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Journal articles on the topic 'Ergonym'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Zakharova-Sarovskaya, M. V. "Revisiting the Problem of Ergonymy." Bulletin of Kemerovo State University, no. 3 (October 27, 2018): 187–91. http://dx.doi.org/10.21603/2078-8975-2018-3-187-191.

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The paper specifies the term "ergonym" and its place in the onomastic terminological system of the Russian language. A number of relevant studies performed by Russian linguists have allowed the author to conclude that there are no scientifically grounded criteria for distinguishing ergonyms from other varieties of onyms, i.e. urbanonyms, toponyms, chrematonyms, etc. The article introduces a complex definition of ergonym that distinguishes it from other types of onyms, in particular, from chrematonyms and ktematonyms. The author also specifies the difference between such concepts as ergonymy, e

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2

Abdukarimovna, Usmonova Umidakhon. "On The Structural Composition of Ergonyms." International Journal Of Literature And Languages 5, no. 3 (2025): 28–30. https://doi.org/10.37547/ijll/volume05issue03-08.

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This article analyzes the structure of ergonyms and the specific application of the term "ergonym" concerning particular linguistic materials, using examples from the city of Karshi. The study substantiates the necessity of understanding ergonyms in both broad and narrow senses. Additionally, the article clarifies the functions of the structural components of ergonyms.

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Khokhlova, А. А. "A brief overview of the study of ergonyms in various aspects." ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 87, no. 6 (2022): 111–14. http://dx.doi.org/10.18411/trnio-07-2022-243.

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The article gives a brief description of the history of ergonyms in linguistics. The term ergonym is used in the work. The term was proposed by N.V. Podolskaya and is widely used in the Russian linguistics. The author attempts to systematize the study of ergonyms in various aspects. The article emphasizes the comprehensive and multidisciplinary study of ergonyms in linguistic studies.

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Latu, M. N. "LINGUOCREATIVE SPECIFICITY OF ERGONYM-JARGONISMS IN THE SPHERE OF INVESTMENTS: peculiarities OF creative WORD formation." Voprosy Kognitivnoy Lingvistiki, no. 1 (2025): 91–102. https://doi.org/10.20916/1812-3228-2025-1-91-102.

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This paper touches upon the problem of creative thinking implementation at the linguistic level within the framework of Internet communication. The primary objective of the study is to analyze and characterize the lingua-creative specificity of the lexical corpus of ergonym-jargonisms in the investment sphere, functioning in specialized social networks within the framework of the investment online discourse. Taking into account the mechanisms of word creation, the author distinguishes five groups of ergonym-jargonisms in the sample, the creation of which is based on the entertaining and aesthe

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Gridina, T., and N. Konovalova. "Models for Nominating Educational Institutions in the Light of Value Guidelines of Modern Society." Russian Studies in Philology, no. 2 (February 29, 2024): 55–63. https://doi.org/10.18384/2949-5008-2024-2-55-63.

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Aim. To identify the linguocreative continuum of ergonymic nominations as a special zone of influence on the consciousness of modern urban society.Methodology. The description of ergonymic linguistic createmes is carried out on the basis of structural, semantic and motivational analysis, which makes it possible to decode the intention of the nominator, represented in a non-standard linguistic form. To verify the perception of the axiological setting of the ergonym, data from pilot associative experiments are used.Results. The typology of models and linguocreative technique of creating ergonyms

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Zheleznova, Yu V. "ETHNICAL AND EVALUATIVE CONNOTATIONS OF ERGONYM." Onomastics of the Volga Region, no. 2 (2020): 113–18. http://dx.doi.org/10.34216/2020-2.onomast.113-118.

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The article presents the results of the analysis of ethnic and evaluative connotations of ergonyms through association experiment. The relevance of such an analysis is determined by the linguoculturological orientation of the interpretation of linguistic material. As a result, conclusions are drawn about the commercial name influence on the connotative substance of the ergonym.

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Khokhlova, Anna Alekseevna. "A Brief Description of Samara Ergonyms." Acta Universitatis Lodziensis. Folia Linguistica Rossica, no. 21 (December 29, 2022): 63–68. http://dx.doi.org/10.18778/1731-8025.21.06.

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The purpose of the article is to consider a specific group of ergonyms associated with the regional culture, history, development, and geolocation of the Samara region. The article is aimed at finding out the main characteristic features of the names of enterprises and organizations (ergonyms) in Samara. The author uses descriptive comparative method. To provide the material and examples of ergonym, the methods of association, links and semantic map are used. The provided description makes us think that the regional peculiarities of ergonyms are an essential part of the national-c

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8

Gridina, Tatiana A., and Nadezhda I. Konovalova. "Linguocreative potential of ergonominations in the aspect of their generation and perception: an experimental study." Journal of Psycholinguistic, no. 2 (June 27, 2022): 30–45. http://dx.doi.org/10.30982/2077-5911-2022-52-2-30-45.

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The article analyzes the repertoire of ergonymic nominations in the light of their linguocreative specificity. The associative content of ergonyms in the everyday consciousness of various groups of the urban population has been experimentally verified. The nature of interpretation of a verbal sign is considered as a speech-thinking “reflexive act” reflecting the value paradigm of a specific linguistic personality. As a material for conducting free and directed associative experiments, the names of public catering establishments and entertainment centers of Yekaterinburg are used. Linguocreativ

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9

Vasileva, Julia A. "Structural and semantic characteristics of replica ergonyms in the onomasticon of the City of Astrakhan." Vestnik of Kostroma State University 29, no. 1 (2023): 157–61. http://dx.doi.org/10.34216/1998-0817-2023-29-1-157-161.

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The purpose of the article is to study the structural and semantic features of replica ergonyms as part of regional onomasticon. The analysis of the nominations of commercial objects of the City of Astrakhan revealed a layer of ergonyms that had appeared as a result of the communicative structures’ lexicalisation. Stylistic features of colloquial speech give replica ergonyms an emotionally expressive colouring. The information incompleteness of the analysed nominations is replenished by lengthening the ergonym with the help of a lexeme – a generic identifier (functional) indicating the profile

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10

Davronova, Asila Yusuf qizi, and Elvira Muradovna Davlyatova. "STRUCTURAL AND SEMANTIC ANALYSIS OF ERGONYMS IN ENGLISH AND UZBEK LANGUAGES." Multidisciplinary Journal of Science and Technology 5, no. 1 (2025): 448–51. https://doi.org/10.5281/zenodo.14766681.

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This research focuses on the structural and semantic analysis of ergonyms in English and Uzbek languages. Ergonyms are proper names of enterprises, institutions, and organizations. The study investigates the formation models, linguistic components, and semantic features of ergonyms in both languages. It also compares the cultural and linguistic peculiarities that influence ergonym formation. The research aims to identify structural similarities and differences, analyze the meanings conveyed by ergonyms, and examine their linguistic functions. By conducting a comparative study, the work seeks t

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Lokhov, S. N. "Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions." Nauchnyi dialog, no. 3 (March 30, 2020): 113–26. http://dx.doi.org/10.24224/2227-1295-2020-3-113-126.

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The features of the application of pictographemic elements in the ergonomics of Irkutsk are discussed in the article. The trends in the study of creolized texts in modern linguistics are characterized. The basic means of the actual transformation of the ergonym form are noted. It is established that one of the means is a pictographeme, an image that combines the features of a grapheme and a pictogram. The reasons for the use of pictographemes in the structure of the word are considered on the example of the ergonyms of Irkutsk. The relevance of the study is due to the need to assess the effect

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Shchukina, Kira Alexandrovna, and Shu Li. "Linguocultural codes in ergonyms of St. Petersburg (based on the names of restaurants in St. Petersburg)." Litera, no. 3 (March 2025): 191–201. https://doi.org/10.25136/2409-8698.2025.3.73794.

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The article examines the names of restaurants in St. Petersburg based on a linguocultural analysis. The subject of the study is the linguocultural codes of ergonyms in St. Petersburg. The object of the study is the ergonyms of St. Petersburg. The paper distinguishes the terms "linguocultural code" and "ergonym" to refer to the objects of research. An "ergonym" refers to a type of urbanonym that signifies the names of enterprises of various functional profiles. The term "linguocultural code" indicates the equality of linguistic and cultural components. The aim of the research is to identify spe

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13

Poznikhirenko, Yu I. "PRINCIPLES OF NOMINATION IN ERGONYM." Тrаnscarpathian Philological Studies 3, no. 13 (2020): 34–37. http://dx.doi.org/10.32782/tps2663-4880/2020.13-3.6.

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14

ZAMALDINOV, VLADISLAV E. "CREATIVE NAMING OF NIZHNY NOVGOROD PUBLIC CATERING ESTABLISHMENTS: GRAPHIC ASPECT." Theoretical and Applied Linguistics, no. 2 (2021): 35–43. http://dx.doi.org/10.22250/2410-7190_2021_7_2_35_43.

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The purpose of the research is to analyze the creative naming of Nizhny Novgorod public catering establishments (restaurants, cafes, bars, burgers, coffee shops, pizzerias) from the point of view of graphics. The source of the material for the study was the personal card index of ergonyms. During the course of study, the following research methods were applied: general scientific method, particularly generalization, interpretation and classification of material, word-formation analysis and pragmatic analysis. It was discovered that innovations created by means of graphic hybridization act as a

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15

Dzyuba, Maria S. "Tambov ergonyms dating back to the word “wolf”." Neophilology, no. 3 (2022): 507–11. http://dx.doi.org/10.20310/2587-6953-2022-8-3-507-511.

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We are making an attempt to establish the producing base of Tambov ergonyms, including the phrase “Tambov wolf”. We establish that the ergonym nomination is based on the katoikonym “Tambov wolves”. The coexistence of these onomastic facts in a single toponymic space indicates the presence of regional features as unifying territorial features, including with the help of linguistic means (for example, an unofficial onomastic nomination in the self-determination of residents of the village of Otyasy, Sosnovsky District, Tambov Region: “We are Tambov Salamatniks”). We prove that such stable phrase

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16

Yerbulatova, I. K., B. Kh Кurmanova, A. T. Magauova, and S. S. Almurzina. "Ergonomic learning of the language of the urban environment." Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series 144, no. 3 (2023): 69–79. http://dx.doi.org/10.32523/2616-678x-2023-144-3-69-79.

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The proposed article contains the materials of the currently ongoing ergonomic research focused on the development of the problem of ergodesign design related to the study of the phenomenon of human visual comfort when perceiving fragments of the urban environment. The terminological meaning of the word "ergonym" was found from the very beginning of the 20th century when there was no fixed concept yet. For this reason, the semantic meaning was inaccurate due to the greater flow of linguists and their opinion. But through the practical part, the authors managed to exclude similar onyms, thereby

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17

Yurikova, K. Yu. "Evolution of Yelabuga City Ergonyms." Philology and Culture, no. 1 (April 6, 2024): 60–66. http://dx.doi.org/10.26907/2782-4756-2024-75-1-60-66.

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The article analyzes Yelabuga’s ergonymicon, the evolution of ergonyms from 1897 to 2022 and compares three layers of Yelabuga’s ergonymicon in order to reveal the formation regularities of proper names. The study is based on advertising texts, the newspapers “The Kama Listok Advertising”, “The Stalin’s Way”, “The For the Five-Year Plan”, “The New Kama”, as well as the names of current city infrastructure facilities. Our research is based on following methods: the comparative method in the study of the linguistic facts, historical and cultural processes, the analysis of the concepts in finding

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18

Адельберг, Екатерина Александровна. "ОСОБЕННОСТИ ОТРАСЛЕВЫХ ИДЕНТИФИКАТОРОВ В ЭРГОНИМИИ КИТАЯ (НАЗВАНИЯ ЗАВЕДЕНИЙ ОБЩЕСТВЕННОГО ПИТАНИЯ ГОРОДОВ ХАРБИН И ЧУНЦИН)". Russian Journal of Multilingualism and Education 16, № 4 (2024): 516–24. https://doi.org/10.35634/2500-0748-2024-16-4-516-524.

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В статье исследуются особенности использования отраслевых идентификаторов в эргонимах - названиях ресторанов и кафе городов Харбин и Чунцин КНР. Актуальность исследования заключается в том, что изучение эргонимов - названий заведений общественного питания, особенно в российском академическом пространстве, сосредоточено преимущественно на именах собственных как таковых, при этом отраслевые идентификаторы как их важная составляющая зачастую остаются вне внимания. Однако исследование их лексико-грамматических и словообразовательных особенностей важно, учитывая традиции китайской номинации и юриди

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Masgutova, Marina F. "PECULIARITIES OF FUNCTIONING OF ERGONYMS IN THE RUSSIAN LANGUAGE." Bulletin of Chelyabinsk State University 487, no. 5 (2024): 45–51. http://dx.doi.org/10.47475/1994-2796-2024-487-5-45-51.

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The article is dedicated to the study of semantics of ergonyms in the Russian language. Nowadays ergo-nimics, being a fi eld of onomastics, is of great interest to many linguists, because it has specifi c semantics in the gastronomic industry and is aimed at making a positive impact on the recipient. It can be explained by globalization and the interaction of language and culture. Ergonyms refer to particular lexical layer of the language system, which refl ects changes in the social sphere. The aim of the study is to single out the linguistic peculiarities of ergonyms in the Russian language.

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20

Зотин, И. С. "Современный региональный эргонимикон как отражение динамики развития русской лексики (на материале наименований городов: Елабуги, Набережных Челнов, Нижнекамска)". Modern scientist, № 8 (11 листопада 2024): 54–61. https://doi.org/10.58224/2541-8459-2024-8-54-61.

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в данной статье проанализирован современный региональный эргонимикон на примере выбранных нами городов Республики Татарстан: Елабуги, Набережных Челнов, Нижнекамска – с точки зрения развития русской лексики. В статье рассмотрены понятие и особенности содержания эргонима как лексической категории, приведены указания на труды исследователей, работавших над вопросом коммерческой эргонимии. В рамках исследования был проведен анализ названия города «Елабуга» и его различных толкований, анализ исторического контекста и эргонимикона, рассмотрены наименования, встречающиеся территориально в следующих

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Ковалевська, Т. Ю., and А. В. Ковалевська. "MODELS OF LINGUISTIC CONGRUENCE OF BRAND-ERGONYM AND ADVERTISEMENT SLOGAN." Opera in linguistica ukrainiana, no. 27 (June 26, 2020): 220–33. http://dx.doi.org/10.18524/2414-0627.2020.27.206510.

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22

Kozlova, E. A. "ANALYSIS OF ERGONYM SIGNBOARDS FROM THE PERSPECTIVE OF COGNITIVE APPROACH." Voprosy Kognitivnoy Lingvistiki, no. 2 (2017): 39–43. http://dx.doi.org/10.20916/1812-3228-2017-2-39-43.

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Dubina, A. M., and P. I. Kondratenko. "Wildberries: Features of Assimilation of a Pseudo-Borrowed Ergonym in Russian." Nauchnyi dialog 14, no. 3 (2025): 102–22. https://doi.org/10.24224/2227-1295-2025-14-3-102-122.

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This article addresses the assimilation of the proper name ‘Wildberries’ within contemporary Russian. Special attention is given to the status of this name. The authors conclude that ‘Wildberries’ represents a pseudo-borrowed ergonym, as this lexeme is formed as a brand name from English roots, although such a composite does not exist in the English. The relevance of this study is underscored by the rapid pace of borrowing foreign vocabulary, particularly in the context of naming in the Internet domain. The novelty of the research lies in the fact that, for the first time, the phonetic-orthogr

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Bobchynets, L. I. "Plurilingual wordplay in ergonyms: a study of linguistic landscapes of Lyon and Kyiv." MESSENGER of Kyiv National Linguistic University. Series Philology 27, no. 2 (2025): 23–31. https://doi.org/10.32589/2311-0821.2.2024.323955.

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The paper focuses on linguistic landscapes as dynamic public verbal spaces which represent plurilingual wordplay tendencies in ergonymic nominations. The object of our research comprises ergonyms or commercial names with plurilingual wordplay in the cities of Lyon and Kyiv. The study aims to analyze the structural characteristics and formation methods of plurilingual ergonyms, as well as to examine the functional aspects of plurilingual ergonymic spaces of the studied cities. The research material comprises ergonyms of Lyon and Kyiv extracted from websites, advertising booklets, and, predomina

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Varlamova, E. V. "Latin and Cyrillic alphabets in the ergonimicon of the central streets in Kazan: Etymology of names as a reflection of problems and perspectives of graphic representation." Philology and Culture, no. 4 (December 26, 2024): 32–39. https://doi.org/10.26907/2782-4756-2024-78-4-32-39.

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This research aims to investigate the graphic features of the central streets’ ergonimicon in Kazan through the application of the linguistic landscape description method, etymological analysis and the method of continuous sampling, which have not been combined in the research of commercial names so far. Their combination is conditioned by the need to confirm the Research Hypothesis: The choice of the alphabet, representing an ergonym, depends on its origin and linguistic affiliation. The relevance of the study is conditioned by the close attention to the linguistic landscapes of the Russian F

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А., В. Гріччіна. "УРБАНОНІМІКА ЯК ГАЛУЗЬ СУЧАСНИХ ТОПОНІМІЧНИХ ДОСЛІДЖЕНЬ". Лінгвістичні дослідження, № 45 (19 червня 2017): 3–8. https://doi.org/10.5281/zenodo.813328.

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<em>The main points and research problems of urbanonymy as a branch of modern toponymics have been described in the article. The notions of “urbanonym” and “urbanonymy” which are the basic ones for this field of onomastics have been defined and clarified. The recent works presented by Ukrainian onomasts in the study of the urban place names of Ukrainian cities have been analyzed. Domestic linguistic research workers hold different views on the classification of urban place names, however the motivation principles of their nomination have much in common. It has been proved that the topicality a

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Соколова, И. А., та О. А. Яруллина. "Эргонимия сферы дополнительного образования (на примере города Набережные Челны)". Северо-Восточный гуманитарный вестник, № 1(50) (28 квітня 2025): 155–63. https://doi.org/10.25693/svgv.2025.50.1.011.

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Статья представляет собой исследование лексики в контексте эргонимии города Набережные Челны. Эргонимы являются отражением социальных и исторических процессов в обществе. Они составляют значимую часть лексической и грамматической структуры языка. Исследовательская гипотеза предполагает отсутствие устоявшейся классификации и постоянное возникновение новых способов формирования эргонимов. The article is a review of the linguistic diversity that forms the ergonymy of the city of Naberezhnye Chelny. Ergonyms are a mirror of social and historical processes in society. The main goal of the study is

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Sokolova, I. A. "Ergonyms of the thematic group “Educational institutions” of Naberezhnye Chelny." Neophilology 10, no. 1 (2024): 76–83. http://dx.doi.org/10.20310/2587-6953-2024-10-1-76-83.

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INTRODUCTION. At the present stage of studying proper names, a special place is given to urban ergonyms, which form the urban onomasticon. Ergonyms, being an integral part of the appearance of a modern city, reflect not only the lexical and grammatical systems of the language, but also represent scientific value as an additional source of information about the social, cultural and historical situation in a certain territory. The purpose of the study is to describe the ergonymic space of Naberezhnye Chelny, Republic of Tatarstan, which includes the names of educational institutions.MATERIALS AN

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Gaponova, Zhanna K. "ERGONYMS ON THE SIGNS OF A PROVINCIAL CITY: LINGUISTIC AND CULTURAL ASPECT." Verhnevolzhski Philological Bulletin 23, no. 4 (2020): 99–104. http://dx.doi.org/10.20323/2499-9679-2020-4-23-99-104.

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The nominative space of a provincial town is the subject of the author's attention in the proposed article. An important aspect in consideration of functioning of signs, posters, and other objects in town space is a linguoculturological aspect meaning the analysis of interrelation of the language environment of the town and its inclusiveness into a sociocultural situation. The article analyzes various terminological designations of the names of urban objects in linguistics: urbanonyms, ergonyms, emporonyms, firmonyms and others. The author, referring to the opinions of well-known onomatologist

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Zakirova, Khurshida, Mariya Zakharova-Sarovskaya, and Alexandra Zakharova. "Creating a successful name (based on psycholinguistic experiments)." SHS Web of Conferences 69 (2019): 00137. http://dx.doi.org/10.1051/shsconf/20196900137.

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On the basis of receptive and free association experiments were established peculiarities of perception of typical and creative names, the leading criteria for the recipients’ perception were determined, and the criteria for evaluating a successful name were proposed. The identified criteria correlate with the principles and conditions for creating a successful name. Successful is the name, which, according to the results of the receptive experiment, assessed by the recipients in the positive part on most scales, while the motives, functions and purposes of the ergonym established at the gener

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Gałkowski, Artur. "Markonimy jako operatory taksonomiczne w terminologii (chremat)onomastycznej." Onomastica 66 (2022): 299–311. http://dx.doi.org/10.17651/onomast.66.20.

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Both the general theory of proper names and the individual sub-disciplines of onomastics use terminology appropriate to their research objectives and methodology. The basic scientific terms in onomastics, starting with proper name/onym, can be regarded as taxonomic operators, which allow the ordering of onomastic facts. The need for appropriate research terminology is also met in one of the youngest branches of nomenclature, i.e. chrematonomastics. The set of taxonomic operators in the field of chrematonymy includes the term markonym ‘brand name’ identified with marketing chrematonym and confr

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Bobchynets, Liubov. "Wordplay in Spanish and Ukrainian ergonyms: ways of creation and functions." MESSENGER of Kyiv National Linguistic University. Series Philology 24, no. 2 (2022): 9–16. http://dx.doi.org/10.32589/2311-0821.2.2021.252073.

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The paper focuses on wordplay in the ergonymic names of Madrid, Malaga, Cadiz, Salamanca, Kyiv, Chernihiv and Odesa. The aim of the research is to study ways of creation of wordplay in ergonyms. The author suggests the term словогра / wordplay in Ukrainian and analyses lexico-semantic, grammatical, phonetic, graphic ways of wordplay in Spanish and Ukrainian ergonyms. The material of the study is ergonymic names (names of restaurants, cafés, shops, hairdressing salons / barbershops) of Kyiv, Chernihiv, Odesa, Madrid, Salamanca, Malaga and Cadiz. The research methods applied embrace lexico-seman

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Romanova, Tatiana. "The Actualization of the Proper Name ‘Disney’ in Onomastics and in Linguistics and Culture." Stephanos Peer reviewed multilanguage scientific journal 71, no. 3 (2025): 69–77. https://doi.org/10.24249/2309-9917-2025-71-3-69-77.

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The given article tends to research the actualization of the personal name ‘Disney’ in onomastics and in linguistics and culture. The study is based on selected linguistic units (words and word-combinations) containing the proper name ‘Disney’. In the field of onomastics the personal name ‘Disney’ is actualized as a toponymic anthroponym (personal name), pragmatonym, ergonym, lingvonim, eponym. The personal name ‘Disney’ is found in word-combinations as an attributive diffirentiating component which characterizes lexical units belonging to professional and special vocabulary. The component ‘Di

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Saparniyazova, Muyassar. "ERGONOMICS AS A BRANCH OF ONOMASTICS." CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES 04, no. 05 (2023): 60–67. http://dx.doi.org/10.37547/philological-crjps-04-05-13.

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This article is devoted to the linguistic research and classification of ergonims in the Uzbek language. The article talks about the term ergonim and the scientific name ergonimics based on it, the classification of onomastic units, the place, description and classification of the micro-scale of ergonims, the analysis of research conducted in the field in world linguistics.

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Semenova, V. I. "THE ONOMASTIC SPACE OF IRKUTSK." Onomastics of the Volga Region, no. 2 (2020): 164–70. http://dx.doi.org/10.34216/2020-2.onomast.164-170.

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In the post-Soviet era, the onomastic space of Irkutsk noticeably changed. First, changes are found in ergonymy. The transition of the Russian economy to market relations caused the emergence of many new commercial enterprises, which receive their own names. The process of ergonymy development is seriously affected by international population migration. Most migrants work in the service sector and often give their enterprises names associated with their homeland or reflecting national peculiarities. In the linguistic and cultural space of the city, more and more ethnic names appear. These name

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Merzlikina, Olga V. "The Names of Bars and Restaurants in Spain with Precedent Phenomena Used: The Motivational Features." Вестник Пермского университета. Российская и зарубежная филология 17, no. 1 (2025): 34–43. https://doi.org/10.17072/2073-6681-2025-1-34-43.

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The article examines ergonyms, specifically the names of bars and restaurants in Spain that are formed with the participation of precedent phenomena. The purpose of the study is to analyze the motivational features of such names. Ergonyms for the analysis were selected from open Internet sources. Ergonyms are signs of the socio-cultural space, part of the linguistic landscape of the country in which their communicative realization occurs. Nomination in ergonymy has the following peculiarities: the individuality of each act of nomination; the connection of the name with the object of the nomina

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Khokhlova, Anna Alekseevna. "The techniques of language play in the ergonyms of the Samara region from the point of view of the pragmatics of the auxiliary parts of speech." Philology. Issues of Theory and Practice 17, no. 6 (2024): 2071–78. http://dx.doi.org/10.30853/phil20240297.

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The purpose of the study is to reveal the features of the language game in the ergonyms of the Samara region with the participation of auxiliary parts of speech. Considerable attention is paid to determining the frequency of language game techniques. In addition, the author analyzes the process of secondary nomination in the language game of Samara ergonymy. The article examines prepositions, particles, interjections and conjunctions in the ergonyms of the Samara region and analyzes the techniques involved in the language game according to the method and frequency of use. The author gives exam

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Gromov, Bogdan, and Ilya Polyakov. "Ergonymic myth of Hermes: to research the religious life of legal entities." Urban Folklore and Anthropology VI, no. 3 (2024): 74–89. http://dx.doi.org/10.22394/2658-3895-2024-6-3-74-89.

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The article is devoted to the latest forms of manifestation of religiosity in the city space. The study focuses on studying the micro-levels of religious life in urban ergonymy. By examining store signs, navigation maps, and goods on the shelves of chain stores using the names of the gods of Ancient Greece, the article sets the task of reconstructing a non-verbalized mythological narrative composed by ergonyms and product names. The religious life of urban space is understood as the practices of piety characteristic of ancient Greek religiosity: invocation and dedication. The specific mechanis

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Isakova, Anna A. "Hybrid names of Cafes and Restaurants in Tyumen, Seattle, and Toulouse." Tyumen State University Herald. Humanities Research. Humanitates 5, no. 3 (2019): 38–51. http://dx.doi.org/10.21684/2411-197x-2019-5-3-38-51.

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This article studies the names of cafes and restaurants in the cities of Tyumen, Seattle, and Toulouse. According to the data of the Department of Consumer Market of the Tyumen Administration and the information site tripadvisor.ru, a card index of the names of public catering establishments in Tyumen (1.5 thousand lexical units), Seattle (3.2 thousand) and Toulouse (2.5 thousand) was compiled. Actualization groups were identified, they include proper name, geographical subjects, flora and fauna, gastronomic names, art and culture, buildings and structures, household items, phraseological unit

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Kutuza, N. V. "SUGGESTIVE-MANIPULATIVE SPECIFICITY OF ERGONYMAL VOCABULARY IN ADVERTISING DISCOURSE." Opera in linguistica ukrainiana, no. 29 (November 9, 2022): 325–38. http://dx.doi.org/10.18524/2414-0627.2022.29.262418.

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The article is devoted to important elements of advertising discourse ‒ ergonyms, trademarks and trademarks, in particular, their suggestive-manipulative potential. The purpose of our research is to outline the suggestive-manipulative possibilities of ergonomic vocabulary in advertising discourse. To realize the goal, you need to perform a number of tasks: consider the concepts of ergonim, trademark, trademark, brand, advertising sign, outlining common and distinctive features; to single out influential actualizers of ergonomic vocabulary in advertising discourse. The object of research was th

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TATYANA V., VASILIEVA, and PUCHKOVA ELENA V. "CONCEPTUALIZATION OF THE GEOPOETICAL IMAGE OF THE REGION IN THE ERGONYMIC SYSTEM (ON THE MATERIAL OF ERGONYMS OF THE FAR EASTERN REGION)." HUMANITARIAN RESEARCHES 78, no. 2 (2021): 15–20. http://dx.doi.org/10.21672/1818-4936-2021-78-2-015-020.

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The article is devoted to the study of the peculiarities of the conceptualization of the geopoetic image of the Far Eastern region in the ergonomic space of the region. The aim of this work is to identify the lexical representatives of the concept of "space" in the ergonymicon of the Far Eastern region. The article describes the specifics of the geopoetic and ergocognitive approach to the conceptualization of regional images, reflecting the features of regional identification, identifies the main cognitive models of the content of the ergonomic concept «space» in the minds of the inhabitants o

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Tagieva, K. "PRECEDENT NAMES IN URBAN ERGONYMY (ON THE MATERIAL OF ERGONIMS G. GYANJA)." EurasianUnionScientists 4, no. 1(82) (2021): 31–35. http://dx.doi.org/10.31618/esu.2413-9335.2021.4.82.1227.

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In the article, we consider the ergonyms of the city of Ganja as a precedent name. It analyzes the development of precedent ergonomics and their role as a carrier of cultural information. The article emphasizes that ergonyms have become part of the culture of the people in the modern world, an indicator of the functional capabilities of their language and are due to the national and cultural traditions of the people. The main aim of the study is to characterize the potential for using precedent ergonomics. The object of the research is the national and cultural peculiarities of precedent

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Matyushina, N. V. "Russian elements in the ergonymy of intra-urban objects in Moscow." Russian language at school 85, no. 4 (2024): 99–111. http://dx.doi.org/10.30515/0131-6141-2024-85-4-99-111.

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The article presents a fragment of a study examining the ergonymy of intra-urban objects in Moscow. The research focuses on ergonyms created on the basis of the Russian language. The study aims to find out what names of commercial enterprises are more attractive to city residents, which of them provoke positive, neutral, or negative emotions. The material for the study included the names of commercial enterprises in Moscow formed with the techniques of retrohybridisation, quasi-naming, anti-orthography, superimposition of words, and allusion. During the study, 2700 names of commercial enterpri

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Levykina, Natalia P., and Sergey V. Levykin. "STEPPE ERGONYMS OF THE STEPPE CAPITAL: AN ANALYSIS OF THE ORENBURG URBAN SPACE." TULA SCIENTIFIC BULLETIN. HISTORY. LINGUISTICS, no. 1(17) (May 20, 2024): 169–84. https://doi.org/10.22405/2712-8407-2024-1-169-184.

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The article studies steppe ergonyms of Orenburg, the steppe capital of Northern Eurasia. Orenburg has the only Institute of Steppe in the world, and the Orenburg Steppe Studies School under the leadership of academician A. Chibilyov is successfully developing. The authors carry out the study within the framework of the humanitarian component of steppe studies and consider the Orenburg region as a model steppe region that has preserved unique objects of historical, cultural and natural heritage of the steppes. The authors classify Orenburg steppe ergonyms according to the criteria of origin, st

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Safonova, N. N., and T. A. Yermakovskaya. "Features of Surgut ergonymy at the beginning of the XXI century (on the material of the commercial ergonyms)." Bulletin of Ugric studies 9, no. 2 (2019): 260–70. http://dx.doi.org/10.30624/2220-4156-2019-9-2-260-270.

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Shi, Guangchao. "«Children» Ergonyms of Rostov-on-Don: Nomination Strategies." Proceedings of Southern Federal University. Philology 2020, no. 4 (2020): 56–66. http://dx.doi.org/10.18522/1995-0640-2020-4-56-66.

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The nomination of objects of various functional profiles is an active process of a person’s linguistic activity, the intensity of which increases in conditions of tough economic competition, since the name of the object is an important factor in promoting the market. The names of business associations of people, commercial enterprises, cultural objects, sports establishments, catering and service establishments are used by onomastics specialists as ergonyms. Considering «children» ergonyms, we, following M.E. Ruth, find the implementation of three types of strategy for the nomination of object

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R.S., Mejía Pacheco, Chávez Esquivel G., Guerrero Campanur A., J. Arévalo Carrasco F., and C. Suárez Espinosa B. "Evaluación del proceso de envasado por medio de los métodos ergonómicos; Rodgers, Owas, Niosh, Rula." Coloquio de Investigación Multidisciplinaria 7, no. 1 (2019): 637–44. https://doi.org/10.5281/zenodo.4248762.

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La ergonomía es una aplicación científica de gran importancia para las empresas, ya que se basa en el estudio del trabajo, esto permite un incremento en la productividad y en la calidad de vida de los operadores. Es por esto que en el presente proyecto se realizara una evaluación del proceso de envasado por medio de los métodos ergonómicos “Rodgers, OWAS, NIOSH y RULA”. Podremos observar que existen diversos factores de riesgo ergonómico asociados a cada una de las actividades que desarrollan los operadores, normalmente nunca son ana

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А., Моради. "ЛИНГВИСТИЧЕСКИЕ ПРИЕМЫ И СРЕДСТВА ЯЗЫКОВОЙ ИГРЫ В ЭМПОРОНИМИИ И ТРАПЕЗОНИМИИ г. ХАРЬКОВА". Русская филология: Вестник Харьковского национального педагогического университета имени Г.С. Сковороды 3, № 65 (2018): 15–22. https://doi.org/10.5281/zenodo.1493607.

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<em>The article deals with linguocreative techniques and tools in the nomination of urban objects. The analysis of emporonyms and trapesonyms was carried out in order to identify characteristic features of linguistic methods and tools of the language game for these categories of onyms within the process of naming of the trade and catering enterprises of Kharkiv. The author comes to the conclusion that, in most cases, it is difficult to distinguish a “pure” linguistic method of names formation; it is more common to combine two or more methods accompanied by paralinguistic means of s

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Šakaja, Laura. "Imaginativna geografija u hrvatskim ergonimima." Hrvatski geografski glasnik/Croatian Geographical Bulletin 65, no. 1 (2003): 25–45. http://dx.doi.org/10.21861/hgg.2003.65.01.02.

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Moskalenko, Olga, and Nikita Glukhov. "Image of Motherland in Translations of Lyrics by V. Vysotsky and Husky into English." Bulletin of the Donetsk National University. Series D: Philology and Psychology 4 (October 26, 2024): 51–60. https://doi.org/10.5281/zenodo.13995903.

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The contribution deals with the ways of conveying the image of the Motherland in the song-poetic text when translated into English. Due to the development of information society, where musical art has become an important source of information about the country and its culture, a song text has become a powerful tool for expressing national and individual specificity. In order to achieve translation adequacy and to accurately convey the figurativeness, understanding the culture and peculiarities of the country plays an important role. The aim of this study is to identify strategies and methods o

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