Dissertations / Theses: 'Event companies'

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Marcone, Benoit, and Vuibert Pau Riera. "Event promotion: a key success factor for companies?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-13889.

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Purpose: The purpose of this thesis is to explain why companies in France use the event promotion. Method: In this part we explain how we are going to collect our information. On one hand we collect secondary data from books and internet websites to have an overview of the event promotion market and on the other we collect primary data through three written interviews sent to an event promotion agency’s CEO, one project manager of the same company, and an executive assistant, who works in a company which uses event promotion agencies to set its events up. We also explain why we choose this method, these persons and the kind of questions we ask. Theoretical framework: In this chapter we explain all the important terms necessary to well understand the topic we chose by defining some specific concepts. Indeed, we talk in a first time about communication in a general way and then more specifically about event promotion, its definition, types and aims. We also in this part explain others concepts such as the loyalty. Conclusion: We present the answer of our purpose. Companies use event promotion for mostly three reasons that are to get a good corporate image, be well known and also to federate and motivate its work forces. We go a little further in this part talking about event promotion agencies and their competitive advantages, especially the customers’ loyalty, to stay competitive on the market. Finally, we talk also about the limits of our study.

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Edlund, Malin, and Henny Gerdin. "Event Marketing and Recruitment : A qualitative study of What Companies in Northern Sweden Think About Event Marketing and Recruitment." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-36523.

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Saitovic, Maja, Valdete Saliji, and Carine Enow. "Activity Based Costing : Is it applicable in an event organising firm?" Thesis, Jönköping University, Jönköping International Business School, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-732.

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Companies need different information about their operations, so that they can make better decisions and be more effective in the business world. One way to obtain that information is through looking at how costs are assigned to different cost objects, such as products or services. Of special interest is the allocation of indirect costs, because if these costs make up an important part of an organisation, then grasping them will help the firm be more competitive and respond better to customers and their needs.

One method of allocating indirect costs is called activity based costing, or ABC, and it looks upon what activities that are being performed by a company, how much they cost based on resource usage, what drives the costs, and most importantly, it assigns these ex-penses to products/services.

The aim of this thesis has been to investigate whether the ABC method can be applied in an event organising company. In order to reach the purpose we have used the example of Elmia AB, an event and trade show organiser situated in Jönköping, Sweden. The focus of our investigation was exhibition stands used in trade shows.

We have come to the conclusion that activity based costing is applicable when it comes to event organisers in the sense that it is possible to identify major activities and depict re-sources. However, problems emerge when trying to estimate costs of resources because it is hard to know in advance what customers want, and therefore one cannot clearly distin-guish or set fixed and variable costs, nor can one easily cope with problems of unused ca-pacity, that is resources that are supplied but not used. This is especially the case with cus-tomised exhibition stands. The process is somewhat easier when it comes to standardised offerings, because they are less complicated since they are already set and cannot be much altered by the customers. Furthermore, cost drivers can be applied in this setting, at least theoretically because they provide help in determining what processes the customers might find important. On the other hand, they might be rather difficult to measure. Finally, the actual assigning of costs to cost objects is hard, because for the complex solutions, one cannot easily find common activities across different stands, but this can be easier to do when exhibition stand pack-ages are standardised and demand is better traceable.

We have based our results on one company as a generalisation of event organisers as a whole, and we can argue that the example that we have chosen can be a good representa-tive of this particular branch of the service industry, because it shows how important indi-rect costs are to this dynamic business and also it reveals the importance of customers and their role when applying activity based costing to the environment. However, in order to have a complete conclusion with respect to our aim, more research is needed in other event and trade show organising firms because there are company specific situations in terms of size, structure, culture, etc, of a company that makes ABC a special case that changes ac-cording to different objectives of different users.

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Celczynska, Dorota. "Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392.

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Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build brand awareness, image, customers’ and employees’ loyalty, and generate higher revenues. However, previous research has shown that the potential of sports sponsorship is still not sufficiently used in Poland. Companies in this country lack knowledge and awareness about the sponsorship of sporting events.The purpose of this study is to analyze differences and similarities between companies' sponsorship processes that sponsor local, national, and international sporting events in Poland. It includes exploring sponsorship promotional activities, objectives, selection criteria, as well as decision-making procedures followed by businesses in the sponsorship exchange process.A qualitative comparative study consisting of 19 interviews with representatives sponsoring sporting events in Poland was used.The results revealed that sponsorship processes vary depending on the level of the sponsored sports event. As the level increases from local to national or international, companies adopt more profit-oriented goals and decisions. Whereas companies sponsoring local sporting events often based their choices on emotions and sympathy to sports disciplines or event organizers. Furthermore, the results also suggested that there is a significant difference between the decision-making procedures of companies involved in sponsoring different levels of sporting events. As the event level rises, it becomes more complex, considered, and longer.In summary, the study shows that companies in Poland recognize event sponsorship as an efficient way to create brand and product image. Although the study also discovers that the role of event sponsorship as a communication tool to achieve commercial goals is not seen by some corporations as a key aspect of strategy.

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Marmbrandt, Malin, and Laura Dolge. "Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-16084.

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Date: May 30, 2012 University: Mälardalen University, Sweden Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: Creating Brand Awareness Through Event Marketing The Off-Field Competition of Sportswear Companies in the Olympics Authors: Laura Dolge and Malin Marmbrandt Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement. Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events? Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities? Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement? Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. Conclusion: The main differences between the official and the non-official sponsor´s marketing campaigns are that the official sponsor has the advantage of using the event’s logo in its campaigns, and is able to advertise during the event. Whilst, there are many rules that restricts the non-official company´s campaigns. Regardless, non-official sponsors are still able to associate themselves with the event by using creative viral marketing campaigns and endorsing athletes, thus create brand awareness by so called ambush marketing.

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Engert, Carl-Johan. "Insider Trading : A study of insider trading when companies report loss announcements." Thesis, Jönköping University, JIBS, Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-265.

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Föreliggande uppsats undersöker om det har funnits någon indikation av insiderhandel för tio utvalda företag på Stockholmsbörsen under andra halvan av 2004 när dessa företag presenterar vinstvarningar. Uppsatsen beskriver huvuddragen av den Svenska insider-lagstiftning, och framlägger argument för en effektiv lagstiftning både från ett ekonomiskt och också från ett juridiskt perspektiv.

De tio företagen har analyserats under en trettio dagars period. Slutsatsen är att det har förekommit indikationer på insiderhandel i två företag under perioden fram till vinstvarningen.

Denna uppsats presenterades och försvarades våren 2005 vid Internationella Handelshögskolan i Jönköping.

This thesis analyzes if there has been any indication of insider trading for ten selected-companies on the Stockholm Stock Exchange during the second half of 2004 when these companies have reported loss announcements. It outlines the Swedish insider leg-islation, and put forward arguments for an effective insider legislation from an eco-nomic and legal perspective.

The ten companies have been analyzed during a thirty days period. The conclusion is that there is signs of insider trading in two companies during the period prior to the loss announcement date.

This thesis was presented and defended in the spring of 2005 at Jönköping International Business School.

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Andersson, Niklas. "Estimating Companies’ Survival in Financial Crisis : Using the Cox Proportional Hazards Model." Thesis, Uppsala universitet, Statistiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-225982.

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This master thesis is aimed towards answering the question What is the contribution from a company’s sector with regards to its survival of a financial crisis? with the sub question Can we use survival analysis on financial data to answer this?. Thus survival analysis is used to answer our main question which is seldom used on financial data. This is interesting since it will study how well survival analysis can be used on financial data at the same time as it will evaluate if all companies experiences a financial crisis in the same way. The dataset consists of all companies traded on the Swedish stock market during 2008. The results show that the survival method is very suitable the data that is used. The sector a company operated in has a significant effect. However the power is to low too give any indication of specific differences between the different sectors. Further on it is found that the group of smallest companies had much better survival than larger companies.

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Nikitina, Irina, and Daniel Girys. "Skomakarens barn : studie om relationsmarknadsföring inom eventbranschen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19235.

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Eventföretagen har en positiv inställning till relationsmarknadsföring och tycker att de använder sig av den. De marknadsför sig på ett ungefär likadant sätt genom de kanaler som är skilda från kanaler som används vid transaktionsmarknadsföring. Det som kännetecknar implementeringen av relationsmarknadsföring är företagets attityd till relationer med sina kunder och samarbetspartners samt förståelsen av vilken roll kommunikation och interaktion spelar i deras arbete.

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Absillis, Eline. "How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?" Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-192320.

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Marketers have come to realise that an abundance of potential customers can be reached through Facebook advertising. Although a new player, Instagram is quickly catching up to Facebook’s success with its native ads. Despite this, there is a scarcity in the amount of academic literature that explores the use of them. This thesis aims to rectify that, by contributing to the academic discourse surrounding Instagram ads. Shownight, a live event promotion company, had yet to run ads on Instagram. Using split-testing, this thesis was aimed to figure out which ad features generated the highest click-through-rates. The tests were carried out through Facebook’s ad manager. Although a unique platform, functioning with both drawbacks and benefits, it provided this study with an efficient tool to split-test ads. The results from this study demonstrated Instagram to be a suitable platform on which to advertise live events. Furthermore, the findings revealed targeting through lookalikes as well as behaviour, results in the highest click-through-rate. Moreover, using a video with 4 hashtags for lookalikes targeting, and an image with up to 3 hashtags for behaviour targeting, were the best ad set combinations. A call-to-action, portraying some degree of urgency, should also be employed within the caption. Nevertheless, this study has its limitations. Including being restricted demographically, as well as being confined to Shownight’s target audience, and advertising content. Furthermore, Facebook’s ad manager poses its own limitations as a split-testing platform, in terms of even audience distribution.
Marknadsförare har insett att ett överflöd av potentiella kunder kan nås via Facebook-reklam. Även om Instagram är ett förhållandevis nytt företag kommer det snabbt ikapp Facebooks framgång med sina integrerade annonser. Trots detta finns det en brist i mängden akademisk litteratur som undersöker användningen av dem. Denna avhandling syftar till att förbättra detta genom att bidra till den akademiska diskursen kring Instagram-annonser. Shownight, ett PR-företag för live-events, hade ännu inte annonserat på Instagram. Med hjälp av så kallad split-testing hade denna avhandling som syfte att ta reda på vilka annonsfunktioner som genererar högst klickfrekvens. Testerna genomfördes genom Facebooks ad manager, och även om det är ett unikt verktyg med både fördelar och nackdelar var det effektivt för split-test-annonser i den här studien. Resultaten från denna studie visade att Instagram är en lämplig plattform för att göra reklam för live-evenemang på. Resultaten visade att inriktning på lookalikes samt behaviour resulterar i högst klickfrekvens. Video med fyra hashtags med inriktning på lookalikes, och bild med upp till tre hashtags för behaviour var de bästa annonskombinationerna. Annonserna bör även ha någon form av call-to-action. Studien är begränsad demografiskt och till Shownights publik och reklaminnehåll. Även Facebooks ad manager har begränsningar som en split-testing-platform när det gäller att annonsera jämnt över den givna publiken

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Hubert, Arthur. "Increasing efficiency of sport’s event companies by implementing lean management & lean thinking across the processes defined by the SCOR model: : OC Sport, a case of Sport Event Business Company." Thesis, KTH, Industriell produktion, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-159079.

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Lean is known as a philosophy, which aims at reducing waste across a whole production line. This concept was originally introduced by Toyota in its automotive production lines. Over time, this idea has grown and has been implemented in all kinds of industrial companies and businesses. Its main objective is to optimise the production line in reducing and eliminating all kinds of wastesThe SCOR model - Supply Chain Operation Reference model – has been created by the Supply Chain Council. First developed by two consulting firms in Boston, this model addressed the need for formalizing and standardizing the supply chain. The SCOR model was developed by the Supply Chain Council, to describe “the business activities associated with all phases of satisfying a customer’s demand”. Throughout my experience in the sports event business at OC Sport, my aim was to adapt the manufacturing knowledge I studied at KTH to this specific area. I had the opportunity to study how the different tools, methods and models linked to SCOR model and to the Lean could be suitable for OC Sport and the event I was working on: the Extreme Sailing SeriesTM. I choose this perspective because I wanted to analyse how a more ‘modern’ industry such as Sports Event can learn from the Manufacturing and Production industry about how to manage their company. The focus will be on the processes. Aim is to increase their efficiency through improvements, like the implementation of lean management.As a first step, this paper will give a general overview of the SCOR Model and of the concept of the Lean (lean management, lean thinking). After that, the paper will describe and adapt the process of an ESS event by the help of the SCOR model. It aims at being able to standardize the processes, and defined them in a structural way. The last part will try to explain how the lean management and the lean thinking tools implemented can bring improvements to the delivery process of the Extreme Sailing SeriesTM.

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Khatib, Valentina, and Kvarnström Linn. "Acquiring companies riding the merger wave - is it profitable for the shareholders? : An event study of the abnormal return and its changeability in periods of high and low M&A activity in Sweden." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19236.

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Purpose: The main objective of this thesis is to study if acquiring companies’ shareholders on the Swedish market earn abnormal returns after an M&A and further to examine possible differences in the abnormal return depending on whether the M&A is announced during a period with high level of merger activity or low level of merger activity. Method: This thesis uses a quantitative research method and an event study to examine abnormal returns. The abnormal return is obtained by calculating the difference between the actual return and the normal return. Stock prices for the thirty companies in the sample have been collected; fifteen M&As from periods characterized by high merger activity and fifteen M&As from periods of low merger activity. The event window consists in total of eleven days, five days before the announcement day and five days after. Day minus six is used as an index. Finally, the results have been tested with t-statistics for further analyzing. Conclusion: Our findings regarding the Swedish market in this thesis is not consistent with most of the previous research. Earlier research claims negative abnormal returns for the acquiring companies’ shareholders. In our study we have found that the Swedish acquiring companies’ shareholders actually earn positive abnormal returns after an M&A. Moreover, the abnormal returns are higher for M&As announced during times with high level of merger activity on the market compared to the abnormal returns for M&As announced when the level activity of merger is low.
Syfte: Syftet med denna uppsats är att undersöka om förvärvande företags aktieägare på den svenska marknaden uppnår onormal avkastning efter ett företagsförvärv. Studien undersöker även skillnader i onormal avkastning till det förvärvande företaget beroende på om förvärvet genomförts under en tidsperiod med hög respektive låg aktivitet av företagsförvärv på marknaden. Metod: Denna uppsats använder sig av en kvantitativ forskningsmetod samt en eventstudie för att undersöka onormal avkastning. Den onormala avkastningen erhålles genom att beräkna skillnaden mellan den faktiska avkastningen efter ett företagsförvärv med den normala avkastningen om förvärvet inte genomförts. Aktiepriset för de trettio företagen i urvalet har samlats in, hälften av urvalet är hämtat från en period med hög förvärvsaktivitet och resterande från en period med låg förvärvsaktivitet. Händelsefönstret består av elva dagar, fem dagar före och fem dagar efter tillkännagivandet av företagsförvärvet. Dag minus sex används som index. Slutligen har resultatens testats med t-test för vidare analys. Slutsats: Våra resultat gällande den svenska marknaden är inte samstämmiga med de flesta av de presenterade tidigare forskningarna. Enligt mycket tidigare forskning erhåller förvärvande företagens aktieägare negativ onormal avkastning medan vår studie av svenska företag visar positiv onormal avkastning till följd av ett företagsförvärv. Dessutom är den onormala avkastningen högre för företagsförvärv som genomförs i perioder med hög aktivitet av förvärv på marknaden jämfört med den onormala avkastningen för företagsförvärv som genomförs när aktivitetsnivån på förvärv är låg.

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Liikamaa, Johanna. "Intersport and their sponsored events - A case study of sponsorship relations." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8481.

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The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. A qualitative study has been conducted by doing interviews with representatives from three different events that Intersport are sponsoring, two interviews with Intersport and also observations during two of the events. Furthermore, a theoretical framework within sponsorship has developed through this process. The result of this study showed that there are different kinds of sponsorship relations between Intersport and their sponsored events. Moreover, there are differences in terms of how they are ranking sports and how much money and time they are investing in the specific events. This study showed that Intersport has different levels of professionalism and business relationships. Partille Cup has the highest position on that scale, Stockholm Marathon Group has the second place and Gothenburg Youth Games is in the bottom. The interviews resulted in a clear picture of how these sponsorship relations look like, the underlying reasons for cooperating with Intersport and this means that they are seeing the sports retailer as a large player, a good channel in terms of being connected to them and increase their awareness but also as a partner who can offer relevant products for their events. Lastly, meaningful relations is a key factor here and my result showed that it goes both ways.

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Axelsson, Lars, and Philip Brissman. "Share repurchase announcements and abnormal returns for Swedish listed real estate companies." Thesis, KTH, Bygg- och fastighetsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-82045.

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Asymmetric information in the management-investor relationship implies that the management’s actions will give signals to investors. According to the signalling hypothesis, an announcement of a share repurchase program is interpreted by investors that the management is putting its money where its mouth is, i.e. signalling that the stock is currently undervalued. Using the event study methodology to analyze share repurchases of listed Swedish real estate companies, we find significant short-term abnormal returns of 1,96% on the announcement day and cumulative abnormal returns of 2,32% (although not significant on conventional levels) for the ten first days subsequent to the announcement. At the most fundamental level of corporate finance theory, the Efficient Market Hypothesis stipulates that the whole value of the announcement should be discounted in the stock price immediately. On the other hand, it might be rational for investors to await certainty that the share repurchase program will be executed, before discounting its full value. We find indications of underreaction as the analysis suggests long-term positive stock price reactions to the announcement. The Jensen’s alpha approach utilized in the long-term analysis suggests an average abnormal return of 10,30%, although insignificant on conventional levels, the year following a share repurchase announcement. From a stock investor point of view, the results from this study suggest that buying real estate stocks that announce share repurchase programs can yield positive abnormal returns for investment horizons of 10 days as well as 12 months.

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Jaitha, Vedant V. "Short-Term Effects of Announcements and Performance of Athletes on their Respective Sponsoring Companies." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/909.

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Sponsorship is one of the main methods through which a number of companies perform marketing and advertising functions. Athletes can serve as brand ambassadors of various products which are believed to help increase sales and/or enhance the image of a firm. Although a lot of research has been done regarding the subject of how sponsorship announcements affect sponsoring companies, not much research is available regarding how non-economic events and individual performances affect sponsors in the short-run. This study hypothesized that ‘good news’ would cause positive abnormal returns while ‘bad news’ would cause negative abnormal returns for the sponsoring companies. A total of nine events relating to three athletes and ten sponsoring firms were analyzed. Although not many significant results were found, this study helped establish the idea that the temporary images of athletes and emotions related to athletes do not affect the financial markets in a large capacity. This study also lays out some further areas of research in the similar field.

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Ramos, Nogales Juan Jose, and Kreshnik Elshani. "The Impact of Finance Mergers and Acquisitions on Short-Term Performance of Acquiring Companies : An Event Study Focused on the British Isles." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49684.

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Background: Mergers and acquisitions (M&A’s) are common ways for businesses to expand, compete, and maintain in competitive business environments. A strongly debated question in literature is whether or not these M&A’s provide measurable benefits, as factors such as industry, geographic location, and regulations play key roles in the impacts of the M&A’s. In this paper, we investigate the short-term effects of M&A’s based on stock returns of acquiring companies, with a focus on finance industries in the British Isles. Purpose: The purpose is to study whether or not there are significant short-term abnormal returns for acquiring companies when M&As of financial services target enterprises take place. Further, the study examines factors which can affect the impact of M&A’s, such as size of transaction, whether it is domestic or cross-border, whether or not the acquiring company is in a finance industry, and whether there is evidence of merger waves related to finance M&A’s in the British Isles. Method: An event study methodology is applied and focused on calculating the cumulative abnormal returns, as well as verifying whether those are statistically significant. The study analyses 100 M&A’s conducted on target companies from the UK and Ireland between the years 2000 and 2019. The event study is performed using the STATA statistical software, which is used to analyse the stock return performance in comparison to the domestic market index for each acquiring company. Conclusion: The study finds statistically insignificant results, concluding that M&A events do not generate significant abnormal returns for acquiring companies. This is in line with majority of previous research done, showing that M&A deals are not deemed significantly value creating nor value destroying. M&A’s within finance industry where the acquiring companies were domestic, in a finance industry, where the deals were smaller, were all shown to have less negative, albeit still insignificant results. This study also presents evidence for merger waves. Moreover, this thesis adds a clear geographic and industry component which is often missing in previous research, showing that within finance industry in the British Isles the impacts of M&A deals are unlikely to be statistically significant in causing abnormal returns.

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Eriksson, Joakim, and Leila Mandzukic. "Is Covid-19 Affecting Swedish Real Estate Companies? : An event study approach performed with announcements from the Swedish Government and the Public Health Authority." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52611.

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Background: The Covid-19 pandemic has been affecting the world in some or another way both when it comes to individuals and the adaption to a new lifestyle as well as economic and financial impacts on the global markets. The outbreak started off in China in the late 2019 and spread across every country in the world within three to four months. Living and working standards has since then changed due to restrictions with more people working from home and with impacts on the daily business of companies. The attention is brought upon the real estate sector because of the uncertainty followed by the new norms in societies which makes it an interesting sector on which to study the financial impact. Purpose: This paper aims to investigate how 13 chosen dates regarding the Covid-19 pandemic from announcements of the Swedish Prime Minister, Stefan Löfven and The Public Health Authority has affected the real estate sector in Sweden by using an event study approach. The dates were divided into three categories namely restrictions, work from home and financial support to see whether these specific announcements have a financial impact on Swedish real estate companies. Method: For this study, a deductive approach was applied along with the philosophy of positivism since this is most suitable for quantitative methods. The event study methodology was used in order to observe the data on how the stock market in Sweden reacts on the impact of the outbreak concerning Covid-19 and how this might affect the real estate sector with the selected dates from the announcements. Conclusion: The findings from this study indicated that there were two significant results when calculating the abnormal returns for each individual company over all event dates with all others being not significant, since all other t-tests that were applied did not show strong enough results to provide significance concerning the real estate sector and the effects of Covid-19. Although, one should keep in mind that this is a short-term analysis and that in the long-term these results might differentiate, therefore, this thesis could be a guideline for future research when more data and information concerning the pandemic is available.

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Davis-Street, Jeanean J. "Investor and worker response to corporate downsizing of ESOP companies wealth effects, productivity, and performance /." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001409.

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Nyblom, Gustaf, and Philip Wikholm. "Värdeförändring i läkemedelsbranschen vid godkännande av ett nytt läkemedel : En eventstudie om börsnoterade företag på NYSE och NAZDAQ." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355807.

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Uppsatsens syfte är att studera värderingseffekten av aktievärdet vid godkännandet av ett nytt läkemedel från ”US Food and Drug Administration”. USA spenderar 17,4% av sin bruttonationalprodukt på hälsovård och en stor del av kostnaden för hälsovård är farmaceutisk försäljning. Uppsatsen undersöker amerikanska läkemedelsföretag som har fått ett läkemedel av typ 1 eller typ 5-klassifikationen godkänt under tidsperioden 2000–2017. Farmaceutiska företag får ett godkännande eller ett avslag och detta event kan påverka både positivt och negativt beroende på utfallet vilket uppsatsen mäter med hjälp av en eventstudie enligt marknadsmodellen. Resultatet för studien visar en statistiskt signifikant positiv avvikelseavkastning för dag 0 för samtliga bolag tillsammans. Studien visar även en signifikant positiv kumulativ avvikelseavkastning för tre utav fyra eventfönster.
The purpose of the thesis is to study the valuation change when a new drug is approved by the US Food and Drug Administration and if there is any difference during the event period. When pharmaceutical companies receive an approval or a refusal this event may both impact the companies positively and negatively depending on the outcome. The results of this study show that there is a significant positive abnormal return for day 0 for all the companies together.

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Urbain, Sanz Sara, Mostafa Rezayi, and Elin Wikner. "Långvariga relationer : En studie som undersöker långvariga relationers betydelse för samarbetsformerna i evenemangsprojekt." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-24045.

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Den här studien har undersökt vilken betydelse långvariga relationer har för samarbetsformerna mellan eventföretag och leverantörer i evenemangsprojekt. Studien utförde semistrukturerade intervjuer med eventföretag för att få en djupare förståelse. Sex framgångsrika eventföretag intervjuades, företagen hade antingen blivit nominerade eller vunnit branschtävlingen Gyllene Hjulet. För att skaffa sig en förståelse av vilken betydelse långvariga relationer har för samarbetsformerna har teorier om samarbete utgjort grunden för den teoretiska referensramen. Samarbetsformerna undersöktes med de fem samarbetsvariablerna: avsikt, symmetri av fördelar, interaktion, engagemang och förtroende. Teorier om projektlivscykeln och långvariga relationer förekommer också i den teoretiska referensramen. De fem samarbetsvariablerna undersöktes i projektlivscykelns faser; förstudie, planering och avslut för att undersöka samarbetet innan och efter genomförandefasen i evenemangsprojekt. Teorierna om långvariga relationer är i huvudsak till för att redogöra längden och fördelarna med att ha en långvarig relation. Studien kom slutligen fram till att de långvariga relationerna påverkar samarbetsformerna genom att arbetsprocessen blir effektiviserad och kvalitén på leveransen blir högre. Resultatet innebär att långvariga relationer har en positiv påverkan på samarbetsformerna och det gynnar både eventföretagen och leverantörerna.
This study has examined what significance a long-lasting relationship has for the forms of collaboration between Swedish event companies and suppliers in event projects. This study executed semi-structured interviews with event companies to accomplish a deeper understanding. Six successful event companies were interviewed, the companies had either been nominated or won the industry competition called Gyllene Hjulet. To acquire an understanding of the significance of a long-lasting relationship for the form of collaboration, theories about collaboration were included as the foundation for the theoretical frame of reference. The form of collaboration was analysed with the five collaboration variables: intention, symmetry of benefits, interaction, engagement, and trust. Theories about the project life cycle and long-lasting relationships are also included in the study’s theoretical frame of reference. The five collaboration variables are investigated through the phases in the project life cycle: initiation, planning and closure with the intention to study collaboration before and after the execution phase of the event projects. Theories about long-lasting relationships are mainly applied to define the length of the relationship, as well as what are its benefits. The study finally concluded that the long-lasting relationships affect the forms of collaboration by making the work process more efficient and the quality of the delivery higher. The result investigates that long-lasting relationships have a positive impact on the forms of collaboration, and it benefits both the event companies and the suppliers. Disclaimer this study is written in Swedish.

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Tasel, Cecilia, and Kicki Dimitriadou. "Världshändelsers effekt på oljebolags aktiekurser : Hur effektiv är marknaden?" Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9414.

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I denna uppsats undersöks om världshändelser skapar abnorma effekter hos oljebolags aktiekurser och om dessa effekter ter sig olika beroende på företagens olika storlek. Undersökningen utförs med hjälp av en eventstudie som genomförs på sex oljebolag med tre världshändelser som utgångspunkt. De valda världshändelserna bestod av två naturkatastrofer och en större ekonomisk händelse. Företagen som valdes delades in i två grupper om tre företag, där ena gruppen innehöll de större företagen och den andra gruppen de mindre. Slutsatserna som har kunnat dras av undersökningen är att händelserna i två av de tre undersökta fallen orsakade signifikanta abnorma under- eller överavkastningar hos oljebolagens aktier vilket bevisar en viss ineffektivitet hos marknaden. Det generella utfallet var att den ekonomiska händelsen visade sig ha en större påverkan på aktiekurserna än de två naturkatastroferna hade. Samtidigt kunde det påvisas en större skillnad mellan de större och de mindre företagens aktiekursers reaktioner gällande den ekonomiska händelsen. Resultaten visade att de mindre företagen drabbades hårdare.
This essay examines whether world events create abnormal effects of oil companies stock prices and whether these effects appear different depending on the companies’ different sizes. The analysis is performed using an event study conducted in six oil companies with three world events as a starting point. The selected world events consisted of two natural disasters and a greater economic event. The companies selected were divided into two groups of three companies, in which one group contained the larger companies and the second group the smaller ones. The conclusion that has been drawn from the study is that the events in two of the three cases studied caused significant abnormal deficit or excess returns of oil companies’ shares, which proves certain inefficiency of the market. The general outcome was that the economic event turned out to have a greater impact on the firms’ stock prices than the two natural disasters had. It was possible to distinguish a significant difference between the stock prices reactions of the larger and smaller firms regarding the economic event. The result showed that the smaller companies were affected to a larger extent.

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Sangray, Sudesh Ram. "Semi-strong form efficiency of lowly capitalized firms : the case of the alternative investment market, (AIM) UK : an investigation of event study based abnormal returns using the single index market model." Thesis, University of Bedfordshire, 2004. http://hdl.handle.net/10547/550404.

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This thesis examines the impact of company announcements on the daily stock returns of lowly capitalised companies. A total of 105 companies comprise the sample and 1464 events are examined over the period 21110/97 to 03/0412000. The methodology employed is primarily, empirical in nature. Event studies are conducted to gauge the impact of company announcements on stock returns using the single index market model (SIMM) as the chosen equilibrium market model for modelling abnormal returns. The study professes three mam contributions to knowledge. The empirical evidence suggests that financial announcement have a more timely impact on stock returns than non-financial announcements. Secondly, there appears to be significant over-reaction and mean-reversion exhibited by lowly capitalised firms. Thirdly, the speed of adjustment of stock prices to new information is increased in cases where shareholder concentration is high while over-reactions appear inversely proportionate to shareholder concentration. This may be a consequence of smaller firms experiencing leakage of boardroom level information prior to public announcement days.

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Oweis, Ahmed. "The Impact of Corporate Diversification on the Financial Performance of U.S. Bank Holding Companies Pre and Post the Financial Services Modernization Act of 1999." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cgu_etd/58.

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The Financial Services Modernization Act, also known as the Gramm-Leach-Bliley Act (GLBA), of 1999 has permitted U.S. bank holding companies (BHCs) to operate in non-banking activities that are financial in nature. This dissertation addresses the impact of this across-activity diversification within the U.S. financial services industry on the profitability and the risk-adjusted performance of bank holding companies. Using a variety of diversification measures, the study analyzes the relationship between corporate diversification and the financial performance of BHCs pre- and post-GLBA, from 1990 to 2011. The analysis of the profitability-diversification relationship provides evidence that the negative impact of revenue diversification on the profitability of banking firms that exists in the literature is mainly due to measurement and model specification issues. Failure to differentiate between interest-versus-noninterest and banking-versus-nonbanking types of revenue diversification has resulted in using measures of the first type of diversification to study the second, leading to inaccurate results. Moreover, introducing nonlinearity to the relationship between revenue diversification and profitability provides evidence that this relationship is negative only at relatively low levels of diversification but positive if the level of diversification is sufficiently high. Controlling for these measurement and model specification issues results in profitability premium, rather than discount, that is associated with higher levels of revenue diversification. The study also employs an event study methodology to measure how stock markets respond to mergers and acquisitions (M&As) in which BHCs acquire other banking and nonbanking financial targets. The cumulative abnormal returns (CARs) to acquirers and targets show that M&A that are either non-diversifying or diversifying within closely-related credit intermediation activities increase the value of merged firms. The effect of M&As that combine less-related financial activities on firm value is either negative or insignificant. This implies that market participants have better expectations of the future performance of less diversified firms in managing the risk-return trade-off. Comparing the average CARs of the pre- and post-GLBA eras supports this conclusion.

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Axman, Lundbom Fredric, and Edward Nguyen. "En eventstudie om abnormal avkastning på spelsläpp hos svenska spelutvecklarbolag." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45586.

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This essay examines the impact of game releases on the Swedish stock market. As previous research has examined product launches and news releases, this thesis intends to investigate game releases by game developer companies such as developers of computer, console or mobile games. Previous research has been based on a business perspective and business valuation, the authors of this thesis intend to examine the individual investor's perspective. The theoretical framework consists of information asymmetry, the signaling model, the effective market hypothesis, random walk hypothesis and market reaction to new products. The study has chosen a deductive quantitative research approach with the event study method. The sample consists of 14 game developer companies in computer, console and mobile games during theperiod 2017–2021 that are listed on the Swedish market, which were observed during a period of 180 days before the event day and 40 days after. The results showed that there is a statistically significant relationship before, after and during the event day for game releases.The period during and after the event day can also be generalized where 9/14 respective 10/14 game developer companies showed statistically significant within the accumulated abnormal return.
Denna uppsats undersöker påverkan av spelsläpp på den svenska aktiemarknaden. Då tidigare forskning har undersökt produktlanseringar och nyhetssläpp ämnar denna uppsats att undersöka spelsläpp av spelutvecklarebolag som utvecklar PC-, konsol eller mobilspel. Tidigare forskning har utgått från ett företagsperspektiv och företagsvärdering, författarna för denna uppsats ämnar undersöka den individuella investerarens perspektiv. Det teoretiska ramverket består av informationsasymmetri, signaleringsmodellen, den effektiva marknadshypotesen, random walk hypothesis och marknadsreaktion till nya produkter. Studien har en deduktiv kvantitativa forskningsansats med eventstudie metoden. Urvalet består av 14 spelutvecklarebolag inom dator-, konsol- och mobilspel under tidsperioden 2017–2021 som är börsnoterade på den svenska marknaden. Dessa bolag observerades under en tidsperiod 180 dagar innan eventdagen och 40 dagar efter. Resultatet visade på att det finns ett statistiskt signifikant samband innan, efter och under eventdagen för spelsläpp. Perioden under och efter eventdagen kan även generaliseras där 9/14 respektive 10/14 spelutvecklarbolag visade på statistisk signifikant inom den ackumulerade abnormala avkastning.

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Pidomson, Gabriel Baritulem. "Unexpected Events in Nigerian Construction Projects: A Case of Four Construction Companies." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3197.

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In Nigeria, 50% to 70% of construction projects are delayed due to unexpected events that are linked to lapses in performance, near misses, and surprises. While researchers have theorized on the impact of mindfulness and information systems management (ISM) on unexpected events, information is lacking on how project teams can combine ISM and mindfulness in response to unexpected events in construction projects. The purpose of this case study was to examine how project teams can combine mindfulness with ISM in response to unexpected events during the execution phase of Nigerian construction projects. The framework of High Reliability Theory revealed that unexpected events could be minimized by mindfulness defined by 5 cognitive processes: preoccupation with failure, reluctance to simplify, sensitivity to operations, commitment to resilience, and deference to expertise. In-depth semi-structured interviews elicited the views of 24 project experts on team behaviors, tactics, and processes for combining mindfulness with ISM. Data analysis was conducted by open coding to identify and reduce data into themes, and axial coding was used to identify and isolate categories. Findings were that project teams could combine mindfulness with ISM in response to unexpected events by integrating effective risk, team, and communication management with appropriate training and technology infrastructure. If policymakers, project clients, and practitioners adopt practices suggested in this study, the implications for social change are that project management practices, organizational learning, and the performance of construction projects may improve, construction wastes may be reduced, and taxpayers may derive optimum benefits from public funds committed to construction projects.

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25

Baghchesara, Sherwin. "Evaluating ESG Related Events' Significance for Oil Companies in Relation To Stock Price Changes." Thesis, KTH, Matematisk statistik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254276.

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ESG risks, which stands for environmental, social, and governance, has in recent years exploded as a conversational topic. Including ESG efforts in company reports, and being transparent about operations is not as foreign as before. However, companies operating in controversial sectors and areas, known to have great environmental impact, face increased pressure to comply with the ESG values. One sector would be the oil sector, which is known as one of the most controversial sectors in regards to social and environmental issues. Disastrous events, such as spills and deaths following operations, have spread fast and sometimes hit hard on stock prices. The report will assess changes in stock prices in relation to changes in ESG-risk scores and ESG news for a selected number of companies, as well as a few macro variables. For this, a multiple regression analysis will be carried through. The thesis concludes in a model in which the ESG variables cannot explain overall stock movements; the variables that are shown statistically significant are mainly macro variables. However, certain stock movements that are marked as influential points by the model, which in this case all were rapid stock movements, seem to be reflected better on the changes of the ESG variables, which paves the way for further research.
ESG-risker, som står för miljö (enviromental), sociala (social) och styrning (governance), har under senare år blivit ett återkommande konversationsämne både på arbetsplatser och i undervisning. Transparens i årsredovisningar och tydliga ställningstaganden i miljömässiga och etiska frågor är inte längre lika främmande. Företag som verkar inom kontroversiella sektorer och områden, som är kända för att ha stor miljöpåverkan, står inför ett ökat tryck att bejaka dessa växande ESG värderingar. Den sektor som behandlas här är oljesektorn, känd som en av de mest kritiserade sektorerna när det gäller sociala och miljömässiga frågor. Katastrofhändelser, såsom oljespill, sprider sig i dag snabbt och påstås påverka aktiekursändringar. Rapporten kommer att bedöma förändringar i aktiekurserna i förhållande till förändringar i så kallade ESG-riskpoäng för ett antal utvalda företag, genom att utföra en multipel regressionsanalys. Makrovariabler som bedöms relevanta tas även hänsyn till. Avhandlingen avslutas i en modell där ESG-variablerna inte kan förklara de totala aktiekursrörelserna. De variabler som visar statistisk signifikans är huvudsakligen makrovariabler. Snabba aktierörelser som i huvudsak inte följer regressionsmodellen verkar däremot emellertid bättre förklaras av ESG-variabler eller händelser, vilket banar väg för ytterligare undersökningar.

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Garcia, Carolina Elisa Fernandes. "Do the results of canadian hockey have any influence in sports-related company stocks?" Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12611.

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Mestrado em Finanças
O hóquei no gelo é considerado o desporto rei do Canadá, neste contexto, o hóquei faz mexer muito dinheiro na economia do país. Este estudo empírico tem como objetivo avaliar o impacto dos resultados desportivos do hóquei canadiano no valor de mercado das empresas relacionados com o desporto estudado. Isto foi conseguido usando a metodologia de estudo de eventos em 4 empresas relacionadas com desporto, cotadas na Bolsa Canadiana, e quatro equipas canadianas de hóquei no gelo, que jogam na Liga Nacional de Hóquei no Gelo, entre 2005 e 2015. Posteriormente foram testados seis diferentes testes de hipóteses do impacto que os resultados do hóquei têm nas empresas: vitória e derrota; muitos golos e poucos golos; e adversário "fácil" e adversário "difícil". A metodologia usada nesta dissertação é a de estudos de eventos, onde são calculados os retornos anormais (AR) e os retornos anormais médios a fim de se concluir se existe evidência de que os resultados desportivos levam a retornos anormais. Os resultados obtidos mostram que existem AR como resultado dos resultados desportivos do hóquei no gelo. O valor de mercado das empresas é positivamente afetado por uma vitória e negativamente por uma derrota. Adicionalmente, uma vitória por uma diferença de golos grande tem um efeito negativo, enquanto uma vitória por uma diferença de golos pequena tem um efeito positivo. Por fim, uma vitória contra um oponente "difícil" ou "fácil" tem um impacto negativo ou positivo, respetivamente, nas ações das empresas.
Ice hockey is considered the main sport in Canada, hence moving a lot of money in the country's economy, more specifically in sport related companies. This empirical study's objective is to evaluate the impact that Canadian ice hockey outcomes has on the abnormal returns of sport-related company. This was accomplished by using the event study methodology on 4 sport-related companies, quoted on the Canadian Stock Exchange, and four Canadian hockey team, playing in the National Hockey League, between 2005 and 2015. The NHL is a professional ice hockey league composed by American and Canadian teams. Subsequently 3 different hypotheses were tested on the impact of the hockey results: Win and Loss; Many Goals and Less Goals; and "easy" opponent and "hard" opponent. The methodology used by this dissertation is the event study methodology, where abnormal returns and average abnormal returns are calculated in order to conclude if there is evidence that sports results lead to abnormal returns. Findings indicate that there are abnormal returns as a result of sporting results. The market values of the companies are positively affected by a victory and negatively by a defeat. Additionally, a win by a large amount of goals difference negatively impacts the stock prices, while a win by a less amount of goals affects negatively the company value. Finally, a win against a "hard" or "easy" opponent affects the stock price of the sport-related companies negatively and positively, respectively. A loss depends on the company that is being analyzed.

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27

Andreasson, Axel, and Gustav Bergman. "The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-20145.

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Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. Arguments ranging from the missuses of assets to increased competitive advantage as a part of corporate strategy have been mentioned in connection to corporate donations. These different opinions have created an uncertainty of how corporate donations ultimately will affect a company’s market value. Objective: The objective of this thesis is to distinguish if corporate donations have a significant effect on a company’s market value. It is further examined if different amounts or recipient area of a donation significantly impacts the response to the donation. The aim is to understand if the donation amount is lost or if donating can create value for a company, possibly helping to motivate managers to donate and thus create value for our society. Method: An event-study methodology approach was used to examine abnormal returns associated with corporate donation announcements. Linear regressions were applied to distinguish if different donation amounts or if the recipient area played a significant role regarding how realised donation announcements is interpreted by the market. Result: No market significance regarding abnormal returns was found connected to donation announcements during any of the three studied event windows. The linear regressions performed revealed that the donation amounts significantly affect market reactions during a two day-period before an announcement as well as a seven day-period after the announcement day. Indicating information leakage and lagging reactions to the announcement. Recipient area was identified to not affect abnormal returns with the regressions for any of the investigated event windows. However, through an analysis of means, some specific cases where the donation amount and the recipient area resulted in a significant difference between groups were distinguished. Conclusion: No significant punishment to donating companies was found; hence no lost firm value was identified, indicating that the act of donating is not viewed as inappropriate by the market. Therefore, managers do not need to fear the market’s reactions when planning a corporate donation. Internal value can emerge from the act of donating, in the form of goodwill, brand image, reputation, company image, positioning or awareness. Further, it was determined that neither the donation amount nor the recipient area have a significant relation to the effect for any of the whole event windows tested.
Bakgrund: Samhällen runt om i världen har upplevt en ökad strävan att bidra till samhällsansvar. Ett sätt som företag bidrar till detta är genom att donera sina tillgångar. Dock har användningen av företagstillgångar till detta ändamål ifrågasatts. Där argument som felanvändning av företagstillgångar till konkurrensfördel som en del av företagsstrategi har använts i samband med företagsdonationer. Dessa skilda åsikterna har skapat oklarhet kring hur företagsdonationer verkligen påverkar ett företags marknadsvärde. Syfte: Syftet med denna uppsatts är att urskilja om företagsdonationer har en signifikant effekt på ett företags marknadsvärde. Vidare undersöks om mängden som doneras har betydelse och om mottagarområdet påverkar den initiala reaktionen. Målet är att förstå om donationsvärdet går förlorat eller om donationer kan skapa värde för företag, vilket möjligen kan bidra till att motivera chefer att donera och på så vis skapa värde för samhället. Metod: Event-studiemetoden används för att undersöka abnormal avkastning som förknippas med offentliggörandet av företagsdonationer. Linjära regressioner används för att urskilja om olika donationsmängder eller mottagarområden har ett signifikant inflytande angående hur publikationen av en donation tolkas av marknaden. Resultat: Ingen marknadstäckande signifikans beträffande abnormal avkastning observerades kopplat till offentliggörandet av donationer under något av de tre testade eventfönstren. De linjära regressioner som utfördes avslöjar att donationsmängden signifikant påverkar marknadsreaktioner under en tvådagarsperiod innan offentliggörandet samt under en sjudagarsperiod efter annonseringsdagen. Detta indikerar att det finns informationsläckage och eftersläpande reaktioner kopplat till tillkännagivandet. Mottagarområde påverkade inte abnormal avkastning enligt de utförda regressionerna för något av de testade eventfönsterna. Däremot kunde vissa specifika fall urskiljas genom en medelvärdesanalys där donationsmängd och mottagarområde resulterade i en signifikant skillnad mellan grupperna. Slutsats: Ingen signifikant bestraffning mot donerande företag hittades, därav är inget förlorat företagsvärde identifierat; vilket indikerar att handlingen att donera inte anses som felaktig av investerare. Följaktligen behöver chefer inte bekymra sig för investerares reaktioner i samband med donationer. Inneboende värde kan skapas av akten att donera i form av goodwill, varumärke, rykte, företagssyn, positionering och/eller medvetenhet. Vidare kunde det fastställas att varken donationsmängden eller mottagarområdet har en signifikant relation till effekten under något av de testade eventfönsterna.

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Turnbull, Desna R. "The influence of political risk events on the investment decisions of multinational hotel companies in Caribbean hotel projects." Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-08062007-094415/.

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29

Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.

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Takenouchi, Pedro Issao. "Reação do mercado em fusões & aquisições Cross-border de firmas brasileiras." Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/1525.

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Made available in DSpace on 2016-04-25T18:39:52Z (GMT). No. of bitstreams: 1 Pedro Issao Takenouchi.pdf: 873574 bytes, checksum: 3107214bd8624b830f017c093e21ca11 (MD5) Previous issue date: 2012-12-05
The primary objective of this study is to examine the market reaction to cross-border acquisitions of Brazilian multinational emerging-companies (MECs). On this purpose, we examine 128 mergers and acquisitions announcements associated with 36 (MECs) during the sample period 2000 2011. The mergers and acquisitions announcements data come from the Thomson SDC Platinum database. On this dissertation was employed the event study methodology to measure the impact of the announcements on the value of acquiring firms. Herein were established as windows event, 11, 15 and 5 days; furthermore, as windows estimation, were adopted 120, 240 and 500 days. Resulting in a total of 1,140 analysis of merger and acquisition from the original sample. Thus, the results show that, on average, cross-border acquisitions of MECs do not create value to the acquirers. Moreover, in order to explore the influencing factors of the direction and magnitude of market reaction; herein, were deeply analyzed some explanatory variables based on Resource-based View (RBV) and the cross border acquisitions literature, through stratifying event studies results, applying ordinary least square regression, and besides, a non parametric statistical analysis; yclept, bootstrap. Thereby, the empirical findings provide evidence that economic distance, acquisitions on developed countries, past performance, firm size, periods of crises and recessions, serial acquirers, among others variables; as performance drivers for Brazilian s (MECs) cross-border acquisition
Este trabalho tem como objetivo examinar a reação de mercado em aquisições internacionais (cross-border) realizadas por empresas brasileiras. Foram examinados 128 anúncios, públicos e concluídos, de fusões e aquisições (F&A) de 36 firmas brasileiras, no período de 2000 a 2011. Os dados de F&A foram obtidos da base de dados da Thomson SDC Platinum e foi utilizada a metodologia de estudo de eventos (MacKinlay, 1997; McWilliams & Siegel 1997), para mensurar o impacto resultante do anúncio de F&A sobre o valor de mercado da firma adquirente. Foram utilizados como janelas de evento (11, 15 e 5 dias) e, como janelas de estimação (120, 240 e 500 dias), resultando em um total de 1.140 análises de fusões e aquisições para a amostra da pesquisa. Como achado da pesquisa, foi encontrado que, na média, as aquisições internacionais não criaram valor para as firmas adquirentes brasileiras. Outrossim, com o intuito de verificar quais fatores influenciaram no desempenho das transações de aquisições cross border das empresas brasileiras, com base na literatura de Resource-based View (RBV) (Penrose, 1959; Aybar & Ficici, 2009; Gubbi et al., 2010), foram realizados estudos de eventos estratificados, regressão por mínimos quadrados ordinário e análise estatística não paramétrica bootstrap. Onde verificou-se que os fatores distância econômica, aquisição em país desenvolvido, desempenho passado, o tamanho da firma, períodos de crises e recessão, adquirentes seriais, entre outros; são variáveis direcionadoras para o desempenho em relação à reação de mercado a fusões e a aquisições cross-border realizadas por firmas brasileiras

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Filip, Nikitas Metallinos Log, and Lipic Persson Sandra. "Learning in New Space : Knowledge Sourcing for Innovation in Northern Swedish New Space Companies." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173042.

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The New Space industry is a novel branch of the space industry focusing on innovation and commercialization. It experiences very swift growth, although only a fraction of this growth has taken place in Sweden. In order to change this, policymakers are investing funds and efforts into developing the Swedish New Space industry, including the Kvarken Space Center project, aimed at developing the Northern Swedish New Space industry. Here, we see public support in developing a high-tech innovation ecosystem in a peripheral area. This is a topic offering multiple research streams on the most efficient development methods, two of which juxtapose the knowledge ecosystem and intercompany collaborations respectively. With that in mind, we formulated the following research question: How are collaborations and the knowledge ecosystem used to source knowledge for the innovation process? To approach to the subject, we gathered literature on innovation systems and ecosystems in order to analyze the importance of the knowledge ecosystem and the various shapes the industry can assume. This information is linked to theory on knowledge types and sourcing methods considering tacit and codified knowledge, which through different constellations form different needs of knowledge sources. Our empirical approach investigated how the companies used different knowledge sources, namely collaborations, the knowledge ecosystem, and other sources, including networks, monitoring, and mobility. Thereafter, we considered the effects of outstanding factors, including funding and the peripheral region, on knowledge input in innovation. We identified that companies in the upstream industry node, i.e. those related to launch activities and vehicles, and companies in the downstream node, i.e. those extracting data from space, both use engineering knowledge. Engineering knowledge requires both tacit and some codified knowledge, suggesting similar knowledge inputs for both nodes. However, different node traits lead to different inputs. Upstream companies see low degrees of knowledge transfer, especially from the knowledge ecosystem and from collaborations due to NDAs and intellectual property regards, and tacit knowledge input from external sources is particularly lacking. Downstream actors see few constraints to using the investigated knowledge sources, although collaborations saw difficulties due to complexities in structuring them. However, many unilateral complementarities are seen from the knowledge ecosystem, leading to higher knowledge input particularly from networks, while also boosting collaborations to some extent. This was also partly observed in upstream companies. Thus, the knowledge ecosystem sees significant use, although much is indirect, while collaborations see less use. Our main findings are that policymakers and the knowledge ecosystem should focus more on sources of tacit knowledge, such as students, while investing in network-boosting activities as industry events. Companies, especially upstream ones, should utilize collaborations more. Upstream companies should also utilize the local knowledge ecosystem more, as the rights to intellectual property produced by private actors in universities belong to the producer. Regarding future research, we warrant studies on knowledge sourcing in New Space companies and other knowledge sources, such as networks as a compensatory knowledge source.

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Castro, Enrico Giovannetti Magalhães. "Impacto de transações de securitização para os originadores: análise do mercado brasileiro." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/25693.

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Made available in DSpace on 2018-11-07T13:07:40Z (GMT). No. of bitstreams: 1 Tese Enrico G M Castro (340971) - Securitizacao 06112018 (final para entrega com ficha catalografica).pdf: 1591750 bytes, checksum: a9dcbbd99628d5c13e5fee83d793ac73 (MD5) Previous issue date: 2018-10-08
Desde a sua criação no inicio da década de 1990, a securitização vem se tornando uma importante ferramenta de financiamento no Brasil. Apesar de amplamente utilizada em mercados desenvolvidos, como EUA e Europa, essa modalidade passou a crescer rapidamente no Brasil somente a partir de meados de 2009. O presente trabalho, através da metodologia de estudo de evento, busca verificar se a captação via securitização na forma de FIDC, CRA e CRI impacta o valor para o acionista. A partir de base de dados singular, foram avaliadas aproximadamente 152 observações (combinações de transações e originadores) agrupadas por tipo de originador, contabilização e natureza de carteira, contribuindo para a expansão da literatura local sobre teste de evento para securitização e permitindo comparações com mercados mais maduros. Após a condução do teste, para bancos foi verificado impacto negativo e significativo a um por cento, potencialmente em virtude de seleção adversa de carteira securitizada. Essa mesma constatação foi verificada por autores em estudos similares conduzidos nos EUA e Europa. No caso das empresas, o impacto médio foi positivo, porém não significativo a dez por cento para a parcela majoritária de operações, também em linha com o observado por autores em estudos nos EUA e Brasil.
Since its inception in the early 1990s, securitization became an important financing alternative in the Brazilian market. Although widely used in developed markets such as the US and Europe, this funding source only started to grow fast in Brazil as of mid-2009. The present paper, through the methodology of event study, seeks to verify if the funding through securitization in the form of FIDC, CRA and CRI affects shareholder value. From a singular database, were evaluated approximately 152 observations (combinations of transactions and originators) grouped by type of originator, accounting and nature of receivables pool, contributing to the expansion of the local literature concerning securitization event study and allowing for comparisons with more developed markets. After conducting the test, the impact observed for banks was negative and significant at one percent, potentially due to adverse selection of securitized receivables portfolio. The same findings have been verified by authors in similar studies conducted in the US and Europe. For companies, the impact was positive in average, but not significant at ten percent for the majority of the transactions, also in line with what has been observed by authors in studies in the US and Brazil.

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Krause, Don. "An analysis of Mobil Oil Company's corporate advertising apearing in the New York Times between 1984 and 1990 to determine what issues received the most attention and the effects of yearly event/political changes on Mobil's corporate advertising." Virtual Press, 1991. http://liblink.bsu.edu/uhtbin/catkey/845936.

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Answers were sought to two research questions concerning Mobil Oil Company's corporate advertising appearing in The New York Times between 1984 and 1990:1. What issues/events throughout the campaign received the most attention in Mobil's corporate advertisements? 2. How did yearly political/event changes affect Mobil's corporate advertisements?This study, which was based on a study by Anderson (1984), was completed in two steps. First, a coder read and summarized all 365 advertisements. These advertisements were categorized according to three dependent variables: energy policy, Mobil's economic/political commentary and image advertisements. The results of this process answered the first question.The second part of analysis involved using each year's breakdown of advertisements and comparing it to the political tone of the year. The Congressional Quarterly Almanac was used to recreate the tone for each year.Image advertisements accounted for slightly more than 53 percent of the 365 advertisements carried by Mobil in the time period. Mobil's economic/political commentary accounted for nearly 38 percent of the advertisements. Energy policy advertisements accounted for nearly nine percent of the advertisements.The findings, also, showed that as energy-related issues received attention in the media, Mobil increased its usage of these advertisements. After a review of the political tone of each year, it was concluded that Mobil uses its corporate advertising program to both respond to current events affecting the oil industry or large corporations and to create a favorable image with its consumers.
Department of Journalism

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Котовщикова, В. М., and V. M. Kotovshchikova. "Актуальные проблемы формирования безубыточных тарифов на предприятиях водопроводно-канализационного хозяйства : магистерская диссертация." Master's thesis, б. и, 2020. http://hdl.handle.net/10995/91878.

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В последнее время в экспертном сообществе и в Правительстве Российской Федерации активно обсуждается проблема формирования тарифов в сфере жилищно-коммунального хозяйства в целом, и в водоснабжении и водоотведении, как важных ее составляющих. Высокая степень износа основных фондов, несовершенный механизм инвестирования, отсутствие ясных и прозрачных критериев формирования тарифов делают особенно актуальной данную область исследования. Одним из актуальных вопросов при предоставлении услуг по водоснабжению и водоотведению является установление тарифов. Их регулирование должно быть обеспечено публичностью процесса формирования. Локальной естественной монополией сферу водоснабжения и водоотведения делают большая социальная значимость и капиталоемкость, соответственно тарифы на данные услуги не могут разрабатываться на основании рыночного механизма.
Recently, the expert community and the Government of the Russian Federation have been actively discussing the problem of tariff formation in the housing and utilities sector as a whole, and in water supply and sanitation, as its important components. A high degree of depreciation of fixed assets, an imperfect investment mechanism, and the lack of clear and transparent criteria for forming tariffs make this area of research particularly relevant. One of the most pressing issues in the provision of water supply and sanitation services is the establishment of tariffs. Their regulation should be ensured by the publicity of the formation process. The water supply and sanitation sector is a local natural monopoly with a high social significance and capital intensity.accordingly, tariffs for these services cannot be developed on the basis of a market mechanism.

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Chi-Chin, Chen, and 陳啓進. "Design and Implementation of Event Logging Systems for ICT Equipments in Companies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/05046997432592116369.

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碩士
中華大學
資訊管理學系碩士班
102
With the complexity of an ICT infrastructure in a company, how to immediately find and solve the problems in the ICT infrastructure is viewed as a big challenge of system managers. To solve the problems and reach the challenge, the system managers start with the analysize of event logs in the ICT infrastructure. However, even the event logs are archived, it is hard to immediately find and solve the problems due to the volume of event logs are huge and the diversity of event log formats. For this reason, this thesis tries to design and implement an event logging system for ICT equipments in the company. Using the event logging system, the company is able to perform the event logging and the log analysizing no matter the event log volume are huge and their formats are diverse. The event logging system is designed to help the system manager, from the global view, to monitor the current status of the ICT infrastructure in the company and locate the suspicious events. The system manager, from the local view, analysizes the logs of these suspicious events carefully. The problem in the ICT infrastructure is finally found and solved immediately by using the event logging system.

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Jhan, Yu-Rong, and 詹淯融. "A Event Study of the Major Projects Announced by International Leading Semiconductor Companies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2q94x5.

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碩士
國立交通大學
管理科學系所
107
This study investigates whether the stock prices of the semiconductor, memory and wafer industries in Taiwan will have abnormal returns during the major events of national leading Semiconductor companies happen. We test whether there is significant difference in abnormal returns between major projects caused by TSMC, GlobalFoundries, Intel, Samsung and SK Hynix. The results find that： 1. The three-nanometer expansion of TSMC causes positive abnormal returns to Taiwan's semiconductor industries. 2. GlobalFoundries exiting 7-nm process does not cause positive abnormal returns to Taiwan's wafer industries. 3. Intel exiting wafer manufacturing process does not cause positive abnormal returns to Taiwan’s tourism and shipping industries. 4. Samsung and SK Hynix expansion one year later causes negative abnormal returns to Taiwan’s memory industries. 5. Samsung and SK Hynix Production cuts one week later causes positive abnormal returns to Taiwan’s memory industries. 6. The events announcement of International leading Semiconductor companies have caused significant differences in the stock prices among Taiwan's semiconductor, wafer and memory industries.

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Chen, Kuo-Yu, and 陳國毓. "Advertising and marketing event of smartphone for the study of international companies stock price abnormal returns-Listed Companies in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/46wv37.

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碩士
國立彰化師範大學
企業管理學系
102
When smartphone born in the world, it not only brought innovative on technological information, but further changes of modern human life.In recent years, smart phone has sold more than other phones on the market, is worthy of attention in the mainstream industry market participants.In recent years, smart phone has sold more than other phones on the market, is worthy of attention in the mainstream industry of market participants.Therefore, companies through advertising marketing and other events,Increase consumer desire to buy,Enhance corporate revenue,Revealing expected future earnings growth, and other positive message to the market participants. that will drive to enhance the company's stock price,thus increasing the investment in the business.Therefore, this study stock price on the first day of broadcast advertising as measured samples,and by the results of this study, making market participants can through observe in advertising and company's stock price associated with changes.This study will be use event analysis to explore smartphone presentation, corporate brand image, celebrity endorsements and other advertising and marketing event for the affected stock of listed companies in Taiwan abnormal return conduct research. In this study, Taiwan listed companies advertising and marketing event announcement date as the research sample,by combining event analysis and information theory, the efficiency of the agency cost theory and theoretical discussion smartphone presentation, corporate brand image, celebrity endorsements and other advertising and marketing events to affect Taiwan listed company's share price abnormal returns of research. The study concluded that,In the capital market,Market participants has a positive view to conduct the business of advertising and marketing events. Therefore,Smartphone will be published on the event day to two days after the cumulative abnormal returns have significant statistically, it can confirm the truth of HTC phones will be published after the event marketing, stock prices have a significant positive cumulative average abnormal returns.The celebrity part,Six days prior of event to after a five-daywith has cumulative abnormal returns statistically significant, it can confirm the truth of HTC celebrity marketing events with significant positive cumulative average abnormal returns.The HTC may vary invite international superstar Robert Downey Jr.,case may pay a high endorsement fees, making market participants are not optimistic and more pessimistic about the next, when the ten days to five days prior ofcorporate brand marketing eventafter the incident cumulative abnormal returns not only did not reach statistical significance on the positive,ten day and nine dayprior of event has a negative statistically significant,HTC brand endorsement so you can confirm the truth of there was no significant marketing event average cumulative abnormal returns forward. The study will make recommendations based on the results of discovery research, such as: combined results of this study,Taiwan smartphone industry should continue to move up the value-added at both ends - "Technology Innovation" and "brand" forward, and focus on the effect of higher advertising and marketing events to increase international market share in Taiwan smartphone industry. And to give market participants in the actual trading stock reference, in order to analyze the information disclosed by companies as a basis to judge, it will help market participants to get abnormal returns.

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38

Hodapp, Michael Joseph. "Influence of political events on (partly) state-owned companies: the case of Europe." Master's thesis, 2021. http://hdl.handle.net/10362/122732.

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The investigation of a sample of political events supports the thesis that state affiliated companies are less effected by uncertainty arising during political events. However, the occurring effect is only statistically provable when the consideration takes place on group level (partly state-owned vs not partly state-owned). The regression on company level does not prove robust to control variables. Moreover, the study indicates that sentiment retrieved from social media bears explanatory power for abnormal returns during political events. The level of sentiment, however, does not significantly influence the explanatory power of the state-owned variable

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39

KOO, EunMi, and 具恩美. "ANALYSIS OF KEY SUCCESS FACTORS OF EVENT SPONSORSHIP:A CASE STUDY OF TAIWANESE AND KOREAN BEER COMPANIES." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/14948688158529842343.

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碩士
輔仁大學
餐旅管理學系碩士班
95
Event sponsorship by companies has grown rapidly in recent years. It makes con-sumer to increase awareness of sponsor, to enhance corporate image, and even to in-crease goodwill which is positively related with purchasing a sponsor’s product. How-ever, little attention has been given to how a corporation achieves a successful event sponsorship, especially for beer companies. Additionally, lack of comparative studies between Taiwan and Korea in this field has been discussed. Thus, the main purpose of this paper is to identify the common key success factors (KSF’s) of event sponsorship by implementing a case study of two companies from both nations. Ten potential KSF’s of event sponsorship are first proposed during the literature review. Furthermore, five actual KSF’s of the ten are suggested as follows throughout the case study of Taiwanese and Korean beer companies: KSF 1: Setting obvious goals. KSF 2: High level of sponsorship input. KSF 3: Creating a strong connection between sponsor and event in the consumer’s mind. KSF 4: Setting clear messages that sponsors want to communicate with consumers. KSF 5: High relationship between brand (beer) and event image.

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40

Paiva, Henrique José Gaspar. "The importance of politics in analyzing stock market reaction to U.S. companies´ misconducts: an event study." Master's thesis, 2021. http://hdl.handle.net/10362/122607.

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This paper addresses the noteworthy relevance of U.S. Politics in explaining the impact of corporate misconducts on stock returns. Using a database of regulatory violations in the U.S., the Event Study framework was employed to quantify, for each mis behavior, the resultant effect on the felonious firm’s stock. Those effects were then regressed on focal dummy variables, mirroring the acting political landscape. Ultimately, it is proven mis conducts happening under one party control of both Executive and Legislative branches tended to result in higher stock returns than if there is division of any sort. This research is among the first attempts to directly relate regulatory violations and Politics.

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41

Chen, Yin-Jung, and 陳尹容. "The Pricing Behavior of Securities Companies and Mandatory Call Event from Callable Bull/Bear Contracts in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/37638105724124745163.

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碩士
國立臺灣大學
財務金融學研究所
104
Callable bull/bear contract is different from warrant with the mandatory call mechanism. It is generally recognized that the mandatory call mechanism is a kind of protection to investors. However, when the callable bull/bear contract expired early, investors also lose the time value of the funding cost. Moreover, if the funding cost is higher, investors will lose more. Thus, the thesis aims to find if the securities companies really set the call price close to price of the underlying asset, so the MCE will occur easily, and the securities companies increase their profits. The empirical results show that the callable bull/bear contract with higher funding cost tends to have a call price close to price of the underlying asset. Second, the callable bull/bear contract of higher funding cost is more likely to have MCE. Third, the dominant securities companies tend to set a call price close to price of the underlying asset, which means the MCE may occur more easily.

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42

Chen, Ju-Ning, and 陳祝寧. "The Event Study of the Merge and Acquisition Announcement Effect of the Financial Holding Companies in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/4b4b7f.

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碩士
國立高雄第一科技大學
財務管理所
96
This study focuses on the relationship between the merge and acquisition announcement effect of the financial holding companies in Taiwan and stock prices. In order to get a thorough understanding of the influential degree and speed on stock prices from the merge and acquisition announcement effect, we selected 52 samples of 30 firms of the financial holding companies in Taiwan from 1998 to 2006. The results based on event research to show as follows: 1. As the security investors can obtain the extra information through internal transaction, the merge and acquisition announcement from those the financial holding companies prove the security market is efficient. After this effect, the security investors will release their holder to force the security market to be not efficient. We’ll find out a truth, the day before the merge and acquisition announcement, the revenue get to the stock price peak. The truth shows that the security investors have the aggressive attitude to face the announcement. 2. The reaction on stock prices from the merge and acquisition announcement effect is affected during the announcement period. However, it is affected by the announcement period for the security investors. Especially after the merge and acquisition announcement, the down along the way of stock prices reaction is considerably fast. This show the stock investors will gain the profit sharing from the merge and acquisition announcement.

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Gaspar, Cláudia Ester Novo. "Executives misconducts and their consequences on the associated companies’ stock markets." Master's thesis, 2019. http://hdl.handle.net/10400.14/29111.

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Corporate scandals drive news and media outbursts which temporarily catch the public’s interest; however, they may have a more significant effect on the business world. The purpose of this dissertation is to determine how executives misconduct affect the stock market price of their associated companies. All scandals that occurred between January 2013 and March 2019 within companies from S&P 500 and NASDAQ indexes were considered, with two exceptional cases. For this purpose, an event study methodology was applied. The findings suggest that corporate scandals committed by executives negatively affect the stock price of the concerned companies. Scandals were grouped by characteristics to outline various patterns. Related to type, financial scandals cause a more significant impact on the value of companies than personal misconduct. In terms of industries, technology is more negatively influenced by the occurrence of a scandal than other industries. Regarding the position of the executives in the company, scandals concerning individuals in top positions affect more the stock price than scandals exercised by lower executives. The last characteristic, being a former or current executive within the company, led to inconclusive results regarding the value of the company following a scandal. In order to determine which characteristics, the market has penalised most severely in these companies under study, a regression analysis was carried out. The results are consistent in showing that an executive holding a top position is a crucial negative factor when a scandal is announced.
Os escândalos corporativos geram notícias e explosões na impressa que captam temporariamente o interesse do público, mas que podem ter um efeito mais significativo no mundo dos negócios. O objetivo desta dissertação é determinar como é que a indevida conduta dos executivos afeta o preço no mercado acionários das empresas associadas aos mesmos. Todos os escândalos ocorridos entre janeiro de 2013 e março de 2019 em empresas dos índices S&P 500 e NASDAQ foram considerados, com dois casos excecionais. Para tal, foi aplicada uma metodologia de estudo de eventos. As conclusões sugerem que os escândalos empresariais cometidos por executivos afetam negativamente o preço das empresas em questão. Os escândalos foram agrupados por características para delinear vários padrões. Relativamente ao tipo, os escândalos financeiros causam um impacto maior no valor das empresas do que a indevida conduta pessoal. Em termos industriais, a tecnologia é negativamente mais influenciada pela ocorrência de um escândalo do que as outras indústrias. Quanto à posição dos executivos na empresa, os escândalos relativos a indivíduos em posições de topo afetam mais o preço acionário do que os escândalos exercidos por executivos inferiores. A última característica, ser ex-executivo ou atual-executivo na empresa, gerou resultados inconclusivos quanto ao valor da empresa após um escândalo. Para determinar quais características o mercado penalizou mais severamente nestas empresas em estudo, foi realizada uma análise de regressão. Os resultados são consistentes em mostrar que um executivo com uma posição de topo é um fator crucial negativo aquando anúncio de um escândalo empresarial.

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Kamal, Rifqi Jauhar, and 趙禮祺. "Impact of United States-China Trade War to the Performance of the Taiwanese Companies: An Event Study Approach." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qxwv53.

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碩士
國立雲林科技大學
企業管理系
107
This study examines the impact of the US-China Trade War to Taiwan after the United States of America (U.S) formally evoked the trade war on Made-in-China products valued up to US$360 billion. Taiwanese companies presumed to get affected due to high economic concentration activity with Mainland China. Taiwan, however, has the effort to diversify the investment to the Southern Asian countries by the New Southbound Policy (NSP). The study has two parts: the first part is the measurement of the impact by utilizing the event study approach while the second study is using the General Least Square (GLS) of internal factors of the companies: Investment preference, degree of internationalization and degree of product diversification and financial factors: Retained Earnings and Company's value. This study tests the 235 companies as samples from seven industries according to the tariff list from 2016 to 2018 as data average from the 14-time window of observations. The analysis shows the negative Cumulative abnormal return (CAR) in the 14-time window of observations and dynamic positive-significant influence of independent variables to the company’s CAR in the 14-time window of observations.

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45

Chang, Chiung-Yu, and 張瓊玉. "An Analysis of Event Study for the Announcement Effect of the Capital Reduction for the Taiwan Listed Companies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/247wu2.

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46

LIN, HAN-YU, and 林漢育. "The Effect of Implementation of Corporate Social Responsibility and Promotion of Charitable Event on Employee Achievement for Holding Companies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b7pbre.

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碩士
國立高雄第一科技大學
風險管理與保險系碩士專班
106
In the past, most of the general public believed that corporate social responsibility refers to corporations maximizing the benefits of their shareholders. With rising consumer awareness, more importance is being attached to whether corporations fulfill their corporate social responsibility. For corporate development and social welfare, an increasing number of corporations are engaging in charitable events, which cover the widest scope of corporate social responsibility and are thus the most common option. With corporations holding numerous charitable events, the objective of this study was to understand whether corporate employees are influenced by these charitable events in a positive way. We distributed a questionnaire survey to the employees of financial holding companies. Factor analysis produced three knowledge factor constructs (knowledge of public welfare image and brands, knowledge of charity and public welfare items, and knowledge of influences on operating achievements) and three benefit knowledge constructs (benefit trends of corporate charity and sponsorships, benefit trends of public welfare image improvement, and benefit trends of media promotion channels). A total of 210 valid questionnaires were recovered. We employed factor analysis to investigate the influence of financial holding companies engaging in corporate social responsibility and promoting charitable events on employee achievements to identify and achieve the charitable objectives of corporations and create high social value. The results indicate that gender, age, number of children, educational background, work department, staff position, number of people under their authority, years of service, personal average annual income, and the way to insurance all influence employee knowledge of charitable events held by corporations and their perceived benefits of promoting charitable events among the demographic variables of the respondents. The empirical results ultimately indicate that more knowledge regarding charitable events held by corporations in the employees of financial holding companies result in more benefits perceived in promoting charitable events.

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47

Chiu, Chun-Che, and 邱駿哲. "Event Study of New Plant Announcement of Leading Companies- Case of 3-nano Plan of Taiwan Semiconductor Manufacturing Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/68cmrt.

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碩士
國立東華大學
國際企業學系
106
Taiwan Semiconductor Manufacturing Company (TSMC; TW-2330) is one of the dominating integrated circuit (IC) manufacturers in the world, and its strategic move has a significant impact on the economy of the world as well as the industry. Future technology development is highly correlated with semiconductor industry, such as Internet of Things (IoT), artificial intelligence (AI), cloud computing, and so on. The purpose of the study is to investigate the impact of TSMC’s announcement of 3-nano foundry on the industries of foundries, of application fields and of China’s competing industries. In this thesis, we collect the data from Taiwan Economic Journal (TEJ) Databank and employ event study method to test proposed hypotheses.The results show that the announcement of TSMC’s announcement is positively related to the abnormal return of Taiwan’s semiconductor industry. Moreover, the announcement has a significantly negative impact on the abnormal return of China’s semiconductor industry. In this study, we also test the impact of the start of foundry building (ground breaking) on the three samples. Using the leading company’s strategic move, this study proves the existence of first-mover advantage and can provide the industry and regulatory authorities to foresee the industrial trends and to make necessary preparation to fit with the needs of future technology development.

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48

Kung, Yu-kai, and 龔裕凱. "A Comparison of Financial Performances and Abnormal Returns for Taiwan Financial Holding Companies Establishment and the Event of Financial Tsunami." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/01450898480051088371.

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碩士
國立高雄第一科技大學
財務管理研究所
100
This study starts from comparing the financial performance of 14 Taiwanese banks before and after their reorganization of forming financial holding companies. This study concludes that financial holdings companies having securities and financial bills as main business activities perform better in profitability due to the stable profits in professional areas. Financial holding companies which have financial bills as main business activity and exclude banking and insurance business in the initial stage of their formation of holding companies resulted in a better performance in growth capability. As to solvency and management capabilities, financial holding companies having insurance, securities and financial bills as main business activities performed better by introducing steady business models. By implementing the event study methodology in this research, the market values of the financial holding companies are evaluated by analyzing the impacts from the formation of the financial holding companies on their stock prices, and the influences of the financial crisis in 2008. The research results show that in the first year after the IPO of the financial holding company, significant negative abnormal returns were reflected since the investors have unclear picture on the new formed financial holding companies which resulted in lack of confidence. In the second year the significant negative abnormal returns were not observed. In the third year the positive abnormal returns achieved a significant level since the investors regain the confidence on the diversification of the financial holding companies. Regarding the impact of the 2008 financial crisis, a significant level of negative abnormal returns were observed in the forth month after the day of event, which shows the investors have totally lost confidence due to the event. However, the investors regain the confidence gradually due to most of the countries started to adopt financial rescue plans and stimulus packages, thus the insignificant positive abnormal returns were reflected one year after the day of event.

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49

Chen, Shao-Yuan, and 陳紹源. "The Impact of Real Value Registry of Real Estate Transactions on Building Stock Prices:the Event Study for Taiwanese Listed Companies." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/01900976440196075404.

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碩士
國立雲林科技大學
財務金融系碩士班
101
This thesis collected data from the stock price of Taiwanese listed construction stocks in Dec 13, 2011, as the event date, to analyze the impact of real value registry of real estate transactions on construction stock prices by using an event study methodology. The results shows that the policy of real value registry of real estate transactions gave a negative cumulative abnormal returns to the construction stocks(-5.1334％), There are total of 40 samples in this event, the abnormal returns of 22 companies were positive, while those of another 18 companies were negative, and the probability of negative returns was 45％. Also according to the size of capital and annual revenues of 100 districts are divided into three classes group, from each of the top ten, medium, and the last ten, also analyze the impact of real value registry of real estate transactions on construction stock prices, The results showed a significant in first two categories in terms of the difference between the number or rate of return than the last ten categories of both groups have a more significant performance. So choose the first two categories construction stocks, depending on different time points to buy and hold or short selling mode operation can achieve the purpose of remunerated. If you want to have abnormal returns in the stock market, select the correct date and event to be examined and analyzed, abnormal returns should be obtained from the stock market can be expected.

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50

Tsao, Chia-chan, and 曹嘉展. "The Effect of Insurance Companies’ Sponsoring Sports Event on Consumers’ Purchase Intention for Insurance Products – An Example of Taipei Fubon Marathon." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/b7cd54.

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碩士
逢甲大學
風險管理與保險學系
104
In this study, Taipei Fubon Marathon is used as an example to investigate the impact of the sponsorship by Fubon Financial Holding for Taipei Marathon on company image and insurance products’ sales. We used questionnaire survey to investigate consumers’ points of view for Fubon Financial Holding’s sponsorship for Taipei Marathon. The research results showed that the sponsorship of Fubon Financial Holding and Fubon Life Insurance for Taipei Marathon has significant advertising effect. The major part of Taipei Marathon participants is male, married, having child/children, at the age of 50 or older, and high income. The characteristics of this group has high consumption ability, and it is worthy for the sponsoring company to develop them as potential customers. Whether the consumer has ever participated in the Taipei Marathon is not correlated with the corporate image of the insurance company or the purchase intention for insurance products.

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Dissertations / Theses on the topic 'Event companies'

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