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Journal articles on the topic 'Ethical advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Henderson, Albert. "Ethical advertising." Publishing Research Quarterly 14, no. 1 (1998): 3–5. http://dx.doi.org/10.1007/s12109-998-0001-z.

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GRAD, Iulia. "Ethical Considerations on Advertising to Children." Postmodern Openings 6, no. 2 (2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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Whalen, D. Joel. "Designing Ethical Advertising MESSAGES." Design Management Journal (Former Series) 2, no. 4 (2010): 75–80. http://dx.doi.org/10.1111/j.1948-7169.1991.tb00093.x.

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Collier, Andrew. "Ethical advertising and selling." Dental Nursing 16, no. 4 (2020): 168–69. http://dx.doi.org/10.12968/denn.2020.16.4.168.

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Amina G., Kagaba. "Ethical Dilemmas in Legal Advertising." Research Output Journal of Education 5, no. 2 (2025): 20–25. https://doi.org/10.59298/roje/2025/522025.

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Legal advertising is a vital tool for attorneys to connect with potential clients and ensure access to justice. However, it presents numerous ethical challenges, balancing business goals with professional responsibilities. This paper examines the evolution of legal advertising, from its historical restrictions to the contemporary landscape shaped by digital marketing and social media. The ethical dilemmas discussed include truth in advertising, conflicts of interest, deceptive practices, and the tension between representation and profit. Through a regulatory framework analysis and real-world c

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Voitovych, Nataliia. "Ethical Challenges of Political Advertising." Ukrainian Information Space, no. 2(12) (November 13, 2023): 288–98. https://doi.org/10.31866/2616-7948.2(12).2023.291197.

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The article examines the violation of ethical standards as a negative aspect of the election campaign. The relevance of the study is justified by the importance of complying with ethical norms in political advertising to ensure a fair election process. The necessity of research is also caused by the insufficient study of ethical violations in political advertising aspects and consequences. The main goal of the article is to define the types of ethical violations in political advertising as well as their indications.The research methodology is based on a combination of general scientific approa

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Barroso, Paulo. "The ethical primacy of advertising rhetoric." Comunicação e Sociedade 25 (June 30, 2014): 360–75. http://dx.doi.org/10.17231/comsoc.25(2014).1880.

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What is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter, rational, dialectical and reflexive. Ethical issues are, as a rule, aporias

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Dmitrieva, Natal'ya, and Ekaterina Zavyalova. "Ethical Aspects of Advertising: Perception, Evaluation, and Regulation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2022, no. 4 (2022): 403–11. http://dx.doi.org/10.21603/2500-3372-2022-7-4-403-411.

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The advertising ethics appeared together with advertising itself. The legislative and public regulation of advertising is centuries old, but the ethical issues still remain acute all over the world. In the Russian Federation, these problems are more pronounced than elsewhere because domestic advertising started to develop only after the collapse of the Soviet Union. In thirty years, Russian advertising had to cover the distance which developed countries needed a century to cover. The research featured controversial advertising messages that caused indignation of both Russian citizens and publi

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Antolović, Kamilo, Mario Fraculj, and Ema Dugonjić. "Legal and ethical challenges of digital advertising." Suvremene teme 16, no. 1 (2025): 117–32. https://doi.org/10.46917/st.16.1.2.

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The challenges of social responsibility of marketing, particularly its legal and ethical components, encompass the entire marketing process, with a specific emphasis on marketing communication and advertising. Public and consumer criticism regarding unlawful and unethical advertising practices is most frequently directed towards digital advertising due to the accessibility, prevalent use, influence, and substantial investment in this type of marketing communication. This paper analyzes the most common violations, both legal and ethical in nature, which relate to native advertising, influencer

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Osina, Oksana N. "The Ethical Correctness’s Problem of Advertising Communications." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 29, no. 3 (2023): 11–20. http://dx.doi.org/10.15826/izv1.2023.29.3.042.

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The article is devoted to the analysis of the category «ethics/unethicality» in the field of advertising communications. The main goal was to analyze the ethics of advertising messages regarding the impact on the target audience based on the use of verbal and visual components of advertising communications and to identify mechanisms for regulating the advertising sphere in the Russian Federation. The following research methods were used by the authors: the observation method; the method of systematization and classification of material; the methods of definitional and contextual analysis, etc.

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Leleka, Olha. "Ethical Discourse In Social Advertising: The Balance Between Influence And Manipulation." Obraz 47, no. 1 (2025): 126–32. https://doi.org/10.21272/obraz.2025.1(47)-126-132.

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Introduction. Social advertising is a tool for shaping public consciousness and influencing social norms and citizens’ behavior. It is aimed at addressing important social issues such as health, ecology, safety, and public awareness. Thus, social advertising can change attitudes towards certain phenomena, motivate positive changes in behavior, and create new social standards. Relevance of the study. The ability to distinguish between ethical influence and manipulation is crucial for ensuring public trust in social initiatives and preventing potential negative consequences. The purpose of this

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Hafidz, Fadhlan Al, Khairi Luthfi Saputra, Khairi Luthfi Saputra, and Nada Basma. "Pelanggaran Etika Pariwara Indonesia dalam Iklan Televisi Pemutih Baju Vanish." Borobudur Communication Review 3, no. 2 (2024): 13–25. http://dx.doi.org/10.31603/bcrev.10653.

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This journal examines ethical violations in Indonesian advertising, with a particular focus on television advertising for Vanish clothes bleach. This research used descriptive qualitative methods and found ethical violations in Vanish advertising, such as claims that could not be scientifically proven and manipulative persuasive strategies. This study recommends further research to explore society's response to ethical violations in television advertising.

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Carrigan, Marylyn, and Isabelle Szmigin. "The Ethical Advertising Covenant: regulating ageism in UK advertising." International Journal of Advertising 19, no. 4 (2000): 509–28. http://dx.doi.org/10.1080/02650487.2000.11104818.

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Pokataev, Pavlo, Oleh Bodnarchuk, Tetiana Hryshyna, Vladyslav Korolkov, and Yurii Demianchuk. "Advertising of medicines in Ukraine: An ethical and legal view." Revista Amazonia Investiga 12, no. 64 (2023): 348–60. http://dx.doi.org/10.34069/ai/2023.64.04.37.

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The modern course of Ukraine towards economic and political and legal rapprochement with European states involves the adoption of uniform rules in the field of healthcare. The objective of this article is to examine the ethical and legal aspects of advertising medicines in the context of Ukraine's alignment with European states and the adoption of uniform healthcare rules. The article employs a dialectical method to explore the correlation between ethical and legal components in medicine advertising. By analyzing domestic normative and legislative acts, there was establish methodological featu

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DOSENKO, Anzhelika. "DIGITAL ADVERTISEMENT: THE ORIGINAL AND ETHICAL POSITIONS." INNOVATIONS IN THE SCIENTIFIC, TECHNICAL AND SOCIAL ECOSYSTEMS 1, no. 1 (2022): 4–13. http://dx.doi.org/10.56378/addr30122022.

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The purpose of the research is to study modern approaches to the functioning of digital advertising. The research methodology were: sociological survey, bibliographic and descriptive methods. The scientific novelty. The article deals with the problem of researching of modern Ukrainian society needs, new forms of implementation of advertising communication. There is rapid development of new genres and platform in social communications in the XXI century. One of these genres, which gave an impetus to the development of new platforms and ways of introducing product used digital advertising. The d

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Tian, LeiYa. "A Comparative Study on the Differences of Advertising Ethics between China and the United States in Cross-cultural Contexts." 人文与社会科学学刊 1, no. 2 (2025): 370–77. https://doi.org/10.70693/rwsk.v1i2.634.

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Due to the significant differences in history, culture and law, the basic characteristics of advertising ethics expression, as well as the standards and principles for ethical misconduct in advertising, vary among different countries or regions. As two typical representative countries in the dissemination of Chinese and Western advertising cultures, the differences in advertising ethics between China and the United States have certain research value for the current practice of cross-border advertising dissemination. The research focuses on representative advertising works that can showcase the

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Ahmad Ibrahim, Rizki Agus Nugraha, Denny Wahyudi, and Daniel Handoko. "Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 3 (2024): 103–11. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i3.3695.

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Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyze

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Mittal, DR Rashi. "“The Impact of Deceptive Advertising on Consumers Trust and Market Dynamic: A Mix Method Study in the Indian Contexts”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50379.

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ABSTRACT Deceptive advertising has emerged as a significant concern in the modern marketing ecosystem, where intense competition and digital platforms have amplified the spread of misleading content. This thesis investigates the various forms of deceptive advertising—ranging from exaggerated claims and manipulated imagery to false endorsements and omitted disclaimers—and examines their direct and indirect consequences on consumer trust, decision-making behavior, and market competition. The study focuses on the Indian context, where the rise of digital marketing, influencer promotions, and mini

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Bishop, John Douglas. "Is Self-Identity Image Advertising Ethical?" Business Ethics Quarterly 10, no. 2 (2000): 371–98. http://dx.doi.org/10.2307/3857882.

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Abstract:Discussions of the ethics of advertising have been based on a general distinction between informative and persuasive advertising without looking at specific techniques of persuasion. Self-identity image ads persuade by presenting an image of an idealized person-type such as a “beautiful” woman (Chanel) or a sexy teen (Calvin Klein). The product becomes a symbol of the ideal, and target consumers are invited to use the product to project the self-image to themselves and others. This paper argues that image ads are not false or misleading, and that whether or not they advocate false val

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Kyrylenko, Mariia. "Subliminal Advertising: Ethical and Legal Problems of Existence in Ukraine." Journal of Legal Studies 27, no. 41 (2021): 59–71. http://dx.doi.org/10.2478/jles-2021-0005.

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Abstract In the present article, the issue of identification of sophisticated and problematic aspects of the regulation of subliminal advertising in the national legislation of Ukraine and perspectives for the improvement of the legal regulation of subliminal advertising is considered. It is determined that legislative and normative regulation of public relations that arise in the process of defining the concept of subliminal advertising and the problems of such legislative regulation are urgent questions in the current society. Given that subliminal advertising affects subconsciousness and ma

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Nur Hidayat Saputra, Abdul Muiz Aldzakir, Apriliono Teguh Aditya, and Daniel Handoko. "Dilema Etis dalam Periklanan dalam Upaya Mengatasi Kontroversi." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 3 (2024): 241–47. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i3.3848.

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The ethical dilemmas in advertising have long posed significant challenges for marketers and organizations. This paper aims to explore these dilemmas, highlighting the controversy often associated with advertising practices. Through a detailed examination of case studies and theoretical frameworks, we provide insights into the strategies employed by companies to navigate these ethical challenges. The study concludes with recommendations for more ethical advertising practices that align with both consumer expectations and regulatory standards.

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Purnama, Fadhil Akbar, and Anya Safira. "Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims." Journal of Emerging Economies and Islamic Research 5, no. 2 (2017): 43. http://dx.doi.org/10.24191/jeeir.v5i2.8803.

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Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and indepen

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Purnama, Fadhil Akbar, and Anya Safira. "Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims." Journal of Emerging Economies and Islamic Research 5, no. 2 (2017): 43–57. https://doi.org/10.24191/jeeir.v5i2.6298.

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Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and indepen

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24

Khan, Zakir Ullah, and Abdul Wajid Khan. "Ethical Dilemmas of Moral Muteness in Media and Advertising Agencies: A Case of Print Media in Pakistan." Human Nature Journal of Social Sciences 5, no. 4 (2024): 16–31. https://doi.org/10.71016/hnjss/zg199y63.

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Aim of the Study: Moral muteness or the inability or reluctance to address ethical concerns when faced with moral conflicts is a serious problem in Pakistan’s print media advertising industry. In this study, the factors of client pressure, organizational culture, fear of retaliation and internal conflicts between personal values and professional responsibilities are examined as leading to moral muteness among advertising professionals. Methodology: A qualitative research methodology was employed and 53 advertising professionals from creative directors, account managers and media planners from

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25

Haefner, Margaret J. "Ethical Problems of Advertising to Children." Journal of Mass Media Ethics 6, no. 2 (1991): 83–92. http://dx.doi.org/10.1207/s15327728jmme0602_2.

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26

Hunt, Shelby D., and Lawrence B. Chonko. "Ethical Problems of Advertising Agency Executives." Journal of Advertising 16, no. 4 (1987): 16–24. http://dx.doi.org/10.1080/00913367.1987.10673091.

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Pratt, Cornelius B., E. Lincoln James, and Karan J. Kailimai. "Ethical Inclinations of Tomorrow's Advertising Practitioners." Journal of Marketing Education 17, no. 1 (1995): 50–65. http://dx.doi.org/10.1177/027347539501700107.

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Alvarez, Asunción. "An Ethical Basis to Advertising Medicines." Drug Information Journal 33, no. 2 (1999): 509–14. http://dx.doi.org/10.1177/009286159903300221.

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M. Skriabin, Oleksii, Dmytro B. Sanakoiev, Natalia D. Sanakoieva, Vita V. Berezenko, and Yuliia V. Liubchenko. "Neurotechnologies in the advertising industry: Legal and ethical aspects." Innovative Marketing 17, no. 2 (2021): 189–201. http://dx.doi.org/10.21511/im.17(2).2021.17.

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As a result of technological and information development, there is a rapid spread of neurotechnology in the advertising industry, which sparks debate among law and marketing scholars regarding ethics, reasonability and legality of their use. The paper aims to identify possible ways to increase the effectiveness of regulatory and ethical aspects of using neurotechnology in Ukraine’s advertising industry. Based on a systematic analysis of theoretical experience and regulatory legal acts, the main threats to the development of neuromarketing are identified. The lack of a neurotechnology law, the

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Patki, Ameet. "The Role of Ethical Advertising of Fertility Services." Fertility & Reproduction 05, no. 04 (2023): 298. http://dx.doi.org/10.1142/s2661318223741127.

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This lecture will highlight the following Health Care marketing is a big business. Approximately 1 billion USD are spending each year across USA. However, it is important to note that marketing and advertising of treatment modalities are here to stay and can be useful and productive. Health care marketing can help remove stigma of certain ailments like infertility, mental illness, HIV etc. Advertising of services can help to create awareness and offer treatment options. However overzealous advertising or mis information can create false hopes in patients, over treatment by health care professi

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Ikhwan Nur Hakim, Muhammad Diva Fadhila, Muktamar Zaky, and Daniel Handoko. "Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan." SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2, no. 3 (2024): 252–57. http://dx.doi.org/10.59841/saber.v2i3.1473.

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The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.

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Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of an

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BARBU, Cristina, and Mihail Cristian NEGULESCU. "The Ethical and Unethical Background of Advertising Practice." Journal of Applied Economic Sciences (JAES) 19, no. 16 (2024): 77. http://dx.doi.org/10.57017/jaes.v19.1(83).05.

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This paper highlights the dual nature of advertising: while its purpose is to increase sales and profit, some practices within it can be unethical. Ethical advertising practices build trust, enhance reputation, and foster long-term customer relationships, leading to loyalty and sustained success. Despite the pervasive influence of advertising on consumer behaviour, it's crucial to critically evaluate messages to make informed choices. Manipulative tactics in advertising can be subtle, requiring consumers to develop discernment to protect against impulsive decisions. Additionally, in a society

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Cheng, Ho-Hei, Shinya Takata, Takaaki Kawanaka, and Takahiro Ohno. "Does SDGs Advertising Promote Ethical Consumer Behavior?: An Integrative Model of Ethical Consumption with Elements of Communication Strategy and Rational Purchase." Sustainability 15, no. 8 (2023): 6954. http://dx.doi.org/10.3390/su15086954.

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Sustainable Development Goals (SDGs) advertising is still not widespread due to uncertainty about its profitability for business, though awareness of the SDGs has been remarkably raised among corporations and consumers recently. Therefore, the main purpose of this study is to analyze the influence of general SDGs advertising on consumers’ ethical consumption intentions. This study proposes an integrative ethical consumption model in which new determinants related to rational consumption and SDGs advertising are included. The proposed ethical consumption model was validated by analyzing respons

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Parfeniuk, Ihor. "Personalised Advertising in Social Networks: Ethical Challenges and Threats." Digital Platform: Information Technologies in Sociocultural Sphere 7, no. 1 (2024): 148–58. http://dx.doi.org/10.31866/2617-796x.7.1.2024.307017.

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The article provides a comprehensive analysis of the phenomenon of personalised advertising on social media, emphasising identifying and considering the ethical challenges and potential threats arising in this context. Personalisation of social media advertising raises significant ethical concerns related to privacy, data security, consumer manipulation, moral dilemmas, bias and discrimination. The study shows that while personalised advertising can increase the effectiveness of advertising campaigns and consumer satisfaction, it also compromises consumers’ anonymity and may lead to misuse of

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Parfeniuk, Ihor. "Personalised Advertising in Social Networks: Ethical Challenges and Threats." Digital Platform: Information Technologies in Sociocultural Sphere 7, no. 1 (2024): 148–58. https://doi.org/10.31866/2617-796X.7.1.2024.307017.

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The article provides a comprehensive analysis of the phenomenon of personalised advertising on social media, emphasising identifying and considering the ethical challenges and potential threats arising in this context. Personalisation of social media advertising raises significant ethical concerns related to privacy, data security, consumer manipulation, moral dilemmas, bias and discrimination. The study shows that while personalised advertising can increase the effectiveness of advertising campaigns and consumer satisfaction, it also compromises consumers’ anonymity and may lead to misu

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Nayab Farooq, Dr. Shazia Hashmat, and Ayisha Hashim. "<b>AI in Advertising: Ethical Risks, Consumer Protection, and Policy Implications</b>." Annual Methodological Archive Research Review 3, no. 6 (2025): 1–18. https://doi.org/10.63075/nb02bq32.

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By allowing highly targeted ads, tailored campaigns, and automated judgments, artificial intelligence (AI) is revolutionizing the advertising sector. These tools create major ethical questions even if efficiency increases output. They endanger trust, fairness, and consumer rights. The ethical problems in AI-driven advertising—including biased algorithms, manipulative strategies, privacy violations, lack of transparency, and hazards to consumer confidence—are examined in this study article under ethical perspective. AI systems can, for example, use personal data to affect consumer behavior in w

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Bayu Erlangga, Nadia Nailun Naja, Nurul Isnaini, Sinta Nuriyah, and Miftahul Huda. "Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen." JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE 6, no. 2 (2025): 56–65. https://doi.org/10.55606/jass.v6i2.1866.

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This research discusses the role of television advertising as a medium for conveying cultural and ethical values in consumer society. Through a semiotic analysis approach, this study highlights how messages in advertising implicitly and explicitly encourage consumption patterns and construct a social reality that associates happiness and success with material possessions. In addition, branding strategies in advertising are proven to play an important role in shaping consumer identity through the emotional associations built between products and lifestyle. However, advertising practices often

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Neha, Bansal. "SURROGATE ADVERTISING OR BRAND EXTENSION ADVERTISING: A NEED FOR STRICT NORMS." International Journal of Marketing & Financial Management 2, no. 1 (2014): 129–38. https://doi.org/10.5281/zenodo.10782248.

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<strong>Abstract</strong> Advertising is one the most familiar concept. Without making an effort for advertising, a product cannot be marketed in today’s competitive environment. In order to make a product available within reach of people and in their knowledge advertising is essential, now what’s comes next is ethical advertising, means advertising must not be in any ways a social waste. Perhaps no company shall indulge in misleading advertising. The purpose of this paper is to highlight the concept of surrogate advertising which is being used by firms of narcotics, drugs, liquor,

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Hansen, Fábio, Mariângela Machado Toaldo, Janderle Rabaiolli, Lucas Vinicius Mayer, Lara Timm Cezar,, and Pedro Henrique Curcel. "Caminhos teórico-metodológicos para pesquisar comportamento ético no processo decisório de profissionais de publicidade." Revista Mídia e Cotidiano 18, no. 3 (2024): 267–90. http://dx.doi.org/10.22409/rmc.v18i3.61241.

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The article narrates the experience of creating the methodological protocol to investigate ethical behavior in the decision-making process of advertising professionals. Proposing to diversify research methods related to ethics in the advertising field, we planned a multi-method strategy structured into two plateaus: 1) advertising content -advertisements broadcast in the regions covered by the research in addition to ethical processes judged by Conar; 2) professionals -observation of subjects involved in advertising activity. The multimethodological arrangement articulates the Narrative Interv

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Nasakina, Svitlana. "Visuals and text in pharmaceutical advertising: A multimodal analysis and ethical dilemmas." Cognition, Communication, Discourse, no. 29 (December 29, 2024): 55–73. https://doi.org/10.26565/2218-2926-2024-29-04.

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This article deals with the multimodality in modern English-language advertising. The influence of advertising on consumers has been a subject of many investigations among linguists. In this present paper, I build on the theoretical and practical data gained by researchers who studied virtual influencers in multimodal advertising, discussed the unique characteristics of the suggestion realization strategies in political advertising, evaluated advertisement discourse influence formula in terms of positive and negative orientation of the advertisement, investigated various functions of different

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Chen, Yalan. "Advertising in the Era of Artificial Intelligence." Communications in Humanities Research 39, no. 1 (2024): None. http://dx.doi.org/10.54254/2753-7064/39/20242180.

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This article explores the impact of artificial intelligence (AI) on the advertising industry, detailing its evolution from traditional to AI-driven methods. Advertising has historically been a crucial medium for promoting messages, with its impact magnified during public health crises. The integration of AI has revolutionized advertising by automating functions such as ad optimization, media buying, and personalized ad creation. AI's ability to analyze large data sets and predict consumer behavior has enhanced the efficiency and effectiveness of advertising campaigns, leading to higher returns

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Akpan, Udo Usiere. "Print Media Management and Ethical Advertising Under Recession." Journal of Media Management and Entrepreneurship 3, no. 1 (2021): 1–11. http://dx.doi.org/10.4018/jmme.290302.

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Economic downturn has caused difficulties in media management. Media firms face sharp declines of products and service advertising. Consequently, media firms are increasingly lured accepting indecent advertising and advertorials contrary to ethical journalism practices. This study examines the frequencies and volumes, types, sectors, and decencies of advertising in two newspapers in Nigeria: the Guardian and the Vanguard. They attract higher numbers of entertainment adverts at 51%, above economy, politics and education adverts which had 49% in all. They could not resist the temptations of coll

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Hung, Kineta, and Marshall D. Rice. "Canadian Advertising Agency Executives and their Ethical Concerns: A Cross‐National Replication." International Journal of Advertising 15, no. 4 (1996): 345–58. http://dx.doi.org/10.1111/j.0265-0487.1996.00033.pp.x.

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This study adopts the Hunt et al. (1984) framework to examine the ethical issues faced by advertising agency executives in English Canada. The results indicate that, while advertising professionals in the United States and English Canada encounter similar ethical issues, American professionals are more concerned with issues that affect the general public, while Canadian professionals are more concerned with issues that affect their clients. Further, this study examines Canadian advertising executives' perceived frequency of unethical behaviour, opportunities for unethical behaviour, and the re

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Harshitha Raghavan Devarajan. "Machine Learning in Targeted Advertising: Examining Its Role, Ethical Implications, and Impacts on Consumer Privacy." Journal of Informatics Education and Research 5, no. 1 (2025): 1823–32. https://doi.org/10.52783/jier.v5i1.2175.

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This study investigates targeted online advertising, driven by Machine Learning (ML) algorithms. It comprehensively explores various ML techniques that empower advertisers to enhance the precision, relevance, and effectiveness of their ad campaigns. From keyword extraction to predicting Click-Through Rates (CTR) and leveraging behavioral targeting and contextual advertising, ML offers a plethora of tools for personalized ad delivery. The content-centric approaches in display ads, video ads, blogs, web documents, and vehicle ads are meticulously examined in this study. However, the rise of ML i

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Shuba, Tetiana P., Oksana V. Bolotna, and Olesia O. Zhuvak. "Ethical Aspects of Conducting Advertising Campaigns in International Markets." Business Inform 11, no. 562 (2024): 411–16. https://doi.org/10.32983/2222-4459-2024-11-411-416.

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The aim of this article is to highlight the ethical aspect of conducting advertising campaigns as one of the most important rules in the formation of an advertising campaign and the strategy of the company as a whole. The article defines the aspects, characteristics, features and seven main types of ethical advertising: truthfulness and accuracy of information; ethical use of psychological techniques; social responsibility; protection of vulnerable audiences; ecological responsibility; compliance with legislation and industry standards; privacy and data protection. The scientific works of dome

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Azli Shahaby, Satria Airlangga Setiawan, and Daniel Handoko. "Dampak Penerapan Etika Periklanan Terhadap Efektivitas Iklan Layanan Masyarakat." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 3 (2024): 234–40. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i3.3847.

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This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.

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Talekar, P. R. "Ethics and Print Advertisement in Indian Society." International Journal of Advance and Applied Research 5, no. 13 (2024): 1–5. https://doi.org/10.5281/zenodo.11242042.

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Print advertisement, as a pivotal component of marketing strategies, plays a significant role in shaping consumer perceptions and behaviors. However, alongside its effectiveness in promoting products or services, ethical considerations are paramount in evaluating the impact of print advertising on society. This research paper aims to provide a detailed examination of the ethical dimensions of print advertisement, exploring various ethical issues, frameworks, and stakeholders involved. Drawing upon existing literature, case studies, and direct interviewing the different stakeholders of society,

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Ren, Yue, Lu Li, and Qichen Jiang. "A Study of Ethical Risk Issues in Computational Advertising Based on Data Algorithms." Modern Economics & Management Forum 4, no. 3 (2023): 67. http://dx.doi.org/10.32629/memf.v4i3.1369.

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Algorithmic advertising independently matches and distributes advertisements, media, and users on the basis of algorithmic data, which improves the efficiency of advertising and branding, and meets the potential personalized needs of the majority of users. However, as the development of algorithmic advertising relies on the comprehensive mastery and analysis of user big data, the problem of algorithmic surveillance is becoming more and more prominent, and the hidden "bias" and "discrimination" behind the algorithm is also gradually emerging. This paper points out the problems of algorithmic ne

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Bayefsky, Michelle J. "Legal and Ethical Analysis of Advertising for Elective Egg Freezing." Journal of Law, Medicine & Ethics 48, no. 4 (2020): 748–64. http://dx.doi.org/10.1177/1073110520979386.

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This paper reviews common advertising claims by egg freezing companies and evaluates the medical evidence behind those claims. It then surveys legal standards for truth in advertising, including FTC and FDA regulations and the First Amendment right to free speech. Professional standards for medical advertising, such as guidelines published by the American Society for Reproductive Medicine (ASRM), the American College of Obstetricians and Gynecologists (ACOG), and the American Medical Association (AMA), are also summarized. A number of claims, many of which relate to the targeting of younger wo

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