (2024): 138–50. https://doi.org/10.18524/2413-9998.2024.2(57).325445.

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The article discusses the main digital marketing approaches in the context of environmentally friendly production. A number of key factors that determine the development of the modern marketing sector are identified. This study focuses on the introduction of environmental aspects into the digitalisation of industry, which will increase the efficiency of the transition to sustainable development. The integration of environmentally oriented strategies and digital technologies into industrial production is defined as a strategic vector of economic development in the context of convergence of sust

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Fokina, Olga, Angela Mottaeva, and Tatyana Turutina. "Project management in the context of environmental marketing." E3S Web of Conferences 376 (2023): 05061. http://dx.doi.org/10.1051/e3sconf/202337605061.

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The aim of the work is to develop a methodology for an environmentally oriented marketing project in the restaurant business and the choice of tools for its implementation. In accordance with this goal, the areas of project management in the field of restaurant marketing are considered, the advantages of implementing an environmentally oriented project approach in the restaurant business are revealed, the dynamics of the ecological state of the environment and indicators of the development of the restaurant market in the Russian Federation are analyzed, examples of projects of the restaurant i

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Smerichevskyi, Serhii, Tetiana Kniazieva, Yuriy Kolbushkin, Irina Reshetnikova, and Anna Olejniczuk- Merta. "Environmental orientation of consumer behavior: motivational component." Problems and Perspectives in Management 16, no. 2 (2018): 424–37. http://dx.doi.org/10.21511/ppm.16(2).2018.38.

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Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the

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Odrekhivskyі, M., U. Kohut, and D. Zhyla. "MARKETING-LOGISTICS-ORIENTED MANAGEMENT OF ECOLOGICAL INNOVATIVE ENTERPRISES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (2021): 170–86. http://dx.doi.org/10.23939/semi2021.01.170.

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Purpose. The study aims to develop a scientific and methodological approach of organizing a marketing-logistics-oriented management system for ecological, innovative enterprises (EIE) to ensure effective implementation and use of environmental innovations for the greening of material flows at the enterprise. Design/methodology/approach. The obtained scientific results are based on using a systematic approach, logical analysis, and synthesis to develop literature sources to determine methods to solving the problem of marketing-logistics-oriented management of the EIE. On the study of literary s

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Зайцева, Дарья, Daria Zaitseva, Инна Краковецкая, and Inna Krakovetskaia. "GREEN MARKETING: tendencies and perspectives." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2016, no. 2 (2016): 55–60. http://dx.doi.org/10.21603/2500-3372-2016-2-55-60.

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This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is d

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Pillai, Sruthi, Vijayakumar, and Ramakrishnan. "Green Marketing: A Journey Towards Sustainability." Frontiers in Management Science 3, no. 2 (2024): 1–7. http://dx.doi.org/10.56397/fms.2024.04.01.

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Green marketing has evolved to address specific environmental problems and balance profitability with environmental responsibility by promoting environmentally safe goods and services. The increasing awareness of environmental issues among consumers has allowed firms to use green marketing to gain a competitive advantage. Green marketing involves a broad range of activities, including modification of product, changes in process, packaging and promotion all aimed at minimizing detrimental impacts on the natural environment. We can trace the evolution of green marketing from ecological green mar

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Widyastuti, Sri. "Sebuah Sintesisi Pada Literatur: Strategi Intervensi Pemasaran Hijau Menuju Pembangunan Berkelanjutan (A Synthesis of Literature: A Green Marketing Intervention Strategy towards Sustainable Development)." JRB-Jurnal Riset Bisnis 2, no. 2 (2019): 83–94. http://dx.doi.org/10.35592/jrb.v2i2.401.

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This paper describes the literature on green marketing intervention strategies in the framework of sustainable development with an emphasis on green marketing intervention strategies on the environmental problems facing the world today. The Sustainable Development Goals (SDGs) at the historic United Nations (UN) Summit has been officially enacted. For the next fifteen years, with this new universal target valid for all, the country will mobilize efforts to end all forms of poverty, fight inequality and overcome climate change. This study explains that both individuals and organizations can ben

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SADCHENKO, E. V. "MARKETING TECHNOLOGIES OF MARKET MANAGEMENT OF ECO-GOODS." Economic innovations 20, no. 1(66) (2018): 174–81. http://dx.doi.org/10.31520/ei.2018.20.1(66).174-181.

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Topicality. The actuality of the problem of market management of environmentally friendly goods today is caused by objective conditions of development of production and market. Aspects of environmentally-oriented marketing are associated with the rapid development of technologies and processes that reduce the impact on the environment, and therefore, with the accelerated formation of the market of environmentally friendly goods. This requires appropriate development of marketing technologies for the market management of environmentally friendly goods. Aim and tasks. The purpose of the article

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Rusko, Miroslav. "Voluntary Tools Of The Environmental Oriented Product Policy." Research Papers Faculty of Materials Science and Technology Slovak University of Technology 23, no. 36 (2015): 117–24. http://dx.doi.org/10.1515/rput-2015-0014.

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Abstract Environmentally oriented product policy is in general determined by the relationships between its aims – subjects – objects - tools. It is based on the integrated approach to the product life cycle, which anticipates an enormous amount of information. It has to solve the questions of the international trade as well as the rules of the International Trade Organization. New forms of preventive environmental strategies and especially Green Marketing are being introduced helping to solve environmental problems and environmental motivation of producers. Many producers face great attention

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Chika Tiara Pratiwi, Agnes Marcelina, Nadira Ardelia Putri, Tri Wahyu Utami, and Yanuar Ramadhan. "Strategi Pemasaran Berkelanjutan PT Unilever Indonesia Tbk dalam Menanggapi Tren Konsumen Ramah Lingkungan." JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan 4, no. 2 (2025): 634–41. https://doi.org/10.56910/jumbiwira.v4i2.2846.

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This research aims to analyze the sustainable marketing strategy implementedby PT Unilever Indonesia Tbk. in responding to the trend of environmentally friendly consumers. Increasing public awareness of environmental issues encourages companies to develop marketing approaches that are not only profit oriented, but also consider social and ecological aspects. This research uses the literature review method with a qualitative approach, by analyzing secondary sources such as scientific journals, annual reports, and the sustainability report of PT Unilever Indonesia Tbk in 2024. The results of ana

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Ms. Rajeswari.K, Dr. R. V. Suganya. "Green Marketing and Its Influence on Consumer Purchasing Behaviour." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 3592–601. http://dx.doi.org/10.52783/tjjpt.v44.i4.1501.

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As global environmental concerns continue to mount, businesses have increasingly turned to green marketing strategies to align with consumer demand for eco-friendly products and services. This study examines the intricate relationship between green marketing and consumer purchasing behavior, shedding light on the factors influencing environmentally-conscious consumer choices. The research explores the multifaceted dynamics of green marketing, considering various elements such as environmental messaging, sustainability labels, product design, and corporate social responsibility. It invest

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Strizhakova, Yuliya, and Robin A. Coulter. "Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia." Journal of International Marketing 27, no. 1 (2019): 38–55. http://dx.doi.org/10.1177/1069031x18821082.

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Consumers around the globe expect firms to contribute to environmentally and socially responsible causes. Using construal level theory with a spatial distance lens, we examine effects of spatial proximity of the firm (domestic firm vs. foreign multinational corporation [MNC]), cause (domestic vs. global), and consumer cultural identity (locally oriented: nationalism and consumer ethnocentrism; distantly oriented: global identity and global citizenship through global brands) on consumer attitudes toward the firm. Across three studies with a focus on Russia and environmental causes, we consisten

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Dalmoro, Marlon, Celso A. Matos, and Marcia D. Barcellos. "Anticonsumption beyond consumers: The role of small organic producers in environmentally oriented anticonsumption." Psychology & Marketing 37, no. 2 (2019): 291–307. http://dx.doi.org/10.1002/mar.21300.

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Widiantari, Nindiana, and Indira Rachmawati. "Investigating the Factors of Green Purchase Intention on Green Cosmetics in Indonesia." Journal of World Science 2, no. 12 (2023): 2082–98. http://dx.doi.org/10.58344/jws.v2i12.510.

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Research aims to investigate the factors influencing the intention to purchase green cosmetics in Indonesia. The applied research method is quantitative and causal, utilizing a non-probability sampling technique with 300 respondents. Structural Equation Model (SEM) with Partial Least Squares (PLS) is employed as the data analysis tool. The study's findings indicate that the perception of behavioral control, epistemic value, and emotional value does not significantly influence the intention to purchase environmentally friendly cosmetic products in Indonesia. On the other hand, health awareness

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Zahra, Aprilia, Gatot Nazir Ahmad, Nofriska Krissanya, and Terrylina Arvinta Monoarfa. "How Green Product and Promotion Affect Purchase Intention in Sports Fashion?" International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2312–25. https://doi.org/10.21009/isc-beam.013.170.

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Abstract This research aims to analyze the effect of green products, price, place, and promotion on green purchase intention in the sports fashion industry in Jakarta. With increasing consumer awareness of the environment, companies in the sports fashion sector need to understand the factors that drive consumer interest in purchasing environmentally friendly products. In this study, the method used is quantitative and data collection uses an online survey method with an instrument in the form of a questionnaire using a 6-point Likert scale distributed to users of Nike brand sportswear in DKI J

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Бондаренко, В. А., Н. В. Гузенко, and Н. А. Дадаян. "THE ROLE OF ECOLOGICAL MARKETING AND GREEN BRANDING OF THE REGION IN ENHANCING ITS SOCIO-ECONOMIC DEVELOPMENT." Учет и статистика, no. 4(68) (December 2, 2022): 53–64. http://dx.doi.org/10.54220/2693.2023.33.55.006.

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В статье исследуется проблематика востребованности экологического маркетинга как управленческой концепции, являющейся проявлением маркетинга территории в осуществлении его экологически ориентированного развития. Акцент сделан на применяемых подходах и показателях для оценки устойчивости региона, а также значении зеленого имиджа и бренда для построения работы с целевыми аудиториями и обеспечения возможностей социально-экономического развития территории. The article examines the problems of the demand for environmental marketing as a management concept, which is a manifestation of territory mark

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Medrano, Natalia, María Cornejo-Cañamares, and Cristina Olarte-Pascual. "The impact of marketing innovation on companies’ environmental orientation." Journal of Business & Industrial Marketing 35, no. 1 (2020): 1–12. http://dx.doi.org/10.1108/jbim-10-2018-0319.

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Purpose The purpose of this study is to explore the relationship between companies’ marketing innovation and environmental orientation and to determine how this relationship differs between manufacturing and service companies. Design/methodology/approach The study uses secondary data from the Technological Innovation Panel (PITEC) to look at 6,435 Spanish companies during the 2013-2015 period. To examine the contingency effect of the activity sector, the sample is divided into two subsamples: manufacturing companies and service companies. Partial least squares path modeling is used to test and

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Lewin, Jeffrey E., David Strutton, and Audhesh K. Paswan. "Conflicting Stakeholder Interests and Natural Gas." Journal of Macromarketing 31, no. 4 (2011): 340–58. http://dx.doi.org/10.1177/0276146711405529.

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Creation of a less expensive, domestically sourced, and more environmentally neutral energy grid is becoming a global imperative and natural gas (NG) is seen as a crucial component of this impetus. But expansion of NG production is fraught with significant macromarketing challenges; especially in light of recent discoveries of substantial NG reserves beneath heavily populated metropolitan areas. To understand certain decision-making dilemmas involving the benefits and burdens encountered in this macromarketing context, the effect of individualistic and altruistic values (manifesting as persona

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Ortega Egea, José M., and Nieves García de Frutos. "Behavioral prediction of environmentally oriented anticonsumption and consumption: A multilevel study of five Eurobarometer surveys." Psychology & Marketing 37, no. 2 (2019): 308–25. http://dx.doi.org/10.1002/mar.21302.

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Sugandini, Dyah, Muafi Muafi, Christin Susilowati, Yuni Siswanti, and Wirman Syafri. "Green supply management and green marketing strategy on green purchase intention: SMEs cases." Journal of Industrial Engineering and Management 13, no. 1 (2020): 79. http://dx.doi.org/10.3926/jiem.2795.

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Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses

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Ulul Azmi and Mikrad. "THE EFFECT OF ECO-LABELING, GREEN PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS OF GREENFIELDS MILK." Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) 8, no. 2 (2025): 849–64. https://doi.org/10.36085/jamekis.v8i2.7898.

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Nowadays, the aspect of people's decision in buying a product sees its impact on the environment. PT Greenfields in its marketing implements an environmentally friendly packaging system and carries out CSR that is oriented towards environmental empowerment. This study is oriented to examine eco-label, green promotion, and brand image in purchase decisions on Greenfields Milk purchase in Neroktog, Tangerang. This groundwork method is quantitative with a sample of 100 people calculated applying the Lemeshow formula because the population is unknown. The researcher distributed questionnaires to G

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Chen, Fang-Yuan, Shih-Liang Tu, and Hsin-Erh Wang. "Green Market Segmentation: A Case of Airline Customers in Taiwan." Journal of Sustainable Development 9, no. 1 (2016): 99. http://dx.doi.org/10.5539/jsd.v9n1p99.

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<span lang="EN-US">Green marketing has evolved in line with an increase in consumers' concern with the environment. This study explores whether an environmentally-oriented market niche exists within the airline transport market in Taiwan. Based on a survey of 416 airline customers, this study uses factor analysis and cluster analysis to segment customers based on their environmental behaviors. Three distinct clusters were identified (i.e., the environmentally indifferent, the enlightened environmentalists, and the active environmentalists) and further profiled with respect to the socio-d

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Yu, Lin. "Digital Marketing for Behavioral Change: Encouraging Sustainable Consumer Practices to Address Environmental Issues and Support SDGs." Journal of Lifestyle and SDGs Review 5, no. 2 (2024): e03866. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe03866.

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Background and Objective: In the backdrop of increasing sensitivity towards the environment, encouraging responsible consumption is an important challenge worldwide. The current study intends to establish the relationship between the digital marketing (DM) of sustainable products and sustainable consumption and measure the moderating effect of environmental concern. Aligned with the theoretical foundations of consumer behavior and marketing effectiveness of digital technologies. The study aims to examine different characteristics of digital markeint and effectiveness, influencers, and quality

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Noguchi, Masa, and Darragh Collins. "Commercialisation Strategies For Net Zero-Energy-Cost Housing in Japan." Open House International 33, no. 3 (2008): 96–104. http://dx.doi.org/10.1108/ohi-03-2008-b0010.

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Today, Japanese housing manufacturers compete to produce net zero-energy-cost houses that are usually equipped with some renewable energy technologies-e.g. a solar photovoltaic electric power generating system, a CO2 refrigerant heat-pump water heater and a combined heat and power system. Interestingly, the manufacturers tend to install these costly renewable technologies as standard equipment rather than options. To initiate and maintenance the sales of their environmentally-friendly houses, the manufacturers bring into effect their quality-oriented production and user-oriented communication

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Ray, Subhasis, and Lipsa Nayak. "Marketing Sustainable Fashion: Trends and Future Directions." Sustainability 15, no. 7 (2023): 6202. http://dx.doi.org/10.3390/su15076202.

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The fashion industry is one of the largest contributors to greenhouse gas emissions and climate change. Sustainable fashion (SF) aims to address this issue by designing, creating, and marketing socially and environmentally responsible products. This paper provides a broad overview of the extant literature on SF marketing to understand the trends and future directions. The paper starts with a discussion on sustainable consumption and marketing in the particular context of fashion and ends with potential research gaps, which have scope for further work. For the analysis, 97 research papers were

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Santoso, Radityo, Rahmi Setiawati, and Siti Fatimah. "Pengaruh Pemasaran Hijau dan Kesadaran Lingkungan Serta Dampaknya terhadap Perilaku Konsumen Hijau – Study Usia Remaja." KALBISIANA Jurnal Sains, Bisnis dan Teknologi 11, no. 2 (2025): 241–53. https://doi.org/10.53008/kalbisiana.v11i2.4570.

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The increase in population leads to an increase in the needs of the community, which results in companies increasing production levels in order to meet the increasing demand for community needs. Various companies currently still rely on raw materials for products that come from nature, this results in the exploitation of nature to meet these increasing needs. This exploitation results in environmental pollution and damage so that the environment is damaged as a negative result of the production process that is less concerned about the sustainability of nature. In response to the negative impac

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Nur Siswanto, Budi, Moehamad Satiadharma, and Ferry Arfiansyah. "A Green Supply Chain-Oriented Research Mapping for the Green Marketing: A Bibliometric Analysis." Income Journal. 2, no. 1 (2023): 11–19. http://dx.doi.org/10.61911/income.v2i1.27.

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The purpose of this research is to undertake a bibliometric analysis of both the published literature on the green supply chain in the context of green marketing that was produced between 2013 and 2023. This study utilizes scientific mapping and analysis of publication performance to characterize the structure of green marketing publications as well as the patterns that have emerged within the field. The purpose of this research is to determine the contributions made by authors, journals, topic areas, the incidence of keywords, and trends in papers that have been published. The findings indica

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Khabarova, E. I., S. V. Nikitina, and M. V. Strebkova. "Eco-labeling is a useful piece of informational metabolism in the youth environment." E3S Web of Conferences 311 (2021): 02003. http://dx.doi.org/10.1051/e3sconf/202131102003.

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Environmental awareness of consumers and the popularity of a healthy lifestyle are the trends of our time both in the world and in Russia. The article discusses the ecolabelling sign as a means of offline information about the environmental characteristics of products and an important criterion when choosing and buying various goods. In our country, there are only prerequisites for an approach to greening business and positioning "environmentally friendly" products. However, it is vital that everyone understands the eco-label and distinguishes the certificate of declared quality from the marke

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Nursanti, Tinjung Desy, and Melisa Melisa. "Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist." Binus Business Review 2, no. 2 (2011): 1077. http://dx.doi.org/10.21512/bbr.v2i2.1250.

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Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social resp

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Chandana, M. Grace. "AI in Circular Economy Marketing: Promoting Product Longevity and Recycling through Data-Driven Campaigns." Journal of Research and Review in Sales and Marketing 2, no. 1 (2024): 61–68. https://doi.org/10.5281/zenodo.14044237.

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<em>Product longevity and recycling are cornerstones of marketing strategies for a circular economy to diffuse effectively in encouraging sustainable consumption. Artificial Intelligence transforms these by extracting data-driven optimization out of them. Based on this, the following research investigates. How AI might better the functions of circular economy marketing in effective targeting of campaigns, offering personalized consumer experiences, and being more conscious about the environment. AI enables marketers to design campaigns through customer data analysis that conveys durability, re

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Prabawani, Bulan, and Sudharto Prawata Hadi. "Sustainability Indicator: An Initial Parameter for Convenience Product." Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan 19, no. 1 (2022): 179–89. http://dx.doi.org/10.14710/presipitasi.v19i1.179-189.

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The environmental awareness of consumer has been growing along with the increase of knowledge, education and access to information. The demand from the government, media, and community has also increasingly escalated the pressure to companies to produce environmentally friendly products. This eventually encourages greenwashing practices extensively which are unfavorable to consumers because the practice is frequently included as marketing scam. In addition, the existing environmentally-based certification is primarily oriented to the planet and profit aspects of the triple bottom lines and ten

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Oetomo, Budi Sutedjo Dharma, and Singgih Santoso. "THE ROLE OF DIGITAL SOCIAL MEDIA IN THE FORMATION OF ATTITUDES TOWARDS GREEN PRODUCTS AMONG THE INFORMATION LITERATE YOUTH." Agribusiness Management In Developing Nations 1, no. 1 (2023): 01–05. http://dx.doi.org/10.26480/amdn.01.2023.01.05.

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The use of social media as part of social interaction activities in society and at the same time as a medium for companies to promote their products is increasing. This condition opens opportunities for companies engaged in environmentally friendly products or often called green products to take advantage of social media in disseminating their products to consumers. This study aims to test whether understanding of green products, communication through electronic social media and value consciusness when buying a product will influence consumer behavior to buy environmentally oriented products.

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Mappasomba, Zulkifli, Didiet Haryadi Hakim, Sattar Yunus, and Muhammad Yusuf. "Sustainability Study and Management Scenarios of Rammang-Rammang Geopark, Maros Regency, South Sulawesi Province." Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia 18, no. 2 (2024): 287–314. http://dx.doi.org/10.47608/jki.v18i22024.287-314.

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Rammang-Rammang Geopark has become one of the growing tourist destinations. The need for research aims to understand the sustainability status and implement sustainable tourism management strategies and scenarios in the area. The method used in this research is a descriptive method with a quantitative approach. Rapfish and MICMAC were used as analysis tools. The results of Rapfish analysis show that the environmental sustainability and institutional status are relatively positive and well-maintained, but improvements need to be made in the social and economic dimensions of the community. MICMA

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Demianiuk, O., and A. Gaidar. "Substantiation of the conceptual approach to of promotion strategy of biotechnological products." Balanced nature using, no. 4 (August 18, 2020): 107–14. http://dx.doi.org/10.33730/2310-4678.4.2020.228364.

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The main approaches to the formation of a strategy for the promotion of biotechnological products are highlighted. The conceptual approach to the promotion strategy is an algorithm for the sequence of consumer assessment, namely the business entity of the environmentally oriented direction, its direction of activity, hierarchy in management, positive and negative facts, the general level of Internet activity. It also focuses on the fact that the future strategy is most effective on digital platforms and is based on the principles of Internet marketing with the use of special marketing tools an

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Ganfeng, Mao, and C. Lorenzo Lorenzo. "Industry-4.0-Enabled Business Strategies and Competitiveness of a Selected Retail Industry in Jiangxi Province, China." International Journal of Social Science and Human Research 08, no. 02 (2025): 1003–6. https://doi.org/10.5281/zenodo.14892153.

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The results of this study reveal the impact of Industry 4.0 practices on the business competitiveness of a retail company across several dimensions: technological adoption, supply chain management, human resource management, marketing capabilities, and financial strategies. Respondents indicated positive perceptions of the company's Industry 4.0 practices, particularly in business operations and environmental sustainability, with room for improvement in research and development (R&D) and scientific collaboration. There were no significant differences in the assessment of Industry 4.0 pract

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Kormosné Koch, Krisztina. "Bicycle tourism in Hungary." Applied Studies in Agribusiness and Commerce 7, no. 1 (2013): 67–71. http://dx.doi.org/10.19041/apstract/2013/1/12.

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Side by side with the revaluation of a health-oriented lifestyle various kinds of axtive leisure activities and active tourism in particular have been gaining ground. Cycling, which is popular not only as a leisure time tourism activity but mainly within settlements, also as an environmentally-friendly and up to a certain extent, a highly practicable means of transport mainly in towns and cities in WesternEurope, has a privileged position within active tourism (SALAMIN, 2010). This article wishes to present the situation of bicycle tourism, the factors influencing the demand for it and the opp

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Utama, I. Gusti Bagus Rai, Putu Chris Susanto, Christimulia Purnama Trimurti, and Ni Putu Dyah Krismawintari. "The market potential and financial feasibility of cable car tourist attraction development in Pelaga, Bali, Indonesia." International Journal of Advances in Applied Sciences 11, no. 4 (2022): 373. http://dx.doi.org/10.11591/ijaas.v11.i4.pp373-382.

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<span>The purpose of this work is to carry out consumer and investor behavior through a feasibility study of cable car tourist attractions in agritourism in Pelaga Village, Petang district, which focuses on studying marketing and financial perspective. This research uses observation and feasible study methods based on marketing theory, and investment financial management theory. It is highly likely by potential tourists as an attraction that can openly present natural beauty, as an environmentally-friendly tourist attraction, a unique tourist attraction in Bali, will provide public facil

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I, Gusti Bagus Rai Utama, Chris Susanto Putu, Purnama Trimurti Christimulia, and Putu Dyah Krismawintar Ni. "The market potential and financial feasibility of cable car tourist attraction development in Pelaga, Bali, Indonesia." International Journal of Advances in Applied Sciences (IJAAS) 11, no. 4 (2022): 373–82. https://doi.org/10.11591/ijaas.v11.i4.pp373-382.

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The purpose of this work is to carry out consumer and investor behavior through a feasibility study of cable car tourist attractions in agritourism in Pelaga Village, Petang district, which focuses on studying marketing and financial perspective. This research uses observation and feasible study methods based on marketing theory, and investment financial management theory. It is highly likely by potential tourists as an attraction that can openly present natural beauty, as an environmentally friendly tourist attraction, a unique tourist attraction in Bali, will provide public facilities, telec

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Korchak, Olena, and Svitlana Shpylyk. "Development of eco-marketing in the conditions of sustainable innovative development of organic agricultural production in Ukraine under the influence of the permaculture concept." Galician economic journal 88, no. 3 (2024): 136–48. http://dx.doi.org/10.33108/galicianvisnyk_tntu2024.03.136.

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By embracing a holistic approach to agriculture and land use and influencing environmental marketing practices, permaculture has been found to provide a more comprehensive and interconnected understanding of sustainable development. It is noted that ecological practices, which are the basis of organic food production, create an attractive climate for investment, taking into account the annual growth of global demand for organic products. The ways of eco-marketing development in the conditions of sustainable innovative development of organic agricultural production of Ukraine, which are conside

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Karintseva, Oleksandra. "Review on monograph: “Macroeconomic Stability Of The National Economy”." SocioEconomic Challenges 4, no. 2 (2020): 106–7. http://dx.doi.org/10.21272/sec.4(2).106-107.2020.

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The monograph is devoted to topical issues of developing the concept of integration of management and marketing policy for the development of green investment in enterprises. Numerous modern and traditional methods were used in the research, namely: Google Trends tools, Ward agglomeration hierarchical clustering, principal components method, correlation analysis; modified least-squares methods FMOLS and DOLS; content analysis and Fishburne’s method; model PLS-PM. The conclusions and hypotheses were confirmed by empirical conclusions using Stata 12 / SE and EViews10. The monograph assesses the

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Bhardwaj, Amit Kumar, Arunesh Garg, Shri Ram, Yuvraj Gajpal, and Chengsi Zheng. "Research Trends in Green Product for Environment: A Bibliometric Perspective." International Journal of Environmental Research and Public Health 17, no. 22 (2020): 8469. http://dx.doi.org/10.3390/ijerph17228469.

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The term “green products” is used commonly to describe the products that seek to protect or enhance the environment during production, use, or disposal by conserving resources and minimizing the use of toxic agents, pollution, and waste. Hence, green products offer potential benefits to the environment and human health. Therefore, environmentally conscious consumers have shown an enhanced inclination for them. Consumer preferences, environmental activism, and stringent regulations have forced sustainability-oriented firms to shift their focus to producing green products. The present study uses

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Kovtun, Tetiana. "LIFE CYCLE AND PRODUCTS OF THE ECOLOGICAL SYSTEM PROJECT." Management of Development of Complex Systems, no. 44 (November 30, 2020): 27–33. http://dx.doi.org/10.32347/2412-9933.2020.44.27-33.

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The article explores the specific features of the life cycle and products of the ecological system project in terms of the circular model of the economy, which allows to achieve the goals of sustainable development. The differences between product life cycles (marketing, functional and logistics) in linear and circular economy are determined. The characteristic of the life cycle of the project of ecological system which has differences from the project of a life cycle of the logistic system project, substantiated by features of ecological orientation of this type of projects is given. It is pr

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Kovaliv, O., V. Lazarenko, and O. Morozov. "Problems of value-time social dimension of economic-informational and production processes of marketing of enviromental management in the agrosphere of Ukraine." Balanced nature using, no. 1 (February 23, 2022): 40–49. http://dx.doi.org/10.33730/2310-4678.1.2022.255223.

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Experimental-analytical researches of problems of value-time measurement of economic-informational and production processes of marketing of nature management in agrosphere of Ukraine are carried out. The main prerequisites and ways to solve existing problems through the functioning of the system of socially oriented marketing (SSSM) — in the process of land reform in Ukraine — based on current Constitution of Ukraine as a new paradigm that takes into account the objective laws of animate and inanimate nature and society. It is proved that constitutionally motivated socio-economic development i

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Postnikov, Oleksii. "Evolution of marketing approaches to public procurement management in the conditions of digitalization." Marketing and Digital Technologies 8, no. 4 (2024): 80–91. https://doi.org/10.15276/mdt.8.4.2024.7.

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The aim of the article. The article explores the integration of marketing approaches into public procurement management, focusing on the evolution of marketing tools and their role in enhancing procurement efficiency. Analyses results. It highlights how marketing theories, such as the marketing mix (7P), competitive advantage theory, and relationship marketing, offer significant potential for improving transparency, accountability, and effectiveness in public procurement systems. By leveraging these concepts, procurement management can shift from traditional transactional methods to more relat

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Kofanov, O., O. Zozulov, and O. Kofanova. "Innovativeness and Business Process Planning of Startups in the Context of Green Energy Transition." Marketing and Digital Technologies 7, no. 3 (2023): 95–114. http://dx.doi.org/10.15276/mdt.7.3.2023.7.

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The aim of the artice. Taking into account the urgent need of rebuilding the national economy and energy system after the war destruction on the principles of green energy transition, it is extremely important to develop the startup movement in the field of alternative & renewable energy. The active implementation of the principles of an innovation-oriented circular economy requires significant and well-thought-out reforms in both economic relations and technology advancement. In this context, it is important to actively implement the concept of sustainable development, ensure the promotio

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T. Marin-Aguilar, Jose, and Natalia Vila-López. "How can mega events and ecological orientation improve city brand attitudes?" International Journal of Contemporary Hospitality Management 26, no. 4 (2014): 629–52. http://dx.doi.org/10.1108/ijchm-03-2013-0117.

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Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect in terms of a perceived quality of life that a city brand consolidation would be able to bring the citizens of a particular place. Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society. Design/methodology/approach – An empirical study was performed by collecting infor

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Anfilov, Dmytro. "SUSTAINABLE DEVELOPMENT OF CITIES AND TERRITORIES: STRATEGIC DEVELOPMENT THEORY AND MEASUREMENT METHODOLOGY." Social Economics, no. 67 (June 30, 2024): 5–14. https://doi.org/10.26565/2524-2547-2024-67-01.

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We aim to systematize the elements of sustainable development of cities and their social and ecological components in the theoretical and methodological basis of measuring the effectiveness of post-war reconstruction of the country. We study the theoretical and practical aspects of the economic growth of cities, and we systematize the components of implementing the strategy for achieving sustainable development of cities in the post-war period. We present the main characteristic features of the effective regional policy of the EU and Ukraine, highlighting the revitalization of polluted land pl

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Oetomo, Budi Sutedjo Dharma, and Singgih Santoso. "The Role of Digital Social Media in the Formation of Attitudes towards Green Products among Information Literate Youth." European Journal of Management Issues 31, no. 3 (2023): 189–95. http://dx.doi.org/10.15421/192316.

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Purpose: This article aims to know to what extent the practice of using social media in Indonesia can influence the attitudes of young people, who already have digital technology literacy, towards current global issues, especially environmentally friendly products. Design/Method/Approach: The research design is a quantitative approach using a survey method with a questionnaire to find out the opinions of respondents. Using structural equation modeling (SEM), the research will test a number of hypotheses developed in this article. A sample size for this research is 137 respondents.

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DERKACH, Oleksandr. "SOCIAL INVESTMENTS AS AN INDICATOR OF ASSESSMENT OF AGRICULTURAL BUSINESS ENTITIES’ SOCIAL RESPONSIBILITY." Ukrainian Journal of Applied Economics 6, no. 3 (2021): 288–94. http://dx.doi.org/10.36887/2415-8453-2021-3-39.

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The article examines social investment as an indicator of social responsibility of agribusiness entities. It was found that social investments have a much longer payback period and low profitability compared to investments in other projects, but they expect and expect to also receive a social effect, which is a priority over other expected effects in the process of investing socio-economic activities of agrarian business. It is noted that this socio-economic effect is expressed in gaining consumer loyalty to agricultural products, forming a positive image in terms of high product quality, high

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Margarisová, Klára, and Lucie Vokáčová. "Regional Branding: Building Brand Value." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64, no. 6 (2016): 2059–66. http://dx.doi.org/10.11118/actaun201664062059.

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Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The article attempts to review the conceptual and theoretical underpinnings of branding as conveyed by leading authors in the marketing field. The aim of this paper is to define brand as a broad complex of variables, which are used in building of its identity as a basis for creating value proposition and the position of a brand. Article briefly describes the most compreh

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