Journal articles on the topic 'Eternit Holding'

ABSTRACTRichard Hooker's theology of law was rarely far from pragmatic concerns. He wanted to promote a peaceful and prosperous human community before God while holding that moral right consists in conformity to the divine will. In this paper, we tread a narrow path between Hooker as ‘villain’ because of his role in preparing for the modern separation of ethics from metaphysics and as ‘unqualified hero’ whose ethically substantive and teleological theology of law took inspiration from Holy Scripture and the angels' worship of God. The claim is that Hooker's theology of law still provides a fertile environment in which to think practically today about questions such as: What is the nature of divine authority? What is law for? What should characterize the human exercise of authority?

This paper discusses the intense presence of Eros figures in funerary monuments from the region of Macedonia during the roman period, evolving around the perception of death, the familial bonds and social structure that these monuments reveal. Eros, depicted either leaning on or holding an inverted torch, or sleeping on a rock, when placed upon graves is perceived as Eros funéraire. The funerary connotations of Eros figures often assimilate them with Sleep, Death, and the eternal sadness of Death. Especially when used in the funerary monuments of children, these figures accentuate the parental grief for the loss of their children. On the other hand, the childlike representation of Eros symbolizes the eternal beauty of youth and the parental hope that their deceased children will continue enjoying a happy afterlife.

The aim of the research was to study the antibacterial effect of plant essential oils on the basis of nanoparticles of metals in vitro with the use of test microorganisms on test objects. In experiments, broths of S. aureus (strain P-209) were used. To prepare the broth culture, 25 cc of the nutrient medium was poured into the flask and 0.25 cc of the daily broth culture of microorganisms was added to it. A day later, broth culture was filtered through a sterile gauze-wool or paper filter. In a test tube with various dilutions of a disinfectant in 5 ml, 0.5 cm3 of 24-hour broth culture of the test microorganisms was applied. After 10 minutes holding the platinum loop from the flasks, samples were taken and transferred to Petri dishes from the MPA. The indicated types of work were conducted in compliance with the conditions of sterility. After 30 minutes, keeping the same interval, again took samples and carried out the next sowing on agar. After this, Petri dishes were placed in a thermostat with a temperature of 37 °С. Seeds were viewed 24 and 48 hours. A similar method was also used when conducting a study to determine the bactericidal effect of E. coli. The bactericidal activity of the drug “Barez” on the basis of nanoparticles of silver, benzalkonium chloride and essential oils in vitro with the use of test microorganisms on test objects was investigated. The drug has a high bactericidal effect on S. aureus, which exceeds the activity of phenol in 12.7 times, in comparison with E. coli – 24 times. By protein contamination of surfaces bactericide decreases in 1.9 times in relation to gram-positive microflora and in 1.4 times – in gram-negative. Complex disinfectant “Barez” starting from 0.05% concentration for 10 minutes completely inactivates E. soli and S. aureus on various materials with different structure of the surface. The investigated solutions of essential oils have a wide spectrum of antimicrobial action and can be used for disinfection in diseases of animals, the pathogens of which are equated with resistance to E. soli and S. aureus. Microorganisms, in prolonged contact with silver nanoparticles and essential oils, practically do not produce resistance to them, which is a significant advantage over antibiotics and can be used in humane and veterinary medicine.

Averroes defended philosophy by returning to the true Aristotle. For this purpose, Aristotle's book “On the Heaven,” in which he explained the eternity, uniqueness and movement of the universe, occupied a place of special importance. But the Aristotelian philosopher had a hard time holding his own in the face of contradictions within the book and with respect to Aristotle's later works. In his early Compendium, later Paraphrase, and final Long Commentary of De Caelo, Ibn Rushd continued the efforts of the Hellenistic commentators in order to integrate all the elements of his doctrine into a unified system, to harmonize his early cosmology with his later Metaphysics – the early doctrine of natural movement of the elements, and of the self-moving star-souls (a Platonic element), with the doctrine of potency and actuality and the theory of the First Mover – and to uphold his models of homocentric planetary spheres against the mathematical paradigm of Ptolemaic astronomy. By insisting throughout on demonstrative arguments based on rational principles, he asserted the philosophers' claim to irrefutable truth.

Al-Ghazali (Abu Hamid Muhammad ibn Muhammad al-Tusi al-Ghazali,1058-1111) is one of the most important thinkers in the history of Islamic andArabic thought. He lived and wrote at the height of the intellectual ferment ofIslam. Originally from Tus (in modern day Iran), he traveled extensivelythroughout the Muslim world. Al-Ghazali was a leading religious intellectualduring his lifetime; he was a jurist (faqīh), a theologian (mutakallim), as wellas a Sufi. Three of his most famous works are: The Incoherence of the Philosophers,Deliverer from Error, and Revivification of the Religious Sciences. Thefirst work contains al-Ghazali’s famous and devastating attack on philosophy,and while it deals in large measure with theology and theological claims, it isprincipally a refutative work. In this book, al-Ghazali investigates philosophicaldoctrines and criticizes philosophers for holding many heretical opinions,especially for three blasphemous views that are deserving of death: the beliefin the pre-eternity of the world (in effect denying God’s creation of the world),the denial of God’s knowledge of particulars, and the denial of the resurrectionof bodies and their assembly at the Day of Judgment. This work is largely ...

When one works in the field of Shari'ah studies, a field widelyperceived as holding little excitement (for those who pursue careers init and for those who don't), one rarely encounters a book that sendsone into the poetic ecstasy of a Keats, for example, on the occasion ofhis first looking into Chapman's Homer. Nonetheless, in any intellectualenterprise there are joys that perhaps only the initiated, so tospeak, may truly share. In fact, in the field of Shari'ah studies, as inmany of the fields related to the study of classical Islamic disciplines,the esoteric delights to be tasted these days are many, particularly inview of the continual stream of carefully edited works from theclassical period ... especially when so many of them were believedlost, eaten by worms in some dreary desert setting or sent tumblingtoward eternity in the bloody waters of the Tigris when Baghdad wasoverrun by Mongol hordes. But, to return to the present, it is certainlynot everyday that something really significant happens in the field. InThe Search for God's Law, that significant something has happened.Less than a decade ago, a distinguished western scholar lamentedin the Journal of the American Oriental Society that "despite the greatinterest shown in U$iil al fiqh by Orientalists throughout the world, nogeneral and systematic work dealing with this most important Islamic ...

The average builder in the USA provides a warrantee for 10 years, and the US Department for Energy calculates that US office buildings have an average lifespan of 73 years. No building is permanent, and all will face demolition at some point. When a building comes to the end of its safe and useful lifespan, there is no method for re-using the material in new buildings, instead, all constructions today require virgin material. This is a problem for sustainability because US cities, like most other global cities, require cyclical replacement of ageing buildings, and therefore perpetual resource extraction. This paper provides techniques for computationally arranging materials after the demolition and unmaking of architecture. Rather than downcycling concrete into low-value aggregate or melting float glass into opaque bottles methods are shown for this material to be indexed, re-machined and algorithmically arranged into new assemblies. These assemblies are conceived of as holding patterns; an indexed library of materials that are put into useful architectural arrangements, but ready to be disassembled towards some future use. These holding patterns are used as infill to the city rather than landfill beyond. Rather than building for sixty-year life spans, the project offers an imagination of eternal re-constructions that can learn from the carcass of past buildings. Based on rough estimates  2016 could be the first year where there exists more than one trillion tons of concrete on earth. More than the total weight of living trees on the planet (Crowther et al. 2015; USGS, 2018). This paper begins to develop new aptitudes for re-fitting misfit material rather than consuming evermore.

In this paper, I explore the traditional religious account of what can make a life meaningful, namely, the view that one's life acquires significance insofar as one fulfils a purpose God has assigned. Call this view ‘purpose theory’. In the literature, there are objections purporting to show that purpose theory entails the logical absurdities that God is not moral, omnipotent, or eternal. I show that there are versions of purpose theory which are not vulnerable to these reductio arguments. However, I then contend that there is a problem facing purpose theory which no version can avoid. I argue that the best reason for holding a God-centred theory of life's meaning logically precludes the possibility of purpose theory being the correct version of it. More specifically, I argue that if a relationship with God is necessary for one's life to acquire meaning, this must be because God would have properties such as atemporality and simplicity, perfections which are incompatible with purposiveness. I conclude that religious thinkers have good reason to develop other theories of the way God could confer meaning on our lives.

The value of Abraham Kuyper’s thought is presently being discovered by a growing body of readers. Herman Dooyeweerd’s thought is appreciated by a smaller number. Yet he was trained in the Kuyperian tradition and conceived many of his most characteristic insights by building on Kuyper’s. What did he learn from Abraham and what can be learned by reflecting on their shared ideas? A view of the coherence, the gum and wire holding society and the cosmos together is the first of their common themes, considered in this essay. The second is religion and its root, namely, the human heart in its encounter with the Eternal. This involves a discussion of time and whether human existence can be said to extend beyond time in some respect. Observations are made and questions are raised about the contrasting and comparative accessibility of the two authors’ thoughts and writings. The second half of the essay focuses on the earliest statements of Dooyeweerd’s germinating philosophy — in relationship to Kuyper’s thought. At the most fundamental level these two thinkers share basic principles, and in light of these they developed their most distinctive ideas. An implicit reassessment of this intellectual tradition is offered here with the hope of finding hints and motivation to open new vistas on some key insights and principles.

Alawite family Immaculate has suffered early seventh decade AH serious repercussions came as a result of its commitment to the principles of the Islamic religion, as those family felt led grandson of the Prophet Mustafa (peace be upon him and his family and him) Imam Hussein bin Ali bin Abi Talib (peace be upon him) that Islam as a religion and principles and the values ​​of its large importance in the details of the lives of Muslims began Anharomam negative hiring him by the leaders of Tbaa graduate Centers did not give it right, so Hussein's determination to combat these trends, including made available to him and his family from potential despite its simplicity, but it took way until the end, Hussein was a leader of that family, and his brother Imam Abbas ibn Ali (peace be upon him) associate him and holding a banner and committed to its principles and sacrificing Braanh and what has the strength, courage and Osama was the way one results and one murder in the end share everyone's courage details filled with noble principles, witnessed the land of Karbala in ten days reflected the the meanings of the tournament in clearer images, but Abbas, who was a leader and a wonderful human being was his receipts and tours in the fields of the right and the courage and selflessness and fulfillment we left off in the following lines recalling the tournament with great reverence and pride.

The purpose of this submitted scientific article is based onemphasizing of archaic musical styles evaluation problem in the earliestLithuanian folklore publications. The target of this investigation is definedon analysis of the historical music notations in the historical musicalfolklore editions. The methods of this represented exploration are formedon the basis of historical method, where some well-known stereotypeshave to be re-thought. Systemic method is also important here tounderstand the whole socio-cultural context of early notations ofLithuanian folk songs. The structurally analytical method allows maximalprofoundly holding out the contemporary outlook concerning previousactual investigations on this theme. The scientific newness of thepresented article is determined by new attitude for evaluation of earliestmusical styles throughout Lithuanian folklore heritage. The actual factsdiscovering from large period of historical times in Lithuanianethnomusicology might be understood as also important novelty of this ourscientific work. Conclusions. We are not allowed to bring guarantees, thatthe earliest musical descriptions of folk songs and their melodies are reallyearliest in historical life and development of local folk tradition. The described, fixed folklore materials are just very fragmentary moments,taken from the real and eternal folk life development both in Lithuaniancase, and worldwide. And this development has no any clear beginning,any clear outset. The main task of all ethnomusicologists is to find, tounderstand, and to evaluate the level of the antiquity and authenticity ofparticular local melodic tunes in the context, certainly, of all contemporaryscientific knowledge.

Under today’s conditions in Ukraine a process of a new information-driven society creation is observed, where design plays a prominent role. Design appeared at the intersection of science, technology and art; it is implemented in different social systems and conforms to social and natural laws. Under today’s circumstances design is creativeness, which always has its place in people’s activity and is defined as an important cultural phenomenon, performing different cultural functions. The aim of the article is the definition of artistic-expressive means role in the artistic image creation in design, determination of Design Olympiad role for creative thinking cultivation and occupational skills in future specialists.The holding of the All-Ukrainian Student Olympiad on Design in Ukrainian higher educational establishments has already become a constant, important, time-consuming event. Such an event contributes to revealing of students’ professional abilities, establishing creative and friendly relations among art educational establishments of Ukraine, enables to decide the winners among the most talented participants and, thus it helps to select students for participation in International Olympiads on Design. Since 2012 on the basis of Kharkiv State Academy of Design and Fine Arts, which became the main establishment, the All-Ukrainian Olympiad on Design has been held, gaining popularity and significance: more and more educational establishments are involved, the number of participants is growing together with the quality of their creative efforts. The Olympiad programme consists of two stages and determines each of them. In 2019 the purpose of this event was the knowledge evaluation, skills and students’ design thinking level as well as their creative manner. The task was aimed at new creative solutions, activation and imagination in student designers of different specialties, enrichment of design culture, outlook broadening with the objective of original and perspective innovative design conceptions generation. Whereas art higher educational establishment teachers’ task is to help the modern youth see beauty and direct their activity to create magnificent and eternal images.

Grand uprising led by Pugachev seized a vast area from the middle reaches of the Volga, the Urals and the Kazakh steppes. Thousands of people from different classes and nationalities joined rebellious Ural Cossacks in 1773. From the beginning, the uprising was of antimonarchic, not noble character, although its leader, and posed as a resurrected Emperor Peter III. During two years since 1773 the rebels were holding at bay the entire Russian Empire, becoming a real threat to the power of Catherine II. Pugachev's Rebellion is a subject of numerous works of Russian historians, writers, articles, research journalists and ethnographers. But perhaps the most famous "History of Pugachev" is written by a classic of Russian literature Alexander Pushkin. His work became one of the first (if not the first) serious historical studies on Pugachev's Rebellion. The historical science of XIX century, especially its first half, doesn't know many writings on the uprising. The fact that historians did not dare to write about Pugachev and the events that took place in 1773-1775 years, as Catherine II prohibited even mention the uprising. The decree of the senate ordered even rename the place, where the described events took place, for example, the Yaik river and Yaitsk town in order "to bring all that has happened to eternal oblivion." The famous historian S.M. Solovyov did not have advance to write about Pugachev. Death interrupted his work when his 29 volume ws in process, which he planned to complete with the execution of the leader of the uprising. Russian historian V.O. Klyuchevskii did not write many pages devoted to Pugachev as well. The author of this article visited the places, where the events took place, and repeated the journey of A.S. Pushkin, who visited the region in 60years after Pugachev's Rebellion. By talking with the locals, visiting ancient towns and villages, I sought to find out what has now preserved since ancient times, whether it is possible today to see evidence of the uprising or the famous trip of A.S. Pushkin.

On 24 July 1660, a great conflagration broke out in Istanbul. An Ottoman writer conveys the horror of the event: “[t]housands of homes and households burned with fire. And in accordance with God's eternal will, God changed the distinguishing marks of night and day by making the very dark night luminous with flames bearing sparks, and darkening the light-filled day with black smoke and soot.” The fire began in a store that sold straw products outside the appropriately named Firewood Gate (Odun kapısı) west of Eminönü, and it devastated densely crowded neighborhoods consisting of wooden homes. The strong winds of Istanbul caused the fire to spread violently in all directions, despite the efforts of the deputy grand vizier (kaimmakam) and others who attempted the impossible task of holding it back with hooks, axes, and water carriers. Sultan Mehmed IV's boon companion and chronicler, Abdi Paşa, notes that the fire marched across the city like an invading army: the flames “split into divisions, and every single division, by the decree of God, spread to a different district.” The fire spread north, west, and to Unkapanı. According to Mehmed Halife, in Süleymaniye the spires of the four minarets of the great mosque burned like candles. The blaze reached Bayezid and then moved south and west to Davud Paşa, Kumkapı, and even as far west as Samatya. The flames did not spare the Hippodrome (At Meydanı) in the east or Mahmud Paşa and the markets at the center of the peninsula, either. Abdi Paşa estimated that the fire reduced 280,000 households to ashes as the city burned for exactly forty-nine hours. Two-thirds of Istanbul was destroyed in the conflagration, and as many as 40,000 people lost their lives. Although fire was a frequent occurrence in 17th-century Istanbul, this was the worst the city had ever experienced. Thousands died in the plague that followed the fire as rats feasted on unburied corpses and spread disease. Because three months prior to this fire a conflagration had broken out in the heart of the district of Galata, across the Golden Horn from Eminönü, much of the city lay in ruins in the summer of 1660.

The article is dedicated to the history of the Military Historical Museum of Artillery, Engineering and Signal Corps. The author examines the main stages of the museums formation, starting with the foundation of the Arsenal, established in St. Petersburg at the orders of Peter the Great on August 29th 1703 for the safekeeping and preservation of memory, for eternal glory of unique arms and military trophies. In 1756, on the base of the Arsenals collection, the General Inspector of Artillery Count P.I. created the Memorial Hall, set up at the Arsenal, on St. Petersburgs Liteyny Avenue. By the end of the 18th century the collection included over 6,000 exhibits. In 1868 the Memorial Hall was transferred to the New Arsenal, at the Crownwork of the Petropavlovsky Fortress, and renamed the Artillery Museum (since 1903 the Artillery Historical Museum). A large part of the credit for the development and popularization of the collection must be given to the historian N.E. Brandenburg, the man rightly considered the founder of Russias military museums, who was the chief curator from 1872 to 1903. During the Civil and Great Patriotic Wars a significant part of the museums holdings were evacuated to Yaroslavl and Novosibirsk. Thanks to the undying devotion of the museums staff, it not only survived, but increased its collection. In the 1960s over 100,000 exhibits were transferred from the holdings of the Central Historical Museum of Military Engineering and the Military Signal Corps Museum. In 1991 the collection also received the entire Museum of General Field Marshal M.I. Kutuzov, transferred from the Polish town of Bolesawjec. The Military Historical Museum of Artillery, Engineering and Signal Coprs is now one of the largest museums of military history in the world. It holds an invaluable collection of artillery and ammunition, of firearms and cold steel arms, military engineering and signal technology, military banners, uniforms, a rich collection of paintings and graphic works, orders and medals, as well as extensive archives, all dedicated to the history of Russian artillery and the feats of our nations defenders.Статья посвящена истории создания ВоенноИсторического музея артиллерии, инженерных войск и войск связи. Автор рассматривает основные этапы становления музея, начиная с основания Арсенала, созданного в СанктПетербурге по приказу Петра I 29 августа 1703 года для хранения и сохранения памяти, во имя вечной славы уникального оружия и военных трофеев. В 1756 году на базе коллекции Арсенала генеральный инспектор артиллерии граф П. И. создал мемориальный зал, установленный при Арсенале, на Литейном проспекте СанктПетербурга. К концу 18 века коллекция насчитывала более 6000 экспонатов. В 1868 году Мемориальный зал был перенесен в Новый Арсенал, на венец Петропавловской крепости, и переименован в Артиллерийский музей (с 1903 года Артиллерийский Исторический музей). Большая заслуга в развитии и популяризации коллекции принадлежит историку Н.Е. Бранденбургу, человеку, по праву считавшемуся основателем российских военных музеев, который был главным хранителем с 1872 по 1903 год. В годы Гражданской и Великой Отечественной войн значительная часть фондов музея была эвакуирована в Ярославль и Новосибирск. Благодаря неусыпной преданности сотрудников музея, он не только сохранился, но и пополнил свою коллекцию. В 1960х годах более 100 000 экспонатов были переданы из фондов Центрального исторического военноинженерного музея и Музея войск связи. В 1991 году коллекцию также получил весь музей генералфельдмаршала М. И. Кутузова, переданный из польского города Болеславец. Военноисторический музей артиллерии, инженерных войск и войск связи в настоящее время является одним из крупнейших музеев военной истории в мире. Здесь хранится бесценная коллекция артиллерии и боеприпасов, огнестрельного и холодного оружия, военной техники и сигнальной техники, военных знамен, обмундирования, богатая коллекция живописных и графических работ, орденов и медалей, а также обширные архивы, посвященные истории русской артиллерии и подвигам защитников нашего народа.

This article argues that millennial Scottish culture has been animated in large part by a push to overcome a historiographical compulsion built into the modern British state’s understanding of nature. This understanding of nature became the foundational principle of government during the Financial Revolution and British unification in the 1690s–1710, then was made the subject of a universal history by the Scottish Enlightenment of the later eighteenth century, and has remained in place to be extended by neoliberalism. The article argues more specifically that the British association of progress with dominion over the world as nature demands a temporal abstraction, or automation, reducing the determinability of the present, and that correspondingly this idea of nature ‘softens’ conflict in a way that points to weapons carrying perfectly abstracted violence. Nuclear weapons become an inevitable corollary of the nature of British authority. Against this, twenty-first century Scottish cultures, particularly a growing mainstream surrounding independence or stressing national specificity, have noticeably turned against both nuclear weapons and the understanding of nature these weapons protect. These cultures draw from a 1980s moment in which anti-nuclear action came both to be understood as ‘national’, and to stand in relief to the British liberal firmament. These cultures are ‘activist’ in the literal sense that they tend to interrupt an assumption of the eternal that stands behind both nuclear terror and its capture of nature as dominion over the world. A dual interruption, nuclear and counter-natural, can be read in pro-independence cultural projects including online projects like Bella Caledonia and National Collective, which might be described as undertaking a thorough ‘denaturing’. But if the question of nature as resources for dominion has been a topic for debate in the environmental humanities, little attention has been paid to this specifically British ‘worlding’ of nature, or to how later constitutional pressures on the UK also mean pressures on this worlding. Andreas Malm’s Fossil Capital (2016), for example, a powerful account of the automation of production in the British industrial revolution, might be related to the automation of ideas of progress pressed during the Scottish Enlightenment, and entrenching a dualism of owning subject and nature as object-world that would drive extraction in empire. Finally, this article suggests that this dualism, and the nature holding it in place, have also been a major target of the ‘wilderness encounters’ that form a large sub-genre in twenty-first century Scottish writing. Such ‘denaturing’ encounters can be read in writers like Alec Finlay, Linda Cracknell, Thomas A. Clark, and Gerry Loose, often disrupting the subject standing over nature, and sometimes explicitly linking this to a disruption of nuclear realism.

The article is devoted to the study of the role of harmony and texture in the process of forming the singer’s performance thinking. The relevance of the research topic is to justify the texture and harmony set of G. Sviridov’s vocal compositions as the basis for the formation of performance thinking. The problem for a vocalist lies in the fact that in the conditions of the complication of the musical language of chamber and vocal music of the 20th century, it becomes difficult to build a hierarchy of artistic image in the unity of vocal and instrumental framework. For a soloist, the texture as a principle of the composer’s organization of a text comes down to their solo melodic line; this is an instrumental category, the measurement of the piano part. Together with melos, instrumentalism constitutes artistic unity expressed through the texture and harmony set. How does the monody in the vocal part interact with the instrumental texture (homophony and harmony)? This aspect is a “stumbling block” for the vocalists who study vocal styles of music by composers of the 20th century. The purpose of the article is to reveal the texture and harmony features of the vocal compositions of G. Sviridov, taking into account their implementation in the performance process. Analysis of the recent studies and publications. In the monograph by A. Sokhor, the main attention is focused on the coverage of the biography in connection with creative activity. The harmonic language of G. Sviridov’s works was analyzed by V. Tsendrovsky [11]. In the works of O. Aleksandrova, the aspects of modern musicological methodology are presented when studying the compositional style of G. Sviridov [2]. However, in the above scientific sources, the issues of the texture and harmony organization that are important for the formation of the performance thinking of singers (including those from China) are not systematically presented and therefore should be the subject of scientific reflection. Discussion. For the baritone, the composer created a multi-genre palette of images in various chamber and vocal compositions of a cyclic type. The works of G. Sviridov are distinguished by deep national basis and the originality of the musical language. The composer inherited a connection with folk-song sources, modal expressiveness, vivid imagery, courage of harmonic principles of thinking. The texture and harmony arrangement of vocal parts is characterized by a combination of common European and folklore parameters. From the arsenal of modern methods of compositional technique, he applies the phonic interpretation of the vertical, pays special attention to timbre intonation as a sound image, speech declamation in the synthesis with the song manner. The melodics in G. Sviridov’s vocal compositions is the leading factor of the style, influencing the texture and harmony and timbre parts of the sound image (the unity of the vocal and instrumental intonation). Together with melos, the instrumentalism constitutes artistic unity, expressed through the texture and harmony set. The substantiation of the concept of texture and harmony set in the context of the singer’s activities as melodic self-identification is seen as important. The main parameters of the texture and harmony set in G. Sviridov’s vocal compositions form the basis for the implementation of the composer’s vocal style. Hence there is a need to include understanding of the foundations of the composer’s text (melodics, mode and harmony, texture) in the performance poetics (timbre, articulation, dynamics, agogics). Examples from certain compositions of Sviridov are indicated: “Spring” from the cycle “Four songs” to the verses of A. Blok as an example of polyharmony (introduction of the side tones into the chords of the tertian structure). The melody of baritone romances is almost always strictly monomodal or pentatonic. The stability of harmony is typical, holding one mode or oscillating around it, tinted by additional tones, comparisons or deviations with the dominance of the tonal basis. Sometimes a multicomponent tone system is complicated by the side tones. Second “overtones” included in such consonance create the effect of a bell manner, a sense of spatiality. The approach to folklore as a special system of thinking emphasizes the national mentality of musical images (Eternity, House, Path, Nature) of G. Sviridov’s works, creating a “close-up” where the poet creates an objective lyrical and epic song on behalf of his Self. Harmony is the basis of composer’s thinking: the colorfulness of the texture and vertical sets determines the instrumental phonism (piano). It entails the need for deep comprehension of the composition foundations (melodics, mode and harmony, texture) through the performance specifics (articulation, dynamics, agogics). The given examples confirm the importance of the texture and harmony parameter in the process of the formation of melodic pitch in the works of foreign-language singers. Having considered the parameters of the texture and harmony set in G. Sviridov’s vocal compositions, it can be argued that without understanding their role in recreating the singer’s figurativeness, the true height of interpretation of the composer’s vocal style is impossible.

The objective of the paper to comprehend a deep implication of what dharma meant to Yudhishthira through the length of historical events related to war and philosophical questioning on the issue. He had to fight through so much in terms of pitting his intuitive understanding of dharma against a whole gamut of mundane ideas of what dharma stood for. For instance, his struggle with his brothers on the complexity of svadhrama and its rejoinder in form of sukshadharma or knowledge of subtle consciousness. His inner conflict continued and there came a time in the last parva, Svargarohana parva, when he just denounced dharma. It was through these trials and tribulations that Yudhishthira was finally able to evolve his own idea of what real truth, conduct, duty, morality and inner consciousness were about. In other words what was true dharma. Through this paper the author attempts to tease out complexities of the philosophical queries that bothered Yudhishthira and also trace his historical trajectory in the quest.
 The method of investigation would include historicizing the text. This means locating our source, the Mahabharata, on a time line and within a geographical expanse so that we get an idea when the logic of dharma mutated and in what particular region. The text had an expansive period of formulation right from the 8th Century BCE to 4th Century CE, that is, what we understand as the Gupta period. But the text had many later regional recensions as well. We are primarily looking at the older Sanskrit version of the text as recorded in V.S.Sukthankar edited Critical edition (Bhandarkar Oriental edition, Poona) of the Mahabharata. The exercise also requires reading of the magnum opus, locating the usage of the term in association with Yudhishthira and raising some significant issues. These may include queries such as what is dharma according to the Mahabharata. Is definition fixed or is it dynamic? Do all people speak of it with the same voice? Is the notion of dharma same for Yuthishthira and his Pandava brothers? Does his wife. Draupadi, subscribe to his idea of dharma? If his notion of dharma changes over time, does it have anything to do with changing consciousness of the society or at least some people within the society? Can we get a sense of a subtle move towards a shift from karma yoga to jnana yoga and finally to bhakti yoga? In this changing paradigm where do we locate the dharma philosophy of Dharmaputra Yudhishthira, especially as there comes a time when he himself begins questioning the idea of dharma? In a sense his character brings out the dilemmas arising out of the differences in meanings and approaches of comprehending the complexities associated with the concept of dharma.
 Another point of our methodology would be to understand the etymology of the term dharma and its location in the ancient language. The Sanskrit root of the word is dhr, 'to support', 'to sustain'. In other words, it means that whereby whatever lives, is sustained, upheld, supported. More often than not, the word dharma in its ancient usage denoted the moral realm in its widest sense, meaning both morality as an ideal— man's eternal quest for the good, the right, the just—as well as the given, actual framework of norms, rules, maxims, principles that guide human action. It was integral to the doctrine of purushartha or that of the four goals of a human being; these being artha (success/material possessions), kama (passion/procreation), dharma (virtue/religious duty), moksha (self-perfection). All the four are intertwined. Throughout the epic we witness the evolution of Yudhishthira’s notion of true dharma. What comes out strongly is his holding fast to the value of nonviolence (anrishṃsya), his identification with the sukshma or subtle nature of dharma, his insistence on constricted use of brute force as a part of Kshatriya dharma, his ultimate benevolence towards his family and people. These were actually revealed to be the cause of his indisputable success in Dharma’s recurrent tests. Somewhere by the end of the epic, Yudhishthira’s error in entering into the game of dice, getting in conflict with his brothers on the issue of his duty and not being able to answer Draupadi’s queries initially appear as stepping stones in self-realization to a deeper understanding of what dharma as duty, conduct, search for truth and morality were all about. The orderly world of dharma, which was so central to his character, was eventually arrived at only through repeated trials and tribulations

In philosophy of religion, there are few more frequently visited topics than the problem of evil, which has attracted considerable interest since the time of Epicurus (341-270 BCE). It is well known that the problem of evil involves responding to the apparent tension between 1) belief in the existence of a good, all powerful, all knowing God and 2) the existence of evil—such as personal suffering embodied in the experience of cancer. While a great deal has been written concerning abstract philosophical theories that academics use to explain the existence of evil, much less has been written about how religious lay people make sense of evil and suffering. What explanations, meanings, and perceptions do they hold concerning the religious significance of evil? What can theologians and philosophers learn from these lay experiences? Our interdisciplinary team designed an experiment to identify the religious significance that personal suffering held for a group of religious cancer sufferers. We interviewed twenty-nine self-identified evangelical Christians who had received a cancer diagnosis at some point in their lives for our experiment. Since all interviewees identified as Christians, it was expected that they would assent to belief in a theistic God. It was also expected that each interviewee would assent the existence of evil and see their cancer experience as a dramatic and personal instance of an evil event. The explicit existential threat of cancer guarantees that the individual has much at stake in the experience. Furthermore, the pain and suffering that typically accompanies either the cancer itself or cancer treatments make it a compelling example of evil experienced in a very personal way. Finally, even when successfully treated, the ongoing threat of potentially fatal recurrence looms over the sufferer for years to come. We asked 17 questions related to the religious significance of their cancer experience in each interview and coded these interviews looking for five distinct types of explanations for/meaning of evil: trusting God in mystery, free will, moral development, spiritual growth, and growth in human relationships/community. These categories were meant to correspond loosely to five philosophical responses to the existence of evil.Our interviews included several important results. First, 79% of interviewees had at least one answer that fit into the ‘trust God in mystery’ category of responses with 48% using this category of responses as their most frequently cited theme. This result could be interpreted as a kind of generic theodical response: God has a good, but unknown reason for allowing evil/suffering. Alternatively, another possible interpretation is that at least some of these interviewees intuited something similar to skeptical theism, since it claims that if one understands the type of God proposed by theism and possesses an accurate view of human cognitive capacities, it is apparent that there is no real tension to be resolved between theism and the existence of evil. Some of our interviewees seemed to believe not only that the answer to why evil exists is mysterious, but that they simply could not have the necessary perspective to judge what kinds of purposes God might have for allowing this painful episode in their lives.While it was unsurprising that religious sufferers would find it important to trust God in ambiguous difficult circumstances, more surprisingly, we found that 52% of our respondents did not judge that their cancer experience was at all in tension with their religious beliefs. Whereas a broad range of philosophers and theologians acknowledge that there is at least an apparent conflict between the existence of a good, all-powerful God and the existence of evil, most of our interviewees did not even perceive an apparent tension between theistic beliefs and their painful cancer experiences that would be in need of additional reconciliation.There are at least two ways this result might be interpreted. First, our interviewees might hold additional beliefs that make the existence of evil easier for them to accept. After all, these interviewees were not ‘bare theists’ who held only to the existence of God, but presumably held a broad range of religious beliefs which may already serve to reconcile the existence of evil: that growing closer to God is more important than earthly life itself, that in evil in this life allows us a greater appreciation of a blessed eternity, or simply that ‘God works for our good in mysterious ways.’ Thus, a fully developed Christian worldview may already accommodate the existence of evil in a way not fully appreciated by philosophers.Another possible interpretation is that at least some of our interviewees were not adequately reflective to perceive the tension between their religious beliefs and their experience of suffering. There is at least some reason to doubt this explanation as an overarching interpretation of this result since our interviewees were generally well educated with the median participant holding at least a Bachelor’s degree, and most were ongoing participants in a cancer support group ensuring long-term ongoing engagement with their cancer experience.A final significant finding is that a high portion of our interviewees, 83% reported specific examples of beneficial personal growth—moral, spiritual, or relational— that resulted from their cancer experience. When asked about their cancer experience’s broad effect upon their lives in these areas they volunteered at least one example of a benefit they received in these areas. Depending on one’s accompanying value theory and whether such benefits might have been otherwise achieved, they might provide a morally sufficient reason for the existence of suffering. Our interviewees frequently described experiencing the kind of benefits at the heart of John Hick’s soul making theodicy and Eleonore Stump’s ‘spiritual growth’ theodicy, providing at least some corroborating evidence for such views. Experiences common to our interviewees were similar to what such theodicies would predict.

Abstract In this essay, I suggest that Spinoza acknowledges a distinction between formal reality that is infinite and timelessly eternal and formal reality that is non-infinite (i. e., finite or indefinite) and non-eternal (i. e., enduring). I also argue that if, in Spinoza’s system, only intelligible causation is genuine causation, then infinite, timelessly eternal formal reality cannot cause non-infinite, non-eternal formal reality. A denial of eternal-durational causation generates a puzzle, however: if no enduring thing – not even the sempiternal, indefinite individual composed of all finite, enduring things – is caused by the infinite, eternal substance, then how can Spinoza consistently hold that the one infinite, eternal substance is the cause of all things and that all things are modes of that substance? At the end of this essay, I sketch how Spinoza could deny eternal-durational causation while still holding that an infinite, eternal God is the cause of all things and that all things are modes. I develop the interpretation more in the companion essay.1 1 In “Spinoza’s Monism II,” in the next issue of this journal.

Abstract Waqf is a good deed dedicated by waqif (the person who gives waqf) to his property to nadlir (administrators / recipients of waqf) so that the object can be used by the general public. After the waqf pledge was stated by waqif, then from that moment the ownership of the object was moved to Allah, meaning that the general public now has the right to benefit the object that is represented (mauquuf). The concept that is commonly understood by society as told by the jurists (jurisprudence experts) in some literacies, that waqf is holding back property and using it in the way of Allah, said Sayyid Sabiq in his Sunnah fiqh. On the other hand this opinion is reinforced by the hadith narrated by Ibn Umar whose hadith chunks state: "If you want to, forgive the land and give the results. Then Umar converted his land in Khaibar with the understanding that it should not be sold, granted and inherited". From the statement of the hadith, the understanding was that waqf was eternal and not limited by time (ta’biid - forever). But in other literacy, it was found a statement that waqf may be limited by time (muaqqot), this opinion was stated by Imam Malik. This means that people may endow their land for a certain period of time. And even this, by him is considered legitimate as a waqf contract that is not limited by time. This paper tries to look at these two opinions and analyze them and conclude to draw the red thread caused by the law. Keywords: Endowments, Time Limits Abstrak Wakaf adalah sebuah amal shalih yang didedikasikan oleh waqif (orang yang memberikan wakaf) terhadap harta bendanya kepada nadlir (pengurus/penerima wakaf) agar benda itu bisa dimanfaatkan oleh masyarakat umum. Setelah ikrar wakaf itu dinyatakan oleh waqif, maka mulai saat itu pindahlah kepemilikan benda itu kepada Allah, artinya masyarakat umumlah yang sekarang ini memiliki hak atas manfaat benda yang diwakafkan (mauquuf). Konsep yang umum dipahami oleh masyarakat sebagai dituturkan oleh para fuqaha (ahli fiqih) dalam beberapa literasinya, bahwa wakaf adalah menahan harta dan memanfaatkannya di jalan Allah, demikian disampaikan oleh Sayyid Sabiq dalam fiqih sunnahnya. Di sisi lain pendapat ini diperkuat oleh hadist yang diriwayatkan oleh Ibnu Umar yang potongan hadist itu menyatakan :”Jika engakau mau, wakafkanlah tanah itu dan sedekahkanlah hasilnya. Lalu Umar mewakafkan tanahnya di Khaibar itu dengan pengertian tidak boleh dijual, dihibahkan dan diwariskan”. Dari keterangan hadist itu diambil pengertian bahwa wakaf bersifat abadi dan tidak dibatasi oleh waktu (ta’biid - selama-lamanya). Jurnal Iqtisad: Reconstruction of Justice and Welfare for Indonesia – Vol. 6, No 1 (2019) p-ISSN: 2303-3223; e-ISSN: 2621-640X Analisa Pendapat Ulama .... 2 Kholid Masyhari Namun dalam literasi lain ditemukan pernyataan bahwa wakaf boleh dibatasi dengan waktu (muaqqot), pendapat ini dikemukakan oleh Imam Malik. Artinya orang boleh mewakafkan tanahnya dengan jangka waktu tertentu. Dan inipun, olehnya dinilai sah akadnya sebagaimana wakaf yang tidak dibatasi dengan waktu. Tulisan ini mencoba menilik dua pendapat tersebut dan menganalisanya serta menyimpulkannya untuk menarik benang merah akibat hukum yang ditimbulkannya. Kata Kunci: Wakaf, Batasan Waktu

Mac, Carrie. The Gryphon Project. 2009. Puffin Canada. Print. A lot happens in the first 6-page chapter. We are introduced to a small and suitably multicultural clique of teenage friends with cute nicknames: Phoenix (Phee); her slightly older brother Gryphon (Gryph); his buddies Saul, Huy, Tariq; Phee’s best friend Nadia who is also Saul’s girlfriend; and Nadia’s younger brother Neko, the tag-along clique mascot. Also, we meet Phee and Gryph’s seemingly bland background of a family - a mom who spends evenings going over work files, a United Church minister Dad, and a cute younger sister. The story begins with Phoenix lamenting the souring of her formerly idyllic relationship with Gryph. While she wonders whether his sudden change from “perfect big brother” to “just an asshole who lived in her house” is because of drugs, his major athletic sponsorship contract with the Chrysalis corporation, or just being a teenager, the reader might well wonder if this will just be another generic story of teenage angst and relationship drama holding little promise of creativity or challenging ideas. Fortunately, the last sentence of Chapter One catches our attention: “fifteen years ago tomorrow, Phoenix had died. For the first time… and the Chrysalis corporation had brought her back from the dead.” The next 275-odd pages are certainly filled with a lot of the usual teenage concerns: why does my brother hate me? Does my boyfriend really love me? My little sister is really annoying sometimes. My parents just don’t get me, etc, etc. However, there is an underlying; not-so-far-fetched technological advance called “reconning” that adds a fascinating moral and ethical tension. Carrie Mac embeds this ability to bring people back to life so deeply into this fictional society that the reader only slowly realises the main theme of the novel is actually the exploration of how death affects the way we live our lives and how the sudden discovery of a way to cheat death might be handled. Of course, the immediate thought is that eliminating death could be nothing but good – no more sorrow, no more angst about making mistakes, endless time to iron out mistakes in relationships. But would eternal life for everyone be desirable? And if limits were necessary, who would decide on and then control those limits (e.g. a private corporation, churches, government)? How would our actions change if we knew we had three “recons” left or that we had been born into a segment of society where the so-called “importance” of our parents’ occupations dictated whether we were allocated three, two, one, or even no recons? How would we react if we suddenly discovered that our banal family in our boring suburb and our seemingly pointless education system was actually part of the privileged elite and a whole world of poverty, violence, and a lack of recons existed just kilometres away? Would having three deaths make us more curious about death and more willing to take on risk, or would we value life even more? The surface story in The Gryphon Project is enthralling enough as Phoenix and Nadia slowly unravel the mystery of the older boys’ strange behaviour and ominous secrecy. The underlying theme, however, makes this a thought-provoking exploration into the meaning of life and how the sudden ability to override death would change us. I suspect many readers could enjoy this book just for the surface story of adventure but anyone who even occasionally gives thought to the meaning of life and social justice would really enjoy the additional and challenging layers. Highly recommended: 4 out of 4 starsReviewer: David SulzDavid is a librarian at the University of Alberta working mostly with scholars in Economics, Religious Studies, and Social Work. His university studies included: Library Studies, History, Elementary Education, Japanese, and Economics. On the education front, he taught various grades and subjects for several years in schools as well as museums. His interest in Japan and things Japanese stands above his other diverse interests.

1. Make a list of things to do2. Copy list of things left undone from previous list3. Add items to list of new things needing to be done4. Add some of the things already done from previous list and immediately cross off so as to put off the feeling of an interminable list of never accomplishable tasks5. Finish writing list and sit back feeling an overwhelming sense of listlessnessIt started so well. Get up: make list: get on. But lists can breed listlessness. It can’t always be helped. The word “list” referring to a sequence of items comes from the Italian and French words for “strip”—as in a strip of material. The word “list” that you find in the compound “listlessness” comes from the old English word for pleasing (to list is to please and to desire). To be listless is to be without desire, without the desire to please. The etymologies of list and listless don’t correspond but they might seem to conspire in other ways. Oh, and by the way, ships can list when their balance is off.I list, like a ship, itemising my obligations to job, to work, to colleagues, to parenting, to family: write a reference for such and such; buy birthday present for eighty-year-old dad; finish article about lists – and so on. I forget to add to the list my necessary requirements for achieving any of this: keep breathing; eat and drink regularly; visit toilet when required. Lists make visible. Lists hide. I forget to add to my list all my worries that underscore my sense that these lists (or any list) might require an optimism that is always something of a leap of faith: I hope that electricity continues to exist; I hope my computer will still work; I hope that my sore toe isn’t the first sign of bodily paralysis; I hope that this heart will still keep beating.I was brought up on lists: the hit parade (the top one hundred “hit” singles); football leagues (not that I ever really got the hang of them); lists of kings and queens; lists of dates; lists of states; lists of elements (the periodic table). There are lists and there are lists. Some lists are really rankings. These are clearly the important lists. Where do you stand on the list? How near the bottom are you? Where is your university in the list of top universities? Have you gone down or up? To list, then, for some at least is to rank, to prioritise, to value. Is it this that produces listlessness? The sense that while you might want to rank your ten favourite films in a list, listing is something that is constantly happening to you, happening around you; you are always in amongst lists, never on top of them. To hang around the middle of lists might be all that you can hope for: no possibility of sudden lurching from the top spot; no urgent worries that you might be heading for demotion too quickly.But ranking is only one aspect of listing. Sometimes listing has a more flattening effect. I once worked as a cash-in-hand auditor (in this case a posh name for someone who counts things). A group of us (many of whom were seriously stoned) were bussed to factories and warehouses where we had to count the stock. We had to make lists of items and simply count what there was: for large items this was relatively easy, but for the myriad of miniscule parts this seemed a task for Sisyphus. In a power-tool factory in some unprepossessing town on the outskirts of London (was it Slough or Croydon or somewhere else?) we had to count bolts, nuts, washers, flex, rivets, and so on. Of course after a while we just made it up—guesstimates—as they say. A box of thousands of 6mm metal washers is a homogenous set in a list of heterogeneous parts that itself starts looking homogenous as it takes its part in the list. Listing dedifferentiates in the act of differentiating.The task of making lists, of filling-in lists, of having a list of tasks to complete encourages listlessness because to list lists towards exhaustiveness and exhaustion. Archives are lists and lists are often archives and archived. Those that work on lists and on archives constantly battle the fatigue of too many lists, of too much exhaustiveness. But could exhaustion be embraced as a necessary mood with which to deal with lists and archives? Might listlessness be something of a methodological orientation that has its own productivity in the face of so many lists?At my university there resides an archive that can appear to be a list of lists. It is the Mass-Observation archive, begun at the end of 1936 and, with a sizeable hiatus in the 1960s and 1970s, is still going today. (For a full account of Mass-Observation, see Highmore, Everyday Life chapter 6, and Hubble; for examples of Mass-Observation material, see Calder and Sheridan, and Highmore, Ordinary chapter 4; for analysis of Mass-Observation from the point of view of the observer, see Sheridan, Street, and Bloome. The flavour of the project as it emerges in the late 1930s is best conveyed by consulting Mass-Observation, Mass-Observation, First Year’s Work, and Britain.) It was begun by three men: the filmmaker Humphrey Jennings, the poet and sociologist Charles Madge, and the ornithologist and anthropologist-of-the-near Tom Harrisson. Both Jennings and Madge were heavily involved in promoting a form of social surrealism that might see buried forces in the coincidences of daily life as well as in the machinations and contingency of large political and social events (the abdication crisis, the burning of the Crystal Palace—both in late 1936). Harrisson brought a form of amateur anthropology with him that would scour football crowds, pub clientele, and cinema queues for ritualistic and symbolic forms. Mass-Observation quickly recruited a large group of voluntary observers (about a thousand) who would be “the meteorological stations from whose reports a weather-map of popular feeling can be compiled” (Mass-Observation, Mass-Observation 30). Mass-Observation combined the social survey with a relentless interest in the irrational and in what the world felt like to those who lived in it. As a consequence the file reports often seem banal and bizarre in equal measure (accounts of nightmares, housework routines, betting activities). When Mass-Observation restarted in the 1980s the surrealistic impetus became less pronounced, but it was still there, implicit in the methodology. Today, both as an on-going project and as an archive of previous observational reports, Mass-Observation lives in archival boxes. You can find a list of what topics are addressed in each box; you can also find lists of the contributors, the voluntary Mass-Observers whose observations are recorded in the boxes. What better way to give you a flavour of these boxes than to offer you a sample of their listing activities. Here are observers, observing in 1983 the objects that reside on their mantelpieces. Here’s one:champagne cork, rubber band, drawing pin, two hearing aid batteries, appointment card for chiropodist, piece of dog biscuit.Does this conjure up a world? Do we have a set of clues, of material evidence, a small cosmology of relics, a reduced Wunderkammer, out of which we can construct not the exotic but something else, something more ordinary? Do you smell camphor and imagine antimacassars? Do you hear conversations with lots of mishearing? Are the hearing aid batteries shared? Is this a single person living with a dog, or do we imagine an assembly of chiropodist-goers, dog-owners, hearing aid-users, rubber band-pingers, champagne-drinkers?But don’t get caught imagining a life out of these fragments. Don’t get stuck on this list: there are hundreds to get through. After all, what sort of an archive would it be if it included a single list? We need more lists.Here’s another mantelpiece: three penknives, a tube of cement [which I assume is the sort of rubber cement that you get in bicycle puncture repair kits], a pocket microscope, a clinical thermometer.Who is this? A hypochondriacal explorer? Or a grown-up boy-scout, botanising on the asphalt? Why so many penknives? But on, on... And another:1 letter awaiting postage stamp1 diet book1 pair of spare spectacles1 recipe for daughter’s home economics1 notepad1 pen1 bottle of indigestion tablets1 envelope containing 13 pence which is owed a friend1 pair of stick-on heels for home shoe repairing session3 letters in day’s post1 envelope containing money for week’s milk bill1 recipe cut from magazine2 out of date letters from schoolWhat is the connection between the daughter’s home economics recipe and the indigestion tablets? Is the homework gastronomy not quite going to plan? Or is the diet book causing side-effects? And what sort of financial stickler remembers that they owe 13p; even in 1983 this was hardly much money? Or is it the friend who is the stickler? Perhaps this is just prying...?But you need more. Here’s yet another:an ashtray, a pipe, pipe tamper and tobacco pouch, one decorated stone and one plain stone, a painted clay model of an alien, an enamelled metal egg from Hong Kong, a copper bracelet, a polished shell, a snowstorm of Father Christmas in his sleigh...Ah, a pipe smoker, this much is clear. But apart from this the display sounds ritualistic – one stone decorated the other not. What sort of religion is this? What sort of magic? An alien and Santa. An egg, a shell, a bracelet. A riddle.And another:Two 12 gauge shotgun cartridges live 0 spread Rubber plantBrass carriage clockInternational press clock1950s cigarette dispenser Model of Panzer MKIV tankWWI shell fuseWWI shell case ash tray containing an acorn, twelve .22 rounds of ammunition, a .455 Eley round and a drawing pinPhoto of Eric Liddell (Chariots of Fire)Souvenir of Algerian ash tray containing marbles and beach stonesThree 1930s plastic duck clothes brushesLetter holder containing postcards and invitations. Holder in shape of a cow1970s Whizzwheels toy carWooden box of jeweller’s rottenstone (Victorian)Incense holderWorld war one German fuse (used)Jim Beam bottle with candle thereinSol beer bottle with candle therein I’m getting worried now. Who are these people who write for Mass-Observation? Why so much military paraphernalia? Why such detail as to the calibrations? Should I concern myself that small militias are holding out behind the net curtains and aspidistra plants of suburban England?And another:1930s AA BadgeAvocado PlantWooden cat from MexicoKahlua bottle with candle there in1950s matchbook with “merry widow” cocktail printed thereonTwo Britain’s model cannonOne brass “Carronade” from the Carron Iron Works factory shopPhotography pass from Parkhead 12/11/88Grouse foot kilt pinBrass incense holderPheasant featherNovitake cupBlack ash tray with beach pebbles there inFull packet of Mary Long cigarettes from HollandPewter cocktail shaker made in ShanghaiI’m feeling distance. Who says “there in” and “there on?” What is a Novitake cup? Perhaps I wrote it down incorrectly? An avocado plant stirs memories of trying to grow one from an avocado stone skewered in a cup with one “point” dunked in a bit of water. Did it ever grow, or just rot? I’m getting distracted now, drifting off, feeling sleepy...Some more then – let’s feed the listlessness of the list:Wood sculpture (Tenerife)A Rubber bandBirdJunior aspirinToy dinosaur Small photo of daughterSmall paint brushAh yes the banal bizarreness of ordinary life: dinosaurs and aspirins, paint brushes and rubber bands.But then a list comes along and pierces you:Six inch piece of grey eyeliner1 pair of nail clippers1 large box of matches1 Rubber band2 large hair gripsHalf a piece of cough candy1 screwed up tissue1 small bottle with tranquillizers in1 dead (but still in good condition) butterfly (which I intended to draw but placed it now to rest in the garden) it was already dead when I found it.The dead butterfly, the tranquillizers, the insistence that the mantelpiece user didn’t actually kill the butterfly, the half piece of cough candy, the screwed up tissue. In amongst the rubber bands and matches, signs of something desperate. Or maybe not: a holding on (the truly desperate haven’t found their way to the giant tranquillizer cupboard), a keeping a lid on it, a desire (to draw, to place a dead butterfly at rest in the garden)...And here is the methodology emerging: the lists works on the reader, listing them, and making them listless. After a while the lists (and there are hundreds of these lists of mantle-shelf items) begin to merge. One giant mantle shelf filled with small stacks of foreign coins, rubber bands and dead insects. They invite you to be both magical ethnographer and deadpan sociologist at one and the same time (for example, see Hurdley). The “Martian” ethnographer imagines the mantelpiece as a shrine where this culture worships the lone rubber band and itinerant button. Clearly a place of reliquary—on this planet the residents set up altars where they place their sacred objects: clocks and clippers; ammunition and amulets; coins and pills; candles and cosmetics. Or else something more sober, more sombre: late twentieth century petite-bourgeois taste required the mantelpiece to hold the signs of aspirant propriety in the form of emblems of tradition (forget the coins and the dead insects and weaponry: focus on the carriage clocks). And yet, either way, it is the final shelf that gets me every time. But it only got me, I think, because the archive had worked its magic: ransacked my will, my need to please, my desire. It had, for a while at least, made me listless, and listless enough to be touched by something that was really a minor catalogue of remainders. This sense of listlessness is the way that the archive productively defeats the “desire for the archive.” It is hard to visit an archive without an expectation, without an “image repertoire,” already in mind. This could be thought of as the apperception-schema of archival searching: the desire to see patterns already imagined; the desire to find the evidence for the thought whose shape has already formed. Such apperception is hard to avoid (probably impossible), but the boredom of the archive, its ceaselessness, has a way of undoing it, of emptying it. It corresponds to two aesthetic positions and propositions. One is well-known: it is Barthes’s distinction between “studium” and “punctum.” For Barthes, studium refers to a sort of social interest that is always, to some degree, satisfied by a document (his concern, of course, is with photographs). The punctum, on the other hand, spills out from the photograph as a sort of metonymical excess, quite distinct from social interest (but for all that, not asocial). While Barthes is clearly offering a phenomenology of viewing photographs, he isn’t overly interested (here at any rate) with the sort of perceptional-state the viewer might need to be in to be pierced by the puntum of an image. My sense, though, is that boredom, listlessness, tiredness, a sort of aching indifference, a mood of inattentiveness, a sense of satiated interest (but not the sort of disinterest of Kantian aesthetics), could all be beneficial to a punctum-like experience. The second aesthetic position is not so well-known. The Austrian dye-technician, lawyer and art-educationalist Anton Ehrenzweig wrote, during the 1950s and 1960s, about a form of inattentive-attention, and a form of afocal-rendering (eye-repelling rather than eye-catching), that encouraged eye-wandering, scanning, and the “‘full’ emptiness of attention” (Ehrenzweig, The Hidden Order 39). His was an aesthetics attuned to the kind of art produced by Paul Klee, but it was also an aesthetic propensity useful for making wallpaper and for productively connecting to unconscious processes. Like Barthes, Ehrenzweig doesn’t pursue the sort of affective state of being that might enhance such inattentive-attention, but it is not hard to imagine that the sort of library-tiredness of the archive would be a fitting preparation for “full emptiness.” Ehrenzweig and Barthes can be useful for exploring this archival mood, this orientation and attunement, which is also a disorientation and mis-attunement. Trawling through lists encourages scanning: your sensibilities are prepared; your attention is being trained. After a while, though, the lists blur, concentration starts to loosen its grip. The lists are not innocent recipients here. Shrapnel shards pull at you. You start to notice the patterns but also the spaces in-between that don’t seem to fit sociological categorisations. The strangeness of the patterns hypnotises you and while the effect can generate a sense of sociological-anthropological homogeneity-with-difference, sometimes the singularity of an item leaps out catching you unawares. An archive is an orchestration of order and disorder: however contained and constrained it appears it is always spilling out beyond its organisational structures (amongst the many accounts of archives in terms of their orderings, see Sekula, and Stoler, Race and Along). Like “Probate Inventories,” the mantelpiece archive presents material objects that connect us (however indirectly) to embodied practices and living spaces (Evans). The Mass-Observation archive, especially in its mantelpiece collection, is an accretion of temporalities and spaces. More crucially, it is an accumulation of temporalities materialised in a mass of spaces. A thousand mantelpieces in a thousand rooms scattered across the United Kingdom. Each shelf is syncopated to the rhythms of diverse durations, while being synchronised to the perpetual now of the shelf: a carriage clock, for instance, inherited from a deceased parent, its brass detailing relating to a different age, its mechanism perpetually telling you that the time of this space is now. The archive carries you away to a thousand living rooms filled with the momentary (dead insects) and the eternal (pebbles) and everything in-between. Its centrifugal force propels you out to a vast accrual of things: ashtrays, rubber bands, military paraphernalia, toy dinosaurs; a thousand living museums of the incidental and the memorial. This vertiginous archive threatens to undo you; each shelf a montage of times held materially together in space. It is too much. It pushes me towards the mantelshelves I know, the ones I’ve had a hand in. Each one an archive in itself: my grandfather’s green glass paperweight holding a fragile silver foil flower in its eternal grasp; the potions and lotions that feed my hypochondria; used train tickets. Each item pushes outwards to other times, other spaces, other people, other things. It is hard to focus, hard to cling onto anything. Was it the dead butterfly, or the tranquillizers, or both, that finally nailed me? Or was it the half a cough-candy? I know what she means by leaving the remnants of this sweet. You remember the taste, you think you loved them as a child, they have such a distinctive candy twist and colour, but actually their taste is harsh, challenging, bitter. There is nothing as ephemeral and as “useless” as a sweet; and yet few things are similarly evocative of times past, of times lost. Yes, I think I’d leave half a cough-candy on a shelf, gathering dust.[All these lists of mantelpiece items are taken from the Mass-Observation archive at the University of Sussex. Mass-Observation is a registered charity. For more information about Mass-Observation go to http://www.massobs.org.uk/]ReferencesBarthes, Roland. Camera Lucida. Translated by Richard Howard. London: Fontana, 1984.Calder, Angus, and Dorothy Sheridan, eds. Speak for Yourself: A Mass-Observation Anthology 1937–1949. Oxford: Oxford UP, 1985.Ehrenzweig, Anton. The Psychoanalysis of Artistic Vision and Hearing: An Introduction to a Theory of Unconscious Perception. Third edition. London: Sheldon Press, 1965. [Originally published in 1953.]---. The Hidden Order of Art. London: Paladin, 1970.Evans, Adrian. “Enlivening the Archive: Glimpsing Embodied Consumption Practices in Probate Inventories of Household Possessions.” Historical Geography 36 (2008): 40-72.Highmore, Ben. Everyday Life and Cultural Theory. London: Routledge, 2002.---. Ordinary Lives: Studies in the Everyday. Abingdon: Routledge, 2011.Hubble, Nick. Mass-Observation and Everyday Life: Culture, History, Theory, Houndmills and New York: Palgrave, 2006.Hurdley, Rachel. “Dismantling Mantelpieces: Narrating Identities and Materializing Culture in the Home.” Sociology 40, 4 (2006): 717-733Mass-Observation. Mass-Observation. London: Fredrick Muller, 1937.---. First Year’s Work 1937-38. London: Lindsay Drummond, 1938.---. Britain. Harmondsworth: Penguin, 1939.Sekula, Allan. “The Body and the Archive.” October 39 (1986): 3-64.Sheridan, Dorothy, Brian Street, and David Bloome. Writing Ourselves: Mass-Observation and Literary Practices. Cresskill, New Jersey: Hampton Press, 2000.Stoler, Ann Laura. Race and the Education of Desire: Foucault’s History of Sexuality and the Colonial Order of Things. Durham and London: Duke UP, 1995. Stoler, Ann Laura. Along the Archival Grain: Epistemic Anxieties and Colonial Common Sense. Princeton: Princeton UP, 2009.

Postmodernity, as is its wont, conjures up new ways of thinking about everything, and it is no different with ideas about space. One such analysis is the idea of 'heterotopias'. Published in the French journal Architecture-Mouvement-Continuité under the title 'Des Espaces Autres', and subsequently published in English as 'Of Other Spaces' in 1986 was an essay written by Michel Foucault in the mid-sixties (see Soja). In it, he coined the notion of heterotopias -- 'absolutely Other and differentiated social Spaces'. The ideas he presented formed the basis of contemporary writings on the nature of space -- with many authors using it as a way into examining 'postmodern spacings'. Given that the Internet may be the archetypical postmodern space, how useful then is the idea of heterotopias in considering cyberspace? In his essay, Foucault contrasted his notion of Utopias -- idealised conceptions of society, impossible to locate in reality -- with the idea of heterotopias. These, he suggested, were Other spaces; socially constructed counter-sites: There also exist, and this is probably true for all cultures and all civilisations, real and effective spaces which are outlined in the very institution of society, but which constitute a sort of counter-arrangement, of effectively realised utopia, in which all the real arrangements, all the other real arrangements that can be found within society, are at one and the same time represented, challenged and overturned: a sort of place that lies outside all places and yet is actually localizable. (Foucault 351) Foucault went on to present examples of heterotopias, and a set of principles which govern their existence; a kind of heterotopology. He suggested that every human culture is made up of heterotopias and in their description persists implicit social, moral and political oppositions such as private/public or pleasure/work. He initially generalised two types of heterotopia. There are heterotopias of crisis, such as the boarding school or military service, where young men were banished to experience their initial adolescent sexuality. And heterotopias of deviance, such as rest homes, clinics and prisons where those considered abnormal could be spatially isolated. Foucault also suggested that society can reshape existing heterotopias, so that they function in very different ways. The cemetery, for example, has changed from being a place of little importance, to one that is revered -- as western atheism has placed more emphasis on the dead body in contrast to older religious societies, whose understanding encompassed ideas of resurrection, and de-emphasised the physical container. Similarly, a heterotopia can juxtapose several contradictory spaces in a single real place. Such a place is the cinema, where many social spaces exist in the one physical location -- the two-dimensional screen projecting a three-dimensional space for the pleasure of a real life audience. Of course, heterotopias have a relationship to time. Places like museums and fairs can be defined by their respective biases towards chronology. A museum leans towards the eternal, a fair towards the transitory. As well, heterotopias contain within their spaces a system of opening and closing that isolates them -- and excludes those without the necessary permission to enter. Or only accepts those who have been forced into its confines. Finally, heterotopias have a function which places them between opposite poles. They create "a space of illusion that reveals how all of space is more illusory". And they form a space of compensation -- one that contrasts the utopias that otherwise exist. To Foucault then, heterotopias are conceived as socially defined spaces that embrace material and immaterial, and yet are located outside of all other places -- even though it may be possible to indicate their position 'in reality'. Indeed, his most concrete example may in fact be that of the boat, a floating space searching for new colonies -- themselves imagined heterotopias that represent most clearly the Other. With that example in mind, we can briefly explore the idea of framing the Internet as a heterotopic space. If we take as a given that the new communications and computing technologies have resulted in the formation of new social spaces, it is a relatively straightforward task to map this so-called cyberspace as a heterotopia. Some, such as McKenzie Wark, have done just that. Without holding cyberspace up to each heterotopic principle in detail, it is apparent that, at first blush, cyberspace contradicts none of the previously described Foucauldian principles. Cyberspace handily embraces notions of the other, limits access and presents contradictions of purpose, illusion, the imagination and deviancy. The romantic ideal of cyberspace as the Other World, conjured up in countless science fiction novels and articles in the popular press seems to confirm its heterotopic status. On closer inspection though, some (none too) subtleties emerge. Initially, cyberspace should not be thought of as a single space. Whilst the network is a kind of malleable, expandable, linked unity, the actual social spaces that result from its amorphous being are many in number and vary in both quantity and quality. The early cyberspatial constructs range from sex-based chat-rooms to commodified digital libraries and embrace almost every spatial possibility in between. Thus, not only can cyberspace as a whole be considered a heterotopia, but within cyberspace itself there must exist heterotopias -- and indeed utopias. Within this larger 'other' space, there must be a mosaic of normality and deviance, imagined and real, juxtaposed and otherwise, that reflects the social relations emerging in cyberspace. Within the colony of the Internet, there is an emerging complexity still to be explored. More widely though, the very idea of heterotopias suggests a problem with the definition of 'other'. Foucault's initial contrast between utopia and heterotopia was not particularly detailed and provided few clues as to how to locate the essence of difference. Whilst it is tempting to use the term 'heterotopia' as a catchcry for new conceptions of spatialisation, as a kind of postmodern reframing of space embracing generic notions of 'Other', it is perhaps a simplistic approach that produces little. As Benjamin Genocchio points out, "scouring the absolute limits of imagination, the question then becomes: what cannot be designated a heterotopia? It follows that the bulk of these uncritical applications of the term as a discontinuous space of impartial/resistant use must be viewed as problematic" (40). Or in this context, bluntly, what can be gained from suggesting that cyberspace is a heterotopia -- or even a heterotopic set? The key lies perhaps in Foucault's final principle of heterotopia: Finally, the last characteristic of heterotopias is that they have, in relation to the rest of space, a function that takes place between two opposite poles. On the one hand they perform the task of creating a space of illusion that reveals how all of space is more illusory, all the locations within which life is fragmented. On the other, they have the function of forming another space, another real space, as perfect, meticulous and well-arranged as ours is disordered, ill-conceived and in a sketchy state. This heterotopia is not one of illusion but of compensation, and I wonder if it is not somewhat in this manner that certain colonies have functioned. (Foucault 356) The suggestion here is that a heterotopian framing for an observation of cyberspace can be valuable. For example, the character of cyberspace -- the different social and individual constructs that are becoming visible in the so-called virtual communities -- forces us to reflect upon the other spaces that exist in our societies. The nature of the new spaces gives us overt clues as to the construction of our existing societies. Further, cyberspace is a new space -- a compensatory space, which exists in contrast to that initial reflective realm. Moreover, this particular new space has characteristics that allow it new freedoms of construction. Its lack of material constraints give rise to new ideas about risk, consequence and relationship. The ease with which rules (expressed entirely in malleable software schemes) can be changed alters ideas of existing social mores. And there are myriad possibilities, both intended and accidental, which will unfold as the power of the new technologies becomes apparent. It is early days yet. If the history of the Internet is paralleled to that of the motorcar, we live in an era just before Henry Ford introduced the Model T. As the story of cyberspace unfolds, new spatial conceptions -- new heterotopias -- will emerge that give rise to different social possibilities. Perhaps this is the point of heterotopias. Not that they exist as a way of categorising, but that as a way of examining social spaces, they give rise to new discourses about what those spaces are, how they arise and what they may mean. New discourses about knowledge, power and society. Which ultimately are reflected in the constitution of our human relationships. Just as the colonisation of the new world eventually shattered established western social conventions and changed the shape of the western world, the settlement of cyberspace may do the same. References Foucault, Michel. "Of Other Spaces: Utopias and Heterotopias." Rethinking Architecture. Ed. Edmund Leach. London: Routledge, 1997. Genocchio, Benjamin. "Discourse, Discontinuity, Difference: The Question of 'Other' Spaces." Postmodern Cities and Spaces. Eds. Sophie Watson and Katherine Gibson. Cambridge: Blackwell, 1995. Soja, Edward. "Heterotopologies: A Remembrance of Other Spaces in the Citadel-LA." Postmodern Cities and Spaces. Eds. Sophie Watson and Katherine Gibson. Cambridge: Blackwell, 1995. Citation reference for this article MLA style: Sherman Young. "Of Cyber Spaces: The Internet & Heterotopias." M/C: A Journal of Media and Culture 1.4 (1998). [your date of access] <http://www.uq.edu.au/mc/9811/hetero.php>. Chicago style: Sherman Young, "Of Cyber Spaces: The Internet & Heterotopias," M/C: A Journal of Media and Culture 1, no. 4 (1998), <http://www.uq.edu.au/mc/9811/hetero.php> ([your date of access]). APA style: Sherman Young. (1998) Of cyber spaces: the Internet & heterotopias. M/C: A Journal of Media and Culture 1(4). <http://www.uq.edu.au/mc/9811/hetero.php> ([your date of access]).

Food is not a trifling matter on Japanese television. More visible than such cultural staples as sumo and enka, food-related talk abounds. Aired year-round and positioned on every channel in every time period throughout the broadcast day, the lenses of food shows are calibrated at a wider angle than heavily-trafficked samurai dramas, beisboru or music shows. Simply, more aspects of everyday life, social history and cultural values pass through food programming. The array of shows work to reproduce traditional Japanese cuisine and cultural mores, educating viewers about regional customs and history. They also teach viewers about the "peculiar" practices of far-away countries. Thus, food shows engage globalisation and assist the integration of outside influences and lifestyles in Japan. However, food-talk is also about nihonjinron -- the uniqueness of Japanese culture1. As such, it tends toward cultural nationalism2. Food-talk is often framed in the context of competition and teaches viewers about planning and aesthetics, imparting class values and a consumption ethic. Food discourse is also inevitably about the reproduction of popular culture. Whether it is Jackie Chan plugging a new movie on a "guess the price" food show or a group of celebs are taking a day-trip to a resort town, food-mediated discourse enables the cultural industry and the national economy to persist -- even expand. To offer a taste of the array of cultural discourse that flows through food, this article serves up an ideal week of Japanese TV programming. Competition for Kisses: Over-Cooked Idols and Half-Baked Sexuality Monday, 10:00 p.m.: SMAP x SMAP SMAP is one of the longest-running, most successful male idol groups in Japan. At least one of their members can be found on TV every day. On this variety show, all five appear. One segment is called "Bistro SMAP" where the leader of the group, Nakai-kun, ushers a (almost always) female guest into his establishment and inquires what she would like to eat. She states her preference and the other four SMAP members (in teams of two) begin preparing the meal. Nakai entertains the guest on a dais overlooking the cooking crews. While the food is being prepared he asks standard questions about the talento's career; "how did you get in this business", "what are your favorite memories", "tell us about your recent work" -- the sort of banal banter that fills many cooking shows. Next, Nakai leads the guest into the kitchen and introduces her to the cooks. Finally, she samples both culinary efforts with the camera catching the reactions of anguish or glee from the opposing team. Each team then tastes the other group's dish. Unlike many food shows, the boys eat without savoring the food. The impression conveyed is that these are everyday boys -- not mega CD-selling pop idols with multiple product endorsements, commercials and television commitments. Finally, the moment of truth arrives: which meal is best. The winners jump for joy, the losers stagger in disappointment. The reason: the winners receive a kiss from the judge (on an agreed-upon innocuous body part). Food as entrée into discourse on sexuality. But, there is more than mere sex in the works, here. For, with each collected kiss, a set of red lips is affixed to the side of the chef's white cap. Conquests. After some months the kisses are tallied and the SMAPster with the most lips wins a prize. Food begets sexuality which begets measures of skill which begets material success. Food is but a prop in managing each idol's image. Putting a Price-tag on Taste (Or: Food as Leveller) Tuesday 8:00 p.m.: Ninki mono de ikou (Let's Go with the Popular People) An idol's image is an essential aspect of this show. The ostensible purpose is to observe five famous people appraising a series of paired items -- each seemingly identical. Which is authentic and which is a bargain-basement copy? One suspects, though, that the deeper aim is to reveal just how unsophisticated, bumbling and downright stupid "talento" can be. Items include guitars, calligraphy, baseball gloves and photographs. During evaluation, the audience is exposed to the history, use and finer points of each object, as well as the guest's decision-making process (via hidden camera). Every week at least one food item is presented: pasta, cat food, seaweed, steak. During wine week contestants smelled, tasted, swirled and regarded the brew's hue. One compared the sound each glass made, while another poured the wines on a napkin to inspect patterns of dispersion! Guests' reasoning and behaviors are monitored from a control booth by two very opinionated hosts. One effect of the recurrent criticism is a levelling -- stars are no more (and often much less) competent (and sacrosanct) than the audience. Technique, Preparation and Procedure? Old Values Give Way to New Wednesday 9:00: Tonerus no nama de daradara ikasette (Tunnels' Allow Us to Go Aimlessly, as We Are) This is one of two prime time shows featuring the comedy team "Tunnels"3. In this show both members of the duo engage in challenging themselves, one another and select members of their regular "team" to master a craft. Last year it was ballet and flamenco dance. This month: karate, soccer and cooking. Ishibashi Takaaki (or "Taka-san") and his new foil (a ne'er-do-well former Yomiuri Giants baseball player) Sadaoka Hiyoshi, are being taught by a master chef. The emphasis is on technique and process: learning theki (the aura, the essence) of cooking. After taking copious notes both men are left on their own to prepare a meal, then present it to a young femaletalento, who selects her favorite. In one segment, the men learned how to prepare croquette -- striving to master the proper procedure for flouring, egg-beating, breading, heating oil, frying and draining. In the most recent episode, Taka prepared his shortcake to perfection, impressing even the sensei. Sadaoka, who is slow on the uptake and tends to be lax, took poor notes and clearly botched his effort. Nonetheless, the talento chose Sadaoka's version because it was different. Certain he was going to win, Taka fell into profound shock. For years a popular host of youth-oriented shows, he concluded: "I guess I just don't understand today's young people". In Japanese television, just as in life, it seems there is no accounting for taste. More, whatever taste once was, it certainly has changed. "We Japanese": Messages of Distinctiveness (Or: Old Values NEVER Die) Thursday, 9:00 p.m.: Douchi no ryori shiou: (Which One? Cooking Show) By contrast, on this night viewers are served procedure, craft and the eternal order of things. Above all, validation of Japanese culinary instincts and traditions. Like many Japanese cooking showsDouchi involves competition between rival foods to win the hearts of a panel of seven singers, actors, writers and athletes.Douchi's difference is that two hosts front for rival dishes, seeking to sway the panel during the in-studio preparation. The dishes are prepared by chefs fromTsuji ryori kyoshitsu, a major cooking academy in Osaka, and are generally comparable (for instance, beef curry versus beef stew). On the surface Douchi is a standard infotainment show. Video tours of places and ingredients associated with the dish entertain the audience and assist in making the guests' decisions more agonising. Two seating areas are situated in front of each chef and panellists are given a number of opportunities to switch sides. Much playful bantering, impassioned appeals and mock intimidation transpire throughout the show. It is not uncommon for the show to pit a foreign against a domestic dish; and most often the indigenous food prevails. For, despite the recent "internationalisation" of Japanese society, many Japanese have little changed from the "we-stick-with-what-we-know-best" attitude that is a Japanese hallmark. Ironically, this message came across most clearly in a recent show pitting spaghetti and meat balls against tarako supagetei (spicy fish eggs and flaked seaweed over Italian noodles) -- a Japanese favorite. One guest, former American, now current Japanese Grand Sumo Champion, Akebono, insisted from the outset that he preferred the Italian version because "it's what my momma always cooked for me". Similarly the three Japanese who settled on tarako did so without so much as a sample or qualm. "Nothing could taste better than tarako" one pronounced even before beginning. A clear message in Douchi is that Japanese food is distinct, special, irreplaceable and (if you're not opposed by a 200 kilogram giant) unbeatable. Society as War: Reifying the Strong and Powerful Friday, 11:00 p.m.: Ryori no tetsujin. (The Ironmen of Cooking) Like sumo this show throws the weak into the ring with the strong for the amusement of the audience. The weak in this case being an outsider who runs his own restaurant. Usually the challengers are Japanese or else operate in Japan, though occasionally they come from overseas (Canada, America, France, Italy). Almost without exception they are men. The "ironmen" are four famous Japanese chefs who specialise in a particular cuisine (Japanese, Chinese, French and Italian). The contest has very strict rules. The challenger can choose which chef he will battle. Both are provided with fully-equipped kitchens positioned on a sprawling sound stage. They must prepare a full-course meal for four celebrity judges within a set time frame. Only prior to the start are they informed of which one key ingredient must be used in every course. It could be crab, onion, radish, pears -- just about any food imaginable. The contestants must finish within the time limit and satisfy the judges in terms of planning, creativity, composition, aesthetics and taste. In the event of a tie, a one course playoff results. The show is played like a sports contest, with a reporter and cameras wading into the trenches, conducting interviews and play-by-play commentary. Jump-cut editing quickens the pace of the show and the running clock adds a dimension of suspense and excitement. Consistent with one message encoded in Japanese history, it is very hard to defeat the big power. Although the ironmen are not weekly winners, their consistency in defeating challengers works to perpetuate the deep-seated cultural myth4. Food Makes the Man Saturday 12:00: Merenge no kimochi (Feelings like Meringue) Relative to the full-scale carnage of Friday night, Saturdays are positively quiescent. Two shows -- one at noon, the other at 11:30 p.m. -- employ food as medium through which intimate glimpses of an idol's life are gleaned.Merenge's title makes no bones about its purpose: it unabashedly promises fluff. In likening mood to food -- and particularly in the day-trip depicted here -- we are reminded of the Puffy's famous ditty about eating crab: "taking the car out for a spin with a caramel spirit ... let's go eat crab!"Merengue treats food as a state of mind, a many-pronged road to inner peace. To keep it fluffy,Merenge is hosted by three attractive women whose job it is to act frivolous and idly chat with idols. The show's centrepiece is a segment where the male guest introduces his favorite (or most cookable) recipe. In-between cutting, beating, grating, simmering, ladling, baking and serving, the audience is entertained and their idol's true inner character is revealed. Continuity Editing Running throughout the day, every day, on all (but the two public) stations, is advertising. Ads are often used as a device to heighten tension or underscore the food show's major themes, for it is always just before the denouement (a judge's decision, the delivery of a story's punch-line or a final tally) that an ad interrupts. Ads, however, are not necessarily departures from the world of food, as a large proportion of them are devoted to edibles. In this way, they underscore food's intimate relationship to economy -- a point that certain cooking shows make with their tie-in goods for sale or maps to, menus of and prices for the featured restaurants. While a considerable amount of primary ad discourse is centred on food (alcoholic and non-alcoholic beverages, coffees, sodas, instant or packaged items), it is ersatz food (vitamin-enriched waters, energy drinks, sugarless gums and food supplements) which has recently come to dominate ad space. Embedded in this commercial discourse are deeper social themes such as health, diet, body, sexuality and even death5. Underscoring the larger point: in Japan, if it is television you are tuned into, food-mediated discourse is inescapable. Food for Conclusion The question remains: "why food?" What is it that qualifies food as a suitable source and medium for filtering the raw material of popular culture? For one, food is something that all Japanese share in common. It is an essential part of daily life. Beyond that, though, the legacy of the not-so-distant past -- embedded in the consciousness of nearly a third of the population -- is food shortages giving rise to overwhelming abundance. Within less than a generation's time Japanese have been transported from famine (when roasted potatoes were considered a meal and chocolate was an unimaginable luxury) to excess (where McDonald's is a common daily meal, scores of canned drink options can be found on every street corner, and yesterday's leftover 7-Eleven bentos are tossed). Because of food's history, its place in Japanese folklore, its ubiquity, its easy availability, and its penetration into many aspects of everyday life, TV's food-talk is of interest to almost all viewers. Moreover, because it is a part of the structure of every viewer's life, it serves as a fathomable conduit for all manner of other talk. To invoke information theory, there is very little noise on the channel when food is involved6. For this reason food is a convenient vehicle for information transmission on Japanese television. Food serves as a comfortable podium from which to educate, entertain, assist social reproduction and further cultural production. Footnotes 1. For an excellent treatment of this ethic, see P.N. Dale, The Myth of Japanese Uniqueness. London: Routledge, 1986. 2. A predilection I have discerned in other Japanese media, such as commercials. See my "The Color of Difference: Critiquing Cultural Convergence via Television Advertising", Interdisciplinary Information Sciences 5.1 (March 1999): 15-36. 3. The other, also a cooking show which we won't cover here, appears on Thursdays and is called Tunnerusu no minasan no okage deshita. ("Tunnels' Because of Everyone"). It involves two guests -- a male and female -- whose job it is to guess which of 4 prepared dishes includes one item that the other guest absolutely detests. There is more than a bit of sadism in this show as, in-between casual conversation, the guest is forced to continually eat something that turns his or her stomach -- all the while smiling and pretending s/he loves it. In many ways this suits the Japanese cultural value of gaman, of bearing up under intolerable conditions. 4. After 300-plus airings, the tetsujin show is just now being put to bed for good. It closes with the four iron men pairing off and doing battle against one another. Although Chinese food won out over Japanese in the semi-final, the larger message -- that four Japanese cooks will do battle to determine the true iron chef -- goes a certain way toward reifying the notion of "we Japanese" supported in so many other cooking shows. 5. An analysis of such secondary discourse can be found in my "The Commercialized Body: A Comparative Study of Culture and Values". Interdisciplinary Information Sciences 2.2 (September 1996): 199-215. 6. The concept is derived from C. Shannon and W. Weaver, The Mathematical Theory of Communication. Urbana, Ill.: University of Illinois Press, 1949. Citation reference for this article MLA style: Todd Holden. "'And Now for the Main (Dis)course...': Or, Food as Entrée in Contemporary Japanese Television." M/C: A Journal of Media and Culture 2.7 (1999). [your date of access] <http://www.uq.edu.au/mc/9910/entree.php>. Chicago style: Todd Holden, "'And Now for the Main (Dis)course...': Or, Food as Entrée in Contemporary Japanese Television," M/C: A Journal of Media and Culture 2, no. 7 (1999), <http://www.uq.edu.au/mc/9910/entree.php> ([your date of access]). APA style: Todd Holden. (1999) "And now for the main (dis)course...": or, food as entrée in contemporary Japanese television. M/C: A Journal of Media and Culture 2(7). <http://www.uq.edu.au/mc/9910/entree.php> ([your date of access]).

The elaborate cross-media spectacle, ‘Australian Idol,’ ostensibly lays bare the process of creating a pop star. Yet with so much made visible, much is rendered opaque. Specifically, ‘Idol’ is defined by the use of carefully-tuned strategies of publicity and promotion that create, shape and reshape a series of ‘authentic celebrities’ – pop stars whose emergence is sanctified through a seemingly open process of public ratification. Yet, Idol’s main actor is the music industry itself which uses contestants as vehicles for crafting intimate, long-term relationships with consumers. Through an analysis of the process through which various contestants in ‘Australian Idol’ are promoted and sold, it becomes clear that these populist icons are emblematic of an industry reinventing itself in a media environment that presents remarkable challenges and surprising opportunities. Curiously, the debates, strategies and motivations of the public relations industry have received little sustained attention in popular music studies. While much has been written about the contradictions between the rhetoric of rebellion and the complicated realities of corporate success (Frank; Negus), less has been written about the evolution of specific kinds of publicity and the strategies that shape their use in the music industry. This is surprising given the foundational role of public relations strategies within the culture industries generally and the music industry in particular. Specifically, what Turner et. al. define as ‘the promotional culture’ is central to the production and marketing of mainstream popular music. The ‘Idol’ phenomenon offers a rich opportunity to examine how the mainstream of the popular music industry uses distinct and novel marketing strategies in the face of declining sales of compact discs, an advertising environment that is extraordinarily crowded with all manner of competing messages, a steady rate of trade in digital song files and ever more effective competition from video games and DVDs. The ‘Idol’ phenomenon has proved to be a bundle of highly successful strategies for making money from popular music. Selling CDs seems to be almost ancillary to the phenomenon, acting as only one profit centre among many. Indeed, we can track the progress and deployment of specific strategies for shaping the creation of what has become a series of musical celebrities from the start of the first series of ‘Australian Idol’ through a continuous process of strategic publicity. The Attention Economy It has been somewhat hysterically estimated that the average resident of Sydney might be presented with around 3000 commercial messages a day (Lee). It is this kind of communication environment that makes account planners go weak in the knees in both paralysing anxiety and genuine excitement. Many have taken to paying people to go to bars, cafes and clubs to talk up the relative merits of a product to complete strangers in the guise of casual conversation. Similarly, commercial buskers have recently appeared on City Trains to proclaim the virtues of the wares they’ve been contracted to hawk. One can imagine ‘Cockles and Mussels’ has been updated as ‘MP3 Players and Really Cool Footwear.’ These phenomena are variously referred to as ‘viral,’ ‘tipping point,’ ‘word of mouth’ or ‘whisper’ marketing. (Gladwell; Godin; Henry; Lee; Rosen) Regardless of what you call it, the problem inspiring these promotional chats and arias is the same: advertisers can no longer count on getting and holding our attention. As Davenport and Beck, Brody and even Nobel Prize winning economist Herbert Simon have noted, the more taxed public attention gets, the more valuable it becomes. By most industry accounts, the attention economy is an established reality. It represents a significant shift of emphasis away from traditional methods of reaching consumers, instead inspiring new thinking about how to create lasting, flexible and evolving relationships with target audiences. The attention economy is a complicated and often contradictory response to a media environment that appears less and less reliable and to consumers who behaviour is often poorly understood, even mysterious (Elliott and Jankel-Elliott). This challenging backdrop, however, is only the beginning for a seemingly beleaguered music industry. Wherever one looks, from the rise of the very real threat of global piracy to the expansion of the video game industry to mobile phones and hand held players to increasing amounts of money spent on DVDs and ring tones, selling CDs has become almost a sideline. The main event is the profitable use and reuse of the industry’s vast stores of intellectual property through all manner of media, most which didn’t exist ten years ago. Indeed, the ‘Idol’ phenomenon shows us how the music industry has been incorporating its jealously-guarded intellectual property and familiar modes of industrial self-presentation into existing media environments to build long-term relationships with consumers through television, radio, DVDs, CDs, the internet and mobile phones. Further, ‘Idol’s’ producers have supplemented more traditional models of communication by taking direct and explicit account of how and where audiences use a wide variety of media. The broad range of opportunities to participate in ‘Idol’ is central to its success. It demonstrates a willingness on the part of producers to accept the necessity of bending somewhat to the audience’s existing and evolving uses of the media. In short, they are simply not all that fussy about how participation actually happens so long as it does. Producers allow for many kinds of participation in order to constantly offer more specific and more active levels of involvement. ‘Idol’ has transformed consumer relationships within the music industry by coaxing into being ever more intimate, active and reciprocal relationships over the course of the contest by encouraging increasingly specific acts by consumers to complete a continual series of transactions. The Use and Reuse of Celebrity In many quarters, ‘Australian Idol’ has become a byword for bullshit. The competition seems rigged and the contestants are not seen as ‘real’ musicians in large part because their experience appears to be so transparent and so transparently commercial. As the mythology of the music industry has traditionally had it, deserving pop stars are established as celebrities through what is a more or less a linear progression. Early success is based on a carefully constructed sense of authentic cultural production. Credibility is established through a series of contestable affiliations to ostensibly organic music cultures, earned through artistic development and the hard slog of touring and practice (see Maxwell 118). The fraught possibilities of mainstream success continually beckon to ‘real’ musicians as they either ‘crossover’ or remain independent all the while trying to preserve some elusive measure of public honesty. As this mythology was implicitly unavailable to the producers of ‘Idol,’ a different kind of authenticity had to be constructed. Instead of a ‘battles of the bands’ (read: brands) contest, ‘Idol’ producers chose to present ‘unbranded’ aspirants (“Sydney Audition”). These hopefuls are presented as appealingly ambitious or merely optimistic individuals with varying degrees of talent. Those truly blessed, not only with talent but the drive to work it into saleable shape, would be carefully chosen from the multitude and offered an opportunity to make the most of their inherent yet unformed ability. Thus, their authenticity was assumed to be an implicit, inchoate presence, requiring the guiding hand of insiders to reach full flower. Through the facilitation of competition and direction provided in the form of knowledgeable music industry veterans who never tire of giving stern admonitions to indifferent performers who do not take full advantage of the opportunity presented to them, contestants are asked to prove themselves through an extended period of intense self-presentation and recreation. The lengthy televised, but tightly-edited auditions, complete with extensive commentary and the occasional gnashing of teeth on the part of the panel of experts and rejected contestants, demonstrate to us the earnest intent of those involved. Importantly, the authenticity of those proceeding through the contest is never firmly established, but has to be continually and strategically re-established. Each weighty choice of repertoire, wardrobe and performance style can only break them; each successful performance only raises the stakes. This tense maintenance of status as a deserving celebrity runs in tandem with the increasingly attentive and reciprocal relationship between the producers and the audience. The relationship begins with what has proved to be a compelling first act. Thousands of ‘ordinary’ Australians line up outside venues throughout the country, many sleeping in car parks and on footpaths, practising, singing and performing for the mobile camera crews. We are presented with their youthful vigour in all its varied guises. We cannot help but be convinced of the worth of those who survive such a process. The chosen few who are told with a flourish ‘You’re going to Sydney’ are then faced with what appears to be a daunting challenge, to establish themselves in short order as a performer with ‘the X factor’ (“Australian Idol” 14 July 2004). A fine voice and interesting look must be supplemented with those intangible qualities that result in wide public appeal. Yet these qualities are only made available to the public and the performer because of the contest itself. When the public is eventually asked to participate directly, it is to both produce and ratify exactly these ambiguous attributes. More than this, contestants need our help just to survive. Their celebrity is almost shockingly unstable, more fleeting than its surrounding rhetoric and context might suggest and under constant, expected threat. From round to round, favourites can easily become also rans–wild cards who limp out of one round, but storm through the next. The drama can only be heightened, securing our interest by requiring our input. As any advertiser can tell you, an effective campaign must end in action on our part. Through text message and phone voting as well as extensive ‘fan management’ through internet chat rooms and bulletin boards (see Stahl 228; http://au.messages.yahoo.com/australianidol/), our channelled ‘viral’ participation both shapes and completes the meanings of the contest. These active and often inventive relationships (http://au.australianidol.yahoo.com/fancentral/) allow the eventual ‘Idol’ to claim the credibility the means of their success otherwise renders suspect and these activities appear to consummate the relationship. However, the relationship continues well beyond the gala final. In a fascinating re-narration of the first series of ‘Australian Idol,’ Australian Idol: The Winner’s Story aired on the Friday following the final night of the contest. The story of the newly crowned Idol, Guy Sebastian, was presented in an hour long program that showed his home life, his life as a voice teacher in the Adelaide suburbs and his subsequent journey to stardom. The clips depicting his life prior to ‘Idol’ were of ambiguous vintage, cleverly silent on the exact date of production; somehow they were not quite in the past or the future, but floated in some eternal in-between. When his ‘Australian Idol’ experience was chronicled, after the second commercial break, we were allowed to see an intimate portrait of an anxious contestant transformed into ‘Your Australian Idol.’ There could be no doubt of the virtue of Sebastian’s struggles, nor of his well-earned victory. ‘New’ footage began with the sudden sensation reluctantly commenting on other contestants at the original Adelaide cattle call at the prompting of the mobile camera crew and ended with his teary-eyed mother exultant at the final decision as she stood in the front row at the Opera House. Further, not only is the entire run of the first series dramatically recounted in documentary format on the Australian Idol: Greatest Moments DVD, framed by Sebastian’s humble triumph, so are the stories of each member of the Final 12 and the paths they took through the contest. These reiterations serve to reinforce not only Sebastian’s status, but the status of the program itself. They confirm the benevolent success of the industry it so dutifully profiles. We are taken behind the curtain, allowed to see the machinery of stardom grind inevitably to a conclusion, knowing we will be allowed back again when the time is right. Whereas ‘Idol’ is routinely pilloried for its crass commercialism, it remains an unavoidable success. Viewers keep tuning in, advertisers still clamour to sponsor all aspects of the production and the CDs keep selling. Most importantly, the music industry has a showcase for its own operations. The structures of feeling it exists to produce take on a kind of subtle explicitness that ensures their perpetuation. Within an industry faced with threats perceived to be foundational, the creators of ‘Idol’ have produced an audacious and arrogant spectacle. They have made a profitable virtue out of an economic necessity. The expensive and unpredictable process of finding and nurturing new talent has not only been made more reliable, but ‘Idol’ has shown that it can actually turn a profit. The brand of celebrity produced by Idol possesses no mere sheen of populist approval, but embodies that more valuable commodity: popular attention, however reluctant or enthusiastic it may be. References “Australian Idol.” Ten Network, Sydney, 14 July 2004. “Australian Idol: The Winner’s Story.” Ten Network, Sydney, 21 November 2003. Australian Idol: Greatest Moments. Fremantle Media Operations, 2004. Brody, E.W. “The ‘Attention’ Economy.” Public Relations Quarterly 46.3 (2001): 18-21. Davenport, T., and J. Beck. “The Strategy and Structure of Firms in the Attention Economy.” Ivey Business Journal 66.4 (2002): 49–55. Elliott, R., and N. Jankel-Elliott. “Using Ethnography in Strategic Consumer Research.” Qualitative Market Research 6.4 (2003): 215-23. Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: U of Chicago P, 1997. Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Boston: Back Bay Books, 2002. Godin, Seth. Unleashing the Ideavirus. New York: Hyperion, 2001. Henry, Amy. “How Buzz Marketing Works for Teens.” Advertising and Marketing to Children April-June (2003): 3-10. Lee, Julian. “Stealth Marketers Ready to Railroad the Unsuspecting.” Sydney Morning Herald 24-5 July 2004: 3. Maxwell, Ian. “True to the Music: Authenticity, Articulation and Authorship in Sydney Hip-Hop Culture.” Social Semiotics 4.1-2 (1994): 117–37. Negus, Keith. Music Genres and Corporate Cultures. London: Routledge, 1999. Negus, Keith. Producing Pop: Culture and Conflict in the Popular Music Industry. London: Edward Arnold, 1992. Rosen, Emanuel. The Anatomy of Buzz: How to Create Word of Mouth Marketing. London: Harper Collins, 2000. Stahl, Matthew. “A Moment like This: American Idol and Narratives of Meritocracy.” Bad Music: Music We Love to Hate. Eds. C. Washburne and M. Derno. New York: Routledge, 2004. 212–32. “Sydney Auditions: Conditions of Participation in the Australian Idol Audition.” Australian Idol Website 10 June 2004. http://au.australianidol.com.au>. Turner, G., F. Bonner, and P.D. Marshall. Fame Games: The Production of Celebrity in Australia. Cambridge: Cambridge UP, 2000. Citation reference for this article MLA Style Fairchild, Charles. "'Australian Idol' and the Attention Economy." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/09-fairchild.php>. APA Style Fairchild, C. (Nov. 2004) "'Australian Idol' and the Attention Economy," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/09-fairchild.php>.

I love memory. It reminds me of who I am and how to get home, whether there's bread in the freezer and if I've already seen a movie. It's less helpful on whether I've already met someone and utterly useless in reminding me if I owe money. Overall, though, I'd rather have it than not. Psychologists and philosophers tell us that memory is one of the ways in which we maintain the integrity of the self. I've never met anyone who's lost his memory, but we've all seen movies in which it happens. First, you lose your memory, then you're accused of a crime you can't remember committing. I forget how it turns out but I did once see a documentary about a man who'd lost his memory. It was horrible. It was driving him insane. He could remember his wife, but couldn't remember when he'd last seen her. He thought it was years ago although it had only been 5 minutes. Every time she entered the room, he traversed paroxysms of agony as though seeing her again after an eternity of waiting. The experience was overwhelming for both of them. Of course, psychoanalysts are unequivocal about the importance of memory: repressed memories are the very stuff of the unconscious and analysis helps us remember. When memories are repressed, bad things happen. As Breuer and Freud stated in 1893, "hysterics suffer mainly from reminiscences". History has also long been concerned to discover a true memory, or at least an official one. And history has become one of the main cultural battlegrounds over the right way to remember. But lately, memory has become big business. Entire industries are devoted to selling it back to us. Not private memories, but the likely memories of a group. For example, my newsagent carries at least 3 "nostalgia" magazines, replete with loving photographs of old toys, reprints of old ads, interviews with old personalities, and so on. Fortunately, they're all just a bit too old and the absence of my personal nostalgia reassures me that I'm not quite as decrepit as Generation Xers claim. Nonetheless, amongst my 200-odd TV channels, there is one devoted exclusively to old shows, TVLand. It broadcasts nothing later than 1981 and, though its policies are clearly guided by contractual availability and cost, specialises in TV of the mid-1960s. Now that is getting dangerously close to home. And I confess that, after 30 years, re-viewing episodes of Julia or Petticoat Junction or The Mod Squad ("one's white, one's black, one's blond") is an experience both compelling and embarrassing. And again, this summer, as for the past 15 years, movie screens were awash in retro-films. Not films with old-fashioned plots or deliberately nostalgic styles -- such as Raiders of the Lost Ark -- but films based on cultural artefacts of the near past: The Avengers, Lost in Space, Sergeant Bilko, McHale's Navy, another Batman, The Mask of Zorro, etc. Indeed, now that we've lived through roughly six Star Treks, Mission Impossible, The Flintstones, The Twilight Zone, The Beverly Hillbillies, The Jetsons, and in view of the fact that even now -- even as I write these very lines -- locations are being scouted for Gilligan's Island: The Movie, it seems appropriate to ask if there is a single TV show of the 1960s which will NOT become a major Hollywood movie? That's not all. I have access to approximately 10 "golden oldies" music stations, some specialising solely in "PowerHits of the '70s" or "Yesterday's Country" or "Hits of the Big Band Era". In fact, I think Big Band is making a comeback on the pop charts. Maybe everything old is new again. On the other hand, memory has also become highly political. Much more that I ever remembered. All over the world, governments and institutions are rushing to remember the wrongs of the past and issue sincere apologies. President Clinton apologised to Japanese Americans, some Australian state and local governments to Aborigines, Canada to the displaced Inuit, Tony Blair to the Irish, Swiss banks to the victims of Nazi gold. The return of the repressed is apparently highly therapeutic and certainly very virtuous. Strangely, though, the institutional process of memory recovery is happening at precisely the time that the same recovered memory theory is under attack in the courts. After having been a potent argument in the 1980s, especially in cases involving a sexual component, recovered memory is now widely discredited. Indeed, even movies-of-the-week which at one time preached recovered memory as unassailable truth now regularly use it as the cover of false accusations and gross miscarriages of justice. Even the Canadian Minister of Justice is under pressure to review the cases of all persons jailed as a result of its use. It would seem that after having been private for so many years, memory has gone public. It's a political tool, a legal argument, a business. The opposite of hysteria: we suffer from too much memory. Which leads me to my problem. I can't remember Princess Diana. This is no doubt because I avoided all mention of her when she was alive. And when she died, I was away. Not far away but conceptually away. Away from the media. I didn't follow the news till days later, when it was all over and TV had moved on to something else. Her exit, of course, was rather nasty. Not the sort of thing I'd want to witness, but certainly the sort of thing I'd like to know about. And it didn't exactly happen away from the public eye. There was, it is said, a crush of paparazzi in hot pursuit. And there are allegedly tons of photographs. So how come we haven't seen any? How have the authorities managed to control all those pictures? Supremely concerned with her image in life, Diana is fortunate that others are concerned with it in death. At least the absence of photographs allows us to preserve an unblemished memory of Diana, beautiful, beneficent, almost a people's princess. It does seem though that her memory, like her fame, is largely a by-product of media exposure. If you're in it, everyone knows about you. You're everywhere, inescapable. Your smiling face beams down on millions, your every thought reported. And it's not just the excessive, tabloid press, the fake news programmes, and the tawdry scandal sheets that indulge in this oversaturation -- although they do indulge quite a bit -- but all media. Obviously, competitive pressures are to blame. And probably also a cultivated appetite for the sordid and the scandalous. The upside of so much attention, of course, is that, once you're gone, there will be lots of images and sound bites to remember you by. These will be recycled again and again and again. Today's fragments of time are tomorrow's memories. Consequently, if you must be a public figure, try to have a good exit. Consider perhaps James Dean's advice to "live fast, die young, and leave a good looking corpse." Especially a good looking corpse. Of course, if you're out of it -- out of the media system, that is -- then, you're just out of it. Nobody will remember you anyway. This is why Elvis will never die and John Kennedy will never stop dying. Except perhaps for his heavy Las Vegas phase, virtually all of the images of the King show him as magnetic, powerful, and exciting. Colonel Parker was careful about that. Elvis constantly exudes energy, an all-too-palpable physicality, forever re-energised and re-distributed by the film images of him. And the posters, and the sound of his voice, and the myth of his wildness. Fortunately, though, Elvis had the good grace to expire privately, beyond the public eye. In this, he resembled Marilyn, Rock Hudson, and Walt Disney. Of that event, he left no record. Indeed, the absence of such a record has allowed the remaining images to fuel a new myth. Endlessly re-circulated in a media sub-system, the images prove that Elvis lives! Consequently, people -- usually those first contacted by aliens -- keep spotting him at 7-Elevens, supermarket checkouts, and isolated gas stations. Apparently, he just wanted to live life normally. The fame had become too intrusive. And who could begrudge him that? So he faked his death, left no trace, and wandered off into the wilderness. To this extent, Elvis shares the fate of Hitler and the Romanovs whose deaths were deliberately obscured. As a result, Hitler lives on, at times on a desert island, sometimes in a bunker deep beneath the earth. And wasn't that Alexis, the tsarevitch? And over there, Anastasia? Aren't they having lunch with Amelia Earhardt? Kennedy, though, left a bad image, the queasy head shot. Too public, too visible, too shocking. It wasn't what James Dean meant. And that one image has absorbed all the others. This is ironic because Kennedy was the first president to look and behave like an actor whereas it would be years before an actor could look and behave like the president. Kennedy loved the camera and the camera, as they say, loved him. He had a permanent staff photographer who generated thousands of shots. He embraced television as no president had before, dominating the televised debates, holding live press conferences, opening the White House to TV tours. He invited Robert Drew to film his 1959 nomination campaign in Primary, giving him, as is always said in these cases, "unprecedented access". But the only pictures we remember come from Dallas. Gloria Steinem called it "the day the future died". Then, if we think really hard, we remember the funeral. But we can hardly remember anything else. Pictures of Jack campaigning, playing with the kids, receiving Marilyn's birthday greetings, are almost surprising. They're so fresh, as though we'd never seen them before. Kennedy should have died like Elvis, he would have lived longer in the imagination. As it is, he only ever dies and the very publicness of his death seems to have authorised its endless restaging. Has any film ever been more publicly scrutinised, examined, and re-created than the Zapruder film? The incident has littered the culture with such stock phrases as 'lone gunman' and 'grassy knoll'. It's also the birthplace of every crazy conspiracy theory. And everyone from the Warren Commission to Oliver Stone and Jerry Seinfeld has used the phrase "Back, and to the left". It's not surprising that our memory of public events should be bound up with images of those events. Most of us, most of the time, have no other access to them. This knowledge, combined with the pervasiveness of the media system, has led clever marketers of all sorts, to attempt to stage what Daniel Boorstin in 1961 called "pseudo-events". Events which exist for the benefit of the camera, with no real substance of their own. Their purpose is precisely to create an image, a feeling, a mood. Of course, every propagandist of any skill understood these facts long before Boorstin. How many photographs were doctored on Stalin's orders? How often was the mole on Mao's chin repainted? How often was Lenin's face itself repainted with embalming fluid? And didn't Adolf Hitler surround himself with the most exquisite filmmakers, photographers, and image-makers available? You just can't dictate without a firm grasp of your image. And that's the other side of modern times. Increasingly, we all have a firm grasp of image. We are no longer the media dupes which moralists frequently presume. The media have made us all rather sophisticated in the ways of the media. Everyone understands that politicians manage their images and stage events. Everyone knows that advertising is only creatively truthful. No one believes that what happens in a film really happens. We all realise that most of what's seen on TV is spin doctoring. We're hardened. And this is no doubt why the creamy sincerity of the eager tears which now attend public disclosures, the touchy-feely goodness of anyone who can "feel our pain" are so much in demand. No matter how fake, how contrived, how manipulative, they at least look like the real thing. At one time, popular culture merely suggested shock and violence. It did not show them directly. The Kennedy assassination marked the end of that time as people turned away from the screen in horror, asking "Did they have to show us that?" We're now in a time when popular culture suggests nothing and shows everything, in as much detail as possible. This is the moment of Diana's death and we turn to our screens demanding to see more, shouting "We have a right to know!" But a slippage may be happening. We know so much about media operations -- or believe that we do -- that the media may be losing their ability to define events and construct memory. This appears to be one of the lessons of the Diana coverage: the paparazzi in particular, and the media in general, were at fault. Public anger was directed not at her driver, her companions or her lifestyle, but at the media. That the behaviour of the paparazzi remains to be fully elucidated, and that Diana had the weight of accumulated prestige and exposure on her side, make meaningful commentary more difficult, but there is a clear sense in which the public sided with perceived sincerity and genuineness and against perceived exploitation. Clearly, these matters are always open to revision, but the anger directed against the media in this affair spoke of pent-up rage, of long nursed grudges, of a generalised judgment that the media have done more harm than good. Something similar is happening in the Clinton-Lewinsky affair. The US media are apparently obsessed with this event and greatly agitated by the necessity of further coverage. Public opinion, however, has indicated just as firmly that it doesn't care and wants the whole thing to go away. There's a split between the definitional power of the media and public opinion, a drifting apart that wasn't supposed to happen. Media commentators of both the left and the right, both those who believe in media effects and those who decry the concentration of ownership, have long agreed on one thing: the media have too much power to tell us what to think. And yet, in this case, it's not happening. Indeed, 10 years from now, what will we remember? That Bill Clinton and Monica Lewinsky had an affair or that the media were very agitated about it? The way in which media images are linked to popular memory may be changing. We are less concerned with whether the media got the event right than with how they approached it at all. Already, concern over the Gulf War centres as much on the manner of coverage as on the legitimacy of the war's objectives. And the old complaint that the media cover elections as strategic horse races, thereby ignoring substantive issues, presumes the naivety of the audience. Everyone can tell exactly what the media are doing. So what will we remember? How will we feel in 40 years examining old footage of today's newscasts? Memory fades and images are about emotion. Will we experience the diffuse grimness of the WWII veteran watching Saving Private Ryan, identifying less with specific acts than with the general feeling of the moment? Probably. But perhaps we'll also carry with us a second layer of meaning, an equally diffuse recognition that the moment was constructed. I was watching a documentary last night about Hitler's last days. I'm sure everyone's seen it or something like it. The very fact I can be sure of this is the measure of the media's ability to shape popular memory. Hitler, visibly ailing, emerges from his bunker to acknowledge his last line of defence, a string of soldiers who are really only children. He stops as though to speak to one and pats the boy on the cheek. It's a profoundly creepy moment. One feels discomfort and distaste at being so close, one is acutely aware of the distance between the image's intention and the reality of which we have knowledge. Then, suddenly and imperceptibly, the camera shifts angles and follows Hitler down the line of soldiers, a standard travelling shot. It's invisible because that's the way military reviews are always shown. It works because we want a good view. It's compelling because it draws us into the scene. It looks so real and is plainly read that way, as historical actuality footage. But it's also plainly constructed. And that's increasingly what we see nowadays. We see the way in which images intend to connect to emotions. Maybe it's the future of all memory, to be disjointed and creepy. To acknowledge simultaneously the reality of the event and its fakeness. Rather like the performance of Hollywood actors or US presidents or publicly proffered sentiment. Clearly, we won't be dealing with the return of the repressed as we'll remember everything. We'll just have too much memory. Citation reference for this article MLA style: Paul Attallah. "Too Much Memory." M/C: A Journal of Media and Culture 1.2 (1998). [your date of access] <http://www.uq.edu.au/mc/9808/memory.php>. Chicago style: Paul Attallah, "Too Much Memory," M/C: A Journal of Media and Culture 1, no. 2 (1998), <http://www.uq.edu.au/mc/9808/memory.php> ([your date of access]). APA style: Paul Attallah. (1998) Too much memory. M/C: A Journal of Media and Culture 1(2). <http://www.uq.edu.au/mc/9808/memory.php> ([your date of access]).

If I find out that you have bought a $90 red light sabre, Tara, well there's going to be trouble. -- Kevin Brabazon A few Saturdays ago, my 71-year old father tried to convince me of imminent responsibilities. As I am considering the purchase of a house, there are mortgages, bank fees and years of misery to endure. Unfortunately, I am not an effective Big Picture Person. The lure of the light sabre is almost too great. For 30 year old Generation Xers like myself, it is more than a cultural object. It is a textual anchor, and a necessary component to any future history of the present. Revelling in the aura of the Australian release for Star Wars: The Phantom Menace, this paper investigates popular memory, an undertheorised affiliation between popular culture and cultural studies.1 The excitement encircling the Star Wars prequel has been justified in terms of 'hype' or marketing. Such judgements frame the men and women cuing for tickets, talking Yodas and light sabres as fools or duped souls who need to get out more. My analysis explores why Star Wars has generated this enthusiasm, and how cultural studies can mobilise this passionate commitment to consider notions of popularity, preservation and ephemerality. We'll always have Tattooine. Star Wars has been a primary popular cultural social formation for a generation. The stories of Luke Skywalker, Princess Leia, Han Solo, Chewbacca, Darth Vader, Yoda, C-3PO and R2D2 offer an alternative narrative for the late 1970s and 1980s. It was a comfort to have the Royal Shakespearian tones of Alec Guinness confirming that the Force would be with us, through economic rationalism, unemployment, Pauline Hanson and Madonna discovering yoga. The Star Wars Trilogy, encompassing A New Hope, The Empire Strikes Back and Return of the Jedi, was released between 1977 and 1983. These films have rarely slipped from public attention, being periodically 'brought back' through new cinematic and video releases. The currency of Star Wars is matched with the other great popular cultural formations of the post-war period: the James Bond series and Star Trek. One reason for the continued success of these programmes is that other writers, film makers and producers cannot leave these texts alone. Bond survives not only through Pierce Brosnan's good looks, but the 'Hey Baby' antics of Austin Powers. Star Trek, through four distinct series, has become an industry that will last longer than Voyager's passage back from the Delta Quadrant. Star Wars, perhaps even more effectively than the other popular cultural heavyweights, has enmeshed itself into other filmic and televisual programming. Films like Spaceballs and television quizzes on Good News Week keep the knowledge system and language current and pertinent.2 Like Umberto Eco realised of Casablanca, Star Wars is "a living example of living textuality" (199). Both films are popular because of imperfections and intertextual archetypes, forming a filmic quilt of sensations and affectivities. Viewers are aware that "the cliches are talking among themselves" (Eco 209). As these cinematic texts move through time, the depth and commitment of these (con)textual dialogues are repeated and reinscribed. To hold on to a memory is to isolate a moment or an image and encircle it with meaning. Each day we experience millions of texts: some are remembered, but most are lost. Some popular cultural texts move from ephemera to popular memory to history. In moving beyond individual reminiscences -- the personal experiences of our lifetime -- we enter the sphere of popular culture. Collective or popular memory is a group or community experience of a textualised reality. For example, during the Second World War, there were many private experiences, but certain moments arch beyond the individual. Songs by Vera Lynn are fully textualised experiences that become the fodder for collective memory. Similarly, Star Wars provides a sense-making mechanism for the 1980s. Like all popular culture, these texts allow myriad readership strategies, but there is collective recognition of relevance and importance. Popular memory is such an important site because it provides us, as cultural critics, with a map of emotionally resonant sites of the past, moments that are linked with specific subjectivities and a commonality of expression. While Star Wars, like all popular cultural formations, has a wide audience, there are specific readings that are pertinent for particular groups. To unify a generation around cultural texts is an act of collective memory. As Harris has suggested, "sometimes, youth does interesting things with its legacy and creatively adapts its problematic into seemingly autonomous cultural forms" (79). Generation X refers to an age cohort born between the mid-1960s and the mid-1970s. Finally cultural studies theorists have found a Grail subculture. Being depthless, ambivalent, sexually repressed and social failures, Xers are a cultural studies dream come true. They were the children of the media revolution. Star Wars is integral to this textualised database. A fan on the night of the first screening corrected a journalist: "we aren't Generation X, we are the Star Wars generation" (Brendon, in Miller 9). An infatuation and reflexivity with the media is the single framework of knowledge in which Xers operate. This shared understanding is the basis for comedy, and particularly revealed (in Australia) in programmes like The Panel and Good News Week. Television themes, lines of film dialogue and contemporary news broadcasts are the basis of the game show. The aesthetics of life transforms television into a real. Or, put another way, "individual lives may be fragmented and confused but McDonald's is universal" (Hopkins 17). A group of textual readers share a literacy, a new way of reading the word and world of texts. Nostalgia is a weapon. The 1990s has been a decade of revivals: from Abba to skateboards, an era of retro reinscription has challenged linear theories of history and popular culture. As Timothy Carter reveals, "we all loved the Star Wars movies when we were younger, and so we naturally look forward to a continuation of those films" (9). The 1980s has often been portrayed as a bad time, of Thatcher and Reagan, cold war brinkmanship, youth unemployment and HIV. For those who were children and (amorphously phrased) 'young adults' of this era, the popular memory is of fluorescent fingerless gloves, Ray Bans, 'Choose Life' t-shirts and bubble skirts. It was an era of styling mousse, big hair, the Wham tan, Kylie and Jason and Rick Astley's dancing. Star Wars action figures gave the films a tangibility, holding the future of the rebellion in our hands (literally). These memories clumsily slop into the cup of the present. The problem with 'youth' is that it is semiotically too rich: the expression is understood, but not explained, by discourses as varied as the educational system, family structures, leisure industries and legal, medical and psychological institutions. It is a term of saturation, where normality is taught, and deviance is monitored. All cultural studies theorists carry the baggage of the Birmingham Centre into any history of youth culture. The taken-for-granted 'youth as resistance' mantra, embodied in Resistance through Rituals and Subculture: The Meaning of Style, transformed young people into the ventriloquist's puppet of cultural studies. The strings of the dancing, smoking, swearing and drinking puppet took many years to cut. The feminist blade of Angela McRobbie did some damage to the fraying filaments, as did Dick Hebdige's reflexive corrections in Hiding in the Light. However, the publications, promotion and pedagogy of Gen X ended the theoretical charade. Gen X, the media sophisticates, played with popular culture, rather than 'proper politics.' In Coupland's Generation X, Claire, one of the main characters believed that "Either our lives become stories, or there's just no way to get through them." ... We know that this is why the three of us left our lives behind us and came to the desert -- to tell stories and to make our own lives worthwhile tales in the process. (8) Television and film are part of this story telling process. This intense connection generated an ironic and reflexive literacy in the media. Television became the basis for personal pleasures and local resistances, resulting in a disciplined mobilisation of popular cultural surfaces. Even better than the real thing. As the youngest of Generation Xers are now in their late twenties, they have moved from McJobs to careers. Robert Kizlik, a teacher trainer at an American community college expressed horror as the lack of 'commonsensical knowledge' from his new students. He conducted a survey for teachers training in the social sciences, assessing their grasp of history. There was one hundred percent recognition of such names as Madonna, Mike Tyson, and Sharon Stone, but they hardly qualify as important social studies content ... . I wondered silently just what it is that these students are going to teach when they become employed ... . The deeper question is not that we have so many high school graduates and third and fourth year college students who are devoid of basic information about American history and culture, but rather, how, in the first place, these students came to have the expectations that they could become teachers. (n. pag.) Kizlik's fear is that the students, regardless of their enthusiasm, had poor recognition of knowledge he deemed significant and worthy. His teaching task, to convince students of the need for non-popular cultural knowledges, has resulted in his course being termed 'boring' or 'hard'. He has been unable to reconcile the convoluted connections between personal stories and televisual narratives. I am reminded (perhaps unhelpfully) of one of the most famous filmic teachers, Mr Holland. Upon being attacked by his superiors for using rock and roll in his classes, he replied that he would use anything to instil in his students a love of music. Working with, rather than against, popular culture is an obvious pedagogical imperative. George Lucas has, for example, confirmed the Oprahfied spirituality of the current age. Obviously Star Wars utilises fables, myths3 and fairy tales to summon the beautiful Princess, the gallant hero and the evil Empire, but has become something more. Star Wars slots cleanly into an era of Body Shop Feminism, John Gray's gender politics and Rikki Lake's relationship management. Brian Johnson and Susan Oh argued that the film is actually a new religion. A long time ago in a galaxy far far away -- late 1970s California -- the known universe of George Lucas came into being. In the beginning, George created Star Wars. And the screen was without form, and void. And George said, 'Let there be light', and there was Industrial Light and Magic. And George divided the light from the darkness, with light sabres, and called the darkness the Evil Empire.... And George saw that it was good. (14) The writers underestimate the profound emotional investment placed in the trilogy by millions of people. Genesis narratives describe the Star Wars phenomenon, but do not analyse it. The reason why the films are important is not only because they are a replacement for religion. Instead, they are an integrated component of popular memory. Johnson and Oh have underestimated the influence of pop culture as "the new religion" (14). It is not a form of cheap grace. The history of ideas is neither linear nor traceable. There is no clear path from Plato to Prozac or Moses to Mogadon. Obi-Wan Kenobi is not a personal trainer for the ailing spirituality of our age. It was Ewan McGregor who fulfilled the Xer dream to be the young Obi Wan. As he has stated, "there is nothing cooler than being a Jedi knight" (qtd. in Grant 15). Having survived feet sawing in Shallow Grave and a painfully large enema in Trainspotting, there are few actors who are better prepared to carry the iconographic burden of a Star Wars prequel. Born in 1971, he is the Molly Ringwall of the 1990s. There is something delicious about the new Obi Wan, that hails what Hicks described as "a sense of awareness and self- awareness, of detached observation, of not taking things seriously, and a use of subtle dry humour" (79). The metaphoric light sabre was passed to McGregor. The pull of the dark side. When fans attend The Phantom Menace, they tend to the past, as to a loved garden. Whether this memory is a monument or a ruin depends on the preservation of the analogue world in the digital realm. The most significant theoretical and discursive task in the present is to disrupt the dual ideologies punctuating the contemporary era: inevitable technological change and progress.4 Only then may theorists ponder the future of a digitised past. Disempowered groups, who were denied a voice and role in the analogue history of the twentieth century, will have inequalities reified and reinforced through the digital archiving of contemporary life. The Web has been pivotal to the new Star Wars film. Lucasfilm has an Internet division and an official Website. Between mid November and May, this site has been accessed twenty million times (Gallott 15). Other sites, such as TheForce.net and Countdown to Star Wars, are a record of the enthusiasm and passion of fans. As Daniel Fallon and Matthew Buchanan have realised, "these sites represent the ultimate in film fandom -- virtual communities where like-minded enthusiasts can bathe in the aura generated by their favourite masterpiece" (27). Screensavers, games, desktop wallpaper, interviews and photo galleries have been downloaded and customised. Some ephemeral responses to The Phantom Menace have been digitally recorded. Yet this moment of audience affectivity will be lost without a consideration of digital memory. The potentials and problems of the digital and analogue environments need to be oriented into critical theories of information, knowledge, entertainment and pleasure. The binary language of computer-mediated communication allows a smooth transference of data. Knowledge and meaning systems are not exchanged as easily. Classifying, organising and preserving information make it useful. Archival procedures have been both late and irregular in their application.5 Bocher and Ihlenfeldt assert that 2500 new web sites are coming on-line every day ("A Higher Signal-to-Noise Ratio"). The difficulties and problems confronting librarians and archivists who wish to preserve digital information is revealed in the Australian government's PADI (Preserving Access to Digital Information) Site. Compared with an object in a museum which may lie undisturbed for years in a storeroom, or a book on a shelf, or even Egyptian hieroglyd on the wall of a tomb, digital information requires much more active maintenance. If we want access to digital information in the future, we must plan and act now. (PADI, "Why Preserve Access to Digital Information?") phics carve The speed of digitisation means that responsibility for preserving cultural texts, and the skills necessary to enact this process, is increasing the pressure facing information professionals. An even greater difficulty when preserving digital information is what to keep, and what to release to the ephemeral winds of cyberspace. 'Qualitative criteria' construct an historical record that restates the ideologies of the powerful. Concerns with quality undermine the voices of the disempowered, displaced and decentred. The media's instability through technological obsolescence adds a time imperative that is absent from other archival discussions.6 While these problems have always taken place in the analogue world, there was a myriad of alternative sites where ephemeral material was stored, such as the family home. Popular cultural information will suffer most from the 'blind spots' of digital archivists. While libraries rarely preserve the ephemera of a time, many homes (including mine) preserve the 'trash' of a culture. A red light sabre, toy dalek, Duran Duran posters and a talking Undertaker are all traces of past obsessions and fandoms. Passion evaporates, and interests morph into new trends. These objects remain in attics, under beds, in boxes and sheds throughout the world. Digital documents necessitate a larger project of preservation, with great financial (and spatial) commitments of technology, software and maintenance. Libraries rarely preserve the ephemera -- the texture and light -- of the analogue world. The digital era reduces the number of fan-based archivists. Subsequently forfeited is the spectrum of interests and ideologies that construct the popular memory of a culture. Once bits replace atoms, the recorded world becomes structured by digital codes. Only particular texts will be significant enough to store digitally. Samuel Florman stated that "in the digital age nothing need be lost; do we face the prospect of drowning in trivia as the generations succeed each other?" (n. pag.) The trivia of academics may be the fodder (and pleasures) of everyday life. Digitised preservation, like analogue preservation, can never 'represent' plural paths through the past. There is always a limit and boundary to what is acceptable obsolescence. The Star Wars films suggests that "the whole palette of digital technology is much more subtle and supple; if you can dream it, you can see it" (Corliss 65). This film will also record how many of the dreams survive and are archived. Films, throughout the century, have changed the way in which we construct and remember the past. They convey an expressive memory, rather than an accurate history. Certainly, Star Wars is only a movie. Yet, as Rushkoff has suggested, "we have developed a new language of references and self-references that identify media as a real thing and media history as an actual social history" (32). The build up in Australia to The Phantom Menace has been wilfully joyful. This is a history of the present, a time which I know will, in retrospect, be remembered with great fondness. It is a collective event for a generation, but it speaks to us all in different ways. At ten, it is easy to be amazed and enthralled at popular culture. By thirty, it is more difficult. When we see Star Wars, we go back to visit our memories. With red light sabre in hand, we splice through time, as much as space. Footnotes The United States release of the film occurred on 19 May 1999. In Australia, the film's first screenings were on 3 June. Many cinemas showed The Phantom Menace at 12:01 am, (very) early Thursday morning. The three main players of the GNW team, Paul McDermott, Mikey Robbins and Julie McCrossin, were featured on the cover of Australia's Juice magazine in costumes from The Phantom Menace, being Obi-Wan, Yoda and Queen Amidala respectively. Actually, the National Air and Space Museum had a Star Wars exhibition in 1997, titled "Star Wars: The Magic of Myth". For example, Janet Collins, Michael Hammond and Jerry Wellington, in Teaching and Learning with the Media, stated that "the message is simple: we now have the technology to inform, entertain and educate. Miss it and you, your family and your school will be left behind" (3). Herb Brody described the Net as "an overstuffed, underorganised attic full of pictures and documents that vary wildly in value", in "Wired Science". The interesting question is, whose values will predominate when the attic is being cleared and sorted? This problem is extended because the statutory provision of legal deposit, which obliges publishers to place copies of publications in the national library of the country in which the item is published, does not include CD-ROMs or software. References Bocher, Bob, and Kay Ihlenfeldt. "A Higher Signal-to-Noise Ratio: Effective Use of WebSearch Engines." State of Wisconsin Department of Public Instruction Website. 13 Mar. 1998. 15 June 1999 <http://www.dpi.state.wi.us/dpi/dlcl/lbstat/search2.php>. Brody, Herb. "Wired Science." Technology Review Oct. 1996. 15 June 1999 <http://www.techreview.com/articles/oct96/brody.php>. Carter, Timothy. "Wars Weary." Cinescape 39 (Mar./Apr. 1999): 9. Collins, Janet, Michael Hammond, and Jerry Wellington. Teaching and Learning with Multimedia. London: Routledge, 1997. Corliss, Richard. "Ready, Set, Glow!" Time 18 (3 May 1999): 65. Count Down to Star Wars. 1999. 15 June 1999 <http://starwars.countingdown.com/>. Coupland, Douglas. Generation X. London: Abacus, 1991. Eco, Umberto. Travels in Hyper-Reality. London: Picador, 1987. Fallon, Daniel, and Matthew Buchanan. "Now Screening." Australian Net Guide 4.5 (June 1999): 27. Florman, Samuel. "From Here to Eternity." MIT's Technology Review 100.3 (Apr. 1997). Gallott, Kirsten. "May the Web Be with you." Who Weekly 24 May 1999: 15. Grant, Fiona. "Ewan's Star Soars!" TV Week 29 May - 4 June 1999: 15. Hall, Stuart, and Tony Jefferson, eds. Resistance through Rituals. London: Hutchinson, 1976. Harris, David. From Class Struggle to the Politics of Pleasure: the Effects of Gramscianism on Cultural Studies. London: Routledge, 1992. Hebdige, Dick. Hiding in the Light. London: Routledge, 1988. Hopkins, Susan. "Generation Pulp." Youth Studies Australia Spring 1995. Johnson, Brian, and Susan Oh. "The Second Coming: as the Newest Star Wars Film Illustrates, Pop Culture Has Become a New Religion." Maclean's 24 May 1999: 14-8. Juice 78 (June 1999). Kizlik, Robert. "Generation X Wants to Teach." International Journal of Instructional Media 26.2 (Spring 1999). Lucasfilm Ltd. Star Wars: Welcome to the Official Site. 1999. 15 June 1999 <http://www.starwars.com/>. Miller, Nick. "Generation X-Wing Fighter." The West Australian 4 June 1999: 9. PADI. "What Digital Information Should be Preserved? Appraisal and Selection." Preserving Access to Digital Information (PADI) Website. 11 March 1999. 15 June 1999 <http://www.nla.gov.au/padi/what.php>. PADI. "Why Preserve Access to Digital Information?" Preserving Access to Digital Information (PADI) Website. <http://www.nla.gov.au/padi/why.php>. Rushkoff, Douglas. Media Virus. Sydney: Random House, 1994. Citation reference for this article MLA style: Tara Brabazon. "A Red Light Sabre to Go, and Other Histories of the Present." M/C: A Journal of Media and Culture 2.4 (1999). [your date of access] <http://www.uq.edu.au/mc/9906/sabre.php>. Chicago style: Tara Brabazon, "A Red Light Sabre to Go, and Other Histories of the Present," M/C: A Journal of Media and Culture 2, no. 4 (1999), <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]). APA style: Tara Brabazon. (1999) A red light sabre to go, and other histories of the present. M/C: A Journal of Media and Culture 2(4). <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]).

Introduction: Conceptualizing DisabilityThe two most prominent models for understanding disability are the medical model and the social model (“Disability”). The medical model locates disability in the person and emphasises the possibility of a cure, reinforcing the idea that disability is the fault of the disabled person, their body, their genes, and/or their upbringing. The social model, formulated as a response to the medical model, presents disability as a failure of the surrounding environment to accommodate differently abled bodies and minds. Closely linked to identity politics, the social model argues that disability is not a defect to be fixed but a source of human experience and identity, and that to disregard the needs of people with disability is to discriminate against them by being “ableist.”Both models have limitations. On the one hand, simply being a person with disability or having any other minority identity/-ies does not by itself lead to exclusion and discrimination (Nocella 18); an element of social valuation must be present that goes beyond a mere numbers game. On the other hand, merely focusing on the social aspect neglects “the realities of sickness, suffering, and pain” that many people with disability experience (Mollow 196) and that cannot be substantially alleviated by any degree of social change. The body is irreducible to discourse and representation (Siebers 749). Disability exists only at the confluence of differently abled minds and bodies and unaccommodating social and physical environs. How a body “fits” (my word) its environment is the focus of the “ecosomatic paradigm” (Cella 574-75); one example is how the drastically different environment of Cormac McCarthy’s The Road (2006) reorients the coordinates of ability and impairment (Cella 582–84). I want to examine a novel that, conversely, features a change not in environment but in body.Alien LegsTim Farnsworth, the protagonist of Joshua Ferris’s second novel, The Unnamed (2010), is a high-powered New York lawyer who develops a condition that causes him to walk spontaneously without control over direction or duration. Tim suffers four periods of “walking,” during which his body could without warning stand up and walk at any time up to the point of exhaustion; each period grows increasingly longer with more frequent walks, until the fourth one ends in Tim’s death. As his wife, Jane, understands it, these forced excursions are “a hijacking of some obscure order of the body, the frightened soul inside the runaway train of mindless matter” (24). The direction is not random, for his legs follow roads and traffic lights. When Tim is exhausted, his legs abruptly stop, ceding control back to his conscious will, whence Tim usually calls Jane and then sleeps like a baby wherever he stops. She picks him up at all hours of the day and night.Contemporary critics note shades of Beckett in both the premise and title of the novel (“Young”; Adams), connections confirmed by Ferris (“Involuntary”); Ron Charles mentions the Poe story “The Man of the Crowd” (1845), but it seems only the compulsion to walk is similar. Ferris says he “was interested in writing about disease” (“Involuntary”), and disability is at the core of the novel; Tim more than once thinks bitterly to himself that the smug person without disability in front of him will one day fall ill and die, alluding to the universality of disability. His condition is detrimental to his work and life, and Stuart Murray explores how this reveals the ableist assumptions behind the idea of “productivity” in a post-industrial economy. In one humorous episode, Tim arrives unexpectedly (but volitionally) at a courtroom and has just finished requesting permission to join the proceedings when his legs take him out of the courtroom again; he barely has time to shout over his shoulder, “on second thought, Your Honor” (Ferris Unnamed 103). However, Murray does not discuss what is unique about Tim’s disability: it revolves around walking, the paradigmatic act of ability in popular culture, as connoted in the phrase “to stand up and walk.” This makes it difficult to understand Tim’s predicament solely in terms of either the medical or social model. He is able-bodied—in fact, we might say he is “over-able”—leading one doctor to label his condition “benign idiopathic perambulation” (41; my emphasis); yet the lack of agency in his walking precludes it from becoming a “pedestrian speech act” (de Certeau 98), walking that imbues space with semiotic value. It is difficult to imagine what changes society could make to neutralize Tim’s disability.The novel explores both avenues. At first, Tim adheres to the medical model protocol of seeking a diagnosis to facilitate treatment. He goes to every and any (pseudo)expert in search of “the One Guy” who can diagnose and, possibly, cure him (53), but none can; a paper in The New England Journal of Medicine documents psychiatrists and neurologists, finding nothing, kicking the can between them, “from the mind to body back to the mind” (101). Tim is driven to seek a diagnosis because, under the medical model, a diagnosis facilitates understanding, by others and by oneself. As the Farnsworths experience many times, it is surpassingly difficult to explain to others that one has a disease with no diagnosis or even name. Without a name, the disease may as well not exist, and even their daughter, Becka, doubts Tim at first. Only Jane is able to empathize with him based on her own experience of menopause, incomprehensible to men, gesturing towards the influence of sex on medical hermeneutics (Mollow 188–92). As the last hope of a diagnosis comes up empty, Tim shifts his mentality, attempting to understand his condition through an idiosyncratic idiom: experiencing “brain fog”, feeling “mentally unsticky”, and having “jangly” nerves, “hyperslogged” muscles, a “floaty” left side, and “bunched up” breathing—these, to him, are “the most precise descriptions” of his physical and mental state (126). “Name” something, “revealing nature’s mystery”, and one can “triumph over it”, he thinks at one point (212). But he is never able to eschew the drive toward understanding via naming, and his “deep metaphysical ache” (Burn 45) takes the form of a lament at misfortune, a genre traceable to the Book of Job.Short of crafting a life for Tim in which his family, friends, and work are meaningfully present yet detached enough in scheduling and physical space to accommodate his needs, the social model is insufficient to make sense of, let alone neutralize, his disability. Nonetheless, there are certain aspects of his experience that can be improved with social adjustments. Tim often ends his walks by sleeping wherever he stops, and he would benefit from sensitivity training for police officers and other authority figures; out of all the authority figures who he encounters, only one shows consideration for his safety, comfort, and mental well-being prior to addressing the illegality of his behaviour. And making the general public more aware of “modes of not knowing, unknowing, and failing to know”, in the words of Jack Halberstam (qtd. in McRuer and Johnson 152), would alleviate the plight not just of Tim but of all sufferers of undiagnosed diseases and people with (rare forms of) disability.After Tim leaves home and starts walking cross-country, he has to learn to deal with his disability without any support system. The solution he hits upon illustrates the ecosomatic paradigm: he buys camping gear and treats his walking as an endless hike. Neither “curing” his body nor asking accommodation of society, Tim’s tools mediate a fit between body and environs, and it more or less works. For Tim the involuntary nomad, “everywhere was a wilderness” (Ferris Unnamed 247).The Otherness of the BodyProblems arise when Tim tries to fight his legs. After despairing of a diagnosis, he internalises the struggle against the “somatic noncompliance” of his body (Mollow 197) and refers to it as “the other” (207). One through-line of the novel is a (failed) attempt to overcome cartesian duality (Reiffenrath). Tim divides his experiences along cartesian lines and actively tries to enhance while short-circuiting the body. He recites case law and tries to take up birdwatching to maintain his mind, but his body constantly stymies him, drawing his attention to its own needs. He keeps himself ill-clothed and -fed and spurns needed medical attention, only to find—on the brink of death—that his body has brought him to a hospital, and that he stops walking until he is cured and discharged. Tim’s early impression that his body has “a mind of its own” (44), a situation comparable to the Strange Case of Dr Jekyll and Mr Hyde (1886; Ludwigs 123–24), is borne out when it starts to silently speak to him, monosyllabically at first (“Food!” (207)), then progressing to simple sentences (“Leg is hurting” (213)) and sarcasm (“Deficiency of copper causes anemia, just so you know” (216)) before arriving at full-blown taunting:The other was the interrogator and he the muttering subject […].Q: Are you aware that you can be made to forget words, if certain neurons are suppressed from firing?A: Certain what?Q: And that by suppressing the firing of others, you can be made to forget what words mean entirely? Like the word Jane, for instance.A: Which?Q: And do you know that if I do this—[inaudible]A: Oof!Q: —you will flatline? And if I do this—[inaudible]A: Aaa, aaa…Q: —you will cease flatlining? (223–24; emphases and interpolations in original except for bracketed ellipsis)His Jobean lament turns literal, with his mind on God’s side and his body, “the other”, on the Devil’s in a battle for his eternal soul (Burn 46). Ironically, this “God talk” (Ferris Unnamed 248) finally gets Tim diagnosed with schizophrenia, and he receives medication that silences his body, if not stilling his legs. But when he is not medicated, his body can dominate his mind with multiple-page monologues.Not long after Tim’s mind and body reach a truce thanks to the camping gear and medication, Tim receives word on the west coast that Jane, in New York, has terminal cancer; he resolves to fight his end-of-walk “narcoleptic episodes” (12) to return to her—on foot. His body is not pleased, and it slowly falls apart as Tim fights it eastward cross-country. By the time he is hospitalized “ten miles as the crow flies from his final destination”, his ailments include “conjunctivitis”, “leg cramps”, “myositis”, “kidney failure”, “chafing and blisters”, “shingles”, “back pain”, “bug bites, ticks, fleas and lice”, “sun blisters”, “heatstroke and dehydration”, “rhabdomyolysis”, “excess [blood] potassium”, “splintering [leg] bones”, “burning tongue”, “[ballooning] heels”, “osteal complications”, “acute respiratory distress syndrome”, “excess fluid [in] his peritoneal cavity”, “brain swelling”, and a coma (278–80)—not including the fingers and toes lost to frostbite during an earlier period of walking. Nevertheless, he recovers and reunites with Jane, maintaining a holding pattern by returning to Jane’s hospital bedside after each walk.Jane recovers; the urgency having dissipated, Tim goes back on the road, confident that “he had proven long ago that there was no circumstance under which he could not walk if he put his mind to it” (303). A victory for mind over body? Not quite. The ending, Tim’s death scene, planned by Ferris from the beginning (Ferris “Tracking”), manages to grant victory to both mind and body without uniting them: his mind keeps working after physical death, but its last thought is of a “delicious […] cup of water” (310). Mind and body are two, but indivisible.Cartesian duality has relevance for other significant characters. The chain-smoking Detective Roy, assigned the case Tim is defending, later appears with oxygen tank in tow due to emphysema, yet he cannot quit smoking. What might have been a mere shortcut for characterization here carries physical consequences: the oxygen tank limits Roy’s movement and, one supposes, his investigative ability. After Jane recovers, Tim visits Frank Novovian, the security guard at his old law firm, and finds he has “gone fat [...] His retiring slouch behind the security post said there was no going back”; recognising Tim, Frank “lifted an inch off [his] chair, righting his jellied form, which immediately settled back into place” (297; my emphases). Frank’s physical state reflects the state of his career: settled. The mind-body antagonism is even more stark among Tim’s lawyer colleagues. Lev Wittig cannot become sexually aroused unless there is a “rare and extremely venomous snak[e]” in the room with no lights (145)—in direct contrast to his being a corporate tax specialist and the “dullest person you will ever meet” (141). And Mike Kronish famously once billed a twenty-seven-hour workday by crossing multiple time zones, but his apparent victory of mind over matter is undercut by his other notable achievement, being such a workaholic that his grown kids call him “Uncle Daddy” (148).Jane offers a more vexed case. While serving as Tim’s primary caretaker, she dreads the prospect of sacrificing the rest of her life for him. The pressures of the consciously maintaining her wedding vows directly affects her body. Besides succumbing to and recovering from alcoholism, she is twice tempted by the sexuality of other men; the second time, Tim calls her at the moment of truth to tell her the walking has returned, but instead of offering to pick him up, she says to him, “Come home” (195). As she later admits, asking him to do the impossible is a form of abandonment, and though causality is merely implied, Tim decides a day later not to return. Cartesian duality is similarly blurred in Jane’s fight against cancer. Prior to developing cancer, it is the pretence for Tim’s frequent office absences; she develops cancer; she fights it into remission not by relying on the clinical trial she undergoes, but because Tim’s impossible return inspires her; its remission removes the sense of urgency keeping Tim around, and he leaves; and he later learns that she dies from its recurrence. In multiple senses, Jane’s physical challenges are inextricable from her marriage commitment. Tim’s peripatetic condition affects both of them in homologous ways, gesturing towards the importance of disability studies for understanding the experience both of people with disability and of their caretakers.Becka copes with cartesian duality in the form of her obesity, and the way she does so sets an example for Tim. She gains weight during adolescence, around the time Tim starts walking uncontrollably, and despite her efforts she never loses weight. At first moody and depressed, she later channels her emotions into music, eventually going on tour. After one of her concerts, she tells Tim she has accepted her body, calling it “my one go-around,” freeing her from having to “hate yourself till the bitter end” (262) to instead enjoy her life and music. The idea of acceptance stays with Tim; whereas in previous episodes of walking he ignored the outside world—another example of reconceptualizing walking in the mode of disability—he pays attention to his surroundings on his journey back to New York, which is filled with descriptions of various geographical, meteorological, biological, and sociological phenomena, all while his body slowly breaks down. By the time he leaves home forever, he has acquired the habit of constant observation and the ability to enjoy things moment by moment. “Beauty, surprisingly, was everywhere” (279), he thinks. Invoking the figure of the flâneur, which Ferris had in mind when writing the novel (Ferris “Involuntary”), Peter Ferry argues that “becoming a 21st century incarnation of the flâneur gives Tim a greater sense of selfhood, a belief in the significance of his own existence within the increasingly chaotic and disorientating urban environment” (59). I concur, with two caveats: the chaotic and disorienting environment is not merely urban; and, contrary to Ferry’s claim that this regained selfhood is in contrast to “disintegrating” “conventional understandings of masculinity” (57), it instead incorporates Tim’s new identity as a person with disability.Conclusion: The Experience of DisabilityMore than specific insights into living with disability, the most important contribution of The Unnamed to disability studies is its exploration of the pure experience of disability. Ferris says, “I wanted to strip down this character to the very barest essentials and see what happens when sickness can’t go away and it can’t be answered by all [sic] of the medical technology that the country has at its disposal” (“Tracking”); by making Tim a wealthy lawyer with a caring family—removing common complicating socioeconomic factors of disability—and giving him an unprecedented impairment—removing all medical support and social services—Ferris depicts disability per se, illuminating the importance of disability studies for all people with(out) disability. After undergoing variegated experiences of pure disability, Tim “maintained a sound mind until the end. He was vigilant about periodic checkups and disciplined with his medication. He took care of himself as best he could, eating well however possible, sleeping when his body required it, […] and he persevered in this manner of living until his death” (Ferris Unnamed 306). This is an ideal relation to maintain between mind, body, and environment, irrespective of (dis)ability.ReferencesAdams, Tim. “The Unnamed by Joshua Ferris.” Fiction. Observer, 21 Feb. 2010: n. pag. 19 Sep. 2018 <https://www.theguardian.com/books/2010/feb/21/the-unnamed-joshua-ferris>.Burn, Stephen J. “Mapping the Syndrome Novel.” Diseases and Disorders in Contemporary Fiction: The Syndrome Syndrome. Eds. T.J. Lustig and James Peacock. New York: Routledge, 2013. 35-52.Cella, Matthew J.C. “The Ecosomatic Paradigm in Literature: Merging Disability Studies and Ecocriticism.” Interdisciplinary Studies in Literature and Environment 20.3 (2013): 574–96.De Certeau, Michel. The Practice of Everyday Life. 1980. Trans. Steven Rendall. Berkeley: U of California P, 1984.Charles, Ron. “Book World Review of Joshua Ferris’s ‘The Unnamed.’” Books. Washington Post 20 Jan. 2010: n. pag. 19 Sep. 2018 <http://www.washingtonpost.com/wp-dyn/content/article/2010/01/19/AR2010011903945.html>.“Disability.” Wikipedia: The Free Encyclopedia 17 Sep. 2018. 19 Sep. 2018 <https://en.wikipedia.org/wiki/Disability>.Ferris, Joshua. “Involuntary Walking; the Joshua Ferris Interview.” ReadRollShow. Created by David Weich. Sheepscot Creative, 2010. Vimeo, 9 Mar. 2010. 18 Sep. 2018 <https://www.vimeo.com/10026925>. [My transcript.]———. “Tracking a Man’s Life, in Endless Footsteps.” Interview by Melissa Block. All Things Considered, NPR, 15 Feb. 2010. 18 Sep. 2018 <https://www.npr.org/templates/transcript/transcript.php?storyId=123650332>.———. The Unnamed: A Novel. New York: Little, Brown, 2010.Ferry, Peter. “Reading Manhattan, Reading Masculinity: Reintroducing the Flâneur with E.B. White’s Here Is New York and Joshua Ferris’ The Unnamed.” Culture, Society & Masculinities 3.1 (2011): 49–61.Ludwigs, Marina. “Walking as a Metaphor for Narrativity.” Studia Neophilologica 87.1 (Suppl. 1) (2015): 116–28.McCarthy, Cormac. The Road. New York: Vintage, 2006.McRuer, Robert, and Merri Lisa Johnson. “Proliferating Cripistemologies: A Virtual Roundtable.” Journal of Literary and Cultural Disability Studies 8.2 (2014): 149–69.Mollow, Anna. “Criphystemologies: What Disability Theory Needs to Know about Hysteria.” Journal of Literary and Cultural Disability Studies 8.2 (2014): 185–201.Murray, Stuart. “Reading Disability in a Time of Posthuman Work: Speed and Embodiment in Joshua Ferris’ The Unnamed and Michael Faber’s Under the Skin.” Disability Studies Quarterly 37.4 (2017). 20 May 2018 <http://dsq–sds.org/article/view/6104/4823/>.Nocella, Anthony J., II. “Defining Eco–Ability: Social Justice and the Intersectionality of Disability, Nonhuman Animals, and Ecology.” Earth, Animal, and Disability Liberation: The Rise of the Eco–Ability Movement. Eds. Anthony J. Nocella II, Judy K.C. Bentley, and Janet M. Duncan. New York: Peter Lang, 2012. 3–21.Poe, Edgar Allan. “The Man of the Crowd.” 1845. PoeStories.com. 18 Sep. 2018 <https://poestories.com/read/manofthecrowd>.Reiffenrath, Tanja. “Mind over Matter? Joshua Ferris’s The Unnamed as Counternarrative.” [sic] – a journal of literature, culture and literary translation 5.1 (2014). 20 May 2018 <https://www.sic–journal.org/ArticleView.aspx?aid=305/>.Siebers, Tobin. “Disability in Theory: From Social Constructionism to the New Realism of the Body.” American Literary History 13.4 (2001): 737–54.“The Young and the Restless.” Review of The Unnamed by Joshua Ferris. Books and Arts. Economist, 28 Jan. 2010: n. pag. 19 Sep. 2018 <https://www.economist.com/books-and-arts/2010/01/28/the-young-and-the-restless>.

In one of his final pieces of writing, Timothy Leary—one of the most singularly iconic and influential figures of the 1960s counterculture, known especially for his advocacy of a “molecular revolution” premised upon hallucinogenic self-medication—proposes that [c]ounterculture blooms wherever and whenever a few members of a society choose lifestyles, artistic expressions, and ways of thinking and being that wholeheartedly embrace the ancient axiom that the only true constant is change itself. The mark of counterculture is not a particular social form or structure, but rather the evanescence of forms and structures, the dazzling rapidity and flexibility with which they appear, mutate, and morph into one another and disappear. (ix) But it is not just radical activists and ancient philosophers who celebrate the constancy of change; on the contrary, it is a basic principle of post-industrial capitalism, a system which relies upon the constant extraction of surplus value—this being the very basis of the accumulation of capital—through an ever-accelerating creation of new markets and new desires fostered via a perpetual cycle of technical obsolescence and social destabilisation. Far from being unambiguously aligned with a mode of resistance then (as seemingly inferred by the quote above), the imperative for change would appear to be a basic constituent of that which the latter seeks to undermine. The very concept of “counterculture” as an ideal and a practice has been challenged and contested repeatedly over the past fifty or so years, both inside and outside of the academy. For the most part, the notion of counterculture is understood to have emerged out of the tumultuous cultural shifts of the 1960s, and yet, at the same time, as Theodore Roszak—who first coined the term—notes, the intellectual heritage of such a movement draws upon a “stormy Romantic sensibility, obsessed from first to last with paradox and madness, ecstasy and spiritual striving” (91) that dates back to nineteenth century Idealist philosophy and its critique of a rapidly industrialising civilisation. My purpose in this paper is not to address these numerous conceptualisations of counterculture but instead to analyse specifically the enigmatic definition given by Leary above, whereby he conflates counterculture with the demand for continual change or novelty, arguing that the former appears precisely at the point when “equilibrium and symmetry have given way to a complexity so intense as to appear to the eye as chaos” (ix). Concerned that this definition is internally inconsistent given Leary’s understanding of counterculture as a profoundly anti-capitalist force, I will cursorily illustrate the contradictions that proceed when the notion of counterculture as resistance to capitalist hegemony is combined with the identification of counterculture as an authentic and repeated irruption of the new, albeit one that is inevitably domesticated by and subsumed into the dominant culture against which it is posed, as occurs in Leary’s account. The claim that I make here is that this demand for change as an end in itself is inextricably capitalist in its orientation, and as such, cannot be meaningfully understood as a structural externality to the capitalist processes that it strives to interrupt. Capitalism and Growth The study of counterculture is typically, and probably inevitably premised upon an opposition between a dominant culture and those emergent forces that seek to undermine it. In the words of Roszak, the American counterculture of the 1960s arose in defiance of the “modernizing, up-dating, rationalizing, planning” tendencies of technocracy, “that social form in which an industrial society reaches the peak of its organizational integration” (5). Similarly, for Herbert Marcuse, the philosopher perhaps most closely associated with this counterculture, and whose writings formed the intellectual lynchpin of the student protest movement at that time, “intensified progress seems to be bound up with intensified unfreedom,” and as a consequence, we must strive for “a non-repressive civilization, based on a fundamentally different experience of being, a fundamentally different relation between man [sic] and nature, and fundamentally different existential relations” (Eros 4-5). In both cases, the dominant culture is associated with a particular form of repression, based upon the false sense of freedom imposed by the exigencies of the market. “Free choice among a wide variety of goods and services does not signify freedom,” argues Marcuse, “if these goods and services sustain social controls over a life of toil and fear” (One-Dimensional 10). Most importantly, Marcuse observes that this facile freedom of choice is propped up by processes of continual renewal, transformation, and rationalisation—“advertising, public relations, indoctrination, planned obsolescence”—operating on the basis of a “relentless utilization of advanced techniques and science,” such that “a rising standard of living is the almost unavoidable by-product of the politically manipulated industrial society” (One-Dimensional 52-53). Writing at a time when the Keynesian welfare state was still a foregone conclusion, Marcuse denounces the way in which an increase in the quality of life associated with the rise of consumerism and lifestyle culture “reduces the use-value of freedom”, for “there is no reason to insist on self-determination if the administered life is the comfortable and even the ‘good’ life” (One-Dimensional 53). The late industrial society, in other words, is presented as driven by a repressive desublimation which does not merely replace the objects of a so-called “high culture” with those of an inferior mass culture, but totally liquidates any such distinction, reducing all culture to a mere process of consumption, divorced from any higher goals or purposes. This desublimation is able to maintain growth through the constant production of novelty—providing new objects for the purposes of consumption. This society is not stagnant then; rather, “[i]ts productivity and efficiency, its capacity to increase and spread comforts, to turn waste into need, and destruction into construction” all represent the demand for a continual production of the new that undergirds its own stability (One-Dimensional 11). This necessary dynamism, and the creative destruction that goes along with it, is a result of the basic laws of competition: the need not only to generate profit, but to maintain this profitability means that new avenues for growth must constantly be laid down. This leads to both a geographical expansion in search of new markets, and a psychological manipulation in order to cultivate needs, desires, and fantasies in consumers that they never knew they had, combined with a dramatic shift in the search for both raw materials and labour power toward the developing economies of Asia. The result, notes David Harvey, is to “exacerbate insecurity and instability, as masses of capital and workers shift from one line of production to another, leaving whole sectors devastated, while the perpetual flux in consumer wants, tastes, and needs becomes a permanent locus of uncertainty and struggle” (106). What we are seeing then, as these processes of production and demands for consumption accelerate, is not so much the maintenance of the comfortable and carefree life that Marcuse sees as destructive to culture; conversely, this acceleration is engendering a sense of disorientation and even groundlessness that leaves us in a state of continual anxiety and disquietude. Although these processes have certainly accelerated in recent years—not least because of the rise of high-speed digital networking and telecommunications—they were prominent throughout the second-half of the twentieth century (in varying degrees), and indicate a general logic of rationalisation and technical efficiency that has been the focus of critique from the proto-countercultural romanticism of the nineteenth century onward. It is Marx who observes that “[t]he driving motive and determining purpose of capitalist production is the self-valorization of capital to the greatest possible extent,” and it is precisely this seemingly unstoppable impetus toward accumulation that finds its most acute manifestation in our age of digital, post-industrial capitalism (449). What needs to be kept in mind is that capitalism is not opposed to those exteriorities that resist its logic; on the contrary, it is through its ability to appropriate them in a double movement whereby it simultaneously claims to act as the condition of their production and claims the right to represent them on its terms (through the universal sign of money) that capitalism is able to maintain its continual growth. Put simply, capitalism as an economic system and an ideological constellation has proved itself time and time again to be remarkably resilient not only to intellectual critique, but also to the concrete production of new forms of living seemingly contrary to its principles, precisely because it is able to incorporate and thus nullify such threats. The production of the new does not harm capitalism; on the contrary, capitalism thrives on such production. The odd contradiction of the mass society, writes Walter Benjamin, coheres in the way that “the novelty of products—as a stimulus to demand—is accorded an unprecedented importance,” whilst at the same time, “‘the eternal return of the same’ is manifest in mass production” (331). This production of novelty is, in other words, restricted by the parameters of the commodity form—the necessity that it be exchangeable under the terms of capital (as money)—such that its potential heterogeneity is restrained by its identity as a commodity. Capitalism is perfectly capable of creating new modes of living, but it does so specifically according to its terms. This poses a difficulty then for the study and advocacy of counterculture in the terms for which Leary advocates above, because the progressivism of the latter—referring to its demand for continual change and innovation (a demand that admittedly runs counter to the nostalgic romanticism that has motivated a great deal of countercultural thought and praxis, and is certainly not a universally accepted definition of counterculture more broadly)—is not necessarily easily distinguishable from the dominant culture against which it is counterposed. Raymond Williams expresses this frustration well when he observes that “it is exceptionally difficult to distinguish between those which are really elements of some new phase of the dominant culture […] and those which are substantially alternative or oppositional to it” (123). In other words, given that capitalism as an economic system and hegemonic cultural formation is so effective in producing the novelty that we crave—creating objects, ideas, and practices often vastly different to those residual traditions that preceded them—there is no obvious metric for determining when we are looking at a genuine alternative to this hegemony, and when we are looking at yet another variegated product of it. Williams makes a distinction here, whereby the emergence (in the strict sense of coming-into-being or genesis) of a new culture is presumed to be qualitatively different to mere novelty. What is not adequately considered is the possibility that this distinction is entirely illusory—that holding out hope for a qualitatively different mode of existence that will mark a distinct break from capitalist hegemony is in fact the chimera by which this hegemony is sustained, and its cycle of production perpetuated. There is an anxiety here that is present within (and one might suggest even constitutive of) present-day debates over counterculture, particularly in regard to the question of resistance, and what form it might take under the conditions of late capitalism. From Williams’s perspective, it can be argued that “all or nearly all initiatives and contributions, even when they take on manifestly alternative or oppositional forms, are in practice tied to the hegemonic,” such that “the dominant culture, so to say, at once produces and limits its own forms of counter-culture” (114). To argue this though, he goes on to suggest, would: overlook the importance of works and ideas which, while clearly affected by hegemonic limits and pressures, are at least in part significant breaks beyond them, which may again in part be neutralized, reduced, or incorporated, but which in their most active elements nevertheless come through as independent and original. (114)Authentic breaks in specific social conditions are not just a fantasy, he correctly observes, but have occurred many times across history—and not merely in the guise of violent revolutionary activity. What is needed, therefore, is the development of “modes of analysis which instead of reducing works to finished products, and activities to fixed positions, are capable of discerning, in good faith, the finite but significant openness of many actual initiatives and contributions” (114). For Williams, this openness is located chiefly within the semiotic indeterminacy of the artwork, and the resultant potentiality contained within it for individuals to develop resistant readings contrary to any dominant interpretation. These divergent readings become the sites upon which we might imagine new worlds and new ways of living. There is a sense of resignation in his solution though: an appeal to the autonomy of an artwork, and a momentary sublime glimpse of another world, that will inevitably be domesticated by capital. The difficulty that comes with understanding counterculture as an uncompromising demand for the new, over and against the mundane repetitions of commodity culture and lifestyle consumerism, is that it must reckon with the seemingly inevitable appropriation of these new creations by the system against which they are opposed. In such cases, the typical result is a tragic and fundamentally romantic defeatism, in which the creative individual (or community, etc.) must continue to create anew, knowing full well that their output will immediately find itself domesticated and enervated by the forces of capital. This specific conception of counterculture as perpetual change knows that it is doomed to failure, but takes pleasure in the struggle that nonetheless ensues. The Subsumption of Counterculture “Marx and Freud, perhaps, do represent the dawn of our culture,” writes philosopher Gilles Deleuze, “but Nietzsche is something entirely different: the dawn of counterculture” (142). Friedrich Nietzsche seems like an unlikely candidate for the originator of counterculture—his writings certainly bear little overt resemblance to the premises of the various movements that emerged in the 1960s, even though, as Roszak remarks, these movements actually largely issued forth from “the work of Freud and of Nietzsche, the major psychologists of the Faustian soul” (91)—but what he does share with Leary is a belief, expressed most clearly in his posthumous text The Will to Power (1967), in the political and ethical power of becoming, and the need to celebrate and affirm, rather than resist, a world that appears to be in constant, ineluctable flux. Rather than seeking merely to improve the status quo, Nietzsche works toward total and perpetual upheaval—a transvaluation of all values. In Deleuze’s words, he “made thought into a machine of war—a battering ram—into a nomadic force” (149). At a time when resistance to capitalism seems futile; when the possibility of capitalism ending seems more and more distant (which is not to say that it is unlikely to end anytime soon, but merely that its plausible alternatives have been evacuated from the popular imagination), such a claim can seem rather appealing. But how might we distinguish this conception of perpetual revolution of values from the creative destruction of capitalism itself? Why do we presume that there is such a distinction to be made? Why should Leary’s call for rapidity and flexibility—and more broadly, a celebration of change over constancy—be seen as anything other than an acknowledgement and reinforcement of capitalism’s accelerating cycle of obsolescence? The uncomfortable reality we must consider is that the countercultural, as an apparent exteriority waiting to be appropriated, plays an essential role in the accumulation of capital that drives our economic system, and that accordingly, it cannot be plausibly understood as external to the structural conditions that it opposes. This is not to suggest that counterculture does not produce new possibilities, new opportunities, and new ways of living, but simply that its production is always already structured by capitalist relations—the precise anxiety acknowledged by Williams. Once again, this is not a dismissal of counterculture, just the opposite in fact. It is a rejection of the conflation that Leary makes between counterculture and novelty, the combination of which is supposed to provide a potent threat to capitalist hegemony. “The naive supposition of an unambiguous development towards increased production,” argues German philosopher Theodor Adorno, “is itself a piece of that bourgeois outlook which permits development because […] it is hostile to qualitative difference” (156). Capitalism produces many different types of commodities (within which we can include ideas, beliefs, means of communication, as well as physical goods in the traditional sense), but what unites them is their shared identity under the regime of exchange value (money). This exchange value masks their genuine heterogeneity. But what use is it simply reassuring us that if we continue to produce, we may eventually produce something so new, so different that it will evade capture by this logic? Does this not merely reinforce a complicity between the appeal of the countercultural as a force of change and the continuous accumulation of capital? I would contend that to define counterculture as the production of the new underwrites the inexhaustible productivism of the capitalist hegemony that it seeks to challenge. What if, then, this qualitative difference was created not through the production of the new, but the total rejection of this production as the means to resistance? This would not be to engender or encourage a state of total stasis (which is definitely not a preferable or plausible scenario), but rather, to detach the hope for a better world from the idea that we must achieve this by somehow adding to the world that we already have—to recognise, as Adorno would have it, that “the forces of production are not the deepest substratum of man [sic], but represent his historical form adapted to the production of commodities” (156). Leary’s peculiar conception of counterculture that we have been examining throughout this paper refuses to give countenance to any kind of stability or equilibrium, instead proffering an essentially Nietzschean mode of resistance in which incessant creativity becomes the means to the contrivance of a new world—this is part of what Roszak records as the rejection of Marx’s “compulsive hard-headedness” and the embrace of “[m]yth, religion, dreams, visions” which mark the fundamental romanticism of (post-)1960s counterculture, and its heritage in nineteenth century bourgeois sensibilities. For all the benefits that such a conception of counterculture has provided, it would seem misguided to ignore the ways in which Leary’s rhetoric is undermined by the simple fact that it presumes a hierarchy between a dominant culture (capitalism) and its resistant periphery that is already structured by and given through a capitalist mode of thought that presumes its own self-sufficiency (that is, it assumes the adequacy of the logic of exchange to homogenise all products under the commodity form). The postulate that grounds Leary’s understanding of counterculture is a covert identification of man/woman as a restless, alienated being who will never reach a state of stability or actualisation, and must instead continue to produce in the vain hope that this might finally and definitely change things for the better. Instead of embracing the constancy of change, an ideology that ends up justifying the excesses of a capitalist order that knows nothing other than production, perhaps it is possible to begin reconceptualising counterculture in terms that resist precisely this demand for novelty. As Alexander Galloway declares, “[i]t is time now to subtract from this world, not add to it,” for the “political does not arise from the domain of production” (138-139). We do not need more well-intentioned ideas regarding how the world could be a better place or what new possibilities are on offer—we know these things already, we hear about them every day. What we need, and what perhaps counterculture can offer, is to affirm the truth of that which does not need to be produced, which is always already given to us through the immanence of human thought. In the words of François Laruelle, this is an understanding of human individuals as ordinary, “stripped of qualities or attributes by a wholly positive sufficiency,” such that “they lack nothing, are not alienated,” whereby the identity of the individual “is defined by characteristics that are absolutely original, primitive, internal, and without equivalent in the World […] not ideal essences, but finite, inalienable (and consequently irrecusable) lived experiences” (48-49). The job of counterculture then becomes not so much creating that which did not exist prior, but of realising “what we already know to be true” (Galloway 139). References Adorno, Theodor. Minima Moralia: Reflections on a Damaged Life. London and New York: Verso, 1974. Benjamin, Walter. The Arcades Project. Ed. Rolf Tiedemann. Cambridge and London: The Belknapp Press, 1999. Deleuze, Gilles. “Nomad Thought.” The New Nietzsche: Contemporary Styles of Interpretation. Ed. David B. Allison. New York City: Dell Publishing, 1977: 142-149. Galloway, Alexander R. The Interface Effect. Cambridge and Malden: Polity, 2012. Harvey, David. The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change. Cambridge and Oxford: Blackwell, 1989. Laruelle, François. From Decision to Heresy: Experiments in Non-Standard Thought. Ed. Robin Mackay. Falmouth: Urbanomic, 2012. Leary, Timothy. “Foreword.” Counterculture through the Ages: From Abraham to Acid House. Ken Goffman and Dan Joy. New York City: Villard Books, 2004: ix-xiv. Marcuse, Herbert. One Dimensional Man. London and New York: Routledge, 1991. ---. Eros and Civilization: A Philosophical Inquiry into Freud. London: Routledge, 1998. Marx, Karl. Capital, Volume One. London: Penguin, 1976. Nietzsche, Friedrich. The Will to Power. Ed. Walter Kaufmann. New York: Vintage Books, 1967. Roszak, Theodore. The Makings of a Counter Culture. Garden City, New York: Anchor Books, 1969. Williams, Raymond. Marxism and Literature. Oxford and New York: Oxford University Press, 1977.