Academic literature on the topic 'Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing'
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Journal articles on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing":
Judt, Ewald, and Claudia Klausegger. "Was ist eigentlich … Marketingstrategie?" Zeitschrift für das gesamte Bank- und Börsenwesen 69, no. 7 (2021): 484. http://dx.doi.org/10.47782/oeba202107048401.
Loya, A., S. Ubeja, P. Jain, S. Acharya, and Pooja Bhosle. "A Study to Analyze the Change in Consumer Behavior towards Luxury Goods among students when exposed to Social Media Marketing with specific reference to Wrist Watches." International Journal of Computer Sciences and Engineering 06, no. 09 (November 20, 2018): 67–73. http://dx.doi.org/10.26438/ijcse/v6si9.6773.
Knysh, N. "PSYCHOLOGICAL FACTORS OF CONSUMER BEHAVIOR." Bulletin of Taras Shevchenko National University of Kyiv. Series “Psychology”, no. 2 (9) (2018): 23–26. http://dx.doi.org/10.17721/bsp.2018.2(9).6.
Dissertations / Theses on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing":
Benz, Men-Andri. "Strategies in markets for experience and credence goods." Wiesbaden : Deutscher Universitäts-Verlag, 2007. http://dx.doi.org/10.1007/978-3-8350-9580-9.
Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.
Book chapters on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing":
Kleinaltenkamp, Michael, and Sabine Fließ. "Marketingstrategie." In Strategisches Business-to-Business Marketing, 235–82. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-642-98083-1_4.
Behrens, Ursula. "Marketingstrategie." In Quick Guide Effizientes Marketing für kleine und mittlere Unternehmen, 39–41. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-14441-8_5.
Simon, Hermann. "Die Marketingstrategie bei dynamischproduktübergreifendem Goodwill-Transfer." In Goodwill und Marketingstrategie, 168–82. Wiesbaden: Gabler Verlag, 1985. http://dx.doi.org/10.1007/978-3-322-85656-2_10.
Conference papers on the topic "Erfahrungsgut Marketingstrategie Vertrauensgut Consumer behavior. Consumer goods. Marketing":
Li, Yuyang. "Consumer Behavior and Marketing Strategy of Apparel Luxury Goods on Chinese E-commerce Platform." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.004.