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Relevant bibliographies by topics / Ethno marketing

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Academic literature on the topic 'Ethno marketing'

Author: Grafiati

Published: 26 July 2024

Last updated: 28 July 2024

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Journal articles on the topic "Ethno marketing"

1

Gerpott, Torsten J., and Ilknur Bicak. "Ethno-Marketing: Synopse empirischer Studien sowie Schlussfolgerungen für die Marketing-Praxis und -Forschung." der markt 50, no. 2 (October 22, 2010): 97–108. http://dx.doi.org/10.1007/s12642-010-0042-7.

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Martinez, Juan R. "“This is an Italian Church with a Large Hispanic Population”: Factors and Strategies in White Ethno–Religious Place Making." City & Community 16, no. 4 (December 2017): 399–420. http://dx.doi.org/10.1111/cico.12270.

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This paper examines how a group of white ethnic, mostly Italian American, Catholics participate in ethno–religious place making in a predominantly Latino church. In light of a growing number of Latino parishioners, white ethnic church members engage in place making activities to ascribe a white ethno–religious identity to place. Drawing on participant observations, interviews, and archival documents, I examine the impetus behind, and strategies used, in making ethno–religious place. I find that place attachment and group threat drive white ethnics to make place. They do so by employing strategies of place making, place marking, and place marketing. The findings point to the importance of using place as a focal point of social analysis and understanding how people make place.

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3

Zečević, Leposava, Olgica Zečević Stanojević, and Dragan Nedeljković. "ETHNO EVENT IN THE FUNCTION OF DEVELOPMENT OF RURAL TOURIST DESTINATIONS: CASE STUDY “COUNTRY WEDDING“ AT GOSTOLJUBLJE." Ekonomika poljoprivrede 71, no. 2 (June 19, 2024): 697–710. http://dx.doi.org/10.59267/ekopolj2402697z.

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Ethno events have a driving role in the effective development of rural tourism. The goal of the research is to point out the importance of ethno event such as “Country wedding” as an innovative tourist product in enriching the tourist offer of rural areas, in the protection of intangible cultural heritage and affirming rural tourism. The research analyzed the motives, reasons, assessment of stay, sources of information of 346 visitors to the Gostoljublje farm in Kosjerić. Research has shown that in practice, ethno event directly affects the more effective valorization of the tourist potential, image improvement, enrichment and affirmation of the tourism product of the farm, stimulates the increase in employment of the local population and affects the raising of awareness about the importance of tourism in rural areas. Further research should be focused on improving marketing and promotional activities in order to achieve recognition and create a sustainable, professionally designed tourist brand “Country Wedding” in Kosjerić.

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Sadchenko, O. V., K. O. Litvinenko, and I. V. Gaivoronskaya. "INCREASING THE EFFICIENCY OF THE STATE ECONOMY TAKING INTO ACCOUNT ETHNO-NATIONAL PECULIARITIES." Market economy: modern management theory and practice 21, no. 1(50) (February 27, 2023): 120–35. http://dx.doi.org/10.18524/2413-9998.2022.1(50).270396.

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The article deals with the issues of increasing the efficiency of the state economy, taking into account ethno-national characteristics. The goal is to achieve a sustainable development of society using traditional nature management. The content, forms and methods of achieving traditional nature management are determined by the historical conditions of the economic, socio-ecological and cultural-national development of society, the peculiarities of the legal culture of the people, and the form of government. Six different marketing concepts have been identified, each of which is related to the problem of introducing traditional forms of nature management in Ukraine. Traditional forms of management are mostly extensive and labor-intensive, which requires the use of special marketing mechanisms for their implementation and maintenance.

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Ojo, Sanya, and Sonny Nwankwo. "God in the marketplace: Pentecostalism and marketing ritualization among Black Africans in the UK." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 3 (June 29, 2020): 349–72. http://dx.doi.org/10.1108/jec-12-2019-0126.

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Purpose This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the platform of Pentecostalism. Design/methodology/approach Methodology is based on in-depth interviews with respondents drawn from the African Pentecostal movements in London, UK. This paper shows how adherents’ responsiveness to Pentecostal dogmas generated market advantages. Findings The paper reveals the interconnectedness of religion, faith and culture which, in turn, coalesced into a dense network that defines the reproduction, organization and approach to entrepreneurial marketing. Originality/value Pentecostal practices unveil the marketing notion of “Pentepreneurship”, which combines both spiritual and enterprise activities to formulate a fused space of engagement straddling the sacred and the secular. This fusion points to a unique platform of entrepreneurial marketing that bestrides ethno-cultural, religious and economic identities.

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Matanović, Jelena, and Kristina Markov. "Relations between purchase decision styles and personal characteristics of buyers." Marketing 51, no. 4 (2020): 237–46. http://dx.doi.org/10.5937/markt2004237m.

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The aim of the presented research is to examine whether certain personality traits can predict the decision-making styles in the context of purchasing among Serbian customers. The research involved 462 respondents of different genders, ages and levels of education. The decision-making styles of purchasing were examined using the SDKO questionnaire. SDKO questionnaire measures purchasing decision-making styles (Planners, Ethno-eco oriented, Trendsetters, Bargain hunters, Sceptics). Personality traits like Extraversion, Neuroticism and Openness to experience were measured with subscales from the Big Five Inventory, Impulsiveness was measured with Scale of Innovativeness; and Impulsiveness with the Impulsive Buying Scale (BIC). Regression analyzes were performed on the data and the results show that a set of predictors can be used to predict three purchasing decision-making styles: Planners, Ethno-eco oriented and Trendsetters. The obtained results were discussed in relation to their theoretical and practical significance for marketing practice.

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Bose, Indranil. "Business Ethics and Consumer Buying: An Ethno-Regional Study in UAE." Ushus - Journal of Business Management 18, no. 4 (October 1, 2019): 23–30. http://dx.doi.org/10.12725/ujbm.49.3.

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UAE has the largest number of expatriates from across the globe and has the presence of the largest number of products, services and brands from across the globe. Understanding the consumer consciousness or business ethicality of the products, services or the brands available is important for sustainable marketing. The present research explores the level of overall consumer consciousness about the business ethics adopted by different brands or products and whether consumer consciousness or perception remains different about the ethical practices followed by different companies, according to their places of origin. The results show that the overall consumer consciousness about the ethical practices of the products/brands available is significant and the consumer consciousness about the ethical business is different according to the regional groups.

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Ahmed, Zafar, Rosdin Anang, Nor Othman, and Murali Sambasivan. "To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers." Journal of Services Marketing 27, no. 7 (October 7, 2013): 551–63. http://dx.doi.org/10.1108/jsm-01-2012-0023.

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BOLDYREVA, S. B., Z. O. KEKEEVA, and O. I. KЕKEEV. "Ethno-Cultural Aspects of Tourism Development in the Republic of Kalmykia." Journal of Environmental Management and Tourism 9, no. 2 (July 1, 2018): 318. http://dx.doi.org/10.14505//jemt.v9.2(26).13.

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The problem under study is topical and significant because of the needs of modern man in the development of different types of leisure activities and travel in spare time with a rational use of all available tourist resources. The purpose of the article is to identify ethno-cultural aspects of tourism development in the Republic of Kalmykia. The leading method of study is marketing analysis of the recreational areas in the Republic of Kalmykia which allows us to identify ethnic and cultural aspects of tourism development based on Buddhist local colour of the region. The main results of the article present the thorough data analysis of domestic and foreign scientific and methodical literature on the problem of tourism development in Russia and abroad. These results allowed us to draw conclusions about the the tourism development as an environmentally safe form of recreation and travel in the international trade in services. The article has practical value for solving economic, social, demographic and cultural challenges in tourism development. The article also provides knowledge of the folklore and ethnographical traditions of the Kalmyk people.

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Kim, Daekwan, Kyuyeong Choi, Ruey-Jer “Bryan” Jean, and John Cadogan. "Ethno-national ties and international business opportunity exploitation: The role of environmental factors." International Business Review 29, no. 4 (August 2020): 101526. http://dx.doi.org/10.1016/j.ibusrev.2018.08.001.

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Books on the topic "Ethno marketing"

1

Bethge, Gesa. Ethno-Marketing in der Automobilbranche. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4.

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Mulugeta, Elias, and International Livestock Research Institute. Improving Productivity and Market Success of Ethiopian Farmers Project., eds. Analysis of the Ethio-Sudan cross-border cattle trade: The case of Amhara Regional State. Nairobi, Kenya: ILRI, 2007.

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Pertsch, Sebastian, ed. Vielfalt: Das andere Wörterbuch. 100 Wörter – 100 Menschen - 100 Beiträge. Berlin, Germany: Dudenverlag, 2023.

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4

Anders, Melanie. Ethno-Marketing. AV Akademikerverlag GmbH & Co. KG, 2014.

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5

Pins, Christof. Ethno-Marketing. GRIN Verlag GmbH, 2005.

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6

Bethge, Gesa. Ethno-Marketing in der Automobilbranche: Untersuchungen zur Wirkung von Ethno-Marketing auf türkischstämmige Kunden in Deutschland. Springer, 2018.

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7

Kraus-Weysser, Folker, and Natalie Brincks-Ugurdemir. Ethno- Marketing. Türkische Zielgruppen verstehen und gewinnen. moderne industrie, 2002.

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8

Versicherung Für Minderheiten: Ethno-Marketing Als Wachstumsmöglichkeit. Diplomica Verlag, 2013.

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9

Musiolik, Thomas H. Ethno-Marketing: Werbezielgruppen in der Multikulturellen Gesellschaft. Diplomica Verlag, 2010.

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10

Wissert, Stefan. Ethno-Marketing - Zielgruppenmarketing Für Menschen Mit Einseitigem Migrationshintergrund. GRIN Verlag GmbH, 2013.

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Book chapters on the topic "Ethno marketing"

1

Förster, Anja, and Peter Kreuz. "Ethno-Marketing." In Marketing-Trends, 62–70. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-92952-5_6.

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2

Bethge, Gesa. "Einleitung." In Ethno-Marketing in der Automobilbranche, 1. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4_1.

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Bethge, Gesa. "Theoretischer Hintergrund." In Ethno-Marketing in der Automobilbranche, 3–12. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4_2.

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Bethge, Gesa. "Studie 1: Befragung türkischstämmiger Personen." In Ethno-Marketing in der Automobilbranche, 13–39. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4_3.

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Bethge, Gesa. "Studie 2: Befragung türkischstämmiger Autokäufer." In Ethno-Marketing in der Automobilbranche, 41–66. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4_4.

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Bethge, Gesa. "Studie 3: Evaluation von Werbeanzeigen mit türkischen Elementen." In Ethno-Marketing in der Automobilbranche, 67–84. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4_5.

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Bethge, Gesa. "Fazit und Ausblick." In Ethno-Marketing in der Automobilbranche, 85–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20842-4_6.

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8

Richardson, Brendan. "Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing." In Tribal Marketing, Tribal Branding, 54–73. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137349101_4.

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Wiedmann, Klaus-Peter, and Alexander Klee. "Ethno-Marketing im Finanzsektor: Neue Zielgruppen erobern und erfolgreich bearbeiten." In Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister, 223–40. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-89046-7_11.

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Barron, Jessica M., and Rhys H. Williams. "City Jesus." In Urban Church Imagined. NYU Press, 2017. http://dx.doi.org/10.18574/nyu/9781479877669.003.0002.

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This chapter presents a fuller history of Downtown Church and its organizational structure. Intertwined with this is a more in-depth exploration of the congregation’s goals, its marketing plans and target members, and the implicit conception used by the leadership to understand “the city.” The extent to which these are aligned with popular culture and a culture of affluent consumption is presented and analyzed. Along with cultural consumption, the association between the city and ethno-racial and cultural diversity is also explored—specifically, the efforts by church leaders to distinguish themselves as a downtown church and not an inner-city church in their efforts to become an authentic member of the Chicago urban scene.

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Conference papers on the topic "Ethno marketing"

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Rahayu, Agus, A. S. Apriliyani, Disman Disman, L. A. Wibowo, and S. Sasongko. "How Ethno Marketing Can Determine Consumer Decision to Use Branchless Banking Services." In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200131.003.

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