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1

Permatasari, Riana. "THE NEGATIVE EFFECTS OF ETHNOCENTRISM IN MY BIG FAT GREEK WEDDING MOVIE." Jurnal Penelitian Humaniora 20, no. 2 (August 27, 2019): 89–97. http://dx.doi.org/10.23917/humaniora.v20i2.7401.

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This study analyzes the negative effects of ethnocentrism in My Big Fat Greek Wedding movie by Joel Zwick. The data were in the form of dialogues and monologues collected by watching the movie, reading the script, identifying the data based on the research problem, and classifying the data.. Based on the findings, there are three negative effects of ethnocentrism shown by ethnocentric people. First, ethnocentrism builds a strong belief that their culture is superior to others. Second, ethnocentric people will perform high level of egocentrism. Third, ethnocentrism will affect inter-cultural communication in negative way. These three negative effects happen because ethnocentric people tend to focus only in group and evaluate other cultures based on their standards.
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2

Bizumic, Boris. "Effects of the dimensions of ethnocentrism on consumer ethnocentrism." International Marketing Review 36, no. 5 (September 9, 2019): 748–70. http://dx.doi.org/10.1108/imr-04-2018-0147.

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Purpose The purpose of this paper is to investigate, theoretically and empirically, the role of the six dimensions of reconceptualized ethnocentrism in consumer ethnocentrism. The paper investigates both direct and indirect effects of the six dimensions on consumer ethnocentrism, through four theoretically meaningful mediators: nationalism, ethnic ingroup positivity, national ingroup positivity and prejudice against foreigners. Design/methodology/approach This study has used primary data collected from 304 US citizens through online surveys, including measures of demographics, ethnocentrism, consumer ethnocentrism, nationalism and attitudes toward ethnic ingroups, national ingroups and foreigners. Correlational, sequential multiple regression and parallel multiple mediation analyses were conducted to investigate effects of the dimensions of ethnocentrism on consumer ethnocentrism. Findings Regression and mediation analyses, covarying age, education, gender, ethnicity and socio-economic status, showed that ethnocentric purity had a direct effect on consumer ethnocentrism, whereas ethnocentric devotion and exploitativeness had indirect effects, entirely mediated by nationalism. There were no significant effects of the other dimensions of ethnocentrism, ethnic ingroup positivity, national ingroup positivity or prejudice against foreigners. In addition, two demographic variables (white/Anglo Americans and lower socio-economic status) had a direct effect on consumer ethnocentrism, whereas three other variables (gender, education and age) did not. Originality/value This study is first to explore how the dimensions of ethnocentrism relate to consumer ethnocentrism. Although consumer ethnocentrism has often been linked to ethnocentrism, the relationship has never been explicitly studied. Ethnocentrism, defined as ethnic group self-centeredness and self-importance, in which the main role is to ensure ethnic group strength and survival, plays a substantial but mainly indirect role via nationalism in consumer ethnocentrism. This study shows that both direct and indirect processes concerned with ethnic groups play a substantial role in the development of consumer ethnocentrism. Implications of the findings for consumer ethnocentrism and global consumer culture are discussed.
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3

Napsо, M. "Ethnocentrism in modern sociopolitical realities (part I)." TRANSBAIKAL STATE UNIVERSITY JOURNAL 28, no. 5 (2022): 63–69. http://dx.doi.org/10.21209/2227-9245-2022-28-5-63-69.

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The problems of ethnocentrism are investigated, and the sociopolitical conditions of its relevance to contemporary realities are revealed. The specificity of ethnocentric consciousness and worldview is shown, and its role as a tool of national identification of an ethnic group is analyzed. The dependence of ethnocentrism maintenance on concrete historical conditions is underlined. Inconsistent character of ethnocentrism is investigated and the presence of positive and negative features in it is indicated. The duality of the socio-political and cultural nature of ethnocentrism is revealed by comparing the functions it fulfills: unification and opposition, which under certain conditions develops into an instrument of separation. The role of ethnocentric attitudes and stereotypes in the formation of a positive image of one's own ethnic group, its cultural and national values is traced. The negative nature of absolutized ethnocentrism is shown, as a result of which feelings of intra-ethnic superiority, on the one hand, and prejudice and antagonism towards representatives of other nations, on the other, arise. The reasons for the emergence of negative forms of ethnocentrism, which in practice can lead to manifestations of extremism, nationalism, and chauvinism, are analyzed. The object of the research is the analysis of ethnocentrism phenomenon, and the subject is presented by sociopolitical consequences of such ethnocentrism which leads to various displays of social alienation and opposition. The purpose of the article is to research the essence of the ethnocentrism possessing property of sociopolitical and psychological regulation. The realization of the given purpose assumes the decision of some problems: 1) identify the conditions predisposing to the emergence of ethnocentrism ideology; 2) consider the factors that actualize the attitudes of ethnocentric ideology. Research methodology: the article is based on the use of dialectical approach to the problem in question, methods of analysis and synthesis, systematicity, concreteness, comparison
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Akbarov, Shahin, and Asya Cafarova. "The Influence of Consumer Ethnocentrism on Buying Behavior - The Case of Azerbaijan." Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336X 7, no. 10 (March 10, 2021): 188. http://dx.doi.org/10.19085/sijmas071001.

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<p>The purpose of this research is to reveal the ethnocentrism level of Azerbaijani consumers and to determine the effect of ethnocentric tendencies of consumers on purchases. 317 questionnaires was collected through a convenience sample. Data were analyzed with SPSS. Mean analysis was conducted to determine the ethnocentric level of consumers. T-test was performed to determine the differences between demographic groups in terms of ethnocentric tendencies. Regression analysis was performed to determine the effect of ethnocentric tendency on purchases. The results show that the consumer ethnocentrism level of Azerbaijani consumers is low, and the higher the consumer ethnocentrism level the higher the likelihood of purchasing domestic products.</p>
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5

McIntyre, Roger P., and Hawa J. Meric. "Cognitive Style and Consumers' Ethnocentrism." Psychological Reports 75, no. 1 (August 1994): 591–601. http://dx.doi.org/10.2466/pr0.1994.75.1.591.

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The greater availability to consumers of foreign goods since the recent globalization of business has increased the need for measures to assess consumers' attitudes and preferences for domestic and foreign products. Consumers' ethnocentrism has been proposed as a construct that may partially explain why some consumers evaluate domestic products more favorably than foreign ones. The CETSCALE, developed to measure the ethnocentrism construct, has been shown to be valid and reliable; however, its developers pointed out a need to assess whether consumers' ethnocentric tendencies operate uniformly across all consumers or whether certain population segments indicate greater ethnocentric tendencies than others. The present study of whether ethnocentrism varied across cognitive styles suggests cognitive style affected 162 consumers' tendency toward ethnocentrism.
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6

Dobrowolski, Zbysław, and Tomasz Szejner. "Public Ethnocentrism. An Obstacle of Worldwide Economic Development: Concept and a Preliminary Research." Journal of Intercultural Management 11, no. 1 (March 1, 2019): 125–47. http://dx.doi.org/10.2478/joim-2019-0006.

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Abstract Objective: The phenomenon of ethnocentrism in the public sector has not been well recognized. The study was aimed at initiating an effort to fill the research gap by introducing the concept of “public ethnocentrism” and presenting empirical evidence from a preliminary test of the concept. Methodology: while analysing and seeking full contextual understanding of the public ethnocentrism the ethnographic public representative’s observation and open-ended interviews have been chosen. Study of public ethnocentrism in Poland have been supplemented by interviews with 11 representatives of public sector from the USA, Germany, Czech Republic, Austria, Indonesia, Malaysia, Tanzania, Namibia and Mexico. Findings: Studies have shown a scale of willingness to use an ethnocentric attitude when making decisions in a public organization. It was found that public ethnocentrism restricts innovation by disrupting public choice. Value Added: Two new research questions are identified. Recommendations: There is a need to create an Ethnocentrism Perception Index (EPI). The tendency for ethnocentric behaviour should be taken into accounts when determining whether formal and informal institutions are conducive to running a business in a given country.
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7

Guo, Gongxing, and Quan Lin. "Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism." International Journal of Business and Management 12, no. 2 (January 25, 2017): 145. http://dx.doi.org/10.5539/ijbm.v12n2p145.

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A huge body of research on consumer ethnocentrism has occurred in cross-cultural consumer behavior research area since the seminal work of Shimp and Sharma (1987). There is, however, a research gap on meta-analysis of the level of consumer ethnocentrism. This study seeks to address this gap by employing, as far as we are aware, the first meta-analysis on level of consumer ethnocentrism. we draw several conclusions with meta-analytical data of 153 mean values in 87 articles during the period of 1987 to 2013 (N = 42840): (1) The average score of consumer ethnocentrism is 3.58 (7 in total); (2) General consumers are more ethnocentric than student consumers; (3) Consumers in developing countries are more ethnocentric than consumers in developed countries.
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8

Avnish Sharma, Aneesya Panicker,. "Ethnocentrism: Enemy of Productive and Happy Multicultural Workplace." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 756–60. http://dx.doi.org/10.17762/turcomat.v12i5.1481.

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Organizations and professionals are usually unaware about the fundamental rationale behind workplace ethnocentrism. Due to globalization today’s workplace are becoming multi-cultural, thus to address and understand the intricacies of ethnocentrism and being sensitive towards the issue is the need of the hour. Effective management of culturally diversified workplace is significant point of concern. As it may germinate challenges before the organization, one such challenge is related with ethnocentric feeling among culturally diversified workforce towards each other. This paper will explain the concept of ethnocentrism at workplace, the psychology of ethnocentric tendency and the various problems that an ethnocentric view presents before the multicultural organization while dealing with culturally diversified employees by synthesizing various research studies done in this area, comprising of examining various approaches to ethnocentric tendency. It also answers why diversity at workforce that exemplifies a changing world and contemporary workplace which is vital for creating competitive work environment that enhance work productivity. It will also discuss the implication of ethnocentrism in multicultural organizations and how to avoid the intricacies of ethnocentric phenomenon and resultant conflicts and disruptions arising at the workplace.
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Lima, F. W. S., Tarik Hadzibeganovic, and Dietrich Stauffer. "Evolution of tag-based cooperation on Erdős–Rényi random graphs." International Journal of Modern Physics C 25, no. 06 (April 23, 2014): 1450006. http://dx.doi.org/10.1142/s0129183114500065.

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Here, we study an agent-based model of the evolution of tag-mediated cooperation on Erdős–Rényi random graphs. In our model, agents with heritable phenotypic traits play pairwise Prisoner's Dilemma-like games and follow one of the four possible strategies: Ethnocentric, altruistic, egoistic and cosmopolitan. Ethnocentric and cosmopolitan strategies are conditional, i.e. their selection depends upon the shared phenotypic similarity among interacting agents. The remaining two strategies are always unconditional, meaning that egoists always defect while altruists always cooperate. Our simulations revealed that ethnocentrism can win in both early and later evolutionary stages on directed random graphs when reproduction of artificial agents was asexual; however, under the sexual mode of reproduction on a directed random graph, we found that altruists dominate initially for a rather short period of time, whereas ethnocentrics and egoists suppress other strategists and compete for dominance in the intermediate and later evolutionary stages. Among our results, we also find surprisingly regular oscillations which are not damped in the course of time even after half a million Monte Carlo steps. Unlike most previous studies, our findings highlight conditions under which ethnocentrism is less stable or suppressed by other competing strategies.
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10

Charulakshmi, T., and M. Chandran. "A Relationship Between Ethnocentrism and Purchase Decision Pattern of Consumer in Chennai City." International Journal of Professional Business Review 7, no. 5 (December 6, 2022): e0809. http://dx.doi.org/10.26668/businessreview/2022.v7i5.809.

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Purpose: This research aimed to find out what causes consumer ethnocentrism. In addition, the study will look into the relationship between ethnocentrism and consumer purchase patterns in Chennai. Theoretical Framework: Consumers are increasingly confronted with a wide selection of home and foreign products as marketplaces become more globalised. Consumer ethnocentric attitudes are one factor affecting the purchase of domestic versus international products. Design/Methodology/Approach: A total of 139 consumers in Chennai were polled in this face-to-face study. Correlation and regression tests were used to analyse the data. Findings: Consumer ethnocentrism is most strongly predicted by the factor 'prejudice.' Research, Practical & Social Implications: According to the study, consumer ethnocentrism significantly and positively impacts customers' purchasing decision patterns. Originality/Value: To develop successful marketing tactics inside and outside national borders, marketers must comprehend consumers' ethnocentric tendencies. The study's findings will also help marketers create and tailor their own strategic initiatives for the home market. The results of this study suggest that customer ethnocentrism and consumer shopping habits in Chennai are related.
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GÜNER, Oğuzhan. "Tüketici Etnosentrizminin Öncülleri Çerçevesinde İncelenmesi." International Journal of Social Sciences 8, no. 34 (July 3, 2024): 540–56. http://dx.doi.org/10.52096/usbd.8.34.31.

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The increasing impact of globalization manifests itself in the tea sector as in every field, and it is possible to see many foreign products competing with domestic products in the market. In addition, the political and ideological strengthening of nation-states in the modern period has changed patriotism and the ethnocentric tendencies of the individual. It is very important for businesses to determine consumers' ethnocentric tendencies and to know how this tendency affects purchasing behavior. Especially for domestic companies, being able to identify the factors affecting consumer ethnocentrism can be very important in terms of gaining competitive advantage against foreign brands. Consumer ethnocentrism is the basis of the positive or negative attitudes of consumers towards foreign products. For this reason, companies should know the ethnocentrism tendencies of consumers in that market and the importance they attach to country of origin information, and direct their marketing activities accordingly, in order to both gain competitive advantage in the national market and determine their entry strategies into foreign markets. Key Words: Consumer Ethnocentrism, Purchasing Foreign Products, Patriotism
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12

Marinković, Veljko, Jovana Lazarević, and Dražen Marić. "Consumer ethnocentrism under the circumstances of the COVID 19 virus pandemic." Strategic Management, no. 00 (2022): 33. http://dx.doi.org/10.5937/straman2200031m.

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Background: The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. Purpose: The aim of this paper is to identify changes in the degree of consumer ethnocentrism when choosing products during the COVID 19 virus pandemic, compared to the period before its occurrence. In addition, differences in consumer preferences for certain domestic products and services before and during the pandemic were analyzed. The paper also deals with differences in ethnocentric tendencies during the pandemic between different socio-demographic consumer segments. Study design/methodology/approach: The primary data were collected from 176 respondents by using the survey method. A paired samples t test is used for hypotheses testing. Independent samples t test and Anova, post hoc Scheffe test, were conducted for analysing differences in ethnocentric tendencies between observed consumer segments during the pandemic. Findings/conclusions: Higher level of consumer ethnocentrism is confirmed in period during the pandemic, especially when it comes to choice of domestic medical products. On the other hand, lower level of consumer ethnocentrism is observed for fashion products and insurance during the pandemic. Older consumers and pensioners exhibit stronger ethnocentric tendencies during the pandemic. Limitations/future research: The main limitation of the paper relates to the use of only a few of the 17 statements within the CET scale for measuring ethnocentric tendencies before and during the pandemic. Also, the research did not cover all categories of domestic products and services. According to the limitations, future studies are recommended to fully apply the CET scale for measuring consumer ethnocentrism. Also, the recommendation is to observe higher number of categories of products and services, and to break down the categories into several subcategories. Finally, future studies can also include some of the determinants of consumer ethnocentrism in the research model.
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Lee, Richard, Kyung Tae Lee, and Jianyao Li. "A memory theory perspective of consumer ethnocentrism and animosity." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1266–85. http://dx.doi.org/10.1108/ejm-03-2014-0188.

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Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences. Design/methodology/approach Part 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later. Findings Part 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory. Research limitations/implications Limited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings. Practical implications Understanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions. Originality/value The first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.
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Semenets-Orlova, I. A. "Modern conceptual approaches to the definition of ethnocentrism in the two-dimensional field of interethnic separation and integration." Ukrainian Society 81, no. 2 (June 28, 2022): 116–33. http://dx.doi.org/10.15407/socium2022.02.116.

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The author studied and classified the main theoretical approaches to defining the concept of ethnocentrism, identified the place of ethnocentrism among the processes of ethnic demarcation and unification, clarified the correlation of increasing politicization of ethnicities, determined the causes and functions of ethnocentrism, in the dimension of the socio-psychological phenomenon. In the process of research, the definition of the ethnocentric doctrine of W. Sumner is formulated. An attempt is made to positively analyse the correlation of Sumner’s newly introduced concepts of “we-group” and “they-group”. The paper defined it as a result of research by scientists of the so-called “primitive societies”. The study examined many available ethnocentric concepts of modern Western political scientists and sociologists, identified their perception of the causal and functional burden on this phenomenon as a property of individuals, social groups, and communities (as carriers of ethnic identity) to perceive and evaluate life phenomena through the prism of traditions and values of their ethnic community, which acts as a specific general standard or optimum. The socio-empirical data collected, accumulated, and systematized during research are of great value as it creates limited ethnocultural contacts and leads to growing hostility in the ethnopolitical field. It is emphasized that the sources and causes of ethnocentrism are simple, hidden in the uncritical perception of information and negative attitudes towards their own and other ethnic groups. It is noted that the future without ethnocentrism should be associated with a balanced state policy in deepening and expanding interethnic contacts. The anti-ethnocentric policy also involves the comprehensive development of interethnic communicative culture, overcoming ethnic stereotypes (negative and positive attitudes of ethnic identification).
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Zolfagharian, Mohammadali, Roberto Saldivar, and Qin Sun. "Ethnocentrism and country of origin effects among immigrant consumers." Journal of Consumer Marketing 31, no. 1 (January 7, 2014): 68–84. http://dx.doi.org/10.1108/jcm-06-2013-0620.

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Purpose – The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries. Design/methodology/approach – After a pretest to validate the modified consumer ethnocentrism scale, the main study used a series of scenario-based experiments and compiled data from 419 members of four distinct first-generation immigrant communities. Findings – Non-ethnocentric immigrants favor the products of economically advanced countries. Ethnocentric immigrants favor the products of their home and host countries relative to foreign products, regardless of the economic standing of foreign countries. When home and host countries represent significantly different degrees of economic advancement, both ethnocentric and non-ethnocentric immigrants favor the products of the more advanced country. Research limitations/implications – Apart from the individual effects of country of origin and consumer ethnocentrism, the interplay between the two effects can yield important insights. There are other ways to operationalize multicultural identity beyond studying first-generation immigrants. Researchers should go beyond nationality and incorporate other forces of cultural diversity. Practical implications – For both ethnocentric and non-ethnocentric immigrants, the product that benefits from both effects is the most preferred, and the product that benefits from neither of the two effects is the least preferred. Where the product benefits from one but not the other effect, the two effects hold roughly equal power for ethnocentric consumers, but COO dominates CE for non-ethnocentric consumers. Originality/value – The paper presents a critical evaluation and extension of the respective literatures investigating familiar constructs in multicultural settings.
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Zalega, Tomasz. "CONSUMER ETHNOCENTRISM AMONG YOUNG POLISH CONSUMERS." Acta Scientiarum Polonorum. Oeconomia 18, no. 1 (March 30, 2019): 117–25. http://dx.doi.org/10.22630/aspe.2019.18.1.13.

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This article is a research exercise examining consumer ethnocentrism among young Polish consumers. Its primary goal is to identify ethnocentric attitudes and behaviours of young people. The study consists of two parts: theoretical and empirical. The first one explains the concept and essence of ethnocentrism as a consumer trend, building upon a critical analysis of literature. The second, major part is empirical. The basis for conclusions is provided by the research material from a questionnaire-based survey that was conducted among young consumers. Undertaking such a research project is justified since ethnocentric tendencies have a direct impact on purchase decisions of consumers, including young people, while making it difficult for enterprises on the market to develop marketing strategies.
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Anele, Confidence Chikwe. "Ethnocentrism in multicultural society: intrigues, challenges and way forward in the Nigerian society." Journal of Health, Applied Sciences and Management 6, no. 3 (August 27, 2023): 74–81. http://dx.doi.org/10.4314/johasam.v6i3.10.

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This paper examines the challenges of ethnocentrism in a multicultural Nigerian society with the view to proffering solutions to the exacerbated issues orchestrated by the ethnocentric disposition. The paper adopted qualitative approach where seminar papers, articles, documents; interviews were all examined in relation to the issues of ethnocentrism and multiculturalism in Nigeria. The paper, therefore affirms that ethnocentrism poses a serious concern to national development and unity in Nigeria, hence, recommends the adoption of salad bowl model which promotes social relationship in the society. The study further recommends that prominent cultural traits of individual cultures in Nigeria should be adopted and adapted into the school curriculum in the school system.
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Chakraborty, Rahul. "A Short note on Accent–bias, Social Identity and Ethnocentrism." Advances in Language and Literary Studies 8, no. 4 (August 31, 2017): 57. http://dx.doi.org/10.7575/aiac.alls.v.8n.4p.57.

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This paper discusses the interrelations among accent-based biases, social identity and ethnocentrism. Construction of social identity creates a set of ethnocentric values within a person, which indirectly or directly plays a pivotal role in generating accent related biases. Starting with Tajfel’s (1959) social identity theory and then the discussion of ethnocentrism, accent related biases have a long documented origin, development and consequences. People construct their social identity based on numerous variables and then their in-group and out-group memberships are established. Ethnocentrism, as a variable, influences listeners’ accent perception and subsequent judgment regarding their perceived accent. The degree of ethnocentrism is related to speakers’ potential accent biases. As legal safeguard against accent related biases is absent, active resistance and awareness-initiation are expected from speech language pathologists and the concerned community in general. Role of training institutions is discussed.
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Joachim, J., and S. Weerasekera. "Influence of ethnocentrism on the work behaviour of expatriates." Journal of Business Studies 9, no. 1 (June 30, 2022): 1–16. http://dx.doi.org/10.4038/jbs.v9i1.79.

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With the surge in internationalisation of corporations, the number of expatriates in the workforce of organisations across the globe has dramatically increased. Presence of expatriates in the workforce has given rise to unique set of challenges. One of such is the effective management of expatriates’ work behaviour in the workplace. Whereas earlier studies have indicated that ethnocentrism is a fundamental determinant of expatriates’ work behaviour. Accordingly, this study aims at identifying the extent to which expatriates are ethnocentric in their work behaviour by analysing the variables intercultural communication apprehension (ICA), patriotism, and xenophobia. This is because it has been identified that these three constructs are related to ethnocentrism. A quantitative methodology was utilised for this study where data were collected from expatriates using an online self-administered questionnaire. Multivariate data analysis techniques were used in data analysis. The study’s results revealed that ICA, patriotism, and xenophobia are related with expatriates’ ethnocentric work behaviour. Thereby, the current study has offered a mechanism to measure the extent to which expatriates are ethnocentric in their work behaviour. A major outcome of this study would be providing insights into ethnocentrism and its influence on the work behaviour of expatriates.
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Karki, Dipendra, and Upashan Khadka. "Nexus Between Consumer Ethnocentrism and Purchase Intentions." Interdisciplinary Journal of Innovation in Nepalese Academia 2, no. 2 (November 10, 2023): 217–32. http://dx.doi.org/10.3126/idjina.v2i2.59501.

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The purpose of this study is to analyze the impact of Consumer Ethnocentrism (CE) on the purchase intention of fast-moving consumer goods (FMCG) in Kathmandu. The study involved the administration of a structured, close-ended questionnaire to 324 FMCG consumers aged between 13 and 65 residing in Kathmandu. The results indicate that consumer ethnocentrism and country-of-origin information significantly affect consumers' intentions to purchase foreign FMCG products by influencing their attitudes. The analysis of the Consumer Ethnocentrism Tendencies Scale (CETSCALE) and the results of partial least squares structural equation modeling (PL-SEM) reveal that FMCG consumers in Kathmandu tend to exhibit ethnocentric tendencies, prioritizing domestically made products and being mindful of the economic implications of relying on imports. Notably, young adults, particularly those with lower income levels, hold stronger ethnocentric beliefs than others. Additionally, the study finds that FMCG consumers actively seek country-of-origin information, with females displaying a higher likelihood of seeking such details. Moreover, consumer ethnocentrism and country-of-origin information jointly influence purchase intentions for foreign FMCG products through their distinct effects on consumers' attitudes toward foreign FMCG brands. These findings have significant implications for FMCG businesses and researchers interested in understanding consumer behavior dynamics in the market.
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Ahmad, Imtiaz, and Hafiz Ihsan Ur Rehman. "The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products." Lahore Journal of Business 7, no. 1 (September 1, 2018): 85–111. http://dx.doi.org/10.35536/ljb.2018.v7.i1.a4.

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The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand personality on purchase intention, evaluation of the product and brand trust. 300 questionnaires were distributed to consumers. The response rate was 90%. The sample comprised 52.2% males and 47.8% females. Two-level Structural Equation Modelling using LISREL 8.80 was employed to determine the convergent and discriminant validity. The study has concluded that Pakistani consumers are highly ethnocentric and ethnocentrism strongly affects purchase intention of domestic brands among Pakistani customers. The research found that brand image has a greater effect on purchase intention, perceived quality and brand trust than consumer ethnocentrism. Results also demonstrate that quality, as perceived by consumers, influences purchase intention which indicates that alone, brand personality and consumer ethnocentrism tendencies do not guarantee sales of local brands. This study puts both consumer ethnocentrism and brand personality into one model to access its role on consumer behavior. The results of the research can assist domestic marketers to comprehend the role of consumer ethnocentrism propensity and brand personality in purchasing domestic products, quality perception and building trust among young customers. To the best of the researchers’ knowledge, it is one of the pioneer studies in the context of Pakistan that casts light on the significance of ethnocentrism in evaluating domestic products by contributing to the literature of marketing.
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Bryła, Paweł. "Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption." Sustainability 11, no. 22 (November 14, 2019): 6408. http://dx.doi.org/10.3390/su11226408.

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The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.
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Napsо, M. "Hypertrophied ethnocentrism and its consequences (part II)." TRANSBAIKAL STATE UNIVERSITY JOURNAL 28, no. 6 (2022): 63–68. http://dx.doi.org/10.21209/2227-9245-2022-28-6-63-68.

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The ethnocentrism issues are considered, the conditions which make the given phenomenon socially and politically claimed are analyzed. The nature of the changes to which the sphere of ethnic life is subjected and which actualize the need to address the idea of ethnocentrism is shown. The author emphasizes the complexity, ambiguity and ambivalence of ethnocentrism as an ideology and as a worldview, pointing out its role in the formation and evolution of the political and ethno-cultural picture of the world. The idea that superiority (or national exclusivity) is dominant in a hypertrophied ethnocentric worldview is argued. The conditions under which radical ethnocentrism leads to negative consequences, such as ethnophobia, nationalism, fascism, nazism, used as means to achieve specific political goals, are considered. The main features of these phenomena of worldview nature, acting as ideology, politics and system of social actions are revealed. The destructive and anti-human tendency of radical nationalism and its consequences for the existence of society and individuals are shown, and their impact on the specific functioning of social and political institutions is revealed. The destructiveness of absolutized ethnocentrism and radical nationalism for the existence and development of multi-ethnic states is shown. The phenomenon of ethnocentrism is the object of the research. The subject of the research is the consequences of hypertrophied ethnocentrism. The aim of the work is to consider the conditions and factors that lead to the emergence of radical forms of ethnocentrism, which have a negative impact on the system of socio-political and interethnic relations. The use of dialectical methods of comparative analysis and synthesis make it possible to implement the intended goals of the study
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Řezanková, Hana, Vít Hinčica, Klaudia Macias, and Dominika Jakubová. "Etnocentrizam među potrošačima u odabranim zemljama srednje Europe." Management 28, no. 2 (December 20, 2023): 167–84. http://dx.doi.org/10.30924/mjcmi.28.2.12.

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By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region. The level of ethnocentrism, expressed by a reduced CETSCALE, is measured and assessed using six demographic indicators and four products. Responses to the reduced CETSCALE show that Polish respondents are more ethnocentric than Czech and Slovak respondents and that Slovak respondents are more ethnocentric than Czech respondents. However, only the differences between Czechia and Slovakia, and between Czechia and Poland are statistically significant. The strongest level of ethnocentrism among Poles is also evident when analysing consumer opinions on the four selected products. As far as possible differences in the ethnocentric consumer behaviour of the population are concerned, the analysis revealed that age and permanent residence in the three selected countries are discriminating factors. The study is original in that it combines two levels of investigation and examines three neighbouring countries simultaneously.
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Grigoryev, Dmitry Sergeevich. "Views on Cultural Diversity as well as Authoritarian and Ethnocentric Attitudes of Russians." RUDN Journal of Psychology and Pedagogics 17, no. 3 (December 15, 2020): 473–90. http://dx.doi.org/10.22363/2313-1683-2020-17-3-473-490.

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The article considers the relationship of different views on ethnocultural diversity (intergroup ideologies) and authoritarian and ethnocentric attitudes of Russians. This is an important issue because, having the status of a culturally dominant group, it is the ethnic Russians who largely determine the mutual character of intercultural relations in Russia. In this regard, an empirical study was carried out aimed at (1) testing the relationship of intergroup ideologies (assimilationism, colorblindness, multiculturalism, polyculturalism) with other attitudes relevant to intercultural relations (ethnocentrism, right-wing authoritarianism, social dominance orientation) and (2) testing their sociofunctional orientation. A cross-sectional one-sample correlation design using data from the socio-psychological survey was applied. According to the results of the study on a sample of 225 ethnic Russians, it was found that: (1) assimilationism was positively associated with intergroup ethnocentrism; (2) colorblindness was negatively associated with intragroup and intergroup ethnocentrism, authoritarian aggression, conventionalism as well as dominance and anti-egalitarianism; (3) multiculturalism was positively associated with intragroup ethnocentrism and conventionalism; and (4) polyculturalism was negatively associated with intergroup ethnocentrism. In addition, it was proposed to distinguish four dimensions of the considered attitudes for a general description of intercultural relations in Russia: (1) protective group motivation aimed at collective security and cohesion (intragroup ethnocentrism and right-wing authoritarianism); (2) social domination orientation (dominance and anti-egalitarianism); (3) cultural dominance orientation and superiority (intergroup ethnocentrism, assimilationism and rejection of colorblindness); and (4) acceptance of cultural diversity (multiculturalism and polyculturalism). The results were discussed in terms of the importance of taking into account the historical development of intercultural relations in Russia.
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SİPAHİ, Güneş Açelya. "The Mediating Role of Brand Love on The Relationship Between Consumer Ethnocentrism and Brand Loyalty with Structural Equation Modelling." International Journal of Social Sciences 7, no. 31 (October 15, 2023): 614–44. http://dx.doi.org/10.52096/usbd.7.31.31.

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Purpose Main aim of this study is to examine the relationship among young consumers etnocentrisim, brand love and brand loyalty. The effect of coffee shop selection criteria and ethnocentric tendencies and brand love on brand loyalty is also studied among university students in this paper. Results of study show there is strong relationship among ethnocentric tendencies, brand love and brand loyalty. The study aims to Design/methodology/approach Data was collected among 285 graduate and post graduate students in Aydın, Turkey. It was analyzed by using confirmatory structural equation modeling (SEM). Findings The study's findings indicate a significant relationship between ethnocentric tendencies, brand love, and brand loyalty. Additionally, brand love partially mediates the link between customer ethnocentrism and brand loyalty. Research limitations/implications The sample was relatively limited and it involved participants from only one of Aydın Adnan Menderes University students. Keywords:consumer ethnocentrism, brand love, brand loyalty, structural equation modeling
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Bukhori, Baidi. "Educational Environment, Ethnocentrism, and Prejudice Towards Indonesian Chinese." ANIMA Indonesian Psychological Journal 32, no. 2 (January 25, 2017): 109–15. http://dx.doi.org/10.24123/aipj.v32i2.589.

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Inter-ethnic prejudice is one of the problems faced by multi ethnic nations, including Indonesia. It does not only bring positive impacts in social interactions, but can also lead to social conflicts. To prevent the conflicts, an understanding of prejudice is required. So, the purposes of this study were: (1) To examine the effect of different educational environment on prejudice towards Chinese ethnic groups by controlling ethnocentrism; (2) To examine the influence of ethnocentrism on prejudice towards Chinese ethnic groups by controlling educational environments. Population in this study (N = 200) was non-Chinese students in Semarang. Sampling was done by applying a stratified sampling technique. Data were collected using the scales for both prejudice towards Chinese ethnic groups and ethnocentrism. Then, a statistical method using covariance analysis was used to analyze the data. Results revealed a difference in prejudice towards Chinese ethnic groups between students who studied at a college having Chinese students and those at a college having no Chinese students by controlling ethnocentrism. Besides, there was a significant ethnocentric role in prejudice towards Chinese ethnic groups by controlling educational environments.
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Bawa, Anupam. "Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent." Vikalpa: The Journal for Decision Makers 29, no. 3 (July 2004): 43–58. http://dx.doi.org/10.1177/0256090920040304.

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Consumer ethnocentrism means ‘…the appropriateness, indeed morality of purchasing foreign made products.’ Today, when the Indian consumer has great access to foreign goods and the Indian manufacturer is facing increasing competition from foreign products, the neglect of this topic in India is hard to explain. The CETSCALE, a scale to measure consumer ethnocentrism, has been tested in many parts of the world but not in India. This research examined the psychometrics of the CETSCALE, the extent of consumer ethnocentrism in India, and the relationship of socio-demographic variables and quality consciousness with consumer ethnocentrism. Data were collected from three socio-demographic groups-materials management professionals, the group with the largest influence on organizational buying behaviour; university students, the most often researched group of respondents the world over and hence ideal for a cross-cultural comparison of results; and senior secondary school students, a group recommended as worth researching by a prominent earlier researcher. Analysis of data was done with the help of currently used and recommended tools including exploratory factor analysis and confirmatory factor analysis. Results show that the concept of consumer ethnocentrism prevailing in India is not conceptually equivalent to the concept of consumer ethnocentrism prevailing in other countries where it has been found to be uni-dimensional. In India, the concept has more nuances. What is more, the concept as understood by the three different socio-demographic groups is also not identical. The level of consumer ethnocentrism in India is not less than that prevailing in a similar demographic group in a developed country like the US. It is the senior secondary school students who are the most consumer ethnocentric. Socio-demographic variables do not adequately explain the presence, or otherwise, of consumer ethnocentrism. Neither does quality consciousness. The managerial implications of the major findings of this study are as follows: In India, the label ‘made in India’ is not a liability. The Indian consumers will not lap up foreign goods merely because of their ‘made in’ tags. This should bring comfort to companies whose products carry the ‘made in India’ label. The threat perception of freer imports into India should be altered in the light of these findings. Foreign companies in India, planning to sell goods manufactured on Indian soil rather than imported from their plants abroad, will also get support for their actions from these findings. That the young Indians (a numerically very large segment of the market) are the most consumer ethnocentric of them all points to a comfortable future for the ‘made in India’ label. An attempt has been made to refine the CETSCALE for use in India. Marketing needs to respond to the criticism of the concept of ethnocentrism in the other social sciences. It needs to explore the relationship of consumer ethnocentrism with consumer animosity and consumer affinity (love-hate relationship with other countries).
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Paulin Doerleben, Hatimy, and Made Siti Sundari. "PENGARUH RELIGIUSITAS DAN SKALA KECERDASAN BUDAYA TERHADAP ETHNOSENTRISME KONSUMEN BAGI PRODUK ASING 2019." Jurnal Ekonomi dan Bisnis 24, no. 1 (November 24, 2021): 1–8. http://dx.doi.org/10.24123/jeb.v24i1.4736.

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This study seeks to understand the complicated relationship between religiosity and ethnocentrism of consumers by examining the mediating variable of cultural intelligence. The empirical model involves a structural equation model (SEM) with a data collection of 684 internet-user respondents. The results show that there was a positive impact of religiosity on consumer Ethnocentrism. In addition, the results also indicate that cultural intelligence strengthens the relationship between religiosity and ethnocentric consumerism. Overall, this study extends the discussion on cultural identity that incorporate into Ricardian model of international trade.
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Cazzamatta, Regina. "Reporting Latin America in Germany: indicators of ethnocentrism expressed in news values." Comunicación y Sociedad 2020 (October 21, 2020): 1–28. http://dx.doi.org/10.32870/cys.v2020.7688.

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This paper combines a content analysis of 3 831 articles in the German press with eight qualitative interviews with correspondents in the region to assess aspects of ethnocentrism in the news. We considered events from 2000 to 2014 in the following publications: the Süddeutsche Zeitung, the Frankfurter Allgemeine Zeitung, the Tageszeitung, and Der Spiegel. One-quarter of the analysed events shows a German self-reference, although this involvement is sectorial. Apolitical areas of coverage tend to show a higher level of ethnocentrism. Besides, news items signed by correspondents are less ethnocentric.
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Abdelwahab, Dalia, Nadia H. Jiménez, Sonia San-Martín, and Jana Prodanova. "Between love and boycott: a story of dual origin brands." Spanish Journal of Marketing - ESIC 24, no. 3 (November 4, 2020): 377–402. http://dx.doi.org/10.1108/sjme-12-2019-0105.

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Purpose This research aims to address ethnocentric consumers’ willingness to boycott dual origin brands, in the particular case of national brands linked to a very specific regional origin, through analysing the paradox of (unfavourable) regional ethnocentrism versus (favourable) consumer–brand relationship (i.e. brand identification, trust and love) on consumers’ decision to buy or boycott those brands in that circumstances. Building on social identity and cognitive dissonance theories, this study aims to examine the Spanish consumer relationship with national brands originated in Catalonia considering the current conflicting circumstances in the region. Design/methodology/approach The authors collected data by means of personal questionnaires, distributed among 277 Spanish consumers of Catalan brands of Cava. The data is analysed by using structural equation modelling and linear structural relations. Findings After controlling for brand familiarity, the results of this study reveal that ethnocentrism negatively distorts consumers’ confidence in dual origin brands and highlight the role of identification and trust as brand love antecedents. It also reveals that ethnocentrism has a more profound impact on boycotting decision than brand love. Originality/value This study is one of the few to capture the puzzlement created by the paradoxical nature of the brand’s duality of origin. Furthermore, it contributes to the marketing literature by examining the impact of ethnocentrism on two relationship variables (i.e. identification and trust) and exploring their joint impact on consumers’ decision to buy or boycott. The findings of this study can be helpful for companies facing boycotting behaviour triggered by ethnocentric consumer reaction towards dual origin brands.
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Trentinaglia, Maria Teresa, Daniele Cavicchioli, Cristina Bianca Pocol, and Lucia Baldi. "Where was my cup of honey made? PDO honey and sub-regional ethnocentric consumer segments." British Food Journal 125, no. 13 (March 24, 2023): 296–315. http://dx.doi.org/10.1108/bfj-07-2022-0640.

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PurposeThe goal of this study is to understand if ethnocentrism exists at the sub-regional level among honey consumers living in the same production area as a protected designation of origin (PDO). Moreover, this analysis explores if ethnocentrism is influenced by individual economic conditions, among other socio-demographic characteristics.Design/methodology/approachA sample of 725 consumers was collected through the use of a questionnaire that was circulated in the province of Varese, one of the few honey PDO areas in Italy. The authors performed a principal component analysis and a two-step cluster analysis to identify different PDO honey consumer segments, focusing on their interest for PDO attributes.FindingsThe authors identified four consumer segments, depending on socio-demographic, consumption habits, frequencies, preferred attributes and preferences for the PDO product. One cluster exhibited strong preferences for the PDO honey, in the spirit of ethnocentrism, and was characterised by low-income levels; ethnocentric preferences were also observed in another cluster that had a different socio-economic profile.Research limitations/implicationsHoney is a niche product and not universally diffused among consumers: further analyses should investigate sub-national ethnocentrism for more universal food products. Yet, through the inspection of the different profiles found, it was possible to devise marketing strategies to boost PDO honey purchasing and to bring consumers closer to PDO products.Originality/valueThis analysis considers ethnocentrism as a segmentation criterion for PDO honey consumers that live in the very same PDO honey production area and enriches the existing literature on the relationship between ethnocentrism and individual economic status.
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West, Joyce, Rinelle Evans, and Joyce Jordaan. "Measuring preservice teachers' ethnocentrism: A South African case study." Journal of Education, no. 85 (December 31, 2021): 1–25. http://dx.doi.org/10.17159/2520-9868/i85a09.

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High degrees of ethnocentrism indicate intolerance towards that which is not one's own. When displayed by teachers towards learners, such attitudes may have detrimental effects on learner performance and hinder transformation in South African classrooms. Using Vygotskian sociocultural theory of human learning as a theoretical framework, this quantitative case study reports on the outcome of the electronically administered Generalised Ethnocentrism survey that measured 1,164 preservice teachers' ethnocentrism at a private higher education institution. Apart from providing biographical data, respondents answered 22 statements on a 5-point Likert-type scale about their beliefs pertaining to their own and others' culture, customs, and values. Results showed that preservice teachers manifest varying degrees of ethnocentrism but that those who attended multicultural schools scored significantly lower on the ethnocentrism scale than those who attended mono-ethnic schools. Respondents in the last stretch of their studies also obtained lower scores on the GENE scale than first and second years. This would suggest that greater exposure to social diversity and interaction across cultures plays a fundamental role in shaping ethnocentric beliefs and attitudes. An unexpected finding was that the instrument did not provide similar results as found in several studies, thus creating misgivings about its applicability in a context in which a minority ethnic grouping no longer held power. Policy makers and teacher educators should consider interventions to create more explicit and purposeful opportunities for preservice teachers to gain multicultural exposure and develop cultural competence. Assisting prospective teachers to identify their own ethnocentrism and knowing how to counter the many prevailing ideologies that promote, however inadvertently, ethnocentrism would prepare them for the realities of their future classroom and equip them to act as agents of change.
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WU, Lingceng, Yi QU, Shuo ZHAO, and Shu ZHOU. "The Impact of Brand Image on Laptop Purchasing Intention —The Moderating Role of Consumer Ethnocentrism." International Journal of Business, Economics and Management 9, no. 1 (January 18, 2022): 1–19. http://dx.doi.org/10.18488/62.v9i1.2904.

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This paper aims to analyze the influence of laptop brand image on the purchasing intention of Chinese college students, and it further looks at the moderating role played by consumer ethnocentrism in the above causality, which helps to bridge the research gap in the domain. Employing the brand image theory and consumer ethnocentrism theory, and based on large-sample questionnaire surveys, this study reveals that brand image positively affects college students' purchasing intention of laptops, regardless of domestic or foreign laptop brands. What is more, besides playing a direct role in affecting purchasing intention, consumer ethnocentrism also plays a significant moderating role in affecting the effects of brand image on purchasing intention. It is found that high ethnocentric college students may not buy foreign laptops, even though the brand image of foreign laptops is superior. Overall, this paper has made important suggestions and implications for both corporate managers and policy makers.
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Guo, Gongxing, and Xing Zhou. "Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis." Social Behavior and Personality: an international journal 45, no. 1 (February 7, 2017): 163–76. http://dx.doi.org/10.2224/sbp.5548.

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We undertook the first meta-analysis on the effects of consumer ethnocentrism on product judgment and willingness to buy. We synthesized the results of 60 studies (effect size) with a total sample size of 15,585. The meta-analysis confirms that consumer ethnocentrism has a positive influence on domestic product judgment and willingness to buy, while it has a negative influence on foreign product judgment but not on willingness to buy foreign product. The results also demonstrate that the effects of consumer ethnocentrism on domestic versus foreign product judgment and on willingness to buy domestic versus foreign product are moderated by economic development (developed market vs. developing market), cultural context (eastern culture vs. western culture) and sample type (general consumers vs. student consumers). Our research offers implications, including that domestic enterprises should emphasize that their brands and products are local and indigenous to increase ethnocentric consumers' quality judgment and willingness to buy.
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Dzhokhadze, Igor D. "Rorty’s socio-ethnocentrism: the problem of its justification." RUDN Journal of Philosophy 24, no. 1 (December 15, 2020): 77–88. http://dx.doi.org/10.22363/2313-2302-2020-24-1-77-88.

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‘Solidarity’ is one of the key concepts of the late Richard Rorty’s philosophy. Arguing that justification of knowledge is a matter of its acceptance by the community, Rorty reduces social relations to the discursive (intertextual or dialogical) ones. Thereby he faces a number of theoretical difficulties. Rorty’s willingness to substitute the idea of objectivity for that of solidarity is at odds with his socio-ethnocentrism. Antirepresentationalist attitude is not shared by the overwhelming majority of Rorty’s ‘cultural peers’, not to mention professional philosophers, but he strongly holds to antirepresentationalism, considering it to be sufficiently justified, not caring about what others think and whether such a strategy is politically relevant or desirable from a pragmatic point of view. Consequently, he endorses the picture of warrant as independent of communal opinion. Western (Anglo-Saxon) ethnocentrism, Rorty argues, is of a special kind: it is the ethnocentrism of a “we-community” (“we liberals”) which is dedicated to enlarging itself and creating more and more variegated, inclusive and heterogeneous society. It’s a worldview of a liberal “ironist” and cosmopolitan who is always aware of the contingency of her language and moral self, and who “has radical and continuing doubts about the final vocabulary she currently uses”. But to say, with Rorty, “We are lucky that our ethnocentrism is based on distrust of itself,” amounts to recognize the truth of anti-ethnocentrism. One who believes in cultural and social progress towards “a global, cosmopolitan, democratic, egalitarian, classless, casteless society” is de facto anti-ethnocentrist. Even if he denies it verbally.
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Vollebergh, W. A. M. "Ethnocentrism in Secondary School Students in the Netherlands: Agreement, Absence of Opinion, and Education." Psychological Reports 81, no. 1 (August 1997): 339–48. http://dx.doi.org/10.2466/pr0.1997.81.1.339.

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Research on norms and values of pupils in secondary education in The Netherlands has systematically shown that pupils of lower education are more conservative, authoritarian, and ethnocentrist than pupils at higher levels of education. We analysed whether such results can be explained as a methodological artifact, in particular whether there is evidence of a tendency to agree with items irrespective of item content due to less educated pupils having less well developed opinions. 2,000 pupils in The Netherlands, randomly selected from various educational levels participated. Analysis confirmed that pupils at lower educational levels scored higher on items regarding ethnocentrism than those at higher educational levels. Also pupils at lower educational levels had greater difficulty in forming an opinion on the issues mentioned in the ethnocentrism scale. Their agreement, however, was related to the content of the items: reversed items on ethnocentrism, designed to measure a positive attitude towards ethnic minorities, received less agreement among pupils at lower educational levels. A relationship between difficulty in forming an opinion and agreement was not found.
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Fernández-Ferrín, Pilar, Belén Bande, David Martín-Consuegra, Estrella Díaz, and Elisabeth Kastenholz. "Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis." British Food Journal 122, no. 3 (February 14, 2020): 995–1010. http://dx.doi.org/10.1108/bfj-09-2019-0746.

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PurposeThis study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined.Design/methodology/approachThe responses of 358 consumers residing in two Spanish regions are analysed by means of a mediation analysis and a cluster analysis.FindingsThe results suggest the convenience of considering ethnocentric consumer tendencies, also at the regional level, when studying attitudes, valuation, information search and effective purchase of foods of diverse categories and origins.Originality/valueThe main contributions of this work derive from the assessment of consumer ethnocentrism at a subnational level (which is much less present in the literature) and the evidence of its usefulness for segmenting the market and detecting groups of origin-sensitive consumers, which can be useful to companies that produce and market food products in different regions.
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Szymkowiak, Andrzej, Robert Romanowski, and Jakub Łach. "Influence of ethnocentric attitudes towards tequila attributes related to country of origin effect." Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, no. 174 (2023): 337–53. http://dx.doi.org/10.29119/1641-3466.2023.174.24.

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Purpose: The aim of the article is to determine the impact of ethnocentrism on the assessment of product attributes in consumer purchase decision-making. The reason for undertaking the work was interest in the topic of ethnocentrism and determining the impact of product attributes unrelated to functionality on consumer preferences. Design/methodology/approach: In order to achieve the objective, a questionnaire was conducted using the Internet survey method (CAWI) on a sample of 650 respondents from the USA. Respondents were asked to choose the tequila that looked the same in the photos, in relation to which 6 attributes of the product's country of origin were changed: (raw) materials, place of production, nationality of the company employees and owner, company headquarters and country to which taxes are paid. The use of the conjoint method made it possible to determine the significance of factors when assessing the origin of the product. Moreover, to determine ethnocentric attitude, respondents were asked to answer 20 questions on a modified CET scale. Findings: The most significant product attribute associated with the country of origin was the place of production, followed by the place of paying taxes and the source of (raw) materials. The least important attribute was the origin of the employees. However, differences in the assessment regarding the attributes of the country of origin were determined with regard to the level of ethnocentrism represented by the respondents. For highly ethnocentric consumers, the most important attribute was where the tequila company paid its taxes. On the other hand, for consumers demonstrating a low level of ethnocentrism, the place of production was the most significant. Research limitations/implications: The study was conducted among US citizens, which means that it would be worth conducting such a study on other continents, especially in countries with a high consumption of alcoholic products. The conducted empirical study, its results and methodology, may be inspiration for further scientific research in the analysed field. Due to the range and complexity of the studied issues as well as the research area, this work does not fully exhaust such an extensive subject. In further research, the respondents should represent different age groups, as well as levels of education and ethnocentrism. Consumers could also be distinguished by the number of people in the household and their annual household income. Practical implications: The publication can be used by both owners and marketing departments of companies producing alcohol, but also other products with a diffuse country of origin effect. The information contained in the research could be applied in shaping campaigns among clients with different levels of ethnocentrism. Originality/value: In the article, a comprehensive description has been given of the potential for displaying various product attributes related to the country of origin, important from the point of view of consumers' decisions about different levels of ethnocentrism. What may be considered innovative is the analysis, ranking attributes concerning the country of origin depending on the level of consumer ethnocentrism. Keywords: county of origin effect, consumer ethnocentrism, conjoint analysis, modified CETSCALE. Category of the paper: Research paper.
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Rybina, Liza. "The impact of ethnocentrism and its antecedents on cultural heritage tourism along the Silk Road." Problems and Perspectives in Management 19, no. 1 (March 24, 2021): 364–71. http://dx.doi.org/10.21511/ppm.19(1).2021.31.

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The Great Silk Road offers a high potential for the cultural and heritage tourism development as more travelers are interested in the past and culture of the others. The aim of this study is to examine the relationship between patriotism, cultural openness, ethnocentrism and outcomes of tourism in the context of the Central Asia. The study uses a quantitative approach. A survey method was applied to collect data from 146 local residents living in the heritage tourism areas. The analysis included descriptive statistics, confirmatory factor analysis (CFA), and structural equation modeling (SEM) analysis. The obtained results demonstrate that patriotism had a significant positive impact on ethnocentrism of local residents, while cultural openness had a negative impact on ethnocentrism. The ethnocentric attitudes of residents were significantly related to the positive and negative outcomes of tourism. Recommendations are provided for addressing problems related to cultural differences and regional cooperation for better understanding, tolerance, and social interactions between people living in the countries of Central Asia. This study contributes to the academic literature by integrating ethnocentrism and its antecedents with positive and negative outcomes of cultural tourism. It is of value to tourism practitioners and local policy makers in the Silk Road countries.
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Avunduk, Bekir Meric, and Georgiana Karadas. "THE MEDIATING ROLE OF CONSUMER ETHNOCENTRISM BETWEEN COUNTRY OF ORIGIN AND PURCHASE INTENTION." Eurasian Journal of Business and Management 11, no. 3-4 (2023): 119–33. http://dx.doi.org/10.15604/ejbm.2023.11.0304.001.

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In the face of changing conditions and consumer needs around the world, businesses need to be able to adapt to these conditions and respond to the needs of the consumer in order to survive. For this reason, companies have to analyze the ethnocentric tendencies of the consumers, as well as the country of origin perceptions and their effects on the purchase intention. The aim of this study is to reveal the mediating role of consumer ethnocentrism between country of origin and purchase intention. For the purpose of the research, consumer ethnocentrism, country of origin effect and purchase intentions for local cheeses of North Cyprus, were examined. Quantitative research method was used in the research. The model design of this study was conducted in accordance with the causality research purpose. The sample of the research is composed of consumers in Northern Cyprus. Study participants were identified using convenience sampling method. 421 consumers participated in the research. The results show that there is a positive relationship between consumer ethnocentrism, country of origin and purchase intention. According to the results, it was determined that the consumer ethnocentrism tendencies partially mediated the relationship between the country of origin scale and the consumer purchase intention.
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Thiederman, Sondra B. "Ethnocentrism." Nurse Practitioner 11, no. 8 (August 1986): 52???59. http://dx.doi.org/10.1097/00006205-198608000-00006.

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Joshi, Riddhish N., and Dr Yogesh C. Joshi. "Construction and Validation of Indian Consumer Ethnocentrism Scale: The Ice-Scale." Gadjah Mada International Journal of Business 23, no. 2 (May 21, 2021): 173. http://dx.doi.org/10.22146/gamaijb.58039.

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Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices. Indian consumers, also now, have a broader choice of merchandise at their disposal as economic liberalization and privatization along with globalization have reduced the barriers to trade. In such a setting, the concept of consumer ethnocentrism can deliver deep insights about the preference of consumers toward domestic merchandise. The study aims to develop the Indian Consumer Ethnocentrism Scale (ICE-Scale) and validate the same. Data are collected using a structured questionnaire from urban and rural regions. The study constructed the Indian Consumer Ethnocentrism Scale (ICE-Scale), explored its dimensionality on a sample of 450 respondents, and validated the scale with another sample of 450 using exploratory factor analysis. It was established that the ICE-Scale encompasses two dimensions, namely, protective ethnocentrism and patriotic ethnocentrism. Additionally, the validity testing for the proposed scale and both the constructs were conducted through confirmatory factor analysis. The study advances the existing pool of information in the field of international economics, consumer psychology and global marketing. It also assists domestic producers to get an improved understanding of consumers’ ethnocentric tendencies which in turn would assist them in choosing superior marketing strategies and boosting their sales. The study will not only deliver certain social and policymaking insights to the domestic firms and government but also to the foreign firms functioning or planning to operate in India.
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44

Garlina, Yossy Hanna. "Comparison of Skin Moisturizer: Consumer-Based Brand Equity (CBBE) Factors in Clusters Based on Consumer Ethnocentrism." Winners 15, no. 2 (September 30, 2014): 115. http://dx.doi.org/10.21512/tw.v15i2.625.

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This research aims to analyze relevant factors contributing to the four dimensions of consumer-based brand equity in skin moisturizer industry. It is then followed by the clustering of female consumers of skin moisturizer based on ethnocentrism and differentiating each cluster’s consumer-based brand equity dimensions towards a domestic skin moisturizer brand Mustika Ratu, skin moisturizer. Research used descriptive survey method analysis. Primary data was obtained through questionnaire distribution to 70 female respondents for factor analysis and 120 female respondents for cluster analysis and one way analysis of variance (ANOVA). This research employed factor analysis to obtain relevant factors contributing to the five dimensions of consumer-based brand equity in skin moisturizer industry. Cluster analysis and one way analysis of variance (ANOVA) were to see the difference of consumer-based brand equity between highly ethnocentric consumer and low ethnocentric consumer towards the same skin moisturizer domestic brand, Mustika Ratu skin moisturizer. Research found in all individual dimension analysis, all variable means and individual means show distinct difference between the high ethnocentric consumer and the low ethnocentric consumer. The low ethnocentric consumer cluster tends to be lower in mean score of Brand Loyalty, Perceived Quality, Brand Awareness, Brand Association, and Overall Brand Equity than the high ethnocentric consumer cluster. Research concludes consumer ethnocentrism is positively correlated with preferences towards domestic products and negatively correlated with foreign-made product preference. It is, then, highly ethnocentric consumers have positive perception towards domestic product.
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45

Campbell, Nittaya. "Ethnocentrism and intercultural willingness to communicate - A study of New Zealand management students." Journal of Intercultural Communication 16, no. 1 (March 10, 2016): 1–15. http://dx.doi.org/10.36923/jicc.v16i1.707.

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The author investigated the level of ethnocentrism and the willingness to communicate interculturally of management students (N = 438) at a university in New Zealand. The 22-item Generalized Ethnocentrism (GENE) scale and the 12-item Intercultural Willingness to Communicate (IWTC) scale were used. Results show that respondents were not highly ethnocentric and were moderate in their willingness to communicate with people from other cultures. Respondents were also asked additional questions regarding intercultural interaction on campus and in the workplace. The results suggest that they recognized the importance of intercultural communication in the workplace but that their attitudes toward interaction with students from other cultures were not conducive to developing intercultural communication skills. Implications for educators are discussed.
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46

Wijayanti, Cynthia Anna, and Evelyn Elicia. "The Role of Ethnocentrism and Animosity on Willingness to Buy Chinese Products; Does Foreign Product Judgement Mediate the Relation?" Klabat Journal of Management 5, no. 1 (February 17, 2024): 1. http://dx.doi.org/10.60090/kjm.v5i1.1038.1-18.

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Due to long-standing anti-Chinese sentiments and prior research highlighting Indonesia's high ethnocentrism, this study aims to delve deeper and explore whether Indonesian Consumer Ethnocentrism and Animosity impact their willingness to purchase Chinese products, with foreign product judgment serving as an intervening variable. This study focuses on Chinese products and involves Indonesian consumers in the Jabodetabek region familiar with purchasing goods made in China. The research employed a non-probability judgment sampling technique and used an electronic questionnaire to collect responses from 150 participants. Utilizing the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The findings indicate that Indonesian Consumer Ethnocentrism and Consumer Animosity did not negatively affect the willingness to buy Chinese products. Additionally, no mediating effect was observed through Foreign Product Judgment in these relationships. However, the research revealed Indonesian Consumer Ethnocentrism's significant and positive influence on Indonesian Consumer Animosity. Regarding managerial implications, this study recommends that domestic companies highlight local cultural values, while multinational corporations should consider localizing their products to enhance consumer familiarity.
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47

Chen, Dihan. "The conflict between left and right on the policy of immigration." Highlights in Business, Economics and Management 2 (November 6, 2022): 248–54. http://dx.doi.org/10.54097/hbem.v2i.2370.

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Right-wing populism, since the beginning of the twenty-first century, has had notable impact on politicizing migration and immigration in Western Europe. In contrast to economic concerns about immigration, the far right's ethnocentric, anti-immigration identity politics became more prevalent in the early 2000s. This study investigates the extent to which the far right's exploitation of multiculturalism and ethnocentrism in Western European party systems remains unrelated to economic conflict. In nine Western European nations, party competition is structured by a more recent multiculturalism-ethnocentrism dimension, and we examine how it interacts with the traditional left-right economic dimension. In 1999, the positions of political parties on multiculturalism and economics were largely distinct; however, by 2009, the two dimensions had become highly correlated, and by 2014, the correlation had grown even stronger. Both the de facto adoption of rightist economic policies by the extreme right and the mainstream right's growing ethnocentrism have contributed to this shift. Some claim that the far right is driving this realignment, and the policy implications are discussed.
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48

John, Anna V., and Malcolm P. Brady. "Consumer ethnocentrism and attitudes toward South African consumables in Mozambique." African Journal of Economic and Management Studies 2, no. 1 (April 12, 2011): 72–93. http://dx.doi.org/10.1108/20400701111110786.

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PurposeThe purpose of this paper is threefold: to validate the consumer ethnocentrism tendencies (CET) scale in Mozambique and to describe the profile of CET in that country; to describe the effects of consumer ethnocentrism through the moderator of product type; and to discuss implications of Mozambican consumer ethnocentrism and its effects and make recommendations for practitioners.Design/methodology/approachA questionnaire‐based survey was carried out to collect data from 448 consumers in Southern Mozambique. The data were analyzed by using exploratory factor analyses, confirmatory factor analyses and structural equation modelling.FindingsThe CET scale has satisfactory psychometric qualities and can be used as a two‐dimensional construct in Mozambique. Mozambican consumers were found to be moderately ethnocentric. Their ethnocentric tendencies underpinned negative attitudes toward South African consumables. The study demonstrates the moderating role of product type and concludes that importers of South African agricultural consumables into Mozambique are more susceptible to the effects of consumer ethnocentrism than are importers of processed goods.Research limitations/implicationsThe results cannot be generalized to countries and products which were not included into this study. The conclusions about the CET effects are valid only for the southern part of the country where the survey took place.Practical implicationsThe authors suggest that South African marketing managers should pay closer attention to the competitiveness of agricultural consumables in Mozambique. By contrast, processed consumables from South Africa represent a lower risk. As the employment issue plays a central role in Mozambican consumer ethnocentric tendencies, the national policy makers might incorporate it into the messages of buy‐local campaigns. In addition, the buy local campaigns should position growing national industry as a future large employer in the country. The national suppliers of agricultural consumables are at less risk. On the contrary, national producers of processed consumables are at a disadvantage because ethnocentricity does not result in strong support of these products. Advertising messages with patriotic appeals may be ineffective. Thus, instead of country of origin, other extrinsic cues (e.g. brand, package and price) may be used to enhance competitiveness on the national market.Social implicationsMozambican consumers are moderately ethnocentric. Consumer ethnocentricity and its effects in Mozambique are shaped by pragmatic motives originating from socio‐economic pressures such as the under‐development of the national production sector and high unemployment in the country.Originality/valueThe paper will be of interest to practitioners, e.g. foreign companies, exporters and Mozambican policy makers and producers. The findings suggest that foreign companies should not be overly cautious about selling their products in Mozambique because, being moderately ethnocentric, Mozambican consumers are open to purchasing foreign imports where there is good reason, for example, when locally made products are unavailable.
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49

Rüsen, Jörn. "UNIVERSAL HISTORY BEYOND ETHNOCENTRISM - PROBLEMS AND CHANCES." Revista Territórios e Fronteiras 14, no. 2 (February 10, 2022): 08–20. http://dx.doi.org/10.22228/rtf.v14i2.1154.

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Abstract: The paper starts with a short overview about the Western idea of universal history since the beginning of the modern era. This overview ends with a critique of this modern idea is being ethnocentric. The second part describes what ethnocentrism is about: an asymmetrical evaluation, a monocentric perspective and an origin-oriented teleology in forming meaning about the past as history. The third part discusses the possibility of overcoming this logic of ethnocentrism and to reach a balanced evaluation, to polycentric perspective and a future oriented reconstruction. At the end six consequences for avoiding and overcoming ethnocentrism in conceptualizing universal history were presented.Keywords: Universal history; Ethnocentrism; Polycentric perspective. Resumo: O artigo começa com uma breve visão geral sobre a ideia ocidental de história universal desde o início da era moderna. Esta visão geral termina com uma crítica a essa ideia moderna ser etnocêntrica. A segunda parte descreve o que é o etnocentrismo: uma avaliação assimétrica, uma perspectiva monocêntrica e uma teleologia orientada para a origem na formação de significado sobre o passado como história. A terceira parte discute a possibilidade de superar essa lógica do etnocentrismo e chegar a uma avaliação equilibrada, a uma perspectiva policêntrica e a uma reconstrução orientada para o futuro. No final, foram apresentadas seis consequências para evitar e superar o etnocentrismo na conceituação da história universal.Palavras-chave: História universal; Etnocentrismo; Perspectiva policêntrica.
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Hsu, Jane Lu, and Han-Peng Nien. "Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies." Journal of Consumer Behaviour 7, no. 6 (December 2008): 436–47. http://dx.doi.org/10.1002/cb.262.

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