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Journal articles on the topic 'Ethno marketing'
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Gerpott, Torsten J., and Ilknur Bicak. "Ethno-Marketing: Synopse empirischer Studien sowie Schlussfolgerungen für die Marketing-Praxis und -Forschung." der markt 50, no. 2 (October 22, 2010): 97–108. http://dx.doi.org/10.1007/s12642-010-0042-7.
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Martinez, Juan R. "“This is an Italian Church with a Large Hispanic Population”: Factors and Strategies in White Ethno–Religious Place Making." City & Community 16, no. 4 (December 2017): 399–420. http://dx.doi.org/10.1111/cico.12270.
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This paper examines how a group of white ethnic, mostly Italian American, Catholics participate in ethno–religious place making in a predominantly Latino church. In light of a growing number of Latino parishioners, white ethnic church members engage in place making activities to ascribe a white ethno–religious identity to place. Drawing on participant observations, interviews, and archival documents, I examine the impetus behind, and strategies used, in making ethno–religious place. I find that place attachment and group threat drive white ethnics to make place. They do so by employing strategies of place making, place marking, and place marketing. The findings point to the importance of using place as a focal point of social analysis and understanding how people make place.
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Zečević, Leposava, Olgica Zečević Stanojević, and Dragan Nedeljković. "ETHNO EVENT IN THE FUNCTION OF DEVELOPMENT OF RURAL TOURIST DESTINATIONS: CASE STUDY “COUNTRY WEDDING“ AT GOSTOLJUBLJE." Ekonomika poljoprivrede 71, no. 2 (June 19, 2024): 697–710. http://dx.doi.org/10.59267/ekopolj2402697z.
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Ethno events have a driving role in the effective development of rural tourism. The goal of the research is to point out the importance of ethno event such as “Country wedding” as an innovative tourist product in enriching the tourist offer of rural areas, in the protection of intangible cultural heritage and affirming rural tourism. The research analyzed the motives, reasons, assessment of stay, sources of information of 346 visitors to the Gostoljublje farm in Kosjerić. Research has shown that in practice, ethno event directly affects the more effective valorization of the tourist potential, image improvement, enrichment and affirmation of the tourism product of the farm, stimulates the increase in employment of the local population and affects the raising of awareness about the importance of tourism in rural areas. Further research should be focused on improving marketing and promotional activities in order to achieve recognition and create a sustainable, professionally designed tourist brand “Country Wedding” in Kosjerić.
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Sadchenko, O. V., K. O. Litvinenko, and I. V. Gaivoronskaya. "INCREASING THE EFFICIENCY OF THE STATE ECONOMY TAKING INTO ACCOUNT ETHNO-NATIONAL PECULIARITIES." Market economy: modern management theory and practice 21, no. 1(50) (February 27, 2023): 120–35. http://dx.doi.org/10.18524/2413-9998.2022.1(50).270396.
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The article deals with the issues of increasing the efficiency of the state economy, taking into account ethno-national characteristics. The goal is to achieve a sustainable development of society using traditional nature management. The content, forms and methods of achieving traditional nature management are determined by the historical conditions of the economic, socio-ecological and cultural-national development of society, the peculiarities of the legal culture of the people, and the form of government. Six different marketing concepts have been identified, each of which is related to the problem of introducing traditional forms of nature management in Ukraine. Traditional forms of management are mostly extensive and labor-intensive, which requires the use of special marketing mechanisms for their implementation and maintenance.
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Ojo, Sanya, and Sonny Nwankwo. "God in the marketplace: Pentecostalism and marketing ritualization among Black Africans in the UK." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 3 (June 29, 2020): 349–72. http://dx.doi.org/10.1108/jec-12-2019-0126.
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Purpose This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the platform of Pentecostalism. Design/methodology/approach Methodology is based on in-depth interviews with respondents drawn from the African Pentecostal movements in London, UK. This paper shows how adherents’ responsiveness to Pentecostal dogmas generated market advantages. Findings The paper reveals the interconnectedness of religion, faith and culture which, in turn, coalesced into a dense network that defines the reproduction, organization and approach to entrepreneurial marketing. Originality/value Pentecostal practices unveil the marketing notion of “Pentepreneurship”, which combines both spiritual and enterprise activities to formulate a fused space of engagement straddling the sacred and the secular. This fusion points to a unique platform of entrepreneurial marketing that bestrides ethno-cultural, religious and economic identities.
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Matanović, Jelena, and Kristina Markov. "Relations between purchase decision styles and personal characteristics of buyers." Marketing 51, no. 4 (2020): 237–46. http://dx.doi.org/10.5937/markt2004237m.
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The aim of the presented research is to examine whether certain personality traits can predict the decision-making styles in the context of purchasing among Serbian customers. The research involved 462 respondents of different genders, ages and levels of education. The decision-making styles of purchasing were examined using the SDKO questionnaire. SDKO questionnaire measures purchasing decision-making styles (Planners, Ethno-eco oriented, Trendsetters, Bargain hunters, Sceptics). Personality traits like Extraversion, Neuroticism and Openness to experience were measured with subscales from the Big Five Inventory, Impulsiveness was measured with Scale of Innovativeness; and Impulsiveness with the Impulsive Buying Scale (BIC). Regression analyzes were performed on the data and the results show that a set of predictors can be used to predict three purchasing decision-making styles: Planners, Ethno-eco oriented and Trendsetters. The obtained results were discussed in relation to their theoretical and practical significance for marketing practice.
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Bose, Indranil. "Business Ethics and Consumer Buying: An Ethno-Regional Study in UAE." Ushus - Journal of Business Management 18, no. 4 (October 1, 2019): 23–30. http://dx.doi.org/10.12725/ujbm.49.3.
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UAE has the largest number of expatriates from across the globe and has the presence of the largest number of products, services and brands from across the globe. Understanding the consumer consciousness or business ethicality of the products, services or the brands available is important for sustainable marketing. The present research explores the level of overall consumer consciousness about the business ethics adopted by different brands or products and whether consumer consciousness or perception remains different about the ethical practices followed by different companies, according to their places of origin. The results show that the overall consumer consciousness about the ethical practices of the products/brands available is significant and the consumer consciousness about the ethical business is different according to the regional groups.
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Ahmed, Zafar, Rosdin Anang, Nor Othman, and Murali Sambasivan. "To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers." Journal of Services Marketing 27, no. 7 (October 7, 2013): 551–63. http://dx.doi.org/10.1108/jsm-01-2012-0023.
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BOLDYREVA, S. B., Z. O. KEKEEVA, and O. I. KЕKEEV. "Ethno-Cultural Aspects of Tourism Development in the Republic of Kalmykia." Journal of Environmental Management and Tourism 9, no. 2 (July 1, 2018): 318. http://dx.doi.org/10.14505//jemt.v9.2(26).13.
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The problem under study is topical and significant because of the needs of modern man in the development of different types of leisure activities and travel in spare time with a rational use of all available tourist resources. The purpose of the article is to identify ethno-cultural aspects of tourism development in the Republic of Kalmykia. The leading method of study is marketing analysis of the recreational areas in the Republic of Kalmykia which allows us to identify ethnic and cultural aspects of tourism development based on Buddhist local colour of the region. The main results of the article present the thorough data analysis of domestic and foreign scientific and methodical literature on the problem of tourism development in Russia and abroad. These results allowed us to draw conclusions about the the tourism development as an environmentally safe form of recreation and travel in the international trade in services. The article has practical value for solving economic, social, demographic and cultural challenges in tourism development. The article also provides knowledge of the folklore and ethnographical traditions of the Kalmyk people.
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Kim, Daekwan, Kyuyeong Choi, Ruey-Jer “Bryan” Jean, and John Cadogan. "Ethno-national ties and international business opportunity exploitation: The role of environmental factors." International Business Review 29, no. 4 (August 2020): 101526. http://dx.doi.org/10.1016/j.ibusrev.2018.08.001.
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O’Sullivan, Stephen R., and Robert V. Kozinets. "The ethno/graphic novel: alternative shapes of knowledge and hyper-intensity in consumer research." Consumption Markets & Culture 23, no. 6 (August 5, 2019): 569–98. http://dx.doi.org/10.1080/10253866.2019.1649255.
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Ladan, Mohammed Musa, and Yahaya Isa Mohammed. "Critical Discussion on Basic Factors of Marketing Management in Organizations and Responses to Environmentally Concerned Market." IIARD International Journal of Economics and Business Management 8, no. 4 (August 18, 2023): 29–35. http://dx.doi.org/10.56201/ijebm.v8.no4.2022.pg29.35.
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A business enterprise marketing strategy of Listening, Understanding, and Adapting to a particular place confirmed its dynamic strategy in business operations. When an enterprise has customer-centric, region-centric and ethno-centric marketing strategies in its enterprising, it is easy to enter marketplace, particularly with huge population, with different ethnics groups and great market potential, with its most product designing fit well in every market, in terms of global markets or customers. Thus, this paper examined the need to manipulate marketing mix, to meet local consumer needs to fit business operations in different part of the world. The paper employed the use of related literature in building the discussion. The paper observed that; product, price, promotion, place, packaging, positioning and patronage, can greatly put an enterprise on track to achieve maximum market share in marketplaces. In addition, an organization may face big challenge in area of environmental influences, in using technology to promote its products, web sides, like email, and you tube, in a place like Nigeria, due to poor nature of electricity. If an enterprise chooses to operates from distant place, using social networking site to link to its consumers. Thus, an enterprise should have compliance policy and tolerance and patience when it comes to environmental issues that can help it to achieve great success in a place.
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Pylypenko, L. "The polish ethno-political component of the UPR/WUPR statehood formation (1918 – 1939)." History of Science and Biographical Studies, no. 2 (September 23, 2022): 57–78. http://dx.doi.org/10.31073/istnauka202202-04.
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Samosvat, Olga I., and Konstantin V. Balakin. "Use of social media platforms to assess the socio-psychological characteristics of the arab world population." Laplage em Revista 7, Extra-E (July 27, 2021): 32–42. http://dx.doi.org/10.24115/s2446-622020217extra-e1158p.32-42.
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The paper studies the socio-psychological characteristics of the population of Syria, Egypt, and the Arab world as a whole. The research methodology is based on the analysis of publicly available records in popular social network environments, in comparison with real facts and estimates contained in the modern scientific literature. Based on this analysis, socio-psychological portraits of representatives of individual ethno-social groups were compiled. Methods were also developed to identify the socio-psychological characteristics of the population of these countries. The results of the work can be used in systems for automatic monitoring and analysis of the information space of social media in Arab countries to assess public sentiment, track and study manifestations of extremism and terrorism, develop specialized recommendations for marketing, PR, information security, HR and business development services.
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I Komang Sukendra, I Made Darmada, and I Made Subrata. "PKM. BUDIDAYA LEBAH MADU KELE AGROWISATA ETNO BALI DI DESA BAHA, KECAMATAN MENGWI KABUPATEN BADUNG." Jurnal Pengabdian Kepada Masyarakat Widya Mahadi 4, no. 1 (December 17, 2023): 91–100. http://dx.doi.org/10.59672/widyamahadi.v4i1.3390.
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Balinese Ethno Bee Agrotourism is located in Baha village, Mengwi District, Badung Regency, Bali Province, which is engaged in cultivating honey bees, Kele is a partner in the Community Partnership Program (PKM) activities. The aim of this PKM is to overcome pests that attack Kele honey bees in an effort to increase the production of Kele Honey Bee Cultivation, and to increase sales of honey production from Kele Honey Bee Cultivation. The partner priority problems being assisted are as follows: (1) Pest problems in kele honey bee cultivation. (2) Marketing problems. The solution to deal with all attacks from bee enemies, beekeepers must look for and know the prevention: 1) to prevent ants from entering the bee house, the legs supporting the bee house are smeared with oil or put in a bowl filled with water. To prevent night moths, you can do this by keeping the bee house clean, making the door smaller so that the butterflies cannot enter, strengthening the colony and setting traps at night. If eggs, caterpillars and moths are found in the nest, they must be immediately removed and destroyed. Strengthens bee colonies so they can kill bacteria that attack larvae. Take the infected comb, then destroy it by burning it. Likewise, dealing with lizard and toke attacks requires traps. 2) For marketing, there needs to be online and off-line marketing promotions. The group continues to improve production quality, maintains the quality of honey sold to consumers, makes bottle packaging as attractive as possible and contains special labels to maintain the good name of the producer.
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Schmiz, Antonie. "Staging a ‘Chinatown’ in Berlin: The role of city branding in the urban governance of ethnic diversity." European Urban and Regional Studies 24, no. 3 (March 17, 2016): 290–303. http://dx.doi.org/10.1177/0969776416637208.
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Migration is predominantly directed towards cities that have been facing a highly competitive global environment within the last 30 years of globalisation. Against the background of economic restructuring, cities are looking for new forms of city branding. In this process, ethno-cultural diversity is increasingly regarded as an asset, leading to the branding of migrant neighbourhoods, especially those characterised by migrant economies. These agglomerations of shops, cafés and restaurants provide places of leisure and consumption for cosmopolitan urbanites. This paper shows how Berlin’s municipal politicians failed in staging ‘Chinatowns’ and ‘Asiatowns’ as ethnically branded commercial districts and argues that the Vietnamese migrants who are primarily addressed by these projects are not readily marketable by a city-branding approach. The assumed common identity of Asian migrants in Berlin and the city’s top-down municipal approach contradict the structures of the heterogeneous group of Vietnamese residents. This paper traces Berlin’s transition from a reactive to a proactive approach in the marketing of ethno-cultural diversity. My approach is to embed the Dong Xuan Centre in Berlin-Lichtenberg, a Vietnamese-run wholesale centre that was founded through Vietnamese agency, in the local discourse on Asia- and Chinatowns. The study shows that the centre’s management appears to be an active agent in the branding process of the project, modelling itself after the global brand of ‘Chinatown’. However, the centre’s vision of a place of cultural life and trade contradicts German planning laws, a conflict that has led to ongoing negotiations between the centre’s management and the district government, thereby hindering its branding.
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Giacomarra, Marcella, Antonino Galati, Maria Crescimanno, and Demetris Vrontis. "Geographical cues: evidences from New and Old World countries' wine consumers." British Food Journal 122, no. 4 (March 17, 2020): 1252–67. http://dx.doi.org/10.1108/bfj-08-2019-0580.
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PurposeThis systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approachThis work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.FindingsResults, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, consumption settings, labeling strategies and the use of medals and awards on labels emerged as relevant factors to deal with consumer's risk-reduction strategies.Research limitations/implicationsThe main limit is the adoption of a systematic review method.Practical implicationsResults suggest that wine managers should invest in acquiring more knowledge about consumers' profiles in both Worlds for their marketing campaigns, labeling and advertisement strategies. Although geographical cues are considered relevant in consumers' buying decisions, extrinsic cues are also increasingly acceptable, and there should be more investment in publicizing geographical attributes around the world.Originality/valueThis is the first review focusing exclusively on the role of geographical cues on consumer's behavior toward New and Old World wine producers.
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Ballestín González, Beatriz. "An ethnographic approach to school engagement in immigration contexts: the role of sociability dynamics." Perifèria. Revista d'investigació i formació en Antropologia 28, no. 2 (December 29, 2023): 28–54. http://dx.doi.org/10.5565/rev/periferia.924.
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This article reviews some key contributions based on ethnographic and qualitative research on the school engagement experiences and dynamics of children living in contexts of ethno-cultural diversity and social inequality shaped by migration flows. More concretely, it is analysed the impact of school climate and sociability dynamics (both between pupils and adults, and among peers). We argue that the attentive incorporation of the ethnographic perspective in this field is essential and enriches both theoretically and methodologically the traditional psychological approaches from which the concept of school attachment has been approached and measured.
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Puia, George, and Joseph Ofori‐Dankwa. "The effects of national culture and ethno‐linguistic diversity on innovativeness." Baltic Journal of Management 8, no. 3 (July 19, 2013): 349–71. http://dx.doi.org/10.1108/bjom-jan-2012-0002.
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MIHAILUK, E. L. "MARKETING INSTRUMENTS FOR ENVIRONMENTAL DEVELOPMENT AGRICULTURAL TOURISM." Economic innovations 20, no. 3(68) (September 20, 2018): 145–54. http://dx.doi.org/10.31520/ei.2018.20.3(68).145-154.
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Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.
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Blešić, Ivana, Tatjana Pivac, Igor Stamenković, and Snežana Besermenji. "Motives of Visits to Ethno Music Festivals with Regard to Gender and Age Structure of Visitors." Event Management 17, no. 2 (July 17, 2013): 145–54. http://dx.doi.org/10.3727/152599513x13668224082387.
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Piller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT." Annual Review of Applied Linguistics 23 (March 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.
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While the study of advertising discourse is a well-established research area in applied linguistics, language contact phenomena in advertising have often been neglected. This chapter reviews work on language contact phenomena in advertising. Recent work has shifted away from a long-standing focus on borrowings and loanwords. Currently, more emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple codes are associated and of the consumers who peruse them. The chapter is also concerned with the various functions of different contact languages in advertising. Languages other than English imbue a product with an ethno-cultural stereotype about the group who speak the language. By contrast, English has largely become a nonnational language and has been appropriated by advertisers in non-English-speaking countries to index a social stereotype. English has become the language of modernity, progress, and globalization. The chapter ends with suggestions for future research deriving from recent developments in marketing, namely the emergence of the global super-brand.
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Kondyukova, Elena, and Elena Shershneva. "Diversification of the Middle Urals multi-touristic potential." Worldwide Hospitality and Tourism Themes 10, no. 4 (August 13, 2018): 478–86. http://dx.doi.org/10.1108/whatt-03-2018-0022.
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Purpose This paper aims to review tourist directions that reflect the uniqueness of the Sverdlovsk region of Russia and form the basis of its multi-touristic potential. Design/methodology/approach This paper reviews diversification of the Middle Urals tourist potential based on its natural, geographic, business, ethno-cultural and industrial features. Findings The findings reveal the strengths, weaknesses, opportunities and threats relating to the implementation of the multi-touristic brand “Great Ural”. Research limitations/implications Sverdlovsk region is known as a great industrial region of the Russia. The paper reveals that this region is an area with wide tourism potential. The authors deem that tourist diversification will help to improve the competitiveness of the Middle Urals. Originality/value The main output of the paper is a review of the key directions for tourism in the Sverdlovsk region with implications for practitioners, tourists and entrepreneurs. The identification of problems and imperfections in the Middle Urals tourism market is also useful for researchers working in the area of territorial marketing.
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PIVTORAK, H. P. "THE «RUSIAN» (RUTHENIAN) CHANCELLERY LANGUAGE IN THE GRAND PRINCIPALITY OF LITHUANIA: FORMATION, STATE STATUS, AND DIALECT INFLUENCES." Movoznavstvo 322, no. 1 (February 22, 2022): 3–20. http://dx.doi.org/10.33190/0027-2833-322-2022-1-001.
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Using a complex analysis of linguistic, historical and archeological sources, the author arrives at the conclusion, that the linguistic situation in the Grand Principality of Lithuania (GPL) was determined by political as well as ethno-genetic factors. The article emphasizes that the Belarusian ethnos was formed on the basis of two mutually independent linguistic complexes: the South-Western (Polissian) complex within the present-day Northern supradialect of Ukrainian and the South-Western dialect of Belarusian, on one hand, and, on the other, the North-Eastern one, made up of the Polotsk and Smolensk Krivichs mentioned in chronicles, whose ancestors had been Western Slavs migrating from the Southern Baltic region. Therefore it is the author’s contention that at a certain period in the history of the GPL, contrary to what Belarusian scholars claim, there were not two varieties of the standard written language common to all the principality; rather, there existed two official languages: an older one, namely, the Krivich language (existing from the early 14th c., when the Polotsk region was annexed to the GPL, till the late 16th c.) and a more recent one, the «Rusian» language, i.e. the Belarusian-Ukrainian one, which emerged at the end of the 14th c. — in the first three decades of the 15th c., when, during the reign of the Grand Prince Vytautas (1392–1430), the princely and regional chancelleries were established. A detailed account is given by the author of the history and functioning of the both languages. During the 16th c., the Krivichs language gradually lost all its distinctive features, turning into a provincial variety of the official «Rusian» language. The latter’s formation was greatly influenced by the language of Volhynian chancelleries, whose scribes could freely travel throughout the entire territory of the GPL (often with their magnates) and so inadvertently disseminated their vernacular’s features in official documents. On the contrary, the influence of Galician and Central Ukrainian chancelleries was, in the author’s opinion as well as most historians’ view, not essential.
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Abdulrahman, M. D. "Plants biodiversity utilisation in Bardarash, Kurdistan Region, Iraq." IOP Conference Series: Earth and Environmental Science 1185, no. 1 (May 1, 2023): 012034. http://dx.doi.org/10.1088/1755-1315/1185/1/012034.
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Abstract Plants have been used as medicine by humans from the beginning of recorded history. WHO reports that between 65% and 80% of the population in developing nations uses only natural remedies. It should be noted that the research area was selected due to the rich traditional knowledge of its people and the wide range of flora and fauna found there. The goal of these studies is to strengthen local knowledge by compiling a list of valuable plants for traditional medicine. Expert sampling method was utilised in the study with aid of an in-depth interview guide. Fourty two informants were interviewed from the period of September 2021-June 2022. Dominance of men were observed in the study 73.8 %. Age range of 56-65 dominated the study with 38.1%. The current study uncovered 42 plants from 24: Laminaceae (19.2%), Composite (12.8%), Brassica (6.4%), and Leguminosae (6.4%) and the remaining families each (2.1 %). Leaves and fruits are the most frequent used part of the plant at 24.5 % respectively. For the first time, the ethno botanical application of plant species from Bardarash was documented. Illegal collection, trading, and marketing have jeopardized the quantity and distribution of some high-value medicinal plants. The significance of preserving floral diversity is essential.
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Evseev, A. Yu. "Features of the Information Space of the Chechen Republic, Interaction of the Press Services of State Bodies and the Media: A New Concept of Value Orientation." Administrative Consulting, no. 10 (December 6, 2022): 133–44. http://dx.doi.org/10.22394/1726-1139-2022-10-133-144.
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The features of the media environment of the North Caucasus are analyzed, the role of press services in the formation of the media image of state bodies is studied from this position. The author cites the results of a study conducted in order to identify the most effective forms of interaction between the press services of state bodies and the media, as well as the designation of problem areas when choosing communicative strategies for the work of the press service with journalists, emphasis is placed on the peculiarities of the work of the press services of the Chechen Republic, based on the ethno-cultural values of the region. It is empha sized that the experience of interaction between the press services of state bodies and the media of the Chechen Republic can be useful in other regions.The main research methods are the analysis of media documents, thematic and situational monitoring of the media of the Chechen Republic, monitoring of social networks and messengers, expert interviews with journalists and employees of the press services of state bodies of the region. As a conclusion, it is noted that the criteria for effective interaction between journalists and press service employees are personal qualities and work experience of communicators, knowledge and mastery of modern strategies of communicative interaction and the ability to apply them from the position of situational and event media marketing.
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Alyami, Nasiba Abdulrahman. "Readings in Language Shift Studies from the Past to the Present: Review Article." International Journal of Linguistics, Literature and Translation 6, no. 6 (May 31, 2023): 21–41. http://dx.doi.org/10.32996/ijllt.2023.6.6.3.
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Based on the fact that our social and national identities are usually communicated and interpreted through language (Abdelhadi (2017), Sacic (2018)), and the scholarly belief that a shift in one’s language, from his/her mother tongue to a more dominant language, can contribute to an unintentional cultural merge or loss of original identity (Fishman (1991), Nowak (2020)), the current paper aims to shed light on the research concerned with the language shift (LS) phenomenon, with more focus on the historical development of the concept, the factors affecting it, the domains and stages of LS, and types of LS research. The paper also reviews some relevant concepts to LS, such as the relationship between language and identity, and the theory of ethno-linguistic vitality (EV) and language attitudes. In addition, a review of recent studies on LS in general, i.e. internationally, and in the Arab world more specifically is also provided.
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Amir Hamzah, Shazlin, and Shamsul Amri Baharuddin. "Lagu Malaysia Truly Asia Sentuhan Ahmad Nawab: Sebuah Penjenamaan Bangsa Berakarkan Rumpun Nusantara." Jurnal Komunikasi: Malaysian Journal of Communication 37, no. 2 (June 30, 2021): 37–52. http://dx.doi.org/10.17576/jkmjc-2021-3702-03.
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Since 1972, Tourism Malaysia has been making efforts at branding Malaysia as a unique tourist destination in South East Asia. In this process, songs play a significant role. In 1999, Malaysia Truly Asia was composed by Dato’ Seri Ahmad Nawab and it became the most iconic song for the ministry's branding campaign. The song was initially recorded in English and later translated into seventeen languages for international markets. This song introduces and highlights cultural heritage musical elements of the three main ethnic groups in Malaysia: the Malays, Chinese and Indians with a touch of kompang (single-headed frame drum), Kelantan Wayang Kulit (shadow puppets) music, serunai (quadruple reed wind instrument), tabla (a pair of double-headed drums), accordion and seruling (flute). National songs represent and build kinship amongst Malaysians who associate themselves with a more ‘authority-defined’ ideology because it is based on ethno-national politics as a result of colonial legacy. This article discusses the concept of ‘nation branding' used as a marketing tool for the tourism sector of Malaysia. Any nation branding effort for Malaysia will always be infused with elements of historical heritage within the archipelago that are hybrid and shared. Symbols of historical heritage that are firmly intertwined within the performing arts culture live within the soul of Ahmad Nawab. Naturally, he embodied and imbued this into a popular song until it became accepted by many as the Malaysian identity. Keywords: Nation branding, historical heritage, hybrid history, tourism, popular songs.
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Sorreda, Thomas, and Xavier Philippe. "“Business is business”: a journey into a French suburban drug-dealing bureaucratic gang." Society and Business Review 15, no. 3 (June 1, 2020): 145–63. http://dx.doi.org/10.1108/sbr-09-2018-0102.
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Purpose Illegal companies remain an underexplored research avenue. Indeed, although extant literature has already discussed organizational analysis of illicit businesses from a marketing or an entrepreneurial point of view, few papers have focused on it. The purpose of this study is to explore and uncover the bureaucratic aspects of this kind of structure. To do so, this study intends to demonstrate that even the most hidden organizations in a given society are shaped by common representations orienting them toward well-disseminated models. Design/methodology/approach An ethno-sociological study was conducted, thanks to a long non-participant immersion (over one year) by observing a drug-dealing organization in a French suburban area located near Paris. Findings This study illustrates that illicit organizations reproduce traditional organizational schemes that help them to ensure efficiency and sustainability. Indeed, they fit into modern bureaucratic models within which procedures remain highly normative and formal, but also within which interactions between members are both constrained by a regulative framework and, at the same time, enable a certain amount of autonomy and creativity at work. Social implications The business case in this study analyzes the implications of seeing illicit businesses as organizations like any others. The counterintuitive results show that these organizations set and normalize processes allowing the establishment of a formal hierarchy, and specific yet strict rules. Originality/value The originality of this paper comes from its unit of analysis and specific subject.
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KOVNYI, Yu Ye. "Historical aspects of the formation of legal regulation in the field of ethno-national politics." Public Law 48, no. 4 (2022): 228–34. http://dx.doi.org/10.32782/2306-9082/2022-48-26.
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Allen, Luke Nelson, Simon Wigley, and Hampus Holmer. "Study protocol: assessing the association between corporate financial influence and implementation of policies to tackle commercial determinants of non-communicable diseases: a cross-sectional analysis of 172 countries." BMJ Open 12, no. 8 (August 2022): e055656. http://dx.doi.org/10.1136/bmjopen-2021-055656.
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IntroductionThere are many case studies of corporations that have worked to undermine health policy implementation. It is unclear whether countries that are more exposed to corporate financial influence are systematically less likely to implement robust health policies that target firms’ financial interests. We aim to assess the association between corporate financial influence and implementation of WHO-recommended policies to constrain sales, marketing and consumption of tobacco, alcohol and unhealthy foods.Methods and analysisWe will perform a cross-sectional analysis of 172 WHO Member States using national datasets from 2015, 2017 and 2020. We will use random effects generalised least squares regression to test the association between implementation status of 12 WHO-recommended tobacco, alcohol and diet policies, and corporate financial influence, a metric that combines disclosure of campaign donations, public campaign finance, corporate campaign donations, legislature corrupt activities, disclosure by politicians and executive oversight. We will control for GDP per capita, population aged >65 years (%), urbanisation (%), level of democracy, continent, ethno-linguistic fractionalisation, legal origin, UN-defined ‘Small Island Developing States’ and Muslim population (%) (to capture alcohol policy differences). We will include year dummies to address the possibility of a spurious relationship between the outcome variable and the independent variables of interests. For example, there may be an upward global trend in policy implementation that coincides with an upward global trend in the regulation of lobbying and campaign finance.Ethics and disseminationAs this study uses publicly available data, ethics approval is not required. The authors have no conflicts of interest to declare. Findings will be submitted to a peer-reviewed journal for publication in the academic literature. All data, code and syntax will be made publicly available on GitHub.
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Esnara, Chester B. "Revisiting Philippine Folklore: Ba-diw as Discourse of Ethnicity in the Nonfolklorist Humanistic Lens." International Journal of Linguistics, Literature and Translation 5, no. 7 (July 1, 2022): 01–08. http://dx.doi.org/10.32996/ijllt.2022.5.7.1.
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This ethnographic literary critique of an old Ba-diw of the Ibaloy ethnolinguistic group in Southern Benguet, Philippines, was completed by adopting a humanistic lens of a nonfolklorist with the aid of discourse analysis. Serving as a revisit to Philippine folklore, this ambitious yet novelty ethno-critique focused on the language of Ba-diw as a discourse of ethnicity and taking inspiration from the radical views of the National Artist in Literature, Bienvenido Lumbera, the research proceeded by employing the contextualist theory, setting the Ba-diw in its rightful indigenous literary and cultural background and historicity. The critique probed into the distinct ethnolinguistic heritage of the Ibaloy, after which discourse analysis was conducted to examine the grammar of the Ba-diw as both an ethnic and aesthetic expression. This grammar highlighted in the ethnographic critique is the dynamic system of the basic elements of a language consisting of lexis, syntax, semantics, phonology, and cultural load. Recognizing the Ba-diw as an indigenous oral tradition, the researcher examined its language use as an expression of the identity, ideals, aspirations, worldviews, and lifestyle of the Ibaloy ethnolinguistic group being the dominant theme henceforth, a legitimate and unique contribution to the richness of Philippine folklore.
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Avdonin, V. S. "Transformation of the “Soviet Ideology” in the Discursive Practices of the Russian Government." Outlines of global transformations: politics, economics, law 14, no. 5 (November 7, 2021): 81–99. http://dx.doi.org/10.23932/2542-0240-2021-14-5-4.
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The article examines the trajectory of changes in the post-Soviet period in the ideological complex, which was called “Soviet ideology” in the “late” USSR. The theoretical and methodological frame work of the analysis consists of the theory of political regimes, as well as elements of the theory of ideologies and the theory of political discourse. The features and peculiarities of the “Soviet ideology” in the conditions of the “post-totalitarian” political regime in the “late” USSR, which led to its weakening and decline after the collapse of the Soviet regime, are investigated. Under the conditions of the post-Soviet political regime in Russia, the “Soviet ideology” disintegrated into an ideological component (the basis of the ideology of post-Soviet communist parties) and a political-cultural component (the pattern of post-Soviet political culture). Both components created a specific problem of relations with these phenomena for the ruling power. The study of the discourse of power on the subject of “Soviet ideology” (conducted mainly on the material of speeches and statements of the presidents of the Russian Federation) allowed us to identify three successive discursive strategies of such relations: the strategy of “struggle”, the strategy of “adaptation” and the strategy of “selective use”. The last of them was used in the 2010s in the conditions of consolidation of the authoritarian political regime. It made it possible to selective lyinclude the legacy of “Soviet ideology” in the ideological complex of the ruling regime, which is characterized by the use of not full-fledged political ideologies, but “identitarian narratives” that allow the inclusion of heterogeneous elements of ethno cultural, historical, religious, etc. traditions. Comparative studies also show that the orientation in the ideological sphere to such “identitarian narratives” is a characteristic trend of modern neo-autocracies.
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Philippov, A. V. "Japanese Studies in Russia: From Its Classical Origins to the Winds of Changing Trends." Outlines of global transformations: politics, economics, law 14, no. 6 (April 12, 2022): 92–116. http://dx.doi.org/10.23932/2542-0240-2021-14-6-5.
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The article deals with the analysis of Japanese studies evolution in Russia and its key milestones on the base of problem-oriented historical approach since the very start in the late 17th century. The development of area studies on Japan in Russia was determined by many factors, such as geopolitics, domestic and foreign policy, socio-economic changes in all public authorities. Russian Japanology is presented as a complex science that has incorporated a number of scientific areas (language, history and culture, literature and art, ethnography and ethno-psychology, geography, economics, and politics). The Japanology specificity in Russia is the preservation of the unity and integrity of Japanese studies as a sign of respect for the classical traditions of Oriental studies. Among the main stages of development, the author considers the origins of Japanese studies in Russia, starting from the 17th century, the formation in the classical form at the turn of the 19th-20th centuries, the crisis lines of 1905, 1917, 1937-1938. The next two stages, marking the completion of the review, can be considered as signs of certainly impressive results in scholarly publications for the Russian Japanese studies. The comprehensive analysis that had appeared in the scholarly works and literary translations of Russian Japanology scholars (from the mid-forties till perestroika-time, 1945-1985) was the result of a well-planned policy to promote Oriental studies based on a stable ideology and regular funding. The names of the most prominent scholars, twists and turns of their life activities and achievements are widely presented. The essay concludes with an overview of the situation at the turn of the XX-XXI centuries, touches on the pros and cons that emerged in Japanese studies at the post-Soviet stage.
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Pope, Amara. "Musical Artists Capitalizing on Hybrid Identities." Stream: Interdisciplinary Journal of Communication 8, no. 2 (December 31, 2016): 3–22. http://dx.doi.org/10.21810/strm.v8i2.199.
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This study is an exploration of identity politics through an examination of the ways in which musical artists use the medium of music videos to create marketable, hybrid identities. With the rise of social media and the online consumption of information, music videos play a central role in global, cultural flows. I argue that hybrid identities are constructed by musical artists to gain popularity through the form of ethno-marketing. I include literature surrounding diaspora and hybridity to understand how hybrid identities become a production of heritage and human capital. By utilizing music videos specifically to construct their hybrid identities, musical artists are simultaneously enforcing and being subjected to economic, cultural, and political forms of exploitation. My methodology draws upon a multimodal discourse analysis (LeVine & Scollon, 2004) which assesses how meaning is made through the use of multiple modes of communication. I apply multimodality to the construction of music videos in which musical artists selectively chose particular sounds, images, and lyrics to claim specific identities. As articulated through the case study of Drake, I examine how the multimodal affordances of music videos allow artists to transcend borders within the digital age and reach a large audience. This study examines Drake’s bricolage of complex and intersectional identities and his unique privilege to choose to identify with different marginal communities. I assess how Drake capitalizes on shared experiences and struggles of different cultural, national, and class backgrounds though three of his music videos: “HYFR (Hell Yeah Fuckin’ Right)” (2011), “Started From The Bottom” (2011), and “Worst Behavior” (2013). Drake alludes to different cultures, locations, and social identities through these music videos to construct his place as a rapper in the music industry and articulates a hybrid identity as an “Authentic” Black/ Jewish, American/Canadian, working class member of society, and high-class rapper.
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Nikolaev, O. V., N. I. Litvina, and G. V. Ardyaka. "PROBLEMS OF RURAL AREAS DEVELOPMENT." Scientific Review: Theory and Practice 10, no. 10 (October 30, 2020): 2416–23. http://dx.doi.org/10.35679/2226-0226-2020-10-10-2416-2423.
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The article analyzes the socioeconomic problems in the rural areas of our country. The importance of adoptioning the state program of the Russian Federation “Comprehensive development of rural areas” for 2020-2025 and the need to solve a large-scale task related to the qualitative transformations of rural areas through the implementation of “the advantages of a rural lifestyle” are noted. The ongoing outflow of residents from rural areas to cities and a decline in the country’s indigenous population are revealed. The widespread self-employment of the population, ethno-entrepreneurship, and agritourism is becoming a reality in the Russian countryside. It is indicated that our country is still lagging behind many countries in terms of labor productivity, development of the technological base of agriculture and, in general, in terms of the standard of living of the rural population. The classification of factors of growth of labor productivity in the agricultural sphere is given. Measures are proposed to change the socio-economic policy of the state in relation to rural areas. The importance of the development of rural cooperation, the creation of conditions for the growth of incomes of rural residents is determined. It is important that economic support is received not only by large agricultural firms, but also by peasant (farm) farms; the development of large-scale commodity production should not compromise the interests of small farms, the people who work in them. It is necessary to create in rural areas the maximum possible set of various types of activities, primarily related to the efficient processing of agricultural products. It is also very important to develop the infrastructure of the agri-food market, including such areas of activity as storage, transportation and marketing of products, which is impossible without expanding and developing the training of specialists in the field of agriculture.
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Lupak, R., V. Tarasyuk, and K. Varkholyak. "Aspects of festival events tourism development." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 30–37. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.030.
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The importance of tourism development for the country's economy and the growing popularity of festival events tourism in the context of music, gastronomic and ethno-festival events is summarized. The conceptual characteristics of festival events tourism that require in-depth research are clarified. The economic advantages of each direction of festival event tourism and their interrelation with other economic processes are listed. Special attention is paid to marketing, technological, social, historical and other features of their formation and progressive growth. Peculiarities (in the context of meeting social needs, formation of new directions of tourist culture, development of economic and resource opportunities, expansion of interstate relations, introduction of advanced technologies) and factors (demographic, economic, political, technical-technological, social-psychological, organizational- cultural) of the development of music, gastronomic and ethnic festival tourism are determined. The characteristics of festival events tourism in Ukraine and certain European countries are given, particularly, taking into account the number of festivals, their visitors, the average ticket price and seasonality. The preconditions of the formed significant difference between the tourist activity organization in Ukraine and the group of European countries are determined. The required formation and implementation of tourism policy on the state basis, including the creation of extensive institutional network of tourism regulators, particularly festival events tourism are emphasized. It is proved that problems solution in the tourist complex has positive effect on the economic security of the country requiring a reasonable choice of the relative areas of industry development. The advantages of holding joint (music, gastronomic, ethnic) festivals are substantiated, forming at the same time new direction of tourist culture. It is concluded that organization and running of festival events create a wide range of opportunities for the territories development improving the market infrastructure, accelerating the rate of information technology development and increasing business activity.
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Bairova, T. A., N. V. Nemchinova, and A. Yu Sambyalova. "The Commercialization of Genetic Research: A Pilot Study." Acta Biomedica Scientifica 6, no. 2 (June 24, 2021): 205–12. http://dx.doi.org/10.29413/abs.2021-6.2.23.
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With the development of molecular genetics, the field of personalized medicine based on genetic data has been growing at a phenomenal pace. Genetic tests can identify health risks, ancestry, and genealogy, as well as the prediction of drug responses. However, very limited research exists about the marketing practices of companies, which promote and sell DNA ancestry and health-related genetic tests directly to the public.Aim. To evaluate the awareness and attitude about genetic testing in the population of a large industrial city in Russia (on the example of Irkutsk).Materials and methods. A total of 305 respondents – 265 of them were students of higher educational institutions of Irkutsk. The study was conducted on condition of anonymity. The questionnaire was available on the Internet on the basis of the Google Forms service. All basic concepts were explained to the participants during the survey.Results. 94.1 % are interested in conducting genetic testing on a commercial basis. Of the total number of survey participants, 72.8 % expressed a desire to undergo the analysis “Hereditary predisposition to diseases”, 61 % – “Monogenic diseases”, 52.1 % – “Ethno”. In addition, out of the total number of respondents surveyed, 36.7 % want to undergo genetic testing for research: features of metabolism and food intolerance “Diet”, 22 % – susceptibility to injuries and speed of recovery of physical form “Sport”, 18 % – to hereditarily determined susceptibility to drugs “Pharmacy”. It follows from the answers that the greatest interest among the surveyed people is the determination of predisposition to cardiovascular diseases – 72.5 %, to Alzheimer’s disease – 48.3 % and diabetes mellitus – 40.3 %.Conclusion. The results obtained indicate an interest in the study of predisposition to cardiovascular and neurodegenerative diseases. There is a high need to analyze the assessment of the clinical usefulness of genetic research, to assess the impact of research results on human behavior and the system of regulation of genetic testing in healthcare in general.
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Адашова, Татьяна, Tatyana Adashova, Наталья Косарева, Natalya Kosareva, Виктория Лапочкина, and Viktoriya Lapochkina. "Ugra: the promotion of the tourist potential in the domestic market." Servis Plus 10, no. 2 (July 4, 2016): 17–25. http://dx.doi.org/10.12737/19454.
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Economic efficiency of tourism industry and its benefits for the territories have fundamentally changed the attitude of the Russian regions to tourism in general for the past decade over the past decade. The regions that had traditionally specialized in other sectors of the economy began to show interest in its development. It leads to a natural reinforcing competition of those who took its place in the tourist business long ago, and those who has just started. One of the successfully developing regions, well-known among Russians as the leading oil-producing region – the Khanty-Mansi Autonomous Okrug (Yugra), is taking active steps not only to promote their tourism resources and ready tourism products, but also to strengthen their competitiveness in both domestic and foreign markets. Events (tourism exhibitions, forums, investment activities associated with the development and introduction of new tourist routes and participation in projects, creation of tourism websites, portals and many others. etc.), which take place in the district, contribute to the promotion of the territory as one of the most interesting Russian tourist destinations, and, as a consequence, lead to increasing of the tourist stream. Various tourism resources (ethnographic, ecological, cultural, historical and other) are the basis for building new and, most importantly, competitive tourism products. Among the promising directions are considered ethno-tourism and acquaintance of tourists with the national characteristics of the resident indigenous peoples of the North – Khanty, Mansi, Forest Nenets, Komi-Zyrians. The attractiveness of Ugra as a center of business tourism, which makes on its territory a variety of business, scientific, cultural and sporting events of all-Russian and international level, increases. Successful marketing policy for the promotion of the tourist potential of the Autonomous Okrug in the domestic and foreign markets contributes to the formation of a new image of Ugra as an attractive tourist center.
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Wigell, Mikael. "The Åland Example as Norm Entrepreneurship." International Journal on Minority and Group Rights 20, no. 1 (2013): 67–84. http://dx.doi.org/10.1163/15718115-02001005.
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The Åland Example has generated considerable international attention as a successful solution to a complicated ethno-territorial dispute. This article looks at how it has been used as a basis for norm entrepreneurship by political actors in both Åland and Finland. For Åland itself, the Åland Example provides normative capital that is used to influence domestic politics. As such, the article shows how norm entrepreneurship may provide a useful political device for a minority or an autonomous region as it strives to preserve or develop its status and identity vis-à-vis the majority and host country. Herein the case of the Åland Example also shows how norms are a strategic asset that can be used for different political purposes and how this may create conflicting agendas between domestic interests with a stake in the international advocacy of the norm. For Finland, the Åland Example provides a potential asset when constructing its foreign policy profile. Yet, it has been used relatively sparingly as such a brand-enhancing device in Finnish foreign policy. The article finds two main reasons for this. First, being a minority solution, it does not generate the sort of emotional attachment that would get Finnish policy-makers to invest in its full potential. As such, it is being somewhat ignored. Second, from the perspective of state diplomacy, the Åland Example has its drawbacks. Under some circumstances, visibly marketing it can do more harm than good for Finnish diplomacy, which is why Finnish foreign policy-makers choose to tread carefully with promoting the Åland Example. The article thus provides a glimpse of the partly overlapping, partly conflicting agendas between majority and minority actors in their international advocacy of norms.
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Dargahov, Vuqar S., Qoshqar V. Mammadov, Intizar F. Nuriyeva, and Rashad I. Ahmadov. "Prospects of using the tourism potential of the liberated territories from the point of view of ecotourism." Journal of Geology, Geography and Geoecology 32, no. 2 (June 24, 2023): 224–32. http://dx.doi.org/10.15421/112321.
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The article analyzes the current situation and dynamics of ecotourism in Azerbaijan, the role of national parks in the development of this sector, and the possibilities of using natural and cultural heritage resources for ecotourism. The growing demand for ecotourism on the international tourism market is based on the joint use of the existing potential of natural and cultural heritage, which implies its implementation on the liberated territories. The article shows the importance of ecotourism products offered by Azerbaijan on the international tourism market, especially using the potential of national parks. The potential of natural heritage prevails in the organization of ecotourism corridors. Offering tourists new ecotourism routes increases their attractive- ness. The dynamic growth in the number of people using these ecotourism corridors has led to the proliferation of picnic and camping areas in natural areas. The authors have considered the possibilities of using the tourism potential of the vacated lands for ecotourism, eco-cultural heritage tourism, examined the peculiarities of the areas where this type of tourism is spreading and classified them. Ec-otourism routes are offered in the region with guidelines for the joint use of natural and cultural heritage. It has been proven that the strategy of transforming occupied territories into green energy zones and planning smart settlements in harmony with nature contribute to the development of ecotourism. At the same time, it was noted that this encourages the development of alternative types of tourism in recreation areas for the joint use of natural, cultural and ethno-cultural heritage in terms of sustainable tourism. The authors have demonstrated the possibilities of opening new ecotourism corridors in the region, the prospects for their marketing, identifying new destinations and reducing the impact of negative factors on the environment in order to support the development of sustainable tourism.
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Belova, Natalya A., and Uliana N. Kartashova. "REPRESENTATIVES OF THE ORENBURG STEPPE CONCEPT TRANSLATED INTO THE ENGLISH LANGUAGE." Sovremennye issledovaniya sotsialnykh problem 14, no. 1 (March 30, 2022): 152–62. http://dx.doi.org/10.12731/2077-1770-2022-14-1-152-162.
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Purpose. The article is devoted to the analysis of the Orenburg steppe concept and its representatives into English. The aim of the study is to analyze the possible ways of translation of the representatives of this concept.
Materials and methods. To achieve the goal, the following methods and analysis techniques were used: method of continuous sampling, descriptive method, the method of linguoculturological analysis, comparative method. Works of fiction about the Orenburg region and their translations into English, as well as data from bilingual and explanatory dictionaries were used for the purpose of the study.
Results. The analysis of the Orenburg steppe concept and its representatives revealed certain ethno-specific and cultural features in the mental worldview of native English speakers. Most of the components of the concept “Orenburg Steppe” have a similar denotative meaning, while the connotative meaning is either absent or different. This is due to the lack of these realities in the English language. Having analyzed the materials of literary texts about the Orenburg region and its translations, it should be noted that the representatives of the Orenburg steppe concept are a verbalization of the inner state of the author and his attitude to the steppe. Each statement forms a cognitive picture of the author’s world of the work.
Practical implications. The results of the study can be used in theory and practice of translation, as well as in region-oriented translation studies.
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Zdanovskaya, Lidia B. "REPRESENTATION OF CONCEPTUAL OPPOSITION IN A PERSONALIZED MODEL OF LANGUAGE PERSONALITY (BY THE EXAMPLE OF THE CREATION ‒ DESTRUCTION DICHOTOMY)." Sovremennye issledovaniya sotsialnykh problem 15, no. 2 (June 30, 2023): 219–34. http://dx.doi.org/10.12731/2077-1770-2023-15-2-219-234.
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Background. The tendency of global aggravation of the confrontation of ideologies as a fundamental characteristic of the current political reality is due to the desire to consolidate the ethno-cultural priorities of the nation to preserve and assert the status of national identity correlated with the category of “linguistic personality”.
Purpose. The article is devoted to the study of the implementation of the opposition of the notion “linguistic personality” in the American linguistic culture.
Materials and methods. The material for this article was the treatises of the classics of German and French philosophy, the works of Russian representatives of the scientific schools of linguoculturology, cognitive linguistics, devoted to the theoretical issues of the semantics and pragmatics of linguistic communication, conceptual opposition, as well as the book of the American journalist B. Woodward Fear: Trump in the White House. When writing the article, the following methods were used: comparative, discursive, contextual analyses.
Results. In the course of the study the functioning of the mechanisms for the implementation of the opposition of linguistic consciousness was analyzed. The descriptive characteristics of the concept “linguistic consciousness” are presented. Various approaches to the description of the key normative characteristics of a linguistic personality are systematized. As a part of the personified model the structural organization of a linguistic personality is described based on the dichotomy “Creation ‒ Destruction”.
Practical implications. The results of the study can find practical application in the preparation of teaching aids and textbooks on the linguo-cognituve analysis of concepts based on dichotomous models.
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Mengjie, Liang. "PROPOSITIONAL ANALYSIS AS A WAY OF REVEALING UNDERLYING CULTURAL MEANINGS IN THE TEXT OF OMENS." Sovremennye issledovaniya sotsialnykh problem 15, no. 1 (March 31, 2023): 94–112. http://dx.doi.org/10.12731/2077-1770-2023-15-1-94-112.
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Background. The importance of the study is due to the attention to the picture of the world, the logic of mythopoetic thinking and mythopoetic representations of nature inherent in the Russian folk consciousness.
Purpose. The article analyses the types and structure of event propositions of Russian ornithological omens with subjective dominance.
Materials and methods. The material is about 350 Russian ornithological omens with a subjective dominant. The sources of the study are dictionaries of the Russian language and collections of omens, beliefs, superstitions, as well as works on Russian omens. The main method of research is the analysis of propositions. In addition, such methods as the method of classification and ethno-cultural analysis were used in the work.
Results. The analysis of the types and structure of the event proposition in Russian ornithological omens with the subject dominant revealed the actual elements of the propositional semantics of this type of omens: these are the propositions “(over)movement” and “action”. Several semantic layers of the text of omens have been studied: proper propositional, intra-propositional and prepositional. It shows the advantage of propositional analysis in comparison with the cognitive (frame) and structural-semantic analysis of Russian folk omens, widespread in modern linguistics, which is that the propositional analysis of omens allows to identify models that reflect ways of cognition and evaluation of reality.
Practical implications. The results of the analysis can be used to describe small folklore genres, as well as in pedagogical activities, in particular in the teaching of folklore.
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Johnston, Josee, Michelle Szabo, and Alexandra Rodney. "Good food, good people: Understanding the cultural repertoire of ethical eating." Journal of Consumer Culture 11, no. 3 (November 2011): 293–318. http://dx.doi.org/10.1177/1469540511417996.
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Ethical consumption is understood by scholars as a key way that individuals can address social and ecological problems. While a hopeful trend, it raises the question of whether ethical consumption is primarily an elite social practice, especially since niche markets for ethical food products (for example, organics, fair trade) are thought to attract wealthy, educated consumers. Scholars do not fully understand the extent to which privileged populations think about food ethics in everyday shopping, or how groups with limited resources conceptualize ethical consumption. To address these knowledge gaps, the first goal of this paper is to better understand how consumers from different class backgrounds understand ethical eating and work these ideas into everyday food practices. We draw from 40 in-depth interviews with 20 families in two Toronto neighborhoods. Our second goal is to investigate which participants have privileged access to ethical eating, and which participants appear relatively marginalized. Drawing conceptually from cultural sociology, we explore how ethical eating constitutes a cultural repertoire shaped by factors such as class and ethno-cultural background, and how symbolic boundaries are drawn through eating practices. We find that privilege does appear to facilitate access to dominant ethical eating repertoires, and that environmental considerations figure strongly in these repertoires. While low income and racialized communities draw less on dominant ethical eating repertoires, their eating practices are by no means amoral; we document creative adaptations of dominant ethical eating repertoires to fit low income circumstances, as well as the use of different cultural frameworks to address moral issues around eating.
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Kuzmina, Aitalina A. "CONCEPT “SNOW” IN THE LINGUISTIC AND FOLKLORE PICTURE OF THE WORLD OF THE INDIGENOUS PEOPLES OF YAKUTIA." Sovremennye issledovaniya sotsialnykh problem 14, no. 2 (June 30, 2022): 295–322. http://dx.doi.org/10.12731/2077-1770-2022-14-2-295-322.
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The article undertakes a comparative analysis of the concept “Snow” in the linguistic and folklore worldview of the indigenous peoples of Yakutia. The purpose of the study is to identify the specific features of representation of this concept in the linguistic and folklore worldview of the Yakuts, Evens, Evenki, Yukaghirs. The methods used in the paper include linguocultural analysis, continuous sampling, comparison and collation. Following the research of verbalisation of the concept “Snow”, it was revealed that it is universal and significant in the conceptual framework “Natural phenomena”. It was found that the concept “Snow” in the Yakut linguistic and folkloric world image represents a complex, multilayer formation going beyond the framework of natural phenomena, being capable of expressing figurative meanings involving negative connotations, when designating failure, loss of orientation, deception, tears, as well as measure, quantity, time; act as part of an anthroponym, etc. It was established that the most relevant features are the makeup, depth of snow, time of snowfall, etc., which is important in horse husbandry, cattle breeding and hunting. It was revealed that the concept “Snow” in the Even, Evenki and Yukaghir linguistic world image is presented mainly as a component of the concept “Natural phenomena”, characterising snow in terms of various qualitative, temporal and spatial attributes associated with reindeer breeding and hunting. The explored folklore materials reflecting the life of the Evens, Evenki, Yukaghirs showed that this concept serves mainly as a marker of winter onset, colour white, a component of everyday life activities, of time, sometimes of danger, transience. The work results can be used in the development of theoretical provisions of cultural linguistics, in comparative research of ethno-cultural features of the linguistic and folklore picture of the world of the indigenous peoples of Yakutia.
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Al-Jarf, Reima. "Lexical Hybridization in Arabic: The Case of Word Formation with Borrowed Affixes." International Journal of Linguistics, Literature and Translation 6, no. 10 (October 6, 2023): 61–70. http://dx.doi.org/10.32996/ijllt.2023.6.10.9.
Full textAbstract:
Arabic is a derivational language where words are formed from a root consisting of three or four consonants and a set of vowels that alternate with the root consonants. Different derivational patterns are used to derive agents, patients, nouns of place, time, occupation, appliances, tools, diseases, the diminutive and so on. In addition, Arabic has loan words from ancient, as well as modern languages. Not only has Arabic borrowed lexical items but has also borrowed few foreign affixes. A sample of hybrid lexemes containing the following foreign affixes -abad, aire-, anthropo, -ate , Turkish -dʒi, -cracy قراطية , -e, ethno-, -eme-, eine, el, Euro, geo, hydro-, -ic , -ide, ism, -ite, li, -logy, -one, -ous, phobia, -stan, socio-, -taria, -topia combined with Arabic bases was collected and examined to find out the following: (i) The status of borrowed affixes in Arabic and their status within the terminological structure; (ii) their denotative and connotative meanings; (iii) how productive they are; (iv) whether they are used in Standard or Colloquial Arabic; and (v) whether they are permanent or transient. Structural analysis of the corpus showed that specialized hybrid lexemes/compounds are more permanent than those used in political contexts during the Arab Spring or those used in a humorous context which appeared for a short time then disappeared. Specialized hybrid lexemes/compounds are used in Standard Arabic and formal contexts, whereas those used in political and humorous contexts are used in Colloquial Arabic. The former constitute a small set of lexical hybrids coined by specialists and Arabic language academies, whereas the latter are more prolific as they are created by activists, political analysts, journalists and social media users. Examples of hybrid lexemes/compounds containing borrowed affixes, results of the analysis and recommendations for translation are reported in detail.
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Vasilenko, Vasily, and Tatiana Chashchina. "Noospheric Security Strategy." Living Standards of the Population in the Regions of Russia 18, no. 3 (September 20, 2022): 392–403. http://dx.doi.org/10.19181/lsprr.2022.18.3.10.
Full textAbstract:
The problems of saving population of people in Russia (the reasons for the growth of threats to the quality of life, health of current and future generations) are considered from the standpoint of the principle of presumption of environmental danger of economic and other activities of Citizens of the state. Therefore, the principle of presumption of ecological danger must be taken into account in the noospheric criterion "do no harm", which expresses the ecological imperative (law) of the viability of civilization in the biosphere of the House of Nature. The article substantiates the urgency of noospheric (geo-ethnoecological) consideration of market threats to the growth of the burden of diseases in generations of families, aggravated by the aggravation of global pandemics and the depersonalizing digitalization of knowledge. It is shown that the noospheric observance of the principle of presumption of environmental danger of citizens' activities in the conditions of digitalization of sciences, education, management of subjects of society expresses: 1) criteria for the implementation by citizens of the noecological imperative in the fields of environmental management of regions (households); 2) the measure of the noospheric imperative (the principle of "do no harm" to humanity) in the development of scientific knowledge, the goals of the education system of individuals, in the strategy of managing the territory of the state, starting with the life of the institution of the family; 3) priority goals and objectives of the advanced development of the noospheric anthropology of family security in the greening of life, education, the deeds of generations of citizens, monitoring the longevity of individuals, subjects of civilization in the House of Nature; 4) the constitutional urgency of creating a system of noospheric monitoring of strategically and futurologically advanced management of the safety of citizens in ecotechnopolises of settlements, the introduction of noospheric rent, ensuring the viability of subjects of the institution of the family; 5) the need to recognize the noospheric law of sustainable reproduction of generations of Families in the Earth's biosphere as a civil expert-monitoring criterion for the geo-ethno-ecological viability of civilization, so as not to bring humanity to self-destruction.
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Arukask, Madis. "Kultuurilisest omastamisest maailmas ja meil: saateks / On cultural appropriation in the world and in Estonia: a preface." Studia Vernacula 14 (November 14, 2022): 35–42. http://dx.doi.org/10.12697/sv.2022.14.35-42.
Full textAbstract:
The translation article of this volume of Studia Vernacula is an essay on cultural appropriation by the American folklorist Jason Baird Jackson. This is an abridged version of the original article, which the author has reworked for our journal. Cultural appropriation is a phenomenon that can occur whenever there is contact between two (or more) social groups, especially when the balance of power (economic, political, symbolic, etc.) between them is not equal. The group in a position of power appropriates (takes over, essentially robs) the cultural phenomena – both spiritual and material – of the other and misuses them.
As might be expected, the most obvious cases of cultural appropriation occur in countries and regions with a long colonial heritage, more precisely, in those where the problem has later been thoroughly acknowledged and a voice given to the aggrieved group, often the oppressed indigenous people, but also other (ethno-)cultural minorities. Awareness of cultural appropriation always presupposes some kind of awakened consciousness on the part of the minority group, and the ability to communicate the problem beyond its own inner circle. Cultural appropriation can also be recognised from the outside, as an ethical problem among the dominant group. Nevertheless, some kind of subjectivity on the part of the affected side is indispensable here – so as not to be merely the object of external patronage without any capacity or wish to change the situation itself.
The Estonian reader might be concerned with the question of whether and to what extent it is possible to speak of cultural appropriation in Estonian ethnography or cultural history. Does the position inherent in American folkloristics, where the question of colonial heritage and the study of “other” peoples is clearly at the forefront, resonate with the (Eastern) European, Herderian approach to heritage, which seems to have been unanimously “ours” all along? In order to answer this question, we should first discuss possible minority groups in Estonia. So far, the Estonian state has been reluctant to grant anyone the legal status of an indigenous people for fear of setting a precedent, also in order to prevent any complications that might arise in connection with this.
Nevertheless, some ethno-territorial groups in Estonia have at least expressed the wish to consider themselves as indigenous peoples separate from “ordinary Estonians”. In this context, we can also point to instances of cultural appropriation, where material or non-material heritage has been collected from a community and brought to community to museums, probably not always using the most transparent methods. The researcher-collector, as representative of the scientific community, is always in a position of power. Formal and symbolic authority plays a role, so it is possible to manipulate the local people. Similarly, the history of Finno-Ugric research expeditions is not free from selfish or arrogant attitudes towards local communities.
In Estonia, the widespread use of folk costumes throughout the 20th century is an obvious example of cultural appropriation. The members of hundreds of choirs or dance groups need not have had any meaningful relationship with, or interest in the folk costumes of the parishes that they had to wear during performances. A costume that has lost its personality, torn away from its roots, cheapens and devalues its originality and value, and possibly also its heritage community.
Alongside the “colonising” attitude of the scientific communities and instances of appropriation born from poor knowledge, we can also speak of the attitude of more emancipated Estonians – distanced from their roots, towards rural life and its representatives, as well as folk culture in general. What to do in these cases, when progressive citizens, tired of city life for one reason or another, are moving to rural places to build a new life? They may feel sympathy for, and even interest in the local community and culture, but their value systems, lifestyle, habits and envisioning often do not coincide with those of the local “natives”. The question arises: at what point does the bona fide exploitation and marketing of local heritage cross the boundary of being disturbing to genuine local people?
Keywords: cultural appropriation, indigenous peoples, self-colonisation in Estonia
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Field, C. R. "Utilization of marginal and arid rangelands for livestock and wildlife in Africa." BSAP Occasional Publication 21 (1998): 77–86. http://dx.doi.org/10.1017/s0263967x00032080.
Full textAbstract:
AbstractThe main uses to which marginal and arid rangelands are put involve livestock production, tourism based on wildlife and ethno-tourism, and agriculture, i.e. crop production. There is minimal dry land forestry, sometimes as agro-forestry. The emphasis placed on these three main uses varies according to the ecological potential (i.e. climate, topography and soils) and accessibility to the areas.Taking the Kenyan example, approximately 20% of the land is arid and used almost exclusively for livestock production while ethno-tourism runs a poor second in dry seasons because of inaccessibility. Current technology in Africa precludes extensive irrigation. Peak production of livestock is in the late wet season and early dry with marketing mostly in dry seasons. Over 50% of the land is semi-arid where all three uses are practised. Livestock production is still the most important and agriculture the least important, because rainfall is unreliable and erratic, wildlife populations are larger and so tourism is more important (e.g. Amboseli, Isiolo, Samburu). Agriculture occurs particularly in wet years and wet seasons.Although land is only very locally suited to agriculture, permanent water sources, rivers and springs may enable year round settlement. Farmers of non-pastoral backgrounds (and even some pastoralists) wish to follow their traditions and attempt cultivation. This is occasionally successful in above average years of rainfall (two years in five) on good soils but fails in dry years when it also deprives livestock of essential traditional dry season grazing reserves.Marginal areas occupy perhaps 12% of the land but are in high demand for all three use categories. Pastures are ideal for fattening livestock bred in more arid areas and they have a rapid turn-over. Wildlife populations are often at their highest in these areas, e.g. Laikipia, Mara and Nairobi park. Areas are relatively accessible on tarmac roads for year round viewing of wildlife. Agricultural resettlement has spilled over from higher potential lands where human populations are exceeding the carrying capacity.Increasing food requirements have led to a greater demand for efficient land use and to diversification into new areas, e.g. eco-tourism, ostrich farming or the intensification of traditional uses such as camel rearing.Lailipia District, situated mostly in marginal and semi-arid land is used as a case study. Here, successful conservation measures on mostly private land, which was formerly used by Maasai for subsistence pastoralism, has led to the largest population of wildlife in Kenya outside parks and reserves. At the same time land is used in part for crop production especially in the higher potential areas, but also wherever land is available for co-operative arable farmers to purchase. Livestock production remains however, the most widespread form of land use. The main seasonal variation in use is with crop production in the rains and game viewing in the dry seasons but extremes are less than in the lower rainfall areas.Recent preliminary analysis of the economics of various forms of land use in Laikipia indicate that in those limited areas where agriculture is reliable (e.g. irrigated areas near rivers) returns may be as high as US$ 132 to 166 per ha per annum. Wildlife tourism which prevails in less well watered areas may yield US$ 4 to 5 per ha, while conventional livestock rearing yields from US$ 0.2 to 1.4 per ha per annum. Game cropping is the least well developed and the least productive but is accepted as a necessity by the Kenya Wildlife Service, particularly with regard to zebra which compete with livestock for resources. It yields only US$ 0.2 to 0.4 per ha per annum.Wildlife and livestock occur together, except where there has been considerable outlay on electric fencing. Predators, especially lions and hyenas, are incompatible with livestock and together with certain wildlife which may act as disease vectors (e.g. buffalo) reduce income by US$ 0.5 per ha per annum. By contrast, the addition of camels, which are eco-friendly milk and meat producers, with no reduction of conventional stock, may increase livestock yields by US$ 0-4 per ha per annum.Combined wildlife tourism, cropping and livestock, including camels, may yield US$ 4.7 to 6.4 per ha per annum, which although still less than 5% of agricultural yield, is the best that may be achieved at present on a sustainable basis. Crop production is highly dependent on rainfall which becomes less predictable the more arid the land. It may not be sustainable in the long term in its present form.Current returns on investment are low for all forms of land use. Constraints to increasing returns are outlined. Research agendas need to be tailored to provide answers which could help minimize them. In particular, we need to refine our knowledge concerning the economics of the different options, both conventional and non-conventional.