Journal articles on the topic 'Ethiopian Calendar'

The connections between astronomy and timekeeping are longstanding. One approach to the teaching of Astronomy is it can serve as a unique platform to illustrate the advancement of science from ancient times along with the strong interrelation between science and religion. Here we chose to describe the influence of astronomical measurements that led to the determination of calendars with emphasis on the Islamic epoch: During the second century the Ethiopian Church placed the world’s year of creation (YOC) at exactly 5500 years before the Incarnation, thus expressing the view that it is related to the first day of the second half of the sixth millennium since their believed to be the YOC. The Ethiopian Church also believed that the astronomical visualization of the sky in the YOC which placed the vernal equinox and the newmoon in the same day, repeated itself in the year 5500. In a previous work we showed that “Astronomical coincidence" is a notion originated from Jews who believed that the YOC, Exodus, and the building of the Temple were mystically connected by similar rare newmoon events relative to the vernal equinox. Here we show that the founders of Islam believed in a similar mystical coincidence, explicitly that the 16th of July, 622 AD,- the epoch of the Islamic calendar-, is exactly the day in which the 6000th lunar year started after the biblical creation based on the number of solar years from creation as determined by Eusebius. We show that our astronomical calculations are in accordance with a tradition mentioned by Abu al-Fadl and Badauni.

A calendar of reproductive events is established in Eragrostis tef (Zucc.) Trotter, a sexual tetraploid Ethiopian cereal, using the microsporogenesis and microgametogenesis as reference scales to which the female gametophytogenesis is related. The absolute frequency is noted for each correlation brought out (microgametogenesis–megagametogenesis). The frequencies of all the female stages found at a same level of anther development are also specified. This preliminary work is done within the scope of an interspecific hybridization program which aims at transferring, to E. tef, genes responsible for the apomictic character present in the genus.

The Ethiopian fruit fly (EFF), Dacus ciliatus, is a key, invasive pest of melons in the Middle East. We developed and implemented a novel decision support system (DSS) to manage this pest in a greenhouse environment in Southern Israel. Dacus ciliatus is commonly controlled in Israel with repeated calendar-sprayings (every 15 days) of pyrethroid pesticides. The current study compares the performance of a DSS against calendar-spraying management (CSM). DSS was based on EFF population monitoring and infestation. DSS took into consideration concerns and observations of expert managers and farmers. During 2014, EFF damage was concentrated in the spring melon production season. Fall and winter production did not show important damage. Damage during the spring of 2014 started to increase when average EFF/trap/day reached 0.3. This value was suggested as the threshold to implement pesticide spraying in DSS greenhouses. EFF/trap/day trends were derived from monitoring with conventional traps and a novel electronic remote sensing trap, developed by our group. CSM during the spring of 2015 included 3 EFF control sprays, while DSS-managed greenhouses were only sprayed once. At the end of the spring season, damage was slightly higher in DSS greenhouses (1.5%), but not significantly different to that found in CSM greenhouses (0.5%). Results support continuing DSS research and optimization to reduce/remove pesticide use against EFF in melon greenhouses. Interactions with farmers and managers is suggested as essential to increase adoption of DSS in agriculture.

Abstract This article deals with the fixed Christian Easter and the feasts, which depend on it. Both moveable and fixed feasts are recorded in Christian calendars and synaxaria. Following the decisions of the First Oecumenical Council of Nicaea (AD 325) the Ethiopians celebrated mostly the moveable Easter and its cycle. At the same time in the Ethiopian Royal Chronicles is also recorded that the Ethiopian Kings and their armies celebrated the fixed Easter and its festivals, especially the Good Friday.

Background. The breast cancer chemotherapy leads to diverse aspects of noxious or unintended adverse drug reactions (ADRs) that cause the relative dose intensity (RDI) reduced to below optimal (i.e., if the percentage of actual dose received per unit time divided by planned dose per unit time is less than 85%). Hence, this prospective observational study was conducted to evaluate chemotherapy-induced ADRs and their impact on relative dose intensity among women with breast cancer in Ethiopia. Methods. The study was conducted with a cohort of 146 patients from January 1 to September 30, 2017, Gregorian Calendar (GC) at the only nationwide oncology center, Tikur Anbessa Specialized Hospital (TASH), Addis Ababa, Ethiopia. The ADRs of the chemotherapy were collected using the National Cancer Institute (NCI) Common Terminology Criteria for Adverse Events (CTCAE) (version 4.03). The patients were personally interviewed for subjective toxicities, and laboratory results and supportive measures were recorded at each cycle. SPSS version 22 was used for analysis. Results. Grade 3 neutropenia (23 (15.8%)) was the most frequently reported ADR among grade 3 hematological toxicity on cycle 4. However, overall grade fatigue (136 (93.2%)) and grade 3 nausea (31 (21.2%)) were the most frequently reported nonhematological toxicities on cycle 1. The majority of ADRs were reported during the first four cycles except for peripheral neuropathy. Oral antibiotics and G-CSF use (17 (11.6%)) and treatment delay (31 (21.2%)) were frequently reported on cycle 3. Overall, 61 (41.8%) and 42 (28.8%) of study participants experienced dose delay and used G-CSF, respectively, at least once during their enrollment. Of the 933 interventions observed, 95 (10%) cycles were delayed due to toxicities in which neutropenia attributed to the delay of 89 cycles. Forty-four (30.1%) of the patients received overall RDI < 85%. Pretreatment hematological counts were significant predictors (P<0.05) for the incidence of first cycle hematological toxicities such as neutropenia, anemia, and leukopenia and nonhematological toxicities like vomiting. Conclusion. Ethiopian women with breast cancer on anthracycline-based AC and AC-T chemotherapy predominantly experienced grade 1 to 3 hematological and nonhematological ADRs, particularly during the first four cycles. Neutropenia was the only toxicity that led to RDI < 85%. Thus, enhancing the utilization of G-CSF and other supportive measures will improve RDI to above 85%.

Background: Contraceptive prevalence in Ethiopia jumped from 6% in 2000 to 36% in 2016, mainly due to increased injectable method use. However, discontinuation rates among injectable users were high (38%). Given that the public sector is the major source for injectable contraceptives, John Snow Inc. (JSI) in collaboration with ideas42 worked with Ethiopia’s flagship Health Extension Program to apply behavioral design to mitigate discontinuation of injectable contraceptives. Methods: We applied behavioral economics insights to mitigate the discontinuation of injectable contraceptives. This process created an intervention package, consisting of a health worker planning calendar, a client counseling job aid, and client appointment cards. A stratified-pair cluster-randomized field trial tested the effectiveness of the intervention. The study area included two districts from the four regions where JSI was implementing a family planning program. One district from each region was randomly allocated to the intervention arm. Women visiting health posts to use injectable contraceptives were enrolled in the study. Regression methods, adjusted for study design, participants’ backgrounds, and contextual factors, estimated the intervention’s effect on discontinuation rates. Results: A behavioral design methodology was feasibly implemented in a rural, low-resource setting in Ethiopia. The resultant intervention package was successfully delivered in 19 satellite health posts in four districts. Intervention adherence was high for the appointment cards and counseling job aid, but not for the planning calendar. The injectable discontinuation rate was 10.8 % (95% confidence interval: 2.2, 19.3) points lower in the intervention area compared to the control area during the post-intervention follow-up survey. Conclusion: The use of two tools informed by behavioral economics —the appointment card and counseling job aid—effectively decreased injectable discontinuation even with the presence of other health system bottlenecks. Behavioral economics insights and the behavioral design methodology have the potential to enhance family planning programs in Ethiopia and elsewhere.

Background: Contraceptive prevalence in Ethiopia jumped from 6% in 2000 to 36% in 2016, mainly due to increased injectable method use. However, discontinuation rates among injectable users were high (38%). Given that the public sector is the major source for injectable contraceptives, John Snow Inc. (JSI) in collaboration with ideas42 worked with Ethiopia’s flagship Health Extension Program to apply behavioral economics informed approaches to mitigate discontinuation of injectable contraceptives. Methods: Behavioral diagnosis was conducted to identify the primary drivers of discontinuation of injectable contraceptives. Using these insights, a user-centered behavioral design approach was implemented to create an intervention package, consisting of a health worker planning calendar, a client counseling job aid, and client appointment cards. The study area included two districts from the four regions where JSI was implementing a family planning program. One district from each region was randomly allocated to the intervention arm. Women visiting health posts to use injectable contraceptives were enrolled in the study. Regression methods adjusted for study design, participants’ backgrounds, and contextual factors, were used to estimate the intervention’s effect on discontinuation rates. Results: Intervention adherence was high for the appointment cards and counseling job aid, but not for the planning calendar. This was not surprising as using appointment cards and the job aid was within the routine workflow of health extension workers, but using the planner was not. The injectable discontinuation rate was 10.8 % points lower in the intervention area compared to the control area during the post intervention follow-up survey. Conclusion: The use of two behavioral economics informed tools—the appointment card and counseling job aid—effectively decreased injectable discontinuation even with the presence of other health system bottlenecks. Behavioral economics approaches have the potential to enhance family planning programs in Ethiopia and elsewhere. Trial registration: ISRCTN ISRCTN17390653 (10/04/2019)

AbstractThis study examined men’s participation and performance in the Boston Marathon. Data from all 368,940 official male finishers in the Boston Marathon from 1897 through 2017 were analyzed using different analyses and regression models for all runners, annual top hundred finishers, annual top ten finishers and annual winners. Effect of calendar year on race time was examined alone, in a uni-variable model, and together with country of origin and weather conditions (average air temperature and precipitation) in a multi-variable model. The mean race time of all finishers increased across calendar years, in line with the participation, but it decreased when we considered the annual winners, 10 and 100 fastest. Kenyans and Ethiopians were the fastest nationalities (p<0.001) when we considered all finishers and the annual top 100 fastest but not when the annual 10 fastest were considered. Air temperature≤8 °C improved (p<0.001) race times compared to air temperature>8°C. Precipitation (>0 mm) improved performance for the annual 100 fastest and annual 10 fastest (p=0.013–0.031) but not for all finishers. Our findings improved the knowledge about the evolution of male marathoners across calendar years, considering as main effects country of origin and particular weather conditions.

AbstractObjectiveTo revisit seasonality by assessing how household diets vary across agricultural seasons in rural and urban Ethiopia. The role of seasonality on the sources and intake of energy (per capita) and household dietary diversity score (HDDS) was analysed.DesignThe use of nationally representative household-level data collected each month over one year to study the seasonal changes in the sources and intake of energy and HDDS.SettingEleven regions of Ethiopia, including rural and urban settings.SubjectsTotal of 27 835 households were interviewed between July 2010 and July 2011 in all eleven regions of the country. On average each month saw 2300 household interviews, yielding nationally representative data for each calendar month.ResultsFor rural households, the mean daily per capita energy intake was 10 288 kJ (2459 kcal) in February (post-harvest period) and lower in the lean season: 9703 kJ (2319 kcal) in June (P<0·05) and 9552 kJ (2283 kcal) in July (P<0·001). HDDS for rural households was highest in February (6·73) and lowest in June (5·98; P<0·001) but high again in July (6·57). Urban energy intake was also lower in the lean season but HDDS varied less by season. Considerable seasonal variation was also found in energy sources in rural areas, less so in urban areas.ConclusionsHousehold diets in Ethiopia remain subjected to significant seasonal stress. HDDS and food security measured using energy intake do not always agree. Preferably, HDDS and energy intake data should be used together to assess food security.

Abstract This article explores the last letters written by the Catholic patriarch of Ethiopia in exile Afonso Mendes, which illustrate that, in the face of defeat, Mendes has chosen to write the history of martyrdom, the sacrifice, and shedding of blood for the sake of faith. A group requires a sense of connection through a temporary axis. Mendes’s choice in these last years corresponds to the will of generating cohesion in space and continuity in time in a group that has confronted rupture, disillusionment, and deterioration. Mendes might have attempted to establish a framework that would allow him to alleviate the tension caused by the clash between the original aspirations and the flawed fulfillment of the objective. Therefore, the redaction of the processes of martyrdom and the creation of a calendar allows the transition into a place where a harmonious relationship between the past and the present is generated.

Background Delay in case detection is a risk factor for developing leprosy-related impairments, leading to disability and stigma. The objective of this study was to develop a questionnaire to determine the leprosy case detection delay, defined as the period between the first signs of the disease and the moment of diagnosis, calculated in total number of months. The instrument was developed as part of the PEP4LEP project, a large-scale intervention study which determines the most effective way to implement integrated skin screening and leprosy post-exposure prophylaxis with a single-dose of rifampicin (SDR-PEP) administration in Ethiopia, Mozambique and Tanzania. Methodology/Principal findings A literature review was conducted and leprosy experts were consulted. The first draft of the questionnaire was developed in Ethiopia by exploring conceptual understanding, item relevance and operational suitability. Then, the first draft of the tool was piloted in Ethiopia, Mozambique and Tanzania. The outcome is a questionnaire comprising nine questions to determine the case detection delay and two annexes for ease of administration: a local calendar to translate the patient’s indication of time to number of months and a set of pictures of the signs of leprosy. In addition, a body map was included to locate the signs. A ‘Question-by-Question Guide’ was added to the package, to provide support in the administration of the questionnaire. The materials will be made available in English, Oromiffa (Afaan Oromo), Portuguese and Swahili via https://www.infolep.org. Conclusions/Significance It was concluded that the developed case detection delay questionnaire can be administered quickly and easily by health workers, while not inconveniencing the patient. The instrument has promising potential for use in future leprosy research. It is recommended that the tool is further validated, also in other regions or countries, to ensure cultural validity and to examine psychometric properties like test-retest reliability and interrater reliability.

Objective: Respiratory diseases are one of the main morbidities worldwide, especially in developing countries due to a lack of occupational safety and health measures. Therefore, this study aims to assess the prevalence and risk factors of chronic respiratory symptoms among street sweepers in Dessie and Kombolcha town, Ethiopia. Methods: A cross-sectional study design was used from 15 February to 16 March 2019 Gregorian calendar, among 392 participants. An interviewer-based questionnaire was used. Bivariable and multivariable logistic regression analyses were used, and variables with p value less than 0.05 in the final model were taken as associated factors. Results: The prevalence of chronic respiratory symptoms among street sweepers was 178 (45.4%) with the prevalence of cough 67 (16.54%), phlegm 60 (15.4%), wheezing 127 (32.3%), breathlessness 83 (21.3%), and chest pain 55 (14.3%). Respiratory symptoms were associated with not using face mask ( p < 0.001, adjusted odds ratio = 0.31, 95% confidence interval: 0.17–0.57), monthly income ( p = 0.013, adjusted odds ratio = 2.1, 95% confidence interval: 1.1–3.8), work experience ( p < 0.001, adjusted odds ratio = 3.6, 95% confidence interval: 2.1–6.2), previous sinusitis ( p < 0.001, adjusted odds ratio = 8.0, 95% confidence interval: 2.8–22), and educational status ( p < 0.001, adjusted odds ratio = 8.6, 95% confidence interval: 3.0–24.4). Conclusion: Respiratory symptoms were prevalent among street sweepers in Dessie and Kombolcha towns, Northeast Ethiopia. The non-use of respiratory equipment, educational status, working experience, and past sinusitis was identified factors.

This study examined smallholder farmers’ perception about climate change and variability compared with the observed metrological data and their adaptation strategies in response to the perceived impacts of climate change. The multistage sampling method was employed to select 358 rural farmers in Hawzen and Irob districts located in semiarid highlands of Eastern Tigray, northern Ethiopia. Moreover, areal gridded surface monthly rainfall and temperature data between 1983 and 2015 were collected from National Meteorology Agency of Ethiopia. The results revealed that about 98.56 and 92 percent of farmers perceived a decrease in annual rainfall. In addition, 87 and 90 percent of farmers noticed that temperature was increased in Hawzen and Irob districts, respectively. Harmoniously, the modified Mann–Kendall trend test confirmed that annual rainfall was decreased by 32.38 mm and 121.33 mm during the period of analysis. Furthermore, mean annual temperature increased statistically significant (p<0.001) by about 0.40°C and 0.39°C per decade during the period of analysis cognate with the farmers’ perception. To reduce the perceived impacts of climate change, farmers adopted various farm-level adaptation strategies that vary significantly between the two groups. Soil and water conservation, planting trees, crop varieties, changing crop calendar, biological conservation, and irrigation were among the dominant adaptation strategies, respectively, in the study area. The results of this study provide baseline information for local governments, subsequent researchers, and policy-makers in terms of farmers’ perception of climate change and adaptation strategies.

Background. Studies have shown high early mortality after initiation of highly active antiretroviral therapy (HAART). We examined change in three-year survival and predictors of mortality of patients initiating HAART in Ethiopia since 2007 to 2019. Methods. A retrospective cohort study was conducted in 47 health facilities (HFs) using records of 11,013 adult patients initiating HAART from 2007 to 2019. Study subjects were stratified as four different cohorts based on their calendar year of HAART initiation: 2007-2010, 2011-2013, 2014-2016, and 2017-2019. HFs were selected using probability proportional to size of patients. Survival rate and predictors of mortality were estimated by the calendar year using the Kaplan-Meier and Cox proportional hazard, respectively. We generated a pooled estimate of survival rate and predicators of mortality. Results. Data from 1881, 3868, 3004, and 2260 patients were retrieved from each of the cohorts. Overall mortality for all cohorts at all times was 10.3%. A gradual decline of mortality was observed in the first three years of follow-up since 2007-2016 which were 21.37%, 10.03%, and 4.34% among patients who initiated HAART in 2007, 2011, and 2014 respectively. A mortality jump of 9.25% was observed among patents initiating HAART in 2017, which coincided with political instability happened in the country. Of the 21,638 person-years of follow-up among 11,013 adults, mortality was 5.23/100 person-years, while disaggregated by the cohorts, it was 14.77, 5.06, 2.12, and 4.17 per 100 person-years, respectively. Among all the cohorts, patients with CD4 count of ≤200 cells/mm3, unsuppressed viral load, poor adherence, and drug resistance in all cohorts, respectively, have overall 2.0 ( 95 % CI = 1.35 − 2.69 ), 4.66 ( 95 % CI = 2.53 − 6.72 ), 6.78 ( 95 % CI = 3.4 − 10.3 ), and 10.02 ( 95 % CI = 6.91 − 13.82 ) times of mortality risk than those without. Patients with bedridden for cohort initiating HAART during 2007 and 2011 were 2.0 ( 95 % CI = 1.35 − 2.69 ) times of mortality risk than those without. Conclusion. Patients initiating HAART from 2007 to 2016 have continuously improved their survival during three-year cohort follow-up in Ethiopia. The significant decline of survival among those who initiate HAART as of 2017 calls for program intervention. Low CD4 counts, unsuppressed viral load, poor adherence, and drug resistance could be used as predictors for increased mortality to monitor the quality of HAART and improve clinical management of HIV/AIDS patients.

Abstract The contribution of beekeeping is perhaps one of the most important income-generating activities for millions of smallholder farmers in Ethiopia. This study was intended to assess beekeeping practices and potential in three districts of Afar Region, northern Ethiopia. Primary data were collected from 120 respondents proportionally selected from each district. Semi-structured questionnaire were employed to collect the primary data. Focus-group discussion was also used to support interpretation of the interview data. Basically, descriptive statistics were used to analyse the data. All respondents use traditional honey production system despite some recent trials. The mean live colony ownership of the sample beekeepers is 10.08 colonies per household, with a maximum ownership of 62 colonies. The study showed that the annual honey production per beehive varies from 4 to 17 kg, with a mean production of 9.66 kg. The majority of the respondents harvest two times per year, while 18%, 19%, and 14.2% of the respondents harvest three, four, and five times per year respectively. This might be due to the special floral calendar of tropical plants found in the areas. 67.5% of respondents supplement their colonies during dry season. Producers travel more than seven kilometres to sell their honey. On average, beekeepers sell 77.86 kg per year individually, with a range of 0 to 353 kg. The main constraints of honey production in the area are recurrent drought, poor extension service, lack of access to improved technology, deforestation, etc. Therefore, it requires intervention to change the old beekeeping practices through training and introducing improved production systems.

Adequate knowledge about honey bee flora is important for beekeeping this study was under taken to identify and document honeybee plants in West Arsi and East Shoa Zone using melissopalynological analysis of honey samples, pollen collection, plant inventory, structured questionnaires and field observation. Eighteen honey samples were collected from different parts of the zones. Out of 18 samples, 14 were identified as monofloral honeys and 4 as multifloral honeys. This indicated that there is high diversity of honeybee plant species in 4 honey samples that give flowers in the same season contributing for production of multifloral honey and 14 samples were dominated by few major honeybee plants due to their abundance in addition to their quality for honey production. Fifty eight (58) plants species were identified as honey source plants based on melissopalynological analysis of honey. Of 58 species, Guizotia scarba (89.7%). Eucalyptus (69.2%) Eucalyptus camadulensis (66.2%) Acacia tortolis (60.9%) Schefflera Abyssinia (70.2%) and Croton macronstachys (57.2%) provided mono-floral honey. The flowering calendar of the zone indicated two major honey flow periods from April to June and September to November. The scarcity of honeybee forages were observed in July to mid of August and January to February and mid of March. In many districts of the zone, herbaceous honeybee forage species were the dominant honey source plants in September to November. While, in March to May majority of honey source plants were trees and shrubs due to the phonological patterns of plants. To apply seasonal honeybee colony management, beekeepers should manage honeybee colonies following phonological pattern of honeybee plants. Beekeeping based agro forestry practices on cultivated rain fed land, and selection of plant species that can resist drought and bear (set) flower for a long season should be introduced in all land use types.

The war in Tigray region of Ethiopia that started in November 2020 and is still ongoing has brought enormous damage to the health system. This analysis provides an assessment of the health system before and during the war. Evidence of damage was compiled from November 2020 to June 2021 from various reports by the interim government of Tigray, and also by international non-governmental organisations. Comparison was made with data from the prewar calendar year. Six months into the war, only 27.5% of hospitals, 17.5% of health centres, 11% of ambulances and none of the 712 health posts were functional. As of June 2021, the population in need of emergency food assistance in Tigray increased from less than one million to over 5.2 million. While the prewar performance of antenatal care, supervised delivery, postnatal care and children vaccination was 94%, 73%, 63% and 73%, respectively, but none of the services were likely to be delivered in the first 90 days of the war. These data indicate a widespread destruction of livelihoods and a collapse of the healthcare system. The widespread use of hunger and rape during the brutal war and the targeting of healthcare facilities seem to be key components of the war. To avert worsening conditions, an immediate intervention is needed to deliver food and supplies and rehabilitate the healthcare delivery system and infrastructure.

SummaryDemographic transition theory states that fertility declines in response to development, thus wealth and fertility are negatively correlated. Evolutionary theory, however, suggests a positive relationship between wealth and fertility. Fertility transition as a result of industrialization and economic development started in the late 19th and early 20th centuries in Western Europe; and it extended to some of the Asian and Latin American countries later on. However, economic crises since the 1980s have been co-incident with fertility decline in sub-Sahara Africa and other developing countries like Thailand, Nepal and Bangladesh in the last decade of the 20th century. A very low level of fertility is observed in Addis Ababa (TFR=1·9) where contraceptive prevalence rate is modest and recurrent famine as well as drought have been major causes of economic crisis in the country for more than three consecutive decades, which is surprising given the high rural fertility. Detailed socioeconomic and demographic characteristics of 2976 women of reproductive age (i.e. 15–49 years) residing in Addis Ababa were collected during the first quarter of 2003 using an event history calendar and individual women questionnaire. Controlling for the confounding effects of maternal birth cohort, education, marital status and accessible income level, the poor (those who have access to less than a dollar per day or 250 birr a month) were observed to elongate the timing of having first and second births, while relatively better-off women were found to have shorter birth intervals. Results were also the same among the ever-married women only model. More than 50% of women currently in their 20s are also predicted to fail to reproduce as most of the unmarried men and women are ‘retreating from marriage’ due to economic stress. Qualitative information collected through focus group discussions and in-depth interviews also supports the statistical findings that poverty is at the root of this collapse in fertility. Whilst across countries wealth and fertility have been negatively correlated, this study shows that within one uniform population the relationship is clearly positive.

Indigenous weather forecasting is utilized by numerous pastoralist communities throughout the world to take pivotal decisions on how to adapt to volatile ecological conditions. In many pastoral communities in Africa, indigenous weather forecasting knowledge abetted pastoralists to manage their livestock, reduce menace during adverse seasons and maximize prospects during favorable conditions. This study intends to assess the relevance and practices of indigenous weather forecasting knowledge, indigenous rain calendar and various indigenous indicators used to forecast the imminent weather events among the Gabra pastoralists of southern Ethiopia. The study is based on qualitative data gathered through key informant interviews and focus group discussions and the collected data was analyzed using thematic analysis. The findings show that the Gabra pastoralists possess a wealth of indigenous methods of weather forecasting knowledge which they use in their preparation for climate related events such as the inception of rainfalls and droughts. The Gabra pastoralists forecast the imminent weather events based on the keen observation of numerous indigenous indicators such as floras, faunas, wind, clouds, birds chirping, animals’ behavior, intestine of slaughtered animals and star assemblages. Despite all the potency of indigenous weather forecasting knowledge, the application of such knowledge systems is challenged by factors such as disappearance of indigenous indicators, climate change, deforestation, religion restriction, culture change and top-down development interventions. In light of the practicality of indigenous weather forecasting knowledge and contemporary challenges outlined, the study suggests a synthesis of indigenous and conventional methods of weather of prediction to provide timely and applicable service to pastoralist communities.

ObjectiveWe conducted serosurveillance of anti-SARS-CoV-2 antibodies among pregnant women attending their first antenatal care.SettingThe surveillance was set in one referral hospital in Harar, one district hospital and one health centre located in Haramaya district in rural eastern Ethiopia.ParticipantsWe collected questionnaire data and a blood sample from 3312 pregnant women between 1 April 2020 and 31 March 2021. We selected 1447 blood samples at random and assayed these for anti-SARS-CoV-2 antibodies at Hararghe Health Research laboratory using WANTAI SARS-CoV-2 Rapid Test for total immunoglobulin.OutcomeWe assayed for anti-SARS-CoV-2 antibodies and temporal trends in seroprevalence were analysed with a χ2 test for trend and multivariable binomial regression.ResultsAmong 1447 sera tested, 83 were positive for anti-SARS-CoV-2 antibodies giving a crude seroprevalence of 5.7% (95% CI 4.6% to 7.0%). Of 160 samples tested in April–May 2020, none was seropositive; the first seropositive sample was identified in June and seroprevalence rose steadily thereafter (χ2 test for trend, p=0.003) reaching a peak of 11.8% in February 2021. In the multivariable model, seroprevalence was approximately 3% higher in first-trimester mothers compared with later presentations, and rose by 0.75% (95% CI 0.31% to 1.20%) per month of calendar time.ConclusionsThis clinical convenience sample illustrates the dynamic of the SARS-CoV-2 epidemic in pregnant women in eastern Ethiopia; infection was rare before June 2020 but it spread in a linear fashion thereafter, rather than following intermittent waves, and reached 10% by the beginning of 2021. After 1 year of surveillance, most pregnant mothers remained susceptible.

ObjectiveTo assess the prevalence, trend and associated factors for immunological failure (IF), and the magnitude of antiretroviral therapy (ART) shift among adults infected with HIV in Southwest Ethiopia.SettingA retrospective cohort study was undertaken using the data from ART clinic at Jimma University Teaching Hospital from 21 June 2003 to 15 March 2015.ParticipantsRetrospective analysis of 4900 HIV-infected adult patient records dating from June 2003 to March 2015 was conducted.Primary outcome measureThe primary outcome was IF defined when cluster for differentiation 4 (CD4) count falls to the baseline (or below) or persistent CD4 levels below 100 cells/mm3after 6 months of ART treatment. The analyses included descriptive and inferential statistics.Results546 (19.5%) adults had developed clinical failure (CF), 775 (19.7%) adults had developed IF and 1231 (25.1%) had developed either CF or IF or both. The prevalence of IF was consistently high throughout the decade. Age 25 to ≤50 years adjusted OR (AOR 1.5, 9% CI 1.2 to 2.4), being female (AOR 1.8, 95% CI 1.3 to 1.9), late presenter for HIV care (AOR 2.2, 95% CI 1.6 to 2.7) and having baseline CD4 count below 200 cells/mm3(AOR 5.5, 95% CI 4.1 to 7.4), and having no history of HIV testing before diagnosis (AOR 0.7, 95% CI 0.5 to 0.9) were the predictors for IF. Only 29 (0.9%) adults infected with HIV were shifted to second-line ART regimen.ConclusionsThe magnitude of CF or IF or both was found significant and consistently high throughout the calendar year although ART shift was found minimal. HIV-infected adult patients with IF were early age adults, females, late presenters for HIV care, and those who had low baseline CD4 counts and history of HIV testing before diagnosis.

The study was conducted at Werer Agricultural Research Center, Addis Ababa, for two years, 2013 and 2015, during main seasons and for three years, 2012/13, 2013/14, and 2014/15, during the cool period cropping season (November to February) as in the local cropping calendar. The study was aimed at identifying optimum soil moisture stress for sesame and thereby determining appropriate water-saving irrigation methods and also productivity under limited water resource conditions. Nine treatments with three levels of irrigation water percentage based on evapotranspiration of the crop (ETc) (100% ETc, 75% ETc, and 50% ETc) and three types of furrow irrigation methods (alternate furrow, fixed furrow, and conventional furrow) were used. The study design was randomized complete block design (RCBD) with three replications. The yield of sesame had significant (p<0.05) variation among treatments due to deficit irrigation levels and application methods for sesame planted in main seasons. The highest mean yield of 937.50 kg/ha and 2797.6 kg/ha was obtained from the treatment of 50% ETc with alternate and conventional furrow application methods in 2013 and 2015, respectively. The combined mean yield of two years (2013–2015) showed different levels of deficit irrigation, and irrigation methods had a significant effect (p<0.05) on main season planted sesame. Hence, the highest mean yield of 1846.7 kg/ha was obtained from the application of 50% ETc with the conventional furrow application method. In the cool planting season, the highest mean yield of 528.55 kg/ha, 1432.3 kg/ha, and 1562.5 kg/ha was obtained from treatments of 50% ETc, 75% ETc, and 100% ETc with the conventional furrow application method in 2012/13, 2013/14, and 2014/15, respectively. Moreover, during the same period over years, combined analysis showed that the highest mean yield of 1053 kg/ha was obtained from application of 100% ETc with the conventional furrow application method. Thus, it is concluded that a deficit irrigation treatment of 50% ETc with the conventional furrow application method for main season and application of 100% ETc with the conventional furrow application method for cool planting season are best practices of water-saving strategies for irrigated agriculture system.

The objective of the study was to analyze the variability of various climate indicators across the agro-climatic zones (ACZs) of the Jema watershed. The variability was analyzed considering mean annual rainfall (MARF, mm), mean daily minimum temperature (MDMinT, °C), and mean daily maximum temperature (MDMaxT, °C). A one-way analysis of variance (ANOVA) was employed to test whether group mean differences exist in the values of the indicated climatic indicators among the ACZs of the watershed. The coefficient of variation was computed to analyze the degree of climate variability among the ACZs. Rainfall and temperature data sets from 1983 to 2017 were obtained from nearby meteorological stations. The effect of climate variability in the farming system was assessed with reference to local farmers’ experience. Ultimately, the values of the stated indicators of exposure to climate variability were indexed (standardized) in order to run arithmetic functions. The MARF decreases towards sub-alpine ACZs. Based on the result of the ANOVA, the two-tailed p-value (≤ 0.04) was less than 0.05; that is, there was a significant variation in MARF, MDMaxT (°C), and MDMinT (°C) among the ACZs. The coefficient of variation showed the presence of variations of 0.18–0.88 for MARF, 0.18 to 0.85 for MDMaxT, and 0.02–0.95 for MDMinT across the ACZs. In all of the indicators of exposure to climate variability, the lowest and highest indexed values of coefficient of variation were observed in the moist–cool and sub-alpine ACZs, respectively. Overall, the aggregate indexed values of exposure to various climate indicators ranged from 0.13–0.89 across the ACZs. The level of exposure to climate variability increased when moving from moist–cool to sub-alpine ACZs. The overall crop diversity declined across the ACZs of the watershed. Nevertheless, mainly because of the rise in temperature, the climate became suitable for cultivating maize and tef even at higher elevations. In order to adapt to the inter-annual variability of the rainy season, the process of adapting early-maturing crops and the use of improved seeds needs to be enhanced in the watershed, especially in the higher-elevation zones. It is also essential to revise traditional crop calendars and crop zones across the ACSz.

Abstract Introduction Above half of mothers in Ethiopia give birth at home. Home based care within the first week after birth as a complementary strategy to facility-based postnatal care service is critical to increase the survival of both mothers and newborns. However, evidence on utilization of postnatal care and location of service among mothers who delivered at home in Ethiopia is insufficiently documented. Therefore, this study assessed the magnitude and determinants for place of postnatal care service utilization among mothers who delivered at home in Ethiopia. Methods We used the 2016 Ethiopian Demographic and Health Survey, and extracted data from 4491 mothers who delivered at home during 5 years preceding the survey. A multinomial logistic regression model was applied to examine the determinants of both facility and home -based postnatal care service utilization. Likelihood ratio test was used to see the model fitness and p-value of < 0.05 was used to determine statistical significance at 95% confidence interval. Results From the total 4491 mothers who delivered at home, only 130(2.9%) and 236(5.3%) of them utilized postnatal service at home and at a health facility respectively. Being from an urban region (AOR = 0.378, 95%CI: 0.193–0.740), ever using the calendar method to delay pregnancy (AOR = 0.528, 95%CI: 0.337–0.826), receiving four and above antenatal care visits (AOR = 0.245, 95%CI: 0.145–0.413) and having a bank account (AOR = 0.479, 95%CI: 0.243–0.943) were the factors associated with utilizing home- based postnatal care. Similarly being a follower of the orthodox religion (AOR = 1.698, 95%CI: 1.137–2.536), being in the rich wealth index (AOR = 0.608, 95%CI: 0.424–0.873), ever using the calendar method to delay pregnancy (AOR = 0.694, 95%CI: 0.499–0.966), wantedness of the pregnancy (AOR = 0.264, 95%CI: 0.352–0.953), receiving four and above antenatal care visits (AOR = 0.264, 95%CI: 0.184–0.380) and listening to radio at least once a week (AOR = 0.652, 95%CI: 0.432–0.984) were the determinants of facility-based postnatal care utilization. Conclusion The coverage of postnatal care service utilization among mothers who delivered at home was very low. Living in urban region, following the Orthodox religion, having higher wealth index, having a bank account, ever using calendar method to delay pregnancy, wantedness of the pregnancy, receiving four and above antenatal care visit and listening to radio at least weakly were associated with postnatal care service utilization. Therefore, targeted measures to improve socio-economic status, strengthen the continuum of care, and increase health literacy communication are critically important to increase postnatal care service utilization among women who deliver at home in Ethiopia.

In this paper we identified factors affecting working days and variation of working days among different religion followers and different economic activities taking 384 samples from the study area. Data collected through questionnaires and in addition key informant interview conducted with religious leader considering their religious institution teaches corresponding follower and why some days are celebrated and documents related with national calendar are reviewed. The resulted presented with different factors like religious practice, national calendar, political reasons working culture contributed for the low days devoted to economic activities per month. The finding indicated that less mean monthly working day is 20.5 in Ethiopian Orthodox Religion followers, the mean monthly working day in the rural area is less than the urban area, Monthly working day in the agricultural activity is less than any others economic activities in the study area scoring 16.76 days per month although agriculture employs 65.62% of the countries labor force.

Research for this article had the purpose of exploring medieval Armenian–Ethiopian connections. The investigations revealed three main contexts where Ethiopia and Ethiopians feature in the Armenian sources of the first millennium, without necessarily implying real-life encounters. Firstly, the earliest Armenian texts locate Ethiopia and discuss the genealogy of its people in line with the biblical account of the Diamerismos, as well as notions based on Eusebius of Caesarea’s Chronicle translated into Armenian from Syriac in the fifth century. Each author, then, interpreted this information according to his narrative needs or the purpose of a given composition. The discussion of these sources reveals the circulation of classical and Hellenistic notions on Ethiopia and the Ethiopians in Armenian, too, such as the confusion between Ethiopia, Arabia, and India, as well as anthropological or spiritual features attributed to Ethiopians already by classical authors. Secondly, the article analyses a series of calendrical treatises, starting with one authored by the seventh-century polymath Anania Širakac‘i, that passed on a short tale about a sixth-century gathering of scholars in Alexandria in order to determine the date of the Easter and establish tables for its calculation in the future. An Ethiopian wise man Abdiē was part of this international endeavour too, according to this tradition, and his presence marked Ethiopia as part of the eastern Mediterranean learned world, with its own cultural traditions. Armenian language hemerologia also preserved month names in Gǝʿǝz, reproduced in the Appendix. Thirdly, the article draws attention to a completely new way of viewing Ethiopia in ninth- to eleventh-century Armenian anti-dyophysite (antiByzantine) treatises where the Armenian Church and its doctrines or ritual practices were imagined as part of a vast, non-dyophysite orthodox world that included the Ethiopian Church. Intriguingly, this argumentative technique, formulated in terms that one may callanti-colonial ante litteram, may be traced among Coptic and Syriac polemicists as well, a subject of research that would benefit from further analysis.

Abstract Background Contraceptive discontinuations for reasons other than the desire for pregnancy are a public health concern because of their negative effect on reproductive health outcomes. In Ethiopia, the contraceptive discontinuation rate is increasing; however the factors associated are poorly understood. So this study was aimed at assessing reasons and multilevel factors for unscheduled contraceptive use discontinuation. Methods This is a cross-sectional study of Ethiopian women who participated in the Ethiopian demographic health survey from January 18, 2016, to June 27, 2016. Ever using any contraceptive with in the calendar of the survey were an inclusion criteria for which 3835 women were found eligible. The data were analyzed using multilevel binary logistic regression in STATA version 14. Variables with p-value less than 0.05 were considered as statistically significant, and reported using adjusted odds ratio and 95% confidence interval. Median odds ratio and interval odds ratio, to quantify the magnitude of the general and specific contextual effect respectively, were used. Receiver operating characteristics curve and akaike’s information criterion were used for model comparison. Result The prevalence of unscheduled contraceptive use discontinuation was 46.18% for the principal reason of method related problems (Side effects-45.3%, needing better method-33.6%, and inconvenience-21.1%,). Women heading a household (AOR = 1.281, 95%CI 1.079–1.520), women who had no work (AOR = 0.812, 95%CI 0.673, 0.979) compared to professionals, living in poorest house hold income (AOR = 0.753, 95%CI 0.567, 0.997) compared to middle, residing in community with low contraceptive utilization rate (AOR = 1.945, 95%CI 1.618, 2.339), residing in poor community (AOR = 0.763, 95%CI 0.596–0.997), and having more children, and region were found to be significant predictors of unscheduled contraceptive use discontinuation. Conclusion Method related problems were found to contribute for more than half of the contraceptive use discontinuation. Both individual and community level factors were found to significantly influence the Unscheduled contraceptive use discontinuation. The outcome was common in groups who could have more social interactions and knowledge on which myths and rumors are common. So strengthening the efforts to reduce contraceptive use discontinuation and quality of contraceptive service provision could be important.

Abstract Background In resources constrained settings, effectively implemented Electronic Medical Record systems have numerous benefits over paper-based record keeping. This system was implemented in the 2009 Gregorian Calendar in the two Ethiopian territory hospitals, Ayder and St. Paul’s. The pilot implementation and similar re-deployment efforts done in 2014 and 2017 Gregorian Calendar failed at St. Paul's. This study aimed to assess the current status, identify challenges, success factors and perception of health care providers to the system to inform on future roll-outs and scale-up plans. Methods A cross sectional study design with quantitative and qualitative methods was employed. A survey was administered October to December 2019 using a structured questionnaire. A total of 240 health care providers participated in the study based on a stratified random sampling technique. An interview was conducted with a total of 10 persons that include IT experts and higher managements of the hospital. Descriptive statistics were employed to summarize the survey data using SPSS V.21. Qualitative data were thematically presented. Results St. Paul’s hospital predominantly practiced the manual medical recording system. The majority of respondents (30.6%) declared that a lack of training and follow up, lack of management commitment, poor network infrastructure and hardware/software-related issues were challenges and contributed to EMR system failure at St. Paul’s. Results from the qualitative data attested to the above results. The system is found well-functioning at Ayder, and the majority of respondents (38%) noted that lack of training and follow-up was the most piercing challenge. As per the qualitative findings, ICT infrastructure, availability of equipment, incentive mechanisms, and management commitment are mentioned as supportive for successful implementation. At both hospitals, 70 to 95% of participants hold favorable perceptions and are willing to use the system. Conclusion Assessing the readiness of the hospital, selecting and acquiring standard and certified EMR systems, provision of adequate logistic requirements including equipment and supplies, and upgrading the hospital ICT infrastructure will allow sustainable deployment of an EMR system.

Abstract. Bareke T, Addi A. 2019. Bee flora resources and honey production calendar of Gera Forest in Ethiopia. Asian J For 3: 69-74. Gera forest contains substantial coverage of natural forest and known as a Key Biodiversity Hotspot area for Coffea arabica conservation and one of the potential areas for beekeeping. The study was carried out to assess the bee flora and flowering calendar to harvest more honey following the flowering plant cycle. Semi-structured questionnaires, participatory Rural Appraisal (PRA) techniques, and field observation were used for data collection. Honey samples collection was also made to identify the botanical origin of honey through honey pollen analysis. Seventy-four bee plant species were identified, which belongs to 41 families. Among the identified plant families, Asteraceae (29.3%), Lamiaceae (14.6%), Acanthaceae (12.2%), and Fabaceae (9.8%) are the most frequent families, represented by the highest species composition in the area. Four major honey harvesting durations were identified (January, March, April, and early June for Vernonia, Coffee, Schefflera, and Croton honey respectively) using the flowering calendar in Gera Forest. The pollen analysis of honey revealed that four types of monofloral honeys were identified comprising Schefflera abyssinica, Vernonia amygdalina, C. arabica and Croton macrostachyus in Gera forest. This is due to their abundance and potentiality for honey production. Therefore, the beekeepers should follow the flowering calendar of the plant to exploit the potential of the forest for honey production. Furthermore, market promotion for monofloral honeys of the Gera forest should be made as an incentive for the beekeepers to sell honey with premium prices and branding and labeling of honey of the area

ABSTRACT Agricultural labor accounts for the largest share of child labor worldwide. Yet, measurement of farm labor statistics is challenging due to its inherent seasonality, variable and irregular work schedules, and the varying saliencies of individuals’ work activities. The problem is further complicated by the presence of widespread gender stratification of work and social lives. This study reports the findings of three randomized survey design interventions over the agricultural coffee calendar in rural Ethiopia to address whether response by proxy rather than by self-report has effects on the measurement of child labor statistics within and across seasons. While the estimates do not report differences for boys across all seasons, the analysis shows sizable self/proxy discrepancies in child labor statistics for girls. Overall, the results highlight concerns on the use of survey proxy respondents in agricultural labor, particularly for girls. The main findings have important implications for policymakers about data collection in rural areas in developing countries.

We need a clear, unified, and consistent voice to effect the complete dismantling, the abolition, of the mechanisms of animal exploitation.And that will only come from what we say and do, no matter who we are.— Gary L. Francione, animal rights theoristThe history of hashtags is relatively short but littered with the remnants of corporate hashtags which may have seemed a good idea at the time within the confines of the boardroom. It is difficult to understand the rationale behind the use of hashtags as an effective communications tactic in 2019 by corporations when a quick stroll through their recent past leaves behind the much-derided #qantasluxury (Glance), #McDstories (Hill), and #myNYPD (Tran).While hashtags have an obvious purpose in bringing together like-minded publics and facilitating conversation (Kwye et al. 1), they have also regularly been the subject of “hashtag takeovers” by activists and other interested parties, and even by trolls, as the Ecological Society of Australia found in 2015 when their seemingly innocuous #ESA15 hashtag was taken over with pornographic images (news.com.au). Hashtag takeovers have also been used as a dubious marketing tactic, where smaller and less well-known brands tag their products with trending hashtags such as #iphone in order to boost their audience (Social Garden). Hashtags are increasingly used as a way for activists or other interested parties to disrupt a message. It is, I argue, predictable that any hashtag related to an even slightly controversial topic will be subject to some form of activist hashtag takeover, with varying degrees of success.That veganism and the dairy industry should attract such conflict is unsurprising given that the two are natural enemies, with vegans in particular seeming to anticipate and actively engage in the battle for the opposing hashtag.Using a comparative analysis of the #Veganuary and #Februdairy hashtags and how they have been used by both pro-vegan and pro-dairy social media users, this article illustrates that the enthusiastic and well-meaning social media efforts of farmers and dairy supporters have so far been unable to counteract those of well-organised and equally passionate vegan activists. This analysis compares tweets in the first week of the respective campaigns, concluding that organisations, industries and their representatives should be extremely wary of engaging said activists who are not only highly-skilled but are also highly-motivated. Grassroots, ideology-driven activism is a formidable opponent in any public space, let alone when it takes place on the outspoken and unstructured landscape of social media which is sometimes described as the “wild West” (Fitch 5) where anything goes and authenticity and plain-speaking is key (Macnamara 12).I Say Hashtag, You Say Bashtag#Februdairy was launched in 2018 to promote the benefits of dairy. The idea was first mooted on Twitter in 2018 by academic Dr Jude Capper, a livestock sustainability consultant, who called for “28 days, 28 positive dairy posts” (@Bovidiva; Howell). It was a response to the popular Veganuary campaign which aimed to “inspire people to try vegan for January and throughout the rest of the year”, a campaign which had gained significant traction both online and in the traditional media since its inception in 2014 (Veganuary). Hopes were high: “#Februdairy will be one month of dairy people posting, liking and retweeting examples of what we do and why we do it” (Yates). However, the #Februdairy hashtag has been effectively disrupted and has now entered the realm of a bashtag, a hashtag appropriated by activists for their own purpose (Austin and Jin 341).The Dairy Industry (Look Out the Vegans Are Coming)It would appear that the dairy industry is experiencing difficulties in public perception. While milk consumption is declining, sales of plant-based milks are increasing (Kaiserman) and a growing body of health research has questioned whether dairy products and milk in particular do in fact “do a body good” (Saccaro; Harvard Milk Study). In the 2019 review of Canada’s food guide, its first revision since 2007, for instance, the focus is now on eating plant-based foods with dairy’s former place significantly downgraded. Dairy products no longer have their own distinct section and are instead placed alongside other proteins including lentils (Pippus).Nevertheless, the industry has persevered with its traditional marketing and public relations activities, choosing to largely avoid addressing animal welfare concerns brought to light by activists. They have instead focused their message towards countering concerns about the health benefits of milk. In the US, the Milk Processing Education Program’s long-running celebrity-driven Got Milk campaign has been updated with Milk Life, a health focused campaign, featuring images of children and young people living an active lifestyle and taking part in activities such as skateboarding, running, and playing basketball (Milk Life). Interestingly, and somewhat inexplicably, Milk Life’s home page features the prominent headline, “How Milk Can Bring You Closer to Your Loved Ones”.It is somewhat reflective of the current trend towards veganism that tennis aces Serena and Venus Williams, both former Got Milk ambassadors, are now proponents for the plant-based lifestyle, with Venus crediting her newly-adopted vegan diet as instrumental in her recovery from an auto-immune disease (Mango).The dairy industry’s health focus continues in Australia, as well as the use of the word love, with former AFL footballer Shane Crawford—the face of the 2017 campaign Milk Loves You Back, from Lion Dairy and Drinks—focusing on reminding Australians of the reputed nutritional benefits of milk (Dawson).Dairy Australia meanwhile launched their Legendairy campaign with a somewhat different focus, promoting and lauding Australia’s dairy families, and with a message that stated, in a nod to the current issues, that “Australia’s dairy farmers and farming communities are proud, resilient and innovative” (Dairy Australia). This campaign could be perceived as a morale-boosting exercise, featuring a nation-wide search to find Australia’s most legendairy farming community (Dairy Australia). That this was also an attempt to humanise the industry seems obvious, drawing on established goodwill felt towards farmers (University of Cambridge). Again, however, this strategy did not address activists’ messages of suffering animals, factory farms, and newborn calves being isolated from their grieving mothers, and it can be argued that consumers are being forced to make the choice between who (or what) they care about more: animals or the people making their livelihoods from them.Large-scale campaigns like Legendairy which use traditional channels are of course still vitally important in shaping public opinion, with statistics from 2016 showing 85.1% of Australians continue to watch free-to-air television (Roy Morgan, “1 in 7”). However, a focus and, arguably, an over-reliance on traditional platforms means vegans and animal activists are often unchallenged when spreading their message via social media. Indeed, when we consider the breakdown in age groups inherent in these statistics, with 18.8% of 14-24 year-olds not watching any commercial television at all, an increase from 7% in 2008 (Roy Morgan, “1 in 7”), it is a brave and arguably short-sighted organisation or industry that relies primarily on traditional channels to spread their message in 2019. That these large-scale campaigns do little to address the issues raised by vegans concerning animal welfare leaves these claims largely unanswered and momentum to grow.This growth in momentum is fuelled by activist groups such as the People for the Ethical Treatment of Animals (PETA) who are well-known in this space, with 5,494,545 Facebook followers, 1.06 million Twitter followers, 973,000 Instagram followers, and 453,729 You Tube subscribers (People for the Ethical Treatment of Animals). They are also active on Pinterest, a visual-based platform suited to the kinds of images and memes particularly detrimental to the dairy industry. Although widely derided, PETA’s reach is large. A graphic video posted to Facebook on February 13 2019 and showing a suffering cow, captioned “your cheese is not worth this” was shared 1,244 times, and had 4.6 million views in just over 24 hours (People for the Ethical Treatment of Animals). With 95% of 12-24 year olds in Australia now using social networking sites (Statista), it is little wonder veganism is rapidly growing within this demographic (Bradbury), with The Guardian labelling the rise of veganism unstoppable (Hancox).Activist organisations are joined by prominent and charismatic vegan activists such as James Aspey (182,000 Facebook followers) and Earthling Ed (205,000 Facebook followers) in distributing information and images that are influential and often highly graphic or disturbing. Meanwhile Instagram influencers and You Tube lifestyle vloggers such as Ellen Fisher and FreeLee share information promoting vegan food and the vegan lifestyle (with 650,320 and 785,903 subscribers respectively). YouTube video Dairy Is Scary has over 5 million views (Janus) and What the Health, a follow-up documentary to Cowspiracy: The Sustainability Secret, promoting veganism, is now available on Netflix, which itself has 9.8 million Australian subscribers (Roy Morgan, “Netflix”). BOSH’s plant-based vegan cookbook was the fastest selling cookbook of 2018 (Chiorando).Additionally, the considerable influence of celebrities such as Miley Cyrus, Beyonce, Alicia Silverstone, Zac Efron, and Jessica Chastain, to name just a few, speaking publicly about their vegan lifestyle, encourages veganism to become mainstream and increases its widespread acceptance.However not all the dairy industry’s ills can be blamed on vegans. Rising costs, cheap imports, and other pressures (Lockhart, Donaghy and Gow) have all placed pressure on the industry. Nonetheless, in the battle for hearts and minds on social media, the vegans are leading the way.Qualitative research interviewing new vegans found converting to veganism was relatively easy, yet some respondents reported having to consult multiple resources and required additional support and education on how to be vegan (McDonald 17).Enter VeganuaryUsing a month, week or day to promote an idea or campaign, is a common public relations and marketing strategy, particularly in health communications. Dry July and Ocsober both promote alcohol abstinence, Frocktober raises funds for ovarian cancer, and Movember is an annual campaign raising awareness and funds for men’s health (Parnell). Vegans Matthew Glover and Jane Land were discussing the success of Movember when they raised the idea of creating a vegan version. Their initiative, Veganuary, urging people to try vegan for the month of January, launched in 2014 and since then 500,000 people have taken the Veganuary pledge (Veganuary).The Veganuary website is the largest of its kind on the internet. With vegan recipes, expert advice and information, it provides all the answers to Why go vegan, but it is the support offered to answer How to go vegan that truly sets Veganuary apart. (Veganuary)That Veganuary participants would use social media to discuss and share their experiences was a foregone conclusion. Twitter, Facebook, and Instagram are all utilised by participants, with the official Veganuary pages currently followed/liked by 159,000 Instagram followers, receiving 242,038 Facebook likes, and 45,600 Twitter followers (Veganuary). Both the Twitter and Instagram sites make effective use of hashtags to spread their reach, not only using #Veganuary but also other relevant hashtags such as #TryVegan, #VeganRecipes, and the more common #Vegan, #Farm, and #SaveAnimals.Februdairy Follows Veganuary, But Only on the CalendarCalling on farmers and dairy producers to create counter content and their own hashtag may have seemed like an idea that would achieve an overall positive response.Agricultural news sites and bloggers spread the word and even the BBC reported on the industry’s “fight back” against Veganuary (BBC). However the hashtag was quickly overwhelmed with anti-dairy activists mobilising online. Vegans issued a call to arms across social media. The Vegans in Australia Facebook group featured a number of posts urging its 58,949 members to “thunderclap” the Februdairy hashtag while the Project Calf anti-dairy campaign declared that Februdairy offered an “easy” way to spread their information (Sandhu).Februdairy farmers and dairy supporters were encouraged to tell their stories, sharing positive photographs and videos, and they did. However this content was limited. In this tweet (fig. 1) the issue of a lack of diverse content was succinctly addressed by an anti-Februdairy activist.Fig. 1: Content challenges. (#Februdairy, 2 Feb. 2019)MethodUtilising Twitter’s advanced search capability, I was able to search for #Veganuary tweets from 1 to 7 January 2019 and #Februdairy tweets from 1 to 7 February 2019. I analysed the top tweets provided by Twitter in terms of content, assessed whether the tweet was pro or anti Veganuary and Februdairy, and also categorised its content in terms of subject matter.Tweets were analysed to assess whether they were on message and aligned with the values of their associated hashtag. Veganuary tweets were considered to be on message if they promoted veganism or possessed an anti-dairy, anti-meat, or pro-animal sentiment. Februdairy tweets were assessed as on message if they promoted the consumption of dairy products, expressed sympathy or empathy towards the dairy industry, or possessed an anti-vegan sentiment. Tweets were also evaluated according to their clarity, emotional impact and coherence. The overall effectiveness of the hashtag was then evaluated based on the above criteria as well as whether they had been hijacked.Results and FindingsOverwhelmingly, the 213 #Veganuary tweets were on message. That is they were pro-Veganuary, supportive of veganism, and positive. The topics were varied and included humorous memes, environmental facts, information about the health benefits of veganism, as well as a strong focus on animals. The number of non-graphic tweets (12) concerning animals was double that of tweets featuring graphic or shocking imagery (6). Predominantly the tweets were focused on food and the sharing of recipes, with 44% of all pro #Veganuary tweets featuring recipes or images of food. Interestingly, a number of well-known corporations tweeted to promote their vegan food products, including Tesco, Aldi, Iceland, and M&S. The diversity of veganism is reflected in the tweets. Organisations used the hashtag to promote their products, including beauty and shoe products, social media influencers promoted their vegan podcasts and blogs, and, interestingly, the Ethiopian Embassy of the United Kingdom tweeted their support.There were 23 (11%) anti-Veganuary tweets. Of these, one was from Dr. Jude Capper, the founder of Februdairy. The others expressed support for farming and farmers, and a number were photographs of meat products, including sausages and fry-ups. One Australian journalist tweeted in favour of meat, stating it was yummy murder. These tweets could be described as entertaining and may perhaps serve as a means of preaching to the converted, but their ability to influence and persuade is negligible.Twitter’s search tool provided access to 141 top #Februdairy tweets. Of these 82 (52%) were a hijack of the hashtag and overtly anti-Februdairy. Vegan activists used the #Februdairy hashtag to their advantage with most of their tweets (33%) featuring non-graphic images of animals. They also tweeted about other subject matters, including environmental concerns, vegan food and products, and health issues related to dairy consumption.As noted by the activists (see fig. 1 above), most of the pro-Februdairy tweets were images of milk or dairy products (41%). Images of farms and farmers were the next most used (26%), followed by images of cows (17%) (see fig. 2). Fig. 2: An activist makes their anti-Februdairy point with a clear, engaging image and effective use of hashtags. (#Februdairy, 6 Feb. 2019)The juxtaposition between many of the tweets was also often glaring, with one contrasting message following another (see fig. 3). Fig. 3: An example of contrasting #Februdairy tweets with an image used by the activists to good effect, making their point known. (#Februdairy, 2 Feb. 2019)Storytelling is a powerful tool in public relations and marketing efforts. Yet, to be effective, high-quality content is required. That many of the Februdairy proponents had limited social media training was evident; images were blurred, film quality was poor, or they failed to make their meaning clear (see fig. 4). Fig. 4: A blurred photograph, reflective of some of the low-quality content provided by Februdairy supporters. (#Februdairy, 3 Feb. 2019)This image was tweeted in support of Februdairy. However the image and phrasing could also be used to argue against Februdairy. We can surmise that the tweeter was suggesting the cow was well looked after and seemingly content, but overall the message is as unclear as the image.While some pro-Februdairy supporters recognised the need for relevant hashtags, often their images were of a low-quality and not particularly engaging, a requirement for social media success. This requirement seems to be better understood by anti-Februdairy activists who used high-quality images and memes to create interest and gain the audience’s attention (see figs. 5 and 6). Fig. 5: An uninspiring image used to promote Februdairy. (#Februdairy, 6 Feb. 2019) Fig. 6: Anti-Februdairy activists made good use of memes, recognising the need for diverse content. (#Februdairy, 3 Feb. 2019)DiscussionWhat the #Februdairy case makes clear, then, is that in continuing its focus on traditional media, the dairy industry has left the battle online to largely untrained, non-social media savvy supporters.From a purely public relations perspective, one of the first things we ask our students to do in issues and crisis communication is to assess the risk. “What can hurt your organisation?” we ask. “What potential issues are on the horizon and what can you do to prevent them?” This is PR101 and it is difficult to understand why environmental scanning and resulting action has not been on the radar of the dairy industry long before now. It seems they have not fully anticipated or have significantly underestimated the emerging issue that public perception, animal cruelty, health concerns, and, ultimately, veganism has had on their industry and this is to their detriment. In Australia in 2015–16 the dairy industry was responsible for 8 per cent (A$4.3 billion) of the gross value of agricultural production and 7 per cent (A$3 billion) of agricultural export income (Department of Agriculture and Water Resources). When such large figures are involved and with so much at stake, it is hard to rationalise the decision not to engage in a more proactive online strategy, seeking to engage their publics, including, whether they like it or not, activists.Instead there are current attempts to address these issues with a legislative approach, lobbying for the introduction of ag-gag laws (Potter), and the limitation of terms such as milk and cheese (Worthington). However, these measures are undertaken while there is little attempt to engage with activists or to effectively counter their claims with a widespread authentic public relations campaign, and reflects a failure to understand the nature of the current online environment, momentum, and mood.That is not to say that the dairy industry is not operating in the online environment, but it does not appear to be a priority, and this is reflected in their low engagement and numbers of followers. For instance, Dairy Australia, the industry’s national service body, has a following of only 8,281 on Facebook, 6,981 on Twitter, and, crucially, they are not on Instagram. Their Twitter posts do not include hashtags and unsurprisingly they have little engagement on this platform with most tweets attracting no more than two likes. Surprisingly they have 21,013 subscribers on YouTube which featured professional and well-presented videos. This demonstrates some understanding of the importance of effective storytelling but not, as yet, trans-media storytelling.ConclusionSocial media activism is becoming more important and recognised as a legitimate voice in the public sphere. Many organisations, perhaps in recognition of this as well as a growing focus on responsible corporate behaviour, particularly in the treatment of animals, have adjusted their behaviour. From Unilever abandoning animal testing practices to ensure Dove products are certified cruelty free (Nussbaum), to Domino’s introducing vegan options, companies who are aware of emerging trends and values are changing the way they do business and are reaping the benefits of engaging with, and catering to, vegans. Domino’s sold out of vegan cheese within the first week and vegans were asked to phone ahead to their local store, so great was the demand. From their website:We knew the response was going to be big after the demand we saw for the product on social media but we had no idea it was going to be this big. (Domino’s Newsroom)As a public relations professional, I am baffled by the dairy industry’s failure to adopt a crisis-based strategy rather than largely rely on the traditional one-way communication that has served them well in the previous (golden?) pre-social media age. However, as a vegan, persuaded by the unravelling of the happy cow argument, I cannot help but hope this realisation continues to elude them.References@bovidiva. “Let’s Make #Februdairy Happen This Year. 28 Days, 28 Positive #dairy Posts. From Cute Calves and #cheese on Crumpets, to Belligerent Bulls and Juicy #beef #burgers – Who’s In?” Twitter post. 15 Jan. 2018. 1 Feb. 2019 <https://twitter.com/bovidiva/status/952910641840447488?lang=en>.Austin, Lucinda L., and Yan Jin. Social Media and Crisis Communication. New York: Routledge, 2018.Bradbury, Tod. “Data Shows Major Rise in Veganism among Young People.” Plant Based News 12 Oct. 2018. 10 Feb. 2019 <https://www.plantbasednews.org>.BBC. “Februdairy: The Dairy Industry Fights Back against Veganuary.” BBC.com 8 Feb. 2018. 1 Feb. 2019 <https://www.bbc.com/news/newsbeat-42990941>.Campaign Brief. “Shane Crawford Stars in ‘Milk Loves You Back’ Work for Lion Dairy & Drinks via AJF Partnership.” Campaign Brief Australia 1 Jun. 2017. 12 Feb. 2019 <http://www.campaignbrief.com/2017/06/shane-crawford-stars-in-milk-l.html>.Chiorando, Maria. “BOSH!’s Vegan Cookbook Is Fastest Selling Cookery Title of 2018.” Plant Based News 26 April 2018. 18 Feb. 2019 <https://www.plantbasednews.org/post/bosh-s-vegan-cookbook-is-fastest-selling-cookery-title-of-2018>.Cowspiracy: The Sustainability Secret. Dir. Kip Anderson, and Keegan Kuhn. Appian Way, A.U.M. Films, First Spark Media, 2014.Dairy Australia. “About Legendairy Capital.” Legendairy.com.au, 2019. 12 Feb. 2019 <http://www.legendairy.com.au/dairy-talk/capital-2017/about-us>.Dawson, Abigail. “Lion Dairy & Drinks Launches Campaign to Make Milk Matter Again.” Mumbrella 1 Jun. 2017. 10 Feb 2019 <https://mumbrella.com.au/lion-dairy-drinks-launches-campaign-make-milk-matter-448581>.Department of Agriculture and Water Resources. “Dairy Industry.” Australian Government. 21 Sep. 2018. 20 Feb. 2019 <http://www.agriculture.gov.au/abares/research-topics/surveys/dairy>.Domino’s Newsroom. “Meltdown! Domino’s Set to Run Out of Vegan Cheese!” Domino’s Australia 18 Jan. 2018. 10 Feb. 2019 <https://newsroom.dominos.com.au/home/2018/1/17/meltdown-dominos-set-to-run-out-of-vegan-cheese>.Fitch, Kate. “Making Friends in the Wild West: Singaporean Public Relations Practitioners’ Perceptions of Working in Social Media.” PRism 6.2 (2009). 10 Feb. 2019 <http://www.prismjournal.org/fileadmin/Praxis/Files/globalPR/FITCH.pdf>.Francione, Gary L. “Animal Rights: The Abolitionist Approach.” Animal Rights: The Abolitionist Approach 10 Feb. 2019. <https://www.abolitionistapproach.com/quotes/>.Glance, David. “#QantasLuxury: A Qantas Social Media Disaster in Pyjamas.” The Conversation 23 Nov. 2011. 10 Feb. 2019 <http://theconversation.com/qantasluxury-a-qantas-social-media-disaster-in-pyjamas-4421>.Hancox, Dan. “The Unstoppable Rise of Veganism: How a Fringe Movement Went Mainstream.” The Guardian 1 Apr. 2018. 10 Feb. 2019 <https://www.theguardian.com/lifeandstyle/2018/apr/01/vegans-are-coming-millennials-health-climate-change-animal-welfare>.“Harvard Milk Study: It Doesn’t Do a Body Good.” HuffPost Canada 25 Jul. 2013. 12 Feb. 2019 <https://www.huffingtonpost.ca/2013/07/05/harvard-milk-study_n_3550063.html>.Hill, Kashmir. “#McDStories: When a Hashtag Becomes a Bashtag.” Forbes.com 24 Jan. 2012. 10 Feb. 2019 <https://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/#1541ef39ed25>.Howell, Madeleine. “Goodbye Veganuary, Hello Februdairy: How the Dairy Industry Is Taking the Fight to Its Vegan Critics.” The Telegraph 9 Feb. 2018. 10 Feb. 2019 <https://www.telegraph.co.uk/food-and-drink/features/goodbye-veganuary-hello-februdairy-dairy-industry-taking-fight/>.Janus, Erin. “DAIRY IS SCARY! The Industry Explained in 5 Minutes.” Video. 27 Dec. 2015. 12 Feb. 2019 <https://www.youtube.com/watch?v=UcN7SGGoCNI&t=192s>.Kaiserman, Beth. “Dairy Industry Struggles in a Sea of Plant-Based Milks.” Forbes.com 31 Jan. 2019. 20 Feb. 2019 <https://www.forbes.com/sites/bethkaiserman/2019/01/31/dairy-industry-plant-based-milks/#7cde005d1c9e>.Kwye, Su Mon, et al. “On Recommending Hashtags in Twitter Networks.” Proceedings of the Social Informatics: 4th International Conference, SocInfo. 5-7 Dec. 2012. Lausanne: Research Collection School of Information Systems. 337-50. 12 Feb. 2019 <https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=2696&context=sis_research>.Lockhart, James, Danny Donaghy, and Hamish Gow. “Milk Price Cuts Reflect the Reality of Sweeping Changes in Global Dairy Market.” The Conversation 12 May 2016. 12 Feb. 2019 <https://theconversation.com/milk-price-cuts-reflect-the-reality-of-sweeping-changes-in-global-dairy-market-59251>.Macnamara, Jim. “‘Emergent’ Media and Public Communication: Understanding the Changing Mediascape.” Public Communication Review 1.2 (2010): 3–17.Mango, Alison. “This Drastic Diet Change Helped Venus Williams Fight Her Autoimmune Condition.” Health.com 12 Jan. 2017. 10 Feb. 2019 <https://www.health.com/nutrition/venus-williams-raw-vegan-diet>.McDonald, Barbara. “Once You Know Something, You Can’t Not Know It. An Empirical Look at Becoming Vegan.” Foodethics.univie.ac.at, 2000. 12 Feb. 2019 <https://foodethics.univie.ac.at/fileadmin/user_upload/inst_ethik_wiss_dialog/McDonald__B._2000._Vegan_...__An_Empirical_Look_at_Becoming_Vegan..pdf>.Milk Life. “What Is Milk Life?” 20 Feb. 2019 <https://milklife.com/what-is-milk-life>.News.com.au. “Twitter Trolls Take over Conference Hashtag with Porn.” News.com.au 30 Nov. 2015. 12 Feb. 2019 <https://www.news.com.au/national/twitter-trolls-take-over-ecology-conference-hashtag-with-porn/news-story/06a76d7ab53ec181776bdb11d735e422>.Nussbaum, Rachel. “Tons of Your Favorite Drugstore Products Are Officially Cruelty-Free Now.” Glamour.com 9 Oct. 2018. 21 Feb. 2019 <https://www.glamour.com/story/dove-cruelty-free-peta>.Parnell, Kerry. “Charity Theme Months Have Taken over the Calendar.” Daily Telegraph.com 26 Sep. 2015. 18 Feb. 2019 <https://www.dailytelegraph.com.au/rendezview/charity-theme-months-have-taken-over-the-calendar/news-story/1f444a360ee04b5ec01154ddf4763932>.People for the Ethical Treatment of Animals. “This Cow Was Suffering on Dairy Farm and the Owner Refused to Help Her.” Facebook post. 13 Feb. 2019. 15 Feb. 2019 <https://www.facebook.com/official.peta>.Pippus, Anna. “Progress! Canada’s New Draft Food Guide Favors Plant-Based Protein and Eliminates Dairy as a Food Group.” Huffington Post 7 Dec. 2017. 10 Feb. 2019 <https://www.huffingtonpost.com/entry/progress-canadas-new-food-guide-will-favor-plant_us_5966eb4ce4b07b5e1d96ed5e>.Potter, Will. “Ag-Gag Laws: Corporate Attempts to Keep Consumers in the Dark.” Griffith Journal of Law and Human Dignity (2017): 1–32.Roy Morgan. “Netflix Set to Surge beyond 10 Million Users.” Roy Morgan 3 Aug. 2018. 20 Feb. 2019 <http://www.roymorgan.com/findings/7681-netflix-stan-foxtel-fetch-youtube-amazon-pay-tv-june-2018-201808020452>.———. “1 in 7 Australians Now Watch No Commercial TV, Nearly Half of All Broadcasting Reaches People 50+, and Those with SVOD Watch 30 Minutes Less a Day.” Roy Morgan 1 Feb. 2016. 10 Feb. 2019 <http://www.roymorgan.com/findings/6646-decline-and-change-commercial-television-viewing-audiences-december-2015-201601290251>.Saccaro, Matt. “Milk Does Not Do a Body Good, Says New Study.” Mic.com 29 Oct. 2014. 12 Feb. 2019 <https://mic.com/articles/102698/milk-does-not-do-a-body-good#.o7MuLnZgV>.Sandhu, Serina. “A Group of Vegan Activists Is Trying to Hijack the ‘Februdairy’ Month by Encouraging People to Protest at Dairy Farms.” inews.co.uk 5 Feb. 2019. 18 Feb. 2019 <https://inews.co.uk/news/uk/vegan-activists-hijack-februdairy-protest-dairy-farms-farmers/>.Social Garden. “Hashtag Blunders That Hurt Your Social Media Marketing Efforts.” Socialgarden.com.au 30 May 2014. 10 Feb. 2019 <https://socialgarden.com.au/social-media-marketing/hashtag-blunders-that-hurt-your-social-media-marketing-efforts/>.Statista: The Statista Portal. Use of Social Networking Sites in Australia as of March 2017 by Age. 2019. 10 Feb. 2019 <https://www.statista.com/statistics/729928/australia-social-media-usage-by-age/>.Tran, Mark. “#myNYPD Twitter Callout Backfires for New York Police Department.” The Guardian 23 Apr. 2014. 10 Feb. 2019 <https://www.theguardian.com/world/2014/apr/23/mynypd-twitter-call-out-new-york-police-backfires>.University of Cambridge. “Farming Loved But Misunderstood, Survey Shows.” Cam.uc.uk 23 Aug. 2012. 10 Feb. 2019 <https://www.cam.ac.uk/research/news/farming-loved-but-misunderstood-survey-shows>.Veganuary. “About Veganuary.” 2019. 21 Feb. 2019 <https://veganuary.com/about/>.———. “Veganuary: Inspiring People to Try Vegan!” 2019. 10 Feb. 2019 <https://veganuary.com/>.What the Health. Dir. Kip Anderson, and Keegan Kuhn. A.U.M. Films, 2017.Worthington, Brett. “Federal Government Pushes to Stop Plant-Based Products Labelled as ‘Meat’ or ‘Milk’.” ABC News 11 Oct. 2018. 20 Feb. 2019 <https://www.abc.net.au/news/2018-10-11/federal-government-wants-food-standards-reviewed/10360200>.Yates, Jack. “Farmers Plan to Make #Februdairy Month of Dairy Celebration.” Farmers Weekly 20 Jan. 2018. 10 Feb. 2019 <https://www.fwi.co.uk/business/farmers-plan-make-februdairy-month-dairy-celebration>.