Relevant bibliographies by topics / Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 September 2022

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Journal articles on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing"

1

Judt, Ewald, and Claudia Klausegger. "Was ist eigentlich … Marketingstrategie?" Zeitschrift für das gesamte Bank- und Börsenwesen 69, no. 7 (2021): 484. http://dx.doi.org/10.47782/oeba202107048401.

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Loya, A., S. Ubeja, P. Jain, S. Acharya, and Pooja Bhosle. "A Study to Analyze the Change in Consumer Behavior towards Luxury Goods among students when exposed to Social Media Marketing with specific reference to Wrist Watches." International Journal of Computer Sciences and Engineering 06, no. 09 (2018): 67–73. http://dx.doi.org/10.26438/ijcse/v6si9.6773.

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Knysh, N. "PSYCHOLOGICAL FACTORS OF CONSUMER BEHAVIOR." Bulletin of Taras Shevchenko National University of Kyiv. Series “Psychology”, no. 2 (9) (2018): 23–26. http://dx.doi.org/10.17721/bsp.2018.2(9).6.

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Consumer behavior might be considered as a kind of economic or social behavior, but, in any case, it bases on the psychological traits of the person and depend on his motivation. The last is a trigger in the decision-making process of particular product`s purchasing. That is why one of the main approaches in describing consumer behavior is psychoanalytic theory. In contrast to the rational theory of knowledge, psychoanalysis leaves room for the irrational decisions and momentary impulses that "It" provokes. Just remind sacral consumption — the belief that not only goods are acquired, but also
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Dissertations / Theses on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing"

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Benz, Men-Andri. "Strategies in markets for experience and credence goods." Wiesbaden : Deutscher Universitäts-Verlag, 2007. http://dx.doi.org/10.1007/978-3-8350-9580-9.

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Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.

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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are m
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Book chapters on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing"

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Kleinaltenkamp, Michael, and Sabine Fließ. "Marketingstrategie." In Strategisches Business-to-Business Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-642-98083-1_4.

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Behrens, Ursula. "Marketingstrategie." In Quick Guide Effizientes Marketing für kleine und mittlere Unternehmen. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-14441-8_5.

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Simon, Hermann. "Die Marketingstrategie bei dynamischproduktübergreifendem Goodwill-Transfer." In Goodwill und Marketingstrategie. Gabler Verlag, 1985. http://dx.doi.org/10.1007/978-3-322-85656-2_10.

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Conference papers on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing"

1

Li, Yuyang. "Consumer Behavior and Marketing Strategy of Apparel Luxury Goods on Chinese E-commerce Platform." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.004.

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