Relevant bibliographies by topics / Event-based marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Event-based marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Event-based marketing"

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De Caigny, Arno, Kristof Coussement, Steven Hoornaert, and Matthijs Meire. "Life event-based marketing using AI." Journal of Business Research 193 (April 2025): 115349. https://doi.org/10.1016/j.jbusres.2025.115349.

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Setiawan, Romi, Dermawan Wibisono, and Mustika Sufiati Purwanegara. "Defining Event Marketing as Engagement-Driven Marketing Communication." Gadjah Mada International Journal of Business 24, no. 2 (2022): 151. http://dx.doi.org/10.22146/gamaijb.63788.

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Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or the purchase intention beyond the entertainment value. In addition, event marketing now focuses on gaining purchase and visit intentions. When a company focuses on engagement, it causes an increased usage desire and longer customer lifetime value. However, as a consequence of such communications, research into the engagement effect of an event
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Mahendran, S., and M. Renuga. "A STUDY ON CONSUMERS ATTITUDE ON EVENT BASED MARKETING IN COIMBATORE CITY." International Journal of Advanced Research 10, no. 01 (2022): 610–13. http://dx.doi.org/10.21474/ijar01/14080.

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In world, event based marketing has been changing the consumers attitude through more variety of products and services to the people with cost effective environment. These are factors influencing to purchase the products on event-based marketing place with more excitement. The consumers have been visiting the events for more availability of products and it provides more opportunities to humans. This article focuses the consumers attitude on event-based marketing in Coimbatore city. Structured questionnaire have represented to collect the consumers responses. For analysis, the researcher utiliz
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Adinata, Patrick Vivid, Brigita N. Cahyaningrum, Betchy Y. Margaretha, and Nicko Kornelius Putra. "Peran Event Marketing, Sosial Media Marketing, dan Content Marketing Terhadap Minat Beli." BIP's JURNAL BISNIS PERSPEKTIF 17, no. 1 (2025): 80–92. https://doi.org/10.37477/bip.v17i1.694.

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ABSTRACT The apparel industry in Yogyakarta has experienced rapid growth, leading to intensified competition in the market. This study investigates the influence of event marketing, social media marketing, and content marketing on consumer purchase intention for CRSL Store, both collectively and individually. CRSL Store, a leading local brand in Yogyakarta, uses various development strategies to maintain consumer interest, including organizing music events (CRSL Concert), leveraging social media platforms (Instagram and Tik-Tok), and implementing content-based marketing initiatives. This study
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Nufer, Gerd. "Event Marketing and Attitude Changes." Journal of International Business Research and Marketing 1, no. 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.

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The most important objective of event marketing is to improve the image of a brand or a company. The paper presents an image transfer model for event marketing. Based on current research, an image transfer model for event marketing is developed and the conditions required for an image transfer to take place from an event to a brand or a company are explained. Depending on which conditions are met, there are different consequences with regard to the image transfer from the event to the brand or company that are structured and characterized in detail. The image transfer model is developed agains
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Wang, Ying, and Xin Jin. "Event-Based Destination Marketing: The Role of Mega-Events." Event Management 23, no. 1 (2019): 109–18. http://dx.doi.org/10.3727/152599518x15378845225384.

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Wu, Jiatong, Jun Zhang, and Jing Qiao. "Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data." Security and Communication Networks 2022 (May 27, 2022): 1–9. http://dx.doi.org/10.1155/2022/7660071.

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To address the issues of low-data integration accuracy and efficiency, as well as a lack of data integration impact, an adaptive data integration algorithm for sports event network marketing data based on big data is presented. The fundamental theory of tensor is researched by examining the notion and features of big data and by using the associated technologies of the big data framework. Collect network-marketing data from a variety of sporting events and feed it to a big data platform. Combined with MapReduce parallelization mode, tensor represents the online marketing data of sports events
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Mialeshko, A. Yu, D. N. Verzhykovskyi, and E. A. Lementueva. "Application of event–management and digital marketing tools in the management and efficiency improvement of projects in the construction industry." Entrepreneur’s Guide 18, no. 2 (2025): 83–92. https://doi.org/10.24182/2073-9885-2025-18-2-83-92.

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This study attempts to identify the specific features of using event–management and digital marketing tools in the management and efficiency enhancement of projects in the construction industry. These features are based on the integration of functions and the joint organization of project management processes in construction, supported by the influence of these tools. It is noted that event–management and digital marketing offer managers additional opportunities and practical tools for improving approaches to event organization and project management at various stages of the project life cycle
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Mohan, Leon. "IMAGE INFLUENCE BASED ON HALLMARK EVENT." International Journal of Research -GRANTHAALAYAH 8, no. 9 (2020): 296–304. http://dx.doi.org/10.29121/granthaalayah.v8.i9.2020.1199.

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Despite Tampa's growing popularity as a travel destination and solid economy, Tampa's image as a vacation preference continues to evolve. This exploration examines the influence of Tampa’s Annual Gasparilla event on guest preference of a destination, contrasting first-time and revisit guests' discernments, as well as the individuals who explicitly came to see Gasparilla, or for different purposes. A directed questionnaire was utilized in gathering information from 158 respondents, enabling a pre and post examination of how visiting recurrence and reason for visit (Gasparilla or not) affected p
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Maharani Dewi, Annisya, and Dimas Satrio Wijaksono. "Perancangan Manajemen Acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power Of AI” di Telkom Corpu Tahun 2023." Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) 8, no. 4 (2024): 1034–41. http://dx.doi.org/10.35870/jtik.v8i4.2532.

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Event management plays an important role in the success of an event and should be implemented during its execution, especially for important events such as corporate events. This research was conducted to implement the event management design for the Expert Insight Special Episode Marketing Talks "Unlocking Marketing Potential: The Power of AI" at Telkom CorpU, a company that regularly organizes online webinar series. This research successfully attracted 306 participants, with 62.3% of 151 participants stating that they were very satisfied and 37.1% satisfied with this event. Additionally, 58%
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Dissertations / Theses on the topic "Event-based marketing"

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Федірко, В. В. "Порівняльний аналіз основних стратегій та концепцій банку в рамках клієнтоорієнтованого маркетингового підходу". Thesis, Українська академія банківської справи Національного банку України, 2007. http://essuir.sumdu.edu.ua/handle/123456789/58836.

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Автором досліджено сутність основних стратегій та концепцій у рамках клієнтоорієнтованого маркетингового підходу, зокрема концепцію “оцінки клієнта під кутом в 360°”, концепцію подієвого маркетингу, концепцію управління досвідом<br>Basic strategies and concepts within the relationship marketing approach, including customer view concept, event-based marketing and experience management are investigated by the author
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Books on the topic "Event-based marketing"

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Johnson, Phillip. Ambush Marketing and Brand Protection. 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.001.0001.

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Abstract This book examines ambush marketing by defining it as any attempt to create an unauthorised or false association with an event, thereby infringing the contractual rights of official sponsors. It analyses traditional intellectual property rights—trade marks, copyright, and designs—as they apply to sporting events in the United Kingdom and European Union. The book scrutinises event-specific legislation, including the Olympic and Commonwealth Games frameworks, and incorporates recent reforms such as the Birmingham Commonwealth Games Act 2020. It considers intrusion-based controls against
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Brown, Stacy. Revolutionize Youth Book Clubs. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9798216182696.

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Learn to facilitate modern book clubs devoted to elevating the reading experience through active engagement, resulting in long-term commitment to book club events. How do you get the kids in your library to read? The benefits of reading are plentiful, especially for youth – it improves vocabulary, helps them become more empathetic and inclusive, and expands exposure to academic opportunities. In an age of digital distractions, book clubs can be a catalyst for encouraging youth to prioritize reading. These tried and tested strategies help even reluctant readers develop a love of reading through
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Book chapters on the topic "Event-based marketing"

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Hulubei (Georgescu), Amalia, and Silvia Avasilcai. "Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public." In Marketing and Smart Technologies. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-1564-4_16.

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Deng, Junlin. "The E-sports event marketing strategies based on the marketing mix theory of 4Vs." In Exploring the Financial Landscape in the Digital Age. CRC Press, 2024. http://dx.doi.org/10.1201/9781003508816-6.

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Gkarane, Sofia, and Chris A. Vassiliadis. "Small Scale Event Product Analysis Based on Conjoint Analysis Results: The Case of Yedi Kule Conquest Monuments Run." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_16.

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Palmonari, Matteo, Michele Ciavotta, Flavio De Paoli, Aljaž Košmerlj, and Nikolay Nikolov. "EW-Shopp Project: Supporting Event and Weather-Based Data Analytics and Marketing Along the Shopper Journey." In Communications in Computer and Information Science. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-63161-1_16.

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Steinþórsson, Runólfur Smári, and Hjörný Snorradóttir. "Strategic management of horse-related events: the case of the National Championships of the Icelandic horse (Landsmót) 1998-2008." In Humans, horses and events management. CABI, 2021. http://dx.doi.org/10.1079/9781789242751.0048.

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Abstract Horse-related events have been popular in Iceland for many decades, as well as in other countries. Such events attract many people that are both enthusiastic about and involved in horse-related activities. The biggest horse event in Iceland since 1950 has been the National Championships of the Icelandic Horse - Landsmót - which enables the owners of the best horses in Iceland to come together and compete in various categories. Landsmót is organized by the Icelandic Equestrian Association (Landssamband hestamannafélaga [National Association of Equestrian Associations], referred to as L
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"Venue-Based Employment for Event Professionals." In Employability and Skills Development in the Sports, Events, and Hospitality Industry. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-7781-3.ch006.

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This chapter focuses on the commercial employment available in a range of event venues to include hospitality providers, academic institutions, purpose-built conference and exhibition centres, sporting venues, and unique buildings. The chapter reviews the hard and soft skills required to work in three key areas: venue marketing, sales, and operations. Additionally, the chapter explores some of the specific venue-based roles such as a wedding planner or conference coordinator as well as the complex and responsible role of the venue's duty manager. The chapter includes a review of how degrees ca
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Celuch, Krzysztof. "Managing the Selling and Marketing of the Destination." In The Business and Management of Convention and Visitor Bureaus. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/9781911396796-4377.

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Managing a destination as an event venue and conducting marketing activities building its position in this area constitutes the main part of the realisation of a convention bureau mission. Concentrating on the meetings industry requires, above all, direct sales – these are activities based on relations and real time contact. It would seem that the specificity of the meetings industry requires operations only in the B2B sector, but in fact convention bureaus usually undertake activities addressed at consumers, event participants, as the target recipients. Thus, a success-oriented convention bur
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Joy, Julian, Sumesh Singh Dadwal, and Philiph A. Pryce. "Innovative Trends in Technology for Marketing of Events." In Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0131-3.ch018.

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Technology is playing a pivotal role in shaping the operations and marketing and events industry. The modern event manager has understood that the event success or failure may depend on the technology used or the lack of it. An event is a set of activities with specific purpose goals and needs of the attendees. An event can be defined as an organised occasion, it provides some lived experience and meaning. The technology has the potential to be used at each stage of the consumers' experience of events. The chapter has taken a resource-based view and analysed how technology can be a tool for op
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Johnson, Phillip. "Passing off, Copyright, and Designs and Related Rights." In Ambush Marketing and Brand Protection, 2nd ed. Oxford University PressOxford, 2011. https://doi.org/10.1093/9780199696451.003.0006.

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Abstract This chapter examines legal tools available to major event organisers to prevent ambush marketing beyond trade mark law. It begins with passing off, identifying goodwill, misrepresentation, and damage as essential elements, and shows how customer confusion underpins liability. The chapter explores how copyright protects logos, music, and event footage, and how infringement occurs through copying, distribution, or communication to the public. It analyses design rights, showing how they supplement other protections, especially when organisers reproduce artistic works commercially. Final
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Liudmyla, Bovsh A., Kamel Mouloudj, Alla M. Rasulova, and Tеtiana Mykhaylivna Tkachuk. "Viral Content in Event Management of Hospitality and Socio-Cultural Activities." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-2272-7.ch012.

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This chapter examines the determinants of the formation of viral content in the event management of hospitality entities and socio-cultural activities. The methodology covers the assessment of the popularity and potential impact of social networks on marketing and practical opportunities of hospitality entities and socio-cultural activities. The modeling method was applied to create a reference model of the credibility strategy of impression marketing. In the process of forming authenticity and emotional involvement of customers, the technological road map method, which is based on brand marke
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Conference papers on the topic "Event-based marketing"

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Sabbani, Anas, and Anass El Haddadi. "Business Matching for Event Management and Marketing in Mass Based on Predictive Algorithms." In 2019 15th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS). IEEE, 2019. http://dx.doi.org/10.1109/sitis.2019.00102.

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Alwis, Tilshi, and Punsisi Pemarathna. "Special Event Item Prediction System for Retails – Using Neural Network Approach." In The SLIIT International Conference on Engineering and Technology 2022. Faculty of Engineering, SLIIT, 2022. http://dx.doi.org/10.54389/bbly6340.

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Selling and buying is the general process marketing field follows. Nowadays marketing field bonded with the modern technology, and it highly effected to field expandability. Marketing become fruitful when it achieves its key points which are called sales and profit. Mostly people are move to the retails because all the essentials and other things can buy from one place. There are many technological concepts involve with marketing field as an enhancement. Prediction processes, data analysis, item designing and profit calculation are some representatives for those concepts. This study is a predi
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Chen, Xin, Alex Reibman, and Sanjay Arora. "Sequential Recommendation Model for Next Purchase Prediction." In 5th International Conference on Machine Learning & Applications. Academy & Industry Research Collaboration, 2023. http://dx.doi.org/10.5121/csit.2023.131013.

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Timeliness and contextual accuracy of recommendations are increasingly important when delivering contemporary digital marketing experiences. Conventional recommender systems (RS) suggest relevant but time-invariant items to users by accounting for their past purchases. These recommendations only map to customers’ general preferences rather than a customer’s specific needs immediately preceding a purchase. In contrast, RSs that consider the order of transactions, purchases, or experiences to measure evolving preferences can offer more salient and effective recommendations to customers: Sequenti
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Kamada, Kouki, Anna Endo, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Analysis of How Impressions are Fixed After One Week of Listening to Music Using Subjective Evaluation and Brain Activity Measurement." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001763.

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In advertising and marketing, information is often repeatedly presented to consumers to increase their interest and sensitivity. This method is based on what is known in psychology as the ‘mere exposure effect’. In contrast, there is a growing interest in "neuromarketing," the application of brain science ideas to marketing, and the relationship between various psychological effects and brain activity in marketing. Brain measurements have also been used to study the mere exposure effect.However, although there have been various neuroscientific studies and verifications of the mere exposure eff
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Ichim, Alexandru-Mihăiță, and Andrei Dorian Panduru. "Who Is More Rational During a Crisis Situation: Men Who Do Not Spend Their Money or Women Who Think About the Future?" In 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/005.

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The COVID-19 pandemic was one of the most important events in entire world history. This event changed and influenced human lives forever. The changes in human behavior were so relevant when the pandemic started. Furthermore, due to the recorded data and our personal experiences, research on this subject can serve as an instrument to reduce and minimize the impact of future health crises. We need to analyze, study, and draw significant conclusions to understand as much as possible how consumers reacted in order to avoid such situations in the future. In this article, I analyze data obtained fr
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Sherovska, Gjorgjina. "Sports-Related Nutrition Marketing and Its Performance Impact on Athletes in the Republic of North Macedonia." In 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.171.

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Nutrition is increasingly recognized as a key component of opti­mal sporting performance, with both the science and practice of sports nu­trition developing rapidly. The sports nutrition market has witnessed robust growth in the past few years; it is gaining pace due to the increase in health awareness among the population, new product development, the rapid in­crease in urbanization, and growth in a number of sales outlets, health clubs, fitness centers and gyms. Athletes use a range of nutritional and diet strat­egies to improve sports performance. Nutrition plans need to be personal­ized to
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Mina Padula, Heloisa, and Maria Cristina da Silva Schicchi. "AS FEIRAS LIVRES COMO LUGARES DE MEMÓRIA. Estudo de caso da cidade de Rio Claro - SP." In Seminario Internacional de Investigación en Urbanismo. Universitat Politècnica de Catalunya, Grup de Recerca en Urbanisme, 2024. http://dx.doi.org/10.5821/siiu.12767.

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The research seeks to understand the conditions of street markets in the interior of the state of São Paulo, in particular, based on the study of three Streets Markets that regularly take place in the municipality of Rio Claro and are located in the Metropolitan Region of Piracicaba. A conceptual discussion is proposed on the nature and role of street commerce in the daily life of the inhabitants, as places of memory and identity. It is proposed to study them in different temporalities, as a manifestation of a tradition of certain work and production relations that bring together the rural and
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Reports on the topic "Event-based marketing"

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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme
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