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Dissertations / Theses on the topic 'Established Companies'

Author: Grafiati

Published: 9 July 2021

Last updated: 29 July 2025

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1

Löfqvist, Lars. "Innovation and Design Processes in Small Established Companies." Licentiate thesis, University of Gävle, Ämnesavdelningen för industriell ekonomi, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6156.

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<p>This thesis examines innovation and design processes in small established companies. There is a great interest in this area yet paradoxically the area is under-researched, since most innovation research is done on large companies. The research questions are: How do small established companies carry out their innovation and design processes? and How does the context and novelty of the process and product affect the same processes?</p><p>The thesis is built on three research papers that used the research method of multiple case studies of different small established companies. The innovation

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2

Niklasson, Johan, and Erik Milan. "The financing of Small Swedish companies established in China." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1802.

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<p>This dissertation intends to describe how small Swedish companies experience the handling of financing in China. Which include describing how small Swedish companies have chosen to finance their establishment, and whether Myers Pecking order theory is applicable. Further more, to show the inquired companies attitude towards external equity, and if any problems are experienced, connected to reaching long-term external finance. The specifikation of the problem for this dissertation is, How do small Swedish companies established in China experience the handling of financing? And to answer the

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Bertin, Edoardo <1992&gt. "The impact of digitalization and innovation on established companies." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8771.

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This thesis investigates the most relevant factors for performance in terms of innovation and digitalization of business model, processes and strategy for established companies. As the world becomes more digitalized, the generation of data is speeding up the processes within the companies. They are consequently exposed to disruption of their historical businesses from to start-ups able to redefine industry model. Digital enables new business models and virtual value chain to increase value for customers, performance and enlarge the revenue stream.

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Harapko, Dmitry, and Kaoutar Rankou. "International Entrepreneurship in Swedish well established companies : A qualitative study of selected companies in Jonkoping County." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9373.

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<p> </p><p> </p><p> </p><p> </p><p><strong>Abstract</strong></p><p> </p><p>Research is focusing on the process through which companies internationalize, which is often based on their size, operations, internal capabilities and competencies. Present global economic conditions enforced by the strong competitiveness factor stimulate every company to act in a different way. More and more well established companies encounter with an increasing need to rein

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ESBJÖRNSSON, PER, and MARIA IOANNA SARRI. "Assessing motives for Corporate Entrepreneurship : Case study on established Nordic companies." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240144.

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Due to constant disruption, companies need to embed innovation into their everyday activities in order to cope with competition and be successful. Corporate Entrepreneurship is playing an important role in fostering innovation and is needed to avoid disruption. However, companies have also different motives when handling CE as well as various ways of implementing it in the organization. This study investigated the motives of CE among large companies and the various implementation efforts. Therefore, the research question is: Which are the motives for CE? and the sub-question is: How does that

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Lake, Jordan. "International development -- A look at the future. New challenges for well established companies." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72770.

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My paper tries to cover as many fields of internationalization as possible. It is a look at the very actual situation after the financial crisis but also comes with some predictions about the close future. Public and worldwide organizations such as WTO are a critical point in my analysis, as well as country penetration strategies. My objective was to determine where globalization has leaded us, in which direction and more importantly in which countries. Also, it is explained how complex can be a multinational in different countries and the important aspects of control in between subsidiaries.

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MASUCCI, MONICA. "Oiling the wheels of corporate entrepreneurship: initiative development and survival in established companies." Doctoral thesis, Università Bocconi, 2012. https://hdl.handle.net/11565/4054220.

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Kindström, Daniel. "The integration of e-business into mature and established companies : a business model approach /." Linköping : Ekonomiska institutionen, Linköpings universitet, 2005. http://www.bibl.liu.se/liupubl/disp/disp2005/man67s.pdf.

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Kanbach, Dominik K. [Verfasser], Stephan [Gutachter] Stubner, and Torsten [Gutachter] Wulf. "Corporate venturing activities of established companies / Dominik K. Kanbach ; Gutachter: Stephan Stubner, Torsten Wulf." Dresden : Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden (SLUB), 2017. http://d-nb.info/1153744279/34.

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10

Åman, Per. "Revolution by Evolution : transforming international management in the established MNC." Doctoral thesis, Handelshögskolan i Stockholm, Institute of International Business (IIB), 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1894.

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11

Stenberg, Karolina, and Sabina Pracic. "Adjusting brand image to culture through advertising : A study of Swedish companies established in Japan." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-556.

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<p>Abstract</p><p>Background</p><p>Companies today are becoming more and more internationalized. In their home countries they have already established strong brand recognition and a strong image. This image is in turn visible in their advertising. As Swedish companies travel abroad some aspects have to be adapted to the new culture. A culture viewed as very different from the West is the Japanese culture. Swedish companies entering this culture must adapt in many ways in order to reach the Japanese consumers. Some companies with well established images might not be willing to make some of the

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12

Karlsson, Hanna. "Trademark Protection for the Chinese Market - A study on Swedish retail companies established in China." Thesis, Umeå universitet, Juridiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171035.

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13

Medetbekova, Tamila. "The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-59500.

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Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. However, these markets can be very risky and there is no guarantee of success. Companies would have to be ready to face challenges and obstacles related to the unfamiliar environment. They would have to deal with the internal confrontation of whether to accept or

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14

Gandy, Anthony. "The entry of established electronics companies into the early computer industry in the UK and USA." Thesis, London School of Economics and Political Science (University of London), 1993. http://etheses.lse.ac.uk/1339/.

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This thesis studies the efforts of a number of large electronics firms to enter and survive in the computer industries of the USA and Britain, from the Second World War to the early 1970s. It contrasts the relative failure of these firms with the greater ability to survive in this sector displayed by single product business machine companies and a number of new, start up, computer firms. The potential advantages that the multi-product electronics enterprise should have had in the new computer market are seen to have been outweighed by these firms being over burdened by the very scope of their

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15

Ng, Tat-kwan, and 伍達群. "A study of the management practices of some well established Japanese construction companies in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31264712.

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Beisheim, Maja, and Charline Langner. "Lean Startup as a Tool for Digital Business Model Innovation : Enablers and Barriers for Established Companies." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52579.

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Background: The rapidly changing world of digital technologies forces many companies to undertake a digital shift by transforming existing business models into digital business models to achieve sustainable value creation and value capture. Especially, for established companies, that have been successful leaders before the dot-com bubble (1995-2000) and whose business models have been threatened by the emergence of digital technologies, there is a need for a digital shift. We refer to this digitization of business models as digital business model innovation. However, often adoption and impleme

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Lind, Johanna, and Ylva Wadström. "Facing Vietnam : -Which are the main reasons that there are not more Scandinavian companies established in Vietnam." Thesis, Stockholm University, School of Business, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6025.

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<p>Since the beginning of 1990, Vietnam has had one of the fastest growing economies in the world. This economic growth is attracting foreign investors to the country. In spite of positive economic figures, the amount of Scandinavian companies established in Vietnam is low. The purpose of this thesis is to identify some risk factors as well as opportunities in the surroundings of Scandinavian companies operating in Vietnam. This will be carried out from a national point of view. The objective is to be able to inquire if Vietnam is an attractive country for Scandinavian companies. Furthermore,

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18

Mikhnovets, Iryna. "What do corruption and democracy mean for Swedish state and Swedish international companies established on a foreign market : A case of IKEA in Russia." Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-41526.

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Jakob, Eva Alexandra [Verfasser], Marius [Gutachter] Wehner, and Rüdiger [Gutachter] Kabst. "The Role of Social Responsibility in Established and Emerging Companies / Eva Alexandra Jakob ; Gutachter: Marius Wehner, Rüdiger Kabst." Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2019. http://d-nb.info/1188017403/34.

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Krol, Caspar, and Wiebren Prins. "Cooperation between established corporate companies and start-ups : Gaining innovation power from start-ups’ digital-driven logistics innovation." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Centre of Logistics and Supply Chain Management (CeLS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48611.

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Innovation power is essential for long-term survival in the competitive environment of a corporate and can often only be increased through cooperation. It is therefore crucial for management and researchers to know the most important factors influencing the increase of this power and the effects of the form of cooperation on it. Especially in the field of digitization, many corporates still lack experience, especially in how to cooperate with start-up companies to achieve effective digital innovations. This thesis identifies digital-driven logistics innovation used by corporates and their most

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Löfqvist, Lars. "Product innovation in small established enterprises : Managing processes and resource scarcity." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-139064.

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This thesis examines product innovation processes in small established enterprises. The research questions are: (1) what motivates small established enterprises to innovate, (2) how do small established enterprises perform product innovation, and (3) how do small established enterprises manage resource scarcity in their product innovation processes? To answer the research questions, a multiple case study approach was chosen with three small established enterprises as cases and different product innovation processes as embedded units of study. The data collection method used was observation dur

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22

SAMVAT, TARA. "The influence of authenticity and transparency- How authenticity and transparency become integral values of newly established fashion companies business models." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18139.

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Abstract Purpose: The purpose of this study is to investigate how the socio-cultural forces, authenticity and transparency, have become integral parts of newly established fashion companies’ business model in Sweden. Previous researches have focused on how to redesign conventional fashion companies´ business models. From an academic approach, the problem discussion emphasize on lacking research in how newly established fashion companies have made authenticity and transparency integral parts in their business model. The purpose has been answered by asking the following questions; How have authe

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Törnqvist, Adam, Svensson Eric, and Petter Broberg. "Leaping from stable to unstable : A qualitative analysis of employees’ motivation to make the transition from established companies to startups." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49068.

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Häßler, Alina, and Bernd Souren. "Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-28013.

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Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. Design/Methodology/Approach – Quantitative data was collected via an internet questionnaire by means of the non-probability sampling techniques convenience and snowball sampling. The data of 408 members of the German Generation

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Hoßbach, Nadja [Verfasser], Michael [Akademischer Betreuer] Amberg, and Michael [Gutachter] Amberg. "Configurations, Outcomes, and Dynamics of Coexisting Traditional and Online Business Models: Studies on Established German Publishing and Retail Companies / Nadja Hoßbach ; Gutachter: Michael Amberg ; Betreuer: Michael Amberg." Erlangen : Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), 2018. http://d-nb.info/1164233068/34.

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Walton, Nigel. "The extent to which data-rich firms operating two-sided platform-ecosystem business models are able to use data to gain an innovation advantage over established one-sided companies." Thesis, Coventry University, 2017. http://eprints.worc.ac.uk/6313/.

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It is the purpose of the dissertation to explore the extent to which data-rich firms operating two-sided platform-ecosystem business models are able to use data to gain an innovation advantage over established one-sided companies. The dissertation begins with an analysis of business model theory and identifies two viewpoints based on the static and transformational perspectives. The transformational perspective is analysed in more depth and how data is playing a key role in creating an innovation advantage for two-sided platform ecosystem firms. A detailed explanation of how the platform ecosy

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Dahiya, Sushil. "Cleantech SMEs’ Expectations and Perceptions of an Established Community-based Intermediary Moving into their Sector." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/23918.

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Innovation intermediaries provide a range of services to assist firms during the process of innovation. How SMEs perceive innovation intermediaries is an area of investigation that would provide important information on how innovation intermediaries’ assist small and medium enterprises (SMEs). This study focuses on the cleantech industry and explores SMEs’ expectations and perceptions of an established community-based intermediary (CBI) moving into their sector. A qualitative research methodology was adopted to collect data from 15 sample SMEs. In regards to SMEs, the findings show that cleant

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Esguerra, Alexandra, and Fang Karlsson. "Market analysis to establish retail textile companies in Colombia." Thesis, Högskolan i Borås, Institutionen Ingenjörshögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17517.

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The economic crisis in the last few years has made that companies begin to seek fornew market opportunities where they can establish their businesses. Due to the lackof information and data, Colombia is not well known for Swedish textile companies.For this reason, in this market analysis, it is intended to give a clear understanding ofthe current situation in the Colombian market. Colombia is an emerging country withmany opportunities within the textile sector and some new approaches in the last fewyears have facilitated companies to establish in Colombia. The initiatives fromdifferent state a

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Smith, Stanley A. (Stanley Alan). "Software development in establised and new entrant companies : case studies of leading software producers." Thesis, Massachusetts Institute of Technology, 1993. http://hdl.handle.net/1721.1/12725.

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Hoffman, Josef. "A guide for computer aided design students who seek to establish a successful business serving those companies who wish to outsource or contract out CAD and design work." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002hoffmanj.pdf.

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Håkansson, Martin, and Tom Åkerström. "Business Ecosystem for Cellular Connectivity in Manufacturing Factories : - A case study to investigate how infrastructure developing telecom companies can establish a viable buisness ecosystem for cellular connectivity in manufacturing factories." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264195.

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Manufacturers have begun to realize that in order to have factories which are adapted to the contemporary conditions required for having state of the art manufacturing, the fixed network cables should be replaced by wireless communication with higher capacity. Cellular connectivity has this ability, but to be able to deliver it to manufacturing factories, they would benefit from establishing a suitable ecosystem design for the technology. The purpose of this research paper is to investigate how infrastructure developing telecom companies can work to establish this business ecosystem for cellul

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Kanbach, Dominik K. "Corporate venturing activities of established companies." 2016. https://slub.qucosa.de/id/qucosa%3A7815.

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This publication-based dissertation covers research on corporate venturing activities of established companies over six chapters. The first chapter provides an introduction into corporate venturing and a summary of the four research papers comprising this dissertation. The second chapter is a structured literature review analyzing the heterogeneity inherent in corporate venturing activities. The characteristics that differentiate corporate venturing activities from each other are comprehensively identified, and a framework that integrates existing activities into six clusters is derived. The t

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CHEN, YU-JU, and 陳宥儒. "A Study on Exhibition Spaces Established by Construction Companies in Taichung City." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/p5g25u.

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碩士<br>東海大學<br>美術學系<br>106<br>After the researchers collected and the relevant literature of this study were compiled, the researcher found that the review mainly focused on two topics. Firstly, researcher explored the research of Taiwan's construction industry in the use of operational management analysis due to market orientation. Second, researcher explored the marketing strategy adopted by the construction industry in Taiwan in order to shape the corporate brand image. The core value of this study combines the fundamentals of the two issues. Because the researcher is a graduate student of t

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"Implementation of TQM: an experience of a long established Chinese group of companies." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889012.

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by Yau Chi Shing Danny.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaves 77-82).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>Chapter<br>Chapter I --- INTRODUCTION --- p.1<br>Company Background --- p.3<br>From ISO 9000 Accreditation to TQM --- p.5<br>Approach to Implementation of TQM --- p.6<br>Methodology --- p.7<br>Purpose of Study --- p.7<br>Self-Assessment --- p.8<br>Interviews --- p.10<br>Chapter II --- LITERATURE REVIEW --- p.12<br>What is TQM --- p.12<br>What is Quality --- p.12<br>The TQM Gurus --- p.14<br>

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WU, MEI-YEN, and 吳玫燕. "Conversion rate optimization process is established by taking digital marketing companies as an example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y66uv6.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>106<br>The effective conversion rate optimization process is the core of the success of digital marketing in today's increasingly high advertising costs. However, in today's rapid evolution of digital technology, data collection is no longer a difficult problem. The difficulty is how to retain the data of the marketing decisions needed to effectively improve the results from many data. It is the core problem to be overcome if the conversion rate process is effective. This study explores the case company's evolution in the digital advertising industry with hundreds of

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林崑水. "The Study on The Customer’s Recognition and Operational Strategy of Newly Established Financial Holding Companies." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/62315337834257313647.

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碩士<br>義守大學<br>管理科學研究所<br>91<br>Since Service Industry is now sharing 67% of GNP, therefore, the domestic financial institutions have become one of the most important industries in Taiwan. The financial institutions service performance and customer’s satisfaction of “Financial Holding Company Act” also become an important issue. In order to enhance the service performance and increase customer’s satisfaction, an effective operational strategy shall be created by the Financial Holding Company. This study first use PZB SERVQUAL to analysis the customer’s satisfaction before and after banks j

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Chen, Chia Hui, and 陳嘉輝. "A Study on the Appropriateness of Private Established Foundation As the Board of Director of Listed Companies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/t5hhvw.

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碩士<br>逢甲大學<br>財經法律研究所<br>102<br>This article conducted empirical research on the involvementof Taiwan private establishedFoundation (hereinafter the Foundation) inthe listed companies, finding that many companies’controlling shareholder or major shareholder substantially use Section 27 of Taiwan Companies Act to make the Foundation be elected as legal per-son director or supervisor, or to interfere with the director’s election of companies by their high shareholding .It was also foundin the statistical analysis that the board of directors of such Foundations wascomposed of a particular group,

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Turk, Brendan K., Charlie Shackleton, and Kevin Whittington-Jones. "Prevalence of sustainability reporting practices of a sample of listed companies on established and emerging stock exchanges." 2013. http://hdl.handle.net/10962/60995.

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The business sector has a substantial role in addressing current environmental issues and concerns. Consequently, there is a growing adoption of corporate sustainability principles and practices across all market sectors. This study examined four developed and four emerging stock markets and the sustainability reporting practices of the top 20 and bottom 20 companies in each. The results illustrate that the developed market sector was more advanced in its corporate sustainability reporting, both in the proportion of companies issuing a sustainability report (approximately 60 per cent) and the

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Chang, Chin-Chan, and 張勤昌. "The Study of Conjoint Analysis on Perception and Preference in the Bank Consumer of Newly - Established Financial Holding Companies." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/38419825114602241700.

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碩士<br>國立成功大學<br>統計學系碩博士班<br>92<br>Along with the changes of the finance environment, the banking turns into only and greatly from the government operated bank and large commercial banks already the situation that compete very much. In recent years, although the financial holding company establishes continuously, have the insurance, stock certificate and bankings in the funds, and the bankings still play the very important role. This study exploits the Conjoint analysis hybrid model to understand the perception and preference of townspeople whose live in Tainan to the banks after financial hold

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魏鈴容. "The exchanged share ratios of merged financial companies to newly established holding compancy:a case study on E.SUN financial holding company." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/66792092248037548642.

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Hsu, Feng-Ju, and 徐鳳如. "AN EMPIRICAL EQUITY DURATION OF BANK IN TAIWAN AS COMPARED WITH THE FINANCIAL STORM OF ASIA AND ESTABLISHED FINANCIAL HOLDING COMPANIES." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/x8ueb7.

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碩士<br>銘傳大學<br>經濟學系碩士班<br>94<br>In past, all the researches about banking interest rate risk to measure the effect of interest rate fluctuation on banking industries asset value were base on banking visions. This study use the stock investors views to see the financial storm of Asia in 1997 till to established financial holding companies in 2000 . We used the equity duration to search the effect of the interest rate fluctuation on banking industries stocks price. And know how the investors to face the price risk. In order to explore the bank price risk that investors faced were involved structu

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Gouveia, Beatriz Sofia Gomes. "A relação entre a motivação e a perceção da conciliação trabalho-vida pessoal, no contexto de startups e empresas estabelecidas." Master's thesis, 2020. http://hdl.handle.net/10400.14/32644.

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A motivação no trabalho é um tema, cada vez mais abordado e valorizado pelas empresas. Desta forma, este estudo procura perceber em que medida é que a perceção da conciliação trabalho-vida pessoal influencia a motivação dos trabalhadores, no contexto de startups e empresas estabelecidas. O questionário foi respondido por 600 trabalhadores, com idades compreendidas entre os 19 anos e os 62 anos. Os resultados mostram-nos que, ao contrário do que seria esperado, a conciliação trabalho-vida pessoal não prediz a motivação intrínseca. No entanto, através de algumas análises exploratórias, a concili

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Neto, Daniela Filipa Couto. "A relação entre cultura empreendedora e a intenção de saída : o papel moderador da insegurança laboral." Master's thesis, 2020. http://hdl.handle.net/10400.14/32692.

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O presente estudo pretende analisar a relação entre a cultura empreendedora, baseada no modelo dos valores concorrentes de Quinn e Cameron (2006), e a intenção de saída; assim como, o papel moderador da insegurança laboral nesta relação, tendo como perspetiva a perceção dos colaboradores que exercem funções em startups e em empresas estabelecidas. É pertinente comparar os tipos de empresa visto que, as características do ambiente de trabalho afetam a forma como os colaboradores o percecionam e se comportam na empresa (Arshadi& Shahbazi, 2013). Foi aplicado um questionário a 601 participantes,

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Chang, Huang-Chia, and 張黃嘉. "An investigation on how Taiwanese companies establish long-term relationships with key customers in the Chinese market: a case study of company A." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/g67arp.

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碩士<br>國立政治大學<br>經營管理碩士學程(EMBA)<br>107<br>Because of the influence of globalization and market liberalization, manufacturers are no longer only threatened by local competitors, but also face challenges from all over the world. In order to survive in this highly competitive market, the traditional transactional marketing approach has proved inadequate, and many manufacturers have begun to use the relationship marketing approach to adapt to the current rapidly changing business environment. However, it will be very costly for manufacturers to implement relationship marketing for all customers, an

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