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Journal articles on the topic 'Ethical consumer behaviour'
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Le, Tri D., and Tai Anh Kieu. "Ethically minded consumer behaviour in Vietnam." Asia Pacific Journal of Marketing and Logistics 31, no. 3 (June 10, 2019): 609–26. http://dx.doi.org/10.1108/apjml-12-2017-0344.
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Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in terms of behaviours rather than attitudinal judgements, due to a potential pitfall of attitudinal scales, which researchers often refer to as an attitude–behaviour gap. Accordingly, the purpose of this paper is to examine the dimensions of ethically minded consumer behaviour (EMCB) in an Asian emerging market context. Design/methodology/approach A survey of 316 Vietnamese consumers was conducted to investigate their ethically minded behaviours. Findings The SEM analyses reveal a significant impact of long-term orientation on EMCB, whereas spirituality has no impact. Collectivism, attitude to ethically minded consumption and subjective norms are found to influence the dimensions of EMCB. Age, income and job levels have effects on EMCB dimensions, but gender, surprisingly, has no effect. Practical implications The study can be beneficial to businesses and policy makers in Vietnam or any similar Asian markets, especially in encouraging people to engage with ethical consumption. Furthermore, it provides practitioners in Vietnam with a measurement instrument that can be used to profile and segment consumers. Originality/value This is among the first studies utilising and examining EMCB, especially in Vietnam where research into consumer ethics is scant. It contributes to the body of knowledge by providing a greater understanding of the impact of personal characteristics and cultural environment on consumer ethics, being measured by the EMCB scale which has taken into account the consumption choices. Furthermore, this study adds further validation to the EMCB scale.
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Arli, Denni. "Investigating consumer ethics: a segmentation study." Journal of Consumer Marketing 34, no. 7 (November 13, 2017): 636–45. http://dx.doi.org/10.1108/jcm-08-2016-1908.
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Purpose The plague of unethical practices in global businesses has sparked much research on the role of ethics in today’s business and society. One of the most effective tools to understand consumers’ motivation and behaviour is segmentation. Hence, the purpose of this study is segment ethical consumers based on consumer-ethics variables (i.e. actively benefiting, passively benefiting, questionable behaviour, no-harm, recycling and doing good). Design/methodology/approach Using a sample from the general population in Australia (N = 517), a TwoStep cluster analysis was conducted using baseline consumer ethics psychographic measures. The analysis resulted in three distinct segments: “The Good Samaritans”, “The Mainstream Ethical Consumers” and “The Unethical Consumers”. Findings The results clearly reveal that segments do exist among consumers in regards to their ethical beliefs. The study shows that a large percentage of consumers are ethical, there is also a segment consisting of unethical consumers. Research limitations/implications The study shows that only a small percentage of consumers are highly ethical (i.e. The Good Samaritans). This shows an opportunity for educators and public policy makers to push the “Mainstream Ethical Consumers” to become the “Good Samaritans”. The Good Samaritans are consumers who will go above and beyond to be ethical and more likely to do good toward the society. Practical implications Unethical consumers comprise a unique segment where researchers, educators and public policy makers need to focus on when addressing unethical consumer behaviour in the society. Originality/value This is one of the first few studies to segment consumers based on the consumer ethics scales. By understanding different segments within consumers, the results of this study will assist researchers, managers and public policy makers address unethical behaviour in society.
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Arli, Denni, and Cheryl Leo. "Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics." Asia Pacific Journal of Marketing and Logistics 29, no. 5 (November 13, 2017): 1055–78. http://dx.doi.org/10.1108/apjml-11-2016-0218.
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Purpose Various studies showed that unethical behaviours committed by consumers occur more frequently than may be expected. People have stolen from a shop at some time in their life and remained silent, people walk out of a grocery store have stolen something from the store and employees have stolen from their workplace. Why seemingly good people do bad things and vice versa? What factors contribute to this discrepancy? Hence, the purpose of this paper is threefold: first, to examine the impact of ethical ideology on self-control and guilt proneness; second, to examine the roles of self-control and guilt proneness in consumer ethical decision making; and finally, to explore the mediating effects of self-control and guilt proneness on the relationship between consumer ideology and ethical decision making. Design/methodology/approach The authors collected a non-probability sample using a cross-sectional online survey of adult consumers across Australia wide. The sampling frame was from a pre-recruited online panel company Permissioncorp. Consumers were introduced to the study in relation to their beliefs in general consumer ethics behaviours. The response rate for the survey invite was 17.9 per cent, with a final sample size of 311 consumers out of 3,246 that were invited to participate based on the these screening criteria, i.e. their country of birth (Australia only), gender, age group, and state in which they reside to ensure representation across these groups. Findings The results showed that idealism was a positive determinant of guilt proneness and self-control, whereas relativistic individuals were less prone to guilt and less able to control their behaviour. In addition, there was a significant negative correlation between self-control and unethical consumer behaviour. Finally, both self-control and guilt proneness had an indirect mediating effect on the relationship between ethical ideology and consumer behaviour. Originality/value This is one of the first studies to explore the interactions between ethical ideology, self-control, guilt proneness, and consumer ethics.
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Noorasikin, M. M., Maisarah Ahmad, Y. Mashitoh, and A. Khairul Akmaliah. "Ethical Consumer Perceived Value in Sustaining Recycling Behaviour." SHS Web of Conferences 56 (2018): 01003. http://dx.doi.org/10.1051/shsconf/20185601003.
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Recycling has imparted meaningful experience and perceived value from individual’s recycling activities. Consumer perceived value (CPV) is important in defining consumers’ experience that connects with one’s goals, inclinations and mental models; perceived valuable and beneficial, thus motivate sustainable behavior. This study sought to understand how ethical consumer perceived value (ECPV) influences the sustaining of recycling behavior. Nine interviews were conducted at The Federal Territory of Putrajaya for this interpretive study. It identifies two taxonomies of ethical perceived value (EPV) in individual’s sustainable recycling experience. First, ethically desirable value (EDV) taxonomy (six drivers), second, spiritual/religious value taxonomy (three drivers). This paper concludes with the value-map taxonomy of ECPV on Recycling to guide in mapping a strategic social marketing practice in Malaysia’s government policy to motivate good social conduct among individual and society.
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Toti, Jean-François, and Jean-Louis Moulins. "Ethical sensitivity: Conceptualization and new scale development." Recherche et Applications en Marketing (English Edition) 32, no. 3 (July 13, 2017): 6–27. http://dx.doi.org/10.1177/2051570717716562.
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This article proposes a new and original measurement scale for consumers’ ethical sensitivity (CES). Usually measured using scenarios, ethical sensitivity appears as a fundamental variable in understanding consumers’ ethical behaviour. In this study, we propose an alternative definition and a new scale for ethical sensitivity. We use a series of qualitative and quantitative studies and analyse construct validity, that is, content, convergent and discriminant validities. The results indicate that ethical sensitivity is a better predictor of ethical consumption behaviour when measured by our new scale than by a scenario. Implications are outlined for academics and professionals looking to better understand the relationship between consumer ethics and consumption behaviour.
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Malheiro, Alexandra, Marjan Sara Jalali, and Minoo Farhangmehr. "Do consumers care about ethics? A cross-cultural study." Revista Eletrônica de Estratégia & Negócios 2, no. 2 (August 25, 2010): 52. http://dx.doi.org/10.19177/reen.v2e2200952-76.
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Discussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contributions about consumer ethics, emphasizing the way how purchase attitude may be influenced by consumers’ perceptions about firms’ behaviour. The study aims to fill two important gaps in the burgeoning literature on marketing ethics: by looking at the consumer side of the marketing exchange dyad, and comparing consumer perspectives on ethics across cultures. As such, levels of consumer ethical awareness and expectations, and their impact on purchasing behaviours are measured in the contexts of Portugal and Cape Verde, one of its former colonies in Africa. Both qualitative and quantitative analyses were developed.
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Sharif, Khurram. "Investigating the key determinants of Muslim ethical consumption behaviour amongst affluent Qataris." Journal of Islamic Marketing 7, no. 3 (September 12, 2016): 303–30. http://dx.doi.org/10.1108/jima-01-2015-0001.
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Purpose The purpose of this research paper was the study of an affluent Islamic market, going through a rapid economic and social transformation, from an ethical consumption perspective. More specifically, impact of environmentalism, consumption ethics, fair trade attitude and materialism was investigated on the ethical consumption behaviour of Muslim consumers. Design/methodology/approach A research framework was put together after consulting relevant literature, Islamic scholars and Islamic marketers. The developed research framework was tested in the Islamic State of Qatar. As an outcome of an online questionnaire-based survey targeting Muslim (Qatari) consumers in a public university, 243 usable questionnaires were collected. After reliability and validity checks, AMOS SPSS 20 was used to conduct structural equation modelling analysis on the collected data. Findings The results showed consumption ethics, environmentalism and fair trade attitude as significant determinants of ethical consumption behaviour. There was an insignificant association between materialism and ethical consumption behaviour. The findings suggested that most Muslim consumers within this affluent market showed an interest in ethical consumption. However, an insignificant association between materialism and ethical consumption behaviour implied that even though Muslim consumers demonstrated ethical consumption behaviour, they were not anti-materialism. The outcome suggests that due to the high levels of affluence among Muslim consumers, it is possible that they may be practising ethical and materialistic consumption simultaneously. Practical implications This research should assist marketers in understanding the ethical consumption behaviour of Muslim consumers who are faced with ethical and materialistic consumption options within an affluent Islamic market. Originality/value The research should add to the body of consumer behaviour knowledge, as it provides an insight into the consumption behaviour of Muslims who are facing social and religious ideology conflicts which makes their ethical consumption behaviours more sophisticated.
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Chaminda, J. W. Dushan, and Nilanthi Ratnayake. "Broadening the Scope of Ethical Consumer Behaviour." International Journal of Asian Business and Information Management 4, no. 3 (July 2013): 38–50. http://dx.doi.org/10.4018/jabim.2013070104.
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Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This study conceptualises the importance of religious beliefs in ethical consumer behaviour and through researcher introspection methodology, the study empirically explore whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The study contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.
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Łodziana-Grabowska, Joanna. "ETHICAL EVALUATION OF MARKETING ACTIONS ACCORDING TO THE CONSUMERS." Problems of Management in the 21st Century 8, no. 1 (December 10, 2013): 66–80. http://dx.doi.org/10.33225/pmc/13.08.66b.
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Ethics is one of significant and at the same time indispensable aspects of operations by contemporary organisations. It should constitute the benchmark for the direction of actions both inside the organisation and within its external relations. The evaluation of marketing actions, addressed first of all to consumers, should facilitate the resolution of decision-related problems as well as prevent their arising. The research was aimed at recognising the respondents’ opinion on the contemporary marketing practice towards the customer. Based on the applied dependency method and primary data the respondents’ opinion on the contemporary practice of marketing towards the customer is presented in the article. The research results confirm the thesis that the ethical behaviour is beneficial for companies since the consumers choose products offered by the companies being in compliance with the principles of ethics and values recognized by the purchaser. One should remember that the ethical behaviour does not simply consist in avoidance of evil acts. The marketing specialist following the ethical code of conduct recognises that the position held by him/ her in the society also signifies certain commitments. Key words: consumer attitude, ethics, marketing.
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Yeo, Amy Chu-May, Sky Xiu-Mei Lee, and Steve Carter. "The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective." Social Responsibility Journal 14, no. 3 (August 6, 2018): 448–68. http://dx.doi.org/10.1108/srj-05-2016-0082.
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Purpose The purpose of this study was to examine the influence of adopted corporate social responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic responsibilities, on the intended buying behaviour of Malaysian consumers. The study also aims to investigate the perceived value of whether the consumers considered an organisation’s CSR initiatives before deciding any purchase of products or services. Design/methodology/approach An online Google form survey successfully obtained 295 usable responses through a snowballing and networking approach. Statistical analyses such as Pearson correlation, ANOVA and standard multiple regression were used to examine the correlation and the strength of relationship, as well as the prediction between the CSR attributes and their impact on consumer buying behaviour. Findings The results represented a significant positive association between all the four constructs (social, ethical, legal and philanthropic) and consumer intended buying behaviour. These constructs also significantly contributed to the prediction of consumer behaviour towards the CSR initiatives. Conversely, the demographic profile of consumers had no effect on the relationship between CSR and consumer buying behaviour. Research limitations/implications Examining basic concepts of CSR awareness and understanding might add to the flavour and rigour of this study, which future research should consider. The positivist approach of the current research could be supplemented with a more interactive qualitative in-depth study investigating why and how consumers behave. Practical implications The implication for Malaysian companies is that it is imperative for their long-term survival that a strategic view, rather than just a tactical, reactive or operational view, is taken of their CSR activities. Furthermore, it will help organisations to confidently predict positive intentions towards the sales of goods and services. Originality/value The outcome of this study has filled the CSR lacuna in the context of a developing country, as well as adding new insights into the influence and perceived value of CSR on intended consumer buying behaviour. Consumers, irrespective of their age and background, are getting wiser and cautious in purchasing products from companies which are CSR-oriented, in particular, in relation to social, legal, ethical and philanthropic perspectives.
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Kashif, Muhammad, Anna Zarkada, and Ramayah Thurasamy. "The moderating effect of religiosity on ethical behavioural intentions." Personnel Review 46, no. 2 (March 6, 2017): 429–48. http://dx.doi.org/10.1108/pr-10-2015-0256.
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Purpose The purpose of this paper is to investigate Pakistani bank front-line employees’ intentions to behave ethically by using the extended theory of planned behaviour (ETPB) into which religiosity (i.e. religious activity, devotion to rituals and belief in doctrine) is integrated as a moderating variable. Design/methodology/approach The authors collected 234 self-administered questionnaires and analysed them using SmartPLS 2.0, a second generation structural equation modelling technique. Findings This paper demonstrates that the ETPB can explain intentions to behave ethically. Moral norms (i.e. the rules of morality that people believe they ought to follow) and perceived behavioural control (i.e. people’s perceptions of their ability to perform a given behaviour) are the best predictors of ethical behavioural intentions. The effects of injunctive norms (i.e. perceptions of which behaviours are typically approved or disapproved in an organisation) and of perceived behavioural control on behavioural intent are moderated by religiosity. Practical implications Leading by example, providing ethics training, empowering employees and encouraging the expression of religiosity are proposed as ways to foster an ethical culture in the workplace. Originality/value Even though numerous empirical studies have utilised variants of the theory of planned behaviour to explain consumer behaviour, its applicability to ethical behaviour in the workplace has scarcely been explored. Moreover, its tests in non-western contexts are scant. This study demonstrates the applicability of the ETPB in a broader circumstantial and cultural context and enriches it with religiosity, a pertinent characteristic of billions of people around the world. Finally, this is one of the very few ethics studies focusing on banking, an industry fraught with allegations of moral breaches.
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Magnuson, Bryce, Vaughan Reimers, and Fred Chao. "Re-visiting an old topic with a new approach: the case of ethical clothing." Journal of Fashion Marketing and Management: An International Journal 21, no. 3 (July 10, 2017): 400–418. http://dx.doi.org/10.1108/jfmm-10-2016-0091.
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Purpose A recent study by Reimers et al. (2016) suggests that the attitude-behaviour gap, as it applies to ethical clothing, may be due to academics having defined it differently to the way that consumers do. The purpose of this paper is to serve as a direct follow-up to that study by employing their consumer-based definition in order to help identify the clothing attributes that influence the purchase of ethical clothing. Design/methodology/approach A consumer household sample in combination with a quantitative survey approach was used to collect the data, while structural equation modelling was used to analyse it. Findings In spite of the ethical clothing context, only two of the four ethical clothing dimensions were found to influence consumer attitudes. In contrast, all three conventional dimensions were found to be significant. Originality/value Ethical clothing has typically been operationalised using just two of these four dimensions. Ironically, one of the two dimensions often overlooked by academics, slow fashion, had one of the strongest influences on consumer attitudes. In addition, the cost of buying ethical clothing has often been defined in unidimensional terms; typically price. This study adopted a broader conceptualisation, defining it in terms of price, time and effort, and found it to serve as a salient influence over consumers’ attitudes to ethical clothing.
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Bissinger, Katharina, and Daniel Leufkens. "Ethical food labels in consumer preferences." British Food Journal 119, no. 8 (August 7, 2017): 1801–14. http://dx.doi.org/10.1108/bfj-10-2016-0515.
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Purpose Since fairtrade labels are upcoming market instruments, the purpose of this paper is to identify and quantify consumers’ willingness to pay for fairtrade coffee products and tea. Thereby, this paper contributes to the discussion in favour of a non-private regulation of ethical food labels (FLs). Moreover, the paper provides information about the consumer behaviour of the German buying public. Design/methodology/approach The empirical analysis is based on homescan panel data of 13,000 representative German households, which includes actual purchase data of ground coffee, single-serve coffee, espresso, and tea for a five-year sample period from 2004 to 2008. As a methodological approach, the hedonic technique is used to model coffee and tea prices as a function of time, store, and product characteristics. Findings Regarding the variables of interest branding a product leads to an average price premium of 22.1 per cent, while the organic FL achieves an average price premium of 34.3 per cent. The highest average price premium of 43.1 per cent is ceteris paribus paid for fairtrade labels. In the case of fairtrade labels, tea products earn the highest implicit prices with 74.0 per cent, followed by ground coffee (54.9 per cent), espresso (24.7 per cent), and single-serve coffee (18.9 per cent). Originality/value The present analysis supplements the discussions around the willingness to pay for fairtrade certified products by the German buying public, a product differentiation between coffee products and the introduction of labelled tea. As the data set includes daily purchases, it allows analysis of consumer behaviour on a disaggregated level, given detailed information on prices, stores, origins, FLs, and so on.
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Abdeen, Afra, Edwin Rajah, and Sanjaya S. Gaur. "Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 2–18. http://dx.doi.org/10.1108/mip-06-2014-0107.
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Purpose – The purpose of this paper is to investigate the relationships among corporate social responsibility (CSR) beliefs, support intentions and purchase behaviour of consumers. Although there is a rich stream of research reporting the relationship between CSR beliefs and support intentions, there is scant reporting on the mediating role of support intentions between CSR beliefs and purchase behaviour of consumers, hence presenting an opportunity to contribute to the marketing knowledge-base. Design/methodology/approach – This study employs a quantitative research design to test the relationships among CSR beliefs, support intentions and purchase behaviour. The associations among these three constructs are tested using Hayes Process tool which is a versatile computational tool for observed variable – mediation, moderation and conditional process modelling. Findings – The results provide support for the relationships among CSR beliefs, consumer support intentions and purchase behaviour. Of the four measured CSR beliefs, philanthropic ethical and legal aspects of CSR beliefs demonstrated the association with support intentions. The results also showed that only ethical beliefs have direct relationship with purchase behaviour. Additionally, support intention provided full mediation for the relationship between philanthropic beliefs and purchase behaviour as well as for legal beliefs and purchase behaviour. Originality/value – This study is carried out in a unique context of New Zealand which is a melting pot of cultures from around the globe. This study presents empirical support to show that ethical, philanthropic and legal beliefs influence support intention and purchase behaviour for the sample of consumers in the context of New Zealand. Hence, communicating ethical, philanthropic and legal-related CSR beliefs provides the means to create consumer perceptions of competitive advantage when adopting a CSR activities for marketing product and service offerings.
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Carrigan, Marylyn, and Ahmad Attalla. "The myth of the ethical consumer – do ethics matter in purchase behaviour?" Journal of Consumer Marketing 18, no. 7 (December 2001): 560–78. http://dx.doi.org/10.1108/07363760110410263.
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Alsmadi, Sami, and Khaled Hailat. "Neuromarketing and Improved Understanding of Consumer Behaviour through Brain-Based Neuro Activity." Journal of Information & Knowledge Management 20, no. 02 (April 23, 2021): 2150020. http://dx.doi.org/10.1142/s0219649221500209.
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Over the past three decades, there has been a growing interest in studying consumer behaviour directly through non-traditional, brain-based, approach using the basic knowledge of human neuroscience. This multidisciplinary approach has evolved into a new marketing branch, known as Neuromarketing, which goes inside the human brain to improve our knowledge of consumer behaviour. Neuromarketing traces neural circuit activities inside the brain using Magnetic Resonance Imaging (MRI) technology. This paper explores the existing literature on Neuromarketing to provide insights into the potential for improving our understanding of consumer behaviour. The paper concludes that Neuromarketing can offer a valuable opportunity to increase precision and validity of measuring consumer reactions to marketing activities, thus improve marketing knowledge of consumer choice behaviour. The paper also addresses the main ethical issues raised by critiques on the unprecedented access to consumers’ mind, and how advocates looked at such criticisms.
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Rihtaršič, Tanja, and Matjaž Rihtaršič. "Model of Consumer Behaviour - Feminine Hygiene." ECONOMICS 5, no. 1 (June 1, 2017): 125–36. http://dx.doi.org/10.1515/eoik-2017-0015.
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SummaryThis article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and sociological factors on female consumer behaviour when buying feminine hygiene products. Countries were selected depending on different cultures, religions and consumer behaviour. Based on the acquired results, we established a structural model of female consumer behaviour in the selected countries. This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment.
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Abdalrahman, Mohammed. "Consumer Behaviour Toward Modern Food Products and Trends." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11, no. 2 (November 17, 2019): 77–82. http://dx.doi.org/10.32015/jibm/2019-11-2-9.
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People practicing food buying and consumption activities in everyday of their life’s, therefore this study aims to highlight the main factors that could affect consumer attitudes towards novel food products and consumption trends. The study handled three main food consumption trends that are: sustainable food consumption, organic food consumption and genetically modified food consumption. In order to achieve the study objective, a desk research was conducted, and a through literature survey was carried out on the main factors that affect consumer attitudes toward novel food products and consumption patterns. Literature resources were collected by screening various databases as EBSCO, Scopus, Science Direct, Taylor and Francis and other search tools. The main results indicate that the consumers attitudes towards novel food products are affected by different variables as consumer values and beliefs toward the environment and the farming technology in addition to the level of knowledge they have regarding food farming and producing technics. Also, it is found that trust, moral and ethical issues could influence the level of consumer acceptance of genetically modified foods.
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Al Serhan, Omar A., and Elias Boukrami. "Mapping Studies on Consumer Boycotting in International Marketing." Transnational Marketing Journal 3, no. 2 (October 8, 2015): 130–51. http://dx.doi.org/10.33182/tmj.v3i2.405.
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Consumer boycotting behaviour has serious consequences for organisations targeted. In this paper, a review of literature on boycotting from 1990 to 2013 is presented. Several consumer boycotting types are identified based on motivations underlying. These are influenced by religious beliefs, cultural values and political opinions. We have scanned all articles dealing with consumer boycotting behaviour in marketing literature. 115 scholarly articles published in 25 top marketing journals as ranked in the ABS (Association of Business Journal Schools) Review from 1990 to 2013 are reviewed. Along with outlining the research in this area, we also wanted to assess the level of attention paid to brand loyalty in relation to boycotting behaviour. Despite the fact that existing literature listed a number of factors that can potentially trigger consumers’ boycotts i.e. religion, war, political, economic, cultural, environmental, and ethical reasons. Nevertheless, there is no ranking of factors indicating which one are the most influential (e.g. long lasting, most damaging in terms of brand loyalty, etc.). Our review also suggests that boycott campaigns in developed nations are mainly motivated by economic triggers. However, in developing nations boycott calls and campaigns were motivated by religious triggers or by ethical triggers. The impact of boycotting on consumers’ brand loyalty, relation between religion, race, country of origin and the level of regional as well as national development would need to be researched further in order to shed light on its effect on the success or failure of boycott calls from consumers’ perspective and the prevention of such calls from the targeted firms’ point of view.
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Floren, Jessen, Tareq Rasul, and Azmat Gani. "Islamic marketing and consumer behaviour: a systematic literature review." Journal of Islamic Marketing 11, no. 6 (October 3, 2019): 1557–78. http://dx.doi.org/10.1108/jima-05-2019-0100.
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Purpose The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing choices of Muslim consumers. Design/methodology/approach A systematic literature review of published peer-reviewed articles on Islamic marketing was conducted. A comprehensive search strategy was applied on different databases, including Google Scholar, JSTOR, ScienceDirect, MUSE and Directory of Open Access Journals, and the retrieved articles were then selected from 14 leading journals published between 2010 and 2018. Findings Islam as a religion has been found to impact the ethical beliefs and behaviours of Muslim consumers from different countries, as well as consumers’ choice of services and some taboo products on the basis of Islamic Shariah law. The results show that Islamic marketing has a significant impact on the characteristics of Muslim consumers and therefore affects their key choices about certain products and services. Research limitations/implications The studies included in this review are extensively based on peer-reviewed articles published in high-ranked marketing journals (A* and A in the Australian Business Deans Council list), which may be perceived as a limitation in the present study. Another limitation is that this study only took into account peer-reviewed articles written in English. Practical implications The important relationship between Islam and the heterogeneous Muslim consumer will have a considerable practical implication for companies that explore the marketing supply capacity in the Islamic world. The authors hereby expect the current review to significantly impact the identification of methodologies for the main trends in the academic analysis of Islamic marketing and Islamic consumer behaviour. Originality/value This review provides a strong contribution to Islamic marketing literature by recommending the need to integrate the Islamic practices related to consumer consumption of goods and services in studies focused on consumer behaviour analysis.
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Elbeltagi, Ibrahim, and Gomaa Agag. "E-retailing ethics and its impact on customer satisfaction and repurchase intention." Internet Research 26, no. 1 (February 1, 2016): 288–310. http://dx.doi.org/10.1108/intr-10-2014-0244.
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Purpose – The theoretical understanding of online shopping behaviour has received much attention. Less focus has been given to online retailing ethics. Therefore, the purpose of this paper is to develop and test a comprehensive model of online retailing ethics. Design/methodology/approach – The study used a survey amongst a sample representative of universities across Egypt. In total, 310 questionnaire were collected and analysed using structure equation modelling using WarpPLS. Findings – The results indicate that the consumer perceptions of online retailing ethics (CPORE) as a second-order construct is composed of five constructs (security, privacy, non-deception, fulfilment/reliability, and service recovery) and strongly predictive of online consumer satisfaction. Furthermore, the authors find a significant mediating effect of trust, and commitment on the relationship between CPORE and customer satisfaction. The results also show that individualism had moderate effects on the relationship between CPORE and customer satisfaction. Contrary to expectations, power distance had no significant effect. Research limitations/implications – Despite the contributions of this study some research limitations need acknowledgment. First, this study employed a convenience sample. The authors encourage future studies to use random sampling of general consumers. The ethics literature identifies some factors which influence ethical judgments of consumers (e.g. sex, age, and education). Such research could identify how each variable, individually and cooperatively, impacts consumer ethical evaluations of online retailing. The authors did not collect data from non-internet shoppers because the focus of this study was online consumers referring to their latest purchase online. It may be an interesting extension, however, to test this conceptual model for other populations like non-online consumers. Originality/value – This study developed and empirically tested a comprehensive model of CPORE with its multidimensional constructs and evaluated its impact on both consumer satisfaction and repurchase intention via trust and commitment.
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Szmigin, Isabelle, Marylyn Carrigan, and Morven G. McEachern. "The conscious consumer: taking a flexible approach to ethical behaviour." International Journal of Consumer Studies 33, no. 2 (March 2009): 224–31. http://dx.doi.org/10.1111/j.1470-6431.2009.00750.x.
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Foti, Vera Teresa, Alessandro Scuderi, Giuseppe Stella, and Giuseppe Timpanaro. "Consumer purchasing behaviour for “biodiversity-friendly” vegetable products: increasing importance of informal relationships." Agricultural Economics (Zemědělská ekonomika) 65, No. 9 (September 25, 2019): 404–14. http://dx.doi.org/10.17221/377/2018-agricecon.
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The consumer’s central role within biodiversity conservation networks may be connected to the process of reconnecting models of production and proven local consumption within “alternative food networks” that have the ability to conserve biodiversity and create sustainable production. This research focuses of the indirect relationships between consumers of biodiversity-friendly vegetable crops surveyed at the main farmers’ markets in Sicily, revealing details of purchasing behaviour and the factors related to product choice using social network analysis (SNA) to analyse the social relationships. The research highlights the consumer preferences for local produce or areas with an identity connection or an ethical-social affinity, as shown by the convergence of themes such as “territorial promotion” and “Sicilian quality”. This result confirms the role of low-volume producers and local communities in protecting biodiversity-friendly farming and renewing their importance in policy-making. Different consumers highlighted how important it is to design more effective measures to maintain and increase ecosystem resilience. Future development in this area will need to include empirical research on defining the motivations that induce consumers to collaborate with producers in the co-creation of values and anticipating the willingness of consumers to be more pro-active and participatory with biodiversity-friendly farmers in managing their relationships.
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Herrera González, Daniel. "Influence of Variables to Reduce the Intention and Behaviour Purchase Gaps in Eco-Label Food Products." Multidisciplinary Business Review 13, no. 1 (July 1, 2020): 71–81. http://dx.doi.org/10.35692/07183992.13.1.7.
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Academic researchers have sought to examine the variables that affect purchasing behaviour and the development of models for ethical consumer behaviour due to the fact that consumers are increasingly aware of the impact that daily food products can have on the environment. As a result, the demand for environmentally friendly food has increased rapidly and the companies have created different eco-labels to encourage consumers to buy their products. However, there is still a large gap between the intent to purchase eco-labeled products and the actual purchasing behaviour. Thus, this paper explains and assesses the extrinsic and intrinsic variables that could reduce the gap between eco-label purchase intention and the actual purchase behaviour for eco-labelled food products based on the TRA theory. The qualitative findings show that product benefits consumer environmental knowledge, consumer environmental awareness and demographic aspects, all which influence or affect the purchase intention for ecolabelled food, while the eco-label type I has no relationship with the intention of purchase for food with eco-label attributes. This paper is very useful for Latin American food companies given that most of the current research has been focused on European countries.
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Bhattacharyya, Som Sekhar, Surabhi Verma, and Gayathri Sampath. "Ethical expectations and ethnocentric thinking: exploring the adequacy of technology acceptance model for millennial consumers on multisided platforms." International Journal of Ethics and Systems 36, no. 4 (October 7, 2020): 465–89. http://dx.doi.org/10.1108/ijoes-04-2020-0039.
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Purpose Multisided platforms (MSPs) have become omnipresent. Millennial consumers have taken well to MSPs. It has become imperative to explicate the process of adoption of MSPs by millennials. The purpose of this study is to comprehend the factors that lead to the adoption of MSPs by millennials beyond the factors identified in the technology acceptance model (TAM). Design/methodology/approach Data was collected from 252 respondents through a structured survey questionnaire to comprehend MSP adoption. Partial least squares structured equation modelling was applied for analysis. Findings The theoretical lens of TAM was applied for the study. Results indicated that over and above TAM, millennials’ intention to use of MSPs was moderated by ethical expectations, as well as ethnocentric thinking. The study, thus, extended TAM theoretical conversation by including factors of consumer ethnocentric behaviour and customer ethical considerations. Research limitations/implications This study modifies the TAM factors theoretically by including two new factors, namely, customers’ ethical expectations and ethnocentric thinking. Practical implications This study results would help MSP firm managers comprehend the importance of consideration of consumer ethnocentric behaviour and customer ethical considerations. Thus, managers have to include in their MSPs’ aspects of customers’ ethical expectations and ethnocentric thinking while marketing their MSPs’ while doing business with millennials. Originality/value This was one of the first studies that extended TAM by adding the factors of ethical expectations and ethnocentric thinking in the context of MSP adoption for millennial customers.
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Islam, Kamrul. "Can Ethical Business Strategy Influence Consumers’ Buying Behavior and Loyalty: Marks and Spencer PLC?" Case Studies in Business and Management 3, no. 1 (May 22, 2016): 38. http://dx.doi.org/10.5296/csbm.v3i1.9471.
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The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers’ buying behaviour and loyalty issues. For the purpose of this research a leading retailer, Marks and Spencer will be evaluated, the impact of Ethical Business Strategy (known as Plan A) on its 33.6 million consumers’ base. Literature review suggests ethical business strategy has an impact on consumers and can enable an organisation to achieve sustainable competitive advantages in the long term. A survey was conducted for consumers of Marks and Spencer Simply Food to establish what impact it had on consumer choice. The findings and analysis of survey data highlighted Plan A fails to influence the majority of the consumer’s buying behaviour and loyalty. However it affects between 10% to 12 % consumers that are viewed as ethical consumers by the Business Analyst. As a result of this research, recommendations have been made for Marks and Spencer. As a student researcher in order to meet time constraints and cost, researcher selected to conduct survey in one department of Marks and Spencer, Marks and Spencer Simply Food. The reader will need to take this limitation into account when reading this report, as the outcomes may have been different if various departments were surveyed.
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Thomas, Bibianah, and Nor Suziwana Tahir. "The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students." Journal of International Business, Economics and Entrepreneurship 4, no. 2 (December 31, 2019): 8. http://dx.doi.org/10.24191/jibe.v4i2.14310.
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Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behavior. This paper examines the relationship between CSR practices and consumer buying behavior. Quantitative approach was employed and 241questionnaires were collected and valid to be used. It was found that positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behavior. However, based on the students in Selangor perspective, the main element of CSR practices that influence the consumer buying behavior is economic. Therefore, business corporations need to strive to maximize their shareholder’s wealth as the consumers expect the corporations to fulfill the shareholder’s interest as they are among those who contribute in providing funds for the businesses survival and growth. Additionally, consumers also expect the business corporations should offer reasonable price and provide a good quality of products and services to them.
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Wiederhold, Marie, and Luis F. Martinez. "Ethical consumer behaviour in Germany: The attitude-behaviour gap in the green apparel industry." International Journal of Consumer Studies 42, no. 4 (March 26, 2018): 419–29. http://dx.doi.org/10.1111/ijcs.12435.
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Hamzah, Hanizah, and Hasrina Mustafa. "Exploring consumer boycott intelligence towards Israel-related companies in Malaysia." Journal of Islamic Marketing 10, no. 1 (March 4, 2019): 208–26. http://dx.doi.org/10.1108/jima-06-2017-0070.
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Purpose Drawing on the transtheoretical model (TTM) into the theory of planned behaviour (TPB) framework, this study aims to understand the factors affecting the intention of Malaysian consumers to boycott products and services from companies perceived to be supporting or funding Israel and identify specific TPB variables that are important at each stage of change. Design/methodology/approach Data collected were based on an online survey among 177 respondents working in Malaysian conglomerates based in Kuala Lumpur. Findings The results show moderate intention to participate in the boycott among the respondents with attitude towards boycott, subjective norm and perceived behavioural control of boycott have significant relationship with intention to participate in the boycott towards Israel. The study also found significant linear increases of TPB constructs across the stages of change, which indicated significant influence of all TPB constructs at each stage of change. Originality/value Consumer boycott is not unheard of in Malaysia, but empirical research in the area is still lacking. As markets expand, the consumers also evolve to become more knowledgeable and ethical in their consumption, sometimes choosing to boycott to coerce the companies or brands to be environmentally, ethically and socially responsible. Findings from this study are expected to benefit NGOs or associations that intend to develop more effective campaigns to encourage consumers to use boycott to drive social or ethical causes.
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Vigors, Belinda. "Reducing the Consumer Attitude–Behaviour Gap in Animal Welfare: The Potential Role of ‘Nudges’." Animals 8, no. 12 (December 5, 2018): 232. http://dx.doi.org/10.3390/ani8120232.
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Citizen concern for the welfare of farm animals is well documented. However, there is a notable gap between people saying they want improved farm animal welfare and how they actually behave as a consumer. This is known as the citizen–consumer attitude–behaviour gap. As improvements in farm animal welfare can be affected by market demand, the choices consumers make become important. This paper introduces the concept of ‘nudging’ and discusses how it could be applied to reduce the attitude–behaviour gap amongst consumers. By designing the choice environment to better reflect the behavioural biases known to impact human decision-making, ‘nudge’ tools function to prompt individuals to make choices that are aligned with their stated intentions. Four ‘nudge’ tools: self-nudges, choice architecture, social norms and pre-commitments are discussed. The behavioural rationales for their use are reviewed and examples of how they might be applied to animal welfare provided. Improved farm animal welfare arguably requires improved pro-welfare consumer behaviour. This paper highlights how this might be encouraged by: self-nudging the salience of an ethical self-image; altering the choice architecture to influence decision-making; articulating social norms to impact behaviour; and using pre-commitment devices to overcome self-control issues.
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Quoquab, Farzana, Sara Pahlevan, Jihad Mohammad, and Ramayah Thurasamy. "Factors affecting consumers’ intention to purchase counterfeit product." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 837–53. http://dx.doi.org/10.1108/apjml-09-2016-0169.
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Purpose Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.
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Reimers, Vaughan, Bryce Magnuson, and Fred Chao. "The academic conceptualisation of ethical clothing." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (October 3, 2016): 383–99. http://dx.doi.org/10.1108/jfmm-12-2015-0097.
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Purpose Despite supposed widespread consumer support for ethical clothing, it still often fails to translate into actual purchase. The purpose of this paper is to determine whether the way in which academics have defined and measured ethical clothing could account for this. Design/methodology/approach An over reliance on convenience sampling and the use of student samples has also been touted as a possible reason for this attitude-behaviour gap. To address this, this study employed a consumer household sample. It also used a quantitative survey approach to collect its data and structural equation modelling to analyse it. Findings In contrast to the way in which academics have conceptualised the construct, consumer perceptions of ethical clothing were found to be influenced by four dimensions: environmental responsibility, employee welfare, animal welfare and slow fashion attributes. Originality/value Ethical clothing has typically been operationalised using just two of these four dimensions. Ironically, one of the two dimensions often overlooked by academics – animal welfare – had the strongest influence on consumer perceptions. Previous academic efforts had never employed more than three dimensions, and yet the results of this study suggest that all four must be present if an item of clothing is to be regarded as “ethical”.
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Loke, Seng W. "Achieving Ethical Algorithmic Behaviour in the Internet of Things: A Review." IoT 2, no. 3 (July 4, 2021): 401–26. http://dx.doi.org/10.3390/iot2030021.
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The Internet of Things is emerging as a vast, inter-connected space of devices and things surrounding people, many of which are increasingly capable of autonomous action, from automatically sending data to cloud servers for analysis, changing the behaviour of smart objects, to changing the physical environment. A wide range of ethical concerns has arisen in their usage and development in recent years. Such concerns are exacerbated by the increasing autonomy given to connected things. This paper reviews, via examples, the landscape of ethical issues, and some recent approaches to address these issues concerning connected things behaving autonomously as part of the Internet of Things. We consider ethical issues in relation to device operations and accompanying algorithms. Examples of concerns include unsecured consumer devices, data collection with health-related Internet of Things, hackable vehicles, behaviour of autonomous vehicles in dilemma situations, accountability with Internet of Things systems, algorithmic bias, uncontrolled cooperation among things, and automation affecting user choice and control. Current ideas towards addressing a range of ethical concerns are reviewed and compared, including programming ethical behaviour, white-box algorithms, black-box validation, algorithmic social contracts, enveloping IoT systems, and guidelines and code of ethics for IoT developers; a suggestion from the analysis is that a multi-pronged approach could be useful based on the context of operation and deployment.
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Slijepčević, Milica, Nevenka Popović Šević, and Ivana Radojević. "Limiting Aspects of Neuromarketing Research." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11, no. 1 (May 15, 2019): 72–83. http://dx.doi.org/10.32015/jimb/2019-11-1-8.
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Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing. Defining the limiting factors in the neuromarketing research process by examining the attitudes of relevant respondents was the aim of this empirical research. The conclusion was that neuromarketing research is a modern approach to understanding consumer behaviour during the process of purchasing products and services and that, within certain limits, is in line with ethical criteria
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Dąbrowska, Anna, Mirosława Janoś-Kresło, and Małgorzata Radziukiewicz. "Polish Consumer on the Market of Fair Trade Products." Journal of Management and Financial Sciences, no. 27 (July 29, 2019): 9–24. http://dx.doi.org/10.33119/jmfs.2017.27.1.
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Fair Trade is an organised social movement, a trading partnership based on dialogue, transparency and respect, whose strategy is to cooperate with marginalised producers and workers. The paper discusses selected results of empirical studies conducted in 2013 within the framework of research project Polish Market of Fair Trade Products financed from the NCN funds, concerning the Fair Trade idea and Polish consumer behaviour in the market of Fair Trade produets. They demonstrated that Fair Trade idea is not a subject of interest to wider circles of Polish consumers. Polish consumers most willingly buy stimulants, tea, coffee, and food produets. Many of them decide to buy such produets influenced by ethical and environmental factors.
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Matičič Zver, Manca, and Tina Vukasović. "Consumers’ Attitude Towards Eco Friendly Textile Products." TEKSTILEC 64, no. 2 (March 27, 2021): 159–71. http://dx.doi.org/10.14502/tekstilec2021.64.159-171.
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Care for the environment is directly connected to consumer behaviour. The authors summarize in their research the findings of different authors who have examined various aspects of socially responsible consumption, green consumption and ethical consumer behaviour. Their results have shown that consumers contribute to active environmental problem solving by selecting and purchasing environment-friendly textile products. Today’s con¬sumers have started to act more ethically and responsibly when purchasing and considering the products they need. The goal of this paper is to explore Slovenian consumers’ perception of eco-friendly textile products, to investigate underlying attitudes and perceptions, and consumers’ willingness to buy eco-friendly textile products in the future. Research questions focus on knowledge about eco-friendly textile products, attitudes, perception and purchasing behaviour as it relates to eco-friendly textile products. Slovenian consumers express a positive attitude towards eco-friendly textile products. They perceive eco-friendly textile products as products with a certificate, as produced in an eco-friendly manner, as products with a higher price than conventional products and as sustainable products. The most important factor when purchasing eco-friendly textile products is the label “product with certificate” or “certified product”, as consumers buy eco-friendly textile products labelled as such. Respondents intend to purchase eco-friendly textile products in the future. The results of this research could be used in planning the further development of the eco-friendly textile products market. Overall positive attitudes toward eco-friendly textile products should be reinforced, while consumers can be influenced through targeted advertising. The results of this research can be used to plan further marketing activities.
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Singhal, Neha. "A Study of Consumer Behaviour towards Genetically Modified Foods and the Moderating Effects of Health Consciousness." Vision: The Journal of Business Perspective 22, no. 3 (July 24, 2018): 306–15. http://dx.doi.org/10.1177/0972262918786103.
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With growing environmentalism and health concerns, people have become more conscious of the types of food they consume and the way they are processed. The principle of the present research paper is to explore the behaviour of consumers towards genetically modified (GM) foods and the moderating role of health consciousness. The rationale behind the present study is to address the gap in the past research work wherein most of the researchers have emphasized on major factors that influence consumption of GM foods such as product acceptance, information, higher income and ethical consumption. Findings This paper explores the effect of consumer’s health consciousness on their GM food purchase. The key purpose of the study is to explore the influence of health consciousness of consumers in moderating consumer attitude towards their behaviour in context of GM food products. The results suggest that information provided by the government and the trusted regulatory help consumers to form positive attitude towards GM foods. Practical implications The findings suggest that the marketer should revolve advertisement and marketing strategies around the issues pertaining consumer’s health consciousness. Moreover, government and other trusted regulatory must ensure consumers that GM food are healthy and superior to conventional food. Originality/value This is one of the primary studies to examine the moderating effect of a health consciousness that bears on GM foods. Its empirical findings are projected to benefit the sustained expansion of GM foods.
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Rodriguez-Rad, Carlos J., and Encarnacion Ramos-Hidalgo. "Spirituality, consumer ethics, and sustainability: the mediating role of moral identity." Journal of Consumer Marketing 35, no. 1 (January 8, 2018): 51–63. http://dx.doi.org/10.1108/jcm-12-2016-2035.
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Purpose The purpose of this study is to examine the mediating role of moral identity on the relations between the independent variable of spirituality and the original consumer ethics scale (OCES) and attitudes towards doing good and recycling practices of the consumer. Design/methodology/approach To test the various hypotheses of the model, the methodology used is that of partial least squares (PLS) path-modelling, which is a variance-based structural equation modelling (SEM). Findings This research reveals a full mediation of the construct of moral identity in the relationship between spirituality and doing good/recycling practices, and the rejection of those who do not perform these practices that are responsible from the point of view of sustainability. In addition, the existence is shown of a partial mediation of the construct of moral identity in the relationship between spirituality and consumer ethics scale (CES). Practical implications It is demonstrated that the main effect on the attitude of consumers towards the consumption of products and services of companies whose behaviour is responsible towards sustainability is mainly motivated by having a high standard of ethical and moral values and such strong beliefs, such as those of honesty, kindness, generosity and compassion. The main implication of this investigation is that the authors’ results suggest that the identification of these types of consumers would constitute an effective marketing strategy and an important variable of segmentation. Originality value This research is unique in two ways. First, this study proposes a model that provides a solution to the research problems caused by the incorporation of a fifth dimension into the OCES. Second, this paper is the first to investigate the role played by the moral identity as a mediator between the relationship of spirituality and attitudes towards unethical behaviour and doing good/recycling practices.
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Savić, Milena, Nenad Perić, and Radmila Savić. "Multi-sensory marketing." Ekonomski izazovi 9, no. 17 (2020): 45–57. http://dx.doi.org/10.5937/ekoizazov2017045s.
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Sensory marketing is a set of marketing techniques that aim to use the senses to influence consumer behaviour and the way they make purchasing decisions. This paper discusses companies' sensory marketing practices, the role of the reasons in consumer perception, and how companies create their approach through reaction analysis. This type of marketing is based on the assumption that consumer behaviour is more influenced by affective impulses concerning the cognitive component and is part of a broader trend of personalization of brands with which it is possible to establish an empathic connection. It communicates with consumers through the senses of sight, hearing, taste, smell, and touch (or a combination of several of them) through characteristic colours, smells, tastes, music, sound effects, and the like. Increasingly intensive work is being done to create an immersive experiential experience, to establish more reliable connections with clients. The paper, on numerous examples, analyses how this marketing method works, its advantages and disadvantages, as well as the ethical issues that surround this issue. Sensory marketing significantly improves customer loyalty to a product or service, contributes to brand shaping, and a better understanding of the target consumer group.
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Nimon, Kibamba. "Ethical fashion consumption: Market research and fashion sustainability in Canada and beyond." Clothing Cultures 7, no. 1 (March 1, 2021): 63–70. http://dx.doi.org/10.1386/cc_00028_1.
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Today’s consumers are very connected and knowledgeable and have very high expectations of businesses in terms of corporate social and environmental responsibilities. Yet, researchers have demonstrated the existence of a behaviour gap between consumers’ intention and their action. While they expect brands to be more responsible and are willing to pay more from the ones that ‘do good’, that willingness to purchase more ethical products fails to translate to a concrete purchase in reality. This behaviour gap is a real challenge to ethical fashion brands, a challenge that must be addressed in order to support the growth of the market and ensure that sustainability truly becomes the fashion industry framework. This chapter supports to a certain extent the arguments of the Professors Kate Fletcher (University of Arts London) and Lynda Grose (California College of Arts) in favour of creating longer-lasting garments through the design for sustainability approach. Their work has, among other things, put the user back to the centre of discussions and his relationship with clothing and how this relationship should affect systemic change in the industry. The purpose of this chapter is to bring the consumer behavioural paradox to light and to share through a case study one way ethical fashion brands could bridge consumers’ expectations and thus empower them in their choice to live more sustainably.
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Sharief, Zainab, and Anupama Panghal. "Environmental Sustainability in Consumers’ Food Choices: An Empirical Study." Journal of Global Economy 14, no. 4 (November 8, 2018): 31–40. http://dx.doi.org/10.1956/jge.v14i4.495.
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With growing concern about ecological safety and resource optimisation, both industry and consumers are becoming conscious in making sustainable decisions. Through integrated supply chain practices, ecologically safe product attributes, lean manufacturing practices and focussed sales and marketing strategies, a sustainable Agro-Food ecosystem can be established. Out of the three spheres of sustainability, environmental factors are prioritised over economic and social/ethical parameters and it has been widely recognised by now. As role of consumer is as critical as of industry, efforts are being made on both the parts to achieve environmental sustainability. Present study has been carried out to examine consumer understanding about environmental sustainability and what priority concerns of environment are taken into consideration by consumer while making sustainable food choices. For this purpose, survey data was collected from 369 Indian consumers thorough a structured questionnaire. Results indicated lower level of concern towards among consumers’ over-exploitation of marine resources whereas air pollution through carbon emission was regarded as most important concern in environmental concern parameter followed by scarcity of water. When product information is displayed, consumer purchasing behaviour showed that overall environmental friendliness of the products is preferred after single environmental attributes of recyclable and organic claim of the product. The results imply that environmental preference plays moderate role in consumer food purchasing decisions and future scope depends on the extent to which consumer general concern about environmental sustainability reflects in their actual buying behaviour. This study can support connecting the ecological concept more deeply with sustainability and can serve as a guide for environmental managers.
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DRASKOVIC, NIKOLA, JURICA PAVICIC, NIKSA ALFIREVIC, and KRESIMIR ZNIDAR. "CONSUMER ATTITUDE-BEHAVIOUR GAP AND ETHICAL IMPLICATIONS IN THE CONTEXT OF PACKAGING CHOICE." International Journal of Management Cases 10, no. 3 (January 1, 2008): 339–44. http://dx.doi.org/10.5848/apbj.2008.00055.
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Bylok, Felicjan. "Intricacies of modern consumption: Consumerism vs. deconsumption." Annales. Etyka w Życiu Gospodarczym 20, no. 8 (March 1, 2017): 61–74. http://dx.doi.org/10.18778/1899-2226.20.8.06.
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The subject of considerations in the paper is a reflection on modern consumption. The author, in search of an answer to the question what main orientations determine consumer behaviour in the market, formulates the hypothesis that deconsumption may become a permanent trend in the development of modern consumption. In order to verify this hypothesis, consumerism along with its main styles and deconsumption as a response to excessive consumption are analysed. The author presents forms of deconsumption, i.e. sustainable consumption, green consumerism, ethical consumption, anti-consumption and consumer movements promoting such forms of consumption. In the conclusions, he points to the development potential of deconsumption manifested in a growing number of consumers who are changing their consumption habits into more socially and environmentally friendly ones.
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Papaoikonomou, Eleni, Gerard Ryan, and Matias Ginieis. "Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain." International Advances in Economic Research 17, no. 1 (November 9, 2010): 77–88. http://dx.doi.org/10.1007/s11294-010-9288-6.
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Joshi, Gaurav, and Sahil Pratap Singh. "Impact of ethical parameters on consumer buying behaviour with respect to energy efficient appliances." International Journal of Sustainable Design 4, no. 1 (2021): 55. http://dx.doi.org/10.1504/ijsdes.2021.115467.
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Elizabeth Hellyer, Nicole, Iain Fraser, and Janet Haddock-Fraser. "Implicit measurement of consumer attitudes towards whole grain products." British Food Journal 116, no. 8 (July 29, 2014): 1330–45. http://dx.doi.org/10.1108/bfj-03-2013-0076.
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Purpose – The purpose of this paper is to establish implicit consumer attitudes towards whole grain foods, following criticisms of explicit enquiries revealing an attitude-behaviour gap. For products considered to have social desirability (e.g. ethical and “health” products) bias may be observed, as respondents may provide responses that present them in a positive light, rather than those reflecting their actual attitudes, intentions or behaviours. Design/methodology/approach – The research employed an indirect measure, the shopping list method, analysed quantitatively in this case using factor analysis and regression, to examine the impression respondents form of whole grain consumers, using three discrete shopping lists and two discrete cover letters. Following a pilot survey to 79 people using Snowball sampling, the survey instrument was distributed to 3,000 UK households using a purchased mailing list. Findings – The findings demonstrated that respondents considered whole grain consumers to exhibit positive attributes of respectability and self-efficacy compared to their counterparts. These findings countered the negative, product attribute-based views of respondents when queried explicitly about their attitudes to whole grain foods. Originality/value – The research provides an original perspective on whole grain consumer attitudes, using a methodology which – whilst well-established – has been used less frequently in a quantitative manner. It provides particular value to food retailers and manufacturers looking to promote whole grain products, but also to policy makers seeking to change consumption habits towards whole grains – which have established health benefits compared to refined alternatives.
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Izquierdo-Yusta, Alicia, Carmen M. Gómez-Cantó, Jorge Pelegrin-Borondo, and María Pilar Martínez-Ruiz. "Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain." British Food Journal 121, no. 2 (February 4, 2019): 386–99. http://dx.doi.org/10.1108/bfj-01-2018-0059.
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Purpose The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach A sample of 400 consumers was gathered from two different, leading fast-food chains operating in Spain. With these data, respondents were grouped through hierarchical cluster analysis and K-measures, and in accordance with Lusk and Briggeman’s (2009) food values and the food-related lifestyle model. The authors validated these clusters by means of ANOVA and discriminant analysis, which led to useful observations about inter-group differences in consumers’ habits, as well as their satisfaction, trust and loyalty. Findings The results indicate that consumers can be clustered into three groups based their food values assessments: the “mainly utilitarian” group, the “mainly hedonic” group and the “ethical values” group. These groups not only demonstrate diverse habits, but also differ on key variables such as satisfaction, trust and loyalty. Practical implications The authors offer several managerial recommendations for designing and developing segmentation strategies in the fast-food industry. Any such strategies should acknowledge that all consumer groups appear to value restaurants’ efforts to provide them with both hedonic and utilitarian benefits, although the extent varies across groups. Originality/value Among the relevant literature, this research is the only one that examines the existence of distinct consumer groups based on their food values assessments. In addition, this paper analyses inter-group differences in terms of both diverse consumptions habits (frequency of visits, expenditure, etc.) and key marketing variables (satisfaction, trust and loyalty).
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Horner, Susan. "The Future of Market Segmentation and Relationship Marketing in the Tourism and Hospitality Sectors." Atna - Journal of Tourism Studies 1, no. 1 (January 1, 2006): 1–14. http://dx.doi.org/10.12727/ajts.1.1.
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There has been much written about the different methods of market segmentation in relation to the tourism and hospitality industry. Tourism and hospitality organisations have increasingly tried to devise ways of categorising consumers into discrete groups, understanding their behaviour in a variety of ways, and reflecting these findings in appropriate marketing strategies. This paper uses illustrative examples that have been researched to show that the new approach to market segmentation should be based on psychographic and behavioural characteristics, and considers the relevance of relationship marketing in the context of the post-modernist era and growing ethical debate. The paper concludes with a review of the future for branded tourism and hospitality organisations and suggests that an understanding of consumer behaviour should become the central focus for future commercial success
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Zerbini, Cristina, Donata Tania Vergura, and Beatrice Luceri. "How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?" British Food Journal 121, no. 7 (July 1, 2019): 1605–13. http://dx.doi.org/10.1108/bfj-07-2018-0417.
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Purpose Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making process of chocolate. The role of emotional empathy in influencing the willingness to pay and the purchase intention was also explored. Design/methodology/approach A mail survey with a sample of 199 Italian chocolate consumers was conducted. Respondents were equally and randomly distributed among the four print advertising stimuli: conventional brand with conventional campaign; conventional brand with pro-social campaign; pro-social brand with conventional campaign; and pro-social brand with pro-social campaign. A between-subjects factorial design was used to test the hypotheses. Findings Results showed the effectiveness of pro-social marketing campaigns in increasing consumers’ willingness to pay and purchase intention for fair-trade chocolate. Contextually, consumers with a high level of emotional empathy showed a greater purchase intention as opposed to those with a low level. Research limitations/implications As the ethical nature of the product should be communicated in several ways, the effect of different types of textual information on the dependent variables should be considered. Originality/value The study enriches the literature on ethical consumption and provides some guidance to manufacturers and product managers for understanding the role of pro-social marketing communication in influencing consumer behaviour.
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McEachern, Morven G., Monika J. A. Schröder, Joyce Willock, Jeryl Whitelock, and Roger Mason. "Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand." Journal of Product & Brand Management 16, no. 3 (June 5, 2007): 168–77. http://dx.doi.org/10.1108/10610420710751546.
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