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Books on the topic 'Estimation of customer loyalty'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Robinson, Sionade, and Lyn Etherington. Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.

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2

Nacif, Roberta C. Online Customer Loyalty. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81581-1.

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3

Linton, Ian. Building customer loyalty. Pitman [for] The Institute of Management, 1993.

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4

Bell, Chip R. Customer loyalty guaranteed. Adams Media, 2007.

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5

Lynch, James J. Customer Loyalty and Success. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230374713.

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6

Cavallone, Mauro. Marketing and Customer Loyalty. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51991-3.

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7

Lowenstein, Michael W. The customer loyalty pyramid. Quorum, 1997.

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8

Limited, Mintel International Group, ed. Customer loyalty in retailing. Mintel International Group Limited, 1998.

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9

Cross, Richard. Customer bonding: Pathway to lasting customer loyalty. NTC Business Books, 1995.

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10

Cross, Richard. Customer bonding: Pathway to lasting customer loyalty. NTC Business Books, 1995.

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11

Timm, Paul R. Customer service: Career success through customer loyalty. 5th ed. Prentice Hall, 2010.

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12

Kerr, George D. Gaining and retaining customer loyalty. Bertelsmann Foundation Publishers, 1999.

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13

Johnston, Catharine G. Beyond customer satisfaction to loyalty. Conference Board of Canada, 1996.

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14

Kerr, George D. Gaining and retaining customer loyalty. CPI, 1999.

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15

Field, Christopher. Customer loyalty in financial services. FT Financial Publishing, 1996.

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16

Hill, Curtis. Customer service DNA: Building blocks that drive customer loyalty. CFI, 2011.

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17

Briscoe, Donald. The evolution of customer loyalty: Bringing the customer inside. Conference Board of Canada, 2002.

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18

L, Keiningham Timothy, ed. Loyalty myths: Hyped strategies that will put you out of business-- and proven tactics that really work. John Wiley & Sons, 2005.

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19

Zeidler, Christian. Mobile Support in Customer Loyalty Management. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8301-5.

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20

Tarnowska, Katarzyna, Zbigniew W. Ras, and Lynn Daniel. Recommender System for Improving Customer Loyalty. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13438-9.

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21

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

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22

Sachs, Justin. Customer Loyalty. Authors Place Press, 2013.

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23

Brandi, Joanna. Building Customer Loyalty. Walk the Talk Company, 2001.

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24

Glanz, Barabara. Building Customer Loyalty. McGraw-Hill, 1994.

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25

Brandi, JoAnna. Building Customer Loyalty. Performance Systems Corporation, 2009.

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26

Customer Loyalty Concepts. Lito Press, 2008.

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27

Ekanem, Anthony. Customer Loyalty: How to Retain Your Customer Base Through Loyalty. Lulu Press, Inc., 2015.

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28

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, Limited, 2019.

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29

Customer Loyalty: How to Retain Your Customer Base Through Loyalty. Notion Press, 2021.

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30

Daffy, Chris. Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, 2019.

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31

Winning Customer Loyalty...Exceed Customer Expectations. Jack Wilson & Associates, Inc., 1999.

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32

Wilson, Jack, and Inc Associates. Winning Customer Loyalty...Eliminate Customer Turnoffs. Jack Wilson & Associates, Inc., 1999.

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33

Keiningham, Timothy L., Lerzan Aksoy, Henri Wallard, and Terry G. Vavra. Loyalty Myths. Wiley & Sons, Incorporated, John, 2005.

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34

Customer loyalty in retailing. Mintel International Group, 1996.

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35

J, Lynch James, and J. Lynch. Customer Loyalty and Success. Palgrave Macmillan Limited, 1995.

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36

J, Lynch James. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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37

Bhote, Kheki. The Customer Loyalty Audit. Cambridge Strategy Publications Ltd, 2001.

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38

Lynch, J. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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39

Lynch, James J. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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40

Customer loyalty in retailing. Mintel International Group, 2000.

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41

Bohte, Keki. Customer Loyalty Audit (FT). Financial Times Prentice Hall, 1999.

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42

The Customer Loyalty Solution. McGraw-Hill, 2003.

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43

Ziliani, Cristina, and Marco Ieva. Loyalty Management. Taylor & Francis Group, 2019.

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44

Smith, Janet, and Richard Cross. Customer Bonding: Pathway to Lasting Customer Loyalty. NTC/Contemporary Publishing Company, 1994.

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45

Shellabear, Steve. Excellent Customer Experience: Customer Loyalty and Profits. Business Expert Press, 2017.

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46

Customer Bonding: Pathway to Lasting Customer Loyalty. NTC/Contemporary Publishing Company, 1996.

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47

Customer Loyalty, Retention, and Customer Relationship Management. Emerald Publishing Limited, 2006.

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48

Customer service: Career success through customer loyalty. 5th ed. Prentice Hall, 2011.

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49

Customer service: Career success through customer loyalty. Pearson, 2014.

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50

Russo, Ivan, and Ilenia Confente. Customer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.

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