Relevant bibliographies by topics / Ethical advertising

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Ethical advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 July 2025

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Journal articles on the topic "Ethical advertising"

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Henderson, Albert. "Ethical advertising." Publishing Research Quarterly 14, no. 1 (1998): 3–5. http://dx.doi.org/10.1007/s12109-998-0001-z.

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GRAD, Iulia. "Ethical Considerations on Advertising to Children." Postmodern Openings 6, no. 2 (2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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Whalen, D. Joel. "Designing Ethical Advertising MESSAGES." Design Management Journal (Former Series) 2, no. 4 (2010): 75–80. http://dx.doi.org/10.1111/j.1948-7169.1991.tb00093.x.

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Collier, Andrew. "Ethical advertising and selling." Dental Nursing 16, no. 4 (2020): 168–69. http://dx.doi.org/10.12968/denn.2020.16.4.168.

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Amina G., Kagaba. "Ethical Dilemmas in Legal Advertising." Research Output Journal of Education 5, no. 2 (2025): 20–25. https://doi.org/10.59298/roje/2025/522025.

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Legal advertising is a vital tool for attorneys to connect with potential clients and ensure access to justice. However, it presents numerous ethical challenges, balancing business goals with professional responsibilities. This paper examines the evolution of legal advertising, from its historical restrictions to the contemporary landscape shaped by digital marketing and social media. The ethical dilemmas discussed include truth in advertising, conflicts of interest, deceptive practices, and the tension between representation and profit. Through a regulatory framework analysis and real-world c
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Voitovych, Nataliia. "Ethical Challenges of Political Advertising." Ukrainian Information Space, no. 2(12) (November 13, 2023): 288–98. https://doi.org/10.31866/2616-7948.2(12).2023.291197.

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The article examines the violation of ethical standards as a negative aspect of the election campaign. The relevance of the study is justified by the importance of complying with ethical norms in political advertising to ensure a fair election process. The necessity of research is also caused by the insufficient study of ethical violations in political advertising aspects and consequences. The main goal of the article is to define the types of ethical violations in political advertising as well as their indications.The research methodology is based on a combination of general scientific approa
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Barroso, Paulo. "The ethical primacy of advertising rhetoric." Comunicação e Sociedade 25 (June 30, 2014): 360–75. http://dx.doi.org/10.17231/comsoc.25(2014).1880.

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What is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter, rational, dialectical and reflexive. Ethical issues are, as a rule, aporias
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Dmitrieva, Natal'ya, and Ekaterina Zavyalova. "Ethical Aspects of Advertising: Perception, Evaluation, and Regulation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2022, no. 4 (2022): 403–11. http://dx.doi.org/10.21603/2500-3372-2022-7-4-403-411.

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The advertising ethics appeared together with advertising itself. The legislative and public regulation of advertising is centuries old, but the ethical issues still remain acute all over the world. In the Russian Federation, these problems are more pronounced than elsewhere because domestic advertising started to develop only after the collapse of the Soviet Union. In thirty years, Russian advertising had to cover the distance which developed countries needed a century to cover. The research featured controversial advertising messages that caused indignation of both Russian citizens and publi
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Antolović, Kamilo, Mario Fraculj, and Ema Dugonjić. "Legal and ethical challenges of digital advertising." Suvremene teme 16, no. 1 (2025): 117–32. https://doi.org/10.46917/st.16.1.2.

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The challenges of social responsibility of marketing, particularly its legal and ethical components, encompass the entire marketing process, with a specific emphasis on marketing communication and advertising. Public and consumer criticism regarding unlawful and unethical advertising practices is most frequently directed towards digital advertising due to the accessibility, prevalent use, influence, and substantial investment in this type of marketing communication. This paper analyzes the most common violations, both legal and ethical in nature, which relate to native advertising, influencer
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Osina, Oksana N. "The Ethical Correctness’s Problem of Advertising Communications." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 29, no. 3 (2023): 11–20. http://dx.doi.org/10.15826/izv1.2023.29.3.042.

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The article is devoted to the analysis of the category «ethics/unethicality» in the field of advertising communications. The main goal was to analyze the ethics of advertising messages regarding the impact on the target audience based on the use of verbal and visual components of advertising communications and to identify mechanisms for regulating the advertising sphere in the Russian Federation. The following research methods were used by the authors: the observation method; the method of systematization and classification of material; the methods of definitional and contextual analysis, etc.
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Dissertations / Theses on the topic "Ethical advertising"

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Chini, Farrah. "Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment." Thesis, Linköpings universitet, Centrum för tillämpad etik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70014.

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Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. The thesis goes further in assessing the benefits from normative ethical principles, including using Rawls difference principle as a guide, to evaluate which side of the debate conforms more logically along the teachings of ethical philosophy. At the end it i
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Knoesen, Brent Claud. "Influence of pharmaceutical advertising on consumers: an exploratory descriptive study." Thesis, Nelson Mandela Metropolitan University, 2007. http://hdl.handle.net/10948/658.

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Pharmaceutical advertising involves the advertising of medicines, medical devices, and healthcare services. A review of available international literature indicates the belief that pharmaceutical advertisements negatively affect healthcare decisions made by consumers. Very little research has been conducted to determine how consumers in South Africa (SA) are affected by pharmaceutical advertisements. This study aimed to determine how consumers in the Nelson Mandela Metropole (NMM) perceive pharmaceutical advertisements. More specific objectives included the investigation of legislation in SA e
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Kaliánková, Jana. "The influence of psychological and ethical aspects of advertising on human psyche." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76117.

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This diploma thesis aims to explore the influence of psychological and ethical aspects of advertising on human psyche. In the theoretical part is its reader informed about the contribution of psychology to the creation of effective advertising., there are described the forms of advertising and the psychological theories of motivation. Ethics in advertising, advertising, self-regulation and the Code of advertising are specified here. Moderate interviews in practical part of this thesis are used for revealing the factors affecting the reception of advertising. Individual moderate interview are d
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Farrell, Thomas Anthony. "Controversial advertising in the UK : its regulation and practitioner ethical decision making." Thesis, Open University, 2012. http://oro.open.ac.uk/54531/.

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This thesis explores the phenomena of controversial advertising, its regulation, and the ethical dimensions of its practice in a UK. context. The £19bn advertising industry is a major contributor to the British economy, helping to stimulate consumer demand, market competition and employment (IPA, 2012). Despite these benefits, advertising is often criticised for its negative social consequences. Controversial advertisers utilise content or tactics that breach acceptable standards of society (Harker et al., 2005). Controversial advertising practices include: shocking, offensive or distressing c
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Fuller, Jack. "Desire and the ethics of adverstising." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:fbf15b78-2712-4c2d-a07a-fcdce4799425.

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The aim of this thesis is to examine advertising from the point of view of Christian ethics: how it works, what is wrong with it and how it might go right as a practice. It argues that much existing criticism of advertising is justified, but that its power to create desire might be turned towards serving the good of the education of desire, leading us towards, or strengthening, a love of God, and helping us relate to products and services based on this love. This is significant because learning to desire well is central to living a Christian life, and because advertising influences how many pe
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Thompson, Bambi M. "Ethical strategies that make "good" business sense direct-to-consumer advertising of prescription products /." Connect to this title online, 2007. http://etd.lib.clemson.edu/documents/1181668310/.

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Klingström, Jonas. "Appeals in Web Advertising : Exploring the influence of ethical and financial appeals on consumer attitudes." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107579.

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Advertising has been a common element in the web experience for years. Advertisers can use many strategies to reach their intended consumer, and can appeal to for example rationality, emotion or ethics. Using theories on the composition of ads, their context and the web user, this paper presents a study testing two types of advertising appeals – an ethical appeal and a financial appeal. The experiment tested for the effect of these appeals on outcome measures of attitude, trust and credibility, and attributions. The results show some differences between the attitudes toward the ad between the
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Van, den Berg Marinus. "Evolutionary consumers an investigation into the ethical implications of marketing to children." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95683.

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Thesis (MBA)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: When it comes to getting people to spend money on consumer goods, Madison Avenue have trust in the power of a whining child. The very young are more and more becoming the target of the advertising industry. As more and more companies are turning to child psychologists to help fine tune their messages, some specialists in child development are disturbed by the trend. As marketers are pitching to younger audiences, the question arises if children are being robbed of their innocence and childhood. Children are very naïve about adve
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Mihályová, Jana. "Etika v reklamě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221800.

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The main goal of this thesis is to determine university students’ attitudes towards ethics of advertising in the Czech Republic. In order to attain this goal, an empiric survey will be conducted among students by means of questionnaire inquiring. The theoretic part of the thesis deals generally with the concepts of ethics and advertising and their position and importance in the Czech Republic, the following part then provides examples of unethical advertisements from the Czech and foreign practices. The result of inquiring will be the establishment of the rate of tolerance or non-tolerance of
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Slánská, Martina. "Všeobecné zásady reklamní praxe a ochrana spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15569.

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Diploma thesis provides an overview of legal and ethical regulation of advertising, defines the basic concepts in advertising, summarizes the functions and objectives of advertising and characterized various forms of advertising by the communication media. Through the questionnaire survey detects and analyzes the general attitudes towards advertising as specific views on ethically problematic advertisements.
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Books on the topic "Ethical advertising"

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Brett, Van Heekeren, ed. Advertising ethics. Pearson/Prentice Hall, 2005.

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Hicks, Aubrey. Advertising. Marshall Cavendish, 2013.

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Pathak, Juhi P. Television advertising ethics and human rights. Shipra Publications, 2018.

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Barsotti, Caio, João Luiz Faria Netto, and Thiago Brito. Compliance e proposições éticas na autorregulação da publicidade. CENP, Conselho Executivo das Normas-Padrão, 2014.

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Quirós, José J. Megías. Ética y derecho en la publicidad. Editorial Comares, 2013.

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1959-, Gottlieb Stephen S., and ERIC Clearinghouse on Reading, English, and Communication., eds. Political communication via the media. ERIC Clearinghouse on Reading, English, and Communication, 2000.

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Aznar, Hugo. Códigos eticos de publicidad y márketing. Editorial Ariel, 2000.

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Saucier, Rick D. Marketing ethics. Edwin Mellen Press, 2008.

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Friedrich, Peter. Aggressive Werbemethoden in der Schweiz und deren lauterkeitsrechtliche Beurteilung. Schulthess, 1993.

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Junaedi, Fajar. Prek: Pelanggaran etika periklaan Indonesia. Diterbitkan atas kerjasama Buku Litera dengan Tim Mahasiswa Advertising Komunikasi UMY, Jurusan Ilmu Komunikasi, Universitas Muhammadiyah Yogyakarta, 2012.

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Book chapters on the topic "Ethical advertising"

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Bobbitt, Randy. "Ethical Issues in Advertising." In Exploring Communication Ethics. Routledge, 2020. http://dx.doi.org/10.4324/9780429324475-8.

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Singh, Gurbir, and Abhishek Mishra. "Ethics and Celebrity Advertising." In Ethical Branding and Marketing. Routledge, 2019. http://dx.doi.org/10.4324/9780429442520-12.

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Mishra, Anubhav, and Tata Sai Vijay. "Ethical, social, and regulatory perspectives." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-16.

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Carson, Thomas L. "Ethical Issues in Selling and Advertising." In The Blackwell Guide to Business Ethics. Blackwell Publishing Ltd, 2017. http://dx.doi.org/10.1002/9781405164771.ch9.

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Chadwick, Ruth. "Nursing, advertising and sponsorship: some ethical issues." In Themes and Perspectives in Nursing. Springer US, 1992. http://dx.doi.org/10.1007/978-1-4899-4435-1_3.

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Drumwright, Minette. "Ethical issues in marketing, advertising, and sales." In The Routledge Companion to Business Ethics. Routledge, 2018. http://dx.doi.org/10.4324/9781315764818-37.

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Axtmann, Margaret Maes. "Publisher Advertising: Proposal for a New Era." In Legal and Ethical Issues in Acquisitions. Routledge, 2022. http://dx.doi.org/10.4324/9781315859668-4.

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Kolsky, Richard, and Bobby J. Calder. "The Integration of Advertising and Media Content: Ethical and Practical Considerations." In Kellogg on Advertising & Media. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119198154.ch13.

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Sádaba, Charo, and Beatriz Feijoo. "The Ethical and Moral Dimension of Advertising Literacy." In Advertising Literacy for Young Audiences in the Digital Age. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-55736-1_8.

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Mueller, Sophia, Benjamin K. Johnson, and Barbara Mueller. "Consumer Hypocrisy: When Purchasing Behaviors Are not as Ethical as They Seem." In Advances in Advertising Research XIV. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44713-7_13.

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Conference papers on the topic "Ethical advertising"

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Kediya, Shailesh O., Amishi Arora, Anup Suchak, Shripad Joshi, Yogita Sure, and Chetan Puri. "Examining Ethical Applications of AI in Advertising and Marketing Industries*." In 2024 International Conference on Cybernation and Computation (CYBERCOM). IEEE, 2024. https://doi.org/10.1109/cybercom63683.2024.10803184.

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Agarwal, Jyoti, Sachin Sharma, and Piyush Agarwal. "S2E3: Sustainable, Secure, Ethical, e-Branding and e-Advertising System Using Metaverse Techniques and Hybrid Cryptographic Approach." In 2025 International Conference on Intelligent Control, Computing and Communications (IC3). IEEE, 2025. https://doi.org/10.1109/ic363308.2025.10956649.

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Munteanu, Tatiana. "Impact of the advertising message on the purchase decision and compliance with advertising ethics in the Republic of Moldova." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.46.

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Advertising is a major force influencing consumer purchasing decisions. Ethics and responsibility in advertising are fundamental for creating effective and sustainable advertising messages. By respecting the principles of honesty, avoiding manipulation and promoting an inclusive and sustainable image, advertisers can contribute to a healthy advertising environment and build trustworthy brands. The sustainable success of a brand depends on its ability to adhere to these ethical principles, thus ensuring a balance between commercial objectives and responsibility towards consumers and society. Ad
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Nypadymka, A. S., and L. M. Safiullina. "Ethical and social responsibility for using deepfakes." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-14.

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Čorejová, Tatiana, and Mária Rostášová. "ETHICAL ASPECTS OF ONLINE ADVERTISING IN THE SLOVAK REPUBLIC." In VIII World Congress on Communication and Arts. Science and Education Research Council (COPEC), 2015. http://dx.doi.org/10.14684/wcca.8.2015.10-15.

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"BUSINESS AND TRUTH. AN ETHICAL ANALYSIS OF HONESTY IN ADVERTISING." In International Management Conference. Editura ASE, 2020. http://dx.doi.org/10.24818/imc/2020/05.07.

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Stefanescumihaila, Ramona olivia. "ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING." In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-130.

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Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince consumers to buy their brands. Advertisers are not in a position to enforce consumption on a target group, but they have the power to dominate by transmitting their messages through television programmes, magazines and other media. Having proven its force in the movement of economic goods and services, nowadays, advertising has been directed in increasing quantity towards matters of social concern. Furthermore, modern advertising is a complex segm
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Watters, Paul A., Maya F. Watters, and Jacqueline Ziegler. "Maximising Eyeballs but Facilitating Cybercrime? Ethical Challenges for Online Advertising in New Zealand." In 2015 48th Hawaii International Conference on System Sciences (HICSS). IEEE, 2015. http://dx.doi.org/10.1109/hicss.2015.210.

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Manalu, Boby, and Amalia Kurniaputri. "Legal Service Advertising in Indonesia: The Hurdles in Digital Marketing Rules and Ethical Limits." In Proceedings of the 4th International Conference on Law, Social Sciences, Economics, and Education, ICLSSEE 2024, 25 May 2024, Jakarta, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.25-5-2024.2349017.

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Daoud, Mohammad Khalaf, Daoud Marzouq Al-Qeed, Jassim Ahmad Al-Gasawneh, and Abdulkrim Ziani. "Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions." In 2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS). IEEE, 2023. http://dx.doi.org/10.1109/snams60348.2023.10375481.

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Reports on the topic "Ethical advertising"

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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is
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