Relevant bibliographies by topics / Evangelist marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Evangelist marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Evangelist marketing"

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Küçükibiş, Hüseyin Fatih, and Zühal Yurtsızoğlu. "Investigation of the Evangelism of Sport Team’s Attitudes of the High School Students." Journal of Education and Training Studies 7, no. 3S (March 19, 2019): 106. http://dx.doi.org/10.11114/jets.v7i3s.4154.

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Developments in the sports industry have increased rivalry, professional sports clubs have moved towards economic activities in order to maintain their existence and have started to act like a business. Understanding the tendencies of the sports club fans, where the sports clubs interact intensively, will play a key role in the development of the sport. The aim of this study was to determine the sports team evangelism attitudes of high school students and to examine the evangelist behaviours. The research group consists of a total of 376 students in high school in Sivas. A descriptive qualitative survey model was used in the study. In order to determine the demographic characteristics of the participants, the eight-item personal information form, and the 12-item Sport Team Evangelism Scale which were developed by Dwyer, Greenhalgh and LeCrom (2015) and adapted to Turkish by Yüksekbilgili (2017) were used. Frequency, percentage, mean and standard deviation values were used for data analysis. Normality tests of the data were performed and Mann Whitney U test and Kruskal Wallis H test were used to compare the variables that did not show normal distribution. According to the findings, it was observed that sport team evangelism levels differed statistically according to the participants' gender, the number of teams they went to, the frequencies of going to matches, the way they followed the matches, and the way to go away. It is seen that the level of evangelism of the sports team of the participants is moderate. Clubs are advised to develop marketing and marketing strategies for products and services, taking into account the profile and evangelist tendencies of the fans.
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Pornsrimate, Kanyawee, and Anon Khamwon. "How to convert Millennial consumers to brand evangelists through social media micro-influencers." Innovative Marketing 17, no. 2 (April 27, 2021): 18–32. http://dx.doi.org/10.21511/im.17(2).2021.03.

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Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons. Changes in the way Millennials think accompanied by an explosion of social media have led to an increased focus on social media influencer marketing in the company sector. To help establish a new marketing paradigm that accounts for these changes, this research aims to conceptualize and investigate the process of building consumer-brand relationships with Millennial consumers through social media micro-influencers. Findings based on structural equation modeling revealed that four core characteristics of social media micro-influencers (i.e., authenticity, the meaning of the influencer, specific content, and secret sharing) were a significant antecedent of brand engagement and brand love, which, in turn, mediated the pathway from social media micro-influencer characteristics to brand evangelism. Understanding what social media micro-influencers mean to Millennials offers the promise of improving brand evangelism through more precise market analysis and market strategy. In the discussion, the paper introduces a three-stage building method towards brand evangelism through social media micro-influencer, including: (1) the stage of selecting influencers; (2) the stage of constructing intense emotional responses to the brand (brand engagement and brand love); and ultimately (3) the stage of becoming a brand evangelist. Lastly, limitations and future directions were discussed.
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Dwyer, Brendan, Gregory P. Greenhalgh, and Carrie W. LeCrom. "Exploring Fan Behavior: Developing a Scale to Measure Sport eFANgelism." Journal of Sport Management 29, no. 6 (November 2015): 642–56. http://dx.doi.org/10.1123/jsm.2014-0201.

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Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. Pro-brand behaviors such as word-of-mouth promotion, recruitment of consumers, and disparagement of rivals are just a few of the many actions associated with brand evangelism. With highly impassioned and provocative fans, an opportunity exists to explore brand evangelism within the spectator sport context. The purpose of this study was to develop and validate a scale to measure sport team (brand) evangelism. Guided by Fournier’s (1998) brand extension of relationship theory and following Churchill’s (1979) eight-step method for developing marketing measures, two focus groups of fans were interviewed and an additional 450 sport fans were surveyed through two distinct data collections in an attempt to identify sport team evangelistic behaviors, and test a measure of such behaviors. The assessment of the instrument included two forms of reliability analysis and three modes of validity analysis as the scale was parsimoniously reduced from 88 initial behaviors to four factors and 14 items.
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Katz, Gary. "Operationalizing the progression from prospect to customer to evangelist: How marketing operations supports transparency and trust building in the New World of Web 2.0 — Interview with Gary Katz of Marketing Operations Partners." Journal of Digital Asset Management 4, no. 4 (August 20, 2008): 197–212. http://dx.doi.org/10.1057/dam.2008.27.

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Mishra, Mukesh Kumar, Ankit Kesharwani, and Vikas Gautam. "Examining the Relationship between Consumer Brand Relationships and Brand Evangelism." Australian Journal of Business and Management Research 6, no. 1 (May 3, 2021): 84–95. http://dx.doi.org/10.52283/nswrca.ajbmr.20210601a07.

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It is a well-known fact now that consumers falsify profound and meaningful relationships with particular brands and that such consumer brand relationships are expected to impact brand-related behavior of consumers. The study investigates the influence of three consumer-brand relational constructs - brand trust, brand affect and brand identification – and their effects on brand evangelism behavior, which was operationalized in the form of two supportive behaviors namely; purchase intentions and positive referrals. After assessing common method bias as well as reliability and validity estimates, structural equation modelling was employed with 458 sample data to test the study model fit and hypothesized relationships. The findings reveal that the consumer-brand relationship influences brand evangelism. All consumer-brand relational constructs (i.e., brand trust, brand affect and brand identification) influence brand evangelism positively in terms of purchase intention and brand referral. The study highlights the importance of brand evangelism in the marketing literature by establishing its causal relationships with the key brand attributes of brand affect, brand trust and brand evangelism. Implications of the results are deliberated with future scope for research.
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Gajzágó, Éva Judit. "K-Pop 4E, azaz a kreatív és kulturális ipari marketing-mix elemeinek bemutatása a dél-koreai popzenében (K-Popban) és filmsorozatoknál (K-drámáknál) használt marketing eszközök példáján keresztül." Multidiszciplináris kihívások, sokszínű válaszok, no. 1 (June 12, 2021): 108–34. http://dx.doi.org/10.33565/mksv.2021.01.05.

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Az elmúlt évtizedekben a kreatív és kulturális ipar szerepe felértékelődött, termékeinek és szolgáltatásainak kereslete növekedett. A cikkben ezen növekedés hátterét, illetve a növekedéshez hozzájáruló vállalati marketing eszközöket egy egyre népszerűbb szektor, a dél-koreai zenei- és filmipar példáján keresztül mutatja be a szerző. A 4E marketing-mix modelljét (Experience, Everyplace, Exchange, Evangelism) használva ismerteti azokat az eszközöket, amelyekkel a vállalatok befolyásolják az iparág termékeinek fogyasztását. A cikk második felében egy nemzetközi szekunder kutatás, valamint egy hazai, a koreai kultúra rajongói körében 2018-2019-ben elvégzett primer kutatás eredményeit összegezve a szektor fogyasztónak sajátosságai és preferenciai is bemutatásra kerülnek.
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Wang, Cheng Lu, Juhi Gahlot Sarkar, and Abhigyan Sarkar. "Hallowed be thy brand: measuring perceived brand sacredness." European Journal of Marketing 53, no. 4 (April 8, 2019): 733–57. http://dx.doi.org/10.1108/ejm-08-2017-0551.

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Purpose The purpose of this study is to capture the strength of consumer’s perceived brand sacredness. The authors developed and validated a measurement scale composed of three related dimensions: supremacy, mesmerization and communitas. Design/methodology/approach Six empirical studies were conducted to identify the brand sacredness construct domains, develop and validate the measurement and test the nomological network between brand sacredness and it antecedent and outcome variables. Findings Results from a series of studies provided robust supports for the scale structure and demarcated the construct domains from other consumer–brand relationship measures. Testing of nomological validity of the scale further showed that brand sacredness is influenced by brand love, emotional brand attachment and brand loyalty and, meanwhile, provides explanatory power to predict theoretically related outcome variables, including transcendent consumer experience, defense of brand, incorporation brand in extended-self, brand ritualism and brand evangelism. Research limitations/implications This study is based on cross-sectional survey data obtained from respondents belonging to well-established brand communities. A longitudinal study involving recent and emerging brand communities could provide an enhanced understanding of the evolution of brand sacredness with time, including brand sacralizaton process as well as possible de-sacralization process. Practical implications The study provides significant insights for brand managers to create an enduring brand and ascertain that consumers find their affiliations with the brand and make it the sacred core of their lives by fandom management through brand evangelism. Originality/value This study adds to the theory on consumer–brand relationship realm by delineating the domains of brand sacredness with its defining feature of extraordinary experience transcending an ordinary brand. It contributes to the existing body of branding and customer-based brand equity literature by incorporating the spiritual aspects of faith, passion and devotion into measuring the value of a brand.
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Auji, Hala. "Marketing Views of Modernity, Evangelism and Print Specialization in the American Mission Press Catalogs (1884–1896)." Middle East Journal of Culture and Communication 11, no. 3 (November 23, 2018): 316–54. http://dx.doi.org/10.1163/18739865-01103005.

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Abstract Taking up an analysis of the materiality of the American Mission Press (AMP) bilingual catalogs printed from 1884 to 1896 in Ottoman Beirut, in this article I identify these booklets as publications that circulated among broad networks of books, journals and newspapers during the period of the Arab nahda. By examining these catalogs in terms of the wider historical significance of their materiality, specifically their organization, layout, typography and illustrations, in this essay I show how these booklets promoted the AMP and its mission’s entangled messages in an increasingly competitive publishing industry. On the one hand, the catalogs highlighted the AMP’s ‘western’ qualifications and strove to engage local readers’ interests in ‘modern’ culture, science and technology. On the other hand, these works marketed the mission’s universalist evangelical views. Thus, in this study I show how such ephemeral publications, when studied for their dynamic content, make evident nineteenth-century Arabic print commerce at work and also illustrate early examples of nascent advertising practices.
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Adamski, Andrzej, Anna Jupowicz-Ginalska, and Iwona Leonowicz-Bukała. "Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach." Religions 11, no. 4 (April 16, 2020): 190. http://dx.doi.org/10.3390/rel11040190.

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This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study.
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Murshed, Nasr Abdulaziz. "How Social Media Changes Today’s Marketing Strategies." Volume 5 - 2020, Issue 9 - September 5, no. 9 (September 30, 2020): 725–36. http://dx.doi.org/10.38124/ijisrt20sep218.

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In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content
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Dissertations / Theses on the topic "Evangelist marketing"

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Štýs, Miroslav. "Evangelist Marketing of the CloverETL Software." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113964.

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The Evangelist Marketing of the CloverETL Software diploma thesis aims at proposing a new marketing strategy for an ETL tool - CloverETL. Theoretical part comprises chapters two and three. In chapter two, the thesis attempts to cover the ETL term, which - as a separate component of the Business Intelligence architecture - is not given much space in literature. Chapter three introduces evangelist marketing, explains its origins and best practices. Practical part involves introducing the Javlin, a.s. company and its CloverETL software product. After assessing the current marketing strategy, proposal of a new strategy follows. The new strategy is built on evangelist marketing pillars. Finally, benefits of the new approach are discussed looking at stats and data - mostly Google Analytics outputs.
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Durant, Richard L. "Every student every year the use of media to increase evangelism in campus ministry /." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.

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Baughcum, Jimmy D. "Developing a marketing plan for Oakland Baptist Church of McDonough, Georgia." Theological Research Exchange Network (TREN), 1999. http://www.tren.com.

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Eggert, Russell W. "A plan to encourage church growth at Marlton Assembly of God, Marlton, New Jersey, through the use of church marketing and revivalism." Theological Research Exchange Network (TREN), 1997. http://www.tren.com.

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Roscoe, Barnes III. "F F Bosworth : a historical analysis of the influential factors in his life and ministry." Thesis, University of Pretoria, 2009. http://hdl.handle.net/2263/26869.

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The purpose of this study is to explore the life history of Fred Francis Bosworth (1877-1958) and critically analyze the influential factors that may have contributed to his success as a famous healing evangelist. It seeks to answer the question, “How did he develop from a small-town farm boy into a famous healing evangelist and Pentecostal pioneer?” Using the historical case study method as the research design, the study employs a variant of Social Cognitive Career Theory (SCCT), which suggests that a person's career choice can be determined by his or her self-efficacy beliefs and expected outcomes. Self-efficacy comes from past performances, various learning, social support and one's reaction to barriers. The aim of the study is to determine how Bosworth's childhood and adolescent experiences, as well as his secular experiences in the business world, may have prepared him for his career as a healing evangelist. By showing how a person's early years can impact his or her future, this research will allow the church to know more about the role of early, natural experiences (including skills and environment), in determining God's will for a person's life and ministry. Although Bosworth, author of Christ the Healer (1948), is widely known for his teachings on divine healing, there is little known about his life history. This study is the first to offer a critical analysis of his entire life and ministry; it is also the first study to use the concepts of SCCT to show how his adulthood success may have been influenced by the experiences of his childhood and youth. This study argues that several factors played a critical role in Bosworth’s development. In addition to music and his secular work as a businessman, these factors include his crises, strong Christian women, healings in answer to prayer, and his work in foreign missions. Although Bosworth and others have attributed his success primarily to his Pentecostal experience, this study contends that his childhood, secular and business experiences played a more important role than has been reported in the literature. Furthermore, this study shows that Bosworth’s path to success can be understood through the elements of SCCT. Through SCCT, one can see how Bosworth developed an interest in the healing ministry, how he chose to pursue the ministry as a career, and how he performed and set goals as an evangelist.
Thesis (PhD)--University of Pretoria, 2009.
Church History and Church Policy
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Books on the topic "Evangelist marketing"

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Televangelism: The marketing of popular religion. Carbondale: Southern Illinois University Press, 1987.

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Jésus lave plus blanc, ou, Comment l'Église a inventé le marketing. [Montréal]: Boréal, 2006.

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Kawasaki, Guy. Selling the dream: How to promote your product, company, or ideas, and make a difference using everyday evangelism. New York, N.Y: HarperBusiness, 1992.

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Kawasaki, Guy. Selling the dream: How to promote your product, company, or ideas, and make a difference, using everyday evangelism. New York, N.Y: HarperCollins, 1991.

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The (magic) kingdom of God: Christianity and global culture industries. Boulder, Colo: Westview Press, 1997.

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Evangelist Marketing What Apple Amazon And Netflix Understand About Their Customers That Your Company Probably Doesnt. Benbella Books, 2012.

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Fall (Church Evangelism/Marketing Program). B&H Publishing Group, 2006.

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Spring (Church Evangelism/Marketing Program). B&H Publishing Group, 2006.

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Winter (Church Evangelism/Marketing Program). B&H Publishing Group, 2006.

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Spring (Church Evangelism/Marketing Program). B&H Publishing Group, 2006.

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Book chapters on the topic "Evangelist marketing"

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Becerra, Enrique, and Vishag Badrinarayanan. "Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract." In Enlightened Marketing in Challenging Times, 533–34. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_186.

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De la Pena, Alicia S. "Just a Group of Oil Ladies." In Handbook of Research on the Impact of Fandom in Society and Consumerism, 127–48. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1048-3.ch007.

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Based on a qualitative study, this chapter explores the characteristics, rituals and behaviors of the devotees of Young Living, a well-known brand of essential oils (EO). The analysis reveals five different segments: novices (first time users of EO), alchemists (innovators who discover and share new uses for the EO), alphas (passionate leaders), purists (extreme users of EO, interested in using only natural products), and evangelists (fervent devotees and promoters of the EO brand). According to alphas and evangelists, EO possess some mysticism and power; therefore, there is the need to guide and educate novices while they learn and adopt new practices, religious-like rituals and norms. At the same time this guiding and education becomes a powerful viral marketing tool that enhances the value of the EO brand. Finally, the analysis shows how social media enables EO fans to connect with each other to exchange their knowledge, passion and devotion for the brand.
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"Blogs: Tapping Millions of Evangelists to Tell Your Story." In The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 78–98. Hoboken, New Jersey: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119172499.ch05.

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Duffy, Brooke Erin. "“And Now, a Word from Our Sponsor”: Attracting Advertisers, Building Brands, Leveraging (Free) Labor." In (Not) Getting Paid to Do What You Love. Yale University Press, 2017. http://dx.doi.org/10.12987/yale/9780300218176.003.0005.

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This chapter argues that social media economies are unfolding in ways that are highly uneven, favoring particular subjectivities of race, class, and body aesthetics. In particular, the chapter considers activities that might be defined as word-of-mouth marketing or—to use a more voguish term—“brand evangelism”: sharing products and messages within one's networked communities. And it's no small wonder that contemporary marketers seek to incorporate social media producers into their promotional arsenals: their built-in audience furnishes social capital and enables companies to leverage ostensibly “authentic” or “organic” brand communication. However, the picture that emerges is one where existing social hierarchies are exacerbated both inside and outside these branded worlds.
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Collins, Nathalie, and Jamie Murphy. "Segmenting Fan Communities." In Advances in Marketing, Customer Relationship Management, and E-Services, 1–17. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3220-0.ch001.

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Extending decades of marketing and psychological research, industry and academic circles attempt to label brand community behaviours, borrowing analogies from subcultures such as religion (evangelists), slang (mavens, haters), technology and science fiction (fanboys), and other sciences (alpha, opinion leaders). Although sometimes used as generic terms, upon examination via an integrative literature review, these and other such commonly used fandom and brand community member labels, can define the spectrum of brand fandom in a specific way—through narrative, metaphor and cross-cultural labelling. Such labelling is happening already; this chapter parses out the meaning of one label from another into a proposed folk taxonomy, or classification system developed by those steeped in the culture. This segmentation enables theoretical research into specific fan types and possible opinion leaders, along with industry recommendations for approaching each segment based on the behavioural characteristic inherent in both the historic and common usage of the word.
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Neumann, David J. "The Creation of a Yogi Guru Persona." In Finding God through Yoga, 107–55. University of North Carolina Press, 2019. http://dx.doi.org/10.5149/northcarolina/9781469648637.003.0004.

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In this chapter, Yogananda’s ministry is evaluated through the lens of modern consumer religion, mass marketing, and religious branding. The early portion investigates the religious products he touted, most centrally, his systematic, practical method for God-realization through yoga—in the innovative form of a correspondence course. Yogananda’s instruction inculcated a larger Hindu worldview, not just a set of meditative techniques. His East-West magazine was a promotional tool designed to highlight his brand’s distinctiveness. The chapter also explores the way the yogi, like evangelists of the time, promoted his message to a modern American audience saturated in savvy advertising and modern products. The final section considers the hazards of the religious market, including negative press attention and several lawsuits that threatened his brand image as well as his solvency just as the Depression arrived.
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