Relevant bibliographies by topics / Estimation of customer loyalty / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Estimation of customer loyalty.

Dissertations / Theses on the topic 'Estimation of customer loyalty'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Estimation of customer loyalty.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

Full text
Abstract:
<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa
APA, Harvard, Vancouver, ISO, and other styles
2

Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.

Full text
Abstract:
Customer loyalty programmes are widely regarded by companies as an effective means of achieving a strategic advantage over competitors and as a highly-effective platform to build lasting relationships with their most-valued customers. However, in today’s fast-paced world and loyalty-mature marketplace, customer loyalty programmes are showing signs of limited sustainability. Companies are starting to realise the importance of focusing on deeper, more meaningful, relevant and mutually-beneficial relationships with their customers in an attempt to sustain brand loyalty. The process of developing
APA, Harvard, Vancouver, ISO, and other styles
3

Ow, Caryn. "A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.

Full text
Abstract:
A paradigm shift from mass marketing to the concentrated focus on one-to-one marketing has led to a barrage of tactical strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs across a widening range of industries. Not surprisingly, this has led to significant interest in customer loyalty programs among academics and practitioners. Despite the skepticism of acade
APA, Harvard, Vancouver, ISO, and other styles
4

Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16028/1/Antony_Peloso_Thesis.pdf.

Full text
Abstract:
Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty, and further within the organisation, the antecedents of the employee loyalty-customer loyalty relationship. Thus the current research investigates the chain of events from managerial actions to customer loyalty with the aim of identifying relevant managerial practices and their influences within the or
APA, Harvard, Vancouver, ISO, and other styles
5

Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16028/.

Full text
Abstract:
Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty, and further within the organisation, the antecedents of the employee loyalty-customer loyalty relationship. Thus the current research investigates the chain of events from managerial actions to customer loyalty with the aim of identifying relevant managerial practices and their influences within the or
APA, Harvard, Vancouver, ISO, and other styles
6

Eriksson, M., and C. Schuster. "Customer loyalty in Internet banking." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4808.

Full text
Abstract:
<p>In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. </p><p>The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. A positivistic research philosophy, a deductive research approach, an explanatory purpose and a quantitative research method are adopted for the research. </p><p>It was found that
APA, Harvard, Vancouver, ISO, and other styles
7

Bae, Young Han. "Three essays on the customer satisfaction-customer loyalty association." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3255.

Full text
Abstract:
The association between customer satisfaction and customer loyalty is one of the most central relationships for marketing theory and practice. To improve our understanding of this essential relationship in marketing, we develop a comprehensive and flexible theoretical framework for analyzing the association between customer satisfaction and customer loyalty, which simultaneously incorporates heterogeneity in the possible dimensions of competitive settings. This theoretical framework is grounded by more than 40 years of academic and practitioner research on the association between these two con
APA, Harvard, Vancouver, ISO, and other styles
8

Chu, Cheok Mei. "Customer loyalty in the hotel industry." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636644.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Van, La Khanh, and khanh van la@rmit edu au. "Customer Loyalty in Web-based Retailing." RMIT University. Management, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070108.150426.

Full text
Abstract:
E-commerce is increasingly recognised as an integrated, rather than independent, part of the retail industry. As online competition grows and online marketing activities intensify, the importance of customer loyalty in e-retailing has also taken central stage in marketing research. This study explores the nature and characteristics of e-loyalty and its direct and indirect antecedents. Drawing from the literature on customer loyalty in the traditional, offline business context, it contends that e-loyalty is determined primarily by the quality of the relationship between an Internet retailer a
APA, Harvard, Vancouver, ISO, and other styles
10

Van, La Khanh. "Customer loyalty in web-based retailing." [Melbourne] : RMIT University, 2005. http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20070108.150426/public/02whole.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
11

Onisimchuk, Mariya, Марія Василівна Онісімчук, Oleksandra Kabluchko, and Олександра Максимівна Каблучко. "Logistics approach to forming customer loyalty." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/50552.

Full text
Abstract:
1. Loialnost klyentov. Kak vystroyt systemu loialnosty k kompanyy. Available at https://livetex.ru/blog/2019/03/loyalnost-klientov/ (last accessed 21.03.2019) 2. What is Customer Loyalty: Definition and Guide. Available at https://sendpulse.com/support/glossary/customer-loyalty (last accessed 19.03.2019) 3. What is customer loyalty? Available at https://www.qualtrics.com/experience-management/customer/customer-loyalty/<br>In the modern world the problem of customer loyalty become more popular. In order to achieve the desired results, different companies resort to wrong actions, which only wo
APA, Harvard, Vancouver, ISO, and other styles
12

Lönnevik, Helena, and Fiorella Piedra. "Luxury Customer Relationship Management : Customer loyalty through a luxury perspective." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72857.

Full text
Abstract:
Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. Vi har med inspiration från artikeln ”Is CRM for Luxury brands?” Cailleux, Mignot &amp; Kapferer (2009) konstaterat att det existerar ett problem med den traditionella CRM som inte förstår ”luxury management” och de exakta implikationerna. Då begreppet CRM anses vara otillräcklig samt bristande vid tillämpning på ly
APA, Harvard, Vancouver, ISO, and other styles
13

Kolod, Steffen. "Customer reward programmes and customer loyalty in a German agribusiness." Thesis, Heriot-Watt University, 2015. http://hdl.handle.net/10399/3239.

Full text
Abstract:
This research addressed the benefits of the introduction of a customer reward programme in the German agribusiness industry. It analysed whether such a reward programme improves a company’s competitive advantage. Customer loyalty, revenues, profit contribution and acquisition of customer information were identified as relevant parameters to contribute to the research objective. The samples were taken from customers of a world leading company in the agribusiness industry with about 28.000 employees. Interviews were conducted to gather information on above mentioned parameters. 2.500 customers a
APA, Harvard, Vancouver, ISO, and other styles
14

Jonathan, Gideon Mekonnen, and Anna Kapetanakis. "How can loyalty programmes improve brand loyalty?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.

Full text
Abstract:
Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed que
APA, Harvard, Vancouver, ISO, and other styles
15

Jansson, Erika, and Maria Letmark. "Customer Loyalty in an Internet Banking Context." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-354.

Full text
Abstract:
<p>The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. To enhance our understanding of customer loyalty in an Internet banking context we have made interviews and constructed a questionnaire, based on a theoretical ground consisting of loyalty and some concepts related to loyalty. The respondent rate was low, but we still mean that we can outline some tendencies on customer loyalty through this material.</p><p>During
APA, Harvard, Vancouver, ISO, and other styles
16

Butcher, Kenneth John, and n/a. "Effects of Relational Outcomes on Customer Loyalty." Griffith University. School of Tourism and Hotel Management, 2000. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050914.140054.

Full text
Abstract:
Customer loyalty in services is the focus of the research. The research problem sought to determine both indirect and indirect effects of relational outcomes on customer loyalty, conceptualised as a psychological state. Relational outcomes are defined as: the thoughts, feelings, and relationships perceived by customers arising from the interaction with a service employee. This class of variable is differentiated from other relational factors such as the characteristics of the actors in the interaction and their behaviours. The effects of relational outcome antecedents were compared to service
APA, Harvard, Vancouver, ISO, and other styles
17

Zolotareva, Evgeniya, and Anastasija Korotina. "Using Online Surveys to Improve Customer Loyalty." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26727.

Full text
APA, Harvard, Vancouver, ISO, and other styles
18

Webb, Valerie (Valerie Nichole). "Customer loyalty in the public transportation context." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/58083.

Full text
Abstract:
Thesis (S.M. in Transportation)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 125-128).<br>Public transportation agencies, much like other service industries, have a constant churn of their customer base. New customers are entering and current customers are defecting every day. Traditionally, efforts to increase this customer base have focused on attracting more first-time users. However, preventing the loss of customers to competitive modes, such as the auto, has m
APA, Harvard, Vancouver, ISO, and other styles
19

Boonnark, Kittisorn. "Customer loyalty in health care relationship marketing." Thesis, Griffith University, 2022. http://hdl.handle.net/10072/412413.

Full text
Abstract:
Relationship marketing stands at the frontline of marketing study and practice, in which the concept of customer loyalty is dominant. Likewise, health care, a human-centric form of service, is at the forefront of service sectors that warrant the enduring development of individuals, society, economy, and nation. Customer loyalty within the health care industry is explored by this research through the lens of relationship marketing. Transferring the marketing concepts into the health care domain requires the process which is complicated for many reasons due to the complexity of the context, as w
APA, Harvard, Vancouver, ISO, and other styles
20

Butcher, Kenneth. "Effects of Relational Outcomes on Customer Loyalty." Thesis, Griffith University, 2000. http://hdl.handle.net/10072/367110.

Full text
Abstract:
Customer loyalty in services is the focus of the research. The research problem sought to determine both indirect and indirect effects of relational outcomes on customer loyalty, conceptualised as a psychological state. Relational outcomes are defined as: the thoughts, feelings, and relationships perceived by customers arising from the interaction with a service employee. This class of variable is differentiated from other relational factors such as the characteristics of the actors in the interaction and their behaviours. The effects of relational outcome antecedents were compared to service
APA, Harvard, Vancouver, ISO, and other styles
21

So, Kam Fung. "An Investigation of the Role of Customer Engagement in Strengthening Service Brand Loyalty." Thesis, Griffith University, 2013. http://hdl.handle.net/10072/368139.

Full text
Abstract:
For years, the development and maintenance of brand loyalty has been the ultimate goal of the marketing activities of many organisations (Dick & Basu, 1994; Fournier & Yao, 1997), and the significant benefits firms derive from strong brand loyalty have led to numerous studies investigating its formation. Previous loyalty research, which has mainly examined key marketing concepts such as service quality, customer satisfaction and perceived value as loyalty antecedents, has contributed significantly to the current understanding of the influence of transaction- related drivers of loyalty. However
APA, Harvard, Vancouver, ISO, and other styles
22

Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
23

Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

Full text
Abstract:
Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and
APA, Harvard, Vancouver, ISO, and other styles
24

Lu, Jiue-lung, and 呂杰隆. "How customer loyalty programs influence relationship quality and customer loyalty." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/72070689848353789988.

Full text
Abstract:
碩士<br>國立中山大學<br>企業管理學系研究所<br>93<br>“Loyalty Programs” is a necessary and important step in the formation of relationship marketing. However, not only been applied in practice but also been researched by academia, there are still some gaps because of lack of a complete frame to analyze the vales of the loyalty programs. Therefore this research aims to fill-in the gaps that past practice and academics have failed by providing a conceptual frame by studying related literatures of loyalty programs and takes advantage of the frame to analyze the relationships among those values, relationship qualit
APA, Harvard, Vancouver, ISO, and other styles
25

Chuang, Ching-Ju, and 莊靜儒. "Customer Satisfaction and Customer Loyalty: Meta-Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5e9q5f.

Full text
Abstract:
碩士<br>國立臺北大學<br>企業管理學系<br>103<br>The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty. A meta-analysis of customer satisfaction-customer loyalty constructs was conducted to identify the strength of the relationship and the influence of moderating factors affecting those relationships. By collecting articles from three databases (EBSCOhost: Business Source Complete, ProQuest: ABI/INFORM Complete and ScienceDirect Online, search the quantitative articles collected in the top 40 marketing journals, ranked by Hult, Neese, & Bashaw (1997
APA, Harvard, Vancouver, ISO, and other styles
26

Sousa, Pedro Miguel Quintela Alves de. "Customer loyalty in GCP." Master's thesis, 2014. http://hdl.handle.net/10400.14/18399.

Full text
Abstract:
GCP had an annual churn rate of 33,85% in 2013. In the first 10 and a half months of 2014, the club already accounted for a 25% increase in absolute number of cancellations. The dissertation main purpose is to provide useful and practical solutions to fight this tendency. As we will determine below, customer satisfaction seems to be key to maintain or increase retention, so, understanding what is making customers unsatisfied is critical. We have conducted an internal analysis through the club’s internal data and a survey. With the survey and regular meetings with the marketing director, we tr
APA, Harvard, Vancouver, ISO, and other styles
27

Ho, Chint-Chung, and 何錦聰. "The Effect of customer participation on customer loyalty." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05372234184230689193.

Full text
Abstract:
碩士<br>中國文化大學<br>國際企業管理研究所<br>92<br>Customer loyalty can decrease consumer’ price sensitivity, business marketing and service cost,so that it increase business profit. So how to increase and measure customer loyalty becomes one of the important business issues. As environment and time go by, the operation definition of customer loyalty focused on consumer’ behavior, discussed with attitude and behavior, customer loyalty stage by stage（customer’ cognitive loyalty to affective loyalty to conative loyalty to action loyalty）. The transformation key issue is that business is difficult to use it’s i
APA, Harvard, Vancouver, ISO, and other styles
28

Hui-Hsuan, Chiang, and 姜惠璇. "The Impact of Customer Orientation on Customer Loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/xeg6vs.

Full text
Abstract:
博士<br>中國文化大學<br>國際企業管理學系<br>105<br>The main purpose of this research is to understand how to keep loyal customers (students) in a higher educational institution(HEI). A crucial element in the marketing of HEI is based on a relationship marketing approach, which is characterized as fostering interactions between the organization and its customers, emphasizes the importance of developing a customer- (i.e. student-) driven organizational culture, and focuses on the customer orientation. Researchers have expanded into the realms of customer loyalty since 1990, as a loyal customer base is the only
APA, Harvard, Vancouver, ISO, and other styles
29

Hsiao, Yu-han, and 蕭語寒. "The Impact of Customer Engagement on Customer Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/39803657333093604674.

Full text
Abstract:
碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>100<br>In the experience economy era, customers play an active role in creating and competing for value in service process and delivery. Service providers need to develop the environment in enhancing customer engagement and concern with the influences of customer engagement. In this study, we explore the customer engagement concept in co-creating customer experience and value in the context of hair salon. This study empirically tests hypotheses regarding the customer engagement effect on perceived value, store love and store loyalty. We also explore that if th
APA, Harvard, Vancouver, ISO, and other styles
30

Ting-Jung, Chen, and 陳廷榕. "Financial Bonds and Customer Loyalty." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/10625406895635501128.

Full text
Abstract:
碩士<br>中國文化大學<br>國際貿易學系碩士班<br>95<br>Relationship marketing has been gaining greater attention from marketing scholars and practitioners. On the basis of the theory of a relationship profitability model, the purpose of this study is to investigate whether or not we can increase the customer loyalty (cognitive loyalty, affective loyalty, conative loyalty, action loyalty)through financial bonds. An important part of relationship marketing is relationship bonds, existing literature shows that relationship bonds is positively correlated with customer loyalty, and financial bonds is a simple and comm
APA, Harvard, Vancouver, ISO, and other styles
31

Tsai, Yia-Huei, and 蔡雅蕙. "Social Bonds and Customer Loyalty." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/53595562435637001676.

Full text
Abstract:
碩士<br>中國文化大學<br>國際貿易學系碩士班<br>95<br>The relationship marketing is one of the important marketing strategy of building a stable and long term relationship with customers. Therefore, relationship marketing has been gaining greater attention from marketing scholars and practitioners. A key objective of relationship marketing is building strong bonds with customers. Existing literature shows that customer relationship is positively correlated with customer loyalty to the service firm. The purpose of this study is to investigate whether or not we can increase the level of customer loylaty (cogni
APA, Harvard, Vancouver, ISO, and other styles
32

Hanh, Nguyen Thuy, and Nguyen Thuy Hanh. "Utilizing Brand Relationships, Customer Relationships and Partner Relationships to Develop Customer Loyalty and Distributor Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49770126906015939199.

Full text
Abstract:
碩士<br>大葉大學<br>國際企業管理學系碩士班<br>100<br>ABSTRACT This thesis examined and drew upon theory to test the impact of the relationship of brand relationships (BR), customer relationships (CR), and partner relationships (PR) on customer’s loyalty and distributor’s loyalty. This study demonstrated to test a range of elements that contributed to an e-bike customer loyalty and distributor loyalty. The core of this research was the examination of whether BR, CR, and PR used as marketing tool could improve elements of customer’s loyalty and distributor’s loyalty for the e-bike context. The findings provided
APA, Harvard, Vancouver, ISO, and other styles
33

Wang, Hsiu-Ju, and 王秀如. "Domestic brokerage relationship quality, customer satisfaction, customer loyalty study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39556597394318959452.

Full text
Abstract:
碩士<br>國立臺灣大學<br>財務金融學研究所<br>99<br>The securities market is built on top of people and capital. Therefore, the interaction bewteen investors and a securities dealer is the key point to success. People often say that the securities brokerage industry is at the mercy of the weather, meaning that it all depends on unpreditable market condition. As a result, even when the next bull market emerges, a securities agent may still miss the opportunity if the service has not been maintained to a very high standard. Securities business customers are the most important strategic resources. Profitabilit
APA, Harvard, Vancouver, ISO, and other styles
34

Madruga, Tiago Ferreira Pinto Azevedo. "Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention." Master's thesis, 2021. http://hdl.handle.net/10362/131517.

Full text
Abstract:
This Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer Loyalty is fundamental to tackle this issue, since it strengthens commitment and rewards customers for repeated and/or additional purchases. These insights were sustained by the survey questionnaire findings. Therefore, a Loyalty Program is the main recommendation for solving the challe
APA, Harvard, Vancouver, ISO, and other styles
35

Tseng, Chien-Chie, and 曾劍琪. "Customer Loyalty: Attitude, Behavior and Development." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/54105271733999463449.

Full text
Abstract:
碩士<br>國立東華大學<br>企業管理學系<br>93<br>In Taiwan, Personal Computer(PC) industry is a new and important industry. Many companies focus their resource in technique and efficiency, but are their strategies right? In the past, companies facing an expanding economy and rapidly growing markets could practice the “leaky-bucket” approach to marketing. However, companies today are facing some new marketing realities. Changing demographics, a slow-growth economy, more and more competitors, and overcapacity – mean that there are fewer new customers could be found. The costs of attracting new customers are ris
APA, Harvard, Vancouver, ISO, and other styles
36

Pinto, Marta de Bragança Barahona Mendes. "Chic by Choice - customer loyalty programme." Master's thesis, 2016. http://hdl.handle.net/10071/14031.

Full text
Abstract:
In a competitive era, where competitors are at a distance of a click, consumers are more informed and demanding than ever, loyalty is becoming, more than ever, a very important issue. The challenge of maintaining a customer can not only reduce costs for the company but also enhance the knowledge on their clients. Chic by Choice is an innovative online company whose core business is the rental of luxury dresses. The company was founded in 2014, is now two years old and has reached a point where building a loyalty plan, that responds to repeated buying behaviour of the customers, is consi
APA, Harvard, Vancouver, ISO, and other styles
37

Teng, Hsueh-yin, and 鄧雪吟. "Customer Loyalty in Taiwan Railway Administration." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69070182749901663653.

Full text
Abstract:
碩士<br>國立成功大學<br>交通管理學系碩博士班<br>95<br>Taiwan Railway Administration (TRA) plays an important role in transportation services along west corridor area of Taiwan. TRA faces keen competition from other transportation modes, especially after Taiwan High Speed Rail has started its operation in January, 2007. The purpose of this thesis is to propose a model investigating the relationships among expected and perceived service quality, customer satisfaction, switching barriers, and customer loyalty. The questionnaires were distributed to the passengers at Taipei, Taichung, Tainan and Kaohsiung train sta
APA, Harvard, Vancouver, ISO, and other styles
38

Hsueh, Li-Hui, and 薛立彙. "The customer participation Research of relationship marketing and customer loyalty." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/69399746324859356657.

Full text
Abstract:
碩士<br>中國文化大學<br>國際企業管理研究所<br>93<br>This research could plan in view of relationship marketing to perform to the customer participation independence of influence effect with each construction surface to discuss. Furthermore, take customer loyalty as intervening variable, clear the relations from independent variable the relationship marketing with dependent variable customer participation. The questionnaires of this research is sent by the way which personally provides. There are two parts in the aspect of transmission of questionnaires. The first part of questionnaires is about relationship ma
APA, Harvard, Vancouver, ISO, and other styles
39

Te, Chiu Huai, and 邱懷德. "THE EFFECTS OF CUSTOMER INVOLVEMENT ON CUSTOMER SATISFACTION AND LOYALTY." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29385884741313619482.

Full text
Abstract:
碩士<br>樹德科技大學<br>資訊管理研究所<br>97<br>New broadband age is coming, facing requirement for the concept of ubiquitous, WiMAX is basic construction importantly, and rise in wireless broadband applied service by arrange a wireless broadband network then leads the development of information and communication industrial. This research adopts positivism method to prove that broadband users' relation between satisfaction and loyalty, after users experiences personally WiMAX broadband network, with the concept of experiential marketing, adopt Strategic Experimental Modules by Schmitt (1999), as Sense, Feel,
APA, Harvard, Vancouver, ISO, and other styles
40

吳政學. "Researchof IC Verification Service Quality、Customer Satisfaction and Customer Loyalty." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/63446652930337237332.

Full text
Abstract:
碩士<br>中華大學<br>科技管理學系(所)<br>96<br>In the recent years IC design and production field is speeding and expanding, not only powered up the IC field, also created the relations between the related field developments. It directly connected the wafer foundry cooperation pattern, the internation position importance of this production, currently facing the international competition plus chasing a brighter and more colorful future for the alue of output. IC designers starts from shaping up the special case investigation, specification order and circuit diagram design, All the way throught the production
APA, Harvard, Vancouver, ISO, and other styles
41

Hsiung, Hsueh-Yi, and 熊學毅. "From Customer Satisfaction to Customer Loyalty-Discussion the Customization Role." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/72442513462756840791.

Full text
Abstract:
碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>94<br>ABSTRACT According to an estimated plan of Industrial Technology Research Institute of Taiwan- IEK-ITIS, if based on year 2005, the electronic equipment that make by ourselves will bring up to 30% then the output value of mechanical equipment can be pushed and risen to 800 billion Taiwan dollars upwards. Besides, if the making rate rises to 40% by ourselves ,the mechanical output value can break through 1 trillion Taiwan dollar.So the domestic demand market is really a key market with no neglected. The growth strength of reviewing Korea ''s mechanical indu
APA, Harvard, Vancouver, ISO, and other styles
42

Duh, Ping-Ling, and 杜炳麟. "Customer''s Trust Model and Customer Loyalty in Web Shopping." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/04771319338710892354.

Full text
Abstract:
碩士<br>元智大學<br>管理研究所<br>90<br>Although technology of network makes more and more progress, population of users become more general and environments of network stores are more mature. Network stores still face pressure from traditional stores and competition from other network competitors. How to keep original customers and attract more customers is very important, we believe that maintain customer relationship is a key factor. This thesis we discuss about loyalty of consumer in network shopping and find what impact customer loyalty. Finally we construct a model to enhance customer loyalty.
APA, Harvard, Vancouver, ISO, and other styles
43

Wu, Chieh-Chia, and 吳佳潔. "The Factors that Infected Restaurant’s Customer Satisfaction and Customer Loyalty." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82007566607681689294.

Full text
Abstract:
碩士<br>義守大學<br>管理學院碩士班<br>98<br>The study aims to explore customer’s characteristics, product characteristics, and service quality impact on customer satisfaction and loyalty in food industry. The questionnaire used Likert scale including six parts:(1) subject profile and his/her dine out habit,(2) customer’s characteristics (3) product characteristics,(4) service quality,(5) customer loyalty and (6) customer satisfaction. The data were analyzed by using SPSS V12.0 for Windows to verify the hypothesis to further analyze and write proposals. The subjects are 13 topic restaurants of I-Shou Univer
APA, Harvard, Vancouver, ISO, and other styles
44

HONG, SHANG-QI, and 洪上豈. "Restaurant service quality influence on customer satisfaction and customer loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/393yu3.

Full text
Abstract:
碩士<br>逢甲大學<br>工業工程與系統管理學系<br>106<br>In recent years, people have demanded restaurants with good service, air-conditioning, and high cost-performance ratios, and mass merchandisers and hypermarkets have risen, allowing many people who come to the traditional market to consume or eat more food. Choice, even so, there are still many people who are accustomed to traditional markets to meet their needs. This paper is to explore how the service quality of the traditional catering industry in the traditional market influences the satisfaction and loyalty of the people's consumption, and what causes t
APA, Harvard, Vancouver, ISO, and other styles
45

Lin, Yu-Chu, and 林祐竹. "Research of Customer Experience and Customer Loyalty of Fitness Club." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rn8m89.

Full text
Abstract:
碩士<br>國立中山大學<br>企業管理學系研究所<br>106<br>The object of this study is to figure out the relationship between Customer Experience and Customer Loyalty. According to Customer Relationship Management theory, Relational Bonds, Relational Quality, Service Quality and Customer Satisfaction are also important relevant variables that need to be discussed. So the study based on the six aspects to develop questionnaire in order to collect valid data. Through statistical analyses, the results show: 1.Customer Experience has positive influence on Customer Loyalty, besides, Relational Bonds and Relational Qualit
APA, Harvard, Vancouver, ISO, and other styles
46

Lin, Kuo-Hsiang, and 林國祥. "The Impact of Marketing Channel and Customer Characteristics on Customer Loyalty - To discuss Customer Loyalty via the Renewal of Automobile Insurance." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ukeek5.

Full text
Abstract:
碩士<br>淡江大學<br>保險學系保險經營碩士在職專班<br>102<br>Having regard to the major proportion and contribution of annual insurance premium income in the Market, Auto Insurance is the key line for the P & L (Property & Liability) Insurance Company. Customer’s will to renew insurance annually is getting more and more important to run the business for the Company. Without considering the Sum Insured, to expanse the business based on effectively keeping the renewal customer will be much more productive. In addition, finding out the customers with the higher loyalties and maintaining the numbers will solid the busi
APA, Harvard, Vancouver, ISO, and other styles
47

Yeh, Jin-Yu, and 葉金玉. "A Study on The Service Quality, Customer Satisfaction, Customer Relationship and Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27202067875095047747.

Full text
Abstract:
碩士<br>逢甲大學<br>經營管理碩士在職專班<br>101<br>In recent years, due to rapid global economic changes and the uncertainty of the European debt crisis, Taiwan&;#39;s banking industry is facing considerable challenges. In order to response the global competitive environment, Taiwan&;#39;s government timely implement the relevant laws and regulations which include Financial Holdings Act, that makes the whole banking structural changes, including : oligopoly financial markets becoming an open market, a financial holding company set up, the invasion of multinational financial group, the signed of the ECFA, Chin
APA, Harvard, Vancouver, ISO, and other styles
48

NGUYEN, THI PHUONG-ANH, and 阮氏芳英. "The Influence of Customer Orientation on Customer Value, Relationship Quality and Customer Loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k7r7bp.

Full text
Abstract:
碩士<br>國立臺北科技大學<br>技術及職業教育研究所<br>105<br>Education is considered to play an important role in social, popularing education is always a special mission. The development of a country usually begins from education. Nowadays, customer orientation becomes more and more popular not also in government school but also in private school. Besides, education organization is relised to be a business model, gives away many beautiful values to thousands and thousands students. Schools give educational values to students, and students are the customers of school. Based on students of satisfaction and trusts, s
APA, Harvard, Vancouver, ISO, and other styles
49

Liu, Wei-Liang, and 劉韋良. "Relationship of Content Marketing Among Customer Satisfaction, Customer Perceived Value and Customer Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x7sttg.

Full text
Abstract:
碩士<br>國立中興大學<br>企業管理學系所<br>106<br>The purpose of this study is to explore the impact of content marketing on customer perceived value, customer satisfaction, and customer loyalty. According to previous literature, customer satisfaction increases will cause customer loyalty increase and customer perceived value increase will cause customer loyalty increase. Hence, This paper specifically discusses whether companies through content marketing can increase customer satisfaction and customer perceived value through content marketing, and then increase customer loyalty to make the company earn more
APA, Harvard, Vancouver, ISO, and other styles
50

Caetano, Joana Maria Pereira Lupi. "Customer segmentation on hotel loyalty programs: leveraging loyalty with data mining." Master's thesis, 2020. http://hdl.handle.net/10362/113175.

Full text
Abstract:
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence<br>Although topics of segmentation and loyalty programs are of central importance in the hospitality industry, research about alternative ways to segment loyalty program members is limited and managers tend to rely on traditional segmentation techniques. This study aims to provide a new customer segmentation solution for hotels’ loyalty programs using a data mining approach for identifying and classifying the customers int
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Estimation of customer loyalty' for other source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography